Podcast appearances and mentions of meta ads

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire.In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit.You'll learn:Why a 20% discount can reduce your profit far more than expectedThe real impact of Black Friday discounts on gross marginHow Google Ads and Meta Ads costs change the maths behind promotionsWhy your usual ROAS target may no longer work during Black FridayHow discount-acquired customers can impact long-term profitabilityBetter alternatives to heavy discountingHow to create Black Friday offers that protect margin while still driving salesThe 5-point checklist every Shopify brand should complete before discountingThe biggest Black Friday mistake?Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model.Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable.Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount.In this episode:(00:00) - Why 20% Off Can Destroy Your Profit(02:26) - The Black Friday Profit Maths(05:05) - Adding Google & Meta Ad Costs(07:02) - How Discounts Affect AOV & ROAS(10:11) - How to Protect Profit During Black Friday(12:33) - The Problem With Discount-Acquired Customers(15:12) - Better Alternatives to Heavy Discounts(18:24) - Rewards, Bundles & Tiered Offers(21:20) - 3 Principles for a Profitable Black Friday(22:24) - 5-Point Black Friday Profit ChecklistFollow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

What's really holding your Meta ads back right now? In this episode, our Head of Paid Media, Joey, breaks down the creative shifts, media-buying strategies, and audience-targeting fixes you need to turn declining ROAS into predictable revenue.LISTEN / SUBSCRIBESpotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd #PaidMedia #Meta #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #SocialMediaGrowth #MetaAds #Ecommerce

On this episode of the STL Bucket List Show, we sit down with Logan Ice, founder of The Growth Den — a Saint Louis-based fractional growth and demand marketing consultancy helping local businesses stop guessing and start advertising with intention.Logan first landed in Saint Louis for Washington University, but it was a $5 scalped ticket to a Cardinals-Cubs game — and a stadium-shaking Pujols walk-off grand slam — that convinced him to stay for good. After a detour to Seattle helping Varsity Tutors open a new office and years consulting for enterprise clients like Edward Jones and Centene, he built The Growth Den around a different model: instead of open-ended retainers, he embeds as a fractional head of growth, builds the tools and AI models a business needs, and then hands them the keys. In this conversation, Logan and Luke dig into the fundamentals every Saint Louis business owner should know — the difference between demand generation and demand capture, where a restaurant with a $500 budget should actually spend it, why protecting your own brand terms on Google comes before anything flashy, and the single biggest mistake he sees business owners make with their ad accounts. It's a conversation about building a business without losing your family in the process — and why, for Logan, the real ROI is never missing bedtime.They discuss: - Why a Cardinals game sealed Logan's decision to call Saint Louis home - Building The Growth Den around an embedded, fractional growth model instead of retainers - The real difference between demand generation and demand capture - Where a local restaurant should spend its first $500 in ad budget - Knowing when it's time to stop DIY-ing your marketing and bring in helpSupport the show

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He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway.Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the brand has grown every year with a 60 percent repeat customer rate, no paid ads, no Shopify Payments, and no USPS. This is what selling on hard mode actually looks like.What you'll learn:Why a product with no addictive ingredient still gets a 60% repeat rateWhere a new customer really comes from when Meta, Google, and TikTok won't run your adsWhy "alternative advertising" on age-restricted sites sent traffic that never convertedThe Sunday morning Shopify Payments shut off with no warning, and the standalone store he keeps ready for next timeHow UPS and FedEx agreed to ship after seeing lab data, and why USPS never willWhether publishing third-party lab results helps SEO (his honest answer: he can't prove it)Why Wisconsin only allows vapes from Philip Morris, Altria, and ReynoldsThe Focus Pouch story: caffeine plus lion's mane, reishi, and cordyceps, two years before caffeine pouches were a categoryVapes for dogs, the leaking device that got pulled, and what he'd tell his 2018 selfHis advice for anyone selling a restricted product: ignore the ad people, do the legwork yourselfGuest: Conrad Kurth, founder and CEO of Cyclone Pods, a nicotine-free vape and nootropic pouch brand based in Santa Monica, California. Former software engineer.Show Links:Cyclone Pods: https://cyclonepods.comEmail Conrad: conrad@cyclonepods.comSPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.15.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=9.15.26Most roofing companies run Meta ads the wrong way. They throw money at boosted posts, get no results, and conclude "Meta ads don't work for roofing."That's not advertising. That's gambling.In this episode, Joseph Hughes breaks down the exact 3-ad system Contractor Dynamics has used to help hundreds of roofing companies turn Meta ads into a predictable growth channel, including real client results like a 12x return on Meta spend and a company that grew from $2M to $7M in revenue in seven months.Key Takeaways for Contractors✔️ The 3 types of Meta ads every roofing company needs running at once✔️ Why broad targeting outperforms narrow targeting on brand awareness campaigns✔️ The landing page mistake that kills lead gen ad conversion rates✔️ Why speed to lead matters more than almost anything else in your funnel✔️ How retargeting recaptures leads you're currently losing for pennies a day✔️ Why marketing compounds over time instead of costing the same foreverTimestamps0:00 The 3-ad system behind 6-12x ROI on Meta ads1:16 Ad type 1: Brand awareness ads (and why broad targeting wins)3:34 Ad type 2: Lead generation ads (and the landing page mistake)5:45 Ad type 3: Retargeting ads (the low-hanging fruit most roofers miss)7:50 What makes this system actually work: optimization, tracking, and sales feedback loops9:45 Case study: How Smith Rock Roofing cut ad spend while leads went upIf you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.15.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to turn Meta ads into a predictable, compounding growth channel.

Pellerin Books founders Laura Palmer and Jessie Sullivan on how readers discover books now, where to put your marketing money, and why the quality of the book still decides everything.You'll learnThe rule that quietly decides which authors get a publisher's time, budget and attention.Why the first question about marketing a book is never “how?”How to research your readers and your market without paying for a single tool.The metric that makes an ad campaign look like it is working when nothing is.What a cover and a developmental edit should cost, and the one place never to skimp.Why raising your ad budget too fast makes it perform worse, not better.How subscription reading changed what a sagging middle chapter costs a writer.Whether a publisher actually cares how many followers you have.Three books on writing that between them cover almost everything, and the two-word rule that keeps readers turning pages.Why you cannot keyword your way into a reader's life in the age of AI search.Resources & Links

Spending more money on Google Ads does not automatically mean more new patients. In fact, what happens after someone clicks your ad may matter just as much as the campaign itself. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Michael Lyjak, former Google trainer and founder of Efficiency Marketing, to break down what really drives PPC performance for dental practices. Having managed more than $16 million in dental advertising since 2019 and worked with over 100 practices, Michael explains why successful paid advertising goes far beyond choosing the right keywords and setting a budget. Michael shares how AI is changing Google Ads, why branded campaigns can actually help when structured correctly, and how reviews and a practice's overall digital footprint are becoming increasingly important to both paid and AI-driven search. He also explains quality score, budgeting based on market competition, and why Google leads typically cost more than Meta leads. But getting the lead is only half the battle. Michael and Dr. Len discuss one of the biggest places dental practices lose marketing dollars: poor lead handling. Missed calls, slow response times, weak follow-up, and a lack of conversion tracking can turn even a well-performing ad campaign into wasted money. Michael explains why practices need a strong feedback loop between their marketing and front desk if they want to know what's actually generating appointments and revenue.   What You'll Learn Why Google Ads are no longer just about keywords, bids, and budgets How AI and machine learning are changing PPC for dental practices Whether dentists should bid on their own branded keywords Why DIY Google Ads can cost practices more than they realize How Google reviews and your digital footprint can influence visibility Why smaller advertising budgets are becoming harder to compete with How to determine the right PPC budget based on your market and procedures Why missed calls and slow lead response can destroy your advertising ROI What Google Ads quality score means and how it affects your cost per click Why Google Ads cost more than Meta Ads and how patient intent changes lead quality How to track leads from click to booked appointment Why a strong feedback loop between your marketing team and dental practice matters How AI search could change the way prospective patients discover your practice — Key Takeaways 02:15 Beyond Keywords and Bids: What Really Drives PPC Results 03:48 Meet Michael Lyjak 04:40 From Google Trainer to Dental Marketing Expert 06:25 What Really Determines PPC Success? 08:25 Should You Bid on Your Own Practice Name? 10:20 How to Structure Branded Campaigns 12:45 Why DIY Google Ads Are So Difficult 15:09 How Reviews Impact Ad Performance 17:14 How AI Is Changing Search and PPC 19:53 How Much Should a Dental Practice Spend on Ads? 22:55 The Hidden Cost of Missed Calls 24:30 Understanding Google Ads Quality Score 26:40 How to Know If Your Ads Are Actually Working 27:58 Google Ads vs. Meta Ads 30:59 Why Leads Aren't Turning Into Appointments 34:25 Should Your Marketing Company Handle the Calls? 35:40 The One PPC Action Dentists Should Take Now 36:20 Connect With Michael and Get a Free PPC Audit — Connect With Michael Email: mike@makeitefficient.com Website: https://makeitefficient.com/ Michael is offering Raving Patients listeners a free PPC audit along with 10% off monthly management services. Mention the Raving Patients Podcast or Dr. Len Tau when reaching out.  — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Landing UGC deals without cold pitching! Follow me on Instagram - www.instagram.com/imkaylaybanez RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes The Top TOOLS & Software I Recommend for paid brand deals: https://stan.store/Kaylaybanez/p/the-top-creator-tools-softwares--apps-i-use Learn from myself and other UGC/Creator experts who earn a full time income in the world of content creation: https://www.skool.com/signup?ref=1e9c7ec9e4cf4e789dcd455650325d53 Earn from repurposing your content on Reco Social! https://recosocial.onelink.me/lPzT/gg1jm59r Become a Trybe Creator & create Meta Ads for your favorite brands and get paid for it! https://jointrybe.com/r/7BM2TXNW WORK WITH ME: Ready to monetize your skills as a non-influencer? Book a 1:1 Business Strategy Session: https://stan.store/Kaylaybanez/p/book-a-11-call-with-me-4p2zob8c LET'S HANG OUT MORE: Instagram: / www.instagram.com/imkaylaybanez TikTok: / / www.tiktok.com/@kaylaybanez Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber #networkmarketing #mlmbusiness #lifeaftermlm #contentcreator #ugc

Stop resetting your Meta ads learning phase. Most sellers waste budget by tinkering with campaigns that need time to optimize. of The High Voltage Business Builders Podcast, Krista Karpan explains why broad targeting and creative diversity matter more than hyper-specific interest lists in 2026. You will learn how to structure CBO campaigns for better efficiency and avoid the common mistake of killing ads too early. If you spend the next 30 minutes listening, your ad account will stop bleeding money on unnecessary adjustments. You will understand why the Andromeda update requires true creative variety, not just minor tweaks to existing winners. This is critical for any brand spending between $5,000 and $100,000 a month on paid social. We break down the exact budget minimums and ad set structures that prevent wasted spend. You will see how one perfume brand scaled their return on ad spend from 3.46 to 4.82 by letting the algorithm do its job. The key is stopping the constant fiddling that resets performance data. Your operation improves when you trust the system and focus on creative strategy instead of backend management. You will get a clear framework for launching new campaigns without drowning in data. Listen now to fix your Meta ads strategy and protect your margins. Apply these three moves to your account today. Stop guessing and start scaling with confidence. Get the five ecommerce updates that matter every Tuesday and Friday at voltagedm.com/newsletter: https://voltagedm.com/newsletter?utm_source=rss&utm_medium=show_notes&utm_campaign=ep381

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Alex Khassa is the founder and CEO of Clients Blackbox, a Meta Ads agency in Austin, Texas. The firm runs Meta ad campaigns for companies across financial services, from wealth management and private credit to fintech, lending, banking, and insurance. Its video first approach turns cold audiences into qualified customers. Clients range from emerging firms to enterprises managing more than $10 billion. In 2026, Inc. magazine ranked Clients Blackbox No. 641 on the Inc. 5000 list of the fastest growing private companies in America, with 536 percent revenue growth over three years.Learn more: https://www.clientsblackbox.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-alex-khassa-founder-and-ceo-of-clients-blackbox

FOLLOW UP WITH ANDREWX: https://twitter.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

#676 – In dieser Episode spricht Tim offen über seine Erfahrungen mit der „100 Reels in 100 Tagen“-Challenge und die wichtigsten Learnings daraus. Er erklärt, warum Social Media Marketing für ihn persönlich nicht die beste Wahl ist, weshalb er seinen Einsatz künftig bewusst reduziert und stattdessen verstärkt auf Meta Ads setzt. Du erfährst außerdem, warum es entscheidend ist, die Maßnahmen zu finden, die dir Energie geben und dein Business wirklich voranbringen. Highlights: "Ich habe einfach keinen Spaß an Social Media Marketing – das hat mir jetzt diese zweite Reel-Challenge zu 100 Prozent klargemacht." "Zeiteinsatz und Ergebnis stehen in keinem Verhältnis zueinander – deshalb werde ich jetzt nicht anfangen, mehrere Stunden in ein Reel zu stecken." "Was gibt und was raubt dir Energie? Was funktioniert gut und was nicht? Schreib's auf und handle danach." Timestamps: 00:00 – Start der Yapping-Challenge & erste Eindrücke 01:23 – Positive Learnings aus dem Experiment 04:02 – Aufwand und Nutzen im Vergleich 05:25 – Warum die Challenge keinen Spaß macht 08:02 – Die entscheidende Erkenntnis: Fokus auf Anzeigen 10:26 – Pläne für Social Media und Meta Ads 12:43 – Strategien für die Zukunft & Reflexion 13:26 – Zwei Schlüsselfragen zum Abschluss Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

Send us Fan MailIf you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads.WHAT YOU'LL LEARN IN THIS EPISODE05:17 The honest question every business owner needs to answer before running a single Meta ad and why Jenn will tell you to wait if you are not ready10:42 What it means to have a proven offer and why ads cannot fix a funnel that is not converting organically first16:08 The four things you need to have in place before Meta ads will work for your business21:33 What is actually working in Meta ads in 2026: lead generation ads, list building, and the Instagram DM ad format that is changing the game28:54 How organic Instagram content and paid Meta ads work together to create a marketing system that compounds34:11 The minimum budget Jenn recommends for small business owners who are just starting with ads40:22 The biggest mistakes business owners make when they start running ads too early or with the wrong expectationABOUT OUR GUEST: JENN POSSICKJenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries.jennpossick.comJenn on Instagram @jennpossickLaunch Fuel Jenn's signature ads course for coaches and course creatorsHOT REELS IS OPENHot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included:Live coaching twice a month on ZoomWeekly trending content idea with exact hook formulas and AI implementation workflowsUp to two pieces of content reviewed per week inside the private communityActive coaching support Monday through ThursdayA program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working towardA private bonus coaching session for everyone who enrolls during this launchCurrent investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment.Enroll in Hot Reels nowWORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan MailLooking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls!

Introducing Med Spa Magic the Book: The Med Spa Owner's Guide to Predictable Growth and Market Dominance, Ricky Shockley's new book and a complete framework for understanding how med spa marketing actually works.Get your copy of Med Spa Magic the Book: https://a.co/d/04QxCVFOIn this special episode, Ricky continues the audio edition of Med Spa Magic the Book with Chapter 3: Building Brand and The Market of One.Direct response Meta ads can be one of the most effective ways to acquire new med spa patients, but relying on discounts and promotional offers alone can eventually turn into a race to the bottom.Ricky breaks down the "doom loop" of direct response advertising and explains how med spas can use offers to generate immediate results while building a brand that creates long-term demand, trust, and preference.You will learn:✅ Why Meta ads can become more expensive and less efficient over time✅ How relying too heavily on discounts can hurt retention and brand perception✅ How to balance direct response advertising with long-term brand building✅ What it means to create a "market of one" for your med spa✅ How brand helps patients choose your practice before comparing competitors✅ How know, like, trust, and intrigue contribute to a stronger med spa brand✅ A 90-day framework for strengthening your positioning, content, and brand presence✅ Why stronger branding can make your paid advertising more effectiveThe goal is not to stop running Meta ads or promotional offers. It is to build a med spa brand strong enough that patients know, trust, and seek out your practice specifically instead of choosing based on price alone.Stay tuned as Ricky continues sharing chapters and key concepts from Med Spa Magic the Book on the podcast.If you're ready to implement more efficient and effective marketing strategies for your practice, book your FREE strategy session and marketing plan: https://go.medspamagicmarketing.com/scheduleReady to earn more and take back your time with a software that does the work for you? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off your first two months of any aesthetic practice plan.Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

❤️ Pomogłam? 1️⃣ Sprawdź moje e-booki i kursy o Facebook Ads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://charzynska.pl/pd-produkty⁠⁠⁠⁠⁠⁠⁠⁠⁠W formacie 3 Minuty z Reklamami odpowiadam na najczęstsze problemy i pytania członków mojej grupy na Facebooku! Krótkie, maksymalnie trzyminutowe PROtipy, które pozwolą Ci robić jeszcze lepsze reklamy Meta Ads!----

En este caso de éxito hablamos con Romina, fundadora de La Fontana Deco, una marca que logró duplicar la facturación de su tienda online mientras profesionalizaba su operación y mantenía prácticamente el mismo equipo.En esta entrevista vas a descubrir:Cómo transformaron una comunidad orgánica en un sistema de crecimiento.El rol de Meta Ads y el contenido pensado específicamente para conversión.Cómo capacitaron al equipo para distribuir responsabilidades y dejar de depender de la fundadora.La estrategia de ambientaciones completas para aumentar el ticket promedio.Cómo profesionalizaron email marketing, planificación y finanzas para acompañar la escala.Resultados destacados:De USD 50.000 a USD 100.000 mensuales.Duplicaron la facturación online con prácticamente la misma estructura de equipo.Profesionalizaron Meta Ads, contenido, email marketing y planificación.Construyeron una operación más ordenada y preparada para seguir creciendo.Un caso que demuestra que escalar no tiene por qué significar duplicar el caos: con estrategia, equipo y sistemas, es posible crecer de manera mucho más ordenada y sostenible.

On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:

Get my FREE 2026 Facebook Ads Masterclass here

Every provider asks the same question when they start running ads. Should I use Meta or Google. The honest answer is they do completely different jobs. In this episode I break down how Meta and Google ads work differently for a cash based pelvic health business, when each one makes sense, and why picking the wrong one first can waste your budget and your time.You will learn what each platform is actually good at, how buyer intent differs between the two, and how to decide which one fits your practice right now based on where you are in your growth.Ready to build an ad strategy that actually brings in the right clients. Head to pelvibiz.com to see how we help providers do this.Key takeaways Meta and Google ads solve different problems Buyer intent is the biggest difference between the two platforms The right platform depends on where your business is right now Picking the wrong one first can waste budget and timePull quotes Picking the wrong platform first can waste your budget and your time. Meta and Google ads solve completely different problems.Links pelvibiz.comTags pelvic health business. meta ads for physical therapists. google ads for physical therapists. cash based physical therapy marketing. pelvic pt business coach. PelviBiz. marketing for private practice

Following our "Banned and Blocked" webinar on Meta advertising for digital fundraising, we're diving deeper into the questions we didn't have time to answer on the day. Simon Scriver sits down with Josh  Leigh from Hynt to tackle the Meta challenges charities are facing right now - from realistic ad budgets and lead generation strategies to navigating Meta's ever-changing restrictions on social issue content. We cover: What budget do you really need? Why £500 won't cut it for donor acquisition on Meta - and what a realistic starting budget looks like From lead to donation: How to turn guide downloads and lead form sign-ups into actual gifts, and why you should ask sooner than you think Finding your "why": Using Simon Sinek's Golden Circle to craft messaging that stops the scroll in 0.7 seconds Meta lead forms vs. landing pages: Which performs better and why Meta doesn't want you leaving the platform Advantage+ targeting, social issue ad approvals, health content restrictions, and more — practical answers to the questions fundraisers submitted Check out the full Banned & Blocked Webinar On-Demand Why not become a member? Where you'll get full access to all of our Fundamentals, including our Digital Fundamentals, created in partnership with Hynt If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

After realizing the customer acquisition cost with Apple Search Ads and Meta Ads was too high to scale his app, Michael Butler looked for a better acquisition model. In the process, he discovered an opportunity to solve an overlooked growth marketing problem: no reliable way to track app transactions back to the affiliates or influencers driving them. In this episode, the Insert Affiliate founder explains how app marketers can turn creator partnerships into a measurable acquisition channel using attribution links, referral codes, and real-time transaction tracking. Michael also shares why engaged micro-influencers can outperform larger creators, how to structure revenue share, and why affiliate marketing is becoming more compelling as traditional user acquisition costs continue to rise. Questions Michael Butler answered in this episode: What is affiliate marketing, and how does it work specifically for mobile apps? How can app marketers attribute transactions and revenue back to individual affiliates and creators? What problem led Michael to build Insert Affiliate? Why has affiliate marketing historically been underused compared with traditional paid UA? What does a simple affiliate marketing program look like for an app launching one for the first time? Which types of apps and verticals tend to perform best with affiliate marketing? What does “optionality” in affiliate attribution mean, and why does it matter? Is it better to recruit hundreds of affiliates or focus on a smaller group of highly engaged creators? Should app marketers compensate creators with flat fees, recurring revenue share, or a combination of both? How much commission should an app offer its affiliates, and should that commission be based on installs or sales? Timestamp: 00:00 — Introduction: Making affiliate marketing measurable for apps 00:41 — What affiliate marketing means for mobile apps 01:01 — How Insert Affiliate tracks referrals and commissions 01:21 — The acquisition problem that inspired Insert Affiliate 02:07 — How affiliate traffic and transactions are attributed 03:01 — Spending nearly £30K on Apple Search Ads and searching for an alternative 04:22 — Why affiliate marketing has been underused in mobile UA 05:47 — How to launch a simple affiliate program 07:07 — Which app categories perform best with affiliates 08:13 — Attribution optionality: links, short codes, and incentive structures 10:11 — How None To Run generated $5K with a handful of affiliates 11:47 — Quality vs. quantity when recruiting creators 14:00 — Flat fees vs. recurring revenue share 14:55 — Turning affiliate UGC into paid advertising 15:35 — How much commission should apps pay affiliates? 16:49 — The biggest misconceptions about affiliate marketing 18:17 — Rapid-fire questions 20:04 — Michael's guide to visiting Jersey Island 21:03 — Final thoughts and where to connect with Michael Quotes: (7:39) "If you know who your customers are and where they hang out, you'll also learn which influencers and affiliates are going to resonate with them.” (12:40) “If you find an affiliate that's a really good fit, really likes what you're building, and will post about it in a very genuine way, they don't need a large audience -- just an engaged one.” (17:39 “You need to give influencers some guidance. It's the same as hiring any sort of staff member. If you bring them on but don't give them training or show them your product, they're going to be a lot less effective.” Mentioned in this Episode: Michael Butler's LinkedIn Michael's Calendly Insert Affiliate

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In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.  Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.  He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topics discussed in this episode:  How broad targeting burns through meta budgets. Why first party data fixes high ad costs. What automated AI campaigns do for growth. How audience intelligence lowers overall CPA. Why relying only on signals limits scaling. What drives free to paid conversions. How real time customer signals lift return. Why agency experience creates better AI tools. How simple app integration boosts ad results. What agency partner programs do for scale. Links & Resources Website: https://www.clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/clustie-ai/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs______________________________________________________ Support our Sponsors Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms. Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.Tune in to hear:When your business is actually ready to start running paid ads.How to choose between Google Ads, Meta Ads, and LinkedIn Ads.The biggest mistakes business owners make when trying to DIY their ads.Why tracking and actively managing your ads are essential for better results.How paid ads can help reduce the feast-and-famine cycle in business.Why your website, messaging, and social media need to work together with your ad strategy.Britt also shares why you don't need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!Connect with Britt Holmes:WebsiteFollow Merit Media on InstagramFollow Britt on InstagramLinkedInMentioned in this Episode:Take our What's Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quizSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Facebook Ads for painting contractors can generate consistent painting leads — but only if your ads, marketing message, and follow-up system are built correctly.In this episode of the Contractor Secrets Podcast, Tanner Mullen audits Axel's Facebook Ads and explains why his painting business marketing is getting clicks but failing to turn those clicks into painting leads and booked jobs.Axel spent roughly $350–$400 on Facebook Ads and generated around 700 clicks, but received almost no meaningful leads. Tanner pulls up the actual ad and breaks down exactly what's going wrong.In this episode, you'll learn:• How to run better Facebook Ads for painting contractors• Why painting ads get clicks but no leads• How to generate more painting leads• Why your marketing message must match your ideal customer• How authentic video builds trust with homeowners• Why AI-generated ads can hurt your marketing• How speed-to-lead affects conversions• How a CRM helps turn leads into booked estimates• How to budget for contractor marketing• When to DIY marketing vs. hire a marketing agencyTanner explains that successful painting contractor marketing isn't just about getting clicks. Your ads need to attract the right homeowners, build trust, generate qualified painting leads, and have a system behind them that follows up immediately.If you're a painting contractor trying to grow your painting business with Facebook Ads, Meta Ads, lead generation, contractor marketing, or digital marketing, this episode will show you what to fix.VIDEO CHAPTERS:00:00 Why Painting Ads Fail01:16 Meet Axel & His Painting Business02:17 Building the Foundation04:34 Axel's Facebook Ads Strategy05:03 700 Clicks, Almost No Leads06:17 Tanner Audits the Facebook Ad07:09 What's Wrong With the Ad?09:12 The Cost of DIY Marketing10:05 How to Build Trust With Facebook Ads11:31 Stop Trying to Be Perfect on Camera14:37 Should Contractors Hire a Marketing Agency?15:55 Why Speed-to-Lead Matters17:47 Investing in Your Painting Business19:43 Why You Need a Marketing System21:12 CRM & Follow-Up Systems22:28 Building a Better Estimating System25:12 Why Consistent Marketing Matters27:32 How Much Should You Spend on Marketing?31:42 Systems That Free the Business OwnerCoaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth

Send us Fan MailHave you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing?In this episode of Imperfect Marketing, Kendra Corman welcomes growth strategist Kathie Feng to discuss one of the biggest mistakes entrepreneurs make: trying to scale before they've truly validated their product, audience, and pricing.Kathie shares her Winning Triangle framework, a simple but powerful way to evaluate whether your business is actually ready for growth. Drawing from her experience implementing Fortune 500 growth strategies for small and medium-sized businesses, she explains why product-market fit is only one piece of the puzzle and how pricing and customer feedback often determine whether a business thrives or stalls.The conversation also dives into the realities of paid advertising. If you've ever felt frustrated after spending money on Meta ads that didn't produce results, you'll appreciate Kathie's practical approach to diagnosing what's really happening inside your marketing funnel. From creative strategy and audience targeting to A/B testing and conversion optimization, she shares actionable insights that help business owners make smarter marketing decisions based on data instead of assumptions.In this episode, you'll learn:✔️ Why businesses plateau even after increasing their marketing budget✔️ The three elements of the Winning Triangle and why they matter✔️ How to tell whether your product, audience, or pricing is holding your business back✔️ Common mistakes entrepreneurs make with Meta advertising✔️ How A/B testing helps improve marketing performance✔️ Why customer feedback should guide your marketing strategy✔️ The balance between creativity and data in successful marketingAbout Kathie FengKathie Feng is the Founder and Growth Architect of Signal Growth, where she helps entrepreneurs and small to mid-sized businesses build scalable growth using AI-powered systems and proven Fortune 500 frameworks. Connect with Kathie:Website: https://signalgrowth.webflow.io/LinkedIn: https://www.linkedin.com/in/kathiefeng/If you enjoyed this episode, please subscribe, leave a review, and share it with another entrepreneur who is ready to grow their business with greater confidence and clarity.Connect with Kendra Corman for more practical marketing strategies and conversations with industry experts who believe progress beats perfection every time. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In this episode, Chris Erthel drops deep insights into his current Meta Ads strategy. He breaks down his entire ad setup step by step from modern media-buying structures to the creatives actually driving conversions today. An absolute must-listen for performance marketers and e-commerce brands looking to scale profitably.AW Speech von Chris: chriserthel.com/speechesInsta: https://www.instagram.com/chris_erthel/30% Off on Omnisend https://www.omnisend.com/chris-erthel/Weavy: https://weave.figma.com/LinkedIn: https://www.linkedin.com/in/chriserthel/

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11's Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

We've got another round of our popular Ask Me Anything session with Steve P. Young!Steve answers your questions on ASO, ASA, Meta Ads, monetization, growth, and scaling your app business.Whether you're launching your first app, trying to increase revenue, or looking for better acquisition strategies, this is your chance to get answers directly from Steve.Feel free to bring forward any other personal or entrepreneurial questions you've been pondering - no topic is off-limits!

Krista Karpan is the CEO and Co-Founder of Milked Media, a performance marketing agency that has spent nearly a decade helping ecommerce brands scale through paid media, creative strategy, and retention marketing.This episode tackles a shift few marketers have caught up to. Interest based targeting on Meta no longer works, and creative has become the real lever for reaching the right audience.Krista walks through how her agency structures Meta and Google campaigns for new and scaling brands, the metrics that actually indicate a winning ad, and why static images still outperform video in categories like fashion. She also breaks down attribution overlap, marketing efficiency ratio, and the supporting systems, from social proof to email nurture, that determine whether paid traffic ever converts.For founders and marketers relying on ad platforms to carry the business alone, this conversation is a reset on what actually drives profitable growth in 2026.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Krista Karpan, CEO and Co-Founder, Milked MediaKrista Karpan's LinkedIn: https://www.linkedin.com/in/kristakarpan/Milked Media: https://www.milkedmedia.com/Key Takeaways: • Interest-based targeting on Meta no longer works; creative and messaging now determine who sees your ad • Static images still outperform video in categories like fashion, despite the industry's obsession with video content • A brand's Facebook and Instagram profile functions as a landing page and can cost a sale before a visitor ever reaches the website • Marketing efficiency ratio (spend divided by revenue) cuts through inflated platform-reported attribution better than raw ROAS • New ecommerce brands should structure nearly all campaigns around a sales objective rather than brand awareness until spend scales significantly • Meta ads are one piece of an ecosystem; without organic social, email marketing, and a conversion-ready site, ad spend underperformsChapters:[00:30] The Origin of the Milked Media Name[02:14] A Personal Story: Business Owner and Mom of Four[03:31] Why Interest-Based Targeting Stopped Working[06:18] The Metrics That Signal a Winning Ad[09:39] Static Images vs Video: What Actually Performs[11:02] Meta's Partnership Ads and the UGC Marketplace[12:30] Diagnosing Creative vs Targeting vs Site Issues[15:35] Structuring Campaigns for a New Product Launch[18:06] Why Meta Ads Alone Are Not the Full Solution[21:40] Realistic Conversion Rate Benchmarks for 2026[22:15] Winning Meta's Performance Campaign of the Year[24:48] Solving the Attribution Puzzle Across Platforms[28:05] Milked Media's Ideal Client and Ad Spend Minimums[30:19] Where to Find Krista and Milked Media

In this mini episode, I'm talking about the one strategy that could completely change your summer sales. Almost nobody is doing it. After you tune in dm me with any follow-up questions over on Instagram I would love to hear from you!⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

We coach over 200 ecommerce brands on Meta ads and watch more than $5 million a month in ad spend run through Breezeway, and the campaign structure behind almost all of it is simple enough to draw on one page. Most people are failing at Meta because they built something far more complicated than it needed to be.

Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io.Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-showsMy episode about incremental attribution for my clients: https://youtu.be/tNQO3pyLtA4FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

If you've ever grown your email list and thought... why isn't anyone buying? I sat down with Sophie Griffiths, ads strategist and creator of the Superfans approach, for one of those conversations that makes you rethink everything you're doing to grow your business online. Sophie works with coaches and service providers who want to scale using ads and group programs, and she has a very specific (and very refreshing) take on what it actually means to build an audience that converts. In this episode, we cover: What a superfan actually is Why most of us are accidentally building an audience of lurkers instead of buyers Three things Sophie does to consistently turn cold leads into people who put her on their vision board Timestamps Intro 0:00 Interview 1:31 Wrapping up 44:42 ABOUT GUEST: Sophie Griffiths is a scaling strategist and Meta™ Ads expert. She's known for helping impatiently ambitious women scale their businesses by growing an audience of superfans, creating stackable recurring revenue, and building the team and systems that mean they stop being the bottleneck to their own growth. Her background spans the corporate world, including managing a team of 350+ at British Airways, and eight years working with small businesses, and it's that combination that shapes her approach: empowering clients to take bold action while feeling genuinely safe and supported in how they do it. CONNECT WITH GUEST: Insta www.instagram.com/sophiegriffithsco Website www.sophiegriffiths.co Watch on YouTube: https://youtu.be/ddJKlzAWHH4 Read on the Blog: https://whitedeer.com.au/ep278/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch.Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately.You will discover:✅ How BPM reached $140K MRR in only 6 months✅ Why launching in one country first accelerated growth✅ Gabriel's UI and product design philosophy✅ How they optimized onboarding and paywalls✅ Their Meta Ads campaign structure and creative strategyLearn More:Check out BPM:https://www.bpm.so/ You can also watch this video here: https://youtube.com/live/JywSxxABu-0*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Send us Fan MailMeta Ads for ecommerce in 2026 depend on profitable customer acquisition, ROAS targets, creative testing, and smarter paid media decisions.  @SamPiliero   shares how Meta Andromeda, ecommerce ad creative, contribution margin, and testing budgets affect profitable ecommerce growth. AI advertising, audience data, media buying, and creative volume show how ecommerce brands can improve paid ad performance without wasting spend.Get direct access to Sam Piliero's Meta ads training, real campaign breakdowns, and a community of serious ecommerce brands at http://skool.com/facebookBrands spending more on ads without profitable customer growth can get a paid media plan built around ROAS, margin, and creative testing: https://bit.ly/4jMZtxu#MetaAds #EcommerceMarketing #FacebookAds #ROAS #PaidMediaWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Meta Ads for Ecommerce and Paid Media0:40 – How Ecommerce Paid Advertising Changed Over 10 Years4:18 – Why Ecommerce Customer Acquisition Gets Expensive6:33 – Contribution Margin vs ROAS for Ecommerce8:05 – How to Set a Profitable ROAS Target9:06 – Why Higher ROAS Can Limit Ecommerce Growth11:56 – How Meta Andromeda Changes Creative Targeting13:44 – Why Creative Volume Matters in Meta Ads15:56 – How to Test Meta Ad Creative Variations17:17 – Lowering the Budget Used for Ad Testing18:16 – Creative vs Media Buying for Ecommerce Growth21:05 – AI Advertising for Meta Ads in 202622:55 – AI Creative and Paid Media Reporting Workflows25:33 – AI Advertising Compliance and Brand Risk26:43 – Why Experienced Paid Media Talent Matters-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Taylor Holiday is the CEO and Co-Founder of Common Thread Collective. Learn more about CTC at https://commonthreadco.com and follow up with Taylor on X at https://x.com/taylorholiday.Studies referenced by Taylor:Do Cost Controls Work? https://hermod.statlas.io/mcp/report/shared?user=anmar.commonthreadco.com&ts=1785286905Should You Turn Off Ads https://hermod.statlas.io/mcp/report/shared?user=anmar.commonthreadco.com&ts=1785513697FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.