Our Best Behavior

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We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

Behaviorally


    • Oct 17, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 19m AVG DURATION
    • 35 EPISODES


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    Latest episodes from Our Best Behavior

    Episode 42 - The AI Revolution in Food

    Play Episode Listen Later Oct 17, 2023 29:51


    In this episode of Our Best Behavior, Caitlin Stratton (Consumer & Market Insights Senior Manager, Upfield) joined us to explore the transformative potential of AI in the insights industry as well as how the plant-based CPG sector can harness its power. Key themes included Upfield's adoption of AI, how AI will impact the food industry, driving factors among shoppers in the plant-based food market, and the future of AI in the sector. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 41 - Unpacking AI in the Insights Industry

    Play Episode Listen Later Oct 10, 2023 20:22


    In this episode of Our Best Behavior, Behaviorally's Ethel Klein (Director, Customer Success) and Ian Donahue (VP, Customer Success) joined us to discuss AI applications within our industry, Behaviorally's recent AI events, and what lies ahead. Key themes included current industry perceptions of AI, specific instances where AI has added significant value to clients, experiences from attending AI-focused events hosted by Behaviorally, and predictions about the long-term impact of AI on the industry. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 40 - AI's Future: Personalization and Personification

    Play Episode Listen Later Oct 3, 2023 27:45


    In this episode of Our Best Behavior, Karen Lynch (Head of Content, Greenbook) joins us to discuss the applications of AI tools, industry viewpoints, and long-term impact. Key themes included AI accessibility, unconscious AI use, client perspectives, data privacy concerns, and the overall long-term impact on both professional and personal lives. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 39 - Qualitative Research in the Age of AI

    Play Episode Listen Later Sep 26, 2023 17:40


    In this episode of Our Best Behavior, Behaviorally's Sara Martone (Director, Behavioral Qualitative) and Jake Ryan (Insights Associate) join us to discuss different AI tools and their potential impact on qualitative research. Key themes included personal and professional applications of AI, forward-looking insights into its potential impact on the realm of qualitative research, considerations of its limitations and associated risks, and a comprehensive exploration of the opportunities and challenges that await in this evolving landscape. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 38 - Navigating the AI Frontier: Industry Insights and Impact

    Play Episode Listen Later Sep 19, 2023 26:54


    In this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account. Key themes included the future impact of AI on the insights industry, real-world examples drawn from the guests' professional experiences, the ways in which AI enhances the accuracy and reliability of predictive analytics, notable applications of AI, and the ethical considerations that require thoughtful attention. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 37 - Insights, Innovation, and AI

    Play Episode Listen Later Sep 12, 2023 24:41


    In this episode of Our Best Behavior, Behaviorally's Adrian Sanger (VP, AI Solutions) joins us to discuss the impact AI has had on the insights industry thus far and what the future could potentially hold. Key themes included how AI and machine learning techniques are being used to enhance the process of data visualization and storytelling, potential risks and benefits of using AI-generated insights in strategic decision-making processes for businesses and organizations, recent discussions at Behaviorally's global AI events, and more. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 36 - AI Agents: Revolutionizing Insights and Beyond

    Play Episode Listen Later Sep 5, 2023 27:09


    In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joins us to discuss AI and its impact on personalized experiences and competitive advantages in a data-driven landscape. Key themes included Behaviorally's recent global AI event series, the upcoming role of AI agents in the insights industry, and how artificial intelligence can enhance the accuracy and reliability of predictive analytics in the insights industry, both now and in the future. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 35 - Be Seen, Shoppable, Seductive, and Selected

    Play Episode Listen Later Apr 18, 2023 25:33


    In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) and Francesco Ventisette (Global Insights & Analytics Thought Leader) join us to discuss the chapter, “Be Seen, Shoppable, Seductive, and Selected” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 34 - What about eCommerce?

    Play Episode Listen Later Apr 11, 2023 24:22


    In this episode of Our Best Behavior, Adrian Sanger (VP, AI Solutions, eFluence by Behaviorally) joins us to discuss the bonus chapter, “What about eCommerce?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 33 - The Orientation Express

    Play Episode Listen Later Apr 4, 2023 17:00


    In this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 32 - How Does it Make Me Feel?

    Play Episode Listen Later Mar 28, 2023 23:28


    In this episode of Our Best Behavior, Sheryl Brie (VP, Head of Behavioral Qualitative) joins us to discuss the chapter, “How Does it Make Me Feel?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 31 - Seeing Is Believing

    Play Episode Listen Later Mar 21, 2023 19:03


    In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 30 - Color Codes of Conduct

    Play Episode Listen Later Mar 14, 2023 22:00


    In this episode of Our Best Behavior, Nicole DeSimone (Insights Analyst) and Kat Borkowska (formerly Insights Manager at Behaviorally and currently Associate CMI Manager, Unilever) join us to discuss the chapter, “Color Codes of Conduct” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 29 - Evolution versus Revolution

    Play Episode Listen Later Mar 7, 2023 20:18


    In this episode of Our Best Behavior, Theora Zulka (Consumer & Marketplace Insights, Sweet Earth & Strategy, Nestlé) joins us to discuss the chapter, “Evolution versus Revolution” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 28 - The Sustainability Conundrum

    Play Episode Listen Later Feb 28, 2023 20:30


    In this episode of Our Best Behavior, Damien Arrouas (VP, Market Development, Behaviorally) and Stephen Honovich (Consumer Insights Professional) join us to discuss the chapter, “The Sustainability Conundrum” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 27 - YAI

    Play Episode Listen Later Dec 14, 2022 10:19


    In this episode of Our Best Behavior, we sit down with members of YAI (Young Adult Institute) to discuss their recent visits to the Behaviorally office and their learnings from over the past couple months. YAI and its network of affiliate agencies offer children and adults with intellectual and developmental disabilities a comprehensive range of services. YAI is committed to seeing beyond disability, providing opportunities for people to live, love, work, and learn in their communities.

    Episode 26 - Innovating Insights

    Play Episode Listen Later Nov 1, 2022 25:09


    In this episode of Our Best Behavior, Derron Wrubel (Consumer Insights, Nestlé) joins us to discuss how the trends of innovation and insights has evolved throughout his career as well as the opportunities AI provides to insights and the future of the industry. Key themes included the impact of digital transformation on the insights industry, bringing more structure to unstructured data, and the use of VR and/or AR within the industry and what it means for the future. Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 25 - Behaviorally: The Transaction Experts

    Play Episode Listen Later Jun 8, 2022 9:52


    In this episode of Our Best Behavior podcast, Alex Hunt (CEO, Behaviorally) introduces our new tagline, “The Transaction Experts” and delves further into why we have chosen this new positioning. This includes answering questions such as: “What does this new tagline mean? Why change now? What does this mean for Behaviorally's clients?” and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

    Episode 24 - 4 Key Themes We Heard at Shoptalk 2022

    Play Episode Listen Later Apr 13, 2022 13:18


    In this episode of Our Best Behavior, Michele Cerullo-McCorry (Senior Vice President, Client Development) shares the most prominent discussion topics at Shoptalk 2022, where there were over 10,000 attendees in Las Vegas. Key themes included why a brand's purpose matters, sustainability such as going beyond just recycling to reusing, how physical retail stores can succeed today, and the growth of the e-commerce landscape. Plus, the Metaverse is here! Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

    Episode 23 - The Fast, Accurate, and Cost-Effective Pack Research Solution

    Play Episode Listen Later Mar 10, 2022 16:04


    It only takes minutes to determine how your early-stage pack design will perform on several category and location-specific KPIs. In this podcast episode of Our Best Behavior, Nisha Yadav (Senior Vice President, Omni Shopper Lead) describes uses for Flash.AI™, an effective, cost-effective, quick solution for benchmarking early designs and competitive intelligence. (Plus what Flash.AI has in common with Tesla.) Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/).

    Episode 22 - Optimizing E-Commerce Images Made Easy

    Play Episode Listen Later Feb 17, 2022 11:33


    E-Commerce sales are about to cross 1 trillion dollars for the first time in 2022 and there's a tremendous opportunity for brands to reach new customers. But the digital shelf is complicated to manage. In this episode of Our Best Behavior Podcast, Sean McAndrew (SaaS Sales Director of Behaviorally's eFluence™ technology division) discusses the creation of eFluence and our AI-powered platform that can help increase conversion rates by 50%. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

    Episode 21 - Pack Designs: What Works and What Doesn't

    Play Episode Listen Later Jan 20, 2022 21:34


    In this episode of the Our Best Behavior Podcast, Ian Elmer (US Managing Director of Behaviorally) shares a behind-the-scenes look and further insights from our new e-book “The Power of Packaging to Drive Shopper Growth.” This resource compiles over 50-years of best practices learnings on pack design into one reference tool. Have you downloaded your copy yet? Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.

    Episode 20 - Strategizing for 2022 and Beyond

    Play Episode Listen Later Jan 6, 2022 13:05


    In this episode of the Our Best Behavior Podcast, Alex Hunt, CEO of Behaviorally, joins us to discuss the technology disruption improving insights, why the human element will always be critical, and what Behaviorally is investing in for 2022 and onward. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

    Episode 19 - Driving Purchasing Behaviors with Health-Conscious Shoppers

    Play Episode Listen Later Dec 9, 2021 13:57


    Stephen Honovich, Director of Client Development at Behaviorally, joins us to discuss holiday eating habits, diet culture, driving purchasing behaviors in health-minded shoppers, and communicating natural propositions on pack inspired by his own health and fitness journey including becoming a NASM certified personal trainer. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

    Episode 18 - What's the Future of Grocery? Featuring Jola Burnett

    Play Episode Listen Later Nov 11, 2021 15:04


    What happens in Vegas stays in Vegas except for GroceryShop 2021. Jola Burnett, VP at Behaviorally, joins us to discuss her most significant takeaways from our first in-person conference since February 2020. Listen to this episode to hear about the future of B.O.P.I.S. (Buy Online, Pick up In-Store), the Livestream shopping trends that are about to hit the West, and the grocery tech giving Jola hope. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

    Episode 17 - Inspiring Sustainability Behavior Change with Sarah Snudden

    Play Episode Listen Later Oct 19, 2021 19:44


    Sarah Snudden Consumer Insights Lead for Brand and Innovation at Tea Forté, joins us to discuss the intersection of sustainability and insights, why she felt like she grew up with Miss Frizzle, and which We Better behave! panel she's looking forward to the most as our MC of the virtual event. We also discuss the plastic packaging trap, Vermont-based brand thinkers, and visceral consumer reactions versus marketplace shelf realities. Matt Salem (Senior Vice President, Client Development) hosts the Our Best Behavior podcast.

    Episode 16 - Making Market Research Inclusive

    Play Episode Listen Later Sep 9, 2021 19:52


    Michele Cerullo-McCorry, VP of Client Development, joins us to discuss the importance of diversity and inclusion in our industry and why Behaviorally's Diversity and Inclusion Team has focused on human resources, business practices, philanthropy, and our new research review panel. We also discuss ways companies can broaden their pools of potential candidates during this “great resignation,” how to improve screeners, and making research reporting more inclusive. Matt Salem (Vice President, Client Development) hosts the Our Best Behavior podcast.

    Episode 15 - Forget Text Analysis – Optimized Images Drive Growth at the Digital Shelf

    Play Episode Listen Later Aug 12, 2021 19:42


    Adrian Sanger (Innovation Director, Verve) and Ruben Nazario (Vice President, Digital Shopper Innovation, Behaviorally) explain why Flash.PDP™, Behaviorally's AI-powered tool for optimizing PDP Images, can help our clients excel at the digital shelf to drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)

    Episode 14 - Design Thinking & Insights: A Formula for Success

    Play Episode Listen Later Jul 7, 2021 24:31


    Chris Lowery (CEO, Chase Design Group) looks back at lessons he's learned throughout his design career and the value of embracing insights including AI to grow a successful agency in the ever-changing shopper world. Podcast hosted by Matt Salem (Vice President, Client Development)

    Episode 13 - Striking the Right Chord: Finding Harmony Between BeSci & Business Objectives

    Play Episode Listen Later Jun 10, 2021 29:15


    Special guest, Melina Palmer (Host of The Brainy Business Podcast, Author, Inc.com Columnist, and Instructor at Texas A&M) discusses how she found her love of BeSci, new book (“What your Customer Wants and Can't Tell You”), and the ways applying Behavioral Economics will take your insights and your business to new heights. Podcast hosted by Matt Salem (Vice President, Client Development).

    Episode 12 - Stack the Chips in Your Favor: Test Designs Early & Often with True AI

    Play Episode Listen Later May 6, 2021 16:52


    Sam Albert (Chief Digital Officer at Behaviorally) breaks down the meaning of “true” AI and how our latest innovation, Flash.AI™, marries the power of advanced image recognition and our extensive behavioral database to help your brand predict design success early and often so you can move forward with confidence. Podcast hosted by Matt Salem (Vice President, Client Development)

    Episode 11 - From Ad Hoc to Agile: Using Virtual Tools to Validate In-Store Impact

    Play Episode Listen Later Apr 8, 2021 14:35


    Cliff Kane (VP, Market Development at Behaviorally) dives into the evolution of research for in-store strategies and how brands and retailers can optimize all facets of physical shopper marketing including pack, pricing, POSM, and category management through our virtual ShopperFlash™.

    Episode 10 - A Unique Behavioral Framework as the Key to Driving Growth

    Play Episode Listen Later Mar 18, 2021 18:24


    Our CCO, Scott Brill, discusses why establishing a robust and simple (but not simplistic!) behavioral framework is most effective in helping clients define & diagnose behaviors that drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)

    Episode 09 - A BeSci Formula for Driving Omnichannel Growth

    Play Episode Listen Later Feb 11, 2021 14:29


    Our OmniPath™ team, Ruben Nazario and Nicole Alfano, address the latest developments for diagnosing digital and physical factors that influence behavior along the increasingly omnichannel path-to-purchase. Podcast hosted by Matt Salem (Vice President, Client Development)

    Episode 08 - Becoming Behaviorally: A Natural Next Step in a Digital World

    Play Episode Listen Later Jan 28, 2021 13:42


    Welcome to the inaugural podcast episode of Behaviorally presents Our Best Behavior! Our CEO, Alex Hunt, breaks down the motivation and strategy behind PRS IN VIVO USA re-launching as Behaviorally and our new promise to drive our clients' shopper growth in today's omnichannel world. Podcast hosted by Matt Salem (Vice President, Client Development)

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