Facebook Ads with a Twang

Did your organic traffic dry up? Thinking Facebook Ads will save you? This episode explains why ads rarely fix a failing business — and what to do instead. Perfect for coaches and course creators who want consistent leads and sales. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $17 at marketingwithatwang.com/leads.    

90 Day Facebook Ad Challenge.  You in?

Facebook Ads aren't dead — but they have changed.    In this episode, I break down why Facebook Ads feel harder in 2025, what's still working, and how to fix common mistakes coaches and course creators over 45 are making with ads.  

Wonder why your Facebook ads stink while others seem to do everything right?  Hint: It's not the algorithm, iOS updates, or your Facebook ads strategy - I'm revealing the real reason most lead generation campaigns fail (and how to fix it now).

Struggling to get your Facebook ads to convert? The problem might not be your offer—it's that you don't know your real return on ad spend (ROAS) target. In this episode, I'll show you why chasing a 10x return is unrealistic, and how smart advertisers grow with a 2x–3x ROAS that actually scales.

Want the Facebook ad launch formula that actually works?  I'll show you how to run Facebook ads like a pro instead of burning cash like everyone else - this isn't a Facebook ads tutorial, it's the exact 3-phase strategy behind multiple 6-figure launches.

If you're avoiding Facebook ads, Instagram ads, and Google ads for your digital marketing strategy, then what's your plan for lead generation and social media marketing?  I've got the solution on this episode  

Tired of ads that don't work? Here's why they fail and how to fix them!  If you've ever run Facebook, Google, or YouTube ads and felt like you were just burning money, you're not alone. Most people fail with ads—not because ads don't work, but because they don't have the right approach.

Inside this episode: Gratitude For You Behind The Scenes A Warning Ads With A Twang Podcast *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup   Farewell to Facebook ads with a Twang https://onefocusmarketing.com/episode106  #twang

Inside this episode: New and Different Opt-In Page Details Thank You Page Details One Word Openings *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup How To Grow Your Facebook Group and Email List https://onefocusmarketing.com/episode105  #twang

Inside this episode: YES, if… You have a proven offer You know your expectation You know how to measure success *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup   Should you even be running Facebook ads right now?https://onefocusmarketing.com/episode104  #twang

Inside this episode: What funnels can you use with your ads Why you can’t rely solely on your Facebook ads AND YOU SHOULDN’T Where should you promote your funnel Facebook Group: http://bit.ly/twanggroup Back to Basics Videos:  https://marketingwithatwang.com/basics

Inside this episode: How to define your ideal audience for your ads What kind of offer should you make to your audience Will your audience pay for your offer Facebook Group: http://bit.ly/twanggroup Back to Basics Videos:  https://marketingwithatwang.com/basics

Inside this episode: Why getting caught up in the latest feature is a rookie mistake When in doubt keep it simple How to get back to basics step by step Facebook Group: http://bit.ly/twanggroup Back to Basics Videos:  https://marketingwithatwang.com/basics

Inside this episode: The 3 key things you must have to make this work What most will never do but must be done to make this kind of money How to use Facebook ad spend reinvestment to compound your results With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: Active marketing vs Passive marketing Why learning Facebook ads yourself will pay massive dividends 30 Day Facebook Ad Plan With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: The difference between strategy and tactics How to use strategy to achieve your goals Why you don’t want to put faith in your Facebook ads person for your strategy With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: The 5 must know numbers before you start your ads Why defining your OWN cost per action is so important Why copying off your “neighbor” doesn’t work With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: What to do if you’re getting a lot of clicks but no conversions How to fix high cost conversions Why you’re not getting very many clicks and what to do about it With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: Images or video?  Which is better? The #1 thing you can do to improve ad relevancy. Hashtags - are they even a thing in ads? How important is ad copy? What kind of images convert the best. With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: Are IG ads right for you Should you run FB and IG ads at the same time How Instagram ad metrics aren’t the same as Facebook Should you use images or videos Do IG ads have different rules than FB With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: Do you need a bajillion followers to make Instagram ads work? Should you create separate ads for FB and IG? Is your target market even on IG? Video or image ads… which actually work.  With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup

Inside this episode: 5 Nitty Gritty things that you must know if you are mentioning coronavirus in your copy What isn’t working right now and how to fix it An old school ad technique that nobody uses yet always works if you do it right With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group.

Interview with Master Facebook Ads Marketer Zach Spuckler Inside this episode: Why it is crucial to always be reading the market and pivot quickly The exact 3 step process Zach uses to figure out why an ad isn’t working and how to fix it Why you MUST have a plan to invest back into your ads The #1 secret to winning with Facebook ads in 2020 and beyond *** Zach’s latest offering - (it is amazing I have it) The Launch Ceiling Shattering Masterpack https://heartsoulhustle.com/masterpack

Inside this episode: What is CBO Which type of creative works best How should you set it up When does it start and how does it affect your existing ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup  

Inside this episode: The 3 worst ways to come up with your budget Why every ad actually helps your marketing even if it fails How to determine what you should spend on your ads The secret behind winning with Facebook ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

Inside this episode: The 4 crucial elements you need to understand from Facebook ads (but you’ll only get them if you run an ad every single day) What kind of ads you should run How to budget for it *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

Inside this episode: The 3 worst ways to come up with your budget Why every ad actually helps your marketing even if it fails How to determine what you should spend on your ads The secret behind winning with Facebook ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup  

Inside this episode: How to get Facebook to ‘reward’ your ads How to take one blog post and 3x the results What kind of budget you should use for this strategy *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

Inside this episode: The scariest day in your business The problems with using only Facebook How to insulate your business so you can remain in business What can happen if you don’t diversify *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup    

Interview with Social Media Strategist and Facebook Ads Ninja - Laurel Portié Inside this episode: Laurel’s behind the scenes best strategy that keeps her clients calendars full - She doesn’t leave ANYTHING out! How mindset affects ad performance Her top 3 things she does to create a winning strategy Want to know more? Check out Laurel’s $7 a month mastermind http://bit.ly/7dollarcoaching YouTube Video: https://youtu.be/FiQbons-Ng4 *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

21 Ways you’re sabotaging your Facebook Ads For the complete list visit: https://onefocusmarketing.com/episode83 YouTube Video: https://youtu.be/-qFh77n1B54 *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

How to really boost a Facebook ad post Inside this episode: Why boosting is good for some things and not others Defining the objective of your boost What types of posts should you boost How long should you boost a post What should your budget be YouTube Video: https://youtu.be/ipzUT6ThTAQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

How to out market everybody with Facebook ads Inside this episode: Why the input of the ad is the least important part How to prepare before you start running ads What 80% of Facebook advertisers do and why you want to do the complete opposite. YouTube Video: https://youtu.be/-J8rDTY8Wjg *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup

Interview with Facebook Ads Expert Liana Ling Inside this episode: The #1 thing you must master to have successful ads The best strategy she uses to get her clients results What happens when you turn ads off and then back on Why you should always create a new ad instead of fixing an old one You can contact Liana on her website:https://powerupstrategy.com YouTube Video: https://youtu.be/3Z81wcZGrhA *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

The end of the Facebook pixel as we know it Inside this episode: What is the Facebook pixel anyway Difference between pixels and cookies Problem with pixels FTC Privacy - http://rcl.ink/4aH Will the pixel really go away YouTube Video: https://youtu.be/NhW3Iv22sPw *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

What they DON’T teach you in Facebook ads school Inside this episode: Where you should spend 80% of your time The #1 thing you must do to make your Facebook ads strategy work A simple strategy to give your ads the best chance of being a success Youtube Video: https://youtu.be/AVZSnAGbeV8   *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

The social proof myth of Facebook ads Inside this episode: Does having social proof on your ads really help What are the downsides of social proof on your ads Which ads are the best for social proof How you can get more social proof on your ads Youtube Video: https://youtu.be/U--WwdmCQkM *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

How to setup and use Instagram ads Inside this episode: Instagram ad basics Types of ads you can use What kind of images you should use and size Should you use video What sort of copy is best Youtube Video: https://youtu.be/apJ_Ck3G9_g   *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Here is what’s inside this episode: It is growing so FAST - get on board now. Another way to reach your market Why Instagram ads work for almost everybody DISCOUNTED - right now they are heavily discounted Youtube Video:  https://youtu.be/P3XbfG3Gbyc *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com   Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

This episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers. Here is what’s inside this episode: How to create a mini-training The 2 types of ads you’ll need to run What your email follow up sequence should be like Why this works Mini-Training Cheat Sheet: http://rcl.ink/pJjYoutube Video: https://youtu.be/W5MpRYMTd7E *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Running Facebook video ads to your content is the best way to get maximum impact at the lowest cost. Here’s what is inside this episode: Benefits of running video ads Best types of ads to use and for which objective Whether or not your video should be professionally done How to promote your content/product or services Facebook video recommendations:  http://rcl.ink/wfL Youtube Video:  https://youtu.be/cWOlKQcHv-I *** Want to know more about my Marketing With A Twang Membership?  http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Is it better to run ads on Facebook or LinkedIn? Here’s what I’m covering on this episode: Pros and Cons Cost comparison LinkedIn Sponsored Mail Features of both How to use LinkedIn organically LinkedIn Guide:  http://onefocusmarketing.com/linkedinguide Youtube Tutorial:  https://youtu.be/jF-IZDVXaUY *** Want to know more about my Marketing With A Twang Membership?  http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Find out what you need to know BEFORE you try using Facebook’s income targeting option. Discover the best alternate ways to narrow your targeting other than by income. Video tutorial:  https://youtu.be/bgrWA0u5lGQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

There are 11 Facebook ads objectives. You DON’T need all of them. Find out which 4 are the only ones you’ll need and why. Episode References: http://onefocusmarketing.com/episode61 http://onefocusmarketing.com/episode65 Video tutorial:  https://youtu.be/41HpvnEbuN8 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO