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K'Lee Terrazas of Legal Lead Sharks and Intake EQ is a client acquisition strategist with a serious edge. Based in Oklahoma City, K'Lee has been building digital marketing and sales systems since 2016, following a successful career in B2B and B2C sales across the medical and finance industries. That background gives her a unique ability to help businesses go from click to client, with strategy, not guesswork.While she's worked across industries, K'Lee is best known for cracking the code in legal marketing—one of the most competitive and expensive verticals out there. Through Legal Lead Sharks, she builds scalable acquisition engines using Google Ads, LSAs, Meta Ads, and a proprietary Map Pack Accelerator that guarantees top 1–3 placement for high-value keywords, or billing is paused.Connect with K'Lee Terrazas: Website: legalleadsharks.com; intake-eq.com; paylynxglobal.com LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/ Legal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcast TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//This episode gets practical about AI and ad creative. Andrew Faris and Alex Cooper (Adcate) break down what's actually working, why most AI ads still fall flat, and how operators can build a creative system that compounds.What you'll learn:- AI as an amplifier, not a shortcut: why bad ideas stay bad, even with great models—and how to surface signal from 20+ AI-generated options instead of shipping noise.- Context engineering OVER prompt engineering: building brand-specific context documents and custom GPT/Claude projects (brand data + top performers + task-specific creative principles) to raise hit rate across headlines, hooks, scripts, and iterations.- Operationalized knowledge: treating your agency/org as “operationalized knowledge,” then encoding that knowledge into AI so strategy scales without diluting quality.- Process over novelty: frameworks like AI Days and moonshot briefs to test new tools (VO3, image/video gen, research apps) without derailing production.- Where VO3 fits now: using intentionally unrealistic visuals for hooks and pattern breaks while keeping workflows realistic for speed and cost.- Tool overload triage: how to evaluate new AI releases against business outcomes (profit, CAC, volume, timelines) and avoid shiny-object churn.- The strategist's new job: knowing what to create (psychology, research, copy fundamentals) while AI accelerates execution.Why this is worth your timeIf you're feeling margin pressure, creative fatigue, or whipsawed by weekly AI launches, this conversation gives you a repeatable way to:- Raise creative hit rate without inflating headcount- Protect focus while still exploring new tools- Encode your best thinking into systems your whole team can useShip more diverse, on-strategy ads—faster//CHAPTER TITLES:00:01:33 - Where Is Alex Moving???00:02:27 - A.I. Great For Ideation, Bad For Execution00:08:24 - Strategy For Deep Research 00:15:15 - The Agency Model In DTC00:22:48 - How To Know What Knowledge Is Truth Using A.I.00:35:48 - The Future Of Content Creation & Creative Output00:41:41 - Andrew's Bet On The Future of A.I. Technology00:45:43 - Hot Takes With Alex//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales. In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you're looking to diversify your traffic (hello, who isn't!?) or dive into digital product sales, you won't want to miss this interview. Three episode takeaways: How to run successful Facebook ad campaigns — Tammy breaks down how she fine-tunes the creative elements and messaging in her Meta ads. She highlights the importance of testing different ad variations — exploring various themes, angles, and messaging — and explains when to optimize your ad sets for better performance. How to analyze Facebook ad data effectively — Tammy and Bjork dive deep into the analytics behind Meta ads, discussing key metrics like ROAS (Tammy aims for a range between 1.6 and 1.85). They share real numbers around daily ad spend and email leads, and walk through how to scale your ad budget strategically. While ads can ensure visibility, they emphasize the importance of making sure your content delivers a strong return on investment. How to strategically build and nurture your community — Tammy shares actionable strategies for growing an engaged audience that's ready to buy. She emphasizes the value of offering helpful, problem-solving content and explains how to use email sequences, sales funnels, and automation to build a sustainable business, without burning out. Resources: Organize Yourself Skinny Tasty Digital Eats Reset and Flourish Shop Canva Raptive Future Current by Melyssa Griffin ThriveCart Shopify Intentional Spark FREE Nurture to Sales Primary Funnel Audit Checklist Follow Tammy on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Hey Winner, Ready to run Meta ads but not sure where to start? In this episode, Kwadwo (QUĀY.jo) from The Art of Online Business shares how to know when your business is ready, what to do first, and how to run ads without wasting money. You'll learn the biggest mistakes to avoid, budget-friendly strategies that work, and how to align your ad strategy with your purpose. Rooting for you ~ Gabe New to the podcast? Start here: https://redhotmindset.com/podcast-start/ LISTEN TO HEAR: Signs your business should start using Meta ads and when it makes sense to have an ads manager vs you doing your own ads. The best way to lower Facebook ads lead cost The Olympic Gold Medal Testing Framework LINKS MENTIONED IN EPISODE:
Dan Nikas went from chasing criminals as a police detective to building a multi-million dollar e-commerce brand. After a sudden medical retirement at 36 upended his life, he was left with a family to support and no backup plan. With zero experience, he pivoted to e-commerce and scaled his clothing brand to over $4 million in revenue in just one year, proving that a relentless work ethic can overcome any lack of experience.In this episode, Dan gives host Ryan Atkinson a masterclass in his digital marketing playbook. He breaks down his exact three-stage Facebook ads funnel for lead generation, his method for creating organic content that works, and the key metrics every founder should track. If you want a no-fluff guide to building and scaling an online business, this conversation is packed with actionable strategies you can use today. Takeaways:Of course. Here are 12 key points from the interview with Dan Nikas:- Skills from seemingly unrelated careers are highly transferable; a detective's ability to find people who don't want to be found is directly applicable to finding customers in digital marketing.- Successful advertising requires a three-stage funnel approach (Top, Middle, Bottom). Don't immediately ask for the sale; nurture the customer first by building awareness and trust.- At the top of the funnel, the goal is to create broad awareness cheaply and allow potential customers to "self-filter" by engaging with your content, rather than trying to sell to everyone.- Use the middle of your funnel to proactively answer common customer questions and overcome objections. Create content around your warranties, manufacturing process, brand story, and social proof.- Your organic social media posts are the perfect testing ground for paid ads. If a post performs well organically, the algorithm has already validated it, indicating it will likely perform well with ad spend behind it.- Marketing Efficiency Ratio (MER) is a more crucial metric than platform-specific return on ad spend (ROAS). Track your total marketing spend across all channels against your total gross revenue for a true measure of performance.- Before you run ads, you must calculate your breakeven Customer Acquisition Cost (CAC). Knowing the maximum you can spend to acquire a customer without losing money is essential for profitability.- The key to a successful organic content strategy is consistency over virality. The algorithm rewards a consistent posting schedule, which builds reach and engagement over time.- You don't need to create brand new content every single day. Repurpose your best-performing posts from a few months ago by changing the thumbnail, copy, or format.- When starting out, a great product is more important than great marketing. A bad product will eventually be found out, no matter how clever the marketing is.-The core of marketing is persuasion. If you can convince someone to do something when there is no benefit for them, it's far easier to convince them when they get a great product or service in return.- Don't get emotionally attached to your ad creatives. Let the data and results tell you what's working and be ready to turn off a campaign that is failing, even if you love the creative.Tags: Digital Marketing, Tech Ventures, Facebook Advertising, Lead Generation, Ecommerce Resources:Start Your Business Today: https://links.upflip.com/3H40FiI Connect with Dan: https://www.instagram.com/elite_brands_with_dan_nikas/
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Related videos:
In dieser Folge des Onlineshop Geflüster Podcasts wird's persönlich: Ich spreche über eine Sache, die mir früher richtig schwergefallen ist – und warum es ein Gamechanger war das zu ändern. Egal ob im Business oder privat: Hilfe anzunehmen ist kein Zeichen von Schwäche, sondern der erste Schritt zu echtem Wachstum. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this power-packed episode, we break down the Meta Ads strategies that 8-figure roofing companies use to generate high-quality leads without wasting money on clicks that don't convert.If you're frustrated with inconsistent results or feel like your Facebook ads are just a guessing game, this episode gives you the roadmap to start winning. You'll learn how top roofing companies build campaigns that drive ROI, trust, and long-term growth.Whether you run your own ads or work with an agency, this is essential viewing for any roofing business that wants better leads and more predictable revenue.Key Takeaways:✔️ Why most roofing ads fail to get results✔️ The 3 types of campaigns every roofer should run✔️ How to build ads around your ideal client✔️ What top roofing companies do to avoid wasted spend✔️ How to build trust with your audience before they click✔️ The secret to turning ads into assets⏱️ Timestamps:00:00 Why Most Roofing Ads Don't Work01:45 Awareness vs. Retargeting vs. Lead Gen04:20 How to Target Your Ideal Client07:05 The Funnel Strategy That Top Roofers Use09:40 The Hidden Cost of Bad Targeting11:30 Creating Ads That Build Trust (Not Just Clicks)13:20 From Throwaway Ads to Marketing Assets15:20 What to Do Next
Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um einen Klassiker: Deine Meta Ads liefern plötzlich richtig starke Ergebnisse – und brechen dann komplett ein? Wir schauen uns an, woran das liegen kann, was du tun solltest, wenn der ROAS ins Bodenlose fällt und wie du deine Ads wieder stabil auf Kurs bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Meta will ab 2026 Werbung voll automatisieren – von der Zielgruppe bis zum Creative. Klingt effizient, bedeutet aber auch: massiver Kontrollverlust für Marketer. Was bleibt noch an Gestaltungsfreiheit, wenn KI alles übernimmt? Und wie gehst Du mit dieser Entwicklung sinnvoll um? Jetzt reinhören und verstehen, was auf Dich zukommt.
Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um die bittere Wahrheit: Gute Ads allein bringen dich nicht ans Ziel. Ich teile mit dir, warum selbst hochwertig produzierte Creatives nichts bringen, wenn dein Onlineshop und dein Angebot nicht on point sind – und was stattdessen den Unterschied macht, wenn du profitabel skalieren willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Meta's AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta's “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn't just an update—it's a total transformation. If you're serious about scaling in 2025, you need to hear this.Chapters:00:00:00 - Meta Just Flipped the Script: Meet Andromeda00:01:00 - The AI Revolution That's Changing Your Ad Game00:02:20 - Inside Meta's Secret Weapon: The New Ranking Algorithm00:05:45 - Why Meta's Funnel Thinks Smarter Than You Do00:07:35 - The New Playbook: Diversify or Die00:10:03 - Andromeda Uncovered: What Meta Isn't Telling You00:12:11 - Smart Targeting Starts with Smarter Creative00:18:56 - Real Results: What Happens When You Diversify Content00:27:52 - What the Numbers Say About Your Ads00:28:29 - How to Get More New Customers for Less00:29:16 - Repeat It: Diversify or Die00:30:01 - Algorithm IQ: Understanding How Meta Thinks00:31:28 - Creative That Wins: Test, Iterate, Dominate00:32:32 - When to Kill Your Ads—And Why It Works00:35:01 - Case Study: Smarter Spend, Bigger Wins00:35:46 - Using AI to Find Your Next Best Customer00:42:59 - Mastering the Full Funnel (Without Wasting Spend)00:47:09 - The Future Is Now: What Smart Marketers Do NextLINKS AND RESOURCES:Meta's Creative Strategy TikTokMark Zuckerberg just declared war on the entire advertising industryEpisode 718: [Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?AI Innovations in Meta's Ad Ranking Driving Advertiser PerformanceMeta Andromeda: Supercharging Advantage+Episode 234: The Ad Amplifier Super System For Facebook AdsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow
In this episode of the Veterinary Marketing Podcast, I'm diving deep into what it really takes to run successful Facebook (Meta) ads for your veterinary practice. Over the past decade, I've managed millions of dollars in ad spend for local businesses, and I've seen firsthand how tricky Meta ads can be for vets. Unlike e-commerce, where you can track every sale, veterinary services have a much more complex path from ad click to booked appointment. That's why I'm breaking down the real-world strategies, common pitfalls, and proven tactics that actually work—so you don't waste your budget or your time. We'll start by talking about why Meta ads are uniquely challenging for veterinary practices, especially when it comes to tracking results and building the right marketing infrastructure. I'll share why organic content is absolutely essential before you ever spend a dollar on ads, and how to use Facebook and Instagram as top-of-funnel platforms to build awareness and nurture potential clients. We'll also cover the impact of iOS 14 privacy changes, how to set up tracking properly, and when Facebook ads are (and aren't) a good fit for your practice. Plus, I'll walk you through audience targeting, creative strategies, budgeting, and the importance of testing and iterating your campaigns. To bring it all together, I'll share real-world success stories from practices that have launched grand openings, promoted events, and introduced new services using Meta ads. We'll also talk about the long-term growth strategies you need—like CRM integration, email nurturing, and retargeting—to turn leads into loyal clients. By the end of this episode, you'll have a clear roadmap for using Facebook and Instagram ads effectively, with actionable steps you can start implementing right away. Whether you're just getting started or looking to take your ad campaigns to the next level, this episode is packed with insights to help your veterinary practice grow.
Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Paul Ostwald, Gründer von Morning Crunch, nimmt dich mit zu den Basics für den Aufbau eines erfolgreichen Newsletter-Business. Mit über 100.000 Abonnenten in sechs verschiedenen Formaten teilt Paul, wie sie die ersten Leser gewannen, warum Meta-Ads als Akquise-Kanal funktionieren und wie man durch Referral-Marketing treue Leser gewinnt. Was du lernst: Wie du zwischen Nischen- und personengebundenem Newsletter entscheidest Warum Meta-Ads für 3-4€ pro Subscriber funktionieren können Die Bedeutung von Referral-Marketing für loyale Leser Wie du deinen eigenen Newsletter-Stil entwickelst ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery Mehr zu Paul: LinkedIn: https://www.linkedin.com/in/paul-ostwald-55607a12a/ Website: https://www.morningcrunch.de/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/
Meta's algorithm isn't just evolving—it's outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment.In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outdated “hacks.”You'll learn:How this structure is helping the brands scale easily and profitablyWhy Meta rewards volume + variety (and how to structure your testing to match)Why you don't need 10+ different campaigns to scale to $1,000/day in spendIf you've ever wondered how to turn testing chaos into a predictable, scalable ad system—this is your blueprint.You can grab the full course here.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |
This week on the Business Witch, we're getting real about Meta ads with Frannie Coggeshall, founder of Elevate Her Marketing. As a seasoned expert who has been navigating the ad world since 2014, Frannie helps women scale their online businesses with strategic Facebook and Instagram advertising.This episode covers why Instagram is now a pay-to-play platform, the necessity of a proven organic strategy before investing in ads, and how to use data to strengthen your sales funnel without taking it personally. Connect with Frannie: - Website- InstagramBusiness Witch The Course: - This episode is brought to you by Business Witch The CourseAdditional Resources:- Learn about working with me and subscribe for business tips.- Apply to be a 1:1 client.- Follow me on Instagram!
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Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Book an evolution call with Deborah https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Struggling to make your social media work for your dance studio? In this powerful episode, Deborah Laws is joined by social media strategist and former studio owner Sally Prendergast from Dance Studio Marketing. Together, they break down the secrets of social media success, reveal the biggest changes in paid ads (including how AI now drives targeting), and explain why organic engagement is far from dead.From rainbow marketing to customer lifetime value, Sally shares her expert insight on how to make your content stand out, how much budget you really need, and what kind of content converts followers into paying students.If you've ever felt lost in the world of Meta Ads, struggled with low engagement, or simply don't know where to start—this is your go-to guide.Deborah & Sally cover:Why mindset is the key to marketing successHow much time you should spend on marketingOrganic strategies that still work in 2025How AI has changed Meta ads—and what to do about itWhat makes great ad visuals vs. what you might think is greatTesting, data, and finding what actually worksPractical ways to increase engagement on a tight budgetWhy your business page looks like a ghost town—and how to fix itWhether you're ready to outsource your ads or go DIY with confidence, this episode is packed with actionable advice.You can find out more about Sally and how you can work with her to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/Thank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah's sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - https://dancebusinesslab.com/memberships/sparksIgnite membership - https://dancebusinesslab.com/memberships/igniteIlluminate membership - https://dancebusinesslab.com/memberships/illuminateIf you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by Creative Content Studio
Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight.In this episode of Growth Masterminds, host John Koetsier sits down with Owen Farmer from Dynamic Apps to explore the world of app development and marketing. Owen shares his journey of creating apps since the age of 13, and the success story of his popular vocabulary app, Word Power. We talk about the importance of marketing measurement platforms (MMPs) like Singular, the critical role of creative in Meta ads, and the strategies behind effective paid marketing campaigns. Owen also discusses his transition from organic growth to leveraging Apple Search Ads and Meta ads, as well as his decision to adopt a subscription model. This episode offers valuable insights for both new and experienced app developers and marketers, highlighting the importance of focus, user expectations, and aligning product development with marketing strategies.00:00 Do you really need an MMP?01:46 Owen's Journey: From Timer App to Vocab Success04:59 Marketing Strategies: From Organic to Paid06:15 The Role of Meta Ads and Campaign Optimization08:22 Subscription Models and Monetization15:34 Balancing Product Development and Marketing20:51 The Importance of Focus and Product-Market Fit22:50 Conclusion and Final Thoughts
I'm here today with Benji & Miriam Salar of Salar Media. They are a photo/video duo team who have been in my coaching program, the Business Blueprint. They have had a very particular journey especially incorporating paid ads into their marketing ecosystem. Let's get into it and hear from them!✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!✍️ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)⭐️Join the Waitlist for Nathan's Signature Coaching Program:THE BUSINESS BLUEPRINT⭐️
In this episode, Kendra tackles one of the most common questions from online coaches: Which social media platform is best?She breaks down the major platforms, the kind of content that performs well on each, and how to know if it's actually worth your time.You'll also hear her philosophy on why choosing just one or two platforms is often the smartest (and most sustainable) strategy for growth.In this episode we cover:Platform Analysis & Recommendations for CoachesOverall Strategic Recommendations (02:43)Content Creation Insights (07:30)Platform-Specific Data Points (17:35) Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
Send us a textLet's be honest… writing ad copy that actually converts? It's one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick.This week on Marketing Espresso, I'm joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising.We're diving into the juicy stuff:What makes ad copy different from your everyday postsHow to write hooks that actually stop the scroll And why your ad's only job is to get the click, not sell the whole storyEvelina shares how she helps brands find the actual words their audience is using (think: Reddit rabbit holes and review deep dives), so the copy speaks human, not fluff.You'll walk away with:A clear understanding of what separates ad copy from everything elseThe power of a strong hook and how to write oneHow to avoid clickbait while still grabbing attentionThe role of your landing page in converting cold trafficTips on what to test with video vs still imagesIt's an episode packed with insights and practical steps. If you're currently running ads - or thinking about starting - this is one to pop on your walk or listen to with a notebook handy.Let me know what you think, and as always, feel free to reach out with your questions.About EvelinaEvelina Kaganovitch is a copywriter and email strategist who blends creative flair with proven frameworks to write high-performing campaigns for brands around the world. With roots in the USSR, Germany, and Australia - and a lifelong obsession with Vogue covers and storytelling, she's turned her childhood love of fashion and words into a global copy career.She's written for 50+ fashion and lifestyle brands, from Amazon and SumUp to indie labels like Luna&Sun, helping them turn their brand voice into magnetic, personality-packed copy. Evelina's background spans fashion design, UX, and digital marketing, and her work consistently outperforms industry benchmarks (with 64% open rates, 5% CTRs), and a whole lot of weird 3 a.m. ideas that actually work.Now raising a daughter while running her business on her terms, Evelina's known for making complex marketing strategies feel simple, fun, and wildly effective. CONTACT DETAILS & LINKSWebsite: www.evelinakreative.com LinkedIn: https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreativeDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
Thinking about running ads for your online store but not sure if you're ready? In this episode, I'm sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads. This isn't about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it's worth starting and how to test small budgets without wasting money. We cover: Why a 1% conversion rate is a key benchmark before running ads The biggest mistakes founders make when jumping in too soon Why creative and messaging do the heavy lifting in 2025 How to test ads smartly (even on a $10/day budget) A clever way to boost Instagram followers cheaply and effectively How your organic content and socials impact ad performance If you've been feeling unsure about when to start with Meta Ads, this episode will give you clarity and confidence. Want to connect? Visit my website for more resources: jodieminto.com Find me on Instagram: @jodieminto Ready to confidently set up your first high-converting ad campaign? ✨ My totally updated One Ad Wonder mini-course will walk you through creating, setting up and installing your hero ad system that drives traffic and sales on autopilot (in just 90 minutes). Enrol now and get instant access: Links & resources:
Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Envoyez-moi un message.Automatiser sa stratégie créa, c'est possible.Et dans cette vidéo, on vous montre exactement comment on fait ça en agence en 2025.Grâce à un process bien rodé et à l'intelligence artificielle (ChatGPT, Atria, etc.), on a réussi à structurer chaque étape : recherche, briefing, production, analyse. Résultat : plus de volume, plus de qualité, et surtout… moins de perte de temps.Que vous soyez annonceur, media buyer ou créatif, ce process peut complètement changer votre façon de travailler.Pour retrouvez l'épisode sur Youtube, c'est ici
Ready to finally hit publish on that Facebook ad you've been scared to run? Facebook Ad strategist Jana Bishop joins us to make paid ads feel accessible. We explore how creatives and online business owners can start testing ads for just $1 a day, why warm audiences should be your first target, and how to know if your offer is ready for paid promotion. Find It Quickly00:28 - Meet Jana Bishop01:31 - Jana's Journey into Ads03:54 - The Power of Ads and Organic Marketing07:54 - Getting Started with Ads: Tips and Strategies14:30 - Understanding Audiences: Cold vs. Warm21:24 - Crafting Effective Ad Copy for Different Audiences24:15 - The Importance of Testing in Ad Campaigns25:45 - Understanding the Importance of Creative and Copy in Ads26:12 - Setting Up and Testing Traffic Campaigns27:13 - Analyzing Ad Performance and Metrics28:17 - Clarifying Traffic vs. Sales Campaigns30:56 - The Role of Organic Sales in Ad Success33:10 - Ads for High-Ticket vs. Low-Ticket Offers36:22 - The Power of Retargeting and Email MarketingMentioned in this Episodecreativeeducatorconference.comConnect with Janajanabishop.cominstagram.com/thejanabishop
Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Denkst du, deine CACs bleiben beim Skalierung stabil? Falsch gedacht! In dieser Episode von ECOM SECRETS enthüllen wir, warum viele Gründer im Dunkeln tappen und wie du vermeidest, deine Skalierung zu sabotieren. Erlebe konkrete Insights, die dir helfen, dein Geschäft sofort zu transformieren – bleib bis zum Ende dran! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.
Ryan Sullivan is a rapper, producer, and podcast growth agency that is looking to run Meta Ads to get clients on demand. Here is how I would run a simple series of video ads to get high ticket clients for his DFY podcast management offer.Ryan's Instagram: https://www.instagram.com/sullybop/Podcast Principles: https://www.instagram.com/podcastprinciples/Banter with BillyDive into real, unfiltered conversations with marketing leaders, minus the BS.Listen on: Apple Podcasts Spotify Ruthless Truth--Episode 10: Steve Jobs, the iPhone and Me...The Untold StoryIs an opinion platform hosted by Marvin “Truth” Davis. My life and career...Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//After selling Supply Razors and stepping away from eCommerce, Patrick Coddou thought he was done building. But two years later, he's back—and joining AJF Growth. In this episode, Patrick and Andrew Faris dive deep into what happens after an exit, the draw of meaningful work, and how they're scaling an agency with process, people, and purpose.You'll hear them unpack:- Why “infinite freedom” isn't the end goal after all- The shift from founder-led chaos to operational excellence- How EOS and offshore talent create leverage- What makes a creative service not just good—but scalable- And how AI is changing how teams build and deliver at volumeThis is a rare, behind-the-scenes look at what it takes to evolve from founder to builder—again—with a clear philosophy on work, life, and growth.//CHAPTER TITLES:00:02:35 - Why Go Back To Working In E-Commerce00:06:01 - The 4 Hour Work Week Doesn't Equal Freedom00:08:43 - Goals For AJF Growth00:15:37 - Growing An Agency00:27:19 - Offshore Talent In Philippines00:46:52 - Why Can Agency's Experience A Bad Turn//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
Envoyez-moi un message.
RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//If you run a large eCommerce brand, you've likely faced it: the dreaded Meta ads breakdown. One week you're scaling efficiently, the next—your RoAS tanks, CPAs spike, and panic sets in. In this episode, Andrew walks through eight tactical steps to triage and fix a broken Meta ads account—based on real-world experience managing millions in ad spend.You'll learn:- How to immediately identify whether it's a technical issue or strategic breakdown- Why small sample size volatility may be misleading your decisions- How to communicate clearly with your team or agency when everything's on fire- Why assuming “you're the problem” can actually give you the most control- How to cut losses fast with the “Don't Spend Bad Money” principle- When and how to rebuild creative from scratch—and why weird might winThis is a practical, high-urgency playbook for brand operators, marketers, and agency leads who need to stabilize performance and return to profitable growth.Whether you're in the thick of a platform shift, reeling from iOS changes, or just trying to keep performance consistent, this episode will help you keep a steady hand on the wheel—and make smarter, faster decisions. //CHAPTER TITLES:00:00:56 - How To Fix Broken Ad Accounts00:03:20 - Short Term vs. Long Term Problems00:09:43 - Daily Volatility In Meta Ads00:16:26 - Stop Bleeding Money00:22:11 - Communication With Brand Partner00:23:10 - Eliminate Options In Your Ads00:25:47 - Remain Calm During Fires//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
New season, new mailbag. Nik's got your questions and answers. We're kicking off the new season with a listener Q&A straight from the Limited Supply Slack community. Nik tackles your biggest questions on all things ecom, retail, and growth, like: – How to successfully transition from DTC to retail – The smartest ways to create content that actually drives in-store sales – Where to find great marketing talent (Hint: it's not LinkedIn or Upwork) – What to do when your Meta ads are getting clicks, but no conversions – How much budget to allocate for testing new channels – Winning strategies for apparel brands – Creative (and not-so-creative) ways to get press and boost social proof Plus, just how important is quality content? It's EVERYTHING. Nik shares how it can make or break your brand. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in seconds — ChatGPT can act like your own virtual marketing assistant.Each tip is practical, easy to implement, and designed for busy marketing directors looking to stretch their resources and drive real results. Plus, Jeremy includes links to companion YouTube videos so you can see these prompts in action.
App Masters - App Marketing & App Store Optimization with Steve P. Young
In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you.
PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
Brennan Haelig of www.jumpstartroi.com is the CEO and Founder of Jump Start ROI - a marketing agency that helps business owners find and attract their perfect leads and turn them into paying customers. This includes Done-For-You advertising across Facebook, Instagram, Google, YouTube, LinkedIn and TikTok. Plus, they help with your website [...] The post PBX624: Brennan Haelig – The Photographer's Guide to Meta Ads That Actually Work (and Don't Cost a Fortune) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
Premium Members, click here to access this interview in the premium area Brennan Haelig of www.jumpstartroi.com is the CEO and Founder of Jump Start ROI - a marketing agency that helps business owners find and attract their perfect leads and turn them into paying customers. This includes Done-For-You advertising across Facebook, Instagram, Google, [...] The post 624: Brennan Haelig – The Photographer's Guide to Meta Ads That Actually Work (and Don't Cost a Fortune) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO UTILIZE META ADS FOR YOUR PHYSICAL PRODUCT BASED BUSINESSJoining me today is Meta Ads Specialist and former founder of iland co., Jodie Minto. With over 20 years in business and a seven-figure brand exit under her belt, Jodie breaks down how physical product brands can leverage Meta ads without wasting money or time.In this episode, we cover:How to begin using Meta ads with a limited budgetBest practices for optimizing your campaignsUsing Meta ads to grow your audience and your salesMistakes to avoid when scaling ad spendWhether you're airing your first ad or looking to improve your ROI, this episode gives you real tactics to use today and avoid rookie mistakes.Jodie Minto is an award-winning business coach, podcast host, and former founder of the internationally recognised fashion brand, iland co. With over 20 years in business and more than a decade of hands-on experience in fashion and online retail, Jodie built iland co. from a local market stall into a seven-figure global brand, before successfully selling the business in 2023.Based in Sydney, Australia, Jodie now supports ambitious fashion and lifestyle brand founders through her mastermind, online courses, and private coaching, helping them build profitable, sustainable e-commerce businesses that support their lives, not consume them.She's a certified Digital Marketer, Meta Ads Specialist, and Life Coach. Jodie is also the host of Online Store Success, one of Australia's Top 30 Marketing Podcasts, where she shares practical strategies and real-world insights to help product-based business owners.TOPICS WE DISCUSS: Meta Ads Strategy, E-commerce Advertising, Small Budget Ad Tips, Physical Product Marketing, Paid Social Media CampaignsJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
Scott weighs in on whether you're just paying for bots when you advertise on Meta. He then shares advice on how to grow in marketing without going back to school. Finally, Scott compares how the left and right use podcasting to sell ideas. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Meta's making a major shift—and it's about to change how ads work on their platforms in a big way If you've ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don't recommend it unless you're trained to do it)… You are responsible for writing the copy that gives the ads the best chance to drive results. On this episode of the Build Your Copywriting Business podcast, we're breaking down Meta's phase-out of detailed audience targeting—and what it means for you as a copywriter. No need to hit the panic button, just the “listen” or “watch” button. We'll tell you exactly what you need to know to stay ahead and keep delivering for your clients. --------------- Mentioned in the Episode Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience Related Links Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research --------------- Get Free Copywriting Training here
Meta Ads are evolving—and if you're still clinging to Advantage+ Shopping campaigns, you're already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta's new Advantage+ Sales Campaigns, breaking down what's working right now in the face of Meta's June 25th switchover. You'll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it's the future. Whether you're running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta's automation curve. Plus, discover how John's 3-month test is outperforming traditional structures—and how you can apply it today.Chapters:00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)00:00:34 - Why This Episode Might Just Blow Your Mind00:00:51 - The Underdog Ad Account That Surprised Everyone00:01:20 - What You Really Need to Know About Advantage+ Sales00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?00:03:36 - Enter John Moran: The Ad Scientist in Flannel00:05:32 - The Death of Advantage+ Shopping (and What's Replacing It)00:07:09 - The $4M Test: Here's What Actually Worked00:13:59 - Cracking the Code on Creative + Targeting Combos00:21:02 - Scaling Smart: What the Data's REALLY Telling Us00:31:48 - Raw, Real, and Revolutionary Marketing Tactics00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash00:33:44 - Ask Us Anything: Let's Get Tactical00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)00:35:22 - Why Creative Isn't Just King — It's the Whole Kingdom00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond00:46:40 - Campaign Surgery: What to Fix, What to Ditch00:59:54 - Wrap-Up, Resources, and What to Do NextLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off