Online Course Creator Show

#105: If running your business has felt like a grind lately, this episode is for you.I'm sharing a simple but powerful reminder that's helped me do less — and get better results. Whether you're launching, marketing, or showing up consistently, there's a simple but often-overlooked path to more ease (and more momentum).Inside this short and sweet episode, I'll help you uncover what actually moves the needle — based on your strengths, not someone else's strategy.What You'll Learn in This Episode:The number 1 way to do less and get better resultsHow to simplify your marketing based on what you do bestWhy letting go of “shoulds” and shiny object syndrome creates faster growthThe best content formats for you based on your strengthsView the shownotes here for all links and resources mentioned:https://loublakely.com/make-business-easierEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

Episode 104: Join Money Makers here: loublakely.com/mmIf you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_In today's episode, I'm answering the most common questions I've been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.If you've been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get the clarity you need. Inside this episode, I answer:All the questions about the calls that are exclusive to this round onlyWhether you have to launch during the 12-week live experienceHow this program compares to the “big name” launch courses (and why many of their students end up here)Why now is the best time to join if you've been thinking about launching for a whileThis is the final podcast episode about Money Makers. If you're ready to move forward and want a step-by-step system - with support - to launch successfully, join me now before doors close.Listen in and then head to loublakely.com/mm to join before doors close on Wednesday at midnight AEST.For everything mentioned in this podcast, head to the shownotes at: https://loublakely.com/money-makers-questionsEnjoy the episode,Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#103: Join Money Makers at loublakely.com/mmIn today's episode, I'm joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who's used one repeatable launch system to grow her business and successfully sell multiple digital products.Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she's used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way.Inside this episode, we cover:How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs.The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course.How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services. If you've been putting off launching your course because you're unsure where to start or whether it'll pay off — this is a must-listen.View the full shownotes with all links and resources here:https://loublakely.com/repeatable-launch-systemEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#102: Join Money Makers here: https://loublakely.com/mm In this episode, I'm joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. Her story is a powerful reminder that you don't need perfect timing or a huge list - just the right support and a step-by-step plan.Inside this episode:How Chloe went from course procrastination to confident course creatorThe surprising strategy that helped her sell with a list of under 300 peopleHow she used her previous business success to build authorityWhat she's focusing on now to grow her revenue and reduce 1:1 workIf you've been waiting for the “right” time to launch, this episode will show you why it's time to stop waiting and start.View the full shownotes with all links and resources here:https://loublakely.com/chloe-johnson-marketing-cafeEnjoy the episode,Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#101: You can join Money Makers here: https://loublakely.com/mm In today's episode, I'm joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it's about support, mindset, and structure that works.Inside this episode:Why Jodine used to bail mid-launch (and how she stopped)What made the biggest difference in her most successful launch everThe “aha” moment she had about her membership business modelHow launching is helping her shift from client work to true freedomIf you're on the fence about joining Money Makers or wondering what's really possible for you — Jodine's story is a must-listen. View the full shownotes with all links and resources here:https://loublakely.com/jodine-mcintyre-social-smartyEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). I can't believe it — episode 100!

#099: Register for the free masterclass here: https://loublakely.com/masterclassYou can have the best launch strategy in the world… but if your mindset is shaky, your results will be too.In this episode, I'm diving into 3 of the most common mindset blocks that show up during a launch (especially if it's your first time) — and how to reframe them so you stay in momentum and show up like a leader.Because launches aren't just about selling your offer — they're about how you hold yourself, how you back your value, and how you navigate the rollercoaster that comes with putting yourself out there.Inside, you'll learn:How to shift from hope to convictionA powerful way to reframe imposter syndromeWhat to do when you're scared to show up — or afraid you'll be disappointedThe #1 shift that separates those who launch successfully from those who self-sabotageView the shownotes here for all links and resources mentioned: https://loublakely.com/3-mindset-shiftsEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#098: Save your seat for the free masterclass here: https://loublakely.com/masterclassThink your launch success is all about audience size, emails, and ad spend? Think again. There's a whole other layer to launching — and it's happening behind the scenes.In this episode, I'm sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences — and seeing big wins anyway.If you're ready to move beyond the basic launch formula and build real momentum, this one's for you.Inside, you'll learn:• The secret strategy that quietly fills your program before you even launch • How to build deeper relationships with your warm leads (without being weird) • Why these tactics matter more than ever in 2025View the shownotes here for all links and resources mentioned:https://loublakely.com/double-your-launch-resultsI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#097: Register for the FREE masterclass: https://loublakely.com/masterclassYou don't need a massive audience to have a successful launch - you need the right people.In this episode, I'm diving into the difference between attracting followers and attracting buyers. If you've ever felt like you've built a warm audience but they're not converting, this is going to shift everything.I'll walk you through how to start calling in people who are actually ready to invest.Inside, you'll learn:Why bigger audiences don't always mean bigger launchesHow to speak to the identity of your dream buyer (not just their pain points)The content mistake that keeps freebie-seekers hanging aroundWhy your free launch event may be turning people away from buyingView the shownotes here for all links and resources mentioned: https://loublakely.com/how-to-attract-buyersEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclassHustle has become a loaded word in online business — and in this episode, I'm unpacking why that needs to change.We've gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we've been sold.In this episode, I'm sharing what hustle looks like when it's in alignment, how I'm approaching a season of big growth without burning out, and why doing the right kind of work now builds the life you actually want later.Inside, you'll learn:Why anti-hustle messaging can quietly sabotage your growthThe difference between hustle that burns you out vs. hustle that builds freedomHow I'm working more — and feeling better than everThe real reason hustle feels heavy (and how to shift it)Enjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#095: Get the $99 deal here: loublakely.com/kajabiIn this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer. This offer runs to May 23rd 2025. I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#094: In this episode, I'm pulling back the curtains on my journey! This is a different style of podcast for me, I hope you enjoy it! I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#093: Join the Money Makers waitlist here: https://loublakely.com/waitlistIf you're holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air.I'm breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start getting your course out there and making money.In this episode, I share:7 things you definitely don't need to launch your courseWhy skipping the “perfect setup” can actually speed up your resultsHow to move forward with a scrappy, simple, and wildly effective launch strategyWhat really matters when launching your course (spoiler: it's not your branding!)View the shownotes here for all links and resources mentioned: https://loublakely.com/things-you-dont-need-to-launch-your-courseEnjoy the episode, Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit You've put your heart and soul into creating your online course - but the sales just aren't coming in the way you'd hoped. It's frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem.In today's episode, I'm breaking down the real reasons why online courses don't sell. And the good news? It's not what most people think. Often, it's a few small tweaks that can completely shift your results.I'll walk you through:The 3 key things that need to be in place for your course to sellWhat to check when you know your course is good, but people aren't buyingHow to fix what's not working, without starting from scratchThis episode is for you if you're ready to stop guessing and finally figure out how to get your course into the hands of the people who need it.View the shownotes here for all links and resources mentioned:https://loublakely.com/why-your-course-isnt-sellingEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#091: View the shownotes here: https://loublakely.com/leveraged-business-modelSign up to the Freedom Roadmap here: https://loublakely.com/freedom Like many of you, my business began by offering a service to people who needed it. And it became successful very quickly. However, what people didn't see was the burn out, exhaustion and working around the clock to build other peoples dreams.Looking back, there were some very specific signs that the service provider model wasn't working well for me, and it wasn't the right model for me to scale. Today I'm sharing those signs with you, in the hope that you can recognise what the right business model is for you to grow your own business.In this episode I share: The signs that my 1:1 work was holding me back (that are super common for service providers)What I did to get my time and freedom backWhat steps you can take to make the transition to a more freedom-led business modelView the shownotes here for all links to resources and trainings mentioned:https://loublakely.com/leveraged-business-modelEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode. I believe that niching should be simple, and with these 3 questions, you should have clarity on your niche by the end of this short episode.   In this episode I share: How to finally stop overthinking your niche and move forward with confidenceThe three criteria that your niche absolutely must meet If you should go for a narrow niche or a wide nicheView the shownotes here for all links to resources and trainings mentioned:https://loublakely.com/find-your-niche-3-simple-questionsEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launchingLaunching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I've learned through my own experiences. In this episode, I'm excited to share 7 key lessons with you.In this episode I share: Why doing a launch (even if you feel scared and are worried about if it will pay off) will always benefit you The surprising and unexpected side effects of using launching to sell your coursesHow to use your strengths to your advantage so that launching feels easier for youView the shownotes here for all links to resources and trainings mentioned:https://loublakely.com/7-lessons-ive-le…t-from-launchingEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#088: View the shownotes here: https://loublakely.com/2024-in-review It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was. My aim with sharing this is so that my learnings, lessons and wins can help you in some way, shape or form, and also encourage you to do your own reflection on the year that was, so that 2025 is truly a great year for you. In this episode I share: The personal and business changes I made in 2024 that transformed every area of my life by the end of the year. The big learnings and lessons that I'm taking into the year ahead. How to do your own reflection of 2024, to design your dream life for 2025 and take actionable steps toward making it a reality.View the shownotes here for all links to resources and trainings mentioned:https://loublakely.com/2024-in-reviewEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025.  This is part two of a two part series. To listen to the first episode where I look at the year that was, click here. In this episode I share: What's IN for online course creators in 2025What's OUT for online course creators in 2025My advice on what to focus on for the coming year, based on what I noticed in 2024 from behind the scenes in multiple launches.View the shownotes here for all links to resources and trainings mentioned:https://loublakely.com/2025-whats-in-whats-out Enjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today! This is part one of a two part series. In this episode I share: Key industry themes for online course creators in 2024Strategies and tactics that were really effective this yearThe difference between those who had great results vs. declining results from the years prior. Enjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#085: View the shownotes here:  To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to: https://loublakely.com/kajabiI bet you've thought about Black Friday and if you should be offering something. It's a great opportunity for you, so it's something you should definitely consider. The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way that grows your revenue, without impacting your future success. In this episode I share: What kind of offers do really well in a Black Friday promotion and what you should steer clear of8 different offer ideas for you to consider What to do right now in order to make Black Friday a success in your businessEnjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#084: View the shownotes here: https://loublakely.com/kajabi-sessions-australiaGo here to get the Kajabi deal: https://loublakely.com/kajabi(50% off for 12 months + a bonus 45 minute Strategy Session with Lou)Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you! You will learn: The 'secret sauce' of the highest earning online course creatorsHow to view your first online course launch My biggest takeaways and learnings I'm taking into my own businessClick here to view the shownotesEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#083: View the shownotes here: https://loublakely.com/webinar-salesIt's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want! In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after. In this episode, I share: What segment of your audience you need to be talking to Why teaching on your webinar is not helping you get the results you want or in the best interests of your audienceA way to get buyers to buy as soon as you open the doors to your online courseView the shownotes for this episode here: https://loublakely.com/webinar-salesTune in now! Enjoy,Lou xx PS. Get on the waitlist for Money Makers nowI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch?These are all questions I get about FB ads! Today, I'm spilling the tea. In this episode, I share: Who should use Facebook Ads vs. who shouldn't When it's the right time to start using Facebook AdsA Facebook Ads strategy that works alongside your launching strategyView the shownotes for this episode here: Tune in now! Enjoy,Lou xx PS. Get on the waitlist for Money Makers nowI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#081: View the shownotes here - https://loublakely.com/online-course-roiThe traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different. In this episode, I share: Why gauging your first launch from a ROI perspective is not your best optionCosts you should include in any calculations, and costs you shouldn't   The better way of gauging your true success with online course launchesFor any resources mentioned during this episode, visit the shownotes here:https://loublakely.com/online-course-roiEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#080: View the shownotes here - https://loublakely.com/launching-musthaveI'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy! In this episode, I share: Why people fade out and don't complete their launches Ways you can work on fortifying your self belief  Why it's not about being having the perfect offer and the perfect sales page...For any resources mentioned during this episode, visit the shownotes here:https://loublakely.com/launching-musthaveEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#079: View the shownotes here - https://loublakely.com/pricing-dos-donts Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be. In this episode, I share: Pricing recommendations that will set you up for successCommon pricing pitfalls that will keep you stuck  Why having a lower price may not be working in your favour!For any resources mentioned during this episode, visit the shownotes here:https://loublakely.com/pricing-dos-dontsEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#078: View the shownotes here - https://loublakely.com/limiting-beliefs Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen!  In this episode, I share: Why mindset is so important when it comes to building an online course business How mindset affects everyone and has a direct correlation to your results 4 common limiting beliefs that come up on the regular in a launch (or before launching) and how to overcome them For any resources mentioned during this episode, visit the shownotes here: https://loublakely.com/limiting-beliefsEnjoy the episode, Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#077: Join the waitlist for Money Makers here - https://loublakely.com/money-makers-waitlist Is it possible to start from scratch and make $100k from your online course, in the first year? Yes! With the right offer, a strategic launch plan, and the mindset that it's going to require more than one launch, you will be amazed at what you can achieve within one year. In today's episode, I break down the exact 9 step process to get you there...and wave goodbye to your time consuming client work! You will learn: The importance of getting out of the 'one launch mentality'How often to launch to achieve this result The 9 step process to get to $100k within one yearResources mentioned: Create Your Dream Offer - Get it here Join the waitlist for Money Makers Enjoy the episode,Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#076: Check out Action Takers here: https://loublakely.com/actiontakersIn today's pop up episode, I share all about the upcoming Action Takers program, and what's inside. You will learn: The common situation I see a lot of aspiring course creators experiencing that led me to create Action Takers The perfect combo of strategy, mindset support, feedback and accountability and how this allows you to launch in 6 weeks, no excusesWho Action Takers is for, what's inside, all the juicy detailsI'd love for you to join me inside Action Takers! Lou xx I'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#075: View the shownotes here: https://loublakely.com/everyone-should-have-online-courseI'm putting it out there...every single business should have an online course, and today I'm diving into why, and how different kinds of businesses can create one to benefit them (and those who take the online course).  In this episode, you will learn: how to leverage online courses in all businesses why I have built my business focused on online courses and teaching others how to create and market themwhat outcome you will gain by adding an online course to your business Enjoy the episode, Lou xxI'd love to hear what you thought of this episode! Send me a message...Join me on IG: https://www.instagram.com/loublakely_/Find out more on my website: https://loublakely.com/

#074: Have you seen all the digital products selling on the gram and you're keen to get on board? If you've been thinking this, there's a few things that I want you to consider first. In this episode, I share: The pros and cons of a low cost digital product What a signature online course will achieve for you and your brand What the best option is for you, right now. View the shownotes hereEnjoy the episode! Lou xx Send me a message!

#073: If you're about to head into your first online course or digital product launch, it can seem like there's an overwhelming list of things you'll need to spend money on. Don't worry though - because you actually don't need most of it. I'm here to tell you exactly what you do need, and what you can worry about later (if ever!). This goes against what some pro's will tell you though, so get ready.  In this episode, I share: The essentials you absolutely need for your first launch and online courseWhat investments are just not necessary for your first launch Time saving hacks to get you launching faster To find any of the tools, resources or trainings mentioned in this episode, visit the shownotes here.Enjoy the episode! Lou xx 

#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why. In this episode, I share: The big shift I recommend when making your online course plansHow to really reap the rewards from all that work you put into your first launchThings you need to overcome to see the huge success that you see the big players getting with online courses Enjoy the episode! Lou xx 

#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches. In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times. In this episode, I share: How I successfully sell my online course in between launchesWhat elements need to be in place to encourage course salesDeciding on whether a live launch or evergreen model is best for youFind the shownotes here: https://loublakely.com/live-launch-salesEnjoy the episode! Lou xx 

#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue. In this episode, I share why. You will hear: Why everyone thinks that 1:1 coaching is best for them but it's not always the best for results (from a client perspective)Why my journey from 1:1 to group coaching and online courses matters to youMy plans for the future! If you want to join the waiting list for my upcoming online course, you can do so here: https://www.loublakely.co/launch-course-waitlistSend me a DM on Instagram here: https://www.instagram.com/loublakely_/Enjoy the episode! Lou xx 

#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans! But how do you do that? It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this. There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students. In this episode, you will hear: Why you must keep your ideal client front and centre when it comes to designing the learning experience.We debate on whether or not students can succeed in a self-study situation, and what you can do to help them achieve the outcome.  A top tip to cut the fluff out of your course content to deliver results in less time - this is gold! View the shownotes here to access the resources mentioned in this episode: https://loublakely.com/maria-doyleEnjoy the episode,Lou xx 

#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence. In this episode, you will uncover: Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. If you should share that you're preselling the course with your audience Setting up your own systems in advance so that you can create with ease.  Check out Create Your Dream Offer here:https://loublakely.thrivecart.com/dreamoffer/Check out the free email series I mention in today's episode: https://www.loublakely.co/knowledgeView the shownotes here:https://loublakely.com/presell-online-courseEnjoy the episode! Lou xx 

#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster. In this episode, you will uncover: How to fast track the process of growing your email list if you're starting from scratch Things to consider when putting together a free lead magnet Finding list growth opportunities that are right under your nose. Check out Create Your Dream Offer here: https://loublakely.thrivecart.com/dreamoffer/View the shownotes here: https://loublakely.com/email-list-jumpstartEnjoy the episode! Lou xx 

#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead! In this episode, you will uncover: What's IN for online course creators in 2024What's OUT for online course creators in 2024My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.View the shownotes here: https://loublakely.com/66Enjoy the episode! Lou xx 

#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.I think it's really important to look back at the big themes of the year, so you can gauge what's changing in the industry, so that you can use these to your advantage in 2024! There's no doubt things are changing, so tune in.In this episode, I share: The key themes I noticed in 2023 when it comes to creating, launching and scaling online courses, from behind the scenes with my clients, my own business and the industry as a whole.What worked really well in 2023 that you can use to your advantage to succeed in 2024.Things that online course creators really struggled with in 2023 that may have worked well in the past.You can view the shownotes here, which include all the resources I mentioned on today's episode: https://loublakely.com/65Enjoy the episode,Lou xx 

#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time. It really does show that business fundamentals do not change. In today's episode, I go through the 23 things and chat about from a course creator perspective. There's some great nuggets in here, and business learnings you can use to grow your own business. You can read the original blog post here: https://loublakely.com/small-business-marketing-23-thingsEnjoy the episode,Lou xx 

#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work. Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer. This all comes back to strategy. In today's episode, I'm diving into launch strategy that sells! In this episode I share: Key strategic decisions to craft a journey for your potential customer What to do instead of simply showing up, creating hype and talking about your offer over and over againWays you can improve the appeal of your offer without having to create another courseYou can check out the VIP Launch Strategy Day here: https://loublakely.com/vip-dayEnjoy the episode,Lou xx 

#062: Are you wondering if creating an online course is the right move for you? There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode. In this episode, I share:Key signs that now is the right time to finally create that online course. How an online course can help with a planned or unexpected time away from your business. How I knew it was time to switch up my business modelTune in if you're interested in creating an online course in your business! Enjoy the episode,Lou xx 

#061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens? On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits. In this episode, Amy shares: Why Profit First is a must-have business system for course creators, and how to implement it into your business. How to achieve Cash Flow Clarity using Profit First. Steps you can take to improve your business cash flow. Her journey from creating her online course to now having over 300 students.You can connect with Amy by going to her website: https://amybett.com/Enjoy the episode!Lou xx 

#060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at  "consistency", this episode is packed with insights to keep you on the path to success.In this episode, I share: The impact of making tweaks within your projects rather than throwing in the towel. My visualisation technique I've used to become consistent with my podcast. Behind-the-scenes insights into my new podcast and business branding. If you're after a dose of motivation today, this is the episode for you! Enjoy it! Lou xx 

#059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.In this episode, you will:How to set up and measure a course completion rate, giving you valuable insights into your students' progress.Discover different ways you can add rewards, accountability, and motivation into your course to keep your students engaged from start to finish.Explore various course structures that are guaranteed to help your students achieve the results they desire.Don't miss out on these invaluable tips to uplevel your online course delivery and see your students succeed like never before.Enjoy the episode,Lou xx 

#058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options. So should you go ahead and create all 10 different courses, or are you better to focus on one? And what should that one course be? This is something I hear so often, so I'm diving into it in this podcast episode. You will learn: The difficulties you will face if you have two many different online courses and offers in your business. What kind of online course you should absolutely avoid if you want to see success.My step-by-step strategic approach to creating a product suite that will skyrocket your revenue. Enjoy! Lou Blakely 

#057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there. You will learn: How to make the most of the launch traffic you're already getting What content to share in your prelaunch runway How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off.  The blog post I refer to in this episode is here: https://www.louiseblakely.com/landing-page-conversion-rateEnjoy the episode, Lou xx 

#056: Ever wondered how the power of your voice can amplify your business? Wonder no more! Join me as I interview Sally Prosser, an acclaimed voice and public speaking coach, who opens up about her passion for speaking, the profound impact it has had on her business, and how you can leverage your voice to make a real difference. In this episode, you will learn: 3 tips to start sharing your voice more onlineHow to reframe your relationship with social media so you can use it grow your business A unique strategy for moving past the fear of judgement The ways that Sally has learnt to deal with haters online, and how you can move past the fear of getting hatersHow to show up consistently online, even when you don't feel like it Enjoy the episode. About Sally ProsserSally Prosser is a voice and public speaking coach. Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV reporter and built a community of more than 300 thousand on TikTok.She's a TEDx Speaker Coach, an expert on using a hairbrush as a microphone and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.Sally is your one-stop-shop for everything speaking. From gaining the confidence to put yourself out there…to producing a strong voice…to crafting speeches for the stage…and designing strategy to get your spoken message heard. And with a strong belief that our voice is the organ of our soul, she's all about finding your unique voice and speaking from the heart!To discover more about Sally and how she can help you speak up for your business:Follow Sally on InstagramCheck out her websiteEnjoy the episode!

#055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then. In this episode, I'm sharing my insight from inside the launch trenches with my clients. You will learn: What's really behind thinking that you don't have time right now or "I'll do it next year". A huge mindset shift that will get you excited about your first launch (instead of fearing it). How to create a launch funnel that suits you (and it doesn't HAVE to include social media. If you're interested in learning more about Launch and Thrive, you can find out all the details here: https://www.loublakely.co/launchEnjoy the episode, Lou xx