Podcasts about shift their perception

Before you post anything, ask: Why am I posting this? Is this within my brand guardrails? Even still, you may find yourself in hot water someday, and it's important to think through how you will respond (and the pop-up team you will assemble to help) in advance. Today, we're breaking down the tricky art of crisis communications and apologies with Aliza Licht, author of On Brand, who brings two decades of PR experience to the conversation. More About Aliza: Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL.

EP 98: Midlife hotties, are you ready to find your voice and define (or re-define) your personal brand, goals, and interests? Looking for inspiration on how to break free from midlife social comparison and start that project you've been dreaming of? If you are ready to start your midlife reinvention and create your personal brand, then this episode is for you! Join me, Dr. Sarah Milken in an honest conversation called “Your Midlife Personal Rebrand”. My guest Aliza Licht went from being the creator and voice of “DKNY PR Girl” on Twitter, a marketing and branding expert and now an author and podcaster. She's the host of the Leave Your Mark podcast and the author of LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media. and ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. We discuss the importance of your personal brand (even if you don't have a “job” or a business), finding your voice, standing up for your message and limiting the effects of social comparison.  Mentions: Eve Rodsky: Find Your Unicorn Space  Being A Jewish Activist Wasn't On Brand For Me  Ross Martin: @rossmartin Dorie Clark:  @dorieclark   Looking forward to connecting with you! Here are some ways to connect with me! THE FLEXIBLE NEUROTIC SHOW NOTES: https://www.theflexibleneurotic.com/episodes/98 THE FLEXIBLE NEUROTIC INSTAGRAM: https://www.instagram.com/theflexibleneurotic/  THE FLEXIBLE NEUROTIC WEBSITE: https://www.theflexibleneurotic.com/  THE FLEXIBLE NEUROTIC EMAIL: sarah@theflexibleneurotic.com  

What does it mean to have a brand? What does your brand tell the world about you? What happens to that brand when the world changes? Aliza Licht knows - especially after the past five weeks. As an award-winning marketer, bestselling author & podcaster, personal branding expert, and career development coach, Aliza was a go-to on Instagram for confident, spot-on analysis of brand management and mismanagement, from celebrities and corporations in the news to the rest of us out there hanging a shingle in the world. But on October 7, 2023, Aliza realized that her brand had to represent her whole self, and include her whole identity. She has since become a one-woman up-to-the-minute newsfeed about Israel & Gaza, and has a new appreciation of what it means to be "on brand" in a crisis. On this episode of "Your New Life Blend," host Shoshanna Hecht sits down with Aliza to discuss how our brands not only reflect our professional milestones and achievements, but of what we choose to prioritize in our lives - and the values we live by.Show Notes:Website:https://alizalicht.comBook:On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.https://alizalicht.com/on-brandLeave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.https://alizalicht.com/leave-your-markPodcast:Leave Your Markhttps://alizalicht.com/podcastSocial Media:https://www.instagram.com/alizalichtxohttps://www.tiktok.com/@alizalichtxohttps://www.linkedin.com/in/alizalichthttps://twitter.com/AlizaLicht

Today's guest, a former fashion executive, successfully turned her communications expertise into a multimedia brand and consultancy. And today, you and I have the privilege of learning from her years of experience. Her name is Aliza Licht, and her latest book is called On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception. How […] The post 501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht first appeared on Read to Lead Podcast.

This week, we're thrilled to host Aliza Licht, an expert in personal branding and the author of "On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception."  This episode is a must-listen for anyone looking to build a strong personal brand. Whether you're an influencer, a professional, or just starting out, Aliza's insights are invaluable. Personal branding isn't just about seeking fame; it's about presenting yourself and communicating your value to the world. ✨ Key Takeaways: Shaping Your Narrative: Aliza dives deep into how you can control the story of your professional life. It's not just about what you do; it's how you present it. Changing Perceptions: Learn how to shift how others see you, and why this matters in your career progression. Leadership Insights: Discover Aliza's unique perspective on leadership and its role in personal branding. Beyond Social Media: Understand why personal branding extends far beyond your social media presence. Effective Communication: Get practical strategies for communicating your value effectively. Don't miss this episode! Tune in now to learn how to take control of your personal brand and shape the narrative of your professional life. Because remember, when it comes to success, perception is just as important as reality. #ReachingYourGoalsPodcast #PersonalBranding #Leadership #CareerDevelopment #AlizaLicht #Podcast #ProfessionalGrowth --- Aliza's bio: ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Aliza is based in New York in the US.   Stay in touch with Aliza:  Instagram:   @alizalichtxo  Twitter          @alizalicht TikTok:          @alizalichtxo ----more---- If you have comments on the show or like to work with Johanna, you can reach her at Johanna.Herbst@delygate.com. You will also find more information on the show at https://www.delygate.com/podcast. Lastly, to get inspiration in your inbox, please sign up for our newsletter (https://delygate.substack.com/).

Enjoy this video podcast on Spotify and Youtube! When Aliza Licht (aka DKNY PR GIRL) left Donna Karan after 17 years, she was simply known as Aliza from DKNY. With no title to fall back on, Aliza knew she had to figure out who she was now and reshape her own narrative. Aliza's journey in self-reflection led to her writing her second book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. By retelling her journey, Aliza shows readers how she rebranded herself and took control of her own story. Aliza believes that every individual is responsible for taking an active role in their own brand in today's ever-changing, noisy world. For Aliza's full back story, be sure to revisit her first guest appearance on Superwomen. Thanks for listening!  Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Guest Website: ⁠alizalicht.com⁠ Social Media: Instagram: ⁠@alizalichtxo⁠ Twitter: ⁠@AlizaLicht⁠ LinkedIn: ⁠@AlizaLicht⁠ TikTok: ⁠@alizalichtxo⁠ Big Ideas: -Questions to consider when thinking about your personal brand -How to talk about yourself without bragging -Individualized advice for Gen X, Millennials, and Gen Z for building a brand Links: Market Yourself: Aliza Licht of Leave Your Mark- Aliza's first guest appearance on Superwomen On Brand Book On Brand Reading Companion Leave Your Mark: Podcast Leaving Their Mark LinkedIn List --- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support

Amanda Baldwin never considered herself an entrepreneur because she's technically not a founder. But her mindset shifted when she won Ernst & Young's Entrepreneur of the Year award in 2022. Amanda earned this distinction as a first-time CEO of Supergoop! the first protective skincare brand that puts SPF at the forefront because she has been breaking boundaries and innovating in her role from day one. Supergoop!'s mission is to change how the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily. She has taken the brand to places no other sunscreen category has gone before. Amanda was also recently named one of the top 25 Women in Consumer HealthTech and a Woman of Influence by the New York Business Journal. Amanda is a veteran of the beauty and finance industries, but this role as CEO is her first. Under her leadership for the past seven years, the company has grown well over 20x, become highly profitable, and secured a majority investment from Blackstone Growth, Blackstone's platform backing the next generation of category-creating brands. Beginner's luck? No way. Her educational and experience pedigree has shaped who she is today. She oversees the entirety of the organization, setting its strategy for growth, building a world-class team, and leading the company's marketing, sales, product development, operations, and finance divisions. Before joining Supergoop! Amanda was a member of the operating team at L Catterton with a particular focus on the beauty sector. Prior to L Catterton, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman Sachs. In this episode, Amanda spills the secrets to her success, and spoiler alert: it involves putting in the hard work. We discuss what it means to innovate in a category, her views on marketing and partnerships, and why one of the biggest challenges of entrepreneurship is that you can see the big, big, big, big picture, but that doesn't mean you can do all of it right away. We dive deep into what she attributes to her success in gaining management's trust to test, learn, and iterate. She shares how she thinks about leadership, the matchmaking process of hiring, and why it's not just about knowing how to do the job but LOVING to do the job and how candidates can stand out from the pack. About Amanda Baldwin About Aliza Licht Book Aliza to Speak Books: LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. Follow:  On Instagram and TikTok @alizalichtxo @leaveyourmarkpodcast On X @alizalicht #alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #supergoop #podcast #amandabaldwin

Stacy Igel took the plunge from corporate to launching her fashion brand in 2001. As the founder and creative director of BOY MEETS GIRL®, she set out to launch her first trunk show the week of September 11th. What she could have never anticipated is what happened instead. The catastrophic attack solidified her mission to create a brand that leads with impact. She has given back to causes important to her and the world ever since. BOY MEETS GIRL® is known for its iconic double-silhouette logo and purposeful, edgy, contemporary athleisure wear. Stacy and BOY MEETS GIRL® seeks to promote the message that confidence and courage are trends that never go out of style.  She has partnered with everyone from Bergdorf Goodman and Target to the NBA's Chicago Bulls and Atlanta Hawks, to name just a few. She collaborates with musical artists, athletes, and activists, making an impact, as well as organizations including the Young Survival Coalition, BullyBust, Human Rights Watch, GLAM4GOOD, Youth Over Guns, and many others.  Her new book Embracing The Calm In the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration is one of Barnes & Noble's Top 20 Best in Business Books where she shares her entrepreneurial journey and provides practical tips and takeaways for others to use in life and business.  In this episode, Stacy takes us on her journey of fashion disruption, embracing the calm in the chaos, how she thinks about partnerships, licensing, gaming, the Metaverse, and most of all, how she spends her time. As a working mom and someone who has her hands in everything, Stacy has been able to build a global brand while still managing to have fun. About Aliza Licht: https://alizalicht.com/ Book Aliza to Speak: https://alizalicht.com/speaking Read Aliza's Books: LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media https://www.amazon.com/Leave-Your-Mark-Career-Social/dp/1455584134/ref=sr_1_1?crid=1V614PB9NBVTC&keywords=leave+your+mark+aliza+licht&qid=1692476446&sprefix=leave+your+mark%2Caps%2C116&sr=8-1 ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. https://www.amazon.com/Brand-Shape-Narrative-Vision-Perception/dp/1454949066/ref=sr_1_1?crid=27VN3I1PQ186F&keywords=on+brand+aliza+licht+book&qid=1692476073&sprefix=on+brand%2Caps%2C123&sr=8-1 Follow Aliza:  https://www.instagram.com/alizalichtxo/ https://www.instagram.com/leaveyourmarkpodcast/ https://www.tiktok.com/@alizalichtxo https://www.tiktok.com/@leaveyourmarkpodcast https://twitter.com/AlizaLicht Listen to over 190 episodes on the LEAVE YOUR MARK Podcast: #alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #fashion #podcast #fashionbranding

In this episode of Breaking the Bias, Consciously Unbiased co-founder Bindu Lokre sat down in a studio in New York with special guest Aliza Licht, founder of Leave Your Mark and author of the amazing book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. They dive deep into the world of personal branding and overcoming fears. They also cover how to keep your job title from becoming your identity, why a career change starts with changing the way you think about yourself, and how identifying and understanding our fears is the first step to breaking through them to help grow your confidence at work. Get show notes at ConsciouslyUnbiased.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/consciously-unbiased/message

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo.Where to find ALIZA LICHTWebsites: alizalicht.comTwitter: @AlizaLichtInstagram: @alizalichtxoLinkedIn: ALIZA LICHTTiktok: alizalichtxoAmazon: On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. SPONSORThis episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS“I love Natasha and the Fascinating Entrepreneurs Podcast!”

Aliza Licht, Founder of Leave Your Mark Consultancy, discusses her book “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.”  Hosts: Tim Stenovec and Madison Mills  Producer: Sara LivezeySee omnystudio.com/listener for privacy information.

Aliza Licht, Founder of Leave Your Mark Consultancy, discusses her book “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.”  Hosts: Tim Stenovec and Madison Mills  Producer: Sara LivezeySee omnystudio.com/listener for privacy information.

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches."   As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.   Interviewed by Kate Doerge. 

This was a really special episode. I interviewed Aliza Licht. Aliza is a best-selling author, the former SPV of DKNY and the creative brain behind the infamous twitter handle @DKNYPRGIRL. (RIP!)We talked about her best-selling new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. One of the juiciest parts of the convo: How personal branding is different for men vs women.Subscribe to the Content People newsletter https://meredithfarley.substack.com/Follow Meredith on LinkedIn https://www.linkedin.com/in/meredith-farley/Follow Aliza - on Insta https://www.instagram.com/alizalichtxo/?hl=en- on LinkedIn https://www.linkedin.com/in/alizalicht/- her podcast https://alizalicht.com/podcastAnd check out her previous book, Leave Your Mark https://www.amazon.com/Leave-Your-Mark-Career-Social-ebook/dp/B00NERQSHA/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1689651019&sr=1-2

Part of succeeding at work is building a strong brand and the kind of ‘social capital' that has people thinking about you when projects and opportunities come up. That is hard enough if you are at the office every day, but a lot more difficult if you work remotely and are in a sense invisible. To talk about how to get around that and build social capital even if you work remotely, Linda Nazareth is joined on this episode by Aliza Licht, founder of Leave Your Mark and  the author of the book On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception. Guest: ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions. Licht's first book, Leave Your Mark: Land Your Dream Job. Kill It...

Success is a tricky thing. For starters, what does success even mean? Everyone has their own definition of success, yet we are often held to society's standards. In this unique live event, three notable authors, Aliza Licht, Laura Gassner Otting, and Christina Wallace, discussed this topic from their experienced perspectives and respective new books, ON BRAND, Wonderhell, and The Portfolio Life.  Each author brings decades of experience and fascinating stories to the table: Aliza Licht is an award-winning marketer, 2x author, host of the Leave Your Mark podcast, and personal branding expert with over twenty-five years of experience in the image-making fashion industry. Her new book, ⁠ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.⁠ is part career book, part personal growth guide, and a comprehensive roadmap to building your personal brand so your name is dropped in rooms you're not in and that you're recommended for opportunities other people haven't even heard of yet. In the WSJ bestseller, Wonderhell: Why Success Doesn't Feel Like It Should . . . and What to Do About It, Laura Gassner Otting leverages her 30-year-plus resume, defined by her entrepreneurial edge, to introduce the idea that success is often both a wonder and a hell. She answers the question: Why doesn't success feel like it should? What do we do with this confusing feeling, and how do we learn to live with this newfound potential that's both exciting and exhausting? In The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card, What Color Is Your Parachute? meets Out of Office in this inspiring, practical playbook. Christina Wallace, serial entrepreneur, podcaster, and Senior Lecturer of Entrepreneurial Management at Harvard Business School, shares her solution for anti-hustle culture and how having a "portfolio life" (rather than pouring yourself into one single full-time job) will help you future-proof your career and achieve a sustainable work-life balance while optimizing your happiness, personal growth, and bank accounts. 

How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. Learn more about Aliza at alizalicht.com. Aliza's book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception, is available now! Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/spp. Learn more about your ad choices. Visit megaphone.fm/adchoices

We sit down with Aliza Licht, author of "ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.," to discuss her experience as DKNY PR Girl, branding yourself on and off social media, and how she learned how to leave one brand and create another one. Be sure to tune in this week for some big podcast news!

Zibby is joined by former fashion executive and bestselling author Aliza Licht to discuss her indispensable and entertaining personal branding guidebook On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Aliza reveals what it was like to be the voice behind Twitter's DKNY PR Girl and the transition from corporate PR to entrepreneur, author, and podcaster upon leaving Donna Karan. She also shares the importance of building a personal brand that helps you stand out–face-to-face, over email, and on social media–and teaches us how to do it!Purchase on Zibby's Bookshop: https://bit.ly/3L1v8vvPurchase on Bookshop: https://bit.ly/3oCFD10Subscribe to Zibby's weekly newsletter here.Purchase Moms Don't Have Time to Read Books merch here. Now there's more! Subscribe to Moms Don't Have Time to Read Books on Acast+ and get ad-free episodes or exclusive access to the in-store author events at Zibby's Bookshop in Santa Monica, CA. Join today! https://plus.acast.com/s/moms-dont-have-time-to-read-books. Hosted on Acast. See acast.com/privacy for more information.

Not just some of us, but ALL of us need a strong, effective personal brand. The good news is? My guest today can help you build just that. Not only is this book fantastic, but so is our guest, Aliza Licht -- she has enough experience to take a personal branding novice or a personal branding professional to the next level. Listen and prepare to learn! On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception by Aliza Licht

It seems like the broader economic climate is commoditizing each and every last one of us. It's scary, isn't it? Feeling like we're moving into a world where everyone is interchangeable?Not so fast. There's a reason people buy iPhones instead of other smart phones, and they're willing to pay a premium to do so. Brands matter. So do personal brands. It's a topic near and dear enough to me that I devoted my 2nd book, Getting to Like, to it. But a far greater expert on this topic, I'd say, is Aliza Licht.Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, which I covered in my first book, Going Social, a decade ago.Aliza's new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand—we give you a taste of it today, and encourage you all to pick it up. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

In this episode, Aliza Licht, award-winning marketer, author, and host of the Leave Your Mark podcast, discusses her new book, ⁠ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception ⁠and how to level up your career by working on your personal brand. Aliza is interviewed by culture and trend journalist, award-winning, four-time published author, and New York Times contributor Alix Strauss; they discuss the behind-the-scenes of ON BRAND and dive deep into what the reader can expect to get out of it.  In a world where the lines between personal and professional are blurred, and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success and can determine which opportunities are presented to you or handed to someone else. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future.  Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way.  ON BRAND is ideal for anyone seeking personal development to help them level up, pivot professionally, or support through a transition. It's for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."  

Aliza Licht is back on the podcast for a special bonus episode. In celebration of her new book ON BRAND, Aliza takes us through her 3 actionable tips for building your audience and creating a strong content strategy that you can do right now. She reminds us to: - push through our discomfort in putting ourselves on video - make it easy for ourselves when it comes to social media and creating our brand - define what we want to be known for (and how to start) and more. ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo. WHAT IS ON BRAND? On Brand is a comprehensive roadmap to building your personal brand online and IRL. The book picks up where Leave Your Mark left off. Aliza includes personal anecdotes and learnings from her own journey and rebrand from a corporate employee to entrepreneur mixed with expert contributors in their fields, including Dorie Clark, Alisa Cohn, Ross Martin, and more. Wise words from fashion greats include Mindy Grossman, Bevy Smith, Steven Kolb, Jennifer Meyer, Alexandra Wilkis Wilson, and Elizabeth Holmes. The book includes what she lovingly calls "mental gymnastics" exercises for readers to work on their brand in the physical book. On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.  PUB DATE: April 18, 2023, by Union Square & Co. Guest: OTHER WORK: Book: Leave Your Mark: Land your dream job. Kill it in your career. Rock social media.  Podcast: LEAVE YOUR MARK: Freshly Brewed Career Advice Private mentorship: LEAVE YOUR MARK Community Newsletter: LEAVE YOUR MARK Instagram: @alizalichtxo   @leaveyourmarkpodcast   @leaveyourmarkcommunity Twitter @alizalicht @LEAVEYOURMARKxo TikTok: @alizalichtxo @leaveyourmarkpodcast  Host: Instagram: ⁠⁠⁠@MentorsontheMic⁠⁠⁠ ⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠ Twitter: ⁠⁠⁠@MentorsontheMic⁠⁠⁠ ⁠⁠⁠@MichelleSimoneM⁠⁠⁠ Facebook page:⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠ Website:⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠ Youtube: ⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠ Listen to her full interview on Season 3 Episode 7 of Mentors on the Mic podcast. Becoming... Bestselling Author, Brand Marketer, and CEO of Leave Your Mark Aliza Licht Ads: ⁠Cave Day⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support

Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert and founder of Leave your Mark, a multimedia brand and consultancy. Aliza advises businesses and mentors individuals on brand building and career development with over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions.  Named one of “America's Next Top Mentors” by The New York Times, Licht is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success. Licht's first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. has been described as “a mentorship in 288 pages.” It has ranked on Book Authority's “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities. Her weekly podcast, LEAVE YOUR MARK, delivers essential advice and inspiration. In demand for events with groups like LinkedIn, TEDx, SXSW, Salesforce, Facebook, and more, Licht shares her empowering message: the most important thing you can have is a strong sense of self. Her upcoming book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will be published on April 18, 2023, by Union Square & Co. LINKS: Pre-Order Aliza's new book!  ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. (4/18/23 Union Square & Co.) LEAVE YOUR MARK: Book, Podcast, Community, Newsletter Personal Branding & Career Development Speaker at The Harry Walker Agency SOCIAL MEDIA: Instagram: @alizalichtxo Twitter: @alizalicht Tiktok: @alizalichtxo LinkedIn Learn more about your ad choices. Visit podcastchoices.com/adchoices