Podcasts about eaon pritchard

In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov. To read Eaons Books, go to www.eaonpritchard.com To chat with Dr. Lachezar, head to www.firebrandconsultants.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

We flagged down a Big Yellow Taxi and rode it all the way to Melbourne to catch copywriter and Joni Mitchell mega-fan, Carolyn Barclay, this week.  A stubbornly strategy-first copywriter, Carolyn helps brands sound like actual humans instead of soulless robots sent from the future to bore us to death. She's also co-founder of Kingswood & Palmerston, a creative consultancy solving marketing puzzles for B2B and making ads for ad agencies. She talks to us on selling cheap suits to men who call them straitjackets, Bob Dylan, writing great copy by studying song writing, outspending versus outsmarting, why ordering ten blogs with a side of social is rarely the right thing to do, Eaon Pritchard, making ads for ad agencies, why rappers are good copywriters, whether AI robots really will take our jobs and a shed load more.  ///// Follow Carolyn on Twitter and LinkedIn  Check out her website  And Kingswood & Palmerston  Follow K&P on Twitter and LinkedIn too  Here's David Moore's collection of Ads for Ad Agencies  Carolyn recommends Eaon Pritchard's Back to Basics course  Read Carolyn's blog “How my failed songwriting career helps me write better copy” When Writing Sings by Gary Provost  To Leave Something Behind by Sean Rowe  Ads we chat about:  …Gasp! Turns 13 Life. Be in it.  Slip! Slop! Slap!  Backbone by Young & Rubicam  TDA Advertising & Design  Timestamps (01:45) - Quick fire questions  (03:12) - First job selling cheap suits  (07:50) - First marketing job organising Avon's Bargain Bin catalogue (13:51) - Writing great copy by studying song writing  (18:46) - Why she's a stubbornly strategy-first copywriter (23:59) - Kingswood & Palmerston (27:57) - Ads for ad agencies (34:07) - Listener Questions from John Lyons, Louis Lucente, Kate Taylor, and David Moore (34:29) - Why rappers make great copywriters  (39:20) - Thoughts on AI copywriting (44:39) - 4 pertinent posers Carolyn's book recommendations are: Santaland Diaries by David Sedaris   Anything by Margaret Atwood    Miracle and Wonder: Conversations with Paul Simon by Malcolm Gladwell  Writing Better Lyrics by Pat Pattison    Junior by Thomas Kemeny  /////

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity  to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be published soon. https://www.trinityp3.com/2021/03/strategy-creativity/

Fridays are not awesome because they usher in the weekend, but because they bring together 5 previous CoronaTV guests and not just any 5, but David Meerman Scott, Faith James, Eaon Pritchard (if he wakes up), Kuda Biza and Mark Schaefer. Each of my 5 guests will have a 5-minute slot to introduce the topic of their choice and then collectively, we’ll discuss. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Nate Woodbury, Kerry O’Shea Gorgone, Tom Deierlein and Farrah Bostic Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for your head to hurt? Well it’s gonna because Eaon Pritchard is in the house. He’s a Scot living in Oz and so it’s appropriate to talk to a South African in the US about Football (soccer) and home field advantage, right? We’ll also talk TikTok and cover his two books about my favorite subject, advertising! Plus it’s 5am in the morning his time, so expect him to be extra cranky. Learn more about your ad choices. Visit megaphone.fm/adchoices

We interview Eaon Pritchard, about the changes and innovation or lack of in the marketing and advertising industry. An honest look with a variety of music references.00:35 Insights & Takeaways 06:10 Interview Links: Book on Amazon: here Author website: here Twitter: @eaonp The Wicked Podcast: Support us on Patreon: here The Wicked Podcast website: here 'The Wicked Company' book on Amazon.co.uk: Buy The Wicked Company website: visit Music: 'Inspired' by Kevin MacLeod Song: here Creative Commons License 

Eaon Pritchard is widely regarded as an advertising industry authority. Having plied his trade in agencies such as Weapon7 in London and Clemenger BBDO in Melbourne for over 20 years, he writes and appears regularly, addressing the challenges facing the fast-evolving advertising industry.Eaon is also the author two books; ‘Where did it all go wrong?’ released in 2018 and ‘Shot by both sides: What we have is a failure to communicate’, released in January 2020.In this episode, we discuss: The Dunning Kruger effect; the important difference between skill and expertise in advertising, originally developed from a scientific study of American Idol and how the advertising industry faces a similar problemThe ‘healthy scepticism’ that fuels Eaon to keep asking questions of the industry in the face of the evolving digital landscapeWhy direct marketing in the digital era is a missed opportunityChallenging the seemingly declining importance of creativity in advertisingEaon’s own agency, ArtScienceTechnology, and how it has evolved beyond advertising to help solve behavioural and communication problems in business.Three Quick Questions: A business Book you recommend? – The Practice of Adaptive Leadership by Ronald Heirfetz, Marty Linsky and Alexander GrashowPerson to follow on social media or digital media? – Tom Goodwin @tomfgoodwinOne on one dinner with a living person? – Richard Dawkins (but Robert Trivers at the same time would be even better)To follow Eaon on twitter - @EaonPTo find out more about ArtScienceTechnology or to contact Eoan, visit http://artsciencetechnology.com/

Eaon Pritchard is working on his second book. Sort of. You see, he published his first book in 2018. It was called “Where Did It All Go Wrong?” Then he ran into a career surprise and is now working out what kind of work he wants to do and how to get that work. We talk about how all of this feels like and how to keep going when the going gets shitty. You can find Eaon here: https://twitter.com/eaonp For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.

Eaon Pritchard is a writer and a practicing advertising strategist. He's written a wonderful book called, Where Did It All Go Wrong? Adventures at the Dunning Kruger Peak of Advertising. In it, Eaon attempts to find the truth and some clarity in today's chaotic, conflicting and jargon-happy advertising world. His book and this podcast are chock-a-block with wit, wisdom, musical knowledge and seemingly random references from science and pop culture. Listen in and learn where things went wrong and what it takes to make them right.  Credits Host - Rob Schwartz  Intro/Outro Voiced by Sophia Barnett Executive Producer - Sean Riojas Audio Engineer/Sound Design - Corey Bauman

**This week’s podcast guest Eaon Pritchard was a tough catch, seeing as he is based in Melbourne and all, but that didn’t stop us collaring him for a chat.** He’s a self-proclaimed ‘advertising douchebag’, but that does him a disservice, as Eaon has worked as an ad creative and planner for over 20 years, firstly in London and now over in Oz. He also lectures, consults, and writes regularly for WARC and other ad industry publications, while his spectacular and highly-praised book on advertising, ‘Where Did it All Go Wrong?’ caused R/GA’s Head of Strategy Rob Campbell to declare; “Eaon is funny and insightful. I hate him.” ///// **Eaon Pritchard:** Twitter: [@eaonp](https://twitter.com/eaonp) [Where Did It All Go Wrong](https://www.amazon.co.uk/gp/product/1544901054/) - Adventures At The Dunning Kruger Peak Of Advertising [The Stupidity Paradox: The Power and Pitfalls of Functional Stupidity at Work](https://www.amazon.com/Stupidity-Paradox-Power-Pitfalls-Functional/dp/1781255415) by Mats Alvesson [The Triumph of Emptiness: Consumption, Higher Education, and Work Organization](https://www.amazon.com/dp/0199660948) by Mats Alvesson [Business Bullshit](https://www.amazon.com/Business-Bullshit-Andr-C3-A9-Spicer-dp-1138911674/dp/1138911674/) by Andre Spicer [Intuition Pumps And Other Tools for Thinking](https://www.amazon.com/Intuition-Pumps-Other-Tools-Thinking/dp/0393082067/ref=sr_1_fkmrnull_1?crid=1NYB8CQC3RRH9&keywords=dennett+intuition+pumps&qid=1553815342&s=gateway&sprefix=dennett+intuition%2Cstripbooks-intl-ship%2C351&sr=8-1-fkmrnull) by Daniel C. Dennett [The Adapted Mind: Evolutionary Psychology and the Generation of Culture](https://www.amazon.com/dp/0195060237) by Jerome H. Barkow /////

UM Head of Strategy, and author Eaon Pritchard discusses applied evolutionary psychology with Adam. How does everything come back to a basic desire or fear humans have always felt. Fun to learn about Eaon's unique pathway to strategy from life as a DJ. Eaon's also written a wonderful book called Where Did It All Go Wrong that we discuss a bit. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The Dunning-Kruger effect (where the incompetent think they're good and the competent do not) - Sturgeon's Law (output connecting to the quality of output) - The importance of being confident in your own self-doubt You can find Eaon on Twitter here: http://www.twitter.com/eaonp And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054 For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard

Shann Biglione, Chief Strategy Officer, Publicis Media Greater China, wrote a terrific article on LinkedIn (hat tip: Eaon Pritchard) titled, “People who predict the death of brands don't understand why they exist.” In it, he outlined how harbingers of doom...

Welcome to episode #59 of Six Pixels Of Separation - The Twist Image Podcast. In this episode we have a heavy (and fun) conversation with Neil Gorman from Comicology about a lot more than just comic books. I sat down with Neil at Podcasters Across Borders 2007 (there's a link below for you to enjoy his amazing presentation on Podcast Burn-Out). There's also lots of Marketing conversation around stuff like Twitter, Jaiku, Pownce and overall Social Media saturation. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #59 - Host: Mitch Joel. - Running time: 1:02:32. - Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. - Please send in questions, comments, suggestions - mitch@twistimage.com. - Hello from Beautiful Montreal. - Subscribe over at iTunes. - Comments are now live on the Blog - sixpixels.com/blog. - New Facebook Group - Six Pixels of Separation Podcast Society - please join (we have close to five hundred members). - Foreword Thinking - The Business And Motivational Book Review Podcast - Episode #4 with Alan Kearns, the Author of Get The Right Job, Right Now: Proven Tools, Tips and Techniques from Canada's Career Coach and also the head of CareerJoy. - Next episode of Foreword Thinking - in conversation with Jim Fannin - author of S.C.O.R.E. For Life and leading Zone Coach. - Good To Great - Jim Collins - Skypecast for Foreword Thinking - join me... - Pownce invite via Eaon Pritchard. - Forward Podcast 26 - A Tour of the PR Podosphere with Paull Young and Luke Armour. - iPhone hype. - Singapore - Michael Netzley - Singapore Management University - July 26th, 2007. - CMA - Canadian Marketing Association - eMarketing Course - Tuesday September 18, 2007 to Tuesday December 11, 2007. - PodCamp Philly Promo. - PodCamp Boston 2 - October 26th - 28th, 2007. - CarCast about the Social Media Echo Chamber. - Greenfields Report #7 - Bernard Goldbach - Podcasting.ie. - In conversation with Neil Gorman - Comicology. - You need to check out the video of his Podcasters Across Borders 2007 presentation - Broken Toasters, William Shatner and Podcast Burnout. - Audio Comment - Heidi Miller - Diary Of A Shameless Self-Promoter - Talk It Up Blog. - Six Points of Separation - Six Predictions On The Future - as requested by Anna Farmery of The Engaging Brand. 1. Mobile Social Networks. 2. Tagging. 3. Podcasting. 4. Personal Brands. 5. Social Shopping. 6. Virtual Worlds. - Six Pounds of Sound. - Howard Jones - 'Revolution Of The Heart' - from the Podsafe Music Network. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #59 - Host: Mitch Joel.