The Art of Sway

In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights the evolving landscape of influencer marketing and the shared experiences of professionals in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face in measuring the success of these initiatives. They highlight the need for a strategic approach to influencer engagement that prioritizes community building and long-term relationships over short-term metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the evolving landscape of the creator economy, emphasizing the shift from mere influence to entrepreneurship among creators. They explore the pressures placed on influencers to launch their own brands, the misconceptions surrounding influencer value, and the need for brands to support influencers in their marketing efforts. The discussion highlights the challenges and expectations faced by influencers in a rapidly changing digital marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle and Casey discuss the recent announcement by Unilever to significantly increase their investment in influencer marketing. They explore the implications of this bold move, the operational challenges it presents, and the potential role of AI in influencer marketing. The conversation also touches on the current economic climate and how it may affect marketing strategies moving forward. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the intersection of social media management and influencer marketing, discussing the importance of understanding algorithms, trends, and audience engagement. They emphasize the value of expertise in creating effective marketing strategies and the need for authentic connections in the industry. The discussion also touches on the challenges of navigating client expectations and the evolving landscape of social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the implications of AI in influencer marketing, discussing the absurdity of AI influencers, the ethical considerations of using deep fakes, and the potential impact of AI-driven agencies on the industry. They also delve into the evolving landscape of SEO and marketing in the age of AI, emphasizing the importance of creativity and chaos in maintaining authenticity and connection in marketing efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict discuss the cultural impact of the Super Bowl, particularly focusing on the Doritos ad campaign that invited creators to submit commercials. They critique the implications for the creator economy, emphasizing the need for fair compensation and the importance of nurturing talent. The discussion also touches on the challenges brands face in bridging generational gaps in marketing and the potential for learning from past missteps in creator collaborations. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict discuss their experiences at recent marketing events, focusing on the Creator Economy Live and the Women's Agency Ownership Summit. They explore the dynamics of networking, the challenges faced in influencer marketing, and the misconceptions surrounding the ease of influencer campaigns. The discussion highlights the importance of understanding audience perceptions of sponsored content, the complexities of long-term partnerships, and the need for effective performance measurement in influencer marketing. They also differentiate between influencer and affiliate marketing, emphasizing the unique strategies required for each. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey explore the nuanced differences between influencers and creators, discussing their roles in marketing and the implications for brands. They delve into the evolving language around these terms, the importance of trust and expertise in influencer marketing, and how aspirational marketing plays a role in consumer behavior. The discussion highlights the value of understanding these distinctions for effective marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle and Casey discuss the overwhelming nature of current events and the impact on their work in social media and influencer marketing. They explore the challenges of navigating a rapidly changing digital landscape, the importance of building trust with clients, and the need for safe spaces within professional communities. They emphasize the value of connection, the cyclical nature of social media trends, and the necessity of finding purpose and joy amidst chaos. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Tracie Nall discuss the recent instability surrounding TikTok, particularly in light of the current ban. They explore the implications for clients and creators, the challenges of shifting to alternative platforms like Instagram and YouTube, and the impact on influencer marketing strategies. The discussion highlights the importance of adapting to the changing social media landscape while ensuring that both clients and creators are supported during this transition. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing the spectrum of platforms available, the importance of human oversight in vetting influencers, and the role of technology in boosting content and reporting metrics. They emphasize that while platforms can streamline processes, the human element remains crucial for effective influencer marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict discuss the chaotic nature of the holiday season for parents, the potential ban on TikTok and its implications for marketing, the emergence of B2B influencers on LinkedIn, and the challenges faced in B2B influencer marketing. They explore the complexities of influencer partnerships, the importance of authenticity, and the need for best practices in this evolving landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict discuss the complexities surrounding influencer agency fees, including the lack of consensus on what these fees should be, the evolution of transparency in the industry, and the challenges of negotiating fees while maintaining proprietary knowledge. They also touch on the growing importance of influencer marketing as a legitimate part of the marketing mix and the issues of dishonesty and double dipping within the industry. In this conversation, Casey Benedict and Danielle Wiley discuss the complexities of pricing models in influencer marketing, emphasizing the need for transparency and clear communication with clients. They explore the challenges of scope creep, the differences between annual engagements and campaign-based projects, and the emotional aspects of client-agency relationships. The discussion highlights the importance of agency expertise in navigating these challenges and ensuring fair pricing for both clients and influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict discuss the relevance of engagement rates in influencer marketing. They explore the declining trends in engagement metrics, the challenges of communication between agencies and clients, and the complexities of calculating engagement rates. The conversation also touches on the limitations of engagement rates as a sole metric for success and the importance of understanding consumer sentiment through various forms of engagement. They conclude by emphasizing the need for brand lift studies to provide deeper insights into campaign effectiveness and hint at future discussions on data in influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the tension between performance metrics and brand awareness. They discuss the historical context of influencer marketing, the importance of understanding consumer behavior, and the challenges faced by agencies in meeting client expectations. The conversation highlights the need for a balanced approach that values both awareness and conversion, while also addressing the unique challenges influencers face in content creation. The speakers emphasize the importance of technology in refining metrics and the necessity of adapting strategies for traditional brands in a digital-first world. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict explore the distinctions between celebrities and influencers, discussing how their backgrounds influence marketing strategies. They delve into the complexities of working with each type, emphasizing the importance of trust and authenticity in influencer marketing. The conversation also touches on the evolving landscape of influencer marketing, the significance of building long-term relationships, and the need for brands to adapt their strategies accordingly. Finally, they engage the audience in selecting future topics for discussion. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle Wiley and Casey Benedict celebrate Danielle's birthday while discussing the latest trends in influencer marketing, particularly focusing on Instagram's carousel feature and its implications for brands and influencers. They explore the evolution of influencer marketing, the challenges faced by student athletes in the NIL landscape, and the complexities surrounding talent management in the influencer space. The conversation highlights the need for authenticity in influencer marketing and the importance of understanding the value of talent managers while navigating the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this inaugural episode of the new season of 'The Art of Sway', hosts Danielle Wiley and Casey Benedict share their backgrounds, how they met, and their experiences in the influencer marketing space. They discuss the evolution of influencer marketing, the upcoming Niimbus Conference, and the growing role of influencers in political discourse. The conversation also touches on the challenges of balancing brand expectations with influencer creativity and authenticity, as well as the implications of influencers becoming politically vocal. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's conversation covered several topics, including Instagram's new Close Friends Live feature, TikTok's new app for sharing with close friends, Instagram's dashboard for marketers, news from the Cannes festival, and the rise of positive influencers and the #HopeCore movement. The conversation also included personal recommendations for a bagel shop and a documentary about the first black Barbie doll. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared in the New York Times regarding influencer marketing and the need for disclosure. They end the conversation by sharing what influenced them, including the search for a quality mahjong set and a food review of Century City Mall. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increase in Gen Z users on the platform. Additionally, X has announced that they are allowing adult content on their platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle and Lia discuss Instagram's mixed messages, TikTok's legal updates and the introduction of Streaks, some very disappointing news from Discord, and the reactions, or lack thereof, from Chanel and Chipotle in response to influencer feedback. They also share their recent influences, including a new cookbook and Australian fashion inspo. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different platforms, and the need for brands to understand their audience and stay true to their brand values.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia cover everything that both brands and agencies embarking on TikTok need to know in light of it potentially going away. They also chat through some of the latest Meta news, have a mini-debate about the Chick-Fil-A creator controversy and, of course, share the latest things they were influenced to buy. (Hint: this week's picks are both delicious AND adventurous.) Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia dive into the news coming out of Coachella, debate whether FTC disclosures are needed for certain celebrity campaigns, touch base on the buzz around AirChat, and talk through best practices for brands working to build their communities online. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia catch up following Lia's week away. She fills us in on what went down during her trip to the White House (yes! that White House!) and then does a deep dive into everything she learned at this week's Creator Economy Summit hosted by The Information. We talk about the TikTok ban, what's new with TikTok Shop, AI developments, and the power of community. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and guest host Nilam Patel dive into LinkedIn's newest format test and the discrepancy between size and engagement rates on Instagram and TikTok. They also chat about YouTube Shorts and Instagram's continued focus on Carousels. And this week's “what were you influenced” segment is one of the best ever - you will never believe what Nilam was influenced to buy! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Danielle and Lia dive into the latest updates from TikTok, many of which seem tailor-made to woo brands back into their good graces. They also revisit poking on Facebook - who knew that was still a thing?! Finally, Danielle gives an update on some of the interesting trends she learned about at the ANA Media Conference in Orlando. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a quick update on the latest social media trends! This week, we continue our discussions about TikTok's potential ban. We also explore exciting platform updates, including Instagram's extended carousel feature and TikTok's new photo-sharing app. We also discuss Reddit Pro and its potential for niche B2B brands. Lastly, we ponder why more brands have yet to embrace Connected TV (CTV) offerings despite their proven effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we unpack the latest social media news! In this episode, we discuss the possibility of TikTok getting banned and why the recent Meta outage reminds us not to put all your eggs in one platform basket. Plus, we'll dive into Instagram's newfound focus on direct messages and Tarte's recent brand trip. Tune in for our take on it all! Learn more about your ad choices. Visit megaphone.fm/adchoices

Step into the world of social media with the latest episode! We're both very excited about the new stop-motion feature on Instagram Carousels - will it sizzle or fizzle? Plus, Facebook's enticing offers for creators have us reminiscing about the past. But hold onto your seats because not all that glitters is gold. We're also unpacking the mixed feelings surrounding Karat's new compensation tracking feature and shining a light on the shadowy side of influencer gossip forums. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we unpack TikTok's shift to prioritize photos and its implications. We spotlight Pinterest as our Platform of the Week, exploring its unique blend of streaming shows, shopping, and Amazon Live integration. Plus, we discuss the trend of creator retirements and dive into the viral sensation 'Who TF Did I Marry' on TikTok. Tune in for all the latest insights and discussions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social media platforms. With insights from legal experts and analysis of YouTube's latest updates, this episode navigates the fast-paced world of digital trends and controversies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we navigate the latest trends in digital marketing and social media. We weigh the impact of Super Bowl spots featuring creators versus A-list celebs, question Meta's ability to label AI-generated images effectively, and discuss Snapchat's move to distance itself from social media. Plus, we delve into the TikTok controversy uncovered by Taylor Lorenz. Tune in for insights into the ever-evolving landscape of online platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creators to use AI for product placement in their videos. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline's inspiring journey from aspiring lawyer to a leader in the marketing world. From her innovative work at Have Her Back to her commitment to elevating women's voices at The Female Quotient, Caroline stands out as an influential leader in the industry — and she also touches on the complexities of being a working mom during the pandemic, the effects of remote work on parenting, and the crucial role of workplace flexibility for parents. This episode is a must-listen for anyone interested in stories of change, women's progress in business, and true workplace equality. Learn more about your ad choices. Visit megaphone.fm/adchoices

From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why understanding the story behind our food not only enhances its value for consumers, but also encourages them to invest more and truly savor each bite. Tune in for a treat both marketers and food lovers will appreciate, in this episode that serves up a blend of modern tactics and age-old farming traditions. Learn more about your ad choices. Visit megaphone.fm/adchoices