The Business of You: Personal Branding for Subject Matter Experts

Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve?Join Standout Women Show Host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field.Learn how Natalie carved out her differentiation to be the ONLY brand strategist in her field and how you can do the same.Two brand strategists walk you through the foundational steps to being noticed, known, and remembered. We'll chat about her story and how to:

Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership.Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to set herself apart in the health and wellness coaching field.Shari was ready to bet on herself. As her upcoming book, It's Your Turn, published in September 2024, she knew her brand and professional story needed to better align with her new role as an author and keynote speaker.Today, we'll chat about her journey of building her business, personal brand, and thought leadership, and she'll share her invaluable tips and insights I know you'll find empowering and actionable.LINKSShariBiery.comIt's Your Turn Book - publishing September 2024Get Visible and Grow Your Industry Authority Hi, I'm Michelle B Griffin. I write, speak, and teach women experts how to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders. FREE MASTERCLASSStop Holding Back! How to Amplify Your Visibility for Your Expert Business WORK WITH ME: MichelleBGriffin.com SPEAKING: Get visible and stand out confidently as a woman in business. MY NEW BOOK: Sign Up For Updates (11.19.24) READ MY BOOK: The LinkedIn Branding Book JOIN: My Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn and Instagram

Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals.It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast track you to landing your first guest spot.  Join Michelle B Griffin, founder and host of the Standout Women Show, and Gillian Whitney, 3x author and LinkedIn Live strategist, on pitching yourself as a guest on LinkedIn Live shows.Gillan's new book, "LinkedIn® Live Guest Mastery," shares her best secrets for leveraging the power of LinkedIn Live to grow your business so you can confidently make a lasting impact on your audience.You'll learn how to:• Choose the right shows to showcase your expertise• Prepare for your interviews like a pro• Engage with the host and audience in real-time• Repurpose your appearances into valuable content• Build lasting relationships with hosts and fellow guests• And so much moreLINKSConnect with Gillian Whitney on LinkedInGillian's LinkedIn Live Stream Guest Mastery BookFind LinkedIn Livestream ShowsGet Visible and Grow Your Industry Authority Hi, I'm Michelle B Griffin. I write, speak, and teach women experts how to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders. FREE MASTERCLASSStop Holding Back! How to Amplify Your Visibility for Your Expert Business WORK WITH ME: MichelleBGriffin.com SPEAKING: Get visible and stand out confidently as a woman in business. MY NEW BOOK: Sign Up For Updates (11.19.24) READ MY BOOK: The LinkedIn Branding Book JOIN: My Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn and Instagram

Are you considering launching a podcast to boost your visibility, brand, and thought leadership?What high-level considerations, trends, and updates are needed before you launch?Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.LINKSConnect with Traci Deforge on LinkedInProduce Your Podcast WebsiteGet Visible and Grow Your Industry Authority Hi, I'm Michelle B Griffin. I teach women experts to position themselves with an all-in-one personal branding, marketing, and PR roadmap so they can expand their reach, grow their businesses, and become industry thought leaders. FREE MASTERCLASSStop Holding Back! How to Amplify Your Visibility for Your Expert Business WORK WITH ME: MichelleBGriffin.com SPEAKING: Get visible and stand out confidently as a woman in business. MY NEW BOOK: Sign Up For Updates (11.19.24) READ MY BOOK: The LinkedIn Branding Book JOIN: My Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn and Instagram

Here's a hard truth:  Women Entrepreneurs >>> You are underpaid... it's time to charge your value.Those are the exact words from this week's Standout Women Show guest, Chella Diaz,  who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to Increase Your Fees Confidently(

Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching two successful businesses and growing a dedicated team.This month marks the one-year anniversary of her latest venture, MELA Medical Spa, which has seen phenomenal growth thanks to her go-getter drive and commitment to betting on herself. Today, we'll chat about her journey of building a personal brand, business brand, and thought leadership, and she'll share her invaluable tips and insights.Takeaways:Action-Oriented Mindset: How her drive and goal-setting have been crucial to her success.Building Confidence: Stepping out of her comfort zone helped her build the confidence needed to succeed.Collaboration: Networking and supporting others in the industry are vital for growth.Personal Branding: Using social media effectively, blending professional achievements with her personality.Vision for Growth: Aim for ten locations in ten years with the right team and processes in place.Balancing Roles: Managing multiple roles with a clear plan to avoid burnout.PR and Publicity: Clear messaging and positioning for national recognition through podcasts and media mentions.Believing in Yourself: Encourages women to believe in themselves, take action, and seek mentorship for continuous learning.Enjoy this episode on Brittany's inspiring journey and actionable tips for building a successful personal brand and business.LINKSBrittany Perez on InstagramMELA Medical SpaMethod Aesthetics AcademyBecome More Visible And Sought After In Your Industry Hi, I'm Michelle, a personal brand and PR strategist who helps visionary female experts — ready to amplify as thought leaders — clarify their brand positioning and simplify their messaging to attract more visibility, clients, and impact. Become clear, confident, and cohesive with me in your branding, positioning, messaging, LinkedIn, and PR strategy. Book a chat and learn more MichelleBGriffin.com WORK WITH ME: Coaching and consulting for Women Experts, Founders, EntrepreneursSPEAKING: Thought Leadership & Empowerment for Women MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024) READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

It's another Standout Women Series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership.This week's episode features a recent client, Leigh Maneri, The Holistic Brand Strategist, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that makes you you, and getting out there with your gifts and genius.We discuss:Clarity in Branding: Discover how Leigh overcame confusion and found a clear direction for her brand with my guidance.Identifying Core Strengths: Learn how our process helped Leigh identify and leverage her unique strengths and experiences.Aligning All of You: Understand how Leigh integrated her diverse branding, operations, and wellness skills into a cohesive brand.Gaining Confidence: Hear how Leigh was confident about successfully leaving her agency job and launching her own business.Seeing Fast Results: Leigh shares how she landed dream clients fast with a clear message and positioning.LINKSConnect with Leigh Maneri on LinkedInLeigh Maneri.comMichelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities. If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™. Learn more MichelleBGriffin.com WORK WITH ME: Launch Your Authority Brand in 30 Days SPEAKING: Thought Leadership & Empowerment for Women MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024) READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise.If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Writers, details her best tips and brilliant ideas for handling rejection and follow-ups. Plus, get her strategies to find the perfect-fit podcasts to start pitching. LINKSConnect with Alice Draper on LinkedInHustlingWritersMichelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities. If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™. Learn more MichelleBGriffin.com WORK WITH ME: Launch Your Authority Brand in 30 Days SPEAKING: Thought Leadership & Empowerment for Women MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024) READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

It's another Standout Women Series spotlighting female experts and entrepreneurs building their personal brands and thought leadership.This week's episode features Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and position herself to be seen as more than an expert in her space and attract her ideal clients.She details her journey working with me, including how she found fast traction we honed in her unique expertise and thought leadership framework. Sarah shares how her brand positioning, messaging, and thought leadership pillars got her noticed fast---—booking discovery calls and securing media interviews within the first week.Sarah shares her stories and industry beliefs on women in tech, which got traction fast.From media mentions to speaking at the leading stage, Sarah is "proof positive" in the power of clarity, positioning, messaging, visibility, and authority-building foundation and assets.LINKSConnect with Sarah Anto on LinkedInSarahAnto.comRead Sarah's Success Story About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™ Learn more MichelleBGriffin.com WORK WITH ME: Launch Your Authority Brand in 30 Days SPEAKING: Thought Leadership & Empowerment for Women MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024) READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more  visibility, authority, and industry opportunities.But how and where do you REALLY find it?This week's guest, The Clarity Catalyst Julie Ciardi, shares her clarity vs. confusion reframe and how it impacted her expert business six years ago to her work today with women.We break down the two keys to unlocking your potential in life and business, especially branding and marketing yourself as a woman in business.If you're stuck or just looking for that clarity kick, this week's insight will help you find clarity and embrace confusion for your next big breakthrough. LINKSConnect with Julie Ciardi on LinkedInJulieCiardi.com Ready to uplevel your visibility and authority?As The Brand Therapist℠ and founder of Standout Women Medua, I help established and emerging women experts (entrepreneurs, founders, speakers, authors, and service providers) become seen, heard, and recognized by industry authorities through my personal branding, PR, and LinkedIn visibility programs.Learn more: MichelleBGriffin.com Join the Movement: StandoutWomen.org SPEAKING: Keynotes & Workshops WORK WITH ME: 1-1 Support & VIP DayEVENTS: Fall 2024 Retreat (more soon)READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

It's another Standout Women Series spotlighting  women in business sharing exactly how they're building their personal brands.This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing.As a previous client, Catrina shares her struggles of not being well positioned, having too broad of an audience and feeling stuck on launching her personal brand. She details her journey working with me, including how she found fast traction when she "narrow laned" and we developed a new focus for her marketing consulting, offers and speaking. It's a short but jam-packed series with helpful tips you can leverage for your brand and learn her tips to get unstuck and amplify yourself as a solo founder. Ready to clarify your brand? I'm launching in-person VIP Days for my Own Your Lane personal brand and PR roadmap service. Get in touch with me for more details. LINKSConnect with Catrina Ossmann on LinkedInWebsite: Clever Ideas Marketing for Nonprofit MarketingReady to clarify and amplify your persona brand?Whether transitioning from corporate, launching a side project, or starting/scaling your entrepreneurial dream, it can be hard to position yourself and confidently communicate your message online. As The Brand Therapist℠ and founder of Standout Women, I position women who struggle to define and differentiate themselves into top-of-mind standouts so they can create more impact and income for their work and ideas.Learn more: MichelleBGriffin.com Join the Movement: StandoutWomen.org SPEAKING: Keynotes & Workshops WORK WITH ME: 1-1 Support & VIP DayEVENTS: Fall 2024 Retreat (more soon)READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business?Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR.You don't need to be a large company with deep pockets to benefit from the power of PR. And more good news: garnering PR is a teachable skill. Now more than ever, the media wants to hear from subject matter experts, small businesses, and even solo businesses. This week's expert guest is Kathy Casciani, founder of Azul PR + Communications, which helps founders of service-based businesses and professional service providers use their subject matter expertise to gain visibility and land media coverage. Learn: What is a PR and what it's not How PR is changing and what it looks like today Why small businesses can (and should) do their own PRDos and Don'ts for PR + never do this one thing to a journalist)How to use social media to connect with journalists The 3Cs to landing PR the right wayLinkConnect with Kathy Casciani on LinkedInReady for PR?Ready to get started with Personal Branding & PR?  Contact me to learn more about how to build your personal brand and PR strategy roadmap. Learn more at https://michellebgriffin.com/theroadmap/Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details. Ready to build your personal brand?Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist, author, and speaker. As the founder of Standout Women, I'm here to empower and equip women in business to build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.Learn more at MichelleBGriffin.comJoin the movement: StandoutWomen.orgGET STARTED HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy RoadmapsEVENTS: Branding workshops and Fall 2024 retreat (more soon)READ MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

For International Women's Day 2024, I'm kicking off a new profile series: Standout Women Spotlight. In this series, I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands.This week's guest is Shermalyn Sidonie-John, by day a brand and marketing executive, and on the side, a personal brand strategist for corporate women.As a previous client, Shermalyn shares her journey working with me, including how she leveraged her TEDx talk and pivoted to events to build and boost her impact and influence.Shermalyn shares how she ideated, operationalized, and successfully hosted a 100-person event in just 90 days! It's a short but jam-packed series with helpful tips you can leverage for your brand.LINKSConnect with  Shermalyn Sidonie-John on LinkedIn Check out her Impactus event recap  Ready for more in-person connection? My next in-person brand retreats will be announced soon. Contact me for more details. Ready to build your personal brand?Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist, author, and speaker. As the founder of Standout Women, I'm here to empower and equip women in business to build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.Learn more at MichelleBGriffin.comJoin the movement: StandoutWomen.orgGET STARTED HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy RoadmapsEVENTS: Branding retreats and workshopsREAD MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Ready to build and boost your personal brand as a woman in business?Join us from the French Quarter in New Orleans for the Standout Women™ Amplified: Brand Your Way to a Bigger Business event kickoff.Hear the stories of Brenda Meller, RACHEL SIMON, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted In New Orleans.As part of the event, we share our stories and tips to build and boost your brand and business on Linkedin. As they say in New Orleans, we were definitely letting the "good times" AND "good tips" roll. Interested in attending one of my small group branding retreats? I'll announce more soon, but please contact me for the April 2024 one in New Orleans.LINKSConnect with Brenda MellerConnect with Rachel SimonConnect with Michelle J RaymondReady to build your personal brand?Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist, author, and speaker. As the founder of Standout Women, I'm here to empower and equip women in business to build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.Learn more at MichelleBGriffin.comJoin the movement: StandoutWomen.orgGET STARTED HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy RoadmapsEVENTS: Branding retreats and workshopsREAD MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Hey everyone!Thanks for tuning in after my brief hiatus. I've been busy working and launching my new pivot.. a direction that I was meant to be on all along. I think I called it my life's work in a recent LinkedIn post (see link below)Without giving too much away, I'll just say it's for women in business. especially those in mid-career who are so ready to get visible and get out there in a bigger way.I'm sharing TWO NEW announcements. Plus, more coming soon. This short episode gets right to it...I can't wait to share. LINKSAnnouncement 1Announcement 2LinkedIn Post That Details ThisReady to build your personal brand? Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.Learn more at MichelleBGriffin.comJoin the movement: StandoutWomen.orgGET STARTED HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy RoadmapsREAD MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

As a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal...But two weeks in...let's do a reality check.

Are you living in your "comfort cave" -- warm and cozy, but getting NOWHERE (and ready to do something about it?)    For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction.  Watching the world and others go by doing things we dream of and deserve.  Let's make this the year you FINALLY do that thing.    On this week's episode of Ask the Brand Therapist, The Personal Branding Show for Standout Women, join me and this week's guest, Jen Laffin, a Success Mentor, who turns goal-setters into goal-getters to share her frameworks for ACTION.  You'll learn:  1. Why we're biologically wired to want to stay inside our Comfort Cave where everything is familiar. and how to finally leave comfort for growth.  2. Why mistakes and failures are just data and how to redefine what they mean to us.  3. How every human experiences the self-doubt roadblocks that keep us stuck (procrastination/perfectionism/comparison/ imposter syndrome/confusion/etc. and how to contain them.  4. Her bonus tips to overcome "daily doubt" required for doing big things.LINKSConnect with Jen Laffin on LinkedInGrab Her Goal Journaling PDF Learn my PYOT Pyramid Framework to (Finally) Put Yourself Out ThereTRANSCRIPTRead HereReady to build your personal brand? Whether going for promotions, attracting perfect-fit clients for your consultancy, speaking on stages, guesting on podcasts, or sharing insights on LinkedIn, it's all about powerfully positioning yourself with a clear brand to become seen, heard, and valued in your field. Hi, I'm Michelle, The Brand Therapist,℠ and founder of Standout Women. As a personal branding and PR strategist and speaker, I help professional women who are ready for their "next big thing" get unstuck, level up, and build industry influence with personal branding visibility roadmaps + workshops + speaking Learn more at MichelleBGriffin.com HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy RoadmapsREAD MY BOOK: The LinkedIn Branding Book JOIN: My LinkedIn personal Branding Community LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

As a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off?If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out.This week's episode features Claire M. Davis, who faced a similar challenge. Guided by her mentor to niche down for scaling up, Claire was hesitant but gave it a try. The results? Rapid and remarkable. Tune in to hear how she transformed her hobby business into tripling her sales in just three weeks. That's not a typo. This is a perfect case study  on the call "narrow lane" approach I speak often about.  Yes, specificity and focus can propel you and your business.

Ready to start creating content on LinkedIn but don't know where and how to start?Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn.As a 7x entrepreneur and female founder, Ivana is determined to help more of us "put ourselves out there" and I'm thrilled to interview for this week's episode.LEARN She'll share:• Enhance your professional brand with high-quality content.• Increase engagement and visibility on LinkedIn.• Save time and streamline your content creation process.• Gain valuable insights to tailor your content strategy.• Ensure your content aligns with LinkedIn standards.This is a don't-miss episode if you're ready to step out and learn more of what's in, what's out, and what's ahead with content creation on Linkedin in 2024.This week's guest LINKSIvana Todorovic on LinkedInAuthoredUp.com - All-In-One-Content Creation ToolABOUT YOUR HOSTHi, I'm Michelle, The Brand Therapist, and founder of Standout Women. As a personal branding and PR strategist, I speak, teach, and consult professional women on how to clearly and confidently talk about themselves, position themselves, and promote themselves for the life, career, and business they deserve by building standout personal brands. Learn more at MichelleBGriffin.com HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy Roadmaps READ MY BOOK: The LinkedIn Branding Book BE FEATURED: Submit a Question or Guest Application JOIN: My LinkedIn personal Branding Community LISTEN: to The LinkedIn Branding Show CONNECT: With Me on LinkedIn VISIT: MichelleBGriffin.com

You never know who is watching you...and you never get a second chance to make a first impression.In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them?This week's guest and fellow personal brand strategist, Cher Jones of Your Brand at Work,™ shares her brilliant #OpportunityReady framework so you will never miss a beat or a better opportunity in your work and career.LEARNThe essential strategies for enhancing your personal brand, focusing on readiness for opportunities, clarity in communication, and a strong, cohesive digital identity.Foundational Work Needed for Your 'Opportunity Ready' Zone: How to fine-tune and align your brand with your current job and future ambitions. Master Your Message: Learn what and why a succinct, powerful message is key to being remembered, recommended, and referred.Boosting Your Online Presence: Why it's not just LinkedIn where to align a consistent and compelling personal brand across all digital platforms.LINKSConnect with Cher Jones on LinkedInABOUT YOUR HOSTHi, I'm Michelle, The Brand Therapist, and founder of Standout Women. As a personal branding and PR strategist, I speak, teach, and consult professional women on how to clearly and confidently talk about themselves, position themselves, and promote themselves for the life, career, and business they deserve by building standout personal brands. Learn more at MichelleBGriffin.com HIRE ME TO SPEAK: Keynotes & Workshops WORK WITH ME: Personal Brand Strategy Roadmaps READ MY BOOK: The LinkedIn Branding Book BE FEATURED: Submit a Question or Guest Application JOIN: My LinkedIn personal Branding Community LISTEN: to The LinkedIn Branding Show CONNECT: With Me on LinkedIn VISIT: MichelleBGriffin.com

How well do you know the person behind your personal brand?  It's often ignored, but your inner thoughts and outer image play a critical role in your professional presence.This concept of self-leadership is needed for a confident and aligned personal brand in your career and business. That's why this week's episode features Selina Yankson, an Executive Self-leadership Coach at Mid-Career Mentor, who brilliantly shares how to start your self-leadership journey to personal and professional success.LEARNExploring the 'Three Yous': Understand the concept of the 'Three Yous' – how your public persona, private life, and inner desires shape your personal brand.How to Address Internal Challenges: Learn strategies for overcoming self-doubt and societal pressures that impact your career trajectory.The 'You Review' Method: Discover the 'You Review' method for self-assessment, a practical tool for setting and achieving personal goals.LINKSConnect with Selena Yankson on LinkedInSubscribe to The You Review NewsletterABOUT YOUR HOSTMichelle B. Griffin, "The Brand Therapist," is a PR strategist, speaker, author, and founder of Standout Women, a visibility platform transforming women executives and experts into seen, heard and highly-regarded industry leadersShe is a sought-after personal branding expert, speaker, and contributor on leadership branding, LinkedIn for Leaders, self-advocacy for women, professional visibility, and human connection in the age of AI. Learn more at MichelleBGriffin.com HIRE ME TO SPEAK: keynotes, workshops, virtual presentations READ MY BOOK The LinkedIn Branding Book BE FEATURED submit a question or guest application JOIN my LinkedIn personal branding community LISTEN to The LinkedIn Branding Show CONNECT with me on LinkedIn VISIT MichelleBGriffin.com

Are you an aspiring “side brander?” That's the term I've coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, who is here to tell us: Good news, you DON'T have to balance your career with your creative passions and build a "side brand" on what you love or love to do. Kate's new book is all about helping us take action and pursuing what lights us up even while working a full-time job.LEARN:> The seven myths stopping people from exploring their pursuits. > Why exploring your creative pursuits is the key to living a creative life and growing personally and professionally. > The power of dreams to help you and your team become more fully engaged in business and life. > Simple strategies to get out of our heads and start exploring our creativity. LINKSConnect with Kate Volman on LinkedInKateVolman.comABOUT KATE VOLMANKate Volman is the CEO of Floyd Coaching. With over twenty years of experience developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow. In addition to serving on the leadership team for multiple organizations throughout her career, she also used her entrepreneurial skills to start and run a boutique marketing firm. Her enthusiasm and passion for helping people explore their creativity personally and professionally make her a sought-after speaker, trainer, and executive coach. She leverages her knowledge and experience in personal development and company culture to help people live more fulfilling lives. Kate is the author of Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job. She hosts two podcasts: Lead With Culture and Create For No Reason. Kate is a multi-passionate leader, fitness enthusiast, podcaster, content creator, book lover, and author.BIO: Michelle B. Griffin, "The Brand Therapist," is a PR strategist, author, podcaster, and founder of Standout Women, a training platform positioning professional women into visible authorities and industry thought leaders.With more than two decades in communications and marketing and a master's degree in PR, she is a sought-after personal branding expert, speaker, and contributor on leadership branding, LinkedIn for Leaders, self-advocacy for women, professional visibility, and human connection in the age of AI. HIRE ME TO SPEAK: keynotes, workshops, virtual presentations READ MY BOOK The LinkedIn Branding Book BE FEATURED submit a question/guest application JOIN my LinkedIn personal branding community LISTEN to The LinkedIn Branding Show CONNECT with me on LinkedIn VISIT MichelleBGriffin.com...

Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds? When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable.This week's guest on Ask The Brand Therapist: Personal Branding for Leaders, is all about how to make your wardrobe work for your personal brand to make a powerful first impression (and spend less time second-guessing yourself.) Imagine showing up prepared and confident in brand photoshoots, keynote presentations, work, and everyday life with a wardrobe filled with clothes that fit your height and flatter your body. My guest, Angela Foster, the go-to style coach for women leaders and founders, will help us achieve just that. She shares her 'Brilliant First Impression' framework, a three-step method that transforms your closet into a treasure trove of outfits that truly mirror your personal brand. Learn actionable tips to curate a wardrobe that not only flatters your body shape but propels your career and business forward as well as ensuring you step onto the stage or into a photo shoot confident and dressed to impress.LINKS:Connect With Angela Foster on LinkedInGrab Angela's Free Resource: How to Make a Brilliant First ImpressionElevate Your Executive and Professional Presence: Here's how I support you: SPEAKING/WORKSHOPS: Amplifying women leaders and founders to own their value, get visible, and stand out in their fields via Personal Branding and LinkedIn Visibitly Workshops for Leaders and Teams 1-1 CONSULTING: Launch your personal brand in 30 days for less GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1700+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io ...

If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you.Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond.That's why I'm excited to have her as this week's guest of Ask The Brand Therapist: Personal Branding Talk Show so we can share our strategies and stories so you can bring your "book baby" into the world.We'll discuss:• How to turn your idea into committed action• The hardest and easiest parts of the process• Why you need a long runway to promote vs write• The beautiful benefits that far outweigh the headachesAnd our hilarious stories you may or may not want to repeat.LINKSConnect with Michelle J Raymond on LinkedInListen: The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building BookLearn: Book Marketing And Publishing Tips With #MichelleSquaredPowerfully Position Yourself:Here's how I support you: SPEAKING/WORKSHOPS: Amplifying women leaders and founders to own their value, get visible, and stand out in their fields via Personal Branding and LinkedIn Visibitly Workshops for Leaders and Teams 1-1 CONSULTING: Launch your personal brand in 30 days for less GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io

Struggling to find the right balance between your personal and business content on LinkedIn? In this week's episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. You'll discover:The ideal mix of personal and business content to craft a cohesive brand message.Strategic ways to intertwine personal stories with professional insights that captivate your audience.Tactical tips for timing your LinkedIn posts to maximize engagement.How to create content that resonates with your target audience, encouraging meaningful connections.LINKSConnect with Val Rosken Tews on LinkedInThe LinkedIn Branding Book + 50-page workbookHow to Be Balanced and "Per-fessional" in Your BrandPowerfully Position Yourself:Here's how I support you: SPEAKING/WORKSHOPS: Amplifying women leaders and founders to own their value, get visible, and stand out in their fields via Personal Branding and LinkedIn Visibitly Workshops for Leaders and Teams 1-1 CONSULTING: Launch your personal brand in 30 days for less GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io

Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results?Posting without a payoff is a waste of time, money and sanity. No one has time for that.This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her bank account with the a-ha of content that solves, shares, AND sells.Learn how to shift your content strategy into conversation-starting and client-attracting content that gets the eyeballs and stops the scroll, and starts conversations that lead to more visibility and opportunities for your personal brand.Plus; LinkedIn content best practices to implement now to see faster results.LINKSConnect With Heidi Medina on LinkedInOtter.ai (for talk-to-text posting) use this link for one free month of Otter Pro AuthoredUp - my go-to LinkedIn creation toolPowerfully Position Yourself:Here's how I support you: 1-1 CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Amplifying women leaders and founders to own their value, get visible, and stand out in their fields via personal branding, PR and LinkedIn thought leadership GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io

Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand?Answer:In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discovered, noticed, and recognized on LinkedIn.  Here latest book, "How to Feel More Comfortable on Camera" teaches you how to shatter imposter syndrome and truly embrace the power of live video on platforms like LinkedIn Live to build instant connection and reliability with your audience.We discuss strategies, starting from getting comfortable on camera to repurposing your live streams for micro-content and how to take action for a more confident on-camera presence while building a strong personal brand.LINKSConnect with Gillian Whitney on LinkedInGillians' Book on AmazonPowerfully Position Yourself:Here's how I support you: 1-1 CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Amplifying women leaders and founders to own their value, get visible, and stand out in their fields via personal branding, PR and LinkedIn thought leadership GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io

What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand?Answer:In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Genius Operating System. Learn the 5 steps, why you should think of yourself as a visible lighthouse, and how to stay in your zone of genius as you build your personal brand for professional growth.LINKSHumaira Akther LinkedInHumaira Akther WebsitePowerfully Position Yourself:Here's how I support you: 1-1 CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Amplifying women leaders and founders to own their value, get visible, and stand out in their fields via personal branding, PR and LinkedIn thought leadership GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io

Question?Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer:As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is. I introduced the  4As that can make your brand position statement super clear to confidently introduce yourself and your brand, both in-person and online. It's not just about introducing yourself, it's also about understanding the challenges your audience faces, how you can assist them, and the results they can achieve with your help. This simple framework and real-life example will help you easily answer the “So what do you do?” question so you can be relatable, remembered, and referred to all the right peopleGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Position Yourself to Propel Yourself.Position Yourself to Propel Yourself.Here's how I support you: CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Position Yourself™ - topics to empower women's groups GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Build Your Brand. Own Your Future. Position Yourself to Propel Yourself. ...

QuestionFeeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest AnswerOn this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.Bernie is also the Vice President of Global Content Marketing at iQor, an author and industry expert who also experienced the need for a career reboot.This led him to develop a unique model for career reinvention, focusing on the importance of understanding evolving values and spotting the signs indicating a reboot is in order. We discuss his framework and the step-by-step path to "reboot and repackage" yourself to start building your brand and get out on LinkedIn and beyond.Bernie shares his expertise on LinkedIn optimization, encouraging us to think like product managers and align our profiles with the people we serve. We discuss engaging relationally, building meaningful connections, and taking thoughtful action for positive change. LINKS Connect with Bernie BorgesThe Midlife Fulfilled Podcast WebsiteMy episode on personal branding on The Midlife Fulfilled PodcastGrab your copy of The Midlife Fulfilled Career Reboot WorkbookGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Position Yourself to Propel Yourself.Here's how I support you: CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Position Yourself™ - topics to empower women's groups GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Build Your Brand. Own Your Future. Position Yourself to Propel Yourself. ...

QuestionEver felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthew, a corporate veteran turned entrepreneur, shares his story of finding his authentic voice and leveraging it for his success. He explains how you can amplify your voice in the corporate world and beyond and provides actionable insights from his book on building a powerful brand on LinkedIn.But what good is a voice without relationships and engaging content? Matthew further delves into the art of crafting a personal brand and nurturing meaningful relationships. We explore the power of a growth mindset, the importance of LinkedIn for thought leadership, and the tremendous potential of strategic partnerships. LINKSConnect with Matthew RolnickWatch the video recording of Ask The Brand TherapistHow to Find Your Voice by Dale YoungGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Ready to launch your personal brand? Here's how support you: COACHING: Get started with a no pressure 30-minute clarity consult SPEAKING: Empower your group to own their future with motivational topics and interactive training. GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Build Your Brand. Own Your Future.

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:Question:Why is it SO hard to find your ideal audience?  Where and how do I find them when it's not so easy to obvious to search for them?(Especially on LinkedIn when they don't exactly have what they do in their headlines?)Answer: Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.FEATURED LISTENER: This week's audience question is from Mike Fesko, PMP, who's ready to start building a personal brand around mentoring aspiring and new PMP professionals.LINKSVOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.TOOLS/PLACES TO USE:https://answerthepublic.com/.com QuoraRedditGoogle NewsGoogle TrendsAmazon ReviewsPodcastsYouTubeCalls/Zoom CallCoffee ChatClient InterviewsOnline ReviewsIndustry Blogs/Publications/Social Profiles/Associations/Groups/ConferencesLinkedInLinkedIn HashtagsLinkedIn Posts/ArticleLinkedIn Ideal Clients PostsLinkedIn Industry Experts/Thought Leader PostsGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Ready to launch your personal brand? Here's how support you: COACHING: Get started with a no pressure 30-minute clarity consult SPEAKING: Empower your group to own their future with motivational topics and interactive training. GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Build Your Brand. Own Your Future.

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:Question:How do I show up on video if: "I'm scared and/or not sure what to say."Answer:This is a question many of us face, especially me! Let's ask an expert:This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you. Zineb's signature "Golden Snippets" are exactly what you can do…find already existing content and make small "shorts" to share your brilliance faster. No more dozens of takes or hating what you look like on camera. Learn:1) The why and the how of finding the "gold" in you and showcasing it on social and beyond. 2) Her tips on how to banish the fear and pressure of perfection. 3) Top AI tools that give you a jump start in curating your existing content.Link:Watch Ask The Brand Therapist LiveZineb on LinkedInRaiseTheRunway.co Want to be featured on an upcoming episode? Check out the details below.

When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late.This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the podcast.Learn the best time to start, what to consider, and best practices to get out there on LinkedIn to start putting yourself out there.LINKSSpecial thanks to Dan Graham who submitted this week's question.GET FEATUREDSubmit your personal branding question to be answered on an upcoming episode:ASK HEREReady to launch your personal brand?Here's how I can support you: BOOK A CONSULT: Get unstuck with a no-pressure 30-minute consult GET FEATURED: Submit a question or application to be answered on an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my second branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Until Next Week,Michelle B GriffinThe Brand Therapist℠

How do you share your professional side with social media content? Content that's easy to grasp, not boring, and actually makes people want to listen, engage, and  start conversations with you? That's the focus of this week's personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strategy, and how to leverage social proof to gain credibility. We'll also discuss the significance of incorporating a standout POV to not blend in plus 3 questions to start formulating yours.Remember, content is the currency of our brands to attract awareness, and attention and grow authority. The right balance will set you up for success.LINK:LinkedIn's Latest Update for More Insightful ContentUntil next week,Michelle B. Griffin, The Brand Therapist℠ Ready to Stop Feeling Undervalued and Overlooked?It's Time to Become a Standout In Your Industry. As The Brand Therapist,℠ I'll help you get unstuck, clarify your message, and confidently launch your personal brand. Visit: TheBrandTherapist.io My second branding podcast, The LinkedIn Branding Show My branding book, The LinkedIn Branding Book Connect with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin Join my free LinkedIn personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there?Everyone says we need to show off more of our personal stories. But how do we draw the line?  And what if I'm uncomfortable doing so?Is the fear of being too personal your roadblock?Good news, you don't have to be personal. In this week's personal branding therapy session, I'll share a better way. We'll explore my framework for the happy medium you need, plus the 7 questions to gauge if you're walking the line.Discover how much is too much when sharing personal content online and how to preserve your professionalism while resonating with your audience.LINKSWrite Better Social Media Content: 4 Stories to Use With Your Personal Brand With Wendy MargolinOtter.ai  (grab a free month of Pro using my affiliate link, no cost to you)Until next week,Michelle B Griffin, The Brand Therapist℠ Read to Become A Standout In Your Industry? As The Brand Therapist,℠ I'll help you get unstuck, clarify your message, and confidently launch your personal brand. Visit: TheBrandTherapist.io My second branding podcast, The LinkedIn Branding Show My branding book, The LinkedIn Branding Book Connect with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured.  In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.We Cover:Why the term is misleading and the word that's better suited.The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities.LINKSThe Birth of Personal Branding, 1997 articleThe Case Against Personal Branding, 2017 articlePersonal Branding is Dead, 2023 articleUntil next week,Michelle B Griffin, The Brand Therapist℠ Read to Become A Standout In Your Industry? As The Brand Therapist,℠ I'll help you get unstuck, clarify your message, and confidently launch your personal brand. Visit: TheBrandTherapist.io My second branding podcast, The LinkedIn Branding Show My branding book, The LinkedIn Branding Book Connect with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and strengths. The answers will help you to put together the puzzle pieces of your identity and build a personal brand that's as authentic as it is impactful.LINKS 16 PersonalitiesEnneagramHigh Five TestCliftonStrengths Until next week,Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and Coach Visit: TheBrandTherapist.io My second branding podcast, The LinkedIn Branding Show My branding book, The LinkedIn Branding Book Connect with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

Have you ever been stuck on how to define your niche for your expertise online business?  If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you.  Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours. Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need.  We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients.  Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively. As always,  I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.Time Stamps:[00:02:46] Focus inward, externally then this area[00:05:31] Deep dive and be a detective to find VOC language.[00:07:27] How to find the intersection of your narrow lane for your personal brand.[00:10:37] Your "session lesson" action item.  Until next week,Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and Coach Visit: TheBrandTherapist.io My second branding podcast, The LinkedIn Branding Show My branding book, The LinkedIn Branding Book Connect with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands.Why should anyone listen to me?What's the point, it's all been said beforeDoes the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal brand therapy session is about the power and payoff of putting yourself out there (#PYOT) to craft an authority-focused personal brand. I share my PYOT Pyramid framework and the 3 steps to climb to contain our never-ending fears and imposter syndrome.  As always,  I share a "session lesson" for you to take immediate action.It's time to PYOT because nothing good ever comes from sitting in our comfort zones.Time Stamps:[00:00:39] Impostor syndrome prevents sharing, despite good intentions.[00:06:29] The PYOT Pyramid Framework[00:10:00] The 3 Steps to Contain Your Fears[00:12:10]  Session Lesson: Actionable Tips To Implement Today[00:14:33] Join my LinkedIn personal branding community for opportunities and growth.  Until next week,Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and Coach Visit: TheBrandTherapist.io My second branding podcast, The LinkedIn Branding Show My branding book, The LinkedIn Branding Book Connect with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

Have you stepped out of your corporate role and gone solo into your next big thing? It's both exciting and overwhelming to navigate and get out there.This podcast is for you. After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded and FINALLY here one year to the day of saying, #BRB (be right back)It was worth the wait, promise!The Brand Therapist℠ podcast is dedicated to solo experts who've left corporate (or want to someday)  to build an authority-focused personal brand for their next path for new opportunities on their own and on their own terms. In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked and why it took longer than expected, We'll chat about the perils of perfectionism, procrastination, lazy habits, and complacency and why this one thing will steer you straight. I'll also share why you need a brand therapist and how I take a different approach than most in the personal branding space with my signature framework. Finally, I cover all the ways I'm here to help you navigate your new path with personal branding,  marketing, and personal PR, so you can learn to brand, market, and promote yourself online with ease and confidence. Today's “session” is a welcome and introduction and I look forward to next week so we can embark on this journey together to build a brand that takes you places. Don't forget to reach out to me via LinkedIn! I'd also be honored if you can give the show a review and rating on Apple Podcasts to get it out of the virtual cobwebs so more solo experts can find us.Time Stamps:00:00:00 Welcome to The Brand Therapist℠ podcast (a year break is way too long)00:00:17 Putting Yourself Out There for Your Next Big Thing00:00:41 Finding Your Lane and Getting Unstuck00:01:01 Who This Show is For and What You Need on Your Journey00:02:10 The Power and Payoff of Putting Yourself Out There00:02:46 Giving Yourself Credit00:04:16 Introducing the Brand Therapist00:06:14 Personal Branding + Personal Marketing + Personal PR (you need all 3)00:08:18 Find me on LinkedIn, I want to mee you.Connect with Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and Coach Website: TheBrandTherapist.io Michelle's second podcast, The LinkedIn Branding Show LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals supporting one another as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. You'll also receive tips on LinkedIn, content creation, and personal branding. Join here: https://michellebgriffin.com/the365creators/

I'm excited to finally announce that I will be launching the new brand of my podcast really soon!   Tune in to this episode for more personal branding tips, more details about the new podcast, and more!   Connect with Michelle Griffin, Personal Brand & Strategist and Coach Website: YourBrandYourBusiness.com  Michelle's second podcast, The LinkedIn Branding Show LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/

How do you find or know when you've found your niche? It's the same for both your brand, business and even a podcast. This new solo is all about your niche positioning and how it can help your brand, when it's time to do deeper or make a shift.  Michelle shares her own experience of how she learned and realized it was time to niche down, the hard way. And also shares a show announcement of what's to come.   Quotes:  “You are going to put yourself out there and you should.” (2:29-2:32)  “Build a community, not an audience.” (02:37-02:39)  "It is so good to put ourselves out there. But it's also so important to realize what you like, who you like working with, and their needs. Sometimes you have to learn it the hard way, to go through bumps and bruises, before you could figure it out.." (04:25-04:35) “Don't feel stuck and stagnant for long, find someone to talk to, just get the clarity.” (6:08-6:12) “The path to entrepreneurship is a beautiful path, but it's not a straight road. There's ups and downs, peaks and valleys, but it is amazing." (6:46-6:55)   So now that I've been bumped and bruised and know exactly where I want to go, I'm going to be rebranding the podcast. I'm going to take three weeks off and come back, with the new name, the new premise, and all kinds of new, exciting things. (4:43-4:57) I cannot wait to bring you the new and improved, niched, well-positioned new podcasts that'll be coming out in three weeks. (8:42-8:49) Michelle's second co-hosted podcast, The LinkedIn Branding Show, is a new weekly show to build your personal and company brand on LinkedIn. (8:20-8:29) Connect with Michelle Griffin, Personal Brand Strategist and Coach Website: YourBrandYourBusiness.com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/    #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate   

“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we're in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community. Mike is also a cyclist, and that's how he realized the importance of a community - when he's with his community of riders, very strong riders that could offset his weaknesses and vice versa. And from this, he now is helping other professionals and entrepreneurs, like you, build not just an audience, but a community. Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest Chris Colt about what really is a community and how it could help you grow individually and personally, how to build a community with a clear and specific purpose and structure, why he recommends starting with a micro-community with a micro-niche to be referable, and why you should consider moving your community away from a rented land platform, such as LinkedIn. Quotes:  “Being that vulnerable when you're in that community is extremely important, and being a community member when somebody can open up to you and share that vulnerability to support them is key.” (2:26-2:35)  “Build a community, not an audience.” (02:37-02:39)  "Here's the fact, your business ideas can be copied. My business ideas, Michelle's ideas can be copied, but that community you build around it cannot be copied." (04:25-04:35)  “The purpose has to be motivating, it has to be fun, it's got to be an adventure.” (9:15-09:23) “Everybody has a different mission that matters." (10:56-10:59) “A purpose needs to be very specific. So it's got to be clearly picture of who you're going to serve in this community, what will be done together, and what we'll be mastered together." (8:53-09:03) Connect with Chris Colt:  LinkedIn: https://www.linkedin.com/in/chriscolt-thechallengechampion/ Website: chriscolt360.com    Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate   

“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident to focus on to build his brand and a consultancy firm. Steven's journey has started in the financial industry then moved to the cannabis space for more than a decade which he landed through LinkedIn. But while being employed, Steven explained that he always had this drive in him - the drive to want to do something more, and write his own path. Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest Steve Arthur George about the transition from the corporate world to entrepreneurship and thought leadership, how he found his confidence to go out on his own and write his own path, and how he started building his own personal brand as himself, literally - Steven Arthur George.   Quotes:  “I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence” (4:31-4:43)  “Start now, right. Start now, and just find something you're passionate about, you want to be known for. And LinkedIn is a place.” (11:00-11:08)  "This is much more powerful than just a lead generation tool or a 'find a job' tool, okay. There's a lot more to this platform." (13:39-13:47)  “Once I started to show up and realize, I said, ‘Steve, you have more to talk about. And you have more to say. So you're going to have to say it.' And then I started to talk about more stuff.” (18:43-18:45) “I think, "As you build your personal brand, you're developing yourself as an individual. And really focusing on you and trying to give the best of you to the world." (19:01-19:11)  “I've always known I had this inside, but for some reason, whether that was childhood, problems, other different things, I suppressed it, right. But then also, which led to misery, which led to depression, which led to anxiety, which led to not a happy life. And as soon as I stopped suppressing all of that and started believing in myself more and being more of myself, things changed." (28:42-29:07) “If you're going to go build a personal brand, and you're going to put yourself out there, you better damn well know who you are. And if you don't, you've got to do that work first, or at least be practicing that work, while you begin this journey." (31:50-32:04)     Connect with Steven Arthur George:  Website: www.stevenarthurgeorge.com  LinkedIn: https://www.linkedin.com/in/stevenarthurgeorge/ CannaBeMe Newsletter: @canna.be.me Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness,com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Starting your LinkedIn Journey? Join The #365 Creators, my free community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate 

“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABCs of visibility, and the dos and don'ts of podcast pitches.    Many entrepreneurs mistakenly think that they need a big fancy PR firm or decades of experience for their content to be featured in popular media. But the truth is that with the right networking, anyone can gain access to platforms like magazines, popular websites, podcasts, and even television shows. According to Lisa, it is important to start small and understand that it's unlikely you'll be featured on Good Morning America right away. Start with pitching to small local television shows, being interviewed on your friend's podcast, writing a piece for a smaller blog, then work your way up to larger platforms. When you go back to the basics of creating the ABC's of visibility (awareness, buzz, and credibility) for yourself and your brand, bigger and bigger opportunities will become available to you.    Tune into this week's episode of The Business of You for a helpful conversation about growing your audience and getting more PR for your personal brand business. Learn how to get exposure through written, audio, and visual media and get an understanding of the ABCs of visibility.    Quotes • “We need to be focusing on visibility and making sure every single week we see that follower number and email list grow. It is important that we're not just selling to the same few people over and over again, but expanding our audience.” (4:36-4:46) • “It's not that you have to have so much experience or someone amazing promoting you, you just need to know how. And once you learn how, you can do it over and over again.” (7:01-7:11) • “Your ideal client has their preferred way of consuming content. And through this ladder of publicity, we're going to hit each of the three ways. So no matter how they like to learn, you're able to get in front of them.” (10:13-10:22) • “Who's someone that's doing something similar to you, but is three to five steps ahead? Where are they getting featured? That could be a great place to get started. Just come at it from a different perspective.” (19:49-19:58) • “You can be strategic and intentional with your relationships, but really use them in a genuine way that develops legit friendships.” (29:20-29:28) Connect with Lisa Simone Richards:  LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ Website: https://www.lisasimonerichards.com/   Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm

“You don't grow  for the stimuli you've already survived, you grow for the circumstances you have yet to encounter.", emphasizes Mike Phillips, an expert marketer and content creator, and a professional weightlifter. In this episode, Mike talks all about growth mindset and #musclemarketing, and the three layers to achieve and apply growth mindset, not just in marketing or business, but in any aspects of life. December 2020, during the lockdown, was when it all started for Mike in the marketing and content creating space, and then it just grew rapidly from there. He started by posting content on his LinkedIn feed daily, observed what works and not works, and worked his way to be an expert in growth mindset and marketing from the sales and engineering field of work. Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest Mike Phillips as he details his Three Layers of Growth Mindset Framework, and why marketing isn't something you do for the present but as an investment for the future.   Quotes: “Trying to grow as individuals, as personal growth or professional growth, I think it's wise to always look to teachers that do it better than us. Now that could be the creators out there that are absolutely crushing it, but it can also be anything in the world around us. There are plenty of examples in the natural world and in society that engaging with these different types of growth, linear, compound, or exponential growth.” (9:01:32-9:23:83)  “The first thing you want to train is to train yourself to observe these functions of growth in the world around you” (11:45:16-11:51:55)  "So now that's another aspect of growth. We think about the removal of things that are part of the process to encourage growth and things that do matter." (12:17:40-12:42:61)  “It's just that growth has seasons. And that we as individuals will also have times of faster and slower growth, but we are still growing.” (13:09:16-13:17:30) “You can learn more from exploring that realm between perceived safe failure and actual maximum ability." (25:17:96-25:26:98) “What do we do to embrace a relationship with failure that will help us accelerate a growth?" (27:34:33-27:40:20) “You don't market yourself for something you need today because marketing is a process that takes time. You market yourself for the opportunities you don't know you'll need in the future. You wind up investing and making those deposits in your brand today so that if you do ever need to make a withdrawal, you've already had that down the road.” (34:41:32-34:58:31) “You should learn to market yourself so you never have to sell yourself.” (38:26:79-38:29:97)   Connect with Mike Phillips: https://www.linkedin.com/in/marketing-muscle/ #MarketingMuscle (on Linkedin) https://www.youtube.com/channel/UCVoqxs1AEqMcR1UHOMR2E5g Growth Mindset Course: "One Year of Growth" MikePhillips.Online   Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join the #365 Creators, my community of 800+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/   Podcast production, transcript and show notes provided by XCD Virtual Assistants

“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn't have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process that they can feel good about and actually enjoy.    Many entrepreneurs hold themselves back during the sales process out of fear of seeming sleazy to potential clients. However, Dan understands that if you actively listen to the needs and wants of your customer base, you will be able to attract the leads you want. By having a genuine conversation with others, you can increase your sales in a strategically non-salesy way.   Tune into this week's episode of The Business of You for a helpful conversation about social selling. Learn more about the difference between outbound and inbound sales, the importance of understanding your customer base, and how to nurture your network to create results.   Quotes • “Social selling to me is a way that you can connect with people, network, position yourself as an expert, and actually enjoy the process of selling.” (2:49 - 2:59) • “​​Knowing what your customer base cares about, or what will drive them to make a purchase, is critical to increasing those conversions and moving people from followers to leads, from leads to phone conversations, and from phone conversations into paying customers.” (9:13 - 9:33) • “I actually track my lead metrics, which I highly recommend everyone do. Because when you know where the bulk of your leads are coming from, you stop wasting your time on efforts that don't convert.” (30:59 - 31:12) • “Selling doesn't have to suck. Get rid of the notion that sales is this icky thing that you have to do. Don't even call it sales. Call it networking. Just go out, build relationships, and start conversations.” (37:48 - 38:01) • “The most important thing is you need to have fun. You need to enjoy the sales process because if you don't, you will fail.” (38:51 - 38:56) Connect with Dan Mott:  Website: http://six3media.com/ Connect with Dan Mott on LinkedIn:https://www.linkedin.com/in/dan-mott/ Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join the #365 Creators, my community of 800+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm

“I think that personal branding has given me an avenue to spread the word and create awareness for what I'm doing,” explains Stacey Danheiser, founder of Shake Marketing Group.  In today's episode Michelle and Stacey talk about how to go from being a successful corporate leader to building a successful personal brand based on your expertise.    Stacey spent years working in marketing for both B2C and B2B companies for years before making the transition to entrepreneurship. Realizing her extensive experience in marketing, Stacey decided to build her personal brand based on her expertise. Shifting into the personal branding space has increased opportunities for Stacey she never would have imagined. Since starting her brand, Stacey has had the opportunity to expand her network, appear on podcasts, and speak at events. By promoting her business and her personal brand separately, Stacey has been able to double her marketing reach.   Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest Stacey Danheiser about the transition from the corporate world to entrepreneurship. Learn more about how to capitalize on your expertise to build a profitable personal brand business.    Quotes with Stacey Danheiser:  • “I got to the point where I questioned what I was doing. I realized that I was selling every single day. And I decided that since I was selling this much internally, I might as well just start my own thing. And that's what I did. That was the impetus for starting my thing.” (4:16-4:32) • “What I realized on this journey is that I needed a company brand and I needed a personal brand.” (6:17-6:30) • “I know that that's really the next stage. For me, that's really the breakthrough piece of the business you have, how do you start talking about your internal struggles, and your external struggles, and that's what connects people because they're like, ``Oh, they're human, they go through all this stuff.” (14:11-14:26) • “My mantra is to always be open to learning. When I think of learning, it's not just consuming information and knowledge, but being able to act on that and experiment. The only way we continue to grow is to realize learning does not stop when school ends. It is a lifelong journey.” (33:32-33:55) • “I think personal branding has given me an avenue to spread the word and create awareness for what I'm doing.” (20:26-20:32) Connect with Stacey Danheiser:  Website: https://shakemktg.com LinkedIn:https://www.linkedin.com/in/staceydanheiser Soar Marketing Society: https://www.shakemktg.com/soar Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness,com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join the #365 Creators, my community of 800+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm

“LinkedIn has created all of these amazing things that I would never have thought would have been possible,” shares Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce In today's episode Michelle and Nick talk about how to build your personal and employee brand through LinkedIn.    Nick unexpectedly began his LinkedIn journey after being given a challenge by his boss. Each employee was instructed to post relevant content on LinkedIn regarding something they were passionate about. Even though many of his co-workers quickly dropped out, Nick stuck with it and posted consistently on a daily basis. For the challenge, Nick chose to dive into the topic of field marketing for two reasons. One, it was his passion, and two, it wasn't being talked about. His persistence unknowingly opened the doors to several opportunities for Nick to build his personal brand and business that he would have never done otherwise.    Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest Nick Bennett about how to use LinkedIn to build your personal and employee brand. Learn more about how to leverage your passion to become an expert in your field.    Quotes • “I'm going to put out a challenge to my team of just creating and posting content on LinkedIn. Find something that you're passionate about, and just go for it. And so there was a few of us that actually did it for a couple months. And then people just kind of fell off. And I just kind of stayed with it.” (5:18-5:35) • “I didn't have any traction for the first six months, it was literally crickets. I thought maybe I should quit. And then i decided to stick with it because it's fun.” (5:59-6:08) • “Once six months hit, all of a sudden, I felt like things flip flopped. I was getting a little bit of engagement and people were starting to see. Then I was starting to get invited to some podcasts and talk about field marketing. And in 2021, it just started to blow up and I never looked back from there.” (6:24-6:48) • “LinkedIn created all of these amazing things that I would never have thought would have been possible. But if I quit, I would never have realized the full potential.” (6:48-7:05) • “I would much rather not focus on making a perfect piece of content, but engaging with the community that I've built to be able to form relationships. Because in reality, relationships run everything.” (11:25-11:40) Connect with Nick Bennett:  LinkedIn: https://www.linkedin.com/in/nickbennett1 Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm

“After 20 some years of not finding myself, I learned how to find myself again,” shares Lisa Richer, founder of Journey2Bloom. In today's episode, Michelle and Lisa talk about the necessary components needed to successfully launch a personal brand business.   After years of struggling to ask for help, Lisa experienced career-ending burnout. Being the matriarch of her family, Lisa always felt obligated to remain strong for her family and friends, no matter how it affected her. It wasn't until she gave herself the necessary space, that Lisa was able to gain the clarity she needed to make better decisions for herself. By listening to her intuition, Lisa decided to take the leap and change career paths. Today, Lisa has been able to launch a successful personal brand centered around her passion for helping neurodivergent children.    Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest Lisa Richer to learn how to leverage your passion to find clarity, confidence, and courage so you can build the personal brand of your dreams.    Quotes  • “I came to realize that your mindset drives your energy. Your energy drives your clarity. And your clarity drives your focus, your progress, and your success.” (2:51-3:03) • “I burnt out first and then I woke up and realized I have to follow my heart. So when I transitioned into the career coaching, it wasn't just about the journey for the clients, it was about a journey for me.” (6:09-6:36) • “Trust your gut and trust your heart. If something is screaming at you, stop and reflect on it, acknowledge it, and then give yourself permission to move through it. Don't push it away because if you push it away, it's just going to come back.” (18:05-18:22) • “My biggest guidance is go as fast or as slow as you feel like you can to get to where you want and deserve to be. Don't ever think that because you have a really busy job that you can't take one hour a day to focus on getting clarity because that is the most crucial piece of this.” (33:45-34:21)   Connect with Lisa Richer:  Website: https://journey2bloom.com LinkedIn: https://www.linkedin.com/in/lisa-richer-6040b74 Facebook: https://www.facebook.com/journey2bloom Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com    #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm