Podcast appearances and mentions of meta ads

"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."After launching Troop, a functional mushroom gummy brand, Jake Mellman discovered that community events and sampling don't pay the bills. What does: Meta ads, a 76% contribution margin, and defaulting customers to quarterly subscriptions. Now he's applied those lessons to Psilly Goose, a functional beverage targeting the 46% of American adults who've stopped drinking. The challenge: THC restrictions, heavy shipping costs, and a farm bill that could shut him down by November.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTroop Mushroom Gummies: https://trytroop.comPsilly Goose: https://drinkpsillygoose.comPrevious episode with Jake & Stephanie: https://unofficialshopifypodcast.com/episodes/jake-mellman-stephanie-moyalBreeze (Aaron Nosbish episode): https://unofficialshopifypodcast.com/episodes/aaron-nosbish-breezeWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Aycee Gardner is the CEO of Behind The Scenes Studio. Email her at aycee@btsstudio.co or learn more about Behind The Scenes Studio at www.btsstudio.co.Patrick Coddou is my business partner and COO at AJF Growth. Follow him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠ Email: ⁠podcast@ajfgrowth.com⁠Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

Show notes:This week I'm speaking to Daisy Bradley about the evolution of the wedding industry, focusing on the operational challenges and marketing strategies that define success for venues like Post Barn. Daisy recounts her personal journey through the hospitality sector, and now the wedding industry. Daisy highlights the significance of fostering a strong team culture that prioritises client relationships, ensuring that every couple feels a personal connection to the venue and its staff.Time Stamps:00:00 - Building Connections in Wedding Business01:24 - The Journey to the Post Barn11:33 - Embracing Change in the Wedding Industry24:01 - Building Relationships with Suppliers36:41 - The Changing Landscape of Wedding Planning44:43 - Navigating Wedding Planning: The Evolving LandscapeMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.  ‍‍ ‍‍Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter  ‍‍ ‍‍Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Tarzan Kay's Links:Connect with Tarzan on InstagramSubscribe to Tarzan's The Free Weekly Newsletter

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta's new Advantage+ sales system and share a game-changing creative strategy you'll want to try.We're hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta's Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting. However, we'll also show you how to fight back with custom event cAPI imports, a strategy that's helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.In This Episode:- Advantage+ campaigns vs. manual setup- Results from testing Meta's algorithmic shift- How is Advantage+ different from PMax?- Testing Advantage+ for new customer acquisition- Merging Advantage+ with cAPI imports- Custom event cAPI imports explained- Step-by-step process of setting up Advantage+ campaigns- Inclusions and exclusions with the cAPI strategy- Regaining control with new creative strategiesMentioned in the Episode:Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/episode-691-the-major-meta-advantage-changes-you-must-know/ Meta Advantage + Breaking News! | Tier 11 Live! https://www.youtube.com/watch?v=j9-nEIymAkw Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner with Tier 11's digital marketing experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn -

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.

Are you and your wedding business aligned? Today I'm catching up with Lina Orsino-Allen, half of Lina and Tom Photography. Lina's ethos is to see you grow a soul led business that can thrive without burnout. I've known Lina as part of the wedding industry for nearly 10 years, so it's an absolute pleasure to have her on the podcast today.Lina will also be part of my real wed pro panel at Wed Pros Live London - we hope to see you there!Follow Lina on InstagramVisit Lina and Toms websiteLina Della Luna websiteBook your ticket for Wed Pros Live.Chapters:00:00 - Rediscovering the Joy in Wedding Businesses09:39 - The Journey into Wedding Photography10:40 - Building Confidence in Your Photography Business24:52 - Navigating Desperation in the Wedding Industry34:12 - The Shifting Landscape of Client Relationships44:33 - Navigating Business Burnout and New Beginnings53:10 - Embracing Intuition in BusinessMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

"We were close to closing the company two or three times. Every winter was like, okay, that's it. Goodbye company."Chris Erthel built Meller sunglasses from a Spanish side project into a brand that sells a pair every 28 seconds. Along the way, he helped scale HelloBody from €30M to €107M as fractional CMO before its €330M exit to Henkel. We talked about why US brands fail in Europe, the cultural quirks that kill conversions in Germany, and why Italy requires cash on delivery or you're dead on arrival. He's run 3,500+ A/B tests and shares counterintuitive findings that challenge everything you think you know about landing pages and ad creative.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSMeller Brand: https://mellerbrand.com/Weavy AI: https://www.weavy.ai/Rory Flynn (AI Content): https://www.instagram.com/_roryflynn_/Chris Erthel LinkedIn: https://es.linkedin.com/in/chriserthelDiscount Code: CHRISERTHEL (highest discount ever at Meller)WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley BrockWelcome back to another episode of Female emPOWERED — and Happy New Year, friends! We're kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear.Today, I'm joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a nearly 8-figure company in under three years, has had million-dollar days, and leads an incredible team supporting entrepreneurs in becoming findable, profitable, and known for more.I'm also a client inside her mastermind — and I can confidently say it's one of the few programs that truly delivers on what it promises.If you've ever wondered which ads to run, where to spend your marketing dollars, or why your Google or Meta ads aren't working, this episode breaks it all down.What We Cover in This Episode✔ Why Google Ads should be the FIRST step for local brick-and-mortar studiosAshley shares why Google captures “problem aware” and “solution aware” clients — the people already searching for Pilates near me, yoga studio nearby, physical therapist Miami, etc. These are high-intent leads ready to buy today.✔ The two-part strategy all local service businesses needAshley explains why you must pair:Prospecting with Google → be findableRetargeting with Meta (Facebook + Instagram) → stay top of mindThis combo creates the “everywhere effect” that keeps you in front of potential clients until they convert.✔ The most common Google Ads mistakes business owners (and agencies!) makeIncluding:Using broad match keywords that send your ads to the wrong peopleTargeting entire states or countries by accidentOptimizing for low-intent conversions (like contact page views)Not understanding the difference between manual bidding and smart biddingFocusing on the wrong metricsAshley simplifies this so you know exactly what matters.✔ The ONLY 3 Google metrics Ashley cares aboutIf you're running ads for a local studio, these are your north stars:LeadsCost per leadClick-through rate (CTR) — ideally 5–10% or moreShe opens up about:Leaving her job in 2022Investing in high-level coaching (including a $50K program while pregnant!)Her first six-figure dayScaling from a team of 2 → a thriving team of 12+How investing in herself and her team multiplied her resultsHer story is a powerful reminder that skills stack, courage compounds, and clarity accelerates growth.Both Ashley and I share candid insights about:Setting boundaries as a female founderManaging rapid team growthAvoiding people-pleasing in businessSaying “no” more often to protect your energy and impactJoin Ashley's Win With Paid Ads ChallengeThis is exactly how I found Ashley — and let me tell you, I had zero intention of joining her mastermind at first. But her 5-day challenge blew me away. I learned something new every day and instantly knew I wanted to work with her.Ig Handle: https://www.instagram.com/ads.with.ashley/Join the Win with Paid Ads Challenge: https://www.paidadscoaching.com/a/2148041125/Nq5sPzDb 

¿Sientes que tus campañas en Meta Ads no funcionan a pesar de invertir dinero?El problema no es el presupuesto.Es la estrategia que estás usando.En este video te revelo el Sistema de Tráfico Invisible™, una serie de 7 ajustes que te permiten obtener más leads calificados sin aumentar la inversión.✅ Lo que aprenderás:1️⃣ Cómo crear ganchos que detienen el scroll2️⃣ Qué objetivo elegir según la etapa del embudo3️⃣ Cómo segmentar por problema, no por intereses4️⃣ Cómo usar creatividades múltiples para optimizar5️⃣ Cómo hacer páginas ultra rápidas que conviertan6️⃣ Cómo adaptar el mensaje a distintos tipos de cliente7️⃣ Cómo interpretar tus métricas como un experto

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

Meta Ads Have Changed – What Actually Works in 2026If Meta ads feel like a wild goose chase lately, you're not alone—and you're not imagining things.With thanks to this episode's sponsor SumUp (https://sumup.com) Use the code 'GamePlan10' to get 10% off hardware from their online shop!Hi, I'm Catherine Erdly, and this week on The Resilient Retail Game Plan, I'm rolling up my sleeves with Meta Ad strategist CJ Sinclair to dig into why product business advice for retailers is evolving fast.Algorithms have turned upside down.Forget the old playbook; smaller brands now have the nimble edge over the big guns. From creative diversity to new ways to track ROAS and cash flow for retailers, we break down what actually moves the needle in 2026. I'm bringing my 25 years in the trade—plus CJ Sinclair's day-to-day on the ground—for an episode that's equal parts practical know-how and myth-busting.Why listen?Squeeze more margin from your Meta ad spend, even with a modest budgetNail creative that cuts through—no high-gloss neededGet independent retailer tips to speed up pivoting, not just scaling a product businessAvoid common ROAS mistakes and measure what matters for profitConnect your email, website and socials for rich marketing strategies that don't break the bankLearn how to improve cash flow in a small product business while boosting conversion ratesLinks:Website: https://resilientretailclub.comRetail Sales Game Plan: https://www.resilientretailclub.com/retailsales/Enjoy the episode?DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.Mentioned in this episode:Freebie downloadStock FreebieGet 10% off hardware at SumUp - use code "Game Plan 10"Get 10% off hardware at SumUp - use code "Game Plan 10"Sum Up - 10% off hardware - use code "Game Plan 10"

In this episode, Chris Erthel joins a Direct-to-Consumer podcast to break down one of the most critical moments in paid media: the first second of attention.Drawing from his experience scaling multiple DTC brands, Chris shares how top-performing Meta ads capture attention instantly, why most ads fail before they even start, and what marketers should prioritize when competing in crowded feeds. The conversation explores creative strategy, consumer psychology, and practical frameworks for building hooks that stop the scroll and drive results.Whether you are a DTC founder, performance marketer, or creative strategist, this episode offers actionable insights into crafting Meta ads that actually convert starting from the very first second.

Ele faturou mais de R$ 1 milhão na Kiwify com produto digital sem página de vendas e sem automação | Kiwicast Átila de Oliveira, que saiu do varejo e do telemarketing, transformou sua experiência de vendedor raiz em um negócio digital multimilionário, provando que a oferta, a comunicação e a verdade superam qualquer funil complexo ou superestrutura.  Neste episódio, ele quebra o senso comum do mercado e revela o 80/20 da sua operação, detalhando como construir ofertas irresistíveis, viralizar no TikTok com vídeos simples de rotina, e como aplicar o "pulo do gato" do orçamento baixono tráfego pago para escalar sem dor de cabeça.  Se você está cansado de complicar e busca um caminho mais simples e direto para o seu primeiro milhão, este episódio é o seu guia. ___________________ O que você vai aprender: -       Por que a oferta e a comunicação são o 80/20 que te fazem faturar milhões, mesmo sem funis complexos, páginas de vendas ou automação.-       Como vender sem estar vendendo e usar a transparência para ganhar a confiança do público em um mercado cheio decharlatões.-       O segredo para viralizar no TikTok e faturar mais de R$ 100 mil no orgânico, postando apenas uma vez por semana.-       A vantagem competitiva que a experiência em atendimento ao público e vendas traz para o empreendedordigital.-       A estratégia do orçamento baixo no tráfego pago para otimizar campanhas no Meta Ads e fazer o algoritmo trabalhar por você. E muito mais!Aprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

Henry Boldiszar is the founder and CEO of an app whose name he won't tell you yet.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.

"Send me a text"Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements.In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions.We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance.If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale.Topics covered:Why the functional vs. emotional buying spectrum matters for supplementsThe two minds every supplement buyer uses simultaneouslyWhat really happens when you strip all claims from your adsHow to diagnose if your marketing speaks to only one mindWhy generic e-commerce tactics fail in the supplement spaceIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Ryan and Becca welcome back Will Donovan of Donovan Pottery to discuss a range of topics, including: sharing end of year recaps, growing your business with help, using paid ads to sell your work, and geeking out on Lord of the Rings. We learn a ton from Will's second time on the podcast and we hope you take some good nuggets into your own practice.

Andrew is a self-proclaimed tragic sneaker fan and proven brand builder. After nearly a decade of leading multiple marketing functions at Google, Andrew and two of his colleagues embarked on a mission to build the world's fairest hype commerce platform. As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. After launching just over a year ago, EQL has managed more than 10,000 high-heat launches in 15 markets. When not helping culture-making brands get their goods into the hands of real fans, Andrew can be found spending time with his wife and three children, and dressing younger than he should.In This Conversation We Discuss: [00:00] Intro[03:51] Crafting launches that reward real customers[06:06] Callouts[06:16] Streamlining experiences through integrations[07:51] Adding connection where generic tools fall short[10:25] Designing pre, in, and post-launch strategies[13:29] Connecting with audiences in launch moments[19:32] Partnering with experts for better launchesResources:Subscribe to Honest Ecommerce on YoutubeBetter launches for in-demand products eql.com/Andrew Lipp au.linkedin.com/in/andrew-lipp-7b291722If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You'll discover:✅ The psychology behind high-converting Web2App funnels✅ How Headway turns quiz-takers into subscribers✅ The “winback” email sequence that drives extra revenue✅ Smart upsells & pricing tricks that boost LTV✅ Why longer funnels sometimes convert betterIf you're spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.Try web2wave: https://web2wave.comSpecial App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

In this episode,  I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries such as the military, advertising, and finance. DeBerry shares his journey from leveraging AI for military applications to advocating for responsible AI principles within Meta Ads and currently aiming to transform investment practices in finance. Addressing the challenges and opportunities in creating ethical AI solutions, the conversation moves towards discussing practical benchmarks for AI, regulatory landscapes, and the role of human values in shaping future technologies. Tune in to gain a comprehensive understanding of the critical dialogue around AI and ethical technology adoption.00:29 Meet Andrew DeBerry: Background and Journey03:20 The Future of AI: Second and Third Order Consequences04:04 Creating Net New Value with AI05:10 Frameworks for Evaluating AI Impact07:58 Balancing Technology and Human Flourishing12:25 Practical Approaches to AI Benchmarks24:18 Regulations and Ethical Considerations in AIConnect with Andrew: https://www.linkedin.com/in/deberry/Connect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In our new episode, I'll be talking about Charley's tweet!

Go from marketing chaos to marketing confidence, book a call with our team to learn how.If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.If you're a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.Key Takeaways✔️ The biggest bottlenecks preventing roofing companies from scaling✔️ Delegation vs abdication (and when structure actually hurts growth)✔️ How marketing strategy changes from $1M to $10M+ companies✔️ How much roofing companies should really spend on marketing✔️ Meta ads vs Google ads vs SEO — and when each makes sense✔️ Why storm-focused roofers must build a retail model✔️ The minimum tech stack for marketing and lead handling✔️ Why brand, visibility, and recruiting drive long-term growthChapters 00:00 Why Roofing Marketing Failed in 202501:27 The #1 Bottleneck Stopping Roofing Companies From Scaling05:23 Delegation Mistakes That Kill Momentum08:09 How Marketing Changes From $1M to $10M+12:19 How Contractor Dynamics Helps Roofers Build Real Strategy13:11 How Much Roofing Companies Should Spend on Marketing22:28 Insurance Changes & Why Retail Roofing Matters Now27:14 Meta Ads vs Google Ads vs SEO (What to Use First)39:05 The Minimum Tech Stack Every Roofer Needs49:45 Final Advice for Predictable Growth in 2026Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous

Pascual Vila explica cómo trabaja con clínicas premium: su metodología para sortear bloqueos de Meta en salud, configuración de formularios nativos con condicionales, implementación de Go High Level con setters incluidos y por qué decidió especializarse después de 25 años0:00 Introducción, Abrimos ppcast+, patrocinadores y presentación del invitado2:50 Conociendo a Pascual Vila y su especialización en clínicas premium5:08 El problema de Meta con el sector salud: bloqueo de eventos11:31 Estrategias y soluciones para saltear el bloqueo de Meta24:08 Inteligencia artificial aplicada al marketing y la publicidad36:08 Go High Level: automatización y gestión de clínicas52:10 Estructura de agencia, metodologías y casos de éxito1:03:59 Quick wins en Meta Ads y cierre del episodioURL Episodio: https://ppccast.com/podcast/268-estragegias-de-publicidad-para-clinicas-premium-con-pascual-vilaPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

If you're spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what's really working behind the scenes.AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they're transforming the way we measure performance:

In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision. Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably. You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results. Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency. Special Moments from the Episode "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken) The clearest sign your business is ready for Meta ads (and why income alone isn't enough) Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager Why lead magnet ads + launch ads beat "brand-building ads" early on How to think about the Meta Andromeda update without panic or overreacting A candid conversation about saving money, runway, and freedom most online spaces avoid Kwadwo's Links: →48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS →Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/    Connect with Meg →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint   →Come say hi on Instagram: https://www.instagram.com/meganyelaney     

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with for my clients at ⁠https://zatomarketing.com⁠.

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

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Meta ads love video. Especially authentic, scroll-stopping content that feels real and connects instantly. I've created this episode to help you create videos that capture attention, build trust, and drive results. I cover my pro tips, plus highlight different types of video you can create today to create high-converting meta ads.    Resources, Links & Mentions: Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Meta Ads Course Let us take the wheel and run your ads for you: Done-for-you Meta Ads  Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing  

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and guest host Meredith McKeough dig into what's changed with Meta's Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you're not online.Recorded live at the Telus Convention Centre during SocialWest 2025, Canada's largest marketing conference, welcoming over 900 professionals from across the country.

In this year-end marketing deep dive, Chris Cochran, Director of Marketing for Harcourts Auctions, takes over the show to break down the real numbers behind what actually worked in 2025. From YouTube performance shifts to Facebook's new advertising algorithm, Chris unpacks the platforms, trends, and behaviors shaping how real estate professionals should be thinking about attention in 2026.He reveals how long-form content quietly overtook reels, why podcast audio streams dipped while YouTube surged, and the surprising reason Facebook delivered nearly 8x more impressions than Instagram despite having fewer followers. Whether you're growing a personal brand, building a listing funnel, or trying to understand where consumers actually spend time, this report exposes the truth behind modern real estate marketing.Chris also breaks down Harcourts Auctions' best-performing ad structures of the year — including Meta's overhaul of the ads manager — and how their cost per lead dropped from $85 to $16 using a simplified campaign structure. Finally, he walks through the rising dominance of texting and cold calling as email deliverability collapses, and why agents should rethink their 2026 outreach plans before Q1 hits.⏱️ Timestamps & Key Topics:[00:00] Why Chris is hosting today & what this episode covers[00:35] YouTube growth: watch time up, views down, what it means[01:54] Subscriber gains & YouTube becoming the #1 podcast platform[03:35] Facebook performance: views explode, interactions drop[04:59] Instagram analytics: high engagement, low reach[06:56] Podcast audio vs. YouTube: the platform shift[10:38] Meta Ads overhaul: the new 2026 structure explained[13:03] Dropping cost per lead from $85 → $16[17:01] Why text messaging is outperforming email outreach[19:45] Cold calling, 2026 marketing predictions & next steps

Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely depends on creative volume, and few merchants have exhausted any channel, much less Meta.Abir is co-founder of UpCounting, an accounting and fractional CFO firm in Montréal, Canada. In this episode, he shares common financial mistakes of merchants, key metrics to monitor, and, yes, how to grow ecommerce ad revenue on Meta.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/cfo-brands-rarely-max-out-meta-adsFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

FOLLOW UP WITH ANDREW X: @andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see. Key Highlights: ◼️What conversation domination actually means and how to show up everywhere your market is paying attention ◼️The DWELL method for building audiences that convert instead of just clicking ◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm ◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar ◼️Why simple, native videos outperform polished creative and boost show-up rates If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-модель від Google – Nano Banana – експерти називають найкращою моделлю для зображень, хоч вона й не робить найкреативніші картинки. Але вона не просто малює "красиві картинки», а пропонує максимально кероване створення контенту. Це робот-дизайнер створений, щоб забрати 90% нудної роботи у кріейторів, і малого та середнього бізнесу.Що вміє Nano Banana:•⁠ Зберігає консистентність – ваш продукт, бренд-герой чи інфлюенсер виглядатиме однаково в сотнях різних сцен і контекстів.•⁠ Перетворює звичайний знімок на студійний кадр для e-commerce.•⁠ Дозволяє створювати тисячі креативів для тестування без страху витратити бюджет.Саме ці use cases і показую на практиці:1.⁠ ⁠Редагую особисте фото: створюю контент для LinkedIn/YouTube за 30 секунд. 2.⁠ ⁠Студійний кадр для e-commerce: перетворюю випадкове фото продукту на кадр для Amazon чи Rozetka.3. Автоматизовую створення десятки креативів для Meta Ads за кілька хвилин.Лінк на промти з епізоду: https://docs.google.com/document/d/1nOEie7BGtZmP2Q8mLkXo1_6IDK1ruuM3qcFtBuAvFGI/edit?usp=sharing (*роблячи запит на документ Ви автоматично підписуєтеся на email-розсилку Flow)00:00 Вступ до NanoBanana02:53 Функціонал та можливості NanoBanana05:47 Взаємодія з NanoBanana09:10 Практичні приклади використання NanoBanana13:20 AI у фотографії та його можливості15:15 Покращення товарних фото для бізнесу19:00 Автоматизація креативів у рекламі25:07 Тестування та оптимізація з AIЗворотній зв'язок та реклама: flow@kindgeek.comПідписатися на email-розсилку: http://eepurl.com/iQh5ag Мої соцмережі:Twitter: https://x.com/ygnatyuk_Facebook: https://www.facebook.com/gnatyuk.yuriy/ Telegram: ⁠⁠⁠⁠⁠⁠https://t.me/yuragnatyuk Instagram: https://www.instagram.com/y.gnatyuk/ https://easy-flow.ai ⁠— Якщо вашому бізнесу потрібна AI-автоматизація, звертайтесь — будемо раді допомогтиПідтримати на ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Монобазі⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://base.monobank.ua/23jb5xcs3f8yyz#subscriptions

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we're joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************

In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you navigate the complexities of ad scaling.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Visit www.btsstudio.co to work with Behind The Scenes Studio.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.

In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/You want to run effective Meta ads for your credit repair business... but you're worried about blowing your budget.What do you do? Give up on ads? Keep throwing money at them with no real strategy?Well, that's what a lot of businesses do... But what if I told you that you could run Meta ads that actually convert, even on a small budget?Today, I'm joined by Max Knowles, a marketing expert who's built eight-figure sales teams, trained 1000s of entrepreneurs, and created a simple ad system that helps credit pros attract the right audience, build trust, and grow fast without wasting a single dollar. Max shares his step-by-step demo on how credit repair businesses can leverage Meta ads to attract leads and clients without breaking the bank.You'll learn how to set up Meta ads like a pro, write high-converting ad copy with ChatGPT, and use AI to automate conversations with leads. We'll also explore the key factors that make ads successful, like targeting the right audience and focusing on long-term customer value, not just cost-per-lead.If you're tired of wasting money on ads and want to learn how to run campaigns that work, this episode is for you.Tune in!