Podcast appearances and mentions of meta ads

Bist du bereit, deine E-Commerce-Träume in die Realität umzusetzen? In dieser Episode von „ECOM SECRETS“ enthüllen wir die konkreten Strategien, die Top-Unternehmer genutzt haben, um 1 Million Euro pro Monat zu erreichen. Verpasse nicht die Geheimnisse, die dein Geschäft revolutionieren könnten – die Uhr tickt! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Interested in buying ads for your business but don't know the ins and outs? I had an inspiring conversation with Kwadwo, pronounced QUĀ.jo, an expert in Facebook and Instagram ads, and host of the Art of Online Business podcast. We talked about the world of Meta ads and discussed the perfect timing for businesses to bring on an ads manager versus handling it themselves. Kwadwo shared his journey from teaching in China to thriving in Mexico, illustrating a remarkable pivot in his career due to the pandemic. His insights into the nuances of ad management, and when it makes sense to invest in professional help, provided listeners with tangible takeaways to streamline their own business strategies.What truly stood out was our discussion on the importance of crafting compelling ad content and making sure you get a good return on investment. Kwadwo emphasized the significance of effective messaging and how testing frameworks can dramatically lower lead costs. By sharing his Olympic gold medal testing framework, he illustrated a systematic approach to ad optimization, which has proven successful for many online entrepreneurs. Our conversation not only highlighted the potential of Facebook and Instagram ads but also encouraged listeners to place emphasis on the power of organic reach and engaging, authentic content as they scale their businesses.You will learn:Ad management mistakes & misconceptions - 7:40How to optimize email lead conversion - 11:44How to expand reach with Meta targeting - 15:16How to test Ad's using the Olympic Gold Medal Method - 21:22 Kim's LINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert Kwadwo's LINKS:Kwadwo's Website Kwadwo's InstagramThe Art of Online Business PodcastDiscounted $1 Ad Testing Cheat Code: Learn & implement the repeatable system that can Cut Your Facebook & Instagram Lead Gen Costs In HALF & start getting leads that convert! Normally $37. Only $1 for the Exit Interview audience using the coupon KIMR. Please spread the word to your friends and leave us a rating and review on Apple Podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you're not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.

Are you still advertising like it's 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today's couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.      For more information visit: http://theidosociety.com/     Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Kann KI den Umsatz innerhalb von 30 Minuten verdreifachen? In dieser Episode von ECOM SECRETS enthüllen wir, wie wir mit gezieltem Kundenfeedback einen unglaublichen ROAS von 3.37 erzielen konnten. Verpasse nicht die genauen Strategien, mit denen du sofort wachsen kannst – die Geheimnisse erwarten dich! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Normas de Tiktok Ads y Meta Ads sobre desplazamientos horizontales o verticales en anuncios de video Mi Instagram: ⁠https://instagram.com/joseluismoreno Sitio web: https://josemorenojimenez.com

Ralph Burns unpacks a powerful case study from Tier 11's vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.Chapters:00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers00:01:59 - Unlocking the Three Core Levers of Business Growth00:02:41 - New Customer Acquisition: Cracking the Code00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers00:04:20 - Meet the Beauty Brand That's Breaking the Mold00:05:03 - Why Data Visibility Changes Everything (NAC & NAOV Explained)00:06:19 - Real Shopify Results: 73% More New Customers00:07:12 - Understanding MER vs. NMER (And Why They Matter)00:08:05 - Why ROAS Isn't the Whole Story Anymore00:09:00 - The 22% NAOV Boost—And How It Happened00:10:08 - What's Driving the AOV Increase? Spoiler: It's Not Luck00:11:26 - Meet the Machine: How the Conversion Engine Powers Profit00:13:27 - Creative That Converts: The Secret Sauce Behind the Ads00:17:50 - Paid Traffic Tactics That Actually Work00:18:47 - Retarget Like a Pro: Smarter Custom Audiences00:20:21 - Level Up Your Audience Strategy (No Gimmicks Needed)00:20:48 - Why We Shut Off Meta's Auto-Tweaks (And You Should Too)00:22:03 - Turning Organic Wins Into Paid Performance00:24:19 - YouTube on Deck: Multi-Platform Growth Moves00:27:08 - Lead Gen Isn't Just for SaaS: Ecom Tactics You're Missing00:28:21 - Landing Pages Built to Sell (and Upsell)00:35:38 - Don't Just Sell—Engage with Transitional CTAs00:40:24 - Wrapping It Up: What's Next for This Scalable StrategyLINKS AND RESOURCES:The ONLY 3 Ways to Grow Your Business (Most Get This Wrong)5 Ways To Find Your nCAC: Part 15 Ways To Find Your NCAC - Part 2What To Know About MER (Media Efficiency Ratio)NCAC Explained: The Key Metric for Scaling Your BusinessGet Your nCAC Calculator Now!How We Track Every Click (Without Losing Data to iOS & Ad Blockers!)How to Craft the Perfect Transitional Call to Action (Lead Magnet)Tier 11 JobsPerpetual Traffic on YouTube

Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients. Courtney's focus on profits has created a boutique agency model with consistent 35% - 40% profit margins, a team she loves, and a list of clients she used to only dream about. In addition to working with clients, Courtney is passionate about sharing her agency transformation journey from a business that ran her life to a business that not only supports her life, but one she thoroughly enjoys.Connect with Courtney Here:https://www.linkedin.com/in/courtneytarrant/https://www.facebook.com/theadgirls/https://www.instagram.com/courtney.tarrant/https://theadgirls.com/Don't forget to register for our FREE LinkedIn Workshop Here:https://www.thetimetogrow.com/scale-your-business-blueprint-workshop-april2025

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session. Are your customers walking right past your business without even knowing you exist? In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business!KEY TAKEAWAYS:Being physically visible doesn't mean customers know you exist - even if you're located in a busy areaCreate 6-10 short videos answering your prospects' most frequently asked questionsUse Meta's engagement campaigns optimized for 15-second video views (through plays)Start with just $1 per day per video to build local awarenessFocus on building attention and time before expecting money (the ATM Framework)This strategy works for virtually any local business (restaurants, gyms, service providers, etc.)We love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers, and website visitors.Jeremy walks through how to build these audiences, when to use them, what mistakes to avoid, and how to combine them with smart exclusions for even better performance.

Prueba SIIL con el cupón INNOKABI (10% de descuento) para revertir los efectos de la edad en cabello y piel de manera 100% natural aquí https://getsiil.com/ Recursos sobre emprendimiento, formación, marketing online y lean startup: Libro "Emprendedor ágil" https://innokabi.com/el-metodo-emprendedor-agil/ Libro "30 errores que matarán tu negocio" https://innokabi.com/libro-30-errores-que-mataran-tu-negocio/ Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ ▬▬▬▬ INFO GENERAL ▬▬▬▬▬ ► DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup, herramientas de marketing online y experiencias de otros emprendedores que ya lo han conseguido. ▬▬▬▬▬ CONTENIDO ▬▬▬▬▬ ► DESCRIPCIÓN EPISODIO: En este episodio nos acompaña Manel Gómez, referente internacional en Meta Ads para e-commerce y speaker habitual en eventos de Meta. Manel comparte su experiencia invirtiendo más de 25 millones de euros en campañas para marcas internacionales. Hablamos de estrategias de testeo, escalado y optimización, cómo ha evolucionado la plataforma y qué funciona hoy para hacer rentables tus campañas en Meta. ► MARCAS DE TIEMPO: 00:45 Cómo empezó con Meta Ads 02:20 Por qué dejó la universidad 05:15 Sus inicios con llamadas en frío 07:00 El evento que le cambió la vida 09:30 La evolución de Meta Ads desde 2018 12:00 Impacto del iOS14 en la publicidad 14:10 Cómo testear creatividades efectivas 16:25 Qué variables son clave hoy 18:40 Por qué se queman los anuncios 21:15 Qué es el ad quality y por qué importa 24:00 Cómo hacer testeo con sentido 26:10 Creatividades simples que convierten 28:35 Tipos de escalado que funcionan 31:20 Pujas manuales: cost cap vs bid cap 34:00 Qué es Advantage Plus y cuándo usarlo 37:10 Reglas claras para escalar campañas 40:30 Cómo combinar estrategias y crecer ▬▬▬▬ REFERENCIAS Y ENLACES ▬▬▬▬ Dónde encontrar a Manel Gómez: ► Instagram: https://www.instagram.com/manel.gomez/ ► Youtube: https://www.youtube.com/@ManelGomezOfficial Recomendaciones de Manel: Libro: Breakthrough Advertising de Eugene Schwartz Además... Si te gusta el Podcast de Innokabi, no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en la newsletter de Innokabi donde comparto experiencias, ideas de negocio y consejos sobre emprendimiento y marketing online: Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ Recuerda… Prueba SIIL con el cupón INNOKABI (10% de descuento) para revertir los efectos de la edad en cabello y piel de manera 100% natural aquí https://getsiil.com/

It's time to ask the questions you have around Meta ads! If you were a fan of episode 192 with Jana Bishop, you're going to love hearing her coach me through some of my own advertising needs and mindsets! If you're an educator, coach, course creator, or someone passionate about sharing knowledge, I invite you […] The post 197: Live Meta Ads Coaching with Jana Bishop appeared first on Laylee Emadi | Coach for Creative Educators.

In today's episode, Mariah Stockman sits down with her first biz bestie, Ashley Braswell, to discuss the transformative journey from being a social worker to becoming a Facebook ads expert and entrepreneur. They delve into how motherhood has shaped their business practices, the pivotal role of Facebook ads in scaling businesses, and the valuable support systems like the Big Break Club that Ashley has developed for small business owners.On Today's Episode:The backstory of Mariah and Ashley's early collaboration and friendship.Ashley's transition from social work to Facebook ads expertise.Insights on leveraging Facebook ads to scale businesses and reach audiences.The impact of motherhood on their business strategies.An introduction to Ashley's Big Break Club for learning Facebook ads.Future projects and support systems for small business growth.Connect with Ashley:Follow Ashley on Instagram: @thepaidadacademy Discover more about Ashley and join The Big Break Club Ways to Connect Outside the Podcast Follow CEO & Founder on Instagram: @mariahstockman Follow Made for Mothers on Instagram:@madeformothers.co Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns closely, and key strategies to ensure your budget is spent wisely. BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Bist du der entscheidende Faktor, der dein Wachstum hemmt? In dieser Episode von ECOM SECRETS enthüllen wir drei psychologische Barrieren, die erfolgreiche Unternehmer oft übersehen. Verpasse nicht, wie du diese Blockaden sprengen und dein E-Commerce-Business auf das nächste Level heben kannst. Bleib dran und entdecke die verborgenen Geheimnisse des Erfolgs! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Referenced Video Links for other videos:https://open.spotify.com/episode/0BOKQLVvmP0hnoPq1M0m0P?si=Zekr_FFdTqGPG830CHZg4Qhttps://open.spotify.com/episode/0siAjFV5WfEui8eXxOdikJ?si=y5vvyL_1QPSjeSUQB-9Wew//CHAPTER MARKERS:00.38: Work Around For Meta Ad Limits6:09: Diversify Ad Formats13:44: Ad Creatives & Quality For Meta21:45: Testing Ads & Investing In High Performing Creatives//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dein Onlineshop stirbt nach jedem Sale? Entdecke in dieser Episode von "ECOM SECRETS", warum 85% der Shops nach dem ersten Erfolg kläglich scheitern. Wir enthüllen die unsichtbaren Killer und zeigen dir, wie du dauerhaft profitabel bleibst. Verpasse nicht die entscheidenden Strategien, die andere Händler schon nutzen! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

How do you start with Facebook Ads to get more readers? In this episode, I sit down with Francesco Ambrosian to discuss the effectiveness of Meta Ads, how to create compelling ads, targeting strategies, and the importance of a professional landing page. Francesco also shares his insights on different ad approaches for fiction and non-fiction books, budgeting, and the significance of organic versus paid marketing.

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influencer ads outperforms traditional brand ads How to use affiliate and influencer partnerships to lower ad costs The three ad strategies that will boost your click-through rates Dive in: [03:12] Influencer content boosts paid social. [07:33] Influencer whitelisting boosts ad success. [12:17] Audience alignment for broader reach. [13:33] "Brand Awareness Strategy Essentials" [14:59] Insider Tips from Sam! Find the notes here: https://keepopt.com/250 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Someone has probably told you to "just run ads" or "get on TikTok Shop" if you have an ecommerce business, and they're not wrong, but...There is a time and place for each of these strategies depending on the size and stage of your business. When done at the wrong stage it is a waste of time and money - two things busy entrepreneurs don't have a lot of. My guest on today's podcast is Ari Gordon of Like and Likes, an agency that manages CPG digital strategies to boost sales online.I love that Ari did it himself first as a brand founder of Hone and is now helping other brands choose and execute the right strategy at the right time for their business. Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right fans.Jeremy walks through why every sports team should separate their audiences (like single-game buyers vs. season ticket holders) and how to use Meta's built-in tools to make sure you're not wasting money advertising to people who've already converted. Whether you're promoting mini-plans, season tickets, or group packages, this episode gives you a clear game plan to refine your targeting and boost your ad performance.If you've ever wondered how to avoid annoying your most loyal fans or throwing budget away on audiences that already bought—this one's for you.

Are Meta ads really worth it—or are you just throwing money away? In this episode, I'm joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who's breaking down Meta Ads 101 in the most practical and approachable way. We're talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can make or break your ad strategy. Whether you're a service provider or a family photographer, this episode will help you demystify Meta ads and approach them with clarity and confidence.

Episode 139: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptThere are a lot of ways to run ads for an online business, and a good ad strategy will use a variety of objectives and targeting.In this episode, Chris M Walker talks all about his ad strategy and the power of retargeting and how it can add millions in revenue with a very small budget.About Chris M. Walker: Chris is a results-driven entrepreneur, digital marketer, and business strategist. He is the Founder and CEO of Legiit.com, the world's only B2B Growth Engine that connects businesses with top-tier talent. He also runs Superstar SEO, a highly successful digital marketing agency specializing in search engine optimization (SEO) and online business growth.Chris is also the creator of Think Big, a movement designed to inspire individuals to maximize their potential in business, health, and life. Whether through his platforms, coaching, or speaking engagements, Chris is dedicated to helping others achieve real, measurable results.Download Chris's SEO Guide HERE: https://go.legiit.com/downloadConnect with Chris: https://legiit.com https://www.facebook.com/cmwlegiit/ https://www.youtube.com/@ChrisMWalkerGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Sind AI Creatives die Zukunft oder die Gefahr deiner Marketingstrategien? In dieser Episode von ECOM SECRETS enthüllen wir die brutale Wahrheit über die Macht und die Fallstricke von KI-gestützter Kreativität. Entdecke, warum auch die besten Marken plötzlich ins Straucheln geraten – und was du unbedingt wissen musst! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

This week we discussed: 04:05 AI Tool Fixes Lip Sync Problem 08:06 Automated Audience Targeting with Proxima 12:50 Why this carousel ad worked for us 15:32 Business Fundamentals Beat Marketing Tools 20:34 Ad simple ad format worked for us 24:12 We stacked multiple psychology ticks in this ad Tools we discussed: Proxima: https://www.proxima.ai/demo?utm_source=aazar&utm_medium=affiliate&utm_campaign=platform-demo Captions: https://captions.ai/ Connect with Marco and I here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Envoyez-moi un message.Lien vers la vidéo Youtube : https://youtu.be/ZnVKiZLN2BkDans cet épisode, j'ai eu le plaisir de recevoir Elisabetta Speranza (experte Meta Ads) et Thomas Lefranc (expert Google Ads) de chez DHS Digital, pour décortiquer un cas client passé dans l'émission “Qui veut être mon associé”… et qui a explosé ses performances après son passage télévisé !

Meta Ads - NEW Lookalike Strategies

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

William Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do you grow a brand when traditional marketing channels are off-limits? For companies in highly regulated industries, scaling without access to Meta Ads, Google, or standard influencer strategies can feel nearly impossible. What's the secret to building momentum — and maintaining it — when your best growth tools keep getting shut down? William Goodall, an expert in social-first marketing strategies, uses his cannabis venture as a compelling case study for navigating and succeeding in a restrictive advertising environment. William began by creating viral, humorous video content and distributing it through meme pages during a time of lax social media moderation. When platforms cracked down and accounts were deleted, he pivoted — experimenting with new social trends, empowering team members to own acquisition channels, and forming profit-sharing partnerships with celebrities to access fresh audiences. William emphasizes the value of rapid testing, staying agile as rules shift, and the need for tight budget oversight when scaling rapidly. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews William Goodall, Founder of Bay Smokes, about growing a cannabis brand without relying on traditional advertising. William explores alternative acquisition strategies, building “closed-loop” systems, and learning from marketing missteps. Tune in for insights on managing influencer partnerships, leveraging social trends, aligning team structure with growth, and keeping business partners motivated.

In this episode, I'm diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.We'll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we'll cover current trends, the key metrics you need to understand, and how to know when it's time to hire an ads manager versus running ads yourself.If you want to make your ads more profitable and scalable this episode is packed with insights you won't want to miss!Listen to the full episode to hear:The biggest mistakes people make when running Meta adsKwadwo's Olympic Gold Framework for optimizing ad performanceKey metrics to track for more profitable and scalable adsHow to decide whether to hire an ads manager or run ads yourselfFREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Kwadwo: https://theartofonlinebusiness.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/afADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook Ads can sometimes bring in some low quality, or hard to get a hold of, leads. Here's the full system on how Alisha Conlin-Hurd has been able to fix this.Catholic FoundersThe #1 Podcast for Catholic EntreprenuersListen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: https://socialbamboo.com/30 (free call)https://socialbamboo.com/dwy (program details)Build a Perfectly Trained AI Chatbot Yourself: https://pro-bots.ai/trialGet First 3 Lessons of Social Launch Formula for Free: https://socialbamboo.com/freecourseInstagram | YouTube | SocialBamboo.com

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.

Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only caps your earning potential but actually damages client relationships. If you're ready to stop being a slave to the clock and start getting paid for the actual value you deliver, this episode is packed with practical strategies to make that shift. Trust me, your future self (and bank account) will thank you. https://www.theagentsofchange.com/575 Check out Izzy's Meta Ads webinar here: https://www.takeflyte.com/flyte-school/on-demand-training/cooking-up-successful-meta-ads-with-limited-ingredients.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session. Tired of pouring money into LinkedIn ads with minimal returns? In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business. Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH!KEY TAKEAWAYS:Meta users spend significantly more time on the platform than LinkedIn users do on LinkedInYour ad creative and copy do the targeting when platform targeting options are limitedEffective B2B campaigns on Meta require both top-of-mind awareness and lead generation componentsFor every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar resultsUnderstanding your customer's problem is more important than targeting by job title or locationWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You'll Learn in This Episode:✅ Hexclad's $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon's biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management..

Here's hoot run Facebook Ads for your coaching business in 2025 and the answer may come as a surprise!FREE MESSAGING RESOURCE: https://go.jasonmoss.com/messaging-cheatsheet?Source=DerekVidell-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: https://socialbamboo.com/30 (free call)https://socialbamboo.com/dwy (program details)Build a Perfectly Trained AI Chatbot Yourself: https://pro-bots.ai/trialGet First 3 Lessons of Social Launch Formula for Free: https://socialbamboo.com/freecourseInstagram | YouTube | SocialBamboo.com