Podcast appearances and mentions of meta ads

Willkommen zu BE TO SEE – der Marketingpodcast mit Chris Thieme. In dieser Folge geht's um eine Frage, die vielen Unternehmern unter den Nägeln brennt:

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You'll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what's included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi's $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Kostenloser Audit: www.ecomhouse.com/skalierungs-call Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Ventajas y desventajas de hacer anuncios en Meta Ads o Google Ads en un distrito de 500 mil habitantes Contacto: https://josemorenojimenez.com Puntos vistos en el episodio: 0:00 Introducción 0:53 Mayor personalización 01:50 Menor presupuesto y mayor relevancia 02:30 Negocios locales 02:48 Data más fácil de analizar 03:02 Menos competencia 03:43 menos alcance digital 04:45 Dificultad para escalar 05:30 Alta rotación de anuncios

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hedy & Hopp CEO & Founder Jenny Bristow and Director of Digital Activation Lindsey Brown talk about recent changes to paid media restrictions in healthcare marketing (for example, Google now allows limited non-promotional prescription term use) and how healthcare marketers can stay effective as restrictions evolve.Three big hurdles that healthcare marketers need to understand and navigate include Google Ads, Meta Ads, and privacy and HIPAA.Marketers can work around these hurdles by balancing compliance, creativity, and results. Focus paid media messaging around education—not medical claims. Lean in to intent-based keywords and compliant storytelling.In the future, healthcare marketers can anticipate privacy-first platforms with AI-driven targeting, access to less data and a focus on effective creative, and using compliance as a key advantage.As a healthcare marketer, you don't need to fear restrictions—once you understand the guardrails, you can creatively work within them.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Lindsey:Email: lindsey.brown@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/lindseycbrown/ Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/. If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Este es el resumen de la Mentoría Grupal de la comunidad Emprende con Juan Manuel para el mes de Septiembre de 2025

Este es el resumen de la mentoría Grupal de la comunidad Emprende con Juan Manuel para el mes de Agosto de 2025

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Épisode 1380 : En 2025, le Social Media Advertising (SMA) entre dans une nouvelle ère dominée par l'automatisation et l'intelligence artificielle.Après des années de geekerie et d'optimisation continue des modes de ciblage, place à l'IA et au ciblage broad. Pour faire simple, ce n'est plus le ciblage qui compte mais le contenu des ads. On décrypte ensemble ce nouveau paradigme.—Ciblage broad : la logique algorithmiqueEn quelques mois, le ciblage broad (ou large) s'est imposé comme la norme sur Meta Ads et plus globalement les plateformes sociales. L'idée est de laisser l'algorithme explorer librement les audiences. En gros je ne lui dis rien et il va automatiquement trouver quelle est l'audience la plus adaptée et réceptive à votre publicité.Concrètement comme ça marche ? L'algorithme choisit lui-même les personnes à qui montrer tes publicités, sans que tu définisses précisément leurs centres d'intérêt, leur âge, ou d'autres critères très spécifiques.Attention, il ne “devine” pas : il s'appuie sur une énorme quantité de données comportementales et contextuelles.—En broad, le ciblage prend en compte le comportement des utilisateursCe que les gens font sur la plateforme : clics, likes, commentaires, partages, visionnages de vidéos, réactions à d'autres pubs.Ce qu'ils font hors de la plateforme, si le Pixel Meta ou l'API Conversions est installé sur ton site (par exemple, ajouter un produit au panier, visiter une page, acheter un article).Leurs habitudes d'achat en ligne, si elles sont traçables (ex. : utilisateurs qui achètent souvent sur Instagram).—En broad, le machine learning permet de développer la taille des audiences cibles Meta analyse les résultats de tes publicités en temps réel.Dès qu'il voit que certains types de personnes répondent mieux à ton annonce (par exemple, elles achètent ou cliquent plus souvent), il va automatiquement montrer la pub à d'autres profils similaires.Création ciblée : bienvenu dans l'ère du ciblage créatifFace à la disparition du micro-ciblage manuel, la création devient le nouveau levier de segmentation. Dans le passé, tu devais définir à qui tu voulais parler (âge, sexe, intérêts, etc.), puis créer une publicité adaptée à cette audience. Aujourd'hui, avec les progrès de l'algorithme de Meta, la logique s'est inversée :Ce n'est plus l'audience qui détermine la publicité, mais la publicité qui détermine l'audience.—Les nouvelles règles du SMA en 2025Automatisation totale du ciblage : l'IA construit les audiences (Advantage+ audiences, Lookalikes dynamiques).Création comme facteur de ciblage : les visuels, formats et messages remplacent les filtres d'audience.Scaling intelligent : le ciblage large + IA assure les meilleures performances dès que les données sont suffisantes.En synthèse, le SMA 2025 repose sur un nouveau couple gagnant : broad targeting piloté par l'IA et création ciblée pensée pour orienter l'algorithme. Les campagnes les plus efficaces ne découlent plus d'un paramétrage précis, mais d'une collaboration intelligente entre créativité humaine et machine.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Dáta, algoritmy a kreatíva – tri piliere, ktoré dnes rozhodujú o úspechu v online reklame. Ako sa zmenil svet Meta Ads, prečo už nefunguje manuálne cielenie a aké dôležité je mať kreatívu, ktorá zaujme v prvej sekunde? V rozhovore sa dozviete, ako sa mení úloha marketingových špecialistov, čo robiť s rozpočtami, prečo nestačí mať len pekné grafiky a ako testovať kampane tak, aby prinášali reálny zisk, nie len kliky. Viac informácií nám poskytol Dávid Krumpár, MBA, Head of Performance, Lighthouse Media Solutions

Do you know when it's time to do things yourself, and when you should hand them off? Are you so busy that you can't spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? And how does learning new skills in advertising actually improve every part of your marketing?Listen to this new episode for practical decision-making tips on when to do it yourself, when to delegate, and how to get the most value—and results—from your advertising efforts.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.     We spoke on the episode about The I Do Society's new DIY Advertising Kits, and the special discount for my listeners. It's like having an advertising expert in your back pocket — with step-by-step guidance for you to plan, build and succeed with paid ads.And you can get $100 off any kit with my code. Go to https://theidosociety.com/ad-kits/?via=alan and use Coupon Code - ALAN - to save $100You'll save thousands and skip months of trial and error this engagement season.For more information about Mark and his done-for-you services, visit: http://theidosociety.com/  Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site:Coming to Wedding MBA this year? Join me for a brand new workshop, before the conference starts. Can't make that? Come to Charlotte NC on Dec. 3rd for a Mastermind Day. Visit www.MastermindDay.com for information and tickets on upcoming events. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Envoyez-moi un message.Le guide complet du Black Friday 2025 est là !Dans cette masterclass exclusive, l'équipe DHS Digital te partage toute sa stratégie Q4 : comment poser les bonnes fondations financières, structurer tes campagnes Meta Ads et Google Ads, créer une offre irrésistible et bâtir des créas qui convertissent.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

If your Facebook/Meta ads suddenly got pricey or stalled out, you're not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is.You'll LearnThe old way vs. new way of running Meta adsWhy your creative and copy are your new targetingThe Friends Cast Method for crafting 6–10 distinct ad concepts that reach different buyer typesWhat to put in each ad so Meta learns fasterResources MentionedGrab the free video + full notes doc with diagrams and copy examples in The FREE Community: The Easy Ad Society >> https://www.skool.com/easy-ad-society/aboutSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands?  Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company's marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn to quickly analyze competitors' tech stacks and conversion architectures to grow your business faster. Mentions Grüns https://gruns.co/ Perplexity Comet Browser https://www.perplexity.ai/comet Icon https://icon.com/ Meta Ads https://business.meta.com/ Atria https://tryatria.com/ Northbeam https://www.northbeam.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025.This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and how a chicken supplement business owner plans to poach employees like she's manifesting herbs.Featuring Beav Brodie (Tactical Baby Gear), Brett Curry (OMG Commerce), Attila from Smart Marketer, and Celia Hatch (Buff Clucks).SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTactical Baby Gear: https://tacticalbabygear.comFight Soap: https://fightsoap.usBuff Clucks: https://buffclucks.comOMG Commerce: https://omgcommerce.comSmart Marketer: https://smartmarketer.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Her gün dünyada ortalama 250 milyon mobil uygulama indiriliyor.Ama araştırmalara göre bu uygulamaların %75'i ilk 3 gün içinde hiç açılmıyor.Yani insanlar indiriyor… ama kullanmıyor.Bu da markalar için hem ciddi bir bütçe kaybı hem de yanlış stratejinin açık göstergesi.Bu bölümde mobil uygulama reklamlarının perde arkasına iniyoruz.Google Ads, Meta ve TikTok gibi platformlarda uygulama indirme kampanyaları nasıl çalışır, neden bazı uygulamalar viral olurken diğerleri sessizce silinir, gerçekten işe yarayan stratejiler neler — hepsini detaylarıyla konuşuyoruz.Uygulama Reklamlarının Görünmeyen GerçekleriBirçok işletme uygulamasını tanıtmak için “App Install” kampanyaları açıyor ama asıl hatayı tam burada yapıyor.Çünkü mobil reklamcılıkta başarı sadece “indirme sayısı” değil, kullanıcının uygulamayı açma, kayıt olma ve işlem yapma oranıyla ölçülür.Eğer kullanıcı sadece indirip uygulamayı hiç açmıyorsa, o kampanya görünürde başarılı ama gerçekte zarar ettiriyor.Ben bu bölümde size kampanyaların nasıl daha akıllı çalışacağını, SDK'nin neden en kritik parça olduğunu, uygulama içi event'leri nasıl kurmanız gerektiğini ve algoritmanın gerçekten “kaliteli kullanıcı”yı nasıl öğrendiğini anlatıyorum.Ayrıca “kayıt olma”, “sepete ekleme” veya “satın alma” gibi davranış bazlı hedeflerin, indirme odaklı kampanyalardan nasıl çok daha yüksek ROI getirdiğini örneklerle açıklıyorum.App Store ve Play Store Optimizasyonu (ASO)Mobil reklamcılıkta çoğu kişi sadece reklam tarafına odaklanıyor, ancak işin %40'ı aslında mağaza sayfasında kazanılıyor.Bir kullanıcı reklamdan etkilenip uygulama sayfasına geldiğinde ilk 3 saniye içinde ikna olmalı.İşte o an, uygulamanın ekran görüntüleri, açıklama metni ve yorumları devreye giriyor.Bu bölümde App Store optimizasyonunun indirme oranlarına etkisini, doğru görsel seçiminin ve açıklama metinlerinin nasıl fark yarattığını konuşuyoruz.Küçük bir ipucu: farklı ikon ve görselleri A/B test etmek bazen maliyeti %20'ye kadar düşürebiliyor.Kampanya Stratejileri ve Hedefleme İpuçlarıEn hızlı indirme kampanyasını kurmak için önce doğru kampanya tipini seçmek gerekiyor.Google Ads tarafında “App Campaigns” üç farklı hedefleme tipi sunar: Install Volume, In-App Actions ve Value Optimization.Hangisini, ne zaman ve nasıl kullanmanız gerektiğini adım adım anlatıyorum.Ayrıca Meta Ads ve TikTok tarafında performansı artıran video formatlarını, CTA (Call to Action) tetikleyicilerini ve kullanıcı davranışına göre farklı mesaj kurgularını paylaşıyorum.Gerçek Kullanıcı Kazanmanın FormülüSadece indirme değil, kullanıcıyı elde tutmak da bir strateji işidir.Retention rate, LTV ve ROI gibi metrikler artık her kampanyanın omurgası.Bir uygulamanın başarısı ilk 7 gün değil, 30. gün aktif kullanıcı oranıyla ölçülür.Bu yüzden bu bölümde sadece indirmeyi değil, sadakat yaratmayı da konuşuyoruz.Uygulama reklamlarında yapılan en büyük 5 hatayı, doğru hedefleme stratejilerini ve veriye dayalı büyüme yaklaşımlarını örneklerle aktarıyorum.Veri, Ölçümleme ve MMP AraçlarıKampanyalarınızı yönetirken veriyi doğru analiz etmek her şeydir.Bu yüzden Firebase, AppsFlyer, Adjust veya Singular gibi ölçümleme araçlarının ne işe yaradığını ve neden zorunlu olduklarını detaylandırıyorum.Bu araçlar sayesinde hangi reklam kanalının gerçekten satış getirdiğini, hangi platformun kullanıcıyı elde tuttuğunu net biçimde görebilirsiniz.Yani “ucuz indirme” değil, değerli kullanıcı odaklı büyüme mümkün hale geliyor.Sonuç: Gerçek Başarı Ne İndirmede Ne Bütçede, DavranıştaBu bölüm, mobil uygulama sahipleri, reklam yöneticileri ve performans pazarlamacılar için tam anlamıyla bir rehber niteliğinde.Reklam bütçenizi boşa harcamadan nasıl daha fazla indirme elde edeceğinizi, kullanıcı davranışlarını analiz ederek nasıl sadakat yaratabileceğinizi öğrenmek istiyorsanız bu bölümü mutlaka dinleyin.

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Patrick Coddou is my business partner & COO at AJF Growth. He previously built, operated, and in 2022 exited Supply, a men's grooming business he co-founded with his wife. Follow him on X at https://x.com/soundslikecanoe.//Most brands don't have a creative problem—they have a process problem. In this episode, Andrew and AJF Growth COO Patrick Kadu break down how to operationalize creative so it consistently drives profit. We cover why the message is the asset, how to build a database of messages per brand, and how to bolt on a “hook library” that accelerates iteration without bloating your stack.We also dig into Sora 2 (AI video) as a practical tool for 3–5 second hooks—where it works, where it fails, and how to deploy it without derailing your team. You'll hear how we separate Explore vs. Expand in paid social, resist tool proliferation, and turn ideas into a repeatable process clients can trust. If you care about speed, clarity, and profitable growth (not just flashy toolS) then this is your operator's guide.What you'll learn:- A message-first framework that scales creative and protects margins- How to stand up a “hook library” and plug it into weekly cadences- When AI video (Sora 2) is ROI-positive for paid hooks—and when it isn't- The agency principle: performance + trust beats everything//CHAPTER TITLES:00:01:58 - Open AI & Sora 200:09:05 - Using AI For Content Creation For Your Brand00:16:19 - Does Your Marketing Clients Want You To Do This?00:19:54 - Ad Inspiration & Using Other User Content00:22:50 - Explore & Expand00:28:39 - Process Oriented Attack For Creatives00:35:00 - Writing a Hook Strategy00:39:04 - Will Meta Dox My Ad? 00:43:23 - Repeatable Process & Implementation00:54:22 - 2 Key Aspects For Good Client Relationships//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this week's episode, we warn against six different scams targeting indie authors. I also take a look at my advertising results for September 2025. This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVESAUDIO The coupon code is valid through October 20, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Update Hello, everyone. Welcome to Episode 272 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 10th, 2025, and today we are looking at six common scams that target indie authors. We'll also look at my advertising results for September 2025 and some changes I will make because of that. But first, let's start with Coupon of the Week and a progress update on my current writing projects. First up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is WOLVESAUDIO, and as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code is valid through October 20th, 2025. So if you need a new audiobook for this fall, we have got you covered. Now an update on my current writing and audiobook projects, I'm pleased to report the rough draft of Cloak of Worlds is done at 107,500 words. I think it's going to end up being about 30 chapters or so once I finish editing and I'm going to start editing very shortly. Before I start editing, I am going to write a short story called False Iron set in the world of Nadia and newsletter subscribers will get a free ebook copy of False Iron when Cloak of Worlds comes out, hopefully before the end of the month (if all goes well). I am also 11,000 words into Blade of Shadows, the second book in my Blades of Ruin epic fantasy series that will be my next main project after Cloak of World is published. In audiobook news, Ghosts in the Siege (as excellently narrated by Hollis McCarthy) is done and it's processing through the various platforms. I believe as of right now you can get it at Payhip, Kobo, and Google Play and then hopefully it should be available at the other stores within a few weeks. Brad Wills is starting work on the audiobook of Blade of Flames. In early 2026, I believe we should have the final audiobook from the Stealth and Spells series from C.J. McAllister. So that is where I'm at with my current writing and publishing projects. 00:02:18 Ad Results for September 2025 [Amounts Mentioned Are in USD] Now let's take a look back at some of my ad results for September 2025. First, the big changes. I am going to either give Facebook ads a rest for a while or more likely continue them in a very more limited way with a more focused strategy. As I've mentioned before, Meta has been shoving all this Advantage Plus AI stuff into Facebook ads and it just doesn't work. The key for online advertising, especially with books, is to narrow your target audience as much as possible and the Advantage Plus AI stuff all goes for a broad audience. To test that out, I did a couple of experiments. I didn't advertise Frostborn with Facebook ads in August, but I did advertise them with Facebook ads in September. The end result was I actually made $20 less from Frostborn in September than I did in August, but I also had the advertising expense for the month of September, so I made less overall. I also tried the reverse of that experiment. I advertised Cloak Games and Cloak Mage in August with Facebook, but not in September. The end result was that Cloak Games and Cloak Mage made about $200 less in September, but without the cost of advertising, that meant the profit was substantially higher. So I'm not sure if Facebook ads are effective or as effective as they used to be any longer (thanks generative AI), but in the [interest of] full testing, it'll experiment with it a bit more. I did try one ad campaign entirely with Advantage Plus this month and it was objectively terrible. I do not recommend using Advantage Plus for anything if you are advertising anything on Facebook. I probably will end up doing Facebook ads in a more focused way, similar to the way I do my BookBub ads, where I will set a time limited ad for one of my permafree books for four days or so and then shut it off when it's done because BookBub ads tend to work well the first three days and then lose their punch after. So I might end up doing something similar with Facebook ads, but we will report more on that in November once we finish with October's advertisement results. Meanwhile, Amazon ads did a lot better. Here are some of the campaigns I ran. Remember, for an Amazon ad to be successful, it needs to generate a sale or complete Kindle Unlimited read through for every six through eight clicks. For Demonsouled Omnibus One, I got back $2.44 for every dollar spent, with one sale for every 1.41 clicks. For Half-Elven Thief, I got back $1.31 for every dollar spent, with one sale for every 2.48 clicks. For Half-Elven Thief Omnibus One, 48% of the profit came from the audiobook for that one. I got back $10.13 for every dollar spent, with one sale for every 1.26 clicks. For Stealth and Spells Online: Creation, it did really well, with $24.01 for every dollar spent, with one sale for every 0.66 clicks. That was still enjoying the halo result from the release of Final Quest earlier this year. For Cloak Mage Omnibus One, I got back $3.64 for every dollar spent, with 65% of the profit coming from the audiobook and one sale for every 0.61 clicks. For Sevenfold Sword Omnibus One, I got back $3.47 for every $1 spent and one sale for every 2.42 clicks. For Dragontiarna Omnibus One, I got back $13.40 for every dollar spent and one sale for every 1.2 clicks. Out of all my campaigns. I only had one campaign that lost money, but it lost a grand total of $1.48, so that was good. So we can also see that omnibus editions definitely do very well with Amazon ads, especially if they have attached audiobooks. It turns out finishing Stealth and Spells Online made it a lot easier to advertise. A finished series is a lot easier to advertise than an incomplete one (who knew?). Though if I really want to kick up Half-Elven Thief, I need to write another book in the series, which I plan to do later this year. Once Cloak of Worlds is published, I will start on that. As I mentioned earlier, I'm also [doing] a variety of BookBub ads for my permafree books on Barnes & Noble, Kobo, Google Play, and Apple; these consistently do very well since it's a lot cheaper to get clicks through the non-Amazon stores for books when you're advertising them on BookBub. So that's where my ads are for September 2025. As I mentioned, I'm going to experiment a bit more with Facebook ads in October and November, but the end result (even if I have good results) is I'm going to use them a lot less than I used to moving forward because targeting is somewhat harder. That means it's time to start thinking about other marketing ideas. There is precedent. I resisted using Facebook ads for four years before I started experimenting with them in early 2020, so maybe it's time (after dragging my feet on the idea for five years) to start playing with short form video in 2026. That seems to be where all the growth and all the eyeballs seem to be. You may have noticed that the previous episode of this podcast, Episode 271 was the first one that was on YouTube, and it seems to have been a good idea since that doubled the amount of views an episode usually gets. So I may have more video experiments coming soon, but we'll see, and as always, thank you for reading, everyone and it would be pointless to advertise the books if people didn't want to read them, and that is a fact for which I am very grateful. 00:07:26 Main Topic of the Week: Six Scams Targeting Indie Authors Now on to our main (and to be honest, somewhat less enjoyable) main topic this week, six scams that are targeting indie authors. The old saying was, “there's a sucker born every minute”, but in the year of our Lord 2025, I think it's more accurate to say there's an AI powered scammer born every minute. As you might've gathered from my tone about this, I admit to being pretty annoyed by how many scam emails I get related to writing and indie publishing. These days it's pretty constant and they tend to cluster around when I have a new release. Some bot (or more realistically, a whole bunch of bots) is presumably scanning all new releases and then turns out a bunch of scammy emails when it detects a new book. I despise these people because they prey upon the vulnerable for money, which is wrong. Imagine a 75-year-old who just self-published the novel he or she has been working on for the last 30 years and finally decided to finish in retirement. Then they get a ChatGPT generated email from “John Grisham” praising their book in detail and asking for some money for marketing services. A lot of people would have absolutely no mental defense against this kind of scam, like someone from modern earth encountering a wizard who can cast illusion spells. Unfortunately, scamming is endemic everywhere these days. It is a constant debate how much the [US] federal program Medicare gets scammed out of every year. One of the local drug stores where I live has numerous signs warning about gift cards after so many local seniors were getting scammed into buying gift cards. Then there were a recent chain of text messages telling me I owed money for driving on toll roads in the state of Illinois, which was amusing because one, I haven't been to Illinois since 2022. Two, I was a passenger in someone else's car at the time, and three, the last time I was on a toll road in Illinois in a vehicle I actually owned was in 2017. As an amusing aside, when I mentioned this on Facebook, a frequent commenter and reader mentioned that he lives in the UK and he still got a bunch of text messages about toll roads in Illinois, even though A, he lives in the UK and B, he doesn't actually have a driver's license. Unfortunately, it is the truth that the internet makes scamming so easy, that constant vigilance is required these days, and with that in mind, here are six different kinds of scammy emails writers (and indie publishers) can expect to get. #1: ChatGPT. One of the reasons (you know if you've listened to the show before) that I'm very down on generative AI is that generative AI is a scammer's paradise. Lately, a new trend is that a scammer will feed a pirated copy of a book into ChatGPT and then use it to generate personalized pitch letters. These personalized pitch letters will also be littered with emojis and the tone will vary from warm and sycophantic to encouraging and edgy. Here's a quote from a recent one I got for Blade of Flames: “Talembur wakes in a forgotten catacomb, sword in hand, memory shredded, enemies sniffing blood in the dark. That's a hook so sharp it could flense an orc. Blade of Flames reads like classic, grim-and-gorgeous sword-and-sorcery with a hunger for blood, mystery, and very satisfying blade choreography.” In fact, I got two more just like that this morning before I started recording. This is an effective illusion for a scam because it seems like the scammer read the book and liked it and is making personalized compliments about it, even though that's the result of a ChatGPT or a similar bot. However, the rest of the email is a hard pitch for various marketing services that don't actually exist. I admit I fell halfway for this one the first time. I got one of those very detailed emails and I thought it would respond with a polite refusal since it seemed like a lot of work had gone into it. However, after responding, I think I then got five more emails in rapid succession, all of them pushing for the purchase of dubious marketing services, and I realized the whole thing was a ChatGPT powered bot. So watch out for these very personalized emails, especially the ones that appear instantaneously or very quickly after you publish a book. #2: Fake book clubs. This one is sometimes tied in with the ChatGPT scams. Sometimes the book club people use ChatGPT to generate their emails. The way this works is you'll get an email for someone claiming they run a large book club or reader group on Goodreads (or Facebook or whatever) and they think your book would be a good fit for their reader group and have a few questions about it. However, if you respond to this email, you'll start getting pressure for payment. Turns out the reader group or the book club doesn't actually exist and this is yet another scam, so watch out for emails that talk about the “5,000 member reader group” or something along those lines. By good luck, one of these emails arrived while I was writing the notes for this episode, so I thought it would quote it here. “I'm Jason, and I organize Book Club NYC, a community of more than 3,300 readers across New York who gather to read, reflect, and connect through books that challenge perception and spark deep conversation. When I discovered Ghost in the Siege, I was immediately struck by its layered power, a story that confronts truth and deception, morality and survival, within a world both haunting and familiar. It's the kind of book that doesn't just entertain; it lingers, asking questions about justice, humanity, and what it means to stand alone in the face of decay. That blend of atmosphere and insight makes it exactly the kind of story our members love to explore together. We'd love to feature Ghost in the Siege as part of our upcoming event on Wednesday, October 15th. Here's what that experience will look like: Quiet Reading & Reflection: members immersing themselves in your world, letting its tension and themes unfold in silence. Open Discussion: exploring the moral and psychological dimensions of corruption, redemption, and resistance.” And blah, blah, blah. It goes on in this vein quite a bit. You notice that if you actually read Ghost in the Siege (and I'm actually quite fond of Ghost in the Siege as a book), I don't think it would be fair to say that Ghost in the Siege “isn't just the kind of book that entertains, it lingers, asking questions about justice, humanity, and what it means to stand alone in the face of decay.” That is the kind of generic nonsense you can expect ChatGPT to spit out for this kind of thing. Now, as we mentioned, of course this book club doesn't actually exist, and if any of these good Goodreads or Facebook groups or whatever even exists, they'll be full of bots under the control of the scammer, and if you respond, the book club organizer will start talking about fees for having your book read before the group. As ever, if you pay, the scammer will either immediately disappear or continue to pressure you for more money. #3: “John Grisham” wants to promote my book. This type of email is just a straight up catfishing or identity theft attempt. You'll get an email allegedly from a famous author (for myself, I've gotten emails from “John Grisham” and “Colleen Hoover”, among others), and they'll offer to help you promote your books. Obviously, this is very fake. The actual John Grisham and Colleen Hoover (among other famous authors) have better things to do with their time than emailing random indie authors like me for marketing collaborations. If you respond to these emails, you'll get a request for payment, and if you pay, the scammer will promptly disappear and stop responding, or of course, ask for more money. #4: Meta Ads has a new dashboard. I've gotten this one quite a bit this year, allegedly from Meta. This email claims that Facebook is rolling out either a new ads dashboard or a new mobile app for managing ads, and you've been invited to participate in the beta test for the new dashboard or the new app. Just click on the link and start installation. I admit I ignored these at first because there's no way I'm ever installing any Meta apps on my phone because they're so intrusive and halfway to being spyware. Also, the current version of the Facebook ads dashboard is annoying enough and complicated enough to use it as it is, and I don't want to play with any half-baked beta features. So I ignored these emails, but then I realized I was getting surprisingly a lot of them. So I checked the senders and realized they weren't coming from an actual Meta address, but from a variety of different Gmail addresses, which meant they were in fact phishing attempts. Facebook ad phishing, alas, is a serious problem. The basic scam is that a hacker finds a way to gain control of your ads account and then uses it to advertise various scam projects, usually involving cryptocurrency. Since Facebook's customer support is so notoriously bad, it's very difficult to get this kind of situation resolved. So if you are using Facebook ads, be wary of any emails you get from Meta since they could be phishing attempts. #5: Bad tax news or payment failure. This one tends to be common around tax time or the end of the year. You'll get an email allegedly from one of the publishing platforms claiming that there's a problem with your tax information or that one of your payments failed. The email will include a link you can click to resolve the situation, which is of course fake so the scammers can capture your account and personal information. I've gotten a couple of these lately and some of them, to be honest, were quite good. I got one from Spotify claiming that my tax information was out of date, which was baffling because my tax information hasn't changed in the entire time I've had audiobooks with Spotify. I was suspicious, so I logged into my Spotify dashboard and checked that everything was in fact, okay. Then I realized the scam: the email had actually come to a different email account than the one I actually used for my Spotify dashboard. It was an exceptionally well done phishing email, but thankfully, years of ingrained caution against clicking email links served me well. So if you do get one of these, don't click on any links. Instead go directly to the dashboard of the platform in question and see for yourself. If there actually is a tax or a payment problem, there will probably be a notification of some kind on the dashboard, and of course if the notification email comes to a different email account than the one you actually use for that platform or service, it will obviously be fake. #6: Fake publishing services. There are a variety of fake publishing services out there offering a range of alleged benefits like more Facebook followers, more readers, more email subscribers, et cetera, or someone will offer to get your book into Publishers Weekly or something like that in exchange for a payment. Some of these blend over with the scammy sort of vanity publishers. Granted, I think that all vanity publishing (which is “you pay us and we publish your book”) is a scam, but some of them are worse than others. At best, if you engage with these kinds of services, you'll get some new followers from bots or so forth, which is useless for selling books. At worst, nothing will happen at all. The scammers will take your money and disappear. At the absolute worst, they'll pester you forever for more money or find a way to steal more personal information from you. Generally, if you get an unsolicited email from book marketers, it is almost surely a scam. If you're unsure, asking about the company in question in a Facebook group like 20BooksTo50K or Wide For The Win will help identify whether or not they're legit, but they're probably not legit. In conclusion, I'm afraid one has no choice but to exercise constant vigilance in the Internet world these days, especially if you're a self-publisher. Be extremely wary of any unsolicited emails. Never click on a link in an email. If a message claims there's a problem with one of your publishing platforms, don't click on the link. Go to the platform directly in a different browser tab or a different browser and see for yourself. Before spending money on anything, do some research and check that it is legitimate and not a scam. It's easy to fake legitimacy these days, so it's worthwhile to do a little investigating before spending money on anything. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful and a helpful guide against some of the scams you might encounter in the wild. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.  

Instagram just unveiled two features that could completely change how you engage with your content and your audience. On this episode, Emma unpacks the biggest social media shifts of October 2025, starting with Instagram's deceptively small pinned comments update, which has the potential to transform audience engagement and even drive conversions. She also breaks down Meta's push into AI-powered holiday ads, sharing why these tools can help streamline campaigns but still require a human touch to get the best results. Over on LinkedIn, fresh data reveals that posting frequency now plays a bigger role in reach than perfectly polished content – a shift that makes consistent visibility more achievable. And for the headline update? Instagram is testing a new Reels feature that could dramatically increase watch time and keep your brand front and center even when users multitask. As always, our monthly breakdown is here to help you turn these interesting advancements into powerful, actionable changes you can implement to stay ahead of the curve. Listen in as Emma explains: Creative ways to use pinned comments for context, engagement, and conversions Why you shouldn't stop running Meta ads on December 31st How LinkedIn frequency is now a bigger factor than post “perfection” And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You'll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably

Today, I had an insightful conversation with my friend and business ally, Kasia from McNaught Media. We delved into the intricacies of Facebook (Meta) ads, a field where Kasia excels, especially in the e-commerce domain. Despite common fears around ad spending, Kasia reassures us that understanding metrics like ROAS (return on ad spend) is crucial for tracking the success of ad investments. She shares her effective strategies, highlighting her preference for nurturing relationships with fewer clients for a more personalized approach. Kasia also discusses the benefits of leveraging AI and automation in the latest e-commerce campaigns and offers practical insights for businesses, emphasizing the importance of a solid marketing strategy, which goes beyond just ad management to include aspects like email marketing. Her refreshing perspective is both enlightening and encouraging for business owners aiming to maximize their ad efforts. www.kasiajones.com.au McNaught Media Instagram: Facebook: LinkedIn: ‌Reseources we mentioned in the episode - Design Check App: - Meta Reel Templates:

On this episode of the Somewhat Frank Podcast, Frank Gruber (X and IG: @FrankGruber), John Guidos (IG: jgoodtimes83), and Simon Kahan (IG: simonkahan) discuss the following topics: Taylor Swift's The Life Of A Showgirl AI-Generated “Workslop” Meta Will Begin Using AI Chatbot Conversations to Target Ads OpenAI launches Sora 2   We also upload our episodes to YouTube in video format so you can see us now. Check it out on Established YouTube, where you can subscribe to get updates when we drop a new episode at: https://soty.link/ESTYouTube    As always, thank you for listening, and feel free to reach out and let us know what you think at: somewhatfrank@est.us 

Paul Ostwald, Gründer von Morning Crunch, spricht über die Gewinnung der ersten Newsletter-Abonnenten. Er teilt, warum sie bewusst nicht mit Friends & Family starteten, wie sie über Meta-Ads die ersten Leser gewannen und warum ein Referral-Programm mit Patagonia-Westen zum viralen Hit wurde. Was du lernst: Die Balance zwischen Nische und Personalisierung Wie viel ein Newsletter-Abonnent kosten darf Warum tägliche Newsletter besser performen Die richtige Content-Strategie finden ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Paul: LinkedIn: https://www.linkedin.com/in/paul-ostwald-55607a12a/  Website: https://www.morningcrunch.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/

This week's full broadcast of Computer Talk Radio includes - 00:00 - Tech news for non-nerds - Amazon, Meta, Elon Musk, Electronic Arts, Estes, digital ID - 11:00 - Will we be forcibly microchipped - Benjamin expresses concern over possible microchipping - 22:00 - Apple Wallet drivers license - Benjamin and Keith disagree over drivers license on iPhone - 31:00 - Marty Winston's Wisdom - Marty covers the Epomaker Magcore 87 Mechanical Keyboard - 39:00 - Scam Series - text from pastor - Benjamin covers fake scam text appears to come from pastors - 44:00 - Keske on Artificial Intelligence - Steve and Benjamin discuss claim that AI will cure all disease - 56:00 - Listener Q&A - distractions - Landon asks how to reduce distractions from notifications - 1:07:00 - Dr Doreen Galli - Pack Expo - Dr. Doreen Galli talks up her experience at Pack Expo - 1:16:00 - IT Professional Series - 348 - Recent stats regarding remote work are better than thought - 1:24:00 - Listener Q&A - cloud services - Nick asks Benjamin the risks involved with cloud services

What's new in AI models? In episode 75 of Mixture of Experts, host Tim Hwang is joined by Kaoutar El Maghraoui, Kate Soule and Kush Varshney to debrief a frenzy of model drops this week. IBM debuts Granite 4.0 hyper-efficient hybrid models, Claude Sonnet 4.5 delivers longer run times and sharper reasoning and Sora 2 takes vibe coding to the next level with vibe video production. Then, we dig into OpenAI's new feature, Buy in ChatGPT. Finally, it's Cybersecurity Awareness Month, and we are joined by special guest, Matt Kosinski, host of the Security Intelligence podcast—can you trust your AI? Tune in to Mixture of Experts to find out. 00:00 – Intro 1:17 – Meta Ads assistant, DoorDash Dot, Microsoft vibe working and Tilly AI Actor 2:23 – Granite 4.0 10:21 – Claude 4.5 17:57 – Sora 2 29:15 – Buy in ChatGPT 37: 00 – Introducing Security Intelligence The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. Subscribe for AI updates → https://www.ibm.com/account/reg/us-en/signup?formid=news-urx-52120 Learn more about artificial intelligence → https://www.ibm.com/think/artificial-intelligence Visit Mixture of Experts podcast page to get more AI content → https://www.ibm.com/think/podcasts/mixture-of-experts Watch the latest episode of the Security Intelligence podcast → https://www.youtube.com/watch?v=mDpUZD1ogEE&list=PLOspHqNVtKABGIbaWP1xYQHbwuXjZwqpH&index=1&t=225s

Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review Major moves and market momentum in this week's top financial stories, including:OpenAI Hits $500B Valuation OpenAI Launches TikTok-Style Video App Meta to Use AI Chats for Ads AI Spending Reaches Bubble Territory Tesla Delivers Surprise ReboundTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I've eliminated test campaigns entirely—and performance has improved.In this episode, I break down my updated approach to creative testing on Meta ads:- Why launching ads directly into scale campaigns works better than test campaigns- How manual bids and target ROAS outperform auto-bid setups- What to do about false negatives and why they're overblown- When (and how) to use “warm-up” campaigns or flexible ads to boost performanceIf you're an eCommerce operator or growth marketer struggling with wasted ad spend, suppressed creatives, or inefficient testing structures, this guide will give you a repeatable framework for smarter testing and scaling.//CHAPTER TITLES:00:01:15 - Setting Up An AJF Growth Ad Account00:04:19 - Changing My Tone On Test Campaigns (Use Scale Ads)00:07:23 - Why Your Ads Get Low Spend?00:17:40 - How Did We Test My Hypothesis00:21:05 - Scale The Winning Ads00:27:10 - Efficiency Is THE PATH to Scale00:34:04 - The Results Of Running Test Campaigns00:34:50 - The Warmup Campaign Strategy00:38:24 - Flexible Creative Categories00:44:10 - What Ad Campaigns Truly Work?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Scaling an e-commerce business from six to seven figures is an exciting milestone—but it’s also where many founders hit costly roadblocks. In this insightful episode, Jaryd Krause sits down with award-winning e-commerce mentor Jodie Minto, founder of the seven-figure fashion brand iland co., host of the Online Store Success podcast, and certified digital marketer, Meta Ads specialist, and life coach. Jodie built her global fashion label from scratch while raising a young family, working full-time, and living in the Middle East—before scaling it to seven figures with customers and stockists around the world. Together, they dive deep into what it really takes to grow an e-commerce business beyond six figures, avoid the biggest pitfalls along the way, and prepare for a successful exit. Jodie shares her unfiltered journey of scaling and then strategically de-scaling her brand, the lessons from her first failed exit attempt on Flippa, and how she ultimately secured an all-cash sale to an outside buyer. You’ll learn: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures✔️ Why scaling too fast can backfire—and how to know when to pull back✔️ The mindset traps that lead to burnout and how to avoid them✔️ What to expect when selling your business (and how to recover if a deal falls through)✔️ How to align business growth with life goals for long-term fulfillment Whether you’re scaling toward seven figures, planning for an exit, or simply want a healthier approach to growth, this episode is packed with practical insights from someone who’s been through it all.

Stuck at a 3–6% conversion rate and wondering why your paid ads aren't profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mistakes businesses make that are costing them conversions. They also share how simple, data-backed testing strategies and landing page optimizations can unlock 25–30%+ conversion rates. If you're running Google Ads, Facebook Ads, or any kind of paid media and you're not seeing ROI, this is the video you need!

Struggling to make Meta Ads work for your app?

In this high-impact episode, Brandon Pierpont lays out the proven marketing and sales strategies painting contractors need to thrive TODAY. From evolving SEO and Meta Ads trends to current buying patterns and consumer psychology, learn how to dominate your market and scale with confidence.

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIACody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40//Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You'll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta's bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.If you're looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.//CHAPTER TITLES:00:00:38 - Key Things For Your Meta Creatives00:05:00 - Media Buying & Correct Approach00:11:55 - Value Optimization00:14:01 - Delay In Purchase Behaviors00:20:25 - Daily Forecasting00:22:50 - Hourly Forecasting00:24:33 - Learn and Take Notes//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

We are the best in the world at one (oddly specific) thing: Helping online coaches go from 0 to 30 clients in 12 weeks. Here is the exact system explained: https://propanefitness.com/casestudy?el=businesspartnersp