Podcast appearances and mentions of paul zak

In this episode, Dr. Paul Zak discusses his research on happiness and the power of 6 daily immersion moments.

How can leaders build unshakeable trust within their teams? What does it truly mean to thrive at work and in life? Join host Rohan Paul as he speaks with Dr. Paul Zak, a leading neuroscience researcher, professor, and author, about the crucial role of trust in organizations and his groundbreaking research on high-value moments. Discover practical insights on fostering psychological safety, the power of in-person connections, and how to cultivate an environment where employees can truly flourish. Plus, learn about Dr. Zakl's free 6S app, designed to help you build emotional resilience. Don't miss this insightful conversation packed with actionable takeaways for better leadership and a more fulfilling life!

Over het boek "Maak van Verhalen Je Superkracht"Het boek "Maak van Verhalen Je Superkracht" door Ria van Dinteren en Jeanne Bakker is nu verkrijgbaar! Anders dan vele andere storytelling boeken die zich verliezen in complexe modellen zoals de Hero's Journey met zeventien stappen, kiest dit boek bewust voor een eenvoudige en praktische aanpak. In plaats van te beginnen bij het verhaal, beginnen zij bij de luisteraar - want wat wil je laten landen? Met drie duidelijke verhaaltypen en praktische technieken maakt dit boek storytelling toegankelijk voor iedereen die impact wil maken met zijn of haar verhaal.In deze eerste aflevering duiken Jeanne en Ria van Dinteren in de fascinerende wetenschap achter storytelling. Ontdek waarom verhalen zoveel beter blijven plakken dan PowerPoint slides en Excel sheets!Luister en ontdek:Waarom verhalen zo'n krachtige impact hebben op ons breinHoe de neurotransmitters dopamine en oxytocine ons tot actie aanzetten bij het horen van een goed verhaalWaarom emoties ervoor zorgen dat verhalen beter worden onthoudenDe "cerebrale cinema" die in ons hoofd afspeelt bij het luisteren naar verhalenUitgelichte quote: "Ja, een verhaal kan tot actie aanzetten, mits goed verteld."Genoemd in deze aflevering:Paul Zak, neurowetenschapper en auteur van "Immersion"Het belang van vertrekken vanuit je luisteraar in plaats van wat jij wilt vertellenVolg ook de masterclasses van Ria en Jeanne om je storytelling-vaardigheden verder te ontwikkelen. Want zoals ze zeggen: "Je kunt niet leren zeilen aan de kant!"Lees hier het blog dat bij deze podcast hoort op onze Brainsnackshttps://www.brainbakery.com/brainsnacks/verhalen-vertellen-effectiever-dan-je-denktCheck Ria's LinkeIn: linkedin.com/in/riavandinterenBestel het boek hier: https://www.thema.nl/boek-maak-van-verhalen-je-superkracht/Support the show

Join us as we sit down with culture activation expert Tim McCleary to uncover the secrets of successful organizational change! Discover how to get your team on board by understanding their emotional journey and giving them the freedom to shape the change within a supportive framework. We'll also explore how trust and a positive work environment can supercharge your company culture and lead to lasting success. Don't miss out on these actionable strategies to empower your employees and create a brighter future for your organization!Timestamps: (00:05) - Michael introduces Tim McCleary, a culture activation expert.(00:57) - Discussion of the grief cycle's role in change.(02:25) - Tim talks about the importance of involving employees in change.(04:30) - Explanation of culture change activation and its methodology.(06:55) - Tim mentions three key reasons change initiatives fail.(13:40) - Concept of shock and denial in change management.(14:10) - Michael inquires about the distinction between mission and purpose.(15:55) - Tim underlines the importance of experimentation in change.(21:25) - How ownership and activation are realized through change stages.(28:00) - Tim shares insights from his GE brand director experience.(30:22) - The impact of trust on team dynamics and productivity.(36:23) - Approach to designing immersive offsite experiences.(41:17) - Exploring the neuroscience of trust with Paul Zak's research.(49:16) - Tim discusses freedom within a framework concept.(54:46) - An example from a major bank's frontline employee involvement.(01:02:42) - Tim shares how trust alters behavior and team collaboration.(01:05:38) - Michael wraps up with ways to connect with Tim.Links and Resources:Tim McCleary | LinkedInCulture Activation Company | The Involvement PracticeSponsor Links:InQuasive: http://www.inquasive.com/Humintell: Body Language - Reading People - HumintellEnter Code INQUASIVE25 for 25% discount on your online training purchase.International Association of Interviewers: Home (certifiedinterviewer.com)Podcast Production Services by EveryWord Media

Send us a textWelcome to Season 6 "Cultivating a Trust Mindset" series of The WEBB Remedy Podcast.  Meet "The WEBB Remedy" hosts:Stephanie Terry, Executive Director and Co-Founder of WEBB SquaredRinnie Orr, Associate Director and Co-Founder of WEBB SquaredAt WEBB Squared, we've made “trust” the focal point of our theme this year: "With Trust, We Bridge the Gap; With Equity, We Move Forward." It's a simple statement, but trust is not always as straightforward as it sounds. When it comes to building businesses, particularly for Black and Brown entrepreneurs, trust plays a pivotal role in overcoming systemic barriers — the kind that have been shaped by history, policy, and culture.This season we share several conversations on trust. Trust is a mindset - and contrary to what people believe - trust is not some soft, elusive quality that you either have or you don't.  Trust - though it is easily destroyed, it can be built -it can be restored, and when that happens, not only do your relationships grow, so do opportunities and efficiency in terms of business. Trust is a tangible, actionable asset that you can create.  Today's conversation examines:research on trust, chemistry, and science through the study by Paul Zak in the Harvard Business Review The Neuroscience of Trust.  key behaviors that create trust in our workplaces and businesses and how these behaviors influence performance, create bonds, and strengthen relationships.Support the showThank you for listening.... Feel free to contact us with your thoughts, questions, or more. We would love to hear from you. Please contact rinnie@webbsquared.org

The conversation delves into the critical relationship between purpose, meaning, and trust in the workplace, emphasizing that joy on the job arises from engaging in purpose-driven work with a trusted team. Britt Andreotta, an internationally recognized thought leader, shares her insights on how individuals can find their purpose and align it with their work, especially in the aftermath of the pandemic, which has prompted many to reflect on their values and career choices. The episode explores the difference between hedonic well-being, characterized by immediate pleasure, and eudaimonic well-being, rooted in long-term meaning and fulfillment. Britt discusses the various misconceptions surrounding purpose, such as the belief that it must be lofty or easily discovered, highlighting that finding purpose is often a gradual journey shaped by personal and external influences. Managers and leaders are encouraged to foster an environment that clarifies organizational purpose and builds trust among teams, ultimately leading to improved employee satisfaction and organizational success.Britt Andreotta's discussion on the significance of purpose in the workplace resonates deeply in today's rapidly changing work environment. She articulates that joy at work is not a mere byproduct of job satisfaction but rather a result of engaging in purpose-driven work with a trusted team. By referencing the work of Paul Zak, Andreotta emphasizes how psychological safety and trust are essential ingredients for fostering an environment where employees can thrive. The conversation reveals that organizations must prioritize clarity of purpose in their missions to ensure that every team member feels connected to a greater goal. This connection not only enhances individual morale but also drives collective success, as employees are more likely to engage fully when they understand how their work contributes to the organization's objectives.The episode further delves into the difference between hedonic and eudaimonic well-being, with Andreotta explaining how short-term happiness must be balanced with long-term fulfillment derived from meaningful work. This balance is increasingly crucial as people reflect on their lives, especially in the wake of the pandemic, which has prompted many to seek deeper meaning in their professional roles. Andreotta's insights challenge traditional notions of success, inviting listeners to reconsider what it means to lead a fulfilling life at work. She encourages individuals to reflect on their core values and how these can align with their professional paths, offering a roadmap for achieving personal and organizational alignment.Moreover, Andreotta offers valuable strategies for managers looking to cultivate a purpose-driven culture. She stresses the importance of understanding employees' motivations and facilitating open conversations about purpose. By creating a supportive environment where relationships are nurtured, organizations can significantly enhance employee engagement and retention. The episode serves as a powerful reminder of the profound impact that purpose-driven work can have on individuals and organizations alike, urging leaders to embrace this shift for the benefit of their teams and their broader communities.Takeaways: Purpose-driven work is essential for fulfillment, but it's important to balance it with happiness. The journey to discover one's purpose is often gradual and may involve trial and error. Organizations that emphasize purpose and social responsibility see higher employee retention and satisfaction. Building trust within teams is crucial for creating a positive work environment and achieving goals. Managers should actively engage with employees to understand their values and what motivates them. Eudaimonic well-being, characterized by meaning and purpose, is necessary for long-term satisfaction....

Join Dr. G and Dr. Paul Zak as they dive into the world of emotional fitness, mental health, and the science of social connections. Together, they explore how community, purpose, and presence can transform lives and boost happiness. From wearable tech to practical tips for building stronger relationships, this channel is your guide to living a more connected and fulfilling life. Discover how to thrive in a modern world by embracing joy, authenticity, and the power of human connection. Subscribe for insightful conversations that inspire growth and well-being! #mentalhealth #wellness #healing Paul Zak https://pauljzak.com/ Sign up for our newsletter! https://drchristiangonzalez.com/newsletter/ ==== Thank You To Our Sponsors! Timeline Visit https://timelinenutrition.com/drg and use code DRG to get 10% off BON CHARGE Visit https://us.boncharge.com/products/red-light-face-mask and use code DRG for 15% off storewide ==== Timestamps: 00:00:03 - Introduction to Mental Health Discussion 00:00:32 - Current State of Mental Health Crisis 00:01:44 - Factors Contributing to Mental Health Decline 00:03:24 - Importance of Community and Social Connections 00:06:07 - Introducing the Emotional Fitness Concept 00:14:04 - The Importance of Being Present 00:16:16 - Emotional Fitness and Workplace Productivity 00:19:14 - Emotional Growth Through Challenges 00:23:56 - Introduction of Wearable Technology 00:28:02 - Balancing Trauma Work with Joy and Play 00:29:34 - Social Networks vs. Smoking: A Surprising Comparison 00:32:12 - Building Strong Social Relationships 00:35:08 - Volunteering as a Way to Connect 00:37:45 - Taking the Next Step: Inviting Neighbors for Coffee 00:40:04 - Emotional Responses: In-Person vs. Virtual Connections 00:43:12 - Impact of Phone Addiction on Social Experiences 00:46:21 - Awareness of Emotional Anchors and Authenticity 00:49:10 - The Role of Purpose in Longevity and Happiness 00:52:48 - Chronic Stress and Its Effects on Presence 00:56:30 - Adventure and Intimacy in Relationships 00:57:17 - Introduction of the Aura Ring 00:58:17 - Tracking Positive Experiences 00:59:05 - Emphasis on Community and Joy in 2025 00:59:22 - Closing Thoughts and Gratitude

In this episode of the Crazy Wisdom Podcast, host Stewart Alsop is joined by Christopher Demetrakos, founder and CEO of Manzanita KK, a neuroscience-based marketing consultancy in Japan. Together, they explore a wide range of topics, including the evolution of marketing from intuition-driven strategies to neurochemistry-based resonance, the mechanics of human decision-making, and the implications of new technologies like LLMs and immersive advertising tools. They also tackle profound questions about societal shifts, cultural identities, and the future of humanity in an era of technological acceleration. For more on Christopher's work, you can find him under the username "Demetrakos" across LinkedIn, TikTok, YouTube, and other platforms.Check out this GPT we trained on the conversation!Timestamps00:00 Introduction to the Crazy Wisdom Podcast00:23 Understanding Gen Three Marketing00:57 The Role of Neurochemicals in Marketing01:20 Paul Zak's Contributions and Smartwatch Technology02:56 Insights on Consumer Behavior and Language03:39 The Conscious vs. Non-Conscious Mind08:09 Decision Making and Cognitive Traits11:20 Addressing the Demographic Crisis19:55 The Future of Media and Advertising24:26 Social Overstimulation and Its Consequences36:42 Audience Reactions and Cultural Observations36:57 The Concept of Individualism in Japan39:24 Living as an Expat in Different Cultures40:55 Challenges of Being an Outsider in Japan43:48 Future of the Company and Expansion Plans46:53 The Role of AI in Advertising50:20 Philosophical Implications of AI and Accelerationism01:03:36 Spiritual and Existential Questions in a Technological World01:11:07 Closing Thoughts and Contact InformationKey InsightsMarketing and Neuroscience are Converging: Christopher Demetrakos introduces the concept of “resonance” in marketing, where campaigns are designed to align with consumers' psychological traits. By targeting specific neurochemical responses, like the simultaneous release of dopamine and oxytocin, marketers can move beyond the traditional focus on “liking” and instead drive action. This approach signals a revolutionary shift in how advertising is conceived and measured.The Limits of Conscious Awareness in Decision-Making: The episode highlights research showing that only 5% of cognition is conscious, with the rest governed by unconscious processes. Christopher shares examples of studies where people's midbrain activity predicted outcomes far better than their verbal responses, challenging traditional methods of market research and decision-making.Emerging Technologies Redefine Advertising: Tools like smartwatches and LLMs are poised to disrupt advertising by making it possible to predict and trigger consumer actions with unprecedented precision. Christopher envisions a future where AI not only analyzes markets but creates entire advertising campaigns, reducing reliance on traditional agencies.Demographic Challenges and Overstimulation: The conversation dives into the demographic crises faced by countries like Japan, connecting declining birth rates to societal overstimulation and paradoxes of choice. Easy access to technology, such as smartphones and social media, alters primal human drives, contributing to shifts in reproduction patterns and social behavior.The Media Landscape is Fracturing: Stewart and Christopher discuss how the shift from traditional media to social platforms has fragmented public attention. This change mirrors historical media disruptions, such as the printing press and television, but now points toward an era where hyper-targeted content and personalized advertising dominate.Future Societies and Existential Questions: As technology accelerates, Christopher suggests humanity may be transitioning from its “midlife” phase—focused on material prosperity—to a more reflective stage, grappling with spiritual and existential questions. He points to phenomena like morphic resonance and alternative community models as indicators of this evolution.Disruption as Opportunity and Challenge: The potential of Gen 3 marketing is both exhilarating and daunting. Christopher highlights the ethical concerns of wielding technology that can sell “anything to anyone” while emphasizing the importance of bold, visionary investors willing to transform the trillion-dollar advertising industry responsibly. This underscores the need to balance innovation with humanity's broader interests.

What makes us happy? The warm feelings of closeness that we have with family and friends are rooted in the neurochemical oxytocin – the love hormone, if you will. Oxytocin facilitates social engagement, encourages bonding, and just makes us feel happier. My guest today, neuroscientist Paul Zak, has done decades of research into the role of oxytocin and discovered that this feel-good chemical motivates us to engage with others. Not only that, but immersing ourselves in social circles, among people who are nice to us, increases oxytocin and improves our mood. (High stress, on the other hand, inhibits oxytocin and makes us feel unhappy.)  Find out how to harness the power of oxytocin to live a happier, healthier, life.  For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His latest book, Immersion, explores the neuroscience behind happiness and extraordinary experiences. Paul is also a four-time tech entrepreneur and the founder of Immersion Neuroscience, a platform that measures brain activity to improve outcomes in various fields such as entertainment, education, and advertising. Throughout the episode, Paul shares insights from his extensive research, including the profound effects of oxytocin on human behavior and the importance of storytelling in building trust. He discusses the concept of immersion, a state of deep engagement driven by neurochemicals like dopamine and oxytocin, and how businesses can leverage this to create memorable customer experiences. Paul also introduces his latest venture, the SIX app, designed to measure and enhance emotional wellness by tracking peak moments of engagement. In this episode: Discover the science behind immersion and its impact on customer engagement. Learn how storytelling can build trust and influence behavior. Explore practical strategies for creating memorable customer experiences. Understand the role of emotional wellness in employee performance. Get insights into the SIX app and its potential to improve emotional health. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Paul Zak and his extensive background in behavioral neuroscience and entrepreneurship. 02:00 - Paul's Background Paul shares his journey, including his roles at Claremont Graduate University and Immersion Neuroscience. 07:00 - Neuroscience as a Service Discussion on the concept of neuroscience as a service and its applications in various industries. 12:00 - The Power of Oxytocin Paul explains the behavioral effects of oxytocin and its role in building trust. 17:00 - Immersion and Engagement Exploration of the concept of immersion and how it drives customer engagement and memorable experiences. 23:00 - Storytelling and Trust Discussion on the importance of storytelling in creating trust and influencing behavior. 28:00 - Practical Applications Paul shares examples of how businesses can create high-immersion experiences to enhance customer loyalty. 33:00 - Emotional Wellness and Employee Performance Introduction to the SIX app and its role in measuring and improving emotional wellness. 38:00 - Real-Time Feedback and Emotional Health Discussion on the app's features, including real-time feedback and its potential to enhance emotional health. 51:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Paul: LinkedIn Immersion App Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Choice Hacking, by Jennifer Clinehens Immersion, by Paul Zak Alchemy, by Rory Sutherland Top Recommended Next Episode: Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode) (ep 360) Already Heard That One? Try These:  Disney (ep 144) Rory Sutherland Interview (ep 373) Surprise & Delight (ep 60) Peak-End Rule: Why Averages Don't Always Matter (ep 97) Robert Cialdini Interview (ep 157) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizarreness effect, humor effect, pareidolia, and more, illustrating how these biases impact our decisions and interactions in both personal and professional settings. Melina also touches on the importance of storytelling in building trust and engagement, setting the stage for her upcoming interview with Dr. Paul Zak, a pioneer in the study of oxytocin and its role in storytelling. This episode is packed with insights on how to leverage our natural inclinations toward novelty and stories to enhance marketing strategies, improve customer interactions, and create compelling presentations. In this episode: Understand the bizarreness effect and how novelty impacts memory. Learn how humor and bizarreness can be effectively used in marketing. Explore the role of pareidolia in capturing attention. Discover the power of storytelling in building trust and engagement. Gain insights into biases like the empathy gap, optimism bias, and authority bias. Show Notes: 00:00:00 - Introduction Melina introduces the topic of biases toward novelty and stories and sets the stage for a rapid-fire overview of related concepts. 00:01:45 - Bizarreness Effect Explanation of the bizarreness effect and how our brains remember unusual items better than common ones. 00:03:30 - Humor Effect Discussion on the humor effect and how humorous content is more likely to be remembered. 00:05:15 - Pareidolia Exploration of pareidolia and how our brains are primed to see faces in random objects. 00:07:00 - Identifiable Victim Effect Examination of the identifiable victim effect and how personal stories are more impactful than statistics. 00:08:45 - Survivorship Bias Discussion on survivorship bias and the importance of considering all data, not just the successful cases. 00:10:30 - Just World Hypothesis Explanation of the just world hypothesis and how it affects our perception of fairness and morality. 00:12:15 - Authority Bias Exploration of authority bias and why we trust opinions from perceived authorities more than others. 00:14:00 - Reciprocity and Ben Franklin Effect Discussion on reciprocity and the Ben Franklin effect, and how favors influence future behavior. 00:15:45 - Social Desirability Bias Examination of social desirability bias and how it impacts the way we report our behaviors and characteristics. 00:17:30 - Omission Bias Explanation of omission bias and how we judge actions more harshly than inactions. 00:19:15 - Licensing Effect Discussion on the licensing effect and how doing something good can lead to justifying bad behavior. 23:12-  Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Life Saving Skill of Story, by Michelle Auerbach Magic Words, by Jonah Berger Metaphors We Live By, by George Lakoff and Mark Johnson Bridges and Barriers, by Troy Andrews Top Recommended Next Episode: Prince Ghuman Interview (ep 344) Already Heard That One? Try These:  Michelle Auerbach Interview (ep 288) Jonah Berger Interview (ep 301) David Paull Interview (ep 289) Biases Toward Novelty and Stories (ep 54) Sarah Thompson Interview (ep 259) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode, I interview Paul Zak, neuroscientist, oxytocin expert, and founder of Immersion Neuroscience. We explore how to create extraordinary experiences—not just for yourself, but for your customers, employees, patients, and everyone you encounter.  Paul introduces the concept of "Immersion," a state where we are fully present and emotionally engaged. We dive into the neurochemistry behind it, focusing on oxytocin and dopamine, and explore practical ways to ignite this state. You'll learn how to cultivate deeper human connections and harness technology to understand your energy, mood, and preferences.  A key theme throughout our conversation is the power of social connection. Paul shares simple yet powerful ways to enhance this connection, such as hugging, expressing love, giving your full attention, talking to strangers, volunteering, slowing down, disconnecting from tech, spending time outdoors, getting a dog, going to church, and playing together.  We also explore cultural practices like "Fika" and "Hygge" in Nordic countries, as well as traditions from Loma Linda's Seventh-day Adventists, such as emphasizing community, Sabbath rest, and living with a strong sense of purpose.  This episode will inspire you to build emotional fitness, deepen your presence, and enhance your connections. Join us in discovering how to make life richer, more meaningful, and filled with extraordinary moments for everyone. RESOURCESEVENTS- NudgestockPEOPLE- Michael Allison- Peter DruckerORGANIZATIONS- Boston Celtics- BrainBit- Claremont Graduate University- Department of Defense- Loma Linda University Health (LLUH)- Loma Linda University Medical Center - Murrieta - Muse- Ogilvy Consulting- Polyvagal Institute - Seventh-day Adventist ChurchPLACES- Denmark- Kuala Lumpur- London- Loma Linda- San Diego- Sweden- TahitiVOCAB- Blue zones- EEG- Fajr prayer- Fika- Hygge- PPG- prodrom- sieve estimator - striatum **Connect and Learn More**app: SIXbook: Immersionwebsite: getimmersion.com

Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and ha s appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. To learn more about Paul, go to his website: www.paulzak.com www.getimmersion.com --- Support this podcast: https://podcasters.spotify.com/pod/show/lyndsay-dowd/support

Architecture has traditionally centered on buildings, often overlooking the most crucial element—people. Urban designer Blaine Merker sees this as a missed opportunity. As Partner, Director, and Head of Climate Action at the Gehl research consultancy, Blaine aims to shift the industry's focus. By guiding companies to adopt community-centered design practices, he's working to transform urban spaces, ensuring that people—not just structures—are at the heart of every project.In this episode, Dart, Blaine, and Alice discuss:- The origin and mission of Gehl- Shaping behavior through empirical evidence and design- Prioritizing people over buildings in architecture- In-between spaces and why companies should invest in them- The norms created by a space- Designing for serendipity, connection, and collaboration- Integrating ecology into corporate landscapes- And other topics…Blaine Merker is Partner, Director, and Head of Climate Action at Gehl, an urban design and research consultancy dedicated to enhancing urban environments for everyday people. At Gehl, Blaine leads the company's private sector work, focusing on helping companies be good urban citizens. During his career, he has managed public and institutional portfolios, taught at the University of California, Berkeley, and led a landscape architectural practice. Prior to Gehl, Blaine was partner and founder of Rebar Art and Design Studio, where he combined art, design, and activism to transform urban spaces.Alice Katter is a Work Culture & Community Designer and Consultant and founder of Out of Office Network, a pioneering research and design lab and hub. Resources mentioned:Rebar: https://en.wikipedia.org/wiki/Rebar_Art_and_Design_Studio Insurgent Public Space: https://www.routledge.com/Insurgent-Public-Space-Guerrilla-Urbanism-and-the-Remaking-of-Contemporary-Cities/Hou/p/book/9780415779661 Rebar's Absurd Tactics in Generous Urbanism: https://www.taylorfrancis.com/chapters/mono/10.4324/9780203093009-10/taking-place-rebar-absurd-tactics-generous-urbanism-jeffrey-hou Life Between Buildings, by Jan Gehl: https://www.amazon.com/Life-Between-Buildings-Using-Public/dp/1597268275Immersion, by Paul Zak: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958How to Study Public Life, by Jan Gehl: https://www.amazon.com/How-Study-Public-Life-Gehl/dp/1610914236 Paved Paradise, by Henry Graber: https://www.amazon.com/Paved-Paradise-Parking-Explains-World/dp/B0BBXGL7QT/ref=sr_1_1?sr=8-1 Connect with Blaine:www.GehlPeople.com LinkedIn: https://www.linkedin.com/in/blainemerker/ 

The Courage to Explore Neuroscience with Paul J. Zak - S2E26 Today we explore Neuroscience and the relation to emotion fitness, trust and performance in the workplace. Ken interviews, Dr. Paul Zak a professor at Claremont Graduate University and founder of Immersion Neuroscience a software that measures what the brain loves. Dr. Paul J. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness.

In the interview, Erik Schoppen discusses his forthcoming book "Trust Reset: A Radical New Vision on Trust" and the need for a new perspective on trust theories. He believes that traditional theories are insufficient in the face of rapid technological advancements and global changes. Erik emphasizes that his upcoming book integrates new insights from biological and artificial research, offering a comprehensive view on trust that spans from its molecular origins to complex social and digital systems. He explains that trust has evolved as a survival mechanism, starting from early neural networks in ancient organisms. This evolution has led to the development of three biological forms of trust: cognitive, affective, and behavioral attitudes, known as the CAB model. He elaborates that these attitudes play a role at various levels, from self-trust to interactions in social networks, and larger organizational structures, to system and societal trust. He highlights the need to understand trust as expanding networks that increase in complexity., describing trust as information that flows through these networks and levels, allowing for the measurement of trust attitudes in various contexts. He also introduces the concept of the circular trust loop, consisting of three transformational processes: regaining, rebuilding, and renewing trust. These processes help restore trust in individuals and societies, especially in the face of current global conflicts and uncertainties. Addressing the integration of biological aspects of trust, Schoppen acknowledges Paul Zak's research on the neurochemical oxytocin but emphasizes the need for a broader, multidimensional approach. He introduces his “integrated multilevel trust framework”, which considers trust from a molecular to a global scale, addressing challenges such as the climate crisis. He further breaks down the cognitive, affective, and behavioral responses that shape trust today. He provides examples, such as hiring decisions, to illustrate how these responses influence our interactions and decisions based on trust. Discussing the future of trust and AI, Erik raises concerns about whether AI will trust humans rather than the other way around. He explains that AI processes information much faster and more logically than humans, potentially perceiving us as untrustworthy and irrational. This shift necessitates a new field of research on trust in the context of AI.

In this episode, host Amy Lynn Durham interviews renowned behavioral neuroscience expert Paul Zak, focusing on enhancing workplace productivity and well-being. Paul shares innovative strategy on creating extraordinary work experiences and emphasizes the importance of leaders fostering peak immersion for both employees and customers. Essential topics include clarifying organizational purpose, delivering empathetic feedback, ensuring psychological safety, and the benefits of walking meetings. Stay tuned as we unpack the ripple effect of delightful, immersive experiences, and learn how to create a workplace where people thrive Additional Resources: Connect with Amy Lynn Durham Learn More About Create Magic at Work Connect with Paul Zak on LinkedIn Paulzak.com Read Immersion: The Science of the Extraordinary & the Source of Happiness Tuesday App X: @pauljzak More on PeopleForward Network Follow PeopleForward Network on LinkedIn  

In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares insights learned from Paul Zak on how neuroscience can enhance immersive experiences in the travel and hospitality industry. Listen now to learn about:Understanding Immersion in Experiences: Learn about the neuroscience behind what makes an experience truly immersive, including the roles of oxytocin and dopamine.Designing Immersive Experiences: Discover how to design travel and hospitality experiences that trigger the right neurochemical responses for immersion.Using Technology to Measure Immersion: Explore the innovative app created by Paul that allows users to measure their levels of immersion in real-time using a smartwatch.Practical Applications and Case Study: Hear about a real-life application of immersion measurement technology during Samantha's trip to Sicily and the valuable insights gained from it.Resources:Paul's book - Immersion: The Science of the Extraordinary and the Source of HappinessPaul's app: TuesdayListen to our other episodes with Samantha New to Hospitality Daily? Start here. Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Today we explore Neuroscience and the relation to emotion fitness, trust and performance in the workplace. Ken interviews, Dr. Paul Zak a professor at Claremont Graduate University and founder of Immersion Neuroscience a software that measures what the brain loves.   Dr. Paul J. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and  his work has been reported inThe New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness.    #voicesofcourage #kendfoster #PaulJZak   Website: pauljzak.com Facebook: x.com/pauljzak LinkedIn: linkedin.com/in/paul-zak-91123510/   Full Episode (Youtube): https://youtu.be/x9xkYMkvYi0   Youtube: youtube.com/@voicesofcourageshow Spotify: https://shorturl.at/beNwR Apple Podcast: https://shorturl.at/rmROg Facebook: facebook.com/VoicesofCourageRadio Instagram: instagram.com/voicesofcourage.us Twitter: twitter.com/KennethFoster Linkedin: linkedin.com/in/kendfoster Voices of Courage: voicesofcourage.us Ken D Foster: kendfoster.com  

Today we are joined by Dr. Paul Zak, a pioneer in neuroeconomics and a leading expert on the neuroscience of persuasion. Dr. Paul J. Zak is a Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and to monitor emotional wellness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. In this episode, Dr. Zak discusses the fascinating ways in which our brains process persuasive messages, the ethical considerations of influence, and practical strategies for enhancing persuasive communication. He explains the crucial role of psychological safety, the power of storytelling, and the importance of understanding personality types in crafting impactful messages. Dr. Zak also introduces his innovative app, getimmersion.com, which uses smartwatches to measure the immersion of an audience in real-time. This episode is packed with insights for anyone looking to improve their influence and persuasion abilities. Dr. Zak's Books: https://www.amazon.com/stores/Paul-J.-Zak/author/B005VWO61G - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:30) (Tip) Understanding Behavior Change (03:17) (Tool) Psychological Safety in Persuasion (04:10) (Tip) Ethics of Persuasion (07:45) (Tip) Trust and Gender Differences (09:02) (Tool) Personality Types and Persuasion (11:20) (Tool) Effective Storytelling (14:39) (Technique) The SIRTA Process (16:03) (Tip) Leveraging Superfans (22:54) (Tool) Practical Applications and Tools (24:31) Conclusion

Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highlights of Conversation Immersion, not “liking,” is the key to effective communication: Dr. Zak explains that people may consciously claim to like something, but their brain's unconscious response reveals a different story. Immersive Experiences are Social : Dr Zak explains that extraordinary experiences arise from understanding social value. Positive social interactions create loyalty and enhance overall experience. Immersive ads lead to sales bumps: Dr. Zak shares examples of ads that were initially disliked but ultimately drove sales due to their high immersion levels. He says ""High immersion ads that are not very likable can still be compelling to your brain." Immersive 'Flavoured Diet Coke' ads in 2018 , were not well liked but led to a significant sales bump. Place ads during Peak Immersion Moments: Successful advertising should place branding and calls to action during peak emotional moments within the narrative, rather than at the end when immersion is typically lower. The future of advertising is immersive: Dr. Zak suggests that advertisers should focus on creating shorter, impactful ads that evoke strong emotions and leave a lasting impression on viewers. He says "Immersive ads create memorable experiences that drive behaviour." He advises advertisers to learn from movie trailers which often tell half a story, leaving the resolution to drive ticket sales. The Tuesday app promotes emotional fitness: Dr. Zak's team has developed an app that provides daily goals for social interaction and tracks emotional well-being. Connect/Follow Paul on Linkedin https://www.linkedin.com/in/paul-zak-91123510/ Paul's website https://www.getimmersion.com Paul's Book on Amazon https://www.amazon.in/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com 00:00 Preview & Introduction to Dr. Paul Zak 02:41 Neurological Immersion: What Does It Really Mean? 05:05 How Do We Measure Immersion? 06:11 The Moral Molecule: Why Oxytocin is the Key to Social Behaviour 09:30 Creating Peak Immersion Experiences 12:30 80-20 Rule, Why Being Empathic Makes Good Business Sense 19:35 Neurological Immersion in Ads: The Game-Changer for Marketing 22:34 Why Do We Love the Weirdest Ads? Liking Is Not Enough 25:13 Attention is Dead, Immersive Ads Sell: The Diet Coke Case Study 28:57 Why Do Most Ads Fail to Impact Sales? The Importance of Attention and Narrative 32:43 Six-Word Stories: Can Bumper Ads Be Truly Immersive? 35:38 What Advertising Can Learn from Movie Trailers, Thrillers 39:22 Repeat Viewing of Guinness' Empty Chair: The Perfect Example of an Immersive Ad 42:48 Tuesday's Not Just for Tacos: Introducing the Emotional Fitness App 47:11 Rapid Fire with Paul Zak 49:06 Connect to Dr. Paul Zak Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #Immersion #Neuromarketing #CustomerExperience #BrandTrust #Immersionresearch #ImmersionMarketing #CustomerTransformation #ConsumerPsychology #neuroscienceinsights #Neuroeconomics #DigitalHealth #Neuropsychology #Neuromarketing #BrainScience #neuroscience

Today, I am thrilled to welcome back the remarkable Paul Zak. Paul is a Professor at Claremont Graduate University and is ranked among the top 0.3% of most cited scientists, with over 200 published papers and more than 20,000 citations to his research. Paul was one of the pioneering scientists to integrate neuroscience and economics into the groundbreaking field of neuroeconomics. Along the way, he has also helped establish interdisciplinary fields such as neuromanagement and neuromarketing. He has authored three popular books and is a regular TED speaker. In this episode, we will dive into Paul's latest book: Immersion: The Science of the Extraordinary and Source of Happiness. This book uncovers the neurological foundations of extraordinary experiences, using insights from 50,000 brain measurements to guide readers on creating high-impact marketing, entertainment, training, customer, and employee experiences. It demonstrates how extraordinary experiences not only boost customer lifetime value but also provide the neurological basis for increased individual happiness. Why is this crucial? In an era defined by disruptive trends—exponential technological progress, a fundamental shift in work dynamics, and an urgent need to address climate change—it has never been more important for purpose-driven leaders to create deeply moving and extraordinary human experiences.  Today, we will discover how to achieve this. In this episode, we discuss the importance of creating extraordinary experiences in the experience economy and how it can boost customer lifetime value and individual happiness.  We unlock the concept of immersion and how it can be measured using brain signals from the peripheral nervous system.  We discuss the power of storytelling, the significance of the first minute in capturing audience attention, and the role of tension in inspiring action.  We touch on the differences in immersion experiences based on personality traits and the potential of superfans in marketing.  The conversation explores the intersection of AI and immersion, the unique qualities of human memory and learning processes, and the importance of adaptability in the face of technological shifts.  Chapters 00:00 Introduction to Paul Zak and the Importance of Extraordinary Experiences 05:11 Defining Immersion and its Relevance Today 08:45 The Experience Economy and the Power of Social Layer 25:29 Creating Tension for Action and Cognitive Dissonance 31:53 Differences in Immersion Experiences and the Role of Superfans 37:25 The Role of AI in Automation and Innovation 40:26 Adaptability in Remote Work 45:03 Finding Purpose through Energy and Connection 57:32 The Power of Love in Immersive ExperiencesSee omnystudio.com/listener for privacy information.

Find out why over 1M people view his TED Talks. Join us, especially if you're in Public Safety for a rare look at how extraordinary experiences shape us, our happiness, wellbeing and performance. Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His latest book, Immersion: The Science of the Extraordinary and Source of Happiness (2022), identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact training among other benefits.

Paul Zak has been on a quest for two decades to understand the neuroscience of human connection, human happiness, and effective teamwork. From the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea, Paul's research has now led him to found Immersion Neuroscience, the first company to track and measure real-time immersion in experiences. His latest book, Immersion, uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. Paul J. Zak is an acclaimed professor, speaker, and neuroscientist who is ranked in the top 0.3% of most-cited scientists worldwide. During his career, he started the interdisciplinary fields of neuroeconomics, neuromanagement, and neuromarketing. Paul has written three general audience books, is a 5-time TED speaker with over two million views, and has spoken to audiences across 30 countries, including recent talks at NATO Supreme Headquarters, Google, Facebook, and Harvard University. In this episode, Dart and Paul discuss:- What it means to be immersed in your work experience- Work as a social-emotional hub- How oxytocin creates trust, empathy, and care at work- 2 things you need to create an extraordinary experience- The research behind effective advertising- Neuromanagement- The connection between autonomy, mastery, and job satisfaction- Scientific reasons why dogs are better than cats - And other topics…Paul J. Zak is an acclaimed professor, speaker, and neuroscientist who is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. His two decades of research have taken him from the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea. During his career, he has also started several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books, is a 5-time TED speaker with over two million views, and has spoken to audiences across 30 countries. Paul is the founder of Immersion Neuroscience, the first company to track and measure immersion in experiences in real time. His latest book, Immersion, identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. Paul holds his doctorate in economics from the University of Pennsylvania and completed post-doctoral training in neuroimaging at Harvard University. He has taught at Caltech, Arizona State University, UC Riverside, and USC Law and is a current professor at Claremont Graduate University. Resources mentioned:Immersion, by Paul J. Zak: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Connect with Paul:https://www.getimmersion.com/ https://pauljzak.com/ 

In this episode we welcomed back to the show Dr Paul Zak. Dr Paul is the author of Immersion, the science of the extraordinary, and a professor at Claremont Graduate University.Dr Paul discussed whether brand love is really a thing from a scientific perspective and what the research says about the impact on consumers who identify as loving a brand.During our chat Dr Paul also expressed why, based on the research, businesses should put more urgency and focus around driving Customer Love.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Thrilled to have Dr. Paul Zak, researcher, TED speaker, and author of "Immersion: The Science of the Extraordinary and Source of Happiness," on the podcast this week to explore the science of morality and how to create more high value experiences in life. We discuss: The breakthrough research led by Paul's lab that discovered oxytocin as the moral molecule The role that oxytocin plays when building trust and how trust influences moral behavior What ‘peak experiences' are in life, and the neuroscience that supports how we can create more extraordinary moments Paul's philosophy on happiness, well-being, and morality as a professor and researcher What brings Paul endorphins --- Support this podcast: https://podcasters.spotify.com/pod/show/stella-stephanopoulos/support

Dr. Paul J. Zak is a Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and to monitor emotional wellness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. Paul's Books: https://pauljzak.com/books/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:35) Tip: The Importance of Social Relationships (02:16) Technique: Building Emotional Fitness (05:15) Tools: Neurological Valuation of Social Emotional Experiences (07:10) Tools: Strategies for Introverts to Build Social Connections (10:24) Tip: Quality vs. Quantity of Social Relationships (11:48) Tip: Emotional Fitness and Physical Health (15:57) Tip: Misconceptions about Emotional Fitness (17:44) Tip: Emotional Fitness and Emotional Intelligence (19:19) Tip: Emotional Fitness and Depression (20:45) Tool: Tuesday App and Emotional Fitness Measurement (23:33) Techniques: Optimizing Peak Immersion Levels (25:37) Key Takeaway (25:52) Conclusion

Dr. Paul Zak believes grounding leadership in emotional fitness is crucial to both professional success and personal well-being. In this episode, Paul joins Nikki Lewallen Gregory to explore the critical role of emotional fitness within leadership and workplace culture. A renowned expert on human connection, Paul advocates for leaders to craft emotionally fit environments that serve employees and promote a harmonious work-life balance. Emphasizing the link between engaged workers and positive energy in both professional spaces and at home, Paul spotlights impactful strategies such as the emotional fitness app Tuesday. This episode underlines leaders' need to embrace emotional health as a foundation for a dynamic and fulfilling organizational culture. Additional Resources: Connect with Nikki on LinkedIn Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Connect with Paul on LinkedIn Learn more about Immersion Check out BestTuesdayEver.com

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes.  The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.  Now, there's a scientific formula to consistently create extraordinary experiences.  The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary.  Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary.  Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is. ABOUT THE AUTHOR: Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.  Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.  Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.  His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works. Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.  He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes and many other publications. And interesting facts – he met his wife on a flight from Cincinnati to LA, he served as a relationship expert on the Dr Phil show and ABC's hit TV show The Bachelor, and he created a Valentine's Day experiment for NBC's Today Show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/immersion-paul-zak  

Can lessons from video games change our money habits? The word is out on gaming—it's not just something that children do for fun anymore. Games are tools that can be used to teach new skills, reduce stress, and even change behaviors by triggering chemical reactions in the brain. These benefits and more have provided scientists and developers with a promising path forward. “Games reduce the stress of making decisions,” says neuroscientist and professor Paul Zak. “App designers have now used game structures to help people learn new information, make new decisions; and one of the most exciting applications is in financial decision making.” But simply turning something into a game isn't enough to see meaningful changes in habits. Developers of gamified apps like Long Game have found ways to combine the engaging and fun experience we expect from video games, with something that has traditionally not been very fun: saving money. chapters:- 0:00 introduction 0:08 what is gaming 0:54 your brain on money 1:35 habits 2:28 gamification 3:25 prize link savings 4:18 Julia's experiment 4:45 bad habits 5:08 help 5:48 conclusion. Get Smarter, Faster. With Episodes From The Worlds Greatest Thinkers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bigthink/message Learn more about your ad choices. Visit megaphone.fm/adchoices

   Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]   00:00 - Intro 00:17 - Dr. Abbie Maroño Intro 00:58 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                04:16 - The Topic of the Day: Trust                                                           04:31 - Dr. Paul Zak Intro 06:37 - I Might Be a Martian                                                        08:38 - The Great Motivator                                                        11:21 - Win-Win                                                               13:07 - Thrill of the Chase                                                             14:14 - Being Practical                                                    16:01 - Reverse-Engineering                                                       16:56 - Persuadable Humans                                                      19:23 - Measuring Emotions                                                        21:33 - Part of a Team                                                    25:46 - Dogs and Cats Living Together                                                     29:33 - Trust But Verify                                                 32:37 - The Answer: Slow Down!                                                               34:39 - Free Won't                                                           36:16 - It's Still On You                                                   37:34 - I Think, Therefore I Do                                                    40:12 - What About Love?                                                            43:25 - Time is Happiness                                                             45:48 - Find Dr. Zak Online -          LinkedIn: in/paul-zak-91123510 -          Website: getimmersion.com                                       46:26 - Wrap Up                                                               -          Immersion – Dr. Paul J. Zak 48:17 - Next Month: Irrational Fears                                                        48:25 - Outro                                     -          www.social-engineer.com -          www.innocentlivesfoundation.org

Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.  Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.  He has written three general audience books and is a regular TED speaker.

In this episode, neuroscience meets the workplace! Join Ira and Jason as they sit down with Dr. Paul Zak, a trailblazing expert in neuroscience, for a deep dive into how our brain influences leadership, management, and the employee experience. Imagine a workplace where trust and love aren't just buzzwords, but keys to unlocking incredible employee engagement, growth, and culture – especially for the burgeoning younger workforce. Prepare to be amazed by Dr. Zak's groundbreaking research, unveiling how high-trust environments aren't just feel-good spaces but powerhouses of well-being and productivity. But that's just the tip of the iceberg! This conversation isn't just about the workplace; it's an exploration of how neuroscience weaves into everyday life, from the nuances of marketing strategies to cultivating a thriving workplace culture and elevating the employee experience. And there's more! Dr. Zak isn't just talking theory; he's revealing the power of measuring brain activity to understand behaviors and responses. This episode isn't just a podcast; it's a masterclass into the heart of how our brains shape our world. Tune in for a mind-boggling exploration of the mind at work! Here are some key takeaways that you won't want to miss: 1. Discover how neuroscience can transform workplace dynamics, improving employee well-being, and unleashing unprecedented levels of productivity. 2. Uncover the secrets of creating a workplace culture that resonates with the cognitive and emotional aspects of the human brain, unlocking untapped potential in the workforce. 3. Gain exclusive insights into the groundbreaking applications of neuroscience in understanding employee fit, preventing burnout, and redefining the future of work.

In an age where technology often seems to disconnect us from our emotions rather than facilitate genuine understanding, Paul Zak stands out as a maverick in the digital landscape. He is the visionary founder of the Tuesday app, a groundbreaking platform designed to measure and foster emotional wellness. But how did this app come to be, and what makes it a crucial tool for navigating the complexities of our inner worlds?The Inception of Emotional InsightThe story of the Tuesday app is intertwined with Paul's fascination with the human psyche. At 01:45 into our foundational discussion, he detailed how his own experiences with stress and the quest for mental tranquility led to the app's creation. It was born out of a desire to not just cope but thrive emotionally in a world that is increasingly volatile and uncertain.A Sanctuary in the StormFast forward to 04:55, and Paul touched on a cornerstone of emotional wellness: safety. The Tuesday app aims to be a digital safe space where individuals can explore their feelings without judgment. But how can we feel safe in times of turmoil? Paul explained that it's about establishing a secure environment, both physically and emotionally, to allow vulnerability and self-exploration.Recognizing Emotional LandminesIdentifying triggers that compromise our sense of safety is crucial. At 09:15, Paul delved into how the Tuesday app assists users in pinpointing these triggers. By maintaining an emotional log, users can begin to see patterns in their reactions to certain events or interactions, allowing them to anticipate and manage potential stressors more effectively.A Global Barometer for Emotional HealthAt 14:50, the conversation shifted to how the app measures physiological data to gauge emotional wellbeing. Paul explained that by utilizing sensors on smart devices, the Tuesday app could collect data on heart rate variability, sleep patterns, and even voice inflection to provide a comprehensive picture of one's emotional state, transcending geographical and cultural boundaries.Balancing Empathy with Boundaries"You assume the best of intentions; however, you do hold firm boundaries," Paul stated at 20:50. This philosophy is built into the Tuesday app, teaching users to approach interactions with empathy but also to set and respect personal boundaries. It's about creating a sustainable emotional ecosystem where respect for oneself and others goes hand in hand.The Joy of Shared JourneysWhat has Paul cherished the most since the release of the Tuesday app? At 23:30, he shared his joy in witnessing the transformation of users as they navigate their emotional landscapes with the app's guidance. From moments of revelation to the building of resilience, the app has fostered a community of individuals who are committed to emotional growth and support.Embracing the Spectrum of Human ExperiencePaul imparted a nugget of wisdom at 26:45, "Everyone's weird, and we're going to have good days and bad days in ourselves." The Tuesday app is predicated on the understanding that emotional wellness isn't about perpetual positivity but about embracing the full spectrum of human emotion. It's a reminder that it's okay to not be okay and that there's strength in acknowledging our vulnerabilities.ConclusionThe Tuesday app, as envisioned and realized by Paul Zak, stands as a testament to the power of technology used for human betterment. It's more than an application; it's a movement towards greater self-awareness, acceptance, and emotional intelligence. As we navigate our days, Tuesday serves as a companion, reminding us that our emotional wellness is as crucial as our physical health, and it deserves our attention and care. In the grand tapestry of life's ebbs and flows, tools like the Tuesday app equip us with the resilience and insight to not only endure but...

Why are so many social, business, and classroom interactions so dang dull? This state of affairs isn't only a bummer for those on the receiving end of these underwhelming experiences, but those offering them, too. It means that people are failing to connect with others, teachers are failing to impart knowledge, and salespeople are failing to make sales. Because when you don't engage people, you don't influence them.My guest says that the secret to making an impact on others is learning to turn ordinary experiences into extraordinary ones through the science of immersion. Dr. Paul Zak is a professor, scientist, and the author of Immersion. Today on the show, Paul shares what he's learned from decades of neuroscience research on how to create immersive experiences that will set you apart as an individual or business and increase your influence. We discuss the elements that create immersion, what goes on in the brain when it occurs, how long it can last, and how to induce immersion, whether you want to teach a more engaging class, wow your customers, or simply make everyday interactions with friends and family more memorable.Resources Related to the EpisodePaul's TED Talk: Trust, Morality — and Oxytocin?AoM Article: 3 Simple Steps to Telling a Great StoryAoM Podcast: #462: How to Tell Better StoriesDiet Coke Super Bowl Commercial 2018Connect With Paul ZakPaul's websiteImmersion websitePaul's faculty page

If you've enjoyed Talking to Teens, we'd love if you could leave us a five-star rating, and if you have time, a review! Trying to convince a stubborn teenager to see things your way can feel impossible at times. They seem completely stuck in their perspectives, unwilling to listen to reason or logic. So how do we get through when teen minds seem closed off?According to our guest Michael McQueen, the root of the issue lies in outdated persuasion tactics. When trying to sway teens, most parents rely on giving information, evidence and rational arguments. But as Michael explains, this only taps into one small part of the brain–the rational, thinking prefrontal cortex.The majority of our decisions and viewpoints are actually shaped by a more impulsive, instinctual part of the brain. For teens, who are still developing cognitively, this portion of the brain wields even more influence. So if we want to change a teen's mind, we have to learn what truly motivates it.The Teenage BrainIn his book “Mind Stuck,” Michael refers to the two processing centers of the brain as the “inquiring mind” and the “instinctive mind.” The inquiring mind takes in information and analyzes it logically before coming to conclusions. But for most people, only around 5-10% of decisions happen here.The instinctive mind is much faster, making snap judgments based on emotions, biases and self-preservation. This is the mind that judges whether someone is in our “tribe,” and causes us to have gut reactions. For teens with underdeveloped prefrontal cortexes, nearly all decisions happen via the instinctive mind.So when parents offer rational arguments to change teens' behavior, teens brush them off–because facts and data barely penetrate their instinctive way of thinking. Actually, pushing logic often backfires, causing teens to dig their heels in defensively.Instead, Michael suggests appealing to the instinctive mind by building trust and rapport. One way to do this is through vulnerability and finding common ground.Getting on Their WavelengthTrying to assert authority or superiority when conversing with teens is unlikely to get us anywhere, Michael says. Teens are inherently skeptical of parents' knowledge and worldliness. The instinctive mind wants to stick with the tribe–and for teens, parents are not members.That's why Michael suggests having authentic conversations where we come alongside teens humbly. Saying “I don't have this all figured out” or “I'd love to hear your take on this” demonstrates that we respect their autonomy. It also diffuses tension so they drop their defenses.Michael also discusses the importance of developing trust by upping oxytocin levels. The bonding hormone oxytocin determines how much we unconsciously trust someone. Releasing it requires candidness and finding synchrony–walking together side-by-side can naturally build connection.Matching body language too obviously can feel disingenuous. But according to neuroscientist Dr. Paul Zak, going on walks is an easy way to build rapport with teens by mirroring cadence and getting on the same wavelength.Asking the Right QuestionsBeyond vulnerability and synchrony, the language we use with teens can foster influence and trust, Michael says. Asking questions is more productive than making statements. And there's an art to framing inquiries that defuse tension and make teens want to open up.We can preface questions by admitting we don't have the full picture. And we should ask out of genuine curiosity rather than trying to catch teens behaving badly or evaluate their choices. Our motive should be understanding their perspective.The way teens interpret our questions depends heavily on body language and tone as well. And the types of questions we ask can steer conversations productively or unproductively.More Than LogicWhile the instinctive mind drives most of a teen's decisions, the inquiring mind still plays a role too. Particularly as the prefrontal cortex develops, introducing facts, data and personal experience can supplement emotional appeals.Telling stories makes parents more relatable. And describing our own regrets and mistakes reassures teens that poor choices or failures aren't abnormal–everyone makes bad decisions in their youth.While logic alone rarely changes perspectives, when combined with vulnerability, rapport and the right questioning, facts can reinforce the influence parents have. Understanding and utilizing multiple persuasion tactics allows parents to get through even when teens' minds seem firmly stuck.In the Episode...On top of the topics outlined above, we also discuss: Why isolation impacts teen psychology How to have high stakes conversations Why consistency and boundaries breed respect Picking your battles as a parent To learn more from Michael and grab a copy of “Mind Stuck,” head to his website at michaelmcqueen.net. Thanks for listening–don't forget to subscribe! Follow us on Social Media! We're @talkingtoteens on Instagram and TikTok

Paul J. Zak is a professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Zak's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.  Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.  He has written three general audience books and is a regular TED speaker. His latest book, Immersion: The Science of the Extraordinary and Source of Happiness (2022), identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences.  The book shows that extraordinary experiences drive up customer lifetime value and provide the neurologic foundation for increased individual happiness. Zak's other books are Trust Factor: The Science of Creating High Performance Companies (2017) and The Moral Molecule: The Source of Love and Prosperity (2012).  Trust Factor applies neuroscience to efficiently build high-performance organizations by creating a culture of trust. The Moral Molecule received much attention for Zak's discovery of the key role played by the neurochemical oxytocin to explain virtuous behaviors and happiness. Dr. Zak's Books: https://www.amazon.com/stores/Paul-J.-Zak/author/B005VWO61G - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:22) The Nature of Good and Evil (02:16) The Neurological State of Immersion (06:03) Technique: Creating Extraordinary Experiences (08:06) Tool: The measurement of extraordinary experiences (10:11) Tip: Optimizing corporate training through immersion (11:46) Tool: The role of technology in creating extraordinary experiences (15:48) Technique: The importance of narrative arcs in creating immersive experiences (17:04) Technique: Measuring brain activity to predict market outcomes (18:02) The value of immersion superfans and how to find them (21:02) Tool: Three Dimensions of Immersion to influence other people's behaviors (24:17) Technique: Creative Immersive Peaks with breaks (27:08) Technique: Curating Immersive Learning Experiences (29:59) Tool: The 20-20-20 rule for immersive experiences (32:40) Technique: Crafting emotionally compelling experiences (34:03) The narrative structure and call to action in TED talks (37:13) Tip: The importance of creating value and peak immersion experiences for the audience (39:18) The power of framing stories and social purpose (44:04) Paul's Container Store story (48:12) Tool: The SIRTA Algorithm for Influence or Persuasion (50:20) Key Takeaway (51:29) Conclusion

In this episode, Gary Johnson interviews neuroeconomist Dr. Paul Zak to discuss his exceptional research on the brain and oxytocin and how this knowledge can transform your relationships at work and at home

We have a remarkable new podcast episode you won't want to miss! Dr. Paul Zak, a renowned neuroscientist, joins us to discuss the transformative power of love, immersion, and authenticity in fundraising. Get ready to discover the science behind creating extraordinary donor experiences and how it can impact your fundraising efforts.Tune in to gain valuable insights and learn how to revolutionize your fundraising approach by understanding the core principles of immersion.Listen to this episode now. You don't want to miss out on this eye-opening discussion!RESOURCES MENTIONED IN THIS EPISODEImmersion: The Science of the Extraordinary and the Source of Happiness by Paul J. ZakCONNECT WITH OUR GUEST ONLINETwitter / Linkedin / Facebook / Instagram / Website / EmailRATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast”

Have you ever wondered what drives our desire to behave morally? The Yin and Yang of Morality. Neuroeconomist Paul Zak believes he has uncovered the answer. By delving into the fascinating realm of neurology, Zak introduces us to oxytocin, a chemical he affectionately refers to as "the moral molecule." He believes that this miraculous substance plays a pivotal role in cultivating trust, empathy, and other profound emotions that contribute to the creation of a harmonious and prosperous society.As a renowned expert in the fields of cognitive science, psychology, and biology, Zak provides us with a captivating journey into the intricate workings of the human brain. Drawing upon his research in happiness, medicine, sociology, and even chemistry, he paints a comprehensive picture of how oxytocin acts as a vital catalyst for positive social behaviour.Through his enthralling and accessible style of storytelling, Zak skilfully connects the dots between neuroscience, behavioural economics, and ethics. By shedding light on the neurobiological underpinnings of our moral compass, he helps us understand the fundamental drivers behind our ethical choices.Join us in this thought-provoking exploration as we delve into the depths of the human mind and uncover the undeniable influence of oxytocin. Brace yourself for an enlightening adventure that will transform the way you perceive moral behaviour and its vital role in shaping our society.Thank you for watching this listening. Subscribe to our channel for more thought-provoking content, and turn on notifications to stay updated with our latest releases. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara's been on the frontline of the applied B.S. revolution for over a decade. More recently she's turned ‘psychedelic evangelist', lobbying to change the UK's approach to magic mushrooms. Tara talks to us on attempting to model herself on Ab Fab's Patsy, ringing up Scottish farmers to chat anaerobic digestate, being at the basecamp of behavioural science, Ogilvy, Rory, combining Pimms with spicy food, painting babies faces on shop shutters (h/t Nicole Yershon), her favourite Nudgestock memories, her time at 10 Downing Street, psilocybin, the stoned ape hypothesis, finding hope in the form of a mushroom, and tons more. ///// Follow Tara on LinkedIn  Take action for psilocybin access rights through PAR  Watch Fantastic Fungi on Netflix And, of course, check out the world's biggest festival of behavioural science and creativity; Nudgestock  Including these talks from the archives:  Andrew Sheerin's talk 'The Persuasive Power Of Play' from 2017 Dave Trott's talk ‘Complexity Kills Creativity' from 2016 Dr Paul Zak's talk ‘Messiness in the brain' from 2023  Timestamps (02:02) - Quick fire questions (03:14) - First jobs, cleaning up bodily fluids and why menial jobs are a worthy experience for any young person  (06:19) -  How Ab Fab inspired her career and whether she's more Eddie or Patsy  (08:16) - Getting into behavioural science, Rory Sutherland, and the market opportunity to pair Pimms with spicy food  (12:37) - Painting babies faces on shop shutters after the London riots  (17:40) - Favourite Nudgestock talks from the archives (cc Dave Trott, Andrew Sheerin, Paul Zak) (26:03) - Advocating for psilocybin, the stoned ape hypothesis, and the bouba and kiki effect  (34:33) - Campaigning for PAR, Project Croydon, and why hope exists in the form of a mushroom  (49:04) - Listener questions  (54:18) - 4 pertinent posers  Tara's book recommendations are:  The Righteous Mind by Jonathan Haidt Falling in Love with Where You Are by Jeff Foster  /////

Do you struggle to immerse yourself in something (anything) without a buzz, ding or vibration pulling you out of your train of thought? If we struggle to pay attention to even the things we care about - how as influencers, leaders and communicators - can we cut through long enough to create real and lasting impact.Today's Guest Paul Zak is a neuroscientist, public speaker and author who has spent the last two decades looking into what our brains crave - and how we can use those cravings to build experiences that actually change our minds. Paul is a Professor of Economics, Psychology and Management at Claremont Graduate University. His TED Talk ‘Trust, morality and oxytocin' has had almost 2 million views and he has been invited to speak at NATO Supreme HeadQuarters, Google, Facebook, Microsoft and Harvard University to name but a few. His most recent book: ‘Immersion: The Science of the Extraordinary and the Source of Happiness', is based on 20 years of research into exactly why our brains hunt for the extraordinary - and how we can use this knowledge to create amazing experiences for our customers, employees and audiences.LinkedIn : https://www.linkedin.com/in/paul-zak-91123510/You'll LearnWhy understanding what makes an Immersive experience holds the key to designing messages, movements and marketing that significantly changes people's behavior.The five essential steps of persuasion. Including how to ‘Open Hot' by starting any piece of persuasive communication in a way that literally changes the blood chemistry of your audience.Why ‘fun' is always a better motivator than ‘fear'. Although fear may motivate us in the short term, it's fun (or positive emotion) that continues to motivate long after the fear has disappeared.Finally, how to use the science of Immersion to lead a better, deeper and more enriching life - and why this has become Paul's dedicated focus for the next 10 years. This is Paul's second time on the podcast. Since the first I've enjoyed many email conversations together on how the science he pioneered has changed the lives – and business outcomes – of tens of thousands of people across the world.However, where our connection became deeper, is our shared passion for what science and technology can do to help us pause. Paul's work is a powerful beacon of light in that direction.References and links mentionedMy new ebook The Influencer Codehttp://getimmersion.com/If you liked this episode, you might also enjoyGay HendricksThanks for tuning into this week's episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don't forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

If you're itching for the insider's guide to leadership secrets that'll have employees engaged and thriving in a culture of trust, you're going to want to press play right now. In this not-to-miss episode, Dr. Paul Zak – yes, THE neuroscience rockstar (and neuroscience consultant on The Bachelor!) – debunks a treasure trove of manager myths, decodes the secrets of the brain, and shares what it takes to skyrocket employee engagement and build an unshakable culture of trust in this era of Never Normal. (HINT: this ain't your grandma's workplace anymore.) And for anyone wrestling with engaging workers remotely? Paul reveals how you can combine the magic of in-person vibes with the freedom of hybrid work. Episode Highlights: 1) Dive Into Immersion: Did you know that deep-diving into your work, surrounded by trust, can spark joy?  2) Hybrid Work: More Than Just a Trend 3) Brainy Engagement Secrets Revealed: The brain isn't just for thinking; it's the core of feeling, connecting, and thriving at work. Isn't it time you made every day the best day ever for your employees? Resources: Paul Zak's Website: Click here. Company Website: Click here. Download TUESDAY app. Click here. Paul's Latest Book: Immersion: The Science of the Extraordinary and the Source of Happiness. Buy Now.

If you struggle with retaining sharp focus or have been diagnosed with ADHD or other conditions that impede your brain from functioning at its optimal level, this is the podcast episode for you. We learn about a (literally) out-of-the-box solution to attention training—video games. Yes, you read that right.Our guest today, Dr. Adam Gazzaley, holds an M.D. and Ph.D. in Neuroscience from Mount Sinai School of Medicine and completed Neurology residency at the University of Pennsylvania, followed by postdoctoral training in cognitive neuroscience at UC Berkeley. He's currently the David Dolby Distinguished Professor at UC San Francisco and the Founder/Executive Director of Neuroscape, a center focusing on technology-driven scientific research. So it's safe to say that Adam is not your prototypical basement gamer.As someone who struggled with focus and attention due to Asperger's syndrome and brain fog due to the effects of toxic mold exposure, figuring out how to retrain my brain to be able to retain more information and focus longer was one of the first areas of biohacking I ever explored. This is why I'm so excited to be talking all about Endeavor Rx today, the world's first FDA-authorized prescription video game treatment for pediatric ADHD—and Endeavor OTC, for adults who struggle with ADHD, focus, attention, and distraction.We explore how we can measure attention and improvement in focus, the biological systems that control what we focus on consciously and subconsciously, the role of nutrition in our ability to focus, the underlying technology of Endeavor, measuring its effectiveness, and Adam's vision for how we can use biosensing technology—now and in the future—to optimize awareness, focus, mood, and more. (03:07) Addressing Modern Attention Challenges• Defining our attention systems and how to measure them• How I learned how to pay attention, even with ADHD• Read: The Distracted Mind by Adam Gazzaley and Larry D. Rosen• Tools we have for addressing attention challenges• What I use now for brain function and focus• The role nutrition plays in being able to focus• What typical of video games can aid in training attention • The potential negative effects of shooter games (20:37) Understanding Endeavor: How to Train Attention Using a Video Game• Top down vs. bottom up thinking• Endeavor: the video game that trains your attention• The journey of getting Endeavor approved by the FDA• The effectiveness of Endeavor for adults• What to expect from playing Endeavor• How you can utilize multimodal biosensing for quantifying physiology• Hugs from Dr. Love with Paul Zak – #334• Exploring what technology is used in a sensory immersion lab, including AI(49:21) Exploring Potential Costs & Opportunities of Biosensing Technology• Understanding the potential adverse effects or downsides of this technology• Join the Live Audience: ourupgradecollective.com• The exhaustion factor in playing Endeavor• What video games would be likely to reduce cognitive function• Using Lion's Mane for increasing brain function• What this system could look like in 10 years ResourcesDave Asprey's NEW Book ‘Smarter Not Harder' is out now: https://daveasprey.com/books Endeavor OTC: https://www.endeavorotc.com/Instagram: https://www.instagram.com/endeavorotc/Website: https://gazzaley.com/Instagram: https://www.instagram.com/adamgazz/The Human Upgrade is produced by Crate Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aloha Inspired Money Makers! In Episode 5 of the Inspired Money Podcast's live stream series, "The Generosity Effect: The Ripple of Inspired Giving," hosted by Andy Wang and produced by Bradley Jon Eaglefeather, a panel of nonprofit and neuroscience experts— Maggie Doyne, James Siegal, and Dr Paul J. Zak—come together to discuss the generosity effect and what it means to give of yourself!  Overview Welcome to Episode 5 of the 'Inspired Money' live-stream series, where we delve into the transformative power of generosity. In this episode, we explore the profound impact of giving on both the giver and the recipient. Our esteemed panelists will share their personal stories, discuss the science behind generosity, and inspire you to create your own philanthropic legacies. Segments Segment 1: The Heart of Generosity: Emotional and Psychological Dimensions of Giving : Generosity is more than just giving; it's a profound expression of human connection. This segment explores the emotional and psychological dimensions of generosity, revealing how it shapes our mental landscape and fosters community and trust. Segment 2: The Many Faces of Giving: Time, Talent, and Treasure: Discover the three T's of giving—Time, Talent, and Treasure. This segment delves into the various ways we can contribute to the world, from volunteering our time to sharing our unique skills and making financial contributions. Segment 3: Effective Altruism: Maximizing Impact through Thoughtful Giving: How can we make the most significant difference in the world? This segment introduces the concept of Effective Altruism, a movement that aims to maximize the overall well-being through evidence-based giving. Segment 4: Inspiring a Legacy of Generosity: Strategies for Long-Term Impact: What does it mean to leave a lasting legacy of generosity? This segment explores how individuals and companies can create a measurable and enduring impact through strategic and innovative giving. Segment 5: The Generosity Ecosystem: Collaborative Giving and Community Building: In our interconnected world, the Generosity Ecosystem is reshaping how we give. This segment explores the power of collaborative giving and community engagement, urging us to build a culture of generosity that resonates with our shared humanity.  Guest Profiles: Maggie Doyne: Maggie, an American philanthropist, has dedicated over 13 years to educating children and empowering women in Nepal. She founded the BlinkNow Foundation and used her life savings to build a home for orphaned children. Her work has been globally recognized, and she believes that anyone can make a difference "in the blink of an eye." Her story embodies the episode's focus on the transformative power of generosity. Dr Paul J. Zak:Paul is a renowned professor and researcher in neuroeconomics, focusing on the science behind extraordinary experiences and happiness. His work explores the neurochemical foundations of trust and morality, making him an expert in the psychological dimensions of generosity. His research has been cited over 19,000 times, and he's a regular TED speaker. His insights will add depth to the episode's exploration of the emotional and psychological aspects of giving. James Siegal: James is a Senior Fellow at KABOOM!, an organization aimed at ending playspace inequity. During his tenure as CEO, he expanded the organization's reach through philanthropy and public-private partnerships, focusing on racial equity. His experience in the public, private, and non-profit sectors makes him a thought leader in community engagement and social impact, aligning perfectly with the episode's theme of generosity and giving. Guest Links:  Maggie Doyne: https://maggie-doyne.com and https://blinknow.org Dr. Paul Zak: https://pauljzak.com/ James Siegal: https://kaboom.org Hashtags: #InspiredGiving #JamesSiegal #MaggieDoyne #PaulJZak #GenerosityEffect #RippleOfGiving #EffectiveAltruism #TimeTalentTreasure #InspiredMoneyLive #Eaglesvision This blog post is brought to you by Runnymede Capital Management, in collaboration with EaglesVision and the Inspired Money live-stream podcast series.

This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin ■Post on this topic (You can get FREE learning materials!) https://englist.me/164-academic-words-reference-from-paul-zak-trust-morality-and-oxytocin-ted-talk/ ■Youtube Video https://youtu.be/bOkhf-QzrnA (All Words) https://youtu.be/bD-snF5F2Hw (Advanced Words) https://youtu.be/pXwe0uDAe-w (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

✅ Like what you saw, but don't have time to implement? Hire us at https://www.strategysprints.com I am Simon Severino, expert on how to supercharge sales. As a shrink-turned-CEO, I had to learn the importance of working on the business more than in it. Now, I help business owners overcome sales obstacles and reclaim 12 hours per week through the Strategy Sprints™ Method. Author of “Strategy Sprints”, I teach Certified Strategy Sprints™ Coaches how to supercharge sales. Member of the Silicon Valley Blockchain Society, TEDx speaker, Forbes contributor, investor. When I am not supercharging sales, you'll find me swimming, mountainbiking, running and tricking my 3 kids into outdoor activities so they can't escape my annoying shrinky questions.

Join us as we welcome Dr. Paul Zak, a renowned Professor, Speaker, Founder & Chief Immersion Officer, and the brilliant mind behind the book "Immersion: The Science of the Extraordinary and the Source of Happiness." Explore groundbreaking insights into neuroscience, including uncovering the brain's valuation mechanism and the application of immersion for mental health improvement. Discover Dr. Zak's innovative techniques for predicting hit songs with 97% accuracy, the unique power of superfans, and the importance of screen size and view length in digital marketing. Delve into personalized experiences with Four Seasons, face reading, emotion-based value organization, and the 30-second dissipation effect. Learn practical tips for charities, and marketers, and how immersion leads to happiness and longevity. Visit besttuesdayever.com for a comprehensive exploration of these revolutionary techniques.What You'll Learn:Uncovering the Brain's Valuation MechanismDeveloping Neuroscience as a ServicePredicting Hit Songs with 97% AccuracyImproving Mental Health Through Immersion TechniquesInsights into Face Reading and Decision MakingHow Emotions Drive Brain's Value OrganizationOptimal Screen Size for Powerful Video ResultsUsing Immersion to Create Lifetime ExperiencesWinning Strategies: How the Four Seasons Captivates GuestsEffective Staging and Anticipation TechniquesThe Influence of Superfans on MarketingLeveraging View Length for Charitable CausesHow Immersion Enhances Happiness and LongevityConnect with Paul Zak:Website LinkedIn Mobile AppResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Paul Zak says there's a scientific formula to consistently create extraordinary experiences, and that the data show that those who use this formula increase the impact of experiences tenfold. Shermer and Zak discuss: neuroeconomics, neuromanagement, and neuromarketing • Zak's work with the CIA and DARPA • immersion and how is it quantified (with a formula) • monotony of the mundane • the ordinary and extraordinary • peak-end storytelling • immersion in advertising, entertainment, education, attractions, and retail • what makes a great movie or successful unscripted TV show • novelty • sensitivity training programs in universities and corporations • how to give a TED talk • immersion and political candidates • marriage and immersion • The Bachelor: Ben's season • happiness, flourishing, meaningfulness, purposefulness and immersion. Paul Zak is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers and more than 18,000 citations. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. He frequently appears in the media, including Good Morning America, the BBC, NBC's The Today Show, CNN, and Fox & Friends. His groundbreaking research has been reported in the New York Times, Wall Street Journal, Time, The Economist, Scientific American, Forbes, and many other publications.