The Digital Slice

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers. Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his career to helping businesses thrive in the digital age. With over two decades of experience, Kevin's expertise has enabled enterprises to leverage AI for significant growth. Kevin holds a degree in Data Science and Analytics, shaping his data-driven strategies for business optimization. Under his leadership, ManoByte has become a trusted partner for optimizing sales, marketing, and customer service processes, streamlining operations, and enhancing customer experiences. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy! Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself. He graduated from Emory University's Goizueta Business School in 2005. His career began working at a small boutique marketing strategy consultancy. There, he was able to do marketing strategy and positioning work for many well-known Fortune 500 CPG companies. In 2011, he left to start a craft brewery, Monday Night Brewing where his focus was on marketing, sales, and taprooms. After helping his business partners grow to 180+ employees and numerous locations, Jonathan stepped away from the day-to-day to head up the M&A practice for Punctuation. He loves cocktails, music, and hiking, and lives in Atlanta with his wife, two kids, and entitled rescue Australian Shepherd, Oscar Snugs. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue. Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first driver in business growth, and he's happy to share the knowledge to help businesses grow from zero to unicorn status fast. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience. Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences.  As a consumer psychologist, Adam navigates the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior. His journey, enriched by academic pursuits and a master's degree in advertising and consumer psychology, has been a cornerstone in his approach to marketing and business performance at large. Adam has collaborated with dynamic brands such as UnitedHealth Group, Nike, American Express, Kellogg, Textron, and many others. Each partnership is a unique narrative of blending traditional values with innovative strategies to navigate the complexities of modern markets. Adam's work and life are a continuous quest for knowledge, growth, and connection, always aiming to leave a positive imprint on the world, one innovative campaign at a time. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems.  Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic. Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.   Join Brad Friedman and Carolyn Lowe as they discuss the science behind growing your brand's profitability by selling products on Amazon without ads.   Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies.   Under Carolyn's leadership, ROI Swift has achieved significant success. It has helped over 150 brands grow profitably and has the ambitious goal of assisting 500 brands in total.   Carolyn's journey from a Fortune 100 company, Dell, to founding her own agency showcases her dedication to helping emerging businesses thrive. She holds a B.S. in Business Administration, is a licensed pilot, and has nine years of advisory board experience at the Austin Airport.   The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald's, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success. Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises.  In the last two years, he has led rebranding efforts for Bravanti (formerly BPI group), 1Concier (formerly T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses' marketing efforts. Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with highly relevant messaging to the target audience to drive revenue growth, customer growth, and increased asset values. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jennifer White as they chat about the importance of communication between the marketing department and the sales department for business success. 5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real estate marketing agency. She's launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up for hundreds of companies. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Ron Green as they chat about recent advancements in AI technology, the rise of reasoning models, and when the robots take over. Ron Green is the Co-founder and Chief Technology Officer at KUNGFU.AI, the leading AI management consultancy and engineering firm. He is a sought-after speaker, thought leader, and podcast host who has spent over 20 years in artificial intelligence. Ron has successfully launched and led several tech ventures, including Thrive Technologies, Ziften Technologies, and Powered. At KUNGFU.AI, Ron leads the development of AI solutions for clients across multiple industries. He holds a Master's degree in Evolutionary and Adaptive Systems from the University of Sussex and a Bachelor's in Computer Science from The University of Texas. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship. Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since. Joel's mission for Komo is to revolutionize how marketers connect, engage and grow relationships with customers. Under his leadership, Komo has expanded its reach globally and established partnerships with some of the world's most prominent brands – effectively transforming the company into Australia's premier digital engagement technology. Joel is deeply committed to cultivating high-performance teams, empowering individuals, and ensuring that his team loves coming to work each day. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck's CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he's constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel. Andrew's career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck's strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use. Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris also founded Yorba, a company dedicated to creating a decentralized internet based on trust, which emerged from beta in January 2024. Previously, Chris was a Limited Partner at NextGen Venture Partners (2015-2018), where he supported entrepreneurs through a network-driven venture firm. He also co-founded Advocate, serving as CEO from September 2015 to January 2018, focusing on integrating technology and civic engagement for inclusive representation. Chris is based in Lisbon. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track. Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie's unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly contributes insights to publications such as Entrepreneur and Inc. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work. Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg's, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many more. Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be Awesome at Your Job podcast. Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown University's School of Nursing. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue. Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in website creation, email marketing, social media, and design has propelled countless small businesses to new heights. In the marketing space, Wayne's passion is storytelling and public relations. Finding businesses with a unique, but difficult, story to tell is a challenge he welcomes with open arms. Wayne believes that the key to success in social marketing these days is to create relatable content by combining pop culture with average Joe occurrences. Wayne and his team have become experts in identifying opportunities and trends to create the most useful content possible.  The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically. Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue. Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO. Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms. Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade. Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions.  Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.  The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth. Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for business-to-consumer brands. Vibhor's charter at AdRoll includes driving AdRoll's revenue growth and overseeing product, strategy, sales, operations, and marketing. With almost three decades of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud platforms. Most recently, he was a Senior Director in Adobe's Digital Media Business, leading marketing and GTM efforts to incubate new categories in experience design and developer platforms. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing, evangelism and demand generation for their API platform. He also spent a decade at Microsoft in leadership roles across marketing and product management and was an early member of the team that built Microsoft's Azure business. Earlier in his career, Vibhor spent several years at General Electric and Hewlett-Packard in product management, sales and commercial operations.  Vibhor holds an MBA from Kellogg School of Management, Northwestern University in Illinois and a Bachelor in Technology from Indian Institute of Technology in Varanasi, India. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself. Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space. Nick has received 15 awards for his copywriting work, with major clients, including Citibank and Apple. His advisory role extends to startups, especially in online consumer product sales. As an accomplished trainer at events for companies like Yahoo!, Intuit, Walt Disney Attractions, Novartis Pharma, and John Deere, Nick's global influence is evident in both his live training and in online courses reaching thousands of students in over 97 countries. In “Futureproof Copywriting,” his latest course, Nick combines the power of AI with Emotional Intelligence, showcasing his commitment to advancing the dynamic field of digital copywriting. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Amir Sachs as they chat about the perils of small businesses not having a cybersecurity plan in place and actively monitored. Amir Sachs, Founder, and CEO of Blue Light IT is a renowned cybersecurity expert providing guidance to small and medium-sized companies worldwide. With featured insights on the Florida HCA healthcare security breach on ABC/WPBF, speaking engagements at the Boca Raton Chamber of Commerce, and many publications including in the American Hospital & Healthcare Management and South Florida Health and Wellness Magazine, Sachs has over 25 years of experience in mitigating cyber threats. Co-author of Amazon Best-Sellers, "Cybersecurity NOW" and "Managing Your Business Risk in the Cybersecurity Minefield," he founded Blue Light IT in 2003. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Josef Schinwald for a conversation about the newest trends in podcasting and what the future might hold in this exciting media space. Josef Schinwald is the CEO of Guest Experts On Air, an elite podcast booking agency. As a visibility strategist his diverse experiences in the media landscape, ranging from Associate Publisher to Vice-president of a multinational newspaper throughout Latin America, and a professor in paradigmatic business designs at three universities, have equipped him with in-depth business and marketing knowledge. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. This journey, coupled with over 50 TV show appearances has given him a rich understanding of the ever-evolving media dynamics. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.  Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.  Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it's about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company. Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16's marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Moira Vetter as they explore the intricacies of B2B marketing. They discuss longer sales cycles, sales funnels, what's boring, and more. Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and a former contributor to Forbes and Ad Age.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond. Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract customers but also keep them engaged. His work, recognized by the Wells Fargo Leaders Club, reflects his commitment to delivering impactful digital solutions. At SwiftPress Support, Peter's approach is not just about building an online presence; it's about empowering small businesses to connect deeply with their audience, driving success online and beyond.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today. Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are. As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector.  Alison has led marketing teams for more than a decade with a focus on ensuring the strategic development and careful tracking of integrated marketing campaigns to maximize ROI and increase brand reach. Constantly curious and passionate about driving growth, Alison is committed to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand. Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and successful business owner, author, and host of the B2B Brand 180 Podcast, Linda shares a unique perspective on how to create impactful brands that drive real results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy. After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast. He built powerful strategies to enhance what he calls The 4 Pillars of Business Growth which consist of: Leads, Sales, Re-engineering Economics and Product Evolution. And now helps business owners and CEOs create new plans to dominate their industry by applying maximum leverage to these 4 areas. The Digital Slice Podcast is brought to you by Magai, up your AI game at friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers. Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. After launching over 4,000 social media campaigns, Hannah has had a front-row seat to the challenges and rewards marketers face today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content. Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations. Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. Jesse is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we've seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies. In his role as EVP, Sam leads Warschawski's award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth. Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.  She has her Bachelor's in Communication Studies from Furman University and a Master's in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling. Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV Partners, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for savvy investors. With over a decade of success in leading startups and driving growth, Will exemplifies the ability to create meaningful change in the ever-evolving digital landscape.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence. Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands. 

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand's marketing mix. As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors.  Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders.  Previous clients have included Mary's Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ajay Yadav dive deep into the need to consistently create content to boost your online presence and grow your business. Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. Dedicated to creating tools that connect people in today's remote-focused world, Ajay was honored in the Forbes 30 under 30 list in 2017 for his achievements in consumer technology. Motivated by the determination of immigrant women and BIPOC entrepreneurs, he began investing in companies like Coffee Meets Bagel, Doorvest, Simplified, and Squire while advising minority-led startups.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience. Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about podcasting and its power to share authentic stories. He guides business owners through this medium, emphasizing the importance of embracing authenticity for success. In the vast world of digital marketing, Joe stands out as an expert in lead generation and content marketing. His prowess extends beyond the realms of traditional marketing, as he excels in short and long-form video editing, weaving engaging narratives that captivate audiences. Joe's focus on SEO and crafting robust online customer journeys ensures not just visibility but tangible, meaningful results.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay. In addition to being an incredibly bright marketer, Jeff is a performing member of the Magic Castle in Hollywood. And he refused to tell me how he does any of his tricks.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales.  Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transformed the agency from a 2-person team to a robust force of 40+. This impressive growth underscores Ammunition's unwavering commitment to innovation, positioning it as the fastest-growing advertising agency in Atlanta in 2023, according to the Atlanta Business Chronicle.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels. Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped founders. Taylor helps people scale and optimize eCommerce businesses. 

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024. Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five years of extensive experience to the digital marketing landscape. Renowned for her exceptional ability to manage multiple projects efficiently, Tanishq excels in navigating high-pressure environments and analyzing and solving problems with precision. As a dedicated professional, she is committed to delivering invaluable service to clients of all sizes, accelerating the growth of their businesses. Whether partnering with small businesses, start-ups, challenger brands, or enterprises, Tanishq and her team prioritize cultivating business expansion. Her proficiency in project management, strategic prioritization, and problem-solving has positioned Tanishq as a key contributor to SamBlogs' success and a respected figure in the SEO consulting field.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.  Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team's expertise and keeping ahead of industry trends and changes. 

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing. In the '80s and early '90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful corporate career as a billion-dollar IT sales professional, meeting with C-level executives and winning top sales awards. But when a difficult divorce ransacked Scot's world, he hit rock bottom. He set out to understand women and find out what attracted them. His results were so powerful that his friends insisted that he reveal his secrets. In 2005, Scot founded X & Y Communications (http://www.deservewhatyouwant.com) and, as an early adopter of podcasting, began producing the popular Mountain Top Podcast in 2007. Today, Scot is one of the most recognized and effective dating coaches for both men and women on the global stage. Now a four-time Amazon #1 bestselling author, he has been invited to speak at high-profile conferences such as iDate and 140 Conference. Over 400 media outlets have consulted him, including ABC, NBC, CBS, Fox, BBC, MTV, Discovery Channel, Forbes, Lifetime, Men's Health and The Wall Street Journal.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you've never thought about before now. Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting sales funnels for their businesses in various industries, including tech, beauty, and service-based businesses.