Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about.
Matthew Perosi and George Blair IV
On today's episode of RethinkYour.com we're diving into the free SEO website reporting tool called Google Search Console. Search Console is not the scary technical tool it once was. Google has slowly made it user friendly and much easier to understand without any technical knowledge, but it's still a little intimidating when you first look at it. We're going to walk you through the basics of Google Search Console, explain a few of the reports, and they can help you improve your jewelry website. As we digest the charts and keywords, you'll uncover important golden nuggets hidden within your own website. We know that our discussion will help you better understand how customers find you online. We also invite audience participation by listening to this while you log into your own Google Search Console account and follow along. Let's get started…
On today's episode of RethinkYour.com we're talking about two relevant topics for your ecommerce website. Our first topic is shopping cart abandonment, which is the phrase we use to describe when someone puts an item in their shopping cart but doesn't follow through with a checkout. We'll share a few cute email marketing tactics used by one company to bring people back to the customer journey, and to complete their purchase. Speaking of the customer journey, in our second topic today we'll go through a few actionable ideas on how to improve the ranking of individual product catalog webpages. Along with those ideas give you examples of how to improve your website's ranking by breaking up some generic pages into more in-depth and useful pages. Although we've spoken about these topics before, we're pretty sure today's discussion will give you a new point of view and some new approaches to improving your jewelry site. Let's dig in… Reference Desk: Websites we used for data and mention during this episode: How Can I Rank Informational & Product Pages On The Same Keyword? - A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.
We're taking a little detour away from marketing, SEO, and jewelry business related topics that we normally talk about on the RethinkYour.com Podcast, and turning our attention to cybersecurity. In the past we've given individual nuggets of cyber security improvement ideas whenever it came up as a side topic, but we've never pulled it all together for you until now. In this episode we're going to walk you through several methods of increasing a protective shield over your cyber footprint and dive into topics that we take very seriously. You'll find out how to check if your passwords have gotten out in the wild, and what to do about it. We'll also give examples of spoofing and phishing in hopes that you'll never fall prey to these scam methods. We think we've gathered together a good set of easy to use cyber tools to help you stay vigilant with your online security, so stay tuned.
On today's episode of RethinkYour.com we are talking in-depth about internal linking between pages of your website. We're going to dig into the expectations of the header and footer of your website, what your jewelry customers expect to see in the header and footer, and the behind the scenes of how Google reads them. Our sources come from two recent Google Office Hours Q&A sessions that shed new light on the SEO value that Google gives to links and text in your website's header and footer. If usability and SEO are important to you, then we know for sure that you'll get some golden nuggets of information out of this podcast episode, because the new Google information we break down today was even a little surprising for us. So if you're serious about the SEO of your jewelry site, then keep listening as we dive in.
On today's episode of RethinkYour.com we are talking about various online video services and how they relate to your jewelry store marketing, and search engine optimization. In the early days of YouTube, a video was thought to go viral if it had a few hundred thousand views. Yet today, on TikTok and Instagram Reels, anyone can create a fun video that launches to more than 4 million viral views within days. This is why so many people are rushing to establish marketing strategies for short form videos. Our source today comes from recent information published by Google where they explain how they analyze videos that appear in search results. In this episode we're digging video hosting services and giving actionable golden nuggets on how to use your Instagram Reels and TikToks for marketing and for website SEO. Let's roll tape, and dive in.
On today's episode of RethinkYour.com we are talking about Instagram hashtags. Specifically, we're diving deep into branded and long-tail hashtags, working with micro-influencers, how many tags to use in posts, how to apply them to Instagram Stories, and how to hide them so they don't look like marketing spam. Our sources come from the March 2022 issue of Instore Magazine and Sked Social, and we're super happy to share our experiences with hashtags while we digest this information for you on this. Hopefully we will surface some golden nuggets of actionable information that you can put to good use today, so stay tuned.
On today's episode of RethinkYour.com we are talking about hidden content on your website and whether or not Google is using it for your ranking. Hidden content is an often debated topic for SEO professionals who worry if Google is interpreting it correctly. Our episode today was inspired by an article from Search Engine Roundtable I'm and we are happy to dive deep into the history of hidden content and how optimization techniques have changed over the years. We'll touch upon the different ways you can implement hidden content, how hidden content improves your website design, and the claims that Google can read and understand hidden content. For us, while recording this episode we actually had our own realization of the potential relationship between Schema.org and hidden content, and how to account for that on your own website. Don't hide this episode away because it's especially important if you are managing your own website, so keep listening…
On today's episode of RethinkYour.com we're jumping forward to the year 2035 with imaginings of what the internet would be like. Our source today is a February 2022 Pew Research study titled “Visions of the Internet in 2035.” In this lighthearted topic, we're recalling what has changed over the last 13 years online and comparing it to the ideas surfaced by Pew Research. There's a smattering of topics today ranging from ADA compliance, to omnichannel, internet access, photography, video, and the future of the influencer. As you give it a listen, you'll find out what might drive some future changes and how to become part of the future, today.
On today's episode of RethinkYour.com we're diving deep into the details of how a jewelry store was targeted in a viral video on YouTube which caused an onslaught of fake reviews on Google Maps, Facebook, and Yelp. We'll explain why the viral video was made, and how it triggered more than 100 fake reviews. We felt it was important to share this story today because this is the second time this YouTube publisher has targeted a retail jewelry store. We hope the details of this episode will prevent you from becoming their third target. As we share our first hand experience with this situation, you'll find out what it would take for you to remove fake Google Reviews as well as fake Facebook reviews and comment spam. Let's dive in.
On today's episode of RethinkYour.com we're breaking down what it means to be a Social Media Manager for a jewelry store. This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements. This job title is so much more than simply hiring an employee to post to social networks. In this podcast episode we're going to digest the different ways an in-house Social Media Manager will help you better understand your customers, will help you make better product choices, and overall improve your store. It's time to rethink the importance of your Social Media Manager, so stay tuned to understand why.
On today's episode of RethinkYour.com we're talking about the benefits of using QR codes, along with recent warnings of how to protect yourself from malicious codes. This topic was inspired by a QR code commercial that aired during Super Bowl 56, which generated a lot of publicity, but also brought light to a recent QR code usage warning from the FBI. We'll dive into the efforts by watch groups that are teaching users how to recognize malicious codes. We at rethinkyour.com are here to provide advice on how to effectively use QR codes now that there is renewed interest in them. Let's talk about the best methods, and even some bad ideas you should avoid so you don't scare people away.
Putting your store's reputation in the hands of online reviews can be scary. Reviews that paint your store in a poor light are common. Many negative online reviews are simple miscommunications, or even a dispute that you thought was already settled! On today's episode of Rethinkyour.com, we are going through Google's newly announced Map Reviews policy and the details of their automated and human content moderation procedures. This is a really good step for Google to take in an effort to protect businesses, such as yourself, from trolls and paid bad review writers claiming to be disgruntled customers. We'll also share some scary stories of how we've helped jewelers deal with 1-star reviews. We're hoping this podcast topic will further enforce due diligence in your account moderation. Let's review!
Do you find yourself continually baffled as to why your competitor appears higher than you in search results? On today's episode of RethinkYour.com, we are explaining Google's recent efforts to reveal why you see what you see in search results. There are a handful of basic search engine optimization best practices that everyone should be using because they've been confirmed by Google. Newer website software should make it easy to keep up with these best practices, once you know what they are. When you follow along with us today, we'll walk you through an inconspicuous feature on Google search that is really helpful for your SEO. We're happy to digest this information and provide real examples of how it applies to your own jewelry website. Open up Google Search on your smartphone and follow along…
On today's episode of RethinkYour.com we are talking about the finer details of your ecommerce site that you might be overlooking, or even ignoring, because they seem trivial and a waste of your time. In this topic, we really dive into the different ways to set up an ecommerce site, and how difficult some of them are, but we also explain why the extra effort you put into your website will make it more user friendly. You'll hear why uploading inventory from your point-of-sale system is a boon for you, but it can result in customer shopping frustrations. We then talk about browser website compatibility issues, and how to validate your site so it's compatible everywhere. Within each story we share today, you're sure to hear a few golden nuggets of information that will help you make your jewelry website better.
On today's episode of RethinkYour.com we are talking about traditional marketing and whether or not jewelers should still be using it. We also explore ways to make traditional marketing better, and even trackable. Our source comes from an editorial in the February 2022 issue of Instore Magazine, and we're super happy to boil down many of the ways we've helped jewelers improve their approach to traditional marketing over the years. Newspaper, billboard, radio, direct mail, and TV advertising are not dead, but you need to rethink your older approach if you want a better ROI, which is exactly what you'll hear in this episode. Let's get into it.
On today's episode of RethinkYour.com we are talking about the jeweler's digital marketing checklist. We've previously mentioned many of the items from this checklist, but never explained how they relate to one another until today. The digital marketing checklist that we'll go through is a good guidebook for future marketing, and it could also help you identify where you've made mistakes in previous marketing. Our source comes from a brief editorial in the February 2022 issue of Southern Jewelry News, and we're super happy to give you our thoughts on the finer details, and perhaps some golden nuggets, behind every item on that checklist. When it comes down to it, marketing is all about how big your net is, or how to use a shiny hook to catch your next customer. Let's dive into it. Thanks to Andre Savoie for inspiring this episode.
On today's episode of RethinkYour.com we are talking about personal privacy. In recent years, the topic of personal privacy usually relates to how our online activity can be translated into some type of targeted marketing. It's commonplace to see cookie notifications on websites and tracking messages on smartphone apps; the existence of these messages has made everyone aware that they are being tracked. But what exactly is being tracked, and how is that information used? Our source for today's podcast comes from a German Court that recently ruled on how using Google Fonts on your website is a violation of personal privacy. From the GDPR to the CCPA, understanding the differences in privacy laws is critical for every website. This is a very complicated topic that we're digesting for you today. You'll hear about the types of information that can be tracked, some methods of being tracked, and why user tracking is so important for helping you make better decisions in your jewelry store. Let's dive in and break it down now…
On today's episode of RethinkYour.com we are talking about your Facebook business page and how you can use nine different post types to increase your organic reach. When it comes to business pages on Facebook, we often talk about how limiting your organic reach is unless you boost your posts; which is often referred to as pay-to-play. But, organic reach isn't completely dead, and there are a few ideas on how you can revive your organic reach so more people see your posts for free. We're getting into those ideas today. Our source comes from an informative Social Media Examiner article, which we are happily digesting on the podcast. You're sure to hear a few new golden nuggets of information about these nine Facebook posting methods, especially since we're sharing our own related experiences with each of them. Let's jump into it…
On today's episode of RethinkYour.com we are talking about online contests as a marketing campaign. Although online contests can attract participants from all over the world, the goal is subtle local lead generation while also increasing local customer goodwill. When you incorporate personal stories in a contest, you are creating an effective and friendly social media marketing campaign that's share worthy and creates public interest while also capturing customer data and new leads. We're sharing the success stories of jewelers who have used online contests, and digesting how to do it, and the minimal cost involved. If you're having trouble with your current marketing routine, and you're looking for some new ideas, then this episode will really help you see a different way to capture new curated lists of potential customers. Let's jump into this creative idea now…
On today's episode of RethinkYour.com we get to talking about the expanded understanding of social media and its impact on communicating with customers. The definition of a social network, and all of social media, keeps changing.Those social network memories from years ago, as simply a place to share random thoughts to others, are so different than what social media has evolved into. Social media has already replaced traditional marketing methods, including email. The features that turn any online service into a social media service are popping up everywhere, and those who seem to be glued to their smartphones are being influenced by those who have learned the skill to post good content. To explain how important social media influence is for your own jewelry brand, we're digesting the incredibly fun and transparent approach one jewelry designer is using on TikTok. As you listen to this podcast episode, hopefully you'll catch a few new ways to understand what social media is, and how you can approach it now that social media influencers have matured into a legitimate marketing medium. Let's get into it…
On today's episode of RethinkYour.com, we're detailing a solution to a problem that jewelry ecommerce sites have struggled with for many years. Those struggles relate to subtle changes in words and how to correctly describe your products when so many of them look almost exactly the same. For example, when describing your jewelry store, would say that you have an engagement ring available for sale, or that you sell many styles of engagement rings? When presenting different engagement ring options to customers in-person, would you show each ring while saying something simple like “here's one ring option for you, and here's another,” or would you detail the exact difference between rings by saying something like “this is a 2 carat diamond ring and this is a 1 carat diamond ring?” Years ago, we worried about the the very specific choices of phrasing and product descriptions that would answer these questions, otherwise Google might not show you in search results. Today, Google's use of AI technology now understands related words, and words with the same meaning. Google's AI even understands when a single word on a page makes all the difference. What you'll hear in this podcast episode will really help you with the setup of your online jewelry catalog. We hope to surface new golden nuggets of information that now replace old worrisome strategies that you learned before. So let's inspect, investigate, scrutinize, and traverse through these details now.
On today's episode of RethinkYour.com we're bringing you additional provocative insights into the BNPL services, that's Buy Now Pay Later, and it's influence on buyer spending during the 2021 holiday season. We'll break down the good reasons why you should be offering this service and how it replaces traditional layaway, and we'll also review the growing concern of consumer overspending, and the potential implications of that financial bubble. In the second half of today's podcast we're discussing the increase of micro-influencer marketing. This is a really important topic for you to hear about because we'll give you an overview of the differences between Business Accounts and Creator Accounts within the Meta networks and how well they play together once you understand them. We're bringing you our first hand experience with how these things work, and what you hear should spark new ideas for Instagram advertising. If you haven't yet seen a reason to try Facebook or Instagram ads, then this episode should really interest you. Let's cut into it now…
On today's episode of RethinkYour.com we're diving into the trends, Google Trends to be exact! Since 2004, Google has allowed the public to peek behind the scenes of search phrases to see what people are looking for. For most, the Google Trends service is nothing more than a curiosity to review the yearly zeitgeist, but with a little extra thought, you can use these trend reports to hone your marketing approach. We'd like to give a shoutout to Michelle Graff of National Jeweler for inspiring this topic today. The information you're about to hear on this podcast should paint a fine picture of the many ways you can use Google Trends to help your jewelry store. Have you ever wished you had a crystal ball to predict when to add a new line of jewelry to your store? Better yet, have that crystal ball tell you when to discontinue a line? Keep listening and you'll hear how Google Trends is that predictor you've always wanted. Let's jump into the topic now.
On today's episode of RethinkYour.com we're talking about QR codes. These square shaped barcodes were very popular about 10 years ago but that popularity died off quickly because the technology was misused and poorly understood. Over the last 10 years QR codes have slowly transitioned from gimmicky marketing into what they were supposed to be originally, which is a digital shortcut to get to useful information.We have a few QR codes stories to share today and examples of how you can use QR codes correctly within your jewelry business. There's a lot of first hand wisdom to digest in this podcast episode today, and hopefully we were about to surface a few new golden nuggets of information that you haven't heard before, so listen in.
On today's episode of RethinkYour.com we're talking about domain names and how some companies and website agencies use devious tactics to take ownership of your domain name. This applies to those occasional domain name renewal invoices you get in the mail, or when your website agency requires the transfer of your domain as part of their service plan. Domain name ownership isn't usually a top of mind concern as long as your website is running smoothly. But when things go awry, scrambling to regain control of your branded domain name can become a nightmare. In this episode of the podcast, we'll share some stories of how things have gone awry over the last 19 years for us. We hope that these reminisced stories will surface a few golden nuggets of how to get along better with your current web developer. Let's jump into it.
To kick off the 2022 new year we are reviewing old and well established online marketing techniques on today's episode of RethinkYour.com. On this podcast you'll often hear about ways to capture customer information, and what to do with that information once captured, but getting started is often confusing. Our source today comes from the January 2022 issue of Southern Jewelry News, and their coverage of the 2021 ASHI Diamonds Sweepstakes. We're happy to dedicate this episode of the RethinkYour.com Podcast to digesting how this sweepstakes was put together using several online marketing techniques, and explain how you could set up something similar on your own if you are not an ASHI customer. So stay tuned, as we clear up some of the confusion of how different pieces of marketing fit together.
On today's episode of RethinkYour.com we're looking back at all the announcements made by Google during 2021, and pointing out why you should care, and what you should be doing on your website to take advantage of this information. Our source for today comes directly from the Google Search Central Blog archive. That archive has a lot of stuff that jewelers don't need to worry about, and we're happy to digest what is and what isn't important for you on the RethinkYour.com Podcast. This is a year in review, with quick reminders of the golden nuggets from Google suggestions that you should pay attention to throughout 2022. Stay tuned as we dive in… (recorded December 19, 2021)
In today's RethinkYour.com we are sharing some 2022 predictions made by marketing insiders and offering you our interpretations of those prognostications. From Google's new AI called MUM, to fulfilling buyer expectations, the rising necessity of embracing video, Google Discover, and Apple privacy settings, we'll looking into multiple crystal balls and consulting the bones of the internet on this episode of the RethinkYour.com Podcast to see what may shake out, and what you s hould pay attention to in 2022. So stay tuned…
On today's episode of RethinkYour.com we are talking about how to save time when posting to Facebook and Instagram, and the tools that they provide to do so. There's never enough time to finish your daily to-do list, which is why most jewelers tell us that they simply can't find a spare moment to post to Instagram or Facebook. So many Facebook and Instagram accounts are set up with good intentions, but the realization of what it takes will often intimidate most jewelers from continuing beyond their first posts. We're going to highlight what we feel are the most important features of the Facebook Business Suite and Facebook Content Creator and how to get started with them. There are plenty of little time saving golden nuggets mentioned on today's RethinkYour.com Podcast. For this one, you can listen along to get ideas or sit down at your computer and follow along as we break down these time savers for you. Let's dive into the show…
On today's episode of RethinkYour.com we're talking about the rise in spending by shoppers using Buy Now, Pay Later services, also known as BNPL. Over the last 12 months there's been more than $100B of consumer spending taking advantage of the buy now, pay later option at their local retail stores, and online. Many jewelers have already implemented a BNPL option on their website as a way to attract new buyers. We'll refer to several sources in our discussion today, and offer many digested points of view about the current state of the buy now, pay later industry for you to consider. In each episode of this podcast we strive to surface new golden nuggets of information that will help you think differently, and improve your jewelry business, and your jewelry website. We've dug deep into the BNPL topic for this episode of the RethinkYour.com Podcast to give you some real reasons to consider offering this to your jewelry buyers. Don't wait for your other local competitors to offer this, stay tuned to hear all the pros and cons of doing this now.
On today's episode of RethinkYour.com we're talking about Generation Z and their change in attitude towards heirloom engagement rings and wedding rings. This is an interesting topic that ties into jewelry restyling services and there's an opportunity here for jewelers to pull that Gen Z attitude change into their advertising. Later in today's show we brainstorm different ways a jeweler can use video in their marketing and online paid ads. This topic just scratches the surface of a recently launched resource for small businesses that's available on YouTube. Even though we don't talk about video creation too much on this show, we have a lot of personal experiences to share and several golden nuggets that will help you get started on your path to creating video content. Let's listen in…
On today's episode of RethinkYour.com we get into the topic of password protecting pages of a website and a product catalog. If you've been in the jewelry industry long enough then you'll remember how, in the early 2000s, many jewelry vendors hid their entire website behind a standardized jewelry industry login. Today, modern wholesale jewelry suppliers now publish their entire catalog online, hiding only their prices until a registered buyer logs in. But what if you're a retail jeweler or a B2C jewelry designer and you want to require a login for your customers to see your website. We're here to tell you that a consumer login is contrary to SEO methodology of today. Let's break down the different layers and reasons why you might want to require a consumer login, and as we do, you'll hear some golden nuggets that would boost your SEO. These tips are great for any jewelry site, and they will help a password protected site regain their lost SEO. Let's listen in…
On today's episode of the RethinkYour.com we get into the topic of WordPress plugins and the continual issue of security breaches, how to watch out for them, and what to do to proactively deal with them. Then we get into a good topic of what to expect when you launch a new website. It's exciting to watch Google discover the improvements you've made, and see how they directly influence the number of people finding your site. We're happy to break down these topics for you as we kick off Season 2 of RethinkYour.com, because we know we're about to surface a few new golden nuggets of information that you haven't heard before, so stay tuned.
Welcome, welcome, welcome to the 100th episode of RethinkYour.com. Each of the previous 99 episodes of this jewelry industry podcast are loaded with website, marketing, and business topics to help all types of jewelry professionals, well, rethink your dot com approach. Rethinking your dot com isn't just about your website any more. Your dot com can be used in every part of your business, including tracking the response from direct mail. Do you use direct mail as part of your marketing? Matthew Perosi and George Blair IV are your hosts for this show. In this last episode of season 1, they scrutinizing several direct mail ads from local jewelry businesses and explaining what type of customer the ads will attract, and what the customer expectations would be after seeing these traditional print ads. They'll also share some of their stories and experiences with marketing campaigns involving direct mail so you have a good starting point if you want to try, or improve upon your own local campaign. This episode includes artwork, which you can find on the website rethinkyour.com listed under episode 100.
The video buzz is abundant within TikTok and Instagram Reels, yet most of that buzz is fun and personal, leaving little success for a small retail store to get noticed. Wouldn't it be great if you could make 30 second videos for your jewelry brand that would actually be watched by interested people? In fact, you can already get your latest short video in front of potential customers using Google Search or Maps. Today on RethinkYour.com, we're delving into guidelines for creating short videos for your jewelry brand, and how to upload them using the Google Maps app on your smartphone. Even if you feel like videos are not in your reel-house, this 99th episode has easy actionable ideas to get your started. (rec Dec 1, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
The process of Search Engine Optimization is so mysterious and uncertain, and there's never any guarantee that your website will ever rank on page one of Google. Instead of wasting time and money on uncertain results, it seems so much easier to simply pay Google Ads for that top search position. Advertiser beware, there are plenty of pitfalls with this approach. In this episode of the RethinkYour.com Podcast we'll discuss what happens when you try to rush too quickly towards paid Google Ads without considering your customer's needs, previous experience, and the customer journey. Pay attention to this one, it's packed with a lot of actionable advice. (rec Nov 26, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
In this episode of the RethinkYour.com Podcast we're weighing in on the 2021 Big Survey conducted by Instore Magazine and published in their November 2021 issue. We'll unpack survey answers along with our thoughts on websites, online advertising, marketing, and jewelry business ideas. Let's get started. (recorded November 24 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Video content is everywhere, from Netflix, to Disney+, to Prime Video, to TikTok, on Facebook, and in Instagram Reels. But before any of those networks even entertained the idea of video, or even existed, there was YouTube. In this episode of the RethinkYour.com Podcast you'll find out what YouTube is doing to help improve the wellbeing of content creators so they don't give up. Then we're break down ten different YouTube factors that are important for video SEO and will create customer appeal while avoiding the video tactics that will bring the dislike bomb. Don't touch that dial! This episode begins in 3, 2, 1… (recorded November 14 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Just when you think that you've followed all the best directions for optimizing your website in time for the holiday season, Google once again releases a mid-November Core Update for search ranking. We'll explain what a Google Core Update is, and what it means for the ranking of your website ranking now that the holiday season has begun. If a Core Update isn't confusing enough, we'll tell you about the changes to Google My Business, do you mean Google Your Business, actually, let's just call it Google Business Profile from now on. We're also reviewing some Black Friday emails and whether or not the subject lines grabbed your attention or got marked as spam. That's all coming up this, episode 95, of the RethinkYour.com Podcast. (recorded November 17 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
It's time to rethink how you previously planned your holiday events. You are no longer limited by the idea of a holiday party or a live ladies night event in your physical store, because today, these events could be virtual, or they can be a hybrid affair of a live streaming broadcast with a live in-store audience. On this episode of the RethinkYour.com Podcast we're reviewing tips for planning a successful in-store and online event for the holiday season. You've already RSVP'd for episode 94, so keep listening. Special thanks to Kathleen Cutler for her article in InStore that we discuss today. (recorded November 14 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Video has become an important part of online marketing and SEO. How you host your videos is just as important as the content within the videos. In this episode of the RethinkYour.com Podcast we're answering listener email about organizing videos on your website, the different ways to host your videos, and some ideas for good SEO optimization of the videos you embed on your website. Don't skip or press pause on your screen, good stuff is just ahead. (recorded November 10, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Today in episode 92 of the RethinkYour.com Podcast we are reading through jewelry industry news and discussing the topics of shipping, customer service, trade show security, the number of new jewelry business opening in the last 3 months, ransomware attacks, and local selling through Amazon. We're offering our insights and internet implications of each topic and what they mean to you as a jeweler. Listen in! (recorded November 7, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Do you write email subject lines that will stop your customers dead in their tracks, while also avoiding the phrasing that will send your marketing emails directly to spam? Today we're chomping on some evocative ideas for fantastic email subjects that shouldn't be too difficult for you to follow, or swallow. Additionally, in this, episode 91 of the RethinkYour.com Podcast, we're giving you plenty more food for thought with 5 different approaches for curating products for those holiday gift guides you should be setting up on your website. Let's dig into this delicious episode. (recorded November 4, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Have you implemented ADA compliance on your website, for real, or have you taken the easy way out with one of those ADA compliance overlays? This is episode 90 of the RethinkYour.com Podcast, in which we are breaking down the finer points of the outcome of a recently settled ADA compliance lawsuit. Followed by an equally important topic for this holiday season: What to do with your online inventory when your items are temporarily out of stock? We'll discuss a few options, and tell you our recommendation to give your Google ranking its best chances. Let's go! (recorded October 31, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Black Friday is four weeks away. What strategies do you have planned for your jewelry store? Will you promote a sale or discounts? Regardless what you are planning, this episode of the RethinkYour.com Podcast is for you. Let's get started. (recorded October 29, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Wordpress is a great platform to build your website upon, but your choice of plugins used to enhance your website beyond the basic Wordpress can eventually cause serious problems. In this episode of the RethinkYour.com Podcast, Matt and George are explaining a few recent security issues with popular Wordpress plugins, ways to avoid your website being hacked, and a few cautions against automatically upgrading your plugins. No fear mongering ahead, just good information to dive into right now. (recorded October 24, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
If you've redesigned your jewelry website a few times or hired one or more SEO professionals without understanding what you paid for, then you've probably fallen prey to a scam without realizing it. In this episode of the RethinkYour.com Podcast you'll find out why so many SEO campaigns are unsuccessful, what it takes to see results with an SEO campaign, and how you might have been tricked into spending money you didn't need to. Stay tuned for episode 87. (recorded October 21, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Are you able to see the forest for the Linktree? Matt and George discuss a recent Instagram clash with the link-sharing service that may potentially still be occurring. We also explore a Google My Business story where 3 stores were attacked by a competitor who targeted them with 1-star online review that killed their average review score. We'll discuss how to handle that situation if it ever happens to you. Let's dive into episode 86 of the RethinkYour.com Podcast. (recorded October 17, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on
The price may be right, but does it affect how you rank? Jewelers have long questioned the validity of showing product pricing online. Today, Matt and George talk about Google's recently revealed stance on the ranking of identical products sold at different prices on multiple websites. We also go into some other positive and negative shopping cart attributes that encourage or block your customer's buying journey both on Google and on Facebook. That's what's added to our cart for episode 85 of the RethinkYour.com Podcast. Check it out. (recorded October 13, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
Although ecommerce jewelry websites are becoming more and more popular, there are still a considerable share of jewelers without ecommerce who just want to use their website to showcase products. One such way of showcasing products is to use a photo gallery layout with a curated set of photos. In this episode of the RethinkYour.com Podcast we're discussing the types of SEO techniques you can use on photo gallery pages to give you the best chances in search results. Let's jump into this, somewhat of a Tetris, topic. (recorded October 10, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
It's called Buy Now, Pay Later and its replacing the traditional layaway that retailers offer in their store. In this episode of the RethinkYour.Com podcast, we're discussing why your customers may appreciate Buy Now, Pay Later more. (recorded October 6, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.
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