Podcast appearances and mentions of meta ads

Der Podcast von Hochzeitsfotografen für Hochzeitsfotografen

If your Meta ads suddenly got expensive, glitchy, or just stopped working… you're not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.This isn't about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.If you're running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you're not paying more for worse results.What We Cover in This Episode:What the Andromeda update is and why it's being compared to the iOS 14 disruption (02:33)Why previously high-performing ads can suddenly stop converting (04:15)How Meta's “Creative Similarity” factor can increase your ad costs (05:20)The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)How Dynamic Creative helps Meta optimize performance automatically (11:35)Why audience tweaking is no longer the main lever for improving results (16:38) >> WATCH ON YOUTUBE

Hier gehts zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts stelle ich dir das neue "Meta-Exit Protokoll" vor. Während sich viele Brands auf Meta-Ads fokussieren und um CPMs kämpfen, skaliert die Konkurrenz auf Google oft unbemerkt und deutlich profitabler. Ich erkläre dir, warum Nutzer mit konkreter Suchintention bis zu fünfmal wertvoller sind als Social-Media-User und wie du Google Ads als effizienten und wartungsarmen Kanal für deinen Shop nutzt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Sichere dir jetzt die ECOZA Meta Ads Kampagnenstrukturen: https://lp.ecoza.de/meta-ads-kampagnenstruktur Viel Spaß!

Envoyez-moi un message. 

In our new episode, I'll be talking about the results of the week, the new attribution settings updates and answering all your burning questions.

Wie etabliert man Gummibärchen als ernstzunehmendes Premium-Supplement und behält dabei die Margen im Griff? In dieser Folge von Pricing Friends spricht Sebastian Voigt mit Marlena Hien und Laurence Saunier, den Gründerinnen von Bears with Benefits, über Unit Economics, Omnichannel-Strategien und den Weg vom Bootstrapping zum Exit an die Havéa-Gruppe. Bears with Benefits startete mit einem klaren psychologischen Preispunkt von 24,90 Euro, um im Amazon-Umfeld Kaufbarrieren zu senken. Heute liegt der Fokus auf einem durchschnittlichen Warenkorb von fast 60 Euro. Die Economics sind dabei strikt kalkuliert: Bei Herstellungskosten (COGS) von gut 20 Prozent und Marketingkosten im D2C-Bereich von 30 bis 40 Prozent entsteht Profitabilität primär über die Retention. Da der Erstkauf über Meta-Ads oft kaum noch Deckungsbeitrag liefert, muss eine Kundin idealerweise viermal im Jahr kaufen. Ein datenbasiertes CRM setzt dafür bereits ein bis zwei Wochen nach dem Erstkauf an, um die Wiederkaufrate zu sichern. Um Preisparität über alle Kanäle zu wahren und Konflikte zu vermeiden, nutzt das Unternehmen eine differenzierte Verpackungsstrategie. Während im Drogeriemarkt (z. B. DM, Rossmann) kleinere Einheiten zu günstigeren Einstiegspreisen platziert werden, bietet der eigene Online-Shop größere Vorratspackungen und Bundles an. Im Marketing verzichten die Gründerinnen auf aggressive Rabattschlachten (70-80 %) und nutzen Influencer stattdessen als messbaren Performance-Kanal. Der Verkauf an die Havéa-Gruppe ermöglichte schließlich die Professionalisierung der Strukturen und den Start in den USA – ein Expansionsschritt, der ohne strategischen Partner kaum möglich gewesen wäre. Über die Gäste  Marlena Hien und Laurence Saunier sind die Gründerinnen von Bears with Benefits. Aus ihrer gemeinsamen Zeit in einer Werbeagentur entwickelten sie die Idee, den angestaubten Supplement-Markt mit einem femininen Lifestyle-Ansatz zu revolutionieren. Sie führten das Unternehmen von den ersten Amazon-Verkäufen bis zum erfolgreichen Exit an die französische Havéa-Gruppe im Jahr 2022 und verantworten heute als Geschäftsführerinnen die internationale Expansion der Marke.

Lanzamiento oficial del curso + Qué es realmente una consultoría digital, luego Diagnóstico y Análisis profundo de la consultoría digital, además  Plan estratégico + Implementación  más  Dirección continua + Medición y Tipos de campañas en Meta Ads

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠ Become a member of our Podcast community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/membership⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinpodmatch.com/drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my books on Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/2PaQn4p⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my audiobooks, visit: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠⁠⁠⁠⁠⁠⁠⁠To help support the show:CashApp- ⁠⁠⁠⁠⁠⁠⁠⁠https://cash.app/$drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Venmo- ⁠⁠⁠⁠⁠⁠⁠⁠https://account.venmo.com/u/Chris-Loo-4⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee- ⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/chrisJx⁠⁠⁠⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠ Email: ⁠⁠podcast@ajfgrowth.com⁠⁠Work with Andrew: ⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

Direkt zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, warum der ROAS in deinem Meta Ads Manager dir ein völlig verzerrtes Bild liefern kann – und wie du stattdessen viel smarter auf echte Profitabilität steuerst. Ich erkläre dir, worauf du wirklich achten solltest, um deinen Onlineshop profitabel zu skalieren, ohne dich von scheinbar guten Zahlen blenden zu lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Getting press can feel like a lucky break until you hear how Annabel Love and her co-founder built a repeatable strategy behind it. In this episode of Dear FoundHer, Annabel shares how a dorm room hair-straightener hack became Nori, an eight-figure, profitable brand now sold nationwide at Target. This is a must-listen for women founders who want a clearer playbook for building visibility, earning trust, and turning attention into revenue.Annabel walks Lindsay through the early, scrappy days of the company, including customer discovery in the real world, focus groups, and building a product with zero hardware background. You'll hear what it took to go from idea to manufacturing, then into a go-to-market plan that included Meta ads, influencer partnerships, and getting press that actually moved product. Annabel breaks down how they approached press opportunities like Oprah's Favorite Things and The Today Show, plus how they repurposed those wins across paid ads, their website, and customer acquisition.This conversation also covers growing an audience before launch, choosing the right agency partners, and why a lean team can be an advantage when managing rapid growth. Annabel shares how Nori expanded from DTC into retailers like Nordstrom, Bloomingdale's, and Target, and what changed operationally once mass retail entered the picture. If you are one of the many female entrepreneurs trying to scale without burning cash or building a bloated org chart, you will walk away with concrete lessons you can apply right away.Episode Breakdown:00:01 Nori Founder Story: From Dorm Room Idea to Eight-Figure Brand03:24 Launching a Hardware Startup Without Engineering Experience07:05 Customer Research and Product Validation Strategy09:32 Direct-to-Consumer Go-To-Market Plan11:54 Meta Ads, Influencer Marketing, and Getting Press13:52 Retail Expansion: Nordstrom, Bloomingdale's, and Target16:10 Fundraising and Profitability in a Consumer Brand22:18 Scaling to $20 Million With a Lean Team28:46 The Today Show Impact on Sales Growth31:14 Advice for Women Starting a BusinessConnect with Annabel Love:Follow Annabel Love on InstagramFollow Nori on InstagramSubscribe to The Foundher Files: http://foundherfiles.substack.comFollow Dear FoundHer... on Instagram http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Clarity first. Strategy second. Book a free Biz Breakthru Call.   Growing your email list doesn't have to mean posting every day, chasing algorithms, or spending thousands on ads. In this episode of Money Magnet Mama, I'm joined by Jess Tutton, ads and funnel strategist for coaches and service providers, to talk about how to grow an email list of dream clients using Meta ads... even with a small budget. This is a grounded, practical conversation for anyone who wants more consistency in their marketing without more hustle. If you've ever thought: “Ads feel overwhelming or risky” “I don't want to spend money just to test things” “I want leads who actually convert, not just more people” “I'm tired of relying only on social media” This episode will bring clarity. We cover: Why email lists still matter more than followers What kind of funnels work best for coaches and service providers How to start ads with as little as $5–$10/day What not to do when running Meta ads How ads support trust and visibility instead of replacing them Why ads work best when paired with aligned messaging Jess breaks down ads in a way that feels doable, calm, and sustainable, especially if you want your business to grow without being glued to your phone.  

Stop "Selling" & Get Prospects 90% Pre-Sold: https://go.scalingwithsystems.com/hire-from-ads ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

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Direkt zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, warum ChatGPT kein guter Business-Berater ist – und was viele Onlinehändler bei der Nutzung von KI-Tools wie ChatGPT unterschätzen. Ich erkläre, worauf du stattdessen achten solltest, um wirklich smarte Entscheidungen für deinen Onlineshop zu treffen. Viel Spaß beim Anhören! Dein Berend. __________ ✉️ Um nichts zu verpassen, melde dich zum Onlineshop Geflüster Weekly Newsletter an: https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Last few Wed Pros Live tickets!Show notes:This week I spoke to Anshika Arora, a wedding industry expert and founder of a CRM platform, about why wedding professionals need to rethink how they show up for Gen Z couples, who now make up over 50% of the wedding market. We talked about how technology is transforming the wedding planning experience, from the need for more interactive and authentic communication on websites and social media to being upfront about pricing.Anshika's InstagramAnshika's LinkedInTime Stamps:02:00 - Transitioning into the Wedding Business Landscape03:26 - Understanding Gen Z in the Wedding Industry25:00 - Launching a New Conference: Becca's Journey39:54 - The Power of Networking in Business42:54 - Exploring Networking and Technology in WeddingsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand affinity.Personalization in marketing helps clients feel a connection with lawyers.Metta has proven successful for legal marketing, while TikTok is still emerging.Engaging content can make lawyers appear more down to earth.Social media presence is crucial for modern legal practices.Building a brand on social media requires creativity and authenticity.Law firms can benefit from showcasing their personality online.The landscape of legal marketing is evolving with social media trends.Chapters00:00 Introduction to Hona and Levi's Role00:53 Closing Thoughts and Networking Opportunities

Struggling with paid ads? Find out how to simplify your strategy and grow your small business without blowing your budget! In this episode of Sharkpreneur, Seth Greene interviews Andy Janaitis, Founder & Chief Strategist at PPC Pitbulls, a digital marketing agency specializing in paid advertising for small businesses. With a background in data science and software development, Andy transitioned from corporate work to help e-commerce businesses scale through more strategic, simplified, and cost-effective marketing. He shares insights on avoiding common ad mistakes, leveraging AI tools, and building campaigns that drive long-term growth. Key Takeaways:→ How many small businesses are overwhelmed by digital marketing, so they overcomplicate campaigns and waste money.→ Simplifying ad structures and focusing on robust measurement systems can lead to better results with smaller budgets.→ Why you should focus on what's working and avoid jumping onto multiple platforms or constantly chasing new strategies.→ E-commerce businesses aiming for 7-figure growth need a targeted, scalable paid ad strategy.→ Automated bidding and data-driven decision-making are essential to optimizing ad campaigns effectively. Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies,ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.With over 10 years of agency and analytics experience, Andy's background spans engineering, web development, and digital strategy. He's known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he's helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey. Connect With Andy:Website: https://www.ppcpitbulls.com/LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/

Send a text Amazon sales do not only come from Amazon ads.Some brands send traffic from social platforms and track every sale back to Amazon listings.This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: Support the show

https://www.gethookd.ai/the-ai-ad-generator-built-to-create-winning-ads-3x-fasterDiscover how AI transforms competitor ad analysis on Meta. Learn to reverse-engineer winning strategies, spot performance patterns, and turn insights into campaigns that convert—all in minutes instead of days. Ready to outmaneuver your competition? GETHOOKD LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

In our new episode, I'll be talking about the barriers you need to overcome and answering all your burning questions.

Last Wed Pros Live tickets!Show notes:This week I'm chatting to Elizabeth Marberry. We discussed the critical role of social media in modern business, particularly focusing on Instagram marketing strategies that are essential for wedding professionals. Elizabeth shared her journey of growing her brand through use of social media, transitioning from traditional marketing methods and using platforms like Instagram and TikTok.Elizabeth's InstagramSimple & Proven Ways to *Finally* Make Money on InstagramElizabeth's podcastTime Stamps:00:00 - Building Connections Through Storytelling03:42 - Starting the Journey into the Wedding Industry20:27 - The Power of Storytelling in Social Media Marketing29:21 - Transitioning Through Life's Seasons44:43 - Exploring New Places: Elizabeth's First Trip to Ireland and LondonMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Subscribe to DTC Newsletter - https://dtcnews.link/signupDaniel Sendecki, VP of Brand + Performance at Pilothouse, joins us to explain why the old model of “persuasive creative” is dead—and what's replacing it. In a post-Andromeda Meta world, the brands winning on paid social aren't out-designing or out-targeting anyone. They're out-resolving.Role-Based Hook:For DTC teams building creative that compounds—across Meta, search, and the full funnel.Inside the episode:Why creative isn't about persuasion anymore—it's about resolutionHow Pilothouse mines Google queries to map real customer frictionWhat Meta's Andromeda update means for targeting and creative structureWhy intent clusters matter more than personasHow to build a living creative library that scalesWho this is for:DTC founders, brand leads, creative strategists, and media buyers navigating post-iOS MetaWhat to steal:Group customer questions into “psychological intent clusters”Use creative to answer, not pitchBuild ad libraries like a searchable index of problems solvedTimestamps:00:00 Creative is shifting from persuasion to resolution02:05 Why interest-based targeting no longer works04:55 Creative as answers to customer questions07:05 Meta evolving into an intent-driven platform09:15 Psychological intent clusters explained12:10 Why idea variation matters more than asset tweaks14:10 Funnel congruency in the Andromeda era17:05 Creative as an operating system, not an output19:40 Brand storytelling inside modern performance systems21:10 Recognition hooks vs interruptive hooks24:10 Blending brand and performance through intent26:15 Avoiding AI-sounding creative outputsHashtags:#DTCMarketing #CreativeStrategy #MetaAds #PerformanceCreative #BrandStrategy #MarketingPodcast #PaidSocial #CreativeTesting #Andromeda #IntentMarketing #DigitalAdvertising #EcommerceMarketing #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF581Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Are you tired of feeling like your store is the "best kept secret" in town? In this bonus episode, Crystal Vilkaitis, dives deep into the "hellscape" of Meta Ads Manager to show you why Facebook and Instagram ads are the ultimate irrigation system for your business. Crystal explains how to move beyond "hoping for rain" with organic posts and instead take control of your visibility, foot traffic, and sales through strategic amplification.This high-level guide provides the clarity you need to turn up the volume on your brand and become "15-mile famous."[1:45] The Hamilton Metaphor: Why ads are the "lighting and sound" of your retail stage.[5:10] The 1-7% Rule: The harsh reality of organic reach and why you can't rely on "rain."[8:30] Success Metrics: Why looking for sales alone is tunnel vision and what else to track.[12:15] The Power of the Pivot: How ads grow your email list and drive event attendance.[16:40] 15-Mile Famous: Leveraging local awareness to become a community legend.[20:10] Old School vs. New School: Why targeting is dead and "Creative" is the new algorithm driver.[24:35] The Importance of Clean Data: Why Meta needs good signals to optimize your spend.[27:15] AI in Ads: Why you still need a human in the loop to avoid "lazy" brand damage.[28:50] Ad Strategies for Brick-and-Mortar vs. E-commerce.Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt

Show notes:This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.Find out more about the DIY Ads courses use code BECCA for a discountGet your tickets for Wed Pros Live!Time stamps:00:11 - The Impact of Live Events on Personal Growth04:17 - Navigating the New Era of Wedding Business Marketing10:03 - The Evolution of Wedding Advertising Strategies22:53 - Deciding Where to Allocate Advertising Resources26:09 - The Shift in Advertising Strategies39:27 - The Impact of AI on Advertising40:51 - Transitioning to In-Person EventsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

More investors will look into Meta Platforms (META) expenses rather than revenue in earnings, says LikeFolio's Landon Swan. However, he argues the Mag 7 company's revenue can't be ignored. Landon sees Meta leveraging technologies amid the AI arms race for its social media platforms even with debt expected to increase. Additionally, Instagram and Meta Ads continue to gain traction from visitors even though billions already use Meta's technology. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

In der heutigen Folge des Performance Playbook Podcasts teilt Florian Litterst seine Meta und Social Ads Predictions 2026. Alle Predictions findest du auch hier bei Linkedin: https://www.linkedin.com/posts/florianlitterst_was-k%C3%B6nnte-f%C3%BCr-etablierte-marken-2026-im-activity-7413844301819826178-48ch?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAnKIkkBSnWm4MlhK3ExfI4sMlonI9ppZa8 _________________________________________________________________________ ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! _________________________________________________________________________ ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠ Email: ⁠podcast@ajfgrowth.com⁠Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at ⁠http://www.richpanel.com/partners/ajf?utm_source=spotify⁠.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clusty connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you're curious about Meta ads, this episode will help you think more clearly about the next step.We'll see you in The PPC Den!

This week I'm chatting to wedding photographer Mycah Bain. We discussed her philosophy that success in the wedding industry is not solely defined by financial metrics but rather by the joy and fulfilment derived from her work. She reflects on her early career, the challenges of burnout, and the pivotal decisions that led her to establish a balanced approach to business.Visit Mycahs websiteFollow Mycah on InstagramGet your tickets for Wed Pros LiveTime stamps:00:14 - Introduction to Wedding Business Strategies00:29 - Embarking on the Journey of Wedding Photography11:48 - Embracing Change: The Journey to Self-Care and Business Growth17:33 - Transitioning to a Team-Based Business Model31:24 - Understanding Money Mindset37:52 - Embracing Change: The Role of AI in Business40:26 - Defining Your Dream LifeMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."After launching Troop, a functional mushroom gummy brand, Jake Mellman discovered that community events and sampling don't pay the bills. What does: Meta ads, a 76% contribution margin, and defaulting customers to quarterly subscriptions. Now he's applied those lessons to Psilly Goose, a functional beverage targeting the 46% of American adults who've stopped drinking. The challenge: THC restrictions, heavy shipping costs, and a farm bill that could shut him down by November.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTroop Mushroom Gummies: https://trytroop.comPsilly Goose: https://drinkpsillygoose.comPrevious episode with Jake & Stephanie: https://unofficialshopifypodcast.com/episodes/jake-mellman-stephanie-moyalBreeze (Aaron Nosbish episode): https://unofficialshopifypodcast.com/episodes/aaron-nosbish-breezeWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Aycee Gardner is the CEO of Behind The Scenes Studio. Email her at aycee@btsstudio.co or learn more about Behind The Scenes Studio at www.btsstudio.co.Patrick Coddou is my business partner and COO at AJF Growth. Follow him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠ Email: ⁠podcast@ajfgrowth.com⁠Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.  ‍‍ ‍‍Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter  ‍‍ ‍‍Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Tarzan Kay's Links:Connect with Tarzan on InstagramSubscribe to Tarzan's The Free Weekly Newsletter

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta's new Advantage+ sales system and share a game-changing creative strategy you'll want to try.We're hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta's Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting. However, we'll also show you how to fight back with custom event cAPI imports, a strategy that's helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.In This Episode:- Advantage+ campaigns vs. manual setup- Results from testing Meta's algorithmic shift- How is Advantage+ different from PMax?- Testing Advantage+ for new customer acquisition- Merging Advantage+ with cAPI imports- Custom event cAPI imports explained- Step-by-step process of setting up Advantage+ campaigns- Inclusions and exclusions with the cAPI strategy- Regaining control with new creative strategiesMentioned in the Episode:Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/episode-691-the-major-meta-advantage-changes-you-must-know/ Meta Advantage + Breaking News! | Tier 11 Live! https://www.youtube.com/watch?v=j9-nEIymAkw Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner with Tier 11's digital marketing experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn -

"We were close to closing the company two or three times. Every winter was like, okay, that's it. Goodbye company."Chris Erthel built Meller sunglasses from a Spanish side project into a brand that sells a pair every 28 seconds. Along the way, he helped scale HelloBody from €30M to €107M as fractional CMO before its €330M exit to Henkel. We talked about why US brands fail in Europe, the cultural quirks that kill conversions in Germany, and why Italy requires cash on delivery or you're dead on arrival. He's run 3,500+ A/B tests and shares counterintuitive findings that challenge everything you think you know about landing pages and ad creative.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSMeller Brand: https://mellerbrand.com/Weavy AI: https://www.weavy.ai/Rory Flynn (AI Content): https://www.instagram.com/_roryflynn_/Chris Erthel LinkedIn: https://es.linkedin.com/in/chriserthelDiscount Code: CHRISERTHEL (highest discount ever at Meller)WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley BrockWelcome back to another episode of Female emPOWERED — and Happy New Year, friends! We're kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear.Today, I'm joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a nearly 8-figure company in under three years, has had million-dollar days, and leads an incredible team supporting entrepreneurs in becoming findable, profitable, and known for more.I'm also a client inside her mastermind — and I can confidently say it's one of the few programs that truly delivers on what it promises.If you've ever wondered which ads to run, where to spend your marketing dollars, or why your Google or Meta ads aren't working, this episode breaks it all down.What We Cover in This Episode✔ Why Google Ads should be the FIRST step for local brick-and-mortar studiosAshley shares why Google captures “problem aware” and “solution aware” clients — the people already searching for Pilates near me, yoga studio nearby, physical therapist Miami, etc. These are high-intent leads ready to buy today.✔ The two-part strategy all local service businesses needAshley explains why you must pair:Prospecting with Google → be findableRetargeting with Meta (Facebook + Instagram) → stay top of mindThis combo creates the “everywhere effect” that keeps you in front of potential clients until they convert.✔ The most common Google Ads mistakes business owners (and agencies!) makeIncluding:Using broad match keywords that send your ads to the wrong peopleTargeting entire states or countries by accidentOptimizing for low-intent conversions (like contact page views)Not understanding the difference between manual bidding and smart biddingFocusing on the wrong metricsAshley simplifies this so you know exactly what matters.✔ The ONLY 3 Google metrics Ashley cares aboutIf you're running ads for a local studio, these are your north stars:LeadsCost per leadClick-through rate (CTR) — ideally 5–10% or moreShe opens up about:Leaving her job in 2022Investing in high-level coaching (including a $50K program while pregnant!)Her first six-figure dayScaling from a team of 2 → a thriving team of 12+How investing in herself and her team multiplied her resultsHer story is a powerful reminder that skills stack, courage compounds, and clarity accelerates growth.Both Ashley and I share candid insights about:Setting boundaries as a female founderManaging rapid team growthAvoiding people-pleasing in businessSaying “no” more often to protect your energy and impactJoin Ashley's Win With Paid Ads ChallengeThis is exactly how I found Ashley — and let me tell you, I had zero intention of joining her mastermind at first. But her 5-day challenge blew me away. I learned something new every day and instantly knew I wanted to work with her.Ig Handle: https://www.instagram.com/ads.with.ashley/Join the Win with Paid Ads Challenge: https://www.paidadscoaching.com/a/2148041125/Nq5sPzDb