Performance Marketer

This episode reveals a versatile model for building successful lead generation offers, surveys, and sales funnels. We explore how understanding customer disbeliefs, wants, and needs can help you overcome resistance and close more deals.Timeline00:00 - Perfect Survey Method: Real Estate Case Study03:31 - Understanding the Realtor's Perspective07:26 - Essential Questions for Offer Creation11:12 - Differentiating Real Estate Agents14:08 - Understanding Seller Motivations18:14 - Using Quick Fixes as Entry Points22:39 - Case Studies: Chiropractor and Dentist Approaches25:50 - Building Consumer Trust29:20 - Leveraging Survey Psychology34:47 - Continuing Education and Community Building

How badly do you want a business? Can you build a business with nothing?Then let me demonstrate in today's episode of the Performance Marketer that you CAN build a very profitable business even if you have nothing. Friends, that's the beauty in today's world. 'Coz, you can do business with just about anything by leveraging someone's company and calling it yours.Of course, you have to have an agreement with the business owner you want to partner with. And that's just what I did with my fantastic friend Ryan Helms, founder and CEO of Legacy Media.Ryan is scaling up his podcast agency business by offering quality short-form content to his target market. However, to fast-track his process, I'm gonna promote his service while adding value to it and package it as mine so I can scale up the pricing.To better explain how things work for this setup, tune in and watch the full episode as I discuss…- how to add more value to someone's business- how to generate leads - an effective segmentation process- scaling up a podcast business strategy- and so much moreIf you're thinking about starting a business but don't have anything, to begin with, this episode could just be what you're looking for.Let's get started!--Key Takeaways:Intro (00:00)Making money from short-form content (01:00)This is what I do with leads (04:19)How to be an agency and create content (10:06)Leveraging Russell Brunson's #1 advice (12:02)The segmentation process (13:19)Scaling a podcast agency through certification (16:26)Episode wrap-up (21:05)--Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Is your sales funnel converting well? Or are you leaving tons of money off the table?Well, you're just one of the many who only convert 3% of their webinar registrants. But what about the 97%?Whatever your answer is, even Russell Brunson of ClickFunnels was convinced right off the bat that FunnelHub is the next big thing - that it should be a part of ClickFunnels 2.0.And that's what we're going to talk about today.Joining me in today's episode of Performance Marketer are two of my good friends, Mike Schmidt & AJ Rivera.Mike and AJ started a web design and digital marketing agency in 2003, which then evolved into the making of FunnelHub.FunnelHub is a system for funnel-driven businesses and local businesses. Its number one job is to accept traffic from sales funnel visitors' searches and refer those visitors back into the proper funnel. It guides your potential customers into places where they need to be regardless of where they're at in their buying cycle.So, in today's episode, we're going to talk about…- How FunnelHub started- What is FunnelHub- FunnelHub integration in ClickFunnels 2.0- Success stories- and a whole lot moreWhether you're already a sales funnel pro or looking into building your first funnel to grow your business, make sure to tune in and learn how FunnelHub works and why you need one.Let's get started!Key Takeaways:Intro (00:00)Meet Mike and AJ (01:06)From agency owners to FunnelHub builders (03:14)What is a FunnelHub? (08:44)FunnelHub's structure (11:43)Success stories with FunnelHub (18:32)FunnelHub in ClickFunnels 2.0 (21:36)Teaching agencies about FunnelHub (28:26)Episode wrap-up (32:47)Additional Resources:- Check out agencycoach.com/beer for goodies you don't want to miss!- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you a talented artist dreaming of making a living using your passion for music?Then today's episode could be a life-changing one for you.Joining me in today's episode of the Performance Marketer is the founder of Music Hustler, Kristine Mirelle.Kristine is graciously sharing with us how she went from being a starving to a professional musician turned multi-million dollar business owner.Like most aspiring singers, landing a record deal is the primary goal if you want to get into this competitive industry. But in today's generation, you don't only get into it through pure talent. Most of the time, having an entrepreneurial spirit does help you to move the needle.And no one knows that better than Kristine.She built Music Hustler to help independent artists get their breakthroughs even if they didn't sign with any record labels or have a huge fan base.So in today's episode of the Performance Marketer, we're going to talk about...- Kristine's life journey (from being homeless to managing her own business)- how she grew her business using ads- marketing strategies using Survey Detective- and a lot moreAnd she will prove to us that you can make more than just decent money with your musical talent.If you think this is something that would inspire you to take action, then make sure to tune in to today's episode.Let's dive right in!Key Takeaways:Intro (00:00)Meet Kristine Mirelle (01:10)How to take your passion into a business (02:27)Music Hustler's value ladder (10:00)"The ad is equally as important as the offer." (13:06)Which is better - video or static ads? (16:00)Good enough is better than perfect (24:33)You have to have thick skin (29:06)Music Hustler and Survey Detective's collaboration (39:45)Episode wrap-up (52:06)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Photographers can't make decent money and live a good life at the same time.Well, that's already a thing of the past!Joining me in today's episode of Performance Marketer are two of my friends, Sarah and Erin.Sarah and Erin had done remarkable things even before the internet became a thing. And they are here to generously share with us how they built a thriving photography business while caring for their family and living a well-balanced life.They're the living proof that between having a life and money, you don't necessarily have to pick one; you can have both!And in today's episode of Performance Marketer, we'll talk about- the process of creating a high-ticket coaching program- challenges of running a photography business- how to scale up a photography business- and a whole lot more…If you love to take pictures and turn them into a profitable business, or if you already have a photography business and are wondering how you can get consistent bookings while having a life, then this one is for you. Make sure to tune in to today's episode!Let's dive right in!Key Takeaways:Intro (00:00)Meet Sarah and Erin (03:20)From a corporate job to being her own boss (07:29)You can have a life and make money (12:23)How it all started - 150k on its 1st week (14:58)Creating a high-ticket coaching program (23:36)Challenges of running a photography business (38:58)How to scale a photography business (45:33)Serving your clients better (47:28)Episode wrap-up (59:41)Additional Resources:- Grow your photography business using these resources from Joy of Marketing here- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Building a business that makes millions of dollars doesn't mean giving up happiness.Contrary to popular belief, you can earn money while having fun at the same time. That's one of the few things we'll get to learn from our amazing guest for today - Liz Benny.Liz is a life and business coach, and she helps entrepreneurs and business owners grow their businesses exponentially while living their best lives through her signature KAPOW method.So, in today's episode with Liz Benny, we'll talk about..- Liz Benny's journey (from working in the corporate world to building her own business)- how to find happiness in what you do while making money- Liz's unique human superpowers- and so much more…If you need a light-hearted talk for inspiration or if you're looking for someone who can help you with your entrepreneurial journey, make sure to tune in to today's episode of Performance Marketer!Let's dive right in!Key Takeaways:Intro (00:00)Meet Liz Benny - The Queen of Kapow (01:00)Making money while serving a bigger purpose (08:52)Liz's rare-to-find coaching style (14:41)There's a business in just about anything (21:34)Business is mostly a head game (27:43)You don't have to convince people (31:47)From being one of ClickFunnels' faces to The Queen of Kapow (34:26)Liz Benny's amazing superpowers (45:01)Episode wrap-up (53:43)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers,What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"?I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic. In today's episode, I'll talk about…- cost per click vs. revenue per click- how can you afford to pay more for acquiring leads- how Google makes money from ads- how do you become the most valuable offer to them- and more….Tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying - "whoever pays the most to acquire a customer wins."So let's waste no time and dive in!Key Takeaways:Intro (00:00)What's your revenue per click - explained (02:06)How Google makes money from ads (08:26)How can you afford to pay more (17:26)Example of pay-per-click strategy (22:29)Increasing the value of your offer (26:43)How to figure out the value per click (31:01)Episode wrap-up (34:50)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn't know and had to sit down and think about it.For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you'll get a good hold on your business.Coming up with an elevator pitch should be built using the four Ws. And once you've defined all four of those, it'll be easier to determine everything you need to get going.So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.You don't want to miss this one!Let's dive in!Key Takeaways:Intro (00:00)What's an elevator pitch? (01:11)The 4 Ws in a winning elevator pitch (01:54)Elevator pitch example #1 (03:55)Elevator pitch example #2 (04:27)Elevator pitch example #3 (05:03)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Tune in for this episode and find out honest answers to the most frequently asked questions that every beginner has about affiliate marketing.

Hey, Performance Marketers! I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works.You think that getting involved in affiliate marketing; you have to have a big audience. That would be great, but you can be in this lucrative business without the following. How? I'm going to explain that to you in this episode.Tune in to this episode and discover:- how to start in affiliate marketing even without the following- how to let other people find your "who"- how to make a deal with affiliate managers and publishers to grow your businessOnce you get it running, you can do it again and again with other offers - many of them have yet to be discovered.So, let's dive in and see how successful affiliate marketing works!  ---Key Takeaways:Intro (00:00)How do you get started in affiliate marketing (02:12)What is publisher ID, and how does it work (04:45)Let others find your "who" and promote your affiliate link (05:47)Different ways you can promote your affiliate offer (12:10)How Ebates operate as a "glorified affiliate" (12:51)Affiliate managers and publishers and their role in affiliate marketing (16:21)Why you should diversify your offers and distributions (17:53)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

You've probably heard about affiliate marketing a dozen times. But have you ever thought about how it can massively change your business? If done right, you can scale your business quickly using affiliate marketing, even if you don't have that big following. How does a few $1,000 a day sound to you?And as a performance marketer driven by results, you can make serious money with affiliate marketing without answering to anybody. You get to do this with as many companies as you want, whenever and wherever, using the internet's power. The trick here is to make it work one time. And once you do that, the rest will follow.Are you excited to dive into the world of affiliate marketing? Make sure to tune in for this week's episode and discover:- What are affiliate marketing and the Dream 100- How can you build and scale your business with affiliate marketing- How to generate a few $1000 a day with affiliate marketingYou don't want to miss this one!Key Takeaways:Intro (00:00)ClickFunnel's Dream 100 Strategy (03:48)What is affiliate marketing (10:58)Is Dream 100 different from affiliate marketing? (11:25)The role of Facebook as a Dream 100 publisher (12:58)A personal example of affiliate marketing (14:21)How to nurture a lead and make them buy a product or service (16:36)Identifying the different kinds of leads you're getting (17:42)How to make money with affiliate marketing (22:33)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Sign up for the Time To Thrive Challenge today! Today, on a very special episode of Performance Marketer, I'm joined by none other than Dean Graziosi!I'm so happy to welcome Dean for his second time on the show. As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.This year, he's teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!Together, they've been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.The past year has been tough on many, and people all over the world are feeling uncertain about their future.But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.Above all else, we need to own our future.Key Takeaways:The latest updates from the knowledge industry and current trends (1:06)How has COVID-19 affected the knowledge industry? (3:52)People are starting to understand the power of specialized knowledge (5:22)Knowledge is our greatest asset (7:29)How Tony Robbins inspired Dean Graziosi's career (9:57)Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)How many niches are there in the online knowledge industry? (13:34)Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)What is the Own Your Future Challenge all about? (20:20)Additional Resources:FREE Sign up for the Time to Thrive Challenge: Click Here---Connect with Eric!Join Eric's Text Community: 917-636-1998Eric's website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!---I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

How are you doing in today's economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today's crisis?If you're struggling with how to cope with today's economic wintertime, then let me introduce you to a fantastic person who once made an impact on my life. He's here on the Performance Marketer podcast to drop some value bombs and invite you to a challenge that will forever change your life.Please welcome, one of the forerunners of self-education and a fantastic person, Dean Graziosi.Dean is here to invite you to a 5-Day Free Time to Thrive Challenge with Tony Robbins and other big names in the industry (and this could be the last time that they're doing this). This challenge will help you discover what you can share, gain new capabilities, take action, and thrive meaningfully.Tune in for this episode and discover:- what is the Time to Thrive Challenge, and what's in it for you- how valuable your knowledge and experience are- the power of selling what you know and how to impact other people's livesYou don't want to miss this one! Key Takeaways:Intro (00:00)The future of the self-education industry (01:44)What is Time to Thrive Challenge (02:48)Who should be coming to this challenge (06:10)What you will get when you join the Time to Thrive Challenge (12:06)How to package your knowledge, sell it, and impact someone's life (20:26)The challenge to learn and take action (24:59)Eric's personal experience with joining the challenge (26:10)Additional Resources:- Dean Graziosi and Tony Robbins' 5-day Free Time to Thrive Challenge- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you tired of working constantly and having nothing to show for it? Do you feel stuck with your financial situation, like you just can't get ahead? Are you ready to take control of your financial future? Do you want your money to start working for you? Well, I cant help you with this. But I know somebody who definitely can! What's more - that amazing person is here with us in today's episode of Performance Marketer. You've probably had a chance to see her on TV. When the markets are crashing, or they are going really up, my guest is there to comment on the situation. Ladies and gentlemen, today I'm talking with Kiana Danial, aka Invest Diva. Her mission is to inspire others and help them create generational wealth while having time to spend with their families. She has a whole team of people who help moms, women, and entrepreneurs, in general, take their financial futures into their own hands. In this interview, Kiana shares some of her secrets, frameworks, and strategies to invest both in yourself and the markets.Tune in for this episode and find out:how she started her entrepreneurial journey after she hit rock bottomhow you can start investing in your future even if you have only $100how she wrote a book in just two daysYou really don't want to miss this one!Key Takeaways:Who is Kiana Danial - Invest Diva (00:00)You dont need a lot of money to start investing (02:21)How Kiana got fired from Wall Street & started her entrepreneurial journey (04:10)From $0 to Invest Diva & 3-step formula to reach the next level of income (09:54)Understanding your risk tolerance (13:27)Kiana's investment strategy (20:08)What is Kiana doing now - programs, books, investments… (25:41)Who is Kiana allowing to work with her? (33:49)5-point Invest Diva Diamond Analysis (36:23)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers,In today's episode, I'm joined by someone I'm more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning.Brent is going to share his journey from the day he met Russell to these days. He'll also reveal how they grew their billion-dollar business and what challenges they faced building such a giant in the sales, marketing, and lead gen world.If you have ever heard about Russell and ClickFunnels, then I don't have to explain how much value you can get from someone who participated in building the company from scratch. So, tune in for this episode and find out:✔️ how ClickFunnels has become this big✔️ what values they foster✔️ how they managed to gather so many ingenious people in one place&✔️ how YOU can make money as their affiliate and literally make Russell Brunson work for you.So, let's waste no time.Jump in right now!Key Takeaways:Brent Coppieters of ClickFunnels - introduction (00:00)Brent's background & how he started working with Russell Brunson (03:01)The power of online business (09:04)Brent's family (11:42)How does ClickFunnels happen & what are they technically doing there? (15:54)How to make money with ClickFunnels's affiliate program (25:26)ClickFunnels's video cards (29:56)ClickFunnels's journey - how did they grow? (32:11)The importance of being coachable (38:50)ClickFunnel's community (41:22)Recap (47:22)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, I have a real treat for you today. My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing. And it was! This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don't - your allowable per click / lead / sale or even booked meeting.So, tune in as I'm walking my insurance agent through the numbers and building a working model for him from scratch.You really don't want to miss this one.Let's dive in!Key Takeaways:Intro (00:00)Collecting information about potential clients (01:41)Survey - cemetery.com example (06:43)Why you need super high-quality leads (10:20)Calculating the value of a customer (12:36)Calculating other variables of the business before negotiating with a publisher (16:48)Traffic quality matters (22:00)Calculating allowable per lead / booked meeting / show up for a meeting (24:26)How to scale your business - most people don't know this (30:43)Would you pay me $750k for this? (38:29)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

When someone says they did a $1m in revenue, it doesn't mean they're taking home a million bucks. But if you ask business owners what their operational cost percentage, net margin percentage, or other significant numbers are, I'm almost confident 9 out of 10 probably couldn't answer your questions.I'm not sure why, but when I see all these entrepreneurs making such major mistakes in their business, that bothers me like crazy. So I decided to unpack some key stages and indicators you should know to avoid common mistakes people make when building a business.Tune in for this episode, as I'm analyzing indicators of 4 companies to clarify: ✔️ how to build your business✔️ how to run your business✔️ how to scale your business✔️ why you have to know your numbersAnd one of the most important things: 

Hey Performance Marketers, Last time we started talking about the Groupon business model, and in this episode, I'm going to wrap up the topic!  Today I'm focusing more on the company's push marketing strategy and the way they're generating their impressive revenue. I'm also playing with numbers, but this time really HUGE ones.You don't believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.Pretty impressive numbers, I say!If you join me for this episode, you'll also find out 17 things that Groupon sees as the most important for their push pipeline programs.So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!Let's dive in!Key Takeaways:Intro (00:00)How does Groupon generate all its revenue? (00:58)Most important things in email marketing (03:15)Importance of personalizing your messaging (04:50)17 most important things for any of Groupon's push pipeline programs (05:54)Want to sell your business for $36m? Go follow this model! (13:50)Win free Mets tickets (15:58)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! I have a treat for you today. It's something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I'd be glad to dive into the company if you wanted me to go further into the details. You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!). As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I'm explaining, you'll be able to hack any company (private or public) you like.And you don't have to be a genius for this. You'll be able to literally model what you know works!So, let's dive in and see what works for Groupon!  Key Takeaways:Intro (00:00)Public vs. private company (02:17)What does Groupon do? (03:16)Who does Groupon target? (07:16) Who does this work well for on the merchant side? (11:26)Let's talk about Groupon's numbers (15:49)What numbers really matter? (24:41)Modeling similar business - the value of the company (29:45)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

There are many people who'd like to jump into the lead gen business but don't really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.The whole thing is simple for me, but I've been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.Today, I'm going to talk about how lead gen verticals work using the example of a lead gen portal in the senior care business. Residential assisted living is an expensive thing, so you can make serious money generating leads in this field.  Or you can apply the system to some other business - it works in any niche. That's the beauty of this industry.Tune in for today's episode as I'm diving into how you can make money generating and arbitraging senior care leads.You don't want to miss this one!Key Takeaways:How a lead gen vertical works (00:00)A Place for Mom - the details about the lead gen portal (01:40)How to create your own lead gen vertical (05:21) A hypothetical offer explained - example (07:26)Arbitraging media scenario (08:44)How to apply this in any vertical (09:54)Contact me - I answer all questions (11:28)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

I was at a conference in Las Vegas a few weeks ago and I was so inspired by the people I met at the event that I recorded this episode there. What actually inspired me? A ton of opportunities. - To be around so many people in a short period of time - To meet them in person- To present them your ideas- To build important relationships- To take a relationship to the next level- To get a new idea that you'll work on in the future- To monetize the whole experience when the time comesThese are some of the points I'm diving into this episode.Tune in and find out why business conferences are so important and how you can take advantage of those events to find advertisers and publishers. You don't want to miss this one! Key Takeaways:Intro (00:00)How to plan a conference (01:05)Build relationships (02:57)A cost per minute (03:58)Don't lock yourself in the room (04:40)How to make an elevator pitch (05:28)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Wouldn't it be great if there was a formula for selling anything? You know, a framework you should follow when creating an offer that would guarantee you a successful sale… Of course, it would be awesome!And what if I tell you there is a model that can really help you build lead gen offers, surveys, or even an offer for a sales funnel? Plus - I'm more than willing to share the system with you (for FREE)!But the best part is yet to come: Once you crack this code, it's applicable in any business! It's all around quick fixes vs. real solutions and understanding customers' disbeliefs, wants, and needs. That is exactly what I will talk about in this episode of the Performance Marketer podcast.So tune in for this episode and find out: - how to overcome customers' resistance - how to use quick fixes as hooks- how to always close a deal in the end  Let's dive in!Key Takeaways:Perfect survey method - real estate example (00:00)Getting into a realtor's mindset (03:31)Questions you should ask before creating an offer to sell anything (07:26)Real estate agents are not all the same (11:12)What does the seller want? (14:08)Give them a quick fix as a hook (18:14)Chiropractor & dentist examples (22:39)Get consumers to believe (25:50)The power of surveys (29:20)Keep consuming this content - I truly care (34:47)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought…“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”  So today, we're going to talk about: - selling a business- how to understand what a company is worth - how to figure out if a market is right for youI'll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.So stick around, we'll get into it right now.Key Takeaways:Intro (00:00)The money's in the follow up (02:10)What are they buying when buying your company? (05:03)How do you know how much a company is worth? (06:09)Using public companies' reports to figure out the value of a company (11:18)Don't get caught up with share prices (cryptos example) (21:00)There is room for everyone (24:14)Investors like companies that have predictable revenue (26:27)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, I'm still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us. There was a lot of maths, and we'll continue the calculations today. Well, it's better to say that we'll be playing with numbers to figure out what's the most profitable for us. Don't you roll your eyes - numbers tell us everything. I just need several numbers to tell you what's going on in a business - don't need to look at its ad or landing page. And I want to teach you the power of data in a simplified way. I could be diving into these things for days. But I'm trying to keep it simple and share the essence of the business - to filter what's really important, so you don't have to waste time on the noise around the core metrics. So, let's dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take a calculated risk.Well, you better stick around!Key Takeaways:Numbers tell me everything (00:00)How does your audience want to consume your content? (02:54)Math is everywhere (04:55)Making less margin but more money (08:02)Increasing the amount of traffic but losing money (14:50)How to make more money on the backend (17:25)What can you afford per click to generate a lead (23:23)I just want to obsess over the customer (29:54)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on  Apple Podcasts!

“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.”Are you ready to learn how to fish? Because I'm ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.Today, I'm going to take you through the process of evaluating media. I'll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing. Yes, it includes some math. When you're going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.But don't freak out - I've simplified the process so you can focus on just a few numbers that really matter. I've taken out all other noise from the equation, I promise! This is how my mind thinks about this.  So tune in for the first of two episodes and find out:- how to analyze data to see if your campaign is working or not - how to optimize and scale the business - what mistakes people usually make when buying mediaLet's dive in and catch some fish!Key Takeaways:Intro (00:00)Stop over-confusing things when evaluating traffic (02:41)Calculating revenue per impression (09:41)What is our cost to get that impression? (12:39)It's not always about the margin that you're making (17:29)How does Google make money? (21:29)How to scale the business? (29:59)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, welcome to the second part of the episode - we're going to continue modeling a new lead generation business. This time I'm diving deeper into email list management. I've prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. What's the best part? You don't need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.Welcome to another episode that is worth listening to several times.Let's jump in!Key Takeaways:A one-man shop generating millions of dollars from email list management (00:00)A list management agreement (example) (04:45)The power of owning an email list (07:52)Get 15-20 years of experience for free (10:05)Variables and projections explained (11:20)You have to hustle, but don't share your equity without a really good deal (15:08)What does the 0.6% click rate really mean? (17:29)Pikers who spam people (20:59)Groupon deals (example) (22:38)A model to be always profitable (24:55)Reasons to listen to this podcast multiple times (26:47)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you're not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful.Right now, we're bringing in new people and building out different businesses. (Actually, that's something we're doing all the time.) So, I want to talk you through how we're modeling this out and what we're doing from the start.I'm reviewing an email list management business for two scenarios - generating/nurturing leads for a debt consolidation company and for a coach who sells a high-ticket program worth $25,000. So tune in for the new episode as I'm explaining how I model out a new business to determine the success metrics based on data and decide if the investment is worth the risk.Let's dive in!Key Takeaways:Intro (00:00)Test until you find a winner (01:38)Successful lead generation businesses & margins for making money (03:38)Lead generation businesses that break even (07:09)How to nurture leads? (08:45)The email side of a lead generation business (12:49)Figure out what's the spend (20:10)Modeling a business - can we afford it? (26:16)Would you spend $25k to learn how to make $1m? (30:28)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! Are you ready to celebrate? My birthday, for example. Well, it was actually on 11 Feb when I recorded this episode, but it's always good to have a reason for celebration. My birthday actually inspired me to think about why birthdays are so important in our lives and entrepreneur journeys (and to share my thoughts with you). So let this episode be my birthday gift to you.Tune in and be a part of my way to celebrate life!  Welcome!Key Takeaways:Intro (00:00)Birthday is a really big deal (01:30)How many people can I make an impact on between two birthdays? (02:42)Talk to me (04:18)Celebrate life (05:53)Good old birthday cards vs. digital world birthday reminders (08.53)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Have you ever thought about how important mindset and personality are for success? I'm sure you've heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are? I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each of our reports in front of everyone. We did the test primarily to learn things about ourselves (and each other). But it can also be used to get an insight into the personalities of job candidates before hiring them. In that way, I could immediately determine if a candidate would be a good fit for the role I'm trying to fill. After Mandy analyzed our results, we had a roundtable talk where we brainstormed and talked internally about the test. It turned out to be an interesting chat, so I thought I could use it for our show. That makes this episode somewhat different from others - I'm sharing our meeting, so you can see how we operate on a day-to-day basis. Tune in and get a little look under the hood!Key Takeaways:My team took the D.I.S.C. personality test (00:00)Recognize why you are who you are (03:49)I always believe there's a solution (10:39)Nature vs. nurture (12:14)Use the D.I.S.C. test to get the most out of people (14:44)Use the D.I.S.C. test for market segmentation (17:09)When you are driven by anger (19:43)The point of coaching (26:33)Importance of structure and rules for effective business management (28:06)Every D.I.S.C. type has positive and negative sides (29:18)Go out there and break things (33:09)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you're looking for. I'll continue to do my best to provide it for you.And, the special episode deserves a special guest! Today I'm chatting with David Stodolak, a hustler who figured out how to play in this lead gen world. I worked with him years ago at a student loan company before I started Universal. Back then, David was doing a great job in the call center. But since our student loan company folded, David started teaching himself and working hard, so he built a successful lead gen business in the solar space over the years. Today, he is president of Solar Direct Marketing and managing partner of Encompass Leads, where he oversees all lead generation and outbound call campaigns. I asked him to share how he went from knowing nothing to achieving tremendous success in the lead gen business. So tune in, as he is willing to show you that it is really possible if you have determination, desire, and persistence.Let's dive in!  Key Takeaways:Who is David Stodolak? (00:00)From knowing nothing to a successful lead gen business (02:41)How to find good traffic that converts on the back end? (10:30)How do you find the people that are generating specific leads? (17:39)How to find leads if you are an introverted person who doesn't like to meet people (20:14)Is there different quality of traffic from different sources? (22:16)Plans for the future (26:33)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, what's up! It's been a while since the last time. Meanwhile, I've been working really hard with my team. We got a lot of things going on, which is both exciting and overwhelming. Currently, we're trying to get everything aligned and in a position to have a big year. I can't talk about all of the things that are gonna be coming out… yet. But there are some exciting things I believe I need to give you guys an update on.So this episode is made to keep you in the loop cause I think the stuff we're working on will be of great value for many entrepreneurs. It also contains bits and pieces of various topics we're gonna talk about in time to come.Tune in and find out how you can get cryptos at a discount, why you should (not) write a book, and what “Amazon is selling toilet paper” really means.Let's jump in!Key Takeaways:Preparing for an exciting year (00:00)Co-authoring The $1 Million Identity (02:37)When you are (not) ready for writing a book (08:41)Why am I writing a new book & what is it about? (09:48)The people I want to be around (14:14) Remember my AISTP framework: Amazon Is Selling Toilet Paper (15:45)I need a team that is accountable for each project I work on (19:13)Quick hit or big hit investor? (24:48)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Today, we're going to talk about the concept of frameworks. Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once. When I focus, that's when I'm at my best. Once I laser focus on something, I kill it! When I'm all over the map, I half-arse everything, and I don't get anything done. I want to avoid the latter scenario here where I'm trying to teach you things that might be complicated… or you may feel overwhelmed. So, I decided to start off with something that will keep me on track - creating frameworks. They will allow me to simplify things and help me focus when I get lost in my digressions. Plus, we can easily go back to what I've already explained just by glancing through the framework.Tune in for the new episode as I'm diving into the importance of the framework concept, what frameworks within frameworks mean, and how you can use them in your own business.Let's jump in!Key Takeaways:Intro (00:00)What does a framework mean? (02:29)A box within a box (03:44)AISTP traffic framework (08:14)The three types of customer objections (according to Russell) (12:00)I'm giving you a system that works (15:49)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

How to find leads? How to get traffic?If I had $1 every time I heard these questions…Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It's wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great.Because I do!But first, I'd like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don't think you just want to get leads. But leads that will convert into customers? That's a real thing! So in this episode, we're going to talk about a three-step traffic framework… and some frameworks within the framework. I've also prepared a little presentation with a ton of valuable info, so this could be called a mini-course - but this one is free!Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.There are also a bunch of helpful tips within this overall framework, so let's dive right in!Key Takeaways:I don't need to make money by coaching (00:00)How to get traffic? (03:16)Defining marketing terms - market, leads, lead gen… (06:50)Three-step traffic framework - Step #1 The Who (14:50)Segmenting target market (20:22)Four types of market segmentation (27:47)Three-step traffic framework - Step #2 Where are they? (35:26)Performance market makers (44:39)Three-step traffic framework - Step #3 Market positioning (48:53)Perceptual Map (53:26)Recap (59:46)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts.

Are you ready for some positive energy?!I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland.Back then, we competed against each other. If we hadn't, we could have been best friends since we have similar personalities - we both empathize and want to help people. Bonus: We are talkers - we could talk all day long!And Larry has found a way to make money out of these traits. As a transformational speaker and a mindset coach, he helps massive companies unlock their employees' full potential and impact lives for the positive.Or as Larry likes to put that…“When we were in school, I used to get in trouble for running my mouth. Now I get paychecks for running my mouth.”And today, he is a treat for us!Tune in and find out why it is so important to be surrounded by good people, how to succeed in anything you do, and what the winning mindset and mamba mentality mean.Let's dive in!Key Takeaways:Who is Larry Long Jr? (00:00)Larry on the beginnings of his career (03:23)Surround yourself with good people (07:02)The keys to success (08:38)What is Larry doing now? (10:44)Why is coaching so important? (14:19)Coaches believe in people more than they believe in themselves (18:41)First, you need to build an avatar, and your target market (23:33)What end result does Larry get to his audience? (28:44)Where can you find Larry online? (32:22)Additional Resources:- Visit Larry Long Jr's website, - Follow Larry on Instagram, connect with him on LinkedIn and subscribe to his YouTube Channel.- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

My guest today is Bryan Dulaney, one of the Top 1% of all marketers in the world.There is a good reason I can say Bryan is a miracle.Back in 2003, he died.But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stories by sharing his.Bryan didn't waste his second chance at life, and since then, he has been on a mission to fulfill his God-given purpose of serving others, building legacies, and raising up Legacy Builders.Since 2006, not only has Bryan helped his business and his partners earn over $300 million in online revenue but more importantly, he's supported building legacies that impact millions of people's lives around the globe.He's recently published the Entrepreneur Evangelist, the book he was preparing for 15 years. That has been a perfect reason to ask him to join us in the Performance Marketer podcast. I'm sure you'll enjoy the interview as I did while we were chatting about his book, his mission, and how he helps other people figure out what they are good at and build their legacies.So, tune in and find out how Bryan started his journey, where he found his first business coach, and which movie inspired him to launch a campaign he made at least $5m from.Let's dive in!Key Takeaways:How did Bryan enter the world of online marketing? (00:00)Years of making money with affiliate marketing (04:57)Bryan's near-death experience (09:15)Bryan's book is finally published (It has been 15 years in the making.) (13:19)What's the central theme of the book? (15:01)Bryan made at least $5m with this campaign (20:34)How does Bryan use this book to build his business? (31:11)Making money with Tony Robbins and Dean Graziosi at their mastermind in Fiji (38:04)Get in touch with Bryan (43:39)Additional Resources:- Contact Bryan Dulaney at www.bryandulaney.com or www.perfectfunnelsystem.com.- Get Bryan Dulaney's new book for FREE!- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

Anyone in the mood to have a side gig where they can generate $900,000 a year?No, I'm not kidding!That's the thing I do full time, all the time. I don't want to talk you into leaving your job. I'm just speaking in real numbers. And I can show you how to do this and make serious money. As a side hustle, or maybe a full-time job, who knows...What I do is lead gen arbitrage. It's a huge opportunity because as long as there are companies in the world looking to scale their business and grow, they will need leads.In this episode, I explain how arbitrage works for me with leads. I go through the five steps of lead gen arbitrage and give several examples you may find helpful.You can also find out what “Yesterday” (2019 film about a musician waking up in an alternate timeline where The Beatles never existed) has to do with arbitrage and how my new Porsche became a huge arbitrage opportunity.So tune in and get the golden nugget - knowledge you can use to build a successful business that I'm sharing for free!Let's dive right in!Key Takeaways:Step #1 - Market demand (00:00)Step #2 - Identify an opportunity to buy and sell a lead for profit (04:16)Step #3 - Create an edge (06:34)Step #4 - Make markets (12:03)Step #5 - Cash flow begins (17:22)Example - arbitrage on Amazon (25:15)I bought a Porsche and I can arbitrage it (30:10)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

What if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having to have any of your own offers?That's the lead gen arbitrage, and that's what I do!You might think, What does that even mean?! And don't worry about that.Two weeks ago, I was at the Category Kings meeting with some of the smartest and wealthiest entrepreneurs in the world, and they hadn't a clue what I do. First, I was surprised. But then I realized - if they know nothing about lead gen arbitrage, then I really have to simplify it for everyone. So, today I'm going to explain what arbitrage means, how it works, and how it works for me with leads.Tune in now to find out how a six-year-old can do arbitrage!Key Takeaways:I attended the Category King's Mastermind (00:00)Other entrepreneurs inspire (03:43)I'll try to become the category king of lead gen arbitrage (06:26)What does arbitrage mean? (09:45)How do you do arbitrage? (12:28)What does performance marketer mean? (13:16)Anyone can do arbitrage (14:13)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

Thinking about jumping into lead gen business? Whether you're starting from scratch or just want to grow, I'm willing to share a ton of valuable information with you. Remember, I'm not selling you anything. I just want to help you because I feel fortunate with where I'm at in my life today. And I want to make an impact on your life - because it's possible!Today, I go through a step-by-step process to show how I would start building lead gen vertical for any niche. In this example, I am using plumbers.I explain all about the information you need to capture, how much you can earn, and why time is such an important piece of the puzzle. Tune in and find out if it's better to sell leads once at a higher price or multiple times but cheaper.What would you like me to give away for free? Go to my YT channel and tell me in the comments!    Key Takeaways:How to sell leads to plumbers? (00:00)What would you like me to give away for free? (02:23)Learning about the plumbers business (05:08)You're hosting the form vs. advertiser's hosting the form (10:34)What's the sales cycle (11:58)What are you going to sell the lead for? (16:05)(Non) Exclusive leads (19:44)Four people need to be happy - two lead gen arbitrage scenarios (24:05)Sales conversion side (30:32)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

This week, I welcome a special guest - digital marketing coach Krista Mashore!With exceptional working ethics and passion for education, Krista was among the top 1% of realtors nationwide. In her best year in real estate, she sold 169 homes. But, after spending 17 years in the industry, she felt burned out.In that period, she got the idea to turn to the coaching business. She used to be a teacher. ✔She's an expert in real estate. ✔She's already been in the online marketing world. ✔She has a God-given ability to inspire people. ✔ It seemed that teaching other professionals in the industry was just her thing!Four years ago, she started coaching real estate agents in marketing themselves online utilizing video and social media. Now she has a broader net of teaching local professionals related to real estate and other entrepreneurs.As Krista puts it, she teaches people how to sell themselves.And she does a great job, indeed!Beginning as a person no one knew online, Krista hit over $20 million in just four years. Not only that, but her team has made over a million dollars for ten months in a row, and she is now on track to do $24 million in one year!At least, that's her goal!I'm sure you'll enjoy the interview as I did because Krista has so much gold to share!Join us as we discuss step-by-step digital marketing strategies, what the best lead magnets are, and why it's crucial to flirt with your audience. Let's dive in!Key Takeaways:How did you get into the online marketing world? (00:00)How you're achieving those numbers? (04:50)Krista started with real estate agents and now works with various professionals (07:54)What do you teach people in your courses? (10:03)Building audiences (12:18)Are you helping professionals with what content to put out?? (18:38)Which platform would Krista recommend? (21:11)Krista teaches people how to sell themselves (23:42)Krista's lead magnets: 4 best-selling books and 2 Day Event (25:36)Facebook group - a powerful community (34:26)Where can you find Krista Mashore? (37:27)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer---Visit Krista Mashore's website: https://kristamashore.comGet your free copy of Krista's Ultimate Lead Gen Playbook: https://www.ultimateleadgenplaybook.com/optin-36378621 

What's up, everybody?Are you willing to do some math... for a change!? I know the numbers I present may be confusing for some of you... or maybe all of you.To be honest, they were for me.It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort!Now I know how to make offers no one else is willing to and achieve huge margins taking such a risk! And I'm glad to share my knowledge with you guys. In this episode, I explain how the numbers work when measuring any media buy. If you tune in, I'll show you that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA. At the end of the day, it all comes down to the RISK each side takes when doing a deal.So, if you're willing to risk acquiring some more numbers, Let's dive in!Key Takeaways:Intro (00:00)Many people still don't understand what I do (01:23)Four basic models to look at your media buy (05:23)Who takes the risk? (06:39)Conversion rate - a variable that can change everything (10:02)Same numbers - $100 CPA = $1 CPL = $0.20 CPC = $2 CPM (10:38)There's not much risk when you know your numbers (13:50)Every placement on the internet has its value (19:36)How to make an offer no one else is willing to? (21:39)Where is traffic coming from? (24:01)Maybe you got to watch this ten times (25:50)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

Last week I came back from Funnel Hacking Live in Orlando - a five-day conference that energized and inspired me a ton.It's because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head.But one thing also helped me gain maximum value from the event. I didn't just show up! I prepared myself and planned my activities before I went there.In this episode, I'll talk about everything you should do before, during, and after an event to avoid mistakes and get the most value out of being there. If you tune in, I'll help you not end up with a notebook full of notes and takeaways that you never opened, as it happened to me after a conference in Nashville.And maybe we'll meet at the next event!Let's dive in!Key Takeaways:Funnel Hacking Live - listening to other people triggers ideas (00:00)Being an entrepreneur allows you to do anything you want (04:47)Define the reason why you attend an event and calculate costs (06:27)Figure out who will be there and set up meetings (08:49)Decide who do you want to listen to (10:50)Start planting seeds - build relationships for the next event (13:44)Connect online with people you met at the event (15:02)Summarize the entire event (16:44)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

You will fail more than you will succeed. I can guarantee you that.What's more - you'll fail nine out of ten times! But, I have some good news for you!Even with 90% failures, you can still have a massive business. That's the beauty and power of lead generation arbitrage.At first sight, this big topic may seem confusing. I don't expect you to get everything on day one. I've been in this business for more than 20 years, and I'm still learning.That's why I told you last week to listen to these episodes multiple times and make notes. It takes time to acquire all the numbers and principles. But these numbers make sense, I promise. And once you get lead gen arbitrage, you'll never be out of work again!In this episode, I summarized the things we went through during this brief course. If you tune in, you'll also find out why a failure placement doesn't mean zero revenue, what it means to optimize or kill, and what advantages certified Survey Detectives would have in this business. So, let's dive in! Key Takeaways:Intro (00:00)One win pays back nine losses (01:01)Step 7 - Analyze and optimize (05:55)Become a certified Survey Detective and start your lead gen business (06:27)Lead gen arbitrage summary (07:55)Anybody can do this - the numbers make a lot of sense (10:03)All partners need to be happy (12:15)Once you understand lead gen arbitrage, you'll never be out of work (14:23)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

This is the podcast you should listen to 25 times!I'm not kidding!This episode is worth listening to multiple times because it contains a ton of precious information on lead generation arbitrage.Remember what we said in the previous episode - lead gen arbitrage is one of the easiest ways to make money in affiliate marketing.But there are plenty of things you need to understand before starting your own business. So, I'll walk you through the process step by step. Today's presentation contains six steps you need to take to avoid beginner mistakes and build a solid foundation that will bear fruit.If you tune in, I'll help you figure out how to calculate the risk/reward factors, determine margin goal, go into the media buy, find affiliate partners…But before tuning in, take a notebook because there'll be plenty of examples, numbers, and calculations you'll want to write down.So you'll probably listen to this week's episode again and again. You know what they say: repetition is the mother of all learning.Then, let's dive in!Key Takeaways:Step 1: Understand the value per lead? (00:00)Revenue per lead - an example (07:32)Step 2: What is your margin goal? (11:35)Step 3: Figure out what's your Lead Cost Allowable? (13:59)Step 4: Distribution - find new affiliate partners (17:00)Step 5: Model new affiliate partner (21:05)Step 6: Decision time (28:35)Do the numbers work? (30:21)Every media type has a value (35:24)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

Back in my mid-twenties, I did enjoy being part of the Wall Street world, but I knew something was missing.I just felt like I didn't have control of my life, my destiny. And I thought it was vital that I dictate my future and my values.So, I left Wall Street and got into marketing. And I NEVER regret it! The minute I started to learn about online marketing, I immediately loved it. I love everything about it - advertising, being online, and having so much opportunity. But, the best thing is helping people - the concept of matching those who need something with the people who offer what they need. It's like putting two things together and making people happy.Speaking of helping people… I also enjoy sharing my knowledge and helping you guys to learn about the business.I get a lot of questions about lead gen arbitrage. How does it work? How do I do that? That's why I've decided to explain what lead generation arbitrage is, what it means, and how to start doing something like that. This is the first of three episodes in which I cover the topic.So, tune in and learn the basics of buying leads, selling leads, and making money in the process. And this is low-hanging fruit, I promise!Let's dive in!Key Takeaways:I left Wall Street and got into marketing (00:00)A business with a tremendous amount of opportunity (05:41)Lead generation (08:17)Arbitrage (09:52)Performance marketer (11:04)Customer acquisition (12:26)Paying on a sale (15:18)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

If you want to protect your interests, you must have an agreement with every person you do business with.Even if it's your best friend in the world - you have to make a contract. Why? Because if you later perceive something differently than your partner, you just go to the paper and see how you defined the issue.Today I'll talk about what you should pay attention to when entering an agreement with an advertiser. These things will also allow you to protect your interests when you're working with affiliates or publishers.Just bear in mind - nothing you hear today can be considered legal advice! I'm not a lawyer and not qualified to do so.In this episode, I'll just review nine business decisions to consider when partnering with an advertiser that will help you protect your interests in your affiliate network.Tune in and find out how to avoid being circumvented, how to deal with late payments, and what achievement could be super powerful for you and your business.So, let's dive in!Key Takeaways:Intro (00:00)How to protect your interests when you work with advertisers and publishers? (01:13)Non compete (04:44)Liability (07:50)Payable actions (09:13)Payment terms (11:14)Scrub rate (13:34)Fraud (15:27)Advertiser late payment (17:23)Governing law and jurisdiction (17:54)Bonus - get exclusivity if you can (20:03)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

As I promised, I wrapped up the Affiliate Marketing 101 For Beginners. This episode is the second part of it.We've already learned that traffic distribution is what affiliates do.So, in this episode, I'll talk about affiliate traffic distribution channels and pinpoint 17 of them. As a pretty successful affiliate, I can tell you this – if you have distribution, you will never have a problem making money in your life.In case you are a visual learner, contact me, and you can get this presentation for free!Just to make sure - I'm not selling anything. I'm just trying to help you!I'll also give you examples of what I did, six steps to get started, and many other tips.Don't worry if you have no experience or technical knowledge.Anybody in the world can do this!Just don't put a ceiling on yourself, and you'll be mega-successful!So, if you are ready to invest your time, to learn, and to hustle...Tune in for episode #84 of Performance Marketer! Key Takeaways:- Everybody is looking for traffic (00:00)- Generating leads & building up databases (02:14)- E-mails, websites, influencers (05:09)- Pay per click (08:50)- Exit traffic and offer wall (15:43)- Registration paths (18:21)- You can earn $millions - just invest your time (21:28)- Six steps to get started (25:10)- Anybody in the world can do this (31:47) Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

When you're long enough in a business, you almost forget that there are people who know nothing about it. I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics. But then, I remember that “the expert at anything was once a beginner.”Thinking of beginners, I decided to explain what affiliate marketing is.I put together a simple deck on the basics, and this episode is the first part of it. I'm explaining what affiliate marketing is, who are the three key players in the business, and how affiliates get paid.So, tune in and start building a solid foundation for becoming a successful affiliate.Key Takeaways:- What is affiliate marketing? (01:40)- Advertiser - definition, concept, goals (03:54)- Affiliate - definition, concept, goals (05:04)- Consumer - definition, concept, goals (06:20)- What is the cost per click (CPC)? (07:54)- What is the cost per lead (CPL)? (09:54)- What is the cost per sale (CPS)? (13:11)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

My favorite way to start my week is to get a strong dose of motivation. How do I do it? It's simple... I watch greatness!Coaching is a great way to fast-track your success. Still, I often hear people saying they just don't have money for it.And I get that… Even though it's a great investment, I understand it can be tough to set aside $5k or $25 for it. But in that case - just do what I do on Monday mornings!So what do I mean by watching greatness? Modeling your success doesn't end with companies. There's plenty of people out there who've already done what you're looking to achieve.If you listen carefully to what they say, you'll discover some of the biggest secrets of success - free of charge!I find myself drawn to athletes and listening to their stories. Recently I watched the 2021 Pro Football Hall of Fame induction ceremony. Some of the best NFL players of all time gave inspiring speeches, and I was so moved by their words I decided to dedicate this week's show to it!In this episode, I'm going to be breaking down their amazing quotes about success, overcoming adversity, self-respect, legacy, and many other precious lessons.I hope their words inspire you as much as they've inspired me.Key Takeaways:- Don't have money for coaching? Here's what you can do… (0:51)- How I motivate myself while modeling other people's success (2:09)- Discovering secrets to success in acceptance speeches of legendary athletes (3:38)- Charles Woods on self-respect (6:35)- Jimmy Johnson on focusing on QTL (Quality Time Left) (7:27)- Calvin Johnson on dealing with adversity and pain (9:12)- Isaac Bruce on showing up those who doubted you (12:29)- John Lynch on supporting other people (16:03)- Edgerrin James on getting your life on the right track (18:08)- Peyton Manning on legacy (19:59)- How MJ used self-motivation to become the GOAT (25:11)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer

Building wealth is a relatively simple concept, but cryptocurrency has added an exciting new dimension to it.Everyone wants to know if crypto is the next big thing or just a fad doomed to fail from the get-go.I firmly believe that cryptocurrency is here to stay. And I'm investing a sizeable portion of my hard-earned dollars to back that up.Now, bear in mind - I'm not a financial expert. Nothing you hear today can be considered financial advice!What I can do is share my thoughts on a movement I'm very passionate about and how I'm leveraging it to build wealth.To me, wealth-building is extremely important. I believe the key to making the world a better place is having good people making more money. And my goal is to generate enough wealth to invest large amounts of it in people and startups looking to make a difference.Is crypto the right way for me to get there? I'm confident it is. And if you want to learn more about how I plan on doing it, tune into this week's episode!Key Takeaways:- The fundamentals of building wealth (0:54)- Is it too late to start investing in cryptocurrency? (3:00)- The lesson I learned from my experience of investing in Netflix (6:02)- A simple method I use to ground myself and stay in the game (6:53)- The benefits of getting into crypto while it's still tricky (8:34)- My favorite cryptocurrencies to invest in (10:08)- The best way to fight investing anxiety is… (14:01)- Why is wealth-building similar to selling a company? (15:01)- You gotta start somewhere! (17:10)- Why building wealth matters (19:43)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric's YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer