Scrappy Wins

I did a phone call with someone who wanted to know how to get leads for his roofing company. He asked me what offers work, why some leads come in from outside his service area, if he should me it easier or harder to fill out the forms on facebook, and much more. 

Want that Go High Level CRM we talk about in this video? I use it to run my entire SMMA. Click here now for a free 14 day trial: https://www.gohighlevel.com/?fp_ref=minyona97In this video, Karim, an SMMA owner in the junk removal niche, talk about how he can help junk removal clients and justify charging them $1,200+ per month for his services. We talk about offers and much more, so check it out. Leave a comment below and let me know if this was interesting to you. Best, Michael

Learn the three things to say to a roofer to convince him Facebook ads are better than Google ads. Not only will it convince him they're better, but it'll convince him YOU'RE the person to HIRE. Seriously…This is like magic when said on a sales call. Watch and study the script in this free training video for SMMA owners who want to get more roofing clients. Plus…Here's a link to my SMMA Roofing Course: https://minyona.com/smma-roofing-courseNOTE: As of publishing this video, the course isn't yet ready. But it's coming… Click that link above to check…#smma #smmacoach #roofermarketers #roofingleads #remotework #smmaniche #roofermarketing

This long recorded zoom is a call I did with an SMMA owner named Thomas in the UK. He wants to break into the roofing niche in the UK, but here's the thing:I don't know much about roofing in the UK. So on this call, we talk about it, and I get to learn some new things. But even cooler is that we come up with a plan on how one can dominate in the UK in the roofing niche by identifying certain principles that are always applicable no matter the location. So, super valuable interview to listen to. 

This is a question I got as a comment on one of my videos. is the roofing niche too saturated? Should SMMA owners who want to run a successful SMMA niche out with something else?Isn't getting clients going to be really hard?Won't getting results be nearly impossible?All of those answers in this video. Join my SMMA newsletter here: https://minyona.com/smma-newsletterI'll send you a private invite to the exclusive FB group where you can get all your questions answered.

In this video, I talk to Abdul from the UK who has a roofing client he's trying to get great results for. He tells me his backstory, and shows me the ad account and campaign he needs help with. We go through the entire setup like I do with others, and we create new sales copy, and make the landing page much better by implementing some key concepts. I hope you love this video and videos like these!If you haven't already, subscribe to my channel so you get updates about these videos when they're published. Also, for special deals on courses and much more, click here to subscribe to my SMMA Contractor Niche Newsletter: https://minyona.com/smma-newsletter#smmalife #smmaroofing #smma #smmacourses #smmacoach #roofingniche #contractorniche #remotework

In this podcast, Liam shares with me his results thus far since starting with our roofer marketing system. 100k+ his first month. He even shares how he's able to book nearly all of the leads he gets. Awesome. Want this for your roofing business? Click here now: https://minyona.com/

4 stupid things that are simple to do to get better Facebook ad results. Perfect for roofing contractors and other home service companies. Marketers who help roofers, this is for you too. Share this message with your clients and you'll make them happier by getting them better results.

In this podcast, you'll hear a detailed analysis of a Facebook ad campaign created by a poorly performing marketing company for a roofing contractor. We'll discuss the common mistakes made in the campaign, including improper targeting, weak ad copy, and ineffective call-to-actions.We'll also provide practical tips and best practices for creating a successful Facebook ad campaign, including how to identify your target audience, craft compelling ad copy, and optimize your campaigns for maximum ROI.Whether you're a business owner looking to improve your online marketing efforts or a marketer looking to stay up-to-date on the latest trends and strategies, this podcast is for you.If you haven't already, be sure to subscribe to our podcast to stay informed and up-to-date on the latest digital marketing tips and trends.

Want this for your roofing business or contracting company? Click here: https://minyona.com

Brand new testimonial video...This client of ours has been with us for two weeks, and he is so pleased he asked us if he could do a Zoom call to let us know about his experience thus far. Not only did we talk in detail about what he's experiencing with our roofing leads system, but we also talked in detail about what it's like to call the leads, certain things he never mentions on the initial calls to the homeowners, and much more. Listen and learn. 

So many roofers do this...They have ads running that attract the worst of the worst. What a waste...Here's how to avoid doing that. Listen and learn. 

This mistake is so common it's crazy...And I can tell you without a doubt, my clients who get the best results avoid doing this. Listen and learn. M

In a previous episode, I mentioned the one weird reason it's important that roofing contractors post to their facebook business pages frequently. In this podcast episode, I teach you 10 types of posts that you can make.Enjoy!

Are you regularly updating your roofing facebook business page with new content?You should, but not for the reasons people normally give. Listen to this podcast and learn the one reason you should actually post content to your roofing facebook business page. Here's that link to download the facebook business suite app: https://get.minyona.com/meta-fb-app

In this episode, I talk with a client of ours about insurance restoration, and how he is able to close deals even though the insurance companies are becoming increasingly difficult to deal with. 

We learned these two simple tricks and have started implementing them with our roofing clients. You might benefit from them also! Watch the video on YouTube and reach out if you need our help. minyona.com

Should roofing contractors run their Facebook ads during business hours?What days of the week?I get these questions a lot. The answer is in this podcast!As always, click here to contact me for help with your roofing business: https://minyona.com

You see them all the time...The worst roofing ads ever. What makes them so bad?Usually the offer. The value proposition. They are either WEAK, or downright DISHONEST. Not cool. Are you making the same mistakes?If you are, what SHOULD you do instead?All of that in this podcast episode. As always, visit my website to talk to me personally. minyona.com

This is such a common mistake roofers make...They come up with ideas for ads. And the ideas are good, but not for the ads. I explain what that means in this video. 

Should Roofers Wait until after the Holidays to Start a New Ad Campaign?It's a question I get all the time this time of year. Watch this video for the answer. And as always, click to my website if you want to talk to me about how I might help you get high quality, exclusive roofing leads. https://minyona.com

I get this question a lot from people who are worried about running facebook ads for their roofing company. I also get it from people who are already running ads and who don't know how to deal with the negative comments. This video will help immensely. Watch and let me know in the comments what you think.

Don't get scammed by this BS Facebook Meta Email trying to mess with roofers.

Lots of roofers want storm damage leads, but nearly everyone is making the same mistakes. Are you?Find out in this podcast episode.

When I have a client that I'm struggling with, it becomes a learning experience. It forces me to come up with ideas that ultimately change the game. In this video, I talk about HOW I come up with those offers, and how you can get into the mindset to begin thinking similarly. If you're a client of mine already, let me know you want to implement these new ideas into your business. If you aren't a client of mine, reach out and let me know you want to talk about working together. You can learn what I do, how it works, and even what it costs by clicking this link: https://get.minyona.com/access-how-it-all-works 

ROOFERS, this is a must-read:If you want high quality leads from social media, you have to qualify them. Now, some of my competitors know that, and that's why they are copying me. Kind of pathetic. Also super flattering. What they DON'T know is what to DO with the lead that is either qualified or not. They don't even realize that with that information, they can teach FB who to show your ads to more, and who to show them to less. If you want to work with the person they're copying, and you don't want a cheap knockoff, click here now:https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

After looking deeply at all of my roofing clients' results with our Facebook ads system, I learned something really interesting:In almost every case, the clients of ours getting the best, most consistent results are the ones who are very engaged with people on both Facebook and Instagram. In this video, I explain WHY that matters. The cool thing about this video is that the principle governing why this works is applicable across the board. Understand this and you'll understand how to get the most out of essentially any social media platform. In the video, I also make mention of another video that will help you engage more efficiently. Here's a link to it: How to manage your Facebook Business Page from your phone: https://www.youtube.com/watch?v=dzJdEOxVNl8&t=18sTo binge all my videos on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

This probably won't come as much of a surprise...Homeadvisor is being charged for providing leads to contractors that aren't as good as they'd implied or suggested. Plus more...Watch and let me know in the comments what your experience has been with using them. To binge all my videos on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

Is the marketing company working for you full of $%&@?Maybe...But you can know for sure. In this video I share a red flag that suggests they don't know what they're doing.Watch it and let me know what you think in the comments. If you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

Frequently asked question: I got a duplicate lead! Am I paying for that? Short answer:No.And it's actually a GOOD thing. Why?Watch the video. If you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

The better you end up doing, the more shit people will talk about you. Why?Because hate comes from the bottom. But it can affect you mentally. In this video, I talk about that a bit, and some ways to get into a mindset that makes you invincible. If you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

A bogus lead comes in from a Facebook or Instagram ad you're running. Can you get a credit for it like you can with Home Advisor or Angie's List?The answer in this video. If you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

This is a pretty common question I get from clients. Why do leads occasionally come in from outside the area we chose for our ads?Am I paying for those leads?Can we stop it from happening?Those questions and more answered in this video. If you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

You've sent a proposal and they've ghosted you. How do you get them across the finish line?There are many ways to do it, but this is a really interesting one. One of my clients shared it with me because he uses it all the time with lots of success. Watch and learn!Here's the Google doc I reference in the video: https://minyona.me/cancellation-offerIf you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

If you're running ads on Facebook, you've no doubt had to deal with haters in the comments. In this video, I teach how to ban them from ever commenting again. It's better than deleting their comments or hiding them. I use this all the time, and so should you. If you like these videos and want to watch more, binge on all of them on my website, here: https://minyona.com/minyona-roofing-marketing-channel/If you'd rather watch them on YouTube, click here: https://www.youtube.com/c/Minyona/videosWant to listen to them instead? I have a podcast. Click here: https://scrappywins.minyona.com/And as always, if you want my help, click here: https://minyona.com/what-best-describes-you/

When you start running ads on Facebook and Instagram, this will always happen:People will comment silly, sometimes mean things. How you deal with it, though, can either win you more leads, or lose you tons of future business. In this video, I teach how to get into the right mindset to leave better replies to those types of comments. Want to binge on more of these helpful videos? Click here: https://minyona.com/minyona-roofing-marketing-channel/Want high quality, exclusive leads that you don't have to share with anyone? Click here: https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

In this video, I talk about an ad I saw for one of my competitors. I found it very misleading.Not bashing them at all, but it raises an interesting topic:Are people using Facebook to find roofers?The answer is NO. But in this video, I go over why that doesn't matter at all. And I even talk about why that's a good thing. Binge more of my helpful content like this here: https://minyona.com/minyona-roofing-marketing-channel/And if you ever want to talk to me personally, click here and get on my schedule: https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

"I can buy my grandkids Christmas presents now.""I can go on vacations when I want to."In this video, Joe and I talk about what life was like prior to hiring me, and what it's like now that we've been together nearly a year. Watch more testimonials here: https://minyona.com/minyona-reviews/And if you're a roofer who wants to talk to me personally, click here and get on my schedule: https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

Leads not answering the phone?I go over the single most important thing you can do to increase the likelihood they answer. Plus, I talk about one of the most creative, most effective ways at getting them to respond if the first thing doesn't work. Game changer. To binge on more videos like this, click here: https://minyona.com/minyona-roofing-marketing-channel/Would you rather listen to these videos as a podcast? Click here: https://scrappywins.minyona.com/And as always, if you want to talk to me personally about how I might be able to help you set up systems that generate high quality, exclusive leads for your roofing company, click here: https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

If you've ever wondered which platform to advertise on, I feel your pain. There are many options. But the big two are Facebook and Google. Which one is better for roofers?In this video, I talk about the 3 reasons I think Facebook is a better platform than Google for advertising your roofing business. As always, click here if you want to talk to me personally: https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

FB Ads often fail for roofers. Have you ever called a FB lead and they didn't even know who you were?Or maybe you called only to realize they want a free roof and have no money...Either way...Not ideal, at all. In this video, I go over why this happens, and how to fix it. As always, if you want to work with me, the first thing we need to do is talk. Schedule time with me by clicking here: https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

One of the hardest parts of sales is getting over the feeling that you're being annoying. In many ways, you are your own worst enemy. If you only would have persistently followed up, you would have made that sale. And many others. In this video, I explain how to get into the right mindset so that you aren't hesitant when about to make that 100th phone call, or send that millionth text message. It's a shift in mindset that totally changes the game. Watch, listen, and make your business better. Mike Mignogna, minyona.com

I wish I could help every roofer and contractor in the country. But I can't. So I've been thinking long and hard about what now comes instinctively to me when I create marketing and advertising. Then trying to distill it into digestible content that you guys can learn from and put into practice in your own businesses. In this particular video, I riff on one of the things you can do to help homeowners regard you as the contractor they should hire EVEN THOUGH you are more expensive than other bids they've received. Watch it, then share it, subscribe to the channel, ring the bell, kiss your loved ones, have a sandwich...Do it all!-Mike Mignogna, minyona.com

If you're a roofing contractor, or any kind of contractor for that matter, you get calls and emails every day from marketing companies who want to sell you SEO. If you're like many, you've been convinced to pay for it. You've been promised that that is your ticket to success, leads, new clients, etc. And you've likely not gotten the results you were promised. Not even close. Total waste. For those who are still deciding if they should hire that marketing company to do SEO, this video is for you. But it's also for the guys who want to know why SEO didn't work for them, what DOES work, and why. In this tell-all video, I go deep on the things no one takes the time to explain. Watch it, because if you do, you'll understand more than most, and you'll be able to spot the BS whenever you encounter it. As always, visit minyona.com to meet me and learn how I might help your business. -Mike Mignogna, minyona.com

In this episode I got over the reason that purchasing appointments causes you to miss out on something so important. Why it's better to advertise your business using your own business assets. It's a no brainer. Get this for yourself: https://get.minyona.com/contractor-lead-gen-system-offer

If you're a roofing contractor and you're watching this, guess what?We have a LOT in common.People have horror stories about contractors.And they have horror stories about marketers.It sucks.But people still hire contractors because they need roofs.And roofers still hire marketers because they need to meet the people who need roofs.Bottom line:Sometimes you get lucky and find one of the good guys.If you're like most roofing contractors you've tried the lead companies:Home Advisor, Thumbtack...They're all the same.Junk leads that you and 5 other guys all get.Lowest bid wins.Bye bye margins.Maybe you've tried "SEO"If so it's probably 2 years later and you're still waiting to get your first lead.You call your marketing guy and he says "Just give it time. It takes Google time to rank you for... blah blah blah"No time for that BS.Maybe you're thinking about getting into a program where some dude teaches you for six weeks his system for getting leads using social media.Could be cool.But you need leads now.And what if you spend 6 weeks learning some system that doesn't even work?NOPE.How about this:Everything set up and running in a week or less, and leads coming in immediately.Leads that you don't have to share.Leads that are expecting your call.Who want to actually buy a roof.And who can...um...actually buy a roof.Because they have money.How about that?Click now and let's do it: https://get.minyona.com/roofing-lead-gen-system

If you're a roofing contractor and you're watching this, guess what?We have a LOT in common.People have horror stories about contractors.And they have horror stories about marketers.It sucks.But people still hire contractors because they need roofs.And roofers still hire marketers because they need to meet the people who need roofs.Bottom line:Sometimes you get lucky and find one of the good guys.If you're like most roofing contractors you've tried the lead companies:Home Advisor, Thumbtack...They're all the same.Junk leads that you and 5 other guys all get.Lowest bid wins.Bye bye margins.Maybe you've tried "SEO"If so it's probably 2 years later and you're still waiting to get your first lead.You call your marketing guy and he says "Just give it time. It takes Google time to rank you for... blah blah blah"No time for that BS.Maybe you're thinking about getting into a program where some dude teaches you for six weeks his system for getting leads using social media.Could be cool.But you need leads now.And what if you spend 6 weeks learning some system that doesn't even work?NOPE.How about this:Everything set up and running in a week or less, and leads coming in immediately.Leads that you don't have to share.Leads that are expecting your call.Who want to actually buy a roof.And who can...um...actually buy a roof.Because they have money.How about that?Click now and let's do it: https://get.minyona.com/roofing-lead-gen-system

Tim is a roofing contractor in Indiana, and in this hour-long video, he shares it all:His struggles using the most popular lead selling companies, his solution and how he now sells 4 or more roofs a week, and even his unique approach to doing all of his sales virtually. This was a treat for me, because Tim is especially good at making this kind of stuff not only really informative, but also fun to talk about. Enjoy, and as always, leave a comment or reach out if you want to learn more about how I might be able to help you roofing business.https://minyona.com/