Online Marketing That Works!

You would have to have been hiding under a rock if you have not heard of ChatGBT. You know, the marketer killer AI software, forecasted to change the world of online marketing and put many of our fellow marketers out of work. I don't have a lot of time to say a lot about the capabilities of ChatGBT. So I thought I would attempt to demonstrate the abilities of this software. I asked ChatGBT to perform a specific task. Create an 800-word story about Mary, a sixty-three-year-old Baby-Boomer, struggling to figure out how to retire without sufficient income, until she discovers online marketing. This is what it produced. Listen in to hear all the good stuff... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/fear-of-the-unknown-2/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

For months people everywhere have been predicting another depression in the United States. It has been broadcast on News networks. It has been written about online. Your friends and family may be talking about it too. And… If you still work a day job, you may be wondering if they are scared of the future too. Will it happen? Will we be forced to endure another recession? I don't know. But... I do know this... If we keep looking for disasters, more than likely we'll stumble into one, sooner than later. I'm curious, why do we keep letting other people decide what our future is going to look like? ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/resistance-is-futile/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Last week, as you know, I talked about how business can imitate life, along with all the ups and downs that go along with it. Because of my recent divorce, I had allowed myself to miss posting a few podcast episodes. Showing that life definitely can affect business. So I thought, if it can happen to me, how many others [you guys], are letting life direct your business as well? I mean we're all trying to help as many people as we possibly can, right? We are building businesses to have an impact on this world we occupy. And when I say “world”, I'm referring to your area of influence that others look to you for advice and help. This world of influence is ours to build up or destroy. Yeah… We get to choose… But… Sometimes… SOMETIMES… It feels like we no longer have a choice. Everything we do has a cause-and-effect relationship with our business. How are you doing? ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/marketers-unite/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Life is funny sometimes. And… We all must suffer through it. For many of us, you and me included... We have to deal with things that show up out of the blue, so to speak. I have recently gone through a divorce, and it has been a transition I was not looking forward to. Instead, it just showed up and took control of my life. I apologize for not being consistent with this podcast as I would like. I suppose I will have to deal with it though. Divorce is one of those times in life that we like to call “factors for change”. Loss of a job. Loss of a marriage. And… A loss of life. These are times in our lives when we have to stop and evaluate our feelings and accept the change that is taking place. Because… It happens whether we want it to or not. Sometimes business imitates life too. Listen is so you don't miss any of the good stuff... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/transitions/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Happy Monday my friends. This is the second podcast episode of 2023. I hope everyone listening is well and getting along well as we strive to make 2023, one of the best years yet! For those of you that can, that is great! For those of you that cannot for one reason or another, I hope you can still find something good to look forward to. We should all try to find things that we can do to make this a killer year. We've all had a rough couple of years, the new year seems like it will be better, of course, better than home confinement, but covid is still out there, and it still is transforming itself. But… We're here. Still working hard. Doing things. Making things happen. I'm not sure about you, but I've been a dreamer for a long time. Seems like forever. Maybe you are one too? Listen in for all the good stuff. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/dreaming-is-ok-but/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Welcome my friends… We made it out of 2022, and into 2023. Whew… Let's talk about what needs to happen in 2023, to overcome the negative of the last few years. While we may not like it, we do need to embrace the idea that the world is still changing all around us. We keep HOPING that all the negative changes that were brought to us would somehow re-correct themselves. How has your experience been? Still waiting for the... Good ole days? Or Are you ready to take charge of your business... Once and for all? . . . The way I see it. We can either learn from our past... Or suffer because of it. I say we should learn from it. The people you serve in your business are looking to you to be the best you can be. They listen to you. They read your content. They click on your links. They care about your causes too. And they want you to do well in 2023. So be the business person that follows through. Be the business that shows your customers and followers that you can do better. Not because times were tough before, and they're going to be better moving forward. No, nothing like that. They WILL continue to be tough. [Listen in to hear all the good stuff...] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/new-year-hope/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

This week, for me and I believe the whole of America, has been cold. We have had an Arctic Storm come through from the West coast and head towards the East (Florida) where I live. Today is December 25, 2022. Merry Christmas to those that celebrate the holiday. To everyone else, happy Sunday. Of course, by the time you hear this, it will be Monday morning. For most of you, this is another day off, being that Christmas fell on a Sunday. Though, some may have to work to support hospitals, fire stations, the police force, and other critical functions. And don't let us forget our store clerks and managers that keep us fed, day in and day out. Welcome... One and all to this week's podcast. Last week we talked about stories... And the fact that... Stories. Change. Lives. We looked at it through the lens of Avatar 2: The Way of the Water. Next week I'll be seeing two new movies. Number 1: “The Whale”, a movie about an obese man, nearly 600 pounds, played by Brendan Frazer. This movie has mixed reviews. And Number 2: “Whitney Houston” - I wanna dance with somebody. I may talk about the stories that were told and the impact they had, or did not have. But for today... I want to talk for a moment about understanding our customers or our subscribers if you still are not monetizing your content, product, or service. I am presently reading Simon Sinek's book “Start With Why”. I'm just getting started with it. However... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/brrrrrrr/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

As I am recording this podcast for release on Monday, it dawned on me that the Avatar 2 movie that was released Friday can be used to make a point. I did go to see it with a special friend. Though I do know that the movie is different from the original, it still has similar elements that take us back to the original. From the previews... They remind us of the problems the inhabitants of Pandora had with the greedy commercial earthlings and the military that tried to harvest precious unobtanium minerals and displace the Na'vi. In movies, just like your own writing, whether on website pages and/or email series, we need to keep a consistent theme that our readers can follow. Avatar 2 reminds us, according to the mind of James Cameron, that the invaders (the earthlings) are bad. I want to avoid saying anything that would spoil your experience watching the movie, except to tell you that this movie, for me, was even better than the first one. Seriously! That is saying a lot because the first Avatar movie changed our understanding of how movies could be made. It was revolutionary. Nothing has changed... James Cameron did it again. Avatar 2 - the way of the water - continues his saga. Let me tie this into our writing. Listen in for ALL the good stuff ... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/avatar-2/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ======================== --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

I was thinking just a little while ago, about what I would share with you. We all want to have something inspirational to reveal to others. But I, like most other entrepreneurs, sometimes struggle to come up with things to share. This happens for a lot of different reasons. Maybe you have had that problem as well. It happens. And… It will happen from time to time. To benefit your audience, you MUST do a few right things. Sure… We can ALL do a lot of wrong things… But it only takes a few right things. Listen and learn... --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

When I think of great marketers... Those that capture our attention... Grabs us and keeps us riveted to their content... So that we cannot help but be pulled along on their journey. It is their words that do all the heavy lifting. Words that flow... Words that ring truth... Words that heal... Words that transform customers from who they are and the problems they have... Transforming them into the people that they want to be, and having their problems resolved. This does not happen in a vacuum. It takes skill to deliver the results your customers want and need. As a marketer, it is up to you to provide an acceptable solution to problems your prospects are having. You MUST find their need and fulfill it. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/finding-your-voice/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Dreams... We all have them. But sometimes we let them go unfulfilled. Do you know what I mean? -- I believe that dreams are important. They push us. They give us a purpose. -- If you are still just showing up for work and wishing you could be anywhere else, your dreams will push you to work harder. Struggle harder… …to fulfill your dream. At least… That is how it should be. Right? And yet… Far too often we let things get between our dreams, and the real world we currently live in. Listen in to hear all the good stuff... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/reaching-your-potential/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

As you begin your journey to understand marketing and how it can be used in your mission to help others, remember - besides learning new things, you must also learn how to help others. We live in a world, that is divided, and confused. We all stand on one side of this great divide. What we do... And how we do it... Will either... Attract... Or Repel... ...those we wish to serve. To survive in this environment... You must attract those that presently, or will soon become advocates for your way of thinking. While at the same time... You must repel all others. Listen in for all the good stuff... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/skills-part-5/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Hey guys, Today we're going to be talking about “writing”. This is a skill you cannot ignore. If you do you will regret it. However... If you take the TIME to learn to do it right, you will be rewarded generously for the efforts you make. Whether you have a podcast, a blog, a YouTube channel, or any other medium by which you are serving others, writing your message will be required. So… What writing style should you use? All of them! In this episode, I'll explain: ⁃ the difference between voice and writing style. ⁃ what are the 4 common types of writing styles? ⁃ what each one is for. ⁃ how to choose a primary style for your writing. ⁃ when and how to use them in your writing process. So, let's get started. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/skills-part-4/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Hey there friends … This is James. I am interrupting my podcast series to give you a break and to ask you an all-important question. I originally published this in June of 2021. As you all know… The world has changed since then. I have changed since then. So… I am updating it for your listening pleasure. This is probably the most difficult question that people will ever answer. Why? Why do we do anything? Why do we get up in the morning? Why do we instead of wearing our pajamas and slippers, we instead put on a nice shirt, slacks, and loafers? Or a great-looking dress and high heels? Why do we go to work? Why do we care about the things we care about? We DO care about things! Let's make that clear. It's getting to the root of “why”, which is important to understand. So, why? Why is the work we have decided to do with the precious time we have important? Listen in for all the good stuff... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/my-why-revisited/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Welcome back, my friends. I am reminded that being an online marketer is something that must serve two purposes. The first is to serve others. This is vital. Anyone that doesn't care about helping others should not be in the business of selling products or training anyone online. It will show how they market themselves and their product. The second is to serve ourselves. This is because no matter whether we are the one serving, or the one receiving service, we all benefit from dependable and functional instruction. As the one serving others, I have been reminded over and over again that we too benefit from the instruction given. Reminders are crucial in mastering any skill. As we speak or teach, not only do others learn... But we are reminded as well. And many times as we prepare for the message or training we are preparing to give, we too are learning, or re-learning. When I was in the Navy, over 4 decades ago, I remember being asked to train crew members on how to clean periscopes. Yes, periscopes. The problem for me was that I was an Electronics Technician, not an Opticalman. So I had to learn how to clean periscopes first, so I could train those that had previously learned to do it. So... You can see that... [Listen in to get ALL the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/skills-part-3/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Welcome back, my friends. Let me ask you a question. What goes well with advertising and is not too difficult to conquer? Logically, as soon as someone clicks on an ad, they will be funneled somewhere. What is the next logical step? Unless the ad was a FB Leads Ad, there must be a way to capture interest. Clicking on “Learn More”, clearly means, “tell me more”, right? So, there needs to be a way to keep the conversation flowing. This is where my thinking [and many others as well] differs drastically from many other online marketers. For those other marketers, the next step is to get someone to give their name and email address, so they can add it to a list. For them, anyone on their list is fair game, and they will send them marketing emails forever until they buy something, unsubscribe, or die. I don't believe that is how people want to be treated. How about you? Is that how you like being rewarded for sharing your contact details? There is a better way... It is inside this podcast. Listen and learn... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/skills-part-2/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Welcome my friends. I did not know if I would be able to get this podcast episode out into the world. In Florida, we just experienced one of the biggest Hurricanes “Ian”, and it left us without power, internet access, and all the other cool things we “All” take for granted. But power was restored faster than anticipated, and here we are. So let's get started. One of the quickest ways to drive traffic to any webpage, any landing page, any blog post, or any other means of marketing you, your brand, or your business, is via paid ads. These can come from FB, Instagram, Pinterest, or YouTube. You can also use Google ads to drive traffic as well. Of course, if you don't want to pay for ads, you can use word of mouth, SEO, and/or other forms of organic reach. However, there are no guarantees that organic efforts will ever drive traffic, or compel anyone to read, watch, or purchase anything. Get on in there and listen... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/skills-part-1/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ======================== --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Let's be very clear about this… We all need to feel successful. That would include... You... Me... And... Any person looking to transform themselves from who they are (presently) to become what they want to be. As business owners, creative professionals, and marketers (especially marketers)… We all need to create awareness, generate leads, make sales, fulfill our obligations to our clients and/or customers, and make a profit that keeps us in business. That's what we need. But, what we want — more than anything — is this sense of control. We want... No! Let me say this instead. We need to know that what we do in our business, and the results we achieve (and our income) are stable, predictable, and scalable. We need to know that through our efforts that next month, and those that follow, will be better than the present one. And for me, and I believe for you too... That the things we do that contribute to our community - that there's going to be an opportunity to increase that value we contribute to the world, expand our horizons, our relationships, and our income. [Now get in there and listen to the rest. You know you want to!] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/iron-sharpens-iron/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

“United we stand, divided we fall.” The phrase "United we stand, divided we fall" has been traced back to the Greek storyteller Aesop, who lived during the 6th century B.C. Most people know him for the fables that have been handed down through time in his name. One such fable is The Four Oxen and the Lion. The last line of the fable The Four Oxen and the Lion is the phrase "united we stand, divided we fall." It reads… "A lion used to prowl about a field in which four oxen used to dwell. Many a time he tried to attack them; but whenever he came near they turned their tails to warn another so that whichever way he approached them he was met by the horns of one of them. At last, however, they fell a-quarrelling among themselves, and each went off to pasture alone in the separate corner of the field. Then the Lion attacked them one by one and soon made an end of all four. United we stand, divided we fall." [Listen in for the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/united-we-stand/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Writing emails… Most everyone can do that. They show up in our inbox with relentless frequency. Some are good… and Some are not. Those that we enjoy, demonstrate qualities that compel us to keep reading. And before we know it we are clicking on a link or two. Why is that? That is the subject of today's Podcast. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/crafting-story-part-4/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

We are at Part 3 in our series on Crafting Your Story. I hope you are enjoying it. While not all of your broadcast newsletter emails need to have stories included, it would definitely make for easier reading. And of course, until your audience truly gets a sense of who you are, and why you are there, there will be believability issues. Your audience basically wants to know - “what's your story”. Can you blame them? Isn't that what you want anytime you decide to place trust in someone else? Letting your audience get to know who you are is one way to build rapport with them. And I'm sure that is important o you as well. But… This doesn't mean you have to write a memoir to let people know everything about you - no, nothing like that. But, slowly and deliberately, let them get to know you. Just as you would anyone else you just met. Such as: “Hi, my name is James, what is yours?” “I don't think we have met yet. Do you mind if I ask you a few questions?” “What started you on this path you are on?” Or “How do you think you could help me?” If you wait for them to ask you those questions, self-doubt about your motives will creep in. Not good. [Listen in for all the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/crafting-story-part-3/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

As mentioned last week, stories are all around us. They are told in your home, at work, and as we casually walk about in our day-to-day activities. Stories give us the framework to teach and remember important things. They endow us with principles and knowledge. So I thought it would be helpful to let you know how to make your emails a bit more fun to read, and maybe even something your audience will look forward to every time they hit their inbox. My mentor's newsletter is always well received. As should all our emails. But that just isn't the case, now is it? So let's get started. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/crafting-story-part-2/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Good to have you back again. I've been diving into a few books on Storytelling. The first one is, “The Story Advantage: Unleash the Power of Storytelling to Engage, Inspire, and Influence.” The second one is, “The Story Factor, by Annette Simmons.” The truth is that we all tell stories all the time, even when we don't realize what we are doing. We tell stories while at work. …on social media. And we're telling stories when we chat with our friends. All day… Every day we are surrounded by stories from others, and the ones we create on our own. That's every day you. However the businessperson you, you have some hurdles too. As a new business owner, how do you let people know of the expertise you have? If you are like MOST entrepreneurs just starting, you don't know if you're good enough. Wondering if you can get others to work with you. Doubting your credentials. It's normal. Self-doubt affects even the best people online, and offline. Hollywood's elite are succumbed by it. CEOs of huge companies are among those that feel its effects. And yet, they make movies. They still build huge companies. They tackle and overcome huge obstacles. And so can you. Most people don't like talking about themselves. But when it comes to running a business, and showing prospective customers and clients what you are good at, and the strengths you have, you must learn how to articulate your strengths. And be honest about your weaknesses too. Another thing too… No matter how good you are at the skill(s) you have, no one cares. No one wants coaching, or another product or course. What they want is transformation. People want to fix their problems, and move on. So… [Listen in to hear all the good parts...] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/crafting-story-part-1/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

I was listening to a podcast the other day. It was Nick Warren's podcast. He has no problem talking about almost anything and will [somehow] always find a way to create a business reference. And had recently completed a series on metaphors. In this particular episode of his, Nick brilliantly began talking about dishwashers. Yeah, dishwashers of all things! He mentions that a buddy of his tagged him the other day in a message about dishwasher cleaning tablets. Nick then went on and mentioned that he does not own one. He said he didn't want one either. He mentioned that the cottage where he and his wife lives [in England] is too small for one, and he is not convinced that they are better than not having one. He said in most of the places where he stays when away on business trips or vacation, there usually is a dishwasher. But he does not use them. Nick mentions that of the two functions of doing dishes, washing, and drying, he is more fond of washing up. He said that as he sees it, washing the dishes is good for the environment. He said it brings order to chaos and he gets enjoyment from doing it, knowing he did something positive. That he is contributing. However... [Listen in to hear ALL the good stuff] ======================== Listen to Nick explain it all... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/setting-priorities/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

The words we speak… The ones we write… The ones that speak of tales… These are the words that create the stories in our lives. And believe me... We ALL have stories to tell. I have a story in my head. And so do you. We're not all that different... You and I. We live lives of desperation and pleasure. We have good times - and bad. In all of it, we live our lives based on what we believe to be true. Living a life based on how things are supposed to be. We all, you and I, wake up each day knowing what we will be doing. Or at least what we're scheduled to do. And so we live out the life we told ourselves is how it should be. All based on a story. You most assuredly have one, too. And that story drives the actions that you take. The work you do. The food you eat. The movies you watch. Who you marry. And who you don't. Some call these things our preferences. But they are not YOUR preferences. They are the ones you inherited from your family, your friends, and your dreams. Others call them “the stories we tell ourselves”. Some even call it our worldview. But it is just a part of our worldview. [Listen in to get all the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/words-create stories/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Before we dig our way into this episode… Let's just do a quick recap from the last episode. Just in case some of you had missed it. It was the second episode diving into “Funnels”. So there was one before that too. We started with a Funnel 101 bit of information. It was about the start of the very first funnel back in 1898. It even talked about a few things that we would not have had back then if you and I had somehow slipped back in time. We mentioned the AIDA… Awareness, Interest, Desire, and Action. The four mechanisms of creating sales or conversions. Then we discussed how the AIDA Funnel of 1898, when it was first introduced, no longer functions in today's world, because we as a people think, and act differently. We were a people with different worldviews. We found out that our problem today is “Attention” or the lack of it. We all live today in an 8-second attention span world. We NEED to find a way to attract people to our message, product, course, or mastermind. But not just anybody either. We CAN NOT serve ALL people. We need to attract to us only those that would truly benefit from the help we can provide. Even if we could help everyone, we cannot do it on ONE piece of content. On just one Blog Post. One FB ad. On just one MANIFESTO. We need to learn how to filter out the people that fall within our world of influence. Encourage them to take action. Gently Pull them into your world through the mastery of attraction marketing. And everyone else, can, through the use of your words find their way back to whatever it was they were doing before. Kindly help them know that you are not there to serve them. I DID say to be kind! There were a lot more things in last week's podcast #74 Funnels 101. I recommend you listen to it first, before diving into today's information. And Episode #73 The Magic of Funnels if you missed it as well. With that said… Let's dive in. Here's your goal. [As I see it] Long-Term – Make Sales. Short-Term – Build a list. Everything in between those two things can be changed to meet your business needs. [Listen in for ALL the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/the-manifesto-funnel/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Since we really don't know each other that much. I thought it might be good for me to tell you the story about the creation of “FUNNELS”. It started a Long, Long, time ago. REALLY… This is the short history of funnels. We're going to be going back to another era. It was the dawning of the 20th century. In 1898 Elias St. Elmo Lewis, a man who was but only 26 years old, created the purchase funnel, also know as the AIDA funnel, which has now been duplicated all around the world. It was created to help understand the mechanisms of personal sales in the life insurance industry. The Funnel Lewis created was made up of 4 parts. >>Awareness/Attention [What is it?] >>Interest [I like it] >>Desire [I want it] >>Action [I'm getting it] So you may be wondering, how can a funnel created such a long time ago still be useful today? Well, the truth is, it isn't. [Listen in for all the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/funnel-101/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Welcome back, my friends. I had planned on doing a series on FUNNELS and the power they have in the marketing community. There has been so much already said about funnels. There are complete programs around funnels that anyone can access at any time. Some gurus have built products using the basics of funnels to create their businesses. Besides that, there are funnel concepts and misconceptions that are all over the internet. It seems like everyone, and their brother has their idea of what a funnel is or is not. I will just tell you what I believe to be the best use for funnels, and how I think they can help anyone build a MORE successful business. Some of my ideas can be plugged right into your ideas of a funnel and some will not. The point being... [Listen in for all the good stuff] The post that Seth wrote is HERE ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/the-magic-of-funnels/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

I've mentioned before that I've been playing in this online sandbox for quite some time. On a literal beach, with tons of sand around you, you can create whatever your heart desires. Who doesn't like making sand castles? Sitting on a beach, breathing in the salty air, relaxing and unwinding... Feels comforting, thinking about playing in a box like that. But other things are related to boxes too. Sometimes boxes are talked about as if they were not a place we would want to be. I mean... We constantly hear people say to “think outside the box” - so my question to you is this - what is wrong with the box? Usually, the statement just refers to thinking differently about common ways of doing things. . . . But I don't think - the term "thinking outside the box" - was meant for just that. I believe thinking outside the box, is a way to motivate ourselves to be more creative. Case in point. When I sit down to write my podcast, to be honest, I usually have no clue what it will be about. [But I don't just make stuff up - promise] Sure I have things I can draw inspiration from. Like my good buddy, Nick Warren at storiesmeanbusiness.com. I listen to his podcast daily if possible. And when my life gets in the way, as it always does, I binge on the ones I missed. They're only a few minutes long, so why not? I'm always going through courses gleaming with different perspectives on how to market online. Some are better than others, but there is always something good to learn from it. And now, back to that box. Being creative, allows people to do things they normally wouldn't do. I guess that's the basic definition of creativity right? Doing things most people will not or cannot do. [Listen in for all the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/thinking-outside-the-box/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Whether you're new to online marketing or a veteran marketer, I'm pretty sure you can appreciate how difficult those “supposedly” easy marketing ideas actually are. You know what I mean, right? Every week, it seems like a new course on how to do everything marketing comes out. They usually start rolling out right after one of “our favorite gurus” - I'm using air quotes - starts marketing a new - or new to us – product, course, or membership. It seems like - all of a sudden - everyone somehow just had the same idea. Isn't that funny? Isn't that SPECIAL? Maybe not so much! This podcast “Online Marketing That Works” - brought to you by Mkt2online.com is sharing ideas and techniques that work today. if you want to be a marketer. If you want to take an idea you have, use it to help others, and in turn supplement your income, then you absolutely must become business savvy. You have to learn how to market correctly. It ALL starts with knowledge. You know the saying. KNOWLEDGE IS POWER! And as Spider-Man made famously, “With Great Power Comes Great Responsibilities”. Responsibilities, such as: Knowing how to share your messaging and ideas with people, without spamming them. Without coercing them. Without making them feel less than they are. Becoming a voice for the people like many influencers has its responsibilities too. Using your fame and celebrity status to only make money, is not the way to be “all you can be”. Learning how to ethically influence people, help them live better lives, and to help them become better people, is a skill that always results in good. And along this course of thinking… Why??? For the love of all that is good and right in this world, do marketers continue to market products costing thousands of dollars, only to promote them for a fraction of their cost? If you can market a $3,000 product for 80% off - and sell it for $600, then stick a $600 price on it and sell it for that. Who do you think you are fooling anyway? This podcast is built for you. The training and subject matter are what I wish I had had when I started. Some of the knowledge I share has cost me thousands of dollars to learn. I learned a long time ago, that if I just got out of my own way, and started following people that do exactly what I wanted to do, I would learn more, quicker, and in the end, far less expensively in the process. So if there is anything you wish you knew how to do, but we're afraid to ask, or you just could not afford to pay for, then ask away. If I know the answer, or can easily find it for you, I would be thrilled to do it. It's called paying back. I post new episodes weekly, every Monday morning. Join us. I think you'll like it. And if not… It's your podcast. Change it! Let me know what you want! You just might get it. https://mkt2online.com/podcast-trailer/ ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ ======================== Get Your Questions Answered HERE! ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Here we are ready for another podcast. Let's get to it. Online marketing has two different viewpoints. One viewpoint is from the customer, while the other is from the creator [the marketer]. As a prospective customer, you have a unique viewpoint based on your perception of the marketers' product or service. In the case of Disney, there are probably not many people that do not know the brand. Disney has theme parks, movies, animation technology, and travel destinations which include hotels in many parts of the world. So any Disney advertising would have a good chance of attracting attention because Disney has built up a good reputation. But if a marketer is new to the world of marketing or introducing a new product, it becomes very important to establish a reputation and to create resonance with the prospective customer. Today's podcast is entitled “After the Click?!”. So naturally, you may be thinking about what happens after someone reads a marketing piece, and decides to click on the link. That was what I wanted you to think, but it is not what I want to talk about. Confused? Not for long. Remember, a while back we talked about planning out things (you know our goals) and working from the end backward. Our goals are what we want, but to achieve them, we must create a plan that ends with our goals in mind. Clicking on a link is the goal. Maybe though, what happens after the click is the true destination. So you have a goal… The prospective customer has just finished reading something captivating. Or… They watched an impressive video. And maybe… They were told an exhilarating story that took them down a path toward a fairy tale dream they may have had themselves. They were ALL motivated to click on a link BECAUSE it just made sense to do so. [Listen in for all the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/after-the-click/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Welcome back, my friends. Let me ask you this. Were you here last week? I hope so because we are going to pick up right where we left off. But on the ODD chance you missed last week's podcast, just click on the link in the show notes for the Blog Post, or just scroll back to Episode 68. Nobody wants to start in the middle. Not if you don't want to miss out on any of the good stuff. Good... You're still here. So let's get to it... ======================== Episode 68: "8-5-7" Episode 40: "dreamers dream doers do" Episode 41: "du more tu day" Episode 65: "beyond the dream" Episode 48: "in search of gold" and I forgot another episode related to dreams: Episode 67: "dream killers - what to do when they come for you?" ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/unlocking-the-vault/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

I woke up this morning from a dream about unlocking a dial-type lock. The combination was 8-5-7. I'm not sure of the significance of the dream, or the numbers. But for some reason, it inspired today's Podcast. If after hearing the podcast, you think you understand the meaning, let me know. I'm in the show notes. Your comments are always welcome. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/8-5-7/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

In case you didn't figure it out, today we're talking about feelings. There is a total of three (3) Steps to handle Dream Killers. Step One - Recognize it. Step Two - Reframe Step Three - Resume This is a longer podcast today. I need it. You need it. I think we ALL need it. So let's just dive on in. Listen in for the clarity WE ALL need! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/dream-killers/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Hey there friends… James here. Remember the movie “You've Got Mail”? It was 1998, starring a younger Tom Hanks and Meg Ryan. An email was still fun back then. I remember people just walking around saying “you've got mail”, then giggling all the time. You didn't mind getting an email or two. IF YOU EVER HAD AN EMAIL ACCOUNT (back then). Am I right? Of course, I am. Computers we're still a novelty for most people. And if you wanted to check your mail or your email, most people had to listen to their modem make some weird alien sounds. Remember that? I do. Those were some exciting times for sure. Gurus we're still figuring out how to make money online. There was no Facebook. There was no Google. No Instagram. No YouTube. No Windows as we know it. It was still getting figured out. Many people were still using DOS and Windows 95 was struggling to catch on. It was the crappy Windows Version, after Windows 3.11. Then, Windows 98 is released. Finally, something that made people smile again. A windows environment that just worked. That was then... Fast forward, 24 years later. Listen in to HEAR all the great content ... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/making-email-fun/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

As you know, together, we have discussed having dreams. Your dreams... My dreams... Our audience's dreams... And Still, we haven't fleshed out any of those dreams at all. Now have we? How do you take what is in your head and your heart, and break it down into actionable steps that can be acted upon? First of all - this is NOT a topic gurus usually address, because we all have different dreams (goals). Maybe they [the guru] are afraid to say something that may not always be correct for everyone - so instead they just ignore it. I don't want to ignore it - because it is a real question people do have. “How do I make my dreams real?” So, I will speak about this topic as simply as I possibly can while still giving you a canvas that can be modified to meet your needs. So you can paint the picture in your heart. Listen in for more detail... ======= As Promised: Links to Blog Posts for... FB ad Welcome email Relationship building emails Bridge email Part 1 and Part 2 Promotional email sequence ======= If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/beyond-the-dream/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

I get it, believe me! No one... And I mean, NO ONE wants to continue going to school. Especially if you are busy with other things, that are more pressing, or otherwise tugging at your strings. We're ALL busy. It's 2022. Everybody is busy. Did you know that even busy doctors, attorneys, realtors, and many other professional business persons MUST get continuing education (CE) credits to keep their professional license? Wait long enough and our governments will have that for online businesses. Thankfully we don't - right now. But that does not mean we don't need to keep re-educating ourselves! We ALL need to be re-educated. How you do it, is completely up to you. You can pay for it, or you can learn it the old-fashioned way, by making mistakes. I did the old-fashioned way for a long time. You may be in that club as well. I do not recommend it. Listen in to hear more... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/re-education-provides-success/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

We ALL want things to work exactly the way they are in our minds. Our business plan is perfect. The goals we set will become real. But, life gets in the way. Reality takes over. Things change. In 1993 I left the US Navy. My dream was to become a business person. That was the goal. It wasn't something I just woke up and did. And it wasn't a pipe dream either. Let's not be confused - I HAVE spent a huge amount of time dreaming. As a child, like ALL children, you included, I spent a lot of time dreaming of what life would be like when I become 16, 21, and beyond. But my plan to become a successful business person was something I had in mind for a very long time. So I began to devise a way to make it real. I spent a lot of time researching the business I was buying into. Essentially I was purchasing a turn-key business. The business model was proven to work. [You can still see it in commercials even now, over 30 years later.] So, naturally, I convinced myself that I too could make a place for myself in this world of business. I don't think there was this cool word, entrepreneur, being used in 1993. So I purchased this turn-key business, which cost me $14,000 at the time. I drove from Connecticut to Indiana to take possession of the hardware and software that together formed the foundation of this new business. I was happy. I was free. And still… I was scared! I didn't know it yet, but I would soon learn, that purchasing a business - even a turn-key business, did NOT make you a business person. But I had a dream, and I was on my way. Have you ever felt that way before? Listen in for more ... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/non-linear-growth/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

This is a continuation of last week. I hope you enjoy it! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/more-stories-that-matter/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Today we are going to be talking about “The Stories That Matter”. Think about anyone that you consider to be famous. What made you decide how important they were? Did you read about them? Are they some movie star? We're you introduced to them by someone close to you; maybe a friend or family member? Now, let's consider you and your reputation. Nothing is more important to your success than the stories others believe about your work, along with your personal, and community life. It is important to think about this. People are story-driven. You are I am We all are Pretty much everything we do is somewhat based on a story someone told us or one we have told ourselves. These stories even create the way we [you and I] see ourselves because it helps define how the world reacts to us. After reading a few books on the brain, and how it sees, [or better said] how it perceives our view of reality, it is clear, that the brain we use to navigate the world we live in, may just be making some of it up. Listen in for ALL the good stuff ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/stories-that-matter/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Because the world we live in is ever-changing, if we are not growing along with it, we are effectively embracing stagnation. Marketing online can at times feel like your walking up the down escalator. The moment you stop your forward movement, you cannot help but be dragged back down. Yes, there is no time to just hang out; nor is there a lot of time to figure out all this marketing stuff. I know that seems to be a little bit out there. But I promise you this… If you do your best to find something that you can improve on, over time, you will see that the world will slow down somewhat to allow you to keep up. If you had listened to the podcast last week, the episode talked about being a solopreneur. And you may be thinking - right about now - how can one person keep up with companies that may have teams of people working for them. My answer to you is to become efficient in what you DO do. The 80/20 principle - says that there are things that take up only 20% of your time and yet they contribute to 80% of your growth. Your job is to find those things… >> Even more, to listen to

I know you know because I've said it plenty of times… Online marketing is a business. But for some reason - I kind of just left it like that. Today, I've got a bit more to say about it. Because… Most people that start online do so as individuals. Right? They get an idea in their head and then go about trying to bring it to life online. First of all, most newly minted online marketers are the equivalent of Hollywood actors… …you know, starving artists. They want to be the next big thing, but until that happens they are a waiter, a dishwasher, or a valet. They still need to pay the rent. So it makes sense to start out as a Solopreneur. Listen in for more exciting information... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/solopreneurs/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Creating products that help and sometimes inspire others. How do you begin the creation process? You must get this part right. Your product and your business are weighed in the balance. You want to create a product that will, without doubt, end the pain and suffering that your target market is suffering from, today! Isn't that really what we are here to do? Help PEOPLE overcome problems while being compensated appropriately as well! Listen in to learn more... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/bullets-define-your-market/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Last week, I believe we came to an agreement that if anyone - you in particular - we're to narrow your marketing to include only those that have an interest in what you offer, you will fare much better than anyone just using the shotgun effect, trying to get everyone with one shot. Do you understand? It's all about delivering a message to only those that want to see it or hear it. I mean … Literally, you do it yourself every time you go online and type anything in a search bar, or on google search. No one goes online and looks at EVERYTHING at one time, right? You're looking for something that answers your question. Google gives you choices too. You pick the one that best delivers on your request. Your niching down further - narrowing your market - making it easier to find an answer. So, if you wanted to market to only those that need your product or service wouldn't it just make sense to target them too? Of course, it would. Listen in to hear ALL the good stuff! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Let's Connect & Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/your-target-market/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Another week has slipped on by. Thanks for showing up! When we left off last week, we spoke about identifying your skills. This is needed for a few reasons. First of all, imposter syndrome is real and inhabits most people. It causes a lot of discomforts, and can, if allowed, derail a career before it even starts. Ever been there before? Nobody wants that. I don't! I assume you don't! So we talked about how to stop it in its tracks. It involved looking within. This is where we have to look at the skills that are already present. No matter what it is that we want to do, we have two main choices available to us. We either have the skills, or we do not. If we don't have the skills – you know – the ones we want to share, of course, we would have to train ourselves to learn them. That may seem like the worst thing, but in reality, it does something beneficial. Let me tell you a story. HEY - Listen in - It was a REALLY good story! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/where-is-the-beef/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Creativity… Where is it? What is it? Where does it go? I don't know about you, but… For a long time, I would simply stare out into nothingness and wonder, when will it come? I'd been in deep thought, struggling to get clarity. Looking for answers to my inner-most questions. I suspect it happens to a lot of people. According to “The Breakout Principle” Following the deep thinking, and struggle phase, simply letting go of thought and letting the world give back [the Release], is how many people, like you and I, combat the unknown. It is how to “Tap into Creativity”. I spoke about this not too long ago. It was episode 42 “tapping into creative thought”. I mentioned reading the book “The Breakout Principle” by Herbert Benson, M.D. and William Proctor. In their book, they described how to become inspired, on purpose. Being creative is an important component in becoming successful as a business owner. There is so much to do. As an entrepreneur, creativity is not just a nice thing to have. It MUST be present! And thankfully, creativity can be learned. “The Breakout Principle”, describes how to become creative. If you missed episode 42, go back and give it a listen. Click HERE! You'll be glad you did. It will help you climb mountains. Not literal mountains. No Figurative mountains. You know, the obstacles we all face, day in and day out, as we work our way through this thing we call life. As we build out the life we truly desire. This life you and I dream about can be your business, or it may just be the result of what our business provides. These dreams – these desires – these goals are critical in motivating us [you and I] to move forward. But how can we actually find the strength we need to accomplish these dreams - these goals – these desires we have? Listen in for ALL the good stuff!! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/creativity-on-tap/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Continuing the discussion... Now we can move forward and discuss ways to begin taking control of your finances, your goals, your interests, and ultimately your life. Please - whatever you do, don't wait until you're stuck to begin making changes. Don't wait until another depression moves in. Don't wait for massive layoffs. Don't wait to create your life. Last week I told you that only YOU are in charge of your happiness, and your life. Your boss does not care if you can afford to retire. Your boss does not care if you can pay your bills. Your boss cares less, whether you can survive on unemployment or not. Your boss cares about his company and his needs. That's it. It is about time, for you, to start living in the real world. And… The reality is this… [Listen in for ALL the gooey stuff!!] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/side-hustle-magic/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

As strange as it seems, there was a time BEFORE the internet. A time, before cell phones. A time, before video games. A time before MTV. What? I know, I know! Because I lived through all of those times. But I'm not unique. Other people lived during the 50s and 60s and can claim to have lived before man ever stepped foot on the moon. Again that was me too. For many of you - those older than millennials – surely you have your own memories of before this or that. Maybe it's certain games or tv shows or movies that you can claim to outlive. The point is this… Before everything we can think of that is significant, life still kept going on. People were still getting married, and divorced, though at significantly different rates. People were still buying and selling things. Life just moved at a different pace. Some may say it was a slower pace. A more peaceful pace of living. And people were still afraid of change. Today… We see change happening all around us. Listen in for ALL the good stuff!! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/the-reluctant-entrepreneur/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Some of you listening in today, have already taken the plunge to start your own business. OH YEAH! Others of you have not and are still gathering information. That's OK too! But there's one thing that's nagging at the back of your mind. How well can I operate a business just by myself? Should I stay small... ...or scale it up as fast as I can? Today's podcast helps answer that question. Jump on in and listen up!! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/build-a-one-person-business/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

Hey there friends… Jim here… Welcome back. This thing we do here with marketing online, matters to not just us, the creators of the world we live in, but to those we share that world with. So… Not too long ago… I took a course, my buddy Nick Warren of storiesmeanbusiness.com created. Nick calls it, “Tell Your Story - The Course”. For me, it delivered quite a bit of practical instruction, that helped me create my Origin Story. According to Nick, we all need an Origin Story. I am going to read to you my “Origin Story”. [Listen in for ALL the details] Here is the LINK to Nick's Course! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/your-story-matters/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message

When was the last time you saw the movie “Jerry Maguire”? It was hilarious right? As Jerry [played by Tom Cruise] struggled to get his career on track, we could feel his pain as he was pulled through the mud by his last pro football, on-again, off-again client, played by Cuba Gooding Jr. Sure the “Show me the money” bit was funny, but I'm thinking about the “Help me, help you” bit. Though it was funny then, it has a real meaning today. One we can use to our advantage. Helping others during times of distress, or frustration… …is what will show what kind of person and marketer you are. It will help others get pulled towards you, your business, and your service or product. So, while we can all laugh about Jerry wanting to help others, with the motivation more on saving his own skin, than the athlete's, I hope you can see that the help we should be offering is supposed to be different. As it should be. As marketers, WE get to choose who WE want to help. I'm sure some OTHER marketers choose, like Jerry did, for selfish motives. To benefit financially. For sure WE do need to succeed in business. But… That does not mean our motivation to help another person, or group of people should be ALL about the money. I mean, if you still want to get up each day, and feel good about looking yourself in the mirror, there should be more to it. Brian Tracy, famously said, Successful people, are always looking for opportunities to help others. Unsuccessful people are always asking, “What's in it for me?” So, don't be unsuccessful. Listen in for all the juicy details. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: podcast@mkt2online.com ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/helping-others/ ======================== Contact me at: https://mkt2online.com/contact/ or podcast@mkt2online.com or leave a voice message here: https://anchor.fm/mkt2online/message ========================= --- Send in a voice message: https://podcasters.spotify.com/pod/show/mkt2online/message