Podcast appearances and mentions of meta ads

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You'll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably

On this episode of the Somewhat Frank Podcast, Frank Gruber (X and IG: @FrankGruber), John Guidos (IG: jgoodtimes83), and Simon Kahan (IG: simonkahan) discuss the following topics: Taylor Swift's The Life Of A Showgirl AI-Generated “Workslop” Meta Will Begin Using AI Chatbot Conversations to Target Ads OpenAI launches Sora 2   We also upload our episodes to YouTube in video format so you can see us now. Check it out on Established YouTube, where you can subscribe to get updates when we drop a new episode at: https://soty.link/ESTYouTube    As always, thank you for listening, and feel free to reach out and let us know what you think at: somewhatfrank@est.us 

Paul Ostwald, Gründer von Morning Crunch, spricht über die Gewinnung der ersten Newsletter-Abonnenten. Er teilt, warum sie bewusst nicht mit Friends & Family starteten, wie sie über Meta-Ads die ersten Leser gewannen und warum ein Referral-Programm mit Patagonia-Westen zum viralen Hit wurde. Was du lernst: Die Balance zwischen Nische und Personalisierung Wie viel ein Newsletter-Abonnent kosten darf Warum tägliche Newsletter besser performen Die richtige Content-Strategie finden ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Paul: LinkedIn: https://www.linkedin.com/in/paul-ostwald-55607a12a/  Website: https://www.morningcrunch.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/

This week's full broadcast of Computer Talk Radio includes - 00:00 - Tech news for non-nerds - Amazon, Meta, Elon Musk, Electronic Arts, Estes, digital ID - 11:00 - Will we be forcibly microchipped - Benjamin expresses concern over possible microchipping - 22:00 - Apple Wallet drivers license - Benjamin and Keith disagree over drivers license on iPhone - 31:00 - Marty Winston's Wisdom - Marty covers the Epomaker Magcore 87 Mechanical Keyboard - 39:00 - Scam Series - text from pastor - Benjamin covers fake scam text appears to come from pastors - 44:00 - Keske on Artificial Intelligence - Steve and Benjamin discuss claim that AI will cure all disease - 56:00 - Listener Q&A - distractions - Landon asks how to reduce distractions from notifications - 1:07:00 - Dr Doreen Galli - Pack Expo - Dr. Doreen Galli talks up her experience at Pack Expo - 1:16:00 - IT Professional Series - 348 - Recent stats regarding remote work are better than thought - 1:24:00 - Listener Q&A - cloud services - Nick asks Benjamin the risks involved with cloud services

What's new in AI models? In episode 75 of Mixture of Experts, host Tim Hwang is joined by Kaoutar El Maghraoui, Kate Soule and Kush Varshney to debrief a frenzy of model drops this week. IBM debuts Granite 4.0 hyper-efficient hybrid models, Claude Sonnet 4.5 delivers longer run times and sharper reasoning and Sora 2 takes vibe coding to the next level with vibe video production. Then, we dig into OpenAI's new feature, Buy in ChatGPT. Finally, it's Cybersecurity Awareness Month, and we are joined by special guest, Matt Kosinski, host of the Security Intelligence podcast—can you trust your AI? Tune in to Mixture of Experts to find out. 00:00 – Intro 1:17 – Meta Ads assistant, DoorDash Dot, Microsoft vibe working and Tilly AI Actor 2:23 – Granite 4.0 10:21 – Claude 4.5 17:57 – Sora 2 29:15 – Buy in ChatGPT 37: 00 – Introducing Security Intelligence The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. Subscribe for AI updates → https://www.ibm.com/account/reg/us-en/signup?formid=news-urx-52120 Learn more about artificial intelligence → https://www.ibm.com/think/artificial-intelligence Visit Mixture of Experts podcast page to get more AI content → https://www.ibm.com/think/podcasts/mixture-of-experts Watch the latest episode of the Security Intelligence podcast → https://www.youtube.com/watch?v=mDpUZD1ogEE&list=PLOspHqNVtKABGIbaWP1xYQHbwuXjZwqpH&index=1&t=225s

Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Major moves and market momentum in this week's top financial stories, including:OpenAI Hits $500B Valuation OpenAI Launches TikTok-Style Video App Meta to Use AI Chats for Ads AI Spending Reaches Bubble Territory Tesla Delivers Surprise ReboundTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I've eliminated test campaigns entirely—and performance has improved.In this episode, I break down my updated approach to creative testing on Meta ads:- Why launching ads directly into scale campaigns works better than test campaigns- How manual bids and target ROAS outperform auto-bid setups- What to do about false negatives and why they're overblown- When (and how) to use “warm-up” campaigns or flexible ads to boost performanceIf you're an eCommerce operator or growth marketer struggling with wasted ad spend, suppressed creatives, or inefficient testing structures, this guide will give you a repeatable framework for smarter testing and scaling.//CHAPTER TITLES:00:01:15 - Setting Up An AJF Growth Ad Account00:04:19 - Changing My Tone On Test Campaigns (Use Scale Ads)00:07:23 - Why Your Ads Get Low Spend?00:17:40 - How Did We Test My Hypothesis00:21:05 - Scale The Winning Ads00:27:10 - Efficiency Is THE PATH to Scale00:34:04 - The Results Of Running Test Campaigns00:34:50 - The Warmup Campaign Strategy00:38:24 - Flexible Creative Categories00:44:10 - What Ad Campaigns Truly Work?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Scaling an e-commerce business from six to seven figures is an exciting milestone—but it’s also where many founders hit costly roadblocks. In this insightful episode, Jaryd Krause sits down with award-winning e-commerce mentor Jodie Minto, founder of the seven-figure fashion brand iland co., host of the Online Store Success podcast, and certified digital marketer, Meta Ads specialist, and life coach. Jodie built her global fashion label from scratch while raising a young family, working full-time, and living in the Middle East—before scaling it to seven figures with customers and stockists around the world. Together, they dive deep into what it really takes to grow an e-commerce business beyond six figures, avoid the biggest pitfalls along the way, and prepare for a successful exit. Jodie shares her unfiltered journey of scaling and then strategically de-scaling her brand, the lessons from her first failed exit attempt on Flippa, and how she ultimately secured an all-cash sale to an outside buyer. You’ll learn: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures✔️ Why scaling too fast can backfire—and how to know when to pull back✔️ The mindset traps that lead to burnout and how to avoid them✔️ What to expect when selling your business (and how to recover if a deal falls through)✔️ How to align business growth with life goals for long-term fulfillment Whether you’re scaling toward seven figures, planning for an exit, or simply want a healthier approach to growth, this episode is packed with practical insights from someone who’s been through it all.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Struggling to make Meta Ads work for your app?

In this high-impact episode, Brandon Pierpont lays out the proven marketing and sales strategies painting contractors need to thrive TODAY. From evolving SEO and Meta Ads trends to current buying patterns and consumer psychology, learn how to dominate your market and scale with confidence.

Principales mitos al promocionar una aplicación en Meta Ads Instagram: https://instagram.com/joseluismoreno Puntos vistos en el episodio: 0:00 Introducción 0:42 Dificultad de configuración 03:21 Android + iOs 04:08 Normas 05:54 Baja de usuarios 07:51 Escalabilidad 09:02 Solo usar Meta Ads

Ich erinnere mich noch genau an Volker vom Rammschutz-Shop: Tausende Euro in Ads investiert – aber die wirklich dicken Aufträge wurden nie erfasst. In dieser Folge erzählen wir, wie wir das Problem gelöst haben, warum auch ein Zahnarzt 5.000 € pro Monat verbrannt hat – und was du sofort ändern solltest. Dazu gibt's persönliche Einblicke: Team-Wandertag, unser erstes Master-of-Scaling-Webinar (mit zwei fetten Technik-Pannen) und ein Ausblick, was als Nächstes kommt. Viele Unternehmen investieren tausende Euro in Google Ads oder Meta Ads – und wundern sich, dass keine Kunden rauskommen. Woran liegt das? In dieser Episode erzählen Jörg und ich von echten Kundenstories:

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In our new episode, I will talk about everything you need to know about Meta ads for dropshipping and all your burning questions!

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now.Chapters:00:00:00 - The Value of Demographic-Specific Creatives 00:00:43 - Case Study: A Health & Wellness Client's Segmented Campaigns 00:01:21 - Using Audience Research & First-Party Data to Identify Pain Points 00:02:40 - Strategy: Expanding into New Demographics with Creative 00:03:22 - Case Study: Repositioning a Fashion Brand for a Younger Audience 00:04:47 - Adopting a "Test and Learn" Approach for Creatives 00:06:05 - Aligning the Post-Click Experience with Ad Creative 00:06:56 - Balancing Demographic Relevance with Brand Identity

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIACody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40//Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You'll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta's bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.If you're looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.//CHAPTER TITLES:00:00:38 - Key Things For Your Meta Creatives00:05:00 - Media Buying & Correct Approach00:11:55 - Value Optimization00:14:01 - Delay In Purchase Behaviors00:20:25 - Daily Forecasting00:22:50 - Hourly Forecasting00:24:33 - Learn and Take Notes//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

We are the best in the world at one (oddly specific) thing: Helping online coaches go from 0 to 30 clients in 12 weeks. Here is the exact system explained: https://propanefitness.com/casestudy?el=businesspartnersp

While Meta Ads automation can be a powerful tool, you can't always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads automation limits and how to strategically combine it with precise, human-led targeting and creative control so you can connect with diverse audiences and avoid wasting ad spend.Chapters:00:00:00 - Intro00:00:51 - Over-reliance on algorithms limits creative tailoring and marketer control.00:01:50 - An Advantage+ campaign skewed its budget to wrong audience.00:03:13 - Use Advantage+ campaigns as a supplementary, catch-all approach.00:04:05 - Create audiences based on core targets and purchasing triggers.00:05:13 - Measure bottom-of-funnel results and also creative engagement metrics.00:06:15 - Avoid audience expansion features to prevent audience cannibalization.

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta's automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics.Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid wasted spend. He also highlights when Advantage Plus can be useful, such as for merchandise sales, but makes it clear: selling tickets requires a more hands-on, strategic approach.TakeawaysAdvantage Plus is Meta's autopilot for ads.It often works against sports teams trying to sell tickets.Personalization in ads is critical for success.Manual setup helps you better understand your fans.Conversion tracking is essential for measuring real results.Wasted impressions and high frequency are red flags.Build warm and hot audiences for targeted marketing.Advantage Plus works better for broad merch campaigns.Don't rely solely on Meta's “easy button.”A manual, hands-on approach makes you a stronger marketer.Chapters00:00 – Introduction and context02:15 – What Advantage Plus really is04:32 – Why Advantage Plus fails for ticket sales07:10 – How to tell if Advantage Plus is wasting your money09:30 – Smarter alternatives: warm audiences and creative testing11:30 – When Advantage Plus can help (merchandise sales)13:45 – Final takeaways and call to actionEpisodes mentioned:Episode 128 – 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)Episode 125 – “I Saw Your Ad—But Didn't Buy”: Fixing the Fan Follow-Up FunnelEpisode 111 – Building Your Marketing Budget Like a Funnel: Awareness to ActionEpisode 110 – Meta Ads 101 – The Smart Way to Retarget: Website Visitors, Social Engagers & Timing That Converts (Part 4 of 4)Episode 109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)Episode 108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)Episode 107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)Episode 21 – The 3 Audiences You Should Have In Your Meta Business SuiteSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client.Chapters:0:00 - Introduction0:27 - Why Generic Creatives Kill Ad Performance2:49 - How to Track Creative Performance Across Platforms4:21 - How Different Age Demographics Respond to Ads7:31 - Case Study: The Power of Segmented Creatives

Yaz Bitti, Tüketici Geri Döndü! Peki Markanız Bu Dönüşe Hazır mı?Bu bölümde, yaz tatilinin rehavetini geride bırakıp Eylül ayıyla birlikte yeniden alışveriş moduna giren tüketicilere nasıl etkili şekilde ulaşabileceğinizi detaylıca konuşuyoruz.Yaz boyunca pek çok sektörde düşen satışlar, Eylül'le birlikte yeniden canlanma potansiyeli taşıyor. Tatilden dönen, okul ve iş düzenine yeniden adapte olan tüketiciler için doğru zamanda, doğru mesajlarla harekete geçmek kritik. Eğer sen de bu dönemi sadece bir geçiş süreci değil, bir büyüme fırsatı olarak değerlendirmek istiyorsan bu bölüm tam sana göre!Bölümde Neler Konuşuyoruz?Tatil Sonrası Tüketici Psikolojisi:Yeniden başlangıç hissi, ertelenen ihtiyaçlar ve motivasyon arayışı Eylül ayının davranış kodlarını belirliyor. Tüketiciler yaz boyunca alışverişi ertelemiş olabilir; şimdi doğru tetikleyicilerle harekete geçirme zamanı.Kampanya Teması Önerileri:İndirim değil, dönüş mesajı ver!“Okula Dönüş”, “Ofise Merhaba”, “Yazdan Sonra Yenilen” gibi kampanya başlıklarıyla mevsimsel farkındalık yarat.E-Posta ve WhatsApp Geri Dönüş Stratejileri:Sessiz kalan kullanıcı listeni yeniden aktifleştirmek için özel otomasyonlar, kişiselleştirilmiş kampanyalar ve dikkat çekici mesajlaşmalarla satışları hızlandırmanın yolları.Mikro Influencer İşbirlikleriyle Organik Dönüş:Yeni sezon favorilerini tanıtan içeriklerle hem güven kazan, hem de görünürlüğünü artır. Reels ve TikTok içerikleriyle dönüşü enerjik bir şekilde karşıla!Hediye ve Sadakat Kampanyaları:Sepet üstü sürprizler, Eylül'e özel sadakat programları, geri dönen müşteriye özel avantajlar…Duygusal bağlılık kur ve Eylül'ü sadakat kazanım ayına çevir.Google ve Meta Reklam Stratejileri:Sezonluk aramalara yönelik Google kampanyaları nasıl kurgulanmalı?Tatil sonrası remarketing nasıl yapılmalı?Meta Ads'te hangi reklam formatları daha çok işe yarıyor?Web Sitesi ve UX Güncellemeleri:Yaz temalı slider'lardan kurtul, yeni sezona uygun mesajlarla kullanıcıyı yakala.Chatbot, popup ve banner'larını mevsime göre güncelle, ziyaretçiyi Eylül havasına sok.Bu Bölüm Kimler İçin?E-ticaret yöneticileriPazarlama profesyonelleriGirişimcilerKampanya planlaması yapan markalarPerformans reklamları yöneten ajanslarMüşteri sadakati ve geri kazanımı üzerine çalışan CRM uzmanlarıHer sezon bir fırsattır. Ama mevsimsel dönüşler, doğru okunursa markaları rakiplerinden birkaç adım öne taşıyabilir.Bu bölümü dinledikten sonra sen de markana özel bir “Dönüşüm Planı” oluşturabileceksin.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're still sending Meta traffic to a single product page—you're leaving revenue on the table.In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from $30M to $100M+ and exit at nine-figure valuations.Chris shares real-world insights from helping 142+ DTC brands and breaks down exactly why collection pages consistently outperform product pages, how to use humor and pattern interruption in the first second of your ad, and why the right discount depth can actually save you money.We also get into:✅ The one change that boosted ROAS and AOV by 20%✅ Why 40% discounts outperform 30% (and reduce ad costs)✅ The 5 ad hook formats that stop scrolls without looking like ads✅ How to pre-seed comments for maximum social proof✅ A roadmap to expand your DTC brand into the Nordics and Poland✅ The real cost of SaaS bloat—and why tools like Omnisend and WeeVee are better bets✅ A 30-second breathwork tool to calm your nervous system before big decisionsWhether you're running media, building funnels, or growing a global brand, this episode is a tactical masterclass on eCommerce growth, international expansion, and creative excellence.Timestamps:00:00 Cold open and common ecom mistakes00:02 Chris's origin story and early wins00:07 Creative focus and the “send to collections” landing page test00:12 First-second hooks that work now00:18 Comment strategy that boosts ROAS00:23 Building a testing culture across the funnel00:25 Creator partnerships driving outsized revenue00:27 Scaling to exit and stronger offers for BFCM00:34 Smart international expansion playbook00:38 AI creative toolchain in one canvas00:41 Email ROI and tool cost comparisons00:46 Big goals, happiness, and breathwork00:53 20 connected breaths demo00:57 Final advice for foundersHashtags:#DTC #Ecommerce #MetaAds #FacebookAds #CreativeStrategy #ABTesting #UGC #BlackFriday #InternationalExpansion #EmailMarketing #Omnisend #Klaviyo #AIinMarketing #RetentionMarketing #LandingPages #CreatorEconomy #ROAS #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead.   I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Facebook and Instagram ads again and again, so I'm recording this episode to lift the hood on these mistakes so you can steer clear.  This is part two of a two-part series so be sure to listen to last week's episode to discover the other 5 mistakes small business owners make when running meta ads.    Resources, Links & Mentions: Part 1 Episode - Listen here  Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Apply to learn from me Let us take the wheel and run your ads for you: Done-for-you Meta Ads  Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing  

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most ads fail long before they launch—at the concept level. In this episode, we break down the foundational framework behind effective social media advertising. Instead of chasing hacks or production tricks, we get into the real drivers of performance: messaging, hooks, nativeness, and storytelling.//You'll learn:- Why messaging is the “nutrient value” of every ad, and how to craft one that moves the needle.- How hooks and nativeness work together to capture and keep attention in a feed full of distractions.- Storytelling frameworks that retain attention and make your message stick.- How to operationalize ad creation at scale—so great ads aren't a fluke, but a repeatable process.- If you're scaling a brand and battling rising CAC, margin pressure, or creative fatigue, this episode gives you practical insight into how the best ads actually work and how to structure your team to deliver them consistently.//CHAPTER TITLES:00:00:13 - Where Ads Go Wrong?00:01:55 - The Value of Money and Your Product00:05:16 - Core Messaging For Brand00:10:14 - Breaking Down Elements of the Ad00:13:58 - Using Catchy Hooks00:14:51 - The Principle of Nativeness00:21:44 - Storytelling 00:25:50 - Hypothetical Best Ad In The Universe//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/Guest: https://www.youtube.com/channel/UCRgqOS5NfE9KivsZ2b9QU4Q(00:00) Preview and Intro(02:48) Why Matt Built a Team Instead of Going Solo  (05:16) Losing Creativity as the Business Grew  (08:22) Moving to a Unit Economics Business Model  (11:50) Equity Dilution and Planning for an Exit  (13:04) How Much Do Investors Really Help?  (15:01) The Biggest Drivers Behind Spacegoods' Growth  (16:12) Shifting from Meta Ads to Influencers and YouTube  (17:43) Founders as the Face of the Brand?  (20:58) Is Community Building Actually Worth It?  (26:56) Why E-Commerce Is Harder Than Agencies or Info Products  (30:54) The Truth About High-Ticket Dropshipping  (33:24) Three Ways to Scale an E-Commerce Brand  (33:43) Why Retail Margins Can Beat DTC  (36:16) Challenges of Expanding into the U.S. Market  (41:01) Spending £500k a Month on Ads  (46:07) Struggles with Managing a Team  (49:26) Keeping Top Talent and Avoiding Corporate Culture  (53:14) Why Matt Wants to Leave the UKSupport the show

Are you paying for leads that don't convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing.About Anthony:Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads.

For this episode the owner of speedcleaning.com (Amy Sardone) came by our office to do a podcast on how she increased revenue ~400%, moved to 3rd party fulfillment, is spending $4k/day on Meta Ads (wowza!), and more importantly… gained more freedom than ever before in her business as a busy mom!We talk about what she did to see this kind of growth, what she wished she would've done earlier, and what tips she has for anyone listening trying to do the same.This week ONLY we are running a promo for our mentorship program the Max Profits Mentorship. It's built for ecommerce business owners over $20k/mo trying to grow. If you book a call this week you will get a $1,000 advertising credit AND a ton of additional bonuses. Click here to learn more and schedule a call. And, if you schedule a call, have a valid ecommerce business, and meet with our team we will send you a $50 Amazon gift card. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Join me as I chat with Cody Schneider, where we go through a comprehensive marketing playbook for founders of "vibe-coded" startups, focusing on paid acquisition strategies that deliver immediate results. He walks through the exact process of setting up Google Ads campaigns with proper keyword targeting and conversion tracking, then explains how to create effective Facebook/Instagram ads using AI-generated content. The emphasis throughout is on testing multiple creative variations and optimizing for actual conversions. Timestamps: 00:00 - Intro 03:29 - Validate Demand 07:00 - Google Ads Overview 11:43 - Finding Keywords 15:59 - Setting Up Google Ads Campaign 17:16 - Landing page best practices 19:25 - Google Tag Manager Tutorial 24:38 - Why RUN Paid Ads 28:29 - How to structure the funnel 31:04 - Meta Ads Overview 33:26 - Finding Pain Points with Perplexity 34:25 - Writing the script for the Ad 40:34 - Creating AI avatar with HeyGen and ElevenLabs 44:01 - Setting Conversion Tracking for Meta Ads 46:04 - Setting Conversion Tracking for Meta Ads Key Points: • Focus on transactional marketing (immediate signups) when starting out rather than long-term strategies like SEO • Google Ads setup with phrase match keywords and conversion tracking is essential for SaaS products • Facebook/Instagram ads work differently than search ads - they disrupt users rather than fulfill search intent • AI avatar videos with compelling hooks perform best for SaaS marketing currently The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Meta's auction is a probabilistic forecasting engine. Treat it that way and your creative testing stops being guesswork. In this episode, Andrew lays out a first-principles framework for Meta Ads that resolves three tensions operators hit every day:Consolidation: why “more purchases per ad set” increases model confidence, stabilizes delivery, and compounds performance over time.Creative supply: how to increase diverse creative volume (not near-duplicates) without kicking high-performing ad sets back into volatility.False negatives: when Meta gives up too early—and practical ways to limit misses without torching budget.You'll leave with a clear mental model for structuring campaigns, setting bid strategies (including when manual bids help and why), deciding ad-per-ad-set counts, and preventing “learning phase” churn. If margin pressure, inconsistent scaling, or noisy tests are blocking growth, this is a rigorous, operator-grade way to diagnose the system and deploy creative testing that actually compounds.What you'll learn:- The ad-set level is where learning really happens—and how to leverage that- Why consolidating conversions beats scattering them across many ad sets- How to design creative pipelines that maximize diversity and minimize redundancy- Practical safeguards to reduce false negatives without sunk-cost waste- A simple deployment pattern to add new ads without disrupting scale- Listen to sharpen your testing strategy and reclaim wasted spend with a framework you can apply this quarter.//CHAPTER TITLES:00:01:38 - Why Meta Ad Creative Structure Is Important00:03:53 - The Value of Purchases In Your Ad Sets00:07:40 - Conversions Effect Ad Performance00:10:40 - Purdy & Figg Example00:17:13 - Utilizing Manual Bids For A Greater Performance00:21:05 - Creative Volume Is Good00:32:44 - Avoid False Negatives00:41:46 - What Should You Do?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Hiring “influencers” is not a single play—it's four different jobs with four different outcomes. In this episode Andrew breaks down a clear framework for on-screen ad talent: actors (scripted delivery), creators (algorithm-savvy editors who deliver finished ads), authorities (trusted endorsers who bridge efficacy/credibility gaps), and celebrities (brand-equity plays that rarely win in direct response).You'll learn:- When to script an actor vs brief a creator, and how to structure both so performance doesn't depend on luck- A practical pricing heuristic for creator partnerships (the “~5% of planned ad spend” rule of thumb) and where it breaks- When whitelisting adds leverage—and when it doesn't- How to use authorities to validate claims in categories like health, performance, or technical products- Why most early-stage brands should avoid big celebrity contracts (and the two exceptions: deep integration or licensed co-brands)- A simple audit to categorize your current roster, upgrade contracts, and operationalize briefing, asset handoff, and off-boardingIf you're navigating margin pressure, uneven ROAS, or confusion about creator pricing and deliverables, this gives you a decision tree you can hand to your team today. Expect fewer dead-end tests, cleaner processes, and ad dollars aligned to the right kind of talent for your goal.//CHAPTER TITLES:00:01_37 - Building An Influencer Program at AJF Growth00:02:58 - Hiring Actors For Ad Creatives00:07:49 - Let Creators Do What They DO BEST, CREATE!00:10:59 - What Is Whitelisting Relationships?00:17:24 - Communicating With Your Creator Partner00:23:42 - Allowing Your Influencer To Be The Authoritative Voice00:27:16 - Building Trust With An Audience00:28:57 - Sources of Credibility 00:34:29 - Do Celebrities Help Sell Products?00:39:15 - Would I advise to contract with Celebrities?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want to grow your app without burning cash?

Want to grow your app without burning cash?

K'Lee Terrazas of Legal Lead Sharks and Intake EQ is a client acquisition strategist with a serious edge. Based in Oklahoma City, K'Lee has been building digital marketing and sales systems since 2016, following a successful career in B2B and B2C sales across the medical and finance industries. That background gives her a unique ability to help businesses go from click to client, with strategy, not guesswork.While she's worked across industries, K'Lee is best known for cracking the code in legal marketing—one of the most competitive and expensive verticals out there. Through Legal Lead Sharks, she builds scalable acquisition engines using Google Ads, LSAs, Meta Ads, and a proprietary Map Pack Accelerator that guarantees top 1–3 placement for high-value keywords, or billing is paused.Connect with K'Lee Terrazas: Website: legalleadsharks.com; intake-eq.com; paylynxglobal.com LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/ Legal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcast TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//This episode gets practical about AI and ad creative. Andrew Faris and Alex Cooper (Adcate) break down what's actually working, why most AI ads still fall flat, and how operators can build a creative system that compounds.What you'll learn:- AI as an amplifier, not a shortcut: why bad ideas stay bad, even with great models—and how to surface signal from 20+ AI-generated options instead of shipping noise.- Context engineering OVER prompt engineering: building brand-specific context documents and custom GPT/Claude projects (brand data + top performers + task-specific creative principles) to raise hit rate across headlines, hooks, scripts, and iterations.- Operationalized knowledge: treating your agency/org as “operationalized knowledge,” then encoding that knowledge into AI so strategy scales without diluting quality.- Process over novelty: frameworks like AI Days and moonshot briefs to test new tools (VO3, image/video gen, research apps) without derailing production.- Where VO3 fits now: using intentionally unrealistic visuals for hooks and pattern breaks while keeping workflows realistic for speed and cost.- Tool overload triage: how to evaluate new AI releases against business outcomes (profit, CAC, volume, timelines) and avoid shiny-object churn.- The strategist's new job: knowing what to create (psychology, research, copy fundamentals) while AI accelerates execution.Why this is worth your timeIf you're feeling margin pressure, creative fatigue, or whipsawed by weekly AI launches, this conversation gives you a repeatable way to:- Raise creative hit rate without inflating headcount- Protect focus while still exploring new tools- Encode your best thinking into systems your whole team can useShip more diverse, on-strategy ads—faster//CHAPTER TITLES:00:01:33 - Where Is Alex Moving???00:02:27 - A.I. Great For Ideation, Bad For Execution00:08:24 - Strategy For Deep Research 00:15:15 - The Agency Model In DTC00:22:48 - How To Know What Knowledge Is Truth Using A.I.00:35:48 - The Future Of Content Creation & Creative Output00:41:41 - Andrew's Bet On The Future of A.I. Technology00:45:43 - Hot Takes With Alex//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales. In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you're looking to diversify your traffic (hello, who isn't!?) or dive into digital product sales, you won't want to miss this interview. Three episode takeaways: How to run successful Facebook ad campaigns — Tammy breaks down how she fine-tunes the creative elements and messaging in her Meta ads. She highlights the importance of testing different ad variations — exploring various themes, angles, and messaging — and explains when to optimize your ad sets for better performance. How to analyze Facebook ad data effectively — Tammy and Bjork dive deep into the analytics behind Meta ads, discussing key metrics like ROAS (Tammy aims for a range between 1.6 and 1.85). They share real numbers around daily ad spend and email leads, and walk through how to scale your ad budget strategically. While ads can ensure visibility, they emphasize the importance of making sure your content delivers a strong return on investment. How to strategically build and nurture your community — Tammy shares actionable strategies for growing an engaged audience that's ready to buy. She emphasizes the value of offering helpful, problem-solving content and explains how to use email sequences, sales funnels, and automation to build a sustainable business, without burning out. Resources: Organize Yourself Skinny Tasty Digital Eats Reset and Flourish Shop Canva Raptive Future Current by Melyssa Griffin ThriveCart Shopify Intentional Spark FREE Nurture to Sales Primary Funnel Audit Checklist Follow Tammy on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Hey Winner, Ready to run Meta ads but not sure where to start? In this episode, Kwadwo (QUĀY.jo) from The Art of Online Business shares how to know when your business is ready, what to do first, and how to run ads without wasting money. You'll learn the biggest mistakes to avoid, budget-friendly strategies that work, and how to align your ad strategy with your purpose. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Signs your business should start using Meta ads and when it makes sense to have an ads manager vs you doing your own ads. The best way to lower Facebook ads lead cost The Olympic Gold Medal Testing Framework   LINKS MENTIONED IN EPISODE:

Dan Nikas went from chasing criminals as a police detective to building a multi-million dollar e-commerce brand. After a sudden medical retirement at 36 upended his life, he was left with a family to support and no backup plan. With zero experience, he pivoted to e-commerce and scaled his clothing brand to over $4 million in revenue in just one year, proving that a relentless work ethic can overcome any lack of experience.In this episode, Dan gives host Ryan Atkinson a masterclass in his digital marketing playbook. He breaks down his exact three-stage Facebook ads funnel for lead generation, his method for creating organic content that works, and the key metrics every founder should track. If you want a no-fluff guide to building and scaling an online business, this conversation is packed with actionable strategies you can use today. Takeaways:Of course. Here are 12 key points from the interview with Dan Nikas:- Skills from seemingly unrelated careers are highly transferable; a detective's ability to find people who don't want to be found is directly applicable to finding customers in digital marketing.- Successful advertising requires a three-stage funnel approach (Top, Middle, Bottom). Don't immediately ask for the sale; nurture the customer first by building awareness and trust.- At the top of the funnel, the goal is to create broad awareness cheaply and allow potential customers to "self-filter" by engaging with your content, rather than trying to sell to everyone.- Use the middle of your funnel to proactively answer common customer questions and overcome objections. Create content around your warranties, manufacturing process, brand story, and social proof.- Your organic social media posts are the perfect testing ground for paid ads. If a post performs well organically, the algorithm has already validated it, indicating it will likely perform well with ad spend behind it.- Marketing Efficiency Ratio (MER) is a more crucial metric than platform-specific return on ad spend (ROAS). Track your total marketing spend across all channels against your total gross revenue for a true measure of performance.- Before you run ads, you must calculate your breakeven Customer Acquisition Cost (CAC). Knowing the maximum you can spend to acquire a customer without losing money is essential for profitability.- The key to a successful organic content strategy is consistency over virality. The algorithm rewards a consistent posting schedule, which builds reach and engagement over time.- You don't need to create brand new content every single day. Repurpose your best-performing posts from a few months ago by changing the thumbnail, copy, or format.- When starting out, a great product is more important than great marketing. A bad product will eventually be found out, no matter how clever the marketing is.-The core of marketing is persuasion. If you can convince someone to do something when there is no benefit for them, it's far easier to convince them when they get a great product or service in return.- Don't get emotionally attached to your ad creatives. Let the data and results tell you what's working and be ready to turn off a campaign that is failing, even if you love the creative.Tags:  Digital Marketing, Tech Ventures, Facebook Advertising, Lead Generation, Ecommerce Resources:Start Your Business Today: https://links.upflip.com/3H40FiI Connect with Dan: https://www.instagram.com/elite_brands_with_dan_nikas/

Meta's AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta's “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn't just an update—it's a total transformation. If you're serious about scaling in 2025, you need to hear this.Chapters:00:00:00 - Meta Just Flipped the Script: Meet Andromeda00:01:00 - The AI Revolution That's Changing Your Ad Game00:02:20 - Inside Meta's Secret Weapon: The New Ranking Algorithm00:05:45 - Why Meta's Funnel Thinks Smarter Than You Do00:07:35 - The New Playbook: Diversify or Die00:10:03 - Andromeda Uncovered: What Meta Isn't Telling You00:12:11 - Smart Targeting Starts with Smarter Creative00:18:56 - Real Results: What Happens When You Diversify Content00:27:52 - What the Numbers Say About Your Ads00:28:29 - How to Get More New Customers for Less00:29:16 - Repeat It: Diversify or Die00:30:01 - Algorithm IQ: Understanding How Meta Thinks00:31:28 - Creative That Wins: Test, Iterate, Dominate00:32:32 - When to Kill Your Ads—And Why It Works00:35:01 - Case Study: Smarter Spend, Bigger Wins00:35:46 - Using AI to Find Your Next Best Customer00:42:59 - Mastering the Full Funnel (Without Wasting Spend)00:47:09 - The Future Is Now: What Smart Marketers Do NextLINKS AND RESOURCES:Meta's Creative Strategy TikTokMark Zuckerberg just declared war on the entire advertising industryEpisode 718: [Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?AI Innovations in Meta's Ad Ranking Driving Advertiser PerformanceMeta Andromeda: Supercharging Advantage+Episode 234: The Ad Amplifier Super System For Facebook AdsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow