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SummaryIn this conversation, Joe Rodriguez interviews Michael McKinnon, podcast founder, CRNA, and assistant program director at National University. They discuss two topics: the supervision clarification advisory opinion from the Arizona Board of Nursing and the opt-out of Medicare Part A physician supervision requirements in Massachusetts. McKinnon shares his perspective on these issues and emphasizes the importance of removing barriers to competition and promoting a level playing field in healthcare.KeywordsCRNA, supervision clarification, advisory opinion, Arizona Board of Nursing, AA, opt-out, Medicare Part A, physician supervision, MassachusettsTakeawaysRemoving barriers to competition and promoting a level playing field in healthcare is important.The supervision clarification advisor opinion from the Arizona Board of Nursing allows CRNAs to supervise other health professionals.The opt-out of Medicare Part A physician supervision requirements in Massachusetts eliminates the perception of supervision and reduces liability concerns for CRNAs.The opt-out also simplifies contract negotiations and promotes collaboration between CRNAs and surgeons.CRNAs should have the opportunity to choose the model of care that best suits their practice and the needs of their patients.More states should consider opting out of Medicare Part A physician supervision requirements to improve access to care and increase provider options.Chapters00:00Introduction and Background of Michael McKinnon01:04Supervision Clarification Advisor Opinion in Arizona05:21Opposition to Anti-Competitive Legislation09:31Opting Out of Medicare Part A Supervision Requirements in Massachusetts12:20Impact of Opting Out on CRNAs and Service Line Management16:29Future Plans and ConclusionFollow us at:InstagramFacebookTwitter/X
What lies ahead for marketing operations? How can it become more strategic and impactful?Darrell Alfonso has spent the past ten years answering these questions through his work at companies like AWS and Indeed. He's also dedicated himself to moving the discipline of marketing ops forward as an author, teacher, speaker, and thought-leader. In this episode, he shares his vision of how marketing operations can encompass both strategy and technical expertise and describes how MOPS practitioners can level-up in their careers. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Darrell Alfonso is a 2x Marketo Champion, course instructor, Author of "The Martech Handbook", and frequent speaker and thought-leader. He's held marketing and operations leadership positions at Indeed, Amazon Web Services, Hitwise, and the American Marketing Association. https://www.linkedin.com/in/darrellalfonso/Key Topics[00:00] - Introduction[00:58] - Darrell's definition of marketing operations: the art and science of executing great marketing. Key pillars: planning and strategy, technology management, process design, analytics, business alignment. [02:48] - Evolution of marketing ops from being tech-centric to business-centric. [04:59] - Challenges of that evolutionary process. Potential discomfort within ops of moving into a role where they have revenue accountability. MOPS people have an allegiance to craft, but should focus on what the business needs. [07:43] - Risk of feeling powerless or misunderstood. Need for operators to better communicate our value. [09:25] - Darrell's background in communications and how it's impacted his career. The importance of communication within operations and how it's helped him grow as a leader. Internal communication is not about being self-promotional. It's about playing together effectively as a team (analogy of a sports team). [14:43] - How Darrell's role combines both strategy and operations. Strategy is the set of choices we make in service of an objective. Tactics at one level of the business become the strategy for the next level. Discussion of how this applies within Darrell's current company. [26:08] - Description of Darrell's team and how it functions. How marketing technology sits within a separate Business Systems function. [29:46] - What Darrell's ideal org structure would look like. Pros and cons of separating tech into a Business Systems group. Need for technologists to have technical leadership. Similar issue applies with SDRs and whether they report into marketing or sales. [36:25] - Building a personal brand in marketing operations. Benefits and how to do it. Difference between personal branding and cultivating an audience. Resource LinksThe Marketing Operations Handbook: A Complete Guide to Marketing Operations - Darrell referenced this book, by revenue operator Michael McKinnon, several times during the episode. Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter
Security Blind Spots CREDITS Host: Blair Crawford, Co-founder and CEO, Daltrey Guests: Michael McKinnon, CISO Tesserent Producer: RadioHub Podcast Productions LIKED THIS EPISODE? PLEASE RATE AND REVIEW See omnystudio.com/listener for privacy information.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Katrina Klier of PROS, Patti Newcomer-Small of FieldRoutes, and Michael McKinnon of LogRhythm To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO's strategy. In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams. Listen as David and Michael discuss: How to establish a marketing budget. The challenges of designing marketing processes and functions. Why it's best to keep your marketing scoreboard simple. The importance of aligning with your IT department. Check out the resources mentioned: The Marketing Operations Handbook The D3 Methodology E-book Manufacturing Demand David's LinkedIn Michael's LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
“One of the worst things a board member or director can ask is: ‘Are we secure?' The question ‘Are we secure?' Is fundamentally flawed from its very premise.” Michael McKinnon, CIO at Tesserent, joins Blair Crawford to discuss the convergence of cyber and physical security. The two chat about the psychological factors of security, forgivable vs unforgivable breaches, and who would be on Michael's cybersecurity dream team. CREDITS Host: Blair Crawford, Co-founder and Managing Director, Daltrey Guest: Michael McKinnon, CIO of Tesserent Producer: RadioHub Podcast Productions WANT MORE IDENTITY NEWS? Read our blog and subscribe to our newsletter www.daltrey.com.au/blog/ Follow us on LinkedIn www.linkedin.com/company/daltrey/ Follow us on Twitter https://twitter.com/DaltreyID LET'S CHAT If you have press inquiries, a topic suggestion or want to be a guest on the show, email us at hello@daltrey.com See omnystudio.com/listener for privacy information.
As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization. Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q Check out this video on DemandGen TV: https://bit.ly/396Oaxu Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw *** Check out these other resources!DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS Manufacturing Demand book: https://bit.ly/37zkhVw
Gar is joined this week by Michael McKinnon, AISA Melbourne's Deputy Chair. Michael has done it all, he was the CTO as well as the Media Spokesperson and Security Awareness Director at AVG. He worked at HackLabs in governance, pen testing, ran security awareness training and red teaming. He worked at Pure Security providing C-level advice, incident leadership and future proofing security spend. Michael also gives back to the security community with his AISA involvement. Thanks to Michaels wide range of security experience, there's very little you can't ask him about. In this episode we get his perspective on the role and value of formal education and certifications in the world of cyber security, how training has evolved and where it might go, and what hiring managers are looking for. Gar and Michael also talk about the world of SMEs and reflect on the challenge of the supply chain, c-level strategy, the disconnect between business and tech, ransomware trends, incident response and digital forensics.
Healthcare systems in the U.S. are feeling the stress of COVID-19. In an attempt to respond to the unexpected impact of the virus on the healthcare industry, the government along with private industry have implemented various measures to help weather the changes while continuing to serve the needs of patients. We’re taking a closer look at what changes have been implemented thus far and forecasting policy changes going forward. Joining me for this conversation is Michael McKinnon. Mike is a partner in the Corporate Practice Group in the Sheppard Mullin Orange County office. Michael is leader of the firm's Healthcare Private Equity Team. Michael focuses his practice on corporate and securities law, with an emphasis on mergers and acquisitions, joint ventures, and equity and debt financings in the healthcare and life sciences industries. What We Discuss in This Episode How will COVID-19 affect the healthcare industry going forward? What is the immediate impact of COVID-19 on healthcare providers? What is the Coronavirus Preparedness and Response Supplemental Appropriations Act? What did the Families First Coronavirus Response Act provide for healthcare providers? How has the government loosened certain restrictions when it comes to where medical procedures can take place? Will there be greater collaboration between the government and private industry due to the pandemic? Along with telemedicine, what other advancements in technologies will be utilized going forward? Why a multi-billion dollar grant from the government to hospitals is not likely to alleviate the financial stress Will there be a long-term shift in where medical procedures are performed? Contact Information: Mike’s Sheppard Mullin attorney profile Email - mmckinnon@sheppardmullin.com LinkedIn profile Thank you for listening! Don’t forget to SUBSCRIBE to the show to receive every new episode delivered straight to your podcast player every Wednesday. If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show in Apple Podcasts, Stitcher Radio, Google Play, or Spotify. It helps other listeners find this show. Be sure to connect with us and reach out with any questions/concerns: LinkedIn Facebook Twitter Sheppard Mullin website This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.
I sat down w singer-songwriter Michael McKinnon, who released a self-titled debut album in 2018. He is originally from Sturgeon Bay, WI. We discussed Michael's origins playing music, the beauty of Door County, his record, his experience w the finger-style guitar program at UWM, and whether or not a day is complete w/o working on music. --- Support this podcast: https://anchor.fm/ben-slowey/support
Special guest Michael McKinnon from HackLabs
Acts 2:42-47 Psalm 23 1 Peter 2:19-25 John 10:1-10
Fr. McKinnon is a visiting priest from Boston and a longtime friend of Fr. Doran.
Ash speaks to Michael Mckinnon security advisor for AVG about the latest security threats for your computer and mobile device. The guys chat chat about the AVG threat report and block-hole exploits.
Ash Speaks to Michael McKinnon the security advisor from AVG about how to avoid being tracked online and what happens to your data once it is collected.
In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment on what's happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive...oh, and Tim gets on his copy writing high horse again. So, grab that pen and paper ... sit down and strap in for the ride. Show Links & Resources Get Google Apps - Michael McKinnon's Exclusive Offer. Get your own internet TV series (6 x 4-5minute episodes for $1,995!) - An exclusive offer from Paul 'The Burf' Burfett....email him here. And here's his website. Spend two days with Tim - Small Business Big Marketing Intensive. A free helicopter ride - For any Queenslander that attends the upcoming Intensive and mention AeroPower (a big thanks to Chopper Boy Mike Cullen). Buy The 22 Immutable Laws Of Marketing - In our top 3 marketing books of all time. Signature Clothing - Thanks Arn for your kind words. Time Bridge - Scheduling meetings made easy. SBBM Facebook - Will you be our fwend? Sign up for our 52 free marketing ideas - delivered fresh weekly. Buy Tim's book - Cha-Ching! The sweet, sweet sound of small business marketing that works. Flying Solo - Our partners in all things small and micro business. The post SBBM #36: Discover how to save plenty with Google's alternative to Microsoft Office. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.