Podcasts about mobile ads

The future of AI employees. We cover training and managing an AI workforce, instant agentic collaboration, new AI economics, the death of SaaS, AI lifting up the developing world and the future of agents. Surojit Chatterjee is CEO of Ema — short for Enterprise Machine Assistant. Ema is on a mission to reimagine how work gets done in large organizations by building “universal AI employees.” These aren’t just standalone chatbots — they’re sophisticated, mesh-like networks of specialized agents that can autonomously execute workflows across departments like HR, customer support, sales, and compliance. What sets Ema apart is its no-code, fully agentic platform — allowing non-technical users to configure, onboard, and manage AI employees using only natural language instructions. With over 150 pre-built agents and a proprietary ensemble model called EmaFusion that orchestrates over 100 large language models, the company is pushing the edge of what’s possible in enterprise AI. Ema last raised a $50M Series A led by Accel and has become a rapid riser in the AI landscape. Surojit has one of the best product resumes in tech. He was most recently Chief Product Officer at Coinbase, helping scale one of the most important companies in the crypto economy. Before that, he led product teams at Google for nearly a decade, overseeing products across Mobile Ads, Shopping, and Search, and earlier served as Chief Product Officer at Flipkart, where he helped build India’s leading e-commerce platform. In addition to building Ema, Surojit is also an active angel investor, backing startups like Udemy and Palantir. He holds a Master’s in Computer Science from SUNY Buffalo, and an MBA from MIT Sloan. Sign up for new podcasts and our newsletter, and email me on danieldarling@focal.vcSee omnystudio.com/listener for privacy information.

In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen:(00:00) Intro(02:59) Otto Geschäftszahlen 24/25(14:00) Pinduoduo Q4 Geschäftszahlen 24(24:32) TikTok Shop Launch Datum offiziell bestätigt(31:10) Walmart startet Social Commerce Offensive(35:46) #BuyFromEU Bewegung nimmt Fahrt auf(42:53) Meta AI startet in der EU(51:48) Forever21 ist insolvent(55:26) Amazon launcht in Irland(57:57) Instagram führt Double-Speed Feature für Reels ein(58:41) Discord führt Mobile Ads ein(1:00:25) TikTok integriert Amber Alerts in die App(1:01:38) ByteDance nicht glücklich mit US eCommerce Geschäft(1:05:10) Erste Zahlen zu KI-Shopping(1:05:48) Utah erlässt Gesetz zum Schutz von Kinder-CreatornQuellenOtto Geschäftszahlen 24/25https://retail-news.de/otto-umsatz-gmv-2024-2025/ Pinduoduo Q4 Geschäftszahlen 24https://excitingcommerce.de/2025/03/20/temu-und-pinduoduo-jetzt-mit-cashreserven-von-45-mrd/TikTok Shop Launch Datum offiziell bestätigthttps://corporate.aboutyou.de/de/presse/about-you-startet-mit-tiktok-shop-in-deutschlandhttps://newsroom.tiktok.com/de-de/tiktok-shop-start Walmart startet Social Commerce OffensiveThe Information - Creator Economy Newsletter by Kaya Yurieff#BuyFromEU Bewegung nimmt Fahrt aufhttps://www.zdf.de/nachrichten/wirtschaft/usa-trump-boykott-eu-produkte-alternative-reddit-100.htmlMeta AI startet in der EUtheverge.com/news/632876/meta-ai-europe-whatsapp-facebook-instagram-rollout Forever21 ist insolventhttps://www.bild.de/news/ausland/fast-fashion-kette-insolvent-zum-zweiten-mal-in-sechs-jahren-67d8104c9171dd2591866c22 Amazon launcht in Irlandhttps://www.aboutamazon.eu/news/retail/amazon-launches-amazon-ie-in-irelandInstagram führt Double-Speed Feature für Reels einhttps://www.socialmediatoday.com/news/instagram-adds-2x-playback-reels/743749/ Discord führt Mobile Ads einhttps://www.theverge.com/news/633166/discord-mobile-video-ads-quests-ipoTikTok integriert Amber Alerts in die Apphttps://techcrunch.com/2025/03/20/tiktok-to-start-pushing-amber-alerts-to-users-for-you-feeds ByteDance nicht glücklich mit US eCommerce Geschäfthttps://www.businessinsider.com/tiktok-shop-leadership-said-us-ecommerce-business-is-falling-short-2025-3 Erste Zahlen zu KI-Shoppinghttps://searchengineland.com/generative-ai-surging-online-shopping-report-453312 Utah erlässt Gesetz zum Schutz von Kinder-Creatornhttps://www.cbsnews.com/news/utah-children-influencer-protections-ruby-franke-child-abuse/ Max & Kristina auf LinkedIn>⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach. Key Takeaways: What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it's creating buzz in the e-commerce space. Creative Strategy Tips: Discover why humor, entertainment, and long-format storytelling are crucial for success on this platform. Incrementality Challenges: Understand how to measure new customer acquisition effectively with tools like post-purchase surveys and MTA analysis. Who Can Advertise? A $20k/day spend on Meta is required to qualify—making it ideal for scaling brands. Don't miss this practical breakdown of how to leverage Applovin to tap into new audiences and boost growth. Timestamps 0:00 Introduction to Applovin and Event Announcement 2:10 What is Applovin and How Does It Work? 4:20 Performance Insights: Comparing Applovin to Meta Ads 6:30 Creative Strategies for Applovin Ads 9:00 Incrementality and Measuring Success on Applovin 11:30 Challenges and Limitations of Applovin for DTC Brands 14:20 Future of Applovin and Final Thoughts Hashtags #Applovin #DTCAdvertising #EcommerceMarketing #MobileAdNetwork #DigitalMarketing #CreativeStrategies #PerformanceMarketing #MetaAds #MobileAdvertising #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

What ad formats will skyrocket your app? What publishers will grow downloads faster? In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential. Each nation has its own cultural heritage and hit publishers, meaning that each nation needs a slightly different mix of ad strategies and partners. John & Tomas talk pricing, formats, publishers, and much more ... 00:00 Introduction and Welcome 01:30 Overview of the Programmatic Inventory Index 05:09 Deep Dive into Ad Formats and Categories 14:17 Country-Specific Insights 14:25 Ad Pricing Segmentation and Strategy 26:57 Conclusion and Final Thoughts

Can you boost mobile ad performance 30% or more with the right end card? The answer is a definite maybe. :-) In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid. They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance. Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success. Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement. 00:00 Introduction to Effective End Cards 02:03 Diving into End Card Formats 03:02 The Psychology Behind End Cards 03:36 The Evolution of Mobile Ad Lengths 06:09 Testing and Best Practices 09:03 The Importance of End Cards 13:40 Real-World Examples and Success Stories 21:54 Encouraging Creativity and Breaking Rules 24:34 Final Thoughts and Key Takeaways

Um resumo das principais notícias de tecnologia e inovação aplicadas aos negócios. Acesse as notícias: https://morse-news.com/ ——————- Notícia Patrocinada: Você conhece os principais termos, conceitos e possibilidades de Mobile Ads & Insights? Você sabia que o ASO é o responsável por um App aparecer em destaque quando você faz uma busca na App Store? Ou então, você já ficou em dúvida quando te perguntaram se seria mais fácil fazer uma integração via SDK ou API? E se te pedirem para gerar um Deep Link para uma oferta, você do que se trata? Para tirar estas e outras dúvidas e ajudar os profissionais de mídia, marketing e negócios a navegar melhor pelo mundo de Mobile Ads & Insights a Hands, umas das principais empresas deste mercado, preparou um guia em forma de glossário resumido de forma prática e objetiva, já com visão de negócios, os principais termos, conceitos e possibilidades que marcas e empresas podem explorar para mídia e insights através dos smartphones. Baixe aqui o material e fique por dentro!See omnystudio.com/listener for privacy information.

Um resumo das principais notícias de tecnologia e inovação aplicadas aos negócios. Acesse as notícias: https://morse-news.com/ ——————- Notícia Patrocinada: Você conhece os principais termos, conceitos e possibilidades de Mobile Ads & Insights? Você sabia que o ASO é o responsável por um App aparecer em destaque quando você faz uma busca na App Store? Ou então, você já ficou em dúvida quando te perguntaram se seria mais fácil fazer uma integração via SDK ou API? E se te pedirem para gerar um Deep Link para uma oferta, você do que se trata? Para tirar estas e outras dúvidas e ajudar os profissionais de mídia, marketing e negócios a navegar melhor pelo mundo de Mobile Ads & Insights a Hands, umas das principais empresas deste mercado, preparou um guia em forma de glossário resumido de forma prática e objetiva, já com visão de negócios, os principais termos, conceitos e possibilidades que marcas e empresas podem explorar para mídia e insights através dos smartphones. Baixe aqui o material e fique por dentro!See omnystudio.com/listener for privacy information.

Casey Binkley is the Founder and CEO of Movia, a company helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks, acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Casey is also the Founder of Mobilytics, a leading measurement and analytics provider for the out-of-home (OOH) advertising industry. With his background in entrepreneurial studies, he excels at identifying opportunities and helping businesses get off the ground.  In this episode… Out-of-home (OOH) advertising has been a popular and effective marketing strategy for decades. It is a type of advertising that targets consumers outside their homes, such as billboards, posters, trucks, and digital displays. However, it requires a strategic approach to execute it effectively. Serial entrepreneur Casey Binkley believes in the potential of out-of-home (OOH) advertising as it can reach a large and diverse audience. Unlike other forms of advertising limited to specific channels, it is accessible to everyone, regardless of demographics or interests. Through a unique combination of mobile ads through trucks and technology, he shares how he's made OOH advertising more interactive and engaging, allowing brands to connect with their audiences on a deeper level. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Casey Binkley, Founder and CEO of Movia, to discuss how he helps brands thrive through out-of-home (OOH) advertising. Casey talks about the genesis of Movia Media and what it does, mobile billboard advertising tech development and execution, the inception of Mobilytics and what it does, and customer success stories.

Okay, let's start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to do your best there is always a margin for error. But that is not to say that you shouldn't try. Speaking of something you should try harder - mobile ads. To me, it feels like nobody is even trying to make them good. How so? What are we doing about it? This is exactly what we're going to tackle with Jimmy on this episode. Today's Topics Include: Jimmy Marrow's background What is Moloco Why do we see SO MANY bad ads? Digital ads' recent history The story of ad click attribution What's up with Click Arms Race? What does Moloco have to offer to solve it? What app marketers can do about bad ads Android or iOS? Jimmy's first mobile phone Leaving his smartphone at home, what features would Jimmy miss most? What features he would like to see added to his smartphone? Links and Resources: Jimmy Morrow on LinkedIn Moloco company Business Of Apps - connecting the app industry Quotes from Jimmy Morrow: “If you think about it, arguably it [digital advertising] is one of the most successful businesses for the past 30 years." “Back in the day, it was pretty simple - advertisers had a good sense of their ROI in marketing and it made digital advertising an extremely lucrative business." " From 2017, the pre-ATT era, to 2020 I would call it a kind of fat-thumb era, where is essentially like networks and other platforms started to introduce the idea - how can I get more credit in the ecosystem. Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Today we're going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I'd like to welcome Jared Lansky, SVP Partnerships at MediaMath. RESOURCES MediaMath website: https://www.mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Tiny X buttons. Phantom clicks. Endless countdowns before you get back to your game. How can we make mobile ads suck less? In this Growth Masterminds, host John Koetsier chats with Francesco Renzo, former Googler and current VP at Moloco, the AI-powered performance ad network. They chat about: - the mobile ad problem - the risk factor if mobile ads suck too much - the causes between ad networks, publishers, and advertisers - how we fix it - what advertisers can do - what publishers can do - and ... measurement in the era of privacy (and sky-high click-through rates)

Today we're going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I'd like to welcome Jared Lansky, SVP Partnerships at MediaMath. RESOURCES MediaMath website: https://www.mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Интервью с разработчиками SDK мобильной рекламы Яндекс. Обсудили рекламу как продукт и особенности разработки

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» Die Themen der Folge 178: --- (00:05:15) » Uber-Leaks: Lobbyismus und Gefälligkeitsstudien https://www.theguardian.com/news/2022/jul/10/uber-files-leak-reveals-global-lobbying-campaign https://www.sueddeutsche.de/wirtschaft/uber-files-whistleblower-mark-macgann-1.5619403 (00:13:10) » Elon Musk bläst Twitter-Übernahme ab (oder versucht's) https://www.cnbc.com/2022/07/08/elon-musk-notifies-twitter-he-is-terminating-deal.html https://www.bloomberg.com/opinion/articles/2022-07-09/elon-s-out https://www.bloomberg.com/opinion/articles/2022-07-11/the-price-of-not-buying-twitter (00:33:30) » Amazon mit Grubhub-Partnerschaft https://www.barrons.com/articles/amazons-grubhub-deal-challenges-uber-doordash-51657133098 https://www.theverge.com/2022/7/6/23196375/amazon-prime-free-grubhub-plus-food-deliveries (00:40:40) » Hausdurchsuchung bei Delivery Hero und Glovo https://www.heise.de/news/Lieferdienste-EU-Kartellwaechter-nehmen-Delivery-Hero-ins-Visier-7165651.html (00:44:30) » T-Mobile mit Werbenetzwerk vorbei an Plattformen https://www.handelsblatt.com/technik/it-internet/mobilfunkanbieter-trotz-datenschutzversprechen-deutsche-telekom-verkauft-in-den-usa-private-daten-ihrer-kunden/28206086.html (00:50:10) » Revolut mit POS-Payments und Stripe-Partnerschaft https://stripe.com/newsroom/news/revolut-and-stripe https://www.finextra.com/newsarticle/40579/revolut-crosses-the-divide-to-in-person-payments (00:59:05) » VCs auf Schnäppchenjagd an der Börse https://www.theinformation.com/articles/andreessen-horowitz-thrive-go-bargain-hunting-for-beaten-down-stocks (01:02:00) » Banken versagen beim EZB-Klima-Stresstest ​​https://www.manager-magazin.de/unternehmen/banken/ezb-stresstest-zum-klimawandel-enthuellt-banken-haben-milliarden-klimarisiken-in-den-buechern-a-3cf62799-129c-4db1-bf57-55c60131a1cf-amp (01:04:30) » Social Engineering und Spionage via Messenger 2FA (01:09:30) » Klitschko-Deepfake (01:13:25) » Lockdown-Mode Apple (01:17:00) » Kontaktlinse mit AR https://bigthink.com/the-future/augmented-reality-ar-milestone-wearable-contacts/

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.Takeaways Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.Mobilads generates impressions by tracking their drivers' location and people through anonymous cellphone demographics or behavioral data.After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.LinksLinkedIn: https://www.linkedin.com/in/craig-andrew-cook/Email: craig@mobilads.co  Company: https://www.mobilads.coPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the showSupport the show

Hoy charlamos con Arbenis acerca de TikTok su crecimiento y los desafíos de la industria de Mobile Ads. ¡No te lo podés perder!

We can't help ourselves, so we spend the first 15 minutes of this podcast talking about what we passionate marketers look forward to every winter—Super Bowl commercials! Our picks for the best spots, the most “out there” advertising, and how Sam's boy, Jake from State Farm, absolutely crushed TikTok instead of investing $6.5 million in a Super Bowl spot.

We can't help ourselves, so we spend the first 15 minutes of this podcast talking about what we passionate marketers look forward to every winter—Super Bowl commercials! Our picks for the best spots, the most “out there” advertising, and how Sam's boy, Jake from State Farm, absolutely crushed TikTok instead of investing $6.5 million in a Super Bowl spot.

We can't help ourselves, so we spend the first 15 minutes of this podcast talking about what we passionate marketers look forward to every winter—Super Bowl commercials! Our picks for the best spots, the most “out there” advertising, and how Sam's boy, Jake from State Farm, absolutely crushed TikTok instead of investing $6.5 million in a Super Bowl spot.

Anirudh Singh sits down with Brett Crosby, CCO of PeerStreet. In this episode they discuss: - Brett's entrepreneurial past - Joining PeerStreet after a decade at Google - The challenges in building a two-sided marketplace - The future for PeerStreet And much more! Brett Crosby > Co-founder and CCO of PeerStreet.com, an Andreessen Horowitz-backed platform for investing in real estate debt with the goal of transforming mortgage finance. > Formerly Director of Product Marketing at Google for Chrome, Gmail, Docs and Drive. Founder and head of strategic growth on Google Analytics. Launched and ran product marketing for Google+, Mobile Ads, Local Ads and more. > Founder, Board member and Vice President of Urchin Software Corporation, acquired by Google in 2005. > Specialties: Business strategy, company culture, product market fit, user growth, product marketing, product development, public speaking, press/media, social, mobile, web analytics, surfing and mountain biking. For more FinTech insights, follow us below: Medium: medium.com/wharton-fintech LinkedIn: www.linkedin.com/company/wharton-fintech-club/ WFT Twitter: twitter.com/whartonfintech Anirudh's Twitter: twitter.com/avsingh_24

I talk about the mobile adds you might see when playing on your phone --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/wackyjack/support

Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or not they would like to be tracked and they data collected for Advertisement purposes.Essentially this means that once the policies take place in early 2021, Advertisers will have difficulty attaining the user-specific information they need to track and optimise Advertising data efficiently. More in the episode ! Build your podcast website with Podpage in under 5 minutes.You can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

A semana começou com as eleições municipais e notícias sobre um processo entre Rappi e iFood. Confira essas e mais informações no Cast de hoje. Listão de Noticias da edição 72 Rappi processa iFood no Cade por práticas anticompetitivas Investimento em Mobile Ads vai somar US$ 290 bilhões em 2021 “Ajam antes que o Google nos mate”, dizem 165 startups em processo contra Gigante UE acusa Amazon de uso anticompetitivo de dados de terceiros Alibaba vende US$ 75,1 bilhões em Dia dos Solteiros Amazon segue Apple e aposta em chips próprios em Alexa Ex-McKinsey cria Zmes, agência de marketing digital  Netflix cria recurso para rivalizar com TikTok Nokia vira marca de smart-box de TV Mercado Livre recebe autorização do BC para atuar como instituição financeira DoorDash faz pedido para IPO e espera valuation de US$ 25 bilhões Snap vai comprar Voca.ai, startup de tecnologia de voz (Como o áudio poderá ser a próxima interface da realidade aumentada, leia aqui!) Spotify compra empresa de ads digitais em podcasts por US$ 235 milhões Linx compra Mercadapp, por R$ 10,5 milhões Itaú lança serviço de compartilhamento de carros elétricos  TikTok pode superar os 1,2 bilhão de usuários ativos mensais em 2021  Xiaomi faz parceria com Rappi para turbinar suas lojas físicas em SP  Pipedrive se torna novo unicórnio  Samsung ultrapassa Apple em vendas de smartphones nos EUA  Disney+ chega a 73 milhões de assinantes e streaming é estrela dos resultados do Q3  China lança primeiro satélite 6G em órbita  TSE testa votação por smartphone em algumas regiões  C&A e Renner fazem parceria com brechó online para cliente vender roupa usada    

A semana começou com as eleições municipais e notícias sobre um processo entre Rappi e iFood. Confira essas e mais informações no Cast de hoje. Listão de Noticias da edição 72 Rappi processa iFood no Cade por práticas anticompetitivas Investimento em Mobile Ads vai somar US$ 290 bilhões em 2021 “Ajam antes que o Google nos mate”, dizem 165 startups em processo contra Gigante UE acusa Amazon de uso anticompetitivo de dados de terceiros Alibaba vende US$ 75,1 bilhões em Dia dos Solteiros Amazon segue Apple e aposta em chips próprios em Alexa Ex-McKinsey cria Zmes, agência de marketing digital  Netflix cria recurso para rivalizar com TikTok Nokia vira marca de smart-box de TV Mercado Livre recebe autorização do BC para atuar como instituição financeira DoorDash faz pedido para IPO e espera valuation de US$ 25 bilhões Snap vai comprar Voca.ai, startup de tecnologia de voz (Como o áudio poderá ser a próxima interface da realidade aumentada, leia aqui!) Spotify compra empresa de ads digitais em podcasts por US$ 235 milhões Linx compra Mercadapp, por R$ 10,5 milhões Itaú lança serviço de compartilhamento de carros elétricos  TikTok pode superar os 1,2 bilhão de usuários ativos mensais em 2021  Xiaomi faz parceria com Rappi para turbinar suas lojas físicas em SP  Pipedrive se torna novo unicórnio  Samsung ultrapassa Apple em vendas de smartphones nos EUA  Disney+ chega a 73 milhões de assinantes e streaming é estrela dos resultados do Q3  China lança primeiro satélite 6G em órbita  TSE testa votação por smartphone em algumas regiões  C&A e Renner fazem parceria com brechó online para cliente vender roupa usada     See omnystudio.com/listener for privacy information.

Welcome to another episode of Develomentor. Today's guest is Deepanshu Madan.“Deepanshu is a full-stack software engineer, Product, and Business lead. He has recently co-founded ProcessLabs.ai, to help technology leaders optimize their engineering processes and ship high-quality software, faster.Deepanshu has a Bachelors’s and Master’s in Computer science and has worked across a variety of technology development roles. He started his career as a Software engineer in Test, moved on to become a Senior Software engineer and led Android teams at companies like Expedia and OpenTable.Most recently, he was a Product Manager on the Android team at Google, where he led multiple product areas for app development tools. Before this role, Deepanshu was a Product Strategy and Commercialization lead on the AdMob team, where he led product and business strategy for Google’s Mobile Ads product.”If you are enjoying our content please leave us a rating and review or consider supporting usQuotes“Most of the stuff I learned in the classroom isn’t really helping my career. But one thing I learned in college is how to learn.““I started looking up product manager roles just for fun. Funny enough I found all my jobs by just messaging people on LinkedIn.”“For a product manager role, understand what your users want, execute, and get it out there.”“It may look easy how I got the opportunity at Google. But I actually messaged hundreds of people on LinkedIn; hundreds of people even internally at Google too.”“As a product manager, I had meetings all day and I basically never got time to work. You have to prioritize really well and you have to find out what’s really important at this second.”“A key part of Process Labs is connecting engineering function to business value.”—Deepanshu MadanKey MilestonesWhat was Deepanshu’s career mindset in the early years of his career and how has it evolved?How to send LinkedIn messages to get any tech job?How much of Deepanshu’s early career was focused on mobile development. What attracted you to that space?Deepanshu left development to join Google to work as a product manager. What influenced him making that kind of switch?How has being a product manager changed the view of development?Deepanshu is the co-founder of Process Labs. What does the company do? What was the inspiration to start it?How to send LinkedIn messages to get any tech job?How does Deepanshu approach hiring?Additional ResourcesCornelia’s book ‘Cloud Native Patterns’ – https://www.manning.com/books/cloud-native-patternsYou can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/Connect with Cornelia DavisLinkedInTwitterFollow DevelomentorTwitter: @develomentorConnect with Grant IngersollLinkedInSupport the show (https://www.patreon.com/develomentor)

iFood compra eComanda e entra no mundo das automações para restaurantes; Google faz parceria com apps de entrega e coloca delivery no Maps; Google lança “cartão de visitas” profissional em search; apps de fitness tem alta de 67% de instalação durante a pandemia. Enquanto isso, gastos em Mobile Ads sobem 71% no segundo trimestre e, olha só, Netflix texta um botão de shuffle. Cansou de ler? É só dar o play...

iFood compra eComanda e entra no mundo das automações para restaurantes; Google faz parceria com apps de entrega e coloca delivery no Maps; Google lança “cartão de visitas” profissional em search; apps de fitness tem alta de 67% de instalação durante a pandemia. Enquanto isso, gastos em Mobile Ads sobem 71% no segundo trimestre e, olha só, Netflix texta um botão de shuffle. Cansou de ler? É só dar o play... See omnystudio.com/listener for privacy information.

A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better.  Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads. Read the full post here https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media.  The Social Media Lab is powered by Agorapulse.

On episode #28 of The Digital Saikat Show, I share the SEM with its categories like Display Ads, Search Ads, Mobile Ads, Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, and more ads. >>> You can connect with me

Google compra Fitbit e o que isso significa para o mercado; Samsung firma parceria com Hands Mobile para Mobile Ads & Data; Apple tem receita recorde mesmo com queda de vendas de iPhone. E mais todas as novidades da primeira semana de novembro!

Google compra Fitbit e o que isso significa para o mercado; Samsung firma parceria com Hands Mobile para Mobile Ads & Data; Apple tem receita recorde mesmo com queda de vendas de iPhone. E mais todas as novidades da primeira semana de novembro! See omnystudio.com/listener for privacy information.

Have you ever wondered if you should be advertising on Facebook? Is it really worth the investment? Well in this week's episode of Let’s Get Digital, our hosts cover that and more along with their guest and expert in the Social Media realm, Social Media Analyst Hallie Altman. In this lively and informative episode, the hot topics of social media ad formats, mobile presence, and Facebook Advertising presence are discussed as we dive into why these avenues are important, why you should be there, and how to measure success. Facebook is ever-growing, and with new advertising formats in place, Brands will definitely want to equip their marketing strategies with this full-funnel approach. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com, and you may hear your question on the next episode! Tune in next episode to remain in-the-know with all things digital marketing! Interested in more Social Media Advertising Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram

You don't need a shiny new stat or a 10-page report to tell you that mobile usage is exploding. Just watch the pedestrians walking down a busy sidewalk, coffee in one hand and phone in the other. Or people sitting on a park bench or on a bus, gazes fixed on their mobile devices—unknowingly shutting themselves off from the rest of the world. But since we like proof and data, here are some statistics to show you the power of mobile: U.S. mobile users consume around 2.5x more minutes per month than desktop users Mobile commanded 5% of total digital ad revenues in the first 6 months of 2018 Okay, so maybe you know that mobile advertising can be powerful. But you also know that your failed mobile campaigns will tell you that working off statistics and “what could be” is not enough. Just because everyone and their mother use mobile phones doesn't mean your mobile ads will be effective—let alone be enough to pry people away from their phone comas. Your ads need to engage and capture attention to get noticed. In this article, we will provide some tips on how to increase engagement and conversions with your mobile ads.

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop into mobile gaming, and reveals the game studio he admires most (spoiler - they build games for toddlers). Read the edited highlights here: https://www.ironsrc.com/podcasts/the-next-generation-of-interactive-mobile-ads/

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop into mobile gaming, and reveals the game studio he admires most (spoiler - they build games for toddlers). Read the edited highlights here: https://www.ironsrc.com/podcasts/the-next-generation-of-interactive-mobile-ads/

We’re partnering with National Back To Church Sunday and Outreach to offer you some FREE RESOURCES to kickstart your Fall outreach. Churches who participated last year experienced a 25% attendance increase on Back To Church Sunday and 87% said that having a special day motivated their members to invite friends and family! You’ll get 500 FREE Engager Invitations mailed to you (including shipping) plus a ton of extras in a digital download packages. Visit http://churchcommunications.com/backtochurch to get signed up now (while supplies last)! Links mentioned in this episode: Create Ads from Your Mobile Device Using New Creative Tools in the Ads Manager App Slack acquires Missions to help users automate work tasks inside chat What Are the Best Times to Post on Social Media in 2018? Facebook Messenger Bots: How to Set Up a Chatbot in 30 Minutes or Less. Lift Up Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz (Affilliate link) Willpower Doesn't Work: Discover the Hidden Keys to Success by Ben Hardy (Affilliate link)

Ads that automatically redirect you from your daily browsing to a flashy sweepstakes have long been an incredibly annoying facet of the internet. But the versions that have evolved on the mobile web are particularly vexing, because they can trap you with a pop-up "notification" and nowhere to go. And a recent surge in these mobile pop-ups, even on reputable sites, has left people more frustrated than ever.

When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of countless potential Pepsi-drinkers? But an upcoming study has dissipated that delusion.

Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this episode, I discuss why you should separate your mobile and desktop ads.  Part of the reason is so you maintain control.  If you let Facebook choose they will show your ads at least 90% mobile.  But what if the people who actually buy from you do so from desktop? Now you’ve cut out a HUGE pool of buyers. You won’t ever know until you separate desktop and mobile. Not to mention this will allow you scale the one that is working and possibly cut off the one that isn’t. Another key here is ad design. Mobile ads look different than desktop and you might want to adjust the formatting to make sure you are presenting the best possible image for the given platform. I dive into all this on episode #21. Don’t forget - as a celebration for the 20th episode I’m giving $50 off for a complete Funnel Audit (this includes FB ads). http://onefocusmarketing.com/faspecial If you need help and want to jump into my Facebook group go to: https://www.facebook.com/groups/thefunnelstrategist/

If you’re looking for another way to passively invest, listen in to this one. Along with being an active real estate investor, Brett co-founded a platform for investing in real estate loans called PeerStreet. Find out how to invest in the debt side of real estate. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!   Best Ever Tweet: Most people when they think about investing in real estate, they’re thinking about the equity side.   Brett Crosby Real Estate Background: Co-founder & COO of PeerStreet, a platform for investing in real estate loans Advises and invests in startups and is an active real estate investor Previously Director of Product Marketing at Google Co-founded Google Analytics, helped launch: Mobile Ads, Google+ and Drive Ran global growth for Chrome, Gmail, Docs, Drive, etc. Co-founded Urchin, acquired by Google in 2005, turned that into Google Analytics Based in Manhattan Beach, California Say hi to him at Best Ever Book: The Giving Tree     Made Possible Because of Our Best Ever Sponsors: Are you an investor who is tired of self-managing? Save time, increase productivity, lower your stress and LET THE LANDLORD HELPER DO THE WORK FOR YOU! Schedule Your FREE TRIAL SESSION with Linda at Secure Pay One THE Landlord Helper today. Go to to schedule your free session. Subscribe in iTunes and Stitcher so you don’t miss an episode!  

Our  Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice.

Users and developers are overwhelmed with options to monetize their mobile applications. With so many strategies, how do you know what to pick and what will work for your apps? James recently when through the tough choice between creating a paid app, using in app purchases, or just shoving ads into his latest app. This week we discuss all the options that have worked and what haven't worked in the world of monetization. Sponsor Bitrise: Continuous Integration and Delivery for your mobile apps. Receive $25 off a Pro plan when you visit bitrise.io/mergeconflict and use promo code RESOLVE-CONFLICT Links & Show Notes Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Music : Amethyst Seer - Citrine by Adventureface Subscribe iTunes Google Play Music Stitcher Pocket Casts Overcast Merge Conflict may make commission from affiliate links

Users and developers are overwhelmed with options to monetize their mobile applications. With so many strategies, how do you know what to pick and what will work for your apps? James recently when through the tough choice between creating a paid app, using in app purchases, or just shoving ads into his latest app. This week we discuss all the options that have worked and what haven't worked in the world of monetization. Sponsor Bitrise: Continuous Integration and Delivery for your mobile apps. Receive $25 off a Pro plan when you visit bitrise.io/mergeconflict and use promo code RESOLVE-CONFLICT Links & Show Notes Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Music : Amethyst Seer - Citrine by Adventureface Subscribe iTunes Google Play Music Stitcher Pocket Casts Overcast Merge Conflict may make commission from affiliate links

BTIG's Walter Piecyk and Richard Greenfield sit down for a special hour on tech, media and telecom on Bloomberg Surveillance with Tom Keene and Michael McKee. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

BTIG's Walter Piecyk and Richard Greenfield sit down for a special hour on tech, media and telecom on Bloomberg Surveillance with Tom Keene and Michael McKee.

Begun, the ad block wars have. Derek debugs an issue that arises from iOS ad blocking and wonders if analytics will move back to the server side. Sean fills us in on how dirty checking works in ActiveRecord and how he's making it faster and better in Rails 5. Sean and his wife in a hot air balloon iOS 9 Content Blockers The Cost of Mobile Ads on 50 News Websites Do No Track HTTP Header ActiveModel Dirty API ActiveRecord Dirty

Is there anything more frustrating about the Internet than advertisements? Pop-ups, banners, videos – they interrupt the browsing experience and may even grind your page load times to a halt (and drain your monthly mobile data plan, by the way). At the same time, online advertisements are a valuable source of revenue for publishers, who have seen revenue from print advertisements largely dry up. Enter ad blocking software. These controversial tools are common among Internet users, and they're sure to become even more popular after Apple permitted the use of ad blocking software on its devices, as part of its most recent iOS update. This leads to a number of questions. What are the ramifications for publishers if blocked ads suppress revenue opportunities? Are paywalls and contributed content viable alternatives? What about other collateral damage of ad blocking (goodbye Google Analytics tracking)? We explore all the ins and outs of ad blocking on this week's episode. Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram: @hacksflacks Join the discussion in our Facebook Group: Hacks and Flacks Podcast Follow Manny and Jim on Twitter: @zmveiga and @JW_Young Follow March Communications on Twitter: @marchpr Visit the M+PR Nonsense blog: MarchPR.com/blog   Show Notes: The Cost of Mobile Ads on 50 News Websites (New York Times) Life After Content Blocking (Monday Note) Content Blocking in iOS 9 Is Going to Screw Up Way More Than Just Ads (The Next Web) Just Doesn't Feel Good (Marco.org) Subscribe to Hacks and Flacks on iTunes, Stitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Intro / Outro Гуцул Калiпсо - Звiзда https://www.youtube.com/watch?v=5NDIJLOS3VM Интервью с Игорем Блюменталем. Связаться можно с помощью facebook или twitter Bugsheet. Bug Bounties & Disclosure Programs http://bugsheet.com/directory Cobalt https://cobalt.io/programs Hackerone https://hackerone.com/ Первая всеукраинская олимпиада и форум по кибербезопасности http://www.hackit-ukraine.com/ SYNful Knock - A Cisco router implant - Part I https://goo.gl/yQKUw6 IoT vigilante Linux.Wifatch 'malware' may be patching up security flaws http://goo.gl/omNGX8 You should traceroute bad.horse right now http://goo.gl/KGM4vV and https://twitter.com/mikko/status/648227292821487616 President Obama says the U.S. and China have agreed to broad anti-hacking principles http://bloom.bg/1Muxe2a Analysis: China-US hacking accord is tall on rhetoric, short on substance http://goo.gl/4E0X1J The Cost of Mobile Ads on 50 News Websites http://goo.gl/TXz8F5 Patreon was warned of serious website flaw 5 days before it was hacked http://goo.gl/ePXgR6 Лeybase.io https://keybase.io/ ARIN IPv4 Free Pool Reaches Zero https://www.arin.net/announcements/2015/20150924.html Russian police investigate Apple for ‘propagating homosexuality’ https://goo.gl/wQUy1K Symantec caught issuing rogue Google.com certificates http://goo.gl/14dMaQ Symantec employees fired for issuing rogue HTTPS certificate for Google http://t.co/PV7FDxXPG7 ZERODIUM iOS 9 BOUNTY https://www.zerodium.com/ios9.html Hello? HELLO? Major Skype outage hits UK, Australia and Japan http://goo.gl/eVlnRK Недокументированная фича Mail.ru http://blog.yurganov.com/all/neetichny-mail-ru/ AVG can sell your browsing and search history to advertisers (Wired UK) http://goo.gl/M5wp1N BitPay Hacked, 5 000 Bitcoins Stolen https://goo.gl/hdR9bE Cyber-attacks and underground activities in Port of Antwerp https://goo.gl/LH56hl

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic.

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic.

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic.

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic.

Marketing Eye, SolTech, Cox Digital Communications, and Pindrop Security Today, I had the opportunity to feature another four technology companies that help businesses grow and operate more efficiently. I was pleased to host Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security. Mellissah Smith, founder and CEO of Marketing Eye brought along Veanne Smith, Vice […] The post Marketing Eye, SolTech, Cox Digital Solutions, and Pindrop Security appeared first on Business RadioX ®.

We've all seen an ad on television that has had an impact on us - made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length.    This is what InMobi calls "Emotional Monetization" and Peggy walks us through an incredibly simple process to understand when to use what type of ad for maximum revenue generation. I.E. When to place the right ads that will make you, the developer, more money.    This is part content strategy and psychology lesson but mostly common sense that, if applied, will net you more earnings making everyone happy in the end.

We've all seen an ad on television that has had an impact on us - made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length.    This is what InMobi calls "Emotional Monetization" and Peggy walks us through an incredibly simple process to understand when to use what type of ad for maximum revenue generation. I.E. When to place the right ads that will make you, the developer, more money.    This is part content strategy and psychology lesson but mostly common sense that, if applied, will net you more earnings making everyone happy in the end.

A Biz Card Worth Keeping, Mobile Ads that Make a Real Statement and More

Charity Miles is an amazing fitness app that is also raising money for non-profits through ads. We learn about what it takes to create an app for social change.

Your daily options news rundown for Thursday, April 24, 2014. 

Welcome to show number 4

Scott and Anders discuss the evils in technology. From CAPCHA to green screen terminals, it's all on the table in our most passionate episode yet - and there is no shortage of startup ideas either!

Some people think mobile ads are intrusive, apps for laggards, tablets are toys and Android Ice Cream Sandwich a silly name tied to Android OS. (That’s assuming they know Android refers to a smartphone operating system and not Data on Star Trek.) These folks are technophobes. But they’ve probably  never met Joy Liuzzo, mobile researcher […] The post Mobile Ads + Tablets + Ice Cream Sandwich + Carriers Vie for Money first appeared on MobileBeyond.

Some people think mobile ads are intrusive, apps for laggards, tablets are toys and Android Ice Cream Sandwich a silly name tied to Android OS. (That’s assuming they know Android refers to a smartphone operating system and not Data on Star Trek.) These folks are technophobes. But they’ve probably  never met Joy Liuzzo, mobile researcher […]

Ads could hit Facebook mobile apps as soon as March. Will users mind on the small screen? Larry Greenemeier reports

This week on the podcast, we sit down with IDC Canada analyst Krista Napier to talk about Research In Motion’s new BlackBerry PlayBook for some initial thoughts about RIM’s first tablet. And we chat with Michael Slinger, Google’s director of mobile ads, about what the technology giant has in store for advertising on the small screen.