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In this episode of the HR Leaders Podcast, we speak with Jelena Djordjevic, Chief People Officer at Thumbtack, about building true business partnerships as a People leader in today's unpredictable world.Jelena shares how HR leaders can balance empathy with business rigor, navigate rapid change, and create real accountability at the leadership table. She also reveals how Thumbtack is approaching AI adoption with both excitement and caution, building a culture that's ready for the future.
Prodcast: ПоиÑк работы в IT и переезд в СШÐ
Гость выпуска — Кирилл Островский, продакт и основатель стартапов. После опыта в крупных компаниях и стартап-экосистеме США он переехал в Остин, где открыл бизнес по ремонту деревянных террас и запустил DeepDetekt — продукт для распознавания дипфейков.Мы обсудили, почему он ушел с топовой позиции в корпорации, как запускал и перезапускал стартап в США, с какими вызовами столкнулся и как искал рынок. Поговорили про попытку создать продукт для проведения discovery calls, про фандрайзинг, ошибки на этапе кастдева и что в итоге привело к закрытию бизнеса. Разобрали, каково это — строить несколько проектов одновременно, и какие выводы он сделал, уходя в локальный офлайн-бизнес и работу с AI.Кирилл Островский (Kirill Ostrovskii) - ex Project Director Mail.ru, Product Owner в Сбере и Альфа банке. LinkedIn: https://www.linkedin.com/in/kirillostrovskii/ Платформы для поиска и найма местных специалистов для выполнения различных бытовых и профессиональных услуг в США:Taskrabbit - https://www.taskrabbit.com/Thumbtack - https://www.thumbtack.com/Angi - https://www.angi.com***Записывайтесь на карьерную консультацию (резюме, LinkedIn, карьерная стратегия, поиск работы в США): https://annanaumova.comКоучинг (синдром самозванца, прокрастинация, неуверенность в себе, страхи, лень) https://annanaumova.notion.site/3f6ea5ce89694c93afb1156df3c903abОнлайн курс "Идеальное резюме и поиск работы в США":https://go.mbastrategy.com/resumecoursemainГайд "Идеальное американское резюме":https://go.mbastrategy.com/usresumeГайд "Как оформить профиль в LinkedIn, чтобы рекрутеры не смогли пройти мимо": https://go.mbastrategy.com/linkedinguideМой Telegram-канал: https://t.me/prodcastUSAМой Instagram: https://www.instagram.com/prodcast.us/Prodcast в соцсетях и на всех подкаст платформахhttps://linktr.ee/prodcastUS⏰ Timecodes ⏰00:00 Начало9:14 Сколько можно заработать на ремонте террас в Техасе?14:35 Сколько ты уже заработал?16:50 Как продавать американцу?28:08 Где и как ты ищешь клиентов?32:20 Как американцы реагируют на то, что ты русский?37:39 Какие требования к основателю бизнеса по ремонту, сотрудникам и организации?40:17 Как планируешь расширяться?47:39 Насколько сложно заниматься таким бизнесом?55:42 Расскажи про Deep Detect - что это? Как это работает? 1:01:12 Как выглядит команда?1:03:16 Как монетизируетесь? Какие планы у стартапа?1:10:06 Что можешь пожелать тем, кто планирует переезжать в США или уже в США и хочет открыть свой бизнес?
Beach Break bei AEW Dynamite! Statt Sommerpause bekriegen sich Jon Moxley und Samoa Joe von Maschendraht umgeben. Wer setzte sich im Steel Cage Match durch und was bedeutet das eigentlich für Double or Nothing? Für den PPV kommende Woche sind Will Ospreay und der Hangman schon sicher auf der Card. Können sie in dieser lauen Sommernacht in Chicago koexistieren? Außerdem: MJF will die Daumen. Erreicht er diesmal die erforderliche Drei-Drittel-Mehrheit des Hurt Syndicate? Unsere Parlaments-Reporter Tobias Enke und Alexander Bedranowsky blicken zurück auf alle Ergebnisse, Highlights und Entwicklungen von AEW Dynamite! TJ:Alexander Bedranowsky stieg als Thumbtack ...Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
Roll down your windows.05 "Ella Vive Sola" - Paco Cathcart04 "Thumbtack" - Blondshell03 "Big Wish" - Pet Symmetry02 "Cinderella" - Model/Actriz01 ?!?
Carolyn Pollock is a visionary brand builder who has transformed some of the most iconic brands in North American retail. As Chief Marketing Officer at Tailored Brands (parent company of Men's Wearhouse and Jos. A. Bank), Carolyn led a sweeping brand and creative relaunch, reshaping customer perceptions and driving measurable gains in awareness, consideration, and loyalty.Known for her bold approach to social and influencer marketing, she helped Tailored Brands claim 26% of all TikTok impressions in men's apparel and increased social ROAS by 23%, all while leading a 25% improvement in overall marketing ROI. She combines creative instinct with data-driven execution—whether it's building campaigns that spark conversation or scaling performance strategies that deliver growth.Carolyn previously served as Managing Partner at RevelOne, and held brand leadership roles at eBay, Thumbtack, and Timbuk2. She's a frequent advisor to industry leaders like Google and Salesforce, and was recently named to Adweek's AI Trailblazers Power 100.
TJ erklärt Kris diese Woche, wie man bei NXT ordentich mitsingt und mitklatscht. Denn Joe Henry ist in Orlando gespawnt und hat ein Hühnchen mit Trick Williams zu rupfen. Der will aber lieber Oba Femi zerpflücken. Außerdem: Die North American Championships der Damen und Herren werden verteidigt. Die Tag Team Titel auch. Und Iyo Sky hat sich in den Main Event verirrt. TJ:Alexander Bedranowsky stieg als Thumbtack Jack in den Ring. Mit seinen Death Matches bekam er internationale Aufmerksamkeit. Nach seinem verletzungsbedingten Karriereende arbeitete TJ bei WWE hinter den Kulissen.Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
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TJ erklärt Kris diese Woche, wie man bei NXT ordentich mitsingt und mitklatscht. Denn Joe Henry ist in Orlando gespawnt und hat ein Hühnchen mit Trick Williams zu rupfen. Der will aber lieber Oba Femi zerpflücken. Außerdem: Die North American Championships der Damen und Herren werden verteidigt. Die Tag Team Titel auch. Und Iyo Sky hat sich in den Main Event verirrt. TJ:Alexander Bedranowsky stieg als Thumbtack Jack in den Ring. Mit seinen Death Matches bekam er internationale Aufmerksamkeit. Nach seinem verletzungsbedingten Karriereende arbeitete TJ bei WWE hinter den Kulissen.Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
TJ erklärt Kris diese Woche, wie man bei NXT ordentich mitsingt und mitklatscht. Denn Joe Henry ist in Orlando gespawnt und hat ein Hühnchen mit Trick Williams zu rupfen. Der will aber lieber Oba Femi zerpflücken. Außerdem: Die North American Championships der Damen und Herren werden verteidigt. Die Tag Team Titel auch. Und Iyo Sky hat sich in den Main Event verirrt. TJ:Alexander Bedranowsky stieg als Thumbtack Jack in den Ring. Mit seinen Death Matches bekam er internationale Aufmerksamkeit. Nach seinem verletzungsbedingten Karriereende arbeitete TJ bei WWE hinter den Kulissen.Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
Jon Moxley hat seinen nächsten Titel-Herausforderer gefunden! Und der schickt ihn zum zweiten Mal infolge schlafen. Alles zur Herausforderung von Samoa Joe an den World Champion, sowie weitere Ergebnisse und Highlights von AEW Dynamite hört und seht ihr beim Spotfight Wrestling Podcast mit Team TJT! Wer muss gegen Mercedes Moné im Finale des Owen Hart Cups heran? Mit wie vielen Frauen besticht MJF diesmal das Hurt Syndicate? Wie diversifiziert Mark Briscoe sein Portfolio und warum hat Christian Cage zuletzt so harte Nächte? Das und mehr JETZT in unserem Rückblick auf AEW Dynamite. TJ:Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
Jon Moxley hat seinen nächsten Titel-Herausforderer gefunden! Und der schickt ihn zum zweiten Mal infolge schlafen. Alles zur Herausforderung von Samoa Joe an den World Champion, sowie weitere Ergebnisse und Highlights von AEW Dynamite hört und seht ihr beim Spotfight Wrestling Podcast mit Team TJT! Wer muss gegen Mercedes Moné im Finale des Owen Hart Cups heran? Mit wie vielen Frauen besticht MJF diesmal das Hurt Syndicate? Wie diversifiziert Mark Briscoe sein Portfolio und warum hat Christian Cage zuletzt so harte Nächte? Das und mehr JETZT in unserem Rückblick auf AEW Dynamite. TJ:Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
Jon Moxley hat seinen nächsten Titel-Herausforderer gefunden! Und der schickt ihn zum zweiten Mal infolge schlafen. Alles zur Herausforderung von Samoa Joe an den World Champion, sowie weitere Ergebnisse und Highlights von AEW Dynamite hört und seht ihr beim Spotfight Wrestling Podcast mit Team TJT! Wer muss gegen Mercedes Moné im Finale des Owen Hart Cups heran? Mit wie vielen Frauen besticht MJF diesmal das Hurt Syndicate? Wie diversifiziert Mark Briscoe sein Portfolio und warum hat Christian Cage zuletzt so harte Nächte? Das und mehr JETZT in unserem Rückblick auf AEW Dynamite. TJ:Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
Stop missing the calls that fill your board. In this episode of Can't Stop the Growth, Chad Peterman is joined by Brad Scruggs, President and CMO of ZyraTalk, to talk about a simple but powerful idea: when you stop missing calls, you stop losing jobs. Brad breaks down how HVAC and plumbing businesses are using AI-powered customer service representatives (CSRs) to capture more leads, reduce missed calls, and grow without hiring more people. Whether it's after-hours coverage, overflow, or lead aggregator response times—AI is helping high-growth companies optimize their call centers and maximize every opportunity. This episode is packed with tactical insights for leaders serious about growing their home service business. If you're focused on building a culture of excellence, booking more jobs, and staying ahead of the curve—this conversation is for you. Watch now to see how top operators are filling the board faster, without relying on more ads or more staff. Additional Resources: Brad on LinkedIn Learn more about ZyraTalk Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Most service businesses miss 15–35% of their inbound calls. That's real money walking away. AI-powered CSRs can respond instantly—nights, weekends, and during peak hours. Use AI to handle simple requests and free up live reps for high-value leads. Integration is simple, with many teams live within two weeks. Real-time data allows for continuous CSR coaching and improved conversion rates. Speed-to-lead with aggregators like Angi, Thumbtack, and Modernize is crucial—AI helps you get there faster. Many companies use AI as overflow backup, while others have made it their front line. Growth doesn't have to mean more leads—it starts with booking the ones you already have.
Peter Von Panda is on a fiery rant today about a common frustration: businesses not following customer instructions. In this episode, Peter shares his real-life experiences, from a painting job gone wrong on Thumbtack to the endless loop of trying to get a car part from a dealership. This isn't just a rant—it's a lesson for businesses big and small: when customers tell you how they prefer to communicate, respect their choice. Tune in for practical advice, witty storytelling, and a reminder that good customer service starts with listening. LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon: / petervonpanda ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram: / petervonpanda ▶ Facebook: / petervonpanda
Matt Mako joined The Spotlight to discuss Bloodsport, his new character, and much more. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
My friends fimmakers Mike Slane and Ade Bishop are the creative duo behind Practice, a commercial directing studio known for their whimsical mixed-media animation. They've worked on projects for Sesame Street, Thumbtack, and Blonde Beards, bringing characters to life with a unique blend of practical effects and digital magic. Their approach is all about play, creativity, and finding joy in the process. Check out there site or visit them on the Jelly site for US work. Either way, you find yourself smiling. COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 - LAST SPOT! Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call. Enroll now to direct with confidence. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - SAVE w BRADY40Save hugely on Magic Mind with this link. — This link is the way. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
If you're struggling with a lack of new leads or clients, you're not alone. Economic uncertainty and industry shifts can make client acquisition feel like an uphill battle. But the good news? You have the power to take control and create your own economy. In this episode, Melissa shares seven actionable, cost-effective strategies to attract new clients and keep your pipeline full—without breaking the bank. From leveraging past clients and using local networking apps to tapping into everyday activities and forming strategic partnerships, these tactics are designed to be implemented immediately. Plus, Melissa reveals long-term strategies that, while requiring patience and consistency, can yield significant results over time. If you're ready to get proactive and see real results in your design business, this episode is for you! IN THIS EPISODE, YOU WILL HEAR: (03:23) Back to the Future: Mining the gold in past clients—why staying in touch matters (12:46) In Your Own Backyard: Leveraging Nextdoor and similar apps to attract local clients (15:30) Ordinary Delivers Clients: How hobbies like Pilates, tennis, or lunch outings can bring in new business (18:32) Fortune Follows Fun: Turning social events like tailgates and supper clubs into client opportunities (27:35) Where Clients Gather: Should you explore platforms like Houzz, Bark, and Thumbtack? (35:30) Profit Partners: Unconventional referral partners who can connect you with high-end clients (40:09) Long-Term Strategies: SEO, social media, and business networking—what really works When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
Auf der Road to WrestleMania macht die WWE kurz vor Europa Halt im altehrwürdigen Madison Square Garden. Wir haben alle Ergebnisse und Netflix-Highlights aus dem MSG. Wer kann besser Käfigkampf: Punk oder Rollins? Was bringt Paul Heyman zum weinen? Und schafft Rollins jetzt mehr Curb Stomps als damals gegen den Fiend?Was plant Neu-Lucha Chad El Gablo, wie reagiert Rhea Ripley auf ihren überraschenden Titelverlust gegen IYO SKY und wie bereitet sich Jey Uso auf sein WrestleMania Match gegen unseren Bundes-GUNTHER vor? Viel Spaß mit unserem Rückblick auf WWE RAW.TJ:Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
Auf der Road to WrestleMania macht die WWE kurz vor Europa Halt im altehrwürdigen Madison Square Garden. Wir haben alle Ergebnisse und Netflix-Highlights aus dem MSG. Wer kann besser Käfigkampf: Punk oder Rollins? Was bringt Paul Heyman zum weinen? Und schafft Rollins jetzt mehr Curb Stomps als damals gegen den Fiend?Was plant Neu-Lucha Chad El Gablo, wie reagiert Rhea Ripley auf ihren überraschenden Titelverlust gegen IYO SKY und wie bereitet sich Jey Uso auf sein WrestleMania Match gegen unseren Bundes-GUNTHER vor? Viel Spaß mit unserem Rückblick auf WWE RAW.TJ:Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
Auf der Road to WrestleMania macht die WWE kurz vor Europa Halt im altehrwürdigen Madison Square Garden. Wir haben alle Ergebnisse und Netflix-Highlights aus dem MSG. Wer kann besser Käfigkampf: Punk oder Rollins? Was bringt Paul Heyman zum weinen? Und schafft Rollins jetzt mehr Curb Stomps als damals gegen den Fiend?Was plant Neu-Lucha Chad El Gablo, wie reagiert Rhea Ripley auf ihren überraschenden Titelverlust gegen IYO SKY und wie bereitet sich Jey Uso auf sein WrestleMania Match gegen unseren Bundes-GUNTHER vor? Viel Spaß mit unserem Rückblick auf WWE RAW.TJ:Alexander Bedranowsky stieg als Thumbtack ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.
What happens when an academic researcher trades a university lab for the fast-paced world of tech? Katie Hansen, Senior UX Research Manager at Thumbtack, shares her journey from studying unconscious bias at Princeton to leading research at companies like Etsy, Instagram, and Facebook. She breaks down the challenges of transitioning from academia—where studies take years—to industry, where research needs to drive business decisions quickly. Katie dives into the power of survey experiments, explaining how they can uncover deep psychological insights and help teams prioritize what to A/B test. She also discusses the value of meta-analysis and literature reviews, showing how researchers can tap into existing knowledge to save time and uncover patterns. With two talks lined up at Advancing Research 2025, Katie will explore experimental research techniques and the impact of meta-analysis in UX. She also shares her favorite research tools, the importance of repositories, and why Hidden Brain is a must-listen for anyone fascinated by human behavior. If you're looking to level up your research game and future-proof your career, don't miss this conversation!
Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Yue Zhao, a former product leader at Thumbtack, Instagram, Meta, and Fuzzy, who now thrives as an executive coach and author. Yue shares her story of moving to Barcelona, exploring new career paths, and writing a book that reshaped her outlook on work and leadership. They dive into key topics like navigating career pivots, staying energized through curiosity, and learning to reframe limiting beliefs.Whether you're a product leader considering new career paths or someone seeking actionable tips for personal growth, this conversation is packed with insights.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox
Marco Zappacosta, CEO of Thumbtack, shares his 16-year journey building a $3.2B company. Discover insights on long-term vision, remote work strategies, and the power of persistence in revolutionizing the home services industry. Learn how Thumbtack navigated challenges to become a leading digital marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Downside of Digital Marketplaces: Why Users Are Fleeing Amazon, Etsy, and Thumbtack
This time on the Product Thinking Podcast, Melissa Perri is joined by P.J. Linarducci, Chief Product Officer at Thumbtack, to explore the complexities of product leadership in both large and small-scale organizations. P.J. shares insights from his journey, starting with his formative years at Meta and his transition to Thumbtack, where he embraced the role of leading the entire product organization. He delves into the significant mindset shift from being one of many leaders at a large company, to owning full responsibility at a smaller, more agile company. P.J. also highlights the challenges of evolving Thumbtack from a marketplace model to a holistic home management platform, requiring new approaches to both product strategy and company culture. Tune in to learn how product managers can influence without authority.
In this episode, Kathryn chats with Llibert Argerich, CMO at Thumbtack. They discuss Thumbtack's mission to connect homeowners with professionals, how the company leverages vast data resources to enhance user experience, the use of AI for personalized customer interactions, the importance of data governance, and the benefits of symbiotic partnerships with brands. Llibert also emphasizes the need for marketers to embrace change and leverage AI to increase productivity and efficiency. Guest Quote:“We have so many open fronts with AI…Traditional search is really telling us, I need an electrician. And then we make the matching on the backend with electricians, but you don't always know that's an electrician that you need. So allowing customers to really state their problems in a way that is natural, whether that's long query strings or uploading an image, uploading a video, and having AI understand that and then making the right assumptions, connections, and ultimately connecting with a pro, that's a big, big, improvement and I think forward that we're basically just working on right now to really help customers get to that right solution with minimal effort.” Episode Breakdown: [01:49] Alchemy Unveiled: Navigating a two-sided marketplaceOn Thumbtack, there is a two-sided marketplace connecting homeowners to local pros and vice versa. By leveraging a blend of first-party and third-party data, including behavioral insights and property details, Thumbtack personalizes both the user experience and communications, making it easier for homeowners to find the right professional for their needs and for pros to grow their businesses.[11:12] Nuggets to Campaign Gold: Marrying seasonal moments with customer needsThumbtack's seasonal campaigns align with key home maintenance periods, like spring cleaning, and are tailored to individual homeowner needs based on their living situations and preferences. They utilize advanced data-driven tools and personalized communication to simplify home management, proactively connecting homeowners with the right professionals, and measuring effectiveness through detailed user engagement and predictive modeling.[31:23] Gold Rush: Don't be afraid of changeEmbrace change and don't fear AI; instead, leverage it to become more efficient, productive, and valuable, especially in creative fields where adapting can open up new opportunities. Thumbtack is focused on digitizing home services with AI-enhanced search, better homeowner-pro connections, and tools to help pros manage their businesses, aiming to bring more of this $600 billion industry into the digital era.Links & Resources:Connect with Kathryn TurnoffConnect with Llibert ArgerichLearn more about DeluxeLearn more about Thumbtack
Believe it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? Intoday's episode, we take a look at end-of-year tax strategies that can set you up for successand increase the revenue you keep. We also check in with John DeLaurier in Georgia about hisprocess after a big storm. Join us to learn more!What you'll hear in this episode:● A check-in with John and his plan of action after a big storm like Hurricane Helene● From John: perspectives on “speed to lead” and leads from Yelp, Thumbtack, and LSA(local service ads)● Why John doesn't like insurance jobs● A breakdown of “revenue per capita”–and what it really means for profitability● Understanding net profit at the end of each job● “Every lead is costing you money. You have to understand what that cost is.”● You have to have a plan!● Tax advantages for contractors–plan ahead and get professional help!● Using money wisely to buy real estate, company vehicles, and marketing before the endof the year● Your business plan for 2025: Do it now!● Thoughts on hiring and firing to keep a lean machine at your businessResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!
Send us feedback or episode suggestions.On today's episode of The Design Systems Podcast, Allison Shaw, Director of Design at Adobe, shares insights from her expansive journey in design systems. From her early days modernizing Yelp's desktop experience to her pivotal roles at Zendesk and Adobe, Allison talks openly about transitioning from a designer IC role to management, the power of humility, and the importance of fostering strong mentor relationships. Check it out!View the transcript of this episode.Check out our upcoming events.GuestAllison helps companies mature and scale their design system practices and is passionate about inclusive, accessible design. Currently, Allison is the Director of Design for the Spectrum Design System at Adobe, leading the core design system and unified experiences across Creative Cloud and Generative AI. She previously led the Garden Design System at Zendesk, and also worked across consumer tech at places like Thumbtack, Twitter, and Yelp.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.SponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
Benjamin Lauzier has been building and scaling marketplaces for almost 15 years. He was the VP of product and growth at Thumbtack, where he rebuilt the product team and Thumbtack's growth levers, re-architected their revenue model, and helped double the company's growth within three years. Prior to Thumbtack, Ben was at Lyft for six years, where he led the supply side of the product organization to a point where 1% of U.S. workers were driving for Lyft every month. Currently, he advises marketplace teams and founders, teaches a Reforge course on marketplace growth, and has recently launched a health tech company called Nurra, which connects users with care advocates to navigate the health-care system. In our conversation, we cover:• What defines a marketplace business• Strategies for growing supply and demand in the early stages• How to measure liquidity and other marketplace health metrics• How to evaluate if a marketplace model is right for your idea• Lessons from Lyft, Thumbtack, and other successful marketplaces• The differences between product management in the U.S. and Europe—Brought to you by:• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want• Vanta—Automate compliance. Simplify security—Find the transcript and show notes at: https://www.lennysnewsletter.com/p/how-marketplaces-win-benjamin-lauzier—Where to find Benjamin Lauzier:• LinkedIn: https://www.linkedin.com/in/benjaminlauzier/• Ben's Reforge course: https://www.reforge.com/courses/marketplace-growth/details—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Ben's background(02:24) Defining a marketplace(07:52) Challenges in building a marketplace(13:28) Methods for growing supply(15:57) Understanding marketplace liquidity(21:36) Identifying product-market fit in marketplaces(24:10) Evaluating marketplace business models(27:20) Common pitfalls and failures in marketplaces(36:23) Managed marketplaces and quality control(42:26) Lyft's rental car initiative(46:35) Mentorship and ambassador programs(51:21) Driver recruitment strategies(54:12) Lyft vs. Uber: a strategic analysis(59:24) Cultural differences in tech: Europe vs. U.S.(01:10:30) Building a health advocacy platform(01:16:52) Lightning round and final thoughts—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
We explore innovative strategies to scale your concierge physical therapy practice by leveraging platforms like Bark and Thumbtack. How to attract high-paying clients in major cities, how creative pricing models can boost your business, and the importance of delivering value in every patient interaction. We dive deep into real-world use cases, effective communication tips, and the art of converting massage therapy leads into long-term physical therapy clients. Perfect for PTs, OTs, and healthcare entrepreneurs looking to optimize their pricing strategies and grow their practice in competitive markets.Key Takeaways:How to use Bark and Thumbtack to find clients and market concierge services.Creative pricing models for premium physical therapy services.Understanding and leveraging client perceptions of value.Converting massage therapy leads into physical therapy clients.Building a sustainable practice through strong community relationships.
From the past episodes, you may remember that Tom recently launched a new painting company, Simplify Painting, as a side hustle. And it's off to a great start! In just the first month, they've landed 12 projects and received 39 leads. In this episode, Tom shares what he is doing to build the company and his plans for growing the business over time.Tom also shares how he scored a $6,200 job with a 60% gross profit. He walks you through the entire process and shows how the Shin-Fu sales method helped him qualify the lead, save time, and seal the deal in just 2 days.Episode Highlights:[00:00] - Intro[00:31] - Benefits of the Shin-Fu sales process[00:42] - Selling a job with 60% gross profit[02:01] - Trust the process[03:24] - Walkthrough of the job scope[08:14] - The importance of marketing your business[08:23] - Businesses shutting down due to poor marketing[10:14] - Role of third-party lead generation sites Thumbtack and Angi [11:11] - Tom's strategy for building Simplify Painting as a side hustle[13:02] - Tom's plans for scaling the business[14:00] - Closing remarksResources:
In this bucket list interview, CJ speaks with Larry Roseman, the CFO of Thumbtack, who shares his deep understanding of running marketplace businesses at scale. They explore Thumbtack's business model and monetization strategy, discussing the customer acquisition cost for both service providers and homeowners. Larry explains why going broad rather than niche can be fundamental for marketplace success, offering a counterintuitive view to that of many marketplace experts. He also talks about the flywheels Thumbtack has developed over time and the company's shift towards becoming a proactive operating system for homes instead of a reactive marketplace. Additionally, Larry offers valuable insights on value creation from a CFO's perspective, emphasizing the importance of making NPV-positive decisions and the strategic role of the CFO in guiding big business decisions. Hear about the crises that Larry has seen in his career and his advice to “never waste a good crisis”.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.
A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Lisa Eichberger and Amanda Ryerson.Key topics include:- Identifying and addressing communication gaps within your team.- Strategies for conveying bad news effectively.- The importance of building trust and fostering open dialogue.- Real-world examples of managing team dynamics and aligning with company culture.Tune in to hear Lisa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsightsCHAPTERS:00:00 - Intro01:49 - Communication Health Strategies03:45 - Communicating with Your Boss Effectively07:03 - Testing the Waters with a New Boss11:12 - Best and Worst Communication Practices15:25 - Communicating Bad News Effectively18:28 - Addressing Mistakes Made by Your Boss20:20 - Disagreeing and Committing in Conversations22:05 - Handling Team Pushback on Ideas26:10 - Funniest Email Story28:30 - The Importance of Saying "I Don't Know"30:29 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of XYPN Radio, we sit down with Jamie Lima, CFP®, CDFA®, MBA, an XYPN Ambassador, and the founder of Woodson Wealth Management and Allegiant Divorce Solutions, two virtual firms. Jamie's journey is a testament to his entrepreneurial spirit, having transitioned from managing 450 households at large wirehouses to founding his firm amid the COVID pandemic of 2020. Jamie shares his unconventional path to gain marketing momentum, including how posting a profile on Thumbtack outperformed multiple marketing agencies. He also delves into his strategic hiring decisions, from bringing on an Operations Manager as a W2 employee to scaling his firm with 1099 advisors. Jamie Lima's insights are invaluable for anyone looking to start a firm. Get ready to take notes as we explore Jamie's innovative approach to wealth management and business growth. Tune in for a wealth of knowledge and practical advice in this insightful interview with Jamie Lima. What You'll Learn From this Episode: Making quarterly calls with clients to keep your clients engaged and on track with their plan Finding and marketing yourself in spaces where other advisors aren't as present to generate leads and new business How being a virtual firm can broaden your potential client base nationally How growing your firm with 1099 advisors provides flexibility and ownership to your advisors Hiring early before your business is overwhelmed to find the best candidate for your firm How hiring employees who don't have previous financial planning experience can be beneficial and trainable Advice on making the transition from a large broker-dealer to launching your RIA
In this insightful episode, Gboyega Adebayo sits down with Will Weeks, the founder and owner of Stone's Throw Productions, a thriving photography business in Denver, CO. Will shares his unique journey from aspiring aerospace engineer to successful full-time photographer, delving into the pivotal moments that led to his career change. He discusses the initial challenges of building a sustainable business, the strategies he employed to generate consistent work, and the importance of creating a strong online presence. Listeners will gain valuable tips on leveraging platforms like Thumbtack for lead generation, the significance of networking, and the role of SEO in long-term business growth. Will also highlights the importance of community support and the satisfaction of turning a passion into a profitable venture. Connect with Will Instagram: https://www.instagram.com/stonesthrow_productions/ Webpage: https://stonesthrowproductions.com/ Don't forget to visit the website for more helpful content: https://www.behelpfulpodcast.com Start Your Side Hustle: https://www.yencil.com Follow the show's socials: LinkedIn: https://www.linkedin.com/company/behelpfulpodcast/ Instagram: https://www.instagram.com/behelpfulpodcast/ YouTube: https://www.youtube.com/channel/UC7ZNyAUhGQYfTETUJm-hnHw
This week's episode of Masters of MAX features Tom Butta interviewing Alexis Baird, the Head of Product Experience at Thumbtack. Alexis shares her journey from linguistics and computer science to product management roles at Microsoft, LinkedIn, and Lyft. At Thumbtack, she leads innovations that connect homeowners with home service professionals.Today's focus is all about redesigns. Alexis and the team at Thumbtack recently launched an extensive redesign to expand their offerings beyond hiring professionals to provide their users a single app for all of their home needs. Alexis underscores the critical need for a personalized, user-centric approach, explaining how Thumbtack tailored their app to meet individual homeowner goals and house-specific needs, integrating tools like personalized guides and educational tidbits to boost user engagement. She discusses how the dev team was given a sandbox environment with a small percentage of customers and without traditional revenue targets, allowing for bold experimentation and significant advancements in user experience without the pressure of immediate financial returns.The overarching theme of the episode revolves around executing a successful redesign. Alexis advises maintaining flexibility, refining hypotheses with careful analysis, and creating a cross-functional team encompassing design, engineering, marketing and more. By aligning a long-term vision with short-term iterative goals, and ensuring continuous feedback loops, Thumbtack was able to deliver a significantly enhanced product that better serves their customers' evolving needs.—Guest BioAlexis has been working on products for the past 13 years, looking at the world through her customer's eyes, to build features that make a real impact for them. She is currently leading the customer experience and growth product teams as Head of Product Experience at Thumbtack.Before her current role, she spent almost three years at Lyft, first as a Product Manager before she was promoted to Head of Product. In this role, she first focused on rider experience and later, Lyft Healthcare which included their concierge products.She has also worked as a Senior and Group Product Manager at LinkedIn. She worked on the Talent Solutions, Content, Slideshare as well as LinkedIn Profiles teams. Her first product position was as a Product Manager for the Captions Metrics team at Microsoft Bing.—Guest Quote"One of the big misconceptions is that you do a big launch and you just kind of disappear. I've been part of redesigns in other lives, and you almost never get it right the first time or the second time or the third time. It takes a lot of iteration to get to that bar that you want for a broader launch."—Time Stamps *(01:18) Alexis' background*(03:12) What is Thumbtack?*(04:29) Why the team decided to redesign their entire offering*(08:41) Drilling down on personalization*(11:30) The importance of collecting user feedback*(14:24) The results of Thumbtack's redesign*(17:17) Lessons for others looking to make significant change *(21:37) How to prove your hypotheses with your users*(23:17) When is the time to put your pencils down? *(26:15) Do you go broad? Do you go deep?*(27:19) Rapid Fire Questions—LinksConnect with Alexis Baird on LinkedInCheck out ThumbtackConnect with Tom Butta on LinkedInCheck out the Airship Website
Ami Vora is the Chief Product Officer of Faire, which connects independent retailers and brands around the world. Before Faire, Ami spent over 15 years at Meta, including as VP of Product and Design for WhatsApp (2B+ users), VP of Product for Facebook's ads system (now $130B of annual revenue), and director at Instagram. She began her career working on developer tools at Microsoft. In our conversation, we discuss:• Why execution eats strategy for breakfast• Using metaphor to rally teams around one shared goal• How to build cross-functional relationships• “Dinosaur brain,” “Toddler soccer,” and the “hill climbing” metaphors• A tactic for handling disagreement• Tips for working well with product-minded founders as a product leader• The story of Ami's incredible 15-year journey from temp to VP at Meta• Much more—Brought to you by:• Sidebar—Accelerate your career by surrounding yourself with extraordinary peers.• Anvil—The fastest way to build software for documents.• User Testing—Human understanding. Human experiences.—Find the transcript at: https://www.lennysnewsletter.com/p/authenticity-and-curiosity-ami-vora—Where to find Ami Vora:• LinkedIn: https://www.linkedin.com/in/amvora/• Substack: https://amivora.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Ami's background(02:00) The myth of perfection in success(07:55) Emotionally connecting with the job(09:55) Embracing curiosity in moments of challenge(13:16) Thinking in feedback loops(17:17) The “dinosaur brain” metaphor in product reviews(20:20) Strategies for conducting effective product reviews(26:33) Using metaphors and imagery to communicate your vision(29:35) The power of having a shared narrative(31:55) WhatsApp: an example of metaphor in action(34:44) Emulating people that inspire you(36:19) WhatsApp video calling(37:35) Why execution is greater than strategy(41:36) Time allotment for strategy vs. execution(45:10) How to become a better strategic thinker(47:59) The intricacies of implementing feedback(51:53) Being a female leader in tech(55:13) Advice for young women in tech(56:07) Setting goals and aligning incentives(01:01:40) Acknowledging hard truths(01:05:46) Lessons from transitioning to Faire(01:08:40) The importance of a good CPO/CEO relationship(01:11:17) Vetting heads of product and maintaining customer focus(01:12:40) How Ami went from intern to leading major products at Meta(01:14:53) The one thing you should do to be successful in product(01:17:25) Lightning round—Referenced:• Faire: https://www.faire.com/• Making Meta | Andrew “Boz” Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto• Community Wisdom: AMA with Dan Hockenmaier + Facilitating a roadmap session, structuring product teams, navigating an acquisition, companies not needing PMs anymore, and much more: https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto• Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge): https://www.lennysnewsletter.com/p/developing-a-growth-model-marketplace• Dan Hockenmaier's website: https://www.danhock.com/• On Reviews: https://boz.com/articles/reviews• Finding a global optimum always feels like a hill climb: https://www.linkedin.com/posts/amvora_finding-a-global-optimum-always-feels-like-activity-7074776143882588161-jhyy/• Dolores Park: https://sfrecpark.org/892/Mission-Dolores-Park• Rob Goldman on LinkedIn: https://www.linkedin.com/in/robgoldman/• Execution eats strategy for breakfast, but execution without strategy leads to burnout: https://rationalpm.substack.com/p/execution-eats-strategy-for-breakfast• The goal of a “strategy” is to change our own team's behavior: https://amivora.substack.com/p/the-goal-of-a-strategy-is-to-change• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Path to Power course outline: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf• Management Time: Who's Got the Monkey?: https://hbr.org/1999/11/management-time-whos-got-the-monkey• Max Rhodes on LinkedIn: https://www.linkedin.com/in/max-rhodes/• Coupa Coffee: https://www.coupacafe.com/• Brandee Barker on LinkedIn: https://www.linkedin.com/in/brandeedbarker/• Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person: https://www.amazon.com/Year-Yes-Dance-Stand-Person/dp/1476777128 • How to tell better stories | Matthew Dicks (Storyworthy): https://www.lennyspodcast.com/how-to-tell-better-stories-matthew-dicks-storyworthy/• A life of yes: Matthew Dicks at TEDxSomerville: https://www.youtube.com/watch?v=F3TaQFcaMk4• The Office on Peacock: https://www.peacocktv.com/stream-tv/the-office• 30 Rock on Peacock: https://www.peacocktv.com/watch-online/tv/30-rock/6240863759978157112• Dall-E-2: https://openai.com/index/dall-e-2/• ChatGPT: https://chatgpt.com• Fellow kettles: https://fellowproducts.com/products/stagg-ekg-electric-pour-over-kettle• TikTok's “Roman Empire” Meme, Explained: https://www.forbes.com/sites/danidiplacido/2023/09/21/tiktoks-roman-empire-meme-explained/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
This episode features an interview with Llibert Argerich, Chief Marketing Officer at Thumbtack where he leads the company's marketing, brand, and communication teams. Llibert has nearly 20 years of experience at high-growth marketplace businesses, holding leadership roles at Udemy, eBay, and Expedia Group. In this episode, Kailey sits down with Llibert to discuss the challenges of building a frictionless customer journey, the need for human interventions in AI, and how cross-functional teams help drive the holistic customer experience.-------------------Key Takeaways:While AI can't replace all interactions, it can improve efficiency and productivity by delegating tasks to conversational AI that can accelerate solutions to customer problems.Marketing cannot be separate from product experience and customer value. Enhanced product market fit goes hand-in-hand with higher return on investment Chief Marketing Officers should also think of themselves as Chief Customer Officers. They are accountable for all marketing levers and demand that drives customer experience.-------------------“Thanks to the computational power, to AI, to the technology advancements, we can go down to one-on-one. Using everything we know about them, all the data they volunteer, all the data that we capture through their interactions with our products, and personalizing their experience for them to exactly what they need and where they are in their journey.” – Llibert Argerich-------------------Episode Timestamps:*(02:19) - Llibert's career journey*(05:00) - Trends impacting customer experience*(07:41) - How Thumbtack is leveraging AI*(17:44) - The biggest challenge in building a frictionless customer experience*(24:27) - How Llibert defines “good data”*(38:53) - Who's doing it right in terms of customer experience*(44:20) - Llibert's recommendations for upleveling customer experience strategies-------------------Links:Connect with Llibert on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Pricing Evolution In this episode, host Chris Do interviews Michael Angelo, the owner of San Antonio Video Productions, about his career transition from a salaried employee to a full-time entrepreneur. Starting at the age of 15, Michael gained experience freelancing while in college and eventually landed a gig in outdoor television. Michael discusses his journey, the lessons learned from holding a salaried position, and the skills he developed that helped him start his own business. He shares his blueprint for achieving a dream, using the acronym DREAM to outline the steps: Dedicate, Refine, Evolve, Activate, and Multiply. Michael also discusses his methods for acquiring clients through Thumbtack and Google Ads, and emphasizes the importance of evolving into a business owner and training others to scale the business effectively. Check out today's guest, Michael Angelo: ➤ Website | Instagram | LinkedIn Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jelena Djordjevic is the Chief People Officer at Thumbtack. During the early months of the 2020 Global Pandemic, Thumbtack made the decision to go virtual first, and subsequently and iteratively implemented a people strategy that enabled its thousands of employees to work effectively in a whole new way. Three years later, Thumbtack remains virtual first, and under Djordevic's leadership has taken a strategic and intentional approach to aligning their people strategy with their business strategy to drive results, for both the business and their people.During our conversation, Djordjevic shared her own philosophy as a Chief People Officer about how she strategically thinks about the role of the HR function in enabling business strategy. Jelena also shared some of the programs and policies that are a part of their people strategy for a virtual-first organizations, how she and her team use data to drive strategy and programs, and how she and Thumbtack thing about critical levers of a virtual first organization, such as fostering connection, in-person experiences, and the role of their managers.Links:Jelena's Linkedin Profile: https://www.linkedin.com/in/jzdjordjevic/https://blog.thumbtack.com/two-years-in-our-virtual-first-model-is-here-to-stay-and-its-only-getting-better-18d33c443d80https://blog.thumbtack.com/new-report-finds-employees-perform-their-best-when-working-virtually-and-senior-leaders-agree-59eee67c8aac
Casey Winters is a legendary advisor on scaling, product and growth. He's worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit. Until recently, Casey was the Chief Product Officer at Eventbrite, and has also led growth and product teams at Pinterest and Grubhub. – In today's episode, we discuss: What every marketplace founder should think about Why marketplaces are different Finding product market fit Key ingredients to scaling a marketplace Strategies for acquiring demand and supply – Referenced: Airbnb: https://airbnb.com/ Bill Gurley: https://www.linkedin.com/in/billgurley/ Blue Apron: https://www.blueapron.com/ Booking.com: https://www.booking.com/ DoorDash: https://www.doordash.com/ eBay: https://ebay.com/ Eventbrite: https://www.eventbrite.com/ Expedia: https://www.expedia.com/ Faire: https://www.faire.com/ Fermat Commerce: https://www.fermatcommerce.com/ Grubhub: https://www.grubhub.com/ Lyft: https://www.lyft.com/ Pinterest: https://www.pinterest.com/ Postmates: https://postmates.com/ Shopify: https://www.shopify.com/ Simon Rothman: https://www.linkedin.com/in/simonrothman/ Square: https://squareup.com/ Tony Xu: https://www.linkedin.com/in/xutony/ Turo: https://turo.com/ Uber: https://www.uber.com/ Zillow: https://www.zillow.com/ – Where to find Casey Winters LinkedIn: https://www.linkedin.com/in/caseywinters/ Twitter/X: https://twitter.com/onecaseman Website: https://caseyaccidental.com/ – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:30) Ingredients for a successful marketplace (05:34) Creating scalable growth loops (08:42) Emerging marketplaces in 2024 (10:56) 2 ways to acquire supply and demand (15:39) What's unique about building a marketplace (18:27) When to focus on the demand side (23:10) Who to hire (26:22) Finding sticky customers (26:27) What Grubhub should've done (30:19) Uber versus Lyft (34:23) One thing all marketplace founders should know (34:45) Finding product market fit (40:45) Single versus multi-category marketplaces (43:02) When to expand (44:22) The best low-frequency marketplace (46:00) The product is supply, not software (50:48) No value in car-sharing (56:11) Improving supply and demand over time (61:04) The “setup, aha, and habit” framework (66:27) Avoid these marketplace mistakes (71:16) 2 people who influenced Casey's thinking
In this revisited episode of the True Fiction Project Podcast, Traci DeForge, Founder and CEO of Produce Your Podcast, is back on the podcast as we talk about Reenita's book, Operation Mom: My Plan to Get My Mother a Life and a Man. Reenita's publisher, Dr. Morissa Schwartz joins the conversation as well. Dr. Schwartz is the Founder and CEO of Dr. Rissy's Writing & Marketing and GenZ Publishing, LLC and was named to Forbes 30 Under 30 list. They talk about current trends in publishing and how Dr. Schwartz is making strides to increase diversity and representation among writers. They discuss the power of strong female characters and cultural representation in modern fiction and later in the episode, Reenita shares a short excerpt from her book, Operation Mom: My Plan to Get My Mother a Life and a Man. IN THIS EPISODE: [03:55] Dr. Schwartz's journey into publishing from a career in BioSciences [08:52] Operation Mom and GenZ Publishing's partnership and how Operation Mom connects with American young adult audiences [12:58] Representation of strong female characters and diverse cultural backgrounds [20:25] Diversity in publishing and GenZ's commitment to storytelling for young adults [26:10] Future plans and dreams for Operation Mom [32:51] Book excerpt: Operation Mom: My Plan to Get My Mother a Life and a Man written and read by Reenita Hora KEY TAKEAWAYS: Podcast listenership for comedy podcasts and narrative fiction podcasts grew exponentially during and since the pandemic. Over 60% of books are still published by men over the age of 45 – and most publishers are white men. GenZ Publishing is making strides to change this statistic by publishing more diverse writers. Representation and cultural diversity is so important in modern fiction. Not only does Operation Mom give readers a strong female lead, it also represents a cultural experience located outside of the U.S. Fiction Credits: An excerpt from Operation Mom - My Plan to Get My Mother a Life and a Man written and read by: Reenita Hora https://www.facebook.com/ReenitaMalhotraHora https://www.linkedin.com/in/reenita/ BIO: Morissa is one of Forbes 30 Under 30 in Media for 2022. Dr. Morissa Schwartz is the Founder and CEO of Dr. Rissy's Writing & Marketing and GenZ Publishing, LLC. Dr.RissysWriting.com is a marketing and writing company ranked #1 in PR and in the top ten in Social Media and SEO for New York and New Jersey on Thumbtack. GenZ Publishing is a publishing company that has produced 15 Amazon bestsellers. Dr. Rissy has been featured on Forbes, MTV, and is a bestselling author herself. She speaks professionally about inspiring others through words and entrepreneurship and was named the “Voice of Generation Z” by Community magazine. Dr. Rissy is a contributor for Entrepreneur magazine. She holds a doctorate in Literature from Drew University and has a Master's in Communications. Dr. Morissa Schwartz on Facebook Dr. Morissa Schwartz on LinkedIn Support this podcast at — https://redcircle.com/true-fiction-project/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Vidya Dinamani and Heather Samarin spark an inspiring conversation with Yue Zhao, a seasoned product leader who has left her mark on marketplaces, social media giants, and healthcare tech. From scaling Thumbtack to leading product teams at Meta and Fuzzy, Yue shares her journey of fostering innovation, empowerment, and customer obsession. Don't miss Yue's insights on navigating complex challenges and her mission to empower women and minorities through her new initiatives, including releasing her book, "The Uncommon Executive".
Noam Lovinsky has had a distinguished career in product, leaving an indelible mark at Facebook, YouTube, Thumbtack, and currently as the chief product officer at Grammarly. At Facebook, Noam helped establish the New Product Experimentation team; at Thumbtack, he was chief product officer; and at YouTube, he was one of the early product leaders overseeing the consumer experience. In our conversation, we discuss:• Challenges and lessons from reviving growth at YouTube and Thumbtack• Lessons from building Facebook's New Product Experimentation team• Insights into Grammarly's success• Knowing when it's time to kill your project• Why diversifying your growth channels is critical• The power of visioning and storytelling in shaping product strategy• How to create space for innovation at large companies• The resilience and motivation of Grammarly's team in Ukraine—Brought to you by:• Whimsical—The iterative product workspace• Vanta—Automate compliance. Simplify security.• LinkedIn Ads—Reach professionals and drive results for your business—Find the full transcript at: https://www.lennyspodcast.com/the-happiness-and-pain-of-product-management-noam-lovinsky-grammarly-facebook-youtube-thumbtac/—Where to find Noam Lovinsky:• X: https://twitter.com/noaml• LinkedIn: https://www.linkedin.com/in/noaml/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Noam's background(04:18) Noam's lack of online presence(08:06) Lessons from YouTube: advocating for what's best for yourself and the team(14:31) Prioritizing what's best for the business(19:37) Knowing when it's time to kill a project(21:47) Lessons from Thumbtack: diversifying growth channels and overcoming challenges(26:24) How Thumbtack turned growth around(31:44) Building Airbnb's instant booking feature(35:28) Lessons from Thumbtack: team collaboration and product strategy(38:38) Lessons from Facebook: building the New Product Experimentation team(40:43) The importance of starting small and building community density(46:07) Advice for building a startup within a startup(48:52) Having an incentive system(49:34) Lessons from Grammarly: adapting to changing user needs and building for the masses(54:20) The scrappiness and profitability of Grammarly(56:56) The resilience and motivation of the Grammarly team in Ukraine(59:08) General career advice(01:01:02) When to pull back(01:02:58) Closing thoughts(01:03:56) Lightning round—Referenced:• Substack: https://substack.com/• Hunter Walk on LinkedIn: https://www.linkedin.com/in/hunterwalk/• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/• Salar Kamangar on LinkedIn: https://www.linkedin.com/in/salar-kamangar-5a059712/• Grammarly: https://www.grammarly.com/• Thumbtack: https://www.thumbtack.com/• FRED on YouTube: https://www.youtube.com/FRED• How Airbnb Proved That Storytelling Is the Most Important Skill in Design: https://www.inc.com/yazin-akkawi/the-surprising-technique-airbnb-uses-to-better-sell-an-experience.html• Google+: https://en.wikipedia.org/wiki/Google%2B• Marco Zappacosta on LinkedIn: https://www.linkedin.com/in/marcozappacosta/• Bryan Schreier on LinkedIn: https://www.linkedin.com/in/bryanschreier/• Whitney Steele on LinkedIn: https://www.linkedin.com/in/whitneydsteele/• David Shein on LinkedIn: https://www.linkedin.com/in/davidshein/• The magic of thinking big, by Lenny Rachitsky: https://www.mindtheproduct.com/the-magic-of-thinking-big-by-lenny-rachitsky/• What Seven Years at Airbnb Taught Me About Building a Business: https://www.lennysnewsletter.com/p/what-seven-years-at-airbnb-taught• New apps, new experiences: NPE Team, from Facebook: https://tech.facebook.com/engineering/2019/7/npe-team-from-facebook/• The Origin Story of the BRC Trash Fence: https://journal.burningman.org/2016/05/black-rock-city/leaving-no-trace/the-origin-story-of-the-brc-trash-fence/• Nike opens high-tech research and innovation lab: https://www.just-style.com/news/nike-opens-high-tech-research-and-innovation-lab/• ChatGPT: https://chat.openai.com/• Microsoft Copilot: https://copilot.microsoft.com/• How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable): https://www.lennyspodcast.com/how-to-grow-a-subscription-business-yuriy-timen-grammarly-canva-airtable/• “The cave you fear to enter holds the treasure you seek”: https://gointothestory.blcklst.com/the-cave-you-fear-to-enter-holds-the-treasure-you-seek-d624e28c3848• Build: An Unorthodox Guide to Making Things Worth Making: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067• For All Mankind on AppleTV+: https://tv.apple.com/us/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7• Fargo TV series on Hulu: https://www.fxnetworks.com/shows/fargo• Arc browser: https://arc.net/• Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO): https://www.lennyspodcast.com/competing-with-giants-an-inside-look-at-how-the-browser-company-builds-product-josh-miller-ceo/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Marco Zappacosta, CEO of Thumbtack, who talks about how remote-first requires you to be more deliberate.You can learn about Thumbtack at https://www.thumbtack.com/
Llibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor's degree in economics from the University of Toulouse in France, Llibert started doing market research for a small start-up, but it didn't take long for him to fall in love with marketing. After moving to London to learn English, he got his “lucky break” by faking it until he was making it and got hired on at Expedia. From there, he went to work for eBay, where he was able to achieve his 16-year-long goal of moving to the US. Most recently, Llibert served as Senior Vice President of Marketing at Udemy before he was hired as Chief Marketing Officer at Thumbtack in August 2023.In this episode, Alan and Llibert discuss how he approached his first 100 days at Thumbtack, his view on integrating brand and performance, what is and is not working in marketing today, and how to become your CFO's best friend. Llibert also outlines the guiding principles and operating philosophy that Thumbtack implements based on data and testing to determine how they spend marketing dollars.Thumbtack is a platform that connects homeowners to professionals in the home service area, making it a dual-sided marketplace. As CMO, Llibert oversees the entirety of the marketing and communications platform, and he is also the DIR (Directly Responsible Individual) for the consumers and all company metrics that link to the homeowners (the demand-side consumer). Llibert tells us he and his team have found a more functional synergy by leveraging the Directly Responsible Individual structure rather than breaking the team into supply and demand sides. Marketers are often unfairly categorized as either performance experts or brand experts when in reality, they should be fluent in both languages. Llibert believes that true success will come from a 360-degree approach that leverages various channels to meet consumers where they are and can measure impact and performance across the whole spectrum.In this episode, you'll learn:Llibert's approach to his first 30, 60, 90, and 100 days in his new roleStructuring marketing to benefit both sides of a dual-sided marketplaceThumbtack's guiding principles and operating philosophy that drive brand and performanceKey Highlights:[02:00] Growing up in one of the smallest (and oldest) countries in the world[05:30] “The right path is the hard path.”[10:15] What is Thumbtack?[16:00] First 30, 60, 90, and 100 days in a new role[20:00] Structuring marketing with a dual-sided marketplace[23:15] Directly Responsible Individuals[23:50] Getting brand and performance to work together[28:30] The gaps in marketing[32:10] How to befriend your CFO[34:45] Teamwork makes the dream work.[35:30] The impact of losing his father at a young age[37:10] Advice to his younger self[38:30] The Gen AI portion of the show[41:37] Trends in fashion and sports marketing[42:40] The dangers or false sense of marketing precisionLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
Apple's first ever mixed reality headset, the Vision Pro, arrives tomorrow. Apple has a knack for revitalizing and legitimizing a product category—something that the face computer market really needs right now. But there are some hangups that could limit its initial success: the Vision Pro's exorbitant $3,499 price tag, the tethered battery pack, and the mere handful of apps available on the device at launch. These issues point to this headset being more of a development kit than a fully realized product for now. It's a beautiful machine, but its true potential may not be realized for some time.This week on Gadget Lab, WIRED reviews editor Julian Chokkattu joins us to chat about the Apple Vision Pro and whether it's going to be the device that finally kicks off the face computer revolution. We also talk about the ways Apple is trying to make the headset disappear as part of the experience, both in the virtual space and in the physical realm.Show Notes:Read Julian's hands-on experience with the Apple Vision Pro. Read Lauren's story about the Apple Vision Pro's battery pack. Read Boone Ashworth on the current situation with apps and developers. Recommendations:Julian recommends Thumbtack, a platform to connect homeowners with service vendors. Lauren recommends butter lettuce. Mike recommends the Scottish police show Shetland.Julian Chokkattu can be found on social media @JulianChokkattu. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.
This week on the Wedding Planning Podcast, we're going to sort out some common misconceptions and FAQ's about wedding planners and day of coordinators. Today's show is a de facto "Part II" from last week's conversation, where we ran through a general overview of hiring a planner and / or DOC. When I got married, I wasted a lot of time researching and interviewing planners before I realized that A.) I didn't HAVE to hire anyone, and B.) John and I had all the tools we needed to plan OUR perfect wedding day. And side note, shocker - obviously, none of the wedding planners I interviewed ever mentioned to me, hey by the way, did you know that you could actually just do this on your own? Thankfully I came around to that, but it took lots of wasted effort and stress to get there. Flash forward to today - I literally created the Wedding Planning Podcast so that any engaged couple could tune in and use the episodes and the tools we review in the weekly shows to plan their own wedding - no professional or pricey wedding planner required. Spoiler alert before we even dive in - I definitely DO NOT think you have to spend thousands of dollars to hire a professional wedding planner! Some alternatives? Try checking out the sites we mentioned in today's show, including your local Craigslist postings, Thumbtack.com, taskrabbit.com and fiverr.com I also know that there are countless wonderful wedding planning professionals out there, and for some couples it's a really smart investment … and we'll get into all of that that much more in today's show. Click here for the full blog post from today's show. A special thank you for supporting our valued show sponsors who made this week's free episode possible! Get professional help planning your dream honeymoon when you email susan@susanstravelservices.com . Don't forget to mention the Wedding Planning Podcast for $50 off your honeymoon OR $200 off your destination wedding! FREE Wedding Websites designed by independent artists? Yes please! Get started building your free wedding website today when you visit weddingplanningpodcast.co/minted. Even better? You'll also receive a $50 credit towards wedding stationary when you use a Minted Weddings website - no code needed!
Standout Startup: The Founder's Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri ABOUT THE BOOK: Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue. Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor. What's included in Standout Startup: The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. The secrets to crafting compelling value propositions that sell your product. The most effective types of content to increase conversion in each phase of the customer journey. Standout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out. Standout Startup is your marketing accelerator. ABOUT THE AUTHOR: Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. She's built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). Allyson now works with founders and VCs to accelerate their startups' growth. Allyson holds an MBA from the Stanford Graduate School of Business and a BA from the University of North Carolina at Chapel Hill. And, interesting fact – she has been a repeat guest on NBC's Today show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/standout-startup-allyson-letteri
Sarah Tavel is a General Partner at Benchmark and sits on the boards of Chainalysis, Hipcamp, Rekki, Cambly, and Medely. She is a founding member of All Raise, the nonprofit organization working to accelerate the success of women in the venture-capital and VC-backed startup ecosystem. Before Benchmark, Sarah was a partner at Greylock Partners. She joined Pinterest in 2012 as their first PM and launched their first search and recommendations features. She also led three acquisitions as she helped the company scale through a period of hypergrowth. In this episode, we discuss:Sarah's Hierarchy of Engagement framework for growing a consumer startup• The three levels of the Hierarchy of Engagement: core action, retention, and self-perpetuation• The importance of measuring cohorts and maintaining focus on the core action• Examples of core user actions from Pinterest and YouTubeSarah's Hierarchy of Marketplaces framework for building a marketplace startup• The three vectors of growth for dominating a marketplace• Advice on “tipping the marketplace” and ultimately dominating the market• The value of focusing on a constrained market• How to avoid disruption—This entire episode is brought to you by Gelt—Redefine your approach to taxes.—Find the full transcript at: https://www.lennyspodcast.com/the-hierarchy-of-engagement-sarah-tavel-benchmark-greylock-pinterest/—Where to find Sarah Tavel:• X: https://twitter.com/sarahtavel• LinkedIn: https://www.linkedin.com/in/sarahtavel/• Substack: https://www.sarahtavel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Sarah's background(03:33) Framework 1: The Hierarchy of Engagement(06:03) Level 1: Core action(10:33) Level 2: Retention(14:00) Level 3: Self-perpetuation(19:32) The importance of focus(23:54) The challenge of anonymity(26:04) Advice for founders who want to increase retention(29:34) What founders often get wrong(31:43) Examples of core actions(37:37) Finding your North Star Metric(38:12) Who should use the Hierarchy of Engagement framework(38:54) The Hierarchy of Marketplaces framework(46:09) Level 1: Focus on a constrained opportunity(50:19) Sarah's “happy GMV” and “minimum viable happiness” concepts(54:47) Thumbtack: a counterexample to this approach(56:36) Signs you're ready to move to level 2(58:06) Level 2: Tipping the marketplace(01:04:15) Tipping loops(01:10:53) Not all markets are susceptible to tipping(01:15:55) The challenge of homogeneity in B2B marketplaces(01:20:29) Signs you're tipping successfully(01:21:43) Level 3: Dominating the market(01:28:29) The opportunity in underestimated markets(01:30:11) The challenges of chasing GMV and losing focus(01:36:36) Recognizing currents and momentum in the market(01:39:20) You can never rest on your laurels(01:41:03) How to apply these frameworks outside of marketplaces(01:42:57) Three ways to find marketplace opportunity(01:45:10 ) Lightning round—Referenced:• Hierarchy of Engagement, Expanded: https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804• Pinterest: https://www.pinterest.com/• Evernote: https://evernote.com/• Notion: https://www.notion.so/• Houseparty app: https://en.wikipedia.org/wiki/Houseparty_(app)• Clubhouse: https://www.clubhouse.com/• How to price your product | Naomi Ionita (Menlo Ventures): https://www.lennyspodcast.com/how-to-price-your-product-naomi-ionita-menlo-ventures/• TikTok: https://www.tiktok.com/• Lessons on building a viral consumer app: The story of Saturn: https://www.lennysnewsletter.com/p/lessons-on-building-a-viral-consumer• Saturn: https://www.joinsaturn.com/• What happened to Secret?: https://www.failory.com/cemetery/secret• How to determine your activation metric: https://www.lennysnewsletter.com/p/how-to-determine-your-activation• Shishir Mehrotra on LinkedIn: https://www.linkedin.com/in/shishirmehrotra/• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/• Engagement Hierarchy: Core Actions: https://sarahtavel.medium.com/engagement-hierarchy-core-actions-dd4f72042100• Choosing Your North Star Metric: https://www.lennysnewsletter.com/p/choosing-your-north-star-metric• Hierarchy of Marketplaces: https://sarahtavel.medium.com/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e• Mike Williams on LinkedIn: https://www.linkedin.com/in/yoroomie/• Everything Marketplaces: https://www.everythingmarketplaces.com/• Fabrice Grinda on LinkedIn: https://www.linkedin.com/in/fabricegrinda/• OLX: https://www.olx.com/• DoorDash Loves the 'Burbs as Much as You Do: https://www.wsj.com/articles/doordash-loves-the-burbs-as-much-as-you-do-11605618001• Thumbtack: https://www.thumbtack.com/• NPS: https://en.wikipedia.org/wiki/Net_promoter_score• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• Rekki: https://rekki.com/• Ronen Givon on LinkedIn: https://www.linkedin.com/in/ronen-givon-535b2514• Hipcamp: https://www.hipcamp.com/• Demand driving supply: The little-understood growth loop behind a surprising number of iconic billion-dollar companies: https://www.lennysnewsletter.com/p/demand-driving-supply-marketplaces• Inside the Revolution at Etsy: https://www.nytimes.com/2017/11/25/business/etsy-josh-silverman.html• Faire: https://www.faire.com/• Bill Gurley on LinkedIn: https://www.linkedin.com/in/billgurley/• Mechanical Turk: https://www.mturk.com/• Parker Conrad on LinkedIn: https://www.linkedin.com/in/parkerconrad/• Rippling: https://www.rippling.com/• “White Space” for Building a Marketplace: How to Find Your Competition's Vulnerabilities—and Capitalize: https://sarahtavel.medium.com/white-space-for-building-a-marketplace-how-to-find-your-competitions-vulnerabilities-and-79674aa4d399• Pachinko: https://www.amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935• The Five Temptations of a CEO: https://www.amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585• The Five Dysfunctions of a Team: A Leadership Fable: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756• Tesla: https://www.tesla.com/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Welcome to #Millennial, the home of pretend adulting and real DEATH talk! This is your LAST chance to get this year's physical gift by signing up at the BAE tier over on our Patreon! Sign up today, and fill out the form to receive this year's gift: signed album art with a couple of surprise gifts (and some secret bonus content!). Funeral director and home death educator Lauren Carroll of Deathwives joins us to talk about a very spooky topic: DEATH! Just kidding, death doesn't have to be scary! Without death, there can be no life. Lauren soothes our fears and anxieties about death, and explains her tips for having a better relationship with it. It's decided: we're all having water cremations. TBD on what we do with our ashes (Laura might blast hers into space). Be sure to check out the Deathwives Class Library, and if you're in the New York City area, you can get $100 off their live death doula training on 11/11/23 with code OMGIMDEAD. According to home improvement app Thumbtack, 40% of millennials believe their house is haunted. While this is really just a brilliant October promotional opportunity, it inspires a conversation on the panel of our own creepy experiences with the paranormal. As always, our recommendations run the gamut: 'The Fall of the House of Usher' on Netflix (Laura), @PersonalFinanceClub on Instagram (Andrew), and freezing your cookie dough for seamless baking this holiday season. And in this week's installment of After Dark: The #Millennial HR team is going to have to intervene because Andrew is OUT OF CONTROL! While we're talking about death, Andy decides (by coin toss) who will be his Legacy Contact on Facebook when he dies. Pam and Laura share tales of being haunted by the Facebook profiles of dead people. "Hi! If you're receiving this email, I am out of life and will not be returning ever. Go to hell." Learn more about your ad choices. Visit megaphone.fm/adchoices
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