Podcasts about socialhp

In this double-founder episode week of the SaaS Fuel podcast, we sit down with Brad Dickinson, co-founder of SocialHP, to explore the dynamic world of social media marketing. Brad shares insights from his journey, emphasizing the importance of employee advocacy and executive thought leadership. He discusses the challenges in social media marketing and emphasizes the importance of urgency in boosting productivity and sales. Brad also highlights the benefits of using social media for fundraising and accessing capital, particularly through Canadian crown corporations like BDC and EDC. He underscores the power of individual voices within organizations. SocialHP's employee advocacy platform assists companies and individuals in standing out in competitive markets by effectively sharing their stories, especially on LinkedIn.Be sure to tune in for this insightful and engaging conversation, and discover how urgency can drive both personal and business success.Key Takeaways00:00 Research, reviews, values - crucial for consumer connection.04:38 Humanize brand, build connections, share experiences. Subscribe.08:45 Individuals and organizations managing social media content.12:05 Encouraging employees to share approved content effectively.15:34 Innovative methodology empowers users, boosts user rates.19:05 Social HP enhances employee advocacy and engagement.23:09 Value to organization and individuals is crucial.25:44 Leverage current resources for increased executive visibility.27:04 Executives delegate message approval to avoid risks.30:57 Adapting to industry changes and assessing performance.36:06 Challenges and feedback drive our success always.37:13 Regularly listening to customers, adapting and innovating.43:33 Exposure is key to fundraising success.47:13 Toronto-based company benefits from BDC and EDC.48:22 Government incentives aid company despite bureaucratic challenges.51:47 Create urgency within prospect base, adapt to challenges.55:40 Instant escape to tropical paradise through AI fitness.Tweetable Quotes"There's always kind of a yin and a yang or a push and a pull when it comes to marketing period but particularly social marketing right because you got an organization that has a particular set of brand values" - 00:02:02 Brad Dickinson“And there's not that, that brand cohesiveness, that message, the look, the feel, and, but there, there's gotta be a middle ground of, of really tapping into the audiences that are out there, you know, while giving a professional message and engaging like humans, that's what social is about.” - 00:04:31 Jeff Mains"If you look at the numbers in terms of reach, engagement, impressions, all of that good stuff, when you have an army of employees behind you, it is. A hundred X or a thousand X compared to a company page alone." - 00:18:57 Brad Dickinson"Set some targets for yourself long-term and short-term and make sure that the work that you're doing and the place that you're spending your time is actually moving you forward towards those goals and you're being productive, not just active." - 00:43:27 Brad Dickinson"But you often times get a very good description of what it is that these folks are doing when they reach out to their, for their benefit as well." - 00:39:23 Brad Dickinson"A single executive in and of themselves sees about 7x more exposure, more engagement than a corporate brand. So, if you have your CEO posting the same content as you posted on your corporate LinkedIn page, it's going to get 7x on average, more eyeballs, more engagement, more interaction than a corporate post will.”...

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The more you know, the better you are off. Learn about what technologies that you can use that will help to amplify your messaging. There's so much out there right now that you can do for such a small amount of input and you can generate a ton of value out.” In Season 2, Episode 55 of the Boss Uncaged Podcast, S.A. Grant sits down with the Advisor for SocialHP, Jonathan Baldock.

Jonathan Baldock is the Advisor for SocialHP. Their mission is to help your sales team with prospecting, energize your recruiting efforts and give your employees a voice on social media.⭐️ONE CLICK SOLUTION TO YOUR SOCIAL MEDIA PROBLEM!

Using the voice of your employees is powerful marketing—but coordinating those voices is exceedingly difficult. Jonathan Baldock learned a lot about this problem working at LinkedIn, where he helped large brands leverage the power of that platform. Now Jonathan is helping to solve the problems of social media advocacy campaigns as the Head of Growth at Social Horsepower, a startup that offers a system to create, distribute, and track content to be used for employee-driven social media campaigns. Anyone in marketing wanting to get their whole organization involved in social media campaigns should have a listen.

Jonathan explores the LinkedIn market. 

In this episode of the Inside Business Podcast, Johnathan Baldock discusses how to keep social media feeds full by choosing a good social media management company. He takes listeners through their first interview and directs us on how to choose a company to help our businesses thrive! This is part final part four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

In this episode of the Inside Business Podcast, Johnathan Baldock discusses the differences between social media networks and how to choose the best one for your product. This is part three of a four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies.We speak about encouraging employee engagement on social media as this can be very powerful. It can be a challenge to get employees to "buy-in" and actually share your content. You will need to explain the reasons why their support will benefit the company and also themselves. Sharing will help the company by increasing reach, creating new leads and more sales opportunities. For the employees, it will raise their professional profile and by sharing thought leadership, industry news, and company content, you can become an expert within your network.We then go on to speak about LinkedIn's owned, earned and paid audiences and the difference between each one. Owned audience is your channel (company or personal) and organic reach. You will not have to pay for these as it's part of your ecosystem. Earned is the most valuable audience. If you earn it, you didn't have to pay for it. This is your network and the networks of employees. The employees are connected to your customers and prospects. They're the assets of the company. Paid is when you put ads in front of specific people getting them to take a specific action for a chosen duration of time. The platform will give you information on the size of the audience and how much it's going to cost you.When posting content, we need to be adding value. It's about keeping the conversation going with the people that matter most. This is called evergreen marketing, or an evergreen channel, which is always on, that's why it's evergreen. Posting and sharing content that is of value from your company will appeal more to your audience because employees content is twice as trusted as the brand. This will be shared with their network and more importantly, people they know and trust.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

In this episode of the Inside Business Podcast, Johnathan Baldock discusses how to keep social media feeds fresh while keeping the amount of work involved low. Baldock talks evergreen content, sharing best practices, and more! This is part two of a four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

Resource Links:Create a successful employee advocacy program with Social HPLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company.Namely, the hidden potential of employee networks. If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.During his 10 years at LinkedIn, John Baldock helped many companies get steller results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. About Jonathan Baldock:With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of Glimpse Social and works in an advisory role for SocialHP. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

In this episode of the Inside Business Podcast, Johnathan Baldock details the customer's journey on social media and discusses how businesses can use social media to make an impression on the buyer before the sale has even been made.  This is part one of a four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies.Brought to you by:Internet Marketing -  https://senditrising.comKellen Kautzman - http://www.kellenkautzman.com

For many of us, social media is a waste of time.  Yet others have thrived on it.  Why?  What’s this new approach called, “social selling?”  Why should business owners care?  How has Covid impacted social selling?  And… what is “employee advocacy” that a startup called SocialHP promoting?  People are making millions on social media.  Hear what our host, David, doesn’t like about LinkedIn, etc. and a winning approach Jonathan Baldock recommends.  He is a 10-year executive veteran of LinkedIn so this is in some ways an inside scoop. This podcast is well worth your time if you’re looking to generate leads (NOT by connecting on LinkedIn), improve your company’s reputation, and increase SEO results. Jonathan works in an advisory role for SocialHP. With 10 years experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, amongst others, he is highly skilled in social sharing best practices.  Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales, and marketing strategies.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Employee advocacy and social selling are two related concepts that can help promote your company organically. They are what I would call “win-wins” for both management and employees. The company wins because messages shared by individuals can be perceived as more authentic than ads and other forms of marketing. The employees win because it helps them enhance their own personal/professional branding. I dove into both of these topics on the latest episode of the Go For Launch podcast, when I interviewed Jonathan Baldock of SocialHP. With 10 years experience at LinkedIn, serving customers like Accenture, JP Morgan Chase, Johnson and Johnson, PepsiCo, Hershey's and IBM, Jonathan is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales and marketing strategies. Lots of companies either don’t understand the power of employee advocacy and social selling—or they drop the ball and don’t do either (or both) effectively. Jonathan shares best practices on both and tips on getting started

Ep #66 - Social Selling with Jonathan Baldock - Jon and David talk with Jonathan of SocialHP about using social media to increase sales.  Jon gets his LinkedIn profile critiqued live during the interview for sales effectiveness.

Today's show is all about how to grow your business using LinkedIn. Dave Lorenzo speaks with LinkedIn expert Jonathan Baldock about all the ways to leverage this platform for success in growing your network, opening doors and closing deals. About Jonathan Baldockhttps://www.linkedin.com/in/jonathanbaldock/Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more. Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.

In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, and IBM, he is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, Jonathan is an expert in social media recruitment, sales, and marketing strategies.In this episode, we talk about how companies can amplify their reach on social media and exponentially increase the effectiveness of their online content.  For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit -https://fiveechelon.com https://linkedin.com/in/edickmannTo learn more about Jonathan Baldock more on LinkedIn -https://ca.linkedin.com/in/jonathanbaldockAnd for information about SocialHP visit https://www.socialhp.com/Episode #060Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.