Podcast appearances and mentions of paul zak

What does it actually mean to thrive—not emotionally, but biologically? In this episode, neuroscientist Paul Zak breaks down the brain science behind emotional fitness, social connection, and the kinds of experiences that make life feel deeply engaging rather than merely comfortable. We explore whether thriving is a measurable state of the nervous system, why modern life may be quietly working against it, and how factors like immersion, awe, and human connection shape the way our brains function over time.Learn more about Dr. Paul Zak at https://pauljzak.com/Learn about his app at https://your6.com/ Hosted on Acast. See acast.com/privacy for more information.

Emotional fitness is not a soft skill. It is the leadership muscle your people feel every day. Nikki sits down with neuroscientist, author, and speaker Dr. Paul Zak to unpack how leaders can build emotional fitness, create psychologically safe workplaces, and design environments people actually want to be part of.

What if our sense of right and wrong isn't just philosophical, but biological? In this eye-opening episode, Dr. Paul Zak reveals that a single molecule—oxytocin—could hold the key to understanding trust, empathy, and virtue itself. Imagine being able to measure compassion in a blood sample or enhance generosity with a nasal spray. Is morality purely a matter of choice, or are we wired for virtue? Join Zale as he learns how neurobiology may be reshaping our moral landscape. Learn more about Dr. Paul Zak at https://pauljzak.com/Check out Paul's app - Your Six - at https://your6.com/ Hosted on Acast. See acast.com/privacy for more information.

Everyone has a story. The real question is whether you know how to read yours. In this Season 2 finale, Carson, Chuck, and Ingrid dig into one of the most underused tools in a mentor’s hands — story. Not storytelling as a presentation skill, but story as the lens through which we understand our own lives, and help others understand theirs. Dan Allender puts it plainly: most people miss the deeper meaning of their own life because they don’t know how to read it. And as John McCauley adds, we’re not actually designed to read our stories accurately on our own. That’s where a mentor comes in. The conversation covers a lot of ground: the neuroscience behind why stories stick (Dr. Paul Zak’s work on oxytocin is worth knowing about), the danger of fixed narratives — those internal scripts that quietly limit us — and the extraordinary thing that happens when a mentor believes a better story about you before you can believe it yourself. They call it “borrowed belief.” It’s one of the most honest descriptions of what good mentoring actually does. Ingrid shares how she draws people’s stories out in practice. Carson brings the biblical frame — Jesus was, after all, history’s most effective storyteller. And the whole conversation ends with a practical challenge you can act on this week. To our 13,000-plus listeners: Season 2 has been something. Thank you for being part of it. Season 3 is coming.    

What does it actually take to build trust in a sales conversation? Not just rapport, but trust — the kind that makes a prospect lean in, open up, and ultimately make a decision?  Dr. Paul Zak is a behavioral neuroscientist, the author of several books, including Trust Factor and Immersion, and one of the world's leading researchers on the science of trust and persuasion.  In this illuminating conversation, Dan and Paul explore what actually drives trust in a high-stakes sales interaction. Listen in to learn why the most likable salespeople may not always close the deal, what's really happening in the brain when a prospect decides whether to trust you or not, and the hidden cost of walking into a conversation focused on a specific outcome. Whether you've been in sales for two years or twenty, the science Paul shares in this episode will challenge assumptions you might not even know you're making. Follow and subscribe to our YouTube channel: https://www.youtube.com/@BreakingSalesPodcast/videos

Scientific Sense ® by Gill Eapen: Prof Paul Zak is Professor of Economic Sciences, Psychology & Management at Claremont Graduate University. His research has identified the brain processes that support such virtuous behaviors as trustworthiness, generosity, and sacrifice, as well as those whose absence leads to evil, vice, and conflict. He uses these results to increase flourishing by individuals, organizations, and societies. Please subscribe to this channel:https://www.youtube.com/c/ScientificSense?sub_confirmation=1

Send a textWant proof that coaching works beyond a feel-good survey? We dig into the neuroscience of immersion—how the brain's one-second signals of attention plus emotion predict what people remember and do next—and translate it into a practical playbook for coaches and leaders. With Professor Paul Zak, we unpack why joy is the byproduct of investing energy, not avoiding stress, and how the right level of challenge drives durable behavior change.We share field-tested stories that show immersion's “contagion” effect in action, from luxury retail associates whose engagement predicted purchases to healthcare teams that improved patient care by empowering nurses within clear boundaries. You'll hear why opening hot sets stakes, how human-scale stories outperform abstract models, and what happens when leaders delegate for real. The result is deviation you can learn from—some mistakes, yes, but also the positive deviations that become innovations when you recognize and codify them.Measurement ties it together. We talk about simple, wearable-driven ways to see which moments land, spot weekly energy dead zones (like that dreaded Thursday meeting), and design sessions that stick. Four levers matter: start with stakes, tell vivid stories, keep moderate pressure through participation, and end with one concrete action. Over time, those choices raise the number of daily “key moments,” a leading indicator of joy, energy, and follow-through that spreads from executives to teams and even into family life.If you're ready to coach for thriving, not just insight, this conversation gives you the science, the tactics, and a free tool to start today. Subscribe for more brain-savvy coaching insights, share this with a leader who needs it, and leave a review to tell us the next challenge you want us to tackle.Watch the full interview by clicking here. Find the full article here.Learn more about Paul here. Free gift from Paul: your6.comGrab your free issue of choice Magazine here - https://choice-online.com/

Most leaders say they value trust. It shows up in mission statements and team meetings. But when trust breaks down, few can explain why performance slows, collaboration frays, or innovation quietly disappears. Dr. Paul Zak doesn't treat trust as an abstraction. As a behavioral neuroscientist with over 25 years of research, he studies trust the same way an engineer studies load-bearing structures. His work has identified the specific neurochemical, oxytocin, that drives human connection. And the behaviors that trigger it are simpler than most leaders expect. In this episode, Paul breaks down what trust actually looks like day to day, why autonomy outperforms surveillance, how recognition needs to happen to actually stick, and why human connection matters more than ever in a world shaped by AI and remote work. Whether you lead a team of five or five hundred, this conversation will change how you think about the small moments that drive performance.   Timestamps 0:00 Introduction 2:00 What trust actually looks like at work 3:30 The role of oxytocin in team performance 4:48 Why moderate stress builds stronger teams 6:42 The adjective hack for better Monday conversations 8:32 Why emotional states are contagious 9:48 How the brain values experiences (and the 20-minute rule) 12:28 The real cost of micromanagement and surveillance 14:30 Coaching to high performance (and firing with dignity) 16:22 Why forward-looking reviews beat backward-looking ones 18:08 How home life and work life feed each other 19:30 Trust in hybrid and remote work environments 21:40 Vulnerability as a leadership superpower 23:12 Ovation: How to celebrate wins the right way 25:20 How to tell the difference between trust and manipulation 27:30 Why recognition needs to be fast, personal, and peer-driven 28:48 Celebrating failure to accelerate learning 29:30 Why human connection matters more in the age of AI 32:30 The loneliness epidemic and rebuilding social skills 34:30 Simple trust hacks every leader can use today 37:20 Where to find Paul Zak and the Six app https://pauljzak.com/   Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders. About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more Connect with Brandon Laws:  LinkedIn  Instagram  About Connect with Xenium HR:  Website  LinkedIn  Facebook  Twitter  Instagram  YouTube #trust #leadership #workplaceculture #neuroscience #oxytocin #teambuilding #remotework #employeeengagement #hrleadership #transformyourworkplace

What if sharing a story could actually change the brain? In this episode of The Do Gooders Podcast, behavioral neuroscientist Dr. Paul Zak explains why stories move us so deeply—and how they spark empathy, generosity and joy at a biological level. You'll learn what happens in the brain when we hear a story of hope, why personal stories inspire action more than statistics, and how helping others leads to greater happiness, connection and even better health. This conversation brings science and soul together—revealing why joy spreads through story, and why sharing stories of hope isn't just inspiring… it's a force for good. EPISODE SHOWNOTES: Read more. FIND YOUR STORY. Get the email course. BE AFFIRMED. Get the Good Words email series. WHAT'S YOUR CAUSE? Take our quiz. BE INSPIRED. Follow us on Instagram. DO GOOD. Give to The Salvation Army.

The Neuroscience of Thriving: How Women Leaders Transform Burnout Into Happiness and High Performance With 60% of senior women reporting record burnout (McKinsey, 2025) and 82% of all employees at burnout risk, the happiness crisis demands neuroscience-based solutions. Dr. Paul Zak reveals the "key moments" framework, Love Plus algorithm, and immersion science that transforms workplace well being, leadership culture, and sustained career success. • Happy workers are 13% more productive, with wellbeing interventions showing 10-21% productivity gains (Oxford, 2024) • 50% of happiness comes from quality social relationships—80% of "key moments" are social experiences • Women leaders who invest in relationships develop different brain activity patterns for sustained thriving • The "do-not-do list" creates bandwidth for extraordinary experiences that prevent burnout • Silence, volunteering, and authentic vulnerability are neuroscience-backed practices for long-term happiness As an executive coach with over 30 years of experience (MA, MFT, PCC) and host of the Women's Leadership Success Podcast (900,000+ downloads, top 1.5% globally), I'm witnessing an unprecedented crisis: 60% of senior-level women report feeling frequently burned out—the highest level ever recorded (McKinsey, 2025). And it's getting worse. WebMD Health Services research shows burnout perceptions increased by over 25% from 2022 to 2024, with 82% of all employees now at burnout risk. Gen X women leaders, senior managers, and directors face the highest rates—precisely the women who should be thriving at the peak of their careers. But what if the solution isn't "work-life balance" programs or meditation apps? What if neuroscience reveals a completely different approach to sustained happiness and high performance? In Part 2 of my interview with Dr. Paul Zak—pioneering neuroscientist and author of "Immersion: The Science of the Extraordinary and the Source of Happiness"—we explore the brain-based framework for thriving that transforms how women leaders approach wellbeing, create extraordinary workplace cultures, and sustain career success without sacrificing happiness. The Thriving Crisis: Why Traditional Wellbeing Programs Fail Women Leaders Fast Company (2025) reports that throughout 2025, companies treated employees with "stunning disregard": rolling layoffs, unchecked workloads, and blind eyes to burnout. Over 200,000 American women quit their jobs this year, citing inflexible policies and lack of support. For women leaders specifically: • Only 26% strongly agree their organization cares about their wellbeing (Gallup, 2025) • 42% of working women say their job has had a negative impact on mental health (vs. 37% of men) • Women who feel stressed daily are 46% more likely to actively seek new jobs • 36% of full-time women have a mismatch between preferred and actual work arrangements Why the Gap? Most organizations spent the past decade conflating wellbeing with wellness programs. They handed out meditation apps, gym stipends, and yoga classes while ignoring the root causes: uncaring managers, lack of connection, always-on expectations, and feeling unappreciated. The result? Burnout soared, engagement flat-lined, and the best women leaders walked awa What Neuroscience Reveals About Thriving vs. Surviving "The book has the title Happiness in it, but it's really about thriving," Dr. Zak clarifies. "How do I extend positive mood and high energy over my lifetime?" Using distributed neuroscience technology and the Six app (measuring brain activity continuously at one-second frequency), Dr. Zak's research team discovered something revolutionary: People who have 6 or more "key moments" daily are truly thriving—engaged in life, resilient to stress, and sustaining high performance. What Are Key Moments and Why Do They Matter? "Key moments are high-value experiences that help us grow as human beings and thrive," Dr. Zak explains. "What we found is that the systems in the brain that give us these high-value moments are deep in the brainstem, hidden from our conscious awareness." Dr. Paul Zak This explains why traditional self-assessment wellbeing surveys fail: Most people cannot accurately identify what truly makes them happy. "When we ask people, 'What was your most important moment yesterday?' they don't know," Dr. Zak reveals. "Because it's hidden from conscious awareness. Many times, people will do something they think is really fun that doesn't give their brain a lot of value." The Neuroscience: Why Social Connection Drives Happiness Recent research from Oxford University confirms what Dr. Zak's neuroscience proves: About 50% of our happiness is due to the quality of our social relationships. But here's the critical finding for women leaders: 80% of key moments are social experiences. "It's the people that give me that ability to be present and emotionally open," Dr. Zak emphasizes. "Sometimes I'll get a key moment when I'm really in a great writing project, but mostly, it's when I'm out at a conference, having dinner with people, giving talks." The Leadership Implication: Women leaders facing declining corporate support (only 54% of companies now prioritize women's advancement) cannot wait for organizational culture change. You must proactively create the social connections and immersive experiences that sustain your brain's capacity to thrive. The Two Core Components: Presence and Emotional Openness 1. Being Present "If I'm distracted, it's not going to be a good experience for me," Dr. Zak explains. "So I'll often take my phone and just turn it off in meetings. Hey, you guys, this is an important meeting, I need all the phones off." For Women Leaders: • Create technology-free zones during strategic thinking and team conversations • Block "thinking time" on your calendar—treat it as sacred as client meetings • Practice "walking in silence" to oxygenate your brain and generate ideas • Use the 60-90 minute rule: take 5-minute movement breaks to maintain cognitive clarity 2. Being Emotionally Open "Do we want to be around people who don't share their emotions with us?" Dr. Zak asks. "No. If I say 'I'm having a tough day' and you're like 'oh, that's terrible' with no emotion—that's not a friend, that's a robot." Emotional experiences are saved in memory in a particular way that makes them more easily accessible. When you share authentic emotions, you activate neural pathways that build trust, create connection, and generate the key moments that sustain thriving. Critical for Women Leaders: This isn't about oversharing or being "too emotional" (a bias women already face). It's about strategic vulnerability that makes you relatable, trustworthy, and capable of building the deep connections that drive both happiness and high performance. The Love Plus Algorithm: A Neuroscience Framework for Daily Happiness When Time Magazine asked Dr. Zak to write three sentences on New Year's resolutions, he created what he calls his "algorithm for living a happy and fulfilled life": Love Plus. The Love Plus Framework: L - Love and be loved Invest deeply in relationships. Research shows 50% of happiness comes from social connection quality. For women leaders, this means prioritizing meaningful relationships with family, friends, and trusted colleagues—not just networking transactions. O - Openness to new experiences Travel, try new activities, engage with different perspectives. Novel experiences create neurological growth and generate key moments that sustain thriving. V - Volunteering and giving back "The evidence is so overwhelming that helping others makes you happy," Dr. Zak notes. Even small acts of generosity—buying a colleague coffee, mentoring a junior team member—create reciprocal happiness loops. E - Exercise Physical movement isn't just wellness theater. It oxygenates the brain, reduces stress hormones, and creates conditions for key moments to emerge. PLUS: • Purpose: Connect daily work to larger meaning and impact • Learning: Continuous growth through reading, courses, new skills • Unique experiences: Prioritize extraordinary moments that create lasting memories • Silence: Create space for reflection, creativity, and strategic thinking How Women Leaders Apply Love Plus Daily Dr. Zak's framework isn't theoretical—it's immediately actionable: Morning: 10 minutes of silence before checking devices (builds presence, reduces cortisol) Workday: 2-3 "connection moments" with team members beyond task management (builds trust, creates key moments) Lunch: Walk outside without phone (exercise + silence + openness to new observations) Afternoon: Learn something new—read an article, take a short course, explore a topic (continuous learning) Evening: Invest in deep relationships—quality time with family/friends, not just logistics (love and be loved) Weekly: Volunteer or mentor (giving back creates sustained happiness) The Do-Not-Do List: Creating Bandwidth for Thriving "Many executives tell me they don't have time for key moments," Dr. Zak acknowledges. His solution? The do-not-do list. "I realized I was doing a lot of things on my to-do list that weren't actually that valuable. So I made a second list called my do-not-do list. And it's way longer than my to-do list." Examples from Dr. Zak's Do-Not-Do List: • Do not attend meetings without clear agendas and time boundaries • Do not respond to every email within 2 hours (batch processing instead) • Do not say yes to every speaking invitation (protect creative bandwidth) • Do not schedule back-to-back meetings all day (protect key moment opportunities) • Do not work weekends as default (protect relationship investment time) For Women Leaders: What activities drain energy without creating value? What obligations stem from people-pleasing rather than strategic necessity? Your do-not-do list creates the space for the 6+ daily key moments that neuroscience shows drive sustained thriving.

In this conversation, Dr. Paul Zak discusses the biological roots of happiness and human connection, emphasizing the importance of social relationships and emotional health. He explores how virtues and gratitude contribute to well-being, and how technology can aid in measuring and enhancing happiness. The discussion highlights the significance of vulnerability in leadership and the need for self-awareness in behavior change, ultimately advocating for a more connected and emotionally fit society.TAKEAWAYSUnderstanding the biological roots of happiness is crucial.Social connections significantly impact our well-being.Practicing virtues can lead to personal growth.Gratitude enhances our overall happiness.Technology can help measure and improve emotional health.Vulnerability is essential for effective leadership.Self-awareness is key to behavior change.Investing in relationships is vital for thriving.High-value moments are critical for happiness.Mentorship and service to others enrich our lives.Chapters00:00 Introduction to Happiness and Human Connection01:18 The Biological Roots of Happiness02:59 Defining Well-Being and Thriving04:21 The Motivation Behind Studying Happiness05:19 The Structure of the Book and Its Virtues07:55 Investing in Relationships for Happiness10:22 The Importance of Social Connections12:03 Leadership and Social Engagement13:22 The Role of the App in Measuring Happiness14:54 Exploring Virtues and Their Application17:18 Overlooked Virtues in Leadership20:02 The Importance of Patience and Self-Reflection20:20 Self-Awareness and Feedback for Lasting Change24:23 The Importance of Honest Feedback28:51 Building Relationships and Psychological Safety32:23 The Power of Gratitude38:51 Happiness Through High-Value Moments46:01 The Future of Neuroscience in Happiness47:19 Key Insights and Takeaways

Mastering Business Growth: Insights from Mark Abbott, Founder & CEO of Ninety, on Operating Systems, Culture, and Organizational MaturityIn this episode, host Josh Elledge sits down with Mark Abbott, Founder and CEO of Ninety, for a deep dive into business operating systems, organizational culture, and the journey of scaling small and mid-sized companies. Mark—drawing on decades of experience in entrepreneurship, software development, coaching, and workplace culture—explains how leaders can build high-performing, resilient organizations by implementing the right frameworks at the right time. This blog breaks down the episode's key insights and practical guidance to help business owners navigate their company's growth stages with clarity and confidence.Building Mature, Aligned, and High-Trust OrganizationsMark begins by explaining what a Business Operating System (BOS) truly is: a combination of tools, disciplines, and concepts that help organizations stay aligned, accountable, and scalable. He emphasizes that every company already has an operating system—whether intentional or accidental—and the goal is to consciously design one that matches the business's stage of development. Popular frameworks like EOS, Scaling Up, and The Great Game of Business offer structured paths, but each company must adopt the tools most appropriate for their maturity level.He breaks down the five stages of business development—Formation, Early Growth, Expansion, Maturity, and Legacy—and stresses that leaders must avoid skipping steps. For example, documenting every process too early is counterproductive; focusing instead on clarity, roles, and early team alignment yields better results. As businesses grow, they often mistake size for maturity, creating organizations that look impressive on the outside but lack foundational discipline internally.Mark also highlights the importance of culture, trust, and forgiveness. High-performance organizations assume goodwill, set clear expectations, and use trust as a guiding principle—while also acknowledging that not all behaviors should be tolerated. He references research from Dr. Paul Zak to explain how trust chemically fuels team performance and why leaders must foster environments where transparency and accountability thrive. Platforms like Ninety help reinforce these practices by providing tools for meetings, scorecards, vision alignment, and process documentation, ensuring companies build habits that support long-term excellence.About Mark AbbottMark Abbott is the Founder and CEO of Ninety, a platform designed to help small and mid-sized businesses implement and sustain business operating systems. With decades of experience across entrepreneurship, leadership development, and organizational design, Mark has coached countless teams on building trust-based cultures and operational excellence. Connect with Mark on LinkedIn.About NinetyNinety is a comprehensive software platform built to help organizations adopt, implement, and sustain a Business Operating System such as EOS. With tools for meetings, scorecards, rocks, issues, processes, and organizational clarity, Ninety equips leadership teams with everything they need to run a healthy, aligned, and scalable business. The platform supports both coach-led and self-directed implementations and includes extensive resources for long-term growth and accountability.Links Mentioned in This EpisodeMark Abbott LinkedIn

Control is rooted in fear. Trust is rooted in strength. And when you shift from control to trust, you become a better leader. Control often stems from a fear of being judged, a fear of things going wrong, or a fear of losing influence. I used to believe that control equals competence. The more I managed outcomes, the more successful we would be. But what I eventually learned is that control does not create confidence; it kills it. Trust, on the other hand, unlocks potential. It multiplies leadership. It builds teams who think critically, act boldly, and take ownership for results. In this episode of Reflect Forward, I share how I transformed my leadership by moving from control to trust and why this shift changed everything for me, for StoneAge, and for my team. The turning point During the pandemic, everything changed. Suddenly, I was not in the office every day. People could not walk into my office for a quick answer or to bounce ideas off me. At first, it was disorienting. If I were not the glue holding everything together, what value did I bring? But something surprising happened: my team flourished. They made smart decisions, collaborated effectively, and solved problems without me. That was the moment I realized I had been the roadblock. My need for control, disguised as involvement, had held them back. It was humbling to realize that control does not build leaders. Trust does. As Stephen M. R. Covey says, “Control leads to compliance. Trust leads to commitment.” That realization became one of the most important lessons of my leadership journey. The three dimensions of trust Over time, I developed a simple framework to guide me in leading with trust instead of control. 1. Competence – Believe in their capability. Trust that your people can figure things out, even if they do it differently than you. 2. Character – Believe in their integrity. Know that they will do what is right, even when you are not watching. 3. Connection – Show them they matter. Why trust matters According to research by Paul Zak published in Harvard Business Review, employees in high trust companies report 74 percent less stress, 106 percent more energy, and 50 percent higher productivity than those in low trust environments. Trust is not soft; it is smart. It is the foundation of ownership, performance, and innovation. As Sheryl Sandberg put it, “Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” That is exactly what trust does. Mic drop moments • “Control does not build leaders. Trust does.” • “Ownership and control cannot coexist.” • “When I stopped trying to control everything, I found something I did not expect: freedom.” • “Coaching is adding considerations without taking back the decision.” Key takeaways 1. Control is rooted in fear. Trust is rooted in strength. Check your motives before you step in. 2. You cannot create ownership without giving up control. Ownership requires autonomy. 3. Trust is active, not passive. Equip people, ask better questions, and coach instead of direct. 4. Develop thinkers, not followers. Build people's confidence in their own judgment. 5. Letting go multiplies your influence. When you lead with trust, leadership spreads. Connect with Kerry Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let's connect on LinkedIn, Instagram, or TikTok! Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/ Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/

Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. He founded Immersion Neuroscience, a softwared that is used to improve outcomes in entertainment, education, and emotional health. Revenues $250K to $50M? Sign up for complimentary Breakthrough Session with JV or his team. Find out exact;y what is holding you back from significantly higher sales, profits and impact. JV can fix this. Schedule Your Breakthough Session Join Host JV Crum III, with 2 exits and over 75M revenues in his companies, he is the Ultra-Performer Coach for 6- to 8-figure owners ready to join the top 1% of performers. Welcome to Season 12 of the award-winning Conscious Millionaire Show. World's #1 conscious business and performance podcast for foundeers and entrepreneurs who want to become Ultra-Performers. Three episodes each week - M / W / F Access Conscious Millionaire Show Millions of Listeners in 190 countries. Inc Magazine "Top 13 Business Podcasts" with over 3,000 episodes and 100 million listeners world-wde. Listen 3X a week.

Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. He founded Immersion Neuroscience, a softwared that is used to improve outcomes in entertainment, education, and emotional health.       Revenues $250K to $50M? Sign up for complimentary Breakthrough Session with JV or his team. Find out exact;y what is holding you back from significantly higher sales, profits and impact. JV can fix this.     Schedule Your Breakthough Session     Join Host JV Crum III, with 2 exits and over 75M revenues in his companies, he is the Ultra-Performer Coach for 6- to 8-figure owners ready to join the top 1% of performers.     Welcome to Season 12 of the award-winning Conscious Millionaire Show. World's #1 conscious business and performance podcast for foundeers and entrepreneurs who want to become Ultra-Performers. Three episodes each week - M / W / F   Access Conscious Millionaire Show     Millions of Listeners in 190 countries. Inc Magazine "Top 13 Business Podcasts" with over 3,000 episodes and 100 million listeners world-wde. Listen 3X a week.

EPISODE SUMMARY What if your watch could tell you exactly when your brain is in its peak state for connection, creativity, and decision-making? Today on the Wired For Success podcast, I sit down with neuroscientist Dr. Paul J. Zak to uncover how entrepreneurs can build million-dollar businesses without burning out. This episode will change the way you lead, love, and live. We talk about… -  The surprising brain chemical mix behind focus + connection -  How to engineer flow without hustle or burnout -  Kindness & connection   EPISODE NOTES Dr. Paul J. Zak is a Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's three decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, live events, and emotional health. He is a regular TED speaker and appears in the media regularly.    Links: Free emotional fitness app: https://your6.com/ https://pauljzak.com https://www.getimmersion.com/ https://www.linkedin.com/in/paul-j-zak-91123510/ X:@pauljzak   ------------ Click this link to listen on your favorite podcast player and if you enjoy the show, please leave a rating & review: https://linktr.ee/wiredforsuccess ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- Disclaimer: Podcast Episodes might contain sponsored content.

What if happiness wasn't random but measurable and achievable, just like 10,000 steps?Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You'll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.What You'll Learn:Why six daily experiences can rewire your brain for happinessHow social connection drives 50% of your joyGoogle's neuroscience-backed approach to employee well-beingFear vs. love: the leadership mistake most makeGratitude, tolerance, and virtues that fuel resilienceHow Ben Franklin inspired Zak's modern happiness checklistThe free YourSix app that tracks happinessConnect with Dr. Paul Zak:Book: The Little Book of Happiness - https://tinyurl.com/yeywk4a3SIX: Track Emotional Wellness - https://your6.com/phoneWebsite - https://pauljzak.com/LinkedIn - https://www.linkedin.com/in/paul-j-zak-91123510/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Paul Zak can predict what customers buy without speaking to them.  He's even able to boost charitable donations by spraying a donor with hormones. Find out how in today's episode of Nudge.  ---  Read Paul's book Immersion: https://shorturl.at/YcYxu  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources:  Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat's noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61. Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.

What's on your mind? Let CX Passport know... What if you could measure trust in real time?Tim McCleary brings neuroscience, global experience design, and deep culture work into one unique conversation. As the founder of The Involvement Practice, Tim helps organizations move from slogans to action... building trust and performance from the inside out.In this episode, we talk about:His work with neuroscientist Paul Zak to measure trustThe global truth: people are peopleHow to localize culture without diluting itWhy great branding must match real experienceThe 3 S's of memory-making: sight, sound, and scentHigh-trust cultures perform better. Tim shows us how to build them... and how to prove it.CHAPTERS 0:00 Meet Tim McCleary 1:32 Why communication is the throughline 4:54 The origin of Involvement Culture 8:57 Localizing global strategy 12:05 Brand, culture, and customer experience 16:21 When CX lost its way... and where it's going 19:34 The experience economy and emotional design 22:58 First Class Lounge 28:08 Neuroscience and the measurement of trust 33:20 What to do with trust data 34:58 Where to find TimGuest Links: 

Lonely? Your Brain's Begging for Connection   How Dr. Paul Zak Decoded the Neuroscience of Trust and Human Connection What if the secret to happiness, purpose, and even financial success lies in your brain's chemistry—and in how often you hug others? Have you ever wondered why we trust some people instantly and others not at all? Why love feels so healing—and why certain leaders inspire loyalty while others trigger fear? At the heart of these mysteries is a powerful brain chemical: oxytocin. “Oxytocin is a gift you have to give to somebody else.” – Dr. Paul Zak In this Richer Soul episode, Dr. Paul Zak, affectionately known as Dr. Love, reveals how understanding our brain's biology can transform the way we lead, parent, connect, and even build wealth.  

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie are joined by Dr. Paul J Zak. Dr. Zak is in the top 0.3% of most cited scientists. For over two decades Paul's research has extended the boundaries of behavioral neuroscience and that has taken him from the Pentagon to Fortune 500 boardrooms to the rainforests of Papua New Guinea. Besides his academic appointment, he is a 4-time tech entrepreneur.   In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time, that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on many news programs and TV Shows. His newest book is The Little Book of Happiness and he's here today to discuss more about that. [July 7, 2025]   00:00 - Intro 00:23 - Dr. Abbie Maroño Intro  01:11 - Dr. Paul Zak Intro 02:06 - The Little Book of Happiness -          pauljzak.com/books 04:52 - High-Value Experience 06:35 - Neuroscience x Stoicism 08:50 - We Are Interdependent 14:10 - We Can Adapt 16:41 - Single Rider Experience 21:29 - Out of the Comfort Zone 23:30 - It's the People 26:46 - The Hotel Hack 32:00 - Bring the Fun! 34:11 - Absorbing the Vibe 35:18 - We Don't Have to Suffer Alone 37:22 - Find Dr. Zak Online -          Website: getimmersion.com -          App: your6.com -          Email: paul@pauljzak.com                           37:47 - Wrap Up 38:35 - Next Month: Love at First Sight 39:10 - Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online: -          LinkedIn: linkedin.com/in/dr-abbie-maroño-phd -          Instagram: @DoctorAbbieofficial -          LinkedIn: linkedin.com/in/christopherhadnagy

Storytelling for Effective Communication: How to Capture Attention and Drive ActionWelcome to the Power of Peacefulness podcast, a space created for professional women to explore what it means to cultivate inner peace—at work, in relationships, and in life. Through meaningful conversations and practical wisdom, we help you lead a more fulfilling life from the inside out.In today's episode, we dive into the timeless art—and modern science—of storytelling. If you've ever struggled to capture attention, inspire others, or communicate with impact, this conversation is for you.We explore why storytelling is a strategic superpower in today's information-heavy world and how you can use it in leadership, sales, public speaking, healthcare, education, and more. You'll also learn practical techniques to craft stories that connect deeply and drive real action.From neuroscience insights to TED Talk techniques, we break down storytelling into something clear, powerful, and easy to start using right now.✅ Why storytelling works on a psychological and emotional level✅ How stories activate more of the brain than facts alone✅ The key ingredients of a compelling story: character, conflict, and resolution✅ Real-world examples from leadership, marketing, healthcare, and public health✅ Practical frameworks for using storytelling in pitches, presentations, and hard conversations✅ Why metaphors, visuals, and data narratives enhance your message✅ How to build your personal “story bank” and get better at storytelling every day✅ The ethical responsibility that comes with sharing stories that influence others“Facts inform, but stories move.”“A well-told story isn't just heard—it's felt, remembered, and acted on.”“In today's noisy world, it's not the loudest voice that gets heard—it's the one with the best story.”“Storytelling isn't just about communication—it's about connection, clarity, and change.”Paul Zak's neuroscience research on storytelling and oxytocinJerome Bruner's findings on memory and narrative (22x more memorable!)Carmine Gallo's Talk Like TEDBrent Dykes' Effective Data StorytellingHarvard Business Review study on storytelling and organizational engagementCampaigns like Charity: Water and CDC's “Tips From Former Smokers”Start your own story bank:Write down small moments of transformation, wins, or challenges.Use prompts like “A time I failed and what I learned” or “A moment that changed how I lead.”Practice telling mini-stories in safe settings—team check-ins, social media posts, or short videos.Looking for tools to reclaim your inner peace and lead with intention?

Welcome to The Superhumanize Podcast.I'm your host, Ariane Sommer and today, we journey into the chemistry of connection, the science of trust, and the hidden forces that shape extraordinary human experiences.My guest is Dr. Paul Zak, neuroscientist, best-selling author, Professor of Economics, Psychology, and Management at Claremont Graduate University, and co-founder of the pioneering company Immersion Neuroscience.Paul's groundbreaking research has revealed how neurochemicals like oxytocin build trust, shape moral behavior, and fuel human happiness.He is a founding figure in the field of neuroeconomics and a leader in applying neuroscience to real-world domains like organizational leadership, marketing, and experience design.In this conversation, we explore how extraordinary experiences are engineered, how organizations can foster deeper human connection even across virtual spaces, and how emerging technologies like Neuroscience as a Service are transforming industries from healthcare to education to consumer engagement.We also dive into profound frontiers:How understanding trust could enhance therapies,how immersion can create lasting, life-changing experiences, and how the brain's deepest codes can be honored rather than manipulated.If you have ever wondered how biology, belief, and belonging weave together to shape the human story, this conversation is a portal.Episode highlights:02:50 The Power of Oxytocin in Human Behavior07:26 Practical Ways to Boost Oxytocin12:17 The Role of Social Interactions in Happiness16:58 Innovations in Mental Health and Psychiatry18:52 The Future of Therapeutic Treatments22:13 Engineering Extraordinary Experiences25:07 Reflecting on Customer Experience26:22 The Science Behind Immersion29:04 Applications in Education and Mental Health32:08 The Importance of Social Connections41:59 Leveraging Technology for Creative Industries44:32 Final Thoughts and Future GoalsResources mentioned:WEBSITEShttps://pauljzak.com/ Claremont Graduate University https://www.cgu.edu/people/paul-zak/Wikipedia https://en.wikipedia.org/wiki/Paul_J._ZakTED TALK https://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin?language=enBOOKS https://pauljzak.com/books/Guest's social handles:LinkedIn https://www.linkedin.com/in/paul-zak-91123510/Facebook https://www.facebook.com/pauljzakX https://x.com/pauljzakP.S. If you enjoy this episode and feel it helps to elevate your life, please give us a rating or review. And if you feel others may benefit from this podcast as well, spread the word, share and help grow our tribe of Superhumans. When we help heal One, we help heal All. Much gratitude and love.Yours,Ariane

In this episode, Dr. Paul Zak discusses his research on happiness and the power of 6 daily immersion moments.

How can leaders build unshakeable trust within their teams? What does it truly mean to thrive at work and in life? Join host Rohan Paul as he speaks with Dr. Paul Zak, a leading neuroscience researcher, professor, and author, about the crucial role of trust in organizations and his groundbreaking research on high-value moments. Discover practical insights on fostering psychological safety, the power of in-person connections, and how to cultivate an environment where employees can truly flourish. Plus, learn about Dr. Zakl's free 6S app, designed to help you build emotional resilience. Don't miss this insightful conversation packed with actionable takeaways for better leadership and a more fulfilling life!

Join us as we sit down with culture activation expert Tim McCleary to uncover the secrets of successful organizational change! Discover how to get your team on board by understanding their emotional journey and giving them the freedom to shape the change within a supportive framework. We'll also explore how trust and a positive work environment can supercharge your company culture and lead to lasting success. Don't miss out on these actionable strategies to empower your employees and create a brighter future for your organization!Timestamps: (00:05) - Michael introduces Tim McCleary, a culture activation expert.(00:57) - Discussion of the grief cycle's role in change.(02:25) - Tim talks about the importance of involving employees in change.(04:30) - Explanation of culture change activation and its methodology.(06:55) - Tim mentions three key reasons change initiatives fail.(13:40) - Concept of shock and denial in change management.(14:10) - Michael inquires about the distinction between mission and purpose.(15:55) - Tim underlines the importance of experimentation in change.(21:25) - How ownership and activation are realized through change stages.(28:00) - Tim shares insights from his GE brand director experience.(30:22) - The impact of trust on team dynamics and productivity.(36:23) - Approach to designing immersive offsite experiences.(41:17) - Exploring the neuroscience of trust with Paul Zak's research.(49:16) - Tim discusses freedom within a framework concept.(54:46) - An example from a major bank's frontline employee involvement.(01:02:42) - Tim shares how trust alters behavior and team collaboration.(01:05:38) - Michael wraps up with ways to connect with Tim.Links and Resources:Tim McCleary | LinkedInCulture Activation Company | The Involvement PracticeSponsor Links:InQuasive: http://www.inquasive.com/Humintell: Body Language - Reading People - HumintellEnter Code INQUASIVE25 for 25% discount on your online training purchase.International Association of Interviewers: Home (certifiedinterviewer.com)Podcast Production Services by EveryWord Media

Send us a textWelcome to Season 6 "Cultivating a Trust Mindset" series of The WEBB Remedy Podcast.  Meet "The WEBB Remedy" hosts:Stephanie Terry, Executive Director and Co-Founder of WEBB SquaredRinnie Orr, Associate Director and Co-Founder of WEBB SquaredAt WEBB Squared, we've made “trust” the focal point of our theme this year: "With Trust, We Bridge the Gap; With Equity, We Move Forward." It's a simple statement, but trust is not always as straightforward as it sounds. When it comes to building businesses, particularly for Black and Brown entrepreneurs, trust plays a pivotal role in overcoming systemic barriers — the kind that have been shaped by history, policy, and culture.This season we share several conversations on trust. Trust is a mindset - and contrary to what people believe - trust is not some soft, elusive quality that you either have or you don't.  Trust - though it is easily destroyed, it can be built -it can be restored, and when that happens, not only do your relationships grow, so do opportunities and efficiency in terms of business. Trust is a tangible, actionable asset that you can create.  Today's conversation examines:research on trust, chemistry, and science through the study by Paul Zak in the Harvard Business Review The Neuroscience of Trust.  key behaviors that create trust in our workplaces and businesses and how these behaviors influence performance, create bonds, and strengthen relationships.Support the showThank you for listening.... Feel free to contact us with your thoughts, questions, or more. We would love to hear from you. Please contact rinnie@webbsquared.org

The conversation delves into the critical relationship between purpose, meaning, and trust in the workplace, emphasizing that joy on the job arises from engaging in purpose-driven work with a trusted team. Britt Andreotta, an internationally recognized thought leader, shares her insights on how individuals can find their purpose and align it with their work, especially in the aftermath of the pandemic, which has prompted many to reflect on their values and career choices. The episode explores the difference between hedonic well-being, characterized by immediate pleasure, and eudaimonic well-being, rooted in long-term meaning and fulfillment. Britt discusses the various misconceptions surrounding purpose, such as the belief that it must be lofty or easily discovered, highlighting that finding purpose is often a gradual journey shaped by personal and external influences. Managers and leaders are encouraged to foster an environment that clarifies organizational purpose and builds trust among teams, ultimately leading to improved employee satisfaction and organizational success.Britt Andreotta's discussion on the significance of purpose in the workplace resonates deeply in today's rapidly changing work environment. She articulates that joy at work is not a mere byproduct of job satisfaction but rather a result of engaging in purpose-driven work with a trusted team. By referencing the work of Paul Zak, Andreotta emphasizes how psychological safety and trust are essential ingredients for fostering an environment where employees can thrive. The conversation reveals that organizations must prioritize clarity of purpose in their missions to ensure that every team member feels connected to a greater goal. This connection not only enhances individual morale but also drives collective success, as employees are more likely to engage fully when they understand how their work contributes to the organization's objectives.The episode further delves into the difference between hedonic and eudaimonic well-being, with Andreotta explaining how short-term happiness must be balanced with long-term fulfillment derived from meaningful work. This balance is increasingly crucial as people reflect on their lives, especially in the wake of the pandemic, which has prompted many to seek deeper meaning in their professional roles. Andreotta's insights challenge traditional notions of success, inviting listeners to reconsider what it means to lead a fulfilling life at work. She encourages individuals to reflect on their core values and how these can align with their professional paths, offering a roadmap for achieving personal and organizational alignment.Moreover, Andreotta offers valuable strategies for managers looking to cultivate a purpose-driven culture. She stresses the importance of understanding employees' motivations and facilitating open conversations about purpose. By creating a supportive environment where relationships are nurtured, organizations can significantly enhance employee engagement and retention. The episode serves as a powerful reminder of the profound impact that purpose-driven work can have on individuals and organizations alike, urging leaders to embrace this shift for the benefit of their teams and their broader communities.Takeaways: Purpose-driven work is essential for fulfillment, but it's important to balance it with happiness. The journey to discover one's purpose is often gradual and may involve trial and error. Organizations that emphasize purpose and social responsibility see higher employee retention and satisfaction. Building trust within teams is crucial for creating a positive work environment and achieving goals. Managers should actively engage with employees to understand their values and what motivates them. Eudaimonic well-being, characterized by meaning and purpose, is necessary for long-term satisfaction....

Join Dr. G and Dr. Paul Zak as they dive into the world of emotional fitness, mental health, and the science of social connections. Together, they explore how community, purpose, and presence can transform lives and boost happiness. From wearable tech to practical tips for building stronger relationships, this channel is your guide to living a more connected and fulfilling life. Discover how to thrive in a modern world by embracing joy, authenticity, and the power of human connection. Subscribe for insightful conversations that inspire growth and well-being! #mentalhealth #wellness #healing Paul Zak https://pauljzak.com/ Sign up for our newsletter! https://drchristiangonzalez.com/newsletter/ ==== Thank You To Our Sponsors! Timeline Visit https://timelinenutrition.com/drg and use code DRG to get 10% off BON CHARGE Visit https://us.boncharge.com/products/red-light-face-mask and use code DRG for 15% off storewide ==== Timestamps: 00:00:03 - Introduction to Mental Health Discussion 00:00:32 - Current State of Mental Health Crisis 00:01:44 - Factors Contributing to Mental Health Decline 00:03:24 - Importance of Community and Social Connections 00:06:07 - Introducing the Emotional Fitness Concept 00:14:04 - The Importance of Being Present 00:16:16 - Emotional Fitness and Workplace Productivity 00:19:14 - Emotional Growth Through Challenges 00:23:56 - Introduction of Wearable Technology 00:28:02 - Balancing Trauma Work with Joy and Play 00:29:34 - Social Networks vs. Smoking: A Surprising Comparison 00:32:12 - Building Strong Social Relationships 00:35:08 - Volunteering as a Way to Connect 00:37:45 - Taking the Next Step: Inviting Neighbors for Coffee 00:40:04 - Emotional Responses: In-Person vs. Virtual Connections 00:43:12 - Impact of Phone Addiction on Social Experiences 00:46:21 - Awareness of Emotional Anchors and Authenticity 00:49:10 - The Role of Purpose in Longevity and Happiness 00:52:48 - Chronic Stress and Its Effects on Presence 00:56:30 - Adventure and Intimacy in Relationships 00:57:17 - Introduction of the Aura Ring 00:58:17 - Tracking Positive Experiences 00:59:05 - Emphasis on Community and Joy in 2025 00:59:22 - Closing Thoughts and Gratitude

In this episode of the Crazy Wisdom Podcast, host Stewart Alsop is joined by Christopher Demetrakos, founder and CEO of Manzanita KK, a neuroscience-based marketing consultancy in Japan. Together, they explore a wide range of topics, including the evolution of marketing from intuition-driven strategies to neurochemistry-based resonance, the mechanics of human decision-making, and the implications of new technologies like LLMs and immersive advertising tools. They also tackle profound questions about societal shifts, cultural identities, and the future of humanity in an era of technological acceleration. For more on Christopher's work, you can find him under the username "Demetrakos" across LinkedIn, TikTok, YouTube, and other platforms.Check out this GPT we trained on the conversation!Timestamps00:00 Introduction to the Crazy Wisdom Podcast00:23 Understanding Gen Three Marketing00:57 The Role of Neurochemicals in Marketing01:20 Paul Zak's Contributions and Smartwatch Technology02:56 Insights on Consumer Behavior and Language03:39 The Conscious vs. Non-Conscious Mind08:09 Decision Making and Cognitive Traits11:20 Addressing the Demographic Crisis19:55 The Future of Media and Advertising24:26 Social Overstimulation and Its Consequences36:42 Audience Reactions and Cultural Observations36:57 The Concept of Individualism in Japan39:24 Living as an Expat in Different Cultures40:55 Challenges of Being an Outsider in Japan43:48 Future of the Company and Expansion Plans46:53 The Role of AI in Advertising50:20 Philosophical Implications of AI and Accelerationism01:03:36 Spiritual and Existential Questions in a Technological World01:11:07 Closing Thoughts and Contact InformationKey InsightsMarketing and Neuroscience are Converging: Christopher Demetrakos introduces the concept of “resonance” in marketing, where campaigns are designed to align with consumers' psychological traits. By targeting specific neurochemical responses, like the simultaneous release of dopamine and oxytocin, marketers can move beyond the traditional focus on “liking” and instead drive action. This approach signals a revolutionary shift in how advertising is conceived and measured.The Limits of Conscious Awareness in Decision-Making: The episode highlights research showing that only 5% of cognition is conscious, with the rest governed by unconscious processes. Christopher shares examples of studies where people's midbrain activity predicted outcomes far better than their verbal responses, challenging traditional methods of market research and decision-making.Emerging Technologies Redefine Advertising: Tools like smartwatches and LLMs are poised to disrupt advertising by making it possible to predict and trigger consumer actions with unprecedented precision. Christopher envisions a future where AI not only analyzes markets but creates entire advertising campaigns, reducing reliance on traditional agencies.Demographic Challenges and Overstimulation: The conversation dives into the demographic crises faced by countries like Japan, connecting declining birth rates to societal overstimulation and paradoxes of choice. Easy access to technology, such as smartphones and social media, alters primal human drives, contributing to shifts in reproduction patterns and social behavior.The Media Landscape is Fracturing: Stewart and Christopher discuss how the shift from traditional media to social platforms has fragmented public attention. This change mirrors historical media disruptions, such as the printing press and television, but now points toward an era where hyper-targeted content and personalized advertising dominate.Future Societies and Existential Questions: As technology accelerates, Christopher suggests humanity may be transitioning from its “midlife” phase—focused on material prosperity—to a more reflective stage, grappling with spiritual and existential questions. He points to phenomena like morphic resonance and alternative community models as indicators of this evolution.Disruption as Opportunity and Challenge: The potential of Gen 3 marketing is both exhilarating and daunting. Christopher highlights the ethical concerns of wielding technology that can sell “anything to anyone” while emphasizing the importance of bold, visionary investors willing to transform the trillion-dollar advertising industry responsibly. This underscores the need to balance innovation with humanity's broader interests.

What makes us happy? The warm feelings of closeness that we have with family and friends are rooted in the neurochemical oxytocin – the love hormone, if you will. Oxytocin facilitates social engagement, encourages bonding, and just makes us feel happier. My guest today, neuroscientist Paul Zak, has done decades of research into the role of oxytocin and discovered that this feel-good chemical motivates us to engage with others. Not only that, but immersing ourselves in social circles, among people who are nice to us, increases oxytocin and improves our mood. (High stress, on the other hand, inhibits oxytocin and makes us feel unhappy.)  Find out how to harness the power of oxytocin to live a happier, healthier, life.  For more information, transcripts, and all episodes, please visit https://thisisyourbrain.com For more about Weill Cornell Medicine Neurological Surgery, please visit https://neurosurgery.weillcornell.org

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His latest book, Immersion, explores the neuroscience behind happiness and extraordinary experiences. Paul is also a four-time tech entrepreneur and the founder of Immersion Neuroscience, a platform that measures brain activity to improve outcomes in various fields such as entertainment, education, and advertising. Throughout the episode, Paul shares insights from his extensive research, including the profound effects of oxytocin on human behavior and the importance of storytelling in building trust. He discusses the concept of immersion, a state of deep engagement driven by neurochemicals like dopamine and oxytocin, and how businesses can leverage this to create memorable customer experiences. Paul also introduces his latest venture, the SIX app, designed to measure and enhance emotional wellness by tracking peak moments of engagement. In this episode: Discover the science behind immersion and its impact on customer engagement. Learn how storytelling can build trust and influence behavior. Explore practical strategies for creating memorable customer experiences. Understand the role of emotional wellness in employee performance. Get insights into the SIX app and its potential to improve emotional health. Show Notes: 00:00:00 - Introduction Melina Palmer introduces Dr. Paul Zak and his extensive background in behavioral neuroscience and entrepreneurship. 02:00 - Paul's Background Paul shares his journey, including his roles at Claremont Graduate University and Immersion Neuroscience. 07:00 - Neuroscience as a Service Discussion on the concept of neuroscience as a service and its applications in various industries. 12:00 - The Power of Oxytocin Paul explains the behavioral effects of oxytocin and its role in building trust. 17:00 - Immersion and Engagement Exploration of the concept of immersion and how it drives customer engagement and memorable experiences. 23:00 - Storytelling and Trust Discussion on the importance of storytelling in creating trust and influencing behavior. 28:00 - Practical Applications Paul shares examples of how businesses can create high-immersion experiences to enhance customer loyalty. 33:00 - Emotional Wellness and Employee Performance Introduction to the SIX app and its role in measuring and improving emotional wellness. 38:00 - Real-Time Feedback and Emotional Health Discussion on the app's features, including real-time feedback and its potential to enhance emotional health. 51:00 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Paul: LinkedIn Immersion App Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Experience Maker, by Dan Gingiss Choice Hacking, by Jennifer Clinehens Immersion, by Paul Zak Alchemy, by Rory Sutherland Top Recommended Next Episode: Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode) (ep 360) Already Heard That One? Try These:  Disney (ep 144) Rory Sutherland Interview (ep 373) Surprise & Delight (ep 60) Peak-End Rule: Why Averages Don't Always Matter (ep 97) Robert Cialdini Interview (ep 157) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizarreness effect, humor effect, pareidolia, and more, illustrating how these biases impact our decisions and interactions in both personal and professional settings. Melina also touches on the importance of storytelling in building trust and engagement, setting the stage for her upcoming interview with Dr. Paul Zak, a pioneer in the study of oxytocin and its role in storytelling. This episode is packed with insights on how to leverage our natural inclinations toward novelty and stories to enhance marketing strategies, improve customer interactions, and create compelling presentations. In this episode: Understand the bizarreness effect and how novelty impacts memory. Learn how humor and bizarreness can be effectively used in marketing. Explore the role of pareidolia in capturing attention. Discover the power of storytelling in building trust and engagement. Gain insights into biases like the empathy gap, optimism bias, and authority bias. Show Notes: 00:00:00 - Introduction Melina introduces the topic of biases toward novelty and stories and sets the stage for a rapid-fire overview of related concepts. 00:01:45 - Bizarreness Effect Explanation of the bizarreness effect and how our brains remember unusual items better than common ones. 00:03:30 - Humor Effect Discussion on the humor effect and how humorous content is more likely to be remembered. 00:05:15 - Pareidolia Exploration of pareidolia and how our brains are primed to see faces in random objects. 00:07:00 - Identifiable Victim Effect Examination of the identifiable victim effect and how personal stories are more impactful than statistics. 00:08:45 - Survivorship Bias Discussion on survivorship bias and the importance of considering all data, not just the successful cases. 00:10:30 - Just World Hypothesis Explanation of the just world hypothesis and how it affects our perception of fairness and morality. 00:12:15 - Authority Bias Exploration of authority bias and why we trust opinions from perceived authorities more than others. 00:14:00 - Reciprocity and Ben Franklin Effect Discussion on reciprocity and the Ben Franklin effect, and how favors influence future behavior. 00:15:45 - Social Desirability Bias Examination of social desirability bias and how it impacts the way we report our behaviors and characteristics. 00:17:30 - Omission Bias Explanation of omission bias and how we judge actions more harshly than inactions. 00:19:15 - Licensing Effect Discussion on the licensing effect and how doing something good can lead to justifying bad behavior. 23:12-  Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer The Life Saving Skill of Story, by Michelle Auerbach Magic Words, by Jonah Berger Metaphors We Live By, by George Lakoff and Mark Johnson Bridges and Barriers, by Troy Andrews Top Recommended Next Episode: Prince Ghuman Interview (ep 344) Already Heard That One? Try These:  Michelle Auerbach Interview (ep 288) Jonah Berger Interview (ep 301) David Paull Interview (ep 289) Biases Toward Novelty and Stories (ep 54) Sarah Thompson Interview (ep 259) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and ha s appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. To learn more about Paul, go to his website: www.paulzak.com www.getimmersion.com --- Support this podcast: https://podcasters.spotify.com/pod/show/lyndsay-dowd/support

Architecture has traditionally centered on buildings, often overlooking the most crucial element—people. Urban designer Blaine Merker sees this as a missed opportunity. As Partner, Director, and Head of Climate Action at the Gehl research consultancy, Blaine aims to shift the industry's focus. By guiding companies to adopt community-centered design practices, he's working to transform urban spaces, ensuring that people—not just structures—are at the heart of every project.In this episode, Dart, Blaine, and Alice discuss:- The origin and mission of Gehl- Shaping behavior through empirical evidence and design- Prioritizing people over buildings in architecture- In-between spaces and why companies should invest in them- The norms created by a space- Designing for serendipity, connection, and collaboration- Integrating ecology into corporate landscapes- And other topics…Blaine Merker is Partner, Director, and Head of Climate Action at Gehl, an urban design and research consultancy dedicated to enhancing urban environments for everyday people. At Gehl, Blaine leads the company's private sector work, focusing on helping companies be good urban citizens. During his career, he has managed public and institutional portfolios, taught at the University of California, Berkeley, and led a landscape architectural practice. Prior to Gehl, Blaine was partner and founder of Rebar Art and Design Studio, where he combined art, design, and activism to transform urban spaces.Alice Katter is a Work Culture & Community Designer and Consultant and founder of Out of Office Network, a pioneering research and design lab and hub. Resources mentioned:Rebar: https://en.wikipedia.org/wiki/Rebar_Art_and_Design_Studio Insurgent Public Space: https://www.routledge.com/Insurgent-Public-Space-Guerrilla-Urbanism-and-the-Remaking-of-Contemporary-Cities/Hou/p/book/9780415779661 Rebar's Absurd Tactics in Generous Urbanism: https://www.taylorfrancis.com/chapters/mono/10.4324/9780203093009-10/taking-place-rebar-absurd-tactics-generous-urbanism-jeffrey-hou Life Between Buildings, by Jan Gehl: https://www.amazon.com/Life-Between-Buildings-Using-Public/dp/1597268275Immersion, by Paul Zak: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958How to Study Public Life, by Jan Gehl: https://www.amazon.com/How-Study-Public-Life-Gehl/dp/1610914236 Paved Paradise, by Henry Graber: https://www.amazon.com/Paved-Paradise-Parking-Explains-World/dp/B0BBXGL7QT/ref=sr_1_1?sr=8-1 Connect with Blaine:www.GehlPeople.com LinkedIn: https://www.linkedin.com/in/blainemerker/ 

In the interview, Erik Schoppen discusses his forthcoming book "Trust Reset: A Radical New Vision on Trust" and the need for a new perspective on trust theories. He believes that traditional theories are insufficient in the face of rapid technological advancements and global changes. Erik emphasizes that his upcoming book integrates new insights from biological and artificial research, offering a comprehensive view on trust that spans from its molecular origins to complex social and digital systems. He explains that trust has evolved as a survival mechanism, starting from early neural networks in ancient organisms. This evolution has led to the development of three biological forms of trust: cognitive, affective, and behavioral attitudes, known as the CAB model. He elaborates that these attitudes play a role at various levels, from self-trust to interactions in social networks, and larger organizational structures, to system and societal trust. He highlights the need to understand trust as expanding networks that increase in complexity., describing trust as information that flows through these networks and levels, allowing for the measurement of trust attitudes in various contexts. He also introduces the concept of the circular trust loop, consisting of three transformational processes: regaining, rebuilding, and renewing trust. These processes help restore trust in individuals and societies, especially in the face of current global conflicts and uncertainties. Addressing the integration of biological aspects of trust, Schoppen acknowledges Paul Zak's research on the neurochemical oxytocin but emphasizes the need for a broader, multidimensional approach. He introduces his “integrated multilevel trust framework”, which considers trust from a molecular to a global scale, addressing challenges such as the climate crisis. He further breaks down the cognitive, affective, and behavioral responses that shape trust today. He provides examples, such as hiring decisions, to illustrate how these responses influence our interactions and decisions based on trust. Discussing the future of trust and AI, Erik raises concerns about whether AI will trust humans rather than the other way around. He explains that AI processes information much faster and more logically than humans, potentially perceiving us as untrustworthy and irrational. This shift necessitates a new field of research on trust in the context of AI.

In this episode, host Amy Lynn Durham interviews renowned behavioral neuroscience expert Paul Zak, focusing on enhancing workplace productivity and well-being. Paul shares innovative strategy on creating extraordinary work experiences and emphasizes the importance of leaders fostering peak immersion for both employees and customers. Essential topics include clarifying organizational purpose, delivering empathetic feedback, ensuring psychological safety, and the benefits of walking meetings. Stay tuned as we unpack the ripple effect of delightful, immersive experiences, and learn how to create a workplace where people thrive Additional Resources: Connect with Amy Lynn Durham Learn More About Create Magic at Work Connect with Paul Zak on LinkedIn Paulzak.com Read Immersion: The Science of the Extraordinary & the Source of Happiness Tuesday App X: @pauljzak More on PeopleForward Network Follow PeopleForward Network on LinkedIn  

In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares insights learned from Paul Zak on how neuroscience can enhance immersive experiences in the travel and hospitality industry. Listen now to learn about:Understanding Immersion in Experiences: Learn about the neuroscience behind what makes an experience truly immersive, including the roles of oxytocin and dopamine.Designing Immersive Experiences: Discover how to design travel and hospitality experiences that trigger the right neurochemical responses for immersion.Using Technology to Measure Immersion: Explore the innovative app created by Paul that allows users to measure their levels of immersion in real-time using a smartwatch.Practical Applications and Case Study: Hear about a real-life application of immersion measurement technology during Samantha's trip to Sicily and the valuable insights gained from it.Resources:Paul's book - Immersion: The Science of the Extraordinary and the Source of HappinessPaul's app: TuesdayListen to our other episodes with Samantha New to Hospitality Daily? Start here. Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Today we explore Neuroscience and the relation to emotion fitness, trust and performance in the workplace. Ken interviews, Dr. Paul Zak a professor at Claremont Graduate University and founder of Immersion Neuroscience a software that measures what the brain loves.   Dr. Paul J. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and  his work has been reported inThe New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness.    #voicesofcourage #kendfoster #PaulJZak   Website: pauljzak.com Facebook: x.com/pauljzak LinkedIn: linkedin.com/in/paul-zak-91123510/   Full Episode (Youtube): https://youtu.be/x9xkYMkvYi0   Youtube: youtube.com/@voicesofcourageshow Spotify: https://shorturl.at/beNwR Apple Podcast: https://shorturl.at/rmROg Facebook: facebook.com/VoicesofCourageRadio Instagram: instagram.com/voicesofcourage.us Twitter: twitter.com/KennethFoster Linkedin: linkedin.com/in/kendfoster Voices of Courage: voicesofcourage.us Ken D Foster: kendfoster.com  

Today we are joined by Dr. Paul Zak, a pioneer in neuroeconomics and a leading expert on the neuroscience of persuasion. Dr. Paul J. Zak is a Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and to monitor emotional wellness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. In this episode, Dr. Zak discusses the fascinating ways in which our brains process persuasive messages, the ethical considerations of influence, and practical strategies for enhancing persuasive communication. He explains the crucial role of psychological safety, the power of storytelling, and the importance of understanding personality types in crafting impactful messages. Dr. Zak also introduces his innovative app, getimmersion.com, which uses smartwatches to measure the immersion of an audience in real-time. This episode is packed with insights for anyone looking to improve their influence and persuasion abilities. Dr. Zak's Books: https://www.amazon.com/stores/Paul-J.-Zak/author/B005VWO61G - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:30) (Tip) Understanding Behavior Change (03:17) (Tool) Psychological Safety in Persuasion (04:10) (Tip) Ethics of Persuasion (07:45) (Tip) Trust and Gender Differences (09:02) (Tool) Personality Types and Persuasion (11:20) (Tool) Effective Storytelling (14:39) (Technique) The SIRTA Process (16:03) (Tip) Leveraging Superfans (22:54) (Tool) Practical Applications and Tools (24:31) Conclusion

Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highlights of Conversation Immersion, not “liking,” is the key to effective communication: Dr. Zak explains that people may consciously claim to like something, but their brain's unconscious response reveals a different story. Immersive Experiences are Social : Dr Zak explains that extraordinary experiences arise from understanding social value. Positive social interactions create loyalty and enhance overall experience. Immersive ads lead to sales bumps: Dr. Zak shares examples of ads that were initially disliked but ultimately drove sales due to their high immersion levels. He says ""High immersion ads that are not very likable can still be compelling to your brain." Immersive 'Flavoured Diet Coke' ads in 2018 , were not well liked but led to a significant sales bump. Place ads during Peak Immersion Moments: Successful advertising should place branding and calls to action during peak emotional moments within the narrative, rather than at the end when immersion is typically lower. The future of advertising is immersive: Dr. Zak suggests that advertisers should focus on creating shorter, impactful ads that evoke strong emotions and leave a lasting impression on viewers. He says "Immersive ads create memorable experiences that drive behaviour." He advises advertisers to learn from movie trailers which often tell half a story, leaving the resolution to drive ticket sales. The Tuesday app promotes emotional fitness: Dr. Zak's team has developed an app that provides daily goals for social interaction and tracks emotional well-being. Connect/Follow Paul on Linkedin https://www.linkedin.com/in/paul-zak-91123510/ Paul's website https://www.getimmersion.com Paul's Book on Amazon https://www.amazon.in/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com 00:00 Preview & Introduction to Dr. Paul Zak 02:41 Neurological Immersion: What Does It Really Mean? 05:05 How Do We Measure Immersion? 06:11 The Moral Molecule: Why Oxytocin is the Key to Social Behaviour 09:30 Creating Peak Immersion Experiences 12:30 80-20 Rule, Why Being Empathic Makes Good Business Sense 19:35 Neurological Immersion in Ads: The Game-Changer for Marketing 22:34 Why Do We Love the Weirdest Ads? Liking Is Not Enough 25:13 Attention is Dead, Immersive Ads Sell: The Diet Coke Case Study 28:57 Why Do Most Ads Fail to Impact Sales? The Importance of Attention and Narrative 32:43 Six-Word Stories: Can Bumper Ads Be Truly Immersive? 35:38 What Advertising Can Learn from Movie Trailers, Thrillers 39:22 Repeat Viewing of Guinness' Empty Chair: The Perfect Example of an Immersive Ad 42:48 Tuesday's Not Just for Tacos: Introducing the Emotional Fitness App 47:11 Rapid Fire with Paul Zak 49:06 Connect to Dr. Paul Zak Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #Immersion #Neuromarketing #CustomerExperience #BrandTrust #Immersionresearch #ImmersionMarketing #CustomerTransformation #ConsumerPsychology #neuroscienceinsights #Neuroeconomics #DigitalHealth #Neuropsychology #Neuromarketing #BrainScience #neuroscience

Paul Zak has been on a quest for two decades to understand the neuroscience of human connection, human happiness, and effective teamwork. From the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea, Paul's research has now led him to found Immersion Neuroscience, the first company to track and measure real-time immersion in experiences. His latest book, Immersion, uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. Paul J. Zak is an acclaimed professor, speaker, and neuroscientist who is ranked in the top 0.3% of most-cited scientists worldwide. During his career, he started the interdisciplinary fields of neuroeconomics, neuromanagement, and neuromarketing. Paul has written three general audience books, is a 5-time TED speaker with over two million views, and has spoken to audiences across 30 countries, including recent talks at NATO Supreme Headquarters, Google, Facebook, and Harvard University. In this episode, Dart and Paul discuss:- What it means to be immersed in your work experience- Work as a social-emotional hub- How oxytocin creates trust, empathy, and care at work- 2 things you need to create an extraordinary experience- The research behind effective advertising- Neuromanagement- The connection between autonomy, mastery, and job satisfaction- Scientific reasons why dogs are better than cats - And other topics…Paul J. Zak is an acclaimed professor, speaker, and neuroscientist who is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. His two decades of research have taken him from the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea. During his career, he has also started several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books, is a 5-time TED speaker with over two million views, and has spoken to audiences across 30 countries. Paul is the founder of Immersion Neuroscience, the first company to track and measure immersion in experiences in real time. His latest book, Immersion, identifies the neurologic basis for extraordinary experiences and uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training, customer experiences, and employee experiences. Paul holds his doctorate in economics from the University of Pennsylvania and completed post-doctoral training in neuroimaging at Harvard University. He has taught at Caltech, Arizona State University, UC Riverside, and USC Law and is a current professor at Claremont Graduate University. Resources mentioned:Immersion, by Paul J. Zak: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Connect with Paul:https://www.getimmersion.com/ https://pauljzak.com/ 

Thrilled to have Dr. Paul Zak, researcher, TED speaker, and author of "Immersion: The Science of the Extraordinary and Source of Happiness," on the podcast this week to explore the science of morality and how to create more high value experiences in life. We discuss: The breakthrough research led by Paul's lab that discovered oxytocin as the moral molecule The role that oxytocin plays when building trust and how trust influences moral behavior What ‘peak experiences' are in life, and the neuroscience that supports how we can create more extraordinary moments Paul's philosophy on happiness, well-being, and morality as a professor and researcher What brings Paul endorphins --- Support this podcast: https://podcasters.spotify.com/pod/show/stella-stephanopoulos/support

Dr. Paul Zak believes grounding leadership in emotional fitness is crucial to both professional success and personal well-being. In this episode, Paul joins Nikki Lewallen Gregory to explore the critical role of emotional fitness within leadership and workplace culture. A renowned expert on human connection, Paul advocates for leaders to craft emotionally fit environments that serve employees and promote a harmonious work-life balance. Emphasizing the link between engaged workers and positive energy in both professional spaces and at home, Paul spotlights impactful strategies such as the emotional fitness app Tuesday. This episode underlines leaders' need to embrace emotional health as a foundation for a dynamic and fulfilling organizational culture. Additional Resources: Connect with Nikki on LinkedIn Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Connect with Paul on LinkedIn Learn more about Immersion Check out BestTuesdayEver.com

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes.  The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.  Now, there's a scientific formula to consistently create extraordinary experiences.  The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary.  Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary.  Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is. ABOUT THE AUTHOR: Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.  Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.  Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.  His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works. Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.  He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes and many other publications. And interesting facts – he met his wife on a flight from Cincinnati to LA, he served as a relationship expert on the Dr Phil show and ABC's hit TV show The Bachelor, and he created a Valentine's Day experiment for NBC's Today Show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/immersion-paul-zak  

   Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]   00:00 - Intro 00:17 - Dr. Abbie Maroño Intro 00:58 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                04:16 - The Topic of the Day: Trust                                                           04:31 - Dr. Paul Zak Intro 06:37 - I Might Be a Martian                                                        08:38 - The Great Motivator                                                        11:21 - Win-Win                                                               13:07 - Thrill of the Chase                                                             14:14 - Being Practical                                                    16:01 - Reverse-Engineering                                                       16:56 - Persuadable Humans                                                      19:23 - Measuring Emotions                                                        21:33 - Part of a Team                                                    25:46 - Dogs and Cats Living Together                                                     29:33 - Trust But Verify                                                 32:37 - The Answer: Slow Down!                                                               34:39 - Free Won't                                                           36:16 - It's Still On You                                                   37:34 - I Think, Therefore I Do                                                    40:12 - What About Love?                                                            43:25 - Time is Happiness                                                             45:48 - Find Dr. Zak Online -          LinkedIn: in/paul-zak-91123510 -          Website: getimmersion.com                                       46:26 - Wrap Up                                                               -          Immersion – Dr. Paul J. Zak 48:17 - Next Month: Irrational Fears                                                        48:25 - Outro                                     -          www.social-engineer.com -          www.innocentlivesfoundation.org

In this episode, neuroscience meets the workplace! Join Ira and Jason as they sit down with Dr. Paul Zak, a trailblazing expert in neuroscience, for a deep dive into how our brain influences leadership, management, and the employee experience. Imagine a workplace where trust and love aren't just buzzwords, but keys to unlocking incredible employee engagement, growth, and culture – especially for the burgeoning younger workforce. Prepare to be amazed by Dr. Zak's groundbreaking research, unveiling how high-trust environments aren't just feel-good spaces but powerhouses of well-being and productivity. But that's just the tip of the iceberg! This conversation isn't just about the workplace; it's an exploration of how neuroscience weaves into everyday life, from the nuances of marketing strategies to cultivating a thriving workplace culture and elevating the employee experience. And there's more! Dr. Zak isn't just talking theory; he's revealing the power of measuring brain activity to understand behaviors and responses. This episode isn't just a podcast; it's a masterclass into the heart of how our brains shape our world. Tune in for a mind-boggling exploration of the mind at work! Here are some key takeaways that you won't want to miss: 1. Discover how neuroscience can transform workplace dynamics, improving employee well-being, and unleashing unprecedented levels of productivity. 2. Uncover the secrets of creating a workplace culture that resonates with the cognitive and emotional aspects of the human brain, unlocking untapped potential in the workforce. 3. Gain exclusive insights into the groundbreaking applications of neuroscience in understanding employee fit, preventing burnout, and redefining the future of work.

Why are so many social, business, and classroom interactions so dang dull? This state of affairs isn't only a bummer for those on the receiving end of these underwhelming experiences, but those offering them, too. It means that people are failing to connect with others, teachers are failing to impart knowledge, and salespeople are failing to make sales. Because when you don't engage people, you don't influence them.My guest says that the secret to making an impact on others is learning to turn ordinary experiences into extraordinary ones through the science of immersion. Dr. Paul Zak is a professor, scientist, and the author of Immersion. Today on the show, Paul shares what he's learned from decades of neuroscience research on how to create immersive experiences that will set you apart as an individual or business and increase your influence. We discuss the elements that create immersion, what goes on in the brain when it occurs, how long it can last, and how to induce immersion, whether you want to teach a more engaging class, wow your customers, or simply make everyday interactions with friends and family more memorable.Resources Related to the EpisodePaul's TED Talk: Trust, Morality — and Oxytocin?AoM Article: 3 Simple Steps to Telling a Great StoryAoM Podcast: #462: How to Tell Better StoriesDiet Coke Super Bowl Commercial 2018Connect With Paul ZakPaul's websiteImmersion websitePaul's faculty page

Have you ever wondered what drives our desire to behave morally? The Yin and Yang of Morality. Neuroeconomist Paul Zak believes he has uncovered the answer. By delving into the fascinating realm of neurology, Zak introduces us to oxytocin, a chemical he affectionately refers to as "the moral molecule." He believes that this miraculous substance plays a pivotal role in cultivating trust, empathy, and other profound emotions that contribute to the creation of a harmonious and prosperous society.As a renowned expert in the fields of cognitive science, psychology, and biology, Zak provides us with a captivating journey into the intricate workings of the human brain. Drawing upon his research in happiness, medicine, sociology, and even chemistry, he paints a comprehensive picture of how oxytocin acts as a vital catalyst for positive social behaviour.Through his enthralling and accessible style of storytelling, Zak skilfully connects the dots between neuroscience, behavioural economics, and ethics. By shedding light on the neurobiological underpinnings of our moral compass, he helps us understand the fundamental drivers behind our ethical choices.Join us in this thought-provoking exploration as we delve into the depths of the human mind and uncover the undeniable influence of oxytocin. Brace yourself for an enlightening adventure that will transform the way you perceive moral behaviour and its vital role in shaping our society.Thank you for watching this listening. Subscribe to our channel for more thought-provoking content, and turn on notifications to stay updated with our latest releases. Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

If you struggle with retaining sharp focus or have been diagnosed with ADHD or other conditions that impede your brain from functioning at its optimal level, this is the podcast episode for you. We learn about a (literally) out-of-the-box solution to attention training—video games. Yes, you read that right.Our guest today, Dr. Adam Gazzaley, holds an M.D. and Ph.D. in Neuroscience from Mount Sinai School of Medicine and completed Neurology residency at the University of Pennsylvania, followed by postdoctoral training in cognitive neuroscience at UC Berkeley. He's currently the David Dolby Distinguished Professor at UC San Francisco and the Founder/Executive Director of Neuroscape, a center focusing on technology-driven scientific research. So it's safe to say that Adam is not your prototypical basement gamer.As someone who struggled with focus and attention due to Asperger's syndrome and brain fog due to the effects of toxic mold exposure, figuring out how to retrain my brain to be able to retain more information and focus longer was one of the first areas of biohacking I ever explored. This is why I'm so excited to be talking all about Endeavor Rx today, the world's first FDA-authorized prescription video game treatment for pediatric ADHD—and Endeavor OTC, for adults who struggle with ADHD, focus, attention, and distraction.We explore how we can measure attention and improvement in focus, the biological systems that control what we focus on consciously and subconsciously, the role of nutrition in our ability to focus, the underlying technology of Endeavor, measuring its effectiveness, and Adam's vision for how we can use biosensing technology—now and in the future—to optimize awareness, focus, mood, and more. (03:07) Addressing Modern Attention Challenges• Defining our attention systems and how to measure them• How I learned how to pay attention, even with ADHD• Read: The Distracted Mind by Adam Gazzaley and Larry D. Rosen• Tools we have for addressing attention challenges• What I use now for brain function and focus• The role nutrition plays in being able to focus• What typical of video games can aid in training attention • The potential negative effects of shooter games (20:37) Understanding Endeavor: How to Train Attention Using a Video Game• Top down vs. bottom up thinking• Endeavor: the video game that trains your attention• The journey of getting Endeavor approved by the FDA• The effectiveness of Endeavor for adults• What to expect from playing Endeavor• How you can utilize multimodal biosensing for quantifying physiology• Hugs from Dr. Love with Paul Zak – #334• Exploring what technology is used in a sensory immersion lab, including AI(49:21) Exploring Potential Costs & Opportunities of Biosensing Technology• Understanding the potential adverse effects or downsides of this technology• Join the Live Audience: ourupgradecollective.com• The exhaustion factor in playing Endeavor• What video games would be likely to reduce cognitive function• Using Lion's Mane for increasing brain function• What this system could look like in 10 years ResourcesDave Asprey's NEW Book ‘Smarter Not Harder' is out now: https://daveasprey.com/books Endeavor OTC: https://www.endeavorotc.com/Instagram: https://www.instagram.com/endeavorotc/Website: https://gazzaley.com/Instagram: https://www.instagram.com/adamgazz/The Human Upgrade is produced by Crate Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.