Podcast appearances and mentions of meta ads

Send us a textMeta's algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they're taking to unlock the next wave of growth.Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.Key Takeaways:You're not scaling if your daily frequency > 1.15Custom conversions can retrain your pixel without losing historical dataSegmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changerTop-of-funnel campaigns need diversity in touchpoints, not just reachTimestamps00:00 – Intro & The Facebook Ads Ceiling Problem00:45 – RV SnapPad Origin & Premium Market Entry02:53 – Problem: Saturated Audience on Meta04:17 – Annual Ad Spend & Audience Reach Limits07:00 – Frequency as a Scaling Signal (Charlie T Hack)09:00 – Fix: Flex Ads + Advantage+ Campaigns10:22 – Audience Saturation Diagnosis via Frequency14:00 – The 25+ Touchpoint Rule for Conversion15:45 – Custom Conversions for Persona Segmentation18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.19:59 – Keep Winning Ads Running + Add New OnesGuest info:Linkedin: linkedin.com/in/kent-wilson-35ba236 Website: https://rvsnappad.com/ Kent Wilson(COO) of RV SnapPad— Revolutionized the RV accessory market with its innovative permanent jack pads.— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night?In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You'll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.//CHAPTER TITLES:00.34 - How Performance Changes Daily With Meta Ads3:15 - What You Think About Your Ads Is Wrong5:38 - Poker Hand Analogy21:10 - 20 Sided Die Analogy37:00 - Creative Ad Testing In Your Account// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertising

Confused about Facebook and Instagram ads? You're not alone — and this episode is your shortcut to clarity. Katie shares a sneak peek of one of our most popular #GetSocialSmart Academy trainings: Meta Ads, Right Time, Right Strategy, featuring guest expert Annalisa Povlock

In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client revenue. Together, they explore how Rafal has achieved results like turning $1,600 in ad spend into $10,000 in revenue within just three months, and how his clients have scaled from $50K to $100K revenue while maintaining the same ad budgets. The conversation dives into why most businesses are leaving money on the table by relying too heavily on AI-driven campaigns like Google Performance Max or Meta’s automated systems, and what can be done instead to take back control. This conversation delves into the key aspects of scaling online businesses through performance marketing, including: ✔️ Why “set and forget” ad strategies fail in today’s market✔️ How Rafal retargets audiences efficiently across platforms with minimal spend✔️ What types of e-commerce and B2B businesses are seeing the biggest gains✔️ How SEO and link building enhance paid ad results for sustainable growth✔️ What traditional agencies get wrong—and how to avoid wasting budget Whether running an e-commerce store, SaaS platform, or media brand, this episode offers highly actionable insights for anyone ready to maximize their ROI and take a smarter approach to digital marketing. Tune in to discover how top-performing businesses are scaling revenue without spending more. Episode Highlights 02:30 How Rafal scaled a client from $50K to $100K with no extra ad spend 06:12 Why most people waste money on ads 09:55 The problem with traditional ad agencies 16:45 Meta vs. Google Ads – when to use each platform 20:03 Retargeting strategy that works 23:38 Why B2B businesses need to stop avoiding digital ads 25:00 Landing pages that convert Key Takeaways ➥ Doubling revenue without increasing ad spend is possible with better campaign structure, targeting, and creative testing. ➥ Meta Ads are powerful for generating demand and awareness, while Google Ads capture high-intent users ready to buy — using both is key to full-funnel success. ➥ Strategic retargeting based on user behavior (video views, cart activity, site visits) increases conversions and lowers cost per acquisition. ➥ Avoid cookie-cutter agency solutions — brands need custom strategies, data-driven decisions, and ongoing performance reviews to scale effectively. ➥ Ads that educate and build trust (rather than hard-sell) perform better in today’s market, leading to stronger customer relationships. ➥ Simplicity in messaging and funnel design boosts conversion; don’t overcomplicate the user journey from ad to purchase. About The Rafal Chomsky Rafal Chomsky specializations include deep SEO knowledge, Meta & Google ads marketing, whilst also running a team of highly successful marketers who’ve made millions for their clients through the campaigns they’ve run. Connect with Rafal Chomsky ➥ https://buyingonlinebusinesses.com/ads-services/ Resource Links ➥ https://buyingonlinebusinesses.com/ads-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I'm sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them. The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!). How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend. The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth. Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away. Ready to dive deeper and get personalised support? Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub. Links mentioned in this episode: View the episode page here: https://www.jodieminto.com/podcast Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa Thanks for listening! Jodie

In this episode of the Self-Publishing with ALLi Member Q&A podcast, host Michael La Ronn discusses whether there are effective alternatives to Amazon and Meta ads for authors who want to reach readers but are reluctant to support those platforms. Other questions include: Is Nielsen's Enhanced Services an effective marketing tool for authors? Has anyone experienced product availability issues with BookVault? Do ALLi members get discounts on public liability insurance for book fairs? How do legal and tax issues differ for sole traders and limited companies in the US and UK? What's the best place within ALLi to find marketing support for a debut novel? Does ALLi offer a standard copyright page template or guidance? And More! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

Episode 150: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the things we hear all the time from coaches is that they just want the marketing stuff done for them. They just want to be able to focus on their zone of genius and be a coach and not have to worry about the business side of things.Unfortunately, trying to hire out the marketing side of your business (rather than learn it yourself) can be very costly, which was the case for today's guest.In this episode, Carrie Lupoli tells us her story of how she nearly went out of business by trying to hire others to do her marketing, and how she turned things around within a few months by taking charge, learning how to run low-budget ads, and returning an insane 900% return on ad spend.About Carrie Lupoli: Carrie  is a dynamic entrepreneur, certified nutritionist, and award-winning behavior specialist with a proven track record of founding and leading successful seven-figure businesses. She founded Disruptive Nutrition, a company dedicated to supporting families on their health journeys, and it now employs over 40 women.Carrie also teamed up with celebrity nutritionist Mark Macdonald to educate consumers on a holistic approach to wellness. Together, they certify and support health professionals with PFC3, offer a clean supplement line designed to "fill the gaps" in nutrition, and co-hosted Food Freedom, the #1 most-watched nutrition show on Brinx.tv.Carrie holds a Bachelor's of Science, two Master's degrees, and certifications from the International Board of Nutrition and Fitness Coaching. She is a founding board member of the International Coaching Academy of Nutrition and trains health professionals to teach these concepts to their clients. Prior to entering the health and wellness space, Carrie spent nearly a decade as a teacher and founded the largest educational consulting firm in Singapore.Carrie has been featured on major news outlets like the TODAY Show, ABC, NBC, and Fox, contributing her expertise on entrepreneurship, female leadership, and sustainable health solutions. She is the host of Diet Disruptors, an Apple Top 100 Health & Wellness podcast.Connect with Carrie: Follow Carrie on Instagram at @carrie_lupoli. Contact Carrie via her website at https://www.carrielupoli.com. Listen to the Diet Disruptors podcast: https://www.carrielupoli.com/podcastGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Wie schafft es ein Branchenprofi mit 11 Jahren Meta-Erfahrung, Marken wie Uniqlo und RedBull zum Erfolg zu führen? In dieser Episode von ECOM SECRETS enthüllt Chris Erthel seine geheimen Strategien und die essenziellen Fehler, die du vermeiden musst. Bleib dran – das könnte dein nächster Wachstumsschritt sein. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 40 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta's new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and vectors to Advantage+ campaigns and creative testing, this is the update your ad strategy needs.Whether you're running Facebook ads yourself or just trying to understand what your agency's talking about, this episode gives you the clarity—and tactics—to keep up.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks & Resources:Free Resource: Creative Angle Questions + Testing FrameworkKurt Bullock: @KurtBullock on TwitterProduce Dept: https://www.producedept.coKurt Elster: https://kurtelster.comMeta Ads Manager: https://www.facebook.com/business/tools/ads-managerShopify Meta Channel: https://www.shopify.com/facebook-instagramWork with Kurt:Apply to work with Kurt: https://ethercycle.com/applyJoin the newsletter: https://kurtelster.com

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes Mark Chapman, President of The I Do Society, for a deep dive into advertising strategies designed specifically for the wedding industry. Mark shares his evolution from wedding photographer to advertising strategist, revealing how a deep understanding of couples' behavior and the wedding market's nuances is key to successful marketing.Mark unpacks the power of Google Ads, the influence of social platforms like Meta and TikTok, and the critical role of demographic targeting. He also explains the importance of transparent pricing and the high ROI of well-executed retargeting campaigns. He is passionate about helping wedding venue owners elevate their marketing game and attract the right clients.About Our Guest: Mark Chapman is the President of The I Do Society, a leading authority on advertising within the wedding industry. His journey began with his family's wedding photography business, where he faced challenges in attracting quality leads. A friend's success with Google Ads inspired him to explore digital advertising, leading to significant improvements in client engagement. This experience ignited his passion for helping other wedding professionals achieve similar success.Mark's expertise encompasses Google Ads, Meta Ads, and TikTok Ads, focusing on strategies that effectively reach and convert ideal couples. Under his leadership, The I Do Society has become a trusted partner for wedding businesses seeking to enhance their advertising efforts. Mark is also a sought-after speaker and educator, sharing his insights at industry events and webinars.Find Him Here: Website: https://theidosociety.com/Instagram: https://www.instagram.com/theidosociety/Facebook: https://www.facebook.com/theidosociety/YouTube: https://www.youtube.com/@TheIDoSocietyTikTok: https://www.tiktok.com/@theidosocietyLinkedIn: https://www.linkedin.com/company/theidosociety

Hast du dich jemals gefragt, wie eine einzige Anzeige über drei Millionen Euro einbringen kann? In dieser Episode von „ECOM SECRETS“ enthüllen wir die Geheimnisse hinter einer bahnbrechenden Kampagne, die alles verändert hat. Bereite dich darauf vor, deinen Blick auf Werbung komplett zu transformieren – denn der Schlüssel zum Erfolg liegt direkt vor dir. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

If your Meta Ads have been underperforming for months, you're not alone. February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something's shifted. In May, we've seen a dramatic turnaround, some clients are getting the best results they've seen in six months. And it's not just luck. Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven't. And that's exactly what we're diving into in today's episode. Inside this episode, I'll walk you through: What's changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns Why only some accounts have been affected so far (and what to look for) What's different with the new campaign structure, more control, more automation, and fewer manual options Why detailed targeting, custom audiences and retargeting are fading fast What to do now to make sure your ads stay profitable as Meta continues to evolve If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward.

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Running ads on platforms like Facebook and Instagram can feel like throwing money into a void, especially when the results don't match the effort. Many entrepreneurs are stuck using the same old strategies without realizing what actually drives conversions. The online marketing space is crowded, and without the right approach, your ads will just blend in with everything else. Learning from someone who's navigated those waters and knows how to get real results can change everything, turning wasted spend into solid growth. Ben Heath is a digital advertising expert and founder of Heath Media, specializing in meta advertising. With over 354,000 YouTube subscribers and nearly 1,000 videos, he's a top authority in Facebook and Instagram ads. His agency manages campaigns for businesses of all sizes, from local services to global e-commerce. Today, he discusses the role of personal branding in digital marketing, shares tips for growing a successful YouTube channel, and clarifies common misconceptions businesses have about meta advertising. Stay tuned! Resources: The Most Sought After Digital Advertising Agency In The UK Follow Ben Heath on Facebook Connect with Ben Heath on LinkedIn Subscribe to Ben Heath on YouTube

Meta ads are a powerful way to find new customers and make more sales for businesses. However, many people are confused about one basic thing: what do you actually get when you spend money on these ads? In this episode, Adam Stott explains how Meta ads can help your business grow. With over ten years of experience, Adam shows how advertising on social media, especially Meta ads, can help you find more customers and increase sales. He explains common mistakes people make with Meta ads and shares helpful tips for business owners who want to get better results from their advertising. Understand that purchasing Meta ads is equivalent to buying "eyeballs," or impressions, not immediate leads or sales. Choosing the right ad objective is crucial; ensure alignment between target audience and desired action. Create "low friction offers" to seamlessly transition prospects from initial interest to active engagement. Prioritise rapid response to leads to move them from cold inquiries to warm prospects effectively. Nurturing the relationship with potential customers through various channels is essential for successful conversions. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adam's website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Coaches, consultants, and business owners - lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://3daybrandbuilderworkshop.com/start-here?el=Pod

Wusstest du, dass dieses Unternehmen mit 90 Millionen Jahresumsatz fast in der Unsichtbarkeit operiert? In dieser Episode von ECOM SECRETS enthüllen wir die geheimen Strategien, die hinter ihrem Erfolg stecken. Bleib dran, um zu erfahren, warum du diese Taktiken nicht ignorieren kannst. Ist dein Geschäft bereit für den nächsten Schritt? --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Are Meta ads worth the investment? In this episode, we explore the best practices for running profitable campaigns on Facebook and Instagram in 2025. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

www.ecomhouse.com/ai Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what's really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you'll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you're a business owner, CMO, or media buyer navigating Meta's new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.Chapters:00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew00:00:58 – The Announcement That Shook Ad Agencies Worldwide00:03:08 – John Moran's Million-Dollar Test Lab Drops Game-Changing Intel00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro00:05:28 – Meta Just Moved the Goalposts — Here's What That Means for Your Sales00:08:21 – If You're Still Running Ads the Old Way... You're Already Losing00:09:03 – What 7-Figure Testing Reveals About Meta's Algorithmic Shift00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS00:15:57 – This CAPI Tactic Could Be the Attribution Fix You've Been Begging For00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly00:33:38 – The Disappearing Manual Button: What Meta Isn't Telling You00:34:34 – The New Blueprint for Building Future-Proof Campaigns00:36:14 – Budget Allocation Tactics That Survive Meta's Latest Chaos00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise00:51:07 – What Real Creative Testing Looks Like (Hint: It's Not What You Think)00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph's No-BS AdviceLINKS AND RESOURCES:Episode 691: The MAJOR Meta Advantage+ Changes You Must KnowMeta Advantage + Breaking News! | Tier 11 Live! - EP037Get Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.Key insights you'll learn:Why balancing branded and UGC-style content is critical for a healthy ad account.How underutilized founder stories are hurting DTC brand performance.Why too much "random" content without strategy will plateau your growth.The critical importance of platform-specific editing and quick hooks.Why brand storytelling IS performance marketing in today's DTC landscape.Takeaways for DTC founders and marketers:Start developing founder-driven content early — it scales with you.Build ads with both sales and brand identity in mind.Shorten your videos and frontload product clarity immediately.Always edit for placement — losing attention is losing money.Invest in building soul and identity into your ad library, not just clickbait.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 Common Creative Mistakes in Meta Ads02:10 Why Limited Creative Range Hurts Performance04:30 The Power of a Strong Founder Story07:00 Why Too Much Random Content Backfires09:20 Stop Using Long, Low-Impact Video Ads11:40 Editing for Specific Ad Placements is Non-Negotiable14:30 Why Soulless Ad Libraries Kill Your Brand17:00 Brand vs. Performance? They're the SameHashtags:#MetaAdsTips #DTCMarketing #PerformanceCreative #FacebookAdsStrategy #DigitalAdvertising #CreativeStrategy #MarketingMistakes #FoundersStory #BrandMarketing #MediaBuying Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

www.ecomhouse.com Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Nik's continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.  Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it's time to position what you're selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish.  Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who's leveraging UGC and Instagram comments right on their front page.  And, it's best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are.  Prescient AI is the world's smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Wed, 30 Apr 2025 04:00:00 +0000 https://www.adsventure.de/podcast/ 1789f977e2fdd7eac120db9fedace6df In der heutigen Folge des Performance Playbook Podcasts spricht Florian über eine neue Integration zwischen dem Meta Werbeanzeigenmanager und Google Analytics 4. Einen ausführlichen Blogartikel zum Thema Conversion-Tracking von Facebook Ads vs. Google Analytics findest du hier: https://www.adsventure.de/facebook-ads-google-analytics/ ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 147 full no F

Jon-Mark "JM" Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while preserving its artisanal roots.Driven by the belief that lasting brands are built on quality and meaningful customer connections, JM has led La Matera through a new chapter of growth, refining its identity, strengthening its supply chain, and balancing digital expansion with a commitment to craftsmanship. Under his leadership, La Matera continues to deliver timeless products that honor tradition while thriving in a modern DTC landscape.In This Conversation We Discuss:[00:42] Intro[01:09] Building networks through unexpected paths[04:37] Finding hidden value in early teams[05:18] Building momentum with new platforms[06:50] Learning supply chain under real pressure[09:35] Choosing brands with personal connection[12:15] Episode Sponsors: Electric Eye, Snowball & Portless[16:18] Balancing trust and strategy with sellers[17:48] Answering every deal email immediately[18:40] Backing deals with personal guarantees[20:29] Buying businesses to create opportunities[21:39] Rebuilding brand soul through founder voice[25:20] Tapping networks to solve real problems[27:20] Choosing tenacity over easy winsResources:Subscribe to Honest Ecommerce on YoutubeCollection of meticulously handcrafted leather belts and accessories lamaterashop.com/Follow Jon-Mark Craddock linkedin.com/in/jonmarkcraddockSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What happens when you follow your gut, not a roadmap? For Heintze Malack—known to her friends and followers as Heinz—entrepreneurship didn't start with a business degree or a polished pitch deck. It started with paper boats and a big imagination. Now the founder of the fashion brand The Twentieth, Heinz has built a business from scratch by turning scrolls into sales and ideas into brands. Through smart content, bold storytelling, and Meta Ads that actually work, she's crafted a community-powered brand with viral moments and sold-out launches, all without following a script. In this new episode of The Rising Tide Startups, we sit down with Heinzte to talk about taking chances on things without guaranteeing they'll work. Heinz shares how faith, curiosity, and emotion have guided every leap, from a spontaneous three-month trip that turned into a permanent move to launching a brand without investors or industry connections. She talks TikTok virality, launching campaigns that convert, and the art of balancing remote work with her dream of opening a community bakery. This episode is full of laughter, life lessons, and honest reflections on impostor syndrome, grit, and staying creative even when things feel uncertain. Whether you're a founder, a dreamer, or somewhere in between, Heinz's story will remind you that it's okay to start before you feel ready and that purpose often shows up when you least expect it. Key Takeaways: Entrepreneurial spirit often shows up early. Childhood moments of creativity and initiative can reveal a future in business. Bold moves create momentum. Taking risks before you're fully ready often leads to the biggest breakthroughs. Career pivots start with curiosity. New passions emerge when you step into unfamiliar tasks and stay open to change. Authentic storytelling builds connection. People relate more to real, behind-the-scenes journeys than to polished marketing. The best products solve your problems. If you've felt the pain point, chances are others have too. Remote businesses rely on local trust. Strong, on-the-ground partnerships are key to sustainable operations. "Start before you're ready and refine later. Waiting for perfect conditions can stall your progress. Action is what builds momentum.   Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Heintze: LinkedIn: https://www.linkedin.com/in/hcvmalack/  The Twentieth: https://www.thetwentieth.co/  Closing thought: “Success isn't about having it all planned out—it's about showing up, staying curious, and letting your story lead the way.” Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Podbrand Media - Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!  

Cem and Syed from the Venture Beyond Agency join the Affiliated podcast during ClickBank's Diamond Summit to share their story of scaling past $50M on meta, and how you can the tips they share to help you scale your campaigns as well. Cem is the Co-Founder of Venture Beyond, a performance agency specializing in the health, wellness, and beauty verticals on Meta. With over $50 million in annual ad spend under management. Venture Beyond Agency - https://www.theventurebeyond.com/ Email Cem - cem@theventurebeyond.com Email Us - affiliated@clickbank.com

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If you're copying ad sets in Meta Ads, there's one hidden setting that can hurt your results without you noticing. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I'll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You'll learn exactly what to check so Meta doesn't automatically change your targeting. I'll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta's default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works. Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Alex Cooper is the Co-Founder and CEO of AdCrate, a performance creative agency for 8 and 9 figure DTC brands. Follow Alex's (incredible!) X account at https://x.com/alexgoughcooper or go directly to https://adcrate.co to work with him.//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠//In this episode, we dive deep into the future of ad creative with Alex Cooper, one of the most forward-thinking minds in ai - driven marketing. If you're a business owner, entrepreneur, or eCommerce professional relying on meta ads to scale, this conversation is a must-watch. We explore how artificial intelligence is transforming creative strategy—where it excels, where it falls short, and how to combine high-volume testing with real, authentic content. Whether you're overwhelmed by new tools or searching for a smarter way to scale, this episode delivers clarity and actionable insight for navigating the next wave of ecommerce growth.//CHAPTER TITLES:1:47 - Blending AI w/ Ugly Ad Campaigns7:12 - How AI Can Test Mass Amounts of Your Ads16:31 - What Important Factors Go Into Understanding Your Customer22:35 - Digital Marketing AI Tools34:00 - Using AI For Strategy Research45:09 - Using AI For Creatives

Google SEO and PPC are getting more crowded—and more expensive. In this episode, we dig into why Meta ads (Facebook & Instagram) are becoming a smarter play for law firms looking to generate leads without the sky-high costs.We cover how to use creative content, targeted messaging, and audience pain points to build ad campaigns that actually convert. Plus, why fast response times and an optimized intake process are just as important as the ads themselves.If traditional search isn't working like it used to, it's time to try a different strategy. Watch now.Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/Support the show

Wed, 23 Apr 2025 04:00:00 +0000 https://www.adsventure.de/podcast/ 9c2bba9531e124a78efeb56b5b052616 In der heutigen Folge des Performance Playbook Podcasts spricht Florian darüber, worauf bei der Analyse der Performance von Social Ads im Werbeanzeigenmanager zu achten ist. ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 146 full no Florian Litterst

In this episode of Counsel Cast Chambers, we're taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined.Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms. The conversation covers the basics of setting up Meta ads, the different types of ads available, and the importance of targeting at various stages of the marketing funnel. Nikki explains how to use ads for brand awareness, lead generation, and nurturing potential clients. Additionally, the discussion emphasizes the significance of email lists and retargeting to convert leads into clients. Strategies for effectively using Meta ads at different stages of client acquisition are thoroughly explored.Nicki gives listeners actionable tips on:00:00 Introduction: Why Your Meta Ads Aren't Working00:08 Understanding Meta Ads: Facebook and Instagram00:41 Setting Up and Targeting Meta Ads01:32 Types of Meta Ads and Their Goals02:09 The Marketing Funnel Explained03:16 Aligning Ads with the Marketing Funnel03:35 Top of the Funnel: Awareness Ads04:12 Middle and Bottom of the Funnel: Lead and Conversion Ads05:10 Conclusion: Effective Ad Strategies for Service Businesses

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC brands profitably with Meta Ads, Google Ads, and Email Marketing. Explore working with them at Tegra.Co, follow Andrei at X https://x.com/andreilunev.//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠//In this episode, we explore how AI, machine learning, and manual bidding strategies are reshaping performance marketing on platforms like Meta and Google. Featuring Dr. Andre Lunev (a PhD in physics turned media buyer) and his partner Russ Galba, this conversation dives deep into how advanced data models, cost controls, and custom AI tooling are being used by elite marketers to unlock profitability at scale. If you're running high-spend ad accounts and want to understand what's next in paid media strategy, this episode delivers real-world frameworks and technical insight you won't hear anywhere else.//CHAPTER TITLES:3:00 - Why Bid Caps Is The Go To For Media Buying10:08 - Effectiveness of Manual Bids In Meta20:32 - Challenges of Reliable Bidding In Google26:10 - Helpful Tools For Digital Ads33:00 - Analyzing Google Data Trends42:00 - Do Ugly Ads Really Work?

Interested in buying ads for your business but don't know the ins and outs? I had an inspiring conversation with Kwadwo, pronounced QUĀ.jo, an expert in Facebook and Instagram ads, and host of the Art of Online Business podcast. We talked about the world of Meta ads and discussed the perfect timing for businesses to bring on an ads manager versus handling it themselves. Kwadwo shared his journey from teaching in China to thriving in Mexico, illustrating a remarkable pivot in his career due to the pandemic. His insights into the nuances of ad management, and when it makes sense to invest in professional help, provided listeners with tangible takeaways to streamline their own business strategies.What truly stood out was our discussion on the importance of crafting compelling ad content and making sure you get a good return on investment. Kwadwo emphasized the significance of effective messaging and how testing frameworks can dramatically lower lead costs. By sharing his Olympic gold medal testing framework, he illustrated a systematic approach to ad optimization, which has proven successful for many online entrepreneurs. Our conversation not only highlighted the potential of Facebook and Instagram ads but also encouraged listeners to place emphasis on the power of organic reach and engaging, authentic content as they scale their businesses.You will learn:Ad management mistakes & misconceptions - 7:40How to optimize email lead conversion - 11:44How to expand reach with Meta targeting - 15:16How to test Ad's using the Olympic Gold Medal Method - 21:22 Kim's LINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Kwadwo's LINKS:Kwadwo's Website Kwadwo's InstagramThe Art of Online Business PodcastDiscounted $1 Ad Testing Cheat Code: Learn & implement the repeatable system that can Cut Your Facebook & Instagram Lead Gen Costs In HALF & start getting leads that convert! Normally $37. Only $1 for the Exit Interview audience using the coupon KIMR. Please spread the word to your friends and leave us a rating and review on Apple Podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you still advertising like it's 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today's couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.      For more information visit: http://theidosociety.com/     Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Ralph Burns unpacks a powerful case study from Tier 11's vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.Chapters:00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers00:01:59 - Unlocking the Three Core Levers of Business Growth00:02:41 - New Customer Acquisition: Cracking the Code00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers00:04:20 - Meet the Beauty Brand That's Breaking the Mold00:05:03 - Why Data Visibility Changes Everything (NAC & NAOV Explained)00:06:19 - Real Shopify Results: 73% More New Customers00:07:12 - Understanding MER vs. NMER (And Why They Matter)00:08:05 - Why ROAS Isn't the Whole Story Anymore00:09:00 - The 22% NAOV Boost—And How It Happened00:10:08 - What's Driving the AOV Increase? Spoiler: It's Not Luck00:11:26 - Meet the Machine: How the Conversion Engine Powers Profit00:13:27 - Creative That Converts: The Secret Sauce Behind the Ads00:17:50 - Paid Traffic Tactics That Actually Work00:18:47 - Retarget Like a Pro: Smarter Custom Audiences00:20:21 - Level Up Your Audience Strategy (No Gimmicks Needed)00:20:48 - Why We Shut Off Meta's Auto-Tweaks (And You Should Too)00:22:03 - Turning Organic Wins Into Paid Performance00:24:19 - YouTube on Deck: Multi-Platform Growth Moves00:27:08 - Lead Gen Isn't Just for SaaS: Ecom Tactics You're Missing00:28:21 - Landing Pages Built to Sell (and Upsell)00:35:38 - Don't Just Sell—Engage with Transitional CTAs00:40:24 - Wrapping It Up: What's Next for This Scalable StrategyLINKS AND RESOURCES:The ONLY 3 Ways to Grow Your Business (Most Get This Wrong)5 Ways To Find Your nCAC: Part 15 Ways To Find Your NCAC - Part 2What To Know About MER (Media Efficiency Ratio)NCAC Explained: The Key Metric for Scaling Your BusinessGet Your nCAC Calculator Now!How We Track Every Click (Without Losing Data to iOS & Ad Blockers!)How to Craft the Perfect Transitional Call to Action (Lead Magnet)Tier 11 JobsPerpetual Traffic on YouTube

Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients. Courtney's focus on profits has created a boutique agency model with consistent 35% - 40% profit margins, a team she loves, and a list of clients she used to only dream about. In addition to working with clients, Courtney is passionate about sharing her agency transformation journey from a business that ran her life to a business that not only supports her life, but one she thoroughly enjoys.Connect with Courtney Here:https://www.linkedin.com/in/courtneytarrant/https://www.facebook.com/theadgirls/https://www.instagram.com/courtney.tarrant/https://theadgirls.com/Don't forget to register for our FREE LinkedIn Workshop Here:https://www.thetimetogrow.com/scale-your-business-blueprint-workshop-april2025