Podcasts about mouthmedia

In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.    Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia.  Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!  We'll also cover.. The benefits of podcasting over print  How podcasting creates a positive impact on employees and employee culture Meeting the "Mission of the Moment" with your audio strategy Targeting specific audiences with branded podcasts Podcast formats and how to choose the best format for your brand's message Audio cues and training your audiences ear How podcasting and podcast clips are used within a greater social media strategy Using podcasting for business development The secondary impact of having great guests on your show And more!   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia.  Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!  We'll also cover.. The benefits of podcasting over print  How podcasting creates a positive impact on employees and employee culture Meeting the "Mission of the Moment" with your audio strategy Targeting specific audiences with branded podcasts Podcast formats and how to choose the best format for your brand's message Audio cues and training your audiences ear How podcasting and podcast clips are used within a greater social media strategy Using podcasting for business development The secondary impact of having great guests on your show And more!   ... Corporate Podcast Smarter is an official in-house podcast by Podbean.  Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more. 

Some time ago while we on location at Shoptalk, we invited NewStore CEO Stephan Schambach  onto the show. NewStore is a mobile platform that enables retailers to run their physical stores on an iPhone. Recently on another MouthMedia podcast, Retail is Your Business, Stephen joined Marc Raco and Rebecca Fitts to discuss his new report that assessed nearly 200 brands – while many retailers have done a good job of implementing services during COVID to make the customer experience more convenient and safe, like BOPIS and curbside pickup, online storefronts and physical locations are not truly integrated. Therefore, they have “paper mache” omnichannel capabilities that will soon fail as they aren’t long-term solutions. We thoughts this useful discussion would be of value to our Fashion Is Your Business listeners, so here’s that conversation, right here on FIYB. Enjoy! See omnystudio.com/listener for privacy information.

Daymond John, entrepreneur, investor, founder of FUBU, star of Shark Tank, author of  “The Power of Broke” and "Power Shift"  sits down 1:1 with Pavan Bahl in a special edition of “Fashion Is Your Business LIVE” originally recorded in February 2017 and produced by MouthMedia Network. This is an in depth story of Daymond's professional journey, as he explains it.

A few years ago MouthMedia co-founder Rob Sanchez had been building a new kind of concept for an apparel business named Ralph and Remington, offering a novel approach to transparency, including a groundbreaking look behind the scenes as the business was developing. Because the brand was inspired by the ethos of the 1940's, we worked together to create an old-time radio style show reminiscent of that time, which was intended to be one of the unique ways to bring attention to the brand. Although Rob decided to put the project aside for a while to give full attention to MouthMedia, we had already completed three unreleased episodes of the podcast serial. So this week we have decided to pull them out of the vault, dust them off, and share them with you. We know pretty much everyone is going through a tough time now and trying to make the best of the current new realities at home. To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com! We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 1!

A few years ago MouthMedia co-founder Rob Sanchez had been building a new kind of concept for an apparel business named Ralph and Remington, offering a novel approach to transparency, including a groundbreaking look behind the scenes as the business was developing. Because the brand was inspired by the ethos of the 1940's, we worked together to create an old-time radio style show reminiscent of that time, which was intended to be one of the unique ways to bring attention to the brand. Although Rob decided to put the project aside for a while to give full attention to MouthMedia, we had already completed three unreleased episodes of the podcast serial. So this week we have decided to pull them out of the vault, dust them off, and share them with you. We know pretty much everyone is going through a tough time now and trying to make the best of the current new realities at home. To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com! We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 1!

MouthMedia partnered with Macerich, a real estate investment trust that invests in shopping centers, to hold a roundtable discussion about DTC-first brands and physical retail spaces with the Retail Innovation Lounge. During this discussion, Matt Kaden (Managing Partner for MMG Advisors), Anne Marie Stephen (Sales Director, US Retail + Commerce for Fabric) and Rob Sanchez (CEO for MouthMedia Network) had a dynamic conversation about disruption, transformation, and the future of retail. .

Mazdack Rassi, Co-Founder and Creative Director of MILK Studios (standing at the crossroads of the fashion, music, photography and film worlds), and Co-Founder of MADE Fashion Week, joins Pavan Bahl, Rob Sanchez and Marc Raco, along with the entire MouthMedia team, as guests of Ben and Jack’s Steakhouse in New York City for the 100th episode of Fashion Is Your Business.

I was just so shocked. I remember one time I was pulling together like a financial plan for a really wealthy client and I was like, wait, this is how we show investment data to a human?” – Priya Malani Today’s episode is an interview with Priya Malani is an entrepreneur and founding partner at Stash Wealth, a financial planning firm for HENRY’s. which stands for High Earners, Not Rich Yet.  We recorded this interview in front of a live audience at Luminary, an incredible collaboration hub for women to develop, network and connect.Priya, who previously worked on Wall Street for 10 years, launched Stash Wealth after realizing how sorely underserved young professionals were in the financial services market. Highlights from our conversation: Why Priya’s known as the Rebel of Wall Street.Can Millennials really achieve financial freedom?Priya’s financial upbringing and her biggest money mistake.The “best” credit card on the market. Special thanks to our host, Cate Luzio and her team at Luminary, as well as our sponsors for the evening, Birchbox and O’Neill Vintners. Also thank you MouthMedia for making sure the podcast went on without a hitch!

Founding a premiere event for disruptive and sustainable fashion... Pierre Nicolas Hurstel, Founder of REMODE (an event bringing together established and up-and-coming fashion brands, as well as innovators across the entire value chain of the fashion business, to share ideas, find practical solutions and forge new connections), joins Marc Raco, Pavan Bahl, and Nataliya Makulova in the MouthMedia Network studios powered by Sennheiser. Save $100 when registering for REMODE at www.remode.com with code MOUTHMEDIA.  In this episode: How the industry is changing because consumers are expecting different things, more seamless, we want products the way we want, more purpose and transparency Hurstel on coming from France, a small consulting practice on change management, strategy, working with big luxury houses in France He ran a company for five years about events, learned how difficult it was for brands to connect with customers, trying to be useful as an event organizer Helping brands do more business, added value for clients Hurstel came up with idea of an event dedicated to brands and decisionmakers, then went to UBM How it takes a lot of charisma, curating 150 educators How long it took to get in motion Building the team, brand, website, building the conference Whether the conference was baked before pitching speakers/educators Stamina and determination to create something that didn’t exist before, bringing people together Why so much change is happening now in the industry Hurstel as a trade show organizer needing to find a new model, serving the industry, trying to serve clients – REMODE was the answer to those two things REMODE as a B-to-B event for fashion – current, relevant, adds value, offers user expericne of what we expect as consumers What is happening as retailers disappear -- what do you do for the brand Remode is made for brands so they can reach customers by themselves Some 50 startups are all bringing something very interesting to table, product and design to retail Areas of sustainability that most excite Hurstel, some exciting startups and some successful brands doing it well Does customer need to be more vocal for change? Plus Hurstel on cooking, rugby, family, electronic music, and disconnecting, and different business cultures

Marc Raco heads content for MouthMedia Network with 14 podcasts on business, retail innovation behind lifestyle industries like fashion, beauty, travel, and more. MouthMedia also produces internal podcasts for brands. You can learn more about Marc here: https://mouthmedianetwork.com/ This episode is brought to you by Wags Media. Wags Media helps entrepreneurs and businesses generate more customers and grow their brand. You can enter to win the contest and learn more about Wags Media here: https://www.wagsmedia.com/home Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

Helping retailers operate and scale their online marketplaces, automating all aspects of their dropship programs... Josh Wexler, Co-Founder & CEO RevCascade & Souler (technology that enables any retailer, influencer, or publisher to transform their business by launching, operating and scaling their own dropship programs), a winner of the pitch competition for the 2018 Alvanon Trailblazers Conference  in Partnership with Coresight Research, joins Pavan Bahl and Marc Raco in the MouthMedia Network studios powered by Sennheiser. In this episode: Wexler on how we're still at early stages of how the Internet is impacting every industry Things are changing constantly RevCascade represents the fastest growing part of every client’s business Companies re restricted by shelf space, budget to buy prooducts, stockroom size, and storeage Drop-ship allows brands to dramatically expand number of products So many logistics are no longer an issue with RevCascade's technology Often, products are in a sweet spot that a retailer might not want in stores, too niche, don't want to take shelf or warehouse space, great for customers, great for bottom line Souler, leveraging drop ship technology – unlocking value in a market, influencers very prevalent in how ecommerce happens Souler as a layer on top of RevCascade, influencers can build own stores with brandsthey represent and connect them with followers Unlimited potential Microinfluencers are possible Souler's go to market strategy, currently in pre-beta for possible Fall 2018 launch, focused leaning toward luxury with premium brands Enabling ability for brands and influencers to stay in control of who they are working with, including adjacent brands How it is free to join the Souler platform, as another form of marketing for brands and platforms, a kind of ROI channel and a marketing channel Wexler's previous company seeing ad spend shift from offline to online Followers vs. engagement, audience vs. community Where else can you accomplish a $50M run rate in a short time than online? Making sure consumers get a great experience Amazing distribution platform When the idea of Souler came as a “ah-ha” moment for an experiment Every retailer can leverage drop shipping the way Souler has been built Partnering in live podcast community events with MouthMedia and influencers such as Def Jam and Bobbi Brown, Souler Salons to engage community Brands and influencers coming together Want environment where people are doing instant commerce, in the moment, on the spot Positive energy that RevCascade is a part of, Souler is a catalyst for that What makes an impression on Josh – what resonates is people who don't take themselves too seriously, humble, sense of humor, have a POV, and reflect those sensibilities Wexler played lot of sports, part of teams, playing a role as an athlete, not the main player, leading from the bench, and how the sum is greater than its parts Being very influenced by someone that shaped him, high school basketball coach The importance of being knocked down a peg Intuition meets ability Wexler proudly seeing his kids' aspirations, having big shoes to fill while wanting them to create their own paths The importance of having the confidence to follow one's own heart

Modern turn-key retail analytics and reporting solution built for omnichannel retailers... Cathy Han,  Founder/CEO of 42 Technologies, joins Pavan Bahl and Marc Raco on location at Shoptalk 2018 in Las Vegas to discuss the launch of a new NLP search product. MouthMedia networkstudioeast are powered by Sennheiser. In this episode: Terabytes of data and a query into data of performing stores, kinds of inventory, market spend strategy Less than a second typically for individual searches vs. days in the past Big data platform for retailers, create reporting based on any specific information need BATMAN? (Business Analhtics Manager) Reporting portal was powered by entire data API How 42 technologies is able to use that name, acronym Expressing how much depth there is in platform itself 42's goal always been to be the single access point for all retailrs going forward This is the beginning (V1 product) of where they were heading Another layer of product to accelerate and prove the power of the platform Instead of ten projects, can bring them together into one A technology application that can impact retailers to act quickly and nimbly, with agility Breaking down into smaller pieces and texting with speed Working with mid-tier retailers Helping to make them stronger into next phase of business People need outlets to sell and get to physical goods Consumers have gotten smarter, retailers need to go where the consumers are At Shoptalk,noting that AI moving from deep learning to applications Automation of more accurate searches and product tagging can have big impact on business

A luxury car brand’s relationship with content creation, brand partnerships and experiences with Cadillac… Katie Kim (Manager of Brand Partnerships and Experiences at Cadillac) discusses consumer touchpoints in the real world and the new brand experience center in SoHo, New York City Cadillac House in a conversation presented by 24 Seven Talent, in the MouthMedia Network studios powered by Sennheiser. With hosts Lisa Berger, Dalia Strum and Edward Hertzman.Cadillac House, outwit vs. outspend, and quantifying success Kim describes Cadillac’s sprawling scope of work with breadth and depth in creating content from brand partnerships and experiences, the move of the global HQ office from Detroit to New York City, and Cadillac House as a new way to experience the brand. She describes Cadillac as a nostalgic brand of accomplishment and luxury, and touches on how the brand is taking positive nostalgia and translating it into a regaining of brand relevance today. Cadillac can be thought of as a115 year old startup and underdog, which shakes up how the company does business overall. Kim talks about the importance of New York City as the center of luxury in the US, and why Cadillac can’t just copy what other car makers are doing. Instead of playing catch up with other brands, Cadillac is striving to strategically outwit them. She covers traditional communication vs. social media planning, and explains how everything Cadillac does is designed to be shareable. Cadillac is still determining benchmarks and commercial viability for brand experiences and partnerships, but is maintaining focus on clicks vs. engagement and ROI to quantify success and paint the picture of how buzz-worthy each event they host is. Building relationships with the brand, content through a broader lens, and a retail lab Cadillac is not in the game of pay to play,” says Kim. Developing relationships with partners who have a genuine interest in supporting the brand is where the success originates. Kim shares the tagline “Dare Greatly” and that Cadillac is moving past featuring interesting people doing interesting things, and why the strategy is no longer to focus on borrowing equity from them or by sponsoring someone else’s event. She talks about in-person events using them to create content like the pop up retail boutique in Cadillac House and the retail lab built with CFDA, offering designers the opportunity to test brick and mortar retail works for their businesses. This strategy has enabled them to position Cadillac as a lifestyle brand, instead of an automotive company.  Growing brand relevance, a meaningful partnership, and namedropping in music Cadillac House is a brand experience, leading people to buy a Cadillac because of a relationship. Kim discusses the importance of online brand presence, explaining that “by the time someone comes to a dealership, they already know what they want.” Kim explains the three year process of developing a relationship leading to a car purchase, the focus on making the brand relevant to new consumers, partnerships with Global Citizen, and opportunities for actions to gain access. She discusses adding a new layer for change by empowering change-makers, intimate concerts, and once-in-a-lifetime experiences. The results Kim presents show that the strategy is working, with Cadillac growing globally, showing brand-health KPI’s improving. Kim also gives a glimpse into how the movement of Cadillac’s HQ has changed the hiring mindset and how the company’s aggressive growth infuses high energy within. Personal questions cover the most namedropped brand in music, an incredible Andy Warhol exhibit, and Kim’s final thought, saying “good content can come from anywhere…It’s a really interesting time. Content is not just top down anymore. It can be bottom up.” Hear more podcasts on MouthMedia network at www.mouthmedianetwork.com The post 24 Seven Presents: Katie Kim of Cadillac – The 115-Year Old Startup’s Strategy to Outwit appeared first on Content Is Your Business.

Fashion trend forecasting… Sharon Graubard, Founder and Creative Director of MintModa (trend forecasting which enables trend-right product for all fashion and design-related industries – (profile)), joins Stephanie Benedetto and Samanta Cortes in the MouthMedia network studios powered by Sennheiser.What MintModa looks for, looking for the thread, and trends as a mirror Graubard shares how as a fashion forecaster she analyzes what’s going on — on the street and in culture — and meaningful narratives about fashion, along with some direction. How analysis happens, how the seeds of what’s coming are here and now, and focuses also on home interiors, beauty and design related industries. What she and her team look for, how you can kind of feel it, what’s coming next. Why you still have to travel to see trends, to feel and smell it. Seeing the world on your phone is not ideal, digesting info, how you can’t be everywhere and assess everything, how does info come in, what might be not so much a trend, more like assessing street tribes of fashion, looking for the thread not just low hanging fruit, new contexts, a strange mix bubbling up that becomes newness. Maps with arrows, like a psychological map behind the trend. Designers thinking they are their own trend forecasters, who the Internet affects. Now the consumer tells the industry what’s happening next. Need to see what designers think, along with what people are wearing. A self fulfilling-prophecy vs. a trend being organic? A trend has to be like a mirror. Report vs. service, fashion as a democratic art, and fabric’s important role Must be open/inclusive, but specific and focused. Is it a report or service? (More analytical and creative than a report). Zones! The textile, the fabric is where the creativity is, and why Graubard is so passionate about materials. Performance is an invisible quality, but adds real value. And customers are looking for value. And a prediction of where fashion industry trends are going. How MintModa helps with verbage for websites, naming of products, and having a very full, diverse, interesting team, having different eyes, different voices, different points of view. Fashion is the most democratic art — everyone wakes up and gets dressed. Things move just as fast as they always have. Fabric is the thing that has technology. The way we build clothes is pretty much the way we always have.A first job in fashion, craft and artisanal, and Paris How MintModa allows user to go deeper and do their own research and want to spur more research on the site. A trend might not be trending, but a client might like a look. How Graubard never studied fashion, always loved it, and never had heard of a fashion forecaster. The only jobs in fashion were as a textile colorist, painting prints, and how she put a fashion portfolio together and got work. Her first job at The Tobin Report from a newspaper ad in Help Wanted section. How far out we need to look in forecast, the most important value in the millennial, and how craft and artisanal are still important. And personal questions in a round of Remnants cover the heritage of Paris, how all roads lead to one look, being wide open to fashion possibilities, and your own sincere, authentic feeling about something.