Marketing The Magic

Follow Marketing The Magic
Share on
Copy link to clipboard

Practical marketing lessons inspired by the Walt Disney parks, movies, marketing, and more.

Marketing the Magic


    • Dec 7, 2017 LATEST EPISODE
    • infrequent NEW EPISODES
    • 11m AVG DURATION
    • 57 EPISODES


    Search for episodes from Marketing The Magic with a specific topic:

    Latest episodes from Marketing The Magic

    Why Inbound Marketing Isn't (and Is) Right for You

    Play Episode Listen Later Dec 7, 2017


    I’ve mentioned several times throughout this season on inbound marketing that inbound is not right for every business, and that’s true. Except that it isn’t! Let’s wrap up our discussion of inbound marketing and season 2 of the Marketing the Magic Show.

    3 Reasons to Tell Just One Marketing Story at a Time

    Play Episode Listen Later Dec 4, 2017


    I don’t know if you’ve noticed, but marketing seems to be getting more and more complicated these days. For most of us, throwing up a Facebook ad or a billboard or sending an email that just says, “Buy this!” just doesn’t work anymore. Instead, we see the emergence of ideas like inbound marketing, built on great content offers and funnels and often complex campaigns, and they work, but they’re not easy. That’s why we need to follow Mickey’s 7th Commandment, to tell one story at a time. Stay tuned!

    Choosing an Inbound Marketing Platform for the Jungle Navigation Company

    Play Episode Listen Later Nov 30, 2017


    We’ve talked for a number of episodes now about the theory behind inbound marketing and hypothetical examples of blog posts, content offers, and so on. But how do we actually deliver an inbound marketing strategy and all of this content? That’s what I’ll be talking about for the Jungle Navigation Company - and your company - today on the Marketing the Magic Show. Stay tuned!

    Avoid Marketing Overload: Telling Peter Pan in 3 Minutes

    Play Episode Listen Later Nov 27, 2017


    It’s our job as business owners or marketers to know everything we can know about our products, the problems they solve, and who we solve them for. It’s tempting to blast our marketing audience with way too much of that information. But, as the classic Disney attraction Peter Pan’s Flight illustrates, we can get this right. Stay tuned!

    Get Your Story Straight! A Marketing Lesson from the Haunted Mansion

    Play Episode Listen Later Nov 20, 2017


    Any fan of the Disney theme parks’ history is well aware of some the… inconsistencies… in the stories behind the various Haunted Mansions. What does this have to do with our marketing? Stay tuned!

    Competing With Disney for Keywords: a Followup

    Play Episode Listen Later Nov 16, 2017


    Should you compete with Disney directly for big keywords? Of course not, but what if the Google Keyword Planner is providing misleading data? That’s the subject for this week’s episode. Stay tuned!

    Communicating with Visual Literacy in Marketing

    Play Episode Listen Later Nov 13, 2017


    The Disney Imagineers are the best in the world at communicating with “visual literacy,” but what is that, exactly, and how can we incorporate it in our marketing? Stay tuned!

    The 5 Elements of SMART Marketing Goals

    Play Episode Listen Later Nov 9, 2017


    Everyone knows we should set goals in business, in life, or in virtually anything we pursue. In business - and in marketing especially - goals are a critical tool in our arsenals to help us systematically grow. But for goals to be as effective as they can be, there are 5 components - making up the acronym “SMART” - that we must use. Let’s talk about how we - and the Jungle Navigation Company, of course - can create and use “smart” marketing goals!

    How Your Business is Just Like Disney (and Why It Matters)

    Play Episode Listen Later Nov 6, 2017


    Your business - in fact, every business in history - is just like Disney. How is this possible, and what does it mean for you? Stay tuned!

    How the Jungle Navigation Company Can Create Inbound Delight

    Play Episode Listen Later Nov 2, 2017


    If there is a better example than Disney of a company that focuses on delighting its customers, I’d be stunned. Delight is a critical part of inbound marketing and, more importantly, business in general. Let’s talk about delight and how the Jungle Navigation Company can create some! Read the show notes at: mtm.show/24

    The Most Important Part of Your Next Marketing Campaign: the Wienie

    Play Episode Listen Later Oct 30, 2017


    Perhaps the most important part of your next marketing campaign is the wienie. Alright, when you’ve finished giggling, let me explain myself. Stay tuned!

    Closing Leads the Inbound Way

    Play Episode Listen Later Oct 26, 2017


    Inbound marketing is all about relationships, and the close phase of the methodology is no different. Let’s talk about how to move to the close the inbound way.

    How NOT to Do Marketing: Be Like Maui

    Play Episode Listen Later Oct 23, 2017


    Today I’m going to tell you - in my infinite wisdom as a global digital marketing expert (a demi-marketer, if you will) - exactly how not to do marketing. You’re welcome!

    3 Ways to Follow Mickey's 3rd Commandment in Your Marketing

    Play Episode Listen Later Sep 11, 2017 3:36


    Organizing the flow of people and ideas is Mickey’s 3rd Commandment, originally written by Marty Sklar for the Imagineers. This principle can be applied across the board in marketing, too, and today we’re going to talk about 3 specific ways you can incorporate it into your marketing. Stay tuned!

    State of the Project and a Request

    Play Episode Listen Later Aug 31, 2017 21:11


    We’re six episodes into Season 2 covering inbound marketing, so I figured I’d take a break and share with you some of the things going through my head on the project.

    How to Do Basic Keyword Research for Free with Google Keyword Planner

    Play Episode Listen Later Aug 28, 2017 3:49


    Keyword research is one of the most important steps in building a successful blog designed to attract organic search traffic. There are lots of ways to do this research, but today I’m going to show you one very easy, very effective, and very free such method.

    From Visitor to Lead: the Convert Phase of the Inbound Methodology

    Play Episode Listen Later Aug 24, 2017 18:00


    From calls to action to content offers, I'm covering the convert phase of the inbound methodology for the Jungle Navigation Company on this week's show.

    Wear Your Guest's Shoes! #2 of Mickey's 10 Commandments (for Marketing)

    Play Episode Listen Later Aug 21, 2017 3:07


    In the hustle and bustle of getting our marketing work done and published, it can be extremely easy - and extremely costly - to forget about Mickey’s 2nd Commandment as applied to marketing: to wear your guest’s shoes. Let’s talk about it!

    Inbound Social Media and an Attract Phase Wrap-up

    Play Episode Listen Later Aug 11, 2017 18:45


    As we wrap up our discussion of the Attract phase of the inbound methodology, there's a big piece to mention, and that's how we use social media for promoting all of this great blog content and more. That's what I'll be talking about - as well as wrapping things up with a neat bow and a few specific examples of the kinds of content we'll want to create - in today's episode of the Marketing the Magic Show and Blog!

    Is Inbound Marketing Right for Your Company?

    Play Episode Listen Later Aug 7, 2017 3:41


    How do you know if your company should be pursuing inbound marketing? The answer is that it should, but there’s obviously more to it than that. Let’s discuss!

    Keyword Research and Inbound Blogging for the Jungle Navigation Company

    Play Episode Listen Later Aug 3, 2017 13:12


    The inbound marketing process starts with a very simple and important concept - attracting the right people to your brand. That’s what we’re going to talk about doing for the Jungle Navigation Company - our guinea pig for this discussion on inbound marketing - on today’s show.

    Introducing the Jungle Navigation Company: Planning an Inbound Marketing Strategy

    Play Episode Listen Later Jul 27, 2017 8:55


    On this season of the show, we’re exploring the inbound marketing paradigm. But this is a Disney-inspired brand, so we need a story to help give these ideas context. Let’s meet the Jungle Navigation Company, operators of exotic jungle river cruise adventures throughout the world and talk about their current marketing troubles and the inbound solution!

    Meet Travel Agent Tina and Disney Dining Dana: an Inbound Marketing Campaign Example

    Play Episode Listen Later Jul 24, 2017 5:55


    Inbound marketing is one of the best strategies for creating long-lasting, fantastic relationships with your customers, but what does an inbound marketing campaign actually look like? Let’s meet Travel Agent Tina and her buyer persona Disney Dining Dana and find out.

    The Inbound Process and Buyer's Journey

    Play Episode Listen Later Jul 20, 2017 10:12


    The beauty of any strategy is that it prescribes an approach that has been proven time and time again, and the inbound marketing strategy or philosophy is no different. There is a very specific process we follow in inbound, and there’s also a process our buyer’s will follow that we must understand.

    3 Reasons You Need to Know Marketing Like Disney Knows Storytelling

    Play Episode Listen Later Jul 17, 2017 3:22


    Disney is the undisputed champion of telling great stories, whether they’re movies, cartoon shorts, theme park attractions or - yes - marketing campaigns. Here are 3 reasons that you need to understand marketing like Disney understands storytelling.

    Disney (In)Bounding: Inbound Marketing Defined

    Play Episode Listen Later Jul 13, 2017 11:15


    Have you heard about this thing called “inbound marketing,” but you’re not really sure what it is or whether it’s worth looking into? How about the ultra-Disney fans who take part in this thing called “Disney Bounding?” What’s the connection between the two, I hear you thinking? That’s what we’ll be talking about today on this episode called “Disney (In)Bounding: Inbound Marketing Defined!”

    What IS a Facebook Pixel? A Trip to Pixel Hollow in Under 3 Minutes

    Play Episode Listen Later Jul 10, 2017 0:02


    Everybody seems to be talking about the amazing and magical and must-have Facebook Pixel these days (and they’re right), but what IS a Facebook Pixel, and why should you care? That's what I'll be telling you about (in under 3 minutes) in this week's Magical Marketing Minute!

    3 Marketing Tactics You Can Steal from The Disney Store

    Play Episode Listen Later Jun 26, 2017 3:39


    The Disney Store has gotten pretty good at using a few tried-and-true marketing tactics, and I’m about to tell you how to steal them.

    6 Amazing Blog Post Ideas in 60 Seconds

    Play Episode Listen Later Jun 19, 2017 2:54


    It can be arduous trying to come up with blog posts to write each and every week. So, to help you keep the creative flow flowing, here are 6 amazing blog post ideas in just 60 seconds. Anndd go.

    60 seconds blog post ideas
    My Favorite New Content Promotion Tool: Quuu Promote

    Play Episode Listen Later Jun 14, 2017 18:36


    Let's talk about my favorite new content promotion tool called "Quuu Promote"

    Don't miss out! How Disney uses FOMO (and other marketing gimmicks)

    Play Episode Listen Later Jun 12, 2017 4:29


    In this week’s Magical Marketing Minute, we’re going to talk about the differences among marketing gimmicks, trends, and human psychology. Let's get to it!

    2 Quick Thoughts On Storytelling and Marketing

    Play Episode Listen Later Jun 7, 2017 9:28


    I've got two big thoughts on the brain about storytelling and marketing this week. Let's discuss!

    The 4 Kinds of People Who MUST Understand Marketing Strategy (and Probably Don't)

    Play Episode Listen Later Jun 5, 2017 5:02


    In the Magical Marketing Minute episode a few weeks ago, I talked very briefly about why small business owners need to understand marketing strategy. Today, I want to focus on why I think it’s so important for marketing professionals to focus on strategy. Seems obvious, but let’s talk about it.

    The Top 3 Marketing Things I'm Excited About in May 2017

    Play Episode Listen Later May 31, 2017 33:41


    There are three big things I’m excited about in marketing as of May of 2017, and I think you should be excited, too. From messenger bots to “the new” video marketing, there’s a lot to talk about, so let’s get into it!

    Season 1 Recap and Season 2 PREVIEW!

    Play Episode Listen Later May 24, 2017 35:02


    It's been a terribly fun first season for the Marketing the Magic show. For this last episode of season 1, we'll recap the last 11 shows. But I'm PARTICULARY excited to share a PREVIEW of season 2 of Marketing the Magic. Let's dive in!

    Disney Does It, But: Should Your Business Use Video Marketing?

    Play Episode Listen Later May 22, 2017 3:15


    Disney uses - has always used - video for its marketing purposes. Clearly they have plenty of budget and tech and content to film and put online, but they're Disney. So... should YOUR small business be using video marketing? Let's discuss it!

    Marketing Lessons Inspired by Donald Duck's 50th Birthday Celebration

    Play Episode Listen Later May 17, 2017 25:55


    Donald Duck's 50th was a masterpiece of marketing and promotions put on by the entire Disney company back in the 80s. From an honorable discharge from the Army to a parade of REAL ducks at the Magic Kingdom, there's a lot of inspiration we can draw for our own marketing strategies. Let's discuss Donald's 50th Birthday and the lessons we can learn!

    What is Your "Net Promoter Score" and How Can You Use it?

    Play Episode Listen Later May 15, 2017 3:10


    One fantastic use of a survey question is to determine your company's Net Promoter Score. In this Magical Marketing Minute (or so), you'll learn what that is and how to calculate it.

    How to Delight Your Customers the Disney Way

    Play Episode Listen Later May 11, 2017 22:26


    Building a customer base that is excited to promote our brands for us to their family, friends, and networks is the best kind of marketing we can do, and it all starts with a simple concept: delight. Disney is the prime example of a company focused on delighting customers. Today we’re going to focus on delight as a marketing tool, how to use it, and how to make sure it’s working.

    Why Every Small Business Owner Needs to Understand Marketing Strategy

    Play Episode Listen Later May 8, 2017 3:37


    Especially in the day and age of having a marketing agency to serve virtually any industry and niche, it’s more important than ever for small business owners to understand their marketing strategy. Let's talk about why in this week's Magical Marketing Minute (or So).

    Learn the Theme Park Strategy: Hub and Spoke Marketing in a Nutshell

    Play Episode Listen Later May 3, 2017 14:11


    The majority of Disney theme parks around the world are designed using a common layout, known as the "hub and spoke" model. It is incredibly useful to apply this same layout to our marketing strategy design. Let's talk about Hub and Spoke Marketing!

    Learn About Message Match in Marketing with Pirates of the Caribbean

    Play Episode Listen Later Apr 26, 2017 24:01


    An important part of getting our campaigns right is message match in marketing. This is a critically important issue to get right in any marketing campaign, but especially in our ads. Get it right, ROI goes up. Get it wrong, you could be harming your brand. Let's learn what it is with a lesson inspired by Pirates of the Caribbean.

    "I'm Going to Disney World!" - 3 Lessons from a 30 Year Old Disney Marketing Campaign

    Play Episode Listen Later Apr 19, 2017 14:49


    "I'm going to Disney World!" We've all seen the ad spots featuring the MVP of the Super Bowl or the World Cup announcing his or her intention to leave for Disney World (if you're viewing from the east coast) or Disneyland (if you're on the west) after the big win immediately and forthwith. The "What's Next?" marketing campaign has been running for more than 30 years BECAUSE IT WORKS! Let's talk about this campaign and three big lessons we can learn from it.

    Just Keep Swimming! - Magical Marketing Minute #1

    Play Episode Listen Later Apr 17, 2017 1:26


    Dory can teach us a lot about what it takes to succeed in marketing: persistence. Just keep swimming! That's what we'll cover in just ONE MINUTE (or so) in this (very first) Magical Marketing Minute!

    MTM Live - Prince Philip or Wall-E: What kind of hero is your company?

    Play Episode Listen Later Apr 13, 2017 14:53


    We must understand our company's role in its marketing story in order for our marketing to be effective, and that starts with understanding the kind of hero we play. Are we a Prince Philip (arriving at the last moment to save the day), or a Wall-E (working hard and solving problems all along), somewhere in between, or just a bit of both?

    Prince Philip or Wall-E: What Kind of Hero is Your Company?

    Play Episode Listen Later Apr 10, 2017 4:24


    From last-minute Prince Philip to always-there Wall-E, there are a range of hero archetypes used in Disney stories. Likewise, we need to understand what kind of hero our companies play in their marketing stories to be able to develop the right marketing strategies.

    MTM Live - Marketing Your Business Like Disney Legend Jack Lindquist

    Play Episode Listen Later Apr 6, 2017 18:51


    There are many lessons to learn from Disney legend Jack Lindquist and his long career in marketing for the Disney theme parks. Today, we'll focus on how to create robust, diverse, "synergistic" marketing campaigns in a way that I hope would make Jack Lindquist proud.

    From Disney Dollars to Mickey in a Cornfield: Featured Disney Pro Jack Lindquist

    Play Episode Listen Later Apr 3, 2017 6:32


    Jack Lindquist is one of the Disney marketing legends. From Disney Dollars to Mickey in the Cornfield to a second inauguration for President Ronald Reagan, Mr. Lindquist was a visionary in marketing. What lessons can we learn from his tenure at Disney? Let’s talk about it!

    MTM Live - Defining Your Ideal Customer with Buyer Personas

    Play Episode Listen Later Apr 2, 2017 22:41


    It's vital to understand who our ideal customers are and to craft our marketing to those kinds of potential new customers. We do so using buyer personas. In this week's MTM Live, we continue the discussion around how to use buyer personas in our own marketing.

    Defining Your Ideal Customer with Buyer Personas - Season 1, Episode 4

    Play Episode Listen Later Mar 27, 2017 8:55


    Walt Disney sat on a park bench, watching his daughters play at Griffith Park in Los Angeles, when the idea for Disneyland began to form. More importantly, his ideal customer for such an amusement park became very clear to him - families who want to play together. Just as Walt knew exactly who he was serving in building Disneyland, we need to study our ideal customers carefully. Let’s talk about how.

    MTM Live - Mickey's 10 Commandments (for Marketing), Part 2 - Episode 103

    Play Episode Listen Later Mar 23, 2017 20:00


    Mickey’s 10 Commandments for Imagineers, written originally by Marty Sklar himself, are amazing guidelines for creating the Disney magic we know and love so much. They also apply perfectly to creating amazing marketing. In this episode, we’re going to talk about numbers 6 through 10 of Mickey’s 10 Commandments.

    Claim Marketing The Magic

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel