No Fluff MSP Marketing

Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can.I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts. LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500Lock in your lifetime offer and start putting these tactics to work: ⁠https://campers.msp-camp.com/

Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts. LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500Lock in your lifetime offer and start putting these tactics to work: https://campers.msp-camp.com/

I have a massive archive of some of my favorite ads of all time. "We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad?In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing

Andrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious!In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first.I thoroughly enjoyed this conversation and learned a lot. I hope you do too!

**Go to 6 minutes if you want to skip my housekeeping**Sorry not going to spoil it in the description! Click on the episode and get to listening!If you're not already an MSP Camp member, what are you waiting for?? Visit msp-camp.com to get your trial started!

I'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction. It's easy to get caught in the trap of "shiny objects" when it comes to growing your business. Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you're already doing!

Yeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth. You know what's cool though? We have ads for any format you can image right on MSP Camp.No excuses not to take action!

SEO is dead! And it has been 15 times in the last 15 years. Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not going wasted. In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO.Don't worry SEO is not dead or dying and in this episode we show proof :)Tired of boring MSP Content? What are you waiting for? Check out msp-camp.com and start a trial today!

We've all heard the investing phrase "Time in theMarket beats timing the Market"This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous. We made a little tweak to this... Time in the marketingbeats timing the marketing. It's easy to want to run a campaign and get instant andimmediate wins for your business. It's not always that easy in the B2B and specifically MSP space.  In this episode we go over time expectations, tactics thatwork, and why it's so important to keep the marketing momentum going no matterwhat!Ready to get off the sidelines? Visit msp-camp.com and start a 7 day trial!

We used to a lot of these, so we were excited to get back in and do an update!Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between. If you're a current MSP Camp member, this is highly relevant to you!If you're ready to join us on this journey, start a trial at: https://msp-camp.com/

There is no doubt that Tim Conkle is a SCALER! This dude knows how to grow business. There is no doubt about it.As the Founder and CEO of The 20 MSP, he's making remarkable strides in adapting to a fast changing industry and thriving.So, what's the secret?In this episode we get inside the hundred million dollar mind of Tim Conkle. I enjoyed every second of this conversation and I hope you do too!

Steve is a good friend who was part of our sales peer group when I was at Alltek Services. I've been amazed by the progress he's made in the last few years really diving into MSP Sales. While humble, he's closed some BIG deals. MSP Sales is not rocket science. Steve's approach mirrors my own, which is why we get along so well. No shady shit. No scummy sales tactics. Just a solid understanding of human psychology and listening well. Very well.

In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to! I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide. I hope this helps you close all the Co-Managed IT deals! P.S. sorry about missing last week. My wife gave birth to our third child last week. A healthy baby boy named Truitt!

There are some universal truths in life: The sun will come up tomorrow. The sky is blue. And urgency is a powerful tool to get someone to take action. In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns. Ready to step up your marketing today? Visit msp-camp.com

In this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand! Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails. We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout! If you're interested in checking out the brand book we completed recently for a client, visit our custom content page here: https://msp-camp.com/custom-content/

Paco Lebron is an MSP Owner as well as cohost of one of the first podcasts in the MSP space - MSP Unplugged! He's an interesting dude that is doing A LOT! Including holding an annual conference for MSPs in the sub $3 million range. I've been to the last 2 TechCon Unplugged events and THEY ARE AWESOME! In this episode we discuss a lot, but his strategic networking is something that I think every MSP needs to hear if they're interested in growing their business - which is 99.999% :) Do you want access to the cheat code that Paco is using to have consistent high quality content? Visit msp-camp.com

Had a great conversation with Bobby and Chad from LimeTree Labs, as well as their startup PSA - ZEST MSP! I love that the podcast covers marketing, but also the entrepreneurial journey of many of the guests. I learned a lot and these guys are inspiring to say the least! Check it out.

The technicals of marketing are important, but I've always hired smarter people than me to figure that stuff out. Do you know what those people are often missing though? Creativity. Creativity is what makes marketing more effective. It requires a marriage of a creative to understand their target market, what makes them tick, and how to get them to engage, with a technical expert that can incorporate the content and adjust based on the data. People try to pretend that marketing is ALL ABOUT THE DATA and that all marketing decisions are based on data and numbers and research. Complete bullshit. The most successful campaigns in the world started from a great idea. Data came later. Creativity Sells is not just a presentation at ScaleCon24, it's one of our 5 core values at MSP Camp. I believe it in my soul and it's helped me scale multiple businesses FAST. If your marketing is lacking, it's probably not because you're not technical enough. It's likely lacking the creativity to grab and hold someone's attention! Wanna see some creative shit? Try out a free trial at msp-camp.com.

In this episode, Taher speaks with a tech turned Salesperson at an MSP in California. Learn what he's done to try and hit the ground running, find early success, and his plans for next year! If you want a shortcut to fixing your marketing and sales challenges, check out msp-camp.com!

In this episode, we're throwing it back to one of Taher's presentations at ScaleCon24 - Cross Selling to Current Clients! Adding MRR with your current client base is significantly easier than adding new MRR through new client acquisitions. Of course, we need to do both, but how do we implement a process that gets clients excited about buying more from you without having to constantly hold meetings with them? In this episode Taher shares the exact approach they took to add between $3,000-$5,000 MRR each quarter at Alltek Services from their current client base! Do you want to see the exact content we used? Check out msp-camp.com!

James Scudder has a big personality and even bigger goals! In this episode I chat with a relatively new MSP owner seeing some great growth from a few very important initiatives. He discusses what he's doing, lessons along the way, and his ambition plans for 2025! Talking with MSPs and members are some of my favorite episodes. I always learn something new. I hope you do too!

We are super fortunate that we manage dozens of social media accounts for our members. This has provided some excellent real world data that has helped us improve our service. In this episode, we lay out what the data has shown over the last 6 months and how social media best practices for different platforms are changing for MSPs. Maddie provides some great tips to start improving your social media presence right away! If you're having trouble managing your own social media and would like Maddie to manage your accounts, feel free to check out that service and what it includes here: https://campers.msp-camp.com/product/social-media-management/

We've heard it a million times.... "Raise your prices!" People love oversimplifying something that does need to be approached thoughtfully and carefully. Everyone screams WHAT to do, but I rarely hear HOW to do it. In this episode, Taher outlines the specific approaches he took in the two categories of raising prices that will be covered: Clients on legacy prices that you need to move up to current prices Price increase for managed clients that are at current prices This may not be the perfect solution, but it worked exceptionally well at our MSP. In one instance, we added $8,000 in MRR in one week with no client churn. Don't miss this one! If you want to check out the email we used in this campaign, check out msp-camp.com!

Inbound Marketing is very different from Outbound Marketing for MSPs. They are both effective and they both have Pros and Cons. In this episode we lay out the differences for MSPs, as well as our recommendation on where to start! Don't forget to stop by camp to check out our latest content or to get your free 7-Day Trial started at msp-camp.com!

ScaleCon24 was a hit! It wasn't perfect, but for a first year event the response has been overwhelmingly positive. Can't wait to go BIGGER and BETTER next year! We learned A LOT about Marketing, Sales, Account Management, and everything in between. In this episode, we share 10 tips we learned from ScaleCon24! Don't forget to stop by camp to start your 7-day free trail at msp-camp.com!

In today's episode, we're switching things up as I chat with Steven about his impressive career journey, starting as an intern at Alltek and now running the content team here at MSP Camp. We look back on his early days, the challenges he faced, and how he developed the management and organizational skills that helped him grow within the company. From the lessons he picked up along the way to his unique approach to leadership, this is a fun and insightful conversation about how he's made his mark in MSP Camp! If you want to see some of his awesome content and use it in your own marketing, check out MSP Camp at msp-camp.com.

In this episode, I'm excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others' experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your shoes. Whether you're just starting out or running a multi-million dollar MSP, the value of a peer group or mentor can't be overstated. It's not just about having a network; it's about having people in your corner who push you to reach your goals and hold you accountable when things get tough. If you're not a camper yet and want to be part of a community of like-minded MSPs, join camp at MSP Camp (msp-camp.com).

This week, we're sharing a throwback episode that highlights an essential principle we believe is important to remember: Having great content means nothing if you're not using it! Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service. We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision. I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process. There are tons of ways to use your content to prospect and SELL. And if you're ready to learn even more about leveraging content, make sure to join us at ScaleCon 2024, where we'll be sharing powerful marketing and sales strategies designed to help MSPs grow and succeed! Register today https://scalecon24.com/! If you need some content that will help you sell, check out MSP Camp https://msp-camp.com/!

In this episode, I'm diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology. Whether you're a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don't miss out on these valuable lessons! If you're ready to grow your MSP through marketing, sign up for ScaleCon! This three-day event is designed to provide no-bs, actionable strategies to help you scale in 2025. Sign up now at ScaleCon24.com⁠! Also, check out MSP Camp at ⁠msp-camp.com ⁠for some great content to implement into your MSP marketing.

In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion. I've spoken with many MSPs who have had brilliant marketing ideas, yet years go by, and those ideas remain just that—ideas. Don't let that be you! Remember, the difference between planning and success is action—let's get it done! And if you're looking for more actionable ideas and strategies, don't miss ScaleCon 2024! It's the ultimate event for MSPs who are ready to take action and scale. Check out ScaleCon24.com for more details and to register! Also, check out MSP Camp at msp-camp.com for some great content to implement into your MSP marketing.

In this episode, Taher sits down with Harrison Baron from Growth-Generators.com to dive deep into the upcoming ScaleCon2024 event. They also discuss the critical role that content plays in the success of MSPs and share actionable insights on how MSPs can stand out in a crowded market with smart, effective marketing strategies. Whether you're looking to refine your current approach or explore new tactics, this conversation is packed with valuable tips to help you scale your MSP. Don't miss out on the chance to secure your spot at ScaleCon2024! With only 10 tickets remaining at the current Early Bird pricing, now is the perfect time to register and ensure you benefit from this incredible opportunity. Lock in your pricing today at https://scalecon24.com/!

I recently had the pleasure of being interviewed by Kyle Newton for the TribePUB podcast. In this episode, I share the backstory of MSP Camp, diving into its origins at Alltek and the journey that led us here. We also explored the concepts of gamification and themification, discussing how we have used them at MSP Camp and the practical applications and insights that can benefit MSPs at all levels. MSP Camp is cohosting a MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. This 3-day conference will be packed with marketing insights and strategies I can almost guarantee will help you scale your MSP. Early Bird tickets are almost sold out! Sign up today https://scalecon24.com

At MSP Camp, we provide MSPs with tons of templates they can use for their marketing across platforms. However, we're also huge advocates for custom content. There are situations where templates work better than custom content and vice versa—it's all about finding the right balance. In this episode, we go over some of the main scenarios where one approach would be better than the other. If you are ready to scale your MSP with actionable marketing insights like this one, we are co-hosting an MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. Sign up today to lock in Early Bird pricing https://scalecon24.com. Need some great templates for your marketing? Become a camper at MSP Camp (msp-camp.com).

If you've been listening for a while, you know I have never done a podcast episode on CRMs or list building as that is not where my strengths are. But for this episode I brought on the list building legend Kevin Clune! Kevin is an expert in list building and growth funnel, and he provides a lot of great strategies in this episode. He wrote one of the best books on the MSP growth funnel titled "The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services." It's full of even more amazing advice from Kevin Clune himself and you can get it here: https://amzn.to/3LtzRqs ScaleCon 2024 registration is also now open! You can register here: ScaleCon!

It's official! ScaleCon 2024 is happening October 2nd-4th at the Linq in Las Veqas. This 3-day event will be jam-packed with actionable, valuable information to help you scale your MSP. The first two days feature an incredible lineup of hand-picked speakers. No speaker spots have been sold, ensuring you will receive the highest value possible out of your investment. On the third day, we will have multiple workshops designed to turn the knowledge gained in the first two days into a concrete marketing plan you can implement over the next year. Don't miss this opportunity to elevate your MSP! Register today #ScaleCon2024!

In this episode, I got the opportunity to ask Andrew Moon his top tips and strategies for boosting your MSP's LinkedIn. Whether you're just starting out or looking to up your game, Andrew's insights will help you get the most out of your LinkedIn marketing. I hope you found this helpful and can apply some of this advice on your own LinkedIn. Need some fresh content to post on your LinkedIn? Check out MSP Camp .

A lot of MSPs are not doing these simple things that, if you do, are almost guaranteed to make you stand out from all other MSPs in your area. This clip is a gold nugget of information and I hope you are able to implement at least one of these things. Do you need some content to help you implement these tips? Become a camper at MSP Camp (msp-camp.com).

There is a lot of marketing advice out there and it can sometimes feel overwhelming to figure out exactly what you need to market your MSP. I'm a big believer that marketing works just the same in the MSP space than it does in any other industry. To simplify things, we spent a lot of time boiling down what works for marketing an MSP into 12 Pledges. If you are an MSP Camp member you can download a printable version of these pledges under Guides. Not already a camper? Sign up now at MSP Camp (msp-camp.com).

Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter! In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition! Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)

At MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them. That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences. In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when we only had 6 campaigns live and put their faith in us. Two years later, and they're still here and seeing our progress each day. Not already a camper? Sign up now at msp-camp.com!

Autoposting your blogs and posting general content might seem like the easiest way to do your MSP marketing. To some extent, this might be true, it does make it easier. However, there is no value in posting this generalized content which is why we often emphasize the importance of being intentional with your content. In this episode, Steven and I discuss the need for MSPs to post highly relevant content to their websites. Stop using your MSP's website to look more professional and start using it to attract potential clients. If you need some content to get you started check out MSP Camp.

Many MSPs rely on stock images for their websites. However, when potential clients are deciding whether to hire you to manage their IT, they want to see the real you, not a generic photo of a guy with a perfect smile. That's why it's crucial to humanize your MSP. Include photos of you and your team on your website and stay active on your personal social media. In this episode, Art Gross shares his experience with adding a personal touch to his MSP and explains why it's so important in a B2B environment. Need some content to post on your business and personal social media? Check out MSP Camp.

In this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry. There is a lot of good information packed into this episode, and I hope you were able to get something out of it. Want to be a camper? Sign up at MSP Camp (msp-camp.com).

We all have a favorite piece of advertisement that was particularly good at capturing our attention. More often than not, these ads were creative and out-of-the-box. In this episode, we discuss how this also extends to MSP Marketing. If you would like to access our premium direct mail pieces check out MSP Camp.

This week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice. I hope you were able to learn something from this episode! If you would like to learn more about MSP Camp visit msp-camp.com.

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.  I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales. I hope you enjoyed the conversation and thank you for supporting the podcast! Not a camper yet? Check us out at MSP Camp (msp-camp.com)

Marketing an MSP can seem overwhelming. So much that can be done, but where to start? In this episode, we'll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing. We don't have to be experts right away to see progress with your marketing. Baby steps. Don't forget to check out msp-camp.com

I wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR. Exactly why a coffee a week will make you money and the step by step framework to make it successful. Don't skip this one!

If you've been marketing for any amount of time, you've heard the term "lead magnet." Oftentimes a free resource in exchange for a prospects contact information. It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing. If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP! ⁠Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP! Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.