The Lo Theory

Learn the story of Alex aka Bone on how he started making beats to then moving to Puerto Rico to work with some of the most elite reggaeton artists. He's not done yet so be sure to follow him (@boneweso) Watch the entire interview on YouTube here: https://youtu.be/4U4XdCZWYMw

Bboy Crumbs is not new to the dance scene, with over 3 decades of experience under his belt listen as he speaks about some memorable battles he has had. He shares stories of working on the entertainment side of dance and being apart of the movie “You Got Served” plus way more. Follow Crumbs on IG (@bboycrumbs) and follow me (@TheRealFreddyLo) Watch the full interview on YouTube here: https://youtu.be/QtR-Ufc9eTU

On this episode I speak with Ruff Endz who are notably known for their 2000 hit single “No More” and the 2002 hit record “Someone to Love”. They are now back with an incredible album title “Rebirth” and are set to release more new music soon! Watch the full conversation on YouTube here: https://youtu.be/IWiuXFV8C6Y

Relm is a well known graffiti artist out of the New England area. Here we talk about coming up early out of Lynn MA and some of his earliest memories of Graffiti. He tells a crazy story that involves cops and a bloody face. You definitely don't want to miss this conversation! Watch the full episode on YouTube here: https://youtu.be/GseHQKiE2yQ

I speak with elite b-boy RoxRite about his early beginnings coming from Mexico and finding Hip Hop in the states. We spoke about his most memorable battles and what they mean to him. Roxrite talks about his joint project with Dj Lean Rock called “Music Matters” a Breakmatic mix and he also mentioned a new jam that's in the works called “Styles No Jokin” with his crew Squadron. Don't miss when I ask Roxrite to mention his favorite Nas albums-it was a fun conversation. Watch the entire episode on YouTube here:: https://youtu.be/hEKSz2NPMVQ

If you are a fan of cover art and of The Wu Tang Clan than this book is right up your lane! We discuss the making of the book, how it all came to be and also what's next for Matteo (@makaiforever) Watch the full conversation on YouTube: https://youtu.be/z1jmQv9qSGE

Dj Lus is a 20 year veteran in the music world from djing on major radio stations to the biggest clubs and popping up in Dj Khaled's music video. We had a great conversation about his early years starting as a DJ and how his Street Video Mix DVD's provided him many opportunities to travel the world. Lus speaks about how important building relationships in the industry is and how to maintain relevance in this fast moving world. Towards the end of the convo DJ LUS reveals some news that you don't want to miss! Watch the full interview on YouTube here: https://youtu.be/67WWWl4HulE

Avenue speaks about his early influences coming from Boston and how his raw authentic style came to be. He gives us a look inside the mind state of each of his albums and what the fans can expect at his incoming show at Boston Calling plus more! Watch the video on YouTube here: https://youtu.be/Urpc4Jjvbg0

Rising star out of Arizona Murkemz joins The Lo Theory to speak about his early influences listening to Big L and sharing a stage with rap legend Ice T. We spoke about what we can expect on his new album, to even what the future holds for young Murkemz. He is indeed a true student of the game and plans to be at the top of league soon. Watch the full interview on YouTube here: https://youtu.be/4tVQ3SlngO0

I speak with fusion RnB singer 7AM (@theactual7am) about his early beginnings and the meaning behind his albums, “Sober”, and “Relapse”. We talk about his inspirations, life experiences, his recording process, and of course the latest upcoming album “Rehab” plus so much more. Watch the full interview on YouTube: https://youtu.be/m9QVnhdHrYY

I speak with Ray Figgs (@figgs8and9) who is one of the founders of the 20 year fashion brand 8and9. He talks about some of the challenges with running a brand and also some of the keys to longevity. Ray is also known as the “3GOD” so we definitely discussed sneakers and what the sneaker culture means to 8and9 plus more. Watch the full conversation on YouTube: https://youtu.be/gQuRmMaxmXM

Moe Pope (@moepope) has been in the music industry for 20+ years and on this episode we spoke about his musical journey thus far. Moe speaks about a car crash that happened early in his career and also a Def Jam deal that never happened. We spoke about his days with the groups Electric Company and Project Move. His current group STL GLD is currently making a lot of noise nationally and we hope to hear more new music soon. Watch the full interview on YouTube here: https://youtu.be/Sn9dnrqyyXQ

Back for Season 2 our first guest is Texas MC T-Moe (@tmoegotbars) ! T-Moe is creating a tsunami wave in the industry right now and his songs have been placed on HBO Ballers, UFC, Mortal Kombat 11 and more. Along with his numerous placements he is flexing his lyrical skills battling elite MC's throughout the nation. Be sure to listen all the way through the end as T-Moe spits a quick freestyle. Watch this interview on YouTube here: https://youtu.be/GcybGq7zqEo

On this season ending episode I brought back some of your favorite past guests: Mr. Peter Parker, GEYEZ, Dart Adams, Adam Lopez, Ricky Shoebio, SeeFor Yourself, K.T. and RhymeFest. We talked about a lot of wonderful topics but more importantly this was full of great energy to end 2021. Watch the full interview on YouTube here: https://youtu.be/wKR_qXOxM9A

Boston's own Smoke Bulga (@smokebulgadg) joins The Lo Theory to talk about recently signing with Rick Ross's label MMG and what the future holds for him. His latest single “Water Whip'N” featuring Rick Ross is out now and a full length album is on the way titled “100 Million Aint Enough” Watch the interview on YouTube here: https://youtu.be/lefd4WSUAbY

On this episode of The Lo Theory we spoke with actor Johnell Young (@johnellxyoung) about his humble beginnings and about his current role playing Wu-Tang Clan member The Genius aka GZA on Hulu's Wu Tang: An American Saga. Listen as we talk about growing up in Staten Island NY to driving across country for auditions to gaining knowledge from the GZA and the RZA plus more! Watch the interview on YouTube here: https://youtu.be/Tt41D5lGTRI

Don Rimx (@donrimx) is a talented graffiti artist/ muralist out of Puerto Rico who now resides in Florida. He spoke about his early days studying art in college to now painting all over the states. He also spoke about his upcoming event at this years Art Basel in Miami, and a big project with EA Sports in Orlando plus so much more! Watch the interview on YouTube here: https://youtu.be/ylNdVbg5z-A

We spoke about the beginning stages when Grafh (@grafh) worked with 88Keys and Kanye West early on. Grafh was also signed to Roc A Fella and Def Jam at one point so we spoke about the differences of being on a major and being independent. His latest album “Stop Calling Art Content” is some of his best work to date and features some great MC's. Listen to the entire interview to catch some gems. Find the interview on YouTube here: https://youtu.be/9hjq_LaMzGA

Character designer/ Animator Joshua Leonard (https://instagram.com/imjoshualeonard/) joins the conversation about how he got started in art, his journey at the Art Institute of Atlanta and even tells us what his favorite album art cover is. We also cover his creation Team Supreme where Joshua explains the importance of diversity and inclusion in the animation world. Lot's of important topics were addressed in a short amount of time. Watch the interview on YouTube as well: https://youtu.be/Sz_6V3UExc0

Philadelphia's own James Allen ( https://instagram.com/jamesallenraps?utm_medium=copy_link) gives an inside view on his writing and creative process. He also speaks about his latest album “Project Zero” plus says he will only wear Dickies until he reaches $100,000! Follow his movement as he hints at dropping material every month. The visual interview on YouTube here: https://youtu.be/BPAG_F4aTSo

Dre Robinson (https://instagram.com/drethe_god?utm_medium=copy_link) speaks about his past in the music industry and the ups and downs of being signed to an independent label. He has worked with many notable names in the industry such as Mobb Deep, Dj Kay Slay, Dj Khaled and more! A new album is set to release soon with the lead single “Jerk” making waves Dre is set on a great path. Find the visual of this interview on YouTube here: https://youtu.be/2msIG57ohYg

From rhyming with Jay Electronica to releasing his 5th studio album “CROWNS”, MC Unlearn The World (https://www.instagram.com/unlearntheworld/) speaks about the making of the album and the meaning of his name plus more! Catch the end as he was gracious enough to kick a verse! **watch the interview on YouTube: https://youtu.be/r7Azm5_J-mM

The incredible Jason Weaver talks about his early career portraying young Michael Jackson in the TV series “The Jackson's: An American Dream” and then landing the singing role of Simba in Disney's The Lion King and so much more. He is now acting on the Showcase series “The Chi” and has so much upcoming in the future! Listen and share! If you want to see us both check out the video on YouTube here and please subscribe: https://youtu.be/7Na1PU3Qs3w

On this interview we spoke with half of the legendary RnB group Soul For Real. Members Jase4Real (@jase4real) and his brother Choc (@choc4real_choc_boy) take us back to the beginning of Soul For Real and what it was like signing to Uptown Records to the late Andre Harrell and Heavy D. They gave us an inside behind the making of the song “Candy Rain” and so much more! Watch the visual interview on YouTube: https://youtu.be/yyY4IKsSM5U

On this episode Chicago's own Clint aka @ITSMADEBYCLINT sits down and talks about his early involvement in the music industry and he shows off some amazing pieces of memorabilia from his personal collection. *Go to YouTube: https://youtu.be/Mm3IWgJwiTU to visually see the collection on this interview*

Boston based breakdancer, B-boy El Niño (@bboyelnino) has been dancing since the age of 6 and is now the President of the oldest breaking crew in Boston, The Floor Lords. On this episode he speaks about what it was like to balance school and dancing at such a young age, and gives props to the new generation doing it now. El Niño also speaks about his role in the movie “In The Heights” and opening his very own dance studio. Watch the interview on YouTube: https://youtu.be/BoR9ZRtTd6Y

On this episode I speak with singer songwriter Garfield Bright of Shai. Shai is a 1990s vocal R&B/soul quartet. Their most successful hit was "If I Ever Fall in Love", which reached #2 on the Billboard Hot 100. Garfield speaks about growing up in Massachusetts, the inception of Shai and the creation of an incredible album. Additionally Garfield speaks about acquiring his doctorate degree with balancing music. Watch the interview on YouTube: https://youtu.be/mOwrkN0n-gU

Amandi Music (@amandimusic) is fresh off of the release of his latest album “Lies We Tell” so we talk in-depth about the project and also about his brief time away from music. He also speaks about a recent break up and a physical transformation that changed his life plus more! Watch the interview on YouTube: https://youtu.be/RSN558lEO2o

On this episode we speak rapper/producer/ and business owner Termanology (@termanologyst). Term currently released his 43rd project so we dived in his work ethic, we revisited a few of his past albums, and spoke about his philanthropy work with his company Good Dad Gang (@gooddadgang) plus more! Listen! Watch the interview on YouTube: https://youtu.be/A5ubECyuVqk

For this episode we bring on SonDu (@the.real.SonDu) a Lynn, MA rap/producer/hiphop enthusiast onto the show. We speak about his early years in the music industry, plus we dive into his sampling process. SonDu has an amazing beat catalog on SoundCloud and has been on several projects with Insight who was previously on the show! Listen and share. Watch the interview on YouTube: https://youtu.be/0Hf0GNUs5fs

On this episode host Freddy Lo spoke with legendary MC Masta Ace (@mastaacepics) about his inception to the rap world. The real story of how Marley Marl's “The Symphony” was made, his story telling process and also how he could have almost been raised in Massachusetts instead of Brownsville Brooklyn plus more! Watch the interview on YouTube: https://youtu.be/TLqUbkDBJ2U

On this episode Freddy Lo talks with Brendan (@itsbrendanboyd) about the keys to maximizing productivity, his transition from being the founder of former clothing label Society to now coaching, and real estate. We even had a chat about how he could have been an A&R in his past life. Listen and leave a rating! Watch the interview on YouTube: https://youtu.be/CnXZTqlJBck

Ep.22 brings us an incredible artist out of Boston Ma @problak ! He meets us in Detroit while working on another stunning mural. He speaks with Freddy Lo about the impact Hiphop has on his work, how the internet changed graffiti, the Boston scene and much more! The interview did cut short due to weather issues but catch the visual here: https://youtu.be/zMx_5Hmf8_E

On episode 21 host Freddy Lo (@TheRealFreddyLo) discusses the west coast underground rap scene with battle legend SeeFor Yourself (@seefor.yourself) which aligns with a new documentary that releases in August of 2021 titled “Where We're From”. SeeFor speaks vividly about how he came up in battle circuit and what is next in the horizon. Listen! Watch the interview on YouTube: https://youtu.be/Y0BAviZDPqI

On this episode Freddy Lo (@TheRealFreddyLo) talks with actor/producer/director and cousin Adam Lopez (@adamlopezdreams). They speak about his past roles, current projects and gives some tips and tricks for aspiring actors. Adam also gets to play a little movie trivia so listen to see how he did! Lastly, he makes a big announcement towards the end. Enjoy! Watch the interview on YouTube: https://youtu.be/LJLw9ZKnYzI

On episode 19 host Freddy Lo (@TheRealFreddyLo) speaks with your sneaker heads favorite photographer Ricky Shoebio aka @spacecampfresh . Ricky takes the majority of the photos you see on Footaction's social media platforms and more! We speak about the art of photography and we dive deep into the sneaker culture. Listen to this awesome conversation and subscribe to the YouTube channel for the visual. https://youtu.be/V5GtDlrfpdk

On episode 18 host Freddy Lo (@TheRealFreddyLo) goes live with rap artist Ea$y Money (@easymoneyst). They speak about Ea$y's early musical career and also what it was like to work with the legendary DJ. Premier. Ea$y Money hints at a few new projects dropping this year so listen and pay attention! Watch the interview on YouTube: https://youtu.be/IcAecr9nKxU

In this episode host Freddy Lo (@TheRealFreddyLo) chops it up with comedian, member of the Plastic Cup Boyz and Kevin Hart's tour mate, Spank Horton (@spankhorton). Spank speaks about his early influences in comedy, his work ethic and about the new series on Motor Trend: Kevin Hart's Muscle Car Crew plus more! Watch, subscribe and share! Watch the interview on YouTube: https://youtu.be/mc_imTnYr20

On Episode 16 I chop it up with rapper/ producer Eddie Play (@eddieplaymusic) about his long awaited solo E.P titled “Milky Way”. I also talk about the reason behind waiting so long to release this project and randomly talk about the best types of pasta. Listen, share, like, subscribe and all that good stuff. ✌

On Episode 15 I speak with Laura who is the owner of @hustlewithholmie about what some of the challenges and perks of being a business owner are. We also speak about what the future holds for her business and work out tips and tricks. Don't miss this! Watch the interview on YouTube: https://youtu.be/8aqP8gcMfkg

On Episode 14 I interview two of the most consistent and incredible breakdancers coming out of Lynn, Ma: Step2 (@wolfkingjohan) and Omen (@theomen1). We talk about the importance of the DJ, judges, and the announcers during break battles. We also get a surprise visit from DJ Gi Joe (@djgijoe) who expresses his gratitude towards these two dancers. Follow/subscribe/like and all that! Watch the internet on YouTube: https://youtu.be/arWKLut061o

On episode 13 of The Lo Theory, fellow Bostonian, author, journalist and Hip Hop historian Dart Adams (@dart_adams) discusses his journey before publicly showing his face at shows, the benefits of creating your own lane, his book “The Best Damn Hip Hop Writing: The Book Of Dart” plus more! Watch the interview on YouTube: https://youtu.be/CgG-6FKHUWA

On episode 12 of The Lo Theory, Boston rap legends Insight (@insight.innovator) and Ed O.G (@edogpics) talk about their self titled collaborative album which releases 5/28/21. They also speak about how to maintain relevance in the music industry and the importance of owning your masters. Watch the interview on YouTube: https://youtu.be/TZaebk9vmbY

On episode 11 of The Lo Theory, comedian ( @naimthestar ) speaks about the early stages of his career, also speaks about The Plastic Cup Boyz, his acting career as the dad on Tyler Perry's Assisted Living and more! Great conversation! Watch the interview on YouTube: https://youtu.be/U5Oy0G2UriQ

In this episode we speak with rap artist/ song writer G-Eyez (@geyezmusic). I talk to him about his new album “So Close Yet So Far” which features production from Grammy award winner 88Keys. He also speaks about his early career in Houston, Texas. G-Eyez has been a on great run lately, so listen! Watch the interview on YouTube: https://youtu.be/d8ROEFn9XlQ

In this special bonus episode we have Grammy/Oscar award winning rapper (@rhymefest). We touch on his beginnings when signing with Mark Ronson, and fully understanding the importance of past vs future. Check out the whole episode as RhymeFest does an unexpected rhyme that is sure to grab your attention. Lots of jewels in this episode. Watch the interview on YouTube: https://youtu.be/Zhxk0srwi5s

Episode 8 brings back Boston legend K.T (@bostonlegend_KT) along side special guest, super producer Ski Beatz (Jay-Z “Dead Presidents”, Camp Lo “Luchini”) (@skibeatz). We get to hear stories about how they met and how instrumental Ski was to KT's deal with the late Andre Harrell. Ski also describes the beat sessions with Jay-Z and more! Watch the interview on YouTube: https://youtu.be/AsVlipWwyMs

In this episode, rapper Sicario Sosa (@sicariososa) shared stories of his upbringing, his journey on Damian Lillard's platform, 4barFriday and his latest EP “Cascade St” ...he even performed a very powerful verse at the end. Watch the interview on YouTube: https://youtu.be/ygjWYbduGr4

In this episode K.T (@bostonlegend_kt) shared stories about his early battle days, running with DJ. Clark Kent and meeting The Notorious B.I.G and Jay-Z. Watch the interview on YouTube: https://youtu.be/nD-fSAMCqKM

In this episode we chop it up with elite MC Estee Nack (@esteenack) on the beginning of his rap journey, his features with Westside Gunn and the city that raised him, Lynn Ma. Watch the interview here: https://youtu.be/CCqMOlbbF7I

In this episode we speak with Heavy Hitters DJ Mr. Peter Parker (@mrpeterparker). He shared some amazing stories about his mixtape days, misunderstandings with Lupe Fiasco, and hanging out in Wyoming with Kanye West. *Watch the interview here: https://youtu.be/smDVXo3C8CI