Podcasts about pdp

Some brands don't have a product problem, they have an execution problem. In this episode, Nik breaks down a pattern he's seen over and over again this year: brands with incredible products, real social proof, and even professional athlete endorsements…that are completely stuck. He walks through what's actually holding them back, from lazy packaging and unclear positioning to underbuilt websites, weak subscription strategy, and missed logistics opportunities. Nik also outlines a tactical checklist covering shipping and fulfillment, brand strategy, positioning, email and SMS flows, churn reduction, and LTV expansion. If you want to sharpen your website, improve your PDP experience, or learn from the funnels quietly printing money outside the usual DTC bubble, this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠⁠⁠⁠⁠⁠advertising.roku.com/limitedsupply⁠⁠⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

"Remember that being underestimated is an opportunity. Carve out your own niche, innovate, and let your authenticity do the talking." Episode Summary: Welcome to this episode of The Gun Experiment, where Big Keith and I sit down with Chris Long, the content and communications manager — now head of marketing — for Walther Arms. We kick things off sharing funny and awkward stories from daily life, then dive into Chris's unique journey from fuel tank cleaning to leading marketing for one of the gun industry's most innovative brands. We explore Walther's approach to product development, social media restrictions, creative marketing strategies, and how being the “underdog” is actually a pretty great place to be. We discuss Walther's generous 30-day money-back guarantee and their efforts to expand gun culture into fringe markets like action sports, cars, and martial arts. Chris shares behind-the-scenes insights on product innovation (hello, PDP and the drift car!), the importance of training, and why pistol shooting should be treated almost like a martial art. If you're curious about where Walther is headed, how they keep things “real,” and how brands can help normalize responsible firearms ownership, this episode is packed with relatable stories and actionable insights. Call to Action: 1. Join our mailing list: Thegunexperiment.com 2. Subscribe and leave us a comment on Apple or Spotify 3. Follow us on all of our social media: InstagramYoutube 4.  Grab some cool TGE merch 5. Ask us anything at AskMikeandKeith@gmail.com 6. Be sure to support the sponsors of the show. They are a big part of making the show possible. Show Sponsors: HSM Ammunition: Official ammo sponsor of The Gun Experiment. Find their products at your local gun shop and look for the HSM logo! Onsite Firearms Training: Our trusted partner for firearms training — fundamentals, accountability, decision-making, and performance matter most. Key Takeaways: Walther Arms offers an industry-leading, no-questions-asked 30-day money-back guarantee on their pistols. Social media restrictions remain a big challenge for firearm marketing, but creativity and authenticity can still win. Walther is pushing the boundaries by bridging the gap between gun culture and fringe/action sports, cars, music, and martial arts. Treating pistol shooting as a martial art, and focusing on training over gear, sets serious gun owners apart. Being a smaller “underdog” allows Walther to move fast, be real, and build a tight-knit family culture in the industry. The PDP line stands out for trigger, ergonomics, and innovation — and Walther continues to expand its product offerings globally. Authentic community engagement (like collabs on social media) is key for growing brand loyalty. Guest Information: Name: Chris Long Role: Head of Marketing, Walther Arms Social: @waltherarms on Instagram Website: waltherarms.com Keywords: Walther Arms, PDP, Walther PDP Pro, Gun Marketing, Firearms Industry, Social Media Restrictions, Action Sports Marketing, 30-Day Money-Back Guarantee, Gun Training, Onsite Firearms Training, HSM Ammunition, Martial Arts and Guns, Drift Car, Gun Culture, Shooting Sports, Competition Pistol, Concealed Carry, Podcast Episode, Firearms Community, Ammo Sponsor, Gun Product Innovation, Family Culture in Business

 It was hailed as the "Mega-Alliance" that would reshape Nigeria's political future. The African Democratic Congress, ADC, became the unlikely home for former rivals, bringing together the heavyweights of the opposition. But today, the cracks in the foundation are becoming impossible to ignore. Whispers of a fallout between the Atiku Abubakar camp and the Peter Obi movement are growing louder. With ego, ambition, and the 2027 presidential ticket at stake, is this coalition headed for a divorce before the honeymoon even ends?Today on Nigeria Daily, we go inside the ADC to examine the internal friction, the rumors of Peter Obi's exit, and what this misalignment means for the opposition's chances in the next election.

Who wants to hear me make incorrect assumptions about old software? RSX is a system that, from the outside, can sound like it has a similar story to that of UNIX. First developed for the PDP-15 in 1969, RSX becomes much more well known when it migrates to the PDP-11. It becomes a multitasking and multiuser system. A key difference is niche. While UNIX is a very general purpose system RSX is built for real time. That leads to something very unique.

India went down to an ass-whooping of a lifetime at the hands of South Africa in the super 8s and wakes up the boys from slumber. Join Iman, PDP, and Tony as they take you through their feelings on the WT20 so far.

In this episode of the RoadFS Detail Podcast, we're back in the studio with the PDP crew — Eric Polasky and Chris Livengood from Professional Detail Products (PDP).We cover everything from their legacy in the industry to what's coming in 2026 — including new product launches, training opportunities, and most importantly… how detailers can become more profitable.We break down:• The truth about graphene vs SiO2 coatings• Why ceramic sprays are NOT coatings (and why that matters)• PDP's new SW90 ceramic spray and non-silicone interior dressing• The power of hands-on training (March 24th Annual Seminar)• Buying chemicals in bulk to increase margin• Why labor — not product — is your biggest expense• How small inefficiencies cost you BIG money over time• Expanding services: PPF, tint, PDR, overspray removal• Running your detail shop like a real businessIf you're serious about growth, margin, and longevity in the detailing industry — this episode is for you.

We are excited to continue our NAPE COBT series with Scott Richardson, Global Head of Energy Investment Banking at RBC, and Craig Lande, Managing Director and Co-Head of RBC's Energy A&D practice, to explore what's driving today's asset markets. Scott is the former Co-Founder of Richardson Barr and has more than 40 years of energy investment banking experience across the sale of both public and private companies, private and public debt transactions, fairness opinions, general advisory and asset divestitures. Craig joined RBC Richardson Barr in 2005 and previously served as Vice President at Waterous & Co. He has over 25 years of broad experience in the U.S. A&D market, including the sale of assets and companies, fairness opinions, and general advisory. Mark Castiglione and Maynard were thrilled to host Scott and Craig. In our conversation, we explore the current asset market, with gas deals a much more significant share of the market amid a mix of new and returning buyers, including international capital (particularly Asia) pursuing Gulf Coast gas with LNG linkage. We discuss seller-friendly valuations driven by a scarcity premium and “four buckets” of demand (ABS-backed buyers, international buyers, strategics/publics, and private equity) competing for limited opportunities and fueling increasingly aggressive bid dynamics, including tighter bid rounds and more pre-emptive offers. We unpack ABS mechanics and their impact on PDP valuations, including the role of lower-cost capital and longer-dated hedging. We cover the disconnect between private-market asset valuations and public-market multiples, corporate M&A as a catalyst for future A&D supply, trading firms seeking physical commodity exposure, the return of commercial bank lending, and go-private considerations constrained by leverage. We examine how buyers are embedding inventory upside into valuations by assigning value to secondary and deeper zones, where pockets of new basin excitement remain (including the Rockies, Canada, and select international opportunities), how shifting regulatory dynamics have stimulated interest in New Mexico, and the evolving role of ABS financing and continuation vehicles. We also touch on whether AI is meaningfully changing transaction workflows, longer-term consolidation trends, the potential return of exploration capital domestically and abroad, and much more. It was a substantive and thought-provoking discussion. Many thanks to Scott and Craig for their time and thoughtful insights during a very busy week. Stay tuned for our final NAPE episode focused on exploration. Our best to you all!

Nik picks up where last week left off and breaks down more ecom sites in real time, pulling apart the exact UX, copy, and merchandising decisions that separate high-converting websites from the ones that just look nice. He dives into The Absorption Company and what it gets right about branding, navigation, and trust-building on product pages. He also explores why small details like loading screens, iconography, and collection page structure can quietly compound into real brand equity over time. He breaks down what these brands do better than most modern DTC sites when it comes to readability, upsells, offer framing, quizzes, and conversion-focused storytelling. If you want to sharpen your website, improve your PDP experience, or learn from the funnels quietly printing money outside the usual DTC bubble, this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠⁠⁠⁠⁠advertising.roku.com/limitedsupply⁠⁠⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Shoppers are about to outsource the hunt. That's the spark for a candid conversation with Chase Binnie, CEO of RetailWire, on how AI agents, retail media, and marketplaces are rewriting the rules of discovery and growth across the retail ecosystem.We dig into what happens when search turns into advice and agents make choices for us. Chase lays out why AI adoption is already table stakes, but the real edge comes from what you do with the time and money saved. Auto‑generated creative and product pages will soon be everywhere, which shifts advantage to purpose, positioning, and message clarity. We talk practical steps for becoming “agent‑discoverable,” from enriching product detail pages with usage occasions and outcomes to structuring data so LLMs can match intent to inventory without friction. If you've wondered how to win when feeds are flooded by synthetic content, this is your playbook.Retail media's high margins take center stage as retailers morph into platforms and push beyond transactions into daily rituals, apps, and connected experiences. We unpack incrementality, cannibalization, and how suppliers can use marketplaces as a low‑risk proving ground before scaling into stores. Chase also challenges the hype cycle with a grounded reminder: stores still command the majority of sales, and rising digital costs are sending brands back to brick‑and‑mortar for better unit economics. Personalization has a limit, and human leadership; clear expectations, culture across generations, and trust at the shelf, remains the differentiator.You'll leave with a sharper lens on agentic commerce, LLM‑era SEO, PDP enrichment, retail media strategy, and a pragmatic test‑and‑learn path that de‑risks scale. If discovery is shifting to AI, empathy is now a core strategy. Subscribe, share this episode with a teammate who owns PDPs or retail media, and leave a review with the one change you'll make this quarter.

Let's Talk; The talked about convention of the People's Democratic Party, PDP has finally taken place with critical decisions such as expulsion of some members from the party.Do you think with the litigations on ground, the party can still survive?Join Let's Talk as Richard Badung and Emeka Umesi will have the conversation with Barr Menseh Madaki.

The PDP National convention held at the weekend seems to have produced more problematic outcomes than any solutions.Do you think there is any hope for the PDP ahead of the year 2026?Ponsah Fanap and Gilbert Joseph will be speaking with Comr. Aluko Steve Daniels.

Let's Talk: The PDP, despite claiming to have removed the cancer in the party. The party still stands to face some basic problems after announcing the expulsion of some members, Sen Anyanwu called for meeting of BoT and NEC, meanwhile, Turaki is said to resume Wadata Plaza.Can the PDP survive this turmoil before the party primaries in 2026?Honourable Dominic Dakwak Bulus will join Richard Badung and Emeka Umesi on Let's Talk.

Do you think the PDP would be able to solve its internal crisis before the coming elections?Ponsah Fanap and Joseph Gilbert would be having a conversation with you on the issues.

Let's Talk: The survival of the PDP has been a concern for members as they plan towards their convention, despite many court orders, the party has no going back.Is it advisable for politicians in the PDP on the Plateau to remain in the party?Let's Talk with Emeka Umesi and Richard Badung will have Hon Davou Mang and Joseph Adudu

Most brands spend all their time obsessing over ads and creative and completely ignore the website experience that actually converts the traffic. In this solo episode, Nik does a live teardown of multiple ecom websites and breaks down what separates a “nice-looking Shopify site” from a site that actually drives revenue. He walks through the modules, UX decisions, copy, navigation, and merchandising details that most brands overlook, but that make all the difference in conversion. Nik covers why lifestyle photography and positioning matter more than aesthetics, how the best brands use push-and-pull storytelling, and the small micro-copy moments that guide customers toward checkout. He also dives into what high-performing supplement funnels do better than everyone else, including social proof and PDP structure. If you want to build a site that feels premium, converts colder traffic, and actually earns the next click, this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠⁠⁠⁠advertising.roku.com/limitedsupply⁠⁠⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik:Twitter: https://www.twitter.com/mrsharma

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Ned Harding - a true pioneer in the data analytics space - to talk about why most data tools still don't meet the needs of today's collaborative teams. From building Alteryx from the ground up to launching a new venture (Enso Analytics), Ned shares his take on what's broken in data workflows and how FP&A teams can fix it.Ned Harding is the Chief Product Officer at Enso Analytics, a platform that helped define the self-service analytics category. He started coding at eight years old, taught himself from PDP-11 manuals, and has spent the last two decades creating tools used by hundreds of thousands of analysts worldwide. He's a product guy through and through, and he's on a mission to help teams work smarter with their data.Expect to Learn:Why most data tools fall short when it comes to real team collaborationThe importance of repeatability and testing in FP&A workflowsHow to avoid common pitfalls with AI and overfitting in forecastingWhy Excel is both a lifesaver - and a landmineHow to build a true “culture of analytics” across your entire orgHere are a few relevant quotes from the episode:“The biggest successes happen when teams collaborate - analytics shouldn't be a solo act.”- Ned Harding“If your team's not getting value from your data work, you're not doing your job.”- Ned HardingNed shares practical insights on how FP&A teams can become strategic partners by embracing collaborative, repeatable analytics. He emphasizes the value of integrating data across teams, avoiding AI pitfalls, and applying the scientific method to drive consistent, data-informed decision-making.Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow Ned:LinkedIn - https://www.linkedin.com/in/ned-harding-34a57526/Company - https://www.linkedin.com/company/enso-analytics/Website - https://ensoanalytics.comEarn Your CPE Credit For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul...

How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Benjamin Ard sits down with Katrine Rasmussen, CMO at Pixelz, to discuss the fundamental shift from using AI as a simple automation tool to using it as a sophisticated creative partner. Katrine breaks down the "Digital Twins" philosophy, explaining why the secret to high-end visual content isn't just the technology itself, but keeping industry experts and human talent at the very center of the process. In this episode, you'll learn:The Intersection of Quality and AI: Why putting AI tools in the hands of skilled industry creatives is the only way to produce work that meets professional standards. The "Digital Twin" Framework: How Pixels uses digitized versions of real models to create 100% digital campaigns while maintaining human approval and compensation. Ethical Innovation: Why an "ethically sound" approach to AI—involving contracts and consent—is becoming a competitive advantage for major brands. Legal Brand Safety: How to navigate the risks of training data and "doppelgangers" to ensure AI content doesn't lead to lawsuits. Moving Beyond the Prompt: Why technical expertise in fashion and photography is more valuable than being a "prompt engineer" when it comes to brand identity. About the GuestKatrine Rasmussen is the Chief Marketing Officer at Pixelz, a visual content leader that manages imagery and video for the product detail pages (PDP) of global e-commerce retailers. With over five years at the company, she has overseen the transition from traditional retouching to cutting-edge generative AI. Katrine is a prominent advocate for ethical AI and frequently shares insights on how the fashion industry can adopt new tech without sacrificing quality or talent. Connect with Katrine:Katrine's LinkedIn ProfilePixelz Corporate WebsiteText us what you think about this episode!

An airhacks.fm conversation with Simon Ritter (@speakjava) about: first computer experiences with TRS-80 and mainframe ALGOL68 programming via punched cards in the 1970s UK, one-week turnaround times for program execution, writing battleship games on mainframes, bbc micro with color graphics and dual floppy drives, father's influence as a tech enthusiast with a PDP-8 in his chemistry lab, early fascination with robotics and controlling machines through programming, writing card games and Mandelbrot set fractal generators in Basic, transition from BASIC to C programming through sponsored university degree, working at Rocc Computers on Unix device drivers and kernel debugging, the teleputer, memory leak debugging requiring half-inch mag tape transfers and two-week investigation periods, AT&T Unix source code license access and kernel modifications, Unix System V Release 4 and Bell Labs heritage, Motorola 68000 processor's flat memory model versus Intel's near/far pointers, Novell acquisition of Unix from AT&T in 1993, Unixware development and time spent in Utah, SCO's acquisition of Unix IP and subsequent IP trolling, joining Sun Microsystems in 1996 as Solaris sales engineer, transition to Java evangelism in 1997, working under Reggie Hutcherson and Matt Thompson for nearly 10 years, building Lego Mindstorms blackjack-dealing robot with Java speech recognition and computer vision, using Sphinx for voice recognition and FreeTTS for speech synthesis, JMF webcam integration for card recognition, JavaOne 2004 robot demonstration, Glassfish application server evangelism and reference implementation benefits, Sun's technology focus versus business development challenges, CDE desktop environment nostalgia, Oracle acquisition of Sun in 2010, Jonathan Schwartz's acquisition announcement email, Oracle's successful stewardship of Java through openJDK, praise for Brian Goetz Mark Reinhold John Rose and Stuart Marks, six-month release cycle benefits, Project Amber Loom Panama and Valhalla developments, OpenSolaris discontinuation leading to docker adoption for server containerization, Oracle's 2015 pivot to cloud focus, career-defining conversation in Japan about cloud versus Java evangelism, layoff during vacation in September 2015, joining Azul Systems after three-and-a-half-hour interview with Gil Tene, ten years at Azul working on high-performance JVM Platform Prime garbage collection and CRaC technology, comparison of Azul culture to Sun Microsystems innovation environment, commercial Java distribution value propositions and runtime inventory features Simon Ritter on twitter: @speakjava

What if one hour of creative testing beats a month of ad spend? In this episode of Sharkpreneur, Seth Greene interviews Daniela Bolzmann, Founder of MindfulGoods.co, who leads a boutique Amazon creative studio that helps seven- and eight-figure CPG and DTC brands turn product pages into high-converting brand experiences. Known for running hundreds of split tests and publishing aggregate metrics, she shows where creative focus delivers outsized conversion gains. In this conversation, Daniela breaks down the three highest-impact tests, why brand-driven storytelling wins on Amazon, and how shifting a slice of ad budget into creative can unlock rapid lift. Key Takeaways:→ What brand-specific storytelling looks like on a PDP.→ Why it's vital to have the right title, images, image stacks, and content.→ How to make your main image drive clicks. → How ongoing split tests compound results across SKUs. → The importance of going all in with conviction. Daniela Bolzmann is the Founder of MindfulGoods.co, the go-to creative studio for Amazon brands. As a featured speaker at Amazon Accelerate 2024, she is a leading expert in Amazon optimization and supports hundreds of eCommerce brands in doubling and tripling their sales on Amazon through creative content that converts. Connect With Daniela:Website: https://mindfulgoods.co/Instagram: https://www.instagram.com/danielabolzmann/LinkedIn: https://www.linkedin.com/in/dbolzmann/YouTube: https://www.youtube.com/@danielabolzmann

Double Tap - Ep 447 This episode of Double Tap is brought to you by: Midwest Industries (Code: WLSISLIFE) Night Fision (Code: WLSISLIFE) Die Free Co. (Code: WLSISLIFE) Blue Alpha Second Call Defense Swampfox Optics Text Dear WLS or Reviews +1 743 500 2171 New Public notes page. DEAR WLS Question from Anonymous Coward from CA (krista)Why isn't 6.5 grendel more popular? Question from Anonymous Coward from CA (krista)Jeremy just said that there's no other cartridge that'll do the work of a 300 blackout sub sonic. Why isn't sub sonic 350 legend, 450 bm, 458 socom etc. more popular for subsonic work? They all have more energy at the same velocity because bigger pill Question from Alex W. from FL (krista)Dear WLS. Can y'all recommend a 9mm subgun can for around $500? Preferably outside diameter of 1.62″ or less because that gives me more options for a suppressor tuck rail. But, if I have to go up to 1.7″ that's not a deal breaker. If it matters, it would be going on a stribog sp9a1. Thanks Alex W. Question from Alex W from Florida (krista)Dear WLS. Do you guys have any experience with the newer magpul metal pistol mags? Im pretty sure they make them for the p320 but what im most interested in is I'm pretty sure I saw that they're supposed to be coming out with metal p365 mags. I want a pile of mags for my xmacro but at $50 each from sig, that gets expensive fast. A cheaper one from magpul would be awesome as long as it works well. Thanks Alex W Question from Scott-G from WA (krista)Scott-G here 2 things 1 I was looking through mid west ind.'s extensive portfolio and noticed I could not find a m-lok to Arca adapter ( shut up Jeremy ARCA is superior to pic for precision work pic reigns supreme for optics and door kicking accessory mounts) . With your influence with mid west that might be a cool product to suggest 2 I asked last time what was up with Brownells and you kinda dodged the question. To be specific can we get an update as to who are the latest sponsors and what were the circumstances / situations that coused the splits with old sponsors. We listeners tend to trust you guys and knowing the back story often helps us decide where to support with our purchasing power. ( another example is swamp fox I have a decent Idea of why they are gone but confirmation would be nice) Question from John B from TX (krista)Dear WLS, I've been looking for a CZ P10C Ported lately, but I can't find one anywhere, including online(except for 1 on guns.com but they're selling it for $999 because it's the only 1). Everyone seems to have been out of stock of this thing for a while. Any idea what the deal is? Did CZ stop production or something? Thanks, John B #fuckaaron #teamjeremy #nonotes GUN INDUSTRY NEWS Vortex Unveils ACE Ballistic Weather Meter for Precision Shooters (Shawn)Vortex has released the ACE Ballistic Weather Meter, a compact device designed to deliver real-time environmental data critical for long-range shooting. It measures wind speed, direction, temperature, humidity, pressure, and density altitude with high accuracy. The tool integrates seamlessly with ballistic apps for enhanced shot calculations. TriStar Unveils APOC Pro Pistol: Compact 5.7x28mm Powerhouse (Shawn)TriStar Arms has released the APOC Pro Pistol, a semi-automatic handgun chambered in 5.7x28mm with a 6-inch barrel and 20+1 capacity. This compact bullpup design features ambidextrous controls, a Picatinny rail, and compatibility with AR-15 pistol grips. It's positioned as an affordable high-velocity option for personal defense. Plate.AR Unveils Ultra-Modular AR-15 Rifle Design (Shawn)Plate.AR has revealed a groundbreaking ultra-modular AR-15 platform that emphasizes extreme customization and interchangeability. The design showcases innovative features allowing users to swap components seamlessly for tailored builds. This release pushes the boundaries of modularity in the AR market. DryFireMag Expands Smart Mag Lineup to PDP, M&P, and Shadow 2 at SHOT 2026 (Shawn)DryFireMag is broadening its innovative smart magazine series with new compatibility for Walther PDP, Smith & Wesson M&P, and CZ Shadow 2 platforms, announced ahead of SHOT 2026. These dry fire training magazines provide real-time feedback on trigger pulls, enhancing training without live ammo. The expansion aims to support more popular striker-fired and competition pistols for shooters seeking precise dry fire practice. LA Police Gear Unveils Atlas Combat Line for Rugged Ops (Shawn)LA Police Gear has introduced the Atlas Combat Line, a new series of durable gear designed for demanding combat and tactical environments. The line emphasizes extreme ruggedness, with products tested to withstand harsh conditions like drops, water submersion, and heavy abrasion. Key offerings include packs, pouches, and belts built for professionals needing reliable performance. Top Weapon-Mounted Lights Revealed at SHOT 2026 (Shawn)Safariland's Inside blog highlights the best weapon-mounted lights showcased at SHOT 2026, evaluating top performers based on key criteria like brightness, durability, and compatibility. The roundup features standout models from leading brands, offering insights for shooters seeking reliable tactical illumination. This guide helps narrow down options amid the latest innovations in the firearms accessory market. Top Optics Picks from SHOT Show 2026: Safariland's Insider Breakdown (Shawn)Safariland's blog highlights the standout optics showcased at SHOT Show 2026, focusing on innovations in rifle scopes, red dots, and LPVOs from leading brands. The roundup emphasizes performance, durability, and cutting-edge features tailored for tactical and hunting applications. These selections represent the best new products pushing the boundaries of optical technology. Echelon Introduces 4-0FC: Compact Red Dot with Circle-Dot Reticle (Shawn)Echelon has unveiled the 4-0FC, a new enclosed-emitter red dot sight featuring a 2 MOA dot paired with a 68 MOA circle reticle for rapid target acquisition. Designed for pistols and carbines, it offers 25,000 hours of battery life, multiple brightness settings, and a compact footprint compatible with RMRcc and Docter footprints. The optic emphasizes durability with 7075-T6 aluminum construction and is fully waterproof. Diamondback Firearms Unveils Ventra Suppressor Lineup at SHOT 2026 (Shawn)Diamondback Firearms has introduced its new Ventra suppressor series at SHOT 2026, featuring direct-thread and quick-detach models designed for versatility across calibers. The lineup emphasizes lightweight titanium construction, minimal point-of-impact shift, and user-serviceable designs for easy maintenance. These suppressors target hunters, competitive shooters, and tactical users seeking high performance without bulk. Beretta Unveils Polymer Receiver AX800 Semi-Auto Shotgun at SHOT 2026 (Shawn)Beretta has introduced the AX800, a new semi-automatic shotgun featuring a groundbreaking polymer receiver, showcased at SHOT 2026. This lightweight design aims to reduce weight while maintaining durability for hunting and sporting applications. The shotgun incorporates Beretta's reliable gas-operated system with modern ergonomic enhancements. Ambient Arms Unveils Cooling Suppressors at SHOT 2026 (Shawn)At SHOT 2026, Ambient Arms introduced a new line of suppressors featuring advanced cooling technology to manage heat during extended firing sessions. These suppressors incorporate ambient air cooling mechanisms, setting them apart from traditional designs. The innovation aims to enhance reliability and user safety in high-volume shooting scenarios. Streamlight Launches TLR-3X Rechargeable Weapon Light (Shawn)Streamlight has introduced the TLR-3X, a rechargeable version of their popular TLR-3 weapon-mounted light. The new model features a USB-C rechargeable battery while maintaining compatibility with existing holsters and mounts. It's designed for tactical use with high lumen output and compact form factor. EAA Releases Witness 2311 CMXX: Compact 9mm with Elite Features (Shawn)European American Armory (EAA) has introduced the Witness 2311 CMXX, a subcompact 9mm pistol blending CZ-inspired ergonomics with competition-ready enhancements. Designed for concealed carry and tactical use, it features a short-reset trigger and optics-ready slide. This release expands EAA's Witness lineup with modern upgrades for shooters seeking reliability in a smaller package. Before we let you go – JOIN GUN OWNERS OF AMERICA We'd love if you supported the show, join Agency 171 at agency171.com. Lot's of prizes, rewards and kick ass swag. No matter how tough your battle is today, we want you here fight with us tomorrow. Don't struggle in silence, you can contact the suicide prevention line by dialing 988 from your phone. Remember – Always prefer Dangerous Freedom over peaceful slavery. We'll see you next time! Nick – @busbuiltsystems | Bus Built Systems Jeremy – @ret_actual | Rivers Edge Tactical Aaron – @machinegun_moses Savage – @savage1r Shawn – @dangerousfreedomyt | @camorado.cam | Camorado Posted on February 2, 2026

Today, PDP imagery packs more of a punch in search and conversion than ever before, as the carousel becomes a full-funnel storyteller for both humans and agents. Dave Feinleib, Founder & CEO at It'sRapid, brought a set of New Year's resolutions for your image strategy to power up their top line revenue impact.

Iman, MuSa, PDP and Nitin banter about a World Cup that looks like it is refusing to start in a week, in which Bangladesh has refused to play anyone in India, and Pakistan has refused to play India in Sri Lanka. A review of India's biggest takeaways from the New Zealand series, comments on farcical facial hair trends in Indian cricketers, and a Mexican stand-off of 'how many obscure 90s Pakistan cricketers can you name' - all in here.

Promises, Promises: Nigeria's election cycle is in full swing, and politicians are dusting off their playbooks, making grand promises to woo voters. But as the campaign rhetoric fades and the votes are cast, one question lingers: when is enough, enough? How long should Nigerians wait for leaders to deliver on their promises? Is four years too long for roads to be fixed, hospitals to be built, and jobs to be created? In this episode of Nigeria Daily, we take a hard look at the perennial gap between promise and delivery. We'll explore the reasons behind the disconnect and ask the tough questions: what's holding our leaders back? And what will it take for Nigerians to see real change on the ground?"

Diese Episode wird u.a. von mobile.de unterstützt. mobile.de sucht einen Senior Technical SEO Manager. Die Jobbeschreibung und wie ihr euch bewerben könnt, findet ihr unter folgenden Link: ⁠https://www.linkedin.com/jobs/view/senior-technical-seo-manager-f-m-d-at-mobile-de-4362489785/⁠---------------------Zweiter Teil der SEO WG – aufgenommen einen Tag vor dem SEO Day Köln: Vanessa Forster, Julia Bosbach, Stephan Gotula, Michael Weckerlin und Björn Darko diskutieren, was E-Commerce SEO heute wirklich bedeutet.Im Fokus: Warum SEO nicht „Marketing-Glitzer“ ist, sondern Produktarbeit und Unternehmensentwicklung. Warum Produktdaten, Indexierung, Struktur & technische Grundlagen wieder knallhart zählen – und wie AI Search/Shopping-Assistants die Customer Journey komprimieren. Außerdem: Kanal-Diversifizierung (TikTok, Amazon & KI-Systeme), KPI-Shift weg von Traffic hin zu Conversion/Gewinn und warum Brand/PR/Reputation Management zur neuen Pflichtdisziplin wird.Hinweis: Im Audio gibt es an einigen Stellen leichte Sound-Schwankungen. In der Folge sind außerdem einTakeaways (Key Learnings)SEO gehört nah an die Unternehmensführung: E-Commerce SEO ist Produkt-, Daten- und Architekturarbeit – nicht nur Content. Von Rankings zu Gewinn: Sichtbarkeit ist nett, bezahlt aber keine Gehälter – Ziel ist Umsatz/Profit und messbare Contribution entlang der Journey. Prioritäten im Shop: In vielen Fällen erst Kategorie/PDP/Produktdaten stabilisieren, dann Magazin/Editorial skalieren. AI Search verändert das Spiel: Pros/Cons, Beratung, Vergleich – vieles passiert „in einem Wisch“. Inhalte müssen Journey-fähig & maschinenlesbar sein. Brand & Reputation werden SEO-Hebel: Entscheidend ist, was andere über dich sagen (Mentions, Reviews, Sentiment) – und wie du darauf reagierst. Technik bleibt Nonplusultra: Crawl-/Indexierbarkeit, Struktur, Structured Data – sonst „stirbst du in Schönheit“. Kapitelmarken00:00 Intro & Setup01:09 Warum E-Commerce SEO überall ist01:35 SEO als Produktarbeit: Daten, Architektur, Indexierung04:25 KPI-Shift: Umsatz/Profit statt nur Traffic05:24 Prioritäten: Kategorie & PDP vor Magazin06:37 Kategorietexte: Tests, Wirkung, Platzierung07:19 Diversifizierung: Google, TikTok, Amazon, KI08:32 Intent sauber halten entlang der Journey09:23 Ratgeber/Magazin: zur Conversion führen10:41 AI Shopping Assistants: Pros/Cons & Journey-Kompression12:14 Content bleibt – aber Reihenfolge zählt13:20 Authority & Evergreen: Stabilität aufbauen14:23 Use Cases statt Personas: konkrete Situationen16:25 Brand & Reputation: Mentions, Reviews, Sentiment19:18 E-Commerce vs Publisher: Product Grids & Chancen21:04 AI-Landingpages: vernachlässigte Seitentypen22:12 PDP-Differenzierung: Reviews, Kontext, Signale23:07 Erfolgsmessung: Conversion als Leitgröße24:28 Technisches SEO: Varianten & Skalierung27:29 Nutzenkommunikation vs Produktdaten30:26 Basis für AI: Struktur, Structured Data, Crawlability

Gugs Mhlungu speaks to Warren Tucker, Resident motoring enthusiast, about the state of scholar transport following the Vanderbijlpark tragedy that claimed 14 schoolchildren, exploring safety risks, regulatory gaps, and potential solutions to keep children safe on their way to school. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live on Primedia+ on Saturdays and Sundays from 06:00 and 10:00 (SA Time) to Weekend Breakfast with Gugs Mhlungu broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/u3Sf7Zy or find all the catch-up podcasts here https://buff.ly/BIXS7AL Subscribe to the 702 daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Since Nigeria returned to democratic rule in 1999, the Fourth Republic has promised inclusion, representation and opportunity for all citizens.But for many years, young Nigerians remained spectators in a political system dominated by older leaders.The signing of the Not Too Young To Run Act in 2018 marked a turning point, lowering age limits and giving young people a legal pathway into leadership.On Nigeria Daily, we examine how this law has reshaped youth participation in Nigeria's Fourth Republic, the challenges young politicians still face, and whether Nigeria's democracy is truly opening its doors to the next generation.

Nigeria's Fourth Republic began on May 29, 1999, marking the end of military rule and the return to democratic governance with new political parties, promises, and expectations.Parties like the PDP, AD, and APP emerged with manifestoes focused on unity, reform, and development, shaping the country's first civilian election in years.To mark this year's Daily Trust Annual Dialogue, we are going to present a series of programmes on the theme “Nigeria's Fourth Republic: What is Working and What is Not?And today, we are going to look at the first political parties of the Fourth Republic.

Election preparations in Nigeria traditionally follow a clear path INEC releases a timetable, political parties adjust, and campaigns officially begin.But ahead of the 2027 general elections, that order appears to be shifting.Even without an official election calendar from INEC, some aspirants have declared interest, supporters are mobilising, and campaign-like activities are already unfolding raising questions about legality, fairness, and the future of Nigeria's electoral process.On Nigeria Daily, we examine when INEC will release the 2027 election calendar, why some politicians are moving ahead of schedule, and what the law says about early declarations and campaigns.

Rivers State politics was once shaped largely by party structures and internal negotiations, but in recent weeks, public exchanges and political accusations have taken centre stage.Statements by the Minister of the Federal Capital Territory, Nyesom Wike, and responses from the All Progressives Congress, APC, have turned what might have been routine political disagreements into a full-blown war of words, raising fresh questions about loyalty, influence, and control of Rivers State's political space.On Nigeria Daily, we examine why Wike and the APC are at loggerheads, how this political standoff unfolded, and what it could mean for Rivers State politics as the country looks ahead to 2027.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren't about your ad at all. You'll learn:When a landing page outperforms your homepage (and when it doesn't)How consideration level, pricing, and message clarity determine the ideal click-through pathWhy “anchoring” and UX sequencing can dramatically change conversion ratesHow testing new PDP structures (including delaying price) can increase resultsHow to build fast, scrappy landing pages that plug cleanly into ShopifyWhat heatmaps, scroll behavior, and section-level engagement reveal about frictionWhy iteration beats theory — and how to develop a testing mindset that actually finds signal #EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands 00:00 — Introduction01:00 — When a Landing Page Beats Your Homepage03:00 — How Disrupted Traffic Changes Your Funnel06:00 — Rising Prices, Rising Consideration10:00 — PDP vs Landing Page: Which One Converts Better?14:00 — Why Testing Beats Theory Every Time20:00 — The Underrated Power of Email Capture on Landers29:00 — Inside a High-Performing Landing Page BuildSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF573Follow us on Instagram & Twitter - @dtcnewsletter

The year 2025 was one marked by political tension, policy decisions, and difficult choices for Nigeria.From economic reforms and tax debates to security operations and party politics, government actions continued to shape public conversation and daily life.On today's episode of Nigeria Daily, we take a closer look at the political events and policies that defined 2025, and what they reveal about Nigeria's governance and democratic journey.

This episode originally aired on April 1, 2025. We'll be back with a brand-new episode of Beyond the Shelf on 1/6/26.  Happy Holidays!Dave sits down with Eric Altschul, Director of Digital Commerce Content at Mondelēz International, to discuss how one of the world's largest CPG companies approaches digital content, automation, and the digital shelf.Eric shares how eCommerce evolved from a secondary priority into a core function at Mondelēz, the role content plays in shaping shopper experiences across retailers, and why mobile-first visuals and PDP optimization are critical to winning online. He also discusses how partnerships - including Mondelēz's work with It'sRapid - help teams automate and standardize content creation across thousands of SKUs while meeting retailer-specific requirements.Connect with Eric on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

What's going to happen to DTC in 2026 once the AI noise dies down, tariffs stabilize, and brands stop pretending vibes are a strategy? In this holiday episode of Brain Driven Brands, Sarah and Nate don their ugly sweaters, roast underperforming AI tools, and make real predictions they'd actually put money on. They break down why 2026: Could be a breakout year for disciplined brands Why community is shifting off rented platforms and onto brand-owned ecosystems And why the biggest risk next year isn't effort…it's distraction. You'll hear takes on: • Why brands who "hang out" with customers will win • The rise of on-site social and owned community ecosystems • How AI should actually be used (hint: not for final copy) • Why messaging and copywriting are about to matter more than ever • Dynamic pricing, premium buyers, and letting your best customers spend more • Micro-movies, PDP under-optimization, and where content is heading • Why UGC is evolving into character-driven storytelling • And a hopeful prediction about marketers finally sharing real signal instead of shilling If 2025 felt like learning to ride with training wheels again, this is the conversation about what happens when brands finally stop wobbling, and start moving with intent.

Mun sami tattaunawa Aminu Waziri Tambuwal gwamnan jihar Sokoto, kuma shugaban tawagar yakin neman zaben Alhaji Atiku Abubakar a matsayin shugaban Najeriya a 2023 da ke tafe. Inda ya bamu labarin kuruciyarsa har zuwa girma da shiga fagen siyasa. Ba mu bar shi ba sai da ya fada mana dalilinsa na janye wa daga takarar shugabancin Najeriya don mara wa Atikun a karkashin jam'iyyar PDP.

Welcome back to Wild Hollow. Highperion Day is the biggest event of the year, and it is fast approaching. With the outcome of the election deciding the fate of all Hollownians, everyone is eagerly anticipating the results. Kelly Fluff scrabbles to retain leadership for the Animal Union, whilst Obsidian Vandersplat of the PDP is fast becoming the frontrunner. Arthur J. Hoot, cartoonist at the Hollow Herald, dreams of becoming a renowned journalist, but soon finds himself way out of his depth.And on a secluded rock, some way out to sea, Fandango Boursin arrives on the doorstep of Artemis Gray's lighthouse, with a request...An award-winning original series by Shouting Is Funny, 'The Chronicles of Wild Hollow: Highperion Day' was created by Harvey Badger and Christian Powlesland, with original music and songs written by the company. You can follow us on Instagram, Twitter and Facebook, and support us further via our Patreon, by searching Shouting Is Funny.⁠Official Transcript⁠⁠⁠Website⁠⁠ | ⁠⁠Patreon⁠⁠ | ⁠⁠Merch

Welcome to Dev Game Club, where this week we try something a little different. Unattached to any particular game, we chat with Ed Fries, a long-time video game developer most well-known for his work  shepherding the early days of Xbox and Microsoft Game Studios. We talk about five games of his early years that particularly affected him. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Podcast breakdown: 1:16:35 Break 1:16:48 Outro Issues covered: a new model for interviews, productivity software wars, a child of engineers, Lunar Lander on a calculator, 6800-based kit computer and programming in assembly, cardboard computer, jumping from BASIC to assembly language, using a print terminal, modem sounds, competitive Asteroids, the first real video game, oscilloscopes and radar, complaining to the dentist, inspiring a generation of programmers and engineers, learning by typing from magazines, the 8-bit microprocessor, getting a 6502 square root routine from Woz, using a computer terminal, an intro to Rogue and its procedural elements, a things-going-wrong simulator, "there were not that many games in the world," building a game for different player types, the D programming language and other alphabetic languages, a short remembrance of Dani Bunten Berry, Multiple Use Labor Elements, how M.U.L.E. plays, screwing your buddies, similarities to Euro strategy games, the auction phase, crystite mining, a literary game, the first original IP character in a video game, moving from real caves to fantasy, some connections, album covers from EA, expensive personal computers. Games, people, and influences mentioned or discussed: Frogger, ROMox, The Princess and the Frog, Ant Eater, Sea Chase, Tom and Ed's Bogus Software, Tom Saxton, Sucker Punch, Microsoft, Ender's Game, Phil Spencer, Xbox, Bungie, Ensemble Studios, Rare Limited, World of Warcraft, Gabe Newell, Atari 2600, Halo, 1Up Ventures Fund, Psychonauts, Keeper, Tim Schafer, Boeing, Digital Equipment Corporation, Lunar Lander, CARDIAC, Nintendo Labo, Apple ][, Atari 800, Space Wars, Asteroids, Nolan Bushnell, Ampex, Ted Dabney, Computer Space, Nutting Associates, Computer Trivia, Pong, Homeworld, Steve Wozniak, Rogue, Defeating Games for Charity, Dark Souls, HACK, PDP-11/VAX, Epyx, Walter Bright, Sid Meier, Civilization, Bruce Shelley, Age of Empires, M.U.L.E., Dani Bunten Berry, Seven Cities of Gold, Settlers of Cataan, Diplomacy, AJ Redmer, Maxis, Will Wright, Dungeon/Zork, Don Daglow, Tim Anderson, Colossal Cave Adventure/Advent, Infocom, Frank Cifaldi, Video Game History Foundation, Kate Willaert, Will Crowther, Don Woods, Mike Haas, Andrei Alexandrescu, 2001: A Space Odyssey, Populous, The Bard's Tale, Outer Wilds, Kirk Hamilton, Aaron Evers, Mark Garcia.  Next time: TBA! or more Pikmin TTDS: 40m 6s Links: Ant Eater source  Princess and Frog source Sea Chase source  Nitro source Errata: I misspoke with respect to the co-inventor of D, it was Andrei Alexandrescu. We regret the error. Twitch: timlongojr and twinsunscorp  YouTube  Discord  DevGameClub@gmail.com 

Welcome back to Wild Hollow. Highperion Day is the biggest event of the year, and it is fast approaching. With the outcome of the election deciding the fate of all Hollownians, everyone is eagerly anticipating the results. Kelly Fluff scrabbles to retain leadership for the Animal Union, whilst Obsidian Vandersplat of the PDP is fast becoming the frontrunner. Arthur J. Hoot, cartoonist at the Hollow Herald, dreams of becoming a renowned journalist, but soon finds himself way out of his depth.And on a secluded rock, some way out to sea, Fandango Boursin arrives on the doorstep of Artemis Gray's lighthouse, with a request...An award-winning original series by Shouting Is Funny, 'The Chronicles of Wild Hollow: Highperion Day' was created by Harvey Badger and Christian Powlesland, with original music and songs written by the company. You can follow us on Instagram, Twitter and Facebook, and support us further via our Patreon, by searching Shouting Is Funny.⁠Official Transcript⁠⁠⁠Website⁠⁠ | ⁠⁠Patreon⁠⁠ | ⁠⁠Merch

Send us a textCheck us out at:  https://www.cisspcybertraining.com/Get access to 360 FREE CISSP Questions:  https://www.cisspcybertraining.com/offers/dzHKVcDB/checkoutGet access to my FREE CISSP Self-Study Essentials Videos:  https://www.cisspcybertraining.com/offers/KzBKKouvZero trust isn't a checkbox or a buzzword; it's a mindset shift that changes how we design networks, ship code, and protect data. We dig into what “never trust, always verify” actually looks like when you have a messy reality: hybrid clouds, legacy apps living next to microservices, and users hopping on through VPNs that still grant too much access after MFA.We start with a timely lesson from an AI analytics supplier breach to show why third-party integrations can be your Achilles heel. From there, we map out where policy should live and how it should be enforced: near the workload, with PEPs at gateways or in a service mesh, and a central PDP to keep logic consistent while decisions happen at wire speed. You'll hear why relying on VLANs, static ACLs, or a “trusted subnet” breaks the zero trust promise, and how to move toward per-request evaluation that accounts for identity, device posture, location, and behavior.Then we go data-first. Labels, encryption, and rights management let policies travel with sensitive files, so access and usage rules hold even off-network. We contrast ZTNA with legacy VPNs, explain how to avoid turning MFA into a broad hall pass, and share a realistic migration path: start with one critical application, microsegment around it, validate performance and usability, and expand. This is the playbook that reduces lateral movement, shrinks blast radius, and helps you pass the CISSP with real-world understanding.If this resonates, subscribe, share with a teammate who's designing access controls, and leave a review with your biggest zero trust roadblock. Your feedback helps shape future deep dives and study guides.Gain exclusive access to 360 FREE CISSP Practice Questions at FreeCISSPQuestions.com and have them delivered directly to your inbox! Don't miss this valuable opportunity to strengthen your CISSP exam preparation and boost your chances of certification success. Join now and start your journey toward CISSP mastery today!

The AI revolution of the past few years is built on brain-inspired neural network models originally developed to study our own minds. The question is, what should we make of the fact that our own rich mental lives are built on the same foundations as the seemingly soulless chat-bots we now interact with on a daily basis?Our guest this week is Stanford cognitive scientist Jay McClelland, who has been a leading figure in this field since the 1980s, when he developed some of the first of these artificial neural network models. Now McClelland has a new book, co-authored with SF State University computational neuroscientist Gaurav Suri, called "The Emergent Mind: How Intelligence Arises in People and Machines." We spoke with McClelland about the entangled history of neuroscience and AI, and whether the theory of the emergent mind described in the book can help us better understand ourselves and our relationship with the technology we've created.Learn More New book sheds light on human and machine intelligence | Stanford ReportHow Intelligence – Both Human and Artificial – Happens | KQED Forum From Brain to Machine: The Unexpected Journey of Neural Networks | Stanford HAIWu Tsai Neuro's Center for Mind, Brain, Computation and TechnologyMcClelland, J. L. & Rumelhart, D. E. (1981). An interactive activation model of context effects in letter perception: Part 1. An account of basic findings. Psychological Review, 88, 375-407. [PDF]Rumelhart, D. E., McClelland, J. L., & the PDP research group. (1986). Parallel distributed processing: Explorations in the microstructure of cognition. Volumes I & II. Cambridge, MA: MIT Press.McClelland, J. L. & Rogers, T. T. (2003). The parallel distributed processing approach to semantic cognition. Nature Reviews Neuroscience, 4, 310-322. [PDF]McClelland, J. L., Hill, F., Rudolph, M., Baldridge, J., & Schuetze, H. (2020). Placing language in and integrated understanding system: Next steps toward human-level performance in neural language models. Proceedings of the National Academy of Sciences, 117(42), 25966-25974. [Send us a text!Thanks for listening! If you're enjoying our show, please take a moment to give us a review on your podcast app of choice and share this episode with your friends. That's how we grow as a show and bring the stories of the frontiers of neuroscience to a wider audience. We want to hear from your neurons! Email us at at neuronspodcast@stanford.edu Learn more about the Wu Tsai Neurosciences Institute at Stanford and follow us on Twitter, Facebook, and LinkedIn.

Let's be honest – the occlusion after Aligner cases can be a little ‘off' (even after fixed appliances!) How do you know if your patient's occlusion after aligner treatment is acceptable or risky? What practical guidelines can general dentists follow to manage occlusion when orthodontic results aren't textbook-perfect? Jaz and Dr. Jesper Hatt explore the most common challenges dentists face, from ClinCheck errors and digital setup pitfalls to balancing aesthetics with functional occlusion. They also discuss key strategies to help you evaluate, guide, and optimize occlusion in your patients, because understanding what is acceptable and what needs intervention can make all the difference in long-term treatment stability and patient satisfaction. https://youtu.be/e74lUbyTCaA Watch PDP250 on YouTube Protrusive Dental Pearl: Harmony and Occlusal Compatibility Always ensure restorative anatomy suits the patient's natural occlusal scheme and age-related wear. If opposing teeth are flat and amalgam-filled, polished cuspal anatomy will be incompatible — flatten as needed to conform. Need to Read it? Check out the Full Episode Transcript below! Key Takeaways Common mistakes in ClinCheck planning often stem from occlusion issues. Effective communication and documentation are crucial in clinical support. Occlusion must be set correctly to ensure successful treatment outcomes. Understanding the patient’s profile is essential for effective orthodontics. Collaboration between GPs and orthodontists can enhance patient care. Retention of orthodontic results is a lifelong commitment. Aesthetic goals must align with functional occlusion in treatment planning. Informed consent is critical when discussing potential surgical interventions. The tongue plays a crucial role in orthodontic outcomes. Spacing cases should often be approached as restorative cases. Aligners can achieve precise spacing more effectively than fixed appliances. Enamel adjustments may be necessary for optimal occlusion post-treatment. Retention strategies must be tailored to individual patient needs. Case assessment is vital for determining treatment complexity. Highlights of this episode: 00:00 Teaser 00:59 Intro 02:53  Pearl – Harmony and Occlusal Compatibility 05:57 Dr. Jesper Hatt Introduction 07:34 Clinical Support Systems 10:18 Occlusion and Aligner Therapy 20:41 Bite Recording Considerations 25:32 Collaborative Approach in Orthodontics 30:31 Occlusal Goals vs. Aesthetic Goals 31:42 Midroll 35:03 Occlusal Goals vs. Aesthetic Goals 35:25 Challenges with Spacing Cases 42:19 Occlusion Checkpoints After Aligners 50:17 Considerations for Retention 54:55 Case Assessment and Treatment Planning 58:14 Key Lessons and Final Thoughts 01:00:19 Interconnectedness of Body and Teeth 01:02:48 Resources for Dentists and Case Support 01:04:40 Outro Free Aligner Case Support!Send your patient's case number and get a full assessment in 24 hours—easy, moderate, complex, or referral. Plus, access our 52-point planning protocol and 2-min photo course. No uploads, no cost. [Get Free Access Now] Learn more at alignerservice.com If you enjoyed this episode, don't miss: Do's and Don'ts of Aligners [STRAIGHTPRIL] – PDP071 #PDPMainEpisodes #OcclusionTMDandSplints #OrthoRestorative This episode is eligible for 1 CE credit via the quiz on Protrusive Guidance. This episode meets GDC Outcomes A and C. AGD Subject Code: 370 ORTHODONTICS (Functional orthodontic therapy) Aim: To provide general dentists with practical guidance for managing occlusion in aligner therapy, from bite capture to retention, including common pitfalls, functional considerations, and case selection. Dentists will be able to – Identify common errors in digital bite capture and occlusion setup. Understand the impact of anterior inclination and mandibular movement patterns on occlusal stability. Plan retention strategies appropriate for aligner and restorative cases. Click below for full episode transcript: Teaser: The one thing that we always check initially is the occlusion set correct by the aligner company. Because if the occlusion is not set correctly, everything else just doesn't matter because the teeth will move, but into a wrong position because the occlusion is off from the beginning. I don't know about you, but if half the orthodontists are afraid of controlling the root movements in extraction cases, as a GP, I would be terrified. Teaser:I don’t care if you just move from premolar to premolar or all the teeth. Orthodontics is orthodontics, so you will affect all the teeth during the treatment. The question’s just how much. Imagine going to a football stadium. The orthodontist will be able to find the football stadium.  If it’s a reasonable orthodontist, he’ll be able to find the section you’re going to sit in, and if he’s really, really, really good, he will be able to find the row that you’re going to sit in, but the exact spot where you are going to sit… he will never, ever be able to find that with orthodontics. Jaz’s Introduction: Hello, Protruserati. I’m Jaz Gulati. Welcome back to your favorite dental podcast. I’m joined today by our guest, Dr. Jesper Hatt. All this dentist does is help other dentists with their treatment plans for aligners. From speaking to him, I gather that he’s no longer practicing clinically and is full-time clinical support for colleagues for their aligner cases. So there’s a lot we can learn from someone who day in day out has to do so much treatment planning and speaking to GDPs about their cases, how they’re tracking, how they’re not tracking, complications, and then years of seeing again, okay, how well did that first set of aligners actually perform? What is predictable and what isn’t? And as well as asking what are the most common errors we make on our ClinChecks or treatment plan softwares. I really wanted to probe in further. I really want to ask him about clinical guidelines for occlusion after ortho. Sometimes we treat a case and whilst the aesthetics of that aligner case is beautiful, the occlusion is sometimes not as good. So let’s talk about what that actually means. What is a not-good occlusion? What is a good occlusion? And just to offer some guidelines for practitioners to follow because guess what? No orthodontist in the world is gonna ever get the occlusion correct through ortho. Therefore, we as GPs are never gonna get a perfect textbook occlusion, but we need to understand what is acceptable and what is a good guideline to follow. That’s exactly what we’ll present to you in this episode today. Dental PearlNow, this is a CE slash CPD eligible episode and as our main PDP episode, I’ll give you a Protrusive Dental Pearl. Today’s pearl is very much relevant to the theme of orthodontics and occlusion we’re discussing today, and it’s probably a pearl I’ve given to you already in the past somewhere down the line, but it’s so important and so key. I really want to just emphasize on it again. In fact, a colleague messaged me recently and it reminded me of this concept I’m about to explain. She sent me an image of a resin bonded bridge she did, which had failed. It was a lower incisor, and just a few days after bonding, it failed. And so this dentist is feeling a bit embarrassed and wanted my advice. Now, by the way, guys, if you message me for advice on Instagram, on Facebook, or something like that, it’s very hit and miss. Like my priorities in life are family, health, and everything that happens on Protrusive Guidance. Our network. If you message me outside that network, I may not see it. The team might, but I may not see it. It’s the only way that I can really maintain control and calm in my life. The reason for saying this, I don’t want anyone to be offended. I’m not ignoring anyone. It’s just the volume of messages I get year on year, they’re astronomical. And I don’t mind if you nudge me. If you messaged me something weeks or months ago and I haven’t replied, I probably haven’t seen it. Please do nudge me. And the best place to catch me on is Protrusive Guidance. If you DM me on Protrusive Guidance, home of the nicest and geekiest dentists in the world, that’s the only platform I will log in daily. That’s our baby, our community. Anyway, so I caught this Facebook message and it was up to me to help this colleague. And one observation I made is that the lower teeth were all worn. The upper teeth were really worn, but this resin bonded bridge pontic, it just looked like a perfect tooth. The patient was something like 77 or 80. So it really made me think that, okay, why are we putting something that looks like a 25-year-old’s tooth in a 77-year-old? But even forgetting age and stuff, you have to look at the adjacent teeth in the arch. Is your restoration harmonious with the other teeth in the arch, and of course is the restoration harmonious with what’s opposing it? Because it’s just not compatible. So part one of this pearl is make sure any restoration you do, whether it’s direct or indirect, is harmonious with the patient’s arch and with the opposing teeth and with their occlusal scheme. Because otherwise, if you get rubber dam on and you give your 75-year-old patient beautiful composite resin, it’s got all that cuspal fissure pattern and anatomy, and you take that rubber dam off and you notice that all the other teeth are flat and the opposing teeth are flat amalgams, guess what? You’re gonna be making your composite flat, whether you like it or not. You created a restoration that’s proud, right? That’s why you did not conform to the patient’s own arch or existing anatomical scheme. So the part B of this is the thing that I get very excited to talk about, right? So sometimes you have a worn dentition, but then you have one tooth that’s not worn at all. It’s like that in-standing lateral incisor, right? Think of an upper lateral incisor that’s a bit in-standing, and you see some wear on all the incisors, but that lateral incisor does not have any wear in it because it was never in the firing line. It was never in function. It was never in parafunction. Now, if you give this patient aligners or fixed appliances, you’re doing ortho and you’re now going to align this lateral incisor. So it’s now gonna eventually get into occlusion and it will be in the functional and parafunctional pathways of this patient. Do you really think you can just leave that incisor be? No. It’s not gonna be compatible with the adjacent teeth. It’s not going to be compatible with the opposing tooth and the occlusal scheme. So guess what? You have to get your bur out or your Sof-Lex disc out, and you have to bake in some years into that tooth. Or you have to build up all the other teeth if appropriate for that patient. You’ve just gotta think about it. And I hope that makes sense so you can stay out of trouble. You’re not gonna get chipping and you can consent your patient appropriately for enamel adjustment, which is something that we do talk about in this episode. I think you’re in for an absolute cracker. I hope you enjoy. I’ll catch you in the outro. Main Episode: Doctor Jesper Hatt, thank you so much for coming to Protrusive Dental Podcast. We met in Scandinavia, in Copenhagen. You delivered this wonderful lecture and it was so nice to connect with you then and to finally have you on the show. Tell us, how are you, where in the world are you, and tell us about yourself. [Jesper] Well, thank you for the invitation, first of all. Well, I’m a dentist. I used to practice in Denmark since I originally come from Denmark. My mother’s from Germany, and now I live in Switzerland and have stopped practicing dentistry since 2018. Now I only do consulting work and I help doctors around the world with making their aligner business successful. [Jaz] And this is like probably clinical advice, but also like strategic advice and positioning and that kinda stuff. Probably the whole shebang, right? [Jesper] Yeah. I mean, I have a team around me, so my wife’s a dentist as well, and I would say she’s the expert in Europe on clear aligners. She’s been working for, first of all, our practice. She’s a dentist too. She worked with me in the practice. We practiced together for 10 years. Then she became a clinical advisor for Allion Tech with responsibility for clinical support of Scandinavia. She was headhunted to ClearCorrect, worked in Basel while I was doing more and more consulting stuff in Denmark. So she was traveling back and forth, and I considered this to be a little bit challenging for our family. So I asked her, well, why don’t we just relocate to Switzerland since ClearCorrect is located there? And sure we did. And after two years she told me, I think clinical support, it’s okay. And I like to train the teams, but I’d really like to do more than that because she found out that doctors, they were able to book a spot sometime in the future, let’s say two weeks out in the future at a time that suited the doctors… no, not the doctors, ClearCorrect. Or Invisalign or whatever clear aligner company you use. So as a doctor, you’re able to block the spot and at that time you can have your 30 minutes one-on-one online with a clinical expert. And she said it’s always between the patients or administrative stuff. So they’re not really focused on their ClearCorrect or clear aligner patient. And so they forget half of what I tell them. I can see it in the setups they do. They end up having to call me again. It doesn’t work like that. I would like to help them. [Jaz] It’s a clunky pathway of mentorship. [Jesper] Yes. And so she wanted to change the way clinical support was built up. So we do it differently. We do it only in writing so people can remember what we are telling them. They can always go back in the note and see what’s been going on, what was the advice we gave them, and we offer this co-creation support where we take over most of the treatment planning of the ClearCorrect or Clear Aligner or Spark or Invisalign or Angel Aligner treatment planning. So we do all the digital planning for the doctor, deliver what we think would be right for the patient based on the feedback we initially got from the doctor. And then the doctor can come back and say, well, I’d like a little more space for some crowns in the front, or I would like the canines to be in a better position in order to achieve immediate post disclusion. And so we can go into this discussion back and forth and adjust the digital setup in a way that is more realistic and predictable and do it all for the doctors. So they, on an average, they spend four to six hours less chair time when they use that kind of service compared to if they do everything themselves. And on top of that, you can put your planning time. She was responsible for that and it works quite well. I still remember when we initially got on all these online calls and we would see fireworks in the background and confetti coming down from the top and all of that. [Jaz] Exactly. So excuse that little bit, but okay. So essentially what you’re doing is, for an aligner user myself, for example, you’re doing the ClinChecks, you are helping, supporting with the ClinChecks, the planning. And I’ve got a lot of questions about that. The first question I’ll start with, which is off the script, but there’s probably a hundred different mistakes that could happen in a ClinCheck, right? But what is the most repeatable, predictable, common mistake that you’ll see when a new user sends a case to you to help them with their planning? What’s the most common mistake that you will see in a setup? [Jesper] Two things, actually. The one thing that we always check initially is the occlusion set correct by the aligner company. Because if the occlusion is not set correctly, everything else just doesn’t matter because the teeth will move but into a wrong position because the occlusion is off from the beginning. And so we always check that as the first part. How does this— [Jaz] So let’s talk about that ’cause that might be confusing for a younger colleague because they’re like, hey, hang on a minute. I scanned the bite left and right. What do you mean the occlusion is wrong? Because surely that gets carried through into what I see on the ClinCheck. So what do you think is the mechanism for this to happen? [Jesper] Two different reasons. I’m from a time when I graduated in 2003, so that was before digital dentistry. So when I went to the Pankey Institute and learned everything about functional occlusion and all of that stuff, I also found out that most of my patients, when I put silicone impression material between the teeth and asked the patients to bite together, they would always protrude a little bit unless I instructed them to bite hard on the posterior teeth. And when we got the scanners, when we put a scanner into the cheek and pull the cheek, most patients, when we asked them to bite together to do the intraoral scan of the bite, they also protruded a little bit, not much, but enough to set the bite wrong. So that is the one challenge when the technicians of the aligner companies put the models together. The other challenge is that some of the aligner companies, they let the technicians set the models. We always, as the first thing when we see a case, we always look at the photos, the clinical photos. And that’s why the clinical photos have to be of great quality. So we look at the clinical photos of the patient— [Jaz] And also in those clinical photos, Jesper, you have to coach them correctly to bite. You have to notice if they’re biting wrong even in the photos ’cause then it just duplicates the error. And that’s why good photography and actually being able to coach the patient is so imperative. [Jesper] Yes, that’s correct. But we compare the two and usually if we see a difference, we ask the doctor, is what we see in the photo correct, or is what we see on the digital models correct? And because we don’t like differences. So that would be the first step to look for. And what’s the second? The second thing is that when you look at the setup, the anterior teeth are usually—I’m trying to show you—the anterior teeth are very, very steep. Typically with aligners it’s a lot easier to tip the crowns. So when you have a class II patient, deviation one, where the anteriors are in a forward position, proclined, and you have a lot of space between the anteriors of the maxilla and the mandible, then the easiest thing on a digital setup is to just retrocline the anteriors of the upper to make them fit the lowers, which you could then procline a little bit, but usually you have very steep relationships between the two and this— [Jaz] So you’re more likely to restrict the envelope of function, functional interference anteriorly. You are obviously reducing the overjet, but you may end up reducing like a wall contact rather than an elegant, more open gate. [Jesper] Yes. And there’s another dimension to this because when we work with orthodontics, one of the most important things to look for is actually the profile of the patient. Because let’s say I’m trying to illustrate this now, so I hope you get a 90— [Jaz] So describe it for our audio listeners as well. So we’re looking at a profile view of Jesper. [Jesper] Yes. So I’m turning the side to the camera. I hope you can see my profile here. So let’s say I had flared anterior maxillary teeth and I wanted to retrocline them. It would have an effect on my upper lip, so the lip would fall backwards if I just retrocline everything. And every millimeter we move the anteriors in the maxilla in a posterior direction, we will have a potential lip drop of three millimeters. In addition, if we don’t get the nasolabial angulation correct, we risk the lower face will simply disappear in the face of the patient. So soft tissue plays a role here, so we cannot just retrocline the teeth. It looks great on the computer screen, but when it comes to reality, we’ll have a functional challenge. We’ll have a soft tissue support challenge, and in addition we’ll have long-term retention challenges as well. Because when you have a steep inclination, the anterior teeth in the mandible, they don’t have any kind of support. They will not be stopped by anything in the maxillary teeth, which you would if you had the right inclination between the teeth, which would be about 120 degrees. So why do aligner companies always set the teeth straight up and down in the anterior part? We wondered about this for years. We don’t have a strict answer. We don’t know exactly why it’s like this, but I have a hunch. I think there are two things to it. First of all, the easiest thing to do with aligners is to move the crown, so we can just tip the teeth. You take them back, you make a lot of IPR, and then you just tip them so they’re retroclined. Secondly, all aligner companies, they come from the United States. And in the United States there is a higher representation of class III patients. Now why is that important? All our patients can be put into two different categories in regards to how they move their mandible. They are the crocodiles that only open and close, like move up and down, and then we have the cows. And then we have the cows that move the mandible around, or the camels. I mean, every camel, if you’ve seen a camel chew, it’s just moving from side to side. [Jaz] Horses as well. Horses as well. [Jesper] They kind of do that. [Jaz] But I’m glad you didn’t say rats ’cause it’s more elegant to be a crocodile than a rat. [Jesper] Exactly. And I usually say we only tell the crocodiles. So why is this a challenge and why isn’t it a challenge with class III patients? Well, all real class III patients act like crocodiles, so they don’t move them side to side. From a functional perspective, it’s really not a problem having steep anterior inclination or steep relationships as long as you have a stable stop where the anteriors—so the anteriors will not elongate and create the red effect. So they just elongate until they hit the palate. If you can make a stop in the anterior part of the occlusion, then you’ll have some kind of stability with the class III patients. But with class II patients, we see a lot more cows. So they move the mandible from side to side and anterior and back and forth and all… they have the mandible going all kinds of places. And when they do that, we need some kind of anterior guidance to guide the mandible. I usually say the upper jaw creates the framework in which the mandible will move. So if the framework is too small, we fight the muscles. And whenever we fight the muscles, we lose because muscles always win. It doesn’t matter if it’s teeth, if it’s bone, if it’s joints, they all lose if they fight the muscles— [Jaz] As Peter Dawson would say, in the war between teeth and muscles or any system and muscles, the muscles always win. Absolutely. And the other analogy you remind me of is the maxilla being like a garage or “garage” from UK, like a garage. And the mandible being like the car, and if you’re really constrained, you’re gonna crash in and you’re gonna… everything will be in tatters. So that’s another great way to think about it. Okay. That’s very, very helpful. I’m gonna—’cause there’s so much I wanna cover. And I think you’ve really summed up nicely. But one thing just to finish on this aspect of that common mistake being that the upper anteriors are retroclined, really what you’re trying to say is we need to be looking at other modalities, other movements. So I’m thinking you’re saying extraction, if it’s suitable for the face, or distalisation. Are you thinking like that rather than the easier thing for the aligners, which is the retrocline. Am I going about it the right way? [Jesper] Depends on the patient. [Jaz] Of course. [Jesper] Rule of thumb: if you’re a GP, don’t ever touch extraction cases. Rule of thumb. Why? Because it is extremely challenging to move teeth parallel. So you will most—especially with aligners—I mean, I talk with a very respected orthodontist once and I asked him, well, what do you think about GPs treating extraction cases where they extract, you know, two premolars in the maxilla? And he said, well, I don’t know how to answer this. Let me just explain to you: half of my orthodontist colleagues, they are afraid of extraction cases. And I asked them why. Because it’s so hard to control the root movement. Now, I don’t know about you— [Jaz] With aligners. We’re specifically talking about aligners here, right? [Jesper] With all kinds of orthodontic appliances. [Jaz] Thank you. [Jesper] So now, I don’t know about you, but if half the orthodontists are afraid of controlling the root movements in extraction cases, as a GP, I would be terrified. And I am a GP. So I usually say, yeah, sometimes you will have so much crowding and so little space in the mandible, so there’s an incisor that is almost popped out by itself. In those cases, yes. Then you can do an extraction case. But when we’re talking about premolars that are going to be extracted, or if you want to close the space in the posterior part by translating a tooth into that open space, don’t. It’s just the easiest way to end up in a disaster because the only thing you’ll see is just teeth that tip into that space, and you’ll have a really hard time controlling the root movements, getting them corrected again. [Jaz] Well, thank you for offering that guideline. I think that’s very sage advice for those GPs doing aligners, to stay in your lane and just be… the best thing about being a GP, Jesper, is you get to cherry pick, right? There’s so many bad things about being a GP. Like you literally have to be kinda like a micro-specialist in everything in a way. And so sometimes it’s good to be like, you know what, I’ll keep this and I’ll send this out. And being selective and case selection is the crux of everything. So I’m really glad you mentioned that. I mean, we talked and touched already on so much occlusion. The next question I’m gonna ask you then is, like you said, a common error is the bite and how the bite appears on the ClinCheck or whichever software a dentist is using. Now, related to bite, vast majority of orthodontic cases are treated in the patient’s existing habitual occlusion, their maximum intercuspal position. Early on in my aligner journey, I had a patient who had an anterior crossbite. And because of that anterior crossbite, their jaw deviated. It was a displaced—the lower jaw displaced. And then I learned from that, that actually for that instance, perhaps I should not have used an MIP scan. I should have used more like centric relation or first point of contact scan before the displacement of the jaw happens. So that was like always in my mind. Sometimes we can and should be using an alternative TMJ position or a bite reference other than MIP. Firstly, what do you think about that kind of scenario and are there any other scenarios which you would suggest that we should not be using the patient’s habitual occlusion for their bite scan for planning orthodontics? [Jesper] Well, I mentioned that I was trained at the Pankey Institute, and when you start out right after—I mean, I spent 400 hours over there. Initially, I thought I was a little bit brainwashed by that because I thought every single patient should be in centric relation. Now, after having put more than 600 patients on the bite appliance first before I did anything, I started to see some patterns. And so today, I would say it’s not all patients that I would get into centric relation before I start treating the teeth. But when we talk about aligner therapy and orthodontic treatment, I think it’s beneficial if you can see the signs for those patients where you would say, hmm, something in the occlusion here could be a little bit risky. So let’s say there are wear facets on the molars. That will always trigger a red flag in my head. Let’s say there are crossbites or bite positions that kind of lock in the teeth. We talked about class III patients before, and I said if it’s a real skeletal-deviation class III patient, it’s a crocodile. But sometimes patients are not real class III skeletal deviation patients. They’re simply being forced into a class III due to the occlusion. That’s where the teeth fit together. So once you put aligners between the teeth and plastic covers the surfaces, suddenly the patients are able to move the jaws more freely and then they start to seat into centric. That may be okay. Usually it is okay. The challenge is consequences. So when you’re a GP and you suddenly see a patient moving to centric relation and you find out, whoa, on a horizontal level there’s a four- to six-millimeter difference between the initial starting point and where we are now, and maybe we create an eight-millimeter open bite in the anterior as well because they simply seat that much. And I mean, we have seen it. So is this a disaster? Well, it depends. If you have informed the patient well enough initially and said, well, you might have a lower jaw that moves into a different position when we start out, and if this new position is really, really off compared to where you are right now, you might end up needing maxillofacial surgery, then the patient’s prepared. But if they’re not prepared and you suddenly have to tell them, you know, I think we might need maxillofacial surgery… I can come up with a lot of patients in my head that would say, hey doctor, that was not part of my plan. And they will be really disappointed. And at that point there’s no turning back, so you can’t reverse. So I think if you are unsure, then you are sure. Then you should use some kind of deprogramming device or figure out where is centric relation on this patient. If there isn’t that much of a difference between maximum intercuspation and centric— [Jesper] Relation, I don’t care. Because once you start moving the teeth, I don’t care if you just move from premolar to premolar or all the teeth. Orthodontics is orthodontics, so you will affect all the teeth during the treatment. The question’s just how much. And sometimes it’s just by putting plastic between the teeth that you will see a change, not in the tooth position, but in the mandibular position. And I just think it’s nicer to know a little bit where this is going before you start. And the more you see of this—I mean, as I mentioned, after 600 bite appliances in the mouths of my patients, I started to see patterns. And sometimes in the end, after 20 years of practicing, I started to say, let’s just start, see where this ends. But I would always inform the patients: if it goes totally out of control, we might end up needing surgery, and there’s no way to avoid it if that happens. And if the patients were okay with that, we’d just start out. Because I mean, is it bad? No. I just start the orthodontic treatment and I set the teeth as they should be in the right framework. Sometimes the upper and the lower jaw don’t fit together. Well, send them to the surgeon and they will move either the upper or the lower jaw into the right position, and then we have it. No harm is done because we have done the initial work that the orthodontist would do. But I will say when I had these surgical patients—let’s say we just started out with aligners and we figured, I can’t control this enough. I need a surgeon to look at this—then I would send them off to an orthodontist, and the orthodontist and the surgeon would take over. Because then—I mean, surgical patients and kids—that’s the second group of patients besides the extraction cases that I would not treat as a GP. ‘Cause we simply don’t know enough about how to affect growth on kids. And when it comes to surgery, there’s so much that is… so much knowledge that we need to know and the collaboration with the surgeons that we’re not trained to handle. So I think that should be handled by the orthodontists as well. [Jaz] I think collaborative cases like that are definitely specialist in nature, and I think that’s a really good point. I think the point there was informed consent. The mistake is you don’t warn the patient or you do not do the correct screening. So again, I always encourage my guests—so Jesper, you included—that we may disagree, and that’s okay. That’s the beauty of dentistry. So something that I look for is: if the patient has a stable and repeatable maximum intercuspal position, things lock very well, and there’s a minimal slide—like I use my leaf gauge and the CR-CP is like a small number of leaves and the jaw hardly moves a little bit—then there’s no point of uncoupling them, removing that nice posterior coupling that they have just to chase this elusive joint position. Then you have to do so many more teeth. But when we have a breakdown in the system, which you kind of said, if there’s wear as one aspect, or we think that, okay, this patient’s occlusion is not really working for them, then we have an opportunity to do full-mouth rehabilitation in enamel. Because that’s what orthodontics is. And so that’s a point to consider. So I would encourage our GP colleagues to look at the case, look at the patient in front of you, and decide: is this a stable, repeatable occlusion that you would like to use as a baseline, or is there something wrong? Then consider referring out or considering—if you’re more advanced in occlusion studies—using an alternative position, not the patient’s own bite as a reference. So anything you wanna add to that or disagree with in that monologue I just said there? [Jesper] No, I think there’s one thing I’d like the listeners to consider. I see a lot of fighting between orthodontists and GPs, and I think it should be a collaboration instead. There’s a lot of orthodontists that are afraid of GPs taking over more and more aligner treatments, and they see a huge increase in the amount of cases that go wrong. Well, there’s a huge increase of patients being treated, so there will be more patients, just statistically, that will get into problems. Now, if the orthodontist is smart—in my opinion, that’s my opinion—they reach out to all their referring doctors and they tell them, look, come in. I will teach you which cases you can start with and which you should refer. Let’s start there. Start your aligner treatments. Start out, try stuff. I will be there to help you if you run into problems. So whenever you see a challenge, whenever there’s a problem, send the patient over to me and I’ll take over. But I will be there to help you if anything goes wrong. Now, the reason this is really, really a great business advice for the orthodontists is because once you teach the GPs around you to look for deviations from the normal, which would be the indication for orthodontics, the doctors start to diagnose and see a lot more patients needing orthodontics and prescribe it to the patients, or at least propose it to the patients. Which would initially not do much more than just increase the amount of aligner treatments. But over time, I tell you, all the orthodontists doing this, they are drowning in work. So I mean, they will literally be overflown by patients being referred by all the doctors, because suddenly all the other doctors around them start to diagnose orthodontically. They see the patients which they haven’t seen before. So I think this is—from a business perspective—a really, really great thing for the orthodontists to have a collaboration with this. And it’ll also help the GPs to feel more secure when they start treating their patients. And in the end, that will lead to more patients getting the right treatment they deserve. And I think that is the core. That is what’s so important for us to remember. That’s what we’re here for. I mean, yes, it’s nice to make money. We have to live. It’s nice with a great business, but what all dentists I know of are really striving for is to treat their patients to the best of their ability. And this helps them to do that. [Jaz] Ultimate benefactor of this collaborative approach is the patient. And I love that you said that. I think I want all orthodontists to listen to that soundbite and take it on board and be willing to help. Most of them I know are lovely orthodontists and they’re helping to teach their GPs and help them and in return they get lots of referrals. And I think that’s the best way to go. Let’s talk a little bit about occlusal goals we look for at the end of orthodontics. This is an interesting topic. I’m gonna start by saying that just two days ago I got a DM from one of the Protruserati, his name is Keith Curry—shout out to him on Instagram—and he just sent me a little message: “Jaz, do you sometimes find that when you’re doing alignment as a GP that it’s conflicting the orthodontic, the occlusal goal you’re trying to get?” And I knew what I was getting to. It’s that scenario whereby you have the kind of class II division 2, right? But they have anterior guidance. Now you align everything, okay, and now you completely lost anterior guidance. And so the way I told him is that, you know what, yes, this is happening all the time. Are we potentially at war between an aesthetic smile and a functional occlusion? And sometimes there’s a compromise. Sometimes you can have both. But that—to achieve both—needs either a specialist set of eyes or lots of auxiliary techniques or a lot more time than what GPs usually give for their cases. So first let’s touch on that. Do you also agree that sometimes there is a war between what will be aesthetic and what will be a nice functional occlusion? And then we’ll actually talk about, okay, what are some of the guidelines that we look for at the end of completing an aligner case? [Jesper] Great question and great observation. I would say I don’t think there’s a conflict because what I’ve learned is form follows function. So if you get the function right, aesthetics will always be great. Almost always. I mean, we have those crazy-shaped faces sometimes, but… so form follows function. The challenge here is that in adult patients, we cannot manipulate growth. So a skeletal deviation is a skeletal deviation, which means if we have a class II patient, it’s most likely that that patient has a skeletal deviation. I rarely see a dental deviation. It happens, but it’s really, really rare. So that means that in principle, all our class II and chronic class III patients are surgical patients. However, does that mean that we should treat all our class II and class III patients surgically? No, I don’t think so. But we have to consider that they are all compromise cases. So we need to figure a compromise. So initially, when I started out with my occlusal knowledge, I have to admit, I didn’t do the orthodontic treatment planning. I did it with Heller, and she would give me feedback and tell me, I think this is doable and this is probably a little bit challenging. If we do this instead, we can keep the teeth within the bony frame. We can keep them in a good occlusion. Then I would say, well, you have a flat curve of Spee. I’d like to have a little bit of curve. It’s called a curve of Spee and not the orthodontic flat curve of Spee. And then we would have a discussion back and forth about that. Then initially I would always want anterior coupling where the anterior teeth would touch each other. I have actually changed that concept in my mind and accepted the orthodontic way of thinking because most orthodontists will leave a little space in the anterior. So when you end the orthodontic treatment, you almost always have a little bit of space between the anterior teeth so they don’t touch each other. Why? Because no matter what, no matter how you retain the patient after treatment, there will still be some sort of relapse. And we don’t know where it’ll come or how, but it will come. Because the teeth will always be positioned in a balance between the push from the tongue and from the cheeks and the muscles surrounding the teeth. And that’s a dynamic that changes over the years. So I don’t see retention as a one- or two-year thing. It’s a lifelong thing. And the surrounding tissues will change the pressure and thereby the balance between the tongue and the cheeks and where the teeth would naturally settle into position. Now, that said, as I mentioned initially, if we fight the muscles, we’ll lose. So let’s say we have an anterior open bite. That will always create a tongue habit where the patient positions the tongue in the anterior teeth when they swallow because if they don’t, food and drink will just be splashed out between the teeth. They can’t swallow. It will just be pushed out of the mouth. [Jaz] So is that not like a secondary thing? Like that tongue habit is secondary to the AOB? So in those cases, if you correct the anterior open bite, theoretically should that tongue posture not self-correct? [Jesper] Well, we would like to think so, but it’s not always the case. And there’s several reasons to it. Because why are the teeth in the position? Is it because of the tongue or because of the tooth position? Now, spacing cases is one of those cases where you can really illustrate it really well. It looks really easy to treat these patients. If we take away all the soft tissue considerations on the profile photo, I mean, you can just retract the teeth and you close all the spaces—super easy. Tipping movements. It’s super easy orthodontically to move quickly. Very easy as well. However, you restrict the tongue and now we have a retention problem. So there are three things that can happen. You can bond a retainer on the lingual side or the palatal side of the teeth, upper, lower—just bond everything together—and after three months, you will have a diastema distal to the bonded retainer because the tongue simply pushes all the teeth in an anterior direction. [Jaz] I’ve also seen—and you’ve probably seen this as well—the patient’s tongue being so strong in these exact scenarios where the multiple spacing has been closed, which probably should have been a restorative plan rather than orthodontic plan, and the retainer wire snaps in half. [Jesper] Yes, from the tongue. [Jaz] That always fascinated me. [Jesper] Well, you’ll see debonding all the time, even though you sandblast and you follow all the bonding protocol. And debonding, breaking wires, diastemas in places where you think, how is that even possible? Or—and this is the worst part—or you induce sleep apnea on these patients because you simply restrict the space for the tongue. So they start snoring, and then they have a total different set of health issues afterwards. So spacing—I mean, this just illustrates the power of the tongue and why we should always be careful with spacing cases. I mean, spacing cases, in my opinion, are always to be considered ortho-restorative cases. Or you can consider, do you want to leave some space distal to the canines? Because there you can create an optical illusion with composites. Or do you want to distribute space equally between the teeth and place veneers or crowns or whatever. And this is one of those cases where I’d say aligners are just fabulous compared to fixed appliances. Because if you go to an orthodontist only using fixed appliances and you tell that orthodontist, please redistribute space in the anterior part of the maxilla and I want exactly 1.2 millimeters between every single tooth in the anterior segment, six years later he’s still not reached that goal because it just moves back and forth. Put aligners on: three months later, you have exactly—and I mean exactly—1.2 millimeters of space between each and every single tooth. When it comes to intrusion and extrusion, I would probably consider using fixed appliances rather than aligners if it’s more than three millimeters. So every orthodontic system—and aligners are just an orthodontic system—each system has its pros and cons, and we just have to consider which system is right for this patient that I have in my chair. But back to the tongue issue. What should we do? I mean, yes, there are two different schools. So if you have, let’s say, a tongue habit that needs to be treated, there are those that say we need to get rid of the tongue habit before we start to correct the teeth. And then there are those that say that doesn’t really work because there’s no room for the tongue. So we need to create room for the tongue first and then train the patient to stop the habit. Both schools and both philosophies are being followed out there. I have my preferred philosophy, but I will let the listener start to think about what they believe and follow their philosophy. Because there is nothing here that is right or wrong. And that is— [Jaz] I think the right answer, Jesper, is probably speak to that local orthodontist who’s gonna be helping you out and whatever they recommend—their religion—follow that one. Because then at least you have something to defend yourself. Like okay, I followed the way you said. Let’s fix it together now. [Jesper] That’s a great one. Yeah, exactly. [Jaz] Okay, well just touching up on the occlusion then, sometimes we do get left with like suboptimal occlusions. But to be able to define a suboptimal occlusion… let’s wrap this occlusion element up. When we are completing an orthodontic case—let’s talk aligners specifically—when the aligners come off and the fixed retainers come on, for example, and the patient’s now in retention, what are some of the occlusal checkpoints or guidelines that you advise checking for to make sure that, okay, now we have a reasonably okay occlusion and let things settle from here? For example, it would be, for me, a failure if the patient finishes their aligners and they’re only holding articulating paper on one side and not the other side. That’s for me a failure. Or if they’ve got a posterior open bite bilaterally. Okay, then we need to go refinement. We need to get things sorted. But then where do you draw the line? How extreme do you need to be? Do you need every single tooth in shim-stock foil contact? Because then we are getting really beyond that. We have to give the adaptation some wiggle room to happen. So I would love to know from your learning at Pankey, from your experience, what would you recommend is a good way for a GP to follow about, okay, it may not be perfect and you’ll probably never get perfect. And one of the orthodontists that taught me said he’s never, ever done a case that’s finished with a perfect occlusion ever. And he said that to me. [Jesper] So—and that’s exactly the point with orthodontics. I learned that imagine going to a football stadium. The orthodontist will be able to find the football stadium. If it’s a reasonable orthodontist, he’ll be able to find the section you’re going to sit in. And if he’s really, really, really good, he will be able to find the row that you’re going to sit in. But the exact spot where you are going to sit, he will never, ever be able to find that with orthodontics. And this is where settling comes in and a little bit of enamel adjustments. [Jaz] I’m so glad you said that. I’m so glad you mentioned enamel adjustment. That’s a very dirty word, but I agree with that. And here’s what I teach on my occlusion courses: what we do with aligners essentially is we’re tampering with the lock. Let’s say the upper jaw is the lock. It’s the still one. We’re tampering with the key, which is the lower jaw—the one that moves—we tamper with the key and the lock, and we expect them both to fit together at the end without having to shave the key and to modify the lock. So for years I was doing aligners without enamel adjustment ’cause my eyes were not open. My mind was not open to this. And as I learned, and now I use digital measuring of occlusion stuff and I seldom can finish a case to get a decent—for my criteria, which is higher than it used to be, and my own stat—is part of my own growth that’s happened over time is that I just think it’s an important skill that GPs are not taught and they should be. It’s all about finishing that case. And I think, I agree with you that some adjustment goes a long way. We’re not massacring enamel. It’s little tweaks to get that. [Jesper] Exactly. I like the sound there because sometimes you hear that “ahh,” it doesn’t really sound right, but “tsst,” that’s better. [Jaz] That’s the one. You know, it reminds me of that lecture you did in Copenhagen. You did this cool thing—which I’ve never seen anyone do before. You sat with one leg over the other and you said, okay guys, bite together. Everyone bit together. And then you swapped the legs so the other leg was over the other and bite together. And then you said, okay, whose occlusion felt different? And about a third of the audience put their hand up, I think. Tell us about that for a second. [Jesper] Well, just promise me we go back to the final part because there are some things we should consider. [Jaz] Let’s save this as a secret thing at the end for incentive for everyone to listen to the end—how the leg position changes your occlusion. Let’s talk about the more important thing. I digressed. [Jesper] Let’s talk about the occlusal goals because I think it’s important. I mean, if you do enamel adjustments in the end—so when we finish the treatment, when we come to the last aligner in the treatment plan—I think we should start by breaking things down to the simplest way possible. Start by asking the patient: are you satisfied with the way the teeth look? Yes or no? If she’s satisfied, great. How do you feel about the occlusion? “Well, it fits okay.” Great. Now the patient is happy. There’s nothing she wants to—or he wants to—change. Then you look at the occlusion. Now, it is important to remember that what we see on the computer screen, on the aligner planning tools, will never, ever correspond 100% to what we see in the mouth of the patient. And there are several reasons for that. But one of the things that we have found to be really interesting is that if you take that last step and you say, okay, the occlusion doesn’t fit exactly as on the screen, but it’s kind of there… if you use that last step and you don’t do a re-scan for a retainer, but you use the last step of the aligner treatment as your reference for your aligner retainer… We sometimes see that over six months, if the patient wears that aligner 22 hours a day for another three to six months, the teeth will settle more and more into the aligner and create an occlusion that looks more and more like what you see on the screen. Which to me just tells me that the biology doesn’t necessarily follow the plan everywhere in the tempo that we set throughout the aligner plan. But over time, at the last step, if it’s just minor adjustments, the teeth will actually move into that position if we use the last stage as a reference for the retainer. Now, if we do a scan at that point and use that as a reference for creating an aligner retainer, then we just keep the teeth in that position. Now, if the teeth are a little bit more off— [Jaz] I’m just gonna recap that, Jesper, ’cause I understood what you said there, but I want you to just make sure I fully understood it. When we request, for example, Align, the Vivera retainer, it gives you an option: “I will submit a new scan” or “use the last step.” And actually I seldom use that, but now I realize you’re right. It makes sense. But then on the one hand, if the occlusion is—if the aesthetics are good and the patient’s occlusion feels good, what is your own judgment to decide whether we’re still going to allow for some more settling and occlusal changes to happen over a year using the Vivera retainers based on the ClinCheck last-aligner profile, rather than, okay, let’s just retain to this position? What is making you do the extra work, extra monitoring? [Jesper] To me, it’s not extra monitoring. It’s just basic. I mean, it’s just part of my protocol. I follow the patients. And honestly, to me, it’s just time-saving to just use the last step in the aligner. Because I mean, if the plan is right and if the teeth have been tracking well, they should be in that position. Why do I then need to re-scan for Vivera retainers or for other kinds of retainers? Now, if the occlusion is a little bit more off—and in a minute you’ll probably ask me when do I see which is which, and I can’t really tell you; it’s about experience—but that’s the beauty of this. If I see there’s a little bit more deviation and I like some teeth, the occlusion isn’t really good on one side compared to the other side, I would rather have a bonded retainer from first premolar to first premolar in the mandible, combined with a Hawley or Begg or something like that retainer for the upper. And you can order them with an acrylic plate covering some of the anterior teeth so they keep that position, but that allows the teeth to settle. And over three months you should see some kind of improvement. If you don’t see enough improvement and let’s say you still have a tendency for a kind of an open bite on one side, you can always add some cross elastics, put some buttons on the upper, on the lower, instruct the patient to use these, and then in three months you will have the occlusion you want. Now, once that is established—you have that kind of occlusion—you need to keep the teeth there for at least six months before you do some kind of equilibration or enamel adjustment. Because if you do the enamel adjustment right after you have reached your final destination for the teeth, the teeth will still settle and move. So you do the equilibration, two weeks later everything looks off again. You do the equilibration, two weeks later things have changed again. So I prefer to wait six months before I do the final equilibration. Now, in this equation what we’ve been talking about here, it goes from very simple to more and more complex. And then we have to consider, well, did I expand the mandible posterior segment? If so, I can’t just use a bonded retainer on the lower and I need to add something to keep the teeth out there in combination with whatever I want in the upper. Do I want to keep the Begg retainer or the Hawley, or do I want to change to something differently? So these kinds of considerations have to be there from the beginning of the treatment because, I mean, it costs additional money to order a Begg retainer compared to just an aligner. [Jaz] A Begg retainer is the same as Hawley? [Jesper] Well, no. It has a little different design. [Jaz] Oh, a Begg as in B-E-G-G? [Jesper] Yes. [Jaz] Yeah, got it. Got it. Okay. [Jesper] And then in Denmark we use the Jensen retainer, which is a Danish invention, which goes from canine to canine or from first premolar to first premolar but with a different type of wire which keeps the teeth more in place compared to a round wire. So there are different variations. The most important part here is it allows the posterior teeth to settle so they can move, which they can’t in an aligner to the same degree at least. Now, this is all really nice in teeth that only need to be moved into the right position, but most of our patients are adult patients, or they should at least be adult patients. Most of my patients were more than 30 years old. So if you have a patient with anterior crowding and you move the teeth into the right position where the teeth should be, the teeth are in the right position, but they still look ugly because they have been worn anteriorly by the position they were in when they were crooked. So when we position them, we still need to do some restorative work. Then what? We still need to retain those teeth. The patient wants to be finished now as fast as possible, so we can’t wait the six months to make the final touches. So we have to figure out: what do we do? And then we have to think of some kind of retention strategy to keep the teeth in place during that restorative procedure. And I mean, at the end of an aligner treatment or any orthodontic treatment, two days is enough to have relapse in some patients. Some patients it’s not a problem. The teeth are just there to stay in the same position for three months, and then they start to move a little bit around. But other patients—I mean, you just have to look away and then go back to the teeth and they’re in a different position. You can’t know what kind of patient you have in your chair right now. So you have to consider the way you plan your restorative procedure in regards to how you retain the teeth during that phase. So if you want to do anterior composites or veneers, do it all at once. Put in a bonded retainer, scan, and get your aligner retainer as fast as possible. Or use a Begg or a Hawley or something like that that’s a little bit more flexible. If you want to do crowns, then we have a whole different challenge and then we have to consider how do we then retain the teeth. [Jaz] Okay. Well I think that was lovely. I think that gives us some thoughts and ideas of planning sequence of retention, which is the ultimate thing to consider when it comes to occlusion. Okay, yeah, you get the occlusion, but how do you retain it? But in many cases, as the patient’s wearing aligners, the occlusion is embedding in and is fine. And you take off the aligners, the patient’s happy with how it looks. They bite together. It feels good. You are happy that yes, both sides of the mouth are biting together. Now, it might not be that every single contact is shim-hold, but you got, let’s say, within 20 microns, 40 microns, okay? Then some bedding happens. In that kind of scenario, would you be happy to say, okay, I’m gonna scan your teeth as they are because I’m happy with the occlusion, the occlusal goals are good, and they’re near enough the ClinCheck, and go for the retainers to that position? Or is your default preference as a clinician to go for the Vivera or equivalent based on the last aligner, on the ClinCheck projection? [Jesper] I would still go for the last aligner because I think the planning I’ve done is probably a little bit more precise than what I see clinically. However, I still expect that I will have to do a little bit of enamel reshaping at the end after six months, but that’s okay. I mean, the changes are so small, so you can still use the last aligner or the Vivera retainer that you already have ordered. So it’s not that much of a problem. [Jaz] Which goes back to your previous point: if it’s a big deviation, then you’ve gotta look at the alternative ways, whether you’re gonna go for refinement or you’re gonna allow some occlusal settling with a Hawley and a lower fixed-retainer combination, or the elastics like you said. Okay. Just so we’re coming to the end of the podcast—and I really enjoyed our time—I would like to delve deep into just a final thing, which is a little checklist, a helpful checklist for case assessment that you have for GDPs. [Jesper] Yeah, thank you. First of all, one of the big challenges in a GP practice is being able to take a full series of clinical photos in two minutes without assistance. I think most dentists struggle with that, but that is a foundational prerequisite to any aligner treatment. Once you have the photos, I would sit down with the photos and I would consider six different steps. One: is this a patient that I could treat restoratively only? Because that would be the simplest for me to do. Next, moving up in complexity: would be, do I need periodontal crown lengthening? Or next step would be: do I need to change the vertical dimension, or is there something about centric relation that I should consider? Moving up a little bit on the complexity: are there missing teeth? Do I need to replace teeth with implants? Next step would be orthodontics. So this is step five. The next most complex case we can treat is actually an aligner case—orthodontics in general. And the last part would be: are the teeth actually in the right position in the face of the patient, or do I need surgery to correct the jaw position? So these six steps, I think they’re helpful to follow to just think, how can I break this case down into more easy, digestible bits and pieces to figure out what kind of patient I have in front of me? Now, if you consider it to be an orthodontic case or ortho-restorative case, here comes the challenge: case selection. How do you figure out is this an easy, moderate, complex, or referral case? And here’s the trick: do 500 to 1000 treatment plans or treatments with clear aligners. And then you know. But until then, you really don’t. This is where you should rely on someone you can trust who can help you do the initial case selection. Because you can have two identical patients—one is easy and one is super complex—but they look the same. So it’s really nice if you have done less than 500 cases to have someone who can help you with the case selection. And I don’t say this to sell anything, because we don’t charge for that. Because it’s so essential that we don’t do something that is wrong or gives us a lot of challenges and headaches in the practice. I mean, the practice runs really fast and lean-oriented, so we need to make things digestible, easy to work with. And I think that’s really important. [Jaz] It goes full circle to what we said before about having that referral network, staying in your lane, knowing when to refer out, cherry-picking—it all goes back full circle with that. And not even orthodontics, but restorative dentistry—case selection is just imperative in everything we do. [Jesper] Yes. And there is—we always get the question when we do courses and we do consulting—can’t you just show me a couple of cases that are easy to start with? And it works with implants, kind of. But with orthodontics where we move—I mean, we affect all the teeth—it’s just not possible. I know the aligner companies want to show you some where you say, you can only just do these kinds of cases and they are really easy. The fact is they’re not. But they want to sell their aligners. [Jaz] I get it. They are until they’re not. It’s like that famous thing, right? Everyone’s got a plan until they get punched in the face. So yeah, it can seemingly be easy, but then a complication happens and it’s really about understanding what complications to expect, screening for them, and how you handle that. But thanks so much. Tell us—yeah, go on, sorry. [Jesper] There are three things I’d like to end on here. So, first of all, we’ve been talking together for about an hour about a topic that, if you want to take postgraduate education, it takes three years to become an orthodontist. And there is a reason it takes three to four years. However, I want to encourage the listener to think about this: Mercedes has never, ever excused last year’s model. Meaning that they always strive for perfection. So if we go into the practice and we do the very best we can every single day, there is no way we can go back and excuse what we

Welcome to our annual Black Friday/Cyber Monday Gift Ideas, Deals, And Reviews episode!At ThisWeekInGeek this year we have received a good variety of items for consideration in our annual Holiday Gift Guide and with that in mind we wanted to get some of our impressions/quickie reviews/early suggestions out! So for all of our friends south of the border and for all our friends here and abraod that might want some help deciding on what to get during the upcoming crazy shopping rush we hope this helps!Happy Thanksgiving to our American friends and happy gift hunting to everyone else! We will have our full Holiday Gift Guide our in a couple weeks so keep an eye out!Show Links:- https://www.tp-link.com/ca/home-networking/cloud-camera/tapo-c560ws/#overview- https://www.turtlebeach.com/products/racer-wireless-racing-wheel?Title=Default+Title- https://www.turtlebeach.com/products/riffmaster-wireless-guitar-controller- https://www.bequiet.com/en/watercooler/6708- https://www.bequiet.com/en/case/6693- https://store.steampowered.com/app/1129260/Baseless/- https://store.steampowered.com/app/1619520/Cross_Blitz/- https://hitstergame.com/en-ca/- https://aboutus.kidtoy.ca/where-to-buy- https://www.kidtoy.ca/fiche-produit.asp?isdet=0&item=201FK006- https://www.clubjouet.com/en/game-ready-set-spaghetti-bilingual-version-202086- https://insighteditions.com/products/the-making-of-quentin-tarantino-s-once-upon-a-time-in-hollywood- https://www.nintendo.com/en-ca/store/products/hyrule-warriors-age-of-imprisonment-switch-2/- https://www.bandainamcoent.com/deals- https://marvelous-usa.com/store/- https://www.razer.com/campaigns/cyber-weekendYour Geekmaster:Alex "The Producer" - https://bsky.app/profile/dethphasetwig.bsky.socialFeedback for the show?:Email: feedback@thisweekingeek.netTwitter: https://twitter.com/thisweekingeekBluesky: https://bsky.app/profile/thisweekingeek.bsky.socialYouTube: https://www.youtube.com/channel/UCc1BfUrFWqEYha8IYiluMyAiTunes: https://podcasts.apple.com/us/podcast/this-week-in-geek/id215643675Spotify: spotify:show:0BHP4gkzubuCsJBhU3oNWXCastbox: https://castbox.fm/channel/id2162049Website: https://www.thisweekingeek.netNovember 24, 2025

Welcome back to Wild Hollow. Highperion Day is the biggest event of the year, and it is fast approaching. With the outcome of the election deciding the fate of all Hollownians, everyone is eagerly anticipating the results. Kelly Fluff scrabbles to retain leadership for the Animal Union, whilst Obsidian Vandersplat of the PDP is fast becoming the frontrunner. Arthur J. Hoot, cartoonist at the Hollow Herald, dreams of becoming a renowned journalist, but soon finds himself way out of his depth.And on a secluded rock, some way out to sea, Fandango Boursin arrives on the doorstep of Artemis Gray's lighthouse, with a request...An award-winning original series by Shouting Is Funny, 'The Chronicles of Wild Hollow: Highperion Day' was created by Harvey Badger and Christian Powlesland, with original music and songs written by the company. You can follow us on Instagram, Twitter and Facebook, and support us further via our Patreon, by searching Shouting Is Funny.⁠Official Transcript⁠⁠⁠Website⁠⁠ | ⁠⁠Patreon⁠⁠ | ⁠⁠Merch

@nigeriasbest and @phoenix_agenda were joined by @womivThey discussed:PDP expulsion of Wike, Fayose and others for anti-party activitiesISWAP ambushed military convoyWike faces off with military officer over land disputeMOWAA launch shelved due to Edo controversy

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Welcome to the episode: we've got Jordan Gordon back on the mic — the guy leading email, retention and CRO at Pilot House, with 25 years in ecommerce under his belt.Role‑Based Hook (for DTC growth/marketing audience):For DTC founders & growth marketers scaling from $5M–100M in revenue, this is your CRO check‑list for Q4.Here's what we dig into:Why your headline conversion rate is a shaky metric — and why “direct conversion” gives you better signal.The one page type (your top product page) you can fix in time for Black Friday to move the needle.How to push “bundling and recommendations” tools to unlock +8–30% lift in AOV with zero extra ad spend.The eight choke‑points across homepage → category → PDP → cart/checkout you must optimize right now.Real copy & button tips: How a tiny phrase (“Feel organic again”) can flip the homepage from meh to go‑time.Who this is for: DTC brand leads, ecommerce CRO/optimization folks, retention & growth marketers who already run advertising and now need to tighten the funnel.What to steal:Run quick benchmark: Are you hitting 5‑7% Add‑to‑Cart, ~2% conversion, ~1.25% direct conversion in Shopify?Pick your top 3‑5 PDPs and make them ultra‑fast (under 3s load) using a tool/tech stack like Niche.Install a bundling/recommendation engine (like Rebuy) across the site and measure +8% lift in AOV by pushing “people like you bought this + add it” flows.Timestamps00:00 Highest Leverage CRO Insights for Q402:10 Benchmarking Add-to-Cart and Conversion Rates04:45 Why Direct Conversion Is a Better Signal07:00 Speeding Up PDPs with Niche for Instant Wins10:05 Boosting AOV with Rebuy Bundling13:00 The 8 Critical Website Choke Points15:45 Optimizing Copy Around Key Conversion Areas18:20 Homepage Strategy for High-Volume Traffic21:40 What Big Brands Get Right on Their Homepages24:30 Final Q4 CRO Checklist and Fast WinsHashtags#dtcpodcast #q4ecommerce #cro #conversionrateoptimization #ecommercetips #shopifygrowth #blackfridayprep #aov #d2cbrands #onlinescaling Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF559Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Beginning 20th November 2025.Welcome back to Wild Hollow. Highperion Day is the biggest event of the year, and it is fast approaching. With the outcome of the election deciding the fate of all Hollownians, everyone is eagerly anticipating the results. Kelly Fluff scrabbles to retain leadership for the Animal Union, whilst Obsidian Vandersplat of the PDP is fast becoming the frontrunner. Arthur J. Hoot, cartoonist at the Hollow Herald, dreams of becoming a renowned journalist, but soon finds himself way out of his depth.And on a secluded rock, some way out to sea, Fandango Boursin arrives on the doorstep of Artemis Gray's lighthouse, with a request...An award-winning original series by Shouting Is Funny, 'The Chronicles of Wild Hollow: Highperion Day' was created by Harvey Badger and Christian Powlesland, with original music and songs written by the company. You can follow us on Instagram, Twitter and Facebook, and support us further via our Patreon, by searching Shouting Is Funny.Website | Patreon | Merch

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Most organizations say they value professional development. They talk about it in meetings. They put it in their values statements. They mention it in performance reviews.But when you look closer, There's no actual strategy.No clear development plans. No accountability. No systematic way to build the next generation of leaders.Just good intentions. And good intentions don't develop people.Here's what I see: Organizations that have real development strategies, with teeth, with accountability, with implementation, get dramatically different results:✅ Higher engagement (people feel invested in)✅ Greater satisfaction (people see a future)✅ Stronger contribution (people perform at higher levels)✅ More confidence (people know they're growing)But it requires more than just annual reviews and "professional development conversations."It requires a system...A Personal Development Plan (PDP) that's not just HR paperwork, but an actual strategic tool.In this week's newsletter and podcast, I'm breaking down:

Nick from Aiometrix explains how agentic AI can automate busywork and boost results for Amazon brands. He began in a California garage with retail arbitrage, then expanded into wholesale and manufacturing during the COVID surge. Today, his team builds AI agents that connect to WMS and ad APIs to make real-time decisions on bids, budgets, and inventory so operators can focus on strategy. Scott and Nick cover Amazon's AI roadmap for sellers and shoppers, why large companies move slowly, then fast, and how to use copilots without losing human judgment. The conversation also touches on advances in image generation, including Google's Nano Banana update, and what these developments could mean for PDP creative.   Episode Notes: 00:15 - Nick Bahr Introduction 01:35 - Nick's Personal Background and Journey 03:04 - The Shift During Covid and Evolution in E-Commerce 05:15 - Amazon's Announcements and AI Adoption 07:24 - The Changing Landscape of AI in E-Commerce 09:20 - The Role and Potential of AI Agents 11:30 - Enhancing Workflow and Decision-Making with AI 13:40 - Specific Use Cases and Technology Developments 16:32 - The Complexity and Regionality in AI Applications 17:45 - Aiometrix: A ChatGPT for Amazon Sellers 18:45 - Education and Mastery in AI Interaction 20:10 - AI for Image Generation 22:15 - Aiometrix Special offer: FREEAGENTS30   Related Post: Top 10 Amazon Quotes From the Operators Podcast   How to Reach Nick: LinkedIn: linkedin.com/in/nick-bahr-47346b9a/ Website: https://aiometrix.com/   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

My trilogy on the PDP-11 concludes with a look at the far flung places this computer can take us. In this episode we look at some issues with claims of the PDP-11's linage, smuggling, Hungarian-made microcode, and much more. Along the way we answer the question: if the PDP-11 was such a good design then where was it during the home computing boom of the 80s?