Podcasts about shoppable

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

In this episode, I want to break down everything you need to know about Pinterest's powerful product tagging feature that can transform your pins into direct shopping opportunities. – Product tagging!Learn why and how both product sellers and affiliate marketers can leverage this tool to boost sales. We'll cover the technical how-to's, best practices for seamless user experience, and share key statistics showing why Pinterest users are 2x more likely to be ready to shop compared to other platforms. Whether you're selling your own products or monetizing through affiliate links as a creator, discover how to tap into Pinterest's highly engaged shopping audience where 83% of weekly users have made purchases based on brand content. Before we dive in, I want to let you know this podcast has been created in partnership with Pinterest. I am an educator with the Pinterest educator team, and the team at Pinterest has been so helpful to support me with information and stats while gathering content for this podcast. Important links shared in this episode:Content Guidelines - https://policy.pinterest.com/en/commercial-and-branded-content-guidelinesMerchant Guidelines - https://policy.pinterest.com/merchant-guidelines Pinterest's help article on tagging - https://help.pinterest.com/en/article/tag-products-in-your-pins Shop the look - https://help.pinterest.com/en/business/article/visual-search-suggestions-in-pin-closeups Example board - https://de.pinterest.com/pinterestcreators/publisher-education/product-tagging-fashion-examples/ Youtube video - https://youtu.be/tBp8qlAG3Ik —-------Here are some helpful links from the podcast:

On this episode of Mastering E-Commerce Marketing, host Eitan Koter chats with Paula Bruno, CEO of Intuition Media Group, a true trailblazer in influencer marketing.With nearly 25 years of experience and 15 years leading Intuition, Paula has worked with brands like Canon, TikTok, GoDaddy, and the FDA. She's helped build influencer programs that go way beyond follower count.They cover what really matters in today's creator economy, things like building loyal micro communities, choosing influencers who can sell (not just entertain), and how to spot real engagement over vanity metrics.Paula also shares her thoughts on live shopping and shoppable video, what's working, where the opportunities are, and how both creators and brands can tap into these trends without needing huge audiences.If you're trying to get better results from your influencer campaigns or wondering how to create stronger content partnerships, this episode is a great place to start.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Paula Bruno, CEO at Intuition Media GroupPaula Bruno's LinkedInIntuition Media GroupWatch the full Youtube video here:https://youtu.be/iaL_ttU8700Takeaways:Operating from a place of abundance fosters collaboration.Integrity is essential in influencer marketing.Micro communities are more valuable than sheer follower count.Brands should focus on building relationships with super fans.Shoppable content and live shopping are the future of e-commerce.Brands need to experiment with live selling events.Success in influencer campaigns requires clear KPIs.Influencers are diversifying their revenue streams.Authenticity in live events can enhance brand connection.The future may see influencers developing their own brands.Chapters:00:00 Introduction to Influencer Marketing01:19 Core Values: Integrity, Abundance, and Embracing05:04 The Evolution of Influencer Marketing10:06 Micro Communities and Their Impact12:05 The Rise of Shoppable Content and Live Shopping19:31 Misconceptions in Influencer Marketing21:52 Defining Success in Influencer Campaigns24:30 The Future of Influencers and Brand Collaborations27:05 Services Offered by Intuition Media Group

LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch?

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Christine Day resigns from Kohl's board citing “deliberately selective” governance practices, raising alarms over executive compensation, transparency, and oversight following the exit of ex-CEO Ashley Buchanan.LTK and The Bachelor join forces to create a first-of-its-kind shoppable entertainment channel, letting fans buy their favorite on-screen fashion in real-time through a dedicated LTK app experience.ASOS and InPost debut next-day locker delivery across the UK, giving customers more control over their orders while positioning InPost as a dominant player in OOH logistics post-Yodel acquisition.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:DoorDash is going global with its £2.9 billion acquisition of Deliveroo, creating a last-mile delivery giant spanning 40+ countries.Pinterest is leaning into generative AI, launching new visual search tools that turn fashion inspiration into action.Instacart introduces Fizz, a group-ordering app for party snacks and drinks, built in collaboration with Partiful.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world's largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP.Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/ Find Steve Pet on LinkedIn at: https://www.linkedin.com/in/steve-pet-22b12040/Find Ampd online at: https://www.ampd.io/Brandon & Steve answer these questions:What is the RPA policy and why does it hold brands back in your observation? Is it a ‘where to buy' challenge?We'd love to learn how RPA came about and how often do you encounter it in the law practice? Is it a big deal or not? Have you seen it enforced?We have a new administration and it's clear they are moving aggressively on removing business barriers. What are you guys anticipating?In your observation, what do CPG brands do today to stay compliant? Does this compliance then destroy ‘where to buy' as an intent to help the consumer know promotional offers?Let's stay on the theme of where to buy. What is it then ideal for and what is it not ideal for? Can I have both of you respond to that – Steve you first?Any case studies recently that you can share from personal experiences?Since this is a misunderstood topic, how is Ampd's platform help in this space? Why should a brand invest with you to overcome this challenge? What is then the advantage of sending closed loop traffic directly to retailers? Is first party data then lost as only retail will have it?How can a brand be RPA compliant? What is your outlook and closing advice on this topic?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/Subscribe to Mass Market Retailers here: https://massmarketretailers.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Amazon teams up with Saks Fifth Avenue to launch Luxury Stores at Amazon, a curated fashion and beauty experience aimed at cracking the prestige market.Walmart launches “Grow With US,” a new program designed to nurture U.S.-based entrepreneurs with access to e-learning, mentorship, financing, and shelf visibility.BuzzFeed and Shopsense AI join forces to embed shoppable product recommendations into articles using real-time AI.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Schnucks empowers local entrepreneurs through its Springboard accelerator program, launching in-store trials for 10 emerging, diverse-owned brands in the St. Louis area.American Eagle enters the affiliate arena with its new “Live Your Life” program, building a creator community designed to turn Gen Z fans into revenue-driving brand partners.Albertsons levels up retail media with shoppable video ads via its new partnership with Criteo.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In this episode of Grandma's Silver, we're welcoming the queen of container gardening—Steph Green, founder of Contained Creations. Based in Richmond, Virginia, Steph has made a name for herself transforming patios, porches, and window boxes with bespoke seasonal planters that brim with color, texture, and charm.We dig into her approach to spring and summer container gardens, how to think about pots as part of your home design's story, and the secrets behind a truly eye-catching arrangement. From favorite plant combinations to the classic thriller-filler-spiller method, Steph shares her best tips for creating containers that feel both curated and carefree.RESOURCES:Check out Steph's website where you'll find her blog, courses, and more!Follow along on Instagram for plenty of inspiration.SHOPPABLE (mentioned in the episode):Veradek Railing PlantersHanging BasketsAnimal Repellent for plantersOutdoor Planter with Shelf

Discover how shoppable video is transforming e-commerce as Eitan Koter reveals how brands can boost conversions, engage customers, and turn video content into a powerful sales engine—all with just a click!   In this episode of Sharkpreneur, Seth Greene speaks with Eitan Koter, Co-founder and co-CEO of Vimmi and host of the Mastering E-Commerce Marketing Podcast. They discuss how shoppable video is revolutionizing e-commerce by enabling customers to engage, ask questions, and purchase directly within videos on platforms like YouTube, Instagram, Facebook, TikTok, and more. Eitan shares insights on how AI-driven analytics, live shopping, and authentic storytelling can drive 10x higher conversion rates, emphasizing that building community and fostering organic engagement are key to success in today's digital marketplace.   Key Takeaways: → How the massive success of live shopping in China paved the way for global adoption. → How Vimmi seamlessly integrates video with checkout functionality across multiple channels. → Why live shopping events can see up to a 30% conversion rate. → Why video marketing thrives on genuine, unscripted content. → How content, community, and commerce are the foundation of building online business growth.   Eitan Koter is the Co-founder and co-CEO of Vimmi, the video and social commerce platform. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan has become a recognized thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks on futuristic, immersive digital experiences and the convergence of media and commerce. As the host of the "Mastering eCommerce Marketing" podcast, Eitan engages with brands, retailers, industry leaders, and tech companies, drawing on his extensive experience to share actionable insights. Eitan has also been recognized as a Top Retail Expert (TRE) for 2025 by RETHINK Retail, underscoring his influence in the retail and e-commerce sectors.   Connect With Eitan: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan shares insights from his extensive experience in the industry, including the significance of community building and the role of emerging technologies like AR and VR in shaping the future of commerce. The conversation highlights practical strategies for brands looking to leverage video for increased customer engagement and sales. Key Episode Takeaways: Video commerce is the next iteration of e-commerce. Shoppable videos allow direct purchases from within videos. Community building is essential for driving sales. Emerging technologies like AR and VR are transforming commerce. Short form videos can lead to significant ROI. Authenticity in content creation fosters customer loyalty. Educational content is crucial for brand awareness. Live shopping events can yield high conversion rates. Video is a powerful tool for emotional engagement. Consistency and experimentation are key to success. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV's technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual targeting into the evolving ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Monica Longoria, head of Marketing Insights at LG Ad Solutions, says this about the study's results. While secondary screens like mobile devices remain integral to shopping and the broader advertising ecosystem, it's clear consumers want more when it comes to TV, and emerging technologies are set to drive this next wave of innovation, eliminating friction and paving the way for a more seamless, intuitive, shoppable TV experience.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP7Luxury Jewelery Completed Work is liveAustralian social media ban spare youtubeTilt: the man driven liveshopping auction platform looking to attract femaleOrme new shoppable video DM With Special guest Lucy from secondhand StylingAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retailExplore the podcast

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform. Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video content creation. Whether you're an e-commerce store seeking to stand out or a marketer looking for innovative ways to boost conversions, this episode promises a wealth of actionable insights. You won't want to miss learning how to leverage video commerce to accelerate your sales and secure your market presence.Learn more: WebsiteLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

In this episode of the Business Casual Podcast, we sit down with Heather Udo, the founder and CEO of Shoppable, to talk about the future of e-commerce, shoppable media, and how brands can drive seamless shopping experiences. Heather shares insights on the evolution of online retail, the challenges of building a tech-driven shopping platform, and what it takes to be a successful entrepreneur in digital commerce.

We peer into commerce's self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week's heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party!Think It, And It Will Be DoneKey takeaways:[9:00] News from the week: Shopify earnings, Klaviyo, bird flu, and the latest from Future Commerce.[15:30] Autonomous Vehicles Will Redesign Commerce: AVs will create massive changes in urban planning, retail, and logistics.[19:00] Amazon's Next Big Move: The company is now allowing advertisers to drive traffic off-site, signaling its ambition to become the next big search engine.[23:00] Ad Takeover: Everything – even your car's infotainment screen – eventually becomes a surface for advertisement.[42:00] Klaviyo's B2C Event: Klaviyo announces Built for B2C livestream event, happening Thursday 2/20.[49:30] Meta Brain: Meta releases research on mind reading via magnetic therapy and AI-assisted analysis.[1:05:00] Heroes and Villains: Phillip and Brian's biggest winners and losers of the past week in commerce.“Amazon is about to become the biggest search engine for product discovery. Google should be worried.” — Phillip“The Gulf of Fortune, brought to you by Panda Doc.” – Brian“We've seen heart rates submitted as evidence, truth serums outlawed by the Geneva Convention. I have to believe that things like this are not Black Mirror, but actual legitimate real things that will be used in positive and negative ways. That to me seems scary.” – Phillip “I think this is going to be a retooling of the way we think.” – BrianIn-Show Mentions:Join us at Rivea for the official Adobe x Future Commerce Shoptalk After PartyOrder LORE by Future Commerce on MetalabelFortune: Some Jeep owners are being hit with pop-up ads inside their cars.The Age of Agglomeration: Our predictions report from January.Netflix Bites (Good luck finding the menu?)Future Commerce Links:Shop our print products on shop.futurecommerce.com Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!Commerce shapes the future because Commerce is Culture™.

Eitan Koter is the founder and CEO of Vimmi (a video commerce SaaS platform that helps brands and retailers create shoppable video experiences across social media, marketplaces and websites) with over two decades experience in media & entertainment, eCommerce and telecom industries in startups and public companies, including NASDAQ IPO. Expertise includes B2B SaaS and hardware companies, go-to-market strategies, global marketing & sales, product market fit, strategy development, and general management. What you will learn The evolution of video from analog to digital and its growing importance in driving conversions for brands. How video commerce, especially through short-form videos and live shopping, is reshaping e-commerce by enabling direct purchases from videos. Why social commerce is thriving in China and how Western countries are catching up with platforms like TikTok and Instagram. The increasing role of AI in video marketing, including AI-generated content, video avatars, and enhancing conversion rates through analytics. How businesses can leverage shoppable videos, even for high-ticket items, and integrate them with social platforms to improve sales without heavy ad spend.

I'm thrilled to have the brilliant and incredible Heather Udo on today's episode of Getting Rich Together. Heather is not just an outstanding entrepreneur who's been leading her business, Shoppable, for nearly 15 years; she also holds a U.S. patent and dedicates her time to coaching first-time founders.    In this conversation, we journey through Heather's life, starting from her formative years growing up in La Crosse, Wisconsin, as 1 of 8 children in her family, to her early entrepreneurial endeavors, and finally to her successful career in tech. Heather shares fascinating stories from her childhood, the influence of her parents on her financial mindset, and her early adventures with eBay arbitrage at only 12 years old.    We also dive into her early experiences during university and starting out in the workforce, her strategic decisions in the early days of her career, and the financial moves that laid the foundation for starting her own business. Especially notable is how Heather always found a way around the frustrations of hitting artificial ceilings throughout her career and opened other paths to success despite the hurdles.    Heather's insights on managing personal and business finances, navigating entrepreneurial challenges, and balancing family life make this episode a goldmine of wisdom for aspiring entrepreneurs.  Key Topics: The money stories Heather grew up with in her family What it was like growing up in a family of 8 kids Heather's initiation into entrepreneurship with eBay arbitrage at 12 years old The first moments of freedom in her teenage years with her first jobs Navigating early career ceilings and arbitrary experience requirements Taking a risk to work with the founder of Military.com to help him launch another business Gaining the financial confidence to branch out on her own Heather's early investing and saving strategies Preparing financially to make Shoppable® happen Learning the right and wrong ways to pay yourself as an entrepreneur Navigating money conversations at home and with kids  Learning you need to be financially successful on your own in order to make a broader impact on others   Join Frec to start getting more out of your investments today: https://frec.com/?utm_source=GRT&utm_medium=GRT&utm_id=GRT     Connect with Heather online:    Website: https://www.heatherudo.com/ Shoppable: https://about.shoppable.com/ LinkedIn: https://www.linkedin.com/in/heatherudo/ Instagram: @heather__udo Find more from Syama Bunten:   Instagram: @syama.co, @gettingrichpod Website: https://syamabunten.com/ Download Syama's Guide to Getting Rich: www.syamabunten.com  Women & Wealth Catalyst Summit: https://women.win/ Big Delta Capital: www.bigdeltacapital.com

Send us a textIn today's episode of Navigating the Customer Experience with Eitan Koter. Eitan Koter, Co-founder and Co-CEO of Vimmi, has a rich background in the tech sector, particularly in video commerce, digital marketing, and social commerce. With over two decades of experience, including managing a public company and leading startups, Koter has established himself as a thought leader in the industry. His company, Vimmi, is a video commerce SaaS platform that has been operational for 11 years, focusing on immersive shopping experiences through video.Eitan's JourneyKoter's career began in the tech sector, specifically in video compression technology. His extensive experience spans various sectors like eCommerce and media. He emphasizes the evolution of video marketing and commerce, noting the significant shift towards immersive experiences that enhance online shopping. Vimmi's unique approach integrates video and augmented reality to create interactive purchasing experiences, moving beyond traditional static product pages.About VimmiVimmi initially catered to large content providers and enterprises looking to launch video services similar to Netflix. The company serves a B2B2C model, where they provide solutions for enterprises that ultimately serve consumers. Koter highlights the growing trend of live shopping, inspired by practices in China, where brands engage audiences through live streams that incorporate direct purchasing options. This interactive format fosters emotional connections with consumers and enhances brand loyalty.Recommended Skills and Tools for Video CommerceKoter advises newcomers to focus on short-form videos (around 30 seconds), starting with a compelling hook rather than a sales pitch. He suggests creating content that addresses customer pain points and building personal connections through storytelling. The structure of these videos should include:Hook: Capture attention with a question or intriguing statement.Connection: Share personal stories or experiences related to the topic.Showcase: Provide visual evidence of success or transformation.Insight: End with a powerful takeaway for viewers.Koter emphasizes authenticity and consistency in content creation, recommending that brands post regularly to build community engagement.Importance of Social CommerceKoter asserts that social commerce is crucial for future brand success. It enables brands to connect directly with consumers through engaging content across multiple platforms. The integration of shoppable videos allows for seamless transactions during live events or short-form content, enhancing the shopping experience.ConclusionEitan Koter's insights into video commerce highlight its transformative potential in eCommerce. By leveraging immersive experiences and social engagement, brands can foster deeper connections with their audiences while driving sales. His expertise serves as a guide for businesses seeking to navigate the evolving landscape of digital marketing and commerce effectively.

Episode 171 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the CEO and Founder of VIRALISH and Story House Media, Adley Kinsman!Episode in a Glance:In this engaging conversation, Adley and I discuss the intricacies of creating viral content and the importance of mastering retention in the first few seconds. We explore the journey of Adley Kinsman, CEO of Viralish, who shares her insights on organic social media marketing, overcoming initial fears of content creation, and the significance of a multi-platform strategy. The discussion emphasizes the need for a strong hook in content, the value of personal branding, and the importance of analyzing audience feedback to refine content strategies. We also go into the challenges and strategies of content creation and business coaching in the ever-evolving landscape of social media. Adley and I emphasize the importance of external perspectives, community building, and adapting to changes in algorithms. The conversation also touches on the significance of hiring the right people, the future of shoppable content, and the role of AI in content creation. Ultimately, tune in as we advocate for a fun and engaging approach to content while maintaining a focus on systems and repeatable success.Key Points:- 90% retention on the first six seconds is crucial.- Organic social media is the greatest wave of free advertising.- Starting content creation is often the hardest part.- Volume of content increases visibility and engagement.- Personal branding can significantly impact business success.- Experimenting with different content types is essential.- Analyzing audience feedback helps refine content strategies.- The hook is the most important part of any content.- Viral success is often about timing and relatability.- External perspectives are crucial for growth.- Hiring the right people is essential for success.- Adapting to social media changes is necessary to thrive.- Shoppable content is the future of marketing.- AI tools can assist but cannot replace creativity.- Rerunning successful content can maximize impact.- Continuous learning and adaptation are key to long-term success.About our guest: Adley is one of the most-viewed female producers & content suppliers in Facebook history, continuously averaging over 1 billion monthly views. She is the CEO and Founder of Story House Media and VIRALISH, a Creator collective based in Nashville, TN helping brands and creators integrate themselves into viral communities at scale.Having become one of the most sought-after experts in branded content distribution, Adley has designed campaigns for some of the world's leading corporations. Her expertise has been utilized in social campaigns for clients such as Land Rover, TikTok, Charmin, Airheads, Drumstick, Frito-Lay, Children's Miracle Network, 1st Phorm, and more.Adley is also the host of a new songwriting reality competition show, ChartBreakers, airing Fall 2024. Beyond the screen, she has spoken on stages for Ad World, ManyChat, Dan Fleyshman, Pace Morby, Jen Gottlieb, Sean Kelley and more.Follow and contact:Instagram: @adleyhttps://viralish.com/Subscribe to Nick's top-rated podcast The Hitstreak on Youtube: https://www.youtube.com/@NickHiterFollow and Rate us on Spotify: https://open.spotify.com/show/61mf8Q1aa6qwj955krpTBtFollow and Rate us on Apple Podcast: https://podcasts.apple.com/us/podcast/the-hitstreak/id1589470829Follow and Rate us on iHeartRadio: https://www.iheart.com/podcast/269-the-hitstreak-151991440/

It's time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for

Are your customers leaving without buying? Learn how to make purchasing easy!In this episode of 7-8 Figure Special Series I interviewed Heather Udo. Heather is the Founder and CEO of Shoppable. (Shoppable is e-commerce infrastructure that helps brands, retailers, creators, and publishers power innovative commerce experiences - anywhere. )While with Shoppable®, she won the 2013 Women in Digital Award from L'Oreal and was named one of the ten “Most Powerful Millennials in Manhattan” by Gotham Magazine, and one of the eleven “Tech Gurus Changing the Luxury Game” by Refinery29. Shoppable® was a 2014 Webby Award Honoree for “Online Shopping,” a 2016 Webby Honoree for “Technical Achievement” and named one of the “100 Brilliant Companies” by Entrepreneur Magazine. She also holds three U.S. Patents for the technology she invented.Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs, where she led their sales efforts from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW).Learn how to make buying easy. Check this out!Show Links:Heather on Instagram: https://www.instagram.com/heatherudo1/Heather on LinkedIn: https://www.linkedin.com/in/heatherudo/Shoppable Website: https://about.shoppable.com/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/ 

After years of CES teases, products are actually hitting the market. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Across Ireland, 2.2 million people come to TikTok every month to be entertained and inspired by content they find from their favourite creators and new ones they discover each day - including the latest trends, fashion and beauty tips, recipes and gifts. TikTok in partnership with Guaranteed Irish, are excited to announce a new way for Irish users to discover and shop directly from Irish sellers with the introduction of TikTok Shop in Ireland. TikTok Shop, which is open exclusively to businesses and shoppers based in Ireland, will bring shoppable videos and LIVE shopping directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app. TikTok Shop is proud to be in partnership with Guaranteed Irish, the national symbol of trust for doing business in Ireland helping consumers and businesses identify the products and services that are better choices for Ireland. Guaranteed Irish membership is open to homegrown and international companies in Ireland across all sectors, including Chapters Bookstore (@chaptersbookstoredublin), Cocoa Brown (@cocoabrown_tan), and Smooth Company(@thesmoothcompany) who are just a few of the brands who will be selling through TikTok Shop beginning this month. As part of the partnership, TikTok Shop will be offering Guaranteed Irish members access to exclusive support, which will include events and training. Brid O'Connell, CEO of Guaranteed Irish, said: "TikTok Shop represents an incredible opportunity for our retail members to connect with a new generation of shoppers in an innovative and engaging way. By enabling Guaranteed Irish businesses to showcase their products directly to millions of users on TikTok, we are empowering them to reach wider audiences, drive sales, and strengthen their presence in the digital marketplace. "Our members have access to account managers and content creators, helping convert sales and assist them on this journey. We hope that this platform will be a new way for them to share their stories, highlight their craftsmanship, and connect with customers in real time." Elaine Fox, Head of Ireland at TikTok said: "We're thrilled to be opening up TikTok Shop in Ireland so that our Irish users can discover and buy from homegrown Irish brands. For local businesses in Ireland, TikTok Shop is like having a bustling market square in the palm of their hand. Whether you are a one person business, a national brand or a creator, you can grow your business and income and that's great news for the Irish economy at large." With community driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share products they love, TikTok is creating a new shopping culture that blends entertainment and shopping. The experience is unique to each user, tailored to what they enjoy on TikTok. LIVE shopping allows sellers in Ireland to deepen their engagement with buyers by interacting in real time to show products via live demonstrations and try ons, offer exclusive discounts and host giveaways. TikTok Shop is also a shopping experience our community can trust, as it is protected by robust policies and teams of experts that work diligently to ensure the safety of the marketplace. What TikTok Shop Offers: LIVE Shopping: LIVE Shopping allows sellers and creators to seamlessly integrate products into a livestream session. This offers an engaging real-time shopping experience, which blends the physical store experience with the convenience of online shopping. Sellers can showcase their products live, while buyers can ask questions and be answered in real time while interacting with the community on the livestream. Shoppable videos in the For You Feed: Shoppable videos offer a native solution for sellers to add products into videos in an organic and creative way. Shoppers click on the link and will be directed to Product Detail Pages, which highlights the product details and prompts viewers to checkout directly. Product Sho...

Are shoppable videos the future of eCommerce? In this episode, Norbert Strappler talks with Eitan Koter, Co-Founder and co-CEO of Vimmy, about how video content is evolving from simple engagement to a powerful driver for sales. Learn how Vimmy is transforming video content into an effective tool for making sales and boosting conversions in real-time.

Co-Founder and CEO at Vimmi, Eitan Koter, discusses how shoppable videos increase online sales and boost conversion rates. In this episode, Eitan shares his perspectives on: differences between shoppable videos and traditional product videos, impact of video deployment on product pages for online sales, experimentation and customization in video marketing strategies, and gathering insights and analytics to refine video marketing tactics. Show NotesConnect With: Eitan Koter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready to transform your marketing strategy and boost your sales? In this episode of the DMC Marketing Nugget, host Devin Herz dives into the world of video-driven commerce with Eitan Koter, Co-Founder and Co-CEO of Vimmi. Eitan, a seasoned expert with over 20 years of experience, shares game-changing strategies for leveraging shoppable videos and social commerce to elevate your brand.

Are you ready to transform your marketing strategy and boost your sales? In this episode of the DMC Marketing Nugget, host Devin Herz dives into the world of video-driven commerce with Eitan Koter, Co-Founder and Co-CEO of Vimmi. Eitan, a seasoned expert with over 20 years of experience, shares game-changing strategies for leveraging shoppable videos and social commerce to elevate your brand.

In this episode of The Business of Tech, host Dave Sobel engages in a thought-provoking discussion with Eitan Koter, CEO of Vimmi, about the evolving landscape of e-commerce and the rise of shoppable video. Koder emphasizes the necessity for managed services providers and IT services companies to adapt to the changing market by integrating e-commerce solutions that allow customers to purchase directly online. He highlights the growing trend of social commerce, driven by platforms like TikTok, which is reshaping how consumers interact with brands and make purchasing decisions.Koter explains that shoppable videos are designed to facilitate impulse purchases by embedding buy buttons directly within video content. This innovative approach not only enhances the shopping experience but also addresses the challenges businesses face in acquiring new customers amid rising advertising costs. By leveraging social media platforms where consumers spend significant time, brands can effectively showcase their products and drive conversions through engaging video content.The conversation also delves into the application of shoppable videos in the B2B sector. Koter notes that while B2B transactions often involve longer sales cycles, video can play a crucial role in guiding potential buyers through the decision-making process. He points out that many B2B purchases are now happening online, and integrating video content with interactive elements can streamline the buying experience, making it easier for decision-makers to engage with products and services.As the episode concludes, Koter reflects on the generational shifts in purchasing behavior, emphasizing that the current landscape is influenced more by competition and technological advancements than by age demographics. He encourages businesses to embrace authenticity and emotional connections in their marketing strategies, suggesting that a deeper understanding of customer sentiments can lead to more effective engagement. This episode offers valuable insights for businesses looking to navigate the future of e-commerce and enhance their sales strategies through innovative video content. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessoftech.bsky.social

In this episode of the MadTech Podcast, Mark Krebs, Chief Strategy Officer, Publicis Media, Singapore & Southeast Asia, joins Lindsay Rowntree and Mat Broughton to discuss privacy and compliance certification, Google's hand being forced over app stores, and the rise of shoppable TV.

Today we're going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it's also a strategic advertising destination for some of the biggest brands from Disney to McDonald's. To talk about all of this as well as some recent announcements, I'd like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku. Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku. RESOURCES Roku website: https://www.roku.com/ Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into something that builds engagement and drives sales directly from your social platforms? Foursixty Foursixty provides the solution—bridging the gap between content and commerce with an …

This week we're serving up a #damngood Fall 2024 trend report with the breakthrough products and moments that we can't stop yapping about this season. Tune in to hear about:Blur season 2.0 - why does everything have a built-in filter right now? “Peak Peptides” - are peptides in skincare a legit, needle-free alternative to Botox?Why K-Beauty-inspired innovations are having a renaissance High-tech hair - Dyson's first foray into hair styling products Clinical claims in makeup - do they deliver?The next generation of tubing mascara takes hold Bold blush is here to stay for another season, including our fave budget-friendly find. And speaking of deals - this whole month we have a special promo at NYXcosmetics.com - Save 30% with code BEAUTY30. Some exclusions apply; offer ends September 30th. Pssst - Stay in touch and sign up for our newsletter here! For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Like this episode? Check out related conversations in our back catalog: The Next Niacinamide, Skincare Filters For Your Tap and A New Way to Save on Your Fave Products – Are These The #DamnGood Beauty Products and Trends We'll Be Seeing Everywhere in 2024 and Beyond?!Meet Our #DamnGood Spring 2024 Beauty Finds! From Victoria Beckham's Smash Skincare Collab to “Lash Cocaine”(?!) and Onion Water For Thicker Hair. Plus! The Hot Fire Beauty Brands Entering North AmericaThe Ultimate #DamnGood Healthy Hair Guide: Buh-Bye Blow Dry Brushes, An $8 Smoothing Spray That Lasts For 3-Days (?!) Plus! A Girl Math-Approved, Designer Barrette PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! Victoria Beckham BeautyVisit victoriabeckhambeauty.com and use code BEAUTY at checkout for 20% off your first purchase* (*some exclusions apply)Medik8Give Medik8's Liquid Peptides a try and see the difference for yourself! Visit Medik8.us for 20% off your first order with code BEAUTY at checkout. AG1It's easy and satisfying to start your whole-body health journey with AG1. Try AG1 and get a FREE1-year supply of Vitamin D3 K2 AND 5 free AG1 Travel Pack with your first purchase at drink AG1.com/beauty.Hero BreadEmbrace carbs without compromising flavor with Hero Bread. Get 10% off your order at hero.co - use code BEAUTY at checkout.Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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Send us a texthttps://headliner.app in your In this episode of Living the Dream with Curveball, we dive into the transformative world of video commerce and digital marketing with Eitan Koter, a thought leader with over 20 years of experience. Eitan, the co-founder and co-CEO of Vimmi, shares his journey in the tech industry, his insights on the convergence of media and commerce, and the innovative solutions Vimmi provides to brands and retailers.

In this exciting episode of The Entrepreneurial You, we sit down with Eitan Koter, Co-founder and co-CEO of Vimmi, a video commerce SaaS company that's revolutionizing e-commerce. With two decades of experience in startups and public companies, including leading a successful NASDAQ IPO, Eitan brings a wealth of knowledge on how shoppable videos and live shopping are transforming the digital landscape. Tune in as Eitan shares his journey, the inspiration behind Vimmi, and practical strategies for integrating video into your marketing to drive growth and success. This episode is packed with actionable insights that can help you elevate your e-commerce game! COMMUNITY CONNECTION: brought to you by 5-Minute Book-Keeper, In this segment, I invite you, our community to share your reviews, questions, feedback, ect to engage with us. Today's feedback question comes in the form of a podcast review: Asks The Questions I Want Answered. TheShiftInside | Great Britain ★★★★★ My eye was caught by an episode featuring the founder of Trello. You don't expect that from such a new podcast. When I listened I could see why he had agreed to come on this show. Heneka has that rare gift of making it all about the guest - she asks the questions I wish I could. I can hear her guests relax and she really does get the best out of them. CONTACT EITAN: LinkedIn: https://www.linkedin.com/in/eitankoter/  YouTube: https://www.youtube.com/@VimmiCommunications   TikTok: https://www.tiktok.com/@vimmi_com  Instagram: https://www.instagram.com/vimmi_insta/  Facebook: https://www.facebook.com/vimmicom  TRENDING NOW: The Rise of Shoppable Videos in E-commerce Shoppable videos are reshaping the e-commerce landscape, with eMarketer projecting $45 billion in global sales by 2025. Brands embracing this trend are seeing significant boosts in engagement and conversions. Don't miss out on this game-changing strategy! If you enjoyed this episode of The Entrepreneurial You, be sure to subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit my website at henekawatkisporter.com⁠ for a free eBook on conducting podcast interviews like a pro. A special shout-out to Next Step Digital for their fantastic work on my website—check them out if you need a digital marketing boost! Affirm with me: I am a visionary leader committed to innovation and transformation. I embrace challenges and create opportunities for growth and success

Kate Davidson Hudson is among the utmost Fashion Month experts, having experienced the shows from a variety of perspectives — as a fashion editor, a street style star and, now, a retail company founder and CEO.  In March, Davidson soft-launched Vêtir, which she describes as a “smart shopping app.” It allows users to shop via an AI-powered personalized selection of styles based on their app interactions, a selection of styles populated by a personal stylist or a feed featuring the newest products from Vêtir's luxury brand partners, among other capabilities. Vêtir recently opened a storefront in NYC's Hudson Yards where its partner stylists and their clients can meet for IRL styling appointments.  Before Vêtir, Davidson Hudson co-founded Editorialist, providing personal shopping services to luxury shoppers. And earlier in her career, she spent nearly a decade as an accessories editor at publications including Elle and Harper's Bazaar. A fashion show regular throughout her career, she has also earned a reputation as a street-style photographer darling. On the latest Glossy Podcast, Davidson Hudson discusses her Fashion Month experience and the importance of her attendance at fashion shows today. She also discusses how Vêtir is enabling shoppable Fashion Month runways and what inspired the company's latest event, held on the first night of New York Fashion Week. Throughout New York Fashion Week, from September 6-11, check back for more daily podcast episodes featuring influential fashion insiders, from editors to designers.

The streaming era isn't just giving households one-click access to a seemingly endless supply of content; it's enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable. Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week's Retail Remix episode, we're replaying a session from the Retail Innovation Conference & Expo featuring Caitlin McKnight of Roku and Katie Vogt of Walgreens, who shared: The most important steps for retailers to test and learn TV-driven sales;How to use retail media networks (RMNs) to enhance TV campaigns; andBest practices for calls-to-action and products to promote.Want to dig deeper into what's new and what's next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.RELATED LINKSLearn more about Roku AdvertisingLearn more about Walgreens Advertising GroupSee Retail TouchPoints' coverage of this session 

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:Walmart is discontinuing its drone delivery service in Phoenix, Salt Lake City, and Tampa, leading to the closure of 18 hubs and the loss of 70 jobs at partner DroneUp. Netflix has partnered with Google to introduce a shoppable integration for "Emily in Paris," allowing viewers to use Google Lens to purchase fashion items from the show. Democratic Presidential nominee Kamala Harris has proposed a federal ban on grocery price-gouging, targeting companies that exploit crises for profit.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Trusted global leader in enterprise-grade e-commerce platform securely & natively supporting shoppable videos, live shopping, & video testimonials. Vimmi provides a unified multichannel e-commerce platform for online brands and retailers to streamline their e-commerce activities across various channels, including social media and key marketplaces like Amazon. Connect with Eitan

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year's Cannes Lions festival. Notably, there's been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks. “This last year has been about moving off-platform. So now, we're making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones. As things begin to close down today, Jones joins this episode of the Digiday Podcast at Cannes to talk about Instacart's beefed-up retail media offering, presence at Cannes, and more.

In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons, shares insights on the company's digital transformation journey from a traditional brick and mortar grocery store to an omnichannel retailer. With a background in fashion merchandising and experience at Wayfair, Jill brings a unique perspective to the grocery industry. Jill discusses the challenges and opportunities of reducing customers' cognitive load when it comes to meal planning and grocery shopping. She highlights Albertsons' innovative shoppable recipes feature, which offers over 9,000 proprietary recipes created by in-house dietitians and chefs, tailored to customers' dietary preferences and household sizes. Discover how Albertsons is leveraging digital engagement, retail media, and customer insights to cater to the evolving needs of consumers, including the upcoming Gen Z shoppers, in this engaging conversation.

In #44, Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) discuss the founders of Diddo and Fina. Founded by NYU grads, Diddo has raised $2.8M to let you shop for products featured in your favorite TV shows and movies. Using AI, Diddo identifies the clothing worn on screen and allows viewers to purchase exact items or lookalike products. Next up is Clay Ratterman, the co-founder of Fina, which is best described as Notion for personal finance. The platform is bootstrapped and has already amassed 10,000 users, filling a void in the market for a highly customizable personal finance application. 0:00: Intro 1:00: Story of Diddo 19:10 Story of Fina #startups #podcast #entrepreneurship Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art of Sustainable Growth with Heather Udo Introduction Are you feeling the relentless pressure to grow your business, but unsure of the best path forward? Many business owners share this struggle, seeking the right strategies to scale successfully without risking burnout or financial strain. On this episode of "Profit with a Plan," Marcia Riner, CEO of Infinite Profit Consulting, sits down with Heather Udo, the visionary founder of Shoppable. Together, they explore the secrets of sustainable growth, offering you insights to navigate today's challenging business landscape with confidence and clarity. Tune in and discover how to build a thriving, profitable business that stands the test of time. Key Takeaways Growth without strategy can lead to severe challenges. This episode focuses on scaling businesses smartly and avoiding common pitfalls. Profitability Insights Marcia shares her expertise as the "Profit Booster," helping business owners increase profitability and plan for future exits. She emphasizes the value of building a profitable and sale-ready business. Guest Introduction Heather Udo's impressive background: Founder and CEO of Shoppable, a successful SaaS and technology business. Developed technology licensed to numerous Fortune 500 companies. Holder of four U.S. patents. Award-winning entrepreneur with accolades including the 2013 Women of the Digital Awards and recognition as one of Manhattan's top 10 most powerful millennials. Heather's Journey Heather shares her early career experiences, learning invaluable lessons in entry-level jobs. She emphasizes the importance of gaining hands-on experience and not skipping foundational roles. Heather discusses her journey from joining a startup to becoming an integral part of its success. Handling Business Challenges Heather recounts a challenging experience with fraudulent leads and how it was resolved. She highlights the importance of calm problem-solving and maintaining good client relationships. Building the Right Team Heather offers tips on hiring effectively: Conduct a thorough audit of tasks before creating job positions. Ensure clarity in job roles to avoid misalignment and underperformance. Leveraging Your Network Heather suggests using your network to find potential clients or referrals. Personalized, authentic messages to connections can lead to high response rates and valuable leads. Avoiding Unnecessary Distractions Heather advises focusing on core business functions and avoiding the temptation to reinvent the wheel. Utilizing existing tools and services can save resources and maintain focus on growth. Closing Thoughts Marcia and Heather summarize the key points discussed, emphasizing the importance of foundational business strategies for sustainable growth. Heather offers a $300 discount on her coaching services for listeners who DM her on Instagram with the code "profitpod." Connect with Heather Udo Shoppable: shoppable.com Instagram: @heather_udo Stay Connected Subscribe to "Profit with a Plan" on your favorite podcast player. Join the conversation and share your key takeaways in the comments or chat. Marcia and Heather look forward to your feedback and questions.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?    Marcia has created a brand-new Profit Booster® Playbook just for you.  You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com   Please subscribe & ring the bell for reminders about next week's show About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 EMARKETER Unlock the full potential of the creator economy with affiliate marketing platform Awin's award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform's expertise in end-to-end influencer program and campaign management to your brand's advantage and drive impressive results. Head to Awin.com/emarketer for more information.  

TAKEAWAYSThe changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen ZThe impact of AI on different industries and potential ethical considerations surrounding advanced AI toolsThe launch of TikTok Notes and its implications for social media and content creationThe challenges of keeping up with social media algorithms and trendsThe development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketingThe use of personal data in business and ethical concerns surrounding its useTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Is Raising Referral Fees After offering discounts that seemed too good to be true, the video app is reeling back its deals. Here's what businesses should expect. https://www.inc.com/sydney-sladovnik/tiktok-shop-is-raising-referral-fees.html The article above puts a spotlight on TikTok Shop's uptick in seller fees, and we're lifting the veil on Amazon A+ content's new direct purchasing prowess. We share tactical advice to manage your inventory like a pro and harness these updates to amplify your sales. Plus, we're taking a behind-the-scenes look at the Helium 10 Project X account to give you a clear picture of dodging potential fees and making the most of Amazon's fee credits.   But wait, there's more! We're not just talking shop about Amazon; we're wading into the latest seller must-knows, including the sleek, cost-saving product showcase cards and the mandatory third-party supplement testing that could make or break your listings. Then, we're switching aisles to Walmart Connect's advertising innovations, spotlighting the fusion of in-store and online with TV wall ads. And for those hungry for a taste of real-world selling strategies, I'm personally inviting you to saddle up and join me at the Seller Velocity Conference in the Big Apple. Don't miss out as we also tease the latest features from Helium 10 that are poised to take your selling game to the next level. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:05 - FBA Low Inventory Fee Postponed! 06:25 - Increased TikTok Shop Fees 07:12 - Shoppable A+ Content 09:45 - Dietary Supplements 10:51 - Walmart Advertising Updates 13:13 - Join Bradley at the Seller Velocity Conference 14:05 - New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon saving sellers by delaying the low inventory fee. TikTok shop is raising their seller fees. Your customers can now purchase directly from your Amazon A-plus content. These new stories and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on and news stories out there in the Amazon, Walmart, e-commerce world. We give you training tips as well as let you know what new features Helium 10 has. That gives you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We got some pretty cool news articles. Like there's not that many, but I would say per capita. We got some good bang for the buck this week on our news articles, including one that I think you guys will especially like. Let's go ahead and hop right into that very first news article. It was an announcement on LinkedIn. It was also in your seller central a few days ago and it was entitled credit for low FBA, low inventory fees, incurred during April 2024. All right.   Bradley Sutton: So for those who have just been sleeping somewhere and been in hibernation, don't know, amazon's been releasing new fees. They didn't just come out of the blue. This was announced way back in December of last year. Now this low inventory fee long story short, it's something where you're going to start getting charged on orders for items that Amazon considers you having a not sufficient inventory level. Now Amazon said hey, we've been getting a lot of information about, you know, sellers being unhappy with this. They're not understanding exactly what it goes into. You know, we here at Helium 10 have been in contact with Amazon trying to get to the bottom of some of these. You know use cases like some sellers are wondering what if it's a seasonal product? You know what if, you know I go completely out of stock for a couple of weeks? I mean, there's just a million different questions that sellers have.   Bradley Sutton: So what Amazon is saying is they're still going to charge. You're going to see charges between April 1st and April 30th, but at the end of the month they're going to credit everything back. So if you do incur this low inventory fee, basically you're not going to have to pay anything. All right. So this gives you one month to kind of see all right, what's going on? Can I get some of these products out of the low inventory fee? All right? So, as it says right here, it says, hey, starting April 1st, which was obviously a few days ago, this transition period will begin and you're going to be charged the fee on eligible products with historical days of supply below 28 days. But then at the end of the month or in May actually, you're going to get credit for all of those units. Now, starting May 1st, the fee is going to be charged without the credit back. All right. So it says, hey, you can avoid that fee by ensuring that either the long-term historical days of supply, which means at least 90 days, or the short-term historical days of supply, which is the last 30 days, are above four weeks of inventory. All right.   Bradley Sutton: So I highly suggest going to Seller Central, looking at this news article and then hitting this button here where it says low inventory level fee. It's going to bring you to some frequently asked questions so far about it, and then you're going to be able to at least see the charts. You know, like, hey, if you've got a small standard item and you actually have been having less than 14 historical days of inventory, you're going to get a whopping 89 cent charge per unit, all right. If it's between 14 and 21, it's going to be 63 cents a unit, or under 28 and over 21, it's going to be 32 cents. The largest charge is if you've got a large standard item and you have less than 14 days. You're going to get a whopping dollar and 11 cent charge per unit, all right. So check this page out. There's a lot of frequently asked questions.   Bradley Sutton: Now, as Amazon said, you can actually go in and see if you're getting this charge. So, for example, here in the Helium 10 Project X account, you go to inventory and your FBA inventory and then look at this column where it says low inventory level fee. It's going to tell you if you are going to get a fee or not, and you can see most of my products here say, hey, no fees will be applied in the current week, and it'll tell you what your historical days of supply is, all right. Now it's interesting because it's basing it on the parent ASIN, all right. So I got to do some digging to see what does that mean? You know, like, is it a combination of everything or what it is? I haven't looked into this too much because, as you can see from my account, it's not really affecting me at all.   Bradley Sutton: That being said, there is one item. It's kind of interesting. I'm discontinuing it. I'm purposely letting it run out because it was just a test. You know, in project X, amazon account, I do lots of testing, you know, to see what's going on with ranking, and so here is a coffin shelf that I had launched a few weeks ago. I'm lending it right out of stock. There's only like seven units left, and so obviously, amazon is like oh no, this is a low inventory, so if Amazon did not, wasn't crediting me. It's saying that, hey, fees will be applied to current week and it says applies to units shipped in current week.   Bradley Sutton: How would I know how much I'm being charged? I scroll over here to the right and on the section where it says hey, where is your Amazon fee? 1195 includes $8 and 20 cents FBA fee. Hit that button and this calculator is going to come up and it's going to tell you what my low inventory level fee is. And, as you guys can see right here, my low inventory level fee is 87 cents. It's actually a little bit off screen. You can't really see it here. So for me, I would have had to pay 87 cents a unit, even though I was trying to discontinue that product, which kind of sucks. But thankfully Amazon made that call where they're like hey, we're not charging you this month. So as of now, it looks like I'm not paying a single cent of this low inventory fee throughout the whole account. All right, you guys, I want you to check yours. Let me know what you see in your account, how many of your products are going to get that fee and how much do you estimate it's going to be for the end of this month? If Amazon was charging, let me know in the in the comments below. It's going to be for the end of this month. If Amazon was charging, let me know in the comments below.   Bradley Sutton: The next article is from Inc.com and it's about TikTok shop. We're talking about Amazon doing away with some fees for this month. Well, TikTok shop is actually raising their fees, but it's not that bad because of what TikTok shop was out. So, starting a few days ago, referral fees for products sold in TikTok shop are increasing from 2% to 6%. Now you might think, oh, my goodness, that's like 300% increase, right, but just remember that's 6% overall. Still, what is Amazon? What's Walmart? It's about what? 15%, right? So it's still like a fraction of what other marketplaces are. So that's interesting. Are you selling on TikTok shop yet? Did you take advantage of when it was 0% and then 2%? You're probably still making money even at the 6% and 8%, all right.   Bradley Sutton: The next news article is actually again from Amazon Seller Central and it's entitled shoppable basic A+ Content modules now available for brands. All right, so this was from about a week ago. Amazon announced this and it says shoppable content modules are now available for brands that use basic A+ Content, so your customers can add an item to cart directly from the standard comparison chart module. So this is especially great. If you've got multiple products in your brand. You want to cross promote on a pages. It's almost kind of like an addition to your virtual bundles, right? Virtual bundle takes up a lot of space on the page and doesn't cost anything for people to go ahead and buy from it, and I'm assuming you know this wouldn't either. So if you want to you know, see how it looks go into your A-plus content. All right, create a new A-plus content, hit add module and then take a look at where it says standard comparison chart. You can kind of see how it would look. This is available, you know, not for premium A+ Content, like maybe before you had to have premium. This is available even as just regular A+ Content, all right. So it's not too difficult to get a premium anyways. But still, if you just have maybe one or two or three products, you haven't qualified for A+ premium yet. You still have access to this. People can see a number of reviews, uh, etc.   Bradley Sutton: Now, Michael from one of the slack groups uh, I'm in Michael V. He actually talked about another link that's coming to some sellers and you can actually you can't really, I don't think you can really do anything yet with this link, but it's available for many sellers and you'll see something new that's coming. Uh, product showcase cards. Uh, Michael brought out this URL that you might see on my, my screen here, where you could actually have, uh, instead of just a comparison, you can just kind of like have this really cool graphical interface where you're showcasing different products or even have a single image and then put products in this kind of like mini carousel here and then, where it's almost like a virtual bundle where you can just add like all three of them, all three products your shopping cart. So again, new and exciting things coming to A+ Content. And the beauty about it is not pay-per-click, all right. So these are free modules that you can do and don't expect your sales to skyrocket. But hey, if you can get an extra sale every day per product or an extra sale every other day across your product line just because of this 1% conversion increase, who wouldn't want that? So cool things that Amazon is announcing.   Bradley Sutton: On the flip side, if you're selling dietary supplements, you might be a little bit more restricted than before. So a couple of days ago, amazon announced on their dashboard that there's going to be changes to dietary supplements. All right, I used to sell, I used to work for company. I sold dietary supplements before I worked at Helium Town, and now I'm assuming that that company is having to deal with this. But it says, hey, we've updated the policy on dietary supplements to meet safety standards in our store, Effective in April. Dietary supplement products need to be verified through a third party testing, inspection and certification organization. Third-party testing, inspection and certification organization All right. So you need to go If you sell a dietary supplement. Guys, go to manage your compliance dashboard and make sure that you've got all your ducks in a row as far as your third-party testing goes. And if you don't have it there, it's very possible that Amazon might suppress your listing. All right, so there's going to be a webinar that Amazon might suppress your listing. All right, so there's going to be a webinar that Amazon's going to have in April where they're going to talk about it. If you want to see more information on this, just go to your seller central news dashboard and click on that link.   Bradley Sutton: Next article is from Walmart and it says how Walmart Connect is putting Walmart's purpose in motion. So Walmart Connect is one of the things that they do is that's like their advertising. All right, so Walmart's advertising kind of like portal there, right, and some interesting things are right that they have launched or are launching. First of all, an interesting stat in their advertisers marketplace sellers. You know, third-party sellers like you and me are the fastest-growing advertisers the sponsored search advertising that we have done. It grew by 63% in one year, doubling on their self-service platform. Now, interesting things that they are doing. There's going to be non-endemic brands now advertising on Walmart, so maybe you've got a product that's not. I highly doubt. They're going to allow you to advertise Amazon products on Walmart but outside of Amazon maybe you're not on Walmart but you'll be able to advertise on Walmart there's going to be increased international support. Now here's.   Bradley Sutton: I always like looking at things that is very unique to Walmart that Amazon can't really compete on. You know things that have to do with Walmart store network. Amazon can't compete with that. You know, like picking up your Walmart order at a Walmart store that's down the street from Amazon can't really compete with that, right. Another thing you know how there's lots of like TVs in Walmart's. You know, like a whole TV section. Well, now, this is this is called an in-store experience or self-serve capability, where you can have in-store campaign management to the Walmart ad center, starting with TV wall ads. So I know you guys listening to this in the podcast maybe can't see my screen here, but you know, imagine your ad of your product showing across all of the flat screen TVs in the Walmart. You know like TV section, right, kind of like a unique idea, your ad potentially coming up in thousands of Walmart stores at the same time, you know, and then maybe it would drive them to go to Walmart and order your product, or, uh, I'm not sure how that would work, or if you have to have your product in store. But again, something unique that Amazon can't really compete on, a type of advertising.   Bradley Sutton: All right, that's it for the news today. Like I said, not that many articles, but pretty, pretty impactful ones. Uh, I would have to say so speaking of impactful, if you guys want to have an impact on your business and you live on the East coast or actually you can be living anywhere Join me at the seller velocity conference in New York the first week of May. All right, so I'm going to be speaking there. A lot of great speakers, I'm going to be talking about a lot of my launches, that I've been doing and what worked and what didn't work. You guys saw I was getting hit with a low inventory fee on another product because I was launching it. All right, I learned a lot of stuff. There's a reason why I'm letting that product run out. Something is changing in launching in my experience, and I'm going to show you what that is at this conference. So, if you guys want to hang out with me and a bunch of other cool speakers in New York for a couple of days. Go to h10.me/velocity for more information.   Bradley Sutton: Let's go ahead and now switch over to our Helium 10 New Feature Alerts, and we've got a couple of really cool updates, you know, for everybody, all right. So this very first one is called product launchpad completely new tool from scratch here at Helium 10. Guys, like it's amazing how every week we have New Feature Alerts. You know, I don't know anybody in this game who is innovating with new tools and new features at even one-tenth of the velocity of Helium 10. So this is thanks to you guys. You guys are letting us know what you want. So this first tool is called Product Launchpad, all right. So this has been available to Elite members for a while and diamond, but now it's available to platinum, diamond and elite and it's still in beta. The way you can get to it is hit your tools bar and then go to product launchpad.   Bradley Sutton: Now this is kind of like, for if you want to just kind of organize your thoughts as far as your product research projects, a lot of times when we're looking for products, we might come up with 10, 15 different ideas. Maybe one comes from Blackbox that we found, maybe one comes from Etsy, maybe one comes from just we were shopping in the market or we just had some idea, and then we all have our own little ways of how we kind of like validate that product idea, you know, checking out the demand and things like that. Well, now this is an AI powered tool that can help us organize our thoughts and then kind of like summarize it for us. So how you use it is by going into product launchpad. I'm going to show you one that I that I actually made here for a coffin makeup shelf. But you first enter keywords like hey, what are the main keywords in this listing or in this niche that are driving sales for existing products? All right, so once you enter those keywords, you'll have down here a lot of cool information like Amazon search volume in the history, the Walmart search volume, the estimated keyword sales, you know, the brand analytics, click share, a lot of data that you would get in multiple Helium 10 tools. It's now going to be in one place.   Bradley Sutton: As I am researching this niche, I'm putting notes in this notepad where I'm saying, hey, there's a lot of irrelevant products on page one and I've got this opportunity to differentiate and a lot of bad reviews about this or that. You just start putting your notes in there instead of trying to remember all these things. This or that. You just start putting your notes in there instead of trying to remember all these things. The next thing you do is you click on competitors and then you throw in all right, who would I be competing with if I get into this niche? Right? And so you know, here I did a coffin makeup shelf, which, who knows, maybe I will, you know, launch a coffin makeup shelf down the road.   Bradley Sutton: But now, right here I can. I have all the competitors and there's a lot of historical information here. You know the average price, the sales, the historical sales, average number of ratings and reviews that these sellers have. You know where the sellers countries again, stuff that normally you might have to pull from the Chrome extension, maybe from black box, maybe some listing analyzer it's now kind of like in one place here. And then, after you enter in the competitors, now you go to what we call the idea scorecard, where it asks you to put in some other information, like maybe you were able to find some suppliers, how many suppliers did you find what?   Bradley Sutton: But Helium 10 is using AI in order to give you like an assessment of what is going on in this niche. Like it starts looking at stuff like the search volume trends, the sales trends, and say you know what? This is trending down, this is trending up. You know, now, this is not meant to be like some go or no go thing here on. Hey, I see that AI told me to launch this, or AI said not to launch it, so I'm not going to do it. I lost $15,000. It's just meant to summarize and in the future you're going to be able to go in there and adjust how we score this. It's kind of just based on some common principles that a focused group of sellers had wanted. You've got to, obviously, at the end of the day, make your own decision, but the number one use of this tool is now you can finally organize how you do your product research and how you validate it all the way up until your decision-making, and then also, for the first time ever in Helium 10, using AI to kind of like look deeper than maybe the naked eye could, by looking at trends across multiple products, multiple keywords, to give you some recommendations based on those trends and then based on your own notes that you might have entered. So pretty cool feature. Let us know what you like and don't like. Like I said, this is in beta, so the future of this tool, how it's going to go, is going to be based on your feedback. So make sure to let customer service know what you like and don't like about that tool. The next feature alert is in Listing Builder. Now this one is available for Diamond members.   Bradley Sutton: We've talked in recent weeks about how we had a scoring system here in Listing Builder. This is one of the top things that people have been asking us for a while, and we went ahead and made a scoring system. But some customers were like, hey, we want to see what goes into the score. I want to see on a more granular level what is affecting the score and how my competitors are doing. So what we have added here is the competitor comparison. So what's new here is we've got two buttons at the top of your keyword bank and listing builder. The first one is open keyword performance.   Bradley Sutton: Now what you're going to see here is that same list of keywords that are like the individual keywords from your keyword phrases that you entered. Now you can see you like. You can click on one of these, like coffin. And now I can see, all right, all here on the right side, all of the keywords in my listing that had coffin in it that I had targeted as important keyword. I can now see, all right, how is, are these coffin keywords optimized in my listing? Oh, in my title I've got an exact phrase. In my description I've got an exact phrase. All right, so you can see what exactly goes into your score for your listing, right? The second button here is open competitor comparison.   Bradley Sutton: Now for those keyword phrases that I have in my keyword bank. I can see everywhere where I uh, myself or a competitor has that keyword and in what phrase it has it like. For example, you can see everybody has coffin shelf in exact phrase in their title, all right. But then some of these keywords here you could see that there might be opportunity, like curio shelf All right, curio shelf.   Bradley Sutton: Down here is here's a keyword in my list, like you can see it's blank. Like I don't even have that keyword in my listing but a couple other competitors out there have it and they're ranking for it. So that might be something I'm like. Hey, I might need to optimize my listing a little bit more for this word curio shelf All right. So again, a lot of uh visibility into what's going in in your score, what's going into your competitors a score and then where there might be gaps that you could potentially take advantage of. So thank you guys for giving us this um suggestions and we hope you like this. We hope this is what you were looking for. Keep, keep those suggestions coming in. What else do you guys want to see in listing builder? We will get it done as long as there's enough people asking for it. Well, guys, that's it for our helium 10 weekly buzz this week. Hope you guys enjoyed this episode. Carrie will be back next week and she's going to let you know what's buzzing.

Curious about how the latest Amazon innovations could reshape your selling experience? Let's see what's buzzing in the tech giant and Helium 10's newest features that are stirring the E-commerce pot! We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. We're dishing out the details on Amazon's revolutionary Fit Insights tool and the game-changing low inventory level fee, set to shake up the way apparel and shoe vendors approach their trade. Experience firsthand how Amazon's shoppable A+ content module is making waves with its compelling conversion rates, and join us in tipping our hats to TikTok's staggering $10 billion consumer spending landmark, a true testament to the app's growing prowess in the digital realm. As we navigate the ebb and flow of online retail, we're also spotlighting Amazon's translation feature for sponsored ads, now making waves across North America and Europe. And for a quirky twist, don't miss our take on California's recent ban on donkey skin gelatin sales. TikTok becomes first non-game app to reach $10B in consumer spending https://techcrunch.com/2023/12/11/tiktok-becomes-first-non-game-app-to-reach-10b-in-consumer-spending/ Language translations are now available for Sponsored Display custom creatives https://advertising.amazon.com/en-us/resources/whats-new/language-translations-available-for-sponsored-display-custom-creatives/ Amazon will stop selling donkey skin gelatin, but only in California https://www.engadget.com/amazon-will-stop-selling-donkey-skin-gelatin-but-only-in-california-212555337.html We're thrilled to have Bradley with us, sharing his expert insights into the new Black Box Brand Analytics tool, a powerhouse for sellers seeking to maximize product research efficacy. This episode is brimming with strategic insights, so plug in and prepare to power up your Amazon and Walmart selling game! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:44 - Minimum Inventory Tool 02:00 - Fit Insights Tool 03:35 - Shoppable A+ Content 04:45 - Tiktok Hits 10B? 05:43 - Language Translations for SD 06:33 - Partnered Carrier 07:32 - Your Donkey Meat 08:05 - Subscribe to Helium 10's YouTube Channel 08:17 - Pro Training Tip: Helium 10 BlackBox x Amazon Brand Analytics ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos