Podcasts about sdrs

Amit Bendov is Co-Founder & CEO of Gong, the leading AI-sales platform. The company has raised about over $600 million from some of the best in the world including Sequoia, Thrive, Salesforce and more. Gong has surpassed US$400 million in ARR, serves thousands of customers (including multiple Fortune 10s), and is valued at over $7BN.  AGENDA:  00:00 – Why CRM Was Always a Lie and Gong's Secret Insight 04:30 – Will AI Kill Salesforce? Mark Benioff's Nightmare 08:15 – Why 99% of VCs Said No to Gong's Seed Round 12:00 – The Shocking Trial Close That Changed Everything 18:00 – Can AI Make Every Seller Perform Like LeBron? 20:30 – Will Sales Software Shift from Software Budget to Human Labor Budget? 25:00 – Why AI SDRs Are “Stupid” and Bound to Fail 35:00 – Gong's Darkest Hour: Shrinking, Churn, and Losing Muscle 41:30 – The Re-Acceleration Playbook: How Gong Got Back to Hypergrowth 54:00 – Would Amit Ever Sell Gong—or Take It Public?    

SDR teams that were well fed by inbound are now shifting from qualification to outbound prospecting. On Scrappy ABM, host Mason Cosby sits down with Josh Gainey, the Go Market lead over at Kasm Technologies, to break down a practical outbound playbook: start with the right SDR hire profile, define who not to target, and align on an A / C / F grading scale that everyone—SDR and AE—buys into.Josh unpacks “freedom within a framework,” why the process should be the accelerator, not the tool, and how a simple rhythm across LinkedIn, Sales Navigator, ZoomInfo, Outreach, and Salesforce can book the right meetings without burning accounts. From first messages that hit the top three points to moving fast from LinkedIn to calendar, proof of concept momentum, and becoming a manager of managers, this conversation lays out what was awesome, what was hard, and the lessons teams can apply—whether inbound or outbound.

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has successfully combined PLG and SLG motions, leveraging artificial intelligence (AI) to enhance customer experiences, streamline sales processes, and drive revenue growth. Adrian provides a unique perspective on the challenges and opportunities presented by this hybrid approach, offering practical strategies for sales and marketing professionals looking to optimize their go-to-market strategies.                              Key Takeaways Understanding the distinctions between product-led and sales-led growth motions Leveraging AI to enhance relevancy and personalization in customer interactions Implementing AI-driven content refreshes to improve discoverability and SEO performance Utilizing AI for sales enablement, including personalized onboarding and coaching Adapting metrics and KPIs to evaluate the effectiveness of blended PLG and SLG strategies As we navigate this AI-driven sales landscape, it's clear that the companies who can effectively blend PLG and SLG strategies while leveraging AI will have a significant competitive advantage. It's an exciting time to be in sales, and I'm eager to see how these strategies evolve. Innovative AI Applications in Sales and Marketing Creating AI-generated onboarding podcasts for new hires Developing custom GPTs for sales reps to streamline prospecting and communication Implementing AI-powered customer support to resolve cases faster in PLG motions Utilizing AI for content optimization and real-time conversion rate improvements The Future of AI in Sales As AI continues to reshape the sales landscape, Adrian emphasizes the importance of maintaining authenticity and personalization. He introduces the concept of a "Go-to-Market AI Engineer" role, dedicated to reimagining sales workflows and processes through AI integration. This episode provides a wealth of actionable insights for sales leaders, marketers, and revenue operations professionals looking to harness the power of AI and create a more effective, blended approach to growth. Don't miss this opportunity to stay ahead of the curve and drive your organization's success in the AI-powered sales era. Key Moments 00:00:00 - Blending Product-Led and Sales-Led Growth Webflow successfully combines product-led and sales-led growth strategies. Few companies effectively blend these approaches into a single go-to-market engine. The key is solving for customer experience rather than separate teams, using AI to meet customers' needs faster and provide more relevant interactions across both motions.                                                       00:04:31 - AI's Impact on Marketing and Sales AI is automating relevancy in marketing and sales. Webflow uses AI to refresh content, optimize landing pages, and personalize outreach. They've built custom GPT models to assist SDRs and automate processes. AI enables faster, more personalized customer interactions across product-led and sales-led motions. 00:23:22 - Implementing AI in Go-to-Market Strategy Webflow hired a Go-to-Market AI Engineer to reimagine workflows. They use AI for sales enablement, coaching, and onboarding. The CRO created an AI-generated podcast to onboard the new CMO. AI helps scale knowledge sharing and provides faster feedback loops for sales reps.                                                                    00:39:15 - AI Impact on Metrics and Customer Experience                       Webflows CRO identifies the type of metrics they measure the sales team by and how they use AI to drive a better set of KPis that drive a better customer experience.            About Adrian Rosenkranz Adrian Rosenkranz is Chief Revenue Officer at Webflow, where he leads Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered visual development platform for ambitious brands. Before Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar enterprise business. A firm believer in innovation with purpose, Adrian is helping Webflow harness AI to drive smarter growth and better customer experiences, from go-to-market systems that learn and adapt to tools that amplify what creative teams can build. His focus is on unlocking leverage, not just automation. Adrian also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School's Kraft Precision Medicine Accelerator. He earned his bachelor's degree from Stanford University, where he was a Division I football player. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension    

Scalestack is revolutionizing go-to-market operations through intelligent automation, helping enterprise revenue teams eliminate what CEO Elio Narciso calls the "manual work tax" - the 72% of time sales reps spend on tedious data tasks instead of engaging with customers. With $3.1 million in funding and enterprise customers including MongoDB, Redis, and Astronomer, Scalestack has built an agentic orchestration platform that transforms how large organizations manage their revenue data. In this conversation, Narciso shares how his team discovered the massive ROI hidden in back-office automation and why the future belongs to companies that can seamlessly blend human strategy with machine execution. Topics Discussed: The concept of "manual work tax" and its impact on sales productivity  Why 95% of AI investments in enterprises are failing to produce results  Scalestack's evolution from automation platform to agentic workflow orchestration  The company's enterprise-first approach and deployment strategy with large customers  How Scalestack landed MongoDB as an early customer through targeted outbound  The role of podcasting as an ABM strategy for enterprise sales  Scalestack's vision to replace traditional CRMs with intelligent systems of action GTM Lessons For B2B Founders: Target the back-office before the front-office: While many AI companies rush to automate customer-facing roles like SDRs, Narciso emphasizes that the real ROI lies in back-office automation. He cites an MIT study showing that 95% of AI investments fail when focused on last-mile customer interactions, while back-office process automation delivers measurable results. B2B founders should prioritize automating the tedious work that doesn't directly touch customers but enables better customer engagement. Enterprise customers require co-creation, not just deployment: Scalestack's success with MongoDB, Redis, and other large customers came through what Narciso calls "deployment engineers" - essentially building custom solutions collaboratively. He draws inspiration from Palantir's model of developing technology alongside customers. This approach requires significant upfront investment but creates defensible technology that can be productized for the broader market. B2B founders targeting enterprise should be prepared to invest in customer success resources that can handle complex, bespoke implementations. Use customer language to refine your messaging: Narciso completely redid Scalestack's website based on language extracted from hundreds of customer calls and podcast interviews. He emphasizes that "customers always have the best words" because they've lived the pain most deeply. Rather than relying on internal assumptions about positioning, B2B founders should systematically capture and analyze how customers describe their problems and desired outcomes. Cold email still works with enterprise buyers when done strategically: Scalestack's first major customer, MongoDB, came from a cold email to their SVP of Sales Ops. The key was targeting someone (employee #8 at MongoDB) who had an entrepreneurial mindset and curiosity about learning from vendors. Narciso's insight: enterprise operators often want to learn from startups tackling similar problems, whether to buy the solution or implement it internally. B2B founders should research target prospects' backgrounds and approach those with startup experience or operational curiosity. Podcasting as ABM for enterprise sales: Narciso uses his "Revenue Engine Masters" podcast strategically as an account-based marketing tool, targeting specific people at target companies rather than focusing on broad reach. After recording nearly 20 episodes, he's seeing inbound interest and using the content to extract messaging insights. The podcast also strengthens relationships with prospects and customers who participate. B2B founders should consider podcasting not as a mass-market strategy but as a high-touch relationship-building tool for their ideal customer profile.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Most B2B revenue engines stall out. In this episode, we break down why — and how to build one that actually scales.Paul Perrett (CEO, Firmable) joins us with Adem Manderovic (Closed Circuit Selling, CRO School) to map ARR model, the 10-line economic engine, and why cataloguing and ecosystem activation beat brute-force outbound.We unpack how to work backwards from revenue goals, align Sales, Marketing and CS around market validations, and build compounding demand with brand and partners.Tune in and learn:+ The 10-line economic model behind a scalable B2B revenue engine+ How to replace MQLs with market validations and fix SDR incentives+ Ecosystem activation plays that compound trust and pipelineIf you're a B2B marketer in a small team, this is a must-watch. It's practical, numbers-first, and shows how to turn brand, SDRs, inbound, and partners into one working B2B revenue engine.-----------------------------------------------------

The New Wave of AI-First SaaS Companies Serving SMBs w/ Cooper Simson of Martell Ventures - AZ TRT S06 EP16 (278) 8-24-2025       What We Learned This Week: ·         Political & product risk can kill a business overnight. ·         AI is lowering barriers to software creation while eliminating low-value roles. ·         SMBs are ripe for AI adoption, especially in workflow automation & marketing. ·         The best AI businesses solve real problems — not just add shiny features. ·         Future-proofing means building where the “puck” is going, not where it's been.     Guest: Cooper Simson https://www.linkedin.com/in/cooper-simson-896957b1/ Website: https://martellventures.com Contact Cooper -  Instagram: @Coop_Doggy_Dog  Dan Martell's portfolio manager and business partner at Martell Ventures. Cooper talks about what they're building around AI and SaaS software, companies they work with, and the products for SMBs.   Show Notes Guest: Cooper – Entrepreneur & AI Venture Builder Bio ·         Started with a finance degree but never pursued traditional finance. ·         First venture: lead-gen & marketing agency (failed when partner left). ·         Pivoted through freelance work → launched a business helping people apply for government grants using AI. ·         Business collapsed overnight due to political risk when U.S. policy changed. ·         Backed by Dan Martel, who later brought Cooper into Martel Venture Studio AI. ·         Lessons learned: Always maintain control of the product and build businesses that can withstand outside risks.     Segment 1: AI + SMB Software Companies ·         Martel Ventures works with AI-first SaaS companies solving real business problems for SMBs (0–100 employees, $1M–$50M+ in revenue). ·         Examples of portfolio companies: o    Precision Connect – cleans and organizes business data dashboards. o    Atlas AI – AI voice agent that can call leads, nearly indistinguishable from a human caller. o    Hero – recruitment tool powered by AI. ·         AI is the middleman killer → entry-level tech jobs (SDRs, data analysts) most at risk. ·         Core question for any AI product: Does it solve a real problem, or is it just an AI feature? Segment 2: Dan Martel & Martel Ventures ·         Dan Martel: 27+ years in tech, 3 major software exits, 5M+ followers. ·         Founder of SaaS Academy (coached 6,000+ students). ·         Author of Buy Back Your Time. ·         Martel Ventures (founded 2024): o    Invests in and advises AI SaaS startups. o    Target: 10–12 portfolio companies per year. o    Provides equity, funding, and advisory services to accelerate growth & marketing. ·         Martel Ventures' niche: AI + SaaS companies with clear use cases and revenue potential. ·         Cooper's biggest takeaway: “Skate to where the puck is going” — build for future AI demand, not yesterday's. Segment 3: The AI Shift in Business ·         Cost transformation: AI drastically reduces software development and coding costs. ·         AI enables SMBs to: o    Automate workflows & reduce repetitive tasks. o    Boost employee efficiency → turns “C players” into “B+ players.” o    Increase ROI per employee by shifting them to higher-value work. ·         SMB Examples: Local service providers, agencies, or firms generating $1M–$50M annually with 5–200 employees. ·         Key insight: If you can't identify the customer and the problem solved in 5 seconds, the product likely won't succeed. AI Use Cases in Marketing & Ops ·         Lead research automation. ·         Retargeting: AI can read your website, identify IPs, and find who visited. ·         Ad research: analyze competitor ads with AI agents. ·         Campaign automation: compresses timelines from weeks to days. ·         Contact management: AI can segment and organize lists for sharper targeting. Cooper Philosophy: Frameworks & Systems ·  The "Founding 50" framework walkthrough ·  How to diagnose bottlenecks and build fast paths to MRR ·  Distribution engine strategies that accelerate growth Contrarian Takes ·  "Distribution beats capital — especially when your offer hits" ·  Why founders waste time perfecting products instead of selling ·  Red flags he spots instantly in founders AI Market Insights ·  What makes AI-first companies different from traditional SaaS ·  Why SMBs are the sweet spot for AI products right now ·  How venture landscape is changing for AI companies Leadership & Scaling ·  "Lighthouse, not tugboat" guidance approach ·  Speed over perfection in execution ·  People-first, action-oriented leadership style     Dan Martell – Bio info https://www.danmartell.com/ventures/ https://www.linkedin.com/in/dmartell/?originalSubdomain=ca https://www.saasacademy.com/author-dan-martell Dan Martell is a renowned coach and founder of SaaS Academy, celebrated for his expertise in scaling B2B SaaS businesses and significant contributions as an angel investor. Dan Martell is a Canadian entrepreneur, angel investor, and coach known for his expertise in the SaaS (Software as a Service) industry. He's founded, scaled, and successfully exited three technology companies. He's also a prominent figure in the SaaS coaching space, having founded SaaS Academy. Additionally, Martell is an Ironman athlete, philanthropist, and author.  Book – Buy Back Your Time     Biotech Shows: https://brt-show.libsyn.com/category/Biotech-Life+Sciences-Science   AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023   Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science  Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech   ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

Master client engagement and outbound sales with special guest Chris Bussing, a seasoned sales expert with a wealth of experience from Google and Oracle. Listen in as Chris shares his compelling journey of transforming cold calls into warm relationships. Mark and Chris explore the art of thorough preparation and strategic research, understanding why clients might switch from competitors, and how aligning your pitch with their current initiatives can make all the difference. With an emphasis on intention, mindset, and tone, Chris explains how acknowledging objections rather than resisting them can turn a single connection into a career-defining opportunity. Learn how reaching out to various personas, from C-level executives to end users, can strengthen messaging and improve follow-up strategies. Additionally, discover the power of momentum bias, using countdowns for psychological wins, and the value of thoughtful engagement on LinkedIn.

What's up everyone, today we have the pleasure of sitting down with Kevin White, Head of GTM Strategy at Common Room. (00:00) - Intro (01:00) - In This Episode (02:59) - How to Design a Super IC Role for Senior Marketers (09:11) - How to Get Comfortable With Public Visibility as an Introverted Leader (10:39) - sing Empathy and Product Demos to Build Authentic GTM Strategies (16:52) - How to Use Pain Points to Make Personalization Work (19:21) - How to Use Buyer Behavior Signals to Improve Outreach Timing (21:36) - Leveraging GitHub Signals to Drive High-Conversion Micro Campaigns (24:57) - Smarter Account Prioritization With Buyer Signals (29:02) - Why Messaging Drives GTM More Than Signals and Plays (31:16) - Why Overengineered Tech Stacks Fail GTM Teams (35:05) - Why AI SDR Agents Need Structured Coaching to Work (41:43) - Why The Last Mile Of AI Marketing Still Belongs To Humans (43:57) - AI Sharpens the Divide Between Experts and Amateurs (45:46) - Why Declaring Human-Written Outreach Gets Better Responses (48:00) - Futureproofing Operations Skills Through Challenge Driven Learning (51:46) - Why Data Warehouses Are Taking Over Customer Data Platforms (55:32) - Finding Career Balance Through Self Reflection Summary: Kevin rebuilt his career around the work that fuels him. After years leading teams at Segment, Retool and Common Room, he walked away from politics and board decks to create a “super IC” role focused on experiments, product evangelism, and hands‑on growth. He applies that same mindset to go‑to‑market: strip out the bloat, ditch templated outreach, and use real buyer behavior to build small, personal campaigns. He treats AI as an amplifier for skilled marketers, using it to speed research and sharpen ideas, while relying on human judgment to make the output work. Even visibility, once draining for him, became a muscle he trained through repetition. Kevin's story is a guide for marketers who want less political fluff, more impact, and roles built around the work they actually love to do.About KevinKevin White is a seasoned go-to-market leader with over 20 years of experience driving growth for high-growth SaaS companies. He's held senior roles at Gigya, SingleStore, HackerOne, and Twilio Segment, where he built demand generation engines and scaled marketing operations during critical growth stages.Most recently, Kevin led marketing at Retool and advanced through multiple leadership roles at Common Room, from Head of Demand Generation to Head of Marketing, and now Head of GTM Strategy. He has also advised innovative startups like Ashby, Gretel.ai, and Deepnote, helping them refine their go-to-market strategies and accelerate adoption.How to Design a Super IC Role for Senior MarketersClimbing the marketing ladder feels like progress until you realize the work at the top is entirely different. Kevin spent years running teams at Retool and Common Room. He managed a dozen people, dealt with SDR team politics, prepared board updates, and handled internal marketing. Those tasks ate up his time and dulled his energy for the work that made him great in the first place. “My day-to-day was full of things I didn't enjoy. One-on-ones, internal marketing, SDR team drama, board updates. None of it felt like what I wanted to be doing,” he said.Kevin thrived in the early-stage chaos. He loved being the first marketer, building programs from scratch, experimenting with growth channels, and connecting directly with customers. Those environments let him create instead of coordinate. He could see the direct impact of his work and feel close to the product. As companies grew, that hands-on work disappeared. He became a coach, a manager, and a political operator. For someone who values doing over directing, that was a poor fit.He worked with Common Room's CEO to design a role that put him back in his zone. Now, as Head of GTM Strategy, Kevin functions as a “super IC.” He runs high-leverage growth experiments, drives product evangelism, and collaborates with a few freelancers instead of managing a team. That way he can focus on the work that delivers impact while avoiding the politics and administrative load that drained him. It is a custom role built around his strengths, and it brought back his enthusiasm for the job.Kevin's thinking extends beyond his role. He shared how Common Room rethought sales development. They hired an excellent manager who knows how to attract and retain elite talent. Then they paid those top performers well above the market rate. “Harry is one of our SDRs,” Kevin explained. “We pay him a good amount because he produces outsized results. That playbook works.” In Kevin's view, companies should build alternative tracks for individual contributors and reward them based on their production, not their willingness to manage people.Key takeaway: Create roles that match strengths instead of forcing people up a management ladder. Build paths for senior individual contributors who can deliver massive value without leading teams. Pay top performers according to their impact, not their title. If you manage teams, audit which roles could benefit from this model and where high-performers need more autonomy. If you are an individual contributor, consider what a custom role would look like that keeps you close to the work you do best.Building Confidence With Public Visibility as an Introverted LeaderPublic visibility exhausts many introverted leaders. Kevin describes finishing a full day at a conference feeling drained, running only on caffeine to get through the next one. Sharing his voice on LinkedIn or recording videos once felt unbearable. Even now, he admits to taking multiple tries before posting anything. Despite that discomfort, he continues to do it because the repetition has transformed the work from a chore into a habit.“I was mortified at myself when I first started recording things,” Kevin said. “But I kept hearing people say how helpful it was, and that positive reinforcement made it easier.”Kevin builds on small steps instead of waiting for confidence to appear. He creates a cycle where he pushes himself into uncomfortable situations, collects positive feedback, and uses that reinforcement to do it again. Over time, the acts that once caused him anxiety, like posting thought pieces or speaking publicly, have become regular parts of his work.He views visibility as a skill that can be practiced. Instead of thinking in terms of strengths or weaknesses, he treats every new action as training. This perspective removes the pressure to “perform” and reframes the process as building a muscle. That makes posting online, speaking at events, and showing up in public spaces a set of learnable behaviors rather than personal traits.You can use his approach:Start with small, low-stakes actions like sharing short ideas on LinkedIn.Progress to more challenging mediums such as podcasts or short recorded demos.Save positive responses to use as reminders when your motivation dips.Treat every effort as practice, which builds resilience and lowers fear over time.Key takeaway: Confidence grows through repetition. Build it by starting with small visibility actions, collecting reinforcement, and gradually increasing the difficulty of your public presence. That way you can turn something that drains you into a manageable, even natural, part of your role.Using Empathy and Demos to Build Authentic GTM StrategiesKevin remembers the grind of stitching together spreadsheets, Zaps, and Salesforce automat...

Want to land your next SDR role? Apply here: ⁠https://tally.so/r/3qlNZ8⁠20+ years in sales. Thousands of SDRs trained. Host of the Sell Better Daily show.⁠https://bit.ly/4mrpIM2⁠James “SayWhatSales” Buckley joins us to talk about:✅The #1 background that produces world-class SDRs✅How to spot red flags when interviewing✅Why founders often set SDRs up to fail (and how to fix it)Connect with James on Linkedin: ⁠https://www.linkedin.com/in/jamessaywhatsalesbuckley/⁠Connect with Stefan on LinkedIn: ⁠https://www.linkedin.com/in/stefan-conic/?originalSubdomain=rs

In this conversation, Mayur Mistry hosts Mark Facciani, who shares his journey from teaching to the construction industry and his insights on sales development, onboarding, and hiring strategies. Mark emphasizes the importance of leadership, hands-on experience, and building trust in sales. He also discusses the dynamics between sales development representatives and account executives, as well as the significance of character traits in hiring. Mark provides valuable advice for founders looking to enhance their sales processes and emphasizes the need for continuous learning and community support.   Takeaways Mark transitioned from teaching to construction sales. Education is about building teams and relationships. Hands-on experience is crucial in learning a new industry. Onboarding should include real-world experiences. Building trust is essential in sales. Sales development representatives should focus on meaningful outreach. Account executives should spend time on prospecting. Hiring should prioritize character traits over experience. Founders should know their sales metrics before hiring. Continuous learning and community support are vital for success.   Chapters 00:00 Introduction to Mark Facciani 00:56 Mark's Career Highlights 06:46 Transitioning from Education to Business 07:05 Navigating Unknowns in Construction 11:13 Onboarding Playbook for Construction 13:24 Sales Strategies in Construction 17:11 Effective Communication in Sales 24:12 Building a Successful SDR Team 30:01 Optimizing Account Executive Performance 33:31 The Role of SDRs in Sales Teams 38:28 When to Hire Sales Support 43:34 Understanding Ramp-Up Times for New Hires 46:29 Compensation Strategies for Sales Roles 50:53 Recommended Reading for Founders 52:54 Common Hiring Mistakes to Avoid 53:55 Advice for Aspiring Sales Professionals  

If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way?We've come across so many organizations that have bloated methods for acquiring customers. They're loaded to the brim with hungry SDRs who have 'book the meeting at all costs' as their mandate. They've handcuffed marketing and reduced them to 'lead gen' to feed the sales machine. The result? A 'spray and pray' method that doesn't work unless you have serious cash to burn. Marketing, sales and customer success are incentivised to behave in ways that compete with each other. A poor customer experience. And a high level of churn and dissatisfaction at customer success.To answer your prayers for a 'better way', we've teamed up with 7x ex Head of Sales, Adem Manderovic, to bring you a combined marketing and sales system that will completely align your business. It will help you build a growth engine that allows you to win more customers for less, and reduce churn. It gets sales, marketing and customer success to all play on the same team. Today we are sharing step 1 of our framework to create complete end-to-end organizational alignment. This is the solution to start driving a much more efficient acquisition system.Step 1 is all about laying the foundations in place for your revenue engine before you go-to-market.Tune in and learn:+ How to define your next best market+ How to reposition your business to make it a 'no brainer' for future customers+ How to prioritize your next targets by cataloguing the marketIf you're struggling to hit targets and are feeling the pain of churning and burning the market, make sure you check out this mini-series where we detail our 5-step framework. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Welcome to the B2B Playbook: Creating a Business Growth Engine01:28 Why Understanding Your Best Market is Crucial for Success03:41 The Four-Step Process to Drive Better Commercial Outcomes05:42 Step 1: Identifying Your Best Customers Using the 80/20 Rule08:40 Step 2: Deep Dive into Customer Understanding11:22 Uncovering Hidden Insights from Lost Deals and Churned Clients13:50 The Power of Direct Customer Interviews vs. Data Analysis16:20 Step 3: Updating Your Positioning and Messaging17:52 Step 4: Cataloging the Market - A Lost Art in Modern Sales20:20 The Benefits of Building Relationships Through Market Research22:08 Wrapping Up: The Foundation for a Successful Growth Engine-----------------------------------------------------

The world of B2B sales is shifting – again. In this episode of The Insiders, we flip the script. durhamlane co-founder Richard Lane steps out of the interviewer's seat and into the hot seat, fielding tough questions from Ollie about go-to-market strategies, the future of SDRs, and why listening might be the most undervalued sales skill today. From breaking down why “cold calling is far from dead” to revealing how RevOps thinking can build high-performing sales teams from scratch, Richard offers unfiltered insights drawn from years at the frontline of enterprise sales. Expect sharp thinking, a few laughs, and a challenge to rethink how marketing and sales work together. What you'll learn in this episode: Why brand recognition can make or break your go-to-market strategy. The surprising role of Instagram and B2C tactics in modern B2B engagement. Why “be interested to be interesting” is more than a mantra – it's a sales superpower. The real evolution of SDR roles (and why they're not going anywhere). How to spot when your sales and marketing teams are misaligned and fix it.

Neste episódio do Vamos de Vendas, falamos sobre as competências essenciais para o profissional de vendas do futuro. Recebemos Michelle Schneider, que liderou equipes em empresas como Google, LinkedIn e TikTok, e hoje atua como professora da Singularity University, futurista e autora do best-seller “O Profissional do Futuro”.Michelle compartilha sua trajetória e as principais mudanças que impactam carreiras comerciais em tempos de Inteligência Artificial, além de discutir como líderes e vendedores podem desenvolver soft skills, resiliência e inteligência emocional para se manterem relevantes em um mercado em constante transformação.

Cold calls can go sideways fast, but top SDRs don't panic, they pivot.Mesha Wright joined us for a high-energy, session where we spin the Cold Call Roulette wheel and drop into real scenarios: surprise objections, new personas, tricky moments like pricing or the close.See exactly how to reframe pushback, match tone to ease tension, and reset permission when the conversation derails.Walk away with a repeatable playbook to handle cold call chaos, with creativity, control, and zero scripts.You'll Learn:How to reframe objections in real timeTone techniques to build instant trustPermission resets that steer calls backThe Speakers: Will Aitken and Mesha WrightIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

In this episode of This New Way, Aydin sits down with Tom Crawshaw, founder of an AI automation agency, to explore how he built an AI SDR (Sales Development Rep) system that books over $200,000 in sales calls per month—completely automated and with no humans in the loop. Tom breaks down the tech stack, the flow of conversations, and why these two-way AI-powered chats sound so natural that they're almost undetectable as bots. He also shares how this system scales personalized customer conversations at a fraction of the cost, and how similar workflows can be applied to everything from e-commerce abandoned carts to B2B demo follow-ups.Timestamps:1:15 – Tom's background and pivot from email/SMS marketing to AI automation2:57 – Why AI enables true two-way conversations at scale4:06 – Building custom AI SDR agents vs. off-the-shelf chatbots6:09 – Live demo: Booking a sales call through the AI SDR workflow10:13 – How the system qualifies leads and handles objections12:04 – Tech stack breakdown: Go High Level, N8N, Twilio, and A2P verification17:02 – Under the hood: prompts, custom fields, and conversation logic23:00 – Automating what 1,000 SDRs would do manually27:04 – Costs: Running conversations at $0.25 each29:25 – Other use cases: abandoned carts, B2B no-show follow-ups, e-commerce34:00 – Context files: training AI on viral posts and high-performing copy38:14 – Prompt Cowboy: turning lazy prompts into viral-ready content40:29 – Where to follow Tom and learn more about AI SDR systemsTools & Technologies Mentioned:Go High Level – CRM platform used for SMS automation and pipeline managementN8N – Workflow automation tool connecting AI agents and custom scriptsTwilio – SMS and WhatsApp messaging infrastructureA2P Verification – Compliance process required for sending business SMS in the US and CanadaOpenAI / Claude – LLMs powering natural language conversationsPrompt Cowboy – Tool for turning simple prompts into fully structured, optimized ones for better AI outputSubscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

From super yachts to startup sales, Joel Pearlman shares a global career journey of resilience, mindset, and breaking into tech from an unconventional path.Guest LinksLinkedIn: https://www.linkedin.com/in/joel-pearlman-642a3a14/Company: https://riverside.fmIn this episode of the SDR DiscoCall Show, Neil Bhuiyan chats with Joel Pearlman, Senior Business Development Manager at Riverside.fm.Joel's career didn't begin in tech - it began on building sites. From working in construction to the luxury super yacht industry and navigating the job market during the 2008 financial crisis, Joel's route into tech sales was anything but linear.Now based in Tel Aviv, Joel shares the cultural contrasts of working in Israel's vibrant tech scene, the mindset shifts needed to succeed in sales, and why asking for help is one of the most underrated skills for new SDRs.If you've ever felt stuck, unqualified, or unsure how to break into tech, Joel's story is one you'll relate toKey TakeawaysCareer transitions can come from unexpected life momentsThe 2008 financial crisis forced reinvention for manySales is stressful - but mindset and support make the differenceIsrael's tech scene is fast, direct, and heavily network-drivenExperience often outweighs formal education in hiring decisionsThe super yacht industry taught Joel about pressure and precisionAsking questions is one of the most powerful things you can do early onImposter syndrome is common - don't let it stop you from applyingYou're allowed to start over, and growth often comes after discomfortTimestamps00:00 – Introduction to the SDR DiscoCall Show02:56 – Meet Joel: From Construction to Tech Sales11:02 – Navigating Career Changes and the Job Market14:49 – Life on the French Riviera: Working on Super Yachts17:27 – Positive Mindset in Challenging Times21:50 – Navigating Stagnation and Seeking Change24:18 – The Impact of COVID-19 on Career Direction27:36 – Jealousy, Tech Ambition, and Self-Reflection29:27 – First Steps into Tech Sales in Tel Aviv31:41 – Overcoming Limiting Beliefs in Job Applications33:28 – Managing Stress and Expectations in Sales37:22 – The Art of Genuine Connection in Sales40:07 – Learning Through Experience: The Sales Journey43:38 – Advice to My Younger Self

This week on Revenue Rehab, Brandi Starr is joined by Gabe Lullo, a sales and recruiting expert, and Rolly Keenan, CRO of Tegrita and seasoned revenue leader, who argue that outbound sales is failing not because of lazy reps, but because it's become far too complex for its own good. They challenge the conventional wisdom that ever-growing tools and metrics drive results, insisting that simplifying outbound and prioritizing authentic, intentional outreach is the only way forward. With real-world examples and sharp industry insight, Lullo and Keenan explain why revenue leaders must break away from complexity before it undermines growth. Will you rethink your outbound strategy or defend the old playbook?  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Matching Buyer Complexity With Sales Simplicity [04:50]  Gabe Lullo challenges the belief that complex B2B buying journeys require complex sales processes. He argues that success comes from a multi-threaded, highly intentional approach rather than disconnected, over-engineered outbound systems. Lullo states, “Working on it very strategically… so those three departments are communicating correctly to talk to the right people at the right time,” pushing revenue leaders to simplify and sync their sales, SDR, and marketing efforts for real impact.  Topic #2: Why High-Volume Outreach Is Just Spam, Not Strategy [13:10]  Gabe Lullo argues that most outbound activity today is indistinguishable from spam, citing mass emailing and indiscriminate dialing as ineffective. He asserts, “Intentional outbound is what I think is really what is important. Authentic outbound is what I think is important,” reframing high-volume outreach as harmful rather than strategic. Rolly Keenan agrees and emphasizes the need to target the right prospects instead of treating outreach as a numbers game.  Topic #3: Technology Alone Won't Fix Outbound [21:40]  Gabe Lullo pushes back on the reliance on technology and AI as quick fixes for outbound challenges, warning, “If you can use AI to just spam more, I don't think that's an effective way of implementing the technology.” He urges revenue leaders to use tech for preparation, research, and training rather than simply increasing activity. Rolly Keenan echoes this caution, reminding leaders to be thoughtful about whether their tools are genuinely helping SDRs connect in meaningful ways.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “Trying to throw money at it. To Rolly's point, they're just trying to throw money at the problem to fix it.” – Gabe Lullo  Why It Fails: Simply investing more resources or buying additional tools doesn't address the root cause of outbound motion issues. This approach often compounds complexity, increases inefficiency, and ignores the need for intentional strategy or meaningful conversations. It masks the real issues, making it harder for teams to achieve authentic engagement and sustainable revenue growth.  The Smarter Alternative: Instead of indiscriminately upping the spend or tech stack, leaders should focus on listening to what their competitors and the market are actually doing, rather than chasing analyst-driven trends. Prioritize intentional, authentic outreach and ensure your team is aligned and prepared to have relevant, high-value conversations that move deals forward.  The Rapid-Fire Round   Finish this sentence: If your company has this problem, the first thing you should do is _ “Measure whether your connection rates and the quality of conversations are meaningfully tracked. If not, fix that first.” – Gabe Lullo What's one red flag that signals a company has this problem—but might not realize it yet? “If your team isn't having meaningful conversations—and isn't tracking them authentically—issues will show up later in the funnel.” What's the most common mistake people make when trying to fix this? “Throwing money at the problem—more tech, more bodies—without actually addressing the core issue.” What's the fastest action someone can take today to make progress? “Actively listen to what your competitors and the market are actually doing, instead of just following analyst advice and trends.”  Links: Gabe Lullo  LinkedIn: https://www.linkedin.com/in/lullo/  Podcast: https://open.spotify.com/show/7c5IlZshEVZrJtY5QtQGF3  Website: https://alleyoop.io/   Links: Rolly   LinkedIn: https://www.linkedin.com/in/rollykeenan/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Sherwood Callaway, tech lead at 11X, joins us to talk about building digital workers—specifically Alice (an AI sales rep) and Julian (a voice agent)—that are shaking up sales outreach by automating complex, messy tasks.He looks back on his YC days at OpKit, where he first got his hands dirty with voice AI, and compares the wild ride of building voice vs. text agents. We get into the use of Langgraph Cloud, integrating observability tools like Langsmith and Arize, and keeping hallucinations in check with regular Evals.Sherwood and Demetrios wrap up with a look ahead: will today's sprawling AI agent stacks eventually simplify? // BioSherwood Callaway is an emerging leader in the world of AI startups and AI product development. He currently serves as the first engineering manager at 11x, a series B AI startup backed by Benchmark and Andreessen Horowitz, where he oversees technical work on "Alice", an AI sales rep that outperforms top human SDRs.Alice is an advanced agentic AI working in production and at scale. Under Sherwood's leadership, the system grew from initial prototype to handling over 1 million prospect interactions per month across 300+ customers, leveraging partnerships with OpenAI, Anthropic, and LangChain while maintaining consistent performance and reliability. Alice is now generating eight figures in ARR.Sherwood joined 11x in 2024 through the acquisition of his YC-backed startup, Opkit, where he built and commercialized one of the first-ever AI phone calling solutions for a specific industry vertical (healthcare). Prior to Opkit, he was the second infrastructure engineer at Brex, where he designed, built, and scaled the production infrastructure that supported Brex's application and engineering org through hypergrowth. He currently lives in San Francisco, CA.// Related Links~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreMLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Sherwood on LinkedIn: /sherwoodcallaway/ #aiengineering Timestamps:[00:00] AI Takes Over Health Calls[05:05] What Can Agents Really Do?[08:25] Who's in Charge—User or Agent?[11:20] Why Graphs Matter in Agents[15:03] How Complex Should Agents Be?[18:33] The Hidden Cost of Model Upgrades[21:57] Inside the LLM Agent Loop[25:08] Turning Agents into APIs[29:06] Scaling Agents Without Meltdowns[30:04] The Monorepo Tangle, Explained[34:01] Building Agents the Open Source Way[38:49] What Production-Ready Agents Look Like[41:23] AI That Fixes Code on Its Own[43:26] Tracking Agent Behavior with OpenTelemetry[46:43] Running Agents Locally with Phoenix[52:55] LangGraph Meets Arise for Agent Control[53:29] Hunting Hallucinations in Agent Traces[56:45] Off-Script Insights Worth Hearing

Struggling to get leads or close deals over the phone? You're not alone — and you're not out of options.In this episode, James Vincent is joined by Anthony Stears, known globally as The Telephone Assassin. With 25+ years of front-line sales experience and millions of dials under his belt, Anthony shares proven, practical techniques to transform the way you sell — without sounding pushy or fake.You'll learn how to:- Overcome the fear of cold calling- Build instant rapport with prospects- Open more conversations (and keep them going)- Use permission-led language to lower resistance- Follow up with confidence and clarity- Turn every dial into a meaningful interactionWhether you're an SDR, sales leader, or business owner looking to generate more qualified leads and close more deals, this is your step-by-step guide to using your phone as your most powerful sales tool.

Neste episódio do Vamos de Vendas, exploramos o crescimento da função de SDRs (Sales Development Representatives) no Brasil e o impacto dessa transformação na estrutura comercial das empresas B2B. Para essa conversa, recebemos Maucir Nascimento, especialista em vendas, estruturação de times e geração de demanda, que tem acompanhado de perto a evolução dessa função nos últimos anos.Com ampla experiência em tecnologia e vendas, Maucir compartilha uma visão estratégica sobre como os SDRs deixaram de ser vistos como meros auxiliares e se tornaram protagonistas na previsibilidade e escala das operações comerciais. Ele revela os bastidores da formação de equipes de alta performance, os desafios culturais do mercado brasileiro e os impactos da adoção de tecnologias como IA generativa e CRM na rotina desses profissionais.

This week on Topline, Sam Jacobs, Asad Zaman, and AJ Bruno dive into how AI-native companies are reorganizing go-to-market teams—with more investment in RevOps and post-sales, fewer traditional marketers, and agent-led outbound replacing SDRs. They break down new data from Iconiq, unpack Figma's S-1 through the lens of revenue quality, and explore what makes these orgs structurally different. Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket. Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today. Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader. You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast! This episode is sponsored by UserEvidence. Want to know what actually moves the needle on trust? Download The Evidence Gap, a data-backed report on the customer proof that drives real results. Get it now at userevidence.com/evidence. Key chapters: (00:00) - Introduction to Topline Podcast (01:44) - Social Media Attacks and Community Dynamics (10:08) - AI Native Companies vs Non-Native Companies (12:58) - Insights from Iconic Data on Go-To-Market Strategies (37:16) - Figma's S1 and Revenue Retention Metrics (53:02) - The Talent War: Meta vs OpenAI  

Nhungly Dang and I had a great conversation around what four careers her parents expected her to do, and how she found her way into business and ultimately leading SDR and BDR teams to great success. Now she leads PipeVisionIQ as a consultant after more than 12 years building front line sales teams.  Nhungly has developed SDR workflows that are data-driven, technology-driven and adaptable to any organization's environment. ✅ She helps growth-stage and enterprise teams fix SDR chaos fast—without a massive budget or overhauling your tech stack. ✅ She designs repeatable, scalable, and measurable outbound workflows that drive consistent lead-to-opportunity conversion. ✅ She aligns sales and marketing efforts so your SDRs are focused, productive, and delivering real pipeline. Reach her on LinkedIn - https://www.linkedin.com/in/nhunglydang/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. We are part of Score More Sales.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/ 

We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern SDRs and BDRs can fix it fast.Outbound targets have never been tougher, yet teams keep blasting buyers with the same tired sequences. In this no-fluff chat, we unpack a buyer-first framework that swaps brute-force tactics for trust-led outreach and market validation.Tune in and learn:+ The “earn the right” test Leslie uses before every email or call+ How to rebuild SDR metrics around market validations - fast+ Why AI tools like Clay help only when you start with real buyer insightThis episode is a must-watch if you're serious about building a profit-generating pipeline without burning trust (or your team).-----------------------------------------------------

I break down why SDRs aren't just booking appointments—they're actually closing deals every single day, and how treating prospecting like a real sale will dramatically increase your appointment-setting success. Learn the exact framework I use to help MSP SDRs understand what they're really selling and why most people get this completely wrong//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Find Tom on LinkedIn: HEREIn this episode of The SDR DiscoCall Show, host Neil Bhuiyan interviews Tom Fortnum, an SDR at Kefron, about his unconventional path from business intelligence analyst to thriving in sales development.Tom shares how his background in competitive rowing instilled the discipline, resilience, and teamwork that now fuel his success in sales. He breaks down the key skills and mindset shifts that helped him transition careers, navigate the high-pressure world of SDRs, and balance the demands of both sports and sales.Expect insights on adaptability, teamwork, and mental toughness, along with practical advice for SDRs looking to excel in a fast-paced industry. Tune in for a conversation packed with motivation, strategy, and real-world SDR wisdom!Key TakeawaysSales development is crucial for generating sales cycles.Tom's journey into sales began with a supportive role in business intelligence.Kefron provides accounts payable automation solutions.The interview process can be streamlined with the right support.Saying yes to opportunities can lead to unexpected career paths.Onboarding is essential for new SDRs to understand their role.Adapting to change is vital in a fast-paced sales environment.Balancing sports and work requires discipline and time management.Motivation can be built through consistent habits.Team culture is key to handling losses and celebrating wins.Timestamps00:00 – Introduction to the SDR DiscoCall Show01:32 – Meet Tom Fortnum: A Rising SDR Star02:48 – Understanding Kefron and Its Solutions04:01 – Tom's Journey from Analyst to SDR10:16 – Navigating the Job Market and Finding Sales Opportunities13:40 – Overcoming Experience Barriers as an Aspiring SDR16:25 – Onboarding at Kefron: The First Steps in Sales17:37 – Tom's Growth Journey to Becoming a Top Performer23:44 – Balancing Sports and Sales: Managing a Dual Life25:59 – High Performance in Rowing: Training and Goals27:14 – Discipline and Time Management for Success31:06 – Staying Motivated and Building Consistent Routines34:39 – Lessons from Sports and Sales on Handling Loss40:33 – The Role of Team Dynamics in Sales Success42:18 – Family Support and Perspectives on Tom's Career43:04 – Advice for the Younger Self on Embracing Sales Challenges

In this episode of Restoration Pros Unplugged, host Clinton James sits down with JP Koenig from RocketLevel Commercial to break down how restoration companies can finally crack the code on landing commercial jobs. JP shares how his background in corporate sales led him to a big realization: most restoration companies are great at the work—but struggle to consistently get in front of commercial decision-makers. That's where RocketLevel comes in.You'll hear how the RocketLevel team acts as an outsourced sales engine, combining SDRs (sales development reps), CRM systems, and enriched data to generate real meetings with property managers, facility directors, and other commercial gatekeepers. JP walks through what a typical engagement looks like, how fast companies start seeing results, and what types of restoration businesses benefit most from this approach. From partnering with industry giants like SERVPRO and Paul Davis to helping mid-size firms break into new markets, RocketLevel is proving that commercial growth isn't just for the big players—it's for any company with the right systems in place.If you're a restoration owner who's tired of relying solely on residential work or waiting around for word-of-mouth referrals, this episode will show you exactly how to turn outbound sales into a scalable growth engine.To learn more about RocketLevel and how they're helping contractors land commercial work without the guesswork, visit https://rocketlevelcommercial.com/ If you're interested in learning how Water Restoration Marketing can help you overcome the challenges discussed in this episode and get more water jobs, book a free strategy session with our team today: https://waterrestorationmarketing.com/discovery-call/

We analyzed what drives SDR success after coaching 100+ reps and discovered 6 critical levers plus 1 amplifier that make the difference between crushing it and flopping. In this video, I'll share exactly what separates high-performing SDRs from the rest so you can guarantee results in your business.Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Episode SummaryOn this episode of the OnBase Podcast, Gabe Rogol dives into how AI agents are reshaping go-to-market strategies and reveals what Demandbase 4.0 brings to the table. Gabe outlines the evolution of account-based marketing, the need for open and flexible platforms, and where automation meets human creativity in redefining the modern sales and marketing landscape. Whether you're a sales leader, marketer, or just curious about AI's role in B2B, this episode delivers thought-provoking clarity and actionable takeaways.Key TakeawaysDemandbase 4.0 marks a shift from closed platforms to open, flexible, AI-assisted go-to-market systems.AgentBase enables faster, smarter GTM through assisted automation built on unified first- and third-party data.AI won't replace SDRs, but will augment them—human creativity and relationships still matter most.Over-automation risks fragmentation and spam if agents aren't aligned across functions.Leads and last-touch attribution are outdated; pipeline creation is the new GTM North Star.Data quality is critical—bad CRM data can sabotage AI-driven decisions.Sales and marketing must act as one team, aligned around outcomes, not functions.Trust and transparency are foundational to a successful, scalable GTM model.Personalization still matters, but only when targeting the right ICP.Marketing deserves more investment, not just for efficiency, but to unlock real growth.Quotes“Trust is foundational to alignment. Without trust, the entire go-to-market process breaks down.”Best Moments 00:37 Shifting Into Phase FourGabe outlines the concept and exciting features of Demandbase 4.0, detailing the open and automated future of ABM.03:27 The Soapbox Moment"Aligning go-to-market resources with the accounts that have the greatest lifetime value" as the core of success.06:39 What AgentBase Makes PossibleGabe discusses how AI agents democratize complex tasks like segmentation, orchestration, and funnel tracking.16:57 The Risks of AI AgentsGabe cautions about amplified risks from bad data and the danger of fragmented go-to-market strategies.24:56 The New GTM PlaybookRoles across sales, marketing, and operations converge around pipeline creation for unified success.30:09 The Power of PersonalizationGabe advocates for thoughtful personalization to the right audience over shallow attempts at scaling outreach.Tech RecommendationsObsidian (Zettelkasten Tool) – A robust digital note-taking system for organizing non-linear ideas and linking essential insights across topics.Resource RecommendationsHarvard Business Review (HBR) Compilations: Collections on decision-making, agile processes, and AI insights, offering concise and actionable advice for B2B professionals.Shoutouts:Marc Benioff - Chair & CEO at SalesforceAbout the GuestAs the Chief Executive Officer of Demandbase, Gabe is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.Since joining Demandbase in 2012, he has been committed to setting the product and corporate strategy for the company. Throughout his two-plus-decade career, Gabe has held various leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. He received his BA in Comparative Literature and Russian Language and Literature from Brown University.Connect with Gabe.

As the world prepares for the 4th International Conference on Financing for Development (FfD4), the need to rethink how we fund social protection has never been more urgent. Debt burdens, shrinking official development assistance (ODA), and growing global inequalities are squeezing fiscal space, especially for low- and middle-income countries, putting the goal of Universal Social Protection by 2030 increasingly out of reach. In this episode, we explore the bold reforms needed to unlock sustainable financing for social protection and a just transition. In the first part, we discuss how the global financial architecture must evolve to meet the needs of low- and lower-middle income countries—and how innovative tools like special drawing rights (SDRs) could offer solutions. Then, we reflect on what financing for social protection should look like in today's crisis-prone world, unpacking the political choices behind budget constraints, the role of domestic resource mobilization, and how international solidarity can help turn political commitments into meaningful and measurable outcomes. Meet our guests: Hassatou Diop N'Sele, Vice President for Finance and CFO, African Development Bank Group Celine Julia Felix, Social Protection Specialist for Social Protection System Strengthening, UNICEF Lena Simet, Senior Researcher and Advocate, Human Rights Watch For Quick Wins, Jamele Rigolini, Senior Advisor for Social Protection and Labor at the World Bank, joins us to discuss the State of Social Protection Report 2025 and why expanding not just coverage, but adequacy is key in today's uncertain world. Resources: Event | 4th International Conference on Financing for Development (FfD4) Publication | African Union Agenda 2063: The Africa We Want Publication | A Call for Action on Financing Social Protection Publication | State of Social Protection Report 2025: The 2-Billion-Person Challenge Publication | World Social Protection Report 2024-26: Universal social protection for climate action and a just transition  

Bienvenidos a un nuevo episodio de "Con Licencia Para Vender", el podcast donde exploramos tácticas de ventas reales para entornos de alta exigencia, como lo es el mundo de la tecnología. Hoy te traigo un tema que, si vendes en B2B, seguro conoces de cerca: el seguimiento comercial. Pero no cualquier seguimiento… sino ese que parece eterno, que no lleva a nada, donde te ves repitiendo el típico mensaje:

Is outbound dead? Not exactly. But it is changing fast.In this episode, Raul and Toni break down why the old outbound playbook is failing, where it still works, and how AI is reshaping the SDR role. We get into why brute force cold calls and emails are hitting their limits, why connect rates keep dropping, and where smart teams are still seeing success.We also talk about the rise of “new world SDRs,” how AI tools are changing prospecting, and how to use spiffs to actually build skills, not just spike activity. If you lead a sales team or run outbound, this one's for you.Never miss a new episode! Join our newsletter at revenueformula.substack.com(00:00) - Introduction (02:09) - Problems with the old world SDR approach (12:31) - The role of SDRs in the age of AI (16:15) - What should SDRs do now? (25:26) - Using SPIFS to drive change (36:09) - Conclusion and final thoughts (37:25) - Up next: the real life of a CEO

In this episode of the SDR Disco Call Show, host Neil Bhuiyan sits down with David Wilkins, the founder of SDR Leaders of EMEA, to explore his remarkable career journey. Find David on LinkedInTheir Website:From relocating from the UK to the Netherlands to overcoming challenges like imposter syndrome, David shares how his experiences have shaped his leadership approach and professional growth in tech sales.Together, they discuss the pivotal role of networking, the power of building supportive communities, and how SDR Leaders of EMEA have become a vital resource for SDRs striving to succeed in a competitive landscape. With practical insights and candid reflections, this episode offers valuable takeaways for sales professionals at every stage of their careers.Timestamps00:00 – Introduction 01:31 – The Importance of Community and Mentorship02:12 – David's Hobbies and Interests04:06 – David's Career Path and Challenges10:53 – Transitioning to Infoblox18:05 – Career Growth at Infoblox20:48 – Dealing with Self-Doubt and Recognising Potential in Others22:59 – Teasing Out Leadership Potential30:13 – Working at Snowflake31:53 – SDR Leaders of EMEA Community40:08 – Advice for SDR Leaders42:39 – Advice for Younger Self44:06 – Shout Outs and ConclusionKey TakeawaysThe SDR Disco Call Show delivers valuable insights for tech sales professionals, helping them navigate challenges and excel in their roles.David Wilkins highlights the critical role that community plays for SDR leaders, offering both guidance and camaraderie in an often isolated role.Dyslexia and imposter syndrome were hurdles that shaped David's personal growth and professional resilience, showing how challenges can drive success.Amsterdam's work-life balance has become a strong draw for many professionals, providing a supportive environment for career advancement.Starting at Palo Alto Networks marked a turning point for David, giving him the platform to grow into leadership and deepen his expertise.Recognising and nurturing potential in team members is a fundamental leadership skill, and trust, as well as collaboration, are the cornerstones of long-term success in sales.Post-COVID networking has transformed, making community-building initiatives like SDR Leaders of EMEA even more vital to the growth and connection of sales professionals.

#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results.Dave and Kelly cover:How to design and run a full-funnel marketing team that includes SDRs, content, field, and brand, and keep them aligned on pipelineThe annual planning strategy Kelly uses to balance short-term targets with long-term positioning (including what changes quarter to quarter)How her team is using AI right now and what she's doing personally to stay sharp as the pace of change acceleratesWhether you're a first-time CMO or just trying to scale your B2B marketing engine, this one is packed with insights from someone who's operating at a high level.Timestamps(00:00) - – Intro (03:08) - – What Demandbase actually does (05:08) - – How the Demandbase marketing team is structured (07:38) - – Who owns what: brand, content, demand, SDRs (10:08) - – Account-based marketing + broad demand gen (12:38) - – What a CMO actually does at this stage (15:08) - – Kelly's early CMO learning curve (18:08) - – Planning your first 90 days as a CMO (20:08) - – Balancing pipeline today vs. positioning for tomorrow (22:38) - – What changed between a bad Q4 and strong Q1 (27:19) - – How Kelly thinks about yearly pipeline pacing (30:19) - – Staying relevant in a fast-moving MarTech world (32:49) - – Why marketers need to work like product teams (36:19) - – “I am the ICP”: Why product marketing works better (37:49) - – Kelly's #1 job as CMO: Make sales love marketing (40:19) - – Becoming a peer to product and revenue leaders (42:49) - – Best-performing channel right now: in-person events (44:19) - – Brand, attribution, and pipeline are all connected (45:49) - – How Kelly's team is using AI today (47:19) - – The future of marketing roles in an AI-powered world (49:49) - – Why she's still learning new AI tools herself (52:19) - – Why AI is fun again for marketers (53:19) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you're leading a GTM team, Rachel Truair's playbook is required listening. What We Talk About: AI SDRs that actually convert: Rachel shares how Simpro's AI BDRs (like Daniella and Sam) are handling warm leads, executing playbooks, and integrating with human reps—cutting "no contact" rates by 80%. Workforce planning in an AI era: Learn why Rachel's biggest surprise wasn't in sales, but marketing ops. Autonomous strategy, not just execution: She breaks down the shift from AI as a tool to AI as a co-pilot for market insights, segmentation, and campaign direction. Digital twins for leadership scale: How Rachel created a digital twin of herself to scale comms, culture, and visibility across global teams—including writing her monthly team updates. How to evolve your org without boiling the ocean: Practical tips on building a maturity model for AI and where to start with lean teams. AI and culture change: Why adoption isn't a tooling problem, it's a hiring one. And what questions she now asks in interviews. Rapid Fire Round: Best AI tip: Don't boil the ocean. Favorite workflow: Digital twin board members for scenario planning. Go-to AI trend source: Simpro's exec Slack. Hidden gem tool: Peak AI for search visibility. Tool Spotlight: Ken and Erin demo Eleven Labs' conversational AI agent builder and walk through creating a journalist-style interviewer bot that captures SME insights for content, enablement, and more. Call to Action: Not using AI yet in GTM? Let us know. We want to talk to you. Reach out for a chance to be featured on a future episode. Subscribe, Rate & Share: If you got value from this episode, hit subscribe and leave a review—it helps more GTM teams learn how to lead (not lag) with AI. Connect: Simpro Group: https://www.simprogroup.com ElevenLabs: https://elevenlabs.io Six Sense Conversational Email: https://6sense.com Subscribe, give us a rating and share with a friend! It helps us get the word out. FutureCraft is where GTM gets built, not just discussed. Let's keep crafting the future together.  

  Wow, did you know that the secret to Nooks' sales success is a surprising ratio of BDRs to AEs? They're breaking the mold and it's paying off big time. But how are they doing it? Find out in this podcast episode and prepare to be amazed. Stay tuned for the unexpected twist that's revolutionizing their sales strategy. Want to transform your outbound sales game and see genuine connections with prospects? Discover the solution that will boost your productivity and help you achieve these results. Let's dive in and revolutionize your outbound sales strategies. AI and Human Touch: The New Sales Edge Hannah Willson, CRO at Nooks, reveals how blending advanced AI tools with genuine human engagement is transforming outbound sales. By leveraging intent signals and AI-driven prospecting while maintaining authentic connections, sales teams can build stronger pipelines and accelerate growth. This is Hannah Willson's story, this week's special guest: Hannah Willson's introduction to the world of leveraging AI in outbound sales strategies stemmed from her role as the CRO at Nooks. It was her hands-on experience in coaching sales teams and her deep understanding of the challenges in pipeline development that propelled her towards exploring modern shifts in sales tactics. Witnessing the evolution of intent signals and the potential of AI-driven approaches, Hannah recognized the immense impact of integrating advanced technology with human-to-human engagement in sales. This realization kindled her commitment to embracing innovative sales techniques, positioning her as a trailblazer in navigating the dynamic sales landscape. Hannah's journey serves as an inspiring example for sales leaders, encouraging them to adapt and thrive in the ever-evolving sales domain through strategic utilization of AI and cutting-edge sales methodologies. Sales is changing so much right now. We have technology that we never had before. It's the organizations that are really leveraging that technology and still leveraging the human element that are the ones that are really accelerating over others. - Hannah Willson About Hannah Willson Hannah Willson, the Chief Revenue Officer at Nooks, boasts an impressive 20-year sales career, with a decade at a major publicly traded company and another decade at startups in the Bay Area. Her current role sees her driving outbound sales strategies using Nooks' comprehensive AI platform, including parallel dialers, AI bots for sales coaching, and AI prospector tools for automated list building and research. With her transition from being a long-time customer to now leading Nooks' sales team, Hannah brings a unique blend of firsthand experience and strategic leadership to the table. Her expertise in modern pipeline development and the fusion of technology and human touch in sales makes her a sought-after voice in the outbound sales landscape. In this episode, you will be able to: Master AI for outbound sales in order to revolutionize your approach and skyrocket your results. Cultivate a thriving calling culture that can transform your sales team's performance and boost morale. Embrace the human element in modern sales, a key to forming genuine connections and closing more deals. Harness intent signals for pipeline development that can supercharge your lead generation efforts and drive conversions. Unveil social selling best practices for B2B sales that can unlock new opportunities and expand your client base.   The key moments in this episode are: 00:00:00 - Challenges in Pipeline Development 00:03:16 - Hannah's Background and Nooks 00:05:10 - Hannah's Athletic Experience 00:07:21 - Shifts in Modern Pipeline Development 00:12:29 - Building a Calling Culture 00:13:34 - Importance of Building a Calling Culture in Sales Teams 00:15:34 - Importance of Sales Channels and BDRs 00:17:22 - Human-to-Human Engagement in Sales 00:18:22 - The Future of Sales and AI 00:21:55 - Evolution of Intent Signals and AI-Driven Approach 00:26:05 - Importance of Preparation for Sales Calls 00:26:56 - Addressing Pipeline Development Issues 00:28:53 - Leveraging LinkedIn for Pipeline Development 00:32:33 - Social Engagement Challenges and Solutions 00:38:12 - Reimagining SDR-to-AE Ratio 00:39:02 - Importance of Hiring the Right Model 00:39:53 - Connecting with Hannah 00:41:03 - Favorite Movie and Personal Insight 00:41:44 - Podcast Closing and Call to Action Timestamped summary of this episode: 00:00:00 - Challenges in Pipeline Development Hannah discusses the difficulties in modern pipeline development, emphasizing the changing landscape and the need for organizations to leverage technology and the human element to accelerate their pipeline building efforts. 00:03:16 - Hannah's Background and Nooks Hannah shares her sales background and her recent role as CRO at Nooks, a comprehensive AI platform for outbound sales. She highlights Nooks' capabilities and her personal experience as a customer before joining the company. 00:05:10 - Hannah's Athletic Experience Hannah reveals her collegiate swimming experience and draws parallels between swimming and sales, emphasizing the importance of repetition, practice, and continuous improvement in both disciplines. 00:07:21 - Shifts in Modern Pipeline Development Hannah discusses the evolving strategies in modern pipeline development, highlighting the ineffectiveness of traditional methods and the increasing reliance on technology. She emphasizes the importance of leveraging technology while still maintaining the human element in sales efforts. 00:12:29 - Building a Calling Culture Hannah addresses the challenges of building a calling culture within sales organizations, emphasizing the time-consuming nature of cold calling and the reluctance of reps. She highlights the benefits of technology in simplifying the cold calling process and the importance of setting a productive and efficient calling culture. 00:13:34 - Importance of Building a Calling Culture in Sales Teams Hannah reflects on the fun and camaraderie of sales teams in the past and emphasizes the need to continue fostering a positive and engaging work environment, especially with remote teams. 00:15:34 - Importance of Sales Channels and BDRs Hannah discusses the importance of utilizing multiple sales channels and the role of BDRs in self-sourcing deals. She emphasizes the need for a combination of different channels based on the organization and buyer preferences. 00:17:22 - Human-to-Human Engagement in Sales The discussion delves into the significance of real human-to-human engagement in sales, particularly at events, through cold calls, and on social media. The emphasis is on genuine connections and meaningful interactions. 00:18:22 - The Future of Sales and AI Hannah highlights the importance of human-assisted AI in the sales process, where technology assists in gathering data and providing suggestions, but the human touch remains essential for meaningful engagement. 00:21:55 - Evolution of Intent Signals and AI-Driven Approach The conversation delves into the shift from old-school intent models to modern AI-driven approaches, emphasizing the depth and richness of intent signals and their impact on generating high-quality pipeline for sales teams. 00:26:05 - Importance of Preparation for Sales Calls Preparation is key before a discovery call or cold call to prevent hang-ups. Having all information in one place helps customize emails and improve engagement. 00:26:56 - Addressing Pipeline Development Issues New CROs should prioritize pipeline assessment. Looking at inbound and outbound segments helps identify and fix pipeline issues. 00:28:53 - Leveraging LinkedIn for Pipeline Development Consistent LinkedIn engagement and authentic, personalized posts from SDRs and customers can drive inbound leads and improve sales engagement. 00:32:33 - Social Engagement Challenges and Solutions Many reps struggle with posting and commenting on social media. AI tools like Flypost help streamline content creation and humanize engagement with prospects. 00:38:12 - Reimagining SDR-to-AE Ratio Nooks has a unique SDR-to-AE ratio based on pipeline generation and conversion rates, challenging traditional ratio-based structures. Tailoring team size to pipeline economics has been successful for Nooks. 00:39:02 - Importance of Hiring the Right Model Hannah discusses the importance of hiring the right model for their organization and how they constantly monitor and replicate successful models. They focus on investing in SDR organization to make them more productive using technology. 00:39:53 - Connecting with Hannah Mario asks Hannah the best way to connect with her. She suggests reaching out to her on LinkedIn and emphasizes the importance of a personalized connection request referencing the podcast. 00:41:03 - Favorite Movie and Personal Insight Hannah shares her all-time favorite movie, Elf, and how it always makes her laugh. Mario highlights the importance of mentioning Elf when reaching out to Hannah, providing a personal touch in sales interactions. 00:41:44 - Podcast Closing and Call to Action Mario thanks the audience for listening and encourages them to leave a 5-star rating and review for the podcast. He also promotes the use of FlyMSG to increase productivity. Reimagining Team Structure for Results Nooks challenges traditional sales models with a unique SDR-to-AE ratio, tailoring team size based on pipeline generation and conversion rates. This innovative approach, combined with a focus on hiring the right talent and investing in productivity tools, has fueled their sales success. Building a Winning Sales Culture The episode emphasizes the importance of cultivating a vibrant calling culture and using multiple sales channels. Consistent preparation, personalized outreach, and embracing technology like AI-driven coaching and content tools empower teams to create genuine connections and drive better results. The resources mentioned in this episode are: Connect with Hannah Willson on LinkedIn and mention specific insights from the Modern Selling podcast to start a meaningful conversation. Download FlyMSG at flymsg.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Give the Modern Selling Podcast a five-star rating and review on iTunes to show support and help others discover the valuable content. Reach out to Nooks for more information on their comprehensive AI platform for outbound-related activities, such as parallel dialer, AI bots for coaching, and AI prospector tool for automated list building and research. Watch the movie Elf for a good laugh and a fun time. Enjoy unlimited access until May 30th     Enjoy unlimited access until May 30th     Enjoy unlimited access until May 30th  

"It's not about throwing tech or SDRs at the problem. If your teams aren't aligned, your content isn't differentiated, and your ICP isn't predictive, you'll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results Kerry Curran sits down with Kristina Jaramillo, President of Personal ABM, to dive deep into the real meaning of an account-based go-to-market strategy (GTM) and why tech platforms alone won't fix your revenue challenges. Kristina reveals why many B2B teams misfire with ABM—treating it as a marketing campaign or demand gen add-on rather than a full-funnel revenue strategy. She breaks down: The difference between segment-level intent and predictive ICP How to build messaging that teaches for differentiation not just against competitors, but against the status quo Why content needs to align with enterprise priorities, not just pain points How to activate and align sales, marketing, and customer success for long-term customer value Why expansion and retention need the same strategic rigor as net-new acquisition Whether you're in SaaS, services, or B2B tech, this episode will help you rethink how your team is going to market and who you're truly built to serve.

Show Notes: Alex Lugosch and Ilya Druzhnikov, founders of True PMF, explain that True PMF is a rapid prototyping and discovery service for startups and established companies who are releasing a new product or testing a new market and don't have the tools or six to eight months to try new experiments for product market fit. The firm uses cold calling tools to test out different ideas and pitches to potential clients, focusing on understanding the reactions of potential buyers. Ilya explains how their tool saves time and money by improving the cold call process. First Steps in a Cold Call Strategy Alex and Ilya work with a founder to identify their target audience and use tools like ZoomInfo to gather a list of people that fit that profile. They then use cold calling tool to test out different ideas and iterate different pitches to potential clients. They also train the founder to do cold calls, helping them understand the process and find what resonates with potential buyers. The firm often stacks rank lists of 20 audiences to test in the next 20 days, with each experiment taking about two sessions of an hour each. At a certain point, they do turnover, where the founder takes over to learn how to do the process. They use several list building services, data validation services, and dialers to build tight lists, accessing many people at the C-suite that most founders can only dream of contacting. Within one or two calls, they find that those people are picking up on their pitches and talking to them, which is a significant improvement from the traditional six-month process of trying to determine if something is a product market fit. The Cold Call Conversation and Analysis Ilya explains the process, beginning from when they contact the founder, building the initial list, finding direct phone numbers for 80-100 people, and loading them into their enterprise-grade tech stack that few startups can afford.  He goes on to explain how they start the conversation.  They try to make the pitch relevant to the founder and explain that their solution could save time and money while having a positive impact on the bottom line. After the call, the transcript goes directly into the AI model, which produces an analysis of the conversation and offers recommendations on how to proceed. The next step is to determine the outcome of the call. In a typical calling session, there are sometimes upwards of 14 or 15 connects. As the conversation gets closer to the target, the conversations become more rich, with more follow-up emails, scheduled demos, and referrals. It's an iterative process until discovering the audience is interested in the topic and/or the call can be referred to the right person. Cold Calling Techniques The conversation turns to the importance of effective cold pitching techniques. They mention the importance of recognizing what's currently relevant to the client. They also discuss the concept of partnering one person to take a pitch and then alternate to the other person without giving feedback. The key to getting better at cold pitching is focusing on the elements that work in the previous pitch. This technique can be applied to other situations as well, such as listening to each other's tone of voice and understanding their preferences. Alex emphasizes that these techniques are not meant to scale sales but to provide relevant information about messaging and product features that can be used in outbound campaigns that are scalable, such as emails, LinkedIn messages, or conferences. Ilya and Alex give an impromptu example of an opening conversation with mid-market private equity owned portfolio companies. Ilya explains that their informs more effective marketing strategies. This approach helps clients narrow down their ideas about the persona, develop stronger content that connects with their target market(s),  and ensures that their marketing efforts are highly effective. Cost of SDRs Cold Calling The discussion revolves around the cost of cold calling sales development representatives (SDRs) and their effectiveness in B2B product spaces. Emphasis is placed on understanding the messaging and the potential for managing costs. They mention a company with 400 clients across Europe that raised over $50 million and had six SDRs, but none of them were effective. They also mention that a multinational tech startup with a large B2B sales team cannot afford six CROs to run their sales team. They advise against giving cold calls to unskilled SDRs, as they may not be adaptable enough to handle complex situations. However, cold calling is a good prototyping tool, as it allows companies to reach a wider audience, gain insights and understanding of their market, and potentially increase their revenue. Examples of How TruePMF Serves Clients Alex and Ilya initially focused on high-growth e-commerce brands, but later discovered that they needed to target established e-commerce brands looking for margin expansion. They created a new list of these brands and tested it with CTOs, which proved more relevant. Then, they called private equity partners, specifically tech stack operating partners, to expand their reach. This allowed them to sell their solution across multiple brands. Another example is a smaller company with 20 clients, all big enterprise clients, looking to sell to private equity firms. Ilya also discusses the process of selling a product before building it, and emphasizes the importance of honesty and transparency in the sales process.   About the Founders of TruePMF.com Alex Lugosch, a FinTech founder and executive at a wholesale, e-commerce company, and the B2B credit space, and Ilya Druzhnikov, a serial entrepreneur and angel investor, have both been working with founders and CEOs to help them understand Product Market Fit. They have worked in various industries, including B2B wholesale, e-commerce, and angel investing. The website, Pmf.com, is by referral only, and they have a bias for working with serious people who are serious about their business. They require founders to attend every call, including the CEO, Chief Revenue Officer, and Head of Sales. The company has sold their product to 400 companies across Europe and is coming to the United States. Timestamps: 00:02: Introduction to True PMF and Their Unique Approach 03:28: Explaining the True PMF Service  06:35: Detailed Walkthrough of the Process 10:47: Iterative Improvement and Audience Targeting  16:29: The Role of Cold Calling in Business Development  34:04: Client Examples and Success Stories  40:23: Background of Alex and Ilya  Links:  Website: https://truepmf.com/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

In this episode Vlad and Andrei are going to share a live ABM case study of our client, Customs4trade, presenting an ABM program to engage and land enterprise sales opportunities.

How can AI support outbound sales without losing the human touch?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what's working and what's still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.In this episode, we cover:Why AI agents can't fully replace human SDRs (yet)How to personalize AI-generated emails so they don't sound templatedThe tools and workflows powering scalable outbound salesBrandon's mindset-first approach to hiring and team growthLessons from building backend operations to support rapid scalingIf you're looking to use AI without losing your brand's voice or your prospect's attention this episode is packed with smart strategies and lessons from the front lines.

In this episode, Marcus speaks with Avner Baruch about the invisible costs of misalignment in go-to-market functions and why focusing on traditional sales metrics like ARR and conversion rates often misses the point. Avner shares his journey into sales enablement and how it led him to develop a methodology called Project Moneyball, which digs beneath surface metrics to uncover the real issues. By factoring in soft skills, time management, and process adoption, this approach helps teams identify problems much earlier, often during onboarding, rather than waiting months for reports to catch up. Key Themes Explored:

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.comHey, I'm Ray Green. I'm a strategic growth specialist for B2B companies.Since this is social media and anyone can claim anything, here's a quick rundown of my background:Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.comSales & Sales Management Expert in Residence at the world's largest IT business mastermind.Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.comThis video is about building resilience as a crucial skill for outbound sales professionals who face constant rejection and failure as part of their daily work. I share seven practical strategies I've learned throughout my career to help salespeople bounce back from setbacks, including taking feedback constructively, managing expectations, not taking rejection personally, focusing on controllable factors, using scripts effectively, establishing pre-game rituals, and creating an alter ego to handle difficult situations.CHAPTERS00:00 - Challenges of Outbound Sales01:33 - Understanding Failure in Sales04:10 - Cultivating Resilience06:09 - Key Lessons for Building Resilience06:53 - Strategies for Resilience08:37 - Managing Expectations10:07 - Handling Rejection11:34 - Controlling Your Response13:43 - The Power of Scripts15:44 - Establishing a Pregame Ritual18:28 - Creating an Alter Ego

In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, strategic perspective to how modern go-to-market teams win mindshare before buyers are ready to buy. They dive into “mindshare marketing,” the challenge of measuring brand ROI, and why most of your market isn't in-market—and why that's exactly where your attention should be. Kelly also shares her thoughts on video's role in building trust at scale, the problem with attribution models, the shifting role of SDRs, and the impact (and ethical complexity) of AI influencers. If you care about building long-term success in a noisy, AI-driven world, this one's packed with real talk and actionable insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyhcheng/Check out the Goldcast Website: https://www.goldcast.io/

In a new episode of “Path to Market”, our Director Natasha Lytton and her co-host Micah Smurthwaite, Partner at Pipeline Ventures are joined by Ryan Lieber, an experienced Go-to-Market Leader and one of Snowflake's earliest employees and its first SDR.Together they discuss Snowflake's impressive growth trajectory, the challenges and strategies of category creation, key sales methodologies like MEDDPICC, the best approaches for scaling internationally, and cross-functional sales efforts. Ryan shares his experiences from joining Snowflake when it was an unknown startup in 2014 to its current status as a data giant with over 7,000 employees and a market capitalization of over $50 billion.He also delves into when and how founders should hire their first SDRs and sales leaders, the metrics for measuring their success, and the role of marketing alignment in scaling sales. Moreover, he emphasizes the importance of understanding regional cultural and communication nuances, and how to leverage partnerships in new markets.Lastly, Ryan discusses his current role leading Snowflake's startup program in Europe, aiming to help next-generation data-intensive startups succeed using Snowflake's data cloud.

Thinking about adding AI SDRs to your sales team? In this episode, we break down what actually works—and what doesn't—when implementing AI in your sales development process. From common onboarding mistakes to where AI truly shines (and stumbles), here's what you need to know before you plug it in. Articles mentioned in the episode:11x CEO Hasan Sukkar steps down - https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/Artisan Raises $25M Series A - https://www.forbes.com/sites/dariashunina/2025/04/09/artisan-raises-25m-to-replace-repetitive-work-with-ai-employees/11x.ai Review worth the hype? - https://saassalesdirector.medium.com/11x-ai-review-worth-the-hype-a33e89a9716f Never miss a new episode, join our newsletter on revenueformula.substack.com (00:00) - Introduction (01:21) - Implementing AI SDRs (03:51) - The state of AI SDR vendors (05:58) - AI fatigue is real (07:15) - The AI SDR in your funnel (10:50) - Where the AI is actually better than your team (13:03) - Onboarding and training AI (20:04) - Project managing AI SDRs (24:12) - Wrapping up

Jesse shares real strategies for SDRs looking to break into AE roles, drawing from his own journey from SDR > SDR Leader > Enterprise AE.SPONSORS:• Surfe (LinkedIn Prospecting Streamlined) - SP promo link: https://www.surfe.com/?kfl_ln=jesse-woodbury EPISODE LINKS:• Book FREE 1:1 Coaching Intro with Jesse: https://calendly.com/jessewoodbury/1-1-coaching-overviewCONNECT WITH JESSE: • LinkedIn: https://www.linkedin.com/in/jessewoodbury/ • Website: https://jessewoodbury.com/HELP GROW SP: • Join Sales Players Slack Community: https://www.launchpass.com/saas_sales_players/free • Get a weekly email from SP: https://www.salesplayers.co/ • Subscribe! • Leave a rating, write a review, and share • Check out the above sponsors, it's the best way to support the showGUEST HIGHLIGHTS:Morgan J. Ingram, Chris Orlob, Ian Koniak, Jeb Blount, Brandon Fluharty, Scott Leese, Sarah Brazier, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Patrick Baynes, Jeroen Corthout, Nate Nasralla, Gabe Lullo, Vince Beese, Brandon Bornancin, Girish Redekar, Guillaume Moubeche, Lloyed Lobo, Corey Quinn, Danny Delvecchio, Tom Slocum, Todd Busler, Richard Harris, Krysten Conner, Dan Goodman, Kris Rudeegraap, Rachit Kataria© Sales Players, LLC

This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits. Key Takeaways:Don't sleep on meta ads. If your ICP is on Instagram, those ads can be some of the cleanest and most effective ads to drive pipeline, especially if you have quality creative. Virtual Summits, or essentially a stack of webinars, are a great way to get emails and drive pipeline if you are truly offering great content. Sell the vision, not the product. A focus on features, instead of stories, is rarely the way to go. Quote:“  I would not have said this a year ago, when I first joined the company - number one is our meta, paid meta spend. I came to this company and I saw how much we were spending on Meta, and I was like, whoa, what the hell are these people doing? They're making mistakes left and right. Nope. We drive a majority, or a lot, I shouldn't say a majority, a lot of our qualified pipeline through our Meta spend. Our Meta spend also acts as our top of funnel awareness driver.  When we turn off meta, we basically turn off the ability of our SDRs and our BDRs to convert people to SQLs. It is invaluable. So number one, my marketing team is like rallied around creating incredible creative for Meta.”Episode Timestamps: *(03:51) The Trust Tree: Making sure customers have confidence in you*(12:12) The Playbook: The power of Meta ads*(33:10) The Dust Up: Standing up to brilliant founders*(41:01) Quick Hits: Jen's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jen on LinkedInLearn more about SupersideLearn more about Caspian Studios

Send us a textIn this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.What you'll learn in this episode:Why branding was once seen as a liability—and what changedHow to define brand in a world beyond logos and colorsTactics for involving your entire team—from SDRs to interns—in brand expressionHow Logan treats brand like part of the funnel, not something that floats above itReal examples of metrics they use to gauge branding effectivenessWhy switching off brand spend is like stopping rehab after knee surgeryHow employee advocacy and content creation directly drive engagementWhat makes cold outreach more effective when backed by brand awarenessWhy Solutionreach had to reintroduce themselves despite 25 years in the industry

In this episode of Fullfunnel Live, we discussed with sales leader the role of sales in ABM.Listen to learn:•⁠ ⁠The role of AEs and SDRs in the ABM program•⁠ ⁠The most successful account-based sales playbooks: key activities and metrics•⁠ ⁠How sales should collaborate with marketing in ABM

In this short segment of the Revenue Builders Podcast, we revisit the discussion with Matt Nolan, CRO of Redwood Software, to discuss what it really takes to scale a revenue organization beyond the $200M mark. Matt shares what he's learned stepping into the CRO role—shifting from deal-maker to system-builder, navigating cultural integration post-acquisition, managing board dynamics, and building trust through authentic leadership. If you're a sales leader, aspiring CRO, or operating in a private equity-backed company, this candid conversation is loaded with actionable insights.KEY TAKEAWAYS[00:00:30] The shift from deal involvement to systems thinking as a CRO[00:01:40] Navigating complexity: PLG, SLG, and assisted motions in one org[00:02:15] Tackling organizational friction points no one else can move[00:03:00] Building credibility with a board that has a different go-to-market background[00:03:45] The challenge of balancing learning vs. initiating change as a new leader[00:05:00] Why being authentically yourself is the best leadership strategy[00:06:15] How to build trust without gutting legacy teams[00:06:45] Culture wins: no account conflicts, cross-region harmony, and shared mission[00:07:15] Going from “best kept secret” to magic quadrant leaderQUOTES[00:01:45] “My job is to go turn all the ‘what's not working' into ‘what's working.'”[00:02:10] “There are some rocks in the business that only the CRO can move."[00:03:05] “You've got to earn trust to make big moves—especially when your vision differs from the board's.”[00:05:00] “The only way to do it is to be yourself—even if that means being more open than most."[00:06:50] “I'm proud of a very corny thing: no account conflict has ever escalated to me in three years.[00:07:00] “We were the best kept secret in software—now we're in the magic quadrant.”Listen to the full conversation through the link below:https://revenue-builders.simplecast.com/episodes/navigating-the-cro-role-while-building-a-great-culture-with-matt-nolanEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDCCheck out Force Management's Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

FOUR ACTIONABLE TAKEAWAYS: Schedule Everything: Cold call success starts with structure. Use scheduled power hours, follow-ups, and prospecting blocks to bring order and focus to your SDRs' day. Create Rituals That Boost Energy: Host a weekly kickoff meeting to align the team, recognize wins, and run call reviews. Energy is everything—ritualize it. Hold Reps to Input Standards: 150 dials per day is the expectation. If reps fall short, diagnose whether it's a skill, will, or workflow issue and address it head-on. Use Your Top Reps as the Spark: Find your believers and get them dialing in public. Team momentum starts with a few people on fire—and then it spreads. COLIN'S PATH TO PRESIDENT'S CLUB: SVP of Revenue, Orum VP of Sales, Namely Senior Director of Sales, Namely Sales Manager, Zocdoc Sales Executive, Zocdoc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal