LinkedIn Easy Peasy Podcast: Building a Personal & Professional LinkedIn Presence

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LinkedIn Easy Peasy is the lively and engaging podcast for anyone looking for simple strategies to increase visibility, grow your network, and reach your business goals on LinkedIn. This podcast is hosted by Gillian Whitney, a LinkedIn Video Marketing Coa

Gillian Whitney


    • Sep 3, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 34m AVG DURATION
    • 174 EPISODES


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    Latest episodes from LinkedIn Easy Peasy Podcast: Building a Personal & Professional LinkedIn Presence

    173: A New Chapter Unfolds: Gillian's Special Announcement

    Play Episode Listen Later Sep 3, 2024 30:39


    After three years of empowering professionals through the LinkedIn Easy Peasy Podcast, I'm ready to embark on an exciting new journey. But what could it be? Join me for this must-watch LinkedIn Live where I'll reveal a game-changing shift in my podcasting journey. I'll share the motivation behind the decision, offer a sneak peek into the new venture, and explain how it aims to help business professionals approach thought leadership. Tune in to hear more about this new direction that promises to open doors to greater visibility and success. Checkout Michelle J Raymond's specific podcast episode about: LinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your Brand For more information: EasyPeasyBooks.com Gillian Whitney: linkedin.com/in/gillianwhitney

    172: Navigating Neurodiversity on LinkedIn: The Positives & Tricky Bits with Nathan Whitbread

    Play Episode Listen Later Aug 27, 2024 31:39


    Have you heard about neurodiversity but aren't quite sure what it means? In today's world of inclusivity, it's essential to have a solid understanding of this important concept. That's why I invited Nathan Whitbread, a leading expert in the field, to join me on my show. Together, we'll explore the basics of neurodiversity and discover how we can create more inclusive workplaces for everyone. In our discussion, we focus on both the positives and the tricky bits of neurodiversity on LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Nathan Whitbread: linkedin.com/in/nathanaelwhitbread

    171: The Power of Planning: Maximizing Your LinkedIn Impact with Judy Parsons

    Play Episode Listen Later Aug 20, 2024 32:46


    Are you spending time on LinkedIn but not seeing the results you want? While many of us focus on how long we spend on the platform, the real key to success is what you do with that time. If you're feeling overwhelmed or unsure where to focus your efforts, you may need a strategic plan to guide your actions. Judy Parsons, (aka The LinkedIn™ Lady) and I discuss why having a plan is the secret to success on LinkedIn. We explore how to ditch the overwhelm and make every minute on LinkedIn count! For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Judy Parsons: linkedin.com/in/judithparsons

    170: Proactive vs Inbound Business Development Strategies: Finding the Balance with Mark Williams

    Play Episode Listen Later Aug 13, 2024 34:28


    Struggling to find the right mix of outreach and attraction in your business development efforts? While many of us may prefer inbound marketing, the drawback is that it can take time to yield results. If you can't afford to wait, you may need to engage in proactive strategies while building your inbound presence. Mark Williams and I will explore balancing these marketing strategies and how to leverage LinkedIn in the process. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Mark Williams: linkedin.com/in/mrlinkedin

    169: The Importance of Building an Email List with Danny Bermant

    Play Episode Listen Later Aug 6, 2024 31:54


    Are you relying solely on LinkedIn to connect with your audience? While social media is important, your following could vanish in an instant. That's why email marketing remains crucial for business success, even in today's digital landscape. As a joint venture expert, Danny Bermant knows firsthand the critical role an email list plays in successful marketing campaigns and business growth. We'll discuss why building an email list should be a top priority. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Danny Bermant: linkedin.com/in/captainjv

    email lists gillian whitney
    168: Being Human on LinkedIn: Authentic Content in the Digital Age with Jeremy Freeman

    Play Episode Listen Later Jul 30, 2024 31:57


    Ready to unlock the secret sauce of authentic LinkedIn engagement that even AI can't replicate? Jeremy Freeman, the "Human Content Writer," and I will explore the power of creating personal content that resonates with your audience. We'll discuss how to craft engaging content that showcases your unique experiences and perspectives. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jeremy Freeman: linkedin.com/in/businessbrainbox

    167: Growing Your Company Page on LinkedIn with Aoife Noone

    Play Episode Listen Later Jul 23, 2024 34:16


    Aoife Noone and I discuss some of the recent updates to LinkedIn Company Pages and the platform's move to introduce premium features. We dive into how these changes are reshaping the way B2B companies can leverage LinkedIn for their marketing and networking efforts. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Aoife Noone: linkedin.com/in/aoifenoone

    b2b aoife company page gillian whitney
    166: How Is [In] Networking Like Bacon? with Kevin D. Turner

    Play Episode Listen Later Jul 16, 2024 34:15


    Kevin D. Turner likes to say that "networking is better than not working!" And when it comes to the best platform for networking, Kevin and I both agree that LinkedIn is the place to be. In this fun and informative LinkedIn Live, Kevin D. Turner, who specializes in Branding and LinkedIn Profile Optimization, will share the pros and cons of networking on LinkedIn, and what in the world "Networking" has to do with "Bacon." For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Kevin D. Turner: linkedin.com/in/president

    branding networking bacon networking like kevin d turner gillian whitney
    165: Lights, Camera, Action! Linkedin's Video Hotspots

    Play Episode Listen Later Jul 9, 2024 33:32


    In this solo episode, Gillian Whitney explores the various opportunities for incorporating video content on LinkedIn. The discussion focuses on the multiple places within the platform where users can and should be leveraging video to enhance their professional presence. By highlighting these "video hotspots," the episode aims to provide listeners with practical insights on how to effectively use video content to stand out and engage with their network on LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney

    164: 7 Ways to Support Your LinkedIn TRIBE with Jeff Young

    Play Episode Listen Later Jul 2, 2024 36:51


    Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” When it comes to “supportive” people on LinkedIn, the first person that comes to my mind is Jeff Young. Day after day, Jeff is here teaching, helping, and cheering on so many people. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jeff Young: linkedin.com/in/jeffyoungralemoi

    163: Embracing a LinkedIn Mindset for Success with Beth Kirk

    Play Episode Listen Later Jun 25, 2024 32:24


    Are you struggling to make an impact on LinkedIn? You're not alone! Many professionals find it challenging to navigate this powerful platform. The secret? It's all about mindset. Beth Kirk and I will discuss some of the pitfalls that can hold us back from succeeding and how to shift your perspective to truly leverage LinkedIn's potential. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Beth Kirk: linkedin.com/in/bethkirkdigitalmarketer

    162: Video Variety: Creative Ways to Engage Your Audience with Annette Richmond

    Play Episode Listen Later Jun 18, 2024 32:40


    Are you ready to take your LinkedIn presence to the next level? Join us as we explore the world of video and talk about creative strategies to engage your audience. Annette Richmond and I will dive into a variety of video formats. We'll explore edutainment videos that combine education and entertainment, informative how-to tutorials that showcase your expertise, fun videos that inject humor and personality, and the impact of behind-the-scenes videos to give your audience a glimpse into your world. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Annette Richmond: linkedin.com/in/annetterichmond

    audience engage variety creative ways annette richmond gillian whitney
    161: LinkedIn Your Way: Stacking Wins & Staying True to Yourself with Jane Eggers

    Play Episode Listen Later Jun 11, 2024 31:15


    Are you tired of feeling like you have to fit into a mold on LinkedIn? Discover how to make LinkedIn work for YOU, without sacrificing your authenticity. Jane Eggers and I will discuss how to leverage LinkedIn to your advantage while staying true to yourself, ensuring you stack up the wins in your professional journey. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jane Eggers: linkedin.com/in/janeeggers

    160: From Hesitant to Confident: Transforming Your LinkedIn Presence with Marianne Avery

    Play Episode Listen Later Jun 4, 2024 31:13


    Feeling hesitant about your presence on LinkedIn? Want to transform your LinkedIn experience and unlock your full potential? Michelle Obama once said, "Through education, we develop confidence." Marianne Avery will share her expertise and guide you on a journey to grow your confidence as you navigate the world of LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Marianne Avery: linkedin.com/in/marianneavery

    159: The Power of Human Language & How It Helps You Create Genuine Connections with Sarah Townsend

    Play Episode Listen Later May 28, 2024 33:20


    You only get one chance to make a first impression on LinkedIn. Are your words saying "blah blah" or "ta-da"? Think about all the places within LinkedIn where we use our words to communicate: our headline, profile, posts, articles, direct messages, comments, and video captions. Even a few typos or unclear language can make a bad impression on LinkedIn, where every detail counts. Copywriting expert Sarah Townsend will be sharing her expertise on how mastering the power of language can help you thrive on LinkedIn and beyond! For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Sarah Townsend: linkedin.com/in/sarahtownsendeditorial

    158: Own Your Lane: Establishing Authority Through Writing a Book with Michelle B Griffin

    Play Episode Listen Later May 21, 2024 34:06


    Discover the transformative power of the author's journey and gain valuable tips on the importance of goal setting and using out-of-the-box writing strategies. MICHELLE B GRIFFIN, aka The Brand Therapist, and founder of Standout Women Media, is a thought leadership-focused personal brand, PR and LinkedIn visibility strategist, author and speaker positioning female experts into industry authorities. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Michelle B Griffin: linkedin.com/in/michellebgriffin

    157: Unlocking the Power of LinkedIn Newsletters with Bruce Johnston

    Play Episode Listen Later May 14, 2024 31:00


    Tired of creating content on LinkedIn that seems to get lost in the noise? What if there was a way to cut through the clutter and deliver your message directly to your target audience? I talk with Bruce Johnston about the world of LinkedIn Newsletters and exploring why they stand out as the most effective form of content on the platform. Join us to learn why newsletters are a must-have in your LinkedIn content strategy. Bruce Johnston is a Sales & Marketing Consultant and LinkedIn Specialist with Practical Sales & Marketing Mentoring (PracticalSMM). For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Bruce Johnston: linkedin.com/in/brucejohnston115

    156: Maximizing LinkedIn's Potential Within a Big Company with Tom Whalen

    Play Episode Listen Later May 7, 2024 28:51


    Wondering how companies can and should be leveraging LinkedIn to its fullest potential? In this LinkedIn Live, Tom Whalen and I will dive into the valuable ways companies can use LinkedIn to enhance their success. We will explore how LinkedIn can be a powerful tool for recruiting top talent, recognizing the achievements of your team members or collaborators, and maintaining strong connections with customers and clients. Tom Whalen is a Healthcare Remote Sales Leader with McKesson Corporation, a global healthcare company. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Tom Whalen: linkedin.com/in/tomwhalen

    155: From Oh No to Let's Glow: Turning Speaker Snafus into Brand Gold with Gehan "G" Haridy-Ardanowski

    Play Episode Listen Later Apr 23, 2024 34:21


    Have you ever had to overcome unplanned challenges during a speaking event? You're not alone. Whether it's a virtual presentation riddled with tech glitches, or an in-person event with unexpected snafus, these moments can actually become brand-building opportunities. Gehan "G" Haridy-Ardanowski and I discuss the art of recovering gracefully under pressure, using humor to your advantage, and leaving a lasting impression on your audience. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Gehan "G" Haridy-Ardanowski: linkedin.com/in/gehanharidy

    154: Live on Location in London, England (Final Day in the UK)

    Play Episode Listen Later Apr 16, 2024 30:13


    For the past week I have continued to travel across England and even to Wales. But Tuesday, April 16th, marks my return to London. It's time to prepare for my flight back to the USA on Wednesday. In this LinkedIn Live, I will let you in on who all I met during this final week of travels. And share my final LinkedIn takeaways. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney

    153: Live on Location in South West England

    Play Episode Listen Later Apr 9, 2024 34:58


    For the past week I have been "workcationing" in the Devon and Cornwall areas of South West England. The scenery here is amazing, as is the tea and scones. In this on-location live I'll share lessons learned from spending time in this magical part of Britain and how they can be applied to LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney

    152: Live on Location in London, England

    Play Episode Listen Later Apr 2, 2024 32:07


    Join me Gillian Whitney as I go: Live on Location in London, England. After a very busy day of touring around London with the family, I will be going live from my cousin's house in Kent (which is 20 min by train from London). For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney

    151: Live on Location in Cromer, England

    Play Episode Listen Later Mar 26, 2024 33:12


    I will be going live from the coastal town of Cromer, located on the north coast of the English county of Norfolk. Just in case you wondering "where that is?" Cromer is 116 miles north-northeast of London. (Which is 5,197 miles east of Las Vegas) For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney

    150: Live on Location in London, England with Mystery Guest

    Play Episode Listen Later Mar 19, 2024 31:45


    A special LinkedIn Live as I travel in England. Today I'm going live on location in London with a mystery guest. Tune in to learn details on the what I learned about live streaming with using a cell phone. And... a special announcement from my mystery guest. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Mystery Guest: linkedin.com/in/mysteryguest

    149: Mastering [In] Person Networking - Strategies for Extroverts & Introverts with Kevin D. Turner

    Play Episode Listen Later Mar 12, 2024 30:57


    Are you ready to take your LinkedIn connections to the next level? After years of virtual networking, it's time to bridge the gap and transform those online acquaintances into meaningful, real-world relationships. Whether you're an extrovert eager to make a lasting impression or an introvert looking to navigate networking events with confidence, Kevin D. Turner and I have got you covered. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Kevin D. Turner: linkedin.com/in/president

    148: Variety as the Spice of Life for Staying Relevant with Deanna Russo

    Play Episode Listen Later Mar 5, 2024 30:57


    As creators and professionals, we all face the challenge of keeping our LinkedIn content fresh and engaging. Sticking to the same format, even if successful, can lead to content fatigue for both you and your audience. Deanna Russo and I will be discussing the benefits of diversifying your content mix and exploring practical strategies for adding variety without feeling overwhelmed. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Deanna Russo: linkedin.com/in/deannarusso1

    variety spice sticking staying relevant deanna russo gillian whitney
    147: Can You Change Someone's Life With LinkedIn? with Debbie Wemyss

    Play Episode Listen Later Feb 27, 2024 32:07


    Although LinkedIn is primarily for business networking, unexpected connections and opportunities can happen. When you start building your network and engaging meaningfully with connections, you have a chance to make a positive impact. While it does require time to help others succeed, the returns can be immense - in relationships, knowledge, and opportunities. LinkedIn is a community where we all rise together. Based in West Palm Beach, Florida, Debbie Wemyss is an Independent LinkedIn Specialist and founder of DW Consulting Solutions LLC, a global training and coaching firm with clients in 21 countries. Debbie is a strong advocate for the use of LinkedIn to build a professional network to increase both your visibility and business. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Debbie Wemyss: linkedin.com/in/debbiewemyss

    west palm beach wemyss gillian whitney
    146: Turn Your Dreams into Reality: The Power of Vision Boards with Tiina Jarvet

    Play Episode Listen Later Feb 20, 2024 30:53


    Whatever the mind can conceive... we can achieve. Tiina and I talk about the magic of reaching your heart's desires by creating a vision board. Just writing down your goals in life is the first step towards achieving them. Whether you want to land your dream job, start a successful side business, speak on the TEDx stage, or anything in between, putting your goals on paper can help strengthen your clarity, commitment, and follow-through. TIINA JARVET is a Career Strategy Consultant. Her specialty is guiding 40+ women from feeling stuck and unappreciated to being able to have their pick of amazing opportunities. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Tiina Jarvet: linkedin.com/in/tiinajarvet

    145: The Verification Advantage: LinkedIn or LinkedOut? With John Espirian

    Play Episode Listen Later Feb 13, 2024 29:50


    To verify or not verify, that is the question. Is getting your LinkedIn profile ID verified worth the effort? What are the benefits of being verified? Is there a risk of being left out if you don't get verified? These are just some of the questions I've heard people asking about. So I thought I'd get John Espirian's thoughts on the matter. John and I will be digging into what that grey shield verification icon signals to your network, how the ID verification process works globally through LinkedIn's partners, and whether taking this extra step lends more authenticity on and off LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney John Espirian: linkedin.com/in/johnespirian

    144: From Expert to Authority: Crafting a Signature Talk with Jackie Goddard

    Play Episode Listen Later Feb 6, 2024 31:51


    Do you want to position yourself as a leading expert in your field? Do you want to stand out from others in your industry? If so, you need a Signature Talk. A Signature Talk powerfully strengthens your brand. Sets you apart. Shows that you are an authority in your area of focus. Builds trust and connection with the people listening. Jackie Goddard - Power To Speak, a public speaking coach and host of the Power to Speak podcast, will be sharing expert advice on what exactly a Signature Talk is and why it's an essential tool for all professionals. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jackie Goddard: linkedin.com/in/jackiegoddardpowertospeak

    143: Leveraging LinkedIn Groups & Events to Supercharge Your Sales Strategy with Tracy Bedwell

    Play Episode Listen Later Jan 30, 2024 33:29


    Do you cringe at the word "sales"? Do you think a sales strategy means cheesy pitches, cold calling, and spammy LinkedIn DMs? You're not alone! Many of us feel uncomfortable with sales and wish we could sell without "selling." Which is why I invited Tracy Bedwell, who LOVES all things sales and runs an international training consultancy, to chat about building a thriving business through the power of genuine connection on LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Tracy Bedwell: linkedin.com/in/tracybedwell-salestraining

    142: Banish Boring & Stop the Snoring on LinkedIn with Ryan Anderson

    Play Episode Listen Later Jan 23, 2024 35:58


    Is your LinkedIn content looking a little... dusty? Maybe it's time to stop the snooze-fest and turn up the volume with how you're doing LinkedIn. As a content creation master who's seen it all – the good, the bad, the yawn-inducing – Ryan Anderson knows how to turn even the driest topic into a scroll-stopping masterpiece. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Ryan Anderson: linkedin.com/in/ryan-mark-anderson

    141: Creating Snackable Content for the Buyer's Journey with Krista Mollion

    Play Episode Listen Later Jan 16, 2024 34:48


    What if your content could be so good, people couldn't resist taking a bite? Krista Mollion will be sharing her secrets for creating "Snackable Content" that's bite sized, digestible, and yummy. Creating content that's easy to consume, understand, and share... engages your audience and guides them more easily through their buying journey. It's the perfect recipe for content marketing magic! For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Krista Mollion: linkedin.com/in/kristamollion

    buyers snackable gillian whitney
    140: How to Avoid LinkedIn Overwhelm with Jeff Young

    Play Episode Listen Later Jan 9, 2024 34:51


    Feeling swallowed by the endless notifications, DMs, and pressure to post on LinkedIn? You're not alone! The new year often brings renewed focus, but sometimes it also brings... overwhelm. Jeff Young is hashtag#TheLinkedInGuru who has helped countless professionals navigate the platform with confidence and success. He will share his best practices for taking control of your LinkedIn experience and building a meaningful network without the overwhelm. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jeff Young: linkedin.com/in/jeffyoungralemoi

    139: 5 of the Biggest LinkedIn Profile Mistakes & How to Fix Them with Kevin D. Turner

    Play Episode Listen Later Jan 2, 2024 35:58


    Ready to unlock the full potential of your LinkedIn profile and land those dream opportunities in 2024? In this LinkedIn event, Kevin D. Turner, a specialist in Branding and LinkedIn Profile Optimization, tackles the 5 biggest LinkedIn profile mistakes that may be holding you back. This isn't just about fixing mistakes, it's about building a profile that says: I'm ready to conquer 2024. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Kevin D. Turner: linkedin.com/in/president

    mistakes branding profile kevin d turner gillian whitney
    138: LinkedIn 2023 - Year in Review with Debbie Wemyss, Jeff Young, and Kevin D. Turner

    Play Episode Listen Later Dec 26, 2023 69:39


    LinkedIn has seen a TON of #NewFeatures this past year. So I thought, who better to come and talk about it than these fantabulous LinkedIn Leaders: Debbie Wemyss, Jeff Young, and Kevin D. Turner. What do you get when you talk with not one, but three top-notch experts about LinkedIn? A jam-packed session that will be both entertaining and educational. Which is why this show will probably run longer than my usual 30 minutes. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Debbie Wemyss: linkedin.com/in/debbiewemyss Jeff Young: linkedin.com/in/jeffyoungralemoi Kevin D. Turner: linkedin.com/in/president

    jeff young wemyss kevin d turner gillian whitney
    137: AI vs. Human - Who Will Rule the Talent Show? with Laura Doman

    Play Episode Listen Later Dec 19, 2023 32:27


    Lights, camera, AI action! Forget the Oscars vs. Emmys, the real awards show is happening on your LinkedIn feed. So, should we be scared or excited? In this LinkedIn Live event, Laura Doman and I will explore the strengths and limitations of AI versus human talent in the professional world. Whether you're a pro voice/on camera actor, business professional, or entrepreneur, the rapid advances in AI technology is changing the game on and off LinkedIn. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Laura Doman: linkedin.com/in/lauradoman

    136: Insider Tips for Giving a TEDx Talk with Shannon Malkin Daniels

    Play Episode Listen Later Dec 12, 2023 33:02


    Do you dream of giving a TED Talk that moves audiences and spreads groundbreaking ideas? Whether you're just starting to explore TEDx speaking or actively working on a talk proposal, we'll be talking about how to develop and deliver a captivating TEDx talk. Shannon Malkin Daniels will share insider tips on finding the right TEDx conference, crafting a compelling application, and developing engaging content within the TEDx format. We'll also discuss effective ways to build your personal brand and thought leadership presence on and off LinkedIn to increase your chances of getting selected by TEDx organizers. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Shannon Malkin Daniels: linkedin.com/in/shannonmalkindaniels

    135: Breaking Free from Analysis Paralysis to Advance Your Career with Dorothy Dalton

    Play Episode Listen Later Dec 5, 2023 33:03


    Feeling stuck in your job search or new business venture? You're not alone. Analysis paralysis impacts everyone differently, but can lead to completely shutting down or spiraling into a panic of aimless activity. Both sabotage motivation and progress. Dorothy Dalton and I will unpack why overthinking often strikes at career transition points, how analysis paralysis can affect our LinkedIn behavior, and how to move forward confidently to pursue opportunities. Dorothy Dalton, is an internationally-recognized talent management strategist, workplace and career futurist, HR & Executive Search Consultant, Career & Ikigai Coach, and advocate for workplace inclusion. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Dorothy Dalton: linkedin.com/in/dorothydalton

    134: LinkedIn - Your Gateway to a World of Opportunity with Gus Bhandal

    Play Episode Listen Later Nov 28, 2023 32:00


    With the right LinkedIn approach, the world is your oyster to land paid global gigs, worldwide clients, and book deals no matter where you are. By optimizing your LinkedIn presence and strategically positioning yourself as an authority, you can make use of this platform's international reach. And aligning your tone, visual identity, and humor allows potential clients to get to know, like, and trust you. To tackle this timely topic, we'll be talking with Gus Bhandal, the UK's number one* trainer (according to his mum). With a distinct sense of humor, Gus Bhandal helps professional services firms amplify their visibility and accelerate inbound leads. With over 6 years under his belt training CEOs, executives and corporate teams – Gus knows how to cut through the noise on social platforms. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Gus Bhandal: linkedin.com/in/mguruuk

    133: Visual Brand to Land - LinkedIn Banners That Pop! with Kevin D. Turner

    Play Episode Listen Later Nov 21, 2023 37:25


    Unleash the power of personalized branding and ditch that "3 Shades of Gray" In a world saturated with images, the pictures on your profile are your first impression. Are you sending the right message? Many people settle for the default banner, unknowingly sending the message that they're generic, uncreative, or just don't care. But what if your banner could be a powerful tool for personal branding, showcasing your personality, interests, and expertise? Kevin and I discuss the pitfalls of accepting the "3 Shades of Gray" default and how you can create a personalized banner that helps you stand out from the crowd. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Kevin D. Turner: linkedin.com/in/president

    land brand visual unleash shades banners kevin d turner gillian whitney
    132: Boosting Your LinkedIn Content Strategy With Some Handy Tools with Jo Edge

    Play Episode Listen Later Nov 14, 2023 33:36


    Content creation is an essential part of any marketing strategy, but it can be time-consuming and challenging. That's where content creation tools come in. There's a tool out there for pretty much every aspect of content creation, from brainstorming and research to writing, editing, and design. And many of these tools are free or have affordable pricing plans. Jo Edge is a social media strategist who helps B2B businesses and professionals achieve their organic social media goals. She adds Va Va Voom to social media content to help businesses reach the right audiences with engaging content that resonates and grows more leads. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jo Edge: linkedin.com/in/jo-edge

    b2b boosting content strategy va va voom gillian whitney handy tools
    131: Back to Basics - Mastering LinkedIn 101 with Jeff Young

    Play Episode Listen Later Nov 7, 2023 35:07


    Many LinkedIn users jump into using LinkedIn's premium features before getting the fundamentals down first. This is not only a waste of money, but also a waste of time. If you want to be more effective on LinkedIn, you need to know the basics. What does it mean to be an “All-Star” on LinkedIn? What does it take to have a complete profile on LinkedIn? Why is it a competitive advantage to have a complete profile on LinkedIn? Whether you are new to LinkedIn or a veteran in need of a tune up, you will learn something during this session that will make your profile better. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Jeff Young: linkedin.com/in/president

    130: Unlocking the Potential of LinkedIn & YouTube with Louise Brogan

    Play Episode Listen Later Oct 31, 2023 34:53


    Looking to expand your reach and boost engagement on LinkedIn? The solution may be integrating YouTube into your strategy. By pairing these two powerful platforms, you can create an unstoppable combination for driving more leads, sales, and business growth. With over 10 years of experience growing her YouTube channel, Louise Brogan is an expert on leveraging the dynamic duo of LinkedIn and YouTube. Her channel boasts an impressive 7K subscribers and close to 1 million views, proving Louise knows a thing or two when it comes to maximizing these platforms. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Louise Brogan: linkedin.com/in/louisebrogan

    129: Avoiding Content Burnout & Staying Creative on LinkedIn with Gabe Leal

    Play Episode Listen Later Oct 24, 2023 33:22


    Creating content often means dealing with constant pressure to be productive and churn out fresh, engaging material. But this can lead to burnout, leaving you feeling uninspired, drained, and disillusioned. In this LinkedIn Live, we'll talk about content burnout - what it is, what causes it, and how to recognize the early warning signs. We'll also share strategies to reinvent the creative process, maintain passion, and avoid burnout. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Gabé Leal: linkedin.com/in/gabé-leal

    128: Ghosts, Hallucinations & Other Scary Trust Leaps in Using AI for Research with Nola Simon

    Play Episode Listen Later Oct 17, 2023 31:48


    Trick or Treat? AI can a powerful tool, but it can also be dangerous. Why? Because AI has a tendency to hallucinate. It can take a kernel of truth and build out a fantasy, with the potential to impact your personal brand and reputation. Nola Simon has found that the results of AI research can be very misleading. Which leads to questions about how AI is pulling its information and how to negotiate the disinformation? For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Nola Simon: linkedin.com/in/nolasimon

    127: Building Your Brand on LinkedIn - The Brand Therapist Is [In] with Michelle B Griffin

    Play Episode Listen Later Oct 10, 2023 33:03


    Do you want to build a strong brand on LinkedIn, but don't know where to start? Meet MICHELLE B. GRIFFIN (aka #TheBrandTherapist) who wrote the book on LinkedIn Branding. Seriously! Almost one year ago, she co-authored The LinkedIn Branding Book, a timeless classic about building your brand on LinkedIn. During this therapy session, Michelle and I will talk about the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand. We'll also discuss how to use LinkedIn to achieve our branding goals. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Michelle B Griffin: linkedin.com/in/michellebgriffin Michelle's assessment resources: https://bit.ly/46JF4D7/

    126: Getting [in] Shape - Wellness Is More Than Weight Loss with Lois Cliff

    Play Episode Listen Later Oct 3, 2023 38:31


    Many people think of wellness as simply being thin. But wellness is so much more than that. It's about taking care of yourself physically, mentally, and emotionally. It's about living a balanced and healthy life. Lois Cliff believes that #WellnessDoneWell is the name of the game! Which is why she uses every form of content on LinkedIn to share her passion for wellness at work. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Lois Cliff linkedin.com/in/loiscliff

    125: Skills - The Cure for [In]visibility with Kevin D. Turner

    Play Episode Listen Later Sep 26, 2023 34:09


    Skills have become a powerful filtering and ranking system for find-ability on LinkedIn. But what are the best practices for adding skills to your LinkedIn profile? How many skills do we really need? How do we find the right skills to add? How should we encourage & strategize skill endorsements? As [In] approaches ~1B Members, skills are rapidly becoming a way to find, sort, & rank us. We can deny'm or embrace'm, the decision is ours. Find Kevin on YouTube: youtube.com/@KeepRockingLinkedIn For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Kevin D. Turner linkedin.com/in/president

    skills cure visibility kevin d turner gillian whitney
    124: Uplift Live Conference: A Behind-the-Scenes Look with John Espirian

    Play Episode Listen Later Sep 19, 2023 32:43


    If you build it, they will come. That is holding true for Uplift Live, the UK's first conference for LinkedIn specialists, power users, & enthusiasts. People are coming from all over the globe to attend this in-person, LinkedIn-focused conference, which takes place on March 21st, 2024 in Birmingham, UK. As you can imagine, launching an event like this involves many moving parts. As a matter of fact, it requires an entire team - Mission Control - to make it happen. In this special LinkedIn Live, John Espirian will give us a behind-the-scenes glimpse of what's involved with taking Uplift Live from idea to reality. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney John Espirian linkedin.com/in/johnespirian

    123: Changing Careers After 50 with Renford Marsden

    Play Episode Listen Later Sep 12, 2023 30:32


    Are you over 50 and making a change in your career? Whether you're a job seeker, empty nester, or aiming to start your own business. It's time to bust the myth that changing careers later in life is impossible. It's never too late and LinkedIn can help support your career change journey. As a 50+ business owner myself, I'm passionate about this topic. And my guest, Renford Marsden, has recently written a book: A 50+ Job Seeker Footprint. For more information: videoeasypeasy.com Gillian Whitney linkedin.com/in/gillianwhitney Renford Marsden linkedin.com/in/renfordmarsden

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