Podcasts about repeatable

Chris Cieslak, CEO of BladeBug, joins the show to discuss how their walking robot is making ultrasonic blade inspections faster and more accessible. They cover new horizontal scanning capabilities for lay down yards, blade root inspections for bushing defects, and plans to expand into North America in 2026. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! Welcome to Uptime Spotlight, shining Light on Wind. Energy’s brightest innovators. This is the Progress Powering Tomorrow. Allen Hall: Chris, welcome back to the show.  Chris Cieslak: It’s great to be back. Thank you very much for having me on again.  Allen Hall: It’s great to see you in person, and a lot has been happening at Blade Bugs since the last time I saw Blade Bug in person. Yeah, the robot. It looks a lot different and it has really new capabilities.  Chris Cieslak: So we’ve continued to develop our ultrasonic, non-destructive testing capabilities of the blade bug robot. Um, but what we’ve now added to its capabilities is to do horizontal blade scans as well. So we’re able to do blades that are in lay down yards or blades that have come down for inspections as well as up tower. So we can do up tower, down tower inspections. We’re trying to capture. I guess the opportunity to inspect blades after transportation when they get delivered to site, to look [00:01:00] for any transport damage or anything that might have been missed in the factory inspections. And then we can do subsequent installation inspections as well to make sure there’s no mishandling damage on those blades. So yeah, we’ve been just refining what we can do with the NDT side of things and improving its capabilities  Joel Saxum: was that need driven from like market response and people say, Hey, we need, we need. We like the blade blood product. We like what you’re doing, but we need it here. Or do you guys just say like, Hey, this is the next, this is the next thing we can do. Why not?  Chris Cieslak: It was very much market response. We had a lot of inquiries this year from, um, OEMs, blade manufacturers across the board with issues within their blades that need to be inspected on the ground, up the tap, any which way they can. There there was no, um, rhyme or reason, which was better, but the fact that he wanted to improve the ability of it horizontally has led the. Sort of modifications that you’ve seen and now we’re doing like down tower, right? Blade scans. Yeah. A really fast breed. So  Joel Saxum: I think the, the important thing there is too is that because of the way the robot is built [00:02:00] now, when you see NDT in a factory, it’s this robot rolls along this perfectly flat concrete floor and it does this and it does that. But the way the robot is built, if a blade is sitting in a chair trailing edge up, or if it’s flap wise, any which way the robot can adapt to, right? And the idea is. We, we looked at it today and kind of the new cage and the new things you have around it with all the different encoders and for the heads and everything is you can collect data however is needed. If it’s rasterized, if there’s a vector, if there’s a line, if we go down a bond line, if we need to scan a two foot wide path down the middle of the top of the spa cap, we can do all those different things and all kinds of orientations. That’s a fantastic capability.  Chris Cieslak: Yeah, absolutely. And it, that’s again for the market needs. So we are able to scan maybe a meter wide in one sort of cord wise. Pass of that probe whilst walking in the span-wise direction. So we’re able to do that raster scan at various spacing. So if you’ve got a defect that you wanna find that maximum 20 mil, we’ll just have a 20 mil step [00:03:00] size between each scan. If you’ve got a bigger tolerance, we can have 50 mil, a hundred mil it, it’s so tuneable and it removes any of the variability that you get from a human to human operator doing that scanning. And this is all about. Repeatable, consistent high quality data that you can then use to make real informed decisions about the state of those blades and act upon it. So this is not about, um, an alternative to humans. It’s just a better, it’s just an evolution of how humans do it. We can just do it really quick and it’s probably, we, we say it’s like six times faster than a human, but actually we’re 10 times faster. We don’t need to do any of the mapping out of the blade, but it’s all encoded all that data. We know where the robot is as we walk. That’s all captured. And then you end up with really. Consistent data. It doesn’t matter who’s operating a robot, the robot will have those settings preset and you just walk down the blade, get that data, and then our subject matter experts, they’re offline, you know, they are in their offices, warm, cozy offices, reviewing data from multiple sources of robots. And it’s about, you know, improving that [00:04:00] efficiency of getting that report out to the customer and letting ’em know what’s wrong with their blades, actually,  Allen Hall: because that’s always been the drawback of, with NDT. Is that I think the engineers have always wanted to go do it. There’s been crush core transportation damage, which is sometimes hard to see. You can maybe see a little bit of a wobble on the blade service, but you’re not sure what’s underneath. Bond line’s always an issue for engineering, but the cost to take a person, fly them out to look at a spot on a blade is really expensive, especially someone who is qualified. Yeah, so the, the difference now with play bug is you can have the technology to do the scan. Much faster and do a lot of blades, which is what the de market demand is right now to do a lot of blades simultaneously and get the same level of data by the review, by the same expert just sitting somewhere else.  Chris Cieslak: Absolutely.  Joel Saxum: I think that the quality of data is a, it’s something to touch on here because when you send someone out to the field, it’s like if, if, if I go, if I go to the wall here and you go to the wall here and we both take a paintbrush, we paint a little bit [00:05:00] different, you’re probably gonna be better. You’re gonna be able to reach higher spots than I can.  Allen Hall: This is true.  Joel Saxum: That’s true. It’s the same thing with like an NDT process. Now you’re taking the variability of the technician out of it as well. So the data quality collection at the source, that’s what played bug ducts.  Allen Hall: Yeah,  Joel Saxum: that’s the robotic processes. That is making sure that if I scan this, whatever it may be, LM 48.7 and I do another one and another one and another one, I’m gonna get a consistent set of quality data and then it’s goes to analysis. We can make real decisions off.  Allen Hall: Well, I, I think in today’s world now, especially with transportation damage and warranties, that they’re trying to pick up a lot of things at two years in that they could have picked up free installation. Yeah. Or lifting of the blades. That world is changing very rapidly. I think a lot of operators are getting smarter about this, but they haven’t thought about where do we go find the tool.  Speaker: Yeah.  Allen Hall: And, and I know Joel knows that, Hey, it, it’s Chris at Blade Bug. You need to call him and get to the technology. But I think for a lot of [00:06:00] operators around the world, they haven’t thought about the cost They’re paying the warranty costs, they’re paying the insurance costs they’re paying because they don’t have the set of data. And it’s not tremendously expensive to go do. But now the capability is here. What is the market saying? Is it, is it coming back to you now and saying, okay, let’s go. We gotta, we gotta mobilize. We need 10 of these blade bugs out here to go, go take a scan. Where, where, where are we at today?  Chris Cieslak: We’ve hads. Validation this year that this is needed. And it’s a case of we just need to be around for when they come back round for that because the, the issues that we’re looking for, you know, it solves the problem of these new big 80 a hundred meter plus blades that have issues, which shouldn’t. Frankly exist like process manufacturer issues, but they are there. They need to be investigated. If you’re an asset only, you wanna know that. Do I have a blade that’s likely to fail compared to one which is, which is okay? And sort of focus on that and not essentially remove any uncertainty or worry that you have about your assets. ’cause you can see other [00:07:00] turbine blades falling. Um, so we are trying to solve that problem. But at the same time, end of warranty claims, if you’re gonna be taken over these blades and doing the maintenance yourself, you wanna know that what you are being given. It hasn’t gotten any nasties lurking inside that’s gonna bite you. Joel Saxum: Yeah.  Chris Cieslak: Very expensively in a few years down the line. And so you wanna be able to, you know, tick a box, go, actually these are fine. Well actually these are problems. I, you need to give me some money so I can perform remedial work on these blades. And then you end of life, you know, how hard have they lived? Can you do an assessment to go, actually you can sweat these assets for longer. So we, we kind of see ourselves being, you know, useful right now for the new blades, but actually throughout the value chain of a life of a blade. People need to start seeing that NDT ultrasonic being one of them. We are working on other forms of NDT as well, but there are ways of using it to just really remove a lot of uncertainty and potential risk for that. You’re gonna end up paying through the, you know, through the, the roof wall because you’ve underestimated something or you’ve missed something, which you could have captured with a, with a quick inspection.  Joel Saxum: To [00:08:00] me, NDT has been floating around there, but it just hasn’t been as accessible or easy. The knowledge hasn’t been there about it, but the what it can do for an operator. In de-risking their fleet is amazing. They just need to understand it and know it. But you guys with the robotic technology to me, are bringing NDT to the masses  Chris Cieslak: Yeah.  Joel Saxum: In a way that hasn’t been able to be done, done before  Chris Cieslak: that. And that that’s, we, we are trying to really just be able to roll it out at a way that you’re not limited to those limited experts in the composite NDT world. So we wanna work with them, with the C-N-C-C-I-C NDTs of this world because they are the expertise in composite. So being able to interpret those, those scams. Is not a quick thing to become proficient at. So we are like, okay, let’s work with these people, but let’s give them the best quality data, consistent data that we possibly can and let’s remove those barriers of those limited people so we can roll it out to the masses. Yeah, and we are that sort of next level of information where it isn’t just seen as like a nice to have, it’s like an essential to have, but just how [00:09:00] we see it now. It’s not NDT is no longer like, it’s the last thing that we would look at. It should be just part of the drones. It should inspection, be part of the internal crawlers regimes. Yeah, it’s just part of it. ’cause there isn’t one type of inspection that ticks all the boxes. There isn’t silver bullet of NDT. And so it’s just making sure that you use the right system for the right inspection type. And so it’s complementary to drones, it’s complimentary to the internal drones, uh, crawlers. It’s just the next level to give you certainty. Remove any, you know, if you see something indicated on a a on a photograph. That doesn’t tell you the true picture of what’s going on with the structure. So this is really about, okay, I’ve got an indication of something there. Let’s find out what that really is. And then with that information you can go, right, I know a repair schedule is gonna take this long. The downtime of that turbine’s gonna be this long and you can plan it in. ’cause everyone’s already got limited budgets, which I think why NDT hasn’t taken off as it should have done because nobody’s got money for more inspections. Right. Even though there is a money saving to be had long term, everyone is fighting [00:10:00] fires and you know, they’ve really got a limited inspection budget. Drone prices or drone inspections have come down. It’s sort, sort of rise to the bottom. But with that next value add to really add certainty to what you’re trying to inspect without, you know, you go to do a day repair and it ends up being three months or something like, well  Allen Hall: that’s the lightning,  Joel Saxum: right? Allen Hall: Yeah. Lightning is the, the one case where every time you start to scarf. The exterior of the blade, you’re not sure how deep that’s going and how expensive it is. Yeah, and it always amazes me when we talk to a customer and they’re started like, well, you know, it’s gonna be a foot wide scarf, and now we’re into 10 meters and now we’re on the inside. Yeah. And the outside. Why did you not do an NDT? It seems like money well spent Yeah. To do, especially if you have a, a quantity of them. And I think the quantity is a key now because in the US there’s 75,000 turbines worldwide, several hundred thousand turbines. The number of turbines is there. The number of problems is there. It makes more financial sense today than ever because drone [00:11:00]information has come down on cost. And the internal rovers though expensive has also come down on cost. NDT has also come down where it’s now available to the masses. Yeah. But it has been such a mental barrier. That barrier has to go away. If we’re going going to keep blades in operation for 25, 30 years, I  Joel Saxum: mean, we’re seeing no  Allen Hall: way you can do it  Joel Saxum: otherwise. We’re seeing serial defects. But the only way that you can inspect and or control them is with NDT now.  Allen Hall: Sure.  Joel Saxum: And if we would’ve been on this years ago, we wouldn’t have so many, what is our term? Blade liberations liberating  Chris Cieslak: blades.  Joel Saxum: Right, right.  Allen Hall: What about blade route? Can the robot get around the blade route and see for the bushings and the insert issues? Chris Cieslak: Yeah, so the robot can, we can walk circumferentially around that blade route and we can look for issues which are affecting thousands of blades. Especially in North America. Yeah.  Allen Hall: Oh yeah.  Chris Cieslak: So that is an area that is. You know, we are lucky that we’ve got, um, a warehouse full of blade samples or route down to tip, and we were able to sort of calibrate, verify, prove everything in our facility to [00:12:00] then take out to the field because that is just, you know, NDT of bushings is great, whether it’s ultrasonic or whether we’re using like CMS, uh, type systems as well. But we can really just say, okay, this is the area where the problem is. This needs to be resolved. And then, you know, we go to some of the companies that can resolve those issues with it. And this is really about played by being part of a group of technologies working together to give overall solutions  Allen Hall: because the robot’s not that big. It could be taken up tower relatively easily, put on the root of the blade, told to walk around it. You gotta scan now, you know. It’s a lot easier than trying to put a technician on ropes out there for sure.  Chris Cieslak: Yeah.  Allen Hall: And the speed up it.  Joel Saxum: So let’s talk about execution then for a second. When that goes to the field from you, someone says, Chris needs some help, what does it look like? How does it work?  Chris Cieslak: Once we get a call out, um, we’ll do a site assessment. We’ve got all our rams, everything in place. You know, we’ve been on turbines. We know the process of getting out there. We’re all GWO qualified and go to site and do their work. Um, for us, we can [00:13:00] turn up on site, unload the van, the robot is on a blade in less than an hour. Ready to inspect? Yep. Typically half an hour. You know, if we’ve been on that same turbine a number of times, it’s somewhere just like clockwork. You know, muscle memory comes in, you’ve got all those processes down, um, and then it’s just scanning. Our robot operator just presses a button and we just watch it perform scans. And as I said, you know, we are not necessarily the NDT experts. We obviously are very mindful of NDT and know what scans look like. But if there’s any issues, we have a styling, we dial in remote to our supplement expert, they can actually remotely take control, change the settings, parameters.  Allen Hall: Wow.  Chris Cieslak: And so they’re virtually present and that’s one of the beauties, you know, you don’t need to have people on site. You can have our general, um, robot techs to do the work, but you still have that comfort of knowing that the data is being overlooked if need be by those experts.  Joel Saxum: The next level, um, commercial evolution would be being able to lease the kit to someone and or have ISPs do it for [00:14:00] you guys kinda globally, or what is the thought  Chris Cieslak: there? Absolutely. So. Yeah, so we to, to really roll this out, we just wanna have people operate in the robots as if it’s like a drone. So drone inspection companies are a classic company that we see perfectly aligned with. You’ve got the sky specs of this world, you know, you’ve got drone operator, they do a scan, they can find something, put the robot up there and get that next level of information always straight away and feed that into their systems to give that insight into that customer. Um, you know, be it an OEM who’s got a small service team, they can all be trained up. You’ve got general turbine technicians. They’ve all got G We working at height. That’s all you need to operate the bay by road, but you don’t need to have the RAA level qualified people, which are in short supply anyway. Let them do the jobs that we are not gonna solve. They can do the big repairs we are taking away, you know, another problem for them, but giving them insights that make their job easier and more successful by removing any of those surprises when they’re gonna do that work.  Allen Hall: So what’s the plans for 2026 then? Chris Cieslak: 2026 for us is to pick up where 2025 should have ended. [00:15:00] So we were, we were meant to be in the States. Yeah. On some projects that got postponed until 26. So it’s really, for us North America is, um, what we’re really, as you said, there’s seven, 5,000 turbines there, but there’s also a lot of, um, turbines with known issues that we can help determine which blades are affected. And that involves blades on the ground, that involves blades, uh, that are flying. So. For us, we wanna get out to the states as soon as possible, so we’re working with some of the OEMs and, and essentially some of the asset owners.  Allen Hall: Chris, it’s so great to meet you in person and talk about the latest that’s happening. Thank you. With Blade Bug, if people need to get ahold of you or Blade Bug, how do they do that?  Chris Cieslak: I, I would say LinkedIn is probably the best place to find myself and also Blade Bug and contact us, um, through that.  Allen Hall: Alright, great. Thanks Chris for joining us and we will see you at the next. So hopefully in America, come to America sometime. We’d love to see you there.  Chris Cieslak: Thank you very [00:16:00] much.

“If 2025 taught us anything, it's that uncertainty rewards those with Non Negotiable Criteria and A Repeatable system. “In this episode, I want to go over :5 RULES that will form the foundation for your breakthrough in 2026 —no matter what the economy does.How to prioritize downside protection The one thing Sophisticated investors are doing differentlyYour biggest Lever for momentum in 2026

This week I want to share a really interesting lesson from a coaching session that opened up a bigger conversation about performance. I had a client who has been improving really nicely. His swing is trending in the right direction, contact is better, and overall ball flight has improved. But there was still one big frustration… inconsistency with his irons. So we put him on the launch monitor. With his 7 iron, his carry distance was ranging anywhere from 109 metres to 141 metres. That's a 32-metre gap with the same club. For any golfer, that's nearly the difference between being on the green or in a bunker over the back. Now here's where it gets interesting. I grabbed a different 7 iron — something I felt was better suited to his speed and delivery. Same player. Same swing. Same session. Suddenly his carries were between 138 metres and 143 metres. Tight window. Predictable. Repeatable. Nothing magical happened to his technique in those 10 minutes. The difference? Equipment. In this episode we talk about:Why inconsistency isn't always a swing issueHow launch monitor data can expose hidden problemsThe role shafts, loft, and head design play in distance controlWhy guessing your yardages can cost you shots every roundSometimes we beat ourselves up thinking our swing is broken… when in reality, the tools we're using might be working against us. If you've ever felt like you “flush one” and it comes up 20 metres short — this episode is for you.We thank Titleist - The number 1 brand in golf for their continued support of the YGP Podcast!

John and Laura-Lynn examine the historical and psychological roots behind ecstatic manifestations in modern charismatic movements. Tracing the progression from early Pentecostalism and the Latter Rain revival through the Voice of Healing campaigns and into the New Apostolic Reformation, they analyze how suggestibility, music, group dynamics, and "impartation" theology shaped contemporary revival culture. The discussion explores historical controversies surrounding figures connected to healing revivals, the development of repeatable revival formulas, and how emotional escalation in large gatherings can influence belief and behavior. Rather than focusing only on present-day personalities, the conversation asks deeper questions about doctrine, mass psychology, accountability, and what distinguishes authentic Christian worship from manufactured spiritual experience. ______________________ Weaponized Religion: From Christian Identity to the NAR: Paperback: https://www.amazon.com/dp/1735160962  Kindle: https://www.amazon.com/dp/B0DCGGZX3K  ______________________ - Support the channel: https://www.patreon.com/branham  - Visit the website: https://william-branham.org

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Ned Harding - a true pioneer in the data analytics space - to talk about why most data tools still don't meet the needs of today's collaborative teams. From building Alteryx from the ground up to launching a new venture (Enso Analytics), Ned shares his take on what's broken in data workflows and how FP&A teams can fix it.Ned Harding is the Chief Product Officer at Enso Analytics, a platform that helped define the self-service analytics category. He started coding at eight years old, taught himself from PDP-11 manuals, and has spent the last two decades creating tools used by hundreds of thousands of analysts worldwide. He's a product guy through and through, and he's on a mission to help teams work smarter with their data.Expect to Learn:Why most data tools fall short when it comes to real team collaborationThe importance of repeatability and testing in FP&A workflowsHow to avoid common pitfalls with AI and overfitting in forecastingWhy Excel is both a lifesaver - and a landmineHow to build a true “culture of analytics” across your entire orgHere are a few relevant quotes from the episode:“The biggest successes happen when teams collaborate - analytics shouldn't be a solo act.”- Ned Harding“If your team's not getting value from your data work, you're not doing your job.”- Ned HardingNed shares practical insights on how FP&A teams can become strategic partners by embracing collaborative, repeatable analytics. He emphasizes the value of integrating data across teams, avoiding AI pitfalls, and applying the scientific method to drive consistent, data-informed decision-making.Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow Ned:LinkedIn - https://www.linkedin.com/in/ned-harding-34a57526/Company - https://www.linkedin.com/company/enso-analytics/Website - https://ensoanalytics.comEarn Your CPE Credit For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul...

On this episode of the Kaya Cast Podcast, host Tommy Truong talks with Wally Daniel of Green Garden Consulting, an Oregon-based firm focused on plants, processes, and people. They dive into the biggest pitfalls cannabis growers encounter—often thinking they're optimizing when they're not hitting industry benchmarks—and outline a practical path to sustainable scale: rigorous vetting of vendors and leadership, building repeatable systems, and planning from desired outcomes to actual capability. Wally shares how AI fits into a living plant business, the art and science of cultivation, and why the most successful operators treat knowledge as a collaborative craft rather than a solo pursuit. The conversation covers down-to-earth improvements—upgrading legacy tech, optimizing fertigation, and maximizing vendor support to extract real value without chasing shiny objects. They discuss hard-won lessons on hiring a head grower, avoiding nepotistic decisions, and reverse-engineering capital projects from production needs. Through real-world projects—such as a major pest remediation and a climate-control redesign—Wally demonstrates how diligence, data, and leadership drive ROI and consistent quality. If you're an operator or founder aiming for consistency and growth in cannabis, this episode offers concrete playbooks and a grounded perspective. Reach out to Wally here!wdaniel@greengardenconsulting.orgFind out more about Green Garden Consulting, LLC at:https://greengardenconsulting.org/https://www.linkedin.com/in/wally-daniel-ggc/https://www.linkedin.com/company/green-garden-consulting-llc/ 00:00 Introduction and Welcome00:15 Common Issues in Cannabis Growing04:17 The Role of AI in Agriculture08:28 Personal Growth and Business Maturation09:43 Starting a Cannabis Business: Key Considerations14:25 Vetting and Building a Strong Team17:00 Improving Existing Operations22:09 Fun and Challenging Projects30:42 Rapid Fire Questions35:58 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Ralph Russo, national college football writer for The Athletic, joins 365 Sports to explain why Indiana's historic rise to the top of the sport isn't something other programs can simply copy and paste. Russo breaks down what lessons are repeatable, where money and evaluation still matter most, and how the transfer portal and NIL have reshaped the path to contention without making college football an equal playing field for everyone. #collegefootball #cfb #cfp #transferportal #nil Learn more about your ad choices. Visit megaphone.fm/adchoices

In This Episode Persuasion doesn't start with techniques—it starts with care that can be felt, not just intended. In this episode, Adi Klevit sits down with Danny Bobrow to explore why so many businesses lose opportunities even after attracting interest. Danny explains that while marketing can make the phone ring, success is determined by what happens next. He introduces the idea of the "care gap," the space between a professional's good intentions and how those intentions are perceived by the person on the other end of the conversation. Adi and Danny dive into the Art of First Impressions, including Danny's structured approach to phone conversations that respectfully establishes trust, control, and reassurance within seconds. Through specific examples, Danny shows how asking the right questions, using names intentionally, and setting a supportive tone can transform routine interactions into meaningful connections. The conversation expands beyond dentistry to communication in any industry or relationship. Danny outlines his Persuasion Blueprint, emphasizing that true persuasion is ethical, collaborative, and rooted in helping people make decisions in their own best interest. Together, Adi and Danny reinforce that communication is not a personality trait—it's a system that can be learned, practiced, and refined.

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amplio operates a two-sided marketplace that helps manufacturers monetize surplus inventory and decommissioned industrial equipment rather than writing off assets or paying for disposal. The company has won contracts with GM and SpaceX despite competing against liquidators with 30-year local relationships. In a recent episode of BUILDERS, we sat down with Trey Closson, Co-Founder and CEO of Amplio, to unpack how the company executed a complete business model pivot from supply chain risk software to marketplace, discovered that enterprise deals close faster than SMB despite conventional wisdom, and built repeatable GTM motions in a fragmented $100B+ market previously dominated by local operators. Topics Discussed: Executing Amplio's pivot from supply chain risk software to surplus inventory marketplace Moving four truckloads of inventory through a WeWork to prove the business model Closing GM and SpaceX inbound from Google Ads as the PMF validation signal Displacing 30-year incumbent relationships through corporate + local dual threading Why enterprise contracts closed faster than SMB deals in Amplio's specific context Scaling beyond founder-led sales to repeatable AE motions Operating a two-sided marketplace: supply acquisition strategy vs. demand conversion GTM Lessons For B2B Founders: Manual heroics prove economics before automation: When a customer offered Amplio $25 million in surplus inventory, Trey had no warehouse, no logistics infrastructure, and no playbook. What was supposed to be four pallets became four full truckloads delivered to their WeWork. Trey and one employee physically moved inventory boxes off pallets into their office space, then figured out how to sell it while the WeWork management threatened eviction. The core insight: "the first time solving a problem, it doesn't need to be an automated, efficient process, it just needs to be okay. A customer has a problem, we need to figure out a way to solve that problem." Only after proving they could profitably solve the problem multiple times did they invest in automation and efficiency. For founders, the implication is clear—delay infrastructure investment until you've manually proven unit economics and repeatability, even if execution requires unsustainable effort. True PMF signals come from zero-relationship wins: Trey leveraged 15 years of supply chain relationships to secure initial customers and build product infrastructure. But he identifies the precise PMF inflection point: "middle of last year, we had both GM and SpaceX respond to a Google Ad." These companies had zero connection to Trey or his co-founder, found Amplio through SEM, and chose them over traditional liquidators they'd worked with for years. This is the distinction between "my network will buy from me" and "the market will buy from us." Founders should use their Rolodex to achieve velocity and prove the concept, but recognize that true product-market fit only exists when customers with no founder relationship choose your solution over established alternatives. Enterprise velocity depends on payment direction and urgency profile: Amplio deliberately focused on enterprise after being told by multiple founders to avoid "hunting whales." They discovered enterprise closed faster than SMB for three structural reasons. First, SMBs had unrealistic recovery expectations—wanting $900K back on $1M inventory when market reality is cents on the dollar, creating unresolvable expectation gaps. Second, enterprises had the problem across 100+ facilities with no dedicated owner and urgent mandates from finance or supply chain leadership. Third, because Amplio pays customers rather than charging them, legal review velocity increased dramatically. As Trey explains: "the lawyers thankfully determine, because we're not getting paid by them, that there's low risk for them in terms of signing a contract with us." Founders should map their specific deal structure and customer urgency profile rather than defaulting to SMB-first based on generic advice. Displace entrenched relationships through dual-threading: The surplus liquidation market is hyper-fragmented with hundreds of thousands of local liquidators, many holding 30-year plant-level relationships. Amplio's breakthrough: "partnering together with that person at the corporate level we can indicate not only can we solve the problem locally, but we can also do it across the entire enterprise." They pair the local plant manager with corporate procurement or finance leadership, demonstrating local problem-solving plus enterprise-wide scalability that local liquidators cannot match. This dual-threading strategy neutralizes the incumbent's relationship advantage while showcasing the efficiency and consistency that corporate leadership values. For founders entering relationship-driven markets, identify the corporate stakeholder whose enterprise-wide objectives trump individual facility loyalty. Accelerate trust through predictable execution in low-NPS markets: Industrial liquidation is a "really low NPS industry—nobody loves working with their liquidator." In markets with poor customer satisfaction and commoditized offerings, trust accelerates when you focus on "say-do ratio"—if you commit to something, execute it. Amplio often solves adjacent problems outside their core offering and frequently removes inventory from warehouses faster than economically optimal to make customers "look like an absolute hero." This over-delivery in low-satisfaction markets creates disproportionate differentiation. The tactical implementation: understand what problems the organization is trying to solve beyond your core product, find ways to solve those problems even if not monetizable, and prioritize making your champion successful over optimizing every transaction. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Send us a textInterpersonal communication is what our students want most… and what many of us struggle to make happen without it turning into their common language in 10 seconds

Send us a textCori Lefkowith is a multiple certified personal trainer, author, and founder of Redefining Strength. Since 2014, Cori and her team have helped thousands of women, most over 40, feel strong, capable, and finally in control of their bodies. Their approach is simple: to meet their clients where they are, build a plan around their real lives, and coach you through every step… with no fluff, no guilt, and no guessing.Cori is the author of her upcoming book The STRONG System: Transform Your Mindset and Build Your Best Body at Any Age. The book combines mindset training, sustainable habits, and adaptable fitness and nutrition strategies so you can make progress that sticks. STRONG stands for Significant, Targeted, Repeatable, Optimized, Nonnegotiable, GO! —a powerful framework that has transformed thousands of lives.Cori helps you do just that by explaining how to master your mindset to stay motivated and consistent and avoid habit relapse, personalize your plan and adapt it as you change, use metabolic muscle-building protocols and the macro method that works best for you, and build the leanest, strongest, fittest, healthiest version of yourself!Find Cori at-https://redefiningstrength.com/IG- @redefiningstrengthYT- @Redefining StrengthFind Boundless Body at- myboundlessbody.com Book a session with us here!

Prefabrication only reaches its full potential when it's treated as a system, not a shortcut. In this episode of Bridging the Gap, we explore what it really takes to scale prefab beyond one-off projects and into a repeatable delivery model. The discussion dives into how standardization can unlock flexibility, why prefab strategy must be defined early, and how digital tools like BIM, automation, and emerging AI capabilities can enable more predictable outcomes. We also unpack one of the biggest challenges facing industrialized construction today: owning and managing data across the full lifecycle. If you're thinking about prefab as a long-term strategy—not just a construction tactic—this episode offers a grounded, practical perspective. You'll Learn: What “systematizing prefab” means beyond standardizing components Why repeatability is the key to scaling prefab successfully How early decisions shape prefab outcomes downstream Where digital tools truly add value in prefab workflows Why data ownership and lifecycle continuity remain major gaps How standardization can support customization rather than limit it   MEET OUR GUEST Our guest is a leader working at the intersection of healthcare, technology, and industrialized construction. With a background spanning marketing, IT, systems engineering, and modular delivery, he brings a unique perspective on how prefabrication can improve speed, quality, and predictability—especially in highly standardized environments like healthcare. His work focuses on building the process infrastructure required to make prefab repeatable, scalable, and digitally connected. TODD TAKES Prefab Only Scales When You Stop Treating It Like a Project Prefab falls short when it's approached as a one-off solution instead of an operating model. The real breakthroughs happen when organizations step back and think in terms of delivery strategy, repeatability, and long-term systems. When prefab becomes infrastructure rather than an experiment, speed, predictability, and quality follow. Standardization Doesn't Kill Flexibility, It Enables It There's a persistent myth that standardization leads to cookie-cutter outcomes. In reality, a strong standardized foundation creates more flexibility, not less. When the core system is consistent, teams can adapt interiors, workflows, and use cases to real-world needs without reinventing the wheel every time. Digital Tools Matter, But Ownership Matters More Construction has no shortage of powerful digital tools. The real gap is ownership and continuity of data across the lifecycle. Without clear responsibility for the digital thread from design through manufacturing and operations, handoffs break down and value gets lost. Technology enables scale, but systems thinking makes it sustainable.   More Resources  Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn Autodesk's Website   Other Relevant Links: Grant Geiger's LinkedIn EIR Healthcare Website

In this episode, Ian sits down with Phyllis Fang, Head of Marketing at Transcend, where she leads go-to-market strategy for a data infrastructure platform powering compliant AI-driven experiences.Phyllis shares how she thinks about go-to-market strategy, building repeatable marketing systems, investing in thought leadership and IRL events, and creating the right culture for AI adoption inside marketing teams.Key TakeawaysThought leadership compounds over time. First-party research, executive voices, and clear points of view build trust long before buyers are in-market. Operational rigor matters, even in startups. Repeatable playbooks and clear ownership help marketing scale without breaking. AI adoption is as much a cultural challenge as a tooling one. Creating space to experiment is key to long-term impact. Quote“Slow down to speed up. Be best friends with sales. You're there to help the business win.”Episode Timestamps00:27 Phyllis's Path into Marketing02:03 What Transcend Does and Who It Serves03:53 Go-to-Market Strategy Overview05:58 Marketing Team Structure07:15 Lessons from Uber12:26 Uncuttable Marketing Investments14:57 Activating Executive Thought Leadership16:22 Running Effective IRL Events21:07 What's Most Cuttable in the Budget26:04 Favorite Campaigns28:08 Building a Culture for AI Adoption36:27 Navigating Cross-Functional Tension41:21 Quick HitsSponsorPipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.LinksConnect with Ian on LinkedInConnect with Phyllis on LinkedInLearn more about TranscendLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For those of us who have chosen to walk a spiritual path, we've been called a great number of things. Particularly, crazy. So it can be important to have a translator of sorts to explain to the logically minded skeptics that it's possible to be spiritual without losing your mind. You don't have to abandon your logic to learn how to be spiritual. And you don't have to squeeze yourself into someone else's rituals, beliefs, or vibes to become a spiritual person. My guest this week, Laura Kusto, has done us all a favor and become that bridge to explain that there's another path — one built for strategic minds, skeptical hearts, and people who crave meaning that actually makes sense. Where spirituality isn't performance. It's pattern. It's timing.On this guest episode I have the pleasure of hearing Laura's story and conversation about al the great and rational gifts of astrology, moon phases, and how each supports productivity or planning. Laura explains how spirituality is actually the truth that rises when you finally stop outsourcing your intuition and start aligning with your natural rhythm. She shows us how to become spiritual in a way that feels grounded, intelligent, and completely yours — so your inner world can feel as clear and powerful as the life you've built on the outside. She walks us though the moon phases and how someone with zero astrology knowledge can start syncing their workflow to the moon today. She also shares about her creation, the Moon Map, and how it helps someone understand their natural timing and focus areas.Laura is the Moon Phase Astrologer for Strategic Minds—helping high-achieving entrepreneurs and executives claim their spiritual rhythm through grounded, repeatable frameworks rooted in lunar cycles. A sought-after speaker and featured Authority Magazine author, she helps analytical minds disenchanted by surface-level, “good vibes only” spirituality reconnect with something deeper. Her mission is to show driven, discerning thinkers that their intellect isn't a spiritual barrier—it's the bridge to alignment, clarity, and belonging. 25-year global corporate strategist and speaker (consulting VP & practice line lead). Sought-after expert featured in Skift, Crush the Rush and Company DimeSpeaker at 10+ international conferences (GBTA, ACTE Amsterdam, ProcureCon & more)Built a visibility platform with thought leadership across both corporate + spiritual spaces Midwest-born, moon-obsessed, and always tracking patterns (on earth and in the stars) Addicted to systems, cozy playlists, & decoding big truths through tiny details. Midwest-born, raising her 11-year-old daughter outside Bozeman, MT.w w w . l a u r a k u s t o . c o myoutube.com/@LauraKusto

In This Episode What happens when entrepreneurial wisdom isn't documented, preserved, or shared consistently? According to Kyle Mealy, it gets lost—and future entrepreneurs are forced to reinvent the wheel. In this episode, Adi Klevit interviews Kyle Mealy about the systems behind building scalable entrepreneurial ecosystems. Kyle explains how Entrepreneurial Media Company was created to preserve proven entrepreneurial frameworks in one place, ensuring that critical knowledge remains accessible instead of scattered across books, podcasts, and fading platforms. Adi and Kyle then dive into ENRG, a fast-growing, help-first entrepreneurial community. Kyle shares lessons learned from earlier attempts that lacked structure and how creating a clear, repeatable operating model—complete with defined roles for visionaries, integrators, and implementers—allowed ENRG to scale rapidly while staying consistent. The conversation reinforces a core theme: without systems, even the best ideas struggle to grow; with systems, communities and knowledge can scale for generations.  

Reach Out Via Text!In this episode of the Growing Green Podcast, Jeremiah breaks down the exact hiring process he uses inside Growing Green Landscapes to consistently attract better people and avoid costly bad hires. He walks step by step through building a professional job ad, using a pre interview questionnaire to filter candidates, and structuring interviews that save time while improving decision making. Jeremiah also explains where most contractors go wrong when they rush hiring decisions and how breaking the process can cost you money, morale, and momentum. The episode finishes with practical guidance on offers, onboarding, training, and setting new hires up for long term success. This is a must listen for any owner who feels stuck being the bottleneck in their business and wants a repeatable system for building a stronger team. Link to download the free doc and register for roundtable-https://stan.store/GrowingGreenLandscapesSupport the show 10% off LMN Software- https://lmncompany.partnerlinks.io/growinggreenpodcast Signup for our Newsletter- https://mailchi.mp/942ae158aff5/newsletter-signup Book A Consult Call-https://stan.store/GrowingGreenPodcast Lawntrepreneur Academy-https://www.lawntrepreneuracademy.com/ The Landscaping Bookkeeper-https://thelandscapingbookkeeper.com/ Instagram- https://www.instagram.com/growinggreenlandscapes/ Email-ggreenlandscapes@gmail.com Growing Green Website- https://www.growinggreenlandscapes.com/

Vinny DelGuidice teaches us how to build a sustainable food blogging workflow using batching, planning ahead, and reusing what already works. Vinny DelGiudice is the creator of Always From Scratch, an Italian-American family food blog he started six years ago. He is a professional photographer, dad, and husband who focuses on developing nostalgic family recipes from his and his wife's childhood, meals that make it easier for families to sit down at the table and enjoy time together. Burnout is not a requirement for success. Vincent shares how he stopped forcing creativity, built a repeatable workflow, and learned to do less while growing more. This episode is a reality check for food bloggers who feel overwhelmed, scattered, or stuck in constant decision mode. Key points discussed include: Choose your creative time: You will make better content faster when you stop forcing creative work into the wrong hours. Batching saves your sanity: Planning shoots and tasks in advance removes decision fatigue and keeps momentum going. Plan tomorrow before today ends: Knowing exactly what you will work on next eliminates wasted mental energy. Reuse what already works: Series content and proven formats outperform constant reinvention. One shoot multiple assets: Shooting photo and video together cuts production time in half. Not every platform deserves you: Focus on where your audience actually is and outsource or skip the rest. Comparison kills momentum: Staying in your own lane protects creativity and consistency. Connect with Vinny DelGuidice Website | Instagram

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this conversation, John shares his journey in real estate investing, emphasizing a gradual approach to building wealth through rental properties. He discusses his investment philosophy, which focuses on making consistent, smaller investments rather than seeking quick profits. John highlights the importance of community engagement and social responsibility in his work as a landlord, sharing how he helps tenants in need. He also addresses the challenges of managing properties and the strategies he employs to scale his portfolio while maintaining a positive impact on the community.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

This was one of my favourite ever interviews that I've done and wanted to share it here. You can follow Unlocking Better here to check out more episodes. _____________________________________________ Best Selling Author, Brian Keane Shares His High-Performance Routines, Habits & Traits Of A Great Role Model Back in 2018, I jumped on a Skype call with Brian to ask for his advice on growing my fitness business while I was still working as a full-time teacher in Abu Dhabi. Since then, my life has dramatically changed, and I owe a lot of my success to the advice and guidance I received from Brian on that call. 7 years later, it was an absolute pleasure to have Brian on the podcast. We talked on a range of topics such as high-performance routines and habits, what a week looks like for Brian as a business owner and dad , and the traits of a great role model... We also dived into some of Brian's hardest moments in life and what he learned from them. This was a raw, open and honest episode, and I am excited to share the conversation with you guys.  

Land Life is a technology-driven nature restoration company that restores landscapes degraded by wildfire, overfarming, and urbanization. The company combines proprietary remote sensing, machine learning algorithms, and hardware solutions to deliver end-to-end restoration projects spanning 40 years, monetized through voluntary and compliance carbon markets. With seven validated project design documents on Verra, Land Life has built a business model that requires customers to believe the company will exist for decades. In a recent episode of BUILDERS, we sat down with Rebekah Braswell, CEO of Land Life, to explore how the company navigated from global pilots in Saudi Arabia and the Galapagos to focused geographic operations, evolved its customer base from experimental tech buyers to conservative insurance companies, and repositioned its entire value proposition when climate dropped off corporate priority lists in 2024. Topics Discussed: Land Life's shift from selling technology components to customer-driven A-to-Z project delivery  Remote sensing dashboard that assesses ecological, operational, and economic feasibility before land visits  Securing environmental attributes while keeping land locally owned by landowners  Machine learning algorithms for determining optimal tree species, placement, and timing  Evolution from tech company early adopters to asset managers, financial institutions, and energy providers  The 2024 market standstill: how tariffs and defense spending displaced climate on corporate agendas  Strategic repositioning from "climate" to "resilience" language that connects to infrastructure and defense  Targeting biogenic customers in timber and agriculture with supply shed restoration strategies GTM Lessons For B2B Founders: Let customer requirements redefine your product scope: Land Life initially sold discrete technology—cocoon hardware and software tools—to corporations. Buyers consistently responded: "great tech, but we sell shoes online for a living. I need a full project, A to Z." Rather than insisting on their original product definition, Rebekah agreed to plant trees and hire contractors despite "knowing very little at the time what it actually took." The company evolved from a technology vendor to a full-service restoration provider because that's what buyers would actually purchase. B2B founders should recognize when customer feedback reveals a larger market opportunity than their initial product scope, even if delivery capabilities don't yet exist. Target buyers whose operational experience mirrors your delivery complexity: Land Life struggled with tech companies despite strong initial traction because these customers operated on "much shorter term economic cycles" incompatible with 40-year projects. The company found stronger fit with financial institutions, insurance companies, and energy providers—buyers Rebekah described as "familiar with asset management, familiar with physical operations" who could "identify with some of the cycles that we have to manage in terms of planting windows." She told her team: "you know you have a business when an insurance company starts buying your product. These are conservative buyers." B2B founders with long implementation cycles, physical operations, or asset-intensive models should prioritize buyers with analogous operational complexity rather than chasing early adopters who lack relevant mental models. Build transparency infrastructure as core product, not marketing: For customers committing to 40-year relationships, Land Life addressed the fundamental trust problem through systematic monitoring and data sharing. Rebekah identified the specific perception barrier: "people have this image that people are just going out and planting trees and there's no accountability." The company's response wasn't better sales materials but "a data focused and transparent process" that continuously validates project performance. B2B founders selling long-term commitments should invest in measurement and reporting systems as primary credibility drivers, recognizing that transparency infrastructure is product, not overhead. Adapt positioning to buyer priority shifts without abandoning core value: When climate investments "came to a standstill for six months" in 2024, Land Life didn't pivot its business model—it reframed its language. Climate "just dropped on the priority list" as corporations focused on "AI, defense and tariffs." The company shifted to "resilience" positioning that "doesn't use the word climate in it" but connects to infrastructure, defense, and supply chain concerns. Critically, this wasn't invented messaging—Land Life had internally called their engineers "resilience engineers" for years because "you can't bet one climate scenario." B2B founders facing external market shifts should mine existing internal frameworks for language that naturally aligns with new buyer priorities rather than forcing artificial repositions. Expand value proposition beyond primary category benefit to operational impact: Land Life evolved from pure carbon sequestration sales to showing customers how restoration addresses their core operational risks. For biogenic customers—"people who work in timber, food and agriculture"—the pitch became: "if you're surrounded by a degraded ecosystem, it will eventually encroach" on your supply chain. Rebekah explained: "it's not just enough to have a robust supply chain like your field for example. Great that things are healthy there, but if you're surrounded by a degraded ecosystem, you know it will eventually encroach." This connected restoration directly to supply shed stability and de-risking rather than relying solely on carbon credit value. B2B founders should identify how their solution protects or enhances customers' existing operations, not just deliver category-specific benefits. Pursue partnerships to reach scale thresholds faster than organic growth allows: Rebekah emphasized that achieving buyer-required scale through partnerships is now essential: "buyers are looking for scale and it is hard for us, who are in nature based solutions and physical assets, to achieve that overnight." She advocated for "constructive and innovative partnerships where you can bring that scale to buyers, whether it's organic or just through partnering" as the path to "play at a different level." The sector signal is clear: "they want bigger volumes, they want stronger suppliers, and that path goes a lot more quickly when you partner, as opposed to trying to do it alone." B2B founders in capital-intensive or operationally complex businesses should view partnerships as strategic accelerators to reach minimum viable scale, not just growth tactics. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

David Stifter spent 20 years as head of technology at Colony Capital, managing systems for a $60 billion private equity real estate firm. When a longtime AP specialist retired, the company lost its institutional knowledge for coding complex invoices across thousands of entities and tenant relationships. After a year evaluating RPA, template-based approaches, and early OCR solutions, David recognized that structured historical data—invoices paired with their coding—could train AI models to capture implicit business rules. Five years ago, at 40 with young children, he left his executive role to build PredictAP. The company now processes tens of thousands of invoices monthly for firms including Bridge Investment Group, demonstrating how operational expertise combined with AI can solve problems that pure technology approaches miss. Topics Discussed Identifying AI use cases with structured annotated data and human feedback loops  Moving from CTO buyer to vendor founder and discovering which networks actually convert  Building repeatable sales motion after exhausting warm introductions  Technology adoption barriers in real estate and the domain expertise requirement for vertical SaaS  Hiring sales leadership to scale from founder-led to systematic pipeline generation  Solving complete workflow integration challenges beyond isolated technical problems GTM Lessons For B2B Founders Match technical approach to problem structure, not trend: David identified three critical elements for his AI application: structured annotated data from historical invoice coding, recognizable patterns in implicit business rules, and human review as a feedback mechanism. He notes many founders "try to shove AI, the AI hammer to smash any nail, but they're not always the best use case." Six years ago, before modern LLMs, he used historical invoice-coding pairs as training data—solving the annotation problem that plagued early machine learning. Founders should evaluate whether their problem has the structural characteristics that make a given technology approach viable, rather than applying trending solutions to force market fit. Network quality reveals itself when you need something: David contrasts two early investors: a former acquisitions executive who promised extensive connections but delivered "not a single callback" after leaving their role, versus an asset manager who generated "hundreds" of leads through genuine relationships. The acquisitions person experienced "an existential crisis" realizing "my network was based upon my ability to have a massive checkbook behind me." Founders should recognize that network strength isn't tested until you're asking rather than giving—those who built relationships through consistent helpfulness rather than transactional power will see different response rates when they launch. Architect the founder-led to systematic sales transition: After two years of founder-led sales, David "hit that wall" and brought in Steve Farrell, prioritizing experience scaling from $3-5M to $20M ARR over industry-specific expertise. He notes warm intro calls are "very to the point" while cold outreach "starts hostile or skeptical"—requiring entirely different trust-building approaches. The shift required adding BDRs, AEs, and systematic content generation. Founders should hire sales leadership with specific stage experience before network depletion forces reactive hiring, and expect to rebuild positioning for skeptical buyers who lack pre-existing trust. Integrate solutions into existing workflow infrastructure: David emphasizes the failure mode of optimized point solutions: "They have a perfect solution from the technical problem but it's not going to work for this firm because it's not going to fit into their workflow." He maps the complete experience including integration with existing systems, training requirements, user experience, consistency, and speed. Technical superiority in isolation leads to "problems with adoption and retention." Founders should map every system, process, and stakeholder their solution touches, designing for workflow integration rather than isolated problem-solving. Sequence customer sophistication as you scale beyond innovators: David's initial customers were "leading edge folks" from his technology network who understood AI potential. As PredictAP matured, sales cycles became "much longer" with more conservative firms requiring higher proof thresholds. He learned that "initial sales have to be very successful and you have to have customers that advocate for you" because mainstream buyers need extensive social proof. Founders should recognize that early adopter ICP differs fundamentally from mainstream buyers—what closes innovators (technology potential) differs from what closes pragmatists (proven ROI and references), requiring distinct positioning and sales approaches for each segment. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Send us a textThe 12 Days of Christmas series on Clipped continues with another practical tip designed to help creators stay consistent without burning out. Today is Day 5 of 12, and this episode focuses on building repeatable series and formats—one of the biggest differences between creators who last and creators who fade out.This episode digs into why consistency in structure matters more than constantly chasing new ideas. Repeatable formats make your workflow easier, help your audience know what to expect, and make batching episodes far more efficient over time.

Grow faster than 99% of Etsy shops

#707 Want a business that turns fresh asphalt into a “blank canvas” — and pays well for satisfying, repeatable work? In this episode, host Kirsten Tyrrel talks with Cinco Winston, founder of Trueline Striping in Central Texas, about how he left a stable construction career, skipped the franchise route, and bootstrapped his own parking lot striping company to cash flow within two months. He shares how he trained with an out-of-state pro, bought only the essentials to get started, and strategically targeted customers who actually value curb appeal and recurring maintenance. Cinco breaks down startup costs, pricing, profit margins, seasonality, and why he's still running lean while planning for future growth. If you've ever wondered how “unsexy” service businesses quietly generate great income and freedom, this conversation will open your eyes! What we discuss with Cinco: + Leaving construction to start striping + Choosing independent over franchise + Training with an out-of-state striping company + Bootstrapping equipment and startup costs + Hitting cash flow within two months + Discounting early jobs to gain clients + Targeting customers who value curb appeal + Door knocking and in-person sales + Managing seasonality and recurring clients + Profit margins, salary, and plans to scale Thank you, Cinco! Check out Trueline Striping at TruelineStripingTX.com. Follow Cinco on Instagram and LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Forbes, sales reps spend 35.2% of their time selling and 65% of their time on literally everything else. So how can organizations cut through the noise and focus reps on the activities that matter most? Riley Rogers: Hi, and welcome to the Win-Win Podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic are Yvette Boucher, Director of Sales Enablement at CentralReach, and Chelsea Louro, Senior Manager of Sales Enablement at CentralReach. Thank you so much for joining us, both. Just to kick us off, I’d love if you could tell us a little bit about yourself, your background, and your role. Yvette, would you like to kick us off? Yvette Boucher: Yeah, thanks for having us. I’m Yvette. I’ve been with Central Reach for about six years now, building out our enablement programs. We’re an AI-powered platform for autism and IDD care providers. Our end-to-end software and learning solutions help organizations deliver quality outcomes to help every client succeed. I'll pass it over to Chelsea. Chelsea Louro: Thank you. I’m Chelsea Louro, senior manager of sales enablement. I’m also approaching six years here at CentralReach. And then prior to coming to CentralReach, I was a teacher for a little over a decade. I also did teacher training and recruitment and then education sales, then that brought me here where I was in SDR, an account executive, and then also now in enablement the last three and a half years. RR: Amazing. Well, we’re super excited to have you here, especially knowing that you guys were both up for a Spark Award this year. So you are doing some really wonderful work that I’m really looking forward to digging into as we kick off. I’d love to start with you, Yvette. Let’s open with what’s difficult, what you’re up against lately. So, what are some of the core challenges to GTM success that you’re seeing, and how have those challenges kind of evolved throughout your enablement career? YB: One of the biggest challenges we’ve seen recently is just how short the timelines have become between a product announcement and when reps are expected to start selling it. We’re moving faster than ever, especially with our new AI products. That means enablement has to get the reps the right information, the right messaging, and the right training almost immediately. It’s been a constant balancing act between speed and depth. We want reps to feel confident and well prepared, but we also need to deliver that enablement in a really agile way, so they’re ready to have meaningful conversations from day one. So the pressure to move fast has definitely shaped how enablement operates today. For us, it’s not just about building training, it’s about building our systems and processes that can scale and flex with the business. RR: I think you’re certainly not alone in some of those challenges. Organizations across the board are struggling with similar things, and everyone’s kind of looking for that silver bullet. Chelsea, I wonder if you can maybe help us kind of build on this. So, from your perspective, how does an enablement platform support you and the team in addressing these challenges and helping reps focus on selling? CL: Yeah, so I’ve been in roles at other companies where there wasn’t much organization. There was no enablement platform at all. Both as a seller and a leader, I spent a lot of time trying to find the resources that I needed, and sometimes just—out of pure frustration—had to create my own. I know a lot of sales reps come across that as well. So, having a platform like Highspot gives us kind of that single source of truth so we can get all of our content guidance training all together in one platform, one workflow. Our reps aren’t spending time trying to find things and they can focus on what they really need to do, which is sell. It also helps us deliver insights back to our leadership, um, and lets us see what content and sales plays are actually driving our sales. That visibility allows us to continually refine and to make sure that the reps are supported and then focused on selling. RR: Kind of moving forward, I would love to maybe focus on some of the ways that you’re using an enablement tool. I’ve heard that you and the team are doing some really wonderful things with Sales Plays, and that’s kind of part of what earned you that Spark Award nomination. Yvette, knowing that Sales Plays are playing such a critical role in supporting some of your AI-centric product launches this year, I’d love to learn a little bit from you about what that strategy is, and how you’re using plays to streamline rep workflows. YB: We’ve really built our Plays with simplicity and speed in mind. So, the idea is that we get the right information in our reps hands as quickly as possible with who to target, what to say, and what resources they can use so they can jump straight into the action instead of digging through multiple tools or decks. When we launched our AI solutions last year, the Plays became a living guide for the team. And because the plays live right in Highspot, reps can easily pull them up in the moment. So as our products continue to evolve, the Plays evolve too. So they’ve become a go-to reference point that helps stay, keep everyone aligned and stay confident in how they’re positioning our solutions. RR: It’s funny because you know, a Sales Play is such a humble thing, but it can be so powerful if you use it right. It’s not just the strategy that I think is really impressive with what you guys are doing. Chelsea, I’ve heard that you and the team have driven a really incredible 99 again, 99% adoption rate of your Plays. So can you walk us through how you maintain such high sales play adoption? CL: I think a lot of it is just constant repetition and reinforcement. Our teams have kind of become used to our enablement and go-to-market communications, so adding in Sales Plays was just a nice easy process. Every time we roll out a new Sales Play, we emphasize the importance to them. We let the team know that any changes or updates will be made in that Sales Play. So that’s where they need to go to find their source of truth. I put out a weekly newsletter called the CR Morning Brew every Monday, and in the Brew we share new marketing content, any updates to those Sales Plays, any initiatives, things that they need to know. Then we have a live sales meeting on Tuesdays where everything that was shared in the Brew is reinforced. So again, the reps are reading it, they’re getting it in sales team channels—because I share out that Brew in every single sales team channel—and then that live, vocal repetition and just making sure that they’re paying attention and, and they know what’s happening. RR: I think one thing that’s really important that you called out there is that yes, you’ve driven really high adoption, but you also built the foundation of communication beforehand. So you had these levers in place that you could pull and be like: “You trust us. You know where we’re coming from, and now I can send you to the right places.” So, you’ve built a strategy. You’ve seen near unanimous engagement with it, but it goes further than that. Yvette, you shared that using Sales Plays during a recent product launch led you to influence over 900 opportunities. Could you walk us through how you drove those results and then how that impacted the launch outcomes? YB: I think it really came down to how we set up the Plays to begin with. Like it came down with that alignment and teamwork. So prior to the launch we worked cross-functionally with product marketing, sales leaderships and our SMEs to make sure the reps had everything they needed for messaging, positioning, and the hands-on product support, which I think was key there. They needed someone that knew that product. We also knew we would be learning in real time. So every team at CR leaned in to help them, everyone. By the time the Play that went live, we were already making edits and updates based on early feedback. Every update and change was communicated in our Morning Brew. sales team meetings, and individual team meetings, and we continued that communication and support from our SMEs, and that’s really what helped us influence those opportunities. It’s also great that it was a great product for people to have. RR: That is the kicker—it's hard to sell when you don’t have something exciting. So I’m glad that both cylinders were firing there. You guys were doing the right things and so was the product. Now, I feel like we could probably continue digging into Sales Plays, there's a lot there. Again, like I said, they're one thing that gets overlooked, but they can be really, really high impact. I would like to maybe switch gears to another win that you’ve shared with us. Chelsea, you leveraged Highspot to redesign your onboarding program, achieving a really impressive one hundred percent adoption of required training and reducing ramp time by one to two weeks. Can you walk me through what you were thinking about as you were improving this program? What impact has that has had on rep productivity, ramp time, and all of those good things? CL: Yeah, so we kind of reimagined the onboarding program to be a little bit more personalized and performance driven. Using Highspot's training module, we built out role-specific Learning Paths that kind of combine product knowledge, our Sales Plays, and then real world scenarios. We also created an onboarding homepage. So when a brand new rep first joins the team, they log into Highspot. They have an onboarding homepage that clearly links all the Learning Paths but also defines the expectations, the deliverables, and what they should expect every single week. We also hold weekly check-in meetings with all of our new hires where we can answer any questions about what they’ve learned. We have discussions, we’ll bring in SMEs and then we can do any troubleshooting. And then honestly, just using the analytics with the Learning Paths, we’ve been able to track completion and performance and we can kind of quickly identify where the reps need maybe a little bit of additional support in different areas. But yeah, I mean this all together, we’ve kind of, like you said, we’ve reduced our ramp time, one to two weeks, and we make sure just with buy-in from our leadership, that all of the sales reps are completing every single Learning Path. So we do have that hundred percent completion rate. RR: What motivated the shift in the onboarding process? Where were you, and why were you like: “It’s time”? CL: We had all of the resources, but we hadn’t had that training or coaching platform yet. So we adopted that, really rolled that out, and that was kind of the kicker to get everything together and organized and built out into those Learning Paths. So I think just adding that training and coaching platform was the kicker to really redefine what our onboarding looks like. YB: I would say that previously we had our onboarding program in another tool outside of Highspot. So it’s just—we know sales reps: They wanna find everything right away, very easily. So just putting content and introducing people “Hey, you’re gonna use Highspot for this, but in your onboarding you’re gonna be using something else” just wasn’t going to get people using it or building things out. RR: That kind of goes back to something we were talking about earlier with your established communication cadences, and so bringing everything together, that’s a great move and I love to see that it’s already having that impact on not only engagement, but on productivity. And I think one thing that’s really impressive to me is just how much data you guys are coming with—of we’ve improved ramp time, we’ve seen really high adoption, and we’ve seen high engagement. Proving enablements impact is usually really, really hard. How are you measuring the effectiveness of your programs and demonstrating their contribution to broader business goals? YB: That is such a good question and honestly it’s something that’s been a challenge for us too. Measuring the true impact of enablement isn’t always straightforward. You can track engagement completion rates, but tying that back to real business outcomes takes a lot more work. One thing that really helped us in the last year really is using the Business Outcome section of our Sales Play Scorecards. That gives us a way to look beyond the usage and see how those Plays are actually influencing the results. So it tells us a clearer story about how our enablement drives performance, and not just participation from our reps. We’re taking that a step further next year. Our team is really excited to roll out Initiative Scorecards for our programs in 2026, so that’ll let us measure the impact across the full life cycle from launch to execution so we can keep improving and show the tangible value of enablement in driving the business forward. RR: Can I ask how you’re planning to use the Initiative Scorecard? Knowing that CentralReach is in a pretty launch heavy motion right now, is it going to be for product launches? What are your goals for that? YB: You know, we’re trying to develop that right now, so as we’re thinking of 2026 planning, I want to partner with the different sales leaders here as well as my direct leader and see what are our initiatives going into 2026. So potentially Q1, Q2, we’re not sure how we’re gonna break that out yet. But really getting some pipeline generation numbers. I know we have a lot of releases happening in some of our already launched AI products, so I want to generate campaigns of this is the product of focus, how much pipeline do we want to build, and how are we gonna build it. Then we'll use that Scorecard to show here’s the content, here’s the Plays, and here’s the training, supporting the team. Then, here’s the teams using it, getting it out there, and being able to tie that back to our future opportunities. RR: Amazing. I think that’s the foundation you need, right? You can have these key motions in the business, but encapsulating it all into an agreed-upon initiative that every function is aligned with is harder than you’d think. So I like to hear that you’re starting that new planning with: “What are our initiatives?” We looked a little bit ahead there, but I’d like to kind of just take a pause at where we are. We’ve talked about a couple of wins—Sales Plays, influenced opportunities, improved onboarding programs, and better ramp time. Outside of those things, since implementing Highspot, what are some of the key results that you’ve achieved? Are there any wins or really proud achievements that you could share? Chelsea, I’ll kick it over to you first. CL: Yeah, so I mean like you mentioned, just the 99% adoption of our sales plays and our onboarding ramp time being reduced to one to two weeks. I think overall just the 900 influenced opportunities in our new AI products was a huge win for us and brought in a lot of revenue, and Yvette mentioned at the beginning, it’s really a tool that helps this industry and helps our customers. So we were really excited to see that. But overall, just our win rates have improved our deal velocity, and I think that’s just more thanks to consistent execution and messaging alignment. Overall, I think the biggest win that we’ve seen is rep confidence. Our reps feel like they know what to say. They know the value prop, they know what to do. We get less questions, which is nice because they know exactly where to find things. They know where to go, what to find, how to use it, and just how to use it to win. RR: I think that’s everything you want to hear—your reps know how to do the thing. That’s what you’re here for. So fantastic that you’re kind of achieving that and have the data to back that up. Yvette, were there any wins that you wanted to share? YB: Honestly, I think Chelsea nailed it. Like the Learning Paths and all the work we’ve been doing with our training, I think that’s been huge. Definitely noticed the ramp time reduced with our new hires. They’re more confident, and I think we also have that always continue learning and changing mentality here. So, it's meeting with Chelsea and the enablement team and always like, how do we improve this? Just adding things like Role Plays now for SDRs because we found that, hey, once we launch a training, yes they can get on, they can get opportunities very, very quickly, reduce their ramp time, but we want to improve their conversations, so let’s have additional weeks of learn of Role Play training added into their courses. Just those minor changes make a really big difference. RR: Fantastic. I love that you're kind of evolving your strategy with the product, that as new things come on board, you guys are embedding it and finding new ways to make the product work for you. And that kind of leads me to my last question very neatly, which is that we’ve talked a little bit now about Spark—and you guys were able to come and join us and see a little bit of the fun, exciting new things that are coming out—so looking ahead, based on what you saw, how do you plan to evolve your enablement strategy, especially with some of those AI features? Maybe it’s Role Play, maybe it’s other things. YB: Spark is always such an inspiring event and we love going every year and this year really showed how quickly AI is transforming the way we work. So, for us, we see AI as a huge opportunity to scale our enablement smarter. We’re exploring ways to use it to personalize a learning experience, surface more relevant content right when the reps need it, and provide managers with coaching insights to help them guide their teams more effectively. Our goal is to make enablement more proactive. So we want to anticipate what the sellers will need before they realize it themselves. So that’s where AI will come in. For us. It’s not just about speeding things up, it’s gonna be about helping our reps focus on what really drives the results. RR: I think that’s a great vision. One of the ways I’ve heard it put is that AI can allow us to do more, but what it can really allow us to do is do better. So you guys, it seems, are really leaning into that and I can’t wait to see how it turns out. I know we have kind of hit the time that we have for you today, so I just wanna thank you both again for joining us. It was a really wonderful conversation and it’s been so fantastic to hear from you. CB: Thanks so much for having us.  RR: To our listeners, thank you for tuning into this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

If you're planning your 2026 biz dev strategy without real market data, you're guessing. In this episode, I talk with friend of the show Nicholas Petroski, founder of Promethean Research and creator of the Digital Agency Referral Playbook, about what the numbers actually say—and how top agencies are using referrals, account growth, and GTM clarity to build next year's plan. This is the clearest look you'll get at what's really moving the needle heading into 2026.

In this episode, 5 Mindset Shifts That Build Real, Repeatable Wealth, we explore the practical ways your thinking shapes your financial future. These shifts are simple, powerful, and designed to help you break old patterns, approach money with confidence, and build a foundation that supports long term growth. If you're ready to move toward wealth that feels stable and repeatable, this conversation will give you the clarity and direction you need.• Proverbs Woman Virtual Summit https://bit.ly/proverbs-woman-virtual-summit• 12 Months of Reels https://bit.ly/12monthsreels• 100 Faceless Insta Stories https://bit.ly/100facelesstemplates• Pinning for Profits on Pinterest bit.ly/pinning-for-profits• How to Structure Stories & Slay Sales Masterclass https://bit.ly/InstaStoriesSlaySalesWebinarJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify.Kurt has helped brands scale from five to eight figures, and today, he's pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store's conversions, customer loyalty, and long-term revenue.If you're an e-commerce founder struggling to grow, this episode is your shortcut.The THREE Most Common Mistakes Keeping Founders From Their First $100KKurt has seen every Shopify setup imaginable — and the same roadblocks show up again and again. In this episode, he unpacks:Obsessing over themes instead of messagingNew founders sink hours into choosing the “perfect” theme — but Kurt shares why:Any theme in the Shopify Theme Store works for any nicheDawn (Shopify's FREE theme) is the perfect starting pointWhat actually moves the needle is clarity, content, and your story — not fancy templates   2. Ignoring the post-purchase experienceYour second, third, and fourth sales are where your profit lives. Kurt breaks down:How to start collecting product reviews (even with zero customers)Why vulnerability helps you get reviews fasterHow to create a simple retention email flow using built-in Shopify EmailWhy follow-up = more revenue than your first sale  3. Being afraid to email your customersKurt crushes the fear of “bothering” your list and shows:Why plain-text emails outperform heavy designWhy weekly emails lead to fewer unsubscribesHow staying top-of-mind can turn one-time customers into superfansThe mindset shift founders MUST adopt to scaleThe Tools, Features & Strategies Founders OverlookKurt shares the most underutilized (and free!) Shopify features that boost conversions instantly, including:Shop Pay & Shop Pay InstallmentsFaster checkout = more conversions. Younger buyers especially rely on installments.Customer accounts (passwordless login)Reduce friction and make repeat purchases seamless.The Shop AppA built-in discovery marketplace your brand should absolutely be in.How to Build a Repeatable, Revenue-Driving Customer JourneyKurt walks through simple but powerful workflows like:A 1-day “thank you” email that builds instant loyaltyA 14-day product review request that feels human and authenticA post-purchase upsell email (“complete the set”)A 24-hour “order add-on” coupon that increases AOV with almost no effortFinal TakeawayYou don't need a fancy theme, expensive tools, or complicated funnels to hit your first $100K on Shopify.What you do need is: ✅ Clear messaging ✅ A simple, human post-purchase system✅ A willingness to email consistently✅ The courage to stay visibleIf Kurt's clients can go from zero to multiple six figures, so can you.

This isn't another exhausting launch plan or post-until-you-drop content strategy. Listen as I show you exactly how to map out a cash-generating campaign, in just hours - even if you don't have a team.

GS#1026  This week Chia Chou, a world renowned musician and professor, showcases his online program, Audio Golf. The course can help golfers of all skill levels achieve a repeatable rhythm that will result in hitting shots, and stroking putts more consistently. Chou challenges Fred to demonstrate the difficulty of performing contradictory actions while speaking. The discussion highlights the complexities of body language and communication, emphasizing how challenging it is to align verbal and non-verbal cues.This episode is brought to you by Warby Parker with over 300+ locations to help you find your next pair of glasses. You can also head over to warbypaker.com/golfsmarter right now to try on any pair virtually!This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This episode is sponsored by HIMS. Start  your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.This episode is brought to you by Policygenius. Secure your family's future at Policygenius.com to compare free life insurance quotes from top companies and see how much you could save.    This episode is also brought to you by Taelor, an award-winning menswear rental subscription service. Visit taelor.style and get 25% OFF your first month of men's clothing subscription with our exclusive code GOLFSMARTER.If you have a question about whether or not Fred is using any of the methods, equipment or apps we've discussed, or if you'd like to share a comment about what you've heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions.

Colin Campbell is a serial entrepreneur who has co-founded over a dozen multi-million dollar companies. Number 1 Best Selling Award winning Author, speaker, and founder of Startup Club, helping entrepreneurs globally through his book Start. Scale. Exit. Repeat. Top 3 Value Bombs 1. Million-dollar ideas are everywhere. You just need to observe, stay engaged, and place yourself in environments where opportunities are visible. 2. Scalable businesses are easier to run than small ones. Choose ideas with room to grow and defensibility built in. 3. Repeatable success comes from a formula, story, people, money, systems and from learning to let go and empower others to lead. Get a copy of Colin's best-selling book on Amazon - Start, Scale, Exit, Repeat Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs ready to support, inspire, and share the ideas that move you forward. Visit Freedom-Circle.com to lean more. Quicksilver Scientific - Make advanced liposomal supplements so you can actually feel the difference - energy, focus, calm, recovery. Get 10 percent off plus free shipping at TryQS.com/fire!