Podcast appearances and mentions of meta ads

Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy. In this episode, I'm breaking down a Meta Ads strategy I've been testing inside my mastermind called a funnel feeder campaign. It's a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale. This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof. In this episode, I cover: What a funnel feeder campaign is and where it sits in your Meta Ads strategy Why top-of-funnel purchase campaigns can be harder to convert right now How to use engagement or video view campaigns to bring new people into your world Why exclusions matter if you're trying to reach genuinely new audiences How this strategy can help build social proof on your existing ad posts When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales When not to bother with this strategy and where to put your budget instead The key metric I'd add to your Ads Manager dashboard when testing this campaign If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account. Ready to feel more confident with your Meta Ads? If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment. It's my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork. You'll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins. Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me. Learn more and join here:https://www.jodieminto.com/eaa

❤️ Pomogłam? 1️⃣ Sprawdź moje e-booki i kursy o Facebook Ads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://charzynska.pl/pd-produkty⁠⁠⁠⁠⁠⁠⁠⁠⁠W formacie 3 Minuty z Reklamami odpowiadam na najczęstsze problemy i pytania członków mojej grupy na Facebooku! Krótkie, maksymalnie trzyminutowe PROtipy, które pozwolą Ci robić jeszcze lepsze reklamy Meta Ads!----

In the final installment of the Compounding Clinic series, Doc Danny explains why stability is the ultimate advantage for cash-based physical therapy clinics. Learn how recurring revenue, outcome-based plans of care, and long-term patient relationships create more predictable growth, stronger profitability, and a better quality of life for clinic owners. In This Episode, You'll Learn Why stability beats volume in clinic growth The biggest mistakes Danny would fix if starting over How the volume treadmill traps clinic owners Why recurring revenue changes business economics The importance of outcome-based plans of care Why 40% recurring revenue is a powerful benchmark How recurring revenue increases enterprise value The connection between business stability and personal freedom Why implementation matters more than information Key Takeaway The strongest clinics aren't built on constantly replacing discharged patients. They're built on systems that create stability, recurring revenue, predictable growth, and long-term patient relationships. Technology Spotlight Reduce documentation time and improve patient engagement with Claire AI. Start your free 7-day trial. Upcoming Training Learn how PT Biz uses Meta Ads to build compounding clinics with predictable patient acquisition and recurring revenue systems. Free Resource Join the PT Biz Part-Time to Full-Time Challenge More PT Biz Training Subscribe to PT Biz Training on YouTube Connect Physical Therapy Biz PT Entrepreneur Podcast

Send us Fan MailBefore you spend another dollar on paid ads, listen to this.Facebook and Instagram ads can feel like a mystery. One person swears they're the key to scaling your business. Someone else says they're a waste of money. Meanwhile, Meta keeps suggesting you boost your post, increase your budget and trust the process.  In today's episode, I'm joined by Samantha Fine, Meta Ads and Funnel Strategist, to talk about what's actually working when it comes to paid advertising and why so many business owners end up frustrated, overwhelmed and convinced that ads "don't work."We discuss:How Meta's platform has changed, including the growing role of AI, the Andromeda update and the shift from audience targeting to creative-led advertisingThe role your funnel plays in ad performance and conversionsHow to know if you're actually ready to invest in paid traffic and how oto set an ad budget based on your goalsWhy copying someone else's ad strategy rarely works If you've been wondering whether Meta Ads are worth it, why your results have changed or what needs to be in place before you spend any money on ads, this conversation will save you time, money and a whole lot of frustration.Links & References:Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code  FIRSTTIMEGet Samantha's free Successful Ads Scorecard here: https://www.samanthafinedigital.com/scorecardBook an Audit Call with Samantha: https://link.autopilotclients.io/widget/bookings/ads-audit-samantha-fine-digitalConnect with Samantha on Instagram: https://www.instagram.com/samanthafinedigitalSupport the showConnect with Your Host!Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"?  Most businesses don't have an ads problem, they have an offer problem. In this episode I focus on step two of my six-part PROFIT method and showing you how to refine your offer before spending another dollar on Facebook and Instagram ads. Because ads are an amplifier. They amplify what already exists. If your product, pricing, packaging, or customer experience isn't landing, Meta ads will simply amplify that problem faster. Learn more about working with Lume Marketing The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. Hire us to run your ads Learn how to run your own ads I break down what makes an offer irresistible and why trying to compete on cheap pricing is usually a race to the bottom. I go into the psychology behind perceived value, including the fascinating wine pricing study that proved people literally experience more pleasure when they believe something is premium. We also talk about how to choose the right products to advertise, why low-ticket products can quietly destroy your profitability, and how purpose-led brands can use strategic positioning instead of discounts to drive sustainable ecommerce growth. If you've ever wondered why your Meta ads aren't working, why your Facebook ads aren't converting, or how to create profitable Meta ads that support long-term business growth, this episode will help you think about your ads strategy differently. I also talk about something most marketers completely overlook, which is the role packaging and customer experience play in high-converting Meta ads. Your ad creative might get the click, but the full brand experience is what creates repeat customers, referrals, and real loyalty. Whether you run an ecommerce brand, service business, or personal brand, this episode will help you build Meta ads that don't suck by focusing on what matters first. Because good ads can't save a bad offer. You don't need gimmicks or magic formulas. You need a strong offer, clear positioning, and ads that support the bigger picture. Are you advertising the product that makes the most strategic sense for your business growth? Come tell us over on Instagram and connect with us at @lumemarketing Contact details mentioned: Connect with Lume Marketing on Instagram, Facebook of via our website Megan Winter on LinkedIn Resources The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. Should you run your own ads or partner with an agency? Take the quiz here to find out. 10 most common Meta ads red flags, and how to avoid them. Download for free here.

❤️ Pomogłam? 1️⃣ Sprawdź moje e-booki i kursy o Facebook Ads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://charzynska.pl/pd-produkty⁠⁠⁠⁠⁠⁠⁠⁠⁠W formacie 3 Minuty z Reklamami odpowiadam na najczęstsze problemy i pytania członków mojej grupy na Facebooku! Krótkie, maksymalnie trzyminutowe PROtipy, które pozwolą Ci robić jeszcze lepsze reklamy Meta Ads!----

¿Cuántas veces has escuchado a un emprendedor decir?“Meta Ads ya no funciona.”“Los anuncios están demasiado caros.”“La publicidad digital ya no genera ventas.”Pero aquí está el problema…La mayoría de las veces Meta no es el culpable.Porque si fuera así, nadie estaría vendiendo.Y la realidad es que todos los días hay empresas generando clientes, reuniones, pedidos y ventas gracias a Meta Ads.Entonces la pregunta es:¿Por qué algunos negocios ganan dinero y otros solo acumulan clics, mensajes y gastos?La respuesta está en una fórmula.Una fórmula que combina producto, oferta, creatividad, segmentación, proceso de cierre y seguimiento.Y cuando una sola de estas piezas falla, el sistema completo deja de producir resultados.Por eso en este video voy a mostrarte la fórmula que utilizan los anuncios que realmente venden.No vamos a hablar de teorías.Vamos a hablar de estrategias prácticas, errores que veo todos los días y acciones concretas que puedes aplicar para mejorar tus resultados.Si estás invirtiendo en Meta Ads o quieres empezar a hacerlo correctamente, quédate hasta el final porque probablemente descubrirás por qué tus campañas no están produciendo las ventas que esperas.Comencemos.Visita nuestro sitio web: www.emprendedoreficaz.info

❤️ Pomogłam? 1️⃣ Sprawdź moje e-booki i kursy o Facebook Ads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://charzynska.pl/pd-produkty⁠⁠⁠⁠⁠⁠⁠⁠⁠W formacie 3 Minuty z Reklamami odpowiadam na najczęstsze problemy i pytania członków mojej grupy na Facebooku! Krótkie, maksymalnie trzyminutowe PROtipy, które pozwolą Ci robić jeszcze lepsze reklamy Meta Ads!----

Sarah Resnick is the founder and CEO of Gist Yarn and Zollie. FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.Column set string to use for your account: &columns=name%2Ccampaign_name%2Cattribution_setting%2Cdelivery%2Cbid%2Cbudget%2Cspend%2Caction_values%3Aomni_purchase%2Cpurchase_roas%3Aomni_purchase%2Cactions%3Aomni_purchase%2Ccost_per_action_type%3Aomni_purchase%2Caverage_purchases_conversion_value%3Aomni_purchase%2Ccpm%2Cactions%3Alink_click%2Ccost_per_action_type%3Alink_click%2Cwebsite_ctr%3Alink_click%2Cimpressions%2Creach%2Cfrequency&attribution_windows=default%2C1d_click_all_conversions%2C28d_click_all_conversions&comparison_date=&insights_comparison_date=

Can Meta and TikTok Shop be combined into a single playbook? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) are fresh off the Meta Performance Marketing Summit and cover what the event signaled, where paid social is heading, and what most brands are still sleeping on. They explain Meta betting big on product feed enrichment as the foundation for better AI-generated creative, and how GMV Max is quietly powering TikTok Shop's top brands. The duo also reveals creators driving 60% of shop revenue, the Meta ads catalog, and TikTok Shop affiliate flywheels. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Haushttps://www.haus.io/operatorsOperators Newsletterhttps://9operators.com/

Are you throwing money at Meta ads without a real plan and wondering why your ads aren't converting? In this episode, I'm breaking down the very first step in my PROFIT Method for creating profitable Meta ads in 2026. Because Meta ads can suck your time, energy and bank account when you run them without strategy. But they can also get amazing results when you understand how to use them properly. Learn more about working with Lume Marketing The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. Hire us to run your ads Learn how to run your own ads I talk about why ads are an amplifier, not a magic wand, and why strategy needs to come before tactics every single time. I walk you through how to create SMART marketing goals that support profitable growth, how to reverse-engineer your Meta ads budget, and why your marketing efficiency ratio matters if you want sustainable ecommerce growth.  We also talk about the difference between growth goals and profit goals, how to stop wasting money on ads that don't work, and why your ads strategy should never operate in isolation from your wider marketing ecosystem. If you've ever wondered how much you should spend on Meta ads, why ads aren't working, or how to create a clear marketing strategy that supports profitable Meta ads, this episode will help you think much more strategically about your advertising.  I also share some honest truths about discount pop-ups, relying on cookie-cutter ecommerce advice, and why purpose-led brands need a human-first marketing strategy instead of silver bullets and hacks.  Because good Meta ads management isn't about gambling with your budget and hoping for the best. It's about understanding your business goals, your audience, your promotion strategy and where Meta ads fit into the bigger picture.  Whether you run a product-based business, service-based business or personal brand, this episode will help you stop guessing, start thinking more strategically about your marketing, and build Meta ads that support the bigger picture of your business. What's one marketing goal you're focusing on right now? Come connect with us and let me know over on Instagram @lumemarketing Contact details mentioned: Fi Johnston, Profit First expert at Peach Connect with Lume Marketing on Instagram, Facebook of via our website Megan Winter on LinkedIn Loved the pod?  Leave a review and you may just find yourself getting a shoutout on the pod, just like Sheri D did. She is the owner of Anneva Boutique on Instagram. Resources Should you run your own ads or partner with an agency? Take the quiz here to find out. 10 most common Meta ads red flags, and how to avoid them. Download for free here.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever written a process that nobody followed? Or built a folder of SOPs that your team politely ignored and you quietly stopped updating? That was a big struggle for today's featured guest, but six weeks before this conversation, he and his team built something that solved a problem most agency owners have tried and failed to fix for years: an AI context engine that makes their operating procedures actually stick. In this episode, he walks through exactly how it works, how they structured shared and personal context layers, how to get your team started without overwhelming them, and why giving AI an outcome rather than a task is the thing most founders are still getting wrong. Andy Janaitis is the founder of PPC Pitbulls, a boutique digital marketing agency focused on Google Ads and Meta Ads for small to medium businesses. His background is in industrial engineering, data science, software engineering, and product management. Throughout these different stages of his career, he always worked at agencies. So naturally, when it came to starting his own business that seemed like the obvious choice. He launched the agency in 2020 alongside a former colleague, the same week his first child was born and COVID hit. PPC Pitbulls' differentiator is measurement: every ad dollar is tracked, client behavior on-site is understood, and optimization follows the data rather than intuition. In this episode, we'll discuss: Andy's solution to the common owner SOP problem Shared context vs. personal context Get next-level results by providing outcomes, not tasks Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The SOP Problem Most Agencies Have Given Up On Every agency owner knows the rhythm. You write the process. You put it in ClickUp or Notion or a shared drive. You announce it to the team. Three months later nobody is using it, and you are back to making every decision yourself because it is faster than watching the system fail in real time. Andy has run this loop and now, just six weeks before the recording, managed to use AI to create a tool that changed everything. It was an AI context engine that pulled from every client touchpoint, including meeting recordings, email, and Slack, and converted that information into living context files the team can query in real time. The key detail is what happens when someone wants to update a shared file. Every central skills file has an owner. Changes get queued for approval rather than overwriting existing rules. What used to be a static document that slowly went stale is now a system that learns, updates, and actually enforces how the agency operates. Shared Context vs. Personal Context: Why the Distinction Matters The context gathered in this way is structured across the team in two tiers: First tier: The central bank holds client context, agency-wide skills files, and general operating rules. That lives in a shared Google Drive folder that auto-syncs to every team member's desktop. Second tier: Personal context, meaning individual rules that only apply to a specific person's workflow, like filtering certain emails that have nothing to do with the agency. The reason this distinction matters is that most teams building shared AI context run into one of two problems: the files are so locked down nobody updates them, or they are so open that updates overwrite each other and nothing is reliable. The queue-and-approve structure Andy built threads that needle. Team members can flag a better way to do something. The file owner reviews it. If it makes sense, it gets merged into the main store. The agency gets smarter without the chaos of everyone editing the same file in real time. Start With One Specific Thing, Not the Whole System Most founders decide to build an AI operating system and then make the mistake of trying to build everything at once, load too much context into a single document, and end up with a system so heavy it cannot function efficiently. Jason describes his own early version as trying to get every person in the company to approve a single letter change. The architecture was right but the structure was wrong. Andy's starting point recommendation is specific enough to actually follow: Pick one workflow. The one that creates the most friction or the most inconsistency. Open Claude desktop, describe what you want, identify the tool or source you want to pull from, and ask it to build a file structure that keeps client context organized and retrievable. The plan it generates is not perfect. That is fine. You approve, adjust, and run it. From that first working piece, everything else becomes an iteration. The common mistake is waiting for a complete vision before starting. The agencies making real progress right now started with something small six weeks ago and have been adding ever since. Give It an Outcome, Not a Task The tactical shift that runs through this entire conversation is the difference between assigning AI a task and giving it an outcome. A task is "write me a sales proposal." An outcome is "we need to win this client, here is everything we know about them, here is our agency's positioning, here is what a strong proposal from us looks like, produce a first draft." The output from the second prompt is not in the same category as the output from the first. This is the same principle that makes or breaks the first few hires at a growing agency. Most founders who have struggled with underperforming team members can trace it back to the same root: they handed someone a task without ever communicating the outcome they were trying to reach. AI amplifies both good and bad briefing habits instantly. Give it strong context and a clear destination, and it operates well above expectations. Give it a vague instruction and ignore the output quality, and the tool looks broken when the real problem is the brief. Building the context engine is how you make that outcome-focused briefing the default rather than the exception. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Stewart Alsop sat down with Michael Shackelford to discuss their experiences building applications through vibe coding—the practice of using AI to create software without traditional programming expertise. Stewart, who runs the AI Whispers community in Buenos Aires and hosts the Crazy Wisdom podcast (with over 660 interviews), shared how he went from teaching people prompt engineering to building his own video conferencing software as a Riverside.fm replacement, while Michael opened up about his year-long journey creating Genrupt Inc, an AI-powered content generation tool for e-commerce sellers. The conversation covered everything from the decline in quality of Claude's reasoning capabilities and how Chinese companies used distillation attacks to copy Anthropic's models, to the importance of spaced repetition systems for managing knowledge in the age of LLMs, with both sharing battle-tested prompting strategies like asking AI to "explain it to me in genius terms" and using deep research queries to reverse engineer how competitors build their products.Show Notes:- Dan Martell's book "Buy Back Your Time" was mentioned as one of the best business books for thinking about life and business- Check out John Vervaeke's "Awakening from the Meaning Crisis" for understanding relevance realization and why AI fundamentally cannot determine what's relevant to humans without being toldTimestamps00:00 Michael discusses being exhausted from getting his app ready for launch, working nonstop with AI to prepare landing page for podcast traffic driving beta signups05:00 Stewart explains starting AI Whispers in Buenos Aires after leaving OpenAI vendor company, meeting early adopters like Torin who was building mind-reading EEG technology10:00 Discussion of how corporations resist AI adoption due to political games and job security fears while some companies use AI as excuse for pandemic-era layoffs15:00 Stewart describes teaching workshops on using LLMs as linguistic tools rather than coding tools, noting technical people often lack humanities background needed for prompting20:00 Explaining chatbot wrappers, API calls, and how Anthropic's reasoning quality declined after Chinese distillation attacks copied their secret sauce developed with philosophers25:00 Technical discussion of model training, fine-tuning versus RAG for new information, and different approaches to updating AI knowledge beyond initial training30:00 Stewart describes building podcast recording software to replace expensive Riverside, struggling with syncing audio and video files across different computer clocks35:00 Discussion of critical factors in vibe coding, discovering unknown technical requirements, and how AIs don't automatically reveal missing information40:00 Stewart's reverse engineering process using deep research function to study competitors' hiring and technology stacks, separating planning agents from coding agents45:00 Prompting techniques including "explain like I know everything" and using spaced repetition systems to capture valuable prompts and technical knowledge50:00 Michael explains his Generux app for generating ecommerce content using Amazon review data analysis to inform high-converting listing images and videos55:00 Discussion of founder mentality involving self-delusion about project timelines, Michael working nine-plus hours daily for nine months on app development60:00 Comparing Amazon's expert software to prosumer software approach, discussing distribution challenges and future robotics applications for customized products65:00 Stewart demonstrates spaced repetition app for memory improvement and knowledge retention, explaining relevance realization problem that AI agents cannot solve without embodimentKey Insights1. Stewart Alsop started AI Whisperers in Buenos Aires after leaving his role at Invisible Technologies, which was OpenAI's largest vendor for RLHF work. He noticed that machine learning engineers at tech companies lacked the humanities background needed to properly interact with large language models, which are fundamentally linguistic tools. This led him to create weekly workshops teaching non-technical people how to use AI effectively, running events every Thursday for two years straight. The group attracted intense geeks from the start and eventually led to Stewart speaking right after Vitalik Buterin at DevConnect, marking a significant milestone for the community.2. Large corporations are resistant to AI adoption due to multiple factors including political dynamics within organizations and employees fearing job loss. Many companies that grew during the pandemic are now using AI as an excuse to downsize when the real issue is inefficiency from rapid expansion. Stewart observed that even technical people in machine learning often don't understand how to properly use AI tools because they lack linguistic and humanities training. The fundamental problem is educational, requiring companies to train people how to use these new tools while those same people resist learning them.3. Vibe coding has evolved significantly with Claude Code being a game changer that reduced the technical barrier to entry. Before Claude Code, developers needed substantial technical knowledge to work through constant doom loops and debugging cycles. The success of coding AI tools stems from thirty years of testing infrastructure that provides clear yes or no feedback on whether code works. This infrastructure doesn't exist in the same way for manufacturing, science, and other fields, which is why software became the dominant area for AI assistance initially.4. Claude's quality degradation over recent months resulted from multiple factors including distillation attacks by Chinese companies who reverse engineered Anthropic's reasoning capabilities. Anthropic had hired philosophers, sociologists, and psychologists to develop exceptional reasoning in Claude 4.5, but this was expensive to run. When Chinese models like Kimi copied these capabilities at one tenth the cost, and when mainstream users flooded the platform before Anthropic's planned IPO, the company had to reduce quality to manage computational costs. This represents a significant loss for power users who relied on Claude's superior reasoning abilities.5. Stewart built a podcast recording application to replace Riverside because he needed API access to automate workflows, which Riverside wanted one thousand dollars monthly to provide. The technical challenge involves syncing audio and video from local recordings on multiple computers with different clocks through a server, then merging them so voices match lip movements. This problem requires understanding complex timing issues across different network conditions and file formats. Stewart has been working through AI psychosis for months on this FFMPEG pipeline problem, illustrating how vibe coding still requires building intuition about technical problems even without traditional coding knowledge.6. The transition from expert software to prosumer software represents a major opportunity for AI-enabled tools. Expert software like Photoshop, Blender, and terminal interfaces have extreme complexity that intimidates beginners, but AI is making these capabilities accessible through natural language. The reign of specialists is ending as generalists with broad knowledge and curiosity can now build complete applications by leveraging AI to fill technical gaps. This shift particularly benefits entrepreneurs and founders who specialize in getting into difficult situations and figuring them out, even when they originally thought tasks would be easier than they turned out to be.7. Building applications with AI requires accepting massive time investments beyond initial estimates and developing strategies for overcoming knowledge gaps. Michael estimated his ecommerce content generation app would take months but spent nearly a year working over nine hours daily, while Stewart spent months solving audio-video sync issues. Success requires using tools like deep research to understand how competitors solve problems, maintaining separate planning and coding agents, and learning to ask the right questions. The key insight is that vibe coders can achieve ninety percent of functionality independently, but the final ten percent often requires understanding specific technical concepts that AI cannot intuit without proper context and domain knowledge.

Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube's real impact by roughly 70% — and that the brands leaning in right now are about to widen the gap on everyone still dabbling.This one goes deep: incrementality testing, omnichannel attribution, creative frameworks, and why your Meta winners almost certainly won't survive on YouTube.Inside the episode:Why a 1.0 in-platform ROAS on YouTube is probably a 3.4 in reality — and the 190-test incrementality study behind that numberHow Arctic drove a 25% Walmart sales lift (and 230% branded search lift) by running YouTube in select markets — measured scientifically against matched control marketsThe three creative types that actually work on YouTube: hero/brand films, single-creator UGC, and the specific criteria your Meta winners need to meet before you bother testing themHow to diagnose a broken YouTube ad using just three metrics: view rate, click-through rate, and average watch time per impression — and what each one tells you to fixWhy campaign structure for retail lift looks completely different than for D2C sales — and how to set up for both at once—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—‍Chapters:[0:00] Introduction: Why Most Brands Still Suck at YouTube[1:51] Audience Poll: Who's Actually Winning on YouTube?[3:15] The Core Problem: Bringing a Meta Mindset to YouTube[4:05] YouTube as Trust: Creators, TV, and Time Spent[8:14] Incrementality 101: Measuring the Real Impact of Your Ads[11:22] How Incremental Is YouTube? The 3.4x ROAS Reality[15:28] Going Omnichannel: Using YouTube to Drive Retail and Amazon Sales[19:13] Arctic Case Study: Measuring YouTube's Impact on Walmart Sales[24:09] Creative Diversity: The Essential Elements of a YouTube Ad[27:16] Creative Breakdown: Single Influencer, Hero, and Mashup Ad Examples[38:05] Creative Story Arc: How to Hook Viewers and Drive Action[40:24] Creative Feedback Loops: What Data to Watch and Why[46:09] Campaign Structure: How to Buy Media Based on Your Goals[51:56] Measure, Model, Maximize: The Trifecta of YouTube Measurement—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Doc Danny breaks down what changed with Meta ads in 2026 and why cash-based PT clinics need a completely different strategy than they used a few years ago. He explains how Meta's AI-driven targeting works today, why creative matters more than audience targeting, and how ads fit into the larger compounding clinic system. In This Episode, You'll Learn How Meta's Andromeda update changed ad targeting Why creative now matters more than audience setup How smaller clinics can run effective ads with smaller budgets The ad structure currently working best for cash PT clinics Why follow-up and sales systems matter more than lead volume How lifetime value changes ad ROI dramatically Why Meta ads should support a larger clinic ecosystem, not replace it Key Takeaway The clinics winning with Meta ads in 2026 are not relying on ads alone. They are building systems that bring in patients, convert trust, create recurring revenue, and stabilize the business long term. Technology Spotlight Reduce documentation burden and help your clinicians save hours every week. Try Claire free for 7 days. Free Resource Want help growing your cash practice? Join the free 5-Day Challenge. More PT Biz Training Subscribe to PT Biz Training on YouTube Connect Physical Therapy Biz PT Entrepreneur Podcast

If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This week on the blog and podcast I'm chatting with our social media coach Melissa Davies to talk about all things Meta ads.  Listen in and learn: Why "purchase" ads are wrong for most store owners How to build an audience of the right people on just $5 per day, and then leverage that audience to fuel your ads Why your "failed" campaigns weren't failures at all The "hack" Melissa swears by to acquire customers at a price you can afford You really do not want to miss this one, it completely blows the lid off of how a Meta ads strategy is so essential to your business you can almost think of it like rent.   RELATED LINKS: Get on the Inner Circle waitlist: https://www.thesocialsalesgirls.com/inner-circle-membership Here's When You're Ready To Run Purchase Ads https://www.thesocialsalesgirls.com/blog/heres-when-youre-ready-to-run-purchase-ads-episode-290 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257 The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285 ----------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!  

I spent $5,000 testing Meta ads for my branding agency and got zero clients from it.And honestly, I do not think the experiment failed at all.Because what it revealed about buyer psychology, attention, intent, branding, and how high ticket services actually convert was probably more valuable than the money itself.A lot of entrepreneurs assume that if their audience exists on Instagram or TikTok, those platforms automatically become the best place to market. But attention and buying intent are two very different things. Cheap leads, strong ad metrics, and visibility do not automatically translate into trust, readiness, or purchasing behavior.This conversation explores Meta ads, branding, entrepreneurship, premium services, buyer behavior, niche positioning, and the difference between interrupting attention versus capturing intent while building a specialized business in real time.Links to Connect:Media & speaking: ⁠https://kadysandel.com⁠My skincare branding studio: ⁠https://aventivestudio.com⁠For designers: ⁠https://aventiveacademy.com/profit⁠Instagram: ⁠https://www.instagram.com/kadysandel/⁠

In today's episode, we'll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with entrepreneur Ben Leonard, who built Beast Gear into a seven-figure brand before selling it to aggregator Thrasio. Then buying it back after mismanagement caused revenue to collapse. Ben reveals how Thrasio abandoned the brand-building strategies that drove Beast Gear's success, mishandled inventory, and neglected intellectual property protection. He shares lessons on diversifying beyond Amazon, maintaining product quality, and building genuine customer communities. Ben also discusses his new dad-focused baby carrier brand, Tuco, and offers actionable advice on scaling e-commerce businesses sustainably.Here are the 3 action items that Josh identified from this episode:Build a brand, not just an Amazon listing Engage customers off-Amazon (TikTok, email, events) and create a loyal community—not just traffic.Treat inventory like risk, not just growth Forecast per SKU, avoid over-ordering, and ensure sell-through within ~6 months to prevent cash flow disasters.Diversify early and protect your moat Expand beyond Amazon (Shopify + social channels) and actively enforce IP to protect your brand from copycats.Timestamps:00:00:34 Introduction to the EpisodeThe host introduces the guest, Ben Leonard, and the topic: buying back his brand after selling it to an aggregator.00:02:14 The Brand's Decline Under New OwnershipBen confirms his brand crashed after he sold it to the aggregator Thrasio due to mismanagement and operational failures.00:05:41 The "Magic" Thrasio IgnoredBen explains his original success came from building a true brand with customer relationships, which the new owners dismantled.00:09:27 The Financial FalloutBen reveals the brand's revenue plummeted from $6 million to about half a million dollars under Thrasio's ownership.00:13:13 Three Key Mistakes by the AggregatorThe host summarizes Thrasio's critical errors: inventory mismanagement, ignoring off-Amazon branding, and failing to protect intellectual property.00:19:51 Why You Must Diversify Beyond AmazonBen stresses the need for Amazon sellers to act like real brands and diversify channels to build a sustainable business.00:22:23 The Revival Playbook for Beast GearBen outlines his bootstrapped strategy to revive the brand, focusing on TikTok Shop and rebuilding community goodwill on a budget.00:27:08 Launching a New Brand: TucoThe conversation shifts to Ben's new venture, Tuco, a baby carrier startup designed specifically for dads.00:32:22 When to Implement Brand Awareness StrategiesBen and Josh discuss when a brand should start investing in top-of-funnel marketing and diversifying beyond its primary channel.00:37:40 Three Actionable Takeaways for Brand OwnersThe host summarizes key lessons: diversify with solid processes, avoid inventory leverage, and work with creators for brand awareness.00:42:13 Ben's Final Three QuestionsBen shares his most influential book (The E-Myth), favorite AI tool (Claude), and an e-commerce professional to follow.00:45:51 How to Connect with BenBen shares the best places for listeners to find him online, primarily LinkedIn and his personal email address.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Shopify": "00:03:03""Amazon": "00:03:03""TikTok": "00:09:54""YouTube": "00:19:51""TikTok Shop": "00:23:10""Meta Ads": "00:24:07""WordPress": "00:35:58""Email Marketing": "00:36:33""Claude (AI Tool)": "00:43:03""LinkedIn": "00:45:09""Ecomm Breakthrough Website": "00:46:24"Books"Quit Stalling and Build Your Own Brand by Ben Leonard": "00:01:01""Building a StoryBrand by Donald Miller": "00:21:31""The E-Myth Revisited by Michael Gerber": "00:42:25"Videos"Brand Rescue Mission": "00:08:17""Escaping the Amazon Goldfish Bowl": "00:19:51"Podcasts"Operators Podcast": "00:09:54"Other Mentions"Forbes": "00:01:01""Peregrine Commerce": "00:25:41""Sean Cowie": "00:44:09"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If ...

Last year, we partnered with three ecommerce brands and helped them grow from $116K/month collectively to over $680K in a single month. And we did it by focusing on only three things.In this episode, Josh and Dylan break down the exact three systems we run with our clients which are the same ones we used in the trenches to drive that growth.Here's what they discuss:The Weekly Ad System - why Meta's median ad shelf life is just 8 days (based on $32M in spend analyzed inside Breezeway), and the launch cadence that beats itThe Weekly Email System - the simple habit that builds 20–30% of your monthly revenue, no matter your list sizeThe Monthly Promo Sprint - the 72-hour cash injection framework (and why 3 days outperforms 14)Why organic social isn't in the three systems (and what to let burn instead)The discount-vs-product-launch alternating cadence that prevents your audience from getting numb to promosIf you feel stuck under $100K/month, or you want to break past it, these are the three non-negotiables.Other episodes mentioned:Episode 227 — 5 Meta Ad Creative Mistakes That Are Costing You MoneyEpisode 228 — The 3 Dials That Control Your Ad Performance-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences. In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time. So in this episode, I'm sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem. This is an updated version of a strategy I first shared back in episode 104, and it's especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable. In this episode, I cover: Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences Why growing your Instagram audience can still support your broader sales and marketing strategy How to choose the right organic posts to boost Why your boosted post should be created from Instagram.com, not the app The objective I recommend using if follower growth is your goal How to set up your audience, budget and ad account connection properly What to track inside Ads Manager so you can see what's working If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads.

Ever feel like Meta ads are just sucking your time, energy, and bank account? In this episode I'm kicking off a brand new six-part series where I break down exactly how to run profitable Meta ads in 2026 using my proprietary PROFIT Method. Because Facebook and Instagram ads are not a magic wand. They won't save a sinking ship business. But when you understand how ads work, how to stop wasting money on poor strategy, and how to use ads as an amplifier for profitable growth, they can completely change the trajectory of your business.  Learn more about working with Lume Marketing The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. Hire us to run your ads Learn how to run your own ads I talk about why so many businesses are still struggling with Meta ads, despite all the noise online about "hacking the algorithm" or finding some secret formula. I explain why the algorithm didn't suddenly change overnight, why creative has always mattered, and why the best Meta ads strategy for small business owners is usually much simpler than people think.  We discuss the difference between search and discovery marketing, why Meta ads are a discovery tool, and why ads should sit inside a bigger marketing ecosystem rather than carrying the entire weight of your growth strategy. If you've ever wondered why your ads aren't converting, why your ROAS feels inconsistent, or whether you should hire a Meta ads agency or learn to run ads yourself, this episode will help you think about ads differently.  I also walk you through the six steps of the PROFIT Method including planning to win, refining your offer, understanding your audience, fixing conversion leaks, implementing an uncomplicated ads setup, and learning how to test, measure and optimise properly. This episode is packed with practical advice for ecommerce brands, founders, service businesses and purpose-led brands who want profitable Meta ads without the overwhelm, or guru nonsense. Because ads are an amplifier. They will either amplify profit or amplify loss. And I want you using Meta ads for sustainable business growth, not burnout.  What's one thing you've found frustrating about Facebook or Instagram ads lately? Come tell us over on Instagram and let's chat. Connect with us on Instagram @lume marketing Contact details mentioned: Connect with Lume Marketing on Instagram, Facebook of via our website Megan Winter on LinkedIn Loved the pod?  Leave a review and you may just find yourself getting a shoutout on the pod, just like Miss Chardy did. She is @miss.chardy on Instagram.  Resources Should you run your own ads or partner with an agency? Take the quiz here to find out. 10 most common Meta ads red flags, and how to avoid them. Download for free here.

In this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including:Why AI "helping" everyone is actually flattening results across the boardWhat Meta's AI literally cannot fix no matter how hard it triesWhere your actual advantage lives now (spoiler: it's not in your settings)Why so many brands are starting to look and sound exactly the sameA story from an event I went to that perfectly sums up what it means to be so undeniably YOU that nobody can copy itFair warning: I go off topic more than once. I regret nothing.Chapters00:00 The Impact of AI in Advertising05:02 The Role of AI in Ad Creation10:50 The Importance of Human-Centric Marketing

Today we're diving into Meta ads with Jackie Ellis– and this is the beginner-friendly breakdown Etsy sellers have been needing. We cover how Meta ads actually work, when it makes sense to use them, what kind of products perform best, and how to avoid wasting money while you figure it out. Tune in and finally make ads make sense. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  20 AI Design Courses for $20: https://lizziesmiley.samcart.com/products/20-for-20    FIND JACKIE: Free Meta Ads training: http://www.soworthit.co/easyads  So Worth It Podcast: https://podcasts.apple.com/us/podcast/so-worth-it/id1601111286    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ----------------------

What if one focused day could completely change how you market your retreat business? In this episode, Shannon sits down with Jaymie Tarshis - aka The Ad Expert - a digital marketing strategist with over a decade of experience helping businesses scale using Facebook and Meta ads. Jaymie flew from San Diego to Retreat Ranch for a VIP day with Shannon's team, and the results were jaw-dropping: over 70 new leads in less than 24 hours. Shannon and Jaymie pull back the curtain on exactly what happened during that VIP day - from building a custom ad strategy from scratch, to crafting compelling media and copy, to setting up the tech and tracking to make it all work. Whether you're a retreat leader who has never run an ad or someone who's tried and felt frustrated, this episode will shift your perspective. They cover the real deal on ad budgets (it doesn't have to break the bank), the biggest misconceptions retreat leaders have about paid ads, and why strategy has to come before you ever spend a dollar. If you're ready to grow your retreat business and fill your programs with more ease, this is your episode. Key Takeaways: What a Meta ads VIP day actually looks like from strategy to launch The truth about how much budget you really need to start Common misconceptions about ads that are keeping retreat leaders stuck How to generate leads fast - without guessing Why tracking and tech setup is the secret weapon most people skip About Jaymie Jaymie Tarshis is a highly-sought after Facebook Ads Strategist + Consultant that's been featured in Yahoo! News, Medium, Thrive Global, and Yahoo! Finance as one of the 10 Ad Experts To Watch.  Her passion is helping impact-driven coaches, course creators, and service providers leverage the power of ads to attract leads & sales on autopilot so they don't have to post every day, create more content, or show up online 24/7 in order to grow and scale their businesses. Since 2018, Jaymie has taught thousands of business owners through her programs and services and has helped clients generate over $10 million in revenue to date.   Learn more: https://www.instagram.com/theadexpert/  The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS Introducing Jamie (00:01:13) Jamie introduces herself as a marketing and Facebook ads strategist who helps businesses generate leads and sales on autopilot. What is a VIP Day? (00:02:06) Jamie explains her VIP day offering, where she helps clients build and launch their entire ad strategy in one day. The Power of In-House Ad Management (00:03:24) Shannon and Jamie discuss the benefits of learning to manage your own ads versus outsourcing, highlighting control and empowerment. When to Start Using Ads (00:06:23) The importance of having a proven, organically successful offer before investing money into advertising is discussed. The Importance of Strategy (00:07:56) Shannon praises Jamie's strategy-first approach, which customizes the plan to the business before touching any technical ad setup. Immediate Results and Ongoing Support (00:09:35) Shannon shares she received 20 leads within 24 hours and discusses the support Jamie provides after the VIP day. Why Ads Fail (01:10:49) Jamie explains that when ads don't work, it's rarely the ad itself but rather the underlying strategy and customer journey. Marketing as an Experiment (01:12:54) Treating marketing and ad tweaking as a fun experiment can lead to better long-term results and business growth. The Fun of Ad Management (01:14:40) Shannon describes how Jamie's process made ad management feel creative and fun, rather than intimidating and technical. The Evolution of Facebook Ads (01:16:48) Shannon reflects on how Facebook ads have become more complex over time, reinforcing the need for expert guidance. Empowerment in Action (01:18:37) Shannon shares how she and her team successfully launched a new ad campaign on their own after the VIP day. Jamie's Other Offerings (01:20:56) Jamie outlines her other services, including digital products for DIYers, one-off consulting, and limited monthly management for larger accounts. Who Should Use Which Service (01:23:11) Shannon breaks down which of Jamie's offerings is best for entrepreneurs at different stages and budget levels. The ROI of a VIP Day (01:24:55) Jamie notes that most VIP day clients see a return on their investment within the first 30 to 60 days. The Limits of Organic Reach (01:26:08) The conversation covers how ads overcome the limitations of organic social media, where posts reach less than 1% of followers. How Much to Spend on Ads (01:29:01) Jamie explains that ad spend should be based on specific business goals, not a generic number, and introduces her budget calculator. Using Ads for Your Existing Audience (01:32:49) Jamie highlights the powerful and cost-effective strategy of running ads to your warm audience who already know and trust you. The Most Common Ad Mistake (01:34:30) The biggest mistake is skipping strategy and focusing only on the ad creative. Messaging is now more important than targeting. How to Connect with Jamie (01:36:40) Jamie shares her Instagram handle, @theadexpert, as the best place for listeners to connect with her.

Search traffic feels random until you realize your podcast isn't showing up. The morning show cast and crew dig into why vague titles, weak descriptions, missing keywords, and the names you give audio files can quietly bury your show while others keep surfacing everywhere. That episode you thought was solid somehow vanished after publishing. The conversation covers how search behavior is changing across Apple, Spotify, YouTube, and Google, and why podcasts that treat metadata as part of the actual content get found more often without chasing trends. Most creators think growth is only about making better episodes. They miss the part where discoverability starts long before someone hears the intro.Episode Highlights:[02:33] Community Spotlight and Listener Engagement[06:16] How Podcast Listeners Actually Discover Shows[14:41] Why Apps Are Becoming Search Engines[16:23] The Podcast SEO Playbook That Works[23:25] How LLMs Are Changing Keyword Research[25:14] Distribution Matters More Than Discovery[30:56] Multi-Platform Promotion Strategy[33:36] The YouTube Growth Strategy Podcasters Ignore[40:51] Apple and Spotify Metadata SEO Explained[49:15] Why Fundamentals Beat Viral Tactics Every TimeLinks & Resources:Ausha:https://www.ausha.co/blog/podcast-growth-paid-organic-visibility/How to Grow with Meta Ads:https://www.podcastingmorningshow.com/grow-to-100k-podcast-downloads-on-a-budget-with-tyler-perry/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakersPowered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Günde 2.000 TL harcayıp 10.000 TL kazanırken, her şeyin harika gittiğini düşünürsünüz. E-ticaret panelinizde yeşil bildirimler arka arkaya düşer. Sonra o ölümcül kararı verirsiniz: "Madem 2.000 TL'ye 10.000 TL kazanıyoruz, bütçeyi 10.000 TL yapalım da günde 50.000 TL kazanalım!" O butona basarsınız ve ertesi sabah acı gerçekle yüzleşirsiniz: Satışlar çakılmış, o çok güvendiğiniz ROAS yerle bir olmuştur. Ajansınızdan veya danışmanınızdan ise o klasik savunma gelir: "Algoritma öğrenme sürecine girdi, 15 gün dokunmayalım..."Peki, işin aslı gerçekten bu mu?20 Mayıs 2026 tarihli 91. bölümümüzde, dijital pazarlamanın en kanayan yarası olan Reklam Bütçesi Ölçekleme (Scaling) konusunu masaya yatırıyoruz. CEO'ların, CMO'ların ve e-ticaret sahiplerinin bütçe artırırken düştüğü büyük tuzağı, algoritma matematiği ve tüketici psikolojisiyle filtresizce deşifre ediyoruz.Bu bölümde neler konuşuyoruz?Google ve Meta algoritmalarında "bakkal hesabı" neden çalışmaz?Yapay zekanın "açgözlülük kapanı" ve PMax (Performance Max) öğrenme süreciNöropazarlama: Bütçeyi artırdığınızda tüketicinin beyninde oluşan "Reklam Körlüğü" (Ad Fatigue)Türkiye e-ticaret pazarındaki artan tıklama maliyetleri (TBM) ve dikey ölçeklemenin (Vertical Scaling) zararlarıMakineyi bozmadan büyümek için 3 Altın Kural (%20 Kuralı, Yatay Ölçekleme ve UX Optimizasyonu)Ayrıca bu bölümde radikal bir kişisel kararımı paylaşıyor ve Anadolu Yakası'ndan Avrupa Yakası'na (Levent) taşınma serüvenimi de araya sıkıştırıyorum. Yeni ofis, yeni vizyon ve tabii ki yaklaşan bayramın coşkusu bu bölümde sizlerle!E-ticaret reklamlarınızda "öğrenme süreci" masalları yerine gerçek kârlılıkla ilgilenen bir partner arıyorsanız, markanızın matematiğine odaklanan ekibimizle tanışmak için joykek.com'u inceleyebilirsiniz. Eğitimlerimiz için ise joyakademi.com üzerinden Google Ads ve Meta Ads programlarımıza katılabilirsiniz.Videolu podcastlerimiz, sektör analizlerimiz ve tüm içeriklerimiz için platformlarda arama çubuğuna filtresizdijital yazarak ekosistemimize dahil olabilirsiniz. Eleştirilerinizi ve düşüncelerinizi paylaşmak için beni Instagram'da faruktoprakx hesabından takip etmeyi unutmayın.Şimdiden herkese iyi bayramlar, keyifli dinlemeler!0:00 - 1:24 - "Madem kazanıyoruz, bütçeyi artıralım" tuzağı ve çakılan satışlar1:25 - 3:18 - Yeni döneme hazırlık: Avrupa yakasına (Levent) taşınma kararı3:19 - 4:32 - Podcast'in yeni adı: Filtresiz Dijital ve SEO geçiş stratejisi4:33 - 6:21 - Algoritmanın "Açgözlülük Kapanı" ve Google PMax güncellemesi6:22 - 7:42 - Nöropazarlama: Reklam yorgunluğu (Ad Fatigue) ve amigdala7:43 - 9:16 - Türkiye pazarındaki acı gerçekler: ROAS illüzyonu ve artan TBM'ler9:17 - 11:24 - Filtresiz Strateji: Makineyi bozmadan bütçe nasıl ölçeklenir?11:25 - 12:41 - Büyümek kumar değildir: Veriyi okumak ve yeni iletişim kanallarımız12:42 - 14:02 - Joykek ile gerçek partnerlik, yaklaşan bayram kutlaması ve kapanış

What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts.Then she joined Conversions for Clients, landed two ad clients within two weeks at $1,000 each, and made her entire investment back before the 45-day mark.The best part? She went from not being able to track her time because she was always working to spending maybe 10 hours a month on her ad clients. Same money, fraction of the time.In this episode, we cover:Why Natasha was so frustrated with Pinterest management (and why organic services can burn you out)How she landed her first two ad clients from her existing client baseThe pricing and contract structure she used to transition clients smoothlyWhat it actually feels like to go from constant work to 10 hours a monthHer 90-day goals for phasing out Pinterest and going all in on adsWhy ads might be the perfect fit if you have both a creative and analytical brainThe unlimited opportunities available when you learn ad managementIf you're a service provider spending way too many hours on organic content and not seeing the results you want for your clients, this episode is your sign that there's a better way.Links Mentioned:Register for an upcoming workshop: brandimowles.com/100KLearn more about Conversions for Clients: conversionsforclients.comDM me on Instagram: instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta's algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead.The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively.If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Want to grow your business with Meta ads without losing the heart of what makes your brand special?  This episode has honest conversations about sustainable business growth, profitable Meta ads, customer loyalty, and how to create marketing that feels human. If you've ever wondered why your Facebook or Instagram ads aren't converting, whether your business is ready for traffic, or how to grow without losing your values in the process, this episode is for you. Learn more about working with Lume Marketing Hire us to run your ads Learn how to run your own ads I sit down with Jan Goakes from Savida Shoes to talk about what happens when you combine exceptional customer service, a genuinely great product, and a clear Facebook ads strategy. Jan has built her business over 25 years through trust, referrals, and loyal customers who come back again and again. Then she decided it was time to grow that with Meta ads. We talk about the reality of running Meta ads for a product-based business, why ads are an amplifier and not a magic wand, and what ethical ecommerce growth looks like in practice.  Jan shares how Savida Shoes grew both online sales and in-store traffic after partnering with Lume Marketing, why showing up as a real human online matters more than ever, and how trust has become one of the most valuable currencies in online marketing. We also chat about the power of founder-led content, doing the "unscalable" things like picking up the phone to customers, and why purpose-led businesses can compete online without racing to the bottom on price.  What's one thing your business does that keeps customers coming back again and again? Come and tell me over on Instagram: @lumemarketing Contact details mentioned: Connect with Savida Shoes on Instagram, Facebook or via their website Connect with Lume Marketing on Instagram, Facebook of via our website Megan Winter on LinkedIn

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money.These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code.In this episode, you'll learn:How to create voice guides and customer avatar documents that used to cost $5K (and how to use them as fast action bonuses on sales calls)The AI + Meta reporting hack that took my reporting from 1 hour to 10 minutesHow Crystal in Strategist Society sold a $2,500 audit that took her 45 minutesHow to use competitor gap analysis to find what everyone else is missingThe reverse engineering framework for pulling winning hooks from other industriesHow to set up automated weekly briefings so you always know what's changing in MetaReady to implement these strategies? Grab The Ad Copy Shortcut! for just $27 at brandimowles.com/copy-shortcutResources Mentioned:The Ad Copy Shortcut!: brandimowles.com/copy-shortcutConversions for Clients: conversionsforclients.comStrategist Society: brandimowles.com/strategistsocietyConnect with me:Instagram: @brandimowlesWebsite: brandimowles.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Phil Kiel is the Director of Paid Social at Taikun Digital. Follow and connect with him on X at https://x.com/philkiel.Read Phil's key CPMr article on X: https://x.com/i/status/2039073020417921397FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they're actually working?In this episode, I'm joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy.Neil shares how Facebook ads quite literally saved his first business, why most people are testing ads completely wrong, and the biggest misconception business owners have when they say “ads don't work.”We also dive into the relationship between organic content and paid ads, what's actually converting right now, and why the problem often isn't your ads… it's what happens after people click.If Meta ads have ever felt confusing, expensive, or like something “other businesses” do… this episode will help you see them in a completely different way.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @neilshoneymac. ⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠KEY EPISODE TAKEAWAYS

In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights.Michael will share the real strategies he used to increase his app's install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, experiments, and psychology behind that growth, including onboarding, A/B testing, paywalls, and Meta Ads.If you want to increase revenue without increasing installs, this is the playbookYou will discover:✅ The onboarding system that helped 3X conversions✅ A/B testing frameworks that impact real revenue✅ Paywall optimization: pricing, framing & positioning✅ Why small tweaks can lead to massive growth✅ Meta Ads strategies that bring in high-converting users✅ How to align ads → onboarding → paywall for better LTVLearn More :Website: www.faithfull.ai LinkedIn: https://www.linkedin.com/in/michaelkdurst/ Instagram: https://www.instagram.com/mike.k.durstWork with us to grow your apps faster & cheaper:https://www.appmasters.com/You can also watch this video here: https://youtube.com/live/4JtMp7Hkwb8*********************************************SPONSORSWant to know what ads your competitors are running right now?SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.Check it out at https://www.socialpeta.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Patrick Coddou is my COO and business partner at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comBEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.ECOM EXPERTSGet Shopify dev work that's reliable, affordable, and drives real conversion increases for your store with AJF Growth's preferred dev partner at https://ecomexperts.io/.

In this episode, our guest shares how his men's underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down with Jared Mortensen, founder of Real Men Apparel Company. Jared's journey is anything but traditional. After growing up in a small town in Southern Utah, spending 20 years in aerospace, and later helping scale an e-commerce pet product company, he made an unexpected leap into men's underwear. What started as a niche product idea became an eight-figure brand built around solving an underserved problem in men's apparel: better fit, comfort, and size inclusivity. Jared shares how he used research, Amazon reviews, and Helium 10 tools to identify a specific customer pain point and launch into a highly competitive category dominated by billion-dollar brands. Instead of immediately competing for broad keywords like “men's underwear,” he focused on long-tail keywords, underserved customer segments, and highly specific product benefits. Real Men Apparel Company hit $1 million in sales within its first calendar year, eventually growing to $8.5 million in 2025 across Amazon, Shopify, and TikTok. Jared also explains how a 40% return customer rate, strong branded search, and memorable branding helped the company gain momentum in a crowded market. A major focus of the episode is Jared's unique TikTok Live, Shopify, and Reddit strategy. TikTok Live began as a necessity during a serious cash crunch in late 2023, but it quickly became one of the brand's most powerful growth engines. Jared explains how going live with just an iPhone, ring lights, and a simple setup helped save the business, generate fast cash flow, and create a major halo effect on Amazon and Shopify. He also shares how the brand uses TikTok content across Meta, builds email and SMS lists, works with over 2,000 affiliates, and uses live streams to build a loyal community where customers interact directly with the founder and even influence future products. Jared also breaks down how his Reddit strategy has become a long-term brand-building and AI search play. Rather than creating a subreddit focused solely on his own brand, he built a broader men's underwear review community where customers, competitors, and shoppers can discuss products openly. He explains how this transparency builds credibility, drives high-intent traffic to Shopify, and helps position the brand in conversations that may influence future AI recommendations. The episode closes with Jared's plans to grow from $11 million to $12 million in annual sales, expand Shopify, continue weekly limited-product drops, and deepen supplier relationships. For Amazon, TikTok Shop, and Shopify sellers, Jared's story is a reminder that, even in a crowded category, the right niche, product, community, and content engine can create a brand customers keep coming back to. In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss: 00:00 - Introduction 02:36 - Discovering Amazon Selling And The E-Commerce Opportunity 04:34 - Finding An Underserved Niche In A Competitive Apparel Category 07:29 - Using Keyword Research And Reviews To Validate Product Demand 09:18 - Hitting $1 Million In Sales And Learning From Early PPC Mistakes 10:50 - Why Long-Tail Keywords Helped The Brand Compete Against Big Players 13:16 - How Product Quality And Repeat Customers Drove Growth 15:09 - Sales Channel Breakdown Across Amazon, Shopify, And TikTok 18:01 - Building Shopify Through Branded Search, Meta Ads, Email, And SMS 20:24 - Using Reddit As A Community, Credibility, And AI Search Strategy 26:44 - How TikTok Live Became A Major Sales And Cash Flow Engine 34:13 - Practical TikTok Live Tips For E-Commerce Sellers 41:16 - Using Limited Product Drops To Drive Urgency, Margins, And Repeat Sales Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms. Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably. Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai If it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

What if you could just talk to Meta Ads Manager and have AI do the work for you? That future just got a lot closer. In this episode, we break down the new Meta update that connects AI directly to your ad account — what it can actually do, what it means for the future of media buying, and the one thing every brand needs to start doing right now to be ready for it.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |