The Outdoor Biz Podcast

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Each week on The Outdoor Biz Podcast you’ll hear genuine conversations with Outdoor Industry Insiders. Iconic founders and leaders from brands like JanSport, Eagle Creek, Fishpond, MPOWERD, Industry Recruiters, Sales, and Marketing Executives, and many more. These industry leaders talk about their careers, tell inspiring outdoor adventure stories, and offer advice and direction on the path you can take to get your job in the industry and grow your Outdoor Career. Hosted by Author, Speaker, Adventurer, and industry insider Rick Saez.

Rick Saez

    • Jan 18, 2022 LATEST EPISODE
    • weekly NEW EPISODES
    • 37m AVG DURATION
    • 323 EPISODES

    Listeners of The Outdoor Biz Podcast that love the show mention: outdoor industry, love the outdoors, 66, geoff, mountain, niche, nature, leaders, folks, successful, great show, space, tips, style, plus, play, learn, place, check, well done.

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    Latest episodes from The Outdoor Biz Podcast

    Hikers Brew founder Zach Pecha talks coffee with us and their mission to promote sustainability [EP 312]

    Play Episode Listen Later Jan 18, 2022 31:31

    You know what a fan of good coffee I am . . . today I'm excited to speak with Zach Pecha from Hikers Brew. Zach and I talk about Hikers Brew and how it came to life and he shares his and Addy's mission to promote sustainability within the outdoor and food packaging industries. Facebook Twitter Instagram   The Outdoor Biz Podcast   Love the show? Subscribe, rate, review, and share!

    Gathr Outdoors CEO Keith Bornholtz tells us about the company's re-branding, new look and trajectory that is very much focused on outdoor [EP 311]

    Play Episode Listen Later Jan 11, 2022 52:40

    I'm excited to speak with Keith Bornholtz today about his new role as CEO of Gathr Outdoors, Parent to GCI Outdoor, ORCA Coolers, Klymit, and Rightline Gear. Keith and I talk about the recent announcement of their rebrand as Gathr Outdoors, his Outdoor career, and their rebranding process with a new look and trajectory that is very much focused on outdoor. The Outdoor Biz Podcast   Love the show? Subscribe, rate, review, and share!

    Libsyn's Rob Walch on small business podcasting success stories and the value podcasts offers small businesses. [EP 310]

    Play Episode Listen Later Jan 4, 2022 33:15

    Libsyn's Rob Walch and I obviously geek out a bit on podcasting and he shares tips, small business podcasting success stories and the value publishing a podcast offers small businesses. Facebook Twitter Instagram   The Outdoor Biz Podcast   Love the show? Subscribe, rate, review, and share!

    Replay: Outdoor Prolink, Where Authentic Outdoor Pros Get Their Gear With Founder Gareth Richards [EP 309]

    Play Episode Listen Later Dec 28, 2021 34:29

    Gareth Richards began his outdoor career as a guide and educator then got into the online biz with planet outdoors dot com before online was a thing. He spent time as VP of sales with Lowe Alpine and Mountainsmith and started Prolink in September of 2004. Facebook Twitter Instagram   Love the show? Subscribe, rate, review, and share!   Show Notes: Lowe Alpine Mountain Smith The Teifi River Prescott College Cornell University NOLS   What outdoor activities do you guys participate in, you and your family? "I still rock climb with a bunch of buddies, paddle a little bit, not as much as I used to, and mountain bike and ski."   Gareth's advice to get into the outdoor industry: "Do your homework and align yourself with brands, with companies who have the same values as you."   Gareth's favorite piece of outdoor gear under a hundred dollars: Grayl water purifier   Follow up with Gareth: Linkedin Outdoor Prolink Facebook Instagram Twitter Vimeo  

    Replay: What it takes to be a Pro with Adventure Photographer and Filmmaker Lucas Gilman [EP 308]

    Play Episode Listen Later Dec 21, 2021 54:08

    Lucas Gilman is one of the leading adventure photographers and filmmakers in the industry for the last 20 years. His powerful and incisive images run in top publications & advertisements worldwide and his love of adventure and addiction to color creates his distinct style of photography and filmmaking. I've had the good fortune to work and learn from him on a couple of different occasions. Facebook Twitter Instagram   The Outdoor Biz Podcast   Love the show? Subscribe, rate, review, and share!   Show Notes Lucas Gilman Nikon Rich Clarkson Nomad Charcoal Grill Advice I would say you only have one chance to make a first impression. I would say if you're wanting to work figure out who your client is first. If that's National Geographic figure out what kind of portfolio you'd need to build, to impress National Geographic. And I'd say that you need to crawl before you walk and walk before you run. And until you're ready to show them your portfolio. Don't do it. You only have that first chance once. Show Banner "chance favors the prepared mind"  the old Louis Pasteur quote Favorite Books Tim Flach Dog Books Chris Rainier: Ancient Marks: The Sacred Origins of Tattoos and Body Marking Ansel Adam's In The National Parks Annie Liebowitz Tom Mangelson Favorite Gear under $100 Leatherman Skeleton 10 stop ND filter Follow up with Lucas Instagram lucasgilman

    Curious about Jobs in the Outdoor Industry? Laurel King from gives up the deets. [EP 307]

    Play Episode Listen Later Dec 14, 2021 24:33

    Laurel King is here with me today and we have a wide-ranging conversation about her Outdoor Industry Jobs dot com. A job posting service for companies that manufacture and distribute products or provide services that support the outdoor product industry. Love the show? Subscribe, rate, review, and share!

    Krimson Klover's Rhonda Swenson and her love affair with sweaters [EP 306]

    Play Episode Listen Later Dec 7, 2021 20:26

    Krimson Klover founder Rhonda Swenson is on the other side of the mic today telling us how her grandmother taught her to knit at age 9 starting her lifelong love affair with sweaters.   Love the show? Subscribe, rate, review, and share!   Snippets Rhonda's first item she knitted 02:23 - 02:46 Rhonda's favorite gear 17:30 - 17:46 Rhonda's Advice 16:21 - 16:58

    Jordan Hirro On How His Passion For Climbing Became A Career [EP 305]

    Play Episode Listen Later Nov 30, 2021 41:53

    They say that if you love your job, you'll never have to work a day in your life. That seems to be the case for Jordan Hirro, who turned his passion for climbing into a career. Jordan is the Advertising & Sales Executive at Outside Interactive. In this episode, he joins host Rick Saez to share his journey and how his love for the outdoors paved the way to his successful career. He also gives some insight and shares tips for anyone aspiring for a career in media and advertising, especially in the climbing industry. Stay tuned! Love the show? Subscribe, rate, review, and share!   Snippets Jordan's Intro to the Outdoors 02:09 - 02:24 Jordan's Favorite Gear 37:37 - 38:00 Jordan's Advice to get into media 32:14 - 32:45

    Upholding The Grit And Ruggedness Of The Old West With Seager Clothing Founders Elliott Shaw, Case Anderson, And Mattson Smith. [EP 304]

    Play Episode Listen Later Nov 23, 2021 41:31

    Seager Clothing wants to be synonymous with grit and ruggedness. Seager's founders, Elliott Shaw, Case Anderson, and Mattson Smith, created a brand based on their love for the outdoors and toughened by the challenges they faced in building their business. In this episode, Rick Saez talks to Seager's founders about the great outdoors. We learn how they got into outdoor activities, how their friendship gave birth to Seager, and their experiences growing their business. Tune in for more outdoor adventures and business ideas with Rick and his guests. Love the show? Subscribe, rate, review, and share! 9:56 - 10:07 How did Seager get started? [EP 304] 12:27 - 12:32 Why start with clothing? [EP 304] 17:19 - 17:27 You made up the name? [EP 304]

    Outdoor Living: A Modern-Day Nomad With Professional Rock Climber, Jonathan Siegrist [EP 303]

    Play Episode Listen Later Nov 16, 2021 32:59

    Living in Boulder, Colorado, a place that almost seemed to be one with nature, it would be difficult not to be interested in the outdoors. In this episode, Rick Saez is joined by Professional Rock Climber Jonathan Siegrist. Jonathan shares how his family influenced him to love the outdoors. He takes us to his journey of making a living out of his passion for outdoor activities, especially mountain biking and rock climbing, and why he decided to live by himself outdoors through a camper van. Join in this conversation as Jonathan tells us his incredible journey of turning passion into living. Tune in to discover how you could make your life brighter too with the outdoors!   Love the show? Subscribe, rate, review, and share! Snippets 4:07 - 4:22 being a kid, I kind of wanted to like go fast and jump off things. [EP 303] 14:39 - 14:54 I bet I've spent like no joke, six or seven months in it of the last year. So. I've put a lot of wear and tear on it. [EP 303] 15:48 - 16:05 it doesn't matter if you're a climber or a fisherman or a mountain biker, or you're just like a guy or a girl who wants to go hiking or sightseeing or whatever.  [EP 303]

    Hosting Events From The Comfort Of Your 4-Wheel Camper With Chris Hollingsworth [EP 302]

    Play Episode Listen Later Nov 11, 2021 45:24

    There is a reason behind every event. No one hosts an event just for money. An outdoor event is supposed to be a place where you can connect with nature, with the people you love. If you want to host an athletic event, raise awareness for a cause, or build corporate kinship, partner with Chris Hollingsworth, the owner of Seven Seas Industries. Join your host Rick Saez as he talks to Chris on how they deliver on that while traveling and living in their 4 Wheel Camper Rig. Get started in the event industry by volunteering today and being part of something special. Love the show? Subscribe, rate, review, and share!   Snippets 05:46-06:03 We put on events  18:10-18:25 4 Wheel Camper Custom Designs  19:31-19:43 They began in 1972 19:31-19:43  

    Max Rekowski: How Vansmith Translates Customers Love For the Outdoors into Beautiful Camper Van Conversions [Ep 301]

    Play Episode Listen Later Nov 2, 2021 36:02

    Every additional feature to a custom camper van elevates your trip to make it more comfortable and memorable. Max Rekowski, General Manager at Vansmith, talks about how he brings his natural love for the outdoors and ecological knowledge to custom camper van conversions. Max tells us how they have continually changed and transformed into what it is today. Grown from a team of one to nine in three short years, they take ultimate pride in our Vansmith builds. They use premium materials with an intuitive design that allows for easy-to-use elegance in “Mad-Maxing” your van. Max also opens up how they compromise with their client's most ridiculous requests and deal with the public's increased interest in the outdoors because of the pandemic.

    Jack Ballard's Vision For Lowering Health Care Costs And Supporting Rural Schools [EP 300]

    Play Episode Listen Later Oct 28, 2021 27:28

    Jack Ballard might be the only person to run for Congress with his bird dog as an integral part of his campaign. Of course, there are many other important elements to his platform, such as education, healthcare, jobs and wages, the impact of drought on ag lands, wildfire mitigation, and more. Jack is the consummate outdoorsman, a nationally renowned outdoor writer and photographer who literally wrote the book (two actually) on elk hunting and now he's planning to use his background as a communicator, former farmer/rancher, outdoorsman, and educator to find workable solutions in Congress for all of us. On today's podcast, he joins Rick Saez as he dives deep into his platform and the changes he wishes to see in the world.    Love the show? Subscribe, rate, review, and share!

    How To Future - Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent [EP 299]

    Play Episode Listen Later Oct 26, 2021 40:29

    The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with such seemingly fickle circumstances? Today's guest is Nick Sargent, President of SnowSports Industries America(SIA). SIA is an organization on a mission to help the winter outdoor community thrive by delivering invaluable education, data, and research. Nick joins host Rick Saez to offer advice on how businesses can adapt as the world moves toward a more digital and consumer-centric approach. He also speaks on why it's important to value diversity, inclusion, and sustainable action as we dive into the future. Tune in to learn more!   Love the show? Subscribe, rate, review, and share!

    Beautiful And Functional Gloves For Every Outdoors Activity: Drew Eakins And His Journey With Hestra Gloves [EP 298]

    Play Episode Listen Later Oct 19, 2021 39:25

    If you're going to hit the great outdoors, you may need a good pair of gloves, and we have just the thing for you. Hestra Gloves produces some of the best outdoors use gloves on the market today. In this episode, Rick Saez interviews Hestra's Marketing Manager, Drew Eakins. They talk about Hestra's family lineage, their design, development, and production attention to detail, quality, and they geek out a bit on Seth Godin. Learn more about Hestra and their amazing gloves by tuning in.    Love the show? Subscribe, rate, review, and share! Snippets 01:36 - 02:04 How were you introduced to the Outdoors? [EP 298] 04:44 - 05:15 Tell us about Seth Godin [EP 298] 34:00 - 34:25 Advice for folks wanting to get into the Outdoor Industry [EP 298]

    Save Money And Save The World: Lithium Ion Batteries And Their Benefits With Pale Blue Earth Founder Tom Bishop [EP 297]

    Play Episode Listen Later Oct 12, 2021 26:47

    Contributing to a sustainable new world doesn't have to be a drastic lifestyle change. It can be in the form of even changing something as minor as switching from alkaline batteries to rechargeable lithium ion batteries. Today's guest is here to share just how impactful that small step can be. Tom Bishop is the Founder of Pale Blue Earth, the battery company that wants you to buy fewer batteries through their USB rechargeable smart batteries. He joins host Rick Saez to share how he got his start in sustainable product development and what factors led to this innovation, such as his outdoor career. Tom expounds on the benefit of using this product and things to consider before making that change. He further discusses how you can reduce waste and contribute to a greener, more sustainable world in our own little ways. Tune in to learn more!   Love the show? Subscribe, rate, review, and share!

    Respect Outside: The Importance Of Sexual Harassment Prevention In The Outdoor Industry With Gina McClard, J.D. and Jim Miller [EP 296]

    Play Episode Listen Later Oct 5, 2021 36:35

    Gender-based violence is, unfortunately, a common issue in any business, and the outdoor industry is no exception. That is why sexual harassment prevention training should become part and parcel of each organization. That's what Gina McClard, J.D. and Jim Miller are doing. Gina and Jim founded the Respect Outside in 2019 to help provide solutions and increase gender equity through a culture shift approach. They discuss the benefits and the long-term value of this training in helping employees thrive in the workplace and help companies attract diverse and high-quality talent. Gina and Jim also detail the different steps they take to guide companies on this path. Join your host Rick Saez in this insightful conversation on diversity, inclusion, sexual misconduct prevention, and equitable workplace culture in the outdoor industry business. Love the show? Subscribe, rate, review, and share!

    Outdoor Sports Insurance with Tori Hoeschler and Rob Martin from the Horizon Agency. [EP 295]

    Play Episode Listen Later Sep 28, 2021 29:43

    Today I have a unique show covering a topic many of us don't give enough attention to, insurance. Rob Martin and Tori Hoeschler from the Horizon Agency are well versed on most things happening with Outdoor Sports Insurance and have a wealth of knowledge when it comes to the outdoor industry, risk management, and challenges facing outdoor brands and shops across the country. Brought to you this month by Grammarly. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes   How you were introduced to the outdoors Rob?  I grew up in Boulder, Colorado for the most part, and was skiing at a very early age and camping every weekend. And continued on at the University of Colorado. Then left in the Vail Valley for five years after that. So I'm born and raised in the outdoor industry. Tori, how about you? Yeah, I too would have to give all of the credit to my parents. My Dad, who's actually the founder of our outdoor sports insurance program and a former Olympic skier himself, and a major outdoor enthusiast. He would put me in a Jansport backpack as an infant go skiing with me down the hill. So I would say essentially from the point that I started to show signs of walking, I was in a pair of ski boots. It's kind of one of those things where it's hard to be in my family as well and not be an avid out outdoor enthusiast. Did you have an outdoor job, Tori? Not in the retail space. I would say the closest thing I had to an outdoor job was when I was younger, like high school, I was a nanny for a lot of summers. And then one of the summers, I was nannying in a neighborhood where there were a ton of kids and a ton of other nannies. And we basically joined forces and started what was kind of like a summer camp to entertain all of the kids all at once. We would just do all kinds of things, like go on hikes and go out to the lakes and do events like that. So that I think would probably be the closest thing to my first outdoor type job. Rob, how about you? I guess my first outdoor job really was out of college. I had an environmental management degree and worked for a fisheries biologist and got to run all over Colorado doing studies on the river and, shocking the river to do fish studies and those sorts of things. That job ended with some funding issues but I went up to Vail for the rest of one season and stayed five years, managing mountaineering shops. So that was what led to this career path. Rob, how did you actually get into insurance? So my first insurance gig was, was this gig. I met Tory's father, and she's going to talk about Jake here in a minute. But we were at a wedding in California and got paired up on a golf course and I was looking to do something different. He had started what was then the ski insurance, what was the national ski insurance program in Minneapolis. And I took a chance and came up and started working for him. And that was Twenty-five years ago. Tori? It's kind of funny because I really never had any intention of going into insurance. I have to say, you know, it's not necessarily a typical career path that people are like . . . when I grow up, I want to be an insurance broker. But you know, it is a program that I was effectively raised with if you will. And it's one that my dad started back in the eighties. He actually went to school out in Colorado and then went to law school at the University of Denver. When he completed his education he had a ton of friends from that area and also from his skiing days. And he saw that a lot of his friends went into the business side of the outdoor sports in the retail space also, in the manufacturing space, but mainly in the retail space. He was seeing a lot of these ski shops, just getting totally clobbered with these crazy frivolous lawsuits. So he happened into insurance himself kind of by accident. But then he thought, okay, well I have my insurance license. I have a law of degree and I have all these friends who are at the business end of insane suits. So that's where he got the idea for this outdoor sports program. Then I actually got into the insurance side of things about 15, 16 years ago, where I started out as an underwriter on the carrier side. And they say, once you get into insurance, you rarely get out. What types of insurance do you focus on for outdoor businesses? It's commercial insurance or business insurance. The bread and butter of our program are what we do for retailers and brands, so we are helping the retailers. Obviously, they need affordable insurance, they need the right coverages, but they also have unique exposures to things like rentals and demos and special events. And putting people in outdoor recreation gear comes with its own concerns. We also work very closely with them in regards to providing waivers and risk management training and all those sorts of things. Then on the brand side, it really is more product liability focused. We write all lines of coverage, but understanding the product liabilities is what we need to do there. And obviously, we see all kinds of different outdoor businesses from Outfitters to guides, to special events, kind of anything and everything we like to say. We want to help everybody in the outdoor industry, and that's what we try and do. Tell us about the top three insurance-related issues that many of our businesses are missing these days. This is an excellent question and you kind of hit the nail on the head with what I would say is the number one insurance-related issue that a lot of outdoor sports businesses are still not taking as seriously, or it's just not a line of insurance that they feel like they want to add to their insurance costs any further and that has to do with cyber liability. Currently, you are 10 times more likely to have a cyber event than you are to experience any kind of property damage, like a fire or something like that. And I think a lot of these businesses just kind of think of this in the context of those major hackings that are in the headlines where all these credit card numbers have been taken and that's what the hackers are after. And that's really not the case. What has really become quite a plague I would say in any industry sector, is this cyber extortion. And any type of business, if they use the internet in any way, shape, or form, they are exposed to this. And as I said, cyber liability is just not really a policy that people care to talk about. Cause they all say, well, we don't save anything on our servers. In addition to cyber, I would say on the retail side of things typically that we see outside of our OSI program is an outdoor sport retailer could have their standard property as well as their general liability coverage. But what they don't realize is, especially when it comes to the GL side, they actually are probably not going to be properly covered if they are involved with any kind of rentals or any kind of demos, or special events. Those policies very specifically exclude injuries for the people who happen to partake in those types of events. That's what makes the OSI program so amazing is that all of that insurance, all of that coverage is automatically built-in. That's somewhere there's going to be a major blind spot if you don't have the proper third-party liability coverage. Then with the manufacturers, a lot of times what we see is many of these manufacturers, actually make their products outside of the US, and then they import them in and they don't have the proper international coverage. Any insurance policy is going to say that the coverage territory is on a worldwide basis, but all that means is that the injuries can take place anywhere in the world. But typically if a person is going to try and seek some type of damages, they have to bring the suit back here in our country. And a lot of companies don't realize what a massive gap in insurance that is. There are policies out there that can be properly tailored to the international landscape. We don't see those as often as I think we should. And that's where we certainly can step in and, and help out on that front. An event could be anything from a clinic where all your employees are in the shop in the evening, and a rep's giving training to some kind of a swap meet. So people have these sales in the parking lot, where they sell stuff or it could be some kind of an event outside. What is the range of events on that? We have retailers that are obviously trying to compete with direct-to-consumer and Amazon and the rest of the world. And so they're trying to differentiate themselves in their communities and be that go-to shop. And a lot of times they're doing that, whether it's a demo day or a Mountain Fest or an educational clinic, whatever the case might be. And they can do those things in our program. We just want to work with them to make sure that we've got a proper waiver in place and that everybody that's involved, like if they're maybe partnering with a local brewery and serving beer or whatever the case might be. We've just got to walk them through that and make sure that they can go have a good, fun, safe event. And how do these small outdoor businesses handle the cost side of insurance? Because it can be pretty expensive, right? It's a little bit of a difficult question to answer because so many of the reasons why the costs of insurance are so high these days really have nothing to do with the actions of any one policy holder. Basically, it's what's happening in the overall climate and the overall American market overall. Up until 2005, The United States was averaging, I would say anywhere from six to seven catastrophic events every year. That would be like a hurricane or a wildfire or some kind of insane flood. Between 2005 and 2021 however, that average has now increased to over 20 events a year. And when we say catastrophic events, we're talking about events that cause hundreds and hundreds of millions of dollars in damage. So the insurance carriers have just been shelling out a ton when it comes to property claims. And then even on the liability side, the cost of healthcare just continues to go up. So that's going to make the cost of a third-party injury suit to be expanded as is the cost of these attorneys. So the way that we try to set our policyholders up for some type of success and to help us to manage their insurance costs, is we tell them to do everything that they can to mitigate their own exposure, you know, stay on top of your game, have the proper waivers, have the proper training for your employees, help us help them to showcase them as excellent managers of their own risk. I'll just add too, we've been at this 35 years now. And our program is big enough now we're really unique and don't have a lot of competition out there from the standpoint of we can absorb some of these bigger claims. Whether it be a seven-figure liability claim or a work comp claim or whatever the case might be based on the volume of premium that we have in this program and the relationships with the carriers that we have. We've been with the same carrier for over 30 years on our retail. And there's kind of safety in numbers in a way that we can stick with a client. even if their number comes up and they have a bad lawsuit or they have a bad property loss, we're not going to cancel them. We're going to stick with them. And it's all viewed across that whole program premium, which really puts us at an advantage. I'm sure there is a handful of future law-related landmines business owners should be aware of, what are some of those? We talked a little bit about the ADA piece, right? The ADA compliance and website accessibility have become this kind of new frontier of petty plaintiff lawsuits. What this involves is where an attorney we would otherwise refer to as the ambulance chasers if you will they will have a day job actually, and so they'll hire somebody who has a visual impairment. And then they'll just tell them to go on to a bunch of different websites, effectively to see if the websites have been set up in such a way where there is the appropriate code that can then talk to the computers of people who have a visual impairment. And if the websites in any way can not accommodate that, then these attorneys just send them a demand letter and say you were out of compliance with the ADA laws and you have caused our client to suffer some type of discrimination. We would like a settlement of like 14 or 15 grand. And in some cases that they just will send a super generic form, it won't even be specific to the shop. And they're just saying, we've been able to ascertain that you're out of compliance. So that's really been a landmine. And the thing is that is actually an exposure that is not a covered exposure by insurance. So that's an area where in addition to having really awesome coverages elsewhere in OSI, we really try to educate all of our policyholders and make them aware of these things. Because even though we don't have a solution for you, we still want you to be aware of this and help you sidestep these other exposures, where the insurance won't be able to pick up the tab if you will. And beyond that, Rick, I think, just in general, on the property side of things, we're all watching what's going on with climate change. Right. Our friends, friends in South Lake Tahoe, dodged a bullet, I think last week. We've got a ton of business in that area, but being able to provide affordable property insurance is going to be the challenge in the future. And then on the liability side, the legal climate out there, we've got these very liberal jurisdictions that are given these jury awards that, you know, were unheard of in the past. And so we've really got to be vigilant to make sure that we've got coverage, and we've got the right adjusters and attorneys defending these claims so that we can continue to provide affordable insurance for these outdoor companies we work with. You do a lot of business with industry groups, like the OIA and the SIA. Tell us a little bit about that. What we do with those groups is really just be a partner for them so that their members have a place to go to, to find proper, affordable insurance. And we've worked with OIA and SIA for decades. Now we work closely with the buying groups, whether it's GOA or SMC and SSL on the ski side, recently we started working with the BRA, which is the board retailers association. We really liked working with those industry groups so they know who we are and how we can benefit their members. And they've been great partners for us for years. Do you work with any nonprofit groups, like the Alaska Wilderness League or anyone like that? We do see non-profits that need insurance. A lot of that, again, is circling back to event-based things, whether they are an outdoor education type company, We've got a reasonably big program for the bike share industry. So most of the cities across the country, we'll set up a nonprofit. They want the liability off the city books and we work with those nonprofits.  So we see a little bit of everything in the for-profit and non-profit world. Do you have any suggestions or advice for folks wanting to get into the insurance side of the business? What's that career path? It's a great career, but it's a career that takes a long time to build. When you start off, hopefully, you have a good company behind you that trains you properly and gives you the right resources and support that you need. But eventually, you build a book of business and a book of clients. And hopefully, they're all renewing with you every year and like what you're doing for them. And, and it's a great career in that you don't have to go start from scratch every year as a lot of sales jobs. You've got that renewal book behind you, and then you can hopefully write new business every year and continue to grow. But there's a lot of education in licensing and things like that, that go into it. But I would certainly encourage anyone that's interested, you know, there's not a lot of people to do what we're doing in regards to the outdoor space and we could use more. If you were able to hang a huge banner at the entrance of the OR show or The Big Gear show, what would it say? Rob- We're unique and we're best in class as far as the solution for businesses in the outdoor industry. Tori- Have us do what we do best so that all of our insureds can get back to doing everything that they enjoy doing best. Do you guys have any favorite books or books you give as gifts? Rob- I like the business books and Yvon Chouinard's Let my People go Surfing is a book I've given to a few people that need some encouragement, whether it be in the outdoor space or just taking an entrepreneurial attitude towards life. Tori- I tend to like either real fiction stories or the nonfiction space. I like to do things that have a lot of weird stories in them. So a favorite book that I've been giving out is American Kingpin. It's the story of the guy who founded the Dark website called The Silk Road, which was basically like the dark web Amazon for all things illegal. What is your favorite outdoor gear purchase under $100? Tori- Hand Warmers Rob- Headlamp Follow up with Rob and Tori Website: email: Call TOLL FREE: 1-800-491-2858 Snippets 07:01 - 07:41 What types of insurance do you focus on for outdoor businesses? [EP 295] 08:19 - 08:41 Tell us about the top three insurance-related issues that many of our businesses are missing these days. [EP 295] 14:40 - 15:07 How do these small outdoor businesses handle the cost side of insurance? Because it can be pretty expensive, right? [EP 295]

    A unique entrance into the Outdoor Industry with Diana Seung, Jack Wolfskin USA GM [EP 294]

    Play Episode Listen Later Sep 21, 2021 28:00

    Episode 294 of The Outdoor Biz Podcast with Jack Wolfskin US General Manager Diana Seung. We talk about how Diana got into the Outdoor Biz, how a sociocultural anthropology major gets into retail, merchandising, and eCommerce, and plenty more. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Diana Seung Jack Wolfskin Callaway Show Notes How were you introduced to the outdoors? A very unexpected call from a recruiter. So I had a recruiter call me and say, I have this amazing opportunity with And I misheard her as like bat country like a bat. I was like, what's Backcountry? I've never even heard of this company. She's oh, they're in Utah. I'm like, oh, no way in hell. I was living in New York City at the time. And I'm like, there's no way I'm going to Utah of all places, I'm a city girl, lived in New York City, San Francisco, like through and through. She's why don't you just talk to them? Just have a conversation more informal. Yeah, just learn about them. I'm like, I'll be, open-minded, I'll speak to them. So I have a call with them. And at that point, we realized it's backcountry. Not bat country, backcountry was a new term for me too. That's how foreign the outdoor world was.  So finally put two and two together and had a conversation. Crazy enough, I actually had a personal trip planned to go out to park city. A girlfriend of mine had just moved out here and I was coming out to visit her. So I'd mentioned to them, it's so funny that I'm getting this call and I'm speaking to you all cause park, city's never been on my radar. And my girlfriend just moved out there. I'm headed out there in three weeks to visit her. And they're like when you're in town, why don't you just swing in, check out the offices, get to know us. We'll tell you a little bit more about the opportunity. I said sure, why not that quickly transpired into being an all-day long, six-person interview back to back with a presentation. And then before I knew it, I was flying out here again several weeks later for another interview and got the offer and I thought, gosh, do I really want to move out to Utah and do something totally different in the outdoor industry? At that point, I'd spent seven years in Children's Wear prior to that I was in fashion and I thought, heck, why not? Let's try something different. This could be a really cool experience. And so I packed my bag and moved out here and I thought to myself if I hate it I can move back. But I might like it and five years later I'm still here. How does a sociocultural anthropology major get into retail, merchandising, and e-commerce? So college for me was about getting exposure to things that I probably never have the opportunity to learn again. So I took that opportunity just to take courses that were interesting. I was like, let me just have some fun here. So I majored in socio-cultural anthropology, which is definitely a mouthful. It's the study of cultures and more indigenous cultures and communities around the world. And then from there, I also did a minor in Africana studies cause Cornell, which is where I went had an amazing Africana studies program and center. Then I did a concentration in Asian American studies. So for me, it was like, let me learn about people and cultures and ethnicities and human behavior. And that was interesting. And I thought to myself if I don't do it in college, I probably won't get the opportunity to learn it elsewhere. So I did just that and always had the intent of going probably somewhere in the retail route and grew up with that. My father was a small business owner, he had his own small retail shops, jewelry business for a long time. So growing up I would hop in the van with him up to New York and the jewelry, wholesale district. So learned it very grassroots from him. How did you get connected with Jack Wolfskin? I left Backcountry and at that point, I was searching for a new role, and crazy enough, I was on a family vacation and an old colleague, Russ Hopcus he's the president of prAna had texted me. He said, Hey, look I just got connected to the CEO of Callaway golf. They just acquired Jack Wolfson and they're looking for talent and I gave him your name. I told him you're on the market. And he sends me this text and I kid you not within 24 hours Chip Brewer, the CEO of Callaway is calling me. He says Hey, I got your name from Russ. Do you have time to connect? And I'm like, sure. So we have an hour-long conversation and we talk about what he's trying to do. Build out a team for Jack Wolfskin north America. Within two weeks I'm flying out there and then a week later I've got a job offer and I'm like, whoa, what did I just sign up for? In your two years here what have been the biggest challenges? So when we came on board, it wasn't like tools were handed to us and it was just plug and play. Apparel as a business is newer for Callaway. And so we were implementing an ERP system. We had to launch our own website. And those building blocks take time and a lot of energy. So we knew that was always going to be a challenge, but that was the fun challenge. That's what we wanted to all do. And that's what we signed up for. But then to layer COVID on top of that, it's whoa, now we're going to be pushing a boulder up the hill to start. But now we're pushing up five boulders up the hill and COVID was definitely unforeseen by all of us, total curveball. I went out and had a whole strategy and plan of what we were going to do. And then when COVID hit, it was like, whoa, screeching, halt. Let's readjust. Do you feel like your team has gotten even closer? Because you've all had to deal with that? This team is phenomenal. And they all have their unique personalities. They all gel together play off of each other really well. And so it's very complimentary and very colonial. And I think that's the only reason why we were able to survive COVID right. And get through the pandemic because they all had such a great attitude and just a willingness to just conquer this journey and just get through it and just figure it out, despite whatever challenges came their way. You're also a board member and were the interim director at Camber. Tell us a bit about that. For those listening who have never heard of it, it's Camber Outdoors, they've been around for many years. They originally started as a networking group for women in the outdoor industry. They went from a women's networking group and then evolved to be a 501 C3 nonprofit around equity for gender within the outdoor industry. And that has since evolved even further to more diversity equity inclusion in the workplace in general. So a really great mission, really great vision, and amazing staff. I was privileged enough to have the opportunity to step in when Deanna stepped down and serve as our executive director. At that point, I had been serving on the board. I think it was my second year in and she just happened to leave Backcountry. So I was available to step into that role. And it was a humbling experience. I have to give a lot of credit to folks who do DEI work day in, day out, and professionally because it's very difficult work. What outdoor activities do you participate in these days? Moving and living in Utah has definitely opened my eyes to a lot more than I grew up doing. It was mainly hiking, do some fishing-type stuff, but nothing crazy, skied, a little bit as a child. So coming back out to Utah as an adult, I've gone back into skiing. Which has been a lot of fun. So that's my winter sport of choice. I also own a pair of snowshoes, which I never thought I would. So that's a fun activity for me. And then in the summer you usually find me hiking. I attempted one year to try mountain biking and had a horrible accident. So I've since said no to mountain biking and now have an e-bike. So I'm sticking to the pavement. Do you have any suggestions or advice for folks wanting to get into the outdoors? Network get to know folks, I think now, more than ever. There is a greater appetite in the outdoor industry to bring in folks who are not from the industry. I think companies are recognizing the value of having folks that come from other industries with that different experience. And, they just come with different ideas and different ways to challenge the business. And that's extremely valuable. Because the outdoor industry has plateaued a bit, and there's a lot of opportunities to continue that growth. I think oftentimes, especially for women, they look at a job description and when it says must have outdoor experience, they're like, oh, I don't have that, So I'm not even gonna apply. And actually, that was one of the things we took off the job description. And right off the bat, we saw a tremendous amount of more female candidates applying. So just in general, I'd say don't be afraid to apply. Don't be afraid to, get rejected here and there cause that's just how the job searching process goes. But eventually, if you find the right fit, it could be a really great career. What's your favorite piece of outdoor gear under a hundred dollars? I have to say I'm so thankful when I had that mountain biking accident that I was wearing a helmet, and I still have my Smith helmet. It is crushed in at the top and it's got blood all over it and I just saved it. I don't even know why. But thank goodness for that, because it totally saved my life. And I am a true believer of helmets while riding your bike while the ski slopes. Is there anything else you'd like to ask or say of our listeners before we wrap up? I have to say five years in the outdoor industry, it's been amazing. I think the folks in the industry, what I love the most is just there's this common thread of passion and appreciation for outdoor activities, nature, wellness, health. And I think it's so balanced. I really just appreciate folks being so open-minded to introducing folks that aren't as immersed in the outdoor space like myself and, welcoming me into the industry and into those activities, and showing me how fun they can be. Because without those friends I wouldn't have had that exposure. So I'm so appreciative of that, and that just speaks volumes of the industry that we're in. It's a great community. It's such a great community. Follow Up with Diana Linkedin Snippets 01:46 - 02:09 How did you get into the Outdoor Business? [EP 294] 06:01 - 06:19 How does a sociocultural anthropology major get into retail merchandising and e-commerce? [EP 294] 23:02 - 23:24 Do you have any advice for folks wanting to get into the outdoor biz? [EP 294]  

    Trade Shows, plenty of good things happening and opportunities to improve [EP 293]

    Play Episode Listen Later Sep 14, 2021 45:34

    We talk about Trade Shows, what's working, how they facilitate buying and selling, and what we can improve on with Matt Dobrowolski from Envoy B2B, Rumpl's Patrick O'Neill, buyer Jill Jacobson from Bill & Paul's Sporthaus, and Michael Stevens from sales agency True North. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Welcome to episode 293 of The Outdoor Biz Podcast with Matt Dobrowolski from Envoy B2B, Rumpl's Patrick O'Neill, buyer Jill Jacobson from Bill & Paul's Sporthaus, and Michael Stevens from sales agency True North. We talk about Trade Shows, what's working, how they facilitate buying and selling, and what we can improve on. Brought to you by envoyB2B Show Notes Jill Jacobson from Bill and Paul's Sporthaus Patrick O'Neill from Rumpl Mike Stevens from True North Matt Dobrowolski from Envoy B2B Outdoor Retailer The Big Gear Show WWSRA What are the most impactful shows for your business? Mike Stevens: It seems it always fluctuates. I find that they're all important in different facets. My end goal is to show up and have the best representation for our brand partners. But also meet our buyers and the owners and where they need to be seen and where it's the best opportunity currently, what's leading for us is the regional trade shows. Patrick O'Neill: We view it in a couple of different ways. Big national trade shows as a small brand entering the outdoor industry have been crucial to getting our footing and making connections, whether with, maybe potential hires, sales agencies, retail partnerships, other brand partnerships at Rumpl. We do a lot of brand collaborations, so shows like OR have been absolutely vital and our ability to create those connections. Looking forward we see what Mike sees. There's more business, actual transactions of dollars happening at the regional shows. And it's more focused and we can have those one-on-one conversations and spend more time. Jill Jacobson: As a buyer, I completely agree. The regional shows are where we are working. It's a working show and it's appointment after appointment. It's where we're looking at everything where we're deciding everything. Also, we do have some in-store and there are some showrooms here. We're fortunate, there are a lot of people who in our territory are pretty low key are located very close to where we are so we can do a lot in-house just going to their showroom or going to their house, or they rent a hotel room. We go to the national shows. It's important for us, for me anyway, that's where I find something that's a little more unusual or different than regional shows, Matt Dobrowolski: I agree with everyone here in the sense of, the impact of these shows is quantifiable in all aspects. I definitely see, for myself, the national trade shows are the places where I'm going to see the new and up-and-coming brands. The relevance of the A-type brands is less, I think more and more as we're moving forward on these national shows. Their marketing presence is already so strong that, we're seeing less of an impact of them on the trade show floor. I think on the business end of it, though, the shows that are truly quantifying themselves, as far as, the retailers investing to go, the brands investing today is exactly what both Mike and Jill are talking about. It's working shows where we're actually writing orders. We're actually going to merchandise. Those are the places where business is being made. What would you like to see for the future of trade shows? Jill Jacobson: I think for us as buyers, the biggest problem we have is, like I said before, scheduling. One shows at one time, one show is at another time. I've got two days I have to be in one state, and then two days later I gotta be in another state. The scheduling of it is very frustrating as a buyer. I don't know how to fix that though.   Patrick O'Neill: I think the biggest thing to me as far as improvement as we're coming out of COVID, and this is me speaking personally. This is not a brand statement.  I was really pretty upset with the way OR handled COVID. I thought it was extremely poorly done. It's one of the reasons we did not attend. The fact that they did not require masks with Delta surging was extremely irresponsive. It really upset me. We actually ended up attending a show in New York that is outside of the outdoor industry because they required masks for everyone regardless of vaccination status. And so I think that needs to be taken more seriously. Even as we're going into winter OR, the safety of all of our employees, the safety of our industry, and our friends needs to be paramount. And that needs to be the first thing that's being looked at. And so that is the main thing is we're coming out of this. It's changing so fast. It needs to be planned better for the safety of everyone first and then business, and then whatever the order is that you put after that. But really we need to put safety first. Mike Stevens: Oh man. I really enjoy all the different trade show shows there are now. So as a brand representative, as someone that's connecting with retailers, I don't know, I don't think there's anything from my side that I necessarily need to be fixed other than the fact that, safety is first. So at True North, we haven't been to a regional show or to Outdoor Retailer since COVID started. And we've found other ways to represent our brands and meet our customer's needs. So we're excited as a team to get back in person. It's all about people, right? That's why we do this. It's the outdoor industry, but it's all about the people and it's such a great community. Let's just make it be safe and let's get rolling again. Follow up with our Guests Matt Patrick O'Neill- Jill Jacobson- Mike Stevens- Snippets 06:31 - 06:55 What are the most impactful shows for your business? Mike Stevens 12:57 - 13:11 Will you take more people to the regional show and fewer people to the national show? Patrick O'Neill 09:35 - 09:47 What's working for you? Jill Jacobson  

    US Adventure Destinations with Funki Adventures [EP 292]

    Play Episode Listen Later Sep 7, 2021 55:03

    Frank Cassidy from Funki Adventures tells us how he got into the Outdoor Adventure Biz, the early days of Funki Adventures, some of the trip destinations they offer. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   brought to you this month by Show Notes Funki Adventures Eastern Sierra REI Rhino Adventure Gear The Adventure Portal Hastings Overland JetBoil Titus Adventure Company hidden San Diego Wild West Tour- use code OD BIZ Wild West Frank's Favorite Piece of Outdoor Gear Telescope Frank's Advice Take your trip, it doesn't matter whether it's with us or somebody else. I don't care if you want to go diving in the ocean or up in a hot air balloon, or there's a trip that you were thinking about. I think what we've all learned from COVID is stuff changes and things can change overnight. So don't delay, get out there, do whatever it is you want to do because you just don't know. Follow up with Frank Funki Adventures Instagram Facebook Linkedin Twitter 04:56 - 05:06 What did Frank call California? 11:07 - 11:13 Overlanding is what? 47:00 - 47:44 Frank's favorite piece of Outdoor Gear

    Trade Shows, Sobriety, Sustainability and more with Matt Bennett and ECHOS Brand Communications [EP 291]

    Play Episode Listen Later Aug 31, 2021 31:59

    Welcome to episode 291 of The Outdoor Biz Podcast with Matt Bennett and ECHOS Brand Communications. In our wide-ranging conversation, we talk about how Matt got into the Outdoor Biz, the REVEAL Global Media Conference, Sobriety, Sustainability, and plenty more. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes ECHOS Brand Communications Matt Bennett How were you introduced to the Outdoors Yeah, it's funny, I think there's this idea that if you grow up in Boulder, Colorado, you're just by nature, an outdoor kid. And that's not really the case, there's a lot of people here that just that's not their thing. And it's just a place to live and it was. As a little kid, you think everybody's staring up at the flat irons like you are. And you just take it for granted, but yeah, I grew up pretty close in south Boulder just to the mountains. We would just walk out and that was the entertainment. You'd walk out and you'd hike up and goof around and you build a Fort or whatever it was. And so that was part of being a Colorado kid. And my folks were into camping and I started skiing at a young age, doing Nordic and then downhill. And obviously downhill, really the speed and the fun of it really caught me. And then I started like gen one mountain biking when that took off. I was going to mountain bike camps as a little kid, pre-suspension, right? And as a kid going up to Crested Butte for mountain bike camps in the eighties or whatever it was, I had a lot of different experiences. And I love it. It's changed over time. Now the focus is on my kids and getting them out there, but I still have to get my fun in as well. You have a lot of experience in communications in PR how'd you get on that path? It's interesting, cause I went to school for international affairs, Undergrad. And then I did a master's degree at the Monterey Institute of International Studies, which is a really small school in California. And so I was on this track for, diplomacy. A lot of the people go into government agencies or the department of defense or whatever it was. And I was on that track and I got my degree and I moved out to DC and was interviewing for jobs. And then I ended up connecting with a public affairs firm out there. And that's really what kicked my career off. They hired me as a writer and I'd always been into the writing and the communication side of it. They say, your first job really sets your career in some ways. And it sure did for me, because I'd been on one track and it took me on a totally different track where all of a sudden, I was like in this, more of a government. Circle doing communications around governments, whether it's legislation or initiatives and obviously that's DC. So I worked for that firm for eight years and two years as a writer and then I started managing programs. We had teams in Mississippi and Arkansas, New York and Vermont. So it was all these different things going on and a great experience for sure. But it was one of those burn hot types of jobs. Couldn't do it forever, but you could go like hell for 10 years, right? From an experienced standpoint, it was amazing. Tell us about ECHOS Communications We are a public relations agency specializing in outdoor and active lifestyle brands. Media relations are a huge part of what we do. We do storytelling, we also do affiliate marketing when it's assigned to that social media, the gamut of communications. affiliate marketing. It's assigned to that social media, the gamut of communications. We look at what our clients need and come in and design a program, tailored to them depending on where they are. I would say the core, the brands that we really specialize in are those that capture something beyond what would be seen as their endemic audience. So if they're outdoor they also have this broader audience. In lifestyle or in streetwear her or whatever that is. And so we really specialize in brands that have, or want to transcend beyond what would be seen as their endemic audience. Sobriety has been a pretty important part of your life. Tell us a little bit about that. I wasn't a huge drinker, but it was consistent, and it was one of those things that I just I needed to change. I've been sober for going on four years and change now. And, it's interesting because I didn't realize how deep it was in my life until it went away. The family side of it has obviously been the biggest thing, just because I'm more present. I'm here with my family helping where I necessarily wasn't before. And then on the professional side of course I can show up as I've never shown up before. I think it's an important thing for us to talk about in the industry, especially now that inclusivity and everything is just such a focus. I do think there's a lot of what we do in the outdoor industry that revolves around drink. I'm not here to change anybody's mind or try to change anybody's mind. This is my choice and my choice alone. And I can't tell anybody else what to do, but I just, I guess my thing is. I've been to some of the events and I'm like, Hey, do you have anything else? And they say there's a drinking fountain over there. And I guess that would be my first thing is just provide something else. Just provide an option. Cause I do think that's so important in this industry where it's nice to see the conversation happening. How about the industry events like trade shows, how do you think those are changing and what do you think that means for the future? As an agency, we fully appreciate and enjoy the industry events, Outdoor Retailer of course. That's been the core. I just think it's going to change a little bit and we're already seeing it with The Big Gear Show. There've been others in the past, whether it's Outpost or others that have created an alternate and very appealing experience for people. And I do think the cost at the end of the day is a huge thing that, especially after this year is going to come up. What did it look like last year? And now we're going back? And I think there are a lot of brands that are going to have to really look at that and evaluate, and that by necessity is going to change things up. Where do we go? Where do we allocate these dollars? But at the end of the day, people love to go to. And it's a great place to have a brand presence. So I don't think it's going anywhere. I just think it's going to look a little different. Let's talk a little bit about sustainability. That's another thing that seems like we're walking the line of creating a bunch of stuff and calling it sustainable or creating the same stuff, what can we do about that? I think it starts with the term itself. I think we're getting desensitized to the term sustainability because it's so broad. What does it mean anymore? What I've heard lately is this, if we're creating something, whatever it is how could that be sustainable? Take LIVSN, I've chatted with Andrew and it's fascinating to hear his thoughts on it. Cause he's just straight up and I know he doesn't have 500 skus and that's by design. But how do we cut some of the products that just don't need to exist in the first place and stop making stuff? I love new stuff, I love it when our brands launch new stuff that's music to our ears because we didn't get to go out there and talk about it. But at the same time, from a sustainability standpoint, it's tough to continue to do that cycle. And that's a hard conversation to have. Can it ever be successful? Can we call it sustainable? Maybe we start talking about something else, responsibility or whatever that is that takes a different, more realistic tack about if we are creating a bunch of products, whatever those products are at the end of the day, will they ever be sustainable? What other outdoor activities do you still do? I'm a huge cyclist. I do road, gravel, and mountain biking, and I just absolutely love that. That's my kind of day-to-day thing. It keeps me feeling great. I run if I have to if I don't have a bike but then skiing, I do Downhill and Nordic. I started doing backcountry last year. Do you have any advice or suggestions for folks wanting to get into the outdoor business? I'm looking at the skills more than necessarily the experience in our industry. If you can write, if you can communicate, if you get what we're doing, then that's more important and worked in the outdoor industry before. I think and I think for employers, we should be more open to hiring people outside the industry for sure. I know it's tough you get someone with great potential, coming from a similar brand or agency, and that's very appealing. But I do think there are a lot of people who want to be in this industry that would be fantastic. They just don't have experience in what would qualify, roughly as outdoor experience. But I have no problem, in fact, I think it appeals to me for someone that's really excited and wants to be part of this. What's your favorite outdoor gear purchase? Under a hundred. Hacky Sack This probably nails me as a quintessential Boulder kid, but a hacky sack. I have a $10 hacky, and it travels well, it's small and it is just the source of more fun. Whether you're traveling or backpacking or at the campsite or wherever it's just great. You bust it out, people start playing other people join. It's just a riot. Follow up with Matt Email: Twitter  Instagram Snippets 02:56 - 03:29 Matt's Introduction to the Outdoors 27:21 - 27:58 Matt's advice for those folks looking to get into the Outdoor Biz 29:33 - 30:04 Matts favorite piece of gear under $100

    Black Folks Camp Too with founder Earl B. Hunter Jr. [EP 290]

    Play Episode Listen Later Aug 24, 2021 39:47

    Welcome to episode 290 of The Outdoor Biz Podcast with Black Folks Camp Too founder Earl B. Hunter Jr. Earl and I talk about his career with Sylvan, how he got into the Outdoor Biz, and their mission to increase diversity in the outdoor industry by making it easier, more interesting, more familiar and more fun for black folks to go camping. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes   Black Folks Camp Too   International Procurement & Distribution, Inc   Sylvansport   Outdoor Economy Conference   Unity Blaze   Digital Education Initiative   Leave No Trace   South Carolina State Parks   North Carolina State Parks   Oboz   RVIA: RV Industry Association   RVDA: The National RV Dealers Association   Connect with Earl   Linkedin   Twitter   Instagram   Facebook   Snippets 01:54 - 02:21 Earl's First Sales Experience 04:37 - 05:05 Earl's Unique Connection to Sylvansport [EP 290] 33:55 - 34:25 Earl's advice for those looking to get into the Outdoor Business.

    Atlantic British Vice President David Newey tells us about his roles with a broad sector of well-known consumer brands [EP 289]

    Play Episode Listen Later Aug 17, 2021 32:56

    Welcome to episode 289 of The Outdoor Biz Podcast with Atlantic British Vice President of Business Development and Growth David Newey. We talk about how a guy from Sony Pictures and Krispy Kreme moves on to Valspar, Primaloft, and now Atlantic British. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes David's introduction to the Outdoors I grew up in the Adirondacks basically. It's sort of the foothills of the Adirondacks in Saratoga Springs, New York. And as far as an introduction to the outdoors in general, that's how we grew up, camping, we grew up, dirt biking and off-roading and all kinds of sports in the summer. And then lots of winter sports skiing, ski racing, that kind of thing. Sony Pictures Krispy Kream Valspar PrimaLoft Atlantic British Land Rover The Land Rover Offroad Driving School David's advice for folks wanting to get into the Overlanding business These are lifestyle businesses, you have to want to eat, sleep and play in this world. I think it benefits those who are authentic. I would look for what makes you want to get out of bed in the morning? What are you passionate about? Because you're going to be dealing with those people and they're going to see right through you. So, I would say follow your passions and look for those companies and segments that cater to that and dive right in. I mean, there's really no better way. David's favorite books Business Books Favorite piece of outdoor gear under a hundred dollars any knife from Columbia River Knife and Tool Company Black Diamond Moji Lantern Follow up with David Linkedin Atlantic British Facebook Instagram YouTube 02:35 - 03:01 Intro to Outdoors 06:02 - 06:48 How David developed his career 22:58 - 22:38 Advice  

    Ibex GM Bonie Shupe tells us about the great new things happening with Ibex [EP 288]

    Play Episode Listen Later Aug 10, 2021 27:56

    Ibex GM Bonie Shupe tells about her Independent design work, traveling with the family bluegrass band, the great new things happening with ibex, and running to fish. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes How were you introduced to the outdoors? I grew up traveling around in a family bluegrass band, and so we spent a lot of our time traveling all over the United States and camping at different bluegrass festivals. And my first experience in the outdoors that I remember is trying to catch fireflies because it was so foreign to me. I grew up in Utah and we were traveling back in the south. And so the fireflies were really, probably the first outdoor experience that I remember. But the one thing that we did do every year, that's probably my first outdoor adventure was backpacking in the wind river and camping. Do you play an instrument? Yeah, I grew up playing the fiddle, playing the fiddle, and clog dancing is what my parents had in store for me. And I also play the bass and the drums. How did you get into design? I've always been a visual designer and I've always been really interested in apparel. I think I just followed my passion to get here. The idea of combining fashion and function has always been something that's really helped me become where I become an outdoor apparel designer. And you've had your own studio for a long time, too. What inspired you to go that route? I started independently right out of the gate. I had done graphic design in the outdoor space for a long time before basically following my passion for fashion. And because I was doing graphic design before, I decided that I really needed to follow my passion too. Design outdoor, and activewear for the outdoor industry. Then I went back to school and once I finished school, I just followed my connections and ended up getting to design apparel in the outdoor space. I've always really enjoyed working for myself and having my own creative schedule.  How did you get involved with Ibex? I was a huge fan of Ibex for a lot of years. So as an apparel designer, one of my biggest ambitions is to combine fashion and function, to reduce consumption. And when you create apparel that can easily slide from the outdoor space into cities and travel, you're really able to create these multifunctional pieces and reduce consumption overall. And I think of IBEX as City to Slope before it was cool. They were always creating that. I was just a huge fan and they were always innovating wools. So they're like the original wool innovators. And I remember IBEX as being like the first to innovate wool seamless. They did wool air, they did clima-wool, they did wool denim, right before they went out of business there was the Pursuit Jacket that was a hundred percent Merino wool rain jacket. But even when they started, I have this boiled wool jacket that is so warm and yet, so uniquely set stylish that it's one of my favorite pieces. I like I'm really obsessed with wool. And I think there's this underbelly crowd of wool enthusiasts who love IBEX because they were wool innovators and I'm one of them. What, what are some of the learnings you've had in resurrecting the brand, does anything stand out? I would say that balancing small batch, no waste production with demand is a huge thing that I'm working through. I really believe that every garment of Ibex needs to find a good home and I don't want to make so many products that we have to put them on sale. That's not, it's not a sustainable way to run a brand. And so that balance, finding that balance between demand and small batch production and making sure that everything is just beautiful and top quality has been hard to get to. So we've really been focusing on inventory planning. What has been the toughest challenge of rebuilding relationships? I've had to clear the air. There are customers who loved IBEX and they didn't want to see a change. They were burned when IBEX pulled out of their wholsale partners. And I'm working on rekindling and building those relationships and then even re reconnecting with suppliers has been a huge challenge when Ibex went out of business, all those connections where we're pretty much dropped at the time. And so it's been like reaching out and saying, Hey, we're back in business. And everyone's just been a little wary, but I feel like slowly but surely I think people who have worked with the brand have found us to be authentic and really wanting to build IVEX back to where it was. Do you have a favorite style from the current lineup? I wear the Woolies Tech Top pretty much every day. And then with a pair of Joggers, that's my go-to. What outdoor activities do you get to participate in? I really enjoy endurance and being strong in general. I try to keep a really good base so that I can do whatever I want during the year. I think in my friend group, I'm known as the solid buddy. So when my friends get wild ideas, they know that they can count on me to be a member of their team on anything they do. I do a little bit of everything. I'm that Jack of all trades master of none. I think the latest thing that I've been doing that I just absolutely love is because I live in Netherland and I have a bunch of trailheads with lakes. So I bring my fishing rod and I like to run to fish. Do you have any suggestions or advice for folks wanting to get into the outdoor industry? I would say that you need to let your passion be your guide. This is an industry that you don't get into to make money. You get into it because it's rewarding. It's an industry that you want to be in. So think about what part of the outdoor industry you love, what really drives you as a person, and then if you follow that, I think the rest will follow. If you were able to hang a huge banner at the entrance to one of the outdoor shows, what would it say? "Buy less, buy better" I want that to serve as that mantra for Ibex, but it's also a recommendation for the entire show. I think that's what the outdoor industry should be built on, the idea of fewer higher-quality things. Do you have any favorite books or books you give as gifts? Still Life with Woodpecker by Tom Robbins Getting to Yes: Negotiating Agreement without Giving In by Willian L. Ury and Bruce Patton What is your favorite piece of outdoor gear? A long-sleeve Merino and Merino socks Get 10% OFF Ibex Apparel use code outdoorbiz10, that's outdoorbiz, then the number ten. Follow up with Ibex Ibex insiders Facebook group Instagram Facebook 01:43 - 02:31 Intro to Outdoors 20:55 - 21:25 Advice 22:03 - 22:34 Banner

    LOWA Boots, delivering Tradition and Innovation since 1923 with US General Manager Peter Sachs [EP 287]

    Play Episode Listen Later Aug 3, 2021 47:20

    Welcome to episode 287 of The Outdoor Biz Podcast with LOWA General Manager Peter Sachs, brought to you this month by Wolfgang Man & Beast, Collars, Harnesses, Leashes, and More. Peter began his Lowa tenure after Werner Riethmann lured him away from Raichle and has been with LOWA for over 25 years now. We talk about their many years of success, distribution efficiency and more . . . Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Peter's Introduction to the Outdoors I probably was introduced to like most kids. I was in Scouts and that taught me how to go camping. I rode a bike to get places when I was a kid and bombed around that way. And they learned how to ski by joining the middle school ski club, riding the bus one day after school, each week in the winter. And all of the normal ways that kids get exposed to the outdoors, or most kids anyway. Connection to LOWA Boots The gentleman in Germany, who is the CEO, Werner Riethmann had been the president of Raichle in Switzerland. And he left Raichle in 1993 and moved over to LOWA shortly thereafter. I used to run into Werner at trade shows, the early outdoor retailer shows in Reno and the SIA shows in Vegas. And he kept saying, hey, come work for me at LOWA. And he and I went back and forth for a couple of seasons and finally, in early 96, we found a path to make that happen. Early retailers: Climb High, Adventure 16, Hudson Trail Outfitters Blue Ridge Moutnainsports What do you attribute their long-term or longevity? Product is number one, two, and three. And I think they've just always stayed focused as a mountain group company. They've never tried to branch into backpacks or trekking poles or clothing or any other products that all of our customers sell. And we've had lots of opportunities, in the time that I've been with the company to either license the brand or, or distribute other products and so on. But LOWA has always just stayed focused on boots for mountaineering and trekking and being outdoors. And I think that's really the key to why the brand has succeeded. That focus. The other thing I think that's always been really important is the brand is privately held. And so we look 2, 3, 4 years out all the time. We're not always concerned with this month or this quarter's sales performance. And that kind of perspective allows you to weather some highs and lows. Your operational excellence really helps drive distribution efficiency, tell us about that. It's a German company, they're organized. They cross their T's, they dot their I's, everything's in a row or a column they're organized. They've had to adapt to get a container. You'd call on a Monday and it's there on a Thursday or something. And now we're calling four or five weeks in advance for those. The shoe isn't even built, but they know that the plan is to build X and each week and they know that they need containers and four or five weeks out and they've reacted accordingly. Sometimes those containers show up and sometimes they get delayed a couple of more days. Here we're pretty well dialed in. Everything in our warehouse is barcoded scanned and organized. We can't afford in the United States to have warehouse guys running in circles, looking for products, when a container arrives, it gets put away relatively quickly, and then it gets picked, packed, and shipped to our customers again relatively quickly. And you guys have done a lot of work to become energy independent. Tell us a little bit about that. So again, with owning all of these manufacturing plants, we use a lot of energy for all the machinery that's required. In Germany, they've put solar panels on all the roofs of the buildings. They put solar panels over the car parking lots. And so that is completely energy independent or at least 99%. We feed it back into the grid and then buy consistent and energy from the electric company. There are plans, and I honestly don't know the current status because I haven't been there now in almost two years, but there are plans to roll that out into the Italian and Slovakian facilities also. But at least for those facilities, now we buy only renewable energy. You go to your electric company, You say, I only want to buy solar, wind power generated energy. And we can do it here too in a lot of parts of the United States and they charge you a premium to guarantee that's what you're getting, but it's one of those things that's the right thing to do. You guys have a really great resell program and it's all done in Europe. Tell us about that. So we used to have customers with our trekking boots, come to us and say, Hey, can I get these re-soled? And we referred them to some of the cobblers here in the United States that said they could re-sole boots. And then we started to get some complaints because the soles they were putting on were nowhere near the same kind of quality as to what the boot had originally. So the shock absorption was different, the flex was different and the weight was different and negatively different in all those regards. So we went back to the Germans who I always knew had a repair facility at the factory with all the same machinery and factory-trained technicians. And we started sending boots back probably seven or eight years ago, and it was purely a word of exercise and you had to know the secret code. You know, customers would call us or send us an email and say, Hey, how do I get these re-soled? I discovered that in 2019, we're sending back like 50 or 60 pairs a month. And so we put it on our website and now we're almost double that number per month. We, re-soled about 16 or 17,000 pairs of shoes last year, I think our number was about 750. But we put back on an original outsole, midsole rubber rand, or tow and heel bumpers where appropriate, repair any stitching or hooks on eyelets that have been damaged. We can patch holes in the heels. People have worn through the inside lining on the heel, then they put new footbeds, new shoelaces, and treat the outer leather and materials for waterproofing and rehydrate and reinvigorate the leather. And now we're sending loads every month back to the factory. We send it by ups. Then they put the finished product back on a container to us. So it takes about three months typically. And that's what it was taking to send your boots domestically to a local cobbler. And we do all that for $125. Customers love it because now they have a three or $400 that they just got a second life out of for a hundred and twenty-five bucks. What outdoor activities do you participate in? I hiked more in the fall than I do this time of year, this time of year, I'm spending more time on the bike. In the winter I ski, but yeah, I try and get outside a couple of days a week. Do you have any suggestions or advice for folks that might want to get into the outdoor biz? That's actually really hard right now because there are not a lot of young people that stick with it. I think really it's somebody who has the passion for outdoors. They have the passion for products, whether it's clothing or footwear or hard goods, or whatever, pursue that passion. Don't be afraid to take that entry-level job and take that crappy paycheck and stick with it. Show you've got some glue on your feet, stay in that job, and stick with it. And I think that's what it takes in today's world. It is not easy for sure. I think that as company and retailers I think we are equal in this, we have to find ways not to pay minimum wage, but to pay significantly more than that. And I think that when I read that the Targets and the Costcos and the Amazons are paying 15 bucks an hour. That it's really bad if a specialty shop that's selling really expensive gear and clothing and so on, if they can't match that or better, it makes it tough. My warehouse guys make significantly more than that, $15 an hour. We have very low turnover. They get a great paycheck. They get a nice healthcare program that the company pays 80% of, they get a matching 401k, paid vacations. And those are the kinds of things, whether you're a warehouse guy in a company like ours, or you're a shop kid and in a outdoor store or ski shop or something, You need to offer those kinds of things to your employees, and you need to be creative on how to do that and get creative about it. Cause it's, I realize it's tough. Everybody's got their expenses and things that the employees keep the whole thing alive. That's where the rubber meets the road and the better your employees feel about the job and the better the job they're going to do. What's your favorite outdoor gear purchase under a hundred dollars? I have a couple of things that I take with me almost all the time. I've always got a buff, and I've always got a good Day Pack that's got a couple of different pockets. I've got a couple of different water bottles that I use for different things. I have a water bottle that if I fill it with ice and water, I know it's going to stay cold all day. And I think it's those accessories that really make and break a lot of the experiences, you know, and it's also finding these things that just work for you. And all of those are less than a hundred bucks. Follow up with Peter Linkedin LOWA Boots Instagram, Facebook, Twitter   01:33 - 02:04 Intro to Outdoors 02:57 - 03:47 Connection with LOWA 35:06 - 36:00 Advice for folks that want to get into the outdoor    

    Outdoor Retailer is coming back to Denver with Outdoor Retailer Senior Vice President and Show Director Marisa Nicholson [EP 286]

    Play Episode Listen Later Jul 27, 2021 24:27

    Welcome to episode 286 of The Outdoor Biz Podcast with Outdoor Retailer Senior Vice President and Show Director Marisa Nicholson, brought to you this month by Thrive Market. Marisa tells us about her experience as Show Director and how they've navigated the pandemic and are excited for the Outdoor Community to get back together in Denver. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Marisa Nicholson Outdoor Retailer How Marisa got introduced to the outdoors When I was five I was first introduced to skiing and grew up my whole life snow skiing, and moved to Northern California at a very early age of seven and spent many summers up in Tahoe, camping, fishing obviously skiing throughout Utah. We also grew up in Folsom and near the American River and we'd go rafting, boating on Folsom lake. So pretty much as many outdoor activities that we could possibly do, we would do throughout the year. You've seen some pretty significant growth in the industry. How has that shaped the Show? I started in 2003 and the show was in salt lake city at the time and it was actually really male-dominated and lacking a lot of diversity. I remember there were sayings like shrink it and pink it and everything seemed very traditional. Over the years we continue to grow and ultimately we outgrew the salt palace as more brands and retailers were emerging. There's been a lot of blurring the lines between what was considered traditional outdoor. We introduced Venture Out, which really helped to bring in that modern, outdoor element. And I think, for me, what's exciting is that next year we're going to be celebrating our 40th anniversary and this is going to help, bring everybody back together, celebrating why we enjoy the outdoors so much and really helping to embrace the value of the human interactions again. What is it about the show that makes it so special and valuable for the outdoor committee? First, I love that you started the question by mentioning how many years you've been coming to the show because I recall every show that I go to, somebody will be like, this is my fifth show. This is my third or fourth show. So people love to say how many shows that they've gone to. It's like a badge of honor, and it's so fun. When somebody says it's our first show. Oh, wow. Like you want to live vicariously through them. But I think, for me, there's just a certain magic that happens. Each year when the industry comes together it's really hard to quantify. So how's the Summer Show shaping up? People are obviously ready to get back together in person? Are they going to be so excited to see each other that they're going to, maybe lose focus on business, or what do you think that's going to be like? There's a real dichotomy where we have incredible support from retailers that are ready to get back to meeting face to face. And, if you think about it, they've been on the front lines during this past year meeting their customers face to face. So they're ready for this. On the other hand, there's still a lot of travel restrictions affecting both domestic and international brands, which are making it difficult for them to meet this year. That goes back to what I was saying before about this summer looking different. But for our team, we've been just super focused on how do we create an event that meets the needs of those brands and those retailers that can meet now. And how can we provide value to their businesses while still creating a safe environment for everyone to gather? I was reading about the new Base Camp and Fresh areas of the show this year. What was the inspiration for those two zones? Base Camp is it's the outdoor lot that's been used for several events across the street from the convention center. And so we wanted to be able to provide an outdoor space for people to meet up, grab a bite to eat, and have an area to host some of our evening events outdoors. Fresh is an idea we've actually had for a while. It's a dedicated space that will be on the show floor and it's really highlighting first-time exhibitors. And we have over 125 new exhibitors for this show. But we had a jury selection to select highlighting brands that would fit into this area to provide an opportunity for retailers and journalists to truly discover new, which is such an important part of the show. Venture out, debuted with a lot of enthusiasm a few years where you think a few years ago, do you think the same thing will happen for these two? Yeah, definitely. Venture out has continued to thrive. It's obviously a destination for everyone at the show and it's a great space to see the latest in modern and outdoor trends in the outdoor. For this summer we have over 30 exhibitors featured in venture out. So there'll be a great area again to convene. And our hope is for the Fresh zone to continue to have that same opportunity to give new brands, a bigger platform to stand out. How are others using this show instead of actually writing orders? Retailers are looking for at once products to fill their shelves. And we've seen the demand for outdoor gear, obviously, we were just talking about that. Also combined with the supply chain issues. I think that this August show provides an opportunity for retailers to connect with brands and again, to have those discovery moments to find, the products that they need. Also August does hit at the end of a traditional buying season. What is your favorite outdoor gear purchase for under a hundred dollars? I'm going to have to say my camp chair from travel chair. I really take it everywhere. It goes to the beach camping and to the baseball game. Is there anything else you want to ask or say of our listeners? Yeah. I would say we recognize the world has changed this past year and going forward there may be a need or a want to make changes in the way people show up at the show. Our team is here to support our community as we transition through this year. I think that the outdoor retailer team is a bunch of outdoor lovers. We're biking, surfing, camping, skiing, paddling, backpacking, wakeboarding, you name it. We're out there doing all of those activities and we're so excited to see all the latest gear at the show, just like everyone else. I would say last, we're here to support this industry and we want to help tell brands and stories, and we have different outlets, whether it's our outdoor retailer magazine or the daily at the shows, just reach out to us and let us know how we can help you, get your story out to the community. Follow up with Marisa and Outdoor Retailer Website Facebook Instagram Twitter LinkedIn YouTube Snippets 1:30 - 2:00 Intro to Outdoors 3:07 - 4:01 Growth impacted the Show 17:08 - 17:58 Mentors

    TAXA Outdoors, Mobile Human Habitats built for adventuring with President Divya Brown [EP 285]

    Play Episode Listen Later Jul 20, 2021 45:47

    Welcome to episode 285 of The Outdoor Biz Podcast with Divya Brown, President of TAXA Outdoors, brought to you this month by Thrive Market. Divya tells us how she went from the corporate world to the outdoors and how TAXA strives for innovation at every step of the design and manufacturing process, to be a sustainable corporate citizen and lead by example in our industry. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show notes TAXA Outdoors About TAXA Divya Brown Garrett Finney NASA Public Lands Divya's suggestions or advice for folks wanting to get into an RV We have a real user group and you can go there and you can learn about the product, understand it, Divya's favorite book Start with Why by Simon Sinek Divya's favorite piece of outdoor gear under $100 Camping Chopsticks from Snow Peak One more thing from Divya We really enjoy sharing outdoor experiences, really understanding why people get outside and how it's important to them. And what meaningful experiences they are having out there, And how do we facilitate that and make it better? I think that's really why we're here and enjoying each other's journey is really the fun part” Connect with Divya and TAXA Facebook Instagram YouTube Snippets 03:30 - 03:44 Intro to Outdoors 12:49 - 13:50 Why Taxa Outdoors? 43:51 - 44:14 One more thing from Divya

    Sustainable, Convenient and Ethical Coolers insulated from Coconut Husks with Nutshell Cooler Founder David Cutler [EP 284]

    Play Episode Listen Later Jul 13, 2021 36:55

    David contacted me a few months ago with a story I knew I had to share with Outdoor Biz listeners. He tells us about The Nutshell Teams' mission to replace plastic with natural, up-cycled materials and how Nutshell Coolers are Designed to last years, not millennia. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Nutshell Coolers David Cutler Intro to the Outdoors I grew up in Seattle, so I really didn't have much choice in the matter, just kind of in my blood. My parents love cross country skiing, for example. And as kind of a punk kid, I, therefore, hated cross country skiing, but to go cross country skiing from Seattle, you have to drive right by the downhill ski area. And the first time my mom let us out early to go downhill skiing instead of cross country skiing and going fast and going off jumps and stuff, and I was pretty much hooked. Stanford Design School Conservation NGO Rare The Sulu Sea Lubang Island What is a Nutshell Cooler It's this Easy breezy cooler. You can throw it over your shoulder and get out there for your picnic, but it also works for a weekend of camping and it just looks great and has this very obvious, tangible material story attached to it. It's really the 30 coconut husks that go into every single cooler. Suggestions or advice for folks wanting to launch their own ideas First of all, I'd say just do it. It's a great time to launch something new. It's the outdoor industry that feels like it's a super exciting growing segment. People are getting into it. And I have to say on a personal basis, it's been a very welcoming and collaborative space to enter. It's not true for every industry, but we've gotten such a warm and helpful welcome from the broader industry. Favorite piece of outdoor gear under a hundred dollars. A company out of Seattle called Grayl makes this portable water filter for under a hundred bucks. I have one of these two and it's literally a lifesaver, but it's also just this functional, simple piece of outdoor gear that I think everyone should have. Do you have any favorite books? Encounters with the Arch Druid, Coming into the Country, Overstory by John McPhee Banner to hang at the entrance of one of the outdoor trade shows "you have to choose it's either nature or plastic" Connect with David go to to get on our email list Snippets Intro to Outdoors 01:25 - 01:49 What is a Nutshell Cooler 23:31 - 23:50 David's Advice 27:06 - 27:32  

    Outdoor Prolink, Where Authentic Outdoor Pros Get Their Gear with founder Gareth Richards [EP 283]

    Play Episode Listen Later Jul 6, 2021 28:58

    Outdoor Prolink connects outdoor professionals with the best outdoor brands. Those people are guides, instructors, search and rescue, people who work in retail, work for the outdoor brands, etc. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Lowe Alpine Mountain Smith The Teifi River Prescott College Cornell University NOLS What outdoor activities do you guys participate in you and your family? "I still rock climb with a bunch of buddies, paddle a little bit, not as much as I used to and mountain bike and ski." Gareth's Advice to get into the Outdoor Industry "Do your homework, and align yourself with brands, with companies who have the same values as you." Gareth's favorite piece of outdoor gear under a hundred dollars. Grayl water purifier Follow up with Gareth Linkedin Outdoor Prolink Facebook Instagram Twitter Vimeo Snippets 02:06 - 02:29 Gareth's Introduction to the Outdoors 04:02 - 04:18 What is Outdoor Prolink? 25:22 - 25:36 Gareth Richard's Advice to get in the Outdoor Industry

    Jason Garcia, New Oceans Digital founder tells us how Customer research and A/B testing builds better products and customer experiences [EP 282]

    Play Episode Listen Later Jun 29, 2021 31:00

    Jason is a trail runner & founder of New Oceans Digital an outdoor industry marketing agency. He's going to tell us about their work and what inspired him to start a marketing agency. Brought to you by Coalatree. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes New Oceans Digital Jason's Introduction to the Outdoors So as a kid, my family would take road trips across America, visiting some of the national parks. And, these, weren't your typical road trips where you're going maybe a day or so away, or maybe even staying in state. If you're in a big state like Texas many of our trips logged five, 6,007,000 miles. Jason's Favorite National Park Denali National Park About New Oceans Digital I help outdoor brands radically improve their website performance so that they can make more money online by converting, existing website visitors into customers. 1% For The Planet National Parks Foundation Jason's Outdoor Activities Trail Running, Mtn Biking, Snowboarding Jason's Favorite Books Turning The Flywheel and Good to Great by Jim Collins The Four Agreements by Don Miguel Advice Help people in public as much as possible. And you do this by just providing value in whatever field of expertise you have. So just help people, if you're, if you're a marketer, if you're a designer, whatever, just help people in public as much as possible. If you're feeling a bit shy or nervous, just rip the bandaid off and dive in. I'm not naturally an extrovert, at least I don't see myself that way, but, I would say that if you're passionate about the outdoors and you want to work in this industry, there are people out there who want to definitely help you along the way. Jason's favorite piece of Outdoor Gear under $100 Solomon hydration vest Jason's Offer for Outdoor Biz Listeners Get a growth audit of your site to get instant clarity on how to grow your revenue online. Including: 1. Personalized video on how to fix your landing page or checkout flow. 2. Get a detailed and prioritized action plan. 3.  A 30-minute strategy call. you can pay a low price of only $40 bucks instead of the regular $300 for it, OR get it for FREE by making a donation of any amount to the National Park's foundation. So you can make a donation for five bucks, 20 bucks, a hundred bucks, whatever it is. Go to: Follow up with Jason Linkedin   Snippets 01:36 - 01:54 Jason's Introduction to the Outdoors    04:42 - 04:53 Why Jason works with Outdoor Brands 23:45 - 24:03 Jason Advice to get in the Outdoor Industry

    Campouts or Dinner On the Patio, Brooks Hansen from Camp Chef tells us how we can Cook It All [EP 281]

    Play Episode Listen Later Jun 22, 2021 22:41

    Brooks Hansen from Camp Chef tells us about his first outdoor experiences, some of the great technology Camp Chef is bringing to grilling and smoking meat, and a few tips to improve your grilling game. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Camp Chef   Camp Chef YouTube   Boy Scouts   Smoke Control   Wood Pellets   Cast Iron Top 3 Tips There's a lot of different things. I would say one of my number one tips is don't overcomplicate it. It's as easy as you want it to be, especially with a pellet grill and you're talking, smoking tips, and grilling techniques. There's no reason to over-complicate and overthink it. It's as simple as a set and forget it, follow some of the recipes, there are some really simple ones you don't need to over season, but seasoned liberally, if that makes any sense. It's kind of an Oxymoron. So if I'm doing like a reverse seared steak or something, I'm doing salt and pepper, I'm going to that meat's going to soak up and draw a lot of that salt. So I'm going to season it pretty liberally. But I don't need to add like 15 other seasonings. Sometimes people get all caught up on a little, add a little bit. Sometimes it ends up being more work than it's worth. And then time and temperature are probably two of my major tips when you're smoking. know your time and know your temperature. Things get done, I've had briskets get done in 20 hours and I've had brisket get done in 10 hours. So you just gotta know where you're at in your cook and know what the temperature's doing and just keep a close eye on it. And the cool thing is you can do that from your couch, wherever with a wifi controller. Favorite piece of gear under a hundred dollars Camp Chef Carving Set Klymit Pillow Follow Brooks and Camp Chef Email Brooks: YouTube Facebook: @campchef  Instagram: @campchef Twitter: @camp_chef   Snippets TUE 01:44 - 01:57  Brooks Introduction to the Outdoors WED 07:30 - 07:47  Brooks Favorite Wood to Smoke with THUR 11:18 - 11:26  Brooks Tips for smoking meat

    The Big Gear Show with Sutton Bacon and Kenji Haroutunian EP 280

    Play Episode Listen Later Jun 15, 2021 34:41

    Sutton and Kenji tell us how the idea for the show came to life and some of the coolness we'll see in Park City this summer. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes The Big Gear Show Darren Bush Kenji Consults Nantahala Outdoor Center Outdoor Industry Association Lance Camisasca Outdoor Retailer The Outdoor Press Camp Paddlesports Retailer Rutabaga Paddlesports A16 John Mead Park City Grassroots Outdoor Alliance Connect with Kenji and Sutton Facebook Instagram Linkedin   Snippets 04:11 - 04:26 More curated, More focused events 09:31 - 09:12 Inspiration for an Outdoor Show Outdoors 11:27 - 11:47  The Demo is Awesome

    Allied Feather President Daniel Uretsky bringing us sustainable, comfy, warm feathers for our jackets & sleeping bags [EP 279]

    Play Episode Listen Later Jun 8, 2021 27:34

    Daniel and I talk about how Allied got started, how he got involved, and the great work they do to bring us all those sustainable, comfy, warm feathers for our jackets, sleeping bags, pillows, and comforters. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Allied Down and Feather Daniel Uretsky What was the motivation to get a law degree? Great question growing up. It's just something that always interested me. I never really necessarily planned on going into the Down business. I liked the idea of being a lawyer growing up as a kid, I was very inquisitive. One of those kids that asked a lot of questions and my teachers were always telling me it'd make a good lawyer. I guess I had a habit of cross-examining. So it was just something that always appealed to me. I know it kind of sounds funny, but I grew up reading John Grisham books and I love those stories, so yeah, it's just always really appealed to me in the family. Animal welfare standards Supply chain animal welfare standards, ensuring that all the down being bought was coming from sources where there was no harm to the animals. RDS- Responsible Down Standard TDS- Traceable Down Standard Track my Down The hangtag and sewn label will have a lot number, and also a QR code. So either you can scan the QR code with their phone or they can go to the website,, enter that lot number with the unique code. You can really learn a lot about the down, traceability is a huge component, but also education around the quality of the down and other things like how to wash your down product. Suggestions and advice for folks wanting to get into the outdoor biz. Yeah, I find it to be a very open industry. I find that to be very welcoming and collaborative. I would say that for people that really want to get in, if they're willing to learn their way up, I think I would say, just go for it. I can't necessarily recommend the best study programs to get schooling. I don't know that being a lawyer is the best way. But I would say go for it. It's just been a great learning experience for me. And like I said, I find it to be a very collaborative industry. Favorite piece of outdoor gear under $100 Handlebar Phone Clip Favorite Books my fun reads are from Daniel Silva Greenlights by Matthew McConaughey Morality by Rabbi Jonathan Sacks   Snippets 01:36 - 1:47 Motivation to get a law degree 03:29 - 03:46 Getting into the family business 20:57 - 21:10 Advice on getting into the Outdoor Business

    Wild Tribute began as a small spark of wonder and ignited into a burning passion to honor National Parks and Public Lands [EP 278]

    Play Episode Listen Later Jun 1, 2021 27:11

    A small spark of wonder ignited into a burning passion to do something meaningful, something that matters for Parks and Public Lands thus Wild Tribute was born. We talk about that inspiration, the people behind Wild Tribute, how they get their cool artwork, and more. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Wild Tribute Ben Kieffner Brian Stowers Sean Stowers How Ben Got into the Outdoors I grew up in the state of Kentucky. It was always in the woods playing and in the creeks behind my home and playing with friends outside. And I think that just naturally spiraled into an affinity for being outside and then have the opportunity to move west and live in Denver for some time. That's what really, I think, opened my eyes to the mountain life and more or less just all the adventures that can be had. 4% to National Parks and Public Lands 4% of our top-line revenues, go back to organizations that support our national parks and public lands. And that's really why we do what we do. And so that's always been at the forefront of all of our decision-making and anything and everything we do, specific to a business strategy. Printed and Fulfilled in the US The product is primarily manufactured in central America and then it is finished in the United States. Predominantly it should be understood that we get the product, we source it, and then we manufacture it. But then everything is more or less printed fulfilled in the right here in the states, whether that's in Utah, where we're based or some of our partners are in California as well. Ben's thoughts on how we can educate new outdoor participants about the basics of camping and hiking? So we gotta do our part. Of course. So I think to answer your question, part of its repetitions, I think hopefully more people go out and it's not just this one experience. I think more often than not one experience takes you to another, but after one, two, three, four times, and these places that are striking you with inspiration and awe, I think it kicks in that, okay, I'm going to take care of this place a little better and clean up after myself. Advice for folks wanting to get into the outdoor biz. Just like any job, I think you've got to find you got to find a company or a project that you connect to and see where it takes you. And flexibility is obviously I think important for folks that are in an outdoor industry, so they can focus on what they love doing during most of the day, but they also want to recreate Because that's a big reason why I entered the industry in the first place. So flexibility is important, but at the same time, it's also a perk. Favorite outdoor gear purchase under $100 Arcade Belts Follow up with Ben Wild Tribute Email Ben: Wild Tribute Socials Facebook Instagram Twitter YouTube   Snippets 01:46 - 02:01  How Ben Got into the Outdoors 07:50 - 08:12  Wild Tribute gives 4% to National Parks and Public Lands 22:43 - 23:16  Advice to get into the Outdoor Business

    TAC Rentals let's you live the van life for a week or weekend then hand the keys back! [EP 277]

    Play Episode Listen Later May 25, 2021 46:03

    Travis and I talk about his inspiration to help more of you have great outdoor adventures. He tells us about his complete packages that allow you to live the van life for a week or weekend then hand the keys and gear back to him to be cleaned and prepped for the next adventurous folks. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Intro to the Outdoors I grew up here in Colorado. I was born and raised in Colorado Springs. And so kind of did everything you might expect a young Colorado kid to do growing up. I was out camping with my family and biking and fishing and hunting and just kind of were what we did. Fountain Valley School Crestone Needle Have Fun, Do Good Our program sets aside $5 for each day a customer rents a vehicle and puts it in our donation bucket.  That means every day you are out camping in the woods or skiing you are contributing back to the outdoors you are enjoying.  That is Adventure with Impact. We select projects and partners that align with our mission and fund them one at a time. Carbon Offset Fleet We have partnered with Colorado Carbon Fund to offset the carbon from our vehicles using regenerative farming practices locally to reduce our air pollution here. Electric Vehicle Discount Got an EV already? Great, send a photo of you with your vehicle and we will email you with the 20% promo code to be used when booking a trip. Outdoor Biz Listener Discount Get 15% off rental using code OUTDOORBIZ15 which will be good for any trips booked before June 1 (trip can happen later on) TAC Rentals Instagram YouTube Contact TAC Snippets 00:03:01 - 00:03:31 How Travis Got into the Outdoors 00:05:25 - 00:05:39 What does TAC Rentals do? 00:38:11 - 00:38:44 Advice to get into the Adventure Business

    Career Advice from Writers, Photographers, and Podcasters on getting into Outdoor Media [EP 276]

    Play Episode Listen Later May 18, 2021 46:06

    Do you want to get into the outdoor media business? Listen to the insights and advice from Outdoor Writers Association of America members Chez Chesak, Colleen Miniuk, and Kate Morgan. Start your Outdoor Media career today! Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   SHOW NOTES OWAA OWAA Website Facebook Twitter YouTube Contact OWAA Kate Morgan bykatemorgan Kate's Podcast: Roaring Earth Apple Spotify Connect with Kate Twitter Instagram Linkedin Colleen Miniuk Colleen Photography and Writing Dear Bubbles Workshops and Speaking Engagements Colleen on The Outdoor Biz Podcast EP 239 Connect with Colleen Facebook Instagram Linkedin Chez Chesak Facebook Instagram Linkedin Chez on The Outdoor Biz Podcast EP 052 EP 235 Please give us a rating and review HERE   Snippets 00:15:28 - 00:16: 05 Advice- Kate Morgan 00:31:32 - 00:32:01 Advice- Colleen Miniuk 00:37:22 - 00:38:02 Advice- Chez Chesak

    Outdoor Retail Success Stories with Bill & Paul's Sporthaus, Medved Running, and EnvoyB2B EP 275

    Play Episode Listen Later May 11, 2021 32:05

    Finding Retail Success in 2021 with John Holmes from Bill & Paul's Sporthaus, Mort Nace, General Manager with Medved Running & Walking Outfitters, and Matt Dobrowolski, Sales Executive from EnvoyB2B. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Finding Retail Success in 2021 with John Holmes from Bill & Paul's Sporthaus, Mort Nace, General Manager with Medved Running & Walking Outfitters, and Matt Dobrowolski, Sales Executive from EnvoyB2B. Brought to you by  Show Notes Bill and Paul's Sporthaus Jon Holmes Meved Running and Walking Mort Nace EnvoyB2B Matt Dobrowolski Retain your existing customer base Brand Awareness Campaigns Curbside Pickup Virtual fitting Get your business online or tighten up your online business More email campaigns Interactive brand presentations Maintain Community Engagement Appointment based selling Engaging with new local partners Still need reps to be hands-on, the buyers still need that touchpoint Bill & Paul's Location and Hours Located at 1200 East Paris, just south of Cascade Rd.  Get Directions Here Phone: 616-458-1684 Fax: 616-454-4151 Email: Hours: Appointment Required for Equipment and Apparel Fittings Book Appointments Here M-Th 10a-6p   In-Store & Curbside Pick-Up Friday 10a-8p  In-Store & Curbside Pick-Up Sat  10a-6p     In-Store  & Curbside Pick-Up Sun 12p-5p     In-Store & Curbside Pick-Up Medved's Location and Contact Info 3400 Monroe Avenue Rochester, NY 14618 Get Directions 585-248-3420   Snippets   00:03:01 - 00:03:21 Virtual Shoe Selling 00:20:34 - 00:21:14 Nemo Presentation 00:22:06 - 00:22:22 Still need Reps

    The Inspiration and Launch of Bike Hike Adventures with Founder Trish Sare [EP 274]

    Play Episode Listen Later May 4, 2021 34:44

    Trish tells us how In rural Thailand the seeds for BikeHike were planted, though she wouldn't realize it until years later. Now, 25 years after BikeHike Adventures' first official trip (in Costa Rica), BikeHike runs tours in more than 30 destinations worldwide…from their office in Vancouver  Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes  How Trish Got introduced to the Outdoors Sadly, my mother passed away at the age of 46. And she always wanted to travel the world. She always wanted to get out and do things, but she was raising a young family. And before she died, she said to me, Don't make the same mistake I made, go out and see the world now, because you never know what tomorrow holds. So when I turned 20, I decided I'd never been on a plane in my life. I was really shy and just didn't have exposure to anything, but I decided to move on a five-year trip, traveling around the world and my first stop was going to be Vancouver to work EXPO 86. I left for a five-year trip to travel around the world and that wasn't an active trip, but after my five years Traveling all over the world I came back to Toronto and immediately I got a job working for a tour operator who said, Hey, what do you think of going to Costa Rica on guide training? We'll train you on how to be a guide in Costa Rica. And then you can live in Costa Rica for the next two years as a guide. That was the first time I'd ever camped in my entire life. I started getting into rafting and biking and hiking, I thought, Oh my God, this is what I want to do with my life. I love it. Launching Bike Hike Adventures When I came back I said, I want to start my own company. How do I do it? And he put me in touch with somebody who allowed me to work under his umbrella and learn from the ropes of another tour company who took me under his wing. But there was. Yeah, there was a lot to learn and they're still are. Some of the things Trish learned It wasn't marketing, the marketing was something that I had to learn on my own. It was pretty much the operations of the trip. Pretty much I knew how to design, cause I learned that when I was on the ropes. Put it this way, when I was in the field, I learned everything in the field. So this was like learning what happens in the office. The putting the pieces of the puzzle together, getting the sales, getting the money, booking the insurance, booking the flight. Yeah, that's pretty much what he did. So I just worked under that umbrella. And then I actually moved a few years later into a bigger company and under their umbrella for another couple of years. And then that's where I learned a little bit more about more of the business aspect of it from the accounting and the IT, the database. They had a bookkeeper, a management consultant which is great because as a small company, just to be under that umbrella and learn from that. That was just so valuable. Trish's Advice to get into the outdoor adventure business I would say that it was so valuable for me to work for another Adventure travel company before I  started because like I said I learned what happened on the ground first. Start working as a guide but then make sure you also get in working in an office so you can see what happens on both sides of the coin. I love adventure travel and I love being out in the world, but it is just a small part of what I do because if I was gone all the time, it would be hard for the business to actually happen. There are so many other elements to it. So be prepared for that. Trish's Favorite Piece of Outdoor Gear Proviz Cycling, Running Outdoor, Lifestle Gear Book Your Trip and Gett $100 OFF Anyone who wants to travel with us up until December 20, 2022, we're offering a hundred dollars off per person, a hundred dollars US. Use the code outdoor biz 100 and we can apply that to your trip. BikeHike Adventures Facebook Instagram Twitter YouTube Connect with BikeHike Snippets 00:03:31 - 00:04:16  Intro to the Outdoors 00:04:36 - 00:05:20 Inspiration for BikeHike Adventures 00:28:21 - 00:29:10 Advice for Starting an Adventure Business

    The Tinkle Belle- where any woman can get out and GO! [EP 273]

    Play Episode Listen Later Apr 27, 2021 27:31

    The Tinkle Belle was designed by a group of professional, adventurous women from Northwestern Montana. Their mission was to create a product where any woman could #getoutandGO!  And only the perfect product would be good enough to release on the market. With the Tinkle Belle, women have the freedom to GO anywhere the men go. Let Peedom ring! Show Notes The Tinkle Belle If you have to go, you have to go. Guys just out, find a quiet spot, and pee, it's different for women. The main inspiration behind the product was just having to find somewhere to squat, to pee when you were having fun outside. Any woman can use The tinkle Belle while hiking, camping, road trips, on airlines, winter activities, boating, mobility issues, and in dirty restrooms. Take your Tinkle Belle with you everywhere to make life a little cleaner and easier when you have to go! Adyn's Introduction to the Outdoors I grew up in Montana, so the outdoors is something that's just inherently part of my life. Hiking, camping, boating, all of those sorts of things are something that we just do, maybe not on a daily basis, but on the weekends. That's something that we always try to take a part of when we can, it's right there for you. The Tinkle Belle Construction It's an injection-molded medical grade, plastic, silicone, and latex-free. It has two types of material in it, so that it's foldable, but it still has the back edge that's sturdy to use within clothing. It has anti-microbial and hydrophobic built into the plastics so that it sheds excess liquids. And then also it doesn't collapse when you put it into clothing. The Tinkle Belle Testing That process actually took just about two years. Which kind of surprised even me, because it looks like a simple thing to create, but to get those curves just right you have to get the dimensions, correct. And to get the materials chosen correctly so that they did what we wanted. It took quite a while. And at the time, just to get the engineering and communicate the engineering, not that it's just hard. There are curves involved. The engineers were men, to be honest, they couldn't relate. One of our Goals We knew we wanted a product that would help women. If there are other products that we can create that helps women, that we can add on down the line, that'd be awesome. So the Tinkle Belle has definitely become a brand and I hope that we can create other cool things that help women in the outdoors. How to Clean your Tinkle Belle If you have water, I just rinse a little bit of water through it. Or take something like a little disposable wipe and wipe it, or you can just wash it when you get home. It does have the anti-microbial built into the plastic. So it resists building, growing germs, and odor. So if you can't wash it I just fold it and then wash it when I get home. God Forgives Foundation Our foundation the God Forgives Foundation helps build and sustain orphanages and schools throughout the United States. Currently, they are in India, and we are looking to expand into other areas and help as many children as we can. Connect with and/or purchase Tinkle Belle The Tinkle Belle website Amazon Contact Facebook Instagram Twitter YouTube Snippets 00:01:38 - 00:02:00 Adyn's Intro to the Outdoors 00:03:38 - 00:04:08 The Product Inspiration 00:10:25 - 00:10:51 The Tinkle Bell Construction  

    Overlanding, Off-Road Gear, Mapping & more with Steven of Rugged Routes [EP 272]

    Play Episode Listen Later Apr 20, 2021 30:51

    Rugged Rocks & Rugged Routes provides off-road parts, maps communication equipment, and GPS accessories and high resolution maps compatible with Lowrance GPS units for Overlanders and Off-Road enthusiasts everywhere. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Rugged Rocks & Rugged Routes provides off-road parts, maps communication equipment, and GPS accessories and high resolution maps compatible with Lowrance GPS units for Overlanders and Off-Road enthusiasts everywhere. Rugged Routes Rugged Rocks Eagle Scout Lowrance Units Ocotillo Wells California State Parks Bureau of Land Management San Bernardino National Forest Arrowhead Johnson Valley Glamis California City Red Rock Canyon Spangler Hills Randsburg Rugged Rocks: Facebook Rugged Routes: Facebook contact Rugged Routes contact Rugged Routes   00:06:42 - 00:06:57 Inspiration for Rugged Rocks 00:25:52 - 00:26:22 Daily Routines  00:24:29 - 00:24:46 Advice

    Must have vacation planning with Mark Koep and [EP 271]

    Play Episode Listen Later Apr 13, 2021 33:28 uses video, data, and photographs to provide Tent and RV travelers with vital information to help them plan their vacations. And with over 40M Americans going camping every year, this is a must-use in trip planning. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Intro to Outdoors My outdoor experience has been long and varied. I originally started outdoors back when I was 13. I started mountain bike racing at a very high level all the way up to racing the world championships in 24-hour races. So I was always outdoorsy, but our introduction into the Camping and RV space happened about 12 years ago when my wife and I decided to sell everything we own, buy a fifth wheel and start traveling the country. And we weren't rich. We had student loan debt, the typical stuff, and just felt let's go adventure while we're young. And so we sold everything and bought this RV and headed out on this Epic adventure, traveling the country. How campground views came to life When we started traveling, we recognize that the biggest problem for other people that would want to travel like us was actually finding a campground. It's a real pain in the butt. So we ended up coming up with this crazy idea to launch a business called campground and focus on photos and videos of campgrounds and allow people to see it. And as we built that business up, we recognized that the next big problem in this industry, this being the outdoor hospitality industry is that a lot of the owners and operators of those businesses are not the most sophisticated business owners. They love the outdoors, they want to run a campground, but they don't necessarily know how to do all of that and really provide a good customer experience. And so we believe our mission is to help people get outdoors and experience camping and that if we could help these owners better operate their parks, that would create a better experience for the campers. So through that, we've focused all of our attention on that experience. And over the last year in COVID times we really ramped that up and we run a few organizations that basically have more members than any other association out there of RV park and campground owners. And we help them by just providing them tons of free content to run their businesses better. Another Mission Now the big thing for the outdoor industry is helping train all these new people on how to properly treat the outdoors. It's one thing to go camping, hiking, whatever. It's another thing to do it right. And there is definitely a knowledge breakdown there. And I think it behooves all of us to help. Help the newbies come along This actually goes back to 2020, one of the big things, this was through the efforts we've done. We're talking to the park owners all the time. And about early July we started getting feedback from the owners that they're seeing this massive wave of new campers coming in. And it was great for business, but it was driving them nuts because these people did not know basic camping etiquette there. I went to the owners and said, okay, what do you want to tell these people? And teach them to do. And so the owners laid out this massive list and we took it. We assigned it to our graphic designer and we created a tri-fold brochure and an infographic. And we put those out there for free. We just said, Hey, anybody, take them all we ask is that you leave our little campground views, the logo created by campground views, but you can put your own branding on it and share it. We also partner with a number of influencers to help them get the word out because the industry has changed and this is for all the outdoor spaces. There are so many voices that you and I may never have heard of, but the people that are in that space, like those people are idols. They're the type of personalities, the ones that get the information out. Helping them get the information out is is actually a really good way to educate the audience. Favorite Campgrounds We used to be able to easily say yes, and it was camping in Springdale, Utah, right at the base of Zion national park. That used to be like our best spot to go. But as we've traveled more and more, we have found that there are so many amazing, unique places that we no longer have a favorite. For example, we stayed in the Florida keys for a month, camped on sunshine key. And every day we're able to go out kayaking and in those blue waters there around the keys, but then that same summer, we spent a month outside of Acadia National Park, and we're able to go ride the trails. So that's one of the great things about camping and RV, in particular, is it allows you to go to these unique locations, actually stay closer to them than if you were in a hotel or whatnot, and really get to enjoy them. And there are so many places like you say, how can you have a favorite? They're all beautiful. New Project Traditionally, we've been marketers for campgrounds and RV parks. So we help them get people in their parks. And through that experience, we have found that video imagery is the best tool available to help people choose the right campground. And over the last three years, we've been doing standard 360 videos just to help. And through that, we now know that 360 videos can have a profound impact on a few things. Number one, it gets more people into the campground because it allows them to see it. All that stuff. Yeah. But number two, it actually drops customer service calls into the campground, because many of the questions you want to ask, you can answer on your own. So by looking at the 360 videos, and so by dropping that demand on their time, on the phone down, it allows them to be more present onsite for the people that are in their face. And a lot of campgrounds, the reason they can't post on social media is the managers may be stressed because they're always on the phone and they just don't have the time. And so by reducing that phone need and helping the campers pick a better place that meets their needs. We're dropping the demands off camp hosts all the stress and we're allowing the campers to be more empowered in picking their campus sites. Activities We hike we're hikers and we're bikers. So we have a, my wife and I have a tandem Mountain bike. It's a Ventana, it's one of those It's got eight inches of travel and we've raced that thing. We've had it for a decade now. Just love it. And so then we'll tow a trailer with our little one and our son is now old enough, he's got a Scott mountain bike. And so we'll go mountain biking or riding on trails. And then a lot of hiking as you get older, you get a family you're adventures change, instead of going on a five-hour hike, you now take five hours to get going on the hike and then you hike about half an hour. Connectivity Yeah, connectivity is actually a big deal now. I'll go back. So when we started full-time RV, it was 2009 at that time I had a Motorola no, it was a Nokia flip phone with a keyboard slid out. And my connectivity was a USB top toggle that I attached via USB card. And it was a 3g connection, but that was before the iPhone. So the 3g connection was almost as fast as a 4g connection back then because was nobody else using the network. And so as time has gone on now, you have all this usage we're now on. We carry with us a Verizon 4g, a Sprint 4g, and an ATT 4g card. We utilize wifi routers that, that tie into those 4g cards within the rig. We also are now at the point because of our data needs that we actually look for RV parks that have high-speed internet. That's actually a thing now there installing super high speed at RV parks and travel to those locations. So there's still nothing that really works truly mobile, no satellite option or that kind of thing. Cause you get the latency with satellites. It becomes an issue, and the 4g cards they're the best, and I, you didn't see me do it, but I threw air quotes around the best because the problem is that there are so many people seeking the outdoors and working remotely that the 4g networks are now getting overloaded. Suggestions or Advice The one thing we didn't do that we should have done is rent an RV and go out, not for a weekend, go out for a week or two and act as if that RV is your home for a week or two. So if you're gonna go full time and live on the road, Do that because it's a big commitment. Then the second piece of advice that we got, and we followed and I think it's absolutely true is to buy the biggest thing you possibly can. Because if you're living in it, when it's raining, when it's crappy weather, you're stuck inside. The Airstreams look really cool, but most people that full-time in an Airstream, they generally make it about a year and a half before they finally quit. Because it's a small space. If you're looking just to get into RV camping the same rules apply, go rent something for a weekend. See if you like it, and then start doing your research as to what type of unit is appropriate for you and your camping type. And ask yourself questions about, obviously budget. What can I afford? What's the vehicle that you're gonna be towing it with, is drivable or not, Do you have a place to store the darn thing when you're not using it? So those are some big questions. There's a lot more to ask along that journey. Where are you going to go camping at? How often are you going to use it? Those types of things? The big thing is the RV rentals become very accessible now with companies like RV share over the place. 360 Insider Crowdfunding Campaign: Connect with Mark: Snippets   03:57 - 04:17 Our Idea   05:50 - 06:35 How we help Camp Hosts   26:10- 26:56 Advice

    OOFOS President Steve Gallo on Pivoting and Adapting for Success [EP 270]

    Play Episode Listen Later Apr 6, 2021 15:59

    You may remember Steve from Episode 206. Our first conversation was about OOFOS and their terrific product, this time we talk about how the pandemic impacted their business, the cool activations they did to aid their community, and how they pivoted to deliver a successful year. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Steve's Introduction to the Outdoors Growing up North of Boston, my dad was really into the outdoors. We spent a lot of time in New Hampshire and he actually climbed all the 4,000 footers in the Appalachian trail in New Hampshire. Yeah, it's funny, you know, you and I talked about this earlier, he kept one of those journals on all of his hikes up to the different 4,000 footers and who we went with, and what, what transpired. I actually haven't done all of them. I want to finish them all. But he did all of them, some even twice. The other family member that did all of them was our golden retriever who is in the book too. My dad actually got the 4,000 footer patch. So it's a lot of great memories. Things we talked about OOFOS re-inc: In 2019 USWNT champions Megan Rapinoe, Tobin Heath, Meghan Klingenberg, and Christen Press founded re—inc with the mission of inspiring more people to boldly reimagine the status quo. What started as a collection of reinvented streetwear quickly grew into a constellation of products and experiences that offer a new normal. We're in the midst of building a redefined world for conscious living and a new path forward for changemakers. Our gender-fluid fashion, creative goods, and membership experiences invite you to reimagine with us. We believe in relentless and continuous reinvention. It fuels us. We hope that you join us on the journey. Recovery Footwear Nichols College Steve's OR Banner "Do yourself a favor and try a pair of OOFOS. Get a carabiner and hang them on your backpack." Steve's Other Outdoor Activities Hiking, Mtn Biking, Working Out, lifting weights, Cross Country skiing Steve's Advice If you're passionate about it, go for it. I mean, and if you can combine, I tell my kids this all the time, if you can combine something you truly love to do, and you're good at it as well. That's a magic formula, you know? And you know, life's too short not to do what you love. Steve's Favorite Books and Podcasts Mindset by Carol Dweck Start with Why by Simon Sinek Four Agreements by Don Miguel Ruiz Steve's Favorite Outdoor Gear under $100 Foam Roller REI Socks Connect with Steve Steve Gallo- Linkedin Snippets 01:36 - 01:59 Making People Feel Better 03:52 - 04:19 Helping Specialty Retailers 04:57 - 05:08 Things turned out pretty well

    Try new activities and connect to other outdoor adventurers with the new Outdoor Pals App part 2 [EP 269]

    Play Episode Listen Later Mar 30, 2021 21:35

    Outdoorpals is for anyone over the age of 18 looking for new adventure buddies! It doesn't matter your outdoor skills or experience, Outdoorpals is a place for you to find a community, try new activities, or simply connect with other like-minded outdoor people. Let's adventure together!! Show Notes Josh Tunick Bobby Meinhold Spencer Tunick Kevin Wallace Grand Targhee Ski Resort Instagram Facebook Contact OutdoorPals Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Snippets 01:38 - 2:05 Connectivity 03:18 - 03:55 Why an App  13:17 - 13:53 How to use the app 

    Dave Garces rode a motorcycle from Quito to Aconcagua, climbed it and rode back [EP 268]

    Play Episode Listen Later Mar 23, 2021 27:45

    Climber and Motorcycle Adventurer Dave Garces rode his bike from Quito to Aconcagua, climbed it, and rode back. He tells us about that adventure, his quest to do the 7 summits in this style, and his business Ecuador Bike Rentals. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Climber and Motorcycle Adventurer Dave Garces rode his bike from Quito to Aconcagua, climbed it, and rode back. He tells us about that adventure, his quest to do the 7 summits in this style, and his business Ecuador Bike Rentals.   Show Notes Introduction to the outdoors Well, my outdoor hobby would be motorcycling. Adventure motorcycling and climbing itself started with my dad. When I was two years old, he basically took me to the highest mountains here in Ecuador, Cotopaxi, Chimborazo, over 18,000 feet high. So that's how I started it. Then basically I learned how to ride my first motorcycle when I was 14 and I haven't stopped since. The Seven Summits I used to work in the oil business since 2006, which basically allowed me to travel around the world. I've been in 83 countries so far. Basically, by me working in one of these countries, I just decided to start these seven summits when I first heard of it. So I've climbed Kilimanjaro for Africa. I've climbed the Elbrus for Europe and recently in 2019, I did Aconcagua for South America.  I'm missing basically four more summits, Denali for North America. Everest for Asia and the Carstensz Pyramid for Oceania and the Vinson Massif for Antarctica. Riding a Motorcycle to all Seven My plan now is basically to start all over again to make it count and to be honest for one thing. The second thing is I really like to take this opportunity. I mean, I have to ride the world on a motorcycle. So that being said, I have very good chances to accomplish what I'm looking for. The first attempt I had was Aconcagua in December 2019. Which is basically the closest. Still, it was around 13,000 miles back and forth in four weeks. And also included nine days of climbing. Aconcagua It was the beginning of the project. If I couldn't have made it, then that was the end of it. It's not the easiest or the hardest either of all seven, but for one it is the cheapest and the second is the closest. And one thing is physical strength, but the other one is mental strength. It was basically four and a half weeks being by myself, you know, inside of my helmet and then just walking on my own. All of these thoughts, you know, can drive you crazy. Ecuador Bike Rentals I'm working at the company as a chief mechanic and a tour guide. The company is based in Quito. Ecuador. We have another branch on the coast. So what we do basically is motorcycle rentals, guided tours, self-guided tours, and custom-tailored tours. You tell us for instance, what's your budget and how long you have on the time frame. And then we build an adventure for you. We have intercoms connected helmet to helmet. So we basically speak with the whole party telling them what they're seeing. If there is anything going on in front of the road. You know, any advice when it comes to riding itself. So that's the guided tour, the self-guided tour we give them a pre-program GPS with all the stops, hotels, and activities are included and the guys just follow the route and just go whenever they want to go and they stop and eat whatever they want to eat and so on. We'll build a tour for you to go birdwatching. And we have class three and class four-plus rivers and have done some tours for those who want to go kayaking and river rafting. Advice for getting into the Outdoor Adventure Biz The main thing is, do not procrastinate. That's the worst thing you can do. I was talking to people after March 20th, 2020, and they regretted that trip they weren't able to take. Or that business, they couldn't startup. One of our clients, he was supposed to come and he just kept on the delaying and delaying. The reason he wanted to come and do the trip here in echo was that he had cancer. And unfortunately, he passed away without doing this trip. Favorite piece of outdoor gear under a hundred dollars Gore-Tex socks Giving back Ecuador Bike Rental is also helping Prosonrisa. So we're basically directing 30% of the revenue straight to these causes. Whether it's for educational material or kids who need organ transplants. Whatever you guys can do to help us out. Come enjoy Ecuador, have the ride of your life. And in the meanwhile, you are helping these people. Follow up with David Website: Contact Us Facebook Twitter Instagram YouTube   2:02 - 2:35 Intro to the Outdoors 22:56 - 23:59 Advice 24:07 - 24:52 Favorite Gear  

    Streamline your entire wholesale channel with EnvoyB2B part 2 [EP 267]

    Play Episode Listen Later Mar 16, 2021 35:14

    Envoy B2B is a wholesale content and eCommerce platform for your entire team. Their tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. The technology you need to empower your sales reps and support your retail channel. Locally helps thousands of stores present their selection to nearby shoppers using eCommerce tactics and we provide users with novel last-mile fulfillment options like in-store pickup and same-day delivery. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show notes Contact Envoy Contact locally Jon on Linkedin Mike on Linkedin Episode 264 part 1 of our conversation So let's go back to January 2020. What was going on in your world back then? I'm sure we were all ready for a kick-ass year and had big plans, right? Jon: Yeah, let's see I think in terms of Envoy and myself, we had a team including myself, at OR. I think it was right in January. And I remember that being quite a good show for us, actually. I think we came back with a ton of opportunities in terms of new brands we were talking to. One of the things that's kind of interesting is I think there was a prevalence around this conversation of what is this show good at anymore? What should this show be? What is its purpose? Is this a marketing event? Is it replaceable? Is anybody writing business here? Those kinds of things. I remember being in a lot of those kinds of conversations and I think there was even a bunch of op-eds like almost immediately after it, that was one of the big industry conversations going on. And along with that, I think there were a lot of climate action initiatives at that OR as well. We were in a very positive place for 2020 for sure. Mike:  Same thing. We had just come back from the ISPO. We had a ton of meetings. Like Jon, we walked out of the show optimistic that we were gonna crush our budget, even though it was the first of the year. I was thinking, Oh man, this is great, we got so many people who are talking about our mission and it was very exciting and the team was excited. Then I remember by the end of the month I remember spending time at home. My wife works from home and she's in the medical field and by the end of January, I remember being in her office, jumping up and down and going, this is really bad. This is really bad. And her trying to talk me off the walls and she was like, you don't know anything about medicine, just shut up. And I'm like, you watch, this is the bad one. And while I did think it was gonna be a lot worse than it is. I mean, in hindsight it was bad. It was terrible, but my sense at the end of January was that this was going to be a run and cover event, it was going to be bad. Jon: It was until probably Aprilish or around there where it became pretty understood that the market was going to change. Everything was going to change. We started thinking again about, okay, well, what are the things that we need to do to Envoy to become more helpful to our clients? I think fortunately in the B2B space and I would imagine you too Mike, a lot of what we had just became more relevant and more useful. We didn't really have to invent a lot of new things. It was more, okay, well now there's this gap, right? In terms of, we're not going to be meeting in person. So how do we connect? And a lot of brands woke up to the idea. And the messaging that we have been throwing out for years now, which is, well, there's this destination for that. It doesn't replace it, but it is a useful tool to rally connections with your retailers around. So there wasn't this, okay we've got to build a bunch of stuff real quick to be helpful to our brands and retailers. It was more shining a light on here are some ways to use what we've got that will really help you guys out. Mike: we had been working on solutions that, fortunately, applied to the situation, rather nicely. Between sorting out opportunities with potential partners, onboarding retailers, and brands. And things like that, we were excited to be able to bridge the gap between COVID shopping behavior. And what's really curious now is that we're a year, almost a year past this thing getting started. And a lot of those shopping behaviors have kind of stuck and a lot of the optimizations that Jon's worked on, that we worked on at Locally, other ones that our partners have worked on, those would become kind of the norm for consumers. Jon: I think the other thing that I think around what's kind of happened. There was this kind of question, these questions circulating around the show in January about what is it good for? And what's the purpose of this? And I think come March. I guess the next OR, when it just got canceled, I guess it was April we all got an opportunity to try that out and answer that question and be like, well, what is it good for? And I think that's where we're at, which is okay, well, it certainly has its place, and I can get into some of the things we're hearing from retailers that suggest that. But I think we're at this point of well, what do we bring back that we've learned from our time away from trade shows and what do we want them to be and what are they not going to be good at? And what are we going to do with these relationships that have actually gotten stronger upon being more direct and more personal? Between brands and retailers rather than rallying around something that is fun and very community-driven, but maybe actually isn't the most personal experience. I think we've got retailers through surveying is they want personal experiences and that's very easily confused with, well, then we need to go to a trade show. But that's not what it is really. Those aren't personal experiences, the personal experiences they're talking about are the ones that the rep offers by walking in the front door you don't get that at a trade show. So a lot of the travel is not coming back. And I think this is kind of one of those really interesting nexuses of like things happening right now. And I think as a digital B2B company and Mike, I honestly don't know where you sit on this. I expect that we're in a similar spot, but people expect us to embrace this idea of everything's going digital. We all have to go digital right now. And that really isn't what the research is showing us. They're saying, what I want is personal contact from sales reps. You look at a word cloud of what they want or what they miss right now, based on the market changes and things going virtual, they want. It looks like touch, It looks like see, it looks like feel, it looks like rep. Those are the things that they're interested in. What didn't come up was virtual. An interesting thing that I heard from a retailer recently was basically brands are over-correcting, they're over-correcting and putting all of this emphasis into, 'well, we have to make our entire sell in digital. And part of that is bringing our buyers into this immersive digital experience. And some are going really much further into this augmented space. Essentially this retailer was saying, well, you're putting me inside of a video game. So this person actually got kind of disenfranchised for the brand, it's actually working against the brand. So I think the premise of our research and what we're saying is actually the brands that are going to do well in this next phase of wholesale are the ones that double down on their rep relationships and personalization. To use that as the bridge to continue, what I think has been reinforced through COVID, is retailers want personal contact. And that's the secret ingredient. And then you look into what ongoing Locally are doing in terms of the level of personalization that we can help a rep provide and that's the angle. It's not a replacement. It's an augmentation and really staying tuned to what retailers want, not what you think you need to do as a brand to connect with them in terms of digital investments. Mike: we didn't have to take any dramatic steps, but, we were also dealing with lots of existing clients and potentially, incoming new clients that that had a lot of needs coming out of the gate. And it was really cool to watch. And along the lines of, what John was saying, it's really cool to watch the brands that saw the opportunity or the retailers saw the opportunity as being every man for themselves. Versus the ones that reached out and said, okay, well we're all in this together. Brands and retailers have to work together more than ever to ensure that everybody remains healthy or this won't really work. The ones who really just grasped this as an opportunity for me, and I'm gonna do all these things actually, it was counterintuitive. They were the ones that had the hardest time gaining traction. Whereas a lot of the brands, especially the ones that John and I collaborate with those brands were really reaching out and making sure that they weren't siloing the opportunity and keeping it all to themselves. They were making sure that handoffs were occurring to local stores and keeping those healthy. And suddenly we looked up at the end of six months and we're like, Oh, my God, we were expecting half of the retail base to go away. And it was exactly that there was like no one went away. So I think that was really great. And relationships were strengthened and I think that's something we hit on in the last podcast was those that doubled down on their existing partnerships and specifically talking about brand retail or retail and a partner. That's what got everybody through. And now we have a decision to make, what parts of that are we going to augment and keep, or rather cause the converse, what parts of what wasn't working and what we weren't doing do we actually just want to let die on the vine, and what parts of it do we want to reincorporate back into our new model, which is working. And those are tough questions. And inside of all of that, there's this thing happening out there with trade shows, which is, 80% of their revenue of that evaporated and they're looking for ways to exist still. And are they the ones that are going to invent the future? Those that didn't have the model to get through what occurred? I just don't think so. I think they've got a great product and offering, but I don't count on them to make the next big step for us all. Let's dig a little deeper into that, the current state of trade shows. It's definitely in flux. Everybody seems to think that there are some timing issues and, travel issues and all kinds of things. What are your guys' thoughts on those? Mike: I still think that the larger format trade shows will add value in the sense of bringing the community together of an industry. The broader community. I don't know that the big format trade shows are going to be able to put themselves back into the box of actually taking orders on the floor of trade shows. I just don't see that being a thing anymore. But I do think that there's a reason for community. And then the other thing that is occurring that I think is really powerful is this micro trade show format, whether it's the Grassroots show or whether it's Trek holding like a Trek only trade show or regional rep shows. Or The Big Gear Show like Kenji's offering. I think all of those will gain relevance because they're better curated. They're going to be kind of like microbrewery of trade shows. Whereas very large format, you just get lost in those. And it's very difficult to make personal connections.  Jon: What I hear you saying is a continuation of what we were talking about a little bit earlier. Which is the larger format trade shows, and I think everyone was arriving at the point in January. What's important about this as a community is getting together and doing something as a community. But I don't think that is personal. Those aren't personal experiences. And if what we're saying is what retailers want moving forward is largely personal experiences to help them do their buying, what I love about what you said, Mike is, basically that's happening at these smaller shows. That's the personal experience. That's where that personal buying experience is happening. Mike: What I spend my day talking about is really simple. About a year ago throughout this whole process, it really dawned on me. What we do as a company, we operate in this B to B to C space, where you've got business to business to consumer, but where really the only thing that matters in this space is the consumer. We can all talk about how we do things and how we love the consumer and if the consumer walked away from that . . . it's over. What matters and what's coming from Locally and what's coming with Envoy is, how do we keep the consumer engaged in a way that delights them? And how do we do that in an environment where it's hard to get to us. How do we get people in the store? How do we make sure that when that person walks in the store, they walk out with a product? That they walk out with the product that they happen to be looking at live. What we're looking at is how do we deliver, personalized marketing that drives the consumer to the local retail store. And why is that a win to the brand and the retailer instead of just a win to the brand or the retailer. It's only a win if the consumer is delighted by the overall experience. And when you look out there and you look at the most admired brands and retailers in the world today, you think of Apple or maybe a Lulu lemon or something like that. They have completely hybridized the notion of what a brand and retailer want in return. Both brands and retailers need to look at that and say, consumers, are delighted by this experience. There are opportunities here, that having the right thing in stock, just in time inventory, auto-replenishment all these kinds of things are going to bring in the next decade to retailers. And I think it's going to be a paradigm shift from, the big model e-commerce merchants that basically have unlimited investor money.  Jon: Yeah, I think you're right. I mean, every boardroom, every entrepreneur that started a brand, every CEO at a mid-market brand, every boardroom at the enterprise brand needs to hear that last minute of Mike right there. And now post COVID, retailers even get it more than they did before. They're like, Oh man. Yes. This idea of shop-online, pickup in-store, same day pickup, or any of that? Yes. I'm open to it. Everybody's open to it. Brands just need to step into this place and say, we're going to be your partner on it.   Snippets 30:28 - 30:59 Mike Massey- Delight the consumer  14:43 - 15:38 Mike Massey- The current state of trade shows 16:16 - 16:56 Jon Faber- The current state of trade shows

    Try new activities and connect to other outdoor adventurers with the new Outdoor Pals App [EP 266]

    Play Episode Listen Later Mar 9, 2021 22:31

    Outdoorpals is for anyone over the age of 18 looking for new adventure buddies! It doesn't matter your outdoor skills or experience, Outdoorpals is a place for you to find a community, try new activities, or simply connect with other like-minded outdoor people. Let's adventure together!! Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Josh Tunick Bobby Meinhold Spencer Tunick Kevin Wallace Grand Targhee Ski Resort Instagram Facebook Contact OutdoorPals Snippets 00:30 - 00:50 Josh Intro to Outdoors 02:05 - 02:31 Bobby Intro to Outdoors 05:06 - 05:31 How the App works

    Adventure Sports and Outdoor Storytelling with Photographer/Filmmaker Corey Rich [EP 265]

    Play Episode Listen Later Mar 2, 2021 51:18

    Corey Rich says that Long ago he learned the technical part of any job is 10 percent. Creativity, problem-solving, optimism, and surrounding yourself with intelligent, hardworking people is the remaining 90 percent. When you know how to be creative and assemble the right team, that's when all great things come. We talk about how he grew his photo career into prolific creative photo and video offerings that grace much of the media we've been drooling over for the past 20 plus years. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes How were you introduced to the Outdoors and Adventure Sports Storytelling and Photography? I was a gymnast as a kid, grew up in the Mojave desert. I was ironically about my daughter's age, seven years old in second grade, My second-grade teacher had an elite gymnast as a daughter and she thought it might be good for me to try gymnastics. I don't know if I was ever hooked on gymnastics, to be honest. I think I just liked the challenge of it even early on, it was hard. And then it became a huge part of my life, gosh, probably for close to 10 years, maybe a little less than 10 years. I became a pretty competitive gymnast who competed at the state level. So one day we had a pull-up contest in junior high school and I did 35 pull-ups and one of the school teachers took notice of me and invited me to go rock climbing. And that weekend, my brother and I went climbing. We went to the Needles of California, a little spot called Dome Rock. And that was it. I was hooked. I just loved every aspect of climbing, the mental, the physical, the cultural components, the drive up to the needles with two of my school teachers, Bob Porter and George Egbert and I was hooked. Then the next weekend I'd borrowed my dad's camera. Because I wanted to make better pictures, tell better stories of these weekend adventures. And I realized right away that my dad had a pretty nice camera, but my photos still suck. And I realized that it's not about the camera, it's about how you use it and how you think. So within a week, two passions were born. A passion for adventure, for climbing, and the passion for storytelling. Where did the storytelling part come from? Do you have any storytellers in your family? I think my dad was always this oral storyteller. He loved yucking it up, like shooting the shit with his buddies, in our kitchen or around a campfire. My dad was a scuba diver, big into back in the day when it was, a little more of the Wild West. Diving off the channel islands and you could actually bring home stuff to eat. We had so much abalone, like hundreds of abalone shells in our backyard in buckets. He and his buddies every Friday after work, they would take off and they would get on a dive boat out of Ventura or Oxnard go out for two days. And they would come back with, wild tales of adventure and some food to eat. So I think I learned storytelling from him. He always was a good storyteller. He would come home and tell some crazy tale of a kid blowing up and the sheriff coming to school and the parents having to get arrested, not always doom and gloom, but he could see the light. He understood the highlights of his day. He told even a better story of scuba diving, and so did his buddies. Tell us about your first Adventure Sports Storytelling and Photography commercial shoot? I started to shoot a ton of climbing. That was my passion. And it's worth saying that I simultaneously was really trying to just become a better photographer. So I started this parallel pursuit. I started working at the local newspaper taking on assignments for the Antelope Valley Press. Then in college, I went to the Modesto Bee and got two internships back-to-back in the summers. So I was learning to tell stories, editorial storytelling for the newspaper. Then I took a semester off from college and drove around the Western United States, photographing rock climbing. And sent some unsolicited submissions at the end of that semester, one to Climbing magazine and one to Patagonia, the clothing brand. Much to my surprise, both of them called me within a weekend. Those were really my first climbing photographs to get published. One was the cover of Climbing magazine. It was a photo of my super close friend. Rikki Ishoy climbing at the Buttermilks right above your house. The other photo, I don't remember what it was, but it was a lifestyle photograph that published in the Patagonia catalog. That was really the first commercial paycheck I ever received. Those two first experiences really open the door. I had the cover feature story and inside. And then Patagonia became my first real client because, commercial clients pay so much more, triple or quadruple what an editorial client pays. And Patagonia, I owe a lot to the climbing magazines and to Jane Sievert and Karen Bednorz with Patagonia at the time. I started getting spec assignments where they would pay for my film and for the trip. Then they would license the pictures they wanted.  Then I think you're right, as my name started appearing in magazines and in Patagonia catalogs, the phone just started ringing more frequently. That opened the door to ad agencies calling and other outdoor brands. How did you get involved with Novus Select? 20 plus years ago, in the early part of my career, I was just a prolific shooter. I was shooting all the time for the magazines and for Patagonia. And I owned all of that work. And so a big chunk of my income was relicensing that the images that I had shot. I might shoot for Patagonia or, for some brand. Then two years later I would be licensing those images again and again. This was the tail end of the heyday of stock photography. I missed the true heyday that was 20 years earlier, in the nineties. But a big chunk of my income was stock photography. At that point, my office was downstairs at my house in South Lake Tahoe. I had two staff members and one of them was dedicated entirely to licensing the stock photography business for us. At one point a photographer and entrepreneur in the space, Jose Azel reached out to me or sent an email, I think he sent it to half a dozen photographers. And he said he owned a company called Aurora Photos, which had a very high-end stock photo agency. It was founded by a few national geographic photographers. Jose sent this email to a few of us and he asked Would you ever be interested in a brand that focused on outdoor adventure photography? I was hit up for ideas like this all the time so I responded while flying back to Reno and I wrote a real simple response. I didn't know Jose personally, but I said, "yeah, I'd be interested, but I'd have to have some equity in the company". I landed in Reno, and I sent a hundred emails that I'd written while I was on the plane. By the time I'd walked out to my car, my cell phone was ringing and it was Jose on the other line. We had this long conversation about, what an ideal outdoor adventures stock agency would look like. Then we did an experiment and a few of us we all kicked in some money and committed some of our photography to create a collection. That was Dan and Janine Patitucci, Brian Bailey, Scott Markewitz, and Greg von Doersten. We all were the founding members. So we all did this together and it was an experiment. Some guys learned it was for them, some guys learned it wasn't for them. Over time I was the last man standing, it was the right fit for me. It evolved over time into Jose and I being partners in Aurora photos. Then we created an assignment agency that was run out of New York City. That was originally called Aurora Novus. Meanwhile, the economy changed and we watched the ups and downs in our industry and the evolution of our industry. Eventually, it evolved into what it is today, which is Jose is no longer in the business, and Aurora photos sold off the stock photography agency side. Novus Select, which is the assignment and production company side is owned by four partners, that's Wyn Ruji, Lincoln Else, and Andy Mead. We have 13 full-time employees, we have an office and our office address, I love saying this we're at One One One One Ski Run Boulevard. Do you have any suggestions or advice for folks wanting to get into Adventure Sports Storytelling and Photography? Yeah, it just struck me recently that I think so often we look at the past what worked, what are the lessons that we can learn from the past, and how does the industry work? Of course, you should do that. You should look at what makes a great Adventure Sports Storytelling and Photographer, understand the craft. And understand what works from a business perspective, but never feel confined by what worked in the past. Then I think we're truly living in the golden age of storytelling. It's right now. You're no longer beholden to a publisher, that you're begging to publish your photographs. You are the publisher, you own your channel or 20 channels. Whether it's podcasts, photography, books, just do your thing. I don't have the answer, but it's, that 20-year-old kid coming out of college or dropping out of college right now to drive around in their, sprinter van and take pictures and shoot films climbing. Your career is not going to evolve the same way that mine did. I'm old school now. I was this guy that shot film and had mages published in print magazines, the 20-year-old coming out of college right now, they're going to be leveraging the internet. They're going to be leveraging platforms like Instagram and Facebook. They're going to be doing podcasts and they're going to be creating whatever the next iteration of a blog is. You're going to be shooting in VR, using venues on Facebook. And it's going to be more immediate and you're going to figure out how to monetize all of these platforms and you're going to monetize your audience. So I don't have the answers, but I definitely recognize that this is an incredible moment in time from a business standpoint and from an Adventure Sports Storytelling and Photography selling standpoint the power has never been more in the hands of the content creator. Tradeshow Banner Put your money and time into the things that you believe in. Follow up with Cory Corey Rich Novus Select   0:42 - 11:16 Intro to Outdoors 11:16 - 11:43 Intro to Photography 45:26 - 47:34 Advice

    Streamline your entire wholesale channel with EnvoyB2B [EP 264]

    Play Episode Listen Later Feb 23, 2021 37:05

    Envoy B2B is a wholesale content and eCommerce platform for your entire team. Their tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. The technology you need to empower your sales reps and support your retail channel. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Tell us about your background Jon? I'm going to go a little further back than normal. It started off as a paper, boy, I have that fun part of my history. And from there to music. So there's a lot of variety in my past that I think that has been pretty helpful in what I'm doing now. I did some advertising for a stint there for a few years then software development. This brings me to Envoy, which is what I've been really doing for about a decade now. I think in all of those roles, it's been like, I'm this team guy, when I think back and look at why and how that happened? As a paperboy I was rolling papers with my family, getting them all involved, getting my mom eventually to drive me around. And I was that team person, in music, the same thing. I was the recorder. The tour planner, the marketer on my space back in that day advertising, the same kind of thing. I got hired at a TV station, so this was back when there was a lot of, there still are, accounts selling TV ads, and they wanted to augment their TV experience with selling digital media. So I helped them do that but had to bridge the gap between the old school and the new school together there. So the team thing going on. That's good for development. And CEO right now I really just consider myself our team's champion, I help us get done what we want to get done. Mike tell us about your background. Probably something very similar.  I got started by working for my family. My dad was a professional baseball player, came back to New Orleans after his career ended, and started a small local sporting goods store. And rather than daycare, he put his kids to work and so I spent a lot of time choosing sizes on ordering, things like that when I was a little kid. And I went away to college, got a job, and then realized I felt passionate about specialty retail and my family had pivoted from generalized sporting goods to outdoor sporting goods, forced to do that by the large chains moving into our city. We decided to start focusing on things like Patagonia and North Face, which were emerging companies in the mid-eighties. And I left my real job and came back to work for my family. I was the third generation involved in the business. My generation was all about email and websites. I helped the company get involved very early in e-commerce then subsequently was the very first outdoor store to sell products on Amazon. So during that process of learning a lot about e-commerce and starting up like drop shipping and all these kinds of things. I was involved in various organizations with the outdoor industry. With, people like Backcountry and focused on some of the standards that would be used to exchange POS and catalog information and stuff. My experience with Amazon taught me one thing. It was basically where we were going to go in the next decade, which was mostly online informed shopping. People were going to do almost all their shopping online. And without any local presence, it was increasingly cutting off local stores from any type of visibility. Locally was founded focused on that one consumer behavior. It became obvious by the late two-thousands shopper behavior was moving mostly to online discovery. Things like open table and, and, Airbnb, that was the inevitable future of retail. People would do most of their shopping online and for lucky local stores, they would be able to get some referrals from maybe their vendors or something locally. And now we do all sorts of stuff. Since we founded the company in 2000 and launched in 2014. What brought Envoy and Locally together? Jon: It was through research that we were doing for product development. To make our platform a little more retailer-centric. Something that we do at Envoy as a part of our product development process has always been a research component, a really big research component. We're not really inventing things and putting them out there and saying, Hey, do you like it? We do all the research upfront, figure out what people want. It sounds simple, but it's hard to do a really good job of research. And part of what led us to locally was we asked retailers, "what do you want, what are you having issues with?" One of the things that came back really strong all the time was we're having trouble replenishing easily. Essentially there are open spots on my store shelf too often. And what can we do about that? One of the things we started looking at was how can we get their on-hand information inside of our brand B2B portals, so that the rep can be that proactive champion to say, "Hey, I can see you're about to be out of this." Here's an opportunity to get the product now before you do run out. In that search, we found Locally and they were doing it already essentially, and they're really good at it. So it made a ton of sense to partner up. With all the progress and, like Mike has been saying just the amazing job they've been doing and innovating this area already. Our solutions came together really well. Mike: same kind of thing. One of the things on our side, Is that it's awesome to spend so much of our time trying to connect people to a local place to buy merchandise. But just like John said, if the local store isn't aware of what they should have or has holes in their stock that's just a big mess. So we worked with John at the very beginning to conceptualize. What if we could do a better job? Somebody like Amazon or, a big online merchant, they're using systems that can automate, find missing products, fill them in, they're just doing a much more sophisticated job. Our vision was: Hey, we don't want to build a B2B order management system. How do we give what we have to help our retailers be better? Jon, tell us about Envoy We're a wholesale B2B commerce platform. We play primarily in the footwear, apparel, and accessory space. Most of our clients are pretty established brands. We do have a focus on the outdoor space. That's been an interest of ours since the beginning. So brands use our platform to provide, great service to their retailers and support their reps with the tools they need. Largely we get used for our selling tools for reps to show the line, build assortments with their accounts or let their accounts do that on their own. All the way through, pre-book ordering and replenishment. And then you've got to think content too. That's a big part of the picture now is this destination for showing the coming line, but also is sustaining that current line. So it's not only content it's commerce as well, a big part of it. I would say more and more though, what we're doing is just helping brands get the right products in the right stores now. That's kinda the big motive. And try to do that without a solution. It's inefficient, it's almost impossible to do it at the pace you need to do it at to keep up with the trends and capitalize on what's happening. That's really our focus more and more. To get down to it, we help brands get the right products in the right stores. It's ordering tools. It's assortment tools, its line planning tools, its content tools, but more and more, what we're excited about is this data-centric approach, intelligence tools that are the future for onboarding. That makes the most sense. Mike, give us the background on Locally Our whole mission is to basically transform online marketing tactics that are used by large e-commerce merchants for the acquisition of customers, engagements, transactions, we've duplicated virtually all of that on behalf of any size local retailer. Our specialty is driving consumers to in-store pickup and curbside. Same day delivery and shipments to store. And we use all the normal tactics. We, we do a good job of winning SEO tactics. We integrate with brand sites, retailer sites, Shopify. Our mission is to drive engagement for shoppers with their local store. Then to create a path for the shopper to, go all the way through to, buying the item in the store. It makes everything so efficient. What the major retail spaces that you support? Jon: I think you go a little bit wider than outdoor for us, not another industry, but more of a category that we're specific in would be footwear in general. That's a big segment for us. All footwear brands are more or less becoming head to toe though. So I guess it's just apparel in general as well. And there are some outliers too, we do some business within the toy area. And like kids' games and like that kind of thing. And then also golf is a growing category. Mike: We're at the epicenter in outdoor and sporting goods. We have fly fishing brands and scuba brands and a lot of snow brands. We're like Jon we're very prevalent in running shoes and also comfort shoes. We've got some foothold in electronics and baby and hardware. So it's fairly wide. Consumer behavior is similar across almost every retail space. It's the synergies between Envoy and Locally that feel like where the real value is. Give us the basic value props of your integration. Jon: The first thing is to get an understanding of what we do together, for retailers that approve, we bring their on-hand inventory into Envoy, into the brand's B2B portal. This is the B2B portal where reps are using this to sustain their accounts. So it's a very helpful bit of information to have. Oh, these accounts are low on stock. That's the perfect thing for a rep. And to do that is really simple, but it hasn't happened until now. It's one of those simple things that are the bedrock for some other really cool things that locally brought to the table. I mentioned we help brands get the right product in the right store. It's this functionality that does that. With Locally, we really have what we're calling "consumer product demand intelligence". What we mean is we can show brands which of their products are hot in different DMA's or market areas. And then cross-reference that with their product that the retailers are actually carrying. Simply put, we can empower a brand to say, Hey retailer. You're not carrying these top five products that are in demand around your store and you should carry those. And in doing so, all these cool things happen. Now there are a lot more visible to that retailer as a pickup point for same-day delivery or shop online, pickup in-store, or any of those kinds of experiences when a consumer is on that brand's DTC site. For example now, instead of having to have it shipped to your door, there's an opportunity because they're on trend with what's hot in their area to get that product that same day, or just go in and pick it up. It's this kind of leveraging market data or consumers' interests and saying, okay, retailers in that same area here's an indication of what consumers around you like and what you should consider carrying these products. It's a really powerful data point to give to reps and a really powerful set of data to put in front of retailers when they log into the platform. Honestly, for them just being able to see an Envoy B2B and say okay, What products of this brand are hot in my area? That's gold.  Mike: There are so many different types of retailers that as we have built this system, there's going to be, obviously there are early adopters that are gonna, come in and go, Oh, I'm going to use any additional market intelligence I could possibly get. The standard at this point is just national market intelligence that's 60 to 90 days old. And we don't really think that's tremendously relevant for somebody who's trying to stock their shelves today. The forward-looking vision of the way this would work is that retailers get to the point where some type of automation is occurring that keeps their shelves filled with stock. Perhaps it's a roof rack and it keeps all the right parts in stock. The system is somehow aware of emergent trends. It's looking at the vendors available to sell inventory in the warehouse, mashing that together with DMA-specific and business intelligence. And, the goal is a collaboration between the brand and the retailer, rather than everybody doing it for themselves. We've done things where everybody does it for themselves and the cavalierness of every industry, not just the outdoor industry. The problem is that you're not really competing in that world anymore. Consumers are online 24 seven doing product research, and you need information in order to be able to be competitive. And you give them information, from around the country, the world basically. And it allows them to be more efficient. And the thing here is that while there's always going to be early resistance for the truly independent retailer, the reality is that the larger format brick and mortar retailers are already using these types of technologies. They're not sitting here scratching their head about filling in their shelves. If you go to an REI, they do a really good job of keeping the pegs filled. They do a really good job of keeping all the sizes in stock. And smaller retailers now have access to very powerful tools to optimize their inventory based on what consumers near them are doing online.  Jon: I wanted to say something quick about competition, you mentioned how you keep up with the competition. I think there are two things that are really simple that I would say at least for brands, retailers, and suppliers . . . Community, that's just one right now. Your community is everything and secondarily, Availability. And to that, what we're talking about with Locally, you've got to share what you need from a retailer's perspective and the tools are there. Mike has said it's not the time to be scared of them. It's the time to embrace them. You're not losing your independence by embracing technology. It's what you need to compete right now. And specifically availability, that's what it comes down to. Make sure that as a retailer, you are easily showing what's available in your store. It's that simple, consumers are looking for it. If they can't find you, they can't come in and get it. And same from the perspective of a brand. Availability, share with your retailers. Really it's just, it's all about forging this kind of data-centric relationship moving forward. That's the future, it's that simple. Look at how a ton of these communities just took it to the next level over the past, several quarters of challenge. The community will engage with the new kinds of technologies that you bring to the table. They're ready for it. And they want it. And in fact, they understand now more than ever, why it might be valuable to them. So it's time. This isn't going away. This is here and it's a great piece of technology that represents a ton of opportunity for both the brands and the retailers. Now's the time. Mike:  Yeah, and one of the things John, that that I think about, and I talk about all the time is, today, none of us think twice about how we're going to go see a movie. Even though movies have been a little bit, not as popular lately. But none of us think twice about checking a movie time online, maybe buying our ticket, maybe even our seat, like figuring out what movie theater to go to. Could you imagine if somebody says, Oh, now we're just going to go back to getting our movie times out of the newspaper. This was a good experience, Walmart crushing it with curbside pickup, and the thing is, is it giving consumers more control over how they shop is, it has never been about that and it never goes backward. Who was most excited about this. Was it the rep? Was it the brand? Was it the retailer? Mike: I think that sales reps were the very first group to realize, Hey, this is literally creating foot traffic in stores that are, trying to create foot traffic. And they realized that just giving consumers addresses of locations is really not enough to get them to go down to the store. We just don't, especially now don't operate that way. But the reality is that we weren't operating that way for a long time. It was already really broken. The initial brand response typically under COVID and really even leading up to it was, Hey, this is a tremendous opportunity for us to sell direct to consumers. Who'd have figured out, that by and large brands, aren't very good at selling to consumers without wholesale networks that generate all of the enthusiasm and Goodwill for a brand? And then they're able to take advantage of the extended inventory assortment and, new types of logistics. If you haven't built your brand at all, it's very difficult to go to market with a consumer-facing brand and build all of your enthusiasm and Goodwill right out of the gate. Even big brands that are, we think of as, ubiquitous these days, like Yeti. Really spends a lot of effort on how do we get people to go to local stores, despite the fact that they ship coolers. So what they want to do in the end is make sure the customer buys their products somewhere. Consumer Lifetime Value, not just this one sale needs to be on my quarterly income statement in this one, vertical business unit. That makes a lot less sense these days. It's repeat customers that are the holy grail. Jon: brands really need to see this as the retailers out there are creating that amazing experience and helping the brand. As you said, Mike efficiently and in an exciting way, bring their product to market. It's this part that needs to close. We need to close that loop and say, okay, thank you retailers for helping us do that. Now I'm going to help you stay replenished and I'm gonna help you stay on trend with what's selling around you. Because you've done such a great job building that excitement up and being that local pickup area or that same-day delivery area. Now we're going to close the loop with you and help you with even more sales. Funnel some of that excitement back to you. What's the number one thing brands can do to support retailers? Jon: Here's some stuff that I'm seeing given the current conditions that we're in and whatnot. I think brands need to acknowledge that, They did it, they made it, they're currently making it through this. And it wasn't a trade show package, it wasn't a new virtual reality experience, it wasn't a bunch of these things that get thrown at you. It was you and your retailers doubling down on your relationship and working together. I think that's the picture of the future. A more data centric approach with your retailer or from a brand perspective your retailer, from a retailer's perspective your brand. That's what we're learning out of all of this that you don't need to look too far. You already have it. It's already available and you can do it with the right partners. Mike: I would say that the best thing that a brand really could do at this point is to take a more global and holistic view of how they partner, local retail is a thing that still represents almost 90% of total retail sales. And it's a critical part of every brand's solution. Making sure that you're truly partnering with local retailers and using tools that empowered them rather than creating these various silos that treat local retail as a competitor is I think a really smart tactic for every brand. Links Envoyb2b Locally Follow up with Jon Follow up with Mike     Snippets 06:45 - 07:34   Research 32:16 - 32:59    How Brands can help retailers- Jon Faber 33:59 - 34:33    How Brands can help retailers- Mike Massey

    His Photography Saves Wild Places with Acclaimed Photographer Robert Glenn Ketchum [EP 263]

    Play Episode Listen Later Feb 14, 2021 67:49

    Robert Glenn Ketchum is a pioneering conservation photographer, recognized by Audubon magazine as one of 100 people "who shaped the environmental movement in the 20th century." He tells us the stories of his photos and influential work from Mexico to Alaska and more. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE   Show Notes Introduction to the Outdoors When I was very young, my dad was a hunter and a fisherman and spent, a portion of his life, leaving his office and going with his friends to shoot pheasants in Nebraska or something. He didn't take me hunting, but he did take me fishing. And we did some stream fishing and I grew to love that process and started to really like being out of doors with my dad. First Camera Half of my dad's business was based in Honolulu because he helped rebuild the fleet after he was in industrial auto parts manufacturing, and he distributed for all of the Eastern manufacturers. He distributed their parts on the West coast. And so when Pearl Harbor occurred and the Navy got bombed out and they had to rebuild the fleet, my father opened an office in Honolulu and help the Navy rebuild their fleet. And so he was in Hawaii oh, I dunno, six months a year doing all of that. And he when I was five, I think, maybe seven. He flew my mom and me over and said, why don't you spend the summer with me. And they didn't know what to do with me. So they brought me a brownie box camera and let me wander around in the Kahala Hotel garden and take pictures of random leaves. I had no idea what I was doing. The Daily Bruin The Whisky Limekiln Creek Two questions I asked myself: "What are you doing? And my response was, I don't really know and what am I supposed to do? And the comeback was, what do you want to do? And I said if I could be Elliot quarter, but be out in front of these incidents rather than after the fact when they've already occurred, I would do that in a heartbeat." "This was really interesting because the next question was. Would you do it if you were never famous? Rock photography is about being famous. And so the question was what would you do if you were never famous and I was like, if I succeeded, I would do it as long as I succeeded." Elliott Porter In Wildness Is the Preservation of the World by Elliot Porter and Henry David Thoreau The Place No One Knew - Glen Canyon on the Colorado National Park Foundation Cuyahoga Valley National Park Tongass Rainforest Pebble Mine Alaska Conservation Foundation Advice I've been a conservation environmentalist, my whole life. It's frustrating. I think we have to be very wary of the idea of compromising, which is what Elliot Porter's book on the Glen Canyon pointed out. The compromise was the Grand Canyon gets saved, but Glen Canyon gets drowned. When I met with Elliott in his house, and I asked him about it and I said, "your book has inspired me, do you have any laments about this?" And he said, yeah, "that I couldn't do it before the project got started, and that everything I did was after the fact." And that inspired me to be in front of issues like the Tongass Rain Forest and the Pebble Mine so that they never even got traction and we shut them out before they got started. International League of Conservation Photographers Trade Show Banner: "Get outside and have fun" Favorite Books: Regarding the Land Robert Ketchum, and The legacy of Elliot Porter, Arctic Dreams by Barry Lopez Favorite Piece of Gear under $100: Patagonia Zip Turtleneck Connect with Robert Roberts Books   Snippets 1:03 - 01:45 Intro to the Outdoors 19:34 - 20:40 Advice 55:43 - 56:26 Favorite Books  

    Jeremy Puglisi talking RV Business, RV Atlas Podcast and more [EP 262]

    Play Episode Listen Later Feb 9, 2021 46:24

    Jeremy Puglisi and his wife Stephanie are publishers and hosts of the RV Atlas podcast and website. Jeremy tells us how they literally stumbled into the RV world, their RV journey's and the terrific resources they deliver on the show, through the website and books they've published. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes The RV Atlas The Idiot's Guide to RV Vacations Roadtrippers the popular travel app Florida RV super show Podcasters Workshop Books- Outdoor Adventure Guides; See You at the Campground; Where Should We Camp Next The Overground Railroad by Candacy Taylor Tradeshow Banner- Is it built to last? Favorite Piece of Gear- North Face Recon Advice- it's a really amazing time to get in the Outdoor Biz. I think that the next four, eight, twelve, twenty years. Are going to be a fascinating time to work in the outdoor space, whether that's the camping industry, the RV industry gear, et cetera, et cetera. Follow up with Jeremy: Instagram Facebook YouTube Twitter  

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