Podcast appearances and mentions of Steve J Martin

My Book Club series is back! These are my top 10 key takeaways from Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini. “Can you recommend a book for…?” “What are you reading right now?” “What are your favorite books?” I get asked those types of questions a lot and, as an avid reader and all-around bibliophile, I'm always happy to oblige. I also like to encourage people to read as much as possible because knowledge benefits you much like compound interest. The more you learn, the more you know; the more you know, the more you can do; the more you can do, the more opportunities you have to succeed. On the flip side, I also believe there's little hope for people who aren't perpetual learners. Life is overwhelmingly complex and chaotic, and it slowly suffocates and devours the lazy and ignorant. So, if you're a bookworm on the lookout for good reads, or if you'd like to get into the habit of reading, this book club for you. The idea here is simple: Every month, I'll share a book that I've particularly liked, why I liked it, and several of my key takeaways from it. I'll also keep things short and sweet so you can quickly decide whether the book is likely to be up your alley or not. Alright, let's get to the takeaways. --- Timestamps: 0:00 - Please leave a review of the show wherever you listen to podcasts and make sure to subscribe and leave a comment! 4:26 - Decision fatigue. 5:09 - Devote training time on errors and how those errors can be avoided. 7:20 - Argue against your self interest. 7:38 - Search others for their virtues. 8:00 - Point out potential losses. 8:27 - Have product and company names that are easy to read and pronounce. 8:50 - Give gifts that are significant, unexpected, and personalized. 9:11 - My award-winning fitness books for men and women: https://legionathletics.com/products/books/ 11:10 - Commitment and consistency based strategies. 11:43 - Free the consumer from previous commitment. 12:17 - Mysterious influences. --- Mentioned on the Show: My award-winning fitness books for men and women: https://legionathletics.com/products/books/

Are you frustrated trying to figure out how to grow and monetize on Instagram? You feel like you're constantly posting valuable content but your engagement is low and you're not getting any sales? I'm bringing in the queen of social media monetization, Ariel Carr, an Instagram Expert who teaches hustlers and entrepreneurs how to scale to six figures through Instagram. Having made $100,000 in 90 days by monetizing her own Instagram, she is on a mission to teach others how to do the same. Today, we break down how you can ramp up your Instagram growth strategy, the types of content that sell and Ariel shares her proven techniques that got her $100K sales on the platform. In today's episode on monetizing your Instagram we chat about: How she leveraged the pandemic to build her brand Knowing your content pillars to create content that resonates with your audience Why video content is king! Staying consistent on Instagram How to lead with intention and value to stand as an expert in your field and build trust What new technique Ariel is doing to her Instagram Strategy to boost her visibilty  Ways to get your TikTok to go platinum What to do when you know you can't be active on social media The importance of builidng your team and understanding who your first hires should be Resources Mentioned https://asiaabston655.lpages.co/dream-life-dropshipping-v1/ (Join my FREE Dropshipping Training ) https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142 (This week's Get Rich Read is Yes!: 50 Scentifically Proven Ways to Be Persuasive by )https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142 (Noah J. Goldstein Ph.D, Steve J. Martin, Robert Cialdini Ph.D)  The Get Drunk Cocktail of the week is a Classic Mojito, https://cookieandkate.com/classic-mojito-recipe/ (try this recipe) https://www.arielcarr.com/sociallypaid-program-live (Tap into Ariel's course, Socially Paid ) https://arielcarr.gumroad.com/l/kfkPH (Grab your E-Money Bundle) Connect with Ariel Carr  https://www.arielcarr.com/ (Visit Ariel's website) https://www.instagram.com/arielcarr/ (Follow Ariel on Instagram @arielcarr) Connect with Asia: https://absolutelyabston.com/ (Check out Absolutely Abston) https://theluxelifeacademy.thinkific.com/ (Check out the Life Luxe Academy ) https://www.instagram.com/getrichorgetdrunktrying/ (Connect with me on Instagram @getrichorgetdrunktrying) https://www.youtube.com/channel/UCeX0zNOgPE6JhfhYdMrhVAA/videos (Check out my YouTube Channel) Thanks so much for tuning in! Be sure to let me know what you loved most about the episode and let's continue this conversation over on Instagram https://www.instagram.com/getrichorgetdrunktrying/ (@getrichorgetdrunktrying.)

Our words are what often help us to frame whether we see the world as a set of problems or opportunities. Communications experts Jackie Stavros and Cheri Torres believe that anyone can create meaningful and productive conversations that can be catalysts for change. It comes down to asking the right questions and approaching challenging conversations with creativity. Longtime friends and colleagues, they are co-authors of Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement. For decades, Jackie and Cheri have counseled individuals, companies, institutions, and other organizations on how to use two simple practices to make every conversation count. In this episode, Jackie and Cheri offer the tools and techniques you need to have conversations worth having. (Appreciative Inquiry is an approach developed by David Cooperrider. It fosters positive change in organizations and communities.) GUEST BIOS: Jackie Stavros has more than 30 years of leadership, strategy, organization development and change management experience, and is the creator of SOAR – a strategy to help organizations create meaningful conversations about opportunities and positive change.  she is a professor at Michigan's Lawrence Technological University College of Business and IT and a senior specialist in Appreciative Inquiry. Jackie earned her doctorate in management from Weatherhead School of Management at Case Western Reserve University. Her master's in business administration comes from Michigan State University. She earned her bachelor's degree at Wayne State University. She lives in Brighton, MI, with her husband, Paul, and their kids, Ally and Adam, as well as their dog, Rex. Cheri B. Torres specializes in leadership, team development, and whole system strategic planning. She is the lead catalyst at Collaborative by Design, a consulting firm that she founded in 2009. She's taught thousands of trainers and teachers around the world in the use and practice of Experiential Learning, Appreciative Inquiry, and other strengths-based processes. She has worked in many sectors, including corporate, government, education, and nonprofit, focusing on shared leadership, teamwork, and collective impact. She holds a doctorate in educational psychology from the University of Tennessee, as well as a master's in transpersonal psychology. She lives in Asheville, NC, with her husband Michael, and their dog, Annabelle, and cat, Ziggy.  LINKS:Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful EngagementYes!: 50 Scientifically Proven Ways to Be Persuasive Paperback, by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini The Petrified Wood Principle Follow us on Twitter @speakgoodpodCheck out our blogGot an episode idea?

Every marketer has their favorite books and experts. One of mine is Dr. Robert Cialdini, who wrote “Influence: The Psychology of Persuasion.” It's a classic and I'm sure many of you have read it and found it incredibly useful. That's not his only book, though. Dr. Cialdini got together with a couple of friends… a prof and consultant from the UK, Steve Martin -- no, not THAT Steve Martin -- and a prof from the UCLA biz school, Dr. Noah Goldstein. They put together a neat book called “The Small Big.” It's unique as far as I know because it lists tiny little things you can do, or changes you can make, that turn a no into a yes. For some reason it was very hard to find when I got my copy a few years ago. Luckily, today it's really easy to buy on Amazon. Even as a Kindle. OK. So what we're going to talk about today is a little different than what we usually talk about, or what I've heard anyone talk about in the area of copywriting. This is not about hooks or bullets or storytelling., Or smart hacks to make an upsell bring in more revenue. Now before we get into this, I want to point out that these little hacks, by themselves, are not designed to make money for you. They're not. Instead, these are what I would call “strategic tactics.” By that I mean, little things that can turn the tide. What's so appealing about them to me is that they have all been proven through research experiments AND they ring 100% true to repeated experience on my part. These tactics were not originally developed for copywriting, but for persuasion at large — often in large organizational settings. But it's easy to see how they can be transformed into powerful boosters for any copy that's fundamentally sound to begin with. Here are the tips we explore in detail, with easy ways to apply them to copy: 1. Creating Maximum Credibility for an Expert One small thing you can do to massively increase your prospect's confidence in the expert in your copy — or, if you're writing the letter for yourself, boost confidence in your own expertise. 2. How to Keep 'Em Keeping On This tip gives you a way to maximize getting other people to take action and follow through. It's useful not only in sales copy, but also in online courses and live trainings. 3. Getting People To Join The Group of “Rebel Individualists” This one's pretty cool, because it takes advantage of two contradictory aspects of human nature: Going along with the crowd, since we are, after all, herd animals; and, being an individual, not a sheep. -- Plus, a surprise bonus tip on one simple thing you can do to instantly increase your creativity! The book we talk about on today's show: The Small BIG: small changes that spark big influence — by Steve J. Martin, Noah Goldstein, and Robert Cialdini https://www.amazon.com/small-BIG-changes-spark-influence-ebook/dp/B00HQ2N5CK/ Download.

Las grandes empresas tecnológicas de Silicon Valley como Amazon, Google, Apple, Netflix o Dropbox influyen en nuestras decisiones, aunque no seamos conscientes de ello. Para explicarnos cómo lo hacen y las técnicas que utilizan en Habla Humano entrevistamos a Ana Vásquez Maya, autora del libro 'Quiero decidir yo' de la Editorial Lid. Subscríbete:Apple Podcasts| aCast| Ivoox| Stitcher| TuneIn| RSS En este programa Por su experiencia profesional Ana Vásquez conoce bien los entresijos de las grandes compañías de Silicon Valley y los métodos que utilizan para influir en las decisiones de compra del usuario y su comportamiento y que están basados en la economía conductual, un campo por el que la autora siempre ha mostrado una gran fascinación. "Empresas como Uber, Amazon o Facebook tienen departamentos completos dedicados únicamente a entender nuestra irracionalidad y nuestros sesgos congestivos. Tienen psicólogos, economistas y desarrolladores creando los contextos que explotan nuestros sesgos cognitivos para llevarnos a tomar decisiones que nos lleven a usar sus servicios y comprar sus productos", explica Vásquez. El objetivo del libro está lleno de ejemplos y casos concretos que a cualquiera nos puede pasar, como contratar un servicio gratuito durante un periodo de tiempo limitado en algunas de las grandes plataformas tecnológicas. El objetivo es que el usuario se acostumbre a ese servicio y se active el sesgo conocido como la aversión a la pérdida. "Está estudiado que cuando tienes algo te apegas a eso, te acostumbras a sus servicios y no lo quieres perder", explica la autora. Por ejemplo, en Spotify el 80% de las personas que tiene cuenta premium empezaron con una cuenta gratuita, por lo que lo gratuito no existe. Daniel Kahneman, psicólogo, estudioso del comportamiento intuitivo y racional y Premio Nobel de Economía 2002, sostiene que nuestro pensamiento tiene dos sistemas, el automático y el racional. "Siempre hemos pensado que somos animales racionales, pero ahora la ciencia nos dice que tomamos las decisiones con nuestro sistema automático e intuitivo", relata Ana Vásquez. Los seres humanos somos programables y esta condición está siendo utilizada por las grandes empresas tecnológicas. Muchas de ellas como Booking generan "un contexto de escasez" para que tomemos la decisión de comprar lo antes posible. Para tomar nuestras propias decisiones y que no nos influyan Vásquez aconseja, por un lado, saber que somos programables y que hay muchas personas intentando tomar decisiones en nuestro nombre y, por otro lado, aprender más sobre este tipo de sesgos cognitivos. "Cada vez que tomes una decisión piensa dos veces si es tu decisión o si hay alguien que ha creado el contexto para influir en ella", concluye. Los humanos: Presenta: Víctor Sánchez del Real Invitados: Ana Vásquez Maya es licenciada en Administración y Dirección de empresas por la Universidad EAFIT (Colombia) y Máster en Recursos Humanos por ICADE. Forma parte del consejo asesor de la Universidad del Futuro para el CEU Cardenal Herrera y tiene experiencia internacional en empresas como Dell-EMC, Bupa Sanitas o Starbucks. Ha desarrollado su carrera profesional en el campo de los Recursos Humanos analizando el comportamiento de los empleados, cómo piensan y cómo se desarrollan en la empresa. Ana Vásquez también es socia ejecutiva en Vanyan Solutions, donde dirige las áreas de consultoría en cultura digital, diversidad del talento, experiencia de empleado y economía conductual. Recursos y materiales de interés: • Bio de Víctor Sánchez • Contacto Ana Vásquez • Libros:Pensar rápido, pensar despacio(Daniel Kahneman), Sí (Noah Goldstein, Steve J. Martin y Robert B. Cialdini) Influence (Robert B. Cialdini) • Formulario Colaboración – Si crees que debemos entrevistarte. • Mándanos tu pregunta por email a info@elocuent.com • Toda la información y archivos de este y otros episodios en Hablahumano.com Recuerda que puedes llevarte de viaje nuestro podcast Habla Humanoy escucharlo en tu coche por bluetooth o a través del móvil. Si quieres más información sobre este y otros episodios entra en nuestra web www.hablahumano.com o suscríbete en Itunes o Ivoox. Si ya lo has escuchado puedes dejar tu recomendación aquí y decirnos a quién te gustaría que entrevistáramos.

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Wondering how to get more sales as an affiliate marketer and how recruiters get the affiliates in the first place? Those are two of the many topics we explore in this episode. Matt is the guy who people like Ray Edwards, Michael Hyatt, Chandler Bolt, Brian Tracy, Jeff Goins, and many more. He’s been the mastermind of several six and seven figure affiliate launches that have transformed businesses. He recently decided to share his insights in a daily podcast called The Affiliate Guy Daily where he provided quick insights into affiliate marketing seven days a week. He created his daily podcast because many people in his audience said this is exactly what they wanted.    Quotes To Remember: “If you’re the best at what you do, you never have to go and find clients” “Once your mind has been expanded past a certain point, it can never go back to those dimensions.” “No single piece of content is ever a single piece of content.”   What You’ll Learn: —How Matt manages to create one episode every day for his podcast —How Matt drives more affiliate sales —How Matt recruits affiliates for some of the most successful launches in his industry —Creative ways to promote your affiliate links —Developing a customer avatar that actually works —How to condition your audience so they click on your links…every time   Key Links from the Show: Matt’s resources for Breakthrough Success listeners JigSaw—resource for gaining knowledge on competitors and finding affiliates   3 Recommended Books…Matt provided an extra book for us :) The Small Big by Steve J. Martin Influence by Robert Cialdini Dot Com Secrets by Russell Brunson How to Write Copy That Sells by Ray Edwards

**Summary:** In Episode #168 Ari speaks with Steve J. Martin, master of persuasion and Co-Author of [The small BIG](http://amzn.to/1TmvHhB). During this interview, Ari and Steve cover the science of persuasion, the importance of ethics and the paradox of neutrality. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank. ## [Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City. ## Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you're not already a dedicated follower. **Time Stamped Show Notes:** - 13:57 – Introduction of Steve J. Martin of - 14:48 – How Steve got started in the art of persuasion - 15:15 – Measuring the skill of sales teams - 16:14 – Sometimes success is all about being in a good place at the right time - 17:04 – There is no neutrality with influence and persuasion - 17:38 – Be honest, be ethical - 18:58 – Our response to being manipulated isn't to the tactic used, it's to the manipulator - 21:43 – We want more of the things we can have less of - 22:33 – Scarcity confers value - 24:18 – Typically, following what others like us have done is an efficient way to make decisions - 24:37 – Find shortcuts to make less decisions - 26:40 – Beware of testimonials - 28:12 – Knowing the principles of persuasion doesn't empower you to avoid them - 29:25 – Steve's upcoming projects - 31:04 – Small tweaks can lead to big effects - 35:07 – What makes people _want _to give online businesses their contact information - 35:23 – The give and take effect - 37:19 – Steve's _Top 3 Tips to be More Effective_ - 37:35 –Understand and learn the 3 keys of human motivation - 38:48 – Do not dismiss the power of small things - 39:45 – Be human - 41:21 – [Science and persuasion](https://www.youtube.com/watch?v=cFdCzN7RYbw) **7 Key Points:** 1. Find shortcuts to make fewer decisions. 2. Small changes can have massive impact. 3. Scarcity convers value. 4. We live in an information age—we do not live in a knowledge age. 5. Never lose sight of your humanity. 6. Luck plays a role in everything. 7. Be honest and ethical. **Resources Mentioned:** - [Timeagram](http://www.timeagram.com/?ref=producthunt) – Enables users to schedule their post to Instagram - [Retroospect](https://www.retroospect.com/) – Walks users through their previous work week to determine the best days and times for productivity, etc. - [99u](http://99u.com/articles/42643/the-4-types-of-productivity-styles) – The four types of productivity styles - [19 Go-To Foods for a Healthy Pantry](http://www.bengreenfieldfitness.com/2015/06/what-are-the-best-healthy-pantry-foods/) – From Ben Greenfield fitness, 19 foods to live a happier, healthier life - [Best Conditions for a Unicorn](http://techcrunch.com/2015/06/13/the-best-known-conditions-for-a-unicorn/?ncid=rss) – From Tech Crunch, an article highlighting the best conditions to create a “unicorn” of a company - [Handwriting.IO](https://www.handwriting.io/?ref=producthunt) – A programming API that provides digital handwriting - [Breathometer](https://www.indiegogo.com/projects/breathometer-mint-for-breath-quality-and-hydration#/story) – An Indigogo campaign, a device designed to measure oral health - [Counsyl](https://www.counsyl.com/) – A family-prep service to help people who want t --- Send in a voice message: https://anchor.fm/lessdoing/message

Steve J. Martin, coauthor of "The Small Big: Small Changes That Spark Big Influence," on the little things that persuade.