Podcasts about brafton

This week we talked with Brafton's Chief Services Officer, David Snyder, about the legendary management article, Who's Got the Monkey, by William Onken. The piece talks about how managers should approach delegating tasks and setting boundaries at work to avoid burnout and empower their their teams to solve problems and work more autonomously.We taked with Dave about the lessons he's taken away from that article and how he's adapted it to his current role as well as his own experience transitioning into management roles at Brafton. Read the article at Harvard Business Review: https://hbr.org/1999/11/management-time-whos-got-the-monkeySubscribe to the Content People newsletter at https://meredithfarley.substack.com/

We sat down with Jungian analyst and author Lisa Marchiano for a wide ranging conversation about the importance of self discovery and how finding yourself and bringing your full self to the workplace can make a dramatic difference in your work and relationships.Learn more about Lisa and her book at https://lisamarchiano.com/Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/

Hollie and Rusty have taken digital nomad life to a completely different place: The wilderness. Quite literally, they work from the most remote national forests in the United States, all while working online in digital marketing and IT security. Hollie used to work with Jeff Baker as a content marketing strategist for Brafton. But late into her tenure she (using her own words) "strong armed" her employer to get them to let start working remote out of Colorado. Technically she made this possible by first proving herself to the organization for years, then converting to a consultant so that Brafton didn't need to incorporate in a new state. Both parties got what they needed out of the deal. Soon after going remote, she met Rusty and decided to go on a weeklong vacation living out of truck camper in national forests. That weeklong trip turned into six weeks. And that six weeks turned into a lifestyle in which they spend about half their time living and working remotely out of a camper van in the forest, and the other half the time in short-term leases around the United States. They are living the lives of the dreams every day. They wake up with the most beautiful views in the entire United States for half the year, and the other half the year they choose whichever new city they want to explore. You won't be able to find Hollie or Rusty anytime soon, because they are going to be moving to a remote island off the coast of Alaska next year! Link mentioned: Overlander Starlink

Cliff Stevens is the VP and managing director of Copper Giants, the in-house agency for Liberty Mutual. We talked with Cliff about his years of experience in the agency world and how he brought that experience into Liberty Mutual to build a best in class agency within the larger organization. In house agencies have unique challenges and opportunities and we explore how Cliff's approach to Copper Giants applies to the work all of us content people do every day.Check out Cliff on Linked in at https://www.linkedin.com/in/clifford-stevens-b9115112Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/

Atoosa Rubenstein became the youngest editor-in-chief in Hearst Magazine's history when she founded CosmoGirl! in 1993 at age 26. In this episode, Brafton COO Meredith Farley talks with Atoosa not only about what she learned during her career at CosmoGirl! and Seventeen, but also how she dealt with burnout and what's changed and what's stayed the same in the digital era of content. Subscribe to Atoosa's newsletter, Atoosa Unedited at https://atoosa.substack.com/Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/Show links:Donald Robertson's Instagram: https://www.instagram.com/drawbertson/Slate's profile of Atoosa: https://slate.com/human-interest/2021/09/atoosa-rubenstein-comeback-newsletter-profile.html

In our inaugural episode of Content People, Brafton COO Meredith Farley sits down with Todd Henry, an acclaimed author and founder of Accidental Creative. They discuss creative leadership, team building, and fostering a culture that lets creative teams thrive. You can learn more about Todd at https://www.toddhenry.com/Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/

Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition. He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content marketing agency in Sydney. He grew his skills in writing, content creation, and SEO publishing in the companies he had been previously affiliated with Croud and Brafton. In 2019, he left his 9-5 job to run his own company and help others achieve their goals. In this episode, he shares his thoughts on content marketing for startups and how we can drive growth by increasing organic traffic by as much as 77%. Insights he shares include: Why are SEO and content considered boring and robotic by some and what can be done about itHow to overcome time and resources restraints in a business when investing in content and SEOWhat makes for a good content strategy for startupsWhat makes for good content marketing for startupsHow to predict a return on investment with content marketing for startupsHow to best balance the purpose of content versus SEO outcomesWhat makes for a good piece of contentHow to get as much as a 77% increase in traffic via content marketing for startupsHow to ensure content is remark worthy to your audienceHow to leverage partnerships in content marketing for startupsand much much more...

Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.By the end of this conversation you will:Understand B2B leads: from the buyer persona to the user intent.Learn how to create a cohesive content marketing strategy that drives leads.Learn the differences amongst the top 5 strategies: Lead magnet, Free tools, Original research, Case studies, Newsletter.Key Highlights[01:37] Introduction of Podcast Guest, Jeff Baker[02:43] Jeff's Journey to Digital Marketing[05:32] What is SEO?[09:30] Should I Create Content Using AI?[15:10] Looking At Search Intent and Buyer Persona[19:13] The Importance of Adding Value to Your Audience[19:35] Why Blogs Exist?[20:07] Selling by Teaching[22:51] What is a Lead Magnet?[23:00] Five Strategies to Lead Magnet[27:02] One of the Best Lead Magnets[28:55] Tool that Jeff Recommends for Lead Magnets [31:01] Creating Original Research[35:57] Writing Case Studies[39:02] How to be Successful on Newsletter[45:25] Connect with JeffNotable QuotesThe new SEO strategist is going to be a content strategist. The soul and really caring about the topic, and showing the unique perspective is what really is going to differentiate that content and which is going to help not just in search engine rankings, but generate leads as well.Most of the time, when I see people getting this wrong with lead generation, it's they're mismatching the intent of their users with the goal that they're trying to accomplish.So for me, my best recommendation is to follow the intent all the way through to the end. So understand that my intent for this particular topic, this search is information, I'm just looking to learn and don't break that pathway and offer me something that adds value to my current mindset.When creating the strategy, the informational, and just understanding those intersection points, and really trying to knowing that some of that content is going to more directly generate the leads, and the remainder is really going to indirectly.Same point with the lead magnets. It doesn't need to be an earth shattering, lead magnet or tool that nobody's created, or nobody's ever thought about. It just needs to add some value, you know. And the good point is that, we always assume we need to provide a lot more than the user does.Start with the assumption that nobody wants to read it. And what that's going to do is it's going to force you to create something way out of the box with your subject line and with the content that you put in there.Guest Links:.Brafton: https://www.brafton.com/Connect with Jeff Baker on LinkedIn: https://www.linkedin.com/in/bakerseo/Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

In this podcast today, I will discuss the company Brafton! Listen to the podcast for details! --- Support this podcast: https://anchor.fm/thressa-sweat/support

Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but this is the first time we've found one). The boys are joined by former Brafton employee and content manager extraordinaire, Connor McGann, about what goes into starting a podcast. *Note: This is a must-listen for anyone who's had even half a thought about maybe, possibly, someday starting a podcast.

As the CMO of Brafton, Jeff Baker has the freedom to work remotely. He has been making the most of this opportunity by setting up his workstation in different locations around the world. In this episode, he talks about his remote lifestyle and shares tips for anyone who wants to follow in his footsteps.   Tune in: https://shanebarker.com/podcast/remote-work-and-travel-tips-from-jeff-baker/    If you employ a remote team, here are some tips for you: https://shanebarker.com/blog/remote-workforce-management/ 

In this podcast episode, Brafton’s CMO, Jeff Baker gives you insights into the company’s lead generation strategy. He also talks about SEO and his favorite tools for keyword research and backlink analysis.   For his tips on SEO, tune in: https://shanebarker.com/podcast/seo-for-lead-generation-a-discussion-with-jeff-baker/    Want more expert insights on the latest SEO trends? Check out this post on my blog: https://shanebarker.com/blog/seo-trends/ 

In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals.Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry leaders.https://podcasts.apple.com/us/podcast/above-the-fold-a-content-marketing-podcast/id1413932916Read Jeff's article on Moz: https://moz.com/blog/7-search-ranking-factors-analyzed-follow-up-study Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Jeff Baker can be found online at Brafton or on LinkedIn at https://www.linkedin.com/in/bakerseo/ Episode Summary: The episode summary can be found at https://fiveechelon.com/search-engine-optimization-small-business-s3e7/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com  Episode #38Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

I am excited to welcome Meredith Farley to the podcast. She is the Chief Operating Officer at Brafton which is a creative marketing agency that is headquartered in Boston. This interview is a little different because Meredith is not actually the founder but she has moved up into an important role; and has been instrumental in growing the company from a small one to the larger one that it is today. I am so excited to have her on to discuss her experience with building out a team, which is something that is always so helpful to hear other peoples' experience with. She has so much knowledge about hiring and managing people and all the behind the scenes of building something bigger than it was before and I think we can all learn something about this. In this episode, you will hear: -Meredith's story and how she got started -Her tips for creating a team -How she goes through the interview process from reading resumes to interview and hiring -How to keep your business culture when adding new team members Thanks so much for listening! Other resources and links mentioned in this episode: Connect with Meredith: Instagram @mjfarley LinkedIn linkedin.com/in/meredith-farley/ Email meredithfarley@gmail.com https://www.brafton.com/ Get your free download and cheat sheet for How to Find (Almost) Anyone's E-mail Address at https://www.pollinapr.com/diy/emailaddress/. If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneurs. You can find and connect with me @pollinapr and https://www.pollinapr.com/. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://www.pollinapr.com/podcast/.

Jeff Baker joins host Jordan Flagel on the WiFi Tribe podcast to talk about why NOW is the time to launch that side hustle you've been thinking about. Whether it's just a seed in the back of your mind or something you've been meaning to get to for a while, Jeff and Jordan talk about the importance of getting your creation out into the world right now! Jeff is an OG SEO expert and digital marketer (10 years of experience). He is the Chief Marketing Officer of the world's largest content marketing agency (Brafton.com), and he's been published on Moz and featured in Moz Top 10 newsletters. He also hosts the marketing podcast Above the Fold, where he interviews top industry leaders. Mr. Baker is an extraordinary fellow on a mission to make SEO accessible and understandable for everyone by teaching the 5% of SEO that creates 95% of results. He's been on close to a dozen WiFi Tribe Chapters and he's a beloved member of the community, hosting skillshares, panel discussions, and is just generally a well-liked, awesome person. He is launching his own side hustle soon with a course that will help empower anybody who wants to utilize SEO with the ability to do so. (It's very exciting listening to him speak with such passion about something he is so knowledgable about). Check out www.wifirtribe.co/blog for updates on when this course will be available if you are interested. __________________________________ About WiFi Tribe: We’re a curious bunch, passionate about life, and deeply motivated to grow, learn, and accomplish our dreams. But we also believe that the world is just too beautiful to live it all in one place. We call the world ‘home’ because home is where we feel we belong. For us, home is a tribe of freedom-loving misfits who embark on a journey together. It's here, where we can truly be ourselves Every month, we choose a different city to call home. We are inviting a mix of passionate, wild and free, remote professionals from all corners of the world to join our journey: entrepreneurs, photographers, developers, writers, designers, marketers, adventure addicts.... If you're easy-going, excited about adventure, and love being around people that inspire you, come join us! Check out WiFi Tribe's next locations: https://wifitribe.co/next-locations/

Guest of the day: Colin Campbell, a Director of Marketing for Sales Hacker. Having worked as the Senior Director of Content Marketing at Brafton inc., he was an acted managing director of a portfolio of 180+ clients, representing over 50% of the agency’s revenue. Colin uses his expertise to grow the Sales Hacker audience. He is a strong social media expert and is also a host to Sales Hacker webinars. Company: Sales Hacker, The Leading Community For Modern Sales Professionals What will you learn? - Why Outreach.io has the highest adoption rate - Four disciplines for execution - Tips about Linkedin algorithms

Back in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in. Francis and Jeff tell Charles why they created Above The Fold, how it started life as a failed video and why podcast analytics suck.

Dan’s passion for closing deals and building businesses has led to growing teams on three continents, #61 on the INC500 as VP Sales at Brafton, and taken several companies from zero to multi-million dollar revenue. Dan currently leads Mindracer’s sales consulting practice, providing the go-to-market strategy for SaaS, Consulting and Agency businesses. Clients include SPARK Neuro, Bodhala, New Haircut, and Salience. Mindracer has helped clients win business with enterprise brands such as State Farm, Blackrock, Mastercard and more.

2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss: Content management systems (CMS) Ecommerce platforms Marketing Automation and Email Management Social Media Marketing tools CRM Digital Advertisement and Audience Management Platforms Content marketing and digital trends The source of our information is Brafton 2019 State of Content Management report. source: https://www.brafton.com

94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be "small data" rather than "big data"? DuckDuckGo addresses this question by collecting zero data about its users, and providing a high-privacy platform. Topic 1: DuckDuckGo Inspired by this article: https://www.popsci.com/google-duckduckgo-bing-comparison What is DuckDuckGo and why does it exist? How important is result customization versus privacy? Users will need to consider what they value more. Topic 2: Why Most content doesn't work Inspired by this report by Brian Dean and BuzzSumo: https://backlinko.com/content-study Massive report from Backlinko that looked at 912 million blogs. Longer headlines perform much better than shorter headlines. Also that shorter headlines can feel like stock headlines, meaning they are generic, and that could be a reason people are turned off by them. There is no correlation between social shares and backlinks. Topic 3: Do marketing agencies practice what they preach? Inspired by the headline "Do Agencies Practice the Content Marketing they Preach." We talk about the history of Brafton marketing.

Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of [Brafton](https://www.brafton.com/) wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at [Brafton](https://www.brafton.com/). In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the [Above The Fold podcast](https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916).

ATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity The opening episode of season 2 is Andy Crestodina, cofounder and strategic director of Orbit Media, and God bless him for gracing Episode One with his presence. If not for Crestodina’s ability to navigate Ma’s meanderings and Baker’s bluster, turning their verbal play-dough into cogent content marketing takeaways... who knows where we’d be. He elaborates that the content piece - “the cheese to the traps” - will generate the links and authority to rank for commercial-intent keyphrases and address demand. But the rest of the formula, which includes utilizing influencers, shareability, posting in a variety of places and savvily employing visuals, hinges chiefly on connection. Be personable. Be relatable. Be authentic. It’s not a bad rallying cry for a new year’s resolution, right? Not exactly in midseason form Poor Crestodina. It’s unclear whether anyone prepped him with any sort of agenda for the discussion. He handles it well, despite Baker handing off segues with the grace and efficiency of a 6-year-old flag football quarterback. Not sure whether Andy was compensated for doing this - hopefully we at least sent him a Brafton tumbler. Undeterred, the author of Content Chemistry: An Illustrated Handbook for Content Marketing casually drops digital marketing dimes like: Digital ink is never dry Great content marketers are collectors Use screenshots, use charts. Every image should further the express intent of adding value to the piece. To be more productive with a larger content production task, break it into smaller more manageable tasks, like you would any other major undertaking. 2019: The year of stock reckoning We fly down the homestretch with a lighthearted yet pointed discussion on why stock photos are canceled. Apparently Crestodina’s been “angry” (Ma’s words, not his) about stock images because they represent a missed opportunity to be authentic. A stock image neither assists the content around it nor can it be the focus itself. People are out here saying “it’s so hard to be original, so hard to differentiate,” Andy opines, and then they use a stock photo. Pssh. Many, many thanks to our guest for hanging with us and being genuinely good-natured, while providing lots of fodder for thought as we trudge through the winter months. Crestodina has a set a high bar for as-yet-unspecified future guests, and set Season Two off with otherwise unattainable credibility. We’ll see how our favorite yahoos fare in using that credibility for good. .

Episode 47 - Audio and Video, A Dynamic Duo What trends do I see coming down the pike in content marketing in 2019? I was happy and honored to be asked that question for Brafton recently. You can read my thoughts, along with 11 other marketing experts’, here: https://www.brafton.com/blog/content-marketing/marketing-experts-give-their-take-on-content-marketing-in-2019-and-beyond/ Audio and video are a dynamic content marketing duo that are poised to take off to even greater heights in the new year ahead and beyond. As I said in this Brafton piece, “Like video, audio is in intimate medium. You feel like you know somebody when you listen to him or her on a regular basis. So, podcasts have a credibility factor that is simply impossible to achieve with written content alone.” And…“If they have not already, marketing professionals would be wise to get comfortable both behind and in front of the camera.” Audio and video, a dynamic duo in content marketing in 2019 and beyond. 

"Initially, drink from the firehose and then narrow or refine your approach." - Kaite Rosa (VentureFizz) Today we interview Kaite Rosa, Director, Content and Marketing at VentureFizz in Boston. Make sure to listen to this interview to learn more about VentureFizz, Boston Tech Startups, facing failure and Kaite's fantastic marketing words of wisdom! More information about Kaite: www.VentureFizz.com www.CoffeeWithKaite.com Twitter: @KaiteRosa @VentureFizz More information about us: www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Sample Episode Transcription: Evin Anderson: Today, we have a very special guest in the studio. We have Kaite Rosa who is the Director of Marketing and Content at VentureFizz. If you haven't heard of VentureFizz, we'll definitely dive more into that, but let me tell you, they have some fantastic material if you are a startup tech company in Boston especially with their Talent on the Move series as well as their Driven profile series. Kaite, thank you for coming in and how are you doing today? Kaite Rosa: I'm doing great. How are you? Evin Anderson: Doing fantastic. Thank you. Now glad you can make it in and talk with us today. For people that again aren't familiar with VentureFizz, could you introduce the company as well as how you got involved? Kaite Rosa: VentureFizz is an online platform covering tech entrepreneurship and career inspiration focused entirely on companies here in Boston. We have one of the hottest job boards here in Boston with over 1,500 jobs for tech and startup companies and over 200 companies have a biz page with us, which is a place for them to not only feature their new roles, but also highlight their company culture. Evin Anderson: It's such a great way of connecting people with these startups. Do you know where the original concept first formulated from? Kaite Rosa: Sure. Our founder, Keith Cline, he started VentureFizz back in 2009. He in his previous life if you will was a recruiter for over I think nearly 20 years and he was working with all these really great interesting companies and finding out all these unique stories and meeting really innovative people, and wanted a place to like you said create that community, highlight the interesting things that people are doing and that their companies are doing so, he started VentureFizz. It was a little bit of a side project for a couple of years for him and then in about 2012, 2013, he really started to ramp up his efforts with it. Tatiana Ivan: Before you were at VentureFizz, you worked for a lot of different companies such as Virgin Pulse, Lionbridge, Brafton. What made you decide to join VentureFizz? Kaite Rosa: I came into VentureFizz by way of Virgin Pulse, which is a health tech company out in Framingham and I was there for about two and a half years as senior marketing communications manager. I got to work on some really exciting projects there. I helped see the company through a rebrand. They were growing very rapidly and last May, they secured $93 million in funding. Tatiana Ivan: Wow. Kaite Rosa: It was really great. There were a lot of really exciting projects to work on and I learned a ton in a relatively short amount of time. I stayed on with the company for about six months thereafter, but I really missed that early stage growth opportunity aspect of working on a startup so, I connected with our founder, Keith Cline, and the role that I'm in now is really just like the perfect next step for me and it was really interesting to me to go back to more of my journalism roots, which is what I initially did professionally, and here we are. [Learn more today by listening to the entire episode!]

Jim and Dave recap and give their SES Toronto 2011 Highlights from networking to sessions to the atmosphere. We also hear an exclusive interview Dave conducts with the team from Brafton.

Jim and Dave recap and give their SES Toronto 2011 Highlights from networking to sessions to the atmosphere. We also hear an exclusive interview Dave conducts with the team from Brafton.