Welcome to Ecomonics, it's good to have you here. This is the premiere podcast of Debutify, the Shopify theme that's out to rule the market. Prepare to take a great leap forward in to ecommerce, the most cutting edge and dynamic industry to date. Hosted by the occasionally clean shaven media wizard Joseph, we'll be sharing industry insights from masters of the craft, as well as an endless stream of valuable data from all corners of the world, twice a week, for free. Subscribe on your podcast app of choice... and another one for backup while you're at it. You're also encouraged to reach out to us any time for feedback, suggestions or if you think you'd make a fine guest by contacting podcast@debutify.com
Joshua Chin of Chronos Agency brings to the table, a yearning for freedom measured in time that he saves for others. In this episode of Ecomonics, a Debutify podcast, we talk strategy about email marketing, getting the best returns out of a Q4, unlike any in history and the importance of company culture. There was plenty to look forward to. The key is that you're looking forward.Co-founder & CEO of Chronos Agency, a data-driven eCommerce email marketing agency. Chronos Agency's clients enjoy an average of 35x ROI on email marketing. Josh and his team have worked with 200+ eCommerce clients to generate a 20-30% boost in trackable email revenue.
Harry Coleman aka beast of e-com conveys a unique style that shows how appealing and exciting the industry can be, but it wasn't easy from running on less than four hours of sleep and taking naps in his car during breaks to now a Seminole dropshipping enterprise and massive YouTube following. My talk today with beast of e-com reinforces the belief that success in this industry is in your head and in your heart.Harry Coleman aka The Beast Of Ecom is a 7-figure ecom expert who has generated over $8 Million+ through ecommerce. He went from getting fired from his 9-5 job to becoming financially and location independent in 3 years. Along with running his own stores, he now teaches ordinary people how they can do exactly the same through his YouTube channel with 60,000+ subscribers.
Curious to know what it's like to enter into the ecommerce space for the first time? Well, this being an ecommerce podcast, Joseph has decided to put his money where his mouth is, and document his own journey into the industry. He's sharing all his ups and downs, exciting accomplishments and nerve wracking setbacks.
Like many of us, Daniel Budai exhibits, a natural yearning to both acquire and share knowledge evidenced through his podcast and his data-driven psychology-based email marketing operation, no matter where your success takes you, there's more to learn and to teach.Daniel has spent a big part of of his 20's exclusively dedicated to learning marketing/ecommerce. After talking to thousands of ecommerce business professionals in the last years, he could see that many of them lack the time and skills to implement email professionally. His team helps these ecommerce businesses because email marketing is still the best tool to increase revenue without additional ad spend, customer retention, and profit margins. They dive into the psychology and the biology of the human brain to find out what marketing strategy works the best for the product and audience of his clients. His emails move people to do something, not to just read.
This episode with Marc Chapon came around when it did, it gave me a chance to compare his unique approach to dropshipping and e-commerce using artistically minded resources like Etsy and Pinterest to the others I've talked to so far. What you'll learn from this episode is that you can have an approach to this industry that suits you and works for you.Marc Chapon used to be a Chef in a Michelin starred restaurant in Paris. Three years ago, he left his job to create his first E-commerce store. He is now making 6 figures income monthly thanks to E-commerce only. Marc's success story has inspired “Spocket” to write articles about him. Marc is not your typical “guru” and is well known to be brutally honest. He strives to teach his students how to build a sustainable business by working with local suppliers and advertise products on unsaturated platforms such as Pinterest. Marc is a Founding Member and active participant in The Dropshipping Council.
Business is a beautiful, complicated and diverse habitat. One of the most comprehensive lists Joseph has ever seen, courtesy of 4weekmba breaks down over 50 business models, and Joseph has endeavoured to share that list with you.
There are two parts to every business, the front end and the back end. Today, we're going to learn about the foundations of the backend.
Yash Shah, aka Yashizcoo, Dropshipping council member, founder, and operator of both Straight-line Media and Ecom Masterminds has quite a lot going for him. In this interview we delve into his drop-shipping strategies and shed some light on the way the industry is perceived from the outside and on the inside too, matter of fact. Here on Ecomonics, a Debutify podcast, positivity and light reigns supreme. I know you believe me, but have a listen anyways. Yash Shah has spent multiple six-figures in advertising through Facebook Advertising & Influencer Marketing for his own businesses. He also runs and operates a successful digital marketing agency, StraightLine Media. He's passionate about educating others in the space and runs a successful and growing YouTube channel, consulting with aspiring and current E-Commerce entrepreneurs to guide them towards success.
Joseph has worked a lot of jobs over the years, some good, some he's under contract not to talk about, but since you'll likely be hiring people to serve your customers, Joseph hopes you'll listen to some first hand feedback from a seasoned vet.
The foundation for my talk with Shishir Nigam is time and how each day can build support for the next. In the span of a year he and his partner Namrata , leverage their experience in portfolio management and an enthusiasm for home decor into a booming drop-shipping enterprise. As of our interview, he still works full time. And while he's at it founded the dropshipping council, a premium community for top minds to come together and advance the industry. If you're wondering how he does it, you're not alone. But this next hour should help.Shishir & Namrata Nigam are a couple based out of Vancouver, Canada that started their dropshipping journey in 2019 and managed to achieve $840,000 in sales in their first year of business. They have also started a YouTube channel, "Journey2Freedom", dedicated to providing mentorship and guidance to upcoming entrepreneurs. Shishir is also the Founder of The Dropshipping Council.
Branding is a fundamental component to successful advertising, it takes your business from a simple exchange of goods and services to a lasting legacy that changes people's lives. For this episode, you'll learn where it comes from, how to develop one that connects with consumers and makes you stand out from the herd.
Our first interview with an expert on affiliate marketing has arrived and that expert is Paul Mottley. He has a rule. I hope you too would follow. He won't advocate or participate in a business venture that he can't use himself. If it keeps him from sleeping at night, it's no good. Affiliate marketing. However, clears that hurdle with ease. It's a way of encouraging you to be yourself, to write, make videos, whatever content you can come up with on something you're passionate about to build a following and to generate revenue while aiding others doing the same. No matter what you're up to in life, I bet there's something you can talk about. On the one hand, it'll help you and on the other, it'll help affiliate marketing, have a listen and you'll find out how. Business owner turned full-time affiliate marketer, Paul Mottley has set out to help others become better marketers. He's a Clickfunnel's Dream Car winner, earning well over 6 figures with Clickfunnels alone. To reach a wider audience Paul also publishes a daily podcast to share interviews, his personal journey and teach others about growing their businesses, titled “Ultimate Affiliate Marketing”.
As the world continues to decentralize in work and life, cryptocurrency is going to play an important role. Joseph is a fan of the subject and wants to share his insights and research with you.
KC Chow, a man of dedication to his craft, stayed up till 3:00 AM his time so we'd be able to chat in the best environment he could offer. If that's what he's willing to do for a little old me, imagine what he could do for your business. Okay. Don't spend too much time on that because you can check out this episode. Instead, KC Chow is an advocate for email marketing, a format that has withstood a great deal as the internet continues to take shape around it. It's a proven method to boost your sales and create a better connection with your customers, if you do it right of course. Enough out of me, let's hear from the expert. KC Chow is a leading expert email marketer with years of experience in email marketing. Over the years, he has been fulfilling his mission to impact eCommerce businesses. The strategy employed by KC Chow has been proven to generate 20-30% extra revenue from email marketing alone. Listen as he talk with Joseph about the challenges and benefits of email marketing.
The "Big Five" are the five english speaking countries critical to market success. Join us today as we get to know more about what makes them tick.
Chris Wane has faced some significant challenges on his journey into e-commerce, but he has taken his problems head on. His goal is one I think we can all strive for. Freedom. Like many of the minds we've talked to, he's willing to offer his expertise to likeminded people as a mentor and as an expert drop-shipper we talked to him today about how he sailed past his modest goal of 200 pounds, his strategy for dropshipping and how to handle criticism, as just a few examples. No time to waste. Let's hop to it.Chris Wane started his business with just £250 in his pocket. Fast forward to today and he's now generated over $1,000,000 and has acquired 5 different income streams. He's also CEO & Founder of The Advanced Dropshipping Academy where he teaches people how to build and scale their own dropshipping businesses from scratch. Join us as he talks with Joseph about his journey to the top.
Advertising has been around as long as we've been communicating. If you understand advertising, you unlock the key to success. Join us as we talk about what it is, where it comes from, how it works and how you can use it.
If there's one element to e-commerce, each of us owes a debt of gratitude towards it's programming or coding. Today on Ecomonics, we bring you some important insights into the backbone of every last business that uses a screen. Additionally, Stefan Mischook has enough accumulated experience to have gained an insight into the fundamentals of living a full life simplicity and avoiding carbs. Whether you ever see yourself learning a new coding language, you'd be making a mistake not to listen to this episode twice. Published author, educator and web developer, recognized in the industry for many years, Stefan Mischook has been developing commercial software since the 1990s. He currently runs StudioWeb, a distance learning code teaching SAAS used by schools around the world.
If you have reservations about getting in to business, you aren't alone. The world we live in provides countless challenges physical, mental and spiritual. In this episode we address the difficulties of the world we live in and what we can do to power forward.
Clayton Bates has a number of admirable qualities and his business motto is a reflection of that. He's reviewed over 1500 websites and secured a coveted partnership with Shopify in the process. In addition to teaching us about some of the most common mistakes, he also talks about some key services you should be looking into and how he keeps himself oriented and focused in life. If you have an eCommerce store, there is no reason on earth not to seek his guidance. Clayton Bates heads up InspireSmallBusiness.com, an independent mentoring website that has to date reviewed over 1500 ecommerce websites, securing himself a partnership with Shopify along the way. In addition to his free review services, over 300 clients have taken him up on his personal mentoring and as a result, he has generated 1 million in revenue. Join us as he talks with Joseph about the essentials every ecommerce site must have and the importance of not giving up.
Scaling is key to ecommerce success, without it, you'll be playing catch up while others are expanding their influence (and bank account.) Here, you'll learn what scaling is and what to expect as you rise in ranks.
Robin Devon Calandri was gracious enough to join us for an hour to break down why uDroppy is a great platform for entrepreneurs aspiring or accomplished. Nearly every need is covered by the passionate team from sourcing to fulfillment. All that's left is to market. In addition to being an ecom manager, Robin is also the face and voice of the company. Bringing her energy and passion to both the public, whether that's at conventions or on her own interview series, as well as the backend.
What is dropshipping? When did it begin? How did it start? Join us for this episode and get the answers to these questions and more as our host Joseph takes you through the fascinating and detailed history of dropshipping.
Steve Tan representing what half of the Super Tan brothers shares a commonality with many of the legends we'll be talking about over the course of the series, put simply they needed to find themselves in a better place. And so they did. One day they're glued to the screen controller in hand, trying to top the leaderboard now. Okay. Well, they're still on screens a lot. They still have devices with buttons on them. And still aim to be on top, but now it's somewhere they can make a real difference. Millions of differences. As a matter of fact, join us as we visited the kingdom of Steve Tan and learn how he builds businesses, fosters community and keeps his head in the game.Singapore based serial entrepreneur, Steven Tan is a renowned eCommerce dropshipper and full-stack digital marketer with over 14 years of extensive background and massive hands-on experience in the eCommerce industry. Steve and his brother Evan Tan conquered the eCommerce game by selling over $100 million worth of products from their eCommerce stores, including one that has generated over $360,000 in revenue in one day.
Are you looking to enter the world of e-commerce? If so, there's a lot you'll need to understand in order to be successful. But don't worry, because in this episode we've unpacked 20 of the most important ecomm terms you need to know in this first of an ongoing series we're calling "The Ecommerce Glossary".
It's an honor and a privilege that our first guest who's not also, my boss, is e-com King Kamil Sattar a benevolent generous King at that. He puts out eras of content aims to mentor a million entrepreneurs and proves that going your way. And following your intuition is a path to success. Unlike any other, we talk about his origins, what he's up to and the work he's doing to shape the future of e-commerce.Mohammed Kamil Sattar (born May 10, 1999) known as “The Ecom King is a British E-commerce entrepreneur. Kamil Sattar is the founder & partner in more than 3 companies in various industries, ranging from luxury goods, digital marketing, dropshipping and e-commerce. Kamil Sattar companies have combined annual sales of more than $3,000,000 a year. Kamil Sattar has been teaching business owners and their workforce for two years sharing his knowledge from being involved in e-commerce for 4 years and helping them grow to 6-7 figures in revenue.
Ecommerce at scale means making a difference in a lot of people's lives, many of those good, some of those.. not so much. Joseph, a prolific shopper of online products, has had plenty of experiences across the spectrum. Here are ten experiences you might want to know about since customer experience is key to your success. They're not all the best, or the worst, just the first ten that stuck out the most.
You're about to listen to the first of many, many interviews on this show for a first interview episode, we decided to start with one of the minds who brought you Debutify as you know it, Ricky Hayes it's someone had to do with making sure all the recording software works, but it was 95%. We felt he was the best place to start. In this episode, you get to know more about what drives him, what makes Debutify so significant and what mindset you might want to adopt in the pursuit of lasting success. We don't waste any time in the interview getting to the good stuff. So let's adopt that principle here and hop in.Join us as we talk with our first guest, one of the minds behind Debutify, 8 figure ecommerce and marketing entrepreneur Ricky Hayes. Listen as he shares with us his journey, experiences, tips and valuable insights in the world of ecommerce.
It's good to have you here. Welcome to the very first episode of Ecomonics, a Debutify podcast hosted by media wiz Joseph that focuses on all things e-commerce. If you're interested in the world of online business development, then this podcast is for you. Be sure to subscribe!
Phillip Akhzar is the Founder and CEO of Arka, a completely environmentally sustainable API that allows users to fully customize their brand's packaging designs. Phillip has over 16 years of experience in packaging and supply chain logistics and hosted a course with Shopify on packaging and shipping your products sustainably. From Boeing Aerospace to Silicon Valley startups like iCracked, Philip has brought his core competency at the biggest companies to businesses just getting their start.On this episode, Phillip and I discuss what it takes to run a totally sustainable operation, how Arka can source all of their products locally in the United States, the impact his company has on the logistics industry, and much more.
Jason Somerville is a Founding Partner of GW Partners, a firm that combines the best elements of operational consulting, financial management, strategic planning, and M&A advisory services to help consumer brands transform into more valuable acquisition targets.Jason is a seasoned entrepreneur and investment banking professional with nearly 20 years of experience in capital markets, M&A, strategic planning, business operations, and brand building. Before launching GW Partners, Jason executed over $50 billion of Fortune 500 capital markets transactions for companies like Bank of America and Bayview Asset Management. He also purchased, started, and exited five different companies as a solo entrepreneur. He has successfully executed over $300 million of M&A sell-side transactions in the e-commerce industry.On this episode, Jason and I discuss the kinds of attributes that make an eCommerce brand an attractive acquisition target, the current M&A market environment for eCommerce brands, what founders should know about the acquisition process, and much more.
Justin Sardi is the CEO and Co-Founder of TubeSift, a YouTube Ads targeting tool that empowers users to set up high-performing video ad campaigns quickly by taking the manual work out of finding precision targeted, monetized placements for YouTube advertising campaigns. TubeSift is trusted by thousands of entrepreneurs, business owners, marketing agencies and media companies to achieve the highest ROI for their video advertising campaigns. It is now the go-to software tool for anyone running video ads on YouTube. TubeSift has also been featured and recommended at Traffic & Conversion Summit 2019, the largest marketing event and conference in North America.On this episode, Justin and I discuss Video Ad Vault, YouTube videos versus Podcasts, the demographics of YouTube, and much more.
Jim Kennemer is the Founder and Managing Director of Cosmo Sourcing, a full-service, general sourcing company with branches in China, Vietnam, and the US. Jim founded Cosmo Sourcing in Shanghai in 2012 and initially focused on sourcing outdoor gear under Hartford Outdoor Sports Supply. However, in 2014, he recognized the opportunity of Vietnam as a sourcing destination and moved to Ho Chi Minh City. At that time, he shifted to a general sourcing company and renamed it Cosmo Sourcing. Since then, he has helped over 1,000 clients find suppliers in China and Vietnam.On this episode, Jim and I discuss the viability of Vietnam as a sourcing location, his experience creating a globalized workforce, the value of being adaptable, and much more.
Volodymyr Katanskyi is the Founder and CEO of Worklair, a one-stop solution for remote business management which includes project and quotes management, time tracking, invoicing, budget management, chat, and plenty more.Volodymyr is considered an expert in telecommunication, productivity, and fin-tech software solutions, including Big Data and Blockchain technologies. His current portfolio counts more than 100 startups, Fortune 500 companies, and patent-pending applications. On this episode, Volodymyr and I discuss project management, automation tools, organizing workflows, and much more.
Dmitry Kudrenko is the Founder and CEO of Stripo, an email editor platform that offers an intuitive email template builder featuring drag-and-drop and HTML editing tools. Stripo also has embedded tools for interactive content, modular email architecture, and plenty of other features so you can build emails lightning-fast.On this episode, Dmitry and I discuss gamification strategies, the impact they have on the e-commerce industry, how brands can better engage with their customers through customization, and much more.
Samantha Kozuch is the Founder of the million dollar e-commerce business, The Maniscripting Journal, a manifestation, self-care, and goal-setting journal targeted for female entrepreneurs.Samantha has experienced over a decade of transformations and changes in her life during her entrepreneurial career which started right after she graduated college. She is an ex-influencer and social media business coach now running an e-commerce business while teaching others how to step into power and create their own reality.On this episode, Samantha and I discuss her pathway from getting arrested to creating a million dollar e-commerce business, embracing failure, self-care, and much more.
Dr. Brandon Chicotsky is the Assistant Professor of Professional Practice in Marketing at TCU's Neely School of Business. Prior to joining the faculty at TCU Neeley, Dr. Chicotsky served on the business faculty at Johns Hopkins University and subsequently as a Clinical Assistant Professor of Integrated Marketing at New York University. Dr. Chicotsky's career began in United States Congressional lobbying for military aid appropriations for allies abroad at a “top 3” firm, which provided professional inroads in the Middle East enabling his subsequent appointment in the private sector. Dr. Chicotsky's entry into private equity was in Tel Aviv, Israel through an externship with New York University as a graduate student, which involved capital fundraising for a portfolio of technology startups from investor communities in Europe and Asia. This deal-flow led Dr. Chicotsky into Chief Marketing Officer roles in early-stage, and later, venture-backed endeavors, which began a decade of company building, capital fundraising, and more recently, angel investing and marketing advisorships.On this episode, Dr. Chicotsky and I discuss the general demographics of entrepreneurs, how technology and marketing strategies have changed over the years, his new book Sales Millionaires: Industry Tales and Life Lessons from Those Who Made It (now available for purchase on Amazon and Barnes & Noble), and much more.
Neville Medhora is the Owner and Operator of Copywriting Course, a blog that helps existing businesses improve their copy and their conversion rates. Neville figured out in the pre-Google days that you can get a bunch of very-targeted people to come to your website, consume your material, and even spend their money. He then applied this to every businesses he was a part of, including a rave company, the first financial blog online, Copywriting Course, AppSumo, and TheHustle. Neville is fascinated by the ways in which humans can transfer information from one brain to another through different mediums. His fingers have typed words that've been sent across hundreds of millions of emails, his training videos have been viewed by thousands of entrepreneurs, and his self-proclaimed terrible jokes have made at least 3 people laugh.On this episode, Neville and I discuss the misconceptions people have about copywriting, how to improve your copy, the blog community at large, and much more.
Joe Spisak is the Founder and CEO of Fulfill.com, a digital marketplace connecting companies with 3PLs. Joe is also the Creator of OK Boomer, a family trivia game, and the Founder and ex-CEO of ShipDaddy, a fulfillment solution for eCommerce businesses. Prior to his entrepreneurial ventures, Joe worked at AT&T as a Senior Network Engineer and later as a Network Integration Engagement Manager, where he managed complex solutions for customer requirements. Joe also participated in a business sales leadership development program as an Account Executive.On this episode, Joe and I discuss how he properly vets fulfillment centers, the matchmaking process of companies and 3PLs, his experience as a board game entrepreneur, and much more.
Dmitrii Kustov is an entrepreneur and the Founder of Regex SEO, developing marketing campaigns for well-known companies like John Deere and Dignity Memorial. He graduated with dual degrees in Applied Mathematics, and Linguistics & Translatology from Russia. Currently, as Internet Marketing Director for Regex SEO, he is helping businesses and entrepreneurs grow their presence online. Due to his experience and background, he has been able to share hands-on knowledge about Internet marketing (SEO, paid advertising, social media, content marketing, etc), statistical analytics, web development, and entrepreneurship.On this episode, Dmitrii and I discuss his emphasis on UX and design, how that emphasis increases brand visibility, strategies to increase SEO rankings, and much more.
Chris Mercer is the Co-Founder of Measurement Marketing and a sought after measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what's working, what's not, and what's coming next.Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience.In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.On this episode, Mercer and I discuss Measurement Marketing Academy, how to keep up with the growing number of marketing channels, speed reading, and much more.Sign up for a free membership of Measurement Marketing's Measurement Toolbox where you can get a suite of premium tools created and curated by the Measurement Marketing team. Visit https://measurementmarketing.io/debutify for your free membership today.
Trudy MacNabb is the Co-Founder of Design Packs, a quick and easy way to customize your Shopify store and add new modules directly to your current theme. Design Packs is built by a nimble women-led team who have been working in the Shopify space since 2014. They have a strong desire to create awesome products for merchants that are both easy to use and add a ton of value to stores. Trudy is also the Co-Founder of Up at Five, a digital studio focused on data-driven web applications. She has been running Up at Five for over five years and has worked with clients such as WWF, Canada Learning Code, Jenny Bird, and more. Having been a mainframe developer, she has a deep knowledge of both front-end and back-end development.On this episode, Trudy and I discuss app development, theme development, the differences between the two, and much more.
Julia Nesterets is the CEO and Co-Founder of JetOctopus, a SaaS-based crawler and log file analyzer. Julia has a deep understanding of the unique challenges that large eCommerce companies face with SEO. She's proven her insights and strategies to be invaluable in enhancing her client's online presence and search engine rankings.On this episode, Julia and I discuss crawling and log line analysis, the gamification of SEO analysis, branding a SaaS company, and much more.
Alina Vlaic is the Founder of AZ Rank, an agency that helps sellers on eCommerce platforms, including Amazon, Etsy, Walmart, eBay, and Shopify, successfully launch their products and crush their sales by top-ranking their products. They have launched and scaled revenues for 4000+ products on Amazon (USA, Europe, and Canada) and 500+ products on Walmart, Etsy, and eBay with a 98.7% success rate. She started AZ Rank to help Amazon sellers at every stage of their business with customized ranking, launching services, and more, to boost their chances of success.Alina is also the Co-Founder of PressX, which lets brand owners leverage press articles to launch and rank products on Amazon and other eCommerce platforms.On this episode, Alina and I discuss the most valuable type of press, how to grow a brand on and off Amazon, how to launch a product in 2023, and much more.
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.Bryan has been in the lawn care industry his entire working life starting with mowing neighbor's lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast and growing the firm to over 125 employees. In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA a national provider of commercial landscape services. On this episode, Bryan and I discuss the ins and outs of GreenPal, how he built a trustworthy brand, how he was able to scale, and much more.
Ayo Disu is the Co-Founder of Octillion Capital Partners, a value-driven digital native consumer brand platform acquiring, operating, and growing an ecosystem of inclusive and sustainable brands in the health, beauty and food and beverage industries. In his capacity as co-founder of Octillion, Ayo serves through a determined concentration on a clear acquisition process, inclusive governance, improving processes, and steering the growth of all areas of the business. He is considered a servant leader who keeps people at the heart of the organization and believes that diverse people and products are key drivers of business performance.On this episode, Ayo and I discuss the importance of transparency, Octillion's acquisition criteria, how they prevent homogenization, and much more.
Yash Chavan is the Founder of SARAL, the simplest and fastest way for brands to get started with influencer marketing. With SARAL, brands can find, manage, and monetize their "direct-to-creator" influencer relationships. In the last two years, Yash has been able to reduce acquisition costs by 500% and SARAL has retained higher quality customers who kept buying again. They have scaled influencer programs to over 300 influencers and generated hundreds of thousands of dollars in net new revenue for clients.On this episode, Yash and I discuss influencer marketing vs. social media ads, what makes a bankable influencer, some of the obstacles to influencer marketing, and much more.
David Perry is the CEO and Co-Founder of Carro, the largest collaborative commerce platform and cross-store sales channel connecting Shopify to all of eCommerce. He was one of the first video game developers in Northern Ireland, and ended up programming the game Earthworm Jim which became a television show, toy line, and all around cult hit. David was also on the advisory board of the Game Developer's Conference for 10 years and knows the video game industry inside out.On this episode, David and I discuss how his experience in the video game industry influenced his pivot to the eCommerce space, how brands, influencers, and celebrities can grow their online stores, and much more.
Will Ford is the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to launch successful Kickstarter and Indiegogo campaigns without all the headaches. Since July 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and a Certified Expert on Indiegogo and has helped thousands of entrepreneurs worldwide make their dreams a reality.On this episode, Will and I discuss how to prepare products for launch, what makes a worthwhile product launch, the importance of setting realistic goals, and much more.
Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Through his new venture Profitable Pineapple, which specializes in Amazon PPC, Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout.On this episode, Travis and I talk about his journey from optometry to eCommerce, different ways that entrepreneurs can grow their audience, his key secrets to selling on Amazon and scaling to success, and much more.
Lamees Butt is the Senior Vice Presient of Global Alliances and Channels at Zoovu, the world's first all-in-one content discovery and eCommerce engagement platform. Lamees has more than a decade's worth of experience in managing global partnerships and business transformation. Lamees is incredibly passionate about improving the buyer experience and efficiently reducing employee workloads.On this episode, Lamees and I discuss the importance of product discovery, how D2C brands can optimize customer engagement, the difference between B2B and B2C solutions, and much more.