Podcast appearances and mentions of jonathan baldock

Curators Hannah Hooks and Misha Curson connect global environments and food practices, from guerrilla gardeners in the Democratic Republic of Congo, to foragers in Palestine, challenging extractive, colonial approaches to land through contemporary art at the Eden Project in Cornwall. Artemisia afra – or African wormwood – is traditionally used as a medicine to prevent and treat malaria. This knowledge long been passed down through generations and communities via music and craft, both marginalised in Western rational thought. In the 1970s, research to develop new anti-malarial drugs led to the discovery, extraction, and patenting of Artemisin - already used for two thousand years in China and Asia. Whilst still cultivated by some women's cooperatives in the Democratic Republic of Congo, the plant, and its producers, have been continually suppressed and banned, by the Belgian colonial administration in the 19th century, to the World Health Organisation (WHO) and Big Pharma businesses. With a multimedia installation of film, song, and tea tastings, Swiss artist Uriel Orlow seeks to platform these ongoing practices. He joins other contemporary artists in Acts of Gathering, a new exhibition at the Eden Project in Cornwall which explores how our relationship with food is linked with the land, environment, and labour that goes into its production. Harvest festivals in Homowo in Ghana and Guldize in Cornwall link the different practices of Serge Attukwei Clottey and Jonathan Baldock. Meanwhile, in Jumana Manna's film FORAGERS (2022), we see how Israeli nature protection laws prohibit the foraging of native plants, alienating Palestinians from their land, and sustainable harvesting practices. Curators Misha Curson and Hannah Hooks connect traditions across cultures, acknowledging how human and planetary health are also entwined. We discuss legacies of extraction in science, botany, and renewed mining in Africa. Misha and Hannah suggest why some local methods are classed (and commodified) as sustainable, while others are marginalised by globalisation, industrial farming, and neoimperial hierarchies. Plus, we discuss the opportunities Eden presents for public participation, access, and activation as a non-conventional museum space, its position within the wider arts ecology of south-west England, and its own regeneration, as a former clay mine. Acts of Gathering runs at the Eden Project in Cornwall until 14 April 2024. For more, join EMPIRE LINES in conversation with artist Serge Attukwei Clottey at Reclaim - a weekend of talks and events at Eden, curated to support mental and planetary wellbeing - which takes place from 27-28 January 2024: edenproject.com/visit/whats-on/reclaim For more about the arts ecology of south-west England, hear curator Ashish Ghadiali on Radical Ecology's recent exhibition at KARST in Plymouth, on EMPIRE LINES: pod.link/1533637675/episode/146d4463adf0990219f1bf0480b816d3 And Morad Montazami, curator of the Casablanca Art School (1962-1987), currently at Tate St Ives in Cornwall: pod.link/1533637675/episode/db94bc51e697400326f308f6c6eaa3c6 For more on music, memory, and history, hear Barbican curator Eleanor Nairne on Julianknxx's Chorus in Rememory of Flight (2023), on EMPIRE LINES: pod.link/1533637675/episode/1792f53fa27b8e2ece289b53dd62b2b7 And on the globalisation of 'African' masks, listen to Osei Bonsu, curator of A World in Common: Contemporary African Photography at Tate Modern: pod.link/1533637675/episode/386dbf4fcb2704a632270e0471be8410 WITH: Misha Curson and Hannah Hooks, Senior Arts Curator and Arts Curator at the Eden Project, Cornwall. ART: ‘Learning from Artemisia, Uriel Orlow and Orchestre Jeunes Étoiles des Astres (2019-2020)'. SOUNDS: Orchestre Jeunes Étoiles des Astres. PRODUCER: Jelena Sofronijevic. Follow EMPIRE LINES on Instagram: instagram.com/empirelinespodcast And Twitter: twitter.com/jelsofron/status/1306563558063271936 Support EMPIRE LINES on Patreon: patreon.com/empirelines

A naggin of the spirit of the times, from the philosophy of making your own clothes to the music of datacenters, with a new exhibition space for the Bloomsbury gang's base at Charleston, the alluring folk horror of artist, Jonathan Baldock, and a touring show on invisible worlds from Jennifer Walshe.

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We meet leading artist Jonathan Baldock who works across multiple platforms including sculpture, installation and performance. With work often taking on a biographical form, Jonathan Baldock addresses the trauma, stress, sensuality, mortality and spirituality around our relationship to the body and the space it inhabits.Baldock's work is saturated with humour and wit, as well as an uncanny, macabre quality that channels his longstanding interest in myth and folklore. He has an ongoing focus on the contrast between the material qualities of ceramic and fabric in his work. Concerned with removing the functional aspects of the materials he uses, Baldock instead works in a performative way through his sculptural assemblages, bringing the viewer, the object and the space they simultaneously occupy into question as a theatrical or ritualistic act.Jonathan Baldock was born in 1980 in Kent, UK. He lives and works in London. He graduated from Winchester School of Art with a BA in Painting (2000-2003), followed by the Royal College of Art, London with an MA in Painting (2003-2005).In 2021 Baldock had solo exhibitions at La Casa Encendida, Madrid, Spain and at Accelerator, Stockholm, Sweden. He participated in group shows in 2021 including ‘Threadbare' at Stephen Friedman Gallery, London; ‘Human Conditions of Clay' at Chapter Arts Centre, Cardiff, Wales and ‘Right About Now' at No.9 Cork Street, London. Baldock's work was included in the inaugural Towner International biennial at Towner Art Gallery, Eastbourne, UK in October 2020. Baldock's first solo exhibition with Stephen Friedman Gallery opened in September 2019 and presented a series of ceramic masks featuring bright colours and outlandish expressions. This show coincided with the presentation of a large-scale, interactive sculpture by Baldock at Fitzrovia Chapel, London during Frieze week. In the spring of 2019, Baldock's solo exhibition ‘Facecrime' opened at Camden Arts Centre, London following a Freelands Lomax Ceramics Fellowship. The exhibition travelled to Tramway, Glasgow in August 2019 and Bluecoat, Liverpool in March 2020. Follow @Jonathan_Baldock on Instagram. Visit Stephen Friedman Gallery for more details: https://www.stephenfriedman.com/artists/25-jonathan-baldock/Plus Jonathan's own website: https://jonathan-baldock.com/ See acast.com/privacy for privacy and opt-out information.

Marketing Strategies and Topics Covered in this Episode: Why exactly is Evergreen Marketing What are the benefits of Evergreen Marketing What specific marketing efforts can you implement for evergreen marketing Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Modern marketing comes with many opportunities to reach an audience. Social media is now an essential business growth tool for audience reach. As businesses understand the complexities of the buying journey we can leverage the digital world to support multiple touchpoints in the awareness stage. Even as we become inherently digital and leave behind traditional forms of marketing, there is still no greater tool than word-of-mouth. Finding ways to turn people into ambassadors can be an effective way of helping to expand your reach and bring in new customers; however, relying on customers to do the work for you is not a sustainable solution. Employee advocacy is an evergreen channel for marketing. They can become loyal brand ambassadors and spread the word to their followers to build trust and social proof. Jonathan Baldock, an advisor at Social Horse Power, expands on the power of employee advocacy and the potential reach and success it can bring for growing businesses. Social Horse Power's platform is a fast and easy way to create a successful employee advocacy program. By empowering your employees with impactful content and stories, they become thought leaders. They can now amplify the voice and brand of your company.

Brittiske konstnären Jonathan Baldock i ett samtal med Therese Kellner, curator och intendent på Accelerator. Warm Inside är Jonathan Baldocks första soloutställning i Sverige. För Accelerators underjordiska rum har Baldock skapat en stillsam parallellvärld med nyskapade skulpturer, vilkas storlek och form utgår från tankar om mänskliga kokonger – platser för väntan och metamorfos. Baldock har ett starkt intresse för performativitet, myter, folklore och traditionella ritualer. Han arbetar återkommande med hur trauma, sensualitet, sårbarhet och andlighet färgar vår relation till den mänskliga kroppen och de rum den bebor. A conversation between British artist Jonathan Baldock and Therese Kellner, curator at Accelerator. Warm Inside is Jonathan Baldock's first solo exhibition in Sweden. In Accelerator's subterranean space, Baldock has produced a peaceful parallel world with newly created sculptures, whose dimensions and designs are based on an idea of human cocoons – places for waiting and metamorphosis. Baldock has a strong interest in performativity, myth, folklore and traditional rituals. His work explores how trauma, sensuality, vulnerability and spirituality affect the manner in which we relate to the human body and the space it inhabits.

“The more you know, the better you are off. Learn about what technologies that you can use that will help to amplify your messaging. There's so much out there right now that you can do for such a small amount of input and you can generate a ton of value out.” In Season 2, Episode 55 of the Boss Uncaged Podcast, S.A. Grant sits down with the Advisor for SocialHP, Jonathan Baldock.

Jonathan Baldock is the Advisor for SocialHP. Their mission is to help your sales team with prospecting, energize your recruiting efforts and give your employees a voice on social media.⭐️ONE CLICK SOLUTION TO YOUR SOCIAL MEDIA PROBLEM!

Using the voice of your employees is powerful marketing—but coordinating those voices is exceedingly difficult. Jonathan Baldock learned a lot about this problem working at LinkedIn, where he helped large brands leverage the power of that platform. Now Jonathan is helping to solve the problems of social media advocacy campaigns as the Head of Growth at Social Horsepower, a startup that offers a system to create, distribute, and track content to be used for employee-driven social media campaigns. Anyone in marketing wanting to get their whole organization involved in social media campaigns should have a listen.

John Baldock is a social media marketing expert with 10 years experience at LinkedIn. His focus has been on delivering exceptional customer success through Employee Advocacy progarms. Enabling clients to drive hires, marketing leads and sales at unprecedented levels. Elevate is Linkedin's game changing platform that ties all external efforts into one seamless communication tool. https://www.socialhp.com/

In this episode of the Inside Business Podcast, Johnathan Baldock discusses how to keep social media feeds full by choosing a good social media management company. He takes listeners through their first interview and directs us on how to choose a company to help our businesses thrive! This is part final part four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

In this episode of the Inside Business Podcast, Johnathan Baldock discusses the differences between social media networks and how to choose the best one for your product. This is part three of a four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies.We speak about encouraging employee engagement on social media as this can be very powerful. It can be a challenge to get employees to "buy-in" and actually share your content. You will need to explain the reasons why their support will benefit the company and also themselves. Sharing will help the company by increasing reach, creating new leads and more sales opportunities. For the employees, it will raise their professional profile and by sharing thought leadership, industry news, and company content, you can become an expert within your network.We then go on to speak about LinkedIn's owned, earned and paid audiences and the difference between each one. Owned audience is your channel (company or personal) and organic reach. You will not have to pay for these as it's part of your ecosystem. Earned is the most valuable audience. If you earn it, you didn't have to pay for it. This is your network and the networks of employees. The employees are connected to your customers and prospects. They're the assets of the company. Paid is when you put ads in front of specific people getting them to take a specific action for a chosen duration of time. The platform will give you information on the size of the audience and how much it's going to cost you.When posting content, we need to be adding value. It's about keeping the conversation going with the people that matter most. This is called evergreen marketing, or an evergreen channel, which is always on, that's why it's evergreen. Posting and sharing content that is of value from your company will appeal more to your audience because employees content is twice as trusted as the brand. This will be shared with their network and more importantly, people they know and trust.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

In this episode of the Inside Business Podcast, Johnathan Baldock discusses how to keep social media feeds fresh while keeping the amount of work involved low. Baldock talks evergreen content, sharing best practices, and more! This is part two of a four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

Resource Links:Create a successful employee advocacy program with Social HPLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company.Namely, the hidden potential of employee networks. If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.During his 10 years at LinkedIn, John Baldock helped many companies get steller results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. About Jonathan Baldock:With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of Glimpse Social and works in an advisory role for SocialHP. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

In this episode of the Inside Business Podcast, Johnathan Baldock details the customer's journey on social media and discusses how businesses can use social media to make an impression on the buyer before the sale has even been made.  This is part one of a four part series. About Jonathan Baldock: Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies. For over 100 years, the Mesa Chamber of Commerce has been the voice of Business in Mesa, AZ. The Chamber's mission is to improve, promote and advocate for the business community. The Mesa Chamber of Commerce Inside Business Podcast is a production of the Mesa Chamber of Commerce. Each episode is recorded in the University of Phoenix Podcast Studio. Inquiries regarding the MCIBP can be made via email to info@mesachamber.org. The Podcast interviews members and individuals/organizations on topics of interest to mesa Chamber members. Learn more at http://mesachamber.org © 2020 Mesa Chamber

Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies.Brought to you by:Internet Marketing -  https://senditrising.comKellen Kautzman - http://www.kellenkautzman.com

For many of us, social media is a waste of time.  Yet others have thrived on it.  Why?  What’s this new approach called, “social selling?”  Why should business owners care?  How has Covid impacted social selling?  And… what is “employee advocacy” that a startup called SocialHP promoting?  People are making millions on social media.  Hear what our host, David, doesn’t like about LinkedIn, etc. and a winning approach Jonathan Baldock recommends.  He is a 10-year executive veteran of LinkedIn so this is in some ways an inside scoop. This podcast is well worth your time if you’re looking to generate leads (NOT by connecting on LinkedIn), improve your company’s reputation, and increase SEO results. Jonathan works in an advisory role for SocialHP. With 10 years experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, amongst others, he is highly skilled in social sharing best practices.  Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales, and marketing strategies.

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show NotesConnect With: Jonathan Baldock: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Employee advocacy and social selling are two related concepts that can help promote your company organically. They are what I would call “win-wins” for both management and employees. The company wins because messages shared by individuals can be perceived as more authentic than ads and other forms of marketing. The employees win because it helps them enhance their own personal/professional branding. I dove into both of these topics on the latest episode of the Go For Launch podcast, when I interviewed Jonathan Baldock of SocialHP. With 10 years experience at LinkedIn, serving customers like Accenture, JP Morgan Chase, Johnson and Johnson, PepsiCo, Hershey's and IBM, Jonathan is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales and marketing strategies. Lots of companies either don’t understand the power of employee advocacy and social selling—or they drop the ball and don’t do either (or both) effectively. Jonathan shares best practices on both and tips on getting started

Ep #66 - Social Selling with Jonathan Baldock - Jon and David talk with Jonathan of SocialHP about using social media to increase sales.  Jon gets his LinkedIn profile critiqued live during the interview for sales effectiveness.

Jonathan Baldock works to build strategies that make clients more productive and successful. Specialties: Enterprise Sales, Relationship Management, Customer First Approach,Technology, Passive Recruiting, Talent Acquisition, Employment Brand, Recruitment Media, Social Media in Recruitment and Advocacy. Jonathan's Background (LinkedIn) Social HP origin How I felt when people wouldn't share the content - we could make some micro virality Leveraging your workforce to maximize content Content Marketing long term strategy but also long term effect (campaigns end when budget ends) Explain the stream-lined process of Social HP Trust employees over brands (showcase personality) Does Social HP plug in with Intranet/external software Social HP allows for engagement tracking Incentives Ranking/Ratings Favorite part of your work, favorite problem to solve 1 Thing businesses can do today to make improvement Future predictions of social The Social Selling Index Website: https://www.socialhp.com/ LinkedIn: https://www.linkedin.com/in/jonathanbaldock/ Email: jonathan@socialhp.com Follow the VidMark podcast on iTunes | Spotify | YouTube Disclaimer This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

LinkedIn continues to be an even more relevant part of networking and sales and it’s not often that you can speak with someone who’s been on the inside of that company, helping businesses use the platform to get outstanding results in recruiting and sales.My guest for this episode of the Mads Singers Management Podcast, Jonathan Baldock, is one of those insiders.  Based in Toronto, Jonathan spent a decade helping LI’s largest global customers with their recruitment goals as well as advising on social sharing and employee advocacy.With 700+ million members, LinkedIn can be a loud place.  But throughout our conversation, Jonathan kept noting that it wasn’t about reaching everyone: it was about the share of voice in your industry.  Share of voice refers to conversations in your industry and what your footprint is within those conversations (and looking to increase them).  Jonathan likened the share of voice to two car dealerships that are side-by-side.  One has three cars and the other has 100.  They can both sell you cars, but one definitely looks more attractive at first glance.You don’t increase the share of voice by simply sharing content about how awesome your business is (and how you need to buy from us NOW).  Here are two wonderful tips Jonathan shared: Get buy-in from your employees.  If you take a company with 50 employees, they will have, on average, 800 followers.  An average person may have 800 connections on LinkedIn.  When one of your employees shares a job opportunity, or a thought leadership post, or an article from your company, they have the potential to reach many times the number of your company’s followers. Use a 3/2/1 ratio for every 6 pieces of content you are sharing: 3 pieces of thought leadership 2 industry-specific pieces 1 piece about your company Jonathan stressed the importance of not worrying about winning a share of voice for all of LI, but again, just within the important scope of your clients and prospective clients.  LI is, after all, primarily a B2B platform.I shared with him my own pet peeve of seeing people tag dozens of people in posts.  Jonathan agreed that this not only wasn’t effective but was likely to lead to your getting unfollowed (unsurprisingly!).  Best practice?  Tagging one, maybe two people, and using one, maybe two hashtags in your posts.LinkedIn definitely feels like a black box to many of us, but after this episode, you’ll feel that it’s less mysterious!  Enjoy. Key Learning Points:1. Jonathan shares some tips for building your LinkedIn company page - 5:042. Jonathan discusses the importance of posting and sharing content in driving interest - 7:003. Jonathan offers some best practices for sharing on LinkedIn - 27:204. Jonathan notes the importance of focusing on your clients and prospective clients (vs. the whole world) - 29:155. Mads shares a pet peeve: tagging a bunch of people in a LinkedIn post - 31:07 Resources Mentioned: LinkedIn Sales BlogLinkedIn Marketing BlogLinkedIn Talent Acquisition Blog Connect with Jonathan BaldockLinkedIn

Today's show is all about how to grow your business using LinkedIn. Dave Lorenzo speaks with LinkedIn expert Jonathan Baldock about all the ways to leverage this platform for success in growing your network, opening doors and closing deals. About Jonathan Baldockhttps://www.linkedin.com/in/jonathanbaldock/Jonathan works in an advisory role for SocialHP.  With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson&Johnson, PepsiCo, IBM amongst others.  He is highly skilled in social sharing best practices, utilizing data to build evergreen marketing channels.  An expert social media recruitment, sales and marketing strategies.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more. Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.

In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, and IBM, he is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, Jonathan is an expert in social media recruitment, sales, and marketing strategies.In this episode, we talk about how companies can amplify their reach on social media and exponentially increase the effectiveness of their online content.  For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclassTo learn more about Eric Dickmann and The Five Echelon Group, visit -https://fiveechelon.com https://linkedin.com/in/edickmannTo learn more about Jonathan Baldock more on LinkedIn -https://ca.linkedin.com/in/jonathanbaldockAnd for information about SocialHP visit https://www.socialhp.com/Episode #060Marketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

How would you like to recruit top talent and gain valuable prospects without the massive ad budget and by leading with value? I'm excited to have had this conversation with Social Horse Power's Head of Growth, Jonathan Baldock. Jonathan's time at LinkedIn, and now Social Horse Power, has equipped him with the knowledge of how businesses can leverage the connections of their employees to build an automated referral machine. Enjoy, and don't forget to subscribe! Thanks for listening.