Podcasts about primal branding

When most practitioners think of branding they think of logo's, colours, fonts and signage. These are all important components of your brand but they're NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.” In todays episode of the podcast I'll share with you exactly what those seven brand messages are I'll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show. Thanks for all you do. Keep saving lives. AngusSee omnystudio.com/listener for privacy information.

It's our FIRST Cashmere Crash where experts come together to do a podcast take over! Branding titans Aaron LeMay and Patrick Hanlon take the helm. Aaron LeMay, renowned for crafting iconic game worlds like "Saints Row" and "Halo," now pioneers the future of digital interaction through behavioral design at Free Range Games and the //MEH Network. Patrick Hanlon, the world's leading brand evolutionary and author of "Primal Branding" and "The Social Code," has redefined how brands attract and build communities through shared beliefs.In this special takeover episode, LeMay and Hanlon delve into the art and science of branding, exploring how narratives and belief systems can transform brands into powerful cultural phenomena.

Star Wars is an American sci-fi franchise and logo designer Ian Paget's favourite brand. Ian's been feeling the force since he first saw C-3PO on a VHS sleeve as a child. While developing his career as a logo designer, he has come to realise that these are more than films. Star Wars, he suggests, is a primal brand that can teach entrepreneurs how to build a lasting following. EPISODE TRANSCRIPT: www.pilgrimage.design/26-star-wars Ian's website: www.logogeek.uk Resources (including Ian's book): ⁠pilgrimagedesign.substack.com/p/resources⁠ What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand. To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career. Make sure to visit primalbranding.co and grab a copy of Primal Branding. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we'll be in touch with you ASAP. ⁠ —------------------------------------------------------------------------------------------------------------- --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator or have products and services to sell. The topic of branding is quite intriguing to me. When it's done right, the brand is memorable, if not successful. So I wanted to continue the conversation, but add some different perspective to it. Rick Ray is the co-founding partner of brandstory. It is a brand marketing consulting firm currently based in Italy, though Rick has worked on both sides of the Atlantic over the years. Rick's experience is leading big agency brand efforts globally, but he's spent the last 19 years helping companies define their brand story. Rick's general philosophy is that success comes from standing out. Brands need to tell a compelling story. That sounds similar to our conversation about Primal Branding recently, doesn't it. That's because it is. Rick's spin, though, often starts with HR so you're hiring people who buy into that story.  His firm digs deep into an organization to find the untold, unheard, unknown and sometimes untellable stories that surprise and delight, move emotions and what he says, “Liberates people power.” As you might imagine, the same process can apply to creators and personal brands, too.  But for you brand-side marketers out there, how can you brand story inform the creators and influencers you choose to work with? We'll find out more from Rick on Winfluence. As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai. But we want to take a moment to tell you about a new sponsor of the Marketing Podcast Network. Support for all the shows on MPN, including Winfluence, is provided by ActiveCampaign. It is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger relationships with your customers. ActiveCampaign has over 10,000 five-star review on G2 from happy users.  For a limited time, ActiveCampaign is offering our listeners a chance to double your contacts for free when you sign up at activecampaign.com/activate. That means if your email list has 10,000 contacts, you only need to pay for 5,000. Or, you can pay for the 10,000 and get an extra 10,000 totally free.  Go to activecampaign.com/activate to sign up today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand.  If you haven't articulated what that brand is, you're kind of leaving it up to those around you to define or even assume what it is.  The more you can articulate what that brand is, what it stands for, what it strives for, the better chance you have of recruiting fans and followers. If you're rather extreme in defining it, you can evolve that brand following into a brand community.  What if I told you there was a process to branding that is so relevant to the influence marketing world that YouTube requires its study for employees so they understand how to build audience and advocacy? There is. It's called Primal Branding and it's the brainchild of Patrick Hanlon. Today on Winfluence, we're going to dig into what Primal Branding is. How you can apply its principles to your brand, whether you're a personal brand content creator or a marketer for a company or product. We'll look at case studies of Primal Branding in action – I'm sure there's one big one you know well but just don't know it's Patrick's work – and dig into how it can solve some of the marketing world's biggest challenges.  This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I'm going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to hear about a modern method for successfully building authentic brand narratives — that's actually been around for tens of thousands of years? Author Patrick Hanlon shares insider tips from his iconic book Primal Branding, which has become required reading at YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

We work with tons of creators and we see this problem all the time. You feel like you made the perfect video, but it just falls flat. It was perfect! What happened?! Well, the problem is, you can be really good at getting information across without making any personal connection. And without making your viewer feel SOMETHING, they probably won't care enough to subscribe or buy something from you. In this episode, we are going to talk about how to fix that. Links in this Episode: Creator Spotlight: https://www.youtube.com/user/amithaverma Discovery Call: https://videocreatorsdiscovery.youcanbook.me  Primal Branding: https://www.amazon.com/Primalbranding-Create-Zealots-Company-Future/dp/1451655312  Speakpipe: https://www.speakpipe.com/videocreators 

Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe' and 'community'. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They're used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe? In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest'.So how do brands manage to build a tribe or community? This book explains all:Primal Branding by Patrick HanlonPatrick believes that attracting and building communities is about adopting a primal code. There are 7 pieces of code, which are:Creation storyCreedIconsRitualsPagansThe sacred wordsLeaderIf each piece of code is worked on and delivered, he believes you can create a belief system that not only attracts a tribe but makes them loyal fans, followers and customers. I caught up with Patrick to discuss the book and all things branding, climate, big business - even a bit of UK politics.Enjoy.Connect with Patrick:Website | https://www.primalbranding.co/Instagram | https://www.instagram.com/primalbranding/Twitter | https://twitter.com/hanlonpatrickLinkedIn | https://www.linkedin.com/in/patrick-hanlon-b81903/I'm Brand Master Flash: I'm a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.Need brand support in your business? Hire me.Website | https://seedcreativity.co.uk/Connect with Jonny:LinkedIn | https://www.linkedin.com/in/jonprest/Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/Twitter | https://twitter.com/brand_flashFacebook | https://www.facebook.com/brandmasterflash/YouTube |

In this episode, Joseph Lewin chats with Patrick Hanlon, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/  Learn more about Patrick's company: https://www.primalbranding.co/ 

Asking for subscribers in order to grow your subscriber count is such a common practice in the world of YouTube. But, what if this practice is actually hurting your channel? Let's talk about that. CREATOR SPOTLIGHT:  Mike Greiner - The Democratic Activist Mike's Channel: https://www.youtube.com/c/Democraticactivist Join our YouTube coaching program, Video Labs to grow your channel like Mike did: https://videocreators.com/video-labs Primal Branding book by Patrick Hanlon: https://amzn.to/3wfIA94 (affiliate) POWER TIP: From Creator Hooks: "Talking about why something is NOT working is a lot more interesting than talking about something that does work. [Example:] Give 10 reasons for why a popular tool or technique isn't working for your audience." Signup for the Creator Hooks newsletter here: https://go.creatorhooks.com/signup JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

Element #7: The Leaders Britt & Relli wrap up the Primal Branding mini-series by talking about LEADERS. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #6: The Nonbelievers In this mini-series, Britt & Relli will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #5: Sacred Words In this mini-series, Britt & Relli will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #2: Creed In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #4: Rituals In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer of WTF Gym Talk (IG: @wtfgymtalk) Follow us! IG: @pwr_518 | @brittany.burnham | @nfcardarelli Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #3: Icons In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book “Primal Branding,” which was recommended by one of our business mentors, Stu Brauer. Follow us! IG: @pwr_518 | Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Element #1: Creation Story In this mini-series, Britt & the PWR team will be breaking down the 7 elements that successful companies with a strong brand identity have in common. This series is inspired by Patrick Hanlon's book "Primal Branding," which was recommended by one of our business mentors, Stu Brauer.  Follow us! IG: @pwr_518 | Facebook: www.facebook.com/pwr518 www.pwr518.com --- Send in a voice message: https://anchor.fm/pwr518/message

Pagans, haters, and all those who don't agree with what your brand stands for are on deck in this 6th installment as I unpack the book Primal Branding by Patrick Hanlon. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

As we move into the fifth element of Primal Branding, we are touching on the sacred words that our brands use to create a connection to our tribe members - a term called lexicon. I'll walk you through various lexicons in the fitness industry (and others) and hopefully you can start to really push forward your own brand lexicon to continue to set you apart from the competitors in your marketplace. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people.  It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

Continuing on with Primal Branding, we are now looking at the fourth element of primal code - Icons. Icons are more than logos and marks, they manifest in many different ways and can be one of the strongest ties to your brand. Enjoy. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

That's literally what we did. Brandon came over to the new STUdio, we drank great whiskey and had an even better conversation. Definitely make sure to check out the new book that Brandon contributed to - Winners Mindset and his most recent article published on LinkedIn where he breaks down the 7 elements of Primal Branding for MADabolic. Enjoy! --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it's our primal code. Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of Primal Branding, an acclaimed branding agency with an impressive roster of Fortune 100 companies. Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google. In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human. If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way. Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon). Today we'll review creed, why you need two different types and some examples to get your creative juices flowing. --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding. For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled! --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

You don't buy something because you're attached to the product.  You buy something because you're attached to a feeling you can associate with the product.  People aren't dedicated to a brand because they love the logo.  No-- they're dedicated to what a brand allows them to believe. Your clients are seeking a specific feeling and experience.  If your brand can create belief systems that attract communities, your brand will stand the test of time. My guest today is Patrick Hanlon, author of PRIMAL BRANDING. This ground-breaking book uncovers the root code for building authentic audiences and brand communities.  PRIMAL BRANDING is required reading at YouTube.  As CEO/founder of primalbranding.co, Hanlon works with billion-dollar brands and those who want to become billion-dollar brands. Clients have included Google, Levi's, Microsoft, PayPal, PepsiCo, VW, Kraft, Shopify, TimeWarner, Upworthy, United Nations and others.  Patrick has spoken at NYU, FIT, IDEO, H&P Innovation Series, and holds Primal.Live events (virtually and live) in China, Europe, South Africa, Argentina, Colombia and elsewhere.  On today's episode we discuss: Primal Branding: Patrick began developing this central ideology 20 years ago.  He shares his belief that brands are not a product/ service/ or company – rather a brand speaks to a “belief system” and should attract a community. “Nobody Cares”: According to Patrick this is the number one rule of marketing we'd do best to keep in mind.  We discuss the strength of knowing who your people are and how to build an audience. Marketing Metrics: It used to be said that word of mouth was the best way to promote a brand.  We talk about the value of having a loyal audience and Patrick breaks down how digital media has created a method for quantifying “water cooler talk.” I can't wait for you to listen in and to learn how to activate your Primal Brand as Patrick Hanlon shows us his way.   PS: If you loved this episode, please head on over to your podcast app to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and the SFL podcast team appreciate you for listening and spreading the word. 

In the book, “Primal Branding,” Patrick Hanlon outlines the 7 elements that makes it easy for someone to fall in love with a brand. This is the stuff that grows YouTube channels and businesses every day, but they're the same elements that capture our kids' hearts for our “family brand.” Today I share a bit of what that looks like. Questions? Comments? Thoughts to share? Leave a message here and remember the 5 B's of public speaking: Be Brief, Baby, Be Brief! :) https://anchor.fm/businessfamilymarriage/message

We often work with YouTube creators who are frustrated with their channel because they can't seem to predict what's going to help them grow and want's not. Why do some videos perform well while others fall flat? Why do their views seemed to be capped no matter what they try? Today we'll give you 7 ideas for how you can stabilize your channel growth so it's more consistent as you move forward with your content strategy.   CREATOR SPOTLIGHT Check out Scott Mansell of Driver61 here: https://www.youtube.com/channel/UCtbLA0YM6EpwUQhFUyPQU9Q   CONSULTING: Book a private YouTube consultation with our team here: https://videocreators.com/consulting   LINKS MENTIONED IN THIS EPISODE: Check out, "Primal Branding." https://amzn.to/37r8FFn 5 ways to use stakes in your stories to grip your audience's attention: https://podcasts.apple.com/us/podcast/5-ways-to-use-stakes-in-your-stories-to-grip-your-viewers/id1073455415?i=1000501196325Blur faces or a custom area of a video: https://support.google.com/youtube/answer/9057652

When most practitioners think of branding they think of logo's, colours, fonts and signage. These are all important components of your brand but they're NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.” In todays episode of the podcast I'll share with you exactly what those seven brand messages are I'll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

This year we worked with over 650 YouTube creators as clients, helping them with their YouTube strategy. From everything we learned this year by working with these creators, today we share the top lessons we've learned about YouTube growth, strategy, and tactics that you will take forward into 2021 with you for your own successful YouTube channel strategy.   REGISTER FOR VIDEO LABS: Let's dive into your channel together for 8 weeks in Video Labs and work through a process that hundreds of creators have used to unlock growth on their channel. Register here: https://videocreators.com/videolabs   PRIMAL BRANDING: https://amzn.to/3ajoRur (affiliate)   CREATOR SPOTLIGHT: Brad surpassed 1 million subscribers with his woodworking tutorials that combine storytelling elements in them. He shares what he does to capture and hold a viewer's attention today. Check out his channel, Fix This Build That, here: https://www.youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w

Have you been flushing your money into your website with no results? Steve Brown is the founder and CEO of ROI Online and the author of, "The Golden Toilet - Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business." Steve is an expert sales leader and is certified in HubSpot’s Sales Software. He is fully versed in the StoryBrand philosophy, having completed three workshops, the copywriter certification and the online coursework. He has also received his certification in Primal Branding through Thinktopia. Steve is an alumnus of the Goldman Sachs 10K Small Business Program at Babson College. The program offers leaders of high-growth small businesses the opportunity to receive quality, practical education and business support.You can learn more about Steve at the links below:Purchase Steve's Book, "The Golden Toilet" = CLICK HEREGet a FREE strategy session with ROI Online = CLICK HEREListen to Steve's Podcast, ROI Online = CLICK HEREIf you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Let’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of PrimalBranding.co and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems.Resources from this episode:PrimalBranding.coPrimal Branding Book (a book that changed the way I look at branding)Enjoy!

If you ask 100 people, "What is branding?" you will get 100 different answers. So if you're a start-up entrepreneur or solopreneur, the right question to ask to get yourself would be, "How do you differentiate yourself?" or "How do you show up uniquely in the marketplace?" The answer? Discover the 7 Root Codes of Primal Branding by Patrick Hanlon. Primal is the only systematic approach to building powerful and authentic brand communities. Patrick says, "It doesn't matter what you tell people about your product or service. It matters what they say about it". In this episode, Joe Soto and Patrick Hanlon will discuss the 7 Root Codes of Primal Branding, one by one, and how to leverage it to evaluate your brand, where you can improve it, and how you can keep it fresh, alive, and relevant. Check out Patrick Hanlon's book, Primal Branding here: https://amzn.to/2IFjfQ1 The Primal Branding construct is required reading at YouTube because it systematically outlines how to create a personal brand. Visit http://emerging.primalbranding.co for a FREE training video on Primal Branding. About Patrick Hanlon: Patrick Hanlon is recognized as one of the leading brand practitioners in the world. His “Primal” construct identifies brands as belief systems and is the root code for building authentic brands. His book “Primal Branding” is required reading at YouTube Next Labs, translated in 7 languages and taught at colleges and universities around the world. Hanlon works with billion dollar brands (and those who want to become billion dollar brands) across a swathe of industry categories, cities and celebrities. Patrick also has been a writer for Forbes, Fast Company, Inc., and has appeared CNBC, FOX, as well as popular TV shows, podcasts and radio. He has spoken at TEDx, IDEO, VidCon 2019, New York University (NYU), Fashion Institute of Technology (FIT), Urban Land Institute, HP Brand Innovation Series and The Future of Media Summit in Johannesburg. Connect with Patrick Hanlon: http://emerging.primalbranding.co https://www.primalbranding.co/ https://www.linkedin.com/in/patrick-hanlon-b81903/ Primal Branding (the book) - https://amzn.to/2IFjfQ1

We have been seeing elements of the 7 elements of the primal brand everywhere and so we went back to a great episode with Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients. The seven elements we discuss from his book: Creation Story Creed Icons Rituals Pagans Sacred Words Leader  

In this episode of the ROI Online Podcast, host Steve Brown speaks with Patrick Hanlon, author of Primal Branding.  Patrick works with a number of large brands, and his unique book has grown in influence over time; the book has a perennial nature, and its popularity grew at a slow burn, rather than exploding onto the marketing scene in a flash and quickly growing obsolete.  The book grew out of Patrick's perception that a number of brands were not representing themselves in as authentic and compelling a way as they could.   In his book, he works through the code that underlies effective branding.  This code is common to all kinds of messaging trying to appeal to people, from that of a church to that of any business.  The seven components of the code are creation story, ceed, rituals, icons, sacred words, non-believers, and leaders.  The code is a strategic brand narrative, and understanding it helps consumers to gain a sense of familiarity and belonging.  The goal in working with this code is to fill in the spaces in a consumer's mind in a way that makes more sense than the last guy did, drawing them into a business by drawing them into the business's narrative. Patrick's work highlights the fact that even brands are communities.  In a culture today that prizes authenticity and community, Patrick has seen the primal code broadly and effectively used.  He continues to move on to new and exciting projects, such as his current work with IBM, and he even holds Primal live events.  Listen to learn how Patrick comments on senses as icons, primal code and its help in acquiring funding, expanding one's influence as an author, and even the primal code construct applying to veterans returning home. Learn more about Patrick's book, Primal Branding. Read Steve Brown's book, The Golden Toilet.Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. It also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that? In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system. Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/ Books & Resources Mentioned Patrick Hanlon – Website | Facebook | Twitter Book: Primal Branding – Buy on Amazon US | Amazon UK Talk: Patrick Hanlon Primal Branding TEDxElPaso Talk Thank you to the sponsor, FreshBooks  I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Join Patrick Hanlon, senior advertising executive and founder of Thinktopia, as he sits down with The Conference Board Marketing Institute Leader, JP Kuehlwein, to discuss his latest book which reveals seven definable assets that together construct the belief system that lies behind and differentiates every successful brand from those that are less effective – whether it's a product, service, city, personality, social cause, or movement.

Would you take branding advice from someone whose book is required reading at YouTube? I would. In this episode, I interview brand expert Patrick Hanlon from Primal Branding about his views on brand-building. He shares lots of great wisdom that you will be able to implement into your own brand.Learn why many startups avoid the word branding when they have got it wrong. And learn the Primal Branding framework and put it to use for your own brand.Patrick works with billion-dollar companies, and with companies who aspire to become billion-dollar companies.Check out www.primalbranding.co for more.To sign up for a FREE training called Brand Strategy Made Simple, go towww.thefutureacademy.com and follow the links on the front page.Please like and leave a review to support this podcast, if you want more content like this. 

Everybody talks about brands and branding, but not a lot of people really fully understands what it means.In this episode, come with me on a journey to get a sound foundation on brands and branding: we will explore the definition of branding, how to use brand principles into practice, the difference between branding vs marketing, my 3Cs to create an effective brand messaging statement, as weel as talking about the impact of brands as it pertains to culture, and visa versa, and the human essence.2 amazing books that I highly recommend on branding that I mention in this episode:Primal Branding by Patrick HanlonZag by Marty Neumeier 

This advanced branding strategy will help you get more traffic and increase your brand awareness quickly... get the bonus here: https://profitcopilot.com/traffic Today you will learn: How to build a brand that makes you money So you can sell more, even if nobody's heard of you The #1 branding strategy that builds awareness & gets traffic Why branding is so important What branding REALLY is (and what it’s not) Using social media What to talk about / content 3 messaging columns Give people helpful content Make offers every time Bonus: Organic traffic methods Why branding is so important: Helps people Money is directly proportional your goodwill Established brands can sell anything Rolex sells pens Gary Vee sells shoes Bentley sells furniture What branding REALLY is: It’s NOT just your logo, colours, or fonts It’s also how you communicate Your story Mine: Lone parent quits 9-5 job to become pro blogger Your values Mine: Self-responsibility Your why Mine: You deserve freedom Content is ALWAYS about them Only share when it’s relevant The #1 branding strategy that gets traffic: Your 3 messaging columns: Who your audience is They only care about themselves (rightly so) Takes the pressure off talking about yourself / being cool What they want You just have to give them what they want Doesn’t have to be perfect You don’t have to be an expert How they get it Educational content The steps to take Now you know what to talk about Start using Facebook live Video is the most engaging content You’re going to screw up (and that’s ok) You don’t need many followers / organic reach is dead Engagement is where it’s at Watch, comment, like, share FB shows them more of you Rinse & repeat to grow brand Algo creates a cycle You get good at it Create more assets Repurpose your videos Edit out the junk stuff Upload to Youtube Strip the audio for podcasting Transcribe into blog post It’s ok to recycle your content Use the best posts as paid ads Every post needs to: Provide value Build a relationship Make an offer Everyone starts at zero ➡️ New traffic methods: https://profitcopilot.com/traffic #branding #brandingstrategy #brandawareness __ RELATED: ▶ Why Branding Is More Than Just Your Logo https://www.youtube.com/watch?v=W3WlL3JcLxs ▶ Cult-Like Branding - The Genius of Ben Mack https://www.youtube.com/watch?v=43eHJj-29aE ▶ 7 rules to build a cult-like following according to Primal Branding https://www.youtube.com/watch?v=6dcVc8rfDGA ▶ Blog: https://profitcopilot.com https://youtu.be/03VPntj017o

Today's Flash Back Friday comes from Episode 188, originally published in February 2015. Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code. Website: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

After many years working as a successful Hollywood movie editor for Disney and Marvel, and teaching others how to edit videos, Trevor Jones and his wife Leila got their real estate license. Then September 21 2017. The hammer came down, and Trevor was let go from his position as an editor. In their first year of real estate, Trevor and Leila doubled their income through video. They accomplished this by marketing their video content on social media, doing open houses, and following up with warm leads. They did ZERO cold calling. Imagine the camera is rolling as David and Corey learn Trevor’s video marketing strategies that helped launch their real estate career into the stratosphere. Trevor saves you years of time as he shares what has taken him 20 full years to learn while delivering actionable steps you can use today to get results in your real estate business.  When you’re done this episode, check out our talks with Len T. Wong and our Unique Selling Proposition episodes to get more real estate business building strategies.  “The very best way to get someone to know you, like you, and trust you, is to meet them in person. The second best way, is video. You can touch a thousand times more people in a day with video. The most important thing you should put in every video if you get nothing out of this podcast is story. Tell your story.” -Trevor Jones GET TREVOR'S COURSE - DOMINATE WITH VIDEO   Episode Topics 00:05:45 | Trevor’s Backstory 00:06:30 | Origins 00:11:15 | Transition Into Real Estate 00:12:30 | Making Real Estate A Success 00:14:45 | Getting the Most Out of Video 00:15:41 | Personal Brand & Company Stories 00:17:00 | Primal Branding 00:20:15 | What Matters in Your Videos 00:20:15 | Delivering Value 00:22:50 | Raw Content 00:30:40 | How To Start Doing Video 00:31:03 | Instagram 00:32:28 | Facebook 00:35:00 | Consistency 00:36:54 | Why Stand Out From The Pack 00:39:55 | What Videos You Should Make 00:45:04 | Why is Youtube Important? 00:46:17 | What Trevor Likes Best About What He Does 00:47:50 | What Can You Give? 00:49:35 | Trevor’s Favourite Tools for Creating Content on Youtube 00:55:48 | Trevor’s Video Course 00:58:38 | Why Coaching is So Important 01:01:27 | Top 3 People Trevor Would Love to Meet 01:03:45 | Book Recommendations 01:03:45 | Trevor’s Recommendations 01:05:25 | David’s Recommendation 01:06:04 | Corey’s Recommendation 01:07:09 | The Wrap-Up 01:07:36 | Trevor’s Challenge 01:07:52 | Trevor on Social Media Contact Trevor Jones Email: letsdwv@gmail.com Instagram: @trevorjonescreator & @brokerninja Website: www.trevorjonescreator.com Youtube: Trevor Jones Creator & Jones Home Collective David Morrell & Corey Propp  Website: https://rungpg.com/ Email: marketing@greaterpropertygroup.com Facebook: https://www.facebook.com/MakeRealEstateGreatAgain/ Books Primal Branding Scaling Up - Verne Harnish Story Brand - Donald Miller A Million Miles in A thousand Years - Donald Miller Never Split the Difference - Chris Voss Content Creation Tools Tube Buddy Vid IQ Morning Fame Google Trends Keywords Everywhere Answer The Public Uber Suggest Influencers Gary Vanerchuck Grant Cardone Casey Neistat Peter McKinnon Tim Shmoyer Sunny Lenarduzzi Nick Nimmin Subscribe to the RUN GPG Podcast Thanks for tuning into this weeks episode of the RUN GPG Podcast!. If our weekly conversations have helped you in your real estate business, please head over to iTunes, subscribe to the show, and leave us an honest review. This will help us to be able to continue delivering beneficial content and reach more amazing real estate agents like you!

Wondering if Diamond Comics distribution make sense for YOUR indie comic? Tyler James & indie comic writer Travis Gibb jam on this hot topic, uncovering the common misconceptions and myths about working with Diamond. Highlights of This Session Include: Indie comics writer Travis Gibb (The Broke Down Series) joins Tyler James for a frank discussion about the pros and cons of Diamond Comics Distribution.Common misconceptions and myths about working with Diamond.The key step between Kickstarter and Diamond that powered the success of ComixTribe in the direct market. Plus: It's the second half of 2019. Time to make some adjustments and course corrections so that you can hit your annual goals! This Session is Sponsored by... "Today’s Session is Sponsored by GORILLA MY DREAMS: GORILLA TAILS, 22 pages of Gorilla Noir written by Big Tim Stiles with art by Ahmed Raafat. GORILLA MY DREAMS: GORILLA TAILS is live on Kickstarter right now!" Links Mentioned in Today's Show The Creator & Small Publisher’s Guide to the Diamond Distribution Cyclehttp://www.comixtribe.com/2014/01/20/the-creator-small-publishers-guide-to-the-diamond-distribution-cycle/Everything You Need to Know About Small Press Distributionhttp://www.comixtribe.com/2013/02/24/everything-you-need-to-know-about-small-press-distribution/AskComixTribe Episode 5: DIY vs Diamond Distribution http://www.comixtribe.com/2014/11/24/askcomixtribe-episode-5-diy-vs-diamond-distribution/Tips for Submitting to Diamond http://www.comixtribe.com/2012/05/21/tips-for-submitting-to-diamond/ Audible Impact Recommendation Primal Branding by Patrick Hanlon. As a ComixLaunch listener, you can get Primal Branding today for FREE by going to ComixLaunch.com/audible and signing up for a 30 Day Free Trial. More About Our Sponsor GORILLA MY DREAMS: GORILLA TAILS is a 22-page superhero noir comic featuring Knockaround-Guy, a talking gorilla. Artist Ahmed Raafat and writer Big Tim Stiles tell five short stories that take place on the gritty streets of Struggle-Town. Gasp with excitement watching cops have a shootout with themed henchmen! Recoil with fear as Knockaround-Guy teams up with Cthulhu Williams to take down a female mutant Nazi turtle! Snort-laugh as MutherDucker gets drunk in the North Poles Strip Club. And so much more. GORILLA MY DREAMS is best described as "Batman: The Animated Series mashed with Ninja Turtles if Saturday morning cartoons were on TV after 10pm." If you like gritty comics like Daredevil and Hellboy, then I think you'll dig this comic. GORILLA MY DREAMS: GORILLA TAILS is live on Kickstarter right now!” ComixLauncher [207] Go Read the Classic ComixTribe Article titled Tips for Submitting to Diamond http://www.comixtribe.com/2012/05/21/tips-for-submitting-to-diamond/

Patrick Hanlon is the author of Primal Branding and the Social Code. As a branding expert, he has worked with Fortune 100 companies like Levi's, the Gates Foundation, and the United Nations. In this episode, he teaches us how we can build an army of loyal fans. MEET PATRICK▹twitter.com/hanlonpatrick JOIN OUR DISCORD▹ bit.ly/AshniD GET STREAM COACHING▹ patreon.com/ashnichrist ASHNI'S TWITCH▹ twitch.tv/ashnichrist ASHNI'S YOUTUBE▹ youtube.com/ashnichrist ASHNI'S TWITTER▹ twitter.com/ashnichrist ASHNI'S INSTAGRAM▹ instagram.com/ashnichrist --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It's difficult to pivot your channel and still keep people engaged when they subscribed for one thing, but you no longer want to do that one thing. How do you change directions with your channel and still keep viewers on board? It's hard to do and depends mostly on how well you established your brand prior to the switch. In this episode we'll talk about how to make that shift to a different topic or niche with your audience. "Primal Branding," by Patrick Hanlon: https://amzn.to/2GCabEk (affiliate) Leave your comments on our website here: https://videocreators.com/pivot-channel-keep-viewers-engaged-ep-123 BECOME A COMMUNITY SPONSOR: Access special community perks on our YouTube channel and support our trainings by clicking here: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ/sponsor FREE EBOOK: "The Secret to Building your YouTube Audience" https://videocreators.com/product/secret-building-youtube-audience/ LET'S CONNECT! -- http://www.facebook.com/videocreators -- http://twitter.com/timschmoyer -- http://instagram.com/timschmoyer LISTEN TO THE VIDEO CREATORS PODCAST - iTunes: http://go.vcreators.co/vcTViTunes - Soundcloud: http://go.vcreators.co/vcTVSoundCloud - Stitcher: http://go.vcreators.co/vcTVStitcher - Google Play: http://go.vcreators.co/vcTVGooglePlay - Spotify: https://go.vcreators.co/vcTVSpotify

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic:The One Essential Thing That Most Marketers Miss [00:50] You can't build something great without a great team. [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don't think about this. [01:41] Algorithms always change and it makes it hard to stay popular or “on top”. [02:20] It doesn't matter what channel you're marketing through, but rather your brand is most important. [02:41] Focus on providing an amazing customer experience. [02:48] Use Zappos as an example of great customer service, [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company. [04:49] Who? Is a great book that will teach you about the psychology of team building. [05:04] Primal Branding is another good resource. [05:18] Instead of spending time and money on logo and image, spend the time with your customers. [05:45] That's it for today! [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss [00:50] You can’t build something great without a great team. [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this. [01:41] Algorithms always change and it makes it hard to stay popular or “on top”. [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important. [02:41] Focus on providing an amazing customer experience. [02:48] Use Zappos as an example of great customer service, [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company. [04:49] Who? Is a great book that will teach you about the psychology of team building. [05:04] Primal Branding is another good resource. [05:18] Instead of spending time and money on logo and image, spend the time with your customers. [05:45] That’s it for today! [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Activerecall.co Primal Branding by Patrick Hanlon 3 topics from the book: 7 components of successful brands The importance of creation stories Primal personalities Misc. links: Video book notes by Ces on the video channel Shawn Michaels shows Marty Jannetty his favorite music is Sweet Chin Music

We interview Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers and many others.  

Find out avout Promal Branding and get a head start on the upcoming series "Building A Tribe"Watch This YouTube video discussing the 7 components required to build a community. https://www.spreaker.com/show/2020234 (https://www.spreaker.com/show/2020234) Support this podcast

This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. Hanlon’s latest book The Social Code: Designing Community In The Digital Age defines how to create communities via social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves. He has been quoted in Fast Company, Business Week Online, Advertising Age, ADWEEK, Entrepreneur, CNBC, and NPR, as well as media around the world. Hanlon is an online contributor to Forbes, Advertising Age, and others. He was also featured as a subject matter expert in the 10- episode TV documentary series “The Kennedy Files” from Aspyr Media.  Episode Highlights What’s changed since Patrick was last here on the show? “A lot!” Hanlon noted, talking about the results of the 2016 presidential election. “Many are wondering — is this the end of authenticity? It may be the end of the (buzz)word ‘authenticity but trust is still important. Your brand is community — what others say about you.” Trust is important if you’re building a community. Politicians and presidents are absolutely brands. Since his first visit, Hanlon was also a part of the TV documentary on the Kennedys where he was asked if they are a brand? “Yes — brands are belief systems made up of primal code.” Hanlon then took us through all of the pieces of the Kennedy’s code from their creed (“Ask not what your country can do for you …”) and numerous icons (fashion, sunglasses). But what about Trump? "The biggest lesson for American business in all of this is that now politics has been as disrupted as other industries have been. More than the end of authenticity, this is the end of political laundering.” Unfiltered messages (good or bad) are what resonated with the electorate and propelled both Donald Trump and Bernie Sanders to unexpected heights. What remains to be seen is how the Trump brand squares with the brand of the United States. Hanlon’s primal branding system is so effective it can even be applied to our country with our creed (“life, liberty, and the pursuit of happiness), icons (flag, liberty bell, etc), and rituals (voting, the fourth of July). What brand has made Patrick smile recently? “I know there are brands that make me smile less today — like Apple and Starbucks. The concept that really makes me smile is virtual reality — what can be done with the technology." To learn more, go thinktopia.com and the Primal Branding page on Facebook. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Conrad Chua, head of admissions and marketing for Cambridge MBA gave us a shout for our episode featuring Robert Rose (with his fun Oracle vs. Marvel fact). Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Travis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books, so here’s what we think is the best of both worlds. Topics Discussed Travis has moved to Las Vegas Tet ... The post #174: Book Review Mashup of Primal Branding & All Marketers Are Liars appeared first on Build My Online Store.

Primal branding by patrick hanlon’s book is continued in this series talking about the Primal Destination. We learn that Times Square the hot spot of New York City wasn’t always what we know today and how the people behind it’s resurrection took pieces of the primal code to create the city’s must-see destination and how that applies to us lab rats is in this episode. Watch this other chapters on primal branding: https://www.youtube.com/playlist?list=PLbRmpmggdaR9oYYILiRfu4EXeTEDJ_3Ax Join my email list: http://getinthelab.me/join Attend my LIVE workshop: http://getinthelab.me/workshops Free video podcasting course: http://getinthelab.me/webinar --------------------------------------------------------------------------------------------- Welcome to the daily small online business podcast the Lab Rat Dailies. This show runs in-between the main show for the Get in the Lab Podcast which airs on Wednesdays. Got a Question for the show? Record it Here: http://bit.ly/1tov2gk Publishing Videos 7 days a week! SUBSCRIBE TO BECOME A LAB RAT TODAY: https://www.youtube.com/user/Meganpangan Visit Get in the Lab Site: http://getinthelab.me Visit Megan Pangan Site: http://meganpangan.com Social Circles: twitter : https://twitter.com/meganjphoto facebook: http://facebook.com/getinthelabpodcast google+ : https://plus.google.com/+MeganPangan tumblr : http://megpangan.tumblr.com/ instagram : http://instagram.com/meganpangan --------------------------------------------------------------------------------------------- Our Businesses: Wedding Photography: http://kevinlevu.com Consulting Service: http://cleanmediaproductions.com Photo Booth Service: http://snapitfancy.com My clothing Line: http://clubsmash.storenvy.com

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.   Key Takeaways: 1:30 – Jason gives a short introduction of Patrick.  5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too.  8:45 – Patrick shares a neat story about Maxwell House coffee.  12:30 – Patrick talks about the non-believers or the 'opposites'.  17:10 – Do the creation stories work better when you're a larger business?  20:30 – America's brand is entrepreneurship.  25:10 – How do you apply Primal Branding to social media?    27:25 – Social Code is the name of the new book.    Mentioned In This Episode: Primal Branding by Patrick Hanlon Social Code by Patrick Hanlon Simon Sinek TED Talk   http://thinktopia.com/

New BookPatrick Hanlon Primal Branding "A brand is a belief system" Download and Listen It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a great experience, or they have great people behind the counter. But other companies have that and haven't become believable brands. In his new book Patrick Hanlon digs into the seven key factors that makes a brand believable. Click here to stream podcast if you can't download it.

New BookPatrick Hanlon Primal Branding "A brand is a belief system" Download and Listen It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a great experience, or they have great people behind the counter. But other companies have that and haven't become believable brands. In his new book Patrick Hanlon digs into the seven key factors that makes a brand believable. Click here to stream podcast if you can't download it.