Podcasts about red antler

Welcome to The Spark—your weekly creative pick-me-up from The Creative Boom Podcast. Every Thursday, we bring you a shorter, snappier episode filled with inspiration. And this season, we've switched things up. Each Spark now features a bonus conversation with our week's guest. Today, we're joined once again by Kiser Barnes, partner and CCO at Red Antler, who returns for some quick-fire fun. Kiser joined us on Monday to explore the intersection of creativity and technology, and why optimism and authenticity are so vital in an AI-driven world. If you missed that, you can catch up here. But for this Spark, we're diving into the part of our chat where things got a little more personal—and a little more playful. Kiser shares the lessons he's learned from influential creatives, opens up about controversial opinions on design (including why kerning might be a bit overrated), and reflects on why nostalgia is such a powerful force in our lives. He also reveals why he thinks every creative should have a nemesis and offers a few surprising thoughts about inspiration and identity. This season is proudly sponsored by the School of Communication Arts.

What does creativity look like in a world increasingly shaped by technology and AI? In this episode, Katy Cowan speaks with Kiser Barnes, partner and chief creative officer at Red Antler, about the evolving relationship between technology and creativity. Together, they explore how AI presents both thrilling opportunities and existential challenges for the creative industry. Kiser emphasises the critical role of storytelling, optimism, and authenticity as we move into an increasingly AI-driven world. The conversation covers the future of advertising, with Kiser predicting a shift towards deeper personalisation that makes ads feel more relevant and human. They also discuss how storytelling in film and gaming may evolve into more immersive, non-linear experiences, blending the digital and physical worlds in exciting new ways. Kiser highlights the importance of human connection amid rapid technological change, and how brands must continually adapt to stay alive and relevant. Creativity, he believes, should act as a form of rebellion against fear-based narratives, with humility and generosity as essential companions to innovation. This is a hopeful and energising conversation about the future of branding, creativity, and technology—one that champions optimism, authenticity, and the enduring importance of the human spirit. This season is proudly sponsored by the School of Communication Arts.

In this episode of The Retail Pilot, host Ken Pilot dives into the future of branding and retail innovation with Emily Heyward & JB Osborne, Co-Founders of Red Antler and a pre-flight discussion with retail futurist Jan Kniffen. From the transformative role of AI in customer experience to the secret sauce behind some of today's most iconic brands, this conversation explores how emotional resonance, creativity, and technology intersect in modern retail. Ken, Emily, and JB also discuss brand building from scratch, the challenges of rebranding, and their venture fund Habitat Partners. Plus, they reflect on favorite campaigns, dream brand revivals, and the evolving landscape of consumer expectations.Show NotesKen Pilot introduces the episode with commentary from retail expert Jan Kniffen on the seismic impact of AI across industries, especially in retail.Jan shares why AI will redefine omnichannel experiences and customer expectations, emphasizing the urgency for retailers to invest or fall behind.Emily Hayward and JB Osborne join Ken to discuss Red Antler's approach to branding, which centers on empathy, storytelling, and strategic creativity.Insights into how Red Antler partners with early-stage founders and legacy businesses, building emotional connections through meaningful brand positioning.Reflections on helping launch brands like Allbirds, Casper, Burrow, and Hinge, including the challenges and rewards of naming and storytelling.Candid thoughts on the rise and stumbles of DTC pioneers and how capital structure, not branding, often drives downfall.A look at Habitat Partners, their investment arm, and why equity plays helped foster long-term alignment with founders.Exploration of how AI is impacting creative workflows, campaign ideation, and brand communication.Rapid fire favorites, from travel destinations to go-to coffee brands, and the dream jobs Emily and JB would pursue outside of Red Antler.Plus, JB and Emily name the brands they'd love to reimagine—from OpenTable to LinkedIn—and share their vision for brand leadership in a tech-driven era.This episode is sponsored by Firework.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Kiser Barnes is a visionary creative leader and experience maven who operates at the intersection of design, culture, and innovation. As Chief Creative Officer and Partner at Red Antler, he is known for designing fantastic futures for brands by seamlessly connecting emerging ideas with transformative experiences.From disruptive startups to Fortune 100 giants, Kiser has been instrumental in shaping some of the world's most iconic companies across a wide range of industries. He brings a holistic, forward-thinking approach to brand building, with a portfolio that spans brand design, advertising, apps, e-commerce, retail, experiential activations, gaming design, and packaging.Recently, Kiser spearheaded Walmart's groundbreaking entry into the metaverse with Walmart Land and led the acclaimed Delta Wonder Window experience at CES. His innovative work has earned him a Cannes Lions Grand Prix, and he was recognized as a 2023 Web3 Marketing Trailblazer by Ad Age, celebrating his role as a creative pioneer in emerging technology.Before joining Red Antler, Kiser served as Head of Design and Innovation at Digitas/Publicis Groupe, where he guided a diverse array of clients, including LVMH, Google, Delta Air Lines, Crocs, Visa, Four Seasons, Calvin Klein, Lincoln Motor Co., and many more.

In this episode of The Story of a Brand Show, Ramon Vela speaks with Daniel Faierman, Partner at Habitat Partners and former PepsiCo executive.  Daniel shares insights on what makes a successful CPG business, from strong gross margins to product and value proposition differentiation. He also dives deep into the challenges entrepreneurs face today and how Habitat Partners is helping brands thrive despite market pressures. His expertise in the industry's operational and investment sides offers valuable advice for startups and established brands alike.   Key Takeaways: * The importance of gross margins in the early stages of a CPG business * Why a differentiated product and value proposition is critical to success * How Habitat Partners provides strategic value through Red Antler, their creative agency roots * Balancing growth and profitability in today's challenging economic environment * Daniel's advice for entrepreneurs: creativity, cashflow management, and knowing when to pivot Join us in listening to this insightful conversation with Daniel Faierman! For more on Habitat Partners, visit: https://www.habitatpartners.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline US - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Phyllis Madonna's fearless design vision at the Madonna Inn is the focus of this episode, where branding expert Emily Heyward from Red Antler joins us to discuss the branding strategies behind this beloved cultural landmark._______This show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasayLinks: madonnainn.comTheir signature goblet (inspired by Alice Turney Williams wallpaper and rug designs)Obsessed: Building a Brand People Love From Day One by Emily Heyward About Phyllis:Phyllis Madonna is a visionary designer, philanthropist, and co-founder of the iconic Madonna Inn in San Luis Obispo, California. Born in 1928 in Orange County, she moved to the Central Coast in 1948 after marrying Alex Madonna. Although she had no formal design training, Phyllis's creative instincts played a crucial role in shaping the Inn's distinctive style, famous for its eclectic themed rooms and lavish use of pink. Encouraged by her husband to take the lead in designing the rooms, Phyllis's designs became the heart of the Inn, transforming it from a roadside motel into a world-renowned destination.Beyond her work at the Inn, Phyllis has made significant contributions to her community, supporting local arts organizations and spearheading the Phyllis Madonna Musical Revue and Fashion Show, which raised millions for women's shelters over three decades. Her blend of creativity, community spirit, and entrepreneurial drive has made her a beloved figure on California's Central Coast​ About Emily Heyward:Emily Heyward is a co-founder and Chief Brand Officer of Red Antler, a leading brand agency known for launching some of today's most successful startups, including Casper, Allbirds, and Hinge. With a background in advertising and a degree in postmodern theory from Harvard, Emily pivoted from working with big brands to helping emerging companies create purposeful, consumer-driven identities. She has been recognized as one of the Most Important Entrepreneurs of the Decade by Inc. Magazine and is the author of Obsessed: Building a Brand People Love from Day One, which explores how brands can inspire deep loyalty from their very beginnings. With a reputation for building “cult brands,” Emily is frequently featured in media outlets like Forbes and Fast Company, and she continues to be a prominent voice in brand strategyBuy Her Book: OBSESSEDEmily Heyward WebsiteFollow Emily on Instagram ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

Thanks for listening to our episode with Maggie Sause, Head of Marketing at Red Antler.Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Check out the Medbury website: https://www.medburyagency.com/Book time to chat about Medbury: https://calendly.com/medburyEmail Meredith: Meredith@MedburyAgency.comWe loved talking with Maggie! ♥️Follow Maggie on LinkedIn: https://www.linkedin.com/in/maggiesause/Maggie's website: https://www.maggiesause.com/Check out the Red Antler site: https://www.redantler.com/And read her great content on Medium: https://medium.com/@mjsause/what-we-can-learn-about-brand-from-daniel-day-lewis-9f6c6fde79f0

How do you succeed as a start-up? How do you grow your agency from 20 to 100 people? How can you carve your niche in the market?  In our last episode of Agency Growth Stories, Emily Heyward, co-founder of Red Antler – the leading creative agency for startups and new ventures, including Hinge, Prose and AllTrails – shares her insights on these questions and more.  Emily was named among the Most Important Entrepreneurs of the Decade, a Top Female Founder and one of the Most Powerful Women of 2019 by Inc. Magazine and Entrepreneur Magazine.

On Episode 30 of The Retail Pilot, Ken Pilot interviews Stephen Kuhl, Co-Founder and CEO of Burrow, a furniture design brand that's making it radically easier for people to feel at home through innovative, award winning, furniture and unparalleled customer experience. Launched in 2017, Burrow is one of the fastest growing furniture brands in the world and has raised venture capital from leading venture firms including New Enterprise Associates, Y Combinator, Parkway VC, and Red & Blue Ventures. Mr. Kuhl is an investor and advisor to several startups including Commerce Bear, Suite Plants, and Desk View. Prior to Burrow, Mr. Kuhl was a growth investor at Commonfund Capital and worked in Accenture's Global Strategy group, specializing in operating model design. Mr. Kuhl earned a B.S. with honors from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania.1.    Inception of Burrow: Stephen Kuhl, the CEO and co-founder of Burrow, shared how the idea for the company originated during an entrepreneurship class at Wharton. The inspiration came from the success of mattress-in-a-box companies like Casper, and the vision was to apply a similar concept to furniture.2.    Revolutionizing Furniture Retail: Burrow's innovative approach involves modular, easy-to-ship furniture that can be assembled without the need for tools. This concept was developed strategically to optimize the supply chain for e-commerce, allowing for quick delivery and a wide range of customizable options.3.    Strategic Branding with Red Antler: Kuhl highlighted the importance of branding in communicating Burrow's value proposition. The company collaborated with Red Antler for naming, visual identity, and storytelling, which played a crucial role in establishing Burrow as a distinctive D2C furniture brand.4.    Business Growth and Model: Burrow has seen significant growth, with over 100 million in top-line sales. The company's primary focus is direct-to-consumer sales, with about 90% of their business conducted online. They also operate showrooms where customers can experience the products in person.5.    Competing with Established Brands: Burrow competes directly with well-known brands like West Elm and Crate and Barrel. The key differentiators for Burrow are the quality, durability, convenience, and speed of delivery they offer compared to their competitors in a similar price range.6.    Transition to Sole CEO: Stephen Kuhl discusses the transition from being co-CEO with Kabir to becoming the sole CEO of their company, Burrow. He explains that early on, they were co-CEOs, but Y Combinator advised against it, leading them to drop the title and become co-founders. Ultimately, they decided on their roles, with Stephen as the CEO and Kabir as the CTO.7.    Importance of Co-Founders: Kuhl emphasizes the significance of the co-founder role, stating that no matter the titles, they both remained co-founders, and the success of the company depended on both.8.    Tech Stack and SaaS Tools: Kuhl shares some details about their tech stack, mentioning that they use BigCommerce for their e-commerce site and NetSuite for ERP. He highlights the importance of leveraging technology throughout their business, including marketing technology, and the potential role of AI in future marketing.9.    Marketing Strategies: The discussion touches on the challenges of marketing, particularly in the post-iOS changes era. Kuhl talks about diversifying their marketing channels, adapting to platforms like Instagram, TikTok, and Reels, and exploring content that resonates with their target audience.10.    Path to Profitability: Kuhl talks about Burrow's path to profitability, mentioning that they achieved profitability in the second half of 2020 but faced supply chain challenges, particularly soaring container costs. He mentions that they are now poised for profitability, with the expectation of a full year of profitability in the next year.

Today, Dee and Anand are joined by Dulma Altan of Makelane. Dulma Altan is the founder of Makelane, a private community of 1700 female DTC/eCommerce founders, as well as a TikTok creator who analyzes DTC, eCommerce, and VC on her channel at @iamdulma to 50K+ followers. Since starting to post on TikTok last September she has been profiled as an emerging thought leader in publications like Morning Brew and Glossy while Makelane has been featured in The New York Times and Business Insider for its work helping women-led brands access the resources they need to launch & scale. Previously Dulma founded Potion, the world's first clean fragrance retailer, and before that worked at Google and Red Antler helping startups with advertising & branding. After the interview, Drama and the boys cover the market's latest, Tesla's boot from the S&P, one investor's short on Apple, and Winners, Losers, and Content. Timeline of What Was Discussed: An exclusive interview with Dulma Altan, founder of Makelane. They discuss the current headwinds in the direct-to-consumer (DTC) business, how your favorite beauty brand may be shutting down, why her brand stands out, and much more! (1:32)  A Group Chat quick market recap. (25:18)  Some views on short-sellers. (36:32)  Ad Break: Liquid I.V. (42:00)  Elon vs the world. (45:07)  Why Americans are pessimistic about economic opportunity. (55:36)  Winners, Losers, and Content Recommendations. (1:04:52)  Group Chat Shout Outs. (1:18:32)  Related Links/Products Mentioned  This TikToker is delving into what makes DTC CPG businesses tick  Klara valuation  Bombshell 13F Filing: Michael Burry Is Short Apple Stock (NASDAQ:AAPL)  Visit Liquid I.V. for an exclusive offer for Mind Pump listeners! **Promo code GROUPCHAT at checkout**  Why Tesla was kicked out of the S&P 500's ESG index  For many Americans, economic opportunity seems increasingly out of reach  'Pharma Bro' Martin Shkreli has been released from prison  Fyre Festival Swindler Billy McFarland Receives Early Release from Prison  George W Bush's speech gaffe over 'Iraq invasion'  Elon Musk calls out Twitter employee caught in Project Veritas video mocking his Asperger's (msn.com)  All-In Podcast with Elon Musk  Connect with Dulma!  TikTok: @iamdulma  Makelane  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

Today, Dee and Anand are joined by Dulma Altan of Makelane. Dulma Altan is the founder of Makelane, a private community of 1700 female DTC/eCommerce founders, as well as a TikTok creator who analyzes DTC, eCommerce, and VC on her channel at @iamdulma to 50K+ followers. Since starting to post on TikTok last September she has been profiled as an emerging thought leader in publications like Morning Brew and Glossy while Makelane has been featured in The New York Times and Business Insider for its work helping women-led brands access the resources they need to launch & scale. Previously Dulma founded Potion, the world's first clean fragrance retailer, and before that worked at Google and Red Antler helping startups with advertising & branding. After the interview, Drama and the boys cover the market's latest, Tesla's boot from the S&P, one investor's short on Apple, and Winners, Losers, and Content. Timeline of What Was Discussed: An exclusive interview with Dulma Altan, founder of Makelane. They discuss the current headwinds in the direct-to-consumer (DTC) business, how your favorite beauty brand may be shutting down, why her brand stands out, and much more! (1:32)  A Group Chat quick market recap. (25:18)  Some views on short-sellers. (36:32)  Ad Break: Liquid I.V. (42:00)  Elon vs the world. (45:07)  Why Americans are pessimistic about economic opportunity. (55:36)  Winners, Losers, and Content Recommendations. (1:04:52)  Group Chat Shout Outs. (1:18:32)  Related Links/Products Mentioned  This TikToker is delving into what makes DTC CPG businesses tick  Klara valuation  Bombshell 13F Filing: Michael Burry Is Short Apple Stock (NASDAQ:AAPL)  Visit Liquid I.V. for an exclusive offer for Mind Pump listeners! **Promo code GROUPCHAT at checkout**  Why Tesla was kicked out of the S&P 500's ESG index  For many Americans, economic opportunity seems increasingly out of reach  'Pharma Bro' Martin Shkreli has been released from prison  Fyre Festival Swindler Billy McFarland Receives Early Release from Prison  George W Bush's speech gaffe over 'Iraq invasion'  Elon Musk calls out Twitter employee caught in Project Veritas video mocking his Asperger's (msn.com)  All-In Podcast with Elon Musk  Connect with Dulma!  TikTok: @iamdulma  Makelane  Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat

High-growth DTC brands encounter roadblocks and questions on a regular basis. That's because technology is often moving quickly, but different platforms and DTC support systems don't always talk to one another. Patrick Johnson is an engineer with a background working for Red Antler and the CEO of Progress Labs. His work has attracted clients like Huas, Soma Water, Andie Swim, and many more. He's found that the key to navigating the DTC landscape lies in educating clients on their options, so that they can make choices that will empower their brand in both the short term and the long haul. Show Topics Differentiate on more than priceThe caveats of going headlessThe role of pre-optimizationEngineers should educate and guide brandsCare about more than conversions Show Links Connect with Patrick Johnson on LinkedIn or TwitterCheck out 1-Click PonyConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.Emily Hayward is Obsessed.  The co-founder and chief brand officer  of Red Antler was my very special guest recently at Retail Council of Canada's STORE2021 thought leadership conference, so I thought it only appropriate to bring our conversation onto the podcast.We talk about how her agency is now the “go-to” agency for retailers looking to create brands that people want to talk about, and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, "Obsessed: Building a Brand People Love From Day One” Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Until next time, stay safe and have a great week! Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.   

JB Osborne and Emily Heyward co-founded branding company Red Antler together in Brooklyn way back when, in 2007. In the past 14 years, Red Antler has established itself as the go-to brand-building company for startups and scale-ups, having helped shape everything from visual identity to packaging design for some of today's most ubiquitous companies like Casper, Allbirds, Hinge, ThredUp and of course, our favorite, Levain Bakery. Red Antler is so predominant, in fact, that "Fast Company" famously called it "a cult brand whisperer." Emily literally wrote the book on the matter: It's called "Obsessed: Building a Brand People Love From Day One," and it came out last summer. Tune in to learn more what they look for in the next big direct-to-consumer business, and what's next for Red Antler in its next 14 years.

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the crowd. Heyward has elevated some of the biggest brands on the planet, including Casper, Yumi, Four Square, BirchBox, and All Birds. In this episode of the Foundr Podcast, she reveals her creative process  and tells us how she got started  in the industry.  If you want a new perspective on building a brand your customers will be obsessed with, listen in on our interview with Heyward. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast', please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube:  http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

It's the summer of 2021—one year since the murder of George Floyd. And if you're wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 I had a plan for season four of How Brands Are Built. But in the wake of George Floyd's murder and protests around the world, my plan changed a bit. 2020 was already a pretty awful year for most people, and it just seemed to be getting worse and worse. So I started thinking about whether there was a way I could use this little platform of mine to do some good—or at least talk about something positive. That led me to reach out to my most diverse set of guests yet, starting with Dr. Jason Chambers, who talked about the origins of racist brand names and what to do about them. I talked to female agency founders like Dava Guthmiller of Noise 13, Sunny Bonnell of Motto, and Emily Heyward of Red Antler about how they got started and the role of diversity in their agency cultures. The season ended with a two-part episode featuring Brian Collins and his agency's design apprentice, Diego Segura, who told me about one way to create opportunities for talented, but less privileged, designers and strategists. And along the way, I talked to Armin Vit of Brand New, Alina Wheeler, author of Designing Brand Identity, and Nirm Shanbhag of Sid Lee. While I talked to guests about their agencies, books they'd written, or other topics specific to their areas of expertise, I also asked nearly all of them about what brands and branding professionals could be doing to improve the state of the world—in light of COVID-19, in light of racial injustice, and just in general. Are brands a force for good? Can they be? Should they try to be? At the end of this episode, which features clips from every interview this season, I boil everything I heard and learned down into five ways brands—and branding professionals like you and me—can make the world a better place (sorry): Be selective (and stick to your values) Walk the talk Wield your influence Proactively pursue diversity Don't underestimate the power of your work In the episode, I break down each of these ideas in detail.

My friend Adam describes Emily Heyward as a “genius brand strategist and brilliant badass.” I agree! She is the co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. In this conversation, Emily shares why “messaging rooted in mission means you're more under the microscope,” and why there's not only room for joy right now, but a need for it. Emily shares why she believes brand has to be seen as an investment, not a cost — and when is the right time for even cash-strapped start-ups to invest in brand strategy. More about Emily: Since 2007, she's worked closely with founders to develop purposeful, strategic visions for their companies and has led branding efforts for some of the most disruptive brands on the planet such as Casper, Allbirds, Boxed, and Prose. In 2019 Inc. Magazine named her among The Most Important Entrepreneurs of the Past Decade, FastCompany has called her a "brand whisperer," and her first book, Obsessed: Building a Brand People Love from Day One, was published by Portfolio, a division of Penguin Random House, in June 2020. ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast Insider and you'll get access to a private monthly Q&A call with Jenny.

Our special guest this episode for a feature interview is Emily Heyward,  who takes us through the strategy of building brand architecture for retail start-ups like Casper and Allbirds that are seeking to be remarkable.  We discuss her approach with founders, and how fundamentally different the approach is when engaging with brands at startup versus working with existing, well established CPG and retail companies. Emily Heyward  is the Co-Founder and Chief Brand Officer at Red Antler. Author of Obsessed: Building a Brand People Love from Day One available on Amazon and / or in Canada at Indigo Books. Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.From small town Ontario to New York City, in this episode we meet Lauren Chan, founder and president of women's wear retailer Henning. A former fashion editor, Ford model and now steward of a popular retail brand that is dialled in with a personal and professional connection. Lauren talks about building a collection of luxury plus-size staples without compromises on quality, craftsmanship, or design.Let's listen in********Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Until next time, stay safe and have a great week!

In this episode, Emily Heyward retraces her steps from working on TV advertising campaigns for huge brands to ultimately forming her own creative services company, Red Antler. She reflects on working with brands that have successfully made people take a leap of faith, and explains how the effects of sexism factored into her decision to launch a company. Listen for advice on:How times of crisis contribute to a company’s development What brands can do to recover from public mistakes Why large companies need to disrupt themselves Reframing the role of marketing To learn more: Emily Heyward: https://www.linkedin.com/in/emily-heyward-5465253/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley See acast.com/privacy for privacy and opt-out information.

Liz talks to Red Antler co-founder and chief brand officer Emily Heyward about the importance of an emotionally-driven brand strategy and the core elements of the Anchor strategy.

Liz talks to Red Antler executive creative director Jenna Navitsky about what makes a rich brand system the special magic of Anchor's new look and feel.

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of CanadaOn this special snapshot episode we meet Emily Heyward, cofounder of brand development agency Red Antler and author of the great new book “Obsessed: Building a brand people love from day one”.   Our conversation is a glimpse into the masterclass that she outlines in her book and relates from her work as she councils founders in creating brands like Allbirds and Casper Emily shares here advice with two starts, and one stop, for retailers, brand owners and founders looking to dent the universe.   Today's podcast is part of an ongoing series of CommerceNext episodes that will feature some the fantastic speakers taking the virtual stage January 20, 27th and February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future.You can learn more and register for CommerceNext here. Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Until next time, stay safe and have a great week!

“The extra verve of the added touch.” In other words, the art of living well - a value that Abigail Cook Stone's mother passed down to her, and that informs all aspects of Otherland - a lifestyle candle brand with a strong focus on art and storytelling. Growing up, Abigail cultivated a love for candles and the power they had in setting a mood, but she was always frustrated by the price tag. When she launched Otherland, she wanted to offer a candle experience that was elevated and aesthetically pleasing, without breaking the bank. In this episode you will hear how Abigail worked with a  branding studio to make her dream a reality, and her early days of raising capital. Fast forward to today, Abigail shares stories from this past (unprecedented) year, including how her customers started gravitating towards nostalgic scents (think holiday-inspired candles in April!), and how she has expanded her community by hosting weekly Instagram Live shows. Abigail also gives us tips on how to make the most of your space during lockdown by creating an ambiance on weekends and switching it up!  Coming up, you'll hear: Abigail's early love for upscale candles, but her frustration at the steep price tagsThe early days as an art buyer for Ralph Lauren, and how she chose to get her MBA at Columbia to pivot her careerHow Abigail learned to make candles in her apartment, and a long summer of hustle trying to raise capital for her brandHer experience working with Red Antler, and how they turned her dreams into a realityThe origins of “the extra verve of the added touch”, and how this informs everything Otherland represents todayHow COVID-19 has impacted her brand, and her decision to release nostalgic holiday scents in the spring of 2020Abigail's best tips on making the most of your space, and setting different ambiances for different times of the weekHer key work/life balance advice, which includes taking time for exercise, therapy, and meditationAnd finally, for all you New York listeners: Abigail shares where you can get the best croissant in the city!

Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho discuss how to build a brand people love from day one with IAB’s Brad Berens. See acast.com/privacy for privacy and opt-out information.

Emily Heyward is co-founder and and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Red Antler is the branding firm behind brands like Casper, Allbirds, Keeps, and Burrow. They also work with established brands like American Express, HBO, Google, and Gap. Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine, and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur's Most Powerful Women of 2019. She's also the author of a new book, Obsessed: Building a Brand People Love from Day One. I asked Emily what makes Red Antler different from other branding firms and what makes it, in the words of a 2018 Adweek article, one of "the surprisingly small group of branding shops behind today's top challenger brands." She says Red Antler was "the first creative services company that was designed and built to work with startups" and, as a result, "we've thought about brand in an incredibly holistic way … with obviously a particular focus on digital." Next, we turned to Emily's book, Obsessed. "The book really came out of 12 years of running Red Antler, launching new, disruptive businesses into the world, and seeing the ways in which brands’ relationships with consumers are shifting. … The rules are not the same as they were, certainly 20 years ago, but even six years ago. Things keep changing.” – Emily Heyward Then we turned to the events of 2020, and I asked Emily for her take on how brands should respond to racial injustice, as well as the COVID pandemic. Lastly, I asked Emily some wrap-up questions, including a brand/initiative she recommends checking out (the 15 Percent Pledge), a book recommendation (On Earth We’re Briefly Gorgeous), and her advice to you people in the industry: "Be curious. I think that so much of what we do is a response to the world around us—to culture and trends and what makes people tick. And when I meet with someone that doesn’t seem like they're passionate about what's happening in the world, and what businesses are out there, and what they're seeing, and what they're loving—for me, that's an immediate red flag." – Emily Heyward To learn more about Emily and Red Antler, visit redantler.com or emilyheyward.com. Obsessed is available on Amazon and wherever books are sold.

“We often say stand for one thing and express it a million ways, which is why I say ‘strategy actually liberates brands to explore and experiment' around their mission and vision.” Jonah Fay-Hurvitz is Head of Strategy at Red Antler, a branding agency based in Brooklyn, New York, that works with some of the greatest startups and new ventures defining the past decade. From Casper to Allbirds, Fay-Hurwitz is the man with a plan that's partially responsible for a fresh new guard of brands that are doing things differently, more responsibly, more transparently, more connectedly, and more in touch with their audiences and communities. In this episode, Farryn and Jonah unpack the “why's” of the world...way beyond brand strategy. “Once we establish the ‘why,' we can then take a brand's product or service to a more meaningful place that goes beyond anything functional, and to a place that speaks with emotional weight and purpose.” Hosted on Acast. See acast.com/privacy for more information.

Emily Singer is the creator of the newsletter Chips + Dips. A couple times a month, she shares news about consumer brands and marketing trends, but her insights get deeper than data. She draws perceptive connections amidst brands, but she also gets personal, making the newsletter feel like a DTC diary.In the newsletter's 26th issue, Emily is four months into the COVID-19 pandemic and reflecting on a shift in perspective and an overall lack of excitement for new brands — How could I get excited about a skincare company’s content strategy when thousands of people were dying and when I, myself, was doing the bare minimum to care for my skin?Emily wasn't the only one in a brand rut. If you're immersed in the world of DTC ecommerce brands, you may have noticed that many of them fall within certain archetypes. These archetypes are well documented in a Bloomberg article titled Welcome to Your Bland New World. From fonts and photography to mission and story, the opinion piece chronicles similarities that make some of these brands seem downright interchangeable — but maybe similarity is not always a bad thing.In this episode, Emily reflects on this article, contemplating the comfort of sameness, our human inclination toward trends, why brands have to have soul, and why sometimes, toothpaste should just be toothpaste.For images and links, go to the Lumi blog.

Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho discuss how to build a brand people love from day one with IAB’s Brad Berens. See acast.com/privacy for privacy and opt-out information.

"When we reward noise, we lose substance. When we force linearity, we sacrifice exploration...When we don’t have trust, we can’t take risks." This is Liz Juusola, Strategy Director at Red Antler. In today’s episode, she and I dive into the idea of energetic equity and what leading creative work through a feminist and consciousness-oriented lens looks like. 

Ever since Emily Heyward was young, she has loved advertisements. Instead of hanging posters on her bedroom wall when she was growing up, she hung up framed ads that she loved. It is no surprise then that Emily went to work for big ad agencies after graduating from Harvard. And she was thriving. Until she found herself working at a company that made her question whether advertising was her calling, after all. Listen to Emily share how she bounced back from a job that was not right for her and rediscovered her love of helping people craft and tell compelling stories – a love that led her to found and build Red Antler, the brand agency behind Casper, Allbirds, Rent the Runway and more. --- Support this podcast: https://anchor.fm/howigothere/support

Who Is Emily? "Most Important Entrepreneur of The Decade" - Inc Magazine Emily is a true branding expert. She's helped to build brands like Allbirds, Casper & Boxed from the ground up & paved a new path for entrepreneurs building in the direct-to-consumer (D2C) space. Win A Free Book We're giving away 5 free copies of Emily's new book: Obsessed: Building a Brand People Love From Day One Sign up here for details: https://bit.ly/2Xxh58X What You’ll Learn The approach Emily and her team use to create brands that people love from day one. Real-world examples from brands like: Apple, Nike, Warby Parker, TOMS, Allbirds, SoulCycle, Everlane, Thinx, and more. You’ll learn: 3 pillars of brand strategy: mindset, key problem, brand idea what you can learn about brand storytelling from stand up comedy getting to the consumer need & “the why test” knowing when you’ve got to the “core brand idea” the difference between functional vs emotional brand storytelling the best way to get customer feedback how consumer expectations are being redefined why brand consistency is no longer the only approach to take in 2020 how subtle language can make a huge difference in the tone of your brand communication Time Stamps: 00:00 intro 1:24 who is emily? 2:00 equity vs agency fee 3:09 branding book 4:15 what is the importance of brand? 5:05 defining brand 9:08 3 parts to brand strategy 14:40 customer interviews 20:33 beyond functional benefits 22:51 casper + core brand idea 25:30 airbnb + the why test 29:50 evaluating brand idea 30:30 boxed + comparing to competition 32:30 allbirds examples 37:40 nike + laddering up value 38:10 apple + green text 41:35 soulcycle brand juxtaposition 42:50 breaking the rule of consistency 44:30 thinx 47:40 non-profits + cause 50:50 toms shoe 53:10 warby parker 53:37 bombas 54:55 everlane 59:40 cancel culture + consumer expectations

こんにちは、Off Topicです。今回はD2Cのブランディングのパート2になります！前回もおすすめなので、聞かれてない方はそちらもチェックしてみてくださいね。 ※机の音がたまに聞こえます、申し訳ありません。。 ◎今回のトピック ・Airbnbのリブランディングの優れている所 ・Venmoが作ったソーシャルな体験 ・allbirdsのブランド立ち上げの話 ◎参照リンク ・Obsessed: Building a Brand People Love from Day One (English Edition) - Amazon https://amzn.to/2DfT2nN ・Airbnbのデザインチームサイト https://design.studio/work/airbnb/ ・Venmo https://venmo.com/ ・allbirds https://www.allbirds.com/ ・クラファン時代のallbirds(The Wool Runners) https://www.kickstarter.com/projects/3over7/the-wool-runners-no-socks-no-smell ◎ひとこと byテツロー 本に書いてなかったですが、Red AntlerのEmilyさんの過去の案件で失敗して最も落ち込んだ案件はBrandlessだそうです。そして最近だとRed Antlerが手伝ったJot CoffeeやPentagramが手伝ったOffLimitsが面白いと思いました - 今後はOff TopicのInstagramでも新しいブランドの紹介をするので、是非皆さんご覧ください！ Instagramも更新してます！ / https://www.instagram.com/offtopicjp/ ◎Twitter Off Topic https://twitter.com/OffTopicJP ミキ https://twitter.com/mikirepo テツロー https://twitter.com/tmiyatake1 ◎note https://note.com/offtopic

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. The post 325: Building a Brand People Love From Day One with Emily Heyward first appeared on Read to Lead Podcast.

Emily Heyward is the Co-Founder and Chief Branding Officer of Red Antler, a leading branding and marketing firm focused on early-stage ventures. Throughout her career, she has helped create, launch, and build devoted fan followings for some of the most beloved consumer brands, such as Allbirds and Casper. In her book, Obsessed, Emily takes readers behind the scenes of the creation process and outlines her principles of what it takes to launch highly coveted brands. We talk about: why people should invest in brand, her team's process to create a level of obsession for new startups, current trends she sees in the industry, her notes of optimism, and more.   Interviewed by Mortimer Singer. 

In this episode of the MOUTHWASH Podcast, we sit down with our long-time friend: Tori Hinn. Tori is a Graphic Designer and Creative Director of Figma. In the past, she’s had her hands in projects at Red Antler and Google Creative Lab. Tori talks to us about how the internet has formed many of her relationships, why she doesn’t tweet about graphic design, and Women of Graphic Design, which has been an ongoing project in effort to close one of the largest gaps in the industry. Tori loves people first and foremost. Everything else comes after that.

Welcome to episode #727 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #727 - Host: Mitch Joel. I didn’t blink. I saw the title of Emily Heyward’s new book, Obsessed - Building a Brand People Love From Day One, and I knew it would be right for me. I wasn’t wrong. During Emily's 12+ years building and running Red Antler (a branding agency for startups and new ventures), Emily has not only witnessed the landscape of business evolve, she has helped shape it. Now with Obsessed, she demonstrates why brands big and small have a hugely significant role to play in driving our culture, through times of great uncertainty and beyond. Since 2007, she’s worked closely with founders to develop purposeful, strategic visions for their companies and has led branding efforts for some of the most disruptive brands on the planet such as Casper, Allbirds, Boxed, and Prose. After beginning her career in advertising, Emily started Red Antler along with her co-founders to directly apply consumer insights and brand positioning to launching and growing new and beloved businesses. In 2018, Red Antler made Fast Company’s list of Most Innovative Companies in Marketing and Advertising and was dubbed the “cult brand whisperer.” Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine, and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur’s Most Powerful Women of 2019. Let’s get obsessed… Enjoy the conversation... Running time: 54:51. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Emily Heyward. Obsessed - Building a Brand People Love From Day One. Red Antler. Follow Emily on Instagram. This week's music: David Usher 'St. Lawrence River'.

They might not fall for anything, but they definitely won’t win over consumers who are presently armed with more information than ever before.The big picture: Today, it’s not enough for brands—from fledgling startups to multinational corporations—to just sell goods and services for a profit. They have to take a stand, from supporting Black Lives Matter to championing frontline health workers to saving the world from climate change. You know exactly what I’m talking about. How many times have you heard a brand tell you it’s “there for you” in the last three months? For me, it’s 7 billion, give or take.While we might perceive an overload of marketing emails touting donations made and support lent, it makes sense from the brands’ perspectives to speak out (sometimes).Because today more than ever, we’re being faced with a serious proposition: voting with our dollars, even before we can vote with our ballots. And no one should vote uninformed.So today on Business Casual, I’m speaking with the undisputed branding wizards of the startup scene, Red Antler co-founders Emily Heyward and JB Osborne. Their firm is behind the design and go-to-market strategies for the kinds of companies synonymous with “strong brand,” from Allbirds to Casper.Emily and JB bring a unique perspective to the branding conversation, one typically dominated by pie-in-the-sky musings on consumer psychology and nonsensical acronyms. Their POV? It’s not about playing by rules—it’s about playing by values.And when a brand takes on values and purpose beyond being in the black next quarter, the dollars we feed it take on far more meaning than just lining the pockets of startup founders.So...if you’ve ever thought picking a font and a color scheme was the extent of building a brand, you need to listen to this episode. Check it out now.

Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler, discusses how consumers expect more from brands and are choosing companies who make a difference. She also talks about her new book "Obsessed: Building a Brand People Love from Day One." Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler, discusses how consumers expect more from brands and are choosing companies who make a difference. She also talks about her new book "Obsessed: Building a Brand People Love from Day One." Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

Startup branding expert, Emily Heyward shares how she successfully started the Red Antler agency, about BRANDING 101, why branding is more than just a name and a logo, and the keys for effective networking.

How to build a brand that people love with Emily Heyward (Co-founder Red Antler)Buy Emily's book.  

This is a conversation with Emily Heyward. Emily is the co-founder and Chief Brand Officer at Red Antler. They have developed some of the biggest startup success stories on the planet, often working with founders before product launch. Their clients have included Allbirds, Keeps, Casper, Away, Burrow, and Chime. They’ve also worked with more established brands like Clear, Betterment, Policygenius, Birchbox, Foursquare, Zillow, Google, HBO, GE, Square, and more. Emily just launched her new book called Obsessed - Building a Brand People Love from Day One. Enjoy!

Emily Heyward is the Co-Founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, Betterment, and Prose. In 2018, Red Antler made Fast Company's list of Most Innovative Companies in Marketing and Advertising AND Emily was recognized as one of Entrepreneur's Most Powerful Women of 2019.

Emily Heyward is the Co-Founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, Betterment, and Prose. In 2018, Red Antler made Fast Company's list of Most Innovative Companies in Marketing and Advertising AND Emily was recognized as one of Entrepreneur's Most Powerful Women of 2019.

Entrepreneurs, investors, and designers alike will enjoy this conversation. It focuses on the missing link between the vague idea for a company and the ultimate cash flows it produces—namely, the execution of a design that makes customers want to pay. You might be surprised at some of their ideas about branding tactics. Have you ever considered the impact of typeface design in a company’s messaging? Today’s guests make a compelling case for re-thinking the media we use to reach our customers and prospects. Ryan Bugden is an old friend, and together with Michelle Ando, we had a fantastic discussion on their design education, their work, their approach to branding, and the way that design bridges the commercial and the artistic. Ryan and Michelle are both RISD-educated graphic designers based in Brooklyn. Both at one point made their way to Red Antler—a legendary branding design studio known for its work with clients like Casper, Allbirds, FourSquare, Square, Betterment, Zillow, Google, American Express, HBO, TripAdvisor, and General Electric, just to name a few. Michelle is still with Red Antler, and Ryan has moved on, working at Pentagram under Paula Scher before leaving to focus on his own work. Keep listening for their thoughts on design, branding, the creative process, learning, and much more. Guest Links Ryan Bugden: Instagram @ryanbugden https://www.instagram.com/ryanbugden/ | Website https://www.ryanbugden.com Michelle Ando: Website https://michelle-ando.com Time Stamps 0:05:05 – What it was like developing as artists 0:07:53 – Design bridges the artistic and commercial worlds 0:09:41 – Why Ryan and Michelle dislike being called “creatives” 0:10:59 – Viewing different verticals as learnable disciplines: Mastery by Robert Greene 0:14:47 – How they became interested in typeface design 0:20:39 – What typefaces can do for a brand 0:27:36 – Ryan and Michelle’s work with Getaway ( https://www.getaway.bar/ ) 0:34:16 – Design as the connection between the “numbers” and the “reality” of business 0:38:30 – Branding and the “spectrum of consistency”  0:40:28 – Nike: “consistently inconsistent in a beautiful way” 0:41:58 – Shick Toikka’s “Nike Unlaced” typeface ( https://www.schick-toikka.com/custom-fonts/nike-unlaced ) 0:43:52 – Discussion of building a heritage brand and brand equity 0:48:55 – Watching the development of Allbirds’s branding at Red Antler 0:50:17 – Emily Heyward’s top 3 questions about brand identity 0:51:45 – Ryan and Michelle’s process & design approach 1:13:47 – Growth & recovery: connection to Katina Mountanos, Dupi Singh, and Daydreamers 1:16:07 – The connection between play and recovery 1:19:55 – Managing emotions in the creative process 1:25:32 – Their approach to marketing and cold outreach 1:33:33 – Truthfully, much in design (as in investing) is a leap of faith 1:39:29 – Observations on what clients and end customers really want 1:42:21 – Genuineness—the brand needs to be congruent with the company 1:44:25 – The spectrum of “brand importance” (from B2B to Fashion) 1:47:48 – Influential books: Roland Barthes, Walter Benjamin, Susan Sontag, Alan Watts 1:54:16 – Documentaries: Adam Curtis (HyperNormalisation) https://www.youtube.com/watch?v=AUiqaFIONPQ 1:57:36 – Skills: coding in Python, animation 2:04:31 – Beliefs: “brand systems can be chaotic” and “work smart; not hard” 2:08:33 – Learning strategies: make learning purpose-driven 2:17:11 – Whisper to themselves: (paraphrasing) “a career in the arts is possible,” “don’t overtrust others or undertrust yourself,” and “make the process your own.” Support Links Rate and review the podcast at https://podcasts.apple.com/us/podcast/strategy-chain/id1492935567 Find Amazon affiliate links at http://strategychainpodcast.com/support Send me questions at http://strategychainpodcast.com/contact Sign up for the email list at http://strategychainpodcast.com/ Social Media @strategychain (Facebook, Twitter, Instagram, Medium)

On this episode, we are chatting with Winnie Sabbat. A company is unable to stay in business if it doesn’t generate income and make a profit. Winnie Sabbat, Financial Director of NYC based marketing agency Red Antler has the keen ability to make companies and brands profitable. The millennial finance executive has been named to The Network Journal’s 2019 “Forty Under Forty Achievers” for her upwardly mobile career moves and accomplishments.

Tori Hinn is a creative director and designer living in San Francisco, California. She is currently the creative director of Figma, a collaborative and browser-based design tool. She also founded Women of Graphic Design, a project focused on exploring issues of gender-equality in education provided by design institutions and exhibiting the contributions of women in the field of graphic design. Previously, she worked with companies such as Google, Etsy, and Red Antler.

Design critics Jessica Helfand and Emily Heyward, founder of Red Antler, discuss what's at stake when everything looks the same -- and what designers can do about it.

From prototyping futures to designing artifacts solely for discussion, tune in to explore the idiosyncratic—but important—field of speculative design. In this episode, host Travis Neilson sits down with Philip Battin and Curtis Flanagan from Seed Studio, a Google design team working on future-forward creative concepts for human-centered technology. In this intriguing conversation, the trio unpack what it means to rehearse the future to inform the present. Handy links for this episode:Explore “A Space for Being” from Salone del Mobile in Milan 2019Read Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona RabyWatch HER on Google Play Meet our guests:Philip Battin currently leads strategic design and innovation for Seed Studio. Previously he worked as a design strategist on Google Glass at Google X. Curtis Flanagan is an art director at Seed Studio. Before joining Google, he was a senior designer at Red Antler and Ideas On Purpose.

THEMEN: Marie Kondo, Mastercard, Gilette, McDonalds, In-n-Out Burger, Blanding, Red Antler, Casper, Verdichtung, Vereinfachung, Digital Pollution, Heineken, Gösser, MikMe, Pinterest, Digital Detox, Instagram, MPreis, Clever, Klarheit, Technostress, Entrümpeln, Statista.at, KISSS, Bügeleisen GUEST: Michael Sekera (Account Director, VIRTUE)

DO NOT MISS THIS ONE! I'm sitting down with my pal Emily Heyward, co-founder of Red Antler to talk about launching iconic brands. Emily is the genius behind Casper, Birchbox, Allbirds, to name a few. What can this brand whisperer teach the nonprofit community? You will rethink your brand after this chat. https://redantler.com/ --- Support this podcast: https://anchor.fm/nonprofitlowdown/support

This week on Design Work Kate chats with Katie Levy and Mike McVicar, founders of Gander. Based out of their Brooklyn studio, Gander creates brands and experiences with soul and substance. Katie and Mike cut their teeth in studios like Red Antler and with brands like Kiehl's before setting out on their own. In this interview Katie and Mike chat about the unlikely kinship between Florida and New York, what starting a studio was really like and how to make cool work for cool people. Plus we get the exclusive on their next studio opening on Mars.

Catherine Meyers is an Opera Singer turned Software Engineer who currently builds cool stuff with Ruby on Rails and React at Mavenlink, a professional services platform focused on resource planning and project management. Previously, she worked at Red Antler, a branding agency in Brooklyn, where she built and maintained fully responsive websites for a varied and diverse clientele. Catherine is a graduate of The Flatiron School Web Development Immersive Program. In 2017, Catherine co-founded Women Level Up, a monthly meetup aimed at empowering female developers through education, networking, and mentorship. She has also spoken at numerous conferences, including RubyConf, RubyHack, and ForwardJS. She is currently a co-host for the podcast Ruby Rogues. NOTES: Women Level Up: http://womenlevelup.com/ (http://womenlevelup.com/) Ruby Rogues podcast: https://devchat.tv/ruby-rogues (https://devchat.tv/ruby-rogues) Talk on the parallels between music and code: https://youtu.be/n1U1rcThnzw (https://youtu.be/n1U1rcThnzw) CONTACT: Twitter: @ccmeyers324 (https://twitter.com/ccmeyers324) Website: http://catherinecodes.com/ (http://catherinecodes.com/) BONUS: Click on this link and Help support this podcast becuase I love puppies : ) https://www.patreon.com/advanceyourart (https://www.patreon.com/advanceyourart) This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri) QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

Panel: Charles Max Wood Guest: Catherine Meyers This week on My Ruby Story, Charles talks to Catherine Meyers. Catherine first got into programming after a significant career change from being an opera singer to being a developer. Friends of hers suggested that she begin a programming career and she hasn’t looked back since. They talk about boot camps, such as Flatiron School, the importance of life-long learning, how she got into Ruby, and why she loves the language so much. In particular, we dive pretty deep on: Ruby Rogues Episode 354 Newest member on the Ruby Rogues Panel How did you first get into programming? Relatively new to programming Career change from opera singer to programmer Didn’t grow up thinking she would be a programmer Friends pushed her to programming Taught herself HTML Used Codeacademy, Team Treehouse, and Code School Boot camps Rejected from Flatiron School originally Not everyone gets into code the same way, and that’s okay Coding takes hard work No successful programming career is automatic The importance of life-long learning How did you get into Ruby? Ruby is such a fun and great language to start with High-level language Full-stack developer Red Antler Bias towards front-end development 2 types of front-end development Talk to people of different backgrounds And much, much more! Links: Ruby Rogues Episode 354 Codeacademy Team Treehouse Code School Flatiron School Ruby Red Antler @CCMeyers324 CatherineMeyers.com Picks: Charles Running With the Demon by Terry Brooks 12 Rules for Life by Jordan B. Peterson S.W.E.A.T. Pledge Catherine Schubert - Unfinished Symphony No. 8 GeoGuessr Sharing the Work by Myra Strober

Panel: Charles Max Wood Guest: Catherine Meyers This week on My Ruby Story, Charles talks to Catherine Meyers. Catherine first got into programming after a significant career change from being an opera singer to being a developer. Friends of hers suggested that she begin a programming career and she hasn’t looked back since. They talk about boot camps, such as Flatiron School, the importance of life-long learning, how she got into Ruby, and why she loves the language so much. In particular, we dive pretty deep on: Ruby Rogues Episode 354 Newest member on the Ruby Rogues Panel How did you first get into programming? Relatively new to programming Career change from opera singer to programmer Didn’t grow up thinking she would be a programmer Friends pushed her to programming Taught herself HTML Used Codeacademy, Team Treehouse, and Code School Boot camps Rejected from Flatiron School originally Not everyone gets into code the same way, and that’s okay Coding takes hard work No successful programming career is automatic The importance of life-long learning How did you get into Ruby? Ruby is such a fun and great language to start with High-level language Full-stack developer Red Antler Bias towards front-end development 2 types of front-end development Talk to people of different backgrounds And much, much more! Links: Ruby Rogues Episode 354 Codeacademy Team Treehouse Code School Flatiron School Ruby Red Antler @CCMeyers324 CatherineMeyers.com Picks: Charles Running With the Demon by Terry Brooks 12 Rules for Life by Jordan B. Peterson S.W.E.A.T. Pledge Catherine Schubert - Unfinished Symphony No. 8 GeoGuessr Sharing the Work by Myra Strober

Panel: Charles Max Wood Guest: Catherine Meyers This week on My Ruby Story, Charles talks to Catherine Meyers. Catherine first got into programming after a significant career change from being an opera singer to being a developer. Friends of hers suggested that she begin a programming career and she hasn’t looked back since. They talk about boot camps, such as Flatiron School, the importance of life-long learning, how she got into Ruby, and why she loves the language so much. In particular, we dive pretty deep on: Ruby Rogues Episode 354 Newest member on the Ruby Rogues Panel How did you first get into programming? Relatively new to programming Career change from opera singer to programmer Didn’t grow up thinking she would be a programmer Friends pushed her to programming Taught herself HTML Used Codeacademy, Team Treehouse, and Code School Boot camps Rejected from Flatiron School originally Not everyone gets into code the same way, and that’s okay Coding takes hard work No successful programming career is automatic The importance of life-long learning How did you get into Ruby? Ruby is such a fun and great language to start with High-level language Full-stack developer Red Antler Bias towards front-end development 2 types of front-end development Talk to people of different backgrounds And much, much more! Links: Ruby Rogues Episode 354 Codeacademy Team Treehouse Code School Flatiron School Ruby Red Antler @CCMeyers324 CatherineMeyers.com Picks: Charles Running With the Demon by Terry Brooks 12 Rules for Life by Jordan B. Peterson S.W.E.A.T. Pledge Catherine Schubert - Unfinished Symphony No. 8 GeoGuessr Sharing the Work by Myra Strober

When Abigail Stone decided to start an online candle company, she had neither investors nor a product. But she found an early ally in the branding agency Red Antler, which agreed to help her get her business off the ground in exchange for a cut of her company. This week, Bloomberg Technology's Jing Cao and Brad Stone follow Abigail in the frenzied months leading up to and following the launch of her startup Otherland. Along the way, we'll see how much Red Antler can help an unknown entrepreneur stand out in the highly-competitive e-commerce industry—and we'll judge whether its services are worth the considerable price.

In our second episode, we talk to Ally Keller, student at Parsons School of Design, about crossing between design disciplines, dropping out of school to pursue design, and so much more. Ally studies Design and Technology at Parsons. She has worked as a product design intern at Facebook and has done agency work at Red Antler and Code and Theory. Sponsored by Facebook Design.

Case Study: The Tonight Show with Jimmy Fallon - Jonathan Correira, Design Director at Red Antler

Case Study: The Film Independent - Jonathan Correira, Design Director at Red Antler

JB Osborne is a partner at Red Antler. Fiercely committed to differentiation and success, Red Antler builds brands for start ups that are changing how the world works. Before becoming a partner at Red Antler, JB was an account supervisor at advertising agency Saatchi & Saatchi and the US director of marketing agency Consortium. www.redantler.com — Sponsors — www.taskbullet.com?aff=tbgiantsandcrowns www.breather.com www.claralabs.com — Giants & Crowns — www.giantsandcrowns.com www.instagram.com/giantsandcrowns The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process. — Credits — This episode of Giants & Crowns is hosted and produced by Nsi Obotetukudo. Editing by Duncan Gerow, Joe Fuller, and Nsi Obotetukudo. Special thanks to Isabelle Thenor-Louis, Joan De Jesus, Sunny Ou, Hannah Anokye, & Kiera McBride.

On this episode of Meet the Creatives, I meet Jonathan Correira, Design Director at Red Antler.

Rebecca Sholiton and Nate Cooper are the Co-Founders of Wise Apple(formally Pak'd), a startup that delivers pre-made, customizable school lunches directly to families’ homes. They just announced their $3.6 million seed round led by Pritzker Group Venture Capital and Levy Family Partners with Chicago Ventures, Greycroft Partners, BoxGroup and Irish Angels also participating.  Wise Apple was also part of Techstars Chicago class of 2016 which included previous podcast guests Bright and PartySlate.  Use code "chicagotech" for $20 off your first week or this link for it to be automatically applied.    In This Episode You Will Learn: The inspiration behind Wise Apple How they made their first lunches How they collected 300 emails from interested customers on day 1 The importance of customizations to their business The value of hand delivering your orders and collecting feedback How they balance healthy and tasty for kids How a new porn site led to the name change What it was like working with the legendary Red Antler branding agency in New York  Why Wise Apple won out as the name Any concern around going with a name without having the .com locked down How influential their Kellogg MBAs have been and whether they think they needed it Why starting a business with a bunch of MBAs is a mistake How Rebecca and Nate met Whether copycats and competitors in the food space is a concern for them How their space differs from the meal kit business How they arrived at their price The value in going through Techstars The importance of balancing realistic numbers and unit economics  with a big vision Why we need more female investment professionals Why Rebecca won’t look at resumes unless there are non-white/male resumes included The value in having a big anchor tech company in Chicago Selected Links From The Episode: Red Antler, branding agency behind Casper and All Birds Carter Cast, Professor at Northwestern Kellogg and Venture Partner at Pritzker Group Venture Capital Troy Henikoff, Managing Director at MATH Venture Partners Brian Luerssen, Former Techstars Chicago Managing Director Dan Willoughby, Techstars Chicago Director Amanda Lannert, CEO of Jellyvision Favorite Books: Wuthering Heights by Emily Brontë The Sun Also Rises by Ernest Hemingway All The Light We Cannot See by Anthony Doerr The Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America by Erik Larson Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall

Emily and Jenna walk through Red Antler's process designing multilayered brand experiences for companies like Allbirds and MissionU as well as highlight how today's most influential brands harness empathy to tap into the human experience and speak truth into our lives. They also chat about why Emily doesn't have a 10-year plan and how to leave room for serendipity in your life to lead you to unexpected, and incredible, places. 

On this episode we have Emily Heyward, partner at Red Antler. Red Antler builds brands for companies that are changing how the world works. Before becoming a partner at Red Antler, Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers. She started her career at D'Arcy, followed by Saatchi & Saatchi and JWT. www.redantler.com — Sponsors — www.taskbullet.com www.breather.com www.claralabs.com — Giants & Crowns — www.giantsandcrowns.com www.instagram.com/giantsandcrowns The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process. — Credits — This episode of Giants & Crowns is hosted and produced by Nsi Obotetukudo. Editing by Duncan Gerow, Joe Fuller, and Nsi Obotetukudo. Special thanks to Isabelle Thenor-Louis, Joan De Jesus, Sunny Ou, Hannah Anokye, & Kiera McBride.

The O’Reilly Design Podcast: The guiding light of strategy, designing Allbirds, and what makes the magic of a brand identity.In this week’s Design Podcast, I sit down with Simon Endres, creative director and partner at Red Antler. We talk about working from a single idea, how Red Antler is helping transform product categories, and the importance of having a point of view. Here are some highlights from our conversation: Bringing the power of nature to the footwear industry One of the founders of Allbirds, Tim Brown, is an ex-professional soccer player. Obviously, footwear was really big in what he was doing. He also went through design school in Cincinnati, but he was being sent shoes and taking a look at the landscape, and he realized that there's no real innovation and thoughtfulness in the shoe category. There's definitely technology and a lot of graphical doodads appearing on shoes, but no company has committed to real innovation to benefit the industry or the world, actually. He was entering into the arms race of high-tech materials and new features. He was like, let's strip everything back and create something that's really elegantly uncomplicated, built around extreme comfort and versatility, and it's made from New Zealand wool, Merino wool, which is incredibly durable and soft. What he wanted to do was hand us the power of what's going on in nature and bring that to the footwear industry. That's kind of the overarching mission. Then he connected with San Francisco native, Joey Zwillinger. Those two started the company, and I met them in New York for a meeting when they were looking for a company to work with. They did a pre-launch on Kickstarter with a Merino wool runner. They got an outrageous response. They spent a lot of time trying to fulfill their orders. Through that learning and through that traction, they decided to double down and really create a business out of it. We were tasked, one, to build out the overarching brand and then build something that moved toward the launch of the Wool Runner, their first shoe. I think one challenge that they were coming to us with was how to bring a New Zealand sensibility without being a tourist postcard from New Zealand. That was really important: how do you translate that culture and the mindset and make it relevant for, initially, the American market? Being here for a long time, I've worked through a lot of brands and communications and advertising, so I felt like I was well positioned to do that. Both my partners love New Zealand and they love Kiwis, so there's a real empathy. We also really loved the mission to transform a category. I feel like with our experience with Casper, the mattress company, we really worked with them and helped them from the ground up to disrupt a really shitty industry, and there are obviously a lot more pain points in that industry. When we came on [with Allbirds], we were involved not so much in the industrial design of the shoe—a Kiwi guy named Jamie was working on that out of Auckland; he’s an amazing industrial designer who we're continuing to work through now. We worked with him, we worked on naming, we worked through the strategic idea and brand identity. The Red Antler strategy We're a strategically led company. Emily Heyward, one of the most brilliant people I've ever met that I have the pleasure to work with, leads strategy. She worked in bigger companies, doing on-the-ground research and groups across the country and the globe, really gaining insights from people and how they feel, what they think. That's been a real core tenant, a pillar of our company. We use that as a way to help companies focus. They find it difficult to get clarity about that single thing they stand for and how to really express that single thing in a lot of different ways. As a business, it’s very tough to have focus; what we do is bring a singular idea that everything we do ladders up to, and acts as that spinal through-line to, both the business and the work that we're doing, so it all feels like it's coming from the same place. In the end, we're trying to create belief systems that feel unique and believable and cohesive and different. You can only do that through having something that's singular. I don't think a solely mission-based brand is going to resonate and really engage people at the level that we really wanted. We wanted to ladder up to something, and this is a very Kiwi thing, the idea was like ‘get up and go’—no fuss, no bullshit, and just freedom. Flick your shoes on, get out the door and get going. To me, it's all about movement and travel and an unfitted life and a sense of ease. The Kiwis have a saying: ‘She'll be all right; just get on with it.’ Then we had other layers to the strategy. We have this big, singular idea that we constantly reference throughout the creative process. We have it up on our wall, we're measuring the work against it, but we also build in other layers to the conceptual framework. In Allbirds' case, we love this idea of curiosity. As a company, Allbirds is very curious about how to harness different materials from nature, how to make the industry better. From a design and brand identity perspective, we have photography and messaging and illustration that's very weird and curious. People are moving off-frame or they're moving in a very unusual pose. We have hands coming in from places and feet walking up stairs. All of these core ideas are great guiding lights for us as we continue to make things. Having a point of view I'm always looking for people who are great thinkers and also great doers. There are incredible design companies out there where the thinking is just incredible and sometimes academic, and the work is beautiful but somewhat abstract. For the kind of work we're doing, we need to be making stuff and doing it strategically. I'm really looking for critical thinkers and people who are curious. We need to be very empathetic with our clients and also the users, so an emotional intelligence is necessary. I look for people who are good listeners but also can communicate clearly. I still want people who have a point of view—I really don't want regurgitation of design blogs. I want people to get off their asses and their computers and get out there in the world, or look at other inspiration to feed into what we're doing. With that, I think having that point of view means you have to take risks. You have to be able to make those creative leaps into unexpected territory. For me, that's where the magic comes. If there's not that moment in the air that no one's ever thought of, even yourself, then that's what I think really makes the magic of a brand identity. Then, I wouldn't say ego-less, because I think you need to have an ego, but I think someone who can work well on a team, working toward a common goal. We have sort of a no-asshole policy here at Red Antler. We've just got an incredible team because of it. There are some really great, hotshot designers that I've met and worked with, but, ultimately, they just didn't stick around because we're just not built like that. We don't have a culture that enables that behavior.

The O’Reilly Design Podcast: The guiding light of strategy, designing Allbirds, and what makes the magic of a brand identity.In this week’s Design Podcast, I sit down with Simon Endres, creative director and partner at Red Antler. We talk about working from a single idea, how Red Antler is helping transform product categories, and the importance of having a point of view. Here are some highlights from our conversation: Bringing the power of nature to the footwear industry One of the founders of Allbirds, Tim Brown, is an ex-professional soccer player. Obviously, footwear was really big in what he was doing. He also went through design school in Cincinnati, but he was being sent shoes and taking a look at the landscape, and he realized that there's no real innovation and thoughtfulness in the shoe category. There's definitely technology and a lot of graphical doodads appearing on shoes, but no company has committed to real innovation to benefit the industry or the world, actually. He was entering into the arms race of high-tech materials and new features. He was like, let's strip everything back and create something that's really elegantly uncomplicated, built around extreme comfort and versatility, and it's made from New Zealand wool, Merino wool, which is incredibly durable and soft. What he wanted to do was hand us the power of what's going on in nature and bring that to the footwear industry. That's kind of the overarching mission. Then he connected with San Francisco native, Joey Zwillinger. Those two started the company, and I met them in New York for a meeting when they were looking for a company to work with. They did a pre-launch on Kickstarter with a Merino wool runner. They got an outrageous response. They spent a lot of time trying to fulfill their orders. Through that learning and through that traction, they decided to double down and really create a business out of it. We were tasked, one, to build out the overarching brand and then build something that moved toward the launch of the Wool Runner, their first shoe. I think one challenge that they were coming to us with was how to bring a New Zealand sensibility without being a tourist postcard from New Zealand. That was really important: how do you translate that culture and the mindset and make it relevant for, initially, the American market? Being here for a long time, I've worked through a lot of brands and communications and advertising, so I felt like I was well positioned to do that. Both my partners love New Zealand and they love Kiwis, so there's a real empathy. We also really loved the mission to transform a category. I feel like with our experience with Casper, the mattress company, we really worked with them and helped them from the ground up to disrupt a really shitty industry, and there are obviously a lot more pain points in that industry. When we came on [with Allbirds], we were involved not so much in the industrial design of the shoe—a Kiwi guy named Jamie was working on that out of Auckland; he’s an amazing industrial designer who we're continuing to work through now. We worked with him, we worked on naming, we worked through the strategic idea and brand identity. The Red Antler strategy We're a strategically led company. Emily Heyward, one of the most brilliant people I've ever met that I have the pleasure to work with, leads strategy. She worked in bigger companies, doing on-the-ground research and groups across the country and the globe, really gaining insights from people and how they feel, what they think. That's been a real core tenant, a pillar of our company. We use that as a way to help companies focus. They find it difficult to get clarity about that single thing they stand for and how to really express that single thing in a lot of different ways. As a business, it’s very tough to have focus; what we do is bring a singular idea that everything we do ladders up to, and acts as that spinal through-line to, both the business and the work that we're doing, so it all feels like it's coming from the same place. In the end, we're trying to create belief systems that feel unique and believable and cohesive and different. You can only do that through having something that's singular. I don't think a solely mission-based brand is going to resonate and really engage people at the level that we really wanted. We wanted to ladder up to something, and this is a very Kiwi thing, the idea was like ‘get up and go’—no fuss, no bullshit, and just freedom. Flick your shoes on, get out the door and get going. To me, it's all about movement and travel and an unfitted life and a sense of ease. The Kiwis have a saying: ‘She'll be all right; just get on with it.’ Then we had other layers to the strategy. We have this big, singular idea that we constantly reference throughout the creative process. We have it up on our wall, we're measuring the work against it, but we also build in other layers to the conceptual framework. In Allbirds' case, we love this idea of curiosity. As a company, Allbirds is very curious about how to harness different materials from nature, how to make the industry better. From a design and brand identity perspective, we have photography and messaging and illustration that's very weird and curious. People are moving off-frame or they're moving in a very unusual pose. We have hands coming in from places and feet walking up stairs. All of these core ideas are great guiding lights for us as we continue to make things. Having a point of view I'm always looking for people who are great thinkers and also great doers. There are incredible design companies out there where the thinking is just incredible and sometimes academic, and the work is beautiful but somewhat abstract. For the kind of work we're doing, we need to be making stuff and doing it strategically. I'm really looking for critical thinkers and people who are curious. We need to be very empathetic with our clients and also the users, so an emotional intelligence is necessary. I look for people who are good listeners but also can communicate clearly. I still want people who have a point of view—I really don't want regurgitation of design blogs. I want people to get off their asses and their computers and get out there in the world, or look at other inspiration to feed into what we're doing. With that, I think having that point of view means you have to take risks. You have to be able to make those creative leaps into unexpected territory. For me, that's where the magic comes. If there's not that moment in the air that no one's ever thought of, even yourself, then that's what I think really makes the magic of a brand identity. Then, I wouldn't say ego-less, because I think you need to have an ego, but I think someone who can work well on a team, working toward a common goal. We have sort of a no-asshole policy here at Red Antler. We've just got an incredible team because of it. There are some really great, hotshot designers that I've met and worked with, but, ultimately, they just didn't stick around because we're just not built like that. We don't have a culture that enables that behavior.

This episode is based on a workshop we taught about how to get your operations and logistics in order for your business to flourish. We interviewed Alison Gilbert, former COO of Tasting Table, and Rachel Higgins, Director of Operations at startup branding agency, Red Antler. Key Takeaways include: Knowledge of the different phases you’ll navigate as you build your business. A sense of what kind of business you’re building and how to go about building it in a way that’s right for YOU. Immediate actions steps to take to from wherever you are -- even if you haven’t started yet!

Today, I’m excited to be talking to Emily Heyward, co-founder of white-hot, Brooklyn-based branding phenomenon, Red Antler.While attending Harvard, Emily took a deep dive into the study of pop culture, ethical philosophy, and what drives people at the core. After college, she entered the advertising world where her career began to take off.After realizing she loved being in control, Emily decided to enter the world of entrepreneurship, co-founding the groundbreaking branding agency, Red Antler, which quickly exploded into one of the hottest shops, with a unique business-model. They serve early-stage ventures, often becoming involved on a level that goes way beyond traditional brand-building. Or in their words, they "build brands for startups that are changing how the world works."I invited Emily to the Good Life Project to explore her life and her influences. She shares her thoughts about creating something of your own, as well as helping other visionaries build something that becomes a global brand and makes a huge impact on the world.Don’t miss this behind-the-scenes look into the life of a successful entrepreneur and an incredible human being, Emily Heyward. In This Episode You’ll Learn:Emily Heyward growing up.The impetus behind starting her own business.One of the greatest lessons Emily learned - the power of delegating.What it takes to produce a podcast like Serial and why there are not many copy-cats.Emily’s take on the power of storytelling.What made her want to leave the advertising industry.Why Emily and her team valued reputation much more than paying rent early on in their business.The shocking statistics about the success rate of entrepreneurs with day jobs vs. ones who go all in.How Red Antler came to be.Why Emily credits their success to launching during a recession.Her authentic thoughts on the idea of work-life balance.Mentioned In This Episode:Connect with Emily: RED ANTLER | LinkedInSerialThis American LifeGimlet Media www.Duarte.comThe Confidence Game by Maria KonnikovaGive and Take by Adam GrantBehance

Host Kevin Willett is joined by Rachel Chandler of Red Antler Aporhecary. Red Antler makes fixes, cures and cleaning products with no toxins, no fillers and no harm. All goods personally made.  Find out more about Red Antler from their website at http://www.redantlerapothecary.com/ To learn more about the Friends of Kevin Networking Group, go to http://friendsofkevin.com/ Audio file:  Rachel Chandler.mp3