Podcast appearances and mentions of alex mcmahon

Co hosts Alex McMahon, Nick Cooper and Alan Brierley are back on the podcast where security meets sparkle. They take a look at all matters security and cleaning with Adept Corporate Services and answer your questions. Insightful and enlightening chat, entertaining guests and everything in between. Now on YouTube at https://youtube.com/@AdeptingToChange?si=LmMqTs4o4LR3Q-sU

Co hosts Alex McMahon, Nick Cooper and Alan Brierley welcome their first guest, Paul Howard, to the podcast. The pod where security meets sparkle, looking at all matters security and cleaning with Adept Corporate Services. Insightful and enlightening chat, entertaining guests and everything in between.

Co hosts Alex McMahon, Nick Cooper and Alan Brierley introduce you to a podcast where security meets sparkle, looking at all matters security and cleaning with Adept Corporate Services. Insightful and enlightening chat, entertaining guests and everything in between.

Special guest Alex McMahon, a copywriter who has generated over $1,000,000 in sales from his writing teaches his simple step-by-step framework for writing social media posts that get your ideal clients to take action and convert.More from special guest Alex McMahon:See his 'Conversational Copywriting Masterclass' Here: https://conversational-copy.thinkific.com/courses/the-conversational-copywriting-mastercclassWebsite: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

In this episode I sit down with master copywriter and marketing consultant Alex McMahon and talk about the journey and mindset that has led him to generate over half of a million dollars in revenue for his clients through email marketing. Alex does not exist in the internet. He doesn't have a website nor social media so this is truly an exclusive interview

The biggest thing that I've always found is that the fast track to getting to where I wanted to go was getting the blueprint from somebody else who had been there, who could help me avoid the stupid mistakes that I would've made on my own, and that I did make on my own. And I think that is one of the big things is thinking that you have to go it alone thinking that banging your head against the wall for years and just trying to out-hustle things is a really poor strategy.the biggest thing I would say is being clear on what the big idea is behind what you're writing. So a lot of the time people tried to jam to me any ideas into one piece of content that they're creating. So let's say an email or a social media post, they have three or four different, big ideas. And what it does is actually ends up diluting their entire message. So the way I think about it is if you think about a big idea for a piece of content, is how can I get this person to look at the problem or the solution to the problem just a little bit differently.It doesn't have to be massive. You're essentially just getting them to view the solution or the problem that they're dealing with a little bit differently, and then giving them a new and better alternative. And that could be a different way of thinking that could be a product. It could be an opt-in that you're trying to get them to.And so what happens is it way too many people try to talk about way too many things in one post. And so what happens is you can think about it like inside of your content, through each piece of content, there should be a golden thread and each sentence in that piece of content should support that one big idea.But the issue is a lot of the times what happens is that people are the copywriter or the person who's creating the content. They pull the person's attention in way too many directions. So the person can't actually understand what it is that they want them to know. The other aspect would be over the hypey copy. The days of the one big thing that your doctor doesn't want you to know, it doesn't work anymore. It's because the entire market is far more sophisticated these days and they don't fall for that stuff anymore. So it's a concept that you talk about a lot where it's like it creates reactants.All it, all you need is one, one instance where you're just way too hype-y and it can repel an entire audience away from ever wanting to buy from you or from wanting to consume your content moving forward. And then I'd say probably the last thing is being too boring. This is the thing way, way too often, people talk about, Oh, long copy, doesn't convert, XYZ doesn't convert.I've had emails that have been five pages long that have converted very well. The big thing is you just have to have the right melding of education and entertainment. You can't have it be super boring and expect people to read to the very bottom. And then probably something that kind of goes in alignment with that is people that try to be too aggressive in the copywriting.They write, one of the big things is people want to feel like you are a supportive parent that is sitting on the same side of the table as them kind of being like, listen, I get where you're at. I understand it sucks to be here. I actually have a better path out. Let me show you this way.Whereas a lot of the time people think that by being super overly aggressive and being like. Listen up very in your face ish, that they're going to get people's attention to keep it. All they're doing is just creating reactants and pissing these people off and actually repelling them away from ever buying anything from them.So the very first thing that you can always think about the people love, and it's been the way that we've passed down knowledge since the very beginning of time has been stories. So stories are great metaphors and analogies are also amazing because what it allows us to do is it allows us to essentially take something that somebody may not know about, like a concept that we're trying to teach them, and relate it back to something that they do know about, which is really powerful for people.Another thing to think about is that telling stories, but also telling your own story, I think can be really powerful. A lot of the times that most people don't recognize is they always think of social proof as to the client transformations that they've gotten for a client, but in reality, You telling your own story is one of the most powerful things that you can do, because there's a really good likelihood that it actually makes you the guide that people want to follow up.So there are three main beliefs that everybody needs to have before they can ever purchase from you. That is belief in you as the guiding belief in your method or system and belief in themselves. And unless we overcome all three of those beliefs, nobody will ever actually buy from you. And so when you essentially open up and get raw and vulnerable and tell your story, you then become the right guide for them because you've been there and done that. And you've returned with the elixir. You can say, Hey, I went through the adversity, so you didn't have to do to actually develop this method in the system. And this is how I know that it works. So then they have a belief in your method or system. And then when you're able to essentially make that simple, that system super, super simple, It instills a ton of belief in people.So if somebody hasn't accomplished a goal, there's probably a really good likelihood that things feel complicated. They're confused. So if you take that complicated thing and you make it so simple that the person thinks in their brain, Oh, I can do that. You've just allowed them to instill belief back in themselves because when they have something that's so simple in front of them that they think I can do that suddenly they believe in their ability to be successful likely after a long time of failing with it.So that would be one way is the stories, the metaphors and analogies are a great way to do it as well. And then the other aspect is to make sure that you are always rebooking the reader's attention. So what I mean by that is every single sentence in any piece of copywriting always has the exact same goal.It is to literally get the person to read the next sentence. That is it. So leaving open loops not uncovering exactly what it is that you're talking about too soon. So one of the biggest mistakes that I see a lot of people make is they talk about exactly what they're going to be describing in the post, either in the headline or first thing in the body copy.And so then the person looks at it and they go, Oh I already know about that. Why do I need to read the rest of the posts? So what I always think about is how can I drag their attention down this post, as far as I possibly can while keeping them interested, we'll talking about symptoms teasing it, what it is until I actually disclose where it is and then have the call to action below it.And I think that's a really powerful thing that people can do is don't let them know exactly what it is that you're talking about right away because there's something that happens to people's brains. If they think that they know what you're going to say, or they think that they know what your angle is on this, they don't have any reason to read the rest of the post. And so those are the main things I would say. Using stories using client transformations in success stories, using your own success story and your own story of yourself, using stories for other things that are happening to you on a daily basis using metaphors and analogies. And then I would say also burying the lead so that they don't think that they know exactly what it is that you're talking about.And they have to read to the bottom of the post to actually close the loop in their brain of what it is that you're talking about.it all starts with knowing where your ideal audience kind of is. So it's knowing what they've tried, that hasn't worked, it's knowing how problems show up in their life. It's understanding what it is that they don't want to do, because if you understand the symptoms that somebody is going through on a regular basis, if you understand what they've tried, that hasn't worked, if you understand maybe the false beliefs that are holding them back from actually achieving that goal, because they're just focusing on the right things. Or if you understand what it is that your ideal client doesn't want to do to achieve this goal, then you know, where inside of stories is the right area to focus and to like end and have that lesson so that you can tie them all really well together.One of the things is whenever you're telling a story, You want to give enough space for the ideal person, who's reading it to be able to see themselves in that story. That's one of the things is that a lot of people, when they're reading a story, especially when the reading any kind of client success story, you want to make sure that you are allowing that person, the space to be able to see themselves in that person's story. Did they start off at the same area? Were they dealing with the same symptoms? Did they try the same things? It didn't work for them. Did they have the same false beliefs? Do they hate doing hours of cardio and giving up carbs? Like all things that a lot of people end up having. So you want to make sure that you are essentially clear on what that person is dealing with in terms of what they don't want to do. What they currently are dealing with the false beliefs that they have and what they've tried, that hasn't worked. And then you want to make sure that you're giving enough space to that person can see themselves in that story. But it's also enough so that when you get to the end of it, it can wrap up tight.One of the big things is that sometimes people cut a story off right at the end and it feels like you're like, Oh, that's the worst cliffhanger ever, because there's not even a cliff. Like you just literally rip the rug out from underneath my feet. But then there's also people where they go on for ages and it's Oh, actually the Big idea that you wanted them to have is like this far up in the story, but you stopped 16 paragraphs below that instead. So it's just getting clear on where the big idea is that you want to lead that person to, but also being clear on where that ideal reader and audience currently is, and it's struggling that you want to help them out.So a false belief is a current belief that the reader has about what's stopping them from achieving success, but it actually isn't that thing. So by them focusing on the wrong thing, the reason that they actually aren't able to achieve success is that they're quite literally directing all their time and energy and attention into something that isn't actually, what's holding them back and it's pulling them away from putting that energy attention and time into something that would actually move them closer to their goal.a false belief is almost, you can think about if somebody has logic around, what's stopping them from achieving a goal. And let's say that they're holding that logic a, in a container that they're holding. And we get them to change the logic that they have around that problem. And we get them to now put new logic in a container that we're holding because we broke that false belief. It creates a bit of a, if it creates an empty container that we can now put our logic in for that.So because we help them break because we help them to break this false belief that was holding them back and we gave them a new opportunity for success. By making it simple by making it easy by allowing them to put their time and energy and attention into things that will actually move them forward.Suddenly not only are we becoming much more of an authority, but we're building a massive amount of connection with them as well. So we don't just put ourselves as the guide, but we're allowing them to believe in themselves in many different regards too, because if somebody doesn't think it's the genetics and they don't think it's their metabolism and they don't think it's their age or whatever, then you can give them something that makes them feel much more power.And one of the big reasons for it is definitely going back to what you were saying about being able to see you as the guide feeling heard, understood seeing this person gets me, but it's also because when we break a false belief, it leaves an empty container that we can now put the logic that we want them to believe inside of to move them one step closer to becoming a customer of ours.So very first, do you have the headline? So inside of the headline, think of it. If you have a shitty headline, it's like having written the best book ever, but having a really crappy cover and name to the book, like you could still have the best book ever, but nobody's ever going to know, because they're not going to get past the cover, your headline for any kind of email or for a Facebook post or for even a sales page is the exact same thing.  So your headline is going to have to be strong. So there are two main elements to a headline that I think that people should 99.9% of the time have in it. And that is a symptom around what it is that you're solving or the problem that the person's dealing with and curiosity. So a really strong headline is typically going to include an element of symptomatic messaging which is just how is this person not having this problem resolved in their life, showing up, and then curiosity.Next we go into the hook and the hook is really just a way in the way that I write personally, of essentially reframing or resaying the headline, but from a different angle. One big thing to keep in mind is that subconsciously a lot of the time when people start to read anything from us, one of the things that they never think about that actually crops up is this going to be a threat to my time. if they think it's going to be a massive investment of their time, they will subconsciously zone out and stop reading. So by sharing that, it's the quick story, or by sharing that I have a quick idea for you. It automatically overcomes that. Then from there, we go into the symptoms that we know that they want to avoid.So then from there, you've rehabbed their attention. You've kept their attention all the way through. And then from there, you can transition into the kind of area where you want to start talking about either the story, the metaphor or the analogy. So you tie that story metaphor or analogy into the symptoms that you were just talking about. And then on the very end of that story, metaphor or analogy, you essentially give them to the big idea. And then you tie that into a call to action. And then you wrap a bow on it and you have a really solid piece of content for your audience.So instead of saying something along the lines of, do you deal with fatigue every day? It could be like. After 3:00 PM. Does it feel like somebody unplugged your power cord when you wake up first thing in the morning, do you need three cups of coffee before you're able to have your very first conversation with somebody? Does it feel like you're wearing a 30-pound weight vest all day long that you just can't get off? So we're taking a feeling and think of a symptom this way. Think of a symptom is something you can see here, feel, or point a finger at, and symptoms are actually much more powerful than the problem itself because sometimes problems like the big problem are hard for somebody to admit to.So if you went into a room full of alcoholics and you're like, and these were people who didn't really want to admit that they're alcoholics, you're like, Hey, raise your hand. If you're a Boozer, if you're just a real alcoholic, like right now, it's nobody's going to raise their hand. That's a big problem to admit to right. But if you went into that exact same room of people and you said, Hey, who goes out like four times per week and things get a little bit grayed out towards the end of the night. Like you don't always remember exactly what happens, who feels like they go out with the intention to maybe just have one drink. And next thing you are having to Uber home late at night and you didn't anticipate, or you wake up with bags of taco bell that you didn't even remember getting. Those are symptoms of being an alcoholic, but they're much easier to admit to. And what it also does too, in the beautiful part about symptomatic messaging here is that you can take a big problem.And you can just ask yourself how does not have this resolve show up in my ideal client's life. And so now you have all these different angles to talk about that all drive back to the same problem. They're all a symptom of the bigger problem. And now what you're able to do is you're able to create content about all these different symptoms and they each pull in a different section of your audience, right?So like somebody may not be dealing with fatigue, but that same person might be struggling with weight loss. They might be having issues with sleep. And so what you can do is if your solution solves all of those. You just start looking at all the ways that them not having that solution and essentially not having that problem solved shows up in their everyday life. And suddenly you're able to cater directly to different segments of your audience, that if you just posted about weight loss or just posted about fatigue, you might not actually pull it because they don't feel like you actually understand what's happening with them specifically. And then when you create a mind movie around it, what it really does is it makes it a few layers deeper and they're like, Oh my gosh, that is actually how I feel. And they just feel understood and heard on a different level than other people are willing to do for them.And so you use the story metaphor or analogy as the vehicle to teach them about that big idea, right? So then once that, once those are tied together and the person fully understands the big idea that you're trying to get across to them, then you're able to go into your call to action and your call to action. Doesn't always have to be buy my shit. Your call to action can be drop a heart, like comment fatigue. If you feel fatigued all the day, all the time, or feel like you were a 30 pound weighted vest all the time, or comment below with Ironmen, if you want to learn more about my program, but like the big thing that most people don't understand is that it's like a call to action. Doesn't always have to be by my shit. And it shouldn't always be by my shit, because what happens is that suddenly people start to develop a habit of getting turned off by that. But you do want them to be in the habit of interacting and doing what you're asking them to do. So that's why you want them to have something to do at the end of a post, but you don't always want it to be by the thing that I have that I want to sell you.three other big pieces of advice when it comes to this stuff, try to say more with less like the your customer isn't impressed by the fancy language that you use by the hyperbole that you include. That stuff doesn't do it for them. Like clear, concise, copy, just hits different than you read it. You're like, Oh, this is easy to read. It's simple. It's all these different things, which kind of leads me to my next point, which is your copy. Shouldn't try to go over the head of your ideal client. A lot of people think that by using very highfalutin words or using words that are big and expansive and scientific based and stuff like that, that they're impressing their client. When in reality, what they're doing is they're just confusing them more and pushing them further away from making any kind of buying decision. Because at the end of the day, like a confused mind, George doesn't buy nothing. So the big thing there is that. If you make them more confused by what you're putting out, because you're using really overly complicated, scientific based terms, because that's what you like that doesn't actually make them see you as more of an authority.It makes them feel like you don't understand where they're actually at because by taking complicated things and making them simpler, that makes you an authority. You help them to understand something that's been confusing to them for ages. So if somebody hasn't been able to accomplish this goal on their own, they don't need you to make it more so help get really simple inside of your copy.So there was a famous copywriter. I think it was, he was Gary Halbert could be off on that, but he said, write it, write everything at a sixth grade level. And they went, they took a lot of his like sales letters and stuff, and they, once he passed, I think Gary Halbert passed away. They put all of his, a lot of his copy into this thing that would dictate. Like what grade level is this stuff at? In almost all of his stuff was sixth grades or below. So his copy was written at a sixth grade or below level, and he's one of the most legendary copywriters that there is in the world. So to sell millions and billions of dollars, your stuff doesn't have to be overly scientific. It doesn't have to be really complicated. In fact, the simpler it is the better it is for people. 

Ep. 11 - Alex McMahon - Copywriting, Psychedelics, and Creating Customers For Life Today we interview copywriting expert Alex McMahon (@alexmcmah0n) Alex is a copywriter and brand builder for 6 + 7 figure companies working with multiple supplement and fitness companies We chronicle his story from nutrition coach to copy writer and pull back the curtain on what the best businesses are doing and what you can apply to your business This is a deep dive on everything from brand building to crafting the perfect email 3 Key Things You Will Takeaway from Today: Leverage humor to create a relationship with your customer and remove the "transactional sale" Train your customers through adding value and having a moral obligation to creating results Talk less, do more - be about action, not about words Resources Follow Zach @zachmobius Start Growing Your Business - Online Biz Quiz Follow Alex - @alexmcmah0n

Today I speak with Arlo's Alex McMahon. One of the most exciting new restaurants in Ottawa, Arlo and Alex are looking to bring natural wine into centre stage. We talk pandemic, punk rock and all things natural wine. I hope you enjoy.

Le compositeur Alex McMahon présente une nouvelle création musicale familiale; Dominic Tardif présente les résultats de son enquête: pourquoi l'adaptation québécoise de la série The Office n'a jamais vraiment levé?; Véronique Côté et Steve Gagnon présentent les textes de la semaine, créés avec les secrets des auditeurs et auditrices; L'illustratrice Amélie Grenier rend hommage à Jeanne Mance.

Click here to sign up for coaching with me / Hypertrophy Hub Find Alex online! https://www.instagram.com/alexmcmah0n/ http://www.evolvenutritionaltherapy.com/apply-for-coaching/ http://www.evolvenutritionaltherapy.com/ Check out my social media! https://www.instagram.com/james_walsham/ https://www.instagram.com/thehypertrophyhub/ Youtube Click here to sign up for coaching with me! Timestamps: 00:00: Introduction and Alex' story 08:00: Tackling fads. 15:00: Making content for other practitioners. 22:00: conversations involving criticism. 28:45: Creating content for specific populations.40:00: imposter syndrome 50:10: Where to find Alex online. If you would like to support the show there are a few ways to do so!  1. Leave a review on iTunes 2. share the show with others 3. Send feedback or critiques of the show to Walshammy@gmail.com or James_walsham on Instagram 4. Tag us in your Instagram stories!  5. For all business enquiries please contact Walshammy@gmail.com 6. To donate to the podcast, which would be appreciated, however, never expected jamesmarshallwalsham@gmail.com through PayPal.

Today I interviewed my good friend and fellow nutrition coach, Alex McMahon!We discussed Alex's personal story with nutrition as well as some popular nutrition myths prevalent in the space today...If you enjoyed the episode, go ahead and leave a 5-star rating and review! Also, it would mean a ton if you took a screenshot of this episode and shared it on your Instagram/Facebook story. Tag Alex and I, and let us know what your biggest takeaway from the episode was! Thanks for listening!Connect with Alex: https://www.instagram.com/alex_mcmahon_ntp/Grab your FREE copy of my 75+ page ebook, "The Athlete's Guide to Nutritional Periodization" by clicking HERE!Find more FREE content here:InstagramFacebookBlog ArticlesGet started on your own journey today:Apply for coaching!

In this episode, Mike is joined by Alex McMahon to bust some common myths in the fitness industry. They discuss topics like carb timing, detoxes, artificial sweeteners, fasting, and more!You can connect with Alex McMahon here:https://www.evolvenutritionaltherapy.com@alex_mcmahon_ntpFollow Mike on IG at @coach_mike_millnerLearn more about POP at www.peakoptimizationperformance.comJoin our free FB group

Alex McMahon joins Tony on the School of Success Podcast today to talk about how to create human connection with your coaching clients. Alex is notorious for creating massive connection with his clients and he shares his secrets in this episode. Alex shows you how to lead with vulnerability and authenticity to create connection and retention with your coaching clients.

Alex McMahon joins Tony on the School of Success Podcast today to talk about how to create human connection with your coaching clients. Alex is notorious for creating massive connection with his clients and he shares his secrets in this episode. Alex shows you how to lead with vulnerability and authenticity to create connection and retention with your coaching clients.

Le documentaire Quincy:Discussion avec les réalisateurs Alex McMahon et Shash'U ; La p'tite vite de Rebecca : Céline Dion met fin à sa résidence à Las Vegas ; Suggestions musicales d'Olivier Robillard Laveaux et Fred Savard

Alex McMahon is a nutritional therapist out of Colorado who works with men and women to help them shed bodyfat while feeling empowered and confident.One of the reasons Alex is so successful is that he has made himself a human guinea pig over the years experimenting with all of the mainstream diets such as keto, paleo, vegan, fasting, and flexible dieting. This allows him to walk in the shoes of his clients and understand what they are going through because he has been there himself.In today’s show Alex takes us through mainstream diet mayhem. We discuss what is wrong with the popularized diets, and why they in deed always gain so much traction. We discuss the benefits that they all cumulatively have, the cornerstones of a properly setup nutrition plan, and how simplicity can be our friend depending on where we are on our fitness journey. We talk a great deal on flexible dieting, tracking your macros, it's pros/cons, and how this method should be implemented for optimal success.More from Alex McMahon and Evolve Nutritional Therapy: Instagram: @evolvenutritionaltherapy Website: http://www.evolvenutritionaltherapy.com/ Evolve Nutrition RadioThe 2018 L2 Fitness SummitCheck out the 2018 L2 Fitness Summit Sept. 29-30 with Eric Helms, Sohee Lee, and Dr. Spencer Nadolsky. For more information visit: www.l2fitnesssummit.comConnect with me on Social Media Instagram: @landonpoburan Website: https://landonp.com/Apply for Online CoachingSubmit a Question

Aujourd’hui à l’émission: Entretien avec Sonia Bonspille Boileau, en tournage pour son 2e long métrage; Chronique de Sophie-Claude Miller; Entretien avec Aseman Sabet; La carte musicale de Nicolas Martin; Le film Eighth Grade vu par Elizabeth Mageren et Charlie Cliche; Marché aux puces musical avec Rose Nantel, Isabelle Ouimet et Alex McMahon.