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Edge of the Web - An SEO Podcast for Today's Digital Marketer
Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot's SEO traffic. We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin content and lack of topical authority as probable culprits. News from the EDGE: [00:02:43] Is Your Brand Prepared for what LLMs are doing to Search? [00:12:17] What is happening to HubSpot with their SEO traffic?? [00:17:31] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:18:40] Yahoo Search Testing AI Chat Feature [00:21:18] Google's Page Annotation Opt-Out Form [00:25:20] Google Drops Breadcrumbs From Mobile Search Result Snippets [00:27:15] Google AI Overviews Now In Circle To Search [00:30:08] EDGE of the Web Sponsor: InLinks [00:30:52] Google Ads PMax Category Report Displaying "Private Search Term" [00:36:13] Google Breakup Likely Off The Table Under Trump Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio Resources: Mobile Moxie Cindy's Duda Presentation on SEO and Content Strategy Phase II of Google's Mobile-First Indexing is just Chrome
In this episode of SEO 101, we explore Google's controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on Bing's generative search experience, and highlight warnings about JavaScript-generated product markup in SEO strategies. Stay informed on the latest trends!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
With Google's shift to mobile-first indexing, optimizing your website for mobile devices has become more critical than ever. In this episode, we'll explore how to set up and optimize your website to ensure it performs well in mobile search results. We'll cover tips, tricks, and best practices to help you stay ahead in the mobile-first era.Looking for the best marketplace to buy a website, then here it is: https://flippa.com?buy_sell=emilyandblair&utm_campaign=emilyandblair Do you need help in your business? Go to our One-On-One Coaching at: https://emilyandblair.com/need-help-lets-talk-one-on-one/Are you looking to buy a website? Let us provide you with a Due Diligence report to give you peace of mind with your purchase! Book a report here: https://emilyandblair.com/buying-a-website-report/ See our resource website at: https://www.emilyandblair.com
Episode 185 contains the Digital Marketing News and Updates from the week of Oct 30 - Nov 3, 2023.1. Mobile-First Indexing: Google's 7-Year Mission Accomplished! - Imagine a world where your smartphone is the key to unlocking the vast potential of the internet. That's the vision Google has pursued for nearly seven years, and they've just announced a significant milestone: the completion of mobile-first indexing. This means that Google now primarily uses the mobile version of content for indexing and ranking across all websites.Back in 2016, Google embarked on this journey, recognizing the shift towards mobile internet usage. By 2018, half of the websites in Google's search results were indexed this way. Fast forward to today, and Google has officially declared the process complete. What does this mean for you? It's simple: if your website isn't optimized for mobile, you're not speaking the same language as Google's search engine—and potentially missing out on valuable traffic.For the few sites that still don't work on mobile devices, Google will continue to use its legacy desktop crawler, but this is a temporary measure. The message is clear: mobile optimization is no longer optional; it's essential.As a business owner, this update is a call to action. Ensure your website is mobile-friendly, with responsive design and content that shines on smaller screens. This isn't just about staying in Google's good graces—it's about providing your customers with the best experience, no matter how they find you.Google's update is a reminder of the ever-evolving nature of the web and the importance of keeping pace with these changes. As mobile-first indexing becomes the norm, it's an opportunity to review your online presence and ensure that your business is set up for success in a mobile-centric world.P.S. Don't let your website get left behind in the desktop era. Embrace mobile optimization and open the door to a world of opportunities.2. Google Launches Nov'23 Core Update - Google has announced its November 2023 Core Update. This update is the latest in a series of adjustments that Google makes to its search algorithms, which can significantly impact where your site appears in search results.The November update is particularly noteworthy because it's the fourth broad core algorithm update of the year, following closely on the heels of the October 2023 Core Update. These updates are part of Google's ongoing efforts to improve the searcher's experience by providing the most relevant and high-quality results.What's new with this update? Google has improved a different core system than the one adjusted last month. This means that even if you've made recent changes to your site, you might still see fluctuations in your search rankings. Google's guidance remains the same: focus on creating high-quality content that provides value to your users.If your site's rankings are negatively impacted by an update, Google advises that there aren't specific actions to take to recover. However, they do offer a list of questions to consider if your site is hit by a core update. It's also possible to see a bit of recovery between core updates, but the most significant changes typically occur after subsequent updates. In conclusion, Google's Core Updates are a reminder of the importance of having a robust content strategy that prioritizes user experience. By focusing on creating valuable, high-quality content, you're more likely to weather the storm of algorithm changes and maintain a strong presence in search results.3. According to Google, Small Websites Can Win in the Ever-Evolving Search Landscape - In the digital age, where the internet seems dominated by large players, it's easy to wonder if small websites still have a fighting chance. Danny Sullivan, Google's Search Liaison with over 25 years in the search space, shared an encouraging perspective that's vital for you as a business owner to understand.Search engines have evolved tremendously since the pre-Google era, and with each update, concerns arise about the visibility of small sites. Yet, history has shown us that small sites have not only survived but can thrive and become leaders in their niches. Sullivan himself has witnessed this growth firsthand, having run two successful small sites before joining Google.The key takeaway? Google's goal is to reward great content, regardless of the site's size. They are committed to the success of the open web ecosystem, where quality content leads to satisfaction all around—for searchers, content creators, and the search engines themselves.However, the web is dynamic, with changing content and shifting user expectations. Google continuously adapts, striving to improve search results. This includes recognizing valuable contributions from various sources, including forums and personal experiences, ensuring a diverse mix of results.For you, the message is clear: don't get caught up in an "expert arms race" or create content solely with Google's algorithms in mind. Instead, focus on what benefits your readers. Author bios, for instance, should be crafted for your audience, not for search engine optimization. Quality content that serves your readers' expectations aligns naturally with Google's ranking principles.Sullivan emphasizes that there's no checklist for success. Instead, he points to guidelines that help assess if content is genuinely people-first, such as providing original information or analysis. If your content consistently delivers value and leaves visitors thinking, "Wow, that was great. I learned something. That was helpful," you're on the right track.Remember, it's not about being labeled as an "expert" or having the perfect About page—it's about creating content that resonates with and serves your audience. As a business owner, focusing on delivering great content is your key to thriving in the search landscape.P.S. For more insights on creating helpful content, visit Google's guide here: Creating Helpful Content.4. Unpacking the Real Impact of Keyword Stuffing on Your Site - In the realm of SEO (Search Engine Optimization), "keyword stuffing" has been a buzzword for all the wrong reasons. But what does it truly mean for your website's content? Danny Sullivan, Google's Search Liaison, sheds light on this topic, clarifying that keyword stuffing isn't about the number of times a word is used. Instead, it's about the context and quality of your writing.Keyword stuffing refers to cramming a webpage with keywords or numbers to manipulate a site's ranking in Google search results. This often results in content that sounds unnatural or out of context. For example, repeating "unlimited app store credits" to an excessive degree can be flagged as keyword stuffing. It's not the repetition per se that's the issue; it's when the repetition leads to non-sensible patterns and unhelpful writing.Sullivan advises against writing with Google's algorithms as your primary audience. Phrases shouldn't be repeated unnaturally just to ensure Google "gets it." Instead, focus on how people consume content. Google's sophisticated language analysis can understand meaning and concepts without the need for over-repetition. The best practice is to write naturally, as if you're explaining something to a person, not a search engine.This insight is crucial for you as a business owner. The content on your website should be crafted for your customers, providing them with value and a pleasant reading experience. If your content is engaging, informative, and written in a natural tone, you're already aligning with Google's preference for high-quality, user-focused content.Remember, the goal is not to outsmart search engines but to create content that genuinely serves your audience. By doing so, you'll naturally improve your site's SEO and foster a trustworthy relationship with your customers.5. Write for Your Readers, Not for Google - In the digital world, where Google's algorithms can feel like an enigma, Danny Sullivan, Google's Search Liaison, offers a simple yet profound piece of advice: "Stop thinking 'What should I do for Google?' when writing content." Instead, focus on what your readers need and want. This shift in perspective is not just refreshing; it's crucial for creating content that resonates with your audience and, ironically, performs well on Google too.Sullivan's guidance comes as a reminder that the content you produce should cater to the interests and queries of your readers, not to the perceived demands of search engines. The essence of his message is to prioritize the quality and usefulness of your content over SEO tactics. Google's ranking systems are designed to reward content that serves readers well, which is why your primary goal should be to address the needs and questions of your audience.This approach is more than just a best practice; it's a strategic move in the ever-evolving landscape of SEO. By focusing on your readers, you're likely to naturally include the keywords and topics they're searching for, which aligns with how Google assesses and ranks pages. Sullivan reiterates this point, encouraging content creators to write in a way that's most helpful for their audience.For you, this means taking a step back from the technicalities of SEO and asking yourself: What information does my audience seek? How can I provide value in a way that's engaging and informative? The answers to these questions will guide you in crafting content that stands out, not just to search engines, but more importantly, to the people you aim to serve.In conclusion, let go of the "What should I do for Google?" mindset. Instead, embrace a reader-first approach to content creation. It's a strategy that will serve your business well, building trust with your audience and, as a result, with search engines too.6. Vintage or Outdated? Google's Take on Old Content's Value - Understanding the importance of content relevance is crucial for any business owner. The digital space is often seen as a race to stay current, but Sullivan's insights suggest that the true value lies in the content's quality and utility to the reader, not its publication date. He states, "Just because something is older doesn't make it unhelpful." This is a significant point, especially for news publishers and content creators who worry about the need to constantly update their articles to maintain relevance.The conversation arose from a question about the feasibility of news publishers updating old articles. Sullivan's response was clear: if the content is written with the audience in mind and remains relevant, it doesn't lose its value over time. This perspective is part of Google's broader guidance, which emphasizes creating content that prioritizes the reader's experience.For you, this means that the evergreen content on your site—those pieces that provide timeless value—can continue to serve your audience and contribute to your site's authority. It's a reminder to focus on quality over quantity and to consider the lasting impact of what you publish.In summary, don't rush to discard or rewrite your older content just because of its date. Evaluate its ongoing relevance and usefulness to your audience. If it still answers questions, solves problems, or provides insight, it remains a valuable asset to your website.7. The Truth About Schema: Does It Really Boost Your Google Ranking? - Are you looking to improve your website's ranking on Google? You might have heard that adding schema, or structured data markup, to your pages can give you a leg up in search results. However, Danny Sullivan, Google's Search Liaison, has clarified a common misconception: schema does not directly improve your site's ranking.Schema markup is a code that you put on your website to help search engines return more informative results for users. While it's true that schema can enhance the way your page appears in search results—potentially increasing click-through rates—it's important to understand that it doesn't give your page a ranking boost. Sullivan emphasizes, "Using schema doesn't give you a ranking boost. It can help you be eligible for certain displays or enhancements, but it doesn't somehow boost you to the top of results."This clarification is crucial for business owners like you who are investing time and resources into SEO strategies. It's easy to get caught up in the myriad of tips and tricks out there, but Google's stance is clear: schema is about aiding search engines in understanding your content, not about climbing the search result ladder.Moreover, if your site violates Google's schema guidelines, it won't impact your ranking. Instead, it may disqualify your site from being eligible for those rich results or enhancements that schema can provide. Sullivan's message is a reminder to focus on creating quality content first and foremost. The use of schema should be viewed as a tool for improving user experience, not as a shortcut to higher rankings.As a business owner, it's essential to align your SEO efforts with practices that genuinely help your audience. By focusing on delivering valuable, high-quality content, and using schema as it's intended—to enhance user understanding—you're setting your site up for long-term success.Remember, the goal is to make your content helpful and accessible to your audience. Schema can contribute to this by making your content more understandable to search engines, which in turn helps users find the great content you're providing.8. Boost Your Video's Visibility: Google's New Structured Data Guidelines - Google has updated its guidelines for video structured data with new recommendations that could enhance your video content's visibility in search results. Structured data is a standardized format for providing information about a page and classifying the page content. For videos, this means using specific code to communicate details to Google about the video content on your site, which can then be displayed in rich search results.The key change is that Google now requires not just the date but the exact time a video was published and also when the video expires, using the ISO 8601 format. This update aims to make the publication time more precise, which can be crucial for timely content. Google suggests including timezone information with this data; otherwise, it defaults to the timezone of Googlebot, which may not align with your local time.If you ignore these new recommendations, the only immediate consequence is the potential for a timezone mismatch. However, it's always wise to present structured data as Google expects. Think of it as fine-tuning your content for optimal performance – you're giving Google exactly what it's looking for, which can only benefit your site.In summary, take the time to update your video content with the precise publication time and timezone. It's a simple step that aligns with Google's best practices and could make a noticeable difference in your content's online presence.9. Google's Sep'18 Top Money-Making Search Queries Revealed - Have you ever wondered which search queries are the golden tickets in the vast lottery of Google searches? A recent revelation from an ongoing antitrust trial has shed light on this very topic, and the insights are invaluable for any business looking to capitalize on Google's search engine.For a single week in September 2018, terms like "iPhone," "auto insurance," and "cheap flights" were the most profitable for Google in the United States. This information, previously shrouded in secrecy due to Google's tight-lipped policies on revenue data, was disclosed in a heavily redacted slide. While the exact figures remain undisclosed, the list of terms provides a fascinating glimpse into user behavior and market trends.Why does this matter to you? Understanding these high-revenue search terms can inform your digital marketing strategy. If your business is related to any of these lucrative categories, there's a clear opportunity to align your online content and advertising efforts with what users are actively seeking.The top revenue-driving searches ranged from tech products to insurance and entertainment services, indicating diverse areas where Google users are willing to spend their money. This diversity suggests that there's room for businesses of all kinds to find their niche in the search engine landscape.In conclusion, while the specifics of Google's earnings from these searches are not public, the takeaway for you is the importance of targeting the right keywords in your SEO and PPC campaigns. By focusing on terms related to your business that have proven profitable, you can potentially increase your visibility to high-intent customers and drive more revenue through your online channels.10. Google Ads Click Tracker Policy - In the digital age, tracking the performance of your online ads is crucial for understanding customer behavior and maximizing your return on investment. Google Ads has recently updated its policies, and there's an important change you should be aware of: the requirement to use certified click trackers.A click tracker is a tool that records clicks on your ads, providing valuable data on how users interact with your advertising. Google has now mandated that, for accounts using click trackers for the first time after September 11, 2023, only certified click trackers will be accepted. Ads using non-certified trackers may be disapproved. This policy will be fully enforced over the next 12 to 18 months, with the timing depending on factors like the advertiser's history and account activity.Why is this important for you? Compliance with Google's policies ensures that your ads remain active and effective. Using a certified click tracker not only aligns with Google's standards but also guarantees that the data you collect is reliable and actionable.If you're currently using a third-party click-tracking service, it's time to check if it's on Google's approved list. If not, you'll need to switch to a certified provider or risk having your ads disapproved. This may seem daunting, but it's a step towards more transparent and trustworthy ad tracking.For those who provide click-tracking services, Google has opened applications for certification. Meeting their guidelines means you can continue to serve businesses like yours without interruption.
This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update...
Edge of the Web - An SEO Podcast for Today's Digital Marketer
The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we're excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly! [00:02:50] Introducing Cindy Krum [00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy [00:10:47] What are Entities? [00:12:43] Contextualizing the Cute Puppy Search [00:13:44] How Does Google Define an Entity? [00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search? [00:16:23] How has the Knowledge Graph Evolved? [00:17:35] Site Strategics: Title Sponsor of EDGE of the Web [00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity [00:21:28] Entities Being Language Agnostic: HREFLang [00:22:50] What is Above the Knowledge Graph? The Topic Layer [00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out [00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix [00:28:36] Moving from Monolithic to Micro Services [00:30:31] Portability as it Applies to Passage Indexing Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix Follow Cindy Krum https://twitter.com/Suzzicks https://www.facebook.com/cindy.krum/ https://www.linkedin.com/in/cindykrum/ https://www.instagram.com/mobilemoxie/ Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/
Shockingly, Google finished rolling out the Google product reviews update on August 2nd and didn't even tell us on social. We are seeing some volatility and fluctuations in Google Search may be due to the Google Product Reviews...
I'm shooting the breeze this week - using that SEO Volatility Tool and finding more and more ways to use it and create more opportunities for pages to show up. Also, there's an interesting update on the Mobile First Indexing test - does Google really score our sites based on the mobile version of our sites? Find out in this week's episode if the first round of results was a false signal...or not. Here's the link to the Volatility Tool and Top SEO Factors https://seovolatility.com/ Top SEO Factors Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your topic is chosen, you get a mention plus a backlink. Heck, even if you just submit a relevant topic, you'll get your name put in my hat and at the end of the summer, if your name is drawn, you'll receive a on page analysis for your keyword. Rules to follow - keep your eyes on this space. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports on Google and Bing bots and Search Console - https://bit.ly/crawlornocrawl To take a look at the Cora software that I use in analysis - https://bit.ly/confessionscora To see more of the shared data factors - check out https://topseofactors.com/ Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA --- Support this podcast: https://podcasters.spotify.com/pod/show/confessions-of-an-seo/support
In recent years, organic traffic has become secondary to paid traffic as Google's business model continuously shifts towards a pay to play model to maximize their revenue. Does this mean organic results have gone by the wayside? Absolutely not. Organic search rankings are especially critical for people in the early stages of researching a topic or product that interests them. If your company ranks well, it creates the opportunity to become viewed as a trusted source. Conversions become much easier once your brand has established itself as a trusted authority in your industry. Google has released several updates that weighs a website's performance when ranking potential results. The Mobile First Indexing and Core Web Vitals updates introduced the need for performant mobile sites with a heavy focus on usability and speed. A poorly performing website is bound to create many lost opportunities. In this week's Digital Marketing Mondays, Hans and Devin discuss easy to execute but often overlooked site optimizations to help you improve your site's performance which in turn will have a positive impact on your SEO efforts. Access our free website grader tool here: https://lp.marketvantage.com/free-website-grader
Mobile-First Indexing is a change of Google's and Bing's indexing algorithm designed to build a separate index for mobile searchers. This will help all websites that are mobile-friendly rank higher on search engines such as Google, including local businesses that want to get higher rankings for positions 1 & 2 in Google Maps. As Google's web index grows, it's getting harder and more expensive to keep crawling the web at its current rate. Thus, the need for Google to move to a new mobile-first indexing system to avoid crawling issues and keep the ability to crawl & index new pages as they appear on mobile devices. This change should only affect you if all of your best content is on the mobile version of your website because otherwise, Google will continue to index the desktop version of your website, as it does now. So before you take any action on your existing website, please check whether all of your best content is available on the mobile version of your website. If not, make sure to add it there and not just on the desktop version! More info about the function of mobile-first indexing in SEO : https://seo.co/mobile-first-indexing/ Connect with us: SEO // PPC // DEV // WEBSITE DESIGN
Mobile-first indexing is the process used by Google's mobile search results to identify the most relevant content for the search query and rank it accordingly. This alteration to Google's ranking algorithm includes all smartphones, tablet devices, and smartwatches. Mobile-first indexing doesn't just apply to mobile searches; it also affects desktop searches that are conducted through Google's "Smartphone-friendly" test. Furthermore, Mobile-First indexing is a big change for SEO. Smart digital marketers should be taking this development seriously because it has enormous potential to help your search visibility. The primary goal of mobile-first indexing is to improve the total search experience for consumers and to help people find what they are looking for faster. By having more content accessible to mobile users, we are fulfilling one of the most fundamental goals of our search mission. With the introduction of Google Mobile-First Indexing, there is going to be a massive shift in how Google searches for and indexes content on the web. A large portion of the searches performed on Google is done through mobile devices, which means that this is only going to continue to grow. As such, it is important to consider what this means in relation to SEO practices. More info about the function of mobile-first indexing in SEO : https://seo.co/mobile-first-indexing/ Connect with us: SEO // PPC // DEV // WEBSITE DESIGN
Host : Marv Dorner of BeBizzy Consulting (@BeBizzy on Twitter) Show Notes Link : https://bebizzy.com/news/google-cancels-mobile-first-indexing-indefinitely/
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on Tuesday afternoon, November 30th. So you know, 60% of SEOs said they didn't see changes with that core update...
Maximize Discover results with the Max Image Preview tag.https://www.searchenginejournal.com/increase-google-traffic-with-max-image-preview-tag/416123/Explaining Google's new Work at Work or Lose at Home Pay Scale Planshttps://finance.yahoo.com/news/pay-cut-google-employees-home-100348715.htmlIn which Google gives three options on audit plans for Core Web Vitals. (First they say it's a thing and they say it's not such a thing and then they say it's much more than that and then they say... . I think it's more than that)https://www.searchenginejournal.com/google-recommends-this-core-web-vitals-audit-workflow/416132/#closeWix beats WordPress in CWV competitionhttps://www.searchenginejournal.com/wordpress-vs-wix-core-web-vitals/416029/Kris Jones with Six Ways to Optimize User Review Pages for Googlehttps://www.searchenginejournal.com/product-review-page-seo/414409/Roger Montti covers Cumulative Layout Shifthttps://www.searchenginejournal.com/core-web-vitals/cumulative-layout-shift/Google continues to move sites into Mobile First Indexing. (Not a big deal but sort of surprising. Thought they finished this in the spring after pushing back from last autumn)https://www.seroundtable.com/google-mobile-first-indexing-not-done-31904.htmlGoogle and Authorship, a strange relationshiphttps://www.seroundtable.com/google-spam-author-url-31913.htmlhttps://www.seroundtable.com/google-author-article-31889.htmlYahoo Sign Begowned from Sunnyvalehttps://www.seroundtable.com/photos/yahoo-sign-taken-down-from-headquarters-31882.htmlMartin Splitt reminds SEOs that Alt Text is important for SEO.https://www.seroundtable.com/google-alt-text-important-seo-31872.htmlGoogle Enforcing Business Address on some GMB listings as means of spam protectionhttps://www.seroundtable.com/google-my-business-physical-addresses-31891.htmGoogle Drops Safe Browsing as a ranking signalhttps://searchengineland.com/google-drops-safe-browsing-as-a-page-experience-ranking-signal-350995Structured Data test tool gone -> Landing page directs users to Google Rich Results tool or to Schema.org tool.https://searchengineland.com/googles-legacy-structured-data-testing-tool-now-is-gone-351128
So what does it really mean when Google tells you that they're using “mobile first indexing?” In this episode we are diving into all the implications of what mobile first really means and providing a few warnings of what to watch out for and how to use mobile first indexing to your advantage. Let's get number 58 of the RethinkYour.com Podcast started. (recorded June 22, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is another panic. Businesses are wondering what happened when Google changed to mobile-first indexing on March 31, 2021. They are also wondering what will happen when the core values for website ranking change in May and yesterday was the deadline. Businesses' need to prepare themselves, but they have had other priorities over the last 12 month, adapting their business models because of the pandemic. But some good has come out of the pandemic. Businesses have been propelled forward into the digital and mobile world. Google quickly jumped on these changes with a whole new suite of core values for website ranking. This episode looks at them and explains what you need to do to make your website visible.
On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is another panic. Businesses are wondering what happened when Google changed to mobile-first indexing on March 31, 2021. They are also wondering what will happen when the core values for website ranking change in May and yesterday was the deadline. Businesses’ need to prepare themselves, but they have had other priorities over the last 12 month, adapting their business models because of the pandemic. But some good has come out of the pandemic. Businesses have been propelled forward into the digital and mobile world. Google quickly jumped on these changes with a whole new suite of core values for website ranking. This episode looks at them and explains what you need to do to make your website visible.
On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is another panic. Businesses are wondering what will happen when Google changes to mobile-first indexing on March 31, 2021. They are also wondering what will happen when the core values for website ranking changes in May. Businesses' need to prepare themselves, but they have had other priorities over the last 12 month, adapting their business models because of the pandemic. But some good has come out of the pandemic. Businesses have been propelled forward into the digital and mobile world. Google quickly jumped on these changes with a whole new suite of core values for website ranking. This episode looks at them and explains what you need to do to make your website visible.
On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is another panic. Businesses are wondering what will happen when Google changes to mobile-first indexing on March 31, 2021. They are also wondering what will happen when the core values for website ranking changes in May. Businesses’ need to prepare themselves, but they have had other priorities over the last 12 month, adapting their business models because of the pandemic. But some good has come out of the pandemic. Businesses have been propelled forward into the digital and mobile world. Google quickly jumped on these changes with a whole new suite of core values for website ranking. This episode looks at them and explains what you need to do to make your website visible.
On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is another panic. Businesses are wondering what will happen when Google changes to mobile-first indexing on March 31, 2021. They are also wondering what will happen when the core values for website ranking changes in May. Businesses’ need to prepare themselves, but they have had other priorities over the last 12 month, adapting their business models because of the pandemic. But some good has come out of the pandemic. Businesses have been propelled forward into the digital and mobile world. Google quickly jumped on these changes with a whole new suite of core values for website ranking. This episode looks at them and explains what you need to do to make your website visible.
This was an interesting week, let’s start with the Sparktoro study claiming 65% of all searches done on Google do not lead to a click to a website. Then Google responded saying this is a misleading statement. This all led to a lot of debate on...
Google may have pushed another algorithm update starting this past weekend, I almost did not cover it. There was also a possible local search ranking update by Google over the past two days. Google’s Danny Sullivan said...
Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy.Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. In this episode, we covered:Why marketers can’t afford to sleep on mobile-first indexingHow Passage-based ranking will impact how we create contentThe best opportunities to claim more real estate in SERPs (spoiler: it’s not blue links)How to start future-proofing your SEO strategy todayResources:We covered A LOT of topics on this episode, so here’s some more content to feast on.Want to go deep on Entity Understanding and Mobile-First Crawling? Then Cindy has a five part series that covers pretty much everything. Start with part one.Watch Cindy’s webinar on Mobile-First Indexing and The Story Your Data Isn’t Telling You.Get the full lowdown on Passage-based ranking.Learn how mobile-first indexing impacted local businesses when it first rolled out.
You now have more time to get ready for mobile first indexing Hello, thanks for listening to SEO tips today. Today is going to be a quick tip. On Google on July 21st announced that they re extending the mobile-first indexing deadline from September 2020 to March 2021. As of March this year, Google said they [...]
On this Facebook Live series converted into a podcast, Len sits down with Sean Hamel to discuss how website speed is often overlooked in today's dental marketing landscape. With Google rolling out Mobile-First Indexing this Fall, it's important for everyone to know where they stand and ensure they are trending with where technology is going - not where it's been. Google My Business and Google Reviews are both under utilized and shrouded in a lot of misinformation. Sean brings clarity to using GMB and Google Reviews as powerful tools in a practice's marketing arsenal. Tools that don't require any additional financial spend, but provide massive ROI for the time investment. Takeaways from this podcast include: - How to get more website speed - How to use your Google My Business effectively - Do's and Don'ts of Google Reviews - Dentistry is a relational business at it's core. It's time to get back to basics, spend more intentionally, and use their website and Google to their maximum potential. Sean Hamel has been a natural marketer all of his life. From starting his own landscape company in the fifth grade to years spent touring the country as a professional musician, Sean is a natural relationship builder, brand creator, and outside-the-box thinker. Sean founded Art of Dental Marketing in 2016 because he was tired of seeing dentists being over-charged and underserved in all aspects of their practice marketing. ADM builds ultra-fast, video-based websites that blossom on a foundation of real relationships, community connection, solid branding, and great patient experiences. Sean and his team focus on helping dentists be intentional in their marketing and build their practices without gimmicks or discounting their services. At ADM, it's about the story you tell, not the dentistry you sell.
It looks like you all need some relaxation, so this week I took you to the beach - not that I ever go to beaches but hey, it is a green screen. In the search news, it seems like we have a Google search ranking update yesterday and today...
Cindy Krum made a presentation about "Mobile-First Indexing or a Whole New Google?" at Digitalzone’18.
This week, we possibly had another Google search ranking algorithm update on April 28th and 29th, Google did not confirm it. Google said they may delay the September deadline to switch fully over to mobile-first indexing...
今天跟大家分享 Google Blog 裡的一則消息。 目前搜尋器進行網站搜尋的時候,會用桌面版方式和 smartphone Googlebot。 2020 年 9 月完全轉用 mobile-first indexing 此消息透露從 2020 年 9 月開始,搜尋網站資訊將不再用桌面版,會完全轉用 mobile-first indexing (手機優先) 的方法。 2020 年 9 月之前,下面兩種情況你必須要把網站改成響應式設計: 1. 如果你的網站還沒有手機版; 2. 有手機版但不是使用響應式設計,就是那種 m-dot 版,即使用 Dynamic surfing 找到了,但顯示的資訊與桌面版不統一,文章指出這樣會引致混淆而影響 SEO。 一致的用戶體驗 Google 此舉是希望用戶無論在電腦或手機,看到的資訊都是一樣的,只是介面的分別而已。 這個更新主要就是 mobile-first indexing,要配合 Google 的演變,做網站的時候,應該都要改用 mobile-first 的策略,先做手機版或投放較多資源。 對 mobile-first indexing 有任何問題請隨時提出、留言或分享,我有 Facebook 和 Youtube channel,歡迎訂閱。
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Blogging Monthly - Get All The News & Updates About Blogging
In this month's episode, we will talk about WordPress Security lapses, WordPress 5.4 Update, Google Search Console changes along with SERP Updates. Learn about the changes coming to you as part of WordPress or theme updates and how to handle your backlinking strategy with the changes in SERP. You can get more updates at MetaBlogue.
In questo video illustro i risultati del Sondaggione: 233 persone hanno dato il loro parere sulla tipologia di Contenuti che faranno nel 2020!Poi approfondiamo tramite i commenti più interessanti della community gli argomenti della settimana. Durante la lettura approfondisco delle parti e rispondo alle domande.Il Sondaggione lo facciamo sempre tramite telegram http://bit.ly/TelegramFF-------------------------------INDICE 00:45 Risultati del SondaggioneI commenti sui video di:01:47 Customer Journey06:56 Attenzione a Tiktok13:53 Google e la Favicon17:55 La guida definitiva al Mobile First Indexing 28:06 Futuro di FastForward e prossimi video -------------------------------Per seguire FastForward:Su YouTube: iscriviti e attiva la campanella
Published Mar 23, 2018 Chris Hogan: Good day all, Chris Hogan and Andrew Groat come to you live from Me Media studio here in Burleigh for episode 80 of 'Get Fact Up'. And today we're talking about... Andrew Groat: The new mobile update for Google, the Google search. Chris Hogan: Look out peeps. Are you in for some trouble if you don't get this right? Andrew Groat: So last year Google rolled out what everyone affectionately named "Mobilegeddon", where it started marking down people's websites, or penalising people's websites that didn't have mobile friendliness. So that's been in effect for probably a year now I'd say. And the way that worked, it would check your website, see if it was mobile friendly. If it wasn't mobile friendly, you would be pushed further down the results. So that's been going for a bit and we've said that before, that you really need to take that seriously, because they're only gonna get more heavy handed with that. The mobile usage is growing. It's not changing, it's growing exponentially and now we've got like Google voice search, iPhone voice search, Siri voice search ... Sorry Alexa voice search. Chris Hogan: Yeah. Andrew Groat: And all of that is only showing mobile results, so it's only going further that way. And now Google have gone a little bit further with that new indexing strategy, and they're about to roll out a new thing called Mobile First Indexing, where they only check the mobile version of your website. Only index the mobile version. If you don't have a mobile version, they don't even look. Chris Hogan: You will not be on Google's search results, if you don't have a mobile website. Andrew Groat: So it's only something that they're slowly rolling out now. They're testing it on a couple of websites, but they will be rolling it out, they're 100% confirmed on that. So, that is a problem for people that don't have mobile friendly websites. Chris Hogan: You're warned. You're warned. And there's still people that don't have mobile websites. Some of them have by their [inaudible 00:02:10] credit a really dodgy version of their desktop version, and said, "This will do." And what's that gonna do for them Andrew? Andrew Groat: Well that means only that dodgy version will be in the search results now. Chris Hogan: Yeah. Andrew Groat: So, if you have a really, really good desktop site, doesn't matter. So the big thing here is, you shouldn't have a separate mobile version of the website. And I've done a bit of research this morning and we've always said responsive web design is the way to go. 100%. So you... To explain that a little bit better. If you have a mobile version of your website, that's when you have ABC.com.au as your desktop website, and then maybe M.ABC.com.au as your mobile only website. That's the only thing that's gonna be indexed now, is the mobile website. Chris Hogan: Yeah. Andrew Groat: So if you've got a kind of crappy version of your main website as your mobile site, then kiss the good one goodbye. Chris Hogan: And responsive websites are the ones that basically resize. So, they should be designed to resize from a desktop view, down to an iPad view, down to different width iPhone ... Sorry, phone widths, mobile phone widths. And it should show the same content. Andrew Groat: The same information, yeah. It should. Chris Hogan: And that's great and the reason why people should have done it that way, or should be doing it that way, is because it means that when you update your website, which might be from a laptop computer, most of the time... Or sorry, a desktop computer. Then what you're seeing on your desktop is what you're also gonna see on your mobile. And then it's just a quick check, "yep, displays fine." Done. And the content is exactly the same. So, you haven't had to do it in two places and be all tricky. And yeah, now if you don't have it, you're not gonna show on Google's search results, so. Andrew Groat: So you have to sort of ask yourself... You may not know if you have a responsive website or you just have a mobile version or something else. But you have to ask yourself, "When I look at my website on the phone, is it a different experience in terms of the content and information to someone on the desktop?" If it is, that's a problem. So Google's only gonna be reading the mobile version. Google is only checking your phone on a mobile, and it's only using that content to put it in the search results. So that could have a huge impact on your SEO. If you have cut down versions of all your text or you have cut down versions of anything. Or you just literally not showing certain pages, they're gone. Chris Hogan: Crazy. Andrew Groat: So there's a couple of ways you can check this. Chris Hogan: That was my next question. Andrew Groat: So Google has the mobile testing tool, we'll put a link to that down at the bottom. Now one thing about that, it's about to be updated. So when Google releases this update, they're also gonna have an updated version of this mobile friendly test. So you can check that now, and it might say it's okay, there might be a couple of things you need to fix up. As soon as they re-release this indexing update, you can guarantee they'll have a new version of this mobile testing tool. So keep on top of that. But the best way to test, and this may be a little bit over people's heads, and we can put some links in to get this setup. You need Search Console, that's Google Search Console, and that's what all of us webmasters use to keep on top of errors on a website. So if there's any errors showing up on a website, Google's crawled a page and then suddenly change the name of that page and it can't find it anymore. Search Console will send you an email for that. So inside Search Console, there is a dropdown called Search Traffic. At the bottom of that there's one called Mobile Usability, and they've said the best way to guarantee that you're gonna be okay for this new Mobile First Indexing change, is to check that page. So if you have any errors on that page, which means that Google can't check some of your pages because it's not mobile usable, then you need to get on top of that. And if you have anything on there that says it can't crawl your website, on the Mobile Usability page, you need to get on top of that, because that's Google trying to check your website as a mobile phone. So that's the best place to look. Chris Hogan: Cool. So, to recap, when does this come out? Andrew Groat: They're already rolling it out. Chris Hogan: It's now. Andrew Groat: They're testing it ... They said they're testing it on a select few websites right now. Chris Hogan: Right. Andrew Groat: And then it's gonna be rolled out country by country, so. Chris Hogan: Heck yeah. Andrew Groat: Even as we're saying this, it's probably already starting. Chris Hogan: And what's our average across our clients, what's the average number of searches via mobile at the moment? Andrew Groat: It's about 50%, it's probably more like 60 to 65%, is mobile traffic. And depending on what industry you're in, it's probably higher. Like we have some clients that are up to 80% mobile. Anything that involves ticketing for some reason, is always a lot higher. Even these days, e-commerce is a lot higher. E-commerce used to only happen on desktop, it's more that 50% on mobile now. People are becoming more trusting to putting credit card details through mobile. It's getting easier, there's better payment systems now. Chris Hogan: You can save your credit card details on your phone, just like you can on your laptop. Andrew Groat: Your AfterPay, PayPal, it's a lot more secure now so. Chris Hogan: Yeah. Andrew Groat: Yeah, very serious. Chris Hogan: Very serious guys. So if you aren't taking this seriously, then say goodbye to 60, 80% of your traffic from Google search results. Andrew Groat: If not all of it. If you don't have a mobile version, you're probably gonna be gone. Chris Hogan: Give us a call if you need help, we're here to spread the love. Andrew will give you a big cuddle. Andrew Groat: Over the phone. Chris Hogan: Consult, console you. Andrew Groat: And then we'll figure out a solution. Chris Hogan: Yeah. Andrew Groat: After the cuddle. Chris Hogan: Yeah. We do virtual cuddles. Thanks very much Andrew, that was very insightful. Thanks for watching guys. 'Get Fact Up' is available on MeMedia.com.au, also available on our Facebook page and on YouTube. You can subscribe there and get notified as soon as we go live with that vid. Stay tuned, and we'll see you next week. Andrew Groat: Thank you.
Published Apr 3, 2018 This is not a repeat. I repeat this is not a repeat. Oh wait... it should be, "This is not a drill, I repeat this is not a drill." You're absolutely right, we are doing this topic again due to Google releasing a blog only 2 days after our launch of episode #80 which helped explain things a little better. As mentioned before...Google has just announced is rolling out a search index which prioritises mobile-friendly websites. No need to panic but please do take action - if you don't have a mobile friendly website.
È quasi un addio. C'è poco da fare.Stanno dando priorità al Mobile e questa guida, che in lingua inglese è rinnovata, prende posizione chiara sugli elementi importanti del Mobile: dalla Pubblicità ai Video, dalle Immagini alle URL.Per i SEO non dice niente di nuovo, ma lo impacchetta tutto insieme.Un documento che potrebbe diventare molto persuasivo e che risponde finalmente a una delle domande frequenti. La posizione degli elementi importanti della pagina deve essere in alto.Avete presente quei siti, senza fare nomi, che mettono le informazioni in fondo?Ecco, ve lo firmo. Nei prossimi anni crolleranno.Buon aggiornamento!------------------------------- INDICE E FONTILa GUIDA al Mobile First Indexing http://bit.ly/36AH4hD03:06 La pubblicità e le penalizzazioni mobile03:28 Indicazioni su immagini 04:15 Playlist Quality Rater http://bit.ly/2JuZuIy04:43 Indicazioni sui video05:13 Gli elementi e la posizione nella pagina07:16 Altre segnalazioni07:34 Cosa puoi fare con Search Console07:47 Cosa puoi fare con Screaming Frog 08:14 Cosa puoi fare con il BrowserIL SONDAGGIONE SU TELEGRAM https://t.me/FastForward/1272 Gli strumenti dei professionisti http://bit.ly/383GSIZ-------------------------------Per seguire FastForward:Su YouTube: iscriviti e attiva la campanella
Lyt med og få gode råd fra SEO-ekspert Henrik Bondtofte til Mobile First Indexing.Vil du have mere inspiration fra Henrik?Du kan forbinde med Henrik på https://www.linkedin.com/in/henrikbondtofte/ eller via https://bondtofte.dk/ hvorfra Henrik hjælper sine kunder med skabe god forretning online.
Discutimos as últimas grandes mudanças do Google que podem afetar a vida de todo blogueiro: a Mobile First Indexing, a indexação que prioriza dispositivos móveis, e o BERT. ---------------- As coisas no Google estão mudando mais rápido do que nunca e hoje nós vamos falar de duas questões que precisam estar bem claras e presentes na atuação dos produtores de conteúdo. A primeira será sobre a indexação que prioriza dispositivos móveis, ou seja o tal “Mobile First Indexing”, que altera a maneira do Google classificar os sites em suas páginas de resultados de pesquisas. E também o BERT, que é um modelo de processamento de linguagem bastante avançado e que virou notícia há algumas semanas por conta do seu impacto real e potencial que ele pode ter nas buscas do Google a partir de agora. Essas mudanças tem tudo para impactar a maneira que os usuários interagem com conteúdo criado para a internet... quer saber mais? É só dar o play! Leia mais em: http://avidasecretadosblogs.com.br/indexacao-mobile-first-google-bert/ APOIE NOSSO PROJETO Chave Pix - liviabergo@gmail.com Catarse - https://www.catarse.me/avidasecretadosblogs PARTICIPANTES Edson Amorina Jr - Twitter - Blog Lívia Bergo - Twitter - Blog MANDE SUA MENSAGEM E-mail pergunte@avidasecretadosblogs.com.br EQUIPE TÉCNICA Produção - Lívia Bergo, Edson Amorina Jr Pesquisa e roteiro - Lívia Bergo Edição - Edson Amorina Jr Arte e layout do site - Cadu Silva Piadas - estagiário não-creditado
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify's Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you. On the show you'll learn: What the latest Google “Mobile 1st indexing” update means and Cindy's unique theoriesWhy Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site How machine learning in terms of language is effecting search results on both mobile and desktopWhat Progressive Web Apps are and why you should consider them in your marketing effortsHow you can get started with Mobile SEOPlus Cindy provides her top tip/key takeaway for the audience. If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here. See acast.com/privacy for privacy and opt-out information.
In this episode, Marie discusses the latest news in the world of SEO, including: Algo update: Aug 19-21 - small tweak Algo update affecting coupon sites Can you remove a manual action by disavowing alone? More from https://WixSEOLovers.com Changes to GSC API Test of Featured Snippet Anchors Difference between Mobile First Indexing and Mobile Friendliness Do affiliate links need to be nofollowed? Can structured data manual actions be caused by invalid markup? The Dejan SEO unnatural link penalty It’s now easier to reply to reviews on GMB Google Screened vs. Google Guaranteed Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Did Google just strike another blow to recruitment marketing? While HR is still trying to figure out Google for Jobs, Google just threw another wrench into recruiting strategy: mobile-first indexing. How will it impact your company's ability to attract top talent? Listen to SEO experts Cyrus Shepard (MOZ), Megan Boyd (Main Street SEO), and recruitment marketing expert Ira S Wolfe (The Googlization Guy) share essential SEO advice for Google for Jobs, Mobile-First Indexing and Google My Business.This show is broadcast live on Wednesday's at 1PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).
Happy birthday Google for Jobs! It's been 2 years since you disrupted recruitment marketing forever. To "celebrate" Google recently announced another major algorithm update. This time mobile-first indexing goes into effect for all new websites...and it will gradually impact all websites. What does mobile-first mean to your company job listings, career sites, and job applications? How will it impact your job listing rankings and employment brand? Listen to SEO experts Cyrus Shepard (MOZ), Megan Boyd (Main Street ROI), and show host/recruitment marketing expert Ira Wolfe explain the impact of Google for Jobs, Mobile-First Indexing, and Google My Business on recruitment and share best practice tips for getting job listings and career sites ranked #1. FREE Resources: ebook Google My Business for Recruiters YouTube Our Guests: Cyrus Shepard Email cyrus at moz.com LinkedIN Twitter YouTube Megan Boyd Linkedin Twitter Website
Developing a mobile-friendly website is now a requirement. A results-oriented mobile SEO strategy is all the more imperative. If you want know if your website is mobile-friendly and compliant with Google’s mobile-first indexing, get in touch with us. Visit https://www.firstpage.asia/seo/
Mobile First Indexing 的一些認知及理解? 如果對於這個視頻或課程有任何疑問,請歡迎留言。 覺得這條視頻有給你提供一點價值的話,請 Like 一下及分享給你的朋友。 另外,我還有很多教學視頻,以下有我的網站及Facebook專頁,多多指教。 課程網站:https://www.hdcourse.com FB:https://www.facebook.com/ivansopage YT: https://www.youtube.com/c/ivanso IN: https://www.linkedin.com/in/ivanso/ Podcast: https://www.anchor.fm/hdcourse
Google has been slowly rolling out their mobile first index, and will continue to roll it out on existing sites, but starting July 1 all new sites will automatically be indexed mobile-first. See full show notes at: https://www.mickmel.com/podcast112
Marie discusses the latest news in the world of SEO, including: Algorithm updates: May 20-24, 2019 Algorithm updates: May 29, 2019 Author E-A-T Webinar Mobile first indexing news Favicons in SERPS Google news indexing bug is resolved Will the indexing issues cause a loss in data in GSC? News on beta testing Google’s speed report Adsense ads not displaying? New video layout in SERPS Be careful verifying in GSC with domain properties 301 vs 302 redirects Should you create multiple websites? Can featured snippets come from hidden content? Brighton SEO talks available for streaming Amp stories plugin for WordPress LinkedIn hit by previous algorithm update Favicons in the 3 pack People also search for in the maps results Is your GMB logo/cover photo not showing up? GMB review suspension fixed now Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes
Cindy Krum with Jason Barnard at SEOcamp Paris 2019 Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing. I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)
Cindy Krum with Jason Barnard at SEOcamp Paris 2019 Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing. I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)
Cindy Krum with Jason Barnard at SEOcamp Paris 2019 Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing. I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)
I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)
Adding Structured Data Markup using GTM? Is that the ideal way to do it? And by when will Google move all the sites onto Mobile-first Indexing? Get answers to these interesting questions and also time for another SEO Tip! Listen to the 3rd episode of SEO in Short Podcast by Tejas Thakkar. http://www.seoinshort.com
Check out the 2nd episode of SEO in Short Podcast series to find answers to these interesting questions - Is it good to have AMP-only pages on mobile? Will I face an issue from mobile first indexing perspective if my website is neither responsive nor does it have a dedicated mobile version? http://www.seoinshort.com
Webinar recap: Mobile-First Indexing; Mobile Information Retrieval with Dawn Anderson https://serpact.com/webinar-recap-mobile-first-indexing-mobile-information-retrieval-with-dawn-anderson/
How does Google's Mobile First Indexing effect your website and how it ranks on a mobile device?
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached out to Cindy Krum, the founder and CEO of Mobile Moxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter! Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants? All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.
Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query.Join Matt and Chris for another thrilling episode of the Best SEO Podcast.Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/2MuTGTt
Vi har i skrivende stund lige fået ca. 20 beskeder fra Google Search Console om Mobile-First indexing enabled. Vi kommer lidt ind på hvad det betyder og hvad du skal tænke på. Dette er det første afsnit der ikke er skrevet manuskript til inden, jeg håber du kunne lide detSupport the show (https://www.patreon.com/simonelkjaer)
Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? Don't wait till 2019. Start planning now and execute. Check the comments for links to more resources or visit rboa.com/blog
In this episode, Marie discusses all the latest changes and updates in the world of search, including: - Google Page Speed algorithm update - AMP urls and page speed -If your desktop version is slow, it’s the page that ppl see on mobile that counts. - Mobile First Indexing can hurt rankings - URL inspection tool live for everyone - Meta refresh = redirect - SSL warning - ppl click back 37.6% of the time. - You can remove videos from the SERPS by: - Disallowing crawling of the file and thumbnail image. - Submitting a video sitemap with an expiration date in the past. - Traffic drop mystery case - Free paid newsletter subscirption for most helpful answer. - Dada Ono - 40 sites for page speed improvements. Rankings up across the board - SEO Quality workshop - Aug 10 - UTM tracking for local clicks - GrabGrub and Doordash are in knowledge panel - adds extra cost to businesses. ---- Mariehaynes.com/newsletter ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
In this episode of Marketing Insights with Yasha Harari of YashaHarari.com, Yasha reviews Mobile First Indexing for Mobile SEO Success (2018), the topic of his agency's book about the topic, published to help SEOs and other marketers improve Organic business results. Mobile users are the leading source of online traffic, and therefore it is vital for any professional SEO or marketing manager to optimize pages for Mobile first. Don't let your career and relevant talents shrink and die be being stuck on your desktop SEO work. These methods are entirely White Hat SEO tactics that are precisely what Google and other top Search Engines want to know about your mobile websites and mobile web pages. These techniques are all aimed at giving you long-term benefits in your Mobile SEO scores. These are not ways to game the system or hack your way to a sudden spike in traffic and temporary SERP ranking boosts. These methods will help you improve things that are important on Mobile Search for your mobile website, year after year. Most of these tactics have worked for years already and the newest ones (like AMP and Mobile Video SEO) are gaining in importance and are now critical for long term Mobile SEO success. If you'd like to get the book that covers these methods and more, stay tuned. We'll post links to it, soon, ie: in this description and/or on the web and in the emails we send our subscribers. If you'd like to learn more about our Mobile SEO services and how our agency can help you improve your marketing results for less than a Bitcoin a month, drop us a message on email, social media, chat, or any other network you use that we are on; linkedin, facebook, twitter, telegram, discord, reddit, quora, medium, etc. [AD] Today's Podcast is brought to by you by: Practice When you want to achieve something new, Practice makes perfect. How do you get to Carnegie Hall? Practice. [/AD] We absolutely love your feedback, opinions and learning from you, so keep sharing your thoughts with us. To learn more, listen to more episodes of this podcast or read the articles on my agency's site or on my blogs about Marketing That's it for this week’s marketing insights podcast. We hope you enjoyed it and gained some insights from this episode. If you did, please be sure to leave us a 5 stars rating and review! And please be sure to tell your friends and colleagues about our show. We strive to keep bringing you great lessons that you can use to help you grow your business. We hope you’ll listen again next time for another episode of Marketing Insights with me, your host, Yasha Harari of http://YashaHarari.com . Thank you for being the best part of our show! Credits: Intro Sound Clip: from Carl Sagan's TV series, "Cosmos" under Fair Use. Music: The Grateful Dead performing "Scarlet Begonias" and "Fire on the Mountain" live. Source: Audience Soundboard. Used with permission (Sharing is caring, man! Peace! Love! Free Music!) under CC: Recorded in: Philadelphia, PA, USA Waves by: Sound Audio Editing Suite: GarageBand Directed by: Propa Produced by: Womanatee
Der Mobile First Index kommt. Google benachrichtigt immer mehr Webmaster über die Search Console, dass ihre Website auf den Mobile Index umgestellt wurden. Warum das Mobile First Indexing für lokale Geschäfte eine besondere Rolle spielt, erkläre ich in der 253. Folge von #SEODRIVEN. Dabei zeige ich im Mobile SEO Check anhand von Praxisbeispielen, dass eine für mobile Geräte optimierte Seite noch lange keinen Mobile SEO Erfolg garantiert. Dazu gehört nämlich mehr, als Response Design. Wurde Deine Website schon von Google auf Mobile Indexing umgestellt? DEIN SEO CHECK KOSTENLOS: Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt Deine Domain ein unter: https://digitaleffects.de/seocheck/ Über SEO-Driven: In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: https://www.cbschmidt.de/podcast/ Über Christian B. Schmidt: Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier: https://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/ Mehr von mir im Netz: https://www.facebook.com/cbschmidt.de/ https://youtube.com/subscription_center?add_user=cbschmidtde https://twitter.com/cbschmidt https://www.instagram.com/cbschmidt/ https://www.xing.com/profile/ChristianB_Schmidt https://www.linkedin.com/in/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/
Google's Mobile First Indexing! What It Means, And How To Prepare - SoT - Ep 13 by Pat Reinhart, Ralph Durso, Stephan Bajaio, and more!
Episode 25 of Tower After Hours - Digital Marketing Podcast presented by the Tower Marketing team. In this episode, we discuss Google's mobile-first strategy, ask if Facebook is listening to us, and stress the importance of keeping your NAP accurate.
Google ya basa su indexación en la versión móvil de tu web. Aquí te cuento que deberías tener en cuenta para que este cambio en la política del buscador no afecte a tu posicionamiento. Accede al contenido completo de Cambio en la política de Google: Mobile First indexing en Pampua.
Bridget Randolph, a freelance SEO in New York and Chief Strategist at Cavi Consulting, helps us answer the important questions about the mobile first index. What is the mobile-first Index? What do I need to prepare for it? What are some best practices for building websites? Bridget also shares insight about things she has seen work well on sites when optimizing for mobile and some case studies of things that haven't worked. If you have clients asking about how to optimize for their mobile experience, this conversation will help tease out the nuance between design considerations and technical SEO options. If you want to learn more about Bridget's work, you can contact her at www.bridgetrandolph.com
Vorrei creare consapevolezza su questo update: è una occasione per cambiare marcia, ma bisogna evitare di confondersi come hanno fatto molti ( purtroppo ). Parliamone!********Versione testuale per ipoudenti: in lavorazioneMusica di sottofondo by Vodovoz Music Productions > https://www.youtube.com/channel/UCNcwZT1x-BUHcWNagbcDccQRimani aggiornato sulla SEO senza fuffa sul gruppo EV SEO Oasis: https://www.facebook.com/groups/ev.oasis/
Vorrei creare consapevolezza su questo update: è una occasione per cambiare marcia, ma bisogna evitare di confondersi come hanno fatto molti ( purtroppo ). Parliamone!********Versione testuale per ipoudenti: in lavorazioneMusica di sottofondo by Vodovoz Music Productions > https://www.youtube.com/channel/UCNcwZT1x-BUHcWNagbcDccQRimani aggiornato sulla SEO senza fuffa sul gruppo EV SEO Oasis: https://www.facebook.com/groups/ev.oasis/
In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the […] The post 092: Mobile First Indexing: A Whole New Google w/Cindy Krum appeared first on Evolving SEO.
Joining David Bain on this show are paid search expert David Miles and the technical SEO guru Steve Slater. Topics discussed include: Google is rolling out its mobile-first indexing Google are also introducing ‘Shopping Actions’ AdWords now shows version history And are you in the UK using a .eu domain? You’d better have a migration strategy. Find out more about the podcast here: https://www.semrush.com/podcast/
Welcome to The Digital Natives Cast, where we help you get found! Every Monday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: Joakim Karud
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing. On the show you'll learn: What mobile-first indexing meansWhat you need to know about the mobile-first indexHow to prepare to be mobile-first index readyHow you can rank in a mobile-first worldHow you can make sure that Google can easily find and index your mobile sitesPlus as usual, Murat provides his top tips/key takeaways. If you'd like to connect with Murat, you can find him on Twitter here and you visit his website here. See acast.com/privacy for privacy and opt-out information.
Quello che secondo me è il futuro della SEO, passa da qui.
Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL's are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant.
Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant.