Podcasts about soap opera sequence

Our host shares his journey of hiring a professional copywriter for crafting a soap opera email sequence, aimed at better audience engagement. Discussing the balance between self-reliance and outsourcing, he reflects on the benefits of leveraging external expertise to scale up. Also touched upon is his experience using ChatGPT in the realm of copywriting. As he takes us through his week filled with interviews, classes, and feedback, he emphasises the importance of strategic landing pages, effective email sequences, and overall execution in spreading his message.Encapsulated Show Notes:Introduction to the concept of a soap opera sequence in email marketing.The decision to hire a professional copywriter for creating the sequence.The power of outsourcing to accomplish tasks more efficiently.Discussion on using ChatGPT for copywriting tasks.Real-life examples of the importance of strategic landing pages.Insight into the concept of 'soap opera' and 'Seinfeld' email sequences.Emphasizing the need for speed in bringing ideas/products to the market.Realization of the importance of execution in spreading the host's message.Teaser for the upcoming part two of the episode.See The Influence Army - Founding Member Launch Here:! https://www.theinfluencearmy.com/FMLEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share with your business associates who could use a listen!

#90 Francis Nayan from Stories & Copy: How to Use Storytelling to Make Your Brand Stand Out Copywriting is one of the most important skills of e-commerce marketing. So let's take a deep dive into high-quality copywriting and how to incorporate effective storytelling into your email marketing. Francis Nayan is a Direct Response Email Copywriter and Strategist for 7-8 Figure E-Commerce Companies. Francis specializes in automated behavior-driven emails that provide a steady stream of cash flow for e-commerce businesses around the world. Daniel and Francis would like to give a shout-out to Joshua Chin, Csaba Borázi, and the Chronus Creative Agency for helping them get connected. Thanks, folks! Tune in to hear Daniel and Francis discuss: ✔️ How did Francis Get Started in Copywriting? ✔️ How to Increase Conversions With a Personal Tone of Voice ✔️ How Do You Tell Stories in Emails? ✔️ How to Handle Customer Objections ✔️ How Long Should An Email Be? How did Francis Get Started in Copywriting? It all began in 2017. At the time, Francis was working as an English teacher in Budapest. He'd been in this role for one and a half years, and he wanted a change. When considering his options, Francis met a copywriter and an international meeting spot. Copywriting appealed to Francis as a career choice that would allow him to work remotely and travel. From his first client on Upwork, Francis would take on various projects from emails to blog posts and website content until eventually he was hired by an e-commerce email marketing agency. Francis particularly enjoys the ‘instant gratification' from email marketing - seeing how well your work performs a mere few days after launch. That's when began ‘niching down' and taking on e-commerce clients. Daniel and Francis agree that taking on feedback and understanding how customers are responding to your copy is crucial to professional development and success. How to Improve Conversion with a Personal Tone of Voice Authentic marketing has never been more important. Millennials and Gen Zs are particularly receptive to a personal and genuine style tone of voice (TOV). “Nowadays, the buyers are smart. They know what boring templated jargon build copy looks like. They don't have to be in marketing to know what that is. We have to give the customers credit.” It's important for the customer to feel like they're having a one-to-one conversation while they're reading your copy. Francis recalls one of his most important lessons from copywriting expert, John Carlton: pretend as if you're talking to your friend at a bar. ‘Barroom copy' reads more like offering advice to a friend rather than hard selling. Naturally, this TOV works best with advanced segmentation, personalized automation, and top-notch design. In Francis's words, that is ‘smart marketing'. Smart marketing for the smart consumer. How Do You Tell Stories in Emails? It goes without saying that marketing emails are shorter than landing pages. So how do you harness storytelling in such short-form content? As Francis points out, e-commerce emails are limited to fewer than 500 words. Above all, stories show the transformation. To incorporate storytelling into your emails, you need to show how your product takes a customer from point A to point B. You don't even need 300 words to do that. Most of this involves showcasing what makes your product unique and how it works better than that of your competitors. The more you demonstrate this transformation, the more you can simplify the copy. “When I say storytelling, it's not necessarily having that long narrative, it's showing the transformation.” It's not just writing emails that promote a 20% discount, it's showing the customer why they should use your discount code. If you are going to go down the narrative route, Francis and Daniel recommend engaging your customers with a story told over a series of emails. AndréChaperon calls this the ‘Soap Opera Sequence'. The ‘Soap Opera Sequence' works best at around 5 emails with a call to action (CTA) on the third email. Customers will lose interest if the sequence is too long. How to Handle Customer Objections The best way to handle customer objections is to be upfront about them. Don't hide the fact that there will be certain things your customers face, but that you have a solution to it. For example, “We realize some items will take some time to arrive. That's why you can track your order every step of the way/we only charge X - amount for shipping.” Always mention potential objections in the footer or P.S. Or dedicate an entire email to one. For example, “Worried your item won't fit? Here's our exchange policy.” Just make sure that your customers know that their objections are being taken care of. How Long Should an Email Be? Francis says that this all comes down to testing. Generally, don't make it too long. Don't have 300 - 400 words of copy with 10 - 20 product blocks. The more expensive a product is, the more copy you'll need. Francis prefers ‘short, punchy copy'. “People are just scrolling through their emails, and you want to stand out and get the point across pretty quick.” Use short concise copy that tells a story of transformation. For more fantastic advice on copywriting and marketing, be sure to follow Francis on LinkedIn and check out our episode with Csaba Borázi, ‘Why Copywriting is the Number One Skill in E-Commerce Marketing'. Thank you for listening! We come out with new episodes every Thursday, stay tuned! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

When someone has gone through your introduction emails the “Soap Opera Sequence” and bonded with YOUR Attractive Character, your emails moving forward should be 90% entertainment and just 10% content.

One of the first thing to do, when we publish a website, is to invite people to subscribe to your mailing list. By offering a free something or just by offering to you audience to be informed next time a new article will be published. Nevertheless, before to send your recurring content to you new subscribers, it's good to send them a series of emails to introduce yourself, letting them know what they will get is they stay in the mailing list. In fact there is a very precise format for that, the "Soap Opera Sequence", designed by Russel Brunson. It goes that way: Day 1: Set the scene Day 2: The backstory with the unexpected challenge Day 3: The breakthrough, the Epiphany what you realized and what you wish you would have known. This is also where you introduce you offer, ties to what you discovered back then. Day 4: The hidden benefits of your offer Day 5: Why people should act now, giving them a reason by offering something special if they buy your offer today. ---------------------- If you want to learn more about how to build a startup without technical skills, check: https://myctofriend.co If you want to learn more about Marketing automation, then check: https://marketingautomationninja.com These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCnY4HNrvZTnIOMO3FPkinxQ

Today we’re going to talk about a key step in using leads to build and grow your business.In recent weeks, we’ve discussed why leads are so crucial for every business. However, lots of people still struggle to set up a system that works.And here’s the number one reason why they fail. It’s because they didn’t put in the time to build a relationship with their list.When you’re dealing with cold leads, you NEVER lead with a sale. You can’t expect people will give you money when they know nothing about you or your business. A few might but most of them won’t.This is why nurturing your list is so important and why the true power of leads lies in the follow-up.For this week, I’m going to share a 14-day email sequence framework that will help you warm up those leads, nurture them, build a relationship, and finally, convert them into sales.Make sure to watch all the way through because I’m also going to share a little secret about a project I’m currently working on.Now, let’s jump into the show!Key Takeaways:The secret about what makes leads are so valuable (1:06)How to nurture your leads (3:42)My 14-day email sequence framework (6:49)Day 1: The Soap Opera Sequence (7:52)Day 2: The Backstory (9:45)Day 3: The Epiphany (10:16)Day 4: The Call to Action (11:55)Day 5: The Impulse Buy (13:26)Day 6: The FAQ (14:26)Day 7: The Proof (15:07)Day 8: The FOMO (17:11)Day 9: The Feedback (19:06)Day 10: The Three Secrets (21:10)Day 11: The FAQ #2 (21:26)Day 12: The Proof #2 (21:53)Day 13: The FOMO #2 (22:45)Day 14: The Feedback #2 (23:34)Is it possible to make a million bucks just from follow-up? (25:34)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here---Connect with Eric!Join Eric’s Text Community: 917-636-1998Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

For this episode of the Performance Marketer Podcast, I revisited another one of my private masterclasses, included in my challenge, “One Affiliate Offer”. And this week’s topic is all about creating the perfect email sequence that will allow you to convert leads into customers.The techniques I’m going to share with you today played a huge role in my success and helped me build my performance marketing empire. This episode is a little more on the technical side, so I advise you to listen to it multiple times and take notes. If you’re really serious about excelling in the world of performance marketing, you have to start absorbing this type of content.Our previous episodes focused on the secrets and tips for creating traffic and acquiring leads. Today, we’re going to go a step further and I’ll explore some of the top techniques for selling any type of service or product via email. Stick around, I guarantee it’ll be worth your while.Key Takeaways:A quick recap of the top 3 ways to acquire leads (1:51)What is the Soap Opera Sequence? (3:48)How to create a Soap Opera Sequence that converts (4:53)The basic framework for writing good marketing emails (12:41)Tailoring your emails to 4 types of customer personas (13:17)Disarming your audience by easing their concerns about the offer (16:16)Using testimonials to win over the Skeptics (19:43)How to play the FOMO card in order to get sales (21:13)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowGet Early Access to My SurveyDetective Platform (Coming April 2020): Get Access Here---Connect with Eric!Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: http://bit.ly/33tInim---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Our guest on today’s show is Jeremy Ryan Slate, a Top 100 Podcast Host, public relations expert, and a sought-after public speaker.   Jeremy is the founder of The Create Your Own Life Show, a podcast that studies world-class individuals and helps entrepreneurs. He specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the Business category. Jeremy’s show was also named one of the Top 26 Podcast for Entrepreneurs to Listen to in 2017 by CIO Magazine, and he was among the Top Millennial Influencers to Follow in 2018 by Buzzfeed.  To date, The Create Your Own Life Podcast has been downloaded over two and a half million times.   Jeremy studied literature at Oxford University and is a former champion power-lifter turned new-media entrepreneur. After finding success in podcasting, he and his wife Brielle founded Command Your Brand in 2015 to help entrepreneurs get their message out by appearing as guests on other podcasts. If you are looking for direction in your business or career, then you should tune in to this episode. Jeremy and I talk about what it takes to become a successful podcaster and the things that helped him carve his path as an entrepreneur.   Episode Highlights: Learn more about Jeremy’s Journey as an Entrepreneur (2:40) Importance of Delivering Quality Content (8:10) Three-Step Process on Becoming a Celebrity (11:00) The Soap Opera Sequence (14:00) Email Marketing is Not Dead (14:47)   More About The Soap Opera Sequence (17:10) Dynamics Behind The Create Your Own Life Show (18:24) Tips on Guest Speaking Locally and Internationally (21:21) PR vs. Marketing (24:53) Jeremy’s Mentor (29:05) Best Learning Experience (30:34) Most Memorable Podcast Show (34:14) Impact of Having a Sense of Purpose in a Business  (36:00) Book Recommendations (38:13)     AND MUCH MORE!   Resources Mentioned In This Episode: Know more about Jeremy by visiting  his website: jeremyryanslate.com Listen and subscribe to the iTunes Top 100 Podcast, The Create Your Own Life Show, on Apple and Spotify. Connect with Jeremy: Facebook Twitter LinkedIn Grab the FREE White Paper: 7 Reasons No One Knows You and drive growth to your business by digging in this quick master class. Check out rev.com for your transcription needs. Book Recommendations:   Atlas Shrugged by Ayn Rand Ego Is The Enemy by Ryan Holiday   The Great Bridge: The Epic Story of the Building of the Brooklyn Bridge by David McCullough The Iconist: The Art and Science of Standing Out by Jamie Mustard The Campaigns of Alexander by Arrian Quotes:   “It has to do a lot with how you deliver the content but also the quality of the content.” “The Small Pond Strategy: Define what  your small pond is and get known in that.” “One interview can pay you off for years.” “New audiences are great, but this content you are creating can also warm up people that already know about you.” You’re in front of a hundred people, you look and see what they want, and you deliver that.” “PR and marketing are not the same things. Sometimes, with a PR program, it’s hard to find the quantifiable ROI because you’re getting a lot of other things from it that you may not even know or consider. Your PR sets up your marketing so that it becomes more effective.”   Ways to Subscribe to The Top One Percent: Apple Podcast Stitcher PlayerFM Podtail

Russell Brunson's Dotcom Secrets Surround yourself with the dreamers and doers, the believers and thinkers. But most of all, surround yourself with those who see greatness within you even when you don't see it yourself!!! One Funnel Away Challenge changed my belief... We can't work hand in hand, but we can do mind in mind...

Russell Brunson's Dotcom Secrets... If you will change, everything will change for you... Surround yourself with the dreamers and doers, the believers and thinkers. But most of all, surround yourself with those who see greatness within you even when you don't see it yourself!!! The company which I worked for almost eleven years eliminated my position in February 2018, after that I just want to work from home, be my own boss, go on vacation whenever I need ... One Funnel Away Challenge changed my belief... We can't work hand in hand, but we can do mind in mind...

Russell Brunson's Dotcom Secrets...

Russell Brunson's Dotcom Secrets

Pt 2   Iacopo Pelagatti si laurea in Bocconi pagandosi l’università con la borsa di studio ma, invece di scegliere un percorso tradizionale, lascia tutto per diventare copywriter. Oggi scrive soap opera capaci di generare decine di migliaia di euro in vendite. Vi presento Iacopo Pelagatti Di cosa abbiamo parlato: 1:00 - Perché questa live 2:16 - La storia pazzesca di Iacopo, ribelle digitale 11:05 - Come ha guadagnato i primi 50€ con la scrittura 14:00 - Se volete conquistare, bruciate le navi 19:12 - Come ha studiato Copymastery (studio attivo) 23:40 - Copy relazionale vs copy tradizionale 24:45 - Iacopo, Greenpeace e il copy nella vita di tutti i giorni 30:15 - La prima esperienza di Iacopo come copywriter in azienda 33:18 - Che cos'è una Soap Opera Sequence 39:10 - SOS: i lead sono sempre interessanti alla storia? 40:54 - Caso reale Marketers: Italian Converter 46:32 - ➡️ Template SOS: una premessa 47:30 - ➡️ Template SOS: Mail #1 52:40 - Un'arma di copy potentissima: il pattern interrupt 57:18 - Un esempio di pattern interrupt su Linkedin 59:18 - Ottenere un colloquio con una mail inattesa 1:04:35 - Cosa bisogna fare prima di mettersi a scrivere copy 1:08:25 - ➡️ Template SOS: Mail #2 1:14:08 - ➡️ Template SOS: Mail #3 1:23:00 - ➡️ Template SOS: Mail #4 1:32:00 - Il rapporto tra emozione e razionalità nella vendita

Pt 1   Iacopo Pelagatti si laurea in Bocconi pagandosi l’università con la borsa di studio ma, invece di scegliere un percorso tradizionale, lascia tutto per diventare copywriter. Oggi scrive soap opera capaci di generare decine di migliaia di euro in vendite. Vi presento Iacopo Pelagatti Di cosa abbiamo parlato: 1:00 - Perché questa live 2:16 - La storia pazzesca di Iacopo, ribelle digitale 11:05 - Come ha guadagnato i primi 50€ con la scrittura 14:00 - Se volete conquistare, bruciate le navi 19:12 - Come ha studiato Copymastery (studio attivo) 23:40 - Copy relazionale vs copy tradizionale 24:45 - Iacopo, Greenpeace e il copy nella vita di tutti i giorni 30:15 - La prima esperienza di Iacopo come copywriter in azienda 33:18 - Che cos'è una Soap Opera Sequence 39:10 - SOS: i lead sono sempre interessanti alla storia? 40:54 - Caso reale Marketers: Italian Converter 46:32 - ➡️ Template SOS: una premessa 47:30 - ➡️ Template SOS: Mail #1 52:40 - Un'arma di copy potentissima: il pattern interrupt 57:18 - Un esempio di pattern interrupt su Linkedin 59:18 - Ottenere un colloquio con una mail inattesa 1:04:35 - Cosa bisogna fare prima di mettersi a scrivere copy 1:08:25 - ➡️ Template SOS: Mail #2 1:14:08 - ➡️ Template SOS: Mail #3 1:23:00 - ➡️ Template SOS: Mail #4 1:32:00 - Il rapporto tra emozione e razionalità nella vendita

On today’s episode (I’m gonna show you) How to Generate MORE Sales with Emails That Don’t Include Sales Tactics:  By introducing you to (what is known as) The Daily Seinfeld Strategy Now, if you (decide to listen to the entire show today), here’s what you’re gonna be able to do (by the time we finish): Transform your list (of prospects) into a group of raving fans (who not only want what you’re selling) …but they’re gonna buy from you again and again and again (OK) … You’re also gonna learn (how to effortlessly create) Daily emails that sell (without selling) …while simultaneously continuing the relationship-building process (you began with prospects) using the (Soap Opera Sequence) …and lastly …you’ll be able to … Sell stuff to the folks on your list faster and easier (than ever before) … Now …if you’re the type of person who wants to use emails to sell more of your stuff (but you hate selling) … I’ve got something very special for you I’ll give you at the end of today’s show (100% Free)…something that’ll help you implement everything you learn today (quickly and easily) …so you can sell a lot more of your stuff using email. You can download the resource by going here (no email required!) www.FunnelTribes.com/resources/seinfeld  

Hey everybody …Ken Newhouse from FunnelTribes.com here and I want to welcome you back to the Get Clients Now Podcast.   Today is our 8th episode in our Six Figure Sales Funnel Series and today we’re going to talk about how to get prospects (that have come into your sales funnel) to instantly bond with your Magnetic Mystique persona.  We accomplish this through a process (known as the Soap Opera Sequence) …which is a methodology (created by Andre Chaperon) that uses email (to create affinity and build trust) between you and your prospects.   This methodology makes it much, much easier to (for prospects to become engaged in your process). Now the benefits of that (which should be obvious) are that a greater percentage of them will (make that initial purchase in your sales funnel) move up your ladder of ascension (where they’ll continue buying) until they reach the top of your value ladder ...which (ultimately means) …you’ll get more clients …sell more stuff …and make more money (consistently). Now …in the previous episodes (in this series) …we talked about: Where your traffic is “hanging out” online (so you know where to target them) “in mass” … (which we covered in episode #031) We talked about (reverse engineering) where your traffic is coming from  and now that we know (where our most successful competitors) are buying their traffic …(we know where to buy ours) …and we covered that in episode #022 …  From there …we get traffic coming into our world …(meaning that we’re converting traffic that we control) and traffic we don’t control …and we’re converting them into (traffic that we own) which simply means (we’re getting prospects from these traffic sources) to opt-in …where they end up (on our list) …and now we (essentially) “own” that relationship …we own that traffic. (that’s from episode #032)  Once we’ve got them on our list (meaning that we own the relationship) …we communicate to them through our (Magnetic Mystique) …the persona you’ve created (based in truth) that resonates with your (Ideal prospects and clients) …and is magnetic and irresistible to them… (and you can learn more about that in episodes #033 and #034) And on today’s show …we’re gonna take all that (and assemble the framework) you’ll use to take the (traffic that you now own) …remember …we’ve taken traffic that you control (from paid ads) …and traffic that you don’t control (that comes from people) say “landing on your blog page” from any number of sources (out of your control) …and we’ve converted those two forms of traffic (into traffic that you own). You can download the free template I created to help you quickly and easily create your Soap Opera Sequence of emails by going here now --- www.FunnelTribes.com/resource-soap-opera-sequence/