Podcast appearances and mentions of meta ads

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Best podcasts about meta ads

Latest podcast episodes about meta ads

App Masters - App Marketing & App Store Optimization with Steve P. Young
How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)

App Masters - App Marketing & App Store Optimization with Steve P. Young

Play Episode Listen Later Nov 22, 2025 75:36


Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we're joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************

The Ecommerce Alley
TEA 215: How Aggressively Can You Scale Meta Ads?

The Ecommerce Alley

Play Episode Listen Later Nov 21, 2025 34:40


In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you navigate the complexities of ad scaling.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

The Andrew Faris Podcast
You've Never Even Heard Of My Favorite Meta Ads Creative Metric

The Andrew Faris Podcast

Play Episode Listen Later Nov 21, 2025 22:32


Visit www.btsstudio.co to work with Behind The Scenes Studio.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast
🚀 Creative Strategy: Das System für mehr Umsatz 🚀

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast

Play Episode Listen Later Nov 20, 2025 47:27


Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

Social Marketing Nerds

Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.

Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Goo

Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

The Google Ads Podcast
From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

The Google Ads Podcast

Play Episode Listen Later Nov 19, 2025 7:37


Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually test and optimize your pages with tools like Microsoft Clarity. Discover actionable tips to enhance headline relevance, improve form interactions, and effectively use social proof to boost your conversion rates. Follow these best practices and transform your landing pages today!00:00 Introduction to Optimizing Landing Pages00:48 Nailing the Message Match02:00 Effortless Landing Page Conversions03:40 Testing and Learning05:03 Recap and Final Tips

Onlineshop-Geflüster
Andromeda verändert Meta Ads für immer

Onlineshop-Geflüster

Play Episode Listen Later Nov 19, 2025 11:35


In dieser Folge des Onlineshop Geflüster Podcasts geht's um das neue Meta Update „Andromeda“ – und warum es für deine Werbeanzeigen ein echter Gamechanger sein kann. Ich erkläre, was sich dadurch im Meta-Ads-Algorithmus verändert, worauf du jetzt bei deinen Creatives achten musst und wie du deine Kampagnen zukunftssicher aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Conversion Copywriting Podcast
Erfolgsstrategien für Facebook-Ads in 2026, mit Tanja Stumpf

Conversion Copywriting Podcast

Play Episode Listen Later Nov 18, 2025 24:06


#632 – In dieser Episode sprechen Tim und Expertin Tanja Stumpf über Erfolgsstrategien für Meta-Ads im Jahr 2026. Du erfährst, warum sich Meta-Ads lohnen, welche Funnels aktuell besonders gut funktionieren und wie sich der Anzeigenmarkt durch Trends und KI weiterentwickelt. Hier findest du Tanja Stumpf online: https://tanjastumpf.de/ https://www.instagram.com/tanja.stumpf_/ Highlights: "Content und Werbeanzeigen ergänzen sich ideal: Je stärker deine Präsenz auf beiden Ebenen ist, desto schneller wächst dein Business." "Erfolgreiche Funnels sind von A bis Z durchdacht, werden kontinuierlich getestet und weiterentwickel – statt einmalig aufgesetzt und dann liegen gelassen." "Trends bei Creatives und der Einsatz von KI werden immer wichtiger – wer hier nicht dranbleibt, zahlt am Ende höhere Lead-Preise." Timestamps: 00:00 – Tanja Stumpfs Weg zu Meta-Ads 04:38 – Warum Facebook-Ads schalten? Vorteile & Strategien 07:36 – Sind Facebook-Ads wirklich teurer geworden? 10:12 – Erfolgreiche Funnel-Strategien aus der Praxis 13:53 – Profitabel Ads schalten: Kurzfristig vs. langfristig 16:41 – Geduld & Philosophie: Wann lohnen sich Ads wirklich? 19:08 – Zukunft von Meta-Ads: KI und Trends 23:09 – Kontaktmöglichkeiten mit Tanja Stumpf Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

The Ecommerce Alley
TEA 214: Our 2025 BFCM Meta Ads Playbook

The Ecommerce Alley

Play Episode Listen Later Nov 17, 2025 43:43


In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Ecommerce Coffee Break with Claus Lauter
How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Nov 17, 2025 24:13 Transcription Available


In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok. He also discusses the future of trust and AI characters in the content landscape.Topics discussed in this episode:  Why social algorithms now demand high-volume content daily. What makes a successful brand-creator relationship: emotion and performance data. Why Meta's Andromeda algorithm now wins with variety and volume of creatives. Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash. How Billo uses AI to instantly generate the next creative from existing real human content. Why the future will require clear differentiation between real and AI content. Links & Resources Website: https://billo.app LinkedIn: https://www.linkedin.com/in/smailys/  Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Rincón de la publicidad pagada: Hadestra Marketing
Importancia de tener la cuenta de Meta Ads a nombre de la empresa o negocio

Rincón de la publicidad pagada: Hadestra Marketing

Play Episode Listen Later Nov 17, 2025 10:06


Importancia de tener la cuenta de Meta Ads a nombre de la empresa o negocio

Marketing para David (no Goliat)
#245 Del caos al control: el poder de tener todo tu marketing y ventas en un mismo lugar con Rodrigo Camacho

Marketing para David (no Goliat)

Play Episode Listen Later Nov 16, 2025 51:04


Conversé con Rodrigo Camacho sobre cómo pasar del caos operativo a un sistema claro y escalable unificando campañas, prospectos y ventas en una sola plataforma. Hablamos de por qué más conversaciones significa más conversiones, y de los estándares actuales: respuestas en tiempo real, sitios claros y procesos que no dependan de terceros.Rodrigo explicó cómo eligió el nicho de médicos con datos, qué servicios ofrece (ads en Meta, bots conversacionales con IA y CRM) y por qué Go High Level aceleró su agencia: menos herramientas dispersas, automatizaciones, ahorro de costos y una comunidad que impulsa el crecimiento. También compartió aprendizajes del evento Level Up y de Alex Hormozi: foco y hacer más de lo que funciona.Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing.Keywords: marketing digital, CRM, automatizaciones, inteligencia artificial, bots conversacionales, generación de prospectos, Meta Ads, escalabilidad, agencias de marketing, Go High Level, marketing todo en uno.

Onlineshop-Geflüster
3 BFCM Hebel die kaum jemand kennt

Onlineshop-Geflüster

Play Episode Listen Later Nov 16, 2025 11:46


In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir drei richtig starke BFCM-Hebel, die fast niemand nutzt – und die dir dieses Jahr helfen können, noch mehr aus dem Q4 herauszuholen. Ich zeige dir, worauf du achten solltest, damit du im Black Friday Chaos nicht untergehst, sondern gezielt und profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Onlineshop-Geflüster
Neu: Staat fördert unsere Beratung mit bis zu 50-80%

Onlineshop-Geflüster

Play Episode Listen Later Nov 12, 2025 3:28


In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wie du dir bis zu 80 % Förderung für unsere Beratung sichern kannst – direkt vom Staat. Ich erkläre dir, für wen das gilt, welche Voraussetzungen du erfüllen musst und wie der genaue Ablauf aussieht. Wenn du überlegst mit uns zusammen zu arbeiten, aber noch einen relativ kleinen Shop hast, ist das deine Chance. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The Unofficial Shopify Podcast
Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand

The Unofficial Shopify Podcast

Play Episode Listen Later Nov 11, 2025 48:43


So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Credit Repair Business Secrets
Meta Ads Made Easy: A Step-by-Step Demo for Credit Repair Businesses ft. Max Knowles

Credit Repair Business Secrets

Play Episode Listen Later Nov 11, 2025 70:22


Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/You want to run effective Meta ads for your credit repair business... but you're worried about blowing your budget.What do you do? Give up on ads? Keep throwing money at them with no real strategy?Well, that's what a lot of businesses do... But what if I told you that you could run Meta ads that actually convert, even on a small budget?Today, I'm joined by Max Knowles, a marketing expert who's built eight-figure sales teams, trained 1000s of entrepreneurs, and created a simple ad system that helps credit pros attract the right audience, build trust, and grow fast without wasting a single dollar. Max shares his step-by-step demo on how credit repair businesses can leverage Meta ads to attract leads and clients without breaking the bank.You'll learn how to set up Meta ads like a pro, write high-converting ad copy with ChatGPT, and use AI to automate conversations with leads. We'll also explore the key factors that make ads successful, like targeting the right audience and focusing on long-term customer value, not just cost-per-lead.If you're tired of wasting money on ads and want to learn how to run campaigns that work, this episode is for you.Tune in!

Irish Tech News Audio Articles
Glitch Raises €2M to Simplify Digital Advertising for Lean Teams

Irish Tech News Audio Articles

Play Episode Listen Later Nov 11, 2025 4:01


Glitch has raised €2 million in seed funding to make digital advertising faster and easier for lean marketing teams and boutique agencies. The round was led by Elkstone, with participation from Gaingels, HBAN, and several European angel investors backing the company's next stage of growth. Founded by Aisling Browne and Kingsley Kelly, Glitch is an AI-powered ad platform that helps B2B marketers launch high-performing campaigns in minutes. It automates campaign setup, targeting, budget allocation, and daily optimisation, while delivering detailed reports showing which audiences, copy, and keywords drive results. These insights power smarter campaigns and give marketing a strategic voice across the business. The company was built around one insight: lean teams don't lack strategy, they lack time. By automating repetitive, data-heavy tasks, Glitch gives B2B marketers the same performance edge as larger organisations with in-house specialists. Early customers report a 5x increase in conversion rates, a 9% lift in click-through rates, and a 30% reduction in cost per acquisition compared to previous setups. "Digital advertising shouldn't feel like decoding a foreign language," said Aisling Browne, CEO and Co-Founder of Glitch."We built Glitch to give lean teams the power, insights, and confidence to run high-performing campaigns - saving hours ofmanual work and removing the guesswork." Browne and Kelly met through Founders, the Dogpatch Labs talent accelerator, where they teamed up around a shared goal to simplify and modernise B2B advertising. Since then, Glitch has grown into a platform used by companies including Protex AI, Web Summit, We Are Riley, Mango Media, and Squid Loyalty. "In a crowded digital marketing landscape, Glitch stands out because it delivers measurable results for its clients," said Niall McEvoy, Managing Director - Venture at Elkstone. "The team has built a platform that truly empowers B2B marketers and boutique agencies - simplifying campaign management while driving performance." The impact of Glitch's platform is evident in customer collaborations. "Over the past four months, our partnership with Glitch Ads has significantly improved campaign efficiency and overall ad performance," said Dan Hobbs, CEO and Co-Founder at Protex AI. "Their data-driven optimisation, transparent communication, and automation tools have delivered measurable gains while allowing our team to focus on higher-value strategic initiatives." "Glitch handled the heavy lifting for our Search Ads. It's like having an extra performance marketer for our team" said Barry McCullagh, Senior Vice President at Web Summit. The new funding will be used to support Glitch's international expansion, grow its commercial teams, and launch new features - including multi-platform integrations with Meta Ads and LinkedIn. The company will also roll out CRM integrations designed to enhance cross-platform reporting and provide clearer visibility into campaign performance and attribution. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Digital Marknadsföring med Tony Hammarlund
Meta Andromeda, TTPA och efterlängtade LinkedIn Ads-nyheter – David Larsson #148

Digital Marknadsföring med Tony Hammarlund

Play Episode Listen Later Nov 10, 2025 63:35


[Expertpanelen] Avsnitt 148 med David Larsson, Chief Strategy Officer på Trickle, om de senaste nyheterna och trenderna inom paid social. I det här andra expertpanels-avsnittet går vi igenom några av de mest spännande uppdateringarna från Meta och LinkedIn. Allt från Reels Trending Ads och nya format i Threads Ads till hur Meta Andromeda förändrar hur annonsering på Metas plattformar. Plus en rad efterlängtade nyheter från LinkedIn, däribland en helt omgjord kampanjstruktur. Du får dessutom höra om: Instagram-följare som nytt mätvärde i Ads Manager Hur Meta Andromeda gör kreativitet viktigare än målgrupper Vad TTPA-reglerna och political ads bans handlar om Auto-targeting på LinkedIn och när det faktiskt fungerar Och varför du kan få mer personliga annonser på LinkedIn Om gästen David Larsson är chief strategy officer på performance marketing-byrån Trickle och en av Sveriges vassaste på LinkedIn Ads. Han är med expertpanelen med fokus på paid social. Utöver sin expertis inom performance marketing och paid social så är David också utbildad journalist samt har jobbat med YouTube och sociala medier på TV4. Han är också en van föreläsare, kursansvarig och gästföreläsare på både Medieinstitutet och Berghs. Tidsstämplar [00:04:34] Meta Ads-nyheter för Instagram och Threads. Genomgång av spännande Reels Trending Ads, nya Threads Ads-annonsformat och möjligheten att sätta upp Instagram-följare som mätvärde i Ads Manager. [00:18:59] Meta Andromeda förändrar Meta Ads i grunden. Systemet som nu arbetar i bakgrunden för Meta Ads och styr vilka annonser som syns. Och hur Andromeda flyttar fokus från målgruppstargeting till kreativa signaler. [00:28:59] TTPA och Metas politiska annonsförbud. EU:s nya reglering kring politisk annonsering och hur Metas breda definition av "politik" stoppar mängder av annonser och i vissa fall till och med stänger annonskonton. [00:40:12] LinkedIn Ads får ny kampanjstruktur. Campaign manager får nu en liknande hierarki som Meta och övriga plattformars kampanstruktur. Man passar dessutom på att lansera Ads Personalization och det man kallar Auto targeting. [00:56:42] Lightning round. Google Analytics 4 cost data import från annonsplattformar som Meta, TikTok och Snap, TikTok utvecklar Smart+, targeting baserat på Meta AI-användning, landing page views utan pixel och partnership annonser på LinkedIn. Länkar David Larsson på LinkedinTrickle (webbsida) From Culture to Conversion with Meta's Brand Building Tools - Meta (artikel) 4 NEW Meta Ads updates - Bram Van der Hallen (LinkedIn-inlägg) Meta's Andromeda Update: What It Means for Digital Marketers in 2025 - Grofuse (artikel) Meta Andromeda October 2025 updat: Why creative diversity now defines ad performance - mtm (artikel) Meta Andromeda and Creative Diversification: 7 Examples Explained - Jon Loomer (artikel) Restriktionerna av politisk annonsering gäller alla - Peter Rosdahl (artikel) TTPA - EU:s förordning om politisk reklam - Mediemyndigheten (artikel) Ändringar i kampanjhierarkin i Campaign Manager - LinkedIn (dokumentation) Ads Personalization: Skapa annonser med makron på LinkedIn - LinkedIn (dokumentation) Automatisk målgruppsinriktning för Classic-kampanjer - LinkedIn (dokumentation) Partnerships in Campaign Manager - LinkedIn (guide) Import data from external systems - Google Analytics (dokumentation) Improving Your Recommendations on Our Apps With AI at Meta - Meta (artikel) TikTok Announces New Automation Updates for Advertisers - TikTok (artikel) Landing Page Views No Longer Require a Pixel - Jon Loomer (artikel/video)

Le Rendez-vous Marketing
META ANDROMEDA : nos 8 conseils pour scale dans la nouvelle ère Meta

Le Rendez-vous Marketing

Play Episode Listen Later Nov 8, 2025 31:25


Envoyez-moi un message.Depuis son arrivée, Meta Ads ne fonctionne plus du tout comme avant.Les performances fluctuent, les anciennes stratégies ne marchent plus, et tout le monde essaie de comprendre ce que veut vraiment l'algorithme Andromeda.Alors, on a décidé de répondre à vos 8 questions les plus posées avec Elisabetta Speranza, notre Lead Creative Strategist chez DHS.Notre Newsletter : https://dhsdigital.substack.com/Contactez-moi pour un diagnostic gratuit de votre compte :https://dhsdigital.eu/audit/Vous faites des Facebook Ads et vous aimeriez passer à la vitesse supérieure sans perdre la main ? Ma formation Facebook Ads Academy devrait vous y aider : https://daniloduchesnes.com/facebook-ads-academy/

Emprendedor Eficaz
Meta Ads: Cómo establecer un presupuesto realista (y no perder dinero).

Emprendedor Eficaz

Play Episode Listen Later Nov 7, 2025 19:47


Supermanagers
AI Powers 1500 Developers & Generates Movie Magic with Allan Isfan of Warner Bros

Supermanagers

Play Episode Listen Later Nov 6, 2025 49:29


In this episode, Aydin chats with Allan Isfan, Senior Director of Global Video Platform at Warner Bros Discovery, about how AI is reshaping creativity, software development, and large-scale enterprise culture. Allan explains how he drives AI literacy for 1,500+ employees, the power of internal demos and sandboxes, and gives a hands-on walkthrough of generative video tools like Gemini V3, Flow, and Sora. He also dives into AI video analysis, the Wizard of Oz project at The Sphere, and the future of creative storytelling powered by AI.

adsventure.de - Facebook & Social Media Advertising Podcast
Meta Ads mit KI diversifizieren: Der Gamechanger Nano Banana #173

adsventure.de - Facebook & Social Media Advertising Podcast

Play Episode Listen Later Nov 5, 2025 12:54


Pastéis de Marketing's Podcast
O NotebookLM com atualizações, Meta Ads com Sickers e muito mais… – e321s01

Pastéis de Marketing's Podcast

Play Episode Listen Later Nov 5, 2025


Neste episódio das rapidinhas falamos das novas atualizações do NotebookLM, Meta Ads com Sickers e muito mais…

Made for Mothers
71. Moms Who Build: Meet Brooklyn Grotte, Meta Ads Expert

Made for Mothers

Play Episode Listen Later Nov 3, 2025 21:43


Running ads doesn't have to feel complicated, expensive, or out of reach.In this episode of Moms Who Build, Mariah introduces Brooklyn Grotte, a Minnesota-based mom of three, luxury photographer, and Meta Ads strategist who helps women grow their businesses with small, smart ad strategies that actually work.Brooklyn shares how she went from $20,000 in debt and struggling to book clients to building two thriving businesses while raising her kids and redefining what success looks like as a mom and entrepreneur.This conversation is a masterclass in resourcefulness and resilience. Brooklyn and Mariah talk about the messy middle of pivots, starting small with just a few dollars a day, and creating offers that truly connect with your audience. You'll walk away realizing that ads don't need to be intimidating or require a massive budget. Clarity, consistency, and a little bit of courage go a long way.In this episode, you'll hear:How Brooklyn built two successful businesses while raising three kidsThe truth about running ads that actually convert (even on $1 a day)Why authenticity and raw, unpolished content perform bestThe mindset shift that helped her move from fear to freedomHow community and connection fuel her growth and confidenceConnect with Brooklyn:Instagram: @bizwithbrooklynWebsite: brooklynphotomn.comWays to Connect Outside the Podcast Follow CEO & Founder on Instagram: @mariahstockman Follow Made for Mothers on Instagram:@madeformothers.co Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Ridge Used AI to Double Revenue & Surpass $100M Revenue

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Oct 28, 2025 32:52


Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The Remarkable CEO for Chiropractors
329 - How to Turn Content into Patients with a Five-Pillar Marketing System

The Remarkable CEO for Chiropractors

Play Episode Listen Later Oct 28, 2025 40:50


How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You'll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what's included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi's $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Die 5 wahren Gründe warum deine Ads nicht weiter skalieren

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Oct 27, 2025 16:38 Transcription Available


Kostenloser Audit: www.ecomhouse.com/skalierungs-call Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

We Are, Marketing Happy - A Healthcare Marketing Podcast
Navigating Ad Restrictions in Healthcare Marketing

We Are, Marketing Happy - A Healthcare Marketing Podcast

Play Episode Listen Later Oct 24, 2025 16:54


Hedy & Hopp CEO & Founder Jenny Bristow and Director of Digital Activation Lindsey Brown talk about recent changes to paid media restrictions in healthcare marketing (for example, Google now allows limited non-promotional prescription term use) and how healthcare marketers can stay effective as restrictions evolve.Three big hurdles that healthcare marketers need to understand and navigate include Google Ads, Meta Ads, and privacy and HIPAA.Marketers can work around these hurdles by balancing compliance, creativity, and results. Focus paid media messaging around education—not medical claims. Lean in to intent-based keywords and compliant storytelling.In the future, healthcare marketers can anticipate privacy-first platforms with AI-driven targeting, access to less data and a focus on effective creative, and using compliance as a key advantage.As a healthcare marketer, you don't need to fear restrictions—once you understand the guardrails, you can creatively work within them.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Lindsey:Email: lindsey.brown@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/lindseycbrown/ Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/. If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Emprende tu negocio con Juan Manuel Gareli Fabrizi
Meta Ads | El Poder de una Historia | Optimización Avanzada de Campañas | Mentoría Grupal SEP 2025

Emprende tu negocio con Juan Manuel Gareli Fabrizi

Play Episode Listen Later Oct 24, 2025 19:39


adsventure.de - Facebook & Social Media Advertising Podcast
Neue Meta Ads-Insights zur Peak Season 2025: Meta zu Gast bei adsventure #170

adsventure.de - Facebook & Social Media Advertising Podcast

Play Episode Listen Later Oct 22, 2025 34:18


Le Super Daily
Ciblage Broad & Création Ciblée : Les Nouvelles Règles du SMA

Le Super Daily

Play Episode Listen Later Oct 21, 2025 22:22


Épisode 1380 : En 2025, le Social Media Advertising (SMA) entre dans une nouvelle ère dominée par l'automatisation et l'intelligence artificielle.Après des années de geekerie et d'optimisation continue des modes de ciblage, place à l'IA et au ciblage broad. Pour faire simple, ce n'est plus le ciblage qui compte mais le contenu des ads. On décrypte ensemble ce nouveau paradigme.—Ciblage broad : la logique algorithmiqueEn quelques mois, le ciblage broad (ou large) s'est imposé comme la norme sur Meta Ads et plus globalement les plateformes sociales. L'idée est de laisser l'algorithme explorer librement les audiences. En gros je ne lui dis rien et il va automatiquement trouver quelle est l'audience la plus adaptée et réceptive à votre publicité.Concrètement comme ça marche ? L'algorithme choisit lui-même les personnes à qui montrer tes publicités, sans que tu définisses précisément leurs centres d'intérêt, leur âge, ou d'autres critères très spécifiques.Attention, il ne “devine” pas : il s'appuie sur une énorme quantité de données comportementales et contextuelles.—En broad, le ciblage prend en compte le comportement des utilisateursCe que les gens font sur la plateforme : clics, likes, commentaires, partages, visionnages de vidéos, réactions à d'autres pubs.Ce qu'ils font hors de la plateforme, si le Pixel Meta ou l'API Conversions est installé sur ton site (par exemple, ajouter un produit au panier, visiter une page, acheter un article).Leurs habitudes d'achat en ligne, si elles sont traçables (ex. : utilisateurs qui achètent souvent sur Instagram).—En broad, le machine learning permet de développer la taille des audiences cibles Meta analyse les résultats de tes publicités en temps réel.Dès qu'il voit que certains types de personnes répondent mieux à ton annonce (par exemple, elles achètent ou cliquent plus souvent), il va automatiquement montrer la pub à d'autres profils similaires.Création ciblée : bienvenu dans l'ère du ciblage créatifFace à la disparition du micro-ciblage manuel, la création devient le nouveau levier de segmentation. Dans le passé, tu devais définir à qui tu voulais parler (âge, sexe, intérêts, etc.), puis créer une publicité adaptée à cette audience. Aujourd'hui, avec les progrès de l'algorithme de Meta, la logique s'est inversée :Ce n'est plus l'audience qui détermine la publicité, mais la publicité qui détermine l'audience.—Les nouvelles règles du SMA en 2025Automatisation totale du ciblage : l'IA construit les audiences (Advantage+ audiences, Lookalikes dynamiques).Création comme facteur de ciblage : les visuels, formats et messages remplacent les filtres d'audience.Scaling intelligent : le ciblage large + IA assure les meilleures performances dès que les données sont suffisantes.En synthèse, le SMA 2025 repose sur un nouveau couple gagnant : broad targeting piloté par l'IA et création ciblée pensée pour orienter l'algorithme. Les campagnes les plus efficaces ne découlent plus d'un paramétrage précis, mais d'une collaboration intelligente entre créativité humaine et machine.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Wedding Business Solutions
Mark Chapman - When is it time to DIY or Hire Someone to Do It?

Wedding Business Solutions

Play Episode Listen Later Oct 20, 2025 31:22 Transcription Available


Do you know when it's time to do things yourself, and when you should hand them off? Are you so busy that you can't spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? And how does learning new skills in advertising actually improve every part of your marketing?Listen to this new episode for practical decision-making tips on when to do it yourself, when to delegate, and how to get the most value—and results—from your advertising efforts.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.     We spoke on the episode about The I Do Society's new DIY Advertising Kits, and the special discount for my listeners. It's like having an advertising expert in your back pocket — with step-by-step guidance for you to plan, build and succeed with paid ads.And you can get $100 off any kit with my code. Go to https://theidosociety.com/ad-kits/?via=alan and use Coupon Code - ALAN - to save $100You'll save thousands and skip months of trial and error this engagement season.For more information about Mark and his done-for-you services, visit: http://theidosociety.com/  Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site:Coming to Wedding MBA this year? Join me for a brand new workshop, before the conference starts. Can't make that? Come to Charlotte NC on Dec. 3rd for a Mastermind Day. Visit www.MastermindDay.com for information and tickets on upcoming events. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Le Rendez-vous Marketing
Black Friday 2025 : Notre stratégie Meta & Google Ads (& créa) pour faire +1M€ au Q4

Le Rendez-vous Marketing

Play Episode Listen Later Oct 20, 2025 59:35


Envoyez-moi un message.Le guide complet du Black Friday 2025 est là !Dans cette masterclass exclusive, l'équipe DHS Digital te partage toute sa stratégie Q4 : comment poser les bonnes fondations financières, structurer tes campagnes Meta Ads et Google Ads, créer une offre irrésistible et bâtir des créas qui convertissent.

Nick Boddington's Podcast
Meta Just Changed the Game - Are You Ready?

Nick Boddington's Podcast

Play Episode Listen Later Oct 20, 2025 9:02 Transcription Available


So Worth It
152. The NEW Era of Meta Ads

So Worth It

Play Episode Listen Later Oct 17, 2025 52:44


If your Facebook/Meta ads suddenly got pricey or stalled out, you're not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is.You'll LearnThe old way vs. new way of running Meta adsWhy your creative and copy are your new targetingThe Friends Cast Method for crafting 6–10 distinct ad concepts that reach different buyer typesWhat to put in each ad so Meta learns fasterResources MentionedGrab the free video + full notes doc with diagrams and copy examples in The FREE Community: The Easy Ad Society >> https://www.skool.com/easy-ad-society/aboutSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

Marketing Against The Grain
Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy

Marketing Against The Grain

Play Episode Listen Later Oct 16, 2025 13:44


Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands?  Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company's marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn to quickly analyze competitors' tech stacks and conversion architectures to grow your business faster. Mentions Grüns https://gruns.co/ Perplexity Comet Browser https://www.perplexity.ai/comet Icon https://icon.com/ Meta Ads https://business.meta.com/ Atria https://tryatria.com/ Northbeam https://www.northbeam.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The Unofficial Shopify Podcast
Smart Marketer Live 2025

The Unofficial Shopify Podcast

Play Episode Listen Later Oct 14, 2025 57:26


I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025.This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and how a chicken supplement business owner plans to poach employees like she's manifesting herbs.Featuring Beav Brodie (Tactical Baby Gear), Brett Curry (OMG Commerce), Attila from Smart Marketer, and Celia Hatch (Buff Clucks).SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTactical Baby Gear: https://tacticalbabygear.comFight Soap: https://fightsoap.usBuff Clucks: https://buffclucks.comOMG Commerce: https://omgcommerce.comSmart Marketer: https://smartmarketer.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

The Andrew Faris Podcast
AI Hooks for Meta Ads: Sora 2 and a Repeatable Process

The Andrew Faris Podcast

Play Episode Listen Later Oct 13, 2025 58:03


INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Patrick Coddou is my business partner & COO at AJF Growth. He previously built, operated, and in 2022 exited Supply, a men's grooming business he co-founded with his wife. Follow him on X at https://x.com/soundslikecanoe.//Most brands don't have a creative problem—they have a process problem. In this episode, Andrew and AJF Growth COO Patrick Kadu break down how to operationalize creative so it consistently drives profit. We cover why the message is the asset, how to build a database of messages per brand, and how to bolt on a “hook library” that accelerates iteration without bloating your stack.We also dig into Sora 2 (AI video) as a practical tool for 3–5 second hooks—where it works, where it fails, and how to deploy it without derailing your team. You'll hear how we separate Explore vs. Expand in paid social, resist tool proliferation, and turn ideas into a repeatable process clients can trust. If you care about speed, clarity, and profitable growth (not just flashy toolS) then this is your operator's guide.What you'll learn:- A message-first framework that scales creative and protects margins- How to stand up a “hook library” and plug it into weekly cadences- When AI video (Sora 2) is ROI-positive for paid hooks—and when it isn't- The agency principle: performance + trust beats everything//CHAPTER TITLES:00:01:58 - Open AI & Sora 200:09:05 - Using AI For Content Creation For Your Brand00:16:19 - Does Your Marketing Clients Want You To Do This?00:19:54 - Ad Inspiration & Using Other User Content00:22:50 - Explore & Expand00:28:39 - Process Oriented Attack For Creatives00:35:00 - Writing a Hook Strategy00:39:04 - Will Meta Dox My Ad? 00:43:23 - Repeatable Process & Implementation00:54:22 - 2 Key Aspects For Good Client Relationships//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stop Scrolling, Start Scaling Podcast
216. October 2025 Marketing Updates: Instagram's Pinned Comments, Smarter Meta Ads & Why Posting More Wins on LinkedIn

Stop Scrolling, Start Scaling Podcast

Play Episode Listen Later Oct 8, 2025 17:21


Instagram just unveiled two features that could completely change how you engage with your content and your audience. On this episode, Emma unpacks the biggest social media shifts of October 2025, starting with Instagram's deceptively small pinned comments update, which has the potential to transform audience engagement and even drive conversions. She also breaks down Meta's push into AI-powered holiday ads, sharing why these tools can help streamline campaigns but still require a human touch to get the best results. Over on LinkedIn, fresh data reveals that posting frequency now plays a bigger role in reach than perfectly polished content – a shift that makes consistent visibility more achievable. And for the headline update? Instagram is testing a new Reels feature that could dramatically increase watch time and keep your brand front and center even when users multitask. As always, our monthly breakdown is here to help you turn these interesting advancements into powerful, actionable changes you can implement to stay ahead of the curve. Listen in as Emma explains: Creative ways to use pinned comments for context, engagement, and conversions Why you shouldn't stop running Meta ads on December 31st How LinkedIn frequency is now a bigger factor than post “perfection” And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

App Masters - App Marketing & App Store Optimization with Steve P. Young
Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

App Masters - App Marketing & App Store Optimization with Steve P. Young

Play Episode Listen Later Oct 7, 2025 22:06


In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You'll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably