The Music Industry Podcast

The Music Industry Portal:https://www.musicindustryportal.com/

Adam Stanley is a top music industry accountant from SLRV based in London.You can check out more here:https://www.srlv.co.uk/Membership with the fan pages:https://members.burstimo.com/

In this episode, we dive deep into the music industry with Mike Burns from Ultra Music, discussing the critical importance of storytelling, understanding your "why," and navigating today's crowded market for artist growth. Listeners will learn how to authentically build their brand and the strategies behind successful marketing in music.• Insights on the role of radio and its impact on emerging artists • Importance of storytelling and authentic engagement in music • Strategies for leveraging social media effectively • Emphasis on consistency and the significance of small wins • Navigating the music landscape with a focus on the artist's unique journey

Anton Partridge, renowned for his role as the former Global Director of Electronic Music at Warner, is now spearheading Good Company Records, bringing a fresh perspective to the electronic music world. Join us as Anton reveals the secrets behind thriving in the electronic music industry without the crutch of social media or chart hits. This episode uncovers the essence of building a global strategy through early collaborations, strategic venue selections, and understanding the nuanced differences between the commercial and electronic music sectors.The landscape of independent labels is a challenging yet thrilling frontier, and we're here to unpack it with you. Our exploration dives into the intricate balance of building music ecosystems, creating owned playlists, and celebrating smaller victories to amplify diverse records. Forget fleeting social media trends; real traction lies in tailoring strategies to specific territories and conducting diligent research. This episode provides insights on how independent labels can harness local expertise and insights to navigate the complex music industry and carve unique pathways to success.Dance music culture is ever-evolving, and artists face the ongoing challenge of balancing artistic integrity with commercial success. We discuss the shift in listener loyalty to streaming platforms, posing questions about authenticity in a world dominated by commercial hits. With Anton's guidance, we dissect the contrasting paths artists can take, whether aiming for the underground club scene or broader audiences. We also delve into the differences between major and independent labels, highlighting how flexibility and collaboration can empower artists to build enduring careers despite industry challenges.

Learn the marketing tips and tricks that we use, to get the fans you deserve. This isn't hypothetical. We tell you all about an artist we grew from nothing to 26k followers on Instagram, 120k followers on TikTok and millions of streams.Isaac's story is a testament to how consistent, engaging content and active interaction with followers can drive organic growth. Tune in for inspiration and actionable advice that could change your artistic journey.

Learn the marketing tips and tricks that we use, to get the fans you deserve. This isn't hypothetical. We tell you all about an artist we grew from nothing to 26k followers on Instagram, 120k followers on TikTok and millions of streams.Isaac's story is a testament to how consistent, engaging content and active interaction with followers can drive organic growth. Tune in for inspiration and actionable advice that could change your artistic journey.

We take you through everything we look for in an artist knowing that they have something that will allow us to promote their music and take their career to the next level.

We take you through everything we look for in an artist knowing that they have something that will allow us to promote their music and take their career to the next level.

What if your debut music release could exceed all your expectations? Join us as we uncover the secrets to navigating the music industry's complex landscape with strategies that transform dreams into reality. We guarantee insights into achieving commendable streaming numbers while demystifying the elusive world of playlist placements. Forget the myths about New Music Friday; our focus shifts to the power of genre-specific playlists and the crucial role of specialized distributors like CD Baby, TuneCore, and DistroKid in pitching your music effectively. Discover the nuances of engaging Spotify's algorithmic playlists and the importance of genuine playlist growth to avoid the traps of fake streams and algorithm disruption.Our episode takes a deep dive into building a strong social media presence from the ground up on platforms like Instagram and TikTok. We provide actionable strategies for crafting consistent, quality content that drives long-term engagement, even when immediate follower growth might seem elusive. Hear from debut artists about their release experiences and learn what to realistically expect in terms of streams, social media traction, and press coverage. By sharing these stories, we foster a supportive community of artists learning from one another's journeys. Subscribe for more insights and let us guide you through your musical debut with confidence and clarity.

What realistically is a good outcome for your first release and where an artist should be focussing for success.

What if the key to your success as an artist is not perfection, but authenticity? Join us as we uncover the essential personality traits that could be sabotaging your musical journey. Discover how being unapologetically yourself can attract a devoted fan base and industry allies. We challenge the myth of overnight success, emphasizing the power of gradual improvement and the importance of staying open to new platforms like TikTok to amplify your reach in today's fast-evolving music landscape.Exploring beyond the surface, we shift our focus to the significance of personal growth and development for emerging artists. Rethink the obsession with streaming numbers and industry politics, and instead, prioritize building a solid fan base and engaging live performances. We shed light on the trap of chasing misleading promises of instant success and emphasize the importance of genuine progress and true fan engagement over vanity metrics.Uncover the transformative power of visualization and manifestation, inspired by "Psycho-Cybernetics." Harness the potential of your mind to drive motivation and creativity, using the daily practice of envisioning success. We also discuss the pitfalls of seeking external validation and the profound fulfillment found in aligning with personal values. Look to the lives of icons like Freddie Mercury and Elton John, and learn to embrace the joy in your current pursuits, finding contentment in the present moment rather than chasing fleeting recognition.

Having the wrong mindset about situations can lead you in to making the wrong decisions for your music career.In this episode of The Music Industry podcast we discuss the personality traits to watch out for including how you react to those who you dislike or have taken a disliking to you.

What really makes a successful release?We cover every single aspect of a successful release giving artists a checklist to know how to promote their music and continuously grow as an artist.The link as promised:https://burstimo.com/spotify-promotion/

A podcast we recorded two years ago led to a major label signing, a charting song and collaborations with the likes of Chainsmokers and Megan Trainor. From working in Asda to global pop star overnight, Mae Stephens' journey has been fascinating to watch. Now, we get to hear all about it from Mae's manager Claudia Piazza. We sat down with Claudia to discuss how our podcast led to them working together, she takes us through Mae's journey on TikTok, touring and collaborating and provides tips on how to get your music heard, why it's important to write with others and how to make money from your music. Claudia's Instagram: https://www.instagram.com/twiggypopclaudy/Join the membership: https://www.members.burstimo.com/

Embark on an audio odyssey with Hope Hale, ANR manager at SoundCloud, as she unwraps the layers of this artist-centric platform. Transforming the music industry landscape, SoundCloud has emerged as the go-to ecosystem for artists to engage directly with their fanbase. With Hope's expertise, we delve into how the integration of the Repost distribution network and the platform's pivot towards social connectivity are revolutionizing the way musicians share their sound. Our conversation uncovers how SoundCloud stands out with its data analytics and personalized feedback, offering artists a unique toolkit to amplify their musical careers.Strap in for an insider's guide to SoundCloud's inventive monetization tactics, including the fan-powered royalties model, a game-changer for aligning artists' earnings with listener engagement. Hope Hale shines a light on how SoundCloud has become a launchpad for genres such as electronic and hip-hop, riding the wave of viral TikTok trends to streaming stardom. We share must-know strategies for artists yearning to magnetize their SoundCloud presence and dissect the power of real-time fan feedback as a crucible for refining an artist's sound. It's a deep dive into making the most of the platform's immediacy in a fast-paced digital world.The final act of our session with Hope Hale offers a treasure trove of strategies for SoundCloud success, from the allure of the "new and hot" charts to the curation of algorithmic and editorial playlists. Listen closely as we reveal how SoundCloud exclusives and a strong sense of community can propel artists to new heights within their niche. This episode is not just a peek behind the SoundCloud curtain; it's a masterclass in leveraging the platform's full potential for artistic triumph. Whether you're a budding musician or a seasoned producer, these insights from within the heart of SoundCloud are pure gold for anyone aspiring to leave their sonic fingerprint on the world.

Ever wondered what it takes to build a successful music career? In this engaging episode where we unpack the importance of team building in the music industry. We take a deep look at five crucial members you need in your team - the lawyer, manager, booking agent, publicist, and the social media manager. Listen in to learn from our insightful discussion with Sheridan's, a top UK entertainment law firm, and find out how a lawyer can do more than just offer legal advice. They can be your key to unlocking valuable industry connections.Madd explores the roles of a manager and booking agent in giving wings to your music career. Discover the countless ways a manager, apart from handling administrative tasks, can help you break into the industry. We also discuss how a booking agent can be instrumental in securing live events. Tune in to hear an inspiring story about a band that captured the attention of Billie Eilish's booking agent after being featured on a UK TV show. We wrap up the episode with some real talk on the challenges of radio promotion and suggest alternative strategies such as effective use of social media ads and content creation. Craft the perfect team for your music journey with us.

Ever wonder how the mesmerizing tunes in your favorite video games come to be? With 24 years of experience in music supervision, our guest Sergio Pimentel is here to quench your curiosity. From his work at PlayStation and Activision Blizzard on beloved games such as SingStar and Guitar Hero, to his journey of setting up Synchronicity Music, Sergio's insights will take you on a fascinating expedition into the industry. He also reveals the behind-the-scenes of his experiences at Big Sync Music and Ninja Tune Records, shedding light on the nitty-gritty of copyright in music supervision.Navigating the complex process of finding and licensing commercial music, Pimentel discusses the role of a music supervisor. He offers his perspective on mediating between different opinions on music, starting from the inception of a game with just a concept document. From the importance of social media in tracking down artists and publishers, to dealing with publishing splits, Sergio's expertise provides a captivating peek into the challenges and rewards of his role.As we wrap up our conversation, we explore the evolving landscapes of the gaming and music industries. Discussing the competitive nature of game publishers and the rise of a DIY approach amongst game developers, we draw parallels with the world of music. Tune in to gain a comprehensive understanding of the various paths to market for games, and discover how game publishers shape the industry. Join us for an exciting exploration of the music that sets the rhythm of the gaming industry.

Want to understand the mysterious forces that fuel your motivation? Maddy and I, harness our contrasting work mentalities – her strategic, date-organized style and my ideas-driven approach – to dissect the multifaceted beast that is motivation.Together, exploring how stress and fear of failure taint our motivation. We uncover surprising truths about how fear can warp our decision-making process and how the allure of financial success can sometimes be a motivation killer. But fear not, we also journey into the noble quest of maintaining motivation during the grueling times. We unlock the power of habits to keep us on track and probe into the curious ways our personal hygiene and appearance can affect our motivation. The motivational terrain is tainted with external influences – the opinions of others, societal systems – and we bravely challenge their sway. We put the popular motivational quotes under scrutiny, questioning their role in our professional lives, and warn against the fleeting nature of motivation that is rooted in comparison or competition. As we close this odyssey, we hand you a valuable treasure – the crucial lesson of rituals and habits as a sustainable source of motivation. So, prepare yourself for an enlightening journey through the dense forests of motivation, and let's conquer this together!

Just because you hate social media doesn't mean your career is doomed. Here's what an artists can do to navigate social media.The membership:https://www.members.burstimo.co/

Does success in the music industry seem elusive to you? Brace yourself for in-depth insights on how to create viral hits and sustain a long-term triumph in the music industry. This episode is a profound exploration of the challenges that independent artists face in reaching the right audience and leveraging platforms like TikTok. We uncover the secret that follower counts don't always translate to streams on other digital platforms. We assert that building a loyal fan base and consistently creating engaging content are fundamental to long-term success. Dive into the world of successful release campaigns with us. We unravel the enigma behind captivating narratives and cohesive branding in the music industry. Join the quest with us as Idle Music takes us backstage into their work with artists such as JLL. We discuss how they've utilized their global reach to aid in marketing and promotion. The conversation gets even more exciting as we explore the dynamics between artists and fans, emphasizing the role of authenticity in formulating a successful marketing strategy.Are you an artist seeking to navigate the complex landscape of music distribution? This episode is a must-listen! We dissect the industry's ever-changing terrain and how artists can harness the services offered. We also reveal the need for more tailored services to meet artists' unique expectations and how digital service providers are adapting to these demands. Finally, we delve into the significance of tenacious hard work and active fan engagement in constructing a sustainable career. We examine the tools offered by streaming platforms, such as Spotify, to help artists foster relationships with their fans. So, tune in and let us guide you towards long-term success in the music industry.

Artists often wonder if they should experiment or try different genres to attract a new audience or to engage the fans they already have.In this episode we answer this question.

The best approach for an Artist to grow their Instagram followers is to do what David Beckham does.TikTok girl:https://www.tiktok.com/@brynn.marketing

Discussing the intricacies of going viral on TikTok as well as building your brand as an artist.We've taken questions from our membership to help artists grow and receive expert advice and resources.https://members.burstimo.co/membership

Are you a musician struggling to put out content and engage a fan base?In this podcast, Maddy and Alex sit down with Burstimo Account Manager Sinead, who delves into the world of social media and how each platform can be beneficial for musicians.TikTok, YouTube and Instagram can be used effectively to promote music but only if done correctly, so in this video we discuss what 'correctly' is and how a musician of any size can promote their music for free on these platforms.Become a member: https://www.members.burstimo.co/

How did a TikTok artist gain 1.9 million followers and 2.5 million monthly listeners on Spotify in just 2 years? Burstimo are joined by Chloe Adams who explains us how she grew her following on Facebook, YouTube and eventually TikTok. She gives her all her best TikTok tips, which any artist in any genre can take advantage of. Completely independently, Chloe Adams has built a name for herself in the music industry, securing over 30 million streams on her viral hit 'Dirty Thoughts'.Follow Chloe:https://www.tiktok.com/@chloeadamsmusichttps://www.instagram.com/chloeadamsmusic/

Struggling to get more streams? Can't get on an editorial playlists? In this music industry meeting, we answer our member's questions all about Spotify. We discuss how artists can be taking advantage of the platform, getting on Spotify editorial playlists and get more streams. Become a member - https://www.members.burstimo.co/membership

Alex and Maddy run through everything an artist needs to do to prepare for their next release in order for it to be successful.

TikTok join us on the podcast to explain how artists can use certain types of content to break on their platform and sustainably grow their career.

This episode is the story of Burstimo, starting a company in the Music Industry with zero reputation and with a budget of $10 per month.We cover what we have learned and advice we would give ourselves if we were to start again from scratch.

In this episode Alex and Maddy combine all of their accumulated knowledge from all podcasts, guests and industry behind the scenes to reveal everything that is needed in each aspect of an artist's career in order to break them.

Ever wondered how A&Rs spot hit songs and the songwriters behind them?We sat down with Claudia Piazza from Phased Differently, best known for her work with Little Mix, Doja Cat, Kygo and Calvin Harris. She explained to us how she, an A&R, discovers artists, musicians and songwriters and pairs them with the right team to make a hit song.From getting an A&R to notice you to writing a song that'll be heard by millions, Claudia explains all.

Ever wondered how the major labels jump on to the latest music marketing trends?We had a chat with Anya Du Sauzay from Warner Music who explained to us how record labels promote their music using the latest industry trends.In the episode Anya explains what is trending right now and how artists are harnessing their fan base in order to create super fans allowing them to grow with each release.

Growth in streams, following and fans is often what you see for a major label artist but how are they doing it?We're joined by Lisa Young In, Audience Development Manager at AWAL, who explains how they not only market their artists to a new audience but run fan activation campaigns to ensure word of mouth marketing organically happens.

Without a strong artist brand, how do you expect people to remember you?Besides creating quality music, building your artist image should be your top priority when it comes to marketing yourself.In this bite-size podcast, we've compiled our top tips and advice from industry professionals, including major labels, playlist curators and musicians, who discuss how you can effectively build your brand through the use of artist visuals, brand authenticity and crafting your story.Guests (in order of appearance):Joe Kentish - Head of A&R at Warner RecordsLiberty Wilson - Senior Marketing Director at Warner Music GroupDamian Keyes - Musician/Founder at BIMMAdam Read - Global Playlist Curator at DeezerAbbie McCarthy - BBC Radio 1 DJ/PresenterPlastician - DJ/Producer

TikTok is having a huge effect on the music industry - but is it for better or worse?In this bite-size podcast, we've compiled the best TikTok chat from discussions with industry experts, so you can know how to implement the platform best, or whether it's even for you at all.Speakers (In order)Damian Keyes - Musician/ Founder at BIMMAbbie McCarthy - BBC Radio DJ and PresenterChelsea Wood - Artist Manager at VDM Music (speaking on her artist, Nina Nesbitt)Andy Knox - Director of Commercial and Streaming at Virgin EMILiberty Wilson - International Marketing Director at Warner Music

How does one of the world's top streaming services decide what gets playlisted? Do the labels have a say? Can you write a song specifically for streaming platforms? What are the curators really looking for? In this podcast, we chat with Adam Read, Global Curator at Deezer, responsible for the creation of many of the platform's top playlists, and he gives us an insight into what the ultimate goal of streaming services really is, plus what you can do to give yourself the best chance of being playlisted.

How do the biggest labels in the business find the artists they work with?Burstimo are joined by experienced A&R, Joe Kentish, who tells us how labels really work, where they scout their talent and how you can make yourself look more attractive as an artist.Now working as Head of A&R at Warner Music, Joe has built a name for himself by breaking a number of artists, including, most recently, global popstar Dua Lipa - helping her on her way to over 60 million monthly listeners in just five years.

The one question that all artists want answered: How do I find success?Experienced industry manager, Matthew Fletcher, joins Burstimo to chat about finding success in the modern world of music and why following your dream is still as important as marketing your product.Having worked alongside the likes of Busted and McFly, taking them from inception to worldwide acclaim, Fletch tells the inspiring story of their success and how creative ideas and quality of content can help you fulfill your potential as an artist.

Do the major labels have control of playlists? Can they get placement with the click of a button?Director of Commercial & Streaming at EMI, Andy Knox, explains how the major labels pitch to digital streaming platforms, what helps secure placement and the importance of streaming at Universal. Andy Knox Instagram:https://www.instagram.com/andyknoxmusic/

Radio play can break an artist, getting music played on the radio can help access a worldwide audience who are ready to discover new music.In this podcast, BBC Radio 1's Abbie McCarthy explains how she decides which music is played on the radio as well as the best ways to submit music to be considered for radio play.Abbie's Instagram:https://www.instagram.com/abbieabbiemac/

Experienced music industry manager Chelsea Wood joins Burstimo to discuss modern marketing tactics for artists to break in 2020.Chelsea has managed major artists including Nina Nesbitt, Foxes and Duran Duran throughout her extensive time in the music industry.Nina Nesbitt has just hit 500m streams on her latest EP, an artist who started as independent and just uploading covers to her YouTube channel.We cover topics about how an artist can break without requiring a large budget or contacts and resources from a record label using techniques such as artist collaborations, TikTok, Social Media and live performances.

There is a time and place for both types of content.Alex and Maddy discuss the best practices for raw content to engage and grow a fan base 

We're back!A lot has changed for the music industry in the past 3 months and it has created some amazing opportunities for emerging artists.Alex and Maddy discuss the opportunities available to artists during lockdown and what they can be focussing on to maximise their chances of breaking during these times.

If you're looking to jump start your music career and become an overnight success, TikTok is the only platform that will allow you to do this.This video covers a release we did which blew up an artist overnight, they were an unsigned artist, using the quality of the track, viral opportunities and TikTok we were able to generate 1.4m streams on Spotify and 1m views on YouTube.Read more details about Linneah's Burstimo campaign:https://www.burstimo.com/our-work/lin...Linneah's Official Music Video:https://www.youtube.com/watch?v=1U5ab...All TikTok videos which used the track:https://vm.tiktok.com/p4nnqo/TikTok which went viral:https://vm.tiktok.com/p45s1C/In order to promote your music successfully on TikTok you need to have a strong story or a trend which people can jump on to, with a catchy track and the ability to create the content yourself to get the trend started. We recommend using two punchlines in a TikTok, one at 3 seconds and another at the end in order to get picked up by the TikTok algorithm.

Struggling to get your audience to interact with you?Followers on Instagram and streams on Spotify doesn't always mean an engaged audience. You want a fan base who come to your live shows, buy your merchandise and engage with your social media content, promoting your music naturally but how do you do this?In this video, we caught up with Tom Nield, the Founder of Landmrk known for their work with Shakira, Louis Tomlinson and Bring Me The Horizon. He discusses how he gets artist's fans to come off of social media and interact with the artist in the real world to ensure each release is successful.Learn how to get your fans off of social media, truly engaging with everything you do.Check out Landmrk: www.landmrk.it

Universal Music Group's Virgin EMI join us to explain how they use fan activation to engage and grow the fan base for the likes of Justin Bieber, Taylor Swift, Bastille, Lewis Capaldi and more.Follow Bets: https://www.instagram.com/betsycait/Follow us:Instagram: @BurstimoTwitter: @BurstimoMusicFacebook: @BurstimoRead detailed music promotion tips:https://burstimo.com/unsigned-advice/

Getting a following on Instagram is essential for an artist's growth as it means you've created a fan base who are engaged and are likely to listen to your music, pay to see you perform live and purchase your merch but how do you get those first 100,000 followers?In this video, Maddy and Alex sit down with female production duo HANNIE who explain how they have collected an Instagram following of over 300,000, created a full time music career and got sponsorship deals with the likes of JBL, Orange Amps and Nasty Gal.Learn how to grow your Instagram following, make money from your music and eventually make it a full time career.Follow HANNIE:https://www.instagram.com/annieplaysg...https://www.instagram.com/hannahplays...https://www.instagram.com/hannieplays/https://www.youtube.com/channel/UCYtd...https://open.spotify.com/artist/7vp58...Outro Song:HANNIE - Stay Another NightFollow us:Instagram: @BurstimoTwitter: @BurstimoMusicFacebook: @BurstimoRead detailed music promotion tips:https://burstimo.com/unsigned-advice/

ver wondered how Major Labels create content for you after you get signed?Rory Dewar and Mauro Fernandes Borges join Burstimo to tell us about how they create content for the likes of Lewis Capaldi, Loyle Carner, Florence and the Machine, Bastille and more.Follow the guys:https://www.instagram.com/rorydewar/https://www.instagram.com/mfbvisuals/Follow us:Instagram: @BurstimoTwitter: @BurstimoMusicFacebook: @BurstimoRead detailed music promotion tips:https://burstimo.com/unsigned-advice/

Making a name for yourself in the music industry can be incredibly difficult, especially as an artist or producer when the world is oversaturated with music now, so in today's episode Maddy and Alex speak with someone who was a leader in their genre.Maddy and Alex sit down with Plastician, best known for his work with Skepta, Rinse FM and being respected as one of the true pioneers of both the Dubstep and Grime genres. He discusses how he has become a leader in his genre, having his own label, collaborating with major names and playing on the live scene. 

Do you have fantastic music but struggle to get it heard? You're not alone! In today's episode, the whole Burstimo team sit down and answer questions submitted by you! We discuss all of our marketing secrets from getting placed on major music blogs to the best content for social media advertising. 

With over 500 million active users worldwide, TikTok is a platform which has taken artists from zero fans to millions. To grow on the platform, you must learn how to create content fitting to the consumer. In this video we speak with Austin Giorgio, who has had his own music go viral on TikTok as well as his own content. He explains the formula to creating viral content as well as simple tips for starting trends.