Podcast appearances and mentions of meta ads

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Ever launch a brand new ad on Meta and wonder why it's barely spending? You're not alone - it's one of the most common questions we get from our coaching clients. In this episode, Dylan asks Josh 5 of the biggest Meta ads questions he hears every single week.Questions covered:1. Why does Meta not spend on newly launched ads?2. Why does your ROAS spike every time you run a promotion?3. What ratio of paid ads to organic social posts should you be doing?4. How do you create diversity in ads with the same messaging?5. Is it dangerous putting all your eggs in one product basket?Whether you're troubleshooting your Meta ad spend, trying to stabilize your ROAS, or building a smarter creative strategy - this episode has the answers you, and so many other ecommerce brands, been looking for.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► State Of Meta Ads 2026 Workshop ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Patrick Coddou is my business partner and COO at AJF Growth. Follow him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

In this episode of Inside Startup Investing, Chris Lustrino sits down with Jason Fishman, founder of Digital Niche Agency (DNA), one of the earliest and most active “capital raising agencies” in equity crowdfunding. (00:00–02:45) |Jason breaks down what actually drives successful Reg CF and Reg A+ campaigns in 2026: setting traffic goals, understanding conversion math (average investment size vs. how many investors you need), and building a multi-channel funnel across Meta, Google, newsletters, retargeting, webinars, events, and organic content. (04:25–10:06) They also unpack the “crowd effect” that causes many campaigns to look flat mid-raise before spiking near the deadline. (10:19–12:30) Finally, they explain why consistent updates and investor relations between rounds can materially influence outcomes—both by improving trust and by strengthening repeat-investor participation over time. (23:04–25:55)

Peyton Helm (Meta Ads WIZARD) and I getting real about what's changing in the wedding industry in 2026.If you've noticed more ghosting, more hesitation, tighter budgets, and a whole lot more “shopping around”… you're not crazy. Peyton breaks down what he's seeing across hundreds of photographers and filmmakers — and what to do about it.We talk about the shift toward trust + transparency, how to stop attracting tire kickers, and the behind-the-scenes funnel changes that can make inquiries feel way more “ready to book.”If you want more consistent, higher-quality leads in 2026 — this episode will help you adapt fast.What we coverWhy the $3–4k market is getting squeezed (and what's rising instead)Gen Z's demand for transparency (especially pricing)Where to show price without killing your ability to sellHow to qualify leads before you waste time on callsRunning ads vs. referrals vs. organic — and what each is best forThe “backend selling” strategy that increases show-up + close ratesConfirmation pages, video, and pre-framing (so calls aren't uphill battles)⭐️Nathan's Signature Coaching Program:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE BUSINESS BLUEPRINT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⭐️Questions about the Business Blueprint? Email info@nathanchanski.co to chat with Nathan directly.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Do you have a stellar service or a product you truly believe in… but you're just not attracting the right people? In this episode Meta Ads strategist Danny Young breaks down how advertising really works in 2026 — and why understanding strategy and buyer psychology matters more than simply “running ads.” From navigating today's trust recession to building a powerful Connect & Convert Ecosystem, he shares how to turn cold audiences into warm, ready-to-buy clients. You'll hear how a simple shift in messaging helped one coach scale from six to seven figures, why most business owners waste budget on the wrong objectives, and how to make your marketing feel relevant rather than intrusive. If you're ready to stop hoping and start advertising with intention, this episode is for you.  WHAT'S IN THIS PODCAST?  3:32 Sian's success story 7:15 How has online advertising changed over the last 20-years? 13:25 Facebook in 2026 15:44 Facebook Vs Instagram marketing  16:45 Advertising products Vs services  19:42 Buyer Psychology of 2026  21:44 Standing out 25:57 Danny's Connect And Covert Ecosystem  39:31 What questions should we be asking ourselves?  43:34 Working with Danny Young   About the presenter HERE RELEVANT MENTIONS & LINKS Buyer Psychology  ChatGPT Claude  The Azaylia Foundation  Danny's Academy   ABOUT THE GUEST Danny Young is a Meta ads strategist and agency owner who helps infopreneurs and expert-led businesses generate leads, enquiries and sales for their business using simple, low-cost advertising coupled with clear strategy. With more than a decade of experience, Danny is known for cutting through the complexity of online marketing and helping business owners understand how ads really work - not as a quick fix, but as a way to amplify strong messaging and reach the right people at the right time. He specialises in making paid traffic feel practical and approachable, helping clients build sustainable growth without overcomplicating the process. Instagram: @dannyyoungonline 

Warum liefen deine Kampagnen 2024 besser als 2026? Viele Unternehmer merken gerade: • Weniger qualifizierte Leads • Höhere Kosten • Mehr Streuverlust • Trotz gleichem Budget schlechtere Ergebnisse Das ist kein Zufall. Es sind Systemänderungen – und falsche Einstellungen. 1) Warum wir unser Coaching-Modell umstellen Gruppenprogramme funktionieren nicht mehr so wie früher. Probleme am Markt: • Zu große Gruppen (50+ Teilnehmer) • Zeitlich begrenzte Calls • Fragen bleiben unbeantwortet • Geringe Umsetzung Unsere Erkenntnis: • 1:1-Mentoring bringt tiefere Ergebnisse • Microlearning wird bevorzugt (5–15 Minuten) • 20+ Stunden Videomaterial überfordern viele Konsequenz: • Mitgliederbereich wird separat kaufbar • Zugriff + Community • Mehr Flexibilität für Unternehmer 2) Gratis Google Ads Kontoanalyse (Achtung: limitiert) Wir starten erneut: Kostenlose 1-stündige Tiefenanalyse deines Google Ads Kontos. Du bekommst: • Konkretes Optimierungspotenzial • Technisches Feedback • Strategische Hebel • Effizienz-Tipps Einzige Bedingung: • Veröffentlichung auf YouTube Warum? • Transparenz • Lerneffekt für andere Unternehmer • Praxis statt Theorie 3) Meta Ads 2026: Advantage+ kann dein Problem sein Viele Kampagnen laufen schlechter als 2024. Häufige Ursachen: • Advantage+ automatisch aktiviert • Zielgruppen werden aufgeweicht • Algorithmus entscheidet „besser“ als du • Mehr Privatpersonen statt B2B-Leads Wichtig: Advantage+ lässt sich oft nur entfernen, indem du die Kampagne komplett neu erstellst. Beobachtung: • Nach Reset sofort bessere Leadqualität • Klar definierte Custom Audiences performen stabiler 4) YouTube & Google Ads: Billiger Traffic ist nicht gleich guter Traffic Beispiel aus der Praxis: • Deutsch targetiert • Auslieferung auf fremdsprachigen Kanälen • Sehr günstige Klicks • Keine echten Conversions Risiken: • Falsche Placements • Weiche Conversion-Ziele • Algorithmus skaliert „Schrott-Traffic“ Merksatz: Viel Traffic ≠ gute Performance. Conversion-Ziel entscheidet über Qualität. Dein Handlungsrahmen: Wenn deine Zahlen schlechter sind als letztes Jahr: 1) Prüfe Advantage+ in Meta 2) Kontrolliere Placements in YouTube 3) Hinterfrage dein Conversion-Ziel 4) Setze klare Zielgruppen-Signale 5) Mach einen strukturierten Account-Reset, wenn nötig Frühjahrsputz im Werbekonto ist kein Luxus. Er ist Pflicht.

Meta Ads 2026 Update - Why Your Law Firm is Having the Best Year Ever (or the Worst) on Facebook Ads>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Bienvenidos a un nuevo análisis de nuestra mentoría grupal de la comunidad EMPRENDE! con Juan Manuel. En esta sesión diseccionamos tácticas vitales para la supervivencia y escalabilidad de cualquier negocio en el ecosistema digital actual.En este episodio vas a encontrar respuestas a problemas reales del día a día de un anunciante, pasando de ser un mago de los trucos diarios a un gobernador de tu negocio:

This week on the Difference Maker Revolution Podcast, Ronan, Steve, Jonathan, and Jeanine are blasting off straight into Andromeda! We're diving into the latest Facebook & Instagram algorithm update, why creative diversity in ads is a game-changer, and exactly how to turn potential clients into high-quality bookings—fast, smart, and the Difference Maker way.What You'll Learn in This Episode:How the Andromeda Facebook & Instagram algorithm update affects your ads and why there is nothing to fearWhy creative diversity in campaigns is more critical than everThe Difference Maker system that turns potential clients into quality bookingsWhy mindset expectations and follow-up make or break your ad resultsHow to create and use your ideal client avatar to attract the right peopleReal-life success stories from the mentors implementing these strategies in their studiosTips to test optimize and scale ads quickly without relying on events or referralsWhy Facebook & Meta ads are still a powerhouse for lead generation even in a noisy marketThe psychology behind turning leads into loyal clients and creating a lasting impactIf you've been thinking Facebook ads don't work anymore, this episode is your reality check—and your roadmap to success.

Join my FREE Facebook Ads Skool Community

In dieser Folge des Onlineshop Geflüster Podcasts stelle ich ein Creative-Format vor, das alle anderen schlägt: Straßenumfragen. Durch die Interaktion mit echten Menschen auf der Straße erzeugst du nicht nur authentischen Social Proof, sondern auch Inhalte, die sich extrem organisch anfühlen und hohe Watchtimes erzielen. Egal ob auf TikTok, Instagram oder YouTube, dieses aufwendige, aber lohnende Format sorgt konstant für Neugier und Umsatz. Viel Spaß beim Anhören! Dein Berend. Meld dich jetzt zum [Onlineshop Geflüster Weekly Newsletter](https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter) an. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In our new episode, I'll be talking about the creatives, the new ad footer design update, the results of the week and answering all your burning questions.

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearly: Meta isn't broken. Most founders are just reading the wrong signals. In this interview, the co-founder of Structured Agency and partner at BREZ breaks down what actually matters in 2026. From why testing more ads is often making performance worse to the exact point when Meta advertising stops being a media buying problem and becomes a business model problem, this is the operator's playbook for Meta ads from someone managing millions in spend across real accounts right now. Nick also reveals the new community he's building with Foundr to help founders master the numbers and build marketing strength in-house. What you'll learn in this interview: • Why the 2019-2021 Meta playbook is actively hurting performance in 2026 • Which metrics are misleading founders and how to read the right signals • How Meta's AI tools (Andromeda, Lattice, Gem) have changed campaign structure • Why testing more ads can destroy performance instead of improving it • The exact dashboards and numbers you need to scale with confidence • How Nick grew Braze from zero to $76 million in under three years • Why ROAS is either the best metric or the worst metric depending on how you use it • The difference between agency knowledge and operator knowledge • How to calculate true CAC including product costs, shipping, and team expenses • Why in-house teams outperform agencies when built correctly • What it means to be an operator versus a visionary founder By the end of this episode, you'll understand how to navigate Meta's 2026 algorithm changes, which metrics actually predict profitability, and how to build the in-house marketing strength that lets you scale confidently without burning cash on guesswork. And if you want to work with Nick and the foundr team within our Operators Membership head to https://foundr.com/operators to join the waitlist. If you're running Meta ads, working with an agency, or trying to understand why your performance dropped after 2022, this conversation will fundamentally change how you think about paid advertising, unit economics, and what it takes to operate at scale. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NICK SHACKELFORD Instagram → https://www.instagram.com/iamnickshackelford/ LinkedIn → https://www.linkedin.com/in/nickshackelford FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

https://www.gethookd.ai/blog/alternative-to-facebook-ads-library-how-ai-can-transform-your-ad-strategyTired of Meta's clunky Ad Library? Discover why e-commerce marketers are switching to AI-powered spy tools that reveal competitor strategies, accelerate creative testing, and turn intelligence into profitable campaigns - faster than ever before. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data.Warren explains why most teams don't have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth.From performance marketing and SEO to AI's impact on emerging marketers, this conversation explores how technical skill, strategic thinking, and creative craft must now work together, not in silos.Clearer metrics. Smarter decisions. Stronger teams.Recorded live at SocialPacific 2025 in North Vancouver. Produced by TAKT.

If your Meta ads suddenly got expensive, glitchy, or just stopped working… you're not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.This isn't about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.If you're running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you're not paying more for worse results.What We Cover in This Episode:What the Andromeda update is and why it's being compared to the iOS 14 disruption (02:33)Why previously high-performing ads can suddenly stop converting (04:15)How Meta's “Creative Similarity” factor can increase your ad costs (05:20)The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)How Dynamic Creative helps Meta optimize performance automatically (11:35)Why audience tweaking is no longer the main lever for improving results (16:38) >> WATCH ON YOUTUBE

You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the data) but what do we mean when we say creative, and how do you create good creative? That's exactly what we dive into in this episode.  Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode, Megan breaks down what "creative" actually means in the context of Meta ads, and why your messaging strategy is the real foundation everything else is built on. What you'll learn in this episode: What the three creative elements of a Meta ad actually are (image/video, headline, and primary text) and what their job is Why most businesses get their messaging wrong — and how to fix it A simple four-question framework to develop messaging that meets your customer where they're at What ethnographic research is and why it's one of the most underused tools in marketing The concept of "desire paths" and how the best brands use them to stop forcing customers onto the wrong path Real-world examples covered: Kikkoman Teriyaki Sauce, Febreze, and Listerine — three iconic case studies showing how repositioning a product around what customers actually want (not what you think they should want) can completely transform a business. Key takeaway: 95% of great creative is done before you ever open Ads Manager. Get the messaging right first, and the creative almost writes itself.

Envoyez-moi un message. 

In our new episode, I'll be talking about the results of the week, the new attribution settings updates and answering all your burning questions.

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠ Become a member of our Podcast community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/membership⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinpodmatch.com/drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my books on Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/2PaQn4p⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my audiobooks, visit: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠⁠⁠⁠⁠⁠⁠⁠To help support the show:CashApp- ⁠⁠⁠⁠⁠⁠⁠⁠https://cash.app/$drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Venmo- ⁠⁠⁠⁠⁠⁠⁠⁠https://account.venmo.com/u/Chris-Loo-4⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee- ⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/chrisJx⁠⁠⁠⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠ Email: ⁠⁠podcast@ajfgrowth.com⁠⁠Work with Andrew: ⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

Getting press can feel like a lucky break until you hear how Annabel Love and her co-founder built a repeatable strategy behind it. In this episode of Dear FoundHer, Annabel shares how a dorm room hair-straightener hack became Nori, an eight-figure, profitable brand now sold nationwide at Target. This is a must-listen for women founders who want a clearer playbook for building visibility, earning trust, and turning attention into revenue.Annabel walks Lindsay through the early, scrappy days of the company, including customer discovery in the real world, focus groups, and building a product with zero hardware background. You'll hear what it took to go from idea to manufacturing, then into a go-to-market plan that included Meta ads, influencer partnerships, and getting press that actually moved product. Annabel breaks down how they approached press opportunities like Oprah's Favorite Things and The Today Show, plus how they repurposed those wins across paid ads, their website, and customer acquisition.This conversation also covers growing an audience before launch, choosing the right agency partners, and why a lean team can be an advantage when managing rapid growth. Annabel shares how Nori expanded from DTC into retailers like Nordstrom, Bloomingdale's, and Target, and what changed operationally once mass retail entered the picture. If you are one of the many female entrepreneurs trying to scale without burning cash or building a bloated org chart, you will walk away with concrete lessons you can apply right away.Episode Breakdown:00:01 Nori Founder Story: From Dorm Room Idea to Eight-Figure Brand03:24 Launching a Hardware Startup Without Engineering Experience07:05 Customer Research and Product Validation Strategy09:32 Direct-to-Consumer Go-To-Market Plan11:54 Meta Ads, Influencer Marketing, and Getting Press13:52 Retail Expansion: Nordstrom, Bloomingdale's, and Target16:10 Fundraising and Profitability in a Consumer Brand22:18 Scaling to $20 Million With a Lean Team28:46 The Today Show Impact on Sales Growth31:14 Advice for Women Starting a BusinessConnect with Annabel Love:Follow Annabel Love on InstagramFollow Nori on InstagramSubscribe to The Foundher Files: http://foundherfiles.substack.comFollow Dear FoundHer... on Instagram http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Clarity first. Strategy second. Book a free Biz Breakthru Call.   Growing your email list doesn't have to mean posting every day, chasing algorithms, or spending thousands on ads. In this episode of Money Magnet Mama, I'm joined by Jess Tutton, ads and funnel strategist for coaches and service providers, to talk about how to grow an email list of dream clients using Meta ads... even with a small budget. This is a grounded, practical conversation for anyone who wants more consistency in their marketing without more hustle. If you've ever thought: “Ads feel overwhelming or risky” “I don't want to spend money just to test things” “I want leads who actually convert, not just more people” “I'm tired of relying only on social media” This episode will bring clarity. We cover: Why email lists still matter more than followers What kind of funnels work best for coaches and service providers How to start ads with as little as $5–$10/day What not to do when running Meta ads How ads support trust and visibility instead of replacing them Why ads work best when paired with aligned messaging Jess breaks down ads in a way that feels doable, calm, and sustainable, especially if you want your business to grow without being glued to your phone.  

Stop "Selling" & Get Prospects 90% Pre-Sold: https://go.scalingwithsystems.com/hire-from-ads ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

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Last few Wed Pros Live tickets!Show notes:This week I spoke to Anshika Arora, a wedding industry expert and founder of a CRM platform, about why wedding professionals need to rethink how they show up for Gen Z couples, who now make up over 50% of the wedding market. We talked about how technology is transforming the wedding planning experience, from the need for more interactive and authentic communication on websites and social media to being upfront about pricing.Anshika's InstagramAnshika's LinkedInTime Stamps:02:00 - Transitioning into the Wedding Business Landscape03:26 - Understanding Gen Z in the Wedding Industry25:00 - Launching a New Conference: Becca's Journey39:54 - The Power of Networking in Business42:54 - Exploring Networking and Technology in WeddingsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand affinity.Personalization in marketing helps clients feel a connection with lawyers.Metta has proven successful for legal marketing, while TikTok is still emerging.Engaging content can make lawyers appear more down to earth.Social media presence is crucial for modern legal practices.Building a brand on social media requires creativity and authenticity.Law firms can benefit from showcasing their personality online.The landscape of legal marketing is evolving with social media trends.Chapters00:00 Introduction to Hona and Levi's Role00:53 Closing Thoughts and Networking Opportunities

Struggling with paid ads? Find out how to simplify your strategy and grow your small business without blowing your budget! In this episode of Sharkpreneur, Seth Greene interviews Andy Janaitis, Founder & Chief Strategist at PPC Pitbulls, a digital marketing agency specializing in paid advertising for small businesses. With a background in data science and software development, Andy transitioned from corporate work to help e-commerce businesses scale through more strategic, simplified, and cost-effective marketing. He shares insights on avoiding common ad mistakes, leveraging AI tools, and building campaigns that drive long-term growth. Key Takeaways:→ How many small businesses are overwhelmed by digital marketing, so they overcomplicate campaigns and waste money.→ Simplifying ad structures and focusing on robust measurement systems can lead to better results with smaller budgets.→ Why you should focus on what's working and avoid jumping onto multiple platforms or constantly chasing new strategies.→ E-commerce businesses aiming for 7-figure growth need a targeted, scalable paid ad strategy.→ Automated bidding and data-driven decision-making are essential to optimizing ad campaigns effectively. Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies,ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.With over 10 years of agency and analytics experience, Andy's background spans engineering, web development, and digital strategy. He's known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he's helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey. Connect With Andy:Website: https://www.ppcpitbulls.com/LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/

Send a text Amazon sales do not only come from Amazon ads.Some brands send traffic from social platforms and track every sale back to Amazon listings.This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: Support the show

Last Wed Pros Live tickets!Show notes:This week I'm chatting to Elizabeth Marberry. We discussed the critical role of social media in modern business, particularly focusing on Instagram marketing strategies that are essential for wedding professionals. Elizabeth shared her journey of growing her brand through use of social media, transitioning from traditional marketing methods and using platforms like Instagram and TikTok.Elizabeth's InstagramSimple & Proven Ways to *Finally* Make Money on InstagramElizabeth's podcastTime Stamps:00:00 - Building Connections Through Storytelling03:42 - Starting the Journey into the Wedding Industry20:27 - The Power of Storytelling in Social Media Marketing29:21 - Transitioning Through Life's Seasons44:43 - Exploring New Places: Elizabeth's First Trip to Ireland and LondonMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Subscribe to DTC Newsletter - https://dtcnews.link/signupDaniel Sendecki, VP of Brand + Performance at Pilothouse, joins us to explain why the old model of “persuasive creative” is dead—and what's replacing it. In a post-Andromeda Meta world, the brands winning on paid social aren't out-designing or out-targeting anyone. They're out-resolving.Role-Based Hook:For DTC teams building creative that compounds—across Meta, search, and the full funnel.Inside the episode:Why creative isn't about persuasion anymore—it's about resolutionHow Pilothouse mines Google queries to map real customer frictionWhat Meta's Andromeda update means for targeting and creative structureWhy intent clusters matter more than personasHow to build a living creative library that scalesWho this is for:DTC founders, brand leads, creative strategists, and media buyers navigating post-iOS MetaWhat to steal:Group customer questions into “psychological intent clusters”Use creative to answer, not pitchBuild ad libraries like a searchable index of problems solvedTimestamps:00:00 Creative is shifting from persuasion to resolution02:05 Why interest-based targeting no longer works04:55 Creative as answers to customer questions07:05 Meta evolving into an intent-driven platform09:15 Psychological intent clusters explained12:10 Why idea variation matters more than asset tweaks14:10 Funnel congruency in the Andromeda era17:05 Creative as an operating system, not an output19:40 Brand storytelling inside modern performance systems21:10 Recognition hooks vs interruptive hooks24:10 Blending brand and performance through intent26:15 Avoiding AI-sounding creative outputsHashtags:#DTCMarketing #CreativeStrategy #MetaAds #PerformanceCreative #BrandStrategy #MarketingPodcast #PaidSocial #CreativeTesting #Andromeda #IntentMarketing #DigitalAdvertising #EcommerceMarketing #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF581Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Are you tired of feeling like your store is the "best kept secret" in town? In this bonus episode, Crystal Vilkaitis, dives deep into the "hellscape" of Meta Ads Manager to show you why Facebook and Instagram ads are the ultimate irrigation system for your business. Crystal explains how to move beyond "hoping for rain" with organic posts and instead take control of your visibility, foot traffic, and sales through strategic amplification.This high-level guide provides the clarity you need to turn up the volume on your brand and become "15-mile famous."[1:45] The Hamilton Metaphor: Why ads are the "lighting and sound" of your retail stage.[5:10] The 1-7% Rule: The harsh reality of organic reach and why you can't rely on "rain."[8:30] Success Metrics: Why looking for sales alone is tunnel vision and what else to track.[12:15] The Power of the Pivot: How ads grow your email list and drive event attendance.[16:40] 15-Mile Famous: Leveraging local awareness to become a community legend.[20:10] Old School vs. New School: Why targeting is dead and "Creative" is the new algorithm driver.[24:35] The Importance of Clean Data: Why Meta needs good signals to optimize your spend.[27:15] AI in Ads: Why you still need a human in the loop to avoid "lazy" brand damage.[28:50] Ad Strategies for Brick-and-Mortar vs. E-commerce.Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt

More investors will look into Meta Platforms (META) expenses rather than revenue in earnings, says LikeFolio's Landon Swan. However, he argues the Mag 7 company's revenue can't be ignored. Landon sees Meta leveraging technologies amid the AI arms race for its social media platforms even with debt expected to increase. Additionally, Instagram and Meta Ads continue to gain traction from visitors even though billions already use Meta's technology. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠ Email: ⁠podcast@ajfgrowth.com⁠Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at ⁠http://www.richpanel.com/partners/ajf?utm_source=spotify⁠.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clusty connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you're curious about Meta ads, this episode will help you think more clearly about the next step.We'll see you in The PPC Den!

"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."After launching Troop, a functional mushroom gummy brand, Jake Mellman discovered that community events and sampling don't pay the bills. What does: Meta ads, a 76% contribution margin, and defaulting customers to quarterly subscriptions. Now he's applied those lessons to Psilly Goose, a functional beverage targeting the 46% of American adults who've stopped drinking. The challenge: THC restrictions, heavy shipping costs, and a farm bill that could shut him down by November.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTroop Mushroom Gummies: https://trytroop.comPsilly Goose: https://drinkpsillygoose.comPrevious episode with Jake & Stephanie: https://unofficialshopifypodcast.com/episodes/jake-mellman-stephanie-moyalBreeze (Aaron Nosbish episode): https://unofficialshopifypodcast.com/episodes/aaron-nosbish-breezeWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.  ‍‍ ‍‍Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter  ‍‍ ‍‍Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Tarzan Kay's Links:Connect with Tarzan on InstagramSubscribe to Tarzan's The Free Weekly Newsletter

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta's new Advantage+ sales system and share a game-changing creative strategy you'll want to try.We're hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta's Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting. However, we'll also show you how to fight back with custom event cAPI imports, a strategy that's helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.In This Episode:- Advantage+ campaigns vs. manual setup- Results from testing Meta's algorithmic shift- How is Advantage+ different from PMax?- Testing Advantage+ for new customer acquisition- Merging Advantage+ with cAPI imports- Custom event cAPI imports explained- Step-by-step process of setting up Advantage+ campaigns- Inclusions and exclusions with the cAPI strategy- Regaining control with new creative strategiesMentioned in the Episode:Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/episode-691-the-major-meta-advantage-changes-you-must-know/ Meta Advantage + Breaking News! | Tier 11 Live! https://www.youtube.com/watch?v=j9-nEIymAkw Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner with Tier 11's digital marketing experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn -