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Today's message comes out of the Motivation Science Center at Columbia University and is inspired by Heidi Grant Halvorson and her research on Motivation. This is all about 8 motivational challenges that will help shift your mindset and focus to improve effectiveness.
Dr. Heidi Grant, Global Director of Research and Development at the Neuroleadership Institute and Associate Director of the Motivation Science Center at Columbia University, joins host Laura Zarrow to discuss her new book, "Reinforcements: How to Get People to Help You" and how we can apply these tactics in the workplace on Women@Work. See acast.com/privacy for privacy and opt-out information.
How do you feel about asking for help? For most of us, asking for help feels uncomfortable, mainly because we expect we’ll be rejected when we ask. Yet there's a good chance we're wrong. Heidi Grant, social psychologist and author of the book, Reinforcements: How to Get People to Help You, explains that a lot more people want to help us than we tend to predict. It’s the way we ask for help that determines the result, and that’s where Heidi’s practical tips can make all the difference. Heidi is Chief Science Officer of the NeuroLeadership Institute and Associate Director of the Motivation Science Center at Columbia University. She’s the author of a number of books, including No One Understands You and What to Do about It and Nine Things Successful People Do Differently. In this interview we discuss: How our brains process social pain -- rejection, exclusion, not feeling valued or respected -- using some of the same areas of the brain as physical pain Why fears of social pain -- rejection, exclusion, not feeling valued or respected -- can prevent us from asking for help How we’re twice as likely to get help from strangers as we think -- we tend to underestimate how much others want to help us How we often underestimate the likelihood that someone will help is because we focus on how onerous the task is We also underestimate the social cost of someone saying no to our request How helping others feeds into a desire to connect and feel good about supporting someone else in their work There are three responses we can have when someone asks for our help: (1) no; (2) yes, but I don’t want to because I have to; and (3) yes, and I want to and it feels rewarding When you ask for help, don’t make it weird by being overly apologetic -- it makes the helper feel uncomfortable How offering a reward can make the helper feel like it’s an exchange or a transaction rather than something they’d want to do for you How offering a reward for someone’s help can shift the motivation they have from wanting to help for the sake of helping to wanting to help only if they get something in return Why we should ask again even if someone has already turned us down -- especially if they’ve turned us down - because they often feel guilty and will want to help the next time How we may not be getting the help we need because we aren’t letting others know we need their help -- they may be completely unaware The fact that nothing goes without saying, since others can’t read our minds to know we need their help The fact that someone may want to help but holds off so as not to offend Why we should be specific in asking for what we need and in asking the right person, rather than making general asks to a group of people Why your requests to meet up with someone just to pick their brain or chat may not be getting you the results you want Why it’s so helpful to communicate what you have in common with the person whose help you’re requesting, like shared goals, experiences, or identities How others are more inclined to help when they’re aware of the impact they’ll be having Why it’s so important to go the extra mile to make the help you seek rewarding to the other person -- that way it’s a win-win for both of you Links to Topics Mentioned in the Podcast http://www.heidigrantphd.com/ @heidigrantphd NeuroLeadership Institute Motivation Science Center at Columbia Business School Reach by Andy Molinsky Illusion of transparency Diffusion of responsibility If you enjoy the podcast, please rate and review it on iTunes - your ratings make all the difference. For automatic delivery of new episodes, be sure to subscribe. As always, thanks for listening! Thank you to Emmy-award-winning Creative Director Vanida Vae for designing the Curious Minds logo, and thank you to Rob Mancabelli for all of his production expertise! www.gayleallen.net LinkedIn @GAllenTC
“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to get involved and take action on this week’s episode of the On Brand podcast. About Heidi Grant Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of Reinforcements: How to Get People to Help You. Her previous books include Succeed, Nine Things Successful People Do Differently, Focus, and The Eight Motivational Challenges. She is Global Director of Research and Development at the Neuroleadership Institute. She continues to serve as Associate Director of Columbia’s Motivation Science Center and in that capacity now teaches Executive Education courses on topics related to her books. She received her PhD in social psychology from Columbia University. Episode Highlights Wait a minute. What does social science have to do with branding? “It’s all about influence,” reminds Heidi. As marketers we have to know how to “get people to act not just in their own self interest. We’re all trying to get people to help us and to do that we have to look at how brains work.” How to ask for help. “We all need to move people. As my editor at HBR said, getting people to do things is really what management is all about. People are more likely to help than you think.” So, what are we doing wrong? If people are more likely to help than we think, what are we doing wrong? “First, we’re reluctant to ask. A lot of times we make it weird. And there are a lot of ways to make it weird.” Heidi outlined why incentives and excessive apologies (“I hate that I have to ask you this … I’m sooooo sorry …”) often backfire. Marketers take note: She also explains why tote bag giveaways don’t have the intended impact. What’s one thing we can if we want to get better at motivating people to help us? “People don’t know you need help. No one’s a mind reader. Your requests must be elicit and specific. People want to be good help givers.” For example, Heidi cites a study on why a specific appeal to “Spread the Net” (raising money for malaria nets) is stronger than a generic appeal to “Save the Children.” What brand has made Heidi smile recently? Heidi loves to laugh. She’s a fan of the GEICO George Washington ad, the Tide ads from the Super Bowl (featuring David Harbour), and, of course, The Onion’s Joe Biden articles. To learn more, go to heidigrantphd.com and check out her new book on Amazon or wherever books are sold. As We Wrap … Before we go, I want to flip the microphone around to our community …As we’re mentioning The Onion, let’s give a shout out to our episode featuring Eric Munn of Onion Labs. Thanks for being a guest Eric! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!
Facts are stacked like bricks to become a tower. Do you see it?But a story is a wave that takes you on a journey and leaves the memory of the tower far behind.Facts are solid. Stories are seductive. You will find the facts in the paragraphs below. You will find the stories in http://mondaymemo.wpengine.com/rabbithole/ (the rabbit hole.) A Harvard graduate, Maria Konnikova received her Ph.D. in psychology from Columbia. She is the recipient of the 2015 Harvard Medical School Media Fellowship and is a Schachter Writing Fellow at Columbia University's Motivation Science Center. Let me put it a little more “Texan.” Harvard Medical School believes in Maria enough to give her money. The Motivation Science Center believes in her enough to give her money. These big-league institutions are helping to fund her research. Conclusion: Maria Konnikova is neither a poser nor a lightweight. In her new book, The Confidence Game, Maria explains how cognitive scientists are proving that stories are the most effective way to get people to change their minds. Eric Barker of Wired magazine was impressed with Maria's book and followed it up with an interview. He talks about it in his blog, http://www.bakadesuyo.com/2016/02/how-to-tell-if-someone-is-lying/?utm_source=%22Barking+Up+The+Wrong+Tree%22+Weekly+Newsletter&utm_campaign=b3611feb85-lying_2_07_2016&utm_medium=email&utm_term=0_78d4c08a64-b3611feb85-56764633 (Barking Up the Wrong Tree.) “When people tell us stories we tend to let our guard down. We don't think we're being ‘sold' something, so we tend to go along for the ride. We quietly lose motivation to detect lies.” “When psychologists Melanie Green and Timothy Brock decided to test the persuasive power of narrative, they found that the more a story transported us into its world, the more we were likely to believe it… The more engrossed a reader was in the story, the fewer false notes she noticed. The sweep of the narrative trumped the facts of logic. What's more, the most engaged readers were also more likely to agree with the beliefs the story implied.” – Maria Konnokova, The Confidence Game Eric Barker's additional research included the following nuggets,“Nothing beats a story when it comes to convincing you of something…” “Our brains are wired to respond to stories…” “Paul Zak, the director of the Center for Neuroeconomics Studies, has found repeatedly that nothing changes our emotions and behavior like the flow of a good story…” “Keith Quesenberry at Johns Hopkins studied more than 100 Super Bowl ads to determine what the most effective ones had in common. The answer? They told a story.” Will you give me a couple of extra minutes today if I promise to teach you something valuable?I want to help you understand what is – and is not – a story. I want to help you attract more customers. I'd like you to compare this week's MondayMorningMemo – the one you're reading now – to last week's memo, Herbert and the Bullfight. http://mondaymemo.wpengine.com/herbert-and-the-bullfight/ (Herbert and the Bullfight) tells a story. This week's memo does not. This week's memo uses simile, “Facts are stacked like bricks…” and metaphor, “a story is a wave…” to make statements of fact more colorful. But it takes more than color to tell a story. You met several characters in this memo – Maria Konnokova, Eric Barker, Melanie Green, Timothy Brock, Paul Zak and Keith Quesenberry – but none of those characters took you on a journey. You never felt what they were feeling or saw the world through their eyes. You never identified with any of them. Nothing happens to them, so they remain unchanged. A story…1. has a character2. with whom you identify3. and a pivotal moment. (The best stories have a series of them.)4. As a result of these moments, the character...
Episode 096: Maria Konnikova – Con Artists: Why We Fall For It Every Time This episode is brought to you by Mizzen+Main. My newest favorite shirts are Mizzen+Main. I work out every day and I enjoy the feel of my workout clothes. These shirts feel exactly like my workout gear does. The 4 way stretch fabric is like no other dress shirt I’ve ever felt before. Originally I purchased one shirt to try them out. When someone told me they would feel like my workout clothes, I didn’t believe them. Then I ordered one… After feeling the shirt and wearing it, I immediately purchased 6 more button down dress shirts and two Henley’s. They are my best looking, best fitting, and certainly the best feeling shirts I’ve ever worn. I promise you will agree after trying one on. A few Mizzen+Main shirts would make for a great gift for anyone who wears button down shirts. After you try 1 or 3 out, send me a tweet @RyanHawk12 to let me know your thoughts! When you go to check out, use the code “ryanhawk” for free overnight shipping or if you want to buy 3 shirts (which is what I do), use the code “ryanhawk3” and you will receive $50 off! Maria Konnikova is one of the most intelligent people I’ve spoken to on The Learning Leader Show… In addition to that, she expresses her thoughts in both an entertaining and educational way. If time would have permitted, I would have spoken to Maria for hours. The topic of “con-men” is something Maria has studied for years. Her newest book, “The Confidence Game” is a fascinating look into the lives of people who con others for a living. Maria interviewed many of them first hand. We discussed this in detail on this episode. This fascinates me. I loved learning more about this from Maria. Maria Konnikova is a contributing writer for The New Yorker, where she writes a regular column with a focus on psychology and culture, and is currently working on an assortment of non-fiction and fiction projects. Her first book, Mastermind: How to Think Like Sherlock Holmes was a New York Times bestseller and has been translated into eighteen languages. It was nominated for the Agatha Award and the Anthony Award for Best Non-fiction and was a Goodreads People’s Choice Semifinalist for 2013. Her second book, The Confidence Game was released January 12, 2016. Her writing has appeared online and in print in The New Yorker, The Atlantic, The New York Times, Slate, California Sunday, Pacific Standard, The New Republic, The Paris Review, The Wall Street Journal, Salon, The Boston Globe, among numerous other publications. Maria is a recipient of the 2015 Harvard Medical School Media Fellowship, and is a Schachter Writing Fellow at Columbia University’s Motivation Science Center. She graduated magna cum laude from Harvard University, where she studied psychology, creative writing, and government, and received her Ph.D. in Psychology from Columbia University. She previously worked as a producer for the Charlie Rose show on PBS. Episode 096: Maria Konnikova – Con Artists: Why We Fall For It Every Time Subscribe on iTunes or Stitcher Radio The Learning Leader Show “Men on first dates are beautiful targets for con-artists.” In This Episode, You Will Learn: All con artists are Narcissistic, Entitled, and Machiavellian Victims of con artists are not what you think The process for studying and writing a phenomenal book about this topic Why and How Lance Armstrong is still conning us The red flags to look out for Why guys on first dates are beautiful targets for con artists Her firsthand experience with a con artist while on a date The Grandparent scam and how to prepare for it What could we use for good from this knowledge? Persuasion, building emotional rapport, being a great listener – Cons are great at this The “Foot In The Door” Technique and why it works Has Maria ever been conned? Her answer is interesting and will make you think about yourself and if you’ve been conned (You probably have) “If it seems too good to be true, it is.” Continue Learning: Go To Maria’s website: MariaKonnikova.com Read: The Confidence Game Read: Mastermind - How To Think Like Sherlock Holmes Follow Maria on Twitter: @mkonnikova You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 085: Jessica Lahey – Why Your Parenting Style Is Wrong Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content. Clayton Morris is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From MariaKonnikova.com Maria is a contributing writer for The New Yorker, where she writes a regular column with a focus on psychology and culture, and is currently working on an assortment of non-fiction and fiction projects. Her first book, Mastermind: How to Think Like Sherlock Holmes (Viking/Penguin, 2013), was a New York Times bestseller and has been translated into eighteen languages. It was nominated for the Agatha Award and the Anthony Award for Best Non-fiction and was a Goodreads People’s Choice Semifinalist for 2013. Her second book, The Confidence Game, is scheduled for publication by Viking/Penguin on January 12, 2016. Her writing has appeared online and in print in The New Yorker, The Atlantic, The New York Times, Slate, California Sunday, Pacific Standard, The New Republic, The Paris Review, The Wall Street Journal, Salon, The Boston Globe, The Observer, Scientific American MIND, WIRED, and Scientific American, among numerous other publications. Maria is a recipient of the 2015 Harvard Medical School Media Fellowship, and is a Schachter Writing Fellow at Columbia University’s Motivation Science Center. She formerly wrote the “Literally Psyched” column for Scientific American and the popular psychology blog “Artful Choice” for Big Think. She graduated magna cum laude from Harvard University, where she studied psychology, creative writing, and government, and received her Ph.D. in Psychology from Columbia University. She previously worked as a producer for the Charlie Rose show on PBS. She still, on occasion, writes in Russian.
Social psychologist and associate director of the Motivation Science Center at Columbia Business School, Heidi Halvorson speaks about what successful people do differently. Highlights: How to embrace risk when it doesn't come naturally What mentally tough people do (and don't) focus on in achieving their goals The one word leaders can use with their team (and themselves) to encourage grit What is realistic optimism and how to use it
Jason Hartman interviews research scientist, Heidi Grant Halvorson regarding the science behind human motivation and success. There are many successful people in the world who are highly motivated and have concise goals, but how many actually understand why they're successful or why they fail? The common belief is that certain people are just genetically wired to succeed or fail. Heidi states this is not entirely the case and shares the findings of scientific research on achievement. She talks about strategies that people use, principles that people can count on and apply to their own life, and states that our own intuition about what helps us succeed or causes us to fail can often be incorrect. It's not about ability or IQ. Heidi explains the psychological factors behind how people react to challenges, the beliefs and mindsets that people have as they try to reach a goal. Defining success is personal, dependent on an individual's sense of well-being, lasting happiness and autonomy. She says it's important to be specific about goals, to break them down into manageable, specific pieces that are planned out with when and where, and taking the time to define success for ourselves. Jason and Heidi also discuss the relationship between money and happiness, expressing that there is a money point where it does make it easier to make choices and pursue the things individuals find interesting in life, plus containing a sense of accomplishment and opening the door to help others. Unhappiness comes about when a person makes and uses their money for the wrong reasons, lacking sensibility, leading to dissatisfaction. Heidi emphasizes motivation and realistic goals are important. Jason shares his own opinion on wealth, noting that, on the one hand, having more “things” can actually become a burden, but it does allow a person to help others and create experiences and memories. Heidi states that what people do with their wealth is the important factor for fulfillment and happiness. Heidi Grant Halvorson is a rising star in the field of motivational science. She is a an Expert Blogger for Fast Company, The Huffington Post, and Psychology Today, as well as a regular contributor to the BBC World Service'sBusiness Daily, the Harvard Business Review, and SmartBrief's SmartBlog on Leadership. Her writing has also been featured on CNN Living and Mamapedia. Heidi is also Associate Director of the Motivation Science Center at the Columbia University Business School. In addition to her work as author and co-editor of the highly-regarded academic book The Psychology of Goals (Guilford, 2009), she has authored papers in her field's most prestigious journals, including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin,European Journal of Social Psychology, and Judgment and Decision Making. She has received numerous grants from the National Science Foundation for her research on goals and achievement. Her work has been praised by Carol Dweck and Matthew Kelly, among many others. Dr. Grant Halvorson is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She gives frequent invited addresses and speaks regularly at national conferences, and is available for speaking and consulting engagements, primarily in education, marketing, and management. She received her PhD in social psychology from Columbia University.
Heidi Grant Halvorson is a social psychologist and Associate Director of the Motivation Science Center at Columbia Business School. She is the author of four bestselling books, including "Nine Things Successful People Do Differently" and her new book No One Understands You and What To Do About It." In this interview, we discuss the cognitive biases that make authentic interactions so difficult...and what to do about it.
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast. About Heidi Grant Halvorson Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book No One Understands You and What To Do About It, as well the national best-seller Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School’s Motivation Science Center, and a frequent contributor to Fast Company, Harvard Business Review, and Business Insider. Heidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University. As We Wrap … Recently Andrea D. Smith tweeted after listening to last week’s interview with Siegel+Gale’s David Srere saying that she “loved it.” Thanks Andrea! We love hearing that. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!
Heidi Grant Halvorson is Associate Director of the Motivation Science Center at the Columbia Business School. She is co-author (with E. Tory Higgins) of Focus: Use Different Ways of Seeing the World for Success and Influence. In this interview, we talk about the two different motivational focuses people can have on the world, how it affects their behavior, and how mastering these two perspectives can make you a better teammate, leader and even spouse.
Dr. E. Tory Higgins, the Stanley Schachter Professor of Psychology, Professor of Business, and the Director of the Motivation Science Center at Columbia University, speaks at the Psychology Department Colloquium, Spring 2008. Dr. Higgins presents a new theory of motivation which proposes that along with the experience of pleasure or pain (hedonic value), the strength of engagement one has with an object, individual or situation also contributes to its experienced value by influencing the experience of "motivational force" -- the intensity of the attraction to or repulsion from the target of value. He supports this theory through evidence from various disciplines showing how engagement strength creates value. A Q&A session follows. Dr. Higgins is introduced by Jennifer Mangels, Professor at the Department of Psychology, Baruch College. The event starts with a brief introduction by Professor Loren J. Naidoo, Department of Psychology, Baruch College. The event takes place on February 4, 2008, at the Baruch College Vertical Campus, Room 8-215.
Dr. E. Tory Higgins, the Stanley Schachter Professor of Psychology, Professor of Business, and the Director of the Motivation Science Center at Columbia University, speaks at the Psychology Department Colloquium, Spring 2008. Dr. Higgins presents a new theory of motivation which proposes that along with the experience of pleasure or pain (hedonic value), the strength of engagement one has with an object, individual or situation also contributes to its experienced value by influencing the experience of "motivational force" -- the intensity of the attraction to or repulsion from the target of value. He supports this theory through evidence from various disciplines showing how engagement strength creates value. A Q&A session follows. Dr. Higgins is introduced by Jennifer Mangels, Professor at the Department of Psychology, Baruch College. The event starts with a brief introduction by Professor Loren J. Naidoo, Department of Psychology, Baruch College. The event takes place on February 4, 2008, at the Baruch College Vertical Campus, Room 8-215.