Podcasts about repeatable

This was one of my favourite ever interviews that I've done and wanted to share it here. You can follow Unlocking Better here to check out more episodes. _____________________________________________ Best Selling Author, Brian Keane Shares His High-Performance Routines, Habits & Traits Of A Great Role Model Back in 2018, I jumped on a Skype call with Brian to ask for his advice on growing my fitness business while I was still working as a full-time teacher in Abu Dhabi. Since then, my life has dramatically changed, and I owe a lot of my success to the advice and guidance I received from Brian on that call. 7 years later, it was an absolute pleasure to have Brian on the podcast. We talked on a range of topics such as high-performance routines and habits, what a week looks like for Brian as a business owner and dad , and the traits of a great role model... We also dived into some of Brian's hardest moments in life and what he learned from them. This was a raw, open and honest episode, and I am excited to share the conversation with you guys.  

Land Life is a technology-driven nature restoration company that restores landscapes degraded by wildfire, overfarming, and urbanization. The company combines proprietary remote sensing, machine learning algorithms, and hardware solutions to deliver end-to-end restoration projects spanning 40 years, monetized through voluntary and compliance carbon markets. With seven validated project design documents on Verra, Land Life has built a business model that requires customers to believe the company will exist for decades. In a recent episode of BUILDERS, we sat down with Rebekah Braswell, CEO of Land Life, to explore how the company navigated from global pilots in Saudi Arabia and the Galapagos to focused geographic operations, evolved its customer base from experimental tech buyers to conservative insurance companies, and repositioned its entire value proposition when climate dropped off corporate priority lists in 2024. Topics Discussed: Land Life's shift from selling technology components to customer-driven A-to-Z project delivery  Remote sensing dashboard that assesses ecological, operational, and economic feasibility before land visits  Securing environmental attributes while keeping land locally owned by landowners  Machine learning algorithms for determining optimal tree species, placement, and timing  Evolution from tech company early adopters to asset managers, financial institutions, and energy providers  The 2024 market standstill: how tariffs and defense spending displaced climate on corporate agendas  Strategic repositioning from "climate" to "resilience" language that connects to infrastructure and defense  Targeting biogenic customers in timber and agriculture with supply shed restoration strategies GTM Lessons For B2B Founders: Let customer requirements redefine your product scope: Land Life initially sold discrete technology—cocoon hardware and software tools—to corporations. Buyers consistently responded: "great tech, but we sell shoes online for a living. I need a full project, A to Z." Rather than insisting on their original product definition, Rebekah agreed to plant trees and hire contractors despite "knowing very little at the time what it actually took." The company evolved from a technology vendor to a full-service restoration provider because that's what buyers would actually purchase. B2B founders should recognize when customer feedback reveals a larger market opportunity than their initial product scope, even if delivery capabilities don't yet exist. Target buyers whose operational experience mirrors your delivery complexity: Land Life struggled with tech companies despite strong initial traction because these customers operated on "much shorter term economic cycles" incompatible with 40-year projects. The company found stronger fit with financial institutions, insurance companies, and energy providers—buyers Rebekah described as "familiar with asset management, familiar with physical operations" who could "identify with some of the cycles that we have to manage in terms of planting windows." She told her team: "you know you have a business when an insurance company starts buying your product. These are conservative buyers." B2B founders with long implementation cycles, physical operations, or asset-intensive models should prioritize buyers with analogous operational complexity rather than chasing early adopters who lack relevant mental models. Build transparency infrastructure as core product, not marketing: For customers committing to 40-year relationships, Land Life addressed the fundamental trust problem through systematic monitoring and data sharing. Rebekah identified the specific perception barrier: "people have this image that people are just going out and planting trees and there's no accountability." The company's response wasn't better sales materials but "a data focused and transparent process" that continuously validates project performance. B2B founders selling long-term commitments should invest in measurement and reporting systems as primary credibility drivers, recognizing that transparency infrastructure is product, not overhead. Adapt positioning to buyer priority shifts without abandoning core value: When climate investments "came to a standstill for six months" in 2024, Land Life didn't pivot its business model—it reframed its language. Climate "just dropped on the priority list" as corporations focused on "AI, defense and tariffs." The company shifted to "resilience" positioning that "doesn't use the word climate in it" but connects to infrastructure, defense, and supply chain concerns. Critically, this wasn't invented messaging—Land Life had internally called their engineers "resilience engineers" for years because "you can't bet one climate scenario." B2B founders facing external market shifts should mine existing internal frameworks for language that naturally aligns with new buyer priorities rather than forcing artificial repositions. Expand value proposition beyond primary category benefit to operational impact: Land Life evolved from pure carbon sequestration sales to showing customers how restoration addresses their core operational risks. For biogenic customers—"people who work in timber, food and agriculture"—the pitch became: "if you're surrounded by a degraded ecosystem, it will eventually encroach" on your supply chain. Rebekah explained: "it's not just enough to have a robust supply chain like your field for example. Great that things are healthy there, but if you're surrounded by a degraded ecosystem, you know it will eventually encroach." This connected restoration directly to supply shed stability and de-risking rather than relying solely on carbon credit value. B2B founders should identify how their solution protects or enhances customers' existing operations, not just deliver category-specific benefits. Pursue partnerships to reach scale thresholds faster than organic growth allows: Rebekah emphasized that achieving buyer-required scale through partnerships is now essential: "buyers are looking for scale and it is hard for us, who are in nature based solutions and physical assets, to achieve that overnight." She advocated for "constructive and innovative partnerships where you can bring that scale to buyers, whether it's organic or just through partnering" as the path to "play at a different level." The sector signal is clear: "they want bigger volumes, they want stronger suppliers, and that path goes a lot more quickly when you partner, as opposed to trying to do it alone." B2B founders in capital-intensive or operationally complex businesses should view partnerships as strategic accelerators to reach minimum viable scale, not just growth tactics. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Most teams are stuck in tool obsession: "Should we build agents?" "Should we buy this AI platform?" In this solo, workshop-style episode, host Susan Diaz pulls you back to reality with a simple decision guide: buy vs bolt-on vs build, four leadership filters, and a practical workflow exercise to help you choose the right approach - without falling for agentic fantasies. Episode summary Susan opens with a pattern she's seeing everywhere: 75% of AI conversations revolve around tools - agents, platforms, add-ons - and they're often framed as all-or-nothing decisions. She reframes it: AI is best understood as robotic process automation for the human mind, not a single agent replacing a person or a department. This episode is structured like a mini workshop. Susan asks you to grab paper and map a real workflow step-by-step - because the decision isn't "which AI tool is hot" it's what job are we automating. Then she defines the three choices leaders actually have: Buy: purchase an off-the-shelf solution that works as-is. Build: create something custom (apps, integrated experiences, models). Bolt-on: the underrated middle path - use tools you already have (enterprise LLMs, suites), then add custom GPTs/projects, prompt templates, and lightweight automations. She introduces a six-level "ladder" from better prompts → templates → custom GPTs/projects → workflow automation → integrated systems → custom builds, and offers a gut-check on whether your "agentic dreams" match your organizational capacity. Key takeaways Start with the job-to-be-done, not the tool. The most common mistake is choosing tech before defining the workflow. A workflow is simply a chain of small tasks with clear verbs and steps. AI is RPA for your brain. Think "Jarvis" more than "replacement." It's about removing repetitive noise while keeping human judgement, discernment, and creativity in the lead. Buy vs Build vs Bolt-on: Buy when you need reliability, guardrails, enterprise support, and the use case is common (summaries, note-taking, analytics). Build when the workflow is your differentiation, data is proprietary, outcomes are strategic, and you can support ongoing maintenance and governance. Bolt-on for most teams: fast, cheaper, easier to change. Start by layering custom GPTs/projects and lightweight automation on top of existing tools and licences. Six levels of maturity (a ladder, not a leap): Better prompts (one-off help) Templates / prompt libraries (repeatable help) Custom GPTs / projects (consistent behaviour + knowledge) Workflow automation (handoffs between steps) Integrated systems (data + permissions + governance) Custom builds (strategic + resourced) Four decision filters for leaders: A) Repeatable workflow or one-off? B) Is the value in the tech itself, or in how you apply it? C) Data sensitivity and risk level? (enterprise controls matter) D) Do you have operating maturity to run it? (monitoring, owners, governance, feedback loops) Automation ≠ autopilot. Automation is great. Autopilot is abdication. If you ship first-draft AI output without review, you'll get "garbage in, garbage out" reputational risk. A simple friction-mapping exercise: Map a 10-step workflow (open, check, find, copy, rewrite, compare, ask someone, format, send, follow up). Circle the friction steps. Label each friction point: R = repeatable J = judgement-heavy D = data-sensitive Then choose: buy / bolt-on / build based on what dominates. Reality check for "agentic dreams": Before building: Do you have a documented workflow? Do you have a human owner reviewing weekly? Do you have a feedback loop? If not, you're building a liability, not a system. The real bet isn't build vs buy. It's this: "What repeatable work needs a personalised tool right now?" Episode highlights [00:02] Why most AI conversations are tool-obsessed (agents, platforms, add-ons). [01:50] "RPA for the human mind" + the Jarvis analogy. [04:14] Workshop setup: buy vs bolt-on vs build + decision filters. [05:15] Step 1: define the job-to-be-done (not the department). [08:13] The 10-step workflow template (open → follow up). [10:49] Definitions: buying AI vs building AI vs bolt-on AI. [14:13] The ladder: prompts → templates → custom GPTs → automation → integrated systems → builds. [16:42] Filter A: repeatable vs one-off (and why repeatable is bolt-on territory). [18:27] Filter C: data sensitivity and enterprise-grade controls. [19:45] Filter D: operating maturity—where agentic dreams go to die. [20:08] Automation vs autopilot (autopilot = abdication). [21:24] Circle friction points + label R/J/D to decide. [25:42] Reality check: documented workflow, owner, feedback loop. [26:33] The takeaway: personalised tools for repeatable work beat agent fantasies.   Try the exercise from this episode with your team this week: Pick one recurring, annoying-but-important job. Map it in 10 simple steps. Circle friction points and label R / J / D. Decide: buy, bolt-on, or build—and write: "For this workflow, we will ___ because the biggest constraint is ___."   Connect with Susan Diaz on LinkedIn to get a conversation started.   Agile teams move fast. Grab our 10 AI Deep Research Prompts to see how proven frameworks can unlock clarity in hours, not months. Find the prompt pack here.  

David Stifter spent 20 years as head of technology at Colony Capital, managing systems for a $60 billion private equity real estate firm. When a longtime AP specialist retired, the company lost its institutional knowledge for coding complex invoices across thousands of entities and tenant relationships. After a year evaluating RPA, template-based approaches, and early OCR solutions, David recognized that structured historical data—invoices paired with their coding—could train AI models to capture implicit business rules. Five years ago, at 40 with young children, he left his executive role to build PredictAP. The company now processes tens of thousands of invoices monthly for firms including Bridge Investment Group, demonstrating how operational expertise combined with AI can solve problems that pure technology approaches miss. Topics Discussed Identifying AI use cases with structured annotated data and human feedback loops  Moving from CTO buyer to vendor founder and discovering which networks actually convert  Building repeatable sales motion after exhausting warm introductions  Technology adoption barriers in real estate and the domain expertise requirement for vertical SaaS  Hiring sales leadership to scale from founder-led to systematic pipeline generation  Solving complete workflow integration challenges beyond isolated technical problems GTM Lessons For B2B Founders Match technical approach to problem structure, not trend: David identified three critical elements for his AI application: structured annotated data from historical invoice coding, recognizable patterns in implicit business rules, and human review as a feedback mechanism. He notes many founders "try to shove AI, the AI hammer to smash any nail, but they're not always the best use case." Six years ago, before modern LLMs, he used historical invoice-coding pairs as training data—solving the annotation problem that plagued early machine learning. Founders should evaluate whether their problem has the structural characteristics that make a given technology approach viable, rather than applying trending solutions to force market fit. Network quality reveals itself when you need something: David contrasts two early investors: a former acquisitions executive who promised extensive connections but delivered "not a single callback" after leaving their role, versus an asset manager who generated "hundreds" of leads through genuine relationships. The acquisitions person experienced "an existential crisis" realizing "my network was based upon my ability to have a massive checkbook behind me." Founders should recognize that network strength isn't tested until you're asking rather than giving—those who built relationships through consistent helpfulness rather than transactional power will see different response rates when they launch. Architect the founder-led to systematic sales transition: After two years of founder-led sales, David "hit that wall" and brought in Steve Farrell, prioritizing experience scaling from $3-5M to $20M ARR over industry-specific expertise. He notes warm intro calls are "very to the point" while cold outreach "starts hostile or skeptical"—requiring entirely different trust-building approaches. The shift required adding BDRs, AEs, and systematic content generation. Founders should hire sales leadership with specific stage experience before network depletion forces reactive hiring, and expect to rebuild positioning for skeptical buyers who lack pre-existing trust. Integrate solutions into existing workflow infrastructure: David emphasizes the failure mode of optimized point solutions: "They have a perfect solution from the technical problem but it's not going to work for this firm because it's not going to fit into their workflow." He maps the complete experience including integration with existing systems, training requirements, user experience, consistency, and speed. Technical superiority in isolation leads to "problems with adoption and retention." Founders should map every system, process, and stakeholder their solution touches, designing for workflow integration rather than isolated problem-solving. Sequence customer sophistication as you scale beyond innovators: David's initial customers were "leading edge folks" from his technology network who understood AI potential. As PredictAP matured, sales cycles became "much longer" with more conservative firms requiring higher proof thresholds. He learned that "initial sales have to be very successful and you have to have customers that advocate for you" because mainstream buyers need extensive social proof. Founders should recognize that early adopter ICP differs fundamentally from mainstream buyers—what closes innovators (technology potential) differs from what closes pragmatists (proven ROI and references), requiring distinct positioning and sales approaches for each segment. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Send us a textThe 12 Days of Christmas series on Clipped continues with another practical tip designed to help creators stay consistent without burning out. Today is Day 5 of 12, and this episode focuses on building repeatable series and formats—one of the biggest differences between creators who last and creators who fade out.This episode digs into why consistency in structure matters more than constantly chasing new ideas. Repeatable formats make your workflow easier, help your audience know what to expect, and make batching episodes far more efficient over time.

Send us a textEver watch a team light up in a workshop only to slide back into silence the next week? We dig into why that happens and how to create change that actually sticks by revealing trust instead of trying to teach it. With master certified coach and author Georgina Woudstra, we unpack a practical, emergent approach that helps teams make real contact, notice hidden dynamics, and run simple experiments that reshape how they relate when the stakes are high.Georgina shares a vivid senior team story: a colleague unconsciously seeking the CEO's validation, a room holding its breath, and a pause that turned into a breakthrough. You'll hear how naming what's happening in the moment—without blame—opens space for people to say what they're feeling and why. Then we move from awareness to action with graded experiments: shifting eye contact, redistributing attention, and studying the impact together. The results are tangible—clearer thinking, calmer conversations, and a pattern that becomes reliable over time.We also clarify psychological safety versus trust. Safety is the felt permission to speak without fear; trust is the reliability of that permission across meetings and pressure cycles. One safe moment isn't enough. Repeatable, well-held encounters build a dependable rhythm that teams can count on when the heat rises. Georgina frames the coach as a steady container—a crucible strong enough to hold transformative work—who slows the room, surfaces the invisible, and helps the group stay connected as truth lands.If you're ready to move beyond personality instruments and one-off workshops into real team coaching, this conversation offers a clear path: the team is the content, the moment is the curriculum, and trust grows through consistent contact. Watch the full interview by clicking here. Find the full article here.Learn more about Georgina here. To learn more about team transformation with Georgina, check her podcast ‘Teams Transformed'Grab your free issue of choice Magazine here - https://choice-online.com/

Grow faster than 99% of Etsy shops

#707 Want a business that turns fresh asphalt into a “blank canvas” — and pays well for satisfying, repeatable work? In this episode, host Kirsten Tyrrel talks with Cinco Winston, founder of Trueline Striping in Central Texas, about how he left a stable construction career, skipped the franchise route, and bootstrapped his own parking lot striping company to cash flow within two months. He shares how he trained with an out-of-state pro, bought only the essentials to get started, and strategically targeted customers who actually value curb appeal and recurring maintenance. Cinco breaks down startup costs, pricing, profit margins, seasonality, and why he's still running lean while planning for future growth. If you've ever wondered how “unsexy” service businesses quietly generate great income and freedom, this conversation will open your eyes! What we discuss with Cinco: + Leaving construction to start striping + Choosing independent over franchise + Training with an out-of-state striping company + Bootstrapping equipment and startup costs + Hitting cash flow within two months + Discounting early jobs to gain clients + Targeting customers who value curb appeal + Door knocking and in-person sales + Managing seasonality and recurring clients + Profit margins, salary, and plans to scale Thank you, Cinco! Check out Trueline Striping at TruelineStripingTX.com. Follow Cinco on Instagram and LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Forbes, sales reps spend 35.2% of their time selling and 65% of their time on literally everything else. So how can organizations cut through the noise and focus reps on the activities that matter most? Riley Rogers: Hi, and welcome to the Win-Win Podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic are Yvette Boucher, Director of Sales Enablement at CentralReach, and Chelsea Louro, Senior Manager of Sales Enablement at CentralReach. Thank you so much for joining us, both. Just to kick us off, I’d love if you could tell us a little bit about yourself, your background, and your role. Yvette, would you like to kick us off? Yvette Boucher: Yeah, thanks for having us. I’m Yvette. I’ve been with Central Reach for about six years now, building out our enablement programs. We’re an AI-powered platform for autism and IDD care providers. Our end-to-end software and learning solutions help organizations deliver quality outcomes to help every client succeed. I'll pass it over to Chelsea. Chelsea Louro: Thank you. I’m Chelsea Louro, senior manager of sales enablement. I’m also approaching six years here at CentralReach. And then prior to coming to CentralReach, I was a teacher for a little over a decade. I also did teacher training and recruitment and then education sales, then that brought me here where I was in SDR, an account executive, and then also now in enablement the last three and a half years. RR: Amazing. Well, we’re super excited to have you here, especially knowing that you guys were both up for a Spark Award this year. So you are doing some really wonderful work that I’m really looking forward to digging into as we kick off. I’d love to start with you, Yvette. Let’s open with what’s difficult, what you’re up against lately. So, what are some of the core challenges to GTM success that you’re seeing, and how have those challenges kind of evolved throughout your enablement career? YB: One of the biggest challenges we’ve seen recently is just how short the timelines have become between a product announcement and when reps are expected to start selling it. We’re moving faster than ever, especially with our new AI products. That means enablement has to get the reps the right information, the right messaging, and the right training almost immediately. It’s been a constant balancing act between speed and depth. We want reps to feel confident and well prepared, but we also need to deliver that enablement in a really agile way, so they’re ready to have meaningful conversations from day one. So the pressure to move fast has definitely shaped how enablement operates today. For us, it’s not just about building training, it’s about building our systems and processes that can scale and flex with the business. RR: I think you’re certainly not alone in some of those challenges. Organizations across the board are struggling with similar things, and everyone’s kind of looking for that silver bullet. Chelsea, I wonder if you can maybe help us kind of build on this. So, from your perspective, how does an enablement platform support you and the team in addressing these challenges and helping reps focus on selling? CL: Yeah, so I’ve been in roles at other companies where there wasn’t much organization. There was no enablement platform at all. Both as a seller and a leader, I spent a lot of time trying to find the resources that I needed, and sometimes just—out of pure frustration—had to create my own. I know a lot of sales reps come across that as well. So, having a platform like Highspot gives us kind of that single source of truth so we can get all of our content guidance training all together in one platform, one workflow. Our reps aren’t spending time trying to find things and they can focus on what they really need to do, which is sell. It also helps us deliver insights back to our leadership, um, and lets us see what content and sales plays are actually driving our sales. That visibility allows us to continually refine and to make sure that the reps are supported and then focused on selling. RR: Kind of moving forward, I would love to maybe focus on some of the ways that you’re using an enablement tool. I’ve heard that you and the team are doing some really wonderful things with Sales Plays, and that’s kind of part of what earned you that Spark Award nomination. Yvette, knowing that Sales Plays are playing such a critical role in supporting some of your AI-centric product launches this year, I’d love to learn a little bit from you about what that strategy is, and how you’re using plays to streamline rep workflows. YB: We’ve really built our Plays with simplicity and speed in mind. So, the idea is that we get the right information in our reps hands as quickly as possible with who to target, what to say, and what resources they can use so they can jump straight into the action instead of digging through multiple tools or decks. When we launched our AI solutions last year, the Plays became a living guide for the team. And because the plays live right in Highspot, reps can easily pull them up in the moment. So as our products continue to evolve, the Plays evolve too. So they’ve become a go-to reference point that helps stay, keep everyone aligned and stay confident in how they’re positioning our solutions. RR: It’s funny because you know, a Sales Play is such a humble thing, but it can be so powerful if you use it right. It’s not just the strategy that I think is really impressive with what you guys are doing. Chelsea, I’ve heard that you and the team have driven a really incredible 99 again, 99% adoption rate of your Plays. So can you walk us through how you maintain such high sales play adoption? CL: I think a lot of it is just constant repetition and reinforcement. Our teams have kind of become used to our enablement and go-to-market communications, so adding in Sales Plays was just a nice easy process. Every time we roll out a new Sales Play, we emphasize the importance to them. We let the team know that any changes or updates will be made in that Sales Play. So that’s where they need to go to find their source of truth. I put out a weekly newsletter called the CR Morning Brew every Monday, and in the Brew we share new marketing content, any updates to those Sales Plays, any initiatives, things that they need to know. Then we have a live sales meeting on Tuesdays where everything that was shared in the Brew is reinforced. So again, the reps are reading it, they’re getting it in sales team channels—because I share out that Brew in every single sales team channel—and then that live, vocal repetition and just making sure that they’re paying attention and, and they know what’s happening. RR: I think one thing that’s really important that you called out there is that yes, you’ve driven really high adoption, but you also built the foundation of communication beforehand. So you had these levers in place that you could pull and be like: “You trust us. You know where we’re coming from, and now I can send you to the right places.” So, you’ve built a strategy. You’ve seen near unanimous engagement with it, but it goes further than that. Yvette, you shared that using Sales Plays during a recent product launch led you to influence over 900 opportunities. Could you walk us through how you drove those results and then how that impacted the launch outcomes? YB: I think it really came down to how we set up the Plays to begin with. Like it came down with that alignment and teamwork. So prior to the launch we worked cross-functionally with product marketing, sales leaderships and our SMEs to make sure the reps had everything they needed for messaging, positioning, and the hands-on product support, which I think was key there. They needed someone that knew that product. We also knew we would be learning in real time. So every team at CR leaned in to help them, everyone. By the time the Play that went live, we were already making edits and updates based on early feedback. Every update and change was communicated in our Morning Brew. sales team meetings, and individual team meetings, and we continued that communication and support from our SMEs, and that’s really what helped us influence those opportunities. It’s also great that it was a great product for people to have. RR: That is the kicker—it's hard to sell when you don’t have something exciting. So I’m glad that both cylinders were firing there. You guys were doing the right things and so was the product. Now, I feel like we could probably continue digging into Sales Plays, there's a lot there. Again, like I said, they're one thing that gets overlooked, but they can be really, really high impact. I would like to maybe switch gears to another win that you’ve shared with us. Chelsea, you leveraged Highspot to redesign your onboarding program, achieving a really impressive one hundred percent adoption of required training and reducing ramp time by one to two weeks. Can you walk me through what you were thinking about as you were improving this program? What impact has that has had on rep productivity, ramp time, and all of those good things? CL: Yeah, so we kind of reimagined the onboarding program to be a little bit more personalized and performance driven. Using Highspot's training module, we built out role-specific Learning Paths that kind of combine product knowledge, our Sales Plays, and then real world scenarios. We also created an onboarding homepage. So when a brand new rep first joins the team, they log into Highspot. They have an onboarding homepage that clearly links all the Learning Paths but also defines the expectations, the deliverables, and what they should expect every single week. We also hold weekly check-in meetings with all of our new hires where we can answer any questions about what they’ve learned. We have discussions, we’ll bring in SMEs and then we can do any troubleshooting. And then honestly, just using the analytics with the Learning Paths, we’ve been able to track completion and performance and we can kind of quickly identify where the reps need maybe a little bit of additional support in different areas. But yeah, I mean this all together, we’ve kind of, like you said, we’ve reduced our ramp time, one to two weeks, and we make sure just with buy-in from our leadership, that all of the sales reps are completing every single Learning Path. So we do have that hundred percent completion rate. RR: What motivated the shift in the onboarding process? Where were you, and why were you like: “It’s time”? CL: We had all of the resources, but we hadn’t had that training or coaching platform yet. So we adopted that, really rolled that out, and that was kind of the kicker to get everything together and organized and built out into those Learning Paths. So I think just adding that training and coaching platform was the kicker to really redefine what our onboarding looks like. YB: I would say that previously we had our onboarding program in another tool outside of Highspot. So it’s just—we know sales reps: They wanna find everything right away, very easily. So just putting content and introducing people “Hey, you’re gonna use Highspot for this, but in your onboarding you’re gonna be using something else” just wasn’t going to get people using it or building things out. RR: That kind of goes back to something we were talking about earlier with your established communication cadences, and so bringing everything together, that’s a great move and I love to see that it’s already having that impact on not only engagement, but on productivity. And I think one thing that’s really impressive to me is just how much data you guys are coming with—of we’ve improved ramp time, we’ve seen really high adoption, and we’ve seen high engagement. Proving enablements impact is usually really, really hard. How are you measuring the effectiveness of your programs and demonstrating their contribution to broader business goals? YB: That is such a good question and honestly it’s something that’s been a challenge for us too. Measuring the true impact of enablement isn’t always straightforward. You can track engagement completion rates, but tying that back to real business outcomes takes a lot more work. One thing that really helped us in the last year really is using the Business Outcome section of our Sales Play Scorecards. That gives us a way to look beyond the usage and see how those Plays are actually influencing the results. So it tells us a clearer story about how our enablement drives performance, and not just participation from our reps. We’re taking that a step further next year. Our team is really excited to roll out Initiative Scorecards for our programs in 2026, so that’ll let us measure the impact across the full life cycle from launch to execution so we can keep improving and show the tangible value of enablement in driving the business forward. RR: Can I ask how you’re planning to use the Initiative Scorecard? Knowing that CentralReach is in a pretty launch heavy motion right now, is it going to be for product launches? What are your goals for that? YB: You know, we’re trying to develop that right now, so as we’re thinking of 2026 planning, I want to partner with the different sales leaders here as well as my direct leader and see what are our initiatives going into 2026. So potentially Q1, Q2, we’re not sure how we’re gonna break that out yet. But really getting some pipeline generation numbers. I know we have a lot of releases happening in some of our already launched AI products, so I want to generate campaigns of this is the product of focus, how much pipeline do we want to build, and how are we gonna build it. Then we'll use that Scorecard to show here’s the content, here’s the Plays, and here’s the training, supporting the team. Then, here’s the teams using it, getting it out there, and being able to tie that back to our future opportunities. RR: Amazing. I think that’s the foundation you need, right? You can have these key motions in the business, but encapsulating it all into an agreed-upon initiative that every function is aligned with is harder than you’d think. So I like to hear that you’re starting that new planning with: “What are our initiatives?” We looked a little bit ahead there, but I’d like to kind of just take a pause at where we are. We’ve talked about a couple of wins—Sales Plays, influenced opportunities, improved onboarding programs, and better ramp time. Outside of those things, since implementing Highspot, what are some of the key results that you’ve achieved? Are there any wins or really proud achievements that you could share? Chelsea, I’ll kick it over to you first. CL: Yeah, so I mean like you mentioned, just the 99% adoption of our sales plays and our onboarding ramp time being reduced to one to two weeks. I think overall just the 900 influenced opportunities in our new AI products was a huge win for us and brought in a lot of revenue, and Yvette mentioned at the beginning, it’s really a tool that helps this industry and helps our customers. So we were really excited to see that. But overall, just our win rates have improved our deal velocity, and I think that’s just more thanks to consistent execution and messaging alignment. Overall, I think the biggest win that we’ve seen is rep confidence. Our reps feel like they know what to say. They know the value prop, they know what to do. We get less questions, which is nice because they know exactly where to find things. They know where to go, what to find, how to use it, and just how to use it to win. RR: I think that’s everything you want to hear—your reps know how to do the thing. That’s what you’re here for. So fantastic that you’re kind of achieving that and have the data to back that up. Yvette, were there any wins that you wanted to share? YB: Honestly, I think Chelsea nailed it. Like the Learning Paths and all the work we’ve been doing with our training, I think that’s been huge. Definitely noticed the ramp time reduced with our new hires. They’re more confident, and I think we also have that always continue learning and changing mentality here. So, it's meeting with Chelsea and the enablement team and always like, how do we improve this? Just adding things like Role Plays now for SDRs because we found that, hey, once we launch a training, yes they can get on, they can get opportunities very, very quickly, reduce their ramp time, but we want to improve their conversations, so let’s have additional weeks of learn of Role Play training added into their courses. Just those minor changes make a really big difference. RR: Fantastic. I love that you're kind of evolving your strategy with the product, that as new things come on board, you guys are embedding it and finding new ways to make the product work for you. And that kind of leads me to my last question very neatly, which is that we’ve talked a little bit now about Spark—and you guys were able to come and join us and see a little bit of the fun, exciting new things that are coming out—so looking ahead, based on what you saw, how do you plan to evolve your enablement strategy, especially with some of those AI features? Maybe it’s Role Play, maybe it’s other things. YB: Spark is always such an inspiring event and we love going every year and this year really showed how quickly AI is transforming the way we work. So, for us, we see AI as a huge opportunity to scale our enablement smarter. We’re exploring ways to use it to personalize a learning experience, surface more relevant content right when the reps need it, and provide managers with coaching insights to help them guide their teams more effectively. Our goal is to make enablement more proactive. So we want to anticipate what the sellers will need before they realize it themselves. So that’s where AI will come in. For us. It’s not just about speeding things up, it’s gonna be about helping our reps focus on what really drives the results. RR: I think that’s a great vision. One of the ways I’ve heard it put is that AI can allow us to do more, but what it can really allow us to do is do better. So you guys, it seems, are really leaning into that and I can’t wait to see how it turns out. I know we have kind of hit the time that we have for you today, so I just wanna thank you both again for joining us. It was a really wonderful conversation and it’s been so fantastic to hear from you. CB: Thanks so much for having us.  RR: To our listeners, thank you for tuning into this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

If you're planning your 2026 biz dev strategy without real market data, you're guessing. In this episode, I talk with friend of the show Nicholas Petroski, founder of Promethean Research and creator of the Digital Agency Referral Playbook, about what the numbers actually say—and how top agencies are using referrals, account growth, and GTM clarity to build next year's plan. This is the clearest look you'll get at what's really moving the needle heading into 2026.

In this episode, 5 Mindset Shifts That Build Real, Repeatable Wealth, we explore the practical ways your thinking shapes your financial future. These shifts are simple, powerful, and designed to help you break old patterns, approach money with confidence, and build a foundation that supports long term growth. If you're ready to move toward wealth that feels stable and repeatable, this conversation will give you the clarity and direction you need.• Proverbs Woman Virtual Summit https://bit.ly/proverbs-woman-virtual-summit• 12 Months of Reels https://bit.ly/12monthsreels• 100 Faceless Insta Stories https://bit.ly/100facelesstemplates• Pinning for Profits on Pinterest bit.ly/pinning-for-profits• How to Structure Stories & Slay Sales Masterclass https://bit.ly/InstaStoriesSlaySalesWebinarJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify.Kurt has helped brands scale from five to eight figures, and today, he's pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store's conversions, customer loyalty, and long-term revenue.If you're an e-commerce founder struggling to grow, this episode is your shortcut.The THREE Most Common Mistakes Keeping Founders From Their First $100KKurt has seen every Shopify setup imaginable — and the same roadblocks show up again and again. In this episode, he unpacks:Obsessing over themes instead of messagingNew founders sink hours into choosing the “perfect” theme — but Kurt shares why:Any theme in the Shopify Theme Store works for any nicheDawn (Shopify's FREE theme) is the perfect starting pointWhat actually moves the needle is clarity, content, and your story — not fancy templates   2. Ignoring the post-purchase experienceYour second, third, and fourth sales are where your profit lives. Kurt breaks down:How to start collecting product reviews (even with zero customers)Why vulnerability helps you get reviews fasterHow to create a simple retention email flow using built-in Shopify EmailWhy follow-up = more revenue than your first sale  3. Being afraid to email your customersKurt crushes the fear of “bothering” your list and shows:Why plain-text emails outperform heavy designWhy weekly emails lead to fewer unsubscribesHow staying top-of-mind can turn one-time customers into superfansThe mindset shift founders MUST adopt to scaleThe Tools, Features & Strategies Founders OverlookKurt shares the most underutilized (and free!) Shopify features that boost conversions instantly, including:Shop Pay & Shop Pay InstallmentsFaster checkout = more conversions. Younger buyers especially rely on installments.Customer accounts (passwordless login)Reduce friction and make repeat purchases seamless.The Shop AppA built-in discovery marketplace your brand should absolutely be in.How to Build a Repeatable, Revenue-Driving Customer JourneyKurt walks through simple but powerful workflows like:A 1-day “thank you” email that builds instant loyaltyA 14-day product review request that feels human and authenticA post-purchase upsell email (“complete the set”)A 24-hour “order add-on” coupon that increases AOV with almost no effortFinal TakeawayYou don't need a fancy theme, expensive tools, or complicated funnels to hit your first $100K on Shopify.What you do need is: ✅ Clear messaging ✅ A simple, human post-purchase system✅ A willingness to email consistently✅ The courage to stay visibleIf Kurt's clients can go from zero to multiple six figures, so can you.

This isn't another exhausting launch plan or post-until-you-drop content strategy. Listen as I show you exactly how to map out a cash-generating campaign, in just hours - even if you don't have a team.

Most men's groups rise or fall on what happens between meetings. You can run a solid 60-minute gathering, but real brotherhood, real transformation, and real momentum are built in the six days that follow. In this leadership training, Vince shows you the simple system he uses with every men's group he leads—touchpoints, connections, encouragements, and invitations that keep men engaged and moving spiritually. These steps are simple. Repeatable. Transferable. Any man can do them. But when you apply them consistently, you build a group that grows deeper, lasts longer, and multiplies faster. What You'll Learn: The Weekly Touchpoint rhythm How to build trust with quick daily connections The power of celebrating obedience and action The "Who's your one?" invitational mindset How to build anticipation that keeps men showing up ready Strong groups don't happen by accident—they're built by leaders who lead every day, not just meeting day. Great quotes for this lesson: "Momentum is built in the gaps, not just the gathering." — Vince Miller "Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." — John Maxwell Men who interact outside the weekly study are 3x more likely to stay engaged long-term. And 80% of men join because one man invited them. If you want stronger meetings… lead stronger between meetings.

If a man wanted to repeat what you do… could he? Most leaders say yes. Most men can't. This lesson shows you the system that changes that. Today Vince breaks down the simplest, strongest discipleship method he's ever used — a method any man can learn fast, lead fast, and multiply fast. It's built around one rule: SRT — Simple. Repeatable. Transferable. You'll learn: Why confusion kills momentum Why clarity creates leaders How to pick ONE discipleship rhythm How to lock in a structure that builds confidence How to guard the process so the system produces leaders How to multiply men at Week 12 just like Paul instructs in 2 Timothy 2:2 If you're tired of meetings that stall… this system gives you movement. If you're tired of doing everything yourself… this gives you leaders. If you want multiplication… this is how you get it.

GS#1026  This week Chia Chou, a world renowned musician and professor, showcases his online program, Audio Golf. The course can help golfers of all skill levels achieve a repeatable rhythm that will result in hitting shots, and stroking putts more consistently. Chou challenges Fred to demonstrate the difficulty of performing contradictory actions while speaking. The discussion highlights the complexities of body language and communication, emphasizing how challenging it is to align verbal and non-verbal cues.This episode is brought to you by Warby Parker with over 300+ locations to help you find your next pair of glasses. You can also head over to warbypaker.com/golfsmarter right now to try on any pair virtually!This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This episode is sponsored by HIMS. Start  your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.This episode is brought to you by Policygenius. Secure your family's future at Policygenius.com to compare free life insurance quotes from top companies and see how much you could save.    This episode is also brought to you by Taelor, an award-winning menswear rental subscription service. Visit taelor.style and get 25% OFF your first month of men's clothing subscription with our exclusive code GOLFSMARTER.If you have a question about whether or not Fred is using any of the methods, equipment or apps we've discussed, or if you'd like to share a comment about what you've heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

In today's data-rich but siloed healthcare environment, true AI transformation demands structure, not just algorithms. By building strong governance foundations, pharma and life sciences leaders can turn fragmented data into federated ecosystems that support innovation. Learn how safe, compliant AI implementation can transform research, development and patient outcomes. 

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions.

In this week's episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.

In this special episode ahead of January's Masterclass in Charlotte, The Leadership Advantage, host Jamie Falasz sits down with returning guest Cary Smith, CEO of Done Desk, an in-demand featured speaker at the event. Cary shares a preview of his session focused on transforming practice operations through repeatable, predictable, and efficient systems that not only manage risk, but improve performance and accountability. Tune in for a sneak peek on his session highlights such as:  Identifying and documenting key workflowsThe importance of building scalable processes to reduce risk and errorReal-world strategies for improving operational consistencyRisk management and how to safeguard against costly mistakesWhether you're leading a multi-location dental group or just starting to scale, an owner or associate, Cary's insights offer a platform and clear roadmap to operational excellence. REGISTER FOR THE MASTERCLASS HERE 

In this throwback episode, we have John Hill, founder of Adaptive Growth, helps small teams and entrepreneurs use technology and processes to make sales repeatable. John helps capture the “instinctual” parts of their sales conversations, document them, and embed them into customized CRM workflows. By doing so, he shortens ramp‑up time, eliminates gaps between reps, and creates data‑driven pipelines that can be refined just like digital‑marketing campaigns. He reinforces these ideas on his “Sales Throwdown” podcast, where he breaks down personality‑type frameworks (e.g., DISC) and stresses the importance of building rapport, using consistent scripts, and continually testing what works. Website: adaptedgrowth.com Personal brand/blog: johnsmallmountain.com Podcast: www.salesthrowdown.com Linkedin: johnblanehill Previous Episode: iam387-founder-helps-small-teams-and-entrepreneurs-make-sales-repeatable Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Send us a textIn this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth.​​Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.​We unpack how alignment turns strategy into scale, tracking Jim's path from hands-on sales to five exits, and Totalmobile's transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose.You'll hear:​How to create a “customer vortex” that pulls in the next buyer​Why Predictability x Repeatability = Scalability​How to hire for coachability, not just experience​Why culture powers the engineAnd why simplicity mattersThe conversation lands with three crisp takeaways: Define your differentiators and say no to everything elseAssemble the right people and make them a real teamBuild operating rhythms that make growth forecastable​If you're scaling a B2B tech company or sharpening your GTM focus, this one's a field guide to clarity and growth.Subscribe and why not share with an aspiring leader who needs clarity (don't we all!)We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

Colin Campbell is a serial entrepreneur who has co-founded over a dozen multi-million dollar companies. Number 1 Best Selling Award winning Author, speaker, and founder of Startup Club, helping entrepreneurs globally through his book Start. Scale. Exit. Repeat. Top 3 Value Bombs 1. Million-dollar ideas are everywhere. You just need to observe, stay engaged, and place yourself in environments where opportunities are visible. 2. Scalable businesses are easier to run than small ones. Choose ideas with room to grow and defensibility built in. 3. Repeatable success comes from a formula, story, people, money, systems and from learning to let go and empower others to lead. Get a copy of Colin's best-selling book on Amazon - Start, Scale, Exit, Repeat Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs ready to support, inspire, and share the ideas that move you forward. Visit Freedom-Circle.com to lean more. Quicksilver Scientific - Make advanced liposomal supplements so you can actually feel the difference - energy, focus, calm, recovery. Get 10 percent off plus free shipping at TryQS.com/fire!

Joel Bauer is the mentor behind some of the highest earning speakers and closers on the planet. In this conversation we get specific about what actually moves a room. You will hear the structures, language patterns, and first touch tactics that make you unforgettable and make conversion feel natural. Simple. Direct. Repeatable. What You Will Learn How to present yourself at first contact so people remember you and want more A speak to convert structure you can use in any talk, podcast, or sales conversation How to close the room without pressure or gimmicks Short Bio Joel Bauer has trained some of the world's top income producing speakers, presenters and online marketers to monetize their life experience, both online and offline. For decades, Joel's principles have set the bar for speaking, teaching and closing at the highest level. Notable graduates include Peng Joon, Myron Golden, Dan Lok, Mia Redrick and Linda Clemons. By applying Joel's strategies, you can break free from limitations, design your destiny, and monetize your expertise like never before. Connect with Joel Freebie: https://www.instagram.com/joelbauermentor/ Instagram: https://www.instagram.com/joelbauermentor/ YouTube: https://www.youtube.com/@joelbauer Facebook: https://www.facebook.com/joelbauerofficial LinkedIn: https://www.linkedin.com/in/joelbauer/ Episode Highlights The first contact filter Joel uses to be instantly memorable The speak teach close sequence and how to keep it tight Language patterns that lead to decisions without push The mindset shift that turns closing into service

Most marketing books promise tips. Scalable Acts of Marketing shows you how to build a system that scales.  Written after thirteen years of helping grow Service Express from $30 million to $350 million in ARR, Joshua Leatherman's field-tested guide blends a business fable with a hands-on playbook. In this episode, Joshua Leatherman (Cyderes) joins Drew to walk through how durable growth happens when marketing speaks in outcomes, earns executive trust, and runs one motion across brand, demand, sales, and success. He connects the fable's lessons to real-world moves inside growth-stage companies, laying out a playbook any marketing leader can use to build momentum that lasts. In this episode:  How to shift from activities to outcomes that a CFO and CRO will back  How to own pipeline with clear SQO definitions, shared attribution, and consistent follow-up  How to stand up RevOps as “Switzerland,” with shared KPIs, fast handoffs, and five-minute speed-to-lead targets Plus:  Why marketing must stay on the field after the first meeting  How to use R&D (“rip off and duplicate”) to accelerate playbooks  What to hire for right now: Curiosity, learning velocity, and accountability  How authoritative content fuels discovery in an AI-led world If you're ready to build a marketing system that earns trust, investment, and results, this episode shows where to start!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Episode Overview:  In this episode of The John Kitchens Coach Podcast, John Kitchens and Joel Perso unpack what it really takes to scale your real estate business and eventually step out of production—without losing control, clarity, or cash flow. From AI-powered leadership and communication to strategic planning and financial modeling, this conversation breaks down the mindset and systems behind building a business that serves your life, not the other way around. Whether you're a solo agent working toward your first million or a team leader looking to escape production, this episode delivers a playbook for scaling with strategy, clarity, and confidence.     What You'll Learn in This Episode The AI-Driven Leader Why AI should amplify your leadership—not replace it. How to prompt AI to challenge your thinking instead of feeding your bias. The key difference between AI-assisted leadership and AI-dependent leadership. Strategic Planning: Escaping the Drift Why every agent and team needs a repeatable planning process. How to build clarity into your vision, model, and execution. The “Agent to CEO Framework” — a proven structure for thinking like a CEO. Escaping Production the Right Way The three pillars of stepping out of production: Strategic planning to prevent drift. Repeatable value propositions for buyers, sellers, and agents. A clear financial model that supports your next move. Why most leaders fail at stepping out—and how to forecast before you leap. The Power of Data, Discipline, and Margins Why market-based wages are the foundation of sustainable growth. The financial traps that keep leaders stuck in production. How to leverage your real estate business as a wealth engine for investments. Mindset, Leadership, and Opportunity Why clarity and vision come before every major decision. The mindset shift from chasing transactions to building opportunities. How top agents are turning their teams into vehicles for financial freedom.     Resources & Mentions JohnKitchens.coach – Executive Coaching for agents ready to scale like CEOs The Agent to CEO Framework – Proven path from production to leadership Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree The Working Genius by Patrick Lencioni The Culture Code by Daniel Coyle The Strangest Secret by Earl Nightingale     Final Takeaway Building a business that gives you freedom isn't about hustling harder—it's about leading smarter. Strategic planning, financial clarity, and the right systems turn production into profit and chaos into control. And as Joel Perso reminds us: “The essence of strategy isn't what you do—it's what you decide not to do.”   Connect with Us: Instagram:  LinkedIn:  Facebook:    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

On this week's episode of Limited Capital, Richard McGirr interviews Gannon Coffman. Gannon shares his path from brokerage and retail development to raising capital for syndications and leading investor relations at Streamline, emphasizing how systemized processes and consistent communication create long-term investor trust. He and Richard dive into the evolution from 506B to 506C offerings, referral strategies, and creative in-person networking tactics—from investor dinners to NFL Players Association sponsorships. Gannon also reveals how leveraging virtual assistants and building repeatable frameworks can help operators scale efficiently while maintaining a high-touch investor experience. Gannon CoffmanCurrent role: Director of Operations, Alakai CapitalBased in: Chandler, ArizonaSay hi to them at: LinkedIn | https://www.alakai-capital.com/ This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Inside the Firm, what is the hardest thing to deal with as an architect, then are we in a recession, and finally, why should everything you do be made simple, logical and repeatable? Join us as we go back Inside the Firm!

Weekend Reset Ritual (Small, Repeatable, Real)Journal prompt: “Today, leaning into self-care looks like…”Weekends can feel loud or empty. Today we keep a tiny ritual that steadies you without stealing your energy.A Flicker (Hope) — A repeatable calm spot The same mug, the same chair, the same two minutes of quiet. Familiar can be soothing—let it be.To Rebuild (Healing) — Three-part reset (≤10 minutes)Clear a square: Tidy one small surface (nightstand, counter corner).Add a comfort: Warm drink, soft blanket, favorite song (60 seconds).Mark the moment: Light a candle or open a window; take one slow exhale.Take a Step (Becoming) — Name your ritual Give it a simple name—“Morning Patch,” “Porch Pause,” “Candle Minute.” Put it on your calendar for next Saturday/Sunday.Choose-your-energy menu:Hollow (low): Sit in your calm spot for 2 minutes. Breathe out longer than you breathe in.Healing (medium): Do the three-part reset once today.Becoming (higher): Schedule this ritual for both weekend days for the next month.Food for Thought Today: Rituals are bricks, not magic. The point isn't special—it's steady. Repeating one small kindness for your nervous system teaches your body where to find you when the day tilts.Exhale. Keep what serves you; leave the rest. I'll be here again tomorrow.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

The Royals pick up a point on the road at Stockport County and beat the West Ham United under-21s (plus Tomas Soucek) in a pair of good results. Mark O'Mahony, Jacob Borgnis and Joel Pereira all come in for extra inspection this week. Plus, with the 10th League One game of the season on the horizon, Ben and Ross discuss whether the recent results have come alongside better team performances, or if key personnel have stepped up in important moments. Thanks as always to our friends at ZCZ Films for sponsoring the pod! Thank you to The Amazons for providing the theme song!  Follow The Tilehurst End on Twitter @thetilehurstend  Follow Ross on Bluesky @webberross.bsky.social Follow Ben on Twitter @mrblthomas

Atlanta Falcons Analyst Dave Archer talks about the wild two-week swing that is trending in the right direction, Zac Robinson doing a nice job getting Michael Penix into rhythm early, Kyle Pitts performance in a contract year, keeping Tyler Allgeier involved will also benefit Bijan Robinson, if Zac Robinson moving to the field really makes that much of a difference, and Charlie Woerner's impact on the offense.

From “setback” to “set up.”

In the third hour, Matt Spiegel and Laurence Holmes were joined by Sun-Times writer Jason Lieser to discuss Bears quarterback Caleb Williams' outstanding performance in his team's 31-14 win against the Cowboys on Sunday. Is what he did repeatable? After that, Spiegel and Holmes broke down the Bears' impressive 19-play touchdown drive in the third quarter Sunday.

Matt Spiegel and Laurence Holmes were joined by Sun-Times writer Jason Lieser to discuss Bears quarterback Caleb Williams' outstanding performance in his team's 31-14 win against the Cowboys on Sunday. Is what he did repeatable?

What if your workplace was a place people actually wanted to be? In this episode, I'm joined by Matt Tenney, entrepreneur, speaker, and author of Inspire Greatness: How to Motivate Employees with a Simple, Repeatable, Scalable Process. Matt's TED Talk has been viewed over a million times, and he has helped leaders at organizations such as Salesforce, Marriott, and United Airlines build engaged, high-performing teams. We talk about: Why traditional performance reviews fail employees and leaders alike How to shift from being a boss to being a coach The secret to building accountability and engagement Why love should be a leader's top priority Practical steps to create workplaces people actually love