Everyone can be a marketer. On The Make Me A Marketer Show I share simple and effective marketing principles to help coaches and course creators spread their unique message. And, helping them redefine success in life and business along the way.
Read the full list here:https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming content from short form to long form, and vice versa. I discuss the importance of optimizing the creation environment, focusing on volume and time, and establishing a clear purpose or 'why' behind content creation. Inside you'll find a list of 23 strategies you can implement today.Links & Resources:The Consistency Thresholdhttps://landonpoburan.substack.com/p/the-consistency-threshold-pt-1How To Publish 5 (Or More) Pieces Of Content Every Dayhttps://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
My Biggest Failure as an EntrepreneurToday, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and lows of entrepreneurship and the emotional toll it took on my personal relationships and self-worth. I discuss the brutal reality of business failure but also the immense learning and personal growth that stems from it. This video seeks to bring to light the harsh realities that don't often make it to social media and empowers those struggling to find their path.00:00 Introduction and Personal Journey00:16 The Highs and Lows of Entrepreneurship01:43 The Reality of Debt02:29 The Beginning of a Business Venture03:41 The Expansion and Success09:09 The Downfall and Emotional Struggles12:25 The Decision to Close the Gym17:38 The Aftermath and Lessons Learned21:31 The Importance of Self-Care and Identity24:37 The Power of Resilience and Community27:40 Conclusion and Final ThoughtsLinks & Resources:This Is Not What I Thought My Life Would Look Like At 35https://landonpoburan.substack.com/p/this-is-not-what-i-thought-my-life What Are You Willing To Sacrifice In Your Pursuit Of Success In Businesshttps://landonpoburan.substack.com/p/what-are-you-willing-to-sacrifice Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Identifying Warning Signs of Burnout and Strategies to Keep it at BayThis podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own triggers and come up with individual strategies to prevent burnout.00:00 Introduction to Burnout Warning Signs00:58 Personal Experience with Burnout04:35 Recognizing the Warning Signs of Burnout06:20 Decreased Motivation as a Sign of Burnout07:12 Lack of Concentration as a Sign of Burnout08:07 Negativity and Mood Changes as Signs of Burnout09:30 Fatigue and Stress as Signs of Burnout11:00 Difficulty Sleeping as a Sign of Burnout13:12 Coping Mechanisms and Burnout16:02 Strategies to Keep Burnout at Bay16:36 Simplification as a Strategy Against Burnout18:35 Rest and Recovery as a Strategy Against Burnout20:24 Maintaining Your Consistency Threshold21:38 Identifying Personal Triggers and Recovery Plan26:42 Conclusion and Final ThoughtsLinks & Resources:The Consistency ThresholdRead: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s How To Publish 5 (Or More) Pieces Of Content Every DayRead: https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of Watch on YouTube: https://youtu.be/DGLed3I8ukk?si=lKB4vxX7bl0WsLjE Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In today's video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose it across your social media platforms.Key Takeaways:3 Lessons I learned after years spent struggling with content creation.My 5 step strategy for getting started and staying consistent with content creation.My exact content creation process for creating 5+ pieces of social media content daily.100% free content creation and AI automation tool kit.Links & Resources:The Consistency ThresholdRead here: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s ChatGPT Viral For Me Post on TikTok: https://www.tiktok.com/@landonpoburan/video/7178504599836314885 How To Build A Landing Page In 60 Seconds:https://www.youtube.com/watch?v=XsjU6UyDBFg Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Read "The Consistency Threshold" Letter on Substack:https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares his personal experiences, both successes and struggles, with consistency in different facets of his life. He also touches on the unique challenges faced by neurodivergent individuals and introduces a new perspective on how to view and manage consistency.Key Takeaways:Introduction to "The Consistency Threshold"The elusive nature of true consistencyReal-life evidence of consistency's powerExploring personal consistency examplesUnderstanding the "Boom or Bust" cycle in neurodiverse individualsRecognizing and managing burnoutThe importance of self-awareness and adjusting one's approachSimplifying to maintain and regain consistencyThe role of rest and recovery in sustaining consistencyClosing thoughts and a call to action for listeners to reflect on their own consistency patternsYou might also enjoy:On Burnout: What Are You Willing To Sacrifice In Your Pursuit Of Success In Business Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversified his portfolio by leveraging his personal brand into various business opportunities, from his own production company to launching a successful tequila brand. The potential of personal branding is massive, especially when combined with patience and consistency, and urges creators and small businesses to invest time in building their own brand.Key Takeaways:Power of Personal Branding: A strong personal brand can lead to increased opportunities and market diversification.The Rock's Diversification: Beyond movies, he's founded a production company, launched apparel with Under Armour, bought the XFL, and started businesses like Terra Mono Tequila and Zoa Energy.Comparison with Tom Cruise: Despite being a major actor, Cruise hasn't diversified or leveraged his brand as extensively as The Rock.Consistency is Key: The Rock spent years building his brand before venturing into diverse business opportunities.Long-Term Mindset: Building a brand requires patience and a long-term perspective; success doesn't come overnight.Value of Social Media Presence: The Rock's active presence on platforms like Instagram, TikTok, and YouTube has significantly boosted his brand reach.Find Your Passion: Engage in activities that you genuinely enjoy and can commit to long-term.Start Simple: Begin with one platform or medium and consistently produce content there before diversifying.Consistent Effort Over Time: Personal branding success stories, like that of MrBeast, highlight the importance of continuous effort and improvement.Branding is a Long Game: It may take years, but the potential rewards from building a strong personal brand are immense. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, this episode unravels the importance of branding and the role it plays in market dominance.Key Takeaways:In the 1970s and 1980s, VHS and Betamax went head-to-head for home video market dominance. Despite its technical superiority, Betamax lost the war.The Power of Marketing: JVC's strategic move to license VHS technology to various manufacturers led to market saturation. This marketing brilliance overshadowed Betamax's technical advantages.A superior product isn't the sole key to success. Effective marketing and brand building can eclipse product quality, as evidenced by the VHS vs. Betamax saga.Learning from the Fitness Industry: Even in modern industries, like fitness, branding and marketing play pivotal roles. Personal branding can be a game-changer, amplifying sales and opportunities.Your Branding Takeaway: Whether you have a unique product or one similar to others in the market, coupling it with strong marketing can be your pathway to success. Let history be your guide.Additional Resources:Check out episode 039: 9 Reasons To Start & Grow A Personal Brand in 2024https://www.buzzsprout.com/1854421/13623337-9-reasons-to-start-grow-a-personal-brand-in-2024-ep-039 If you enjoyed this deep dive into the world of marketing, branding, and business insights, don't forget to Like, Subscribe, or Follow for more content centered around Business, Marketing, and Personal Growth. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Click here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9BhojIn Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and efforts that genuinely bring about success. Using Alex Hormozi as an example, we show how it was Hormozi's years of strategic brand-building that allowed his tactics, like his webinar, to be successful. Without the right strategy, even the best-executed tactic is likely to fail.Key Takeaways:Tactics vs. Strategy: Tactics are short-term actions or tools that are visible and often credited for success. Strategy, however, is the long-term plan and effort behind that success.Illusion of Tactics: Tactics can offer instant gratification and make things seem easy, but they're not the main driver of success.Using Alex Hormozi as a Case Study: Alex Hormozi had 500,000 people register for his webinar. But the real success driver was the 4+ years he spent building his personal brand.The Iceberg Analogy: What we see (tactics) is just the tip of the iceberg. The real bulk (strategy) is hidden below the surface.Dangers of Blind Copying Competitors: Simply copying another's tactics without understanding or having the underlying strategy can lead to failure.Marketing's Seductive Nature: Marketing can be persuasive, preying on our desires for quick success. But understanding the strategy behind a success story is crucial.Focus on Strategy for Genuine Success (Please!) Before diving into tactics, it's essential to have a solid strategy in place for long-term results. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Click here if you prefer to watch on YouTube:https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bvIn Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launching your first course, this episode promises valuable insights that can potentially transform your bottom line.Utilizing a real-life audit I performed for a course creator I discuss exactly how I would optimize and improve sales. I cover their offer, messaging and positioning, pricing, email marketing and funnels, brand building, and boosting backend revenue.Key Takeaways:Personalization is crucial in today's marketing landscape.Brand building should be an integral part of your strategy, not an afterthought.Combining branding efforts with sales activation can yield exponential results.Don't miss this episode if you're serious about enhancing your marketing strategy and driving revenue growth. We've brought together a blend of tried and tested solutions, backed by industry research, to provide you with actionable insights. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Click here if you'd prefer to watch on YouTube:https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMtIn today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium Pricing, Increased Opportunities, Protection Against Competition, etc.Building a strong brand is crucial for long-term success and resilience against competition. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Click here if you'd prefer to watch on YouTube:https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2eIn today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies fueled by the 'hustle culture' exacerbate the issue, diving into research that shows even a 40-hour workweek can be excessive. I finish with my personal strategies for combating the symptoms of overwork and burnout, emphasizing the need for incremental changes for long-term recovery.Key Takeaways:Henry Ford's move to a 40-hour workweek increased productivity, questioning the efficiency of longer work hours.Modern research indicates a 25% decrease in productivity when working more than 60 hours a week.The 'hustle culture' and social media amplify societal tendencies to overwork.Symptoms of overwork include fatigue, reduced focus, and risk of severe burnout.Personal strategies for combating burnout include reducing workout intensity, cutting out energy drinks, improving nutrition, reinstating meditation, and incorporating more downtime.Recognizing symptoms early and making small, incremental changes can help in the recovery from burnout. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways.What I Cover:Why I took a 3-month hiatus and how I've been dealing with burnout.The reason a digital marketer like me decided to spend 140 hours learning to code.The struggle to find a hobby that's not work-related and how coding has filled that gap.My journey from considering various hobbies like axe throwing and mixology to finally settling on coding.How learning to code has turned out to be more than just a hobby—it's improved my skills in my day job as a digital marketer.Real-world examples of how coding knowledge has enhanced my interactions with clients and enabled me to write custom JavaScript for marketing campaigns.The invaluable indirect benefits of having a hobby, such as increased happiness and reduced burnout.Don't miss this episode on the life-changing impact of stepping outside your comfort zone! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Welcome to the Make Me a Marketer Show where your host, Landon Poburan, reveals five common sales funnel mistakes that could be costing you money and damaging your relationship with customers. Tune in to learn how to fix these mistakes and grow your business exponentially.What you'll learn:The importance of having an opt-in rate over 20%.Why your lead magnet should be actually valuable and solve a big pain point.How to effectively use email follow-ups to build trust and nurture relationships.Why paid traffic isn't always the solution to your problems.The benefits of having multiple offers for different stages of the customer journey.Episode Highlights:Mistake #1: Opt-in rate below 20% – Improve your headline, offer, and messaging to increase conversion rates.Mistake #2: Offering a low-value lead magnet – Make sure your lead magnet is valuable, solves a problem, and acts as a bridge to your next offer.Mistake #3: No email follow-up or bad email follow-up – Use your email marketing to build trust, establish authority, and nurture relationships.Mistake #4: Trying to solve problems with paid traffic – Remember that paid traffic is an amplifier and cannot fix underlying issues in your offer or messaging.Mistake #5: Relying on a single offer – Develop a suite of products to increase average order value and customer lifetime value.If you need help identifying and fixing these common sales funnel mistakes, visit Landon's website at landonp.com and fill out the inquiry form. Don't forget to subscribe and follow the Make Me a Marketer podcast for more valuable content.Happy marketing! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Today we dive deep into the world of entrepreneurship, business growth, and the mindset required to succeed in this game. Our guest today is a seasoned entrepreneur who has gone through the ups and downs of business and comes out stronger every time. Get ready to learn some raw and unfiltered truths about the entrepreneurial journey!In this episode, you'll learn:The importance of understanding step costs and planning for your business's next growth phase.The truth about profit margins and why chasing revenue alone won't make you successful.How to build and manage a cash buffer to reduce stress and make better long-term decisions.The crucial mindset shift required to transition from a technician to a true business owner.A kick-in-the-ass reminder to focus on sales and marketing before getting lost in the details.So, if you're tired of the same old sugarcoated business advice, buckle up and prepare to learn some hard-hitting truths from a real entrepreneur who's been there, done that, and come out on top.Connect with Lucas Rubixhttps://lucasrubix.com/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
“How To Make Money with ChatGPT” is a trending topic right now. But, after asking ChatGPT if I can sell the content it generated… I became a little unsure on if I could legally do this or not.In this video I cover:- My concerns about “Make Money With ChatGPT” tutorials.- A walk-through showing what ChatGPT and the OpenAI terms say about commercial use.- How I am using ChatGPT to make money.- How you can use ChatGPT to make money indirectly.This is definitely not legal advice but after seeing ChatGPT's responses? If I had commercial intent (selling) I would seek legal advice. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Discover the secrets behind how the top-ranked podcasts are generating thousands of dollars in sales using nothing except their podcast. Connect With Luis Diazhttps://www.youtube.com/@LuisRyanDiaz https://www.top10podcasts.com/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Gary Vaynerchuk's Brandformance strategy proved to be a game changer for my lead generation with TikTok & Facebook Ads.With a beautifully simple approach, this method is designed to empower creators to succeed in today's competitive ad landscape. I embarked on a journey to experiment with this strategy, and the results were phenomenal. From struggling to generate leads to transforming my marketing game, Gary V's Brandformance method showed me the power of authenticity and innovation in lead generation.In this video I cover:- Gary V's Brandformance Strategy- My Personal Experiment With It- How I Am Generating $0.95 Leads With TikTok Ads- The Exact Process I Followed--You may also like this:ChatGPT 101: https://youtu.be/zwxdjYr6Y10 Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this episode, we dive into the world of online advertising and compare the two biggest players in the game: Facebook Ads and Google Ads.Our expert guest Nick Miller shares insights on the key differences between the two platforms such as how people use each platform and which businesses may do better on each. Whether you're a online business owner or a marketing professional, this episode will provide valuable insights on how to make the most of your advertising budget.Connect with Nick Miller: https://www.amplified-ads.com/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Download 28 ChatGPT & AI Prompts To Automate Your Content Creation:https://landonp.ck.page/chatgptJoin me as we explore the world of ChatGPT, the cutting-edge AI technology that's taken the marketing industry by storm. I share my insights on how to leverage this technology in your online business. From automating content creation to overcoming writer's block, learn how ChatGPT can streamline your workflow and boost your productivity.In this video I cover:- ChatGPT 101 for coaches and course creators- How to automate content creation with ChatGPT- Using ChatGPT for podcasting- My ChatGPT process- The limitations of ChatGPT- Tools to use with ChatGPT--You may also like this:ChatGPT Roundtable Podcast: https://www.buzzsprout.com/1854421/12033881-chatgpt-roundtable-using-chatgpt-ai-to-optimize-facebook-and-google-ads-enhance-copywriting-increase-productivity-the-customer-acquisition-show-ep-024 Tools referenced:ChatGPT: https://chat.openai.com/ Descript: https://landonp.com/descript BuzzSprout Podcast Hosting: https://landonp.com/buzzsprout ConvertKit: https://landonp.com/convertkit Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In Ep 29 of the Make Me a Marketer Show, special guest Dylan Schmidt of the "Digital Podcaster Podcast" and I discuss the importance of authenticity and purpose when starting and growing a podcast.We discuss the importance of defining your "Why", having a clear purpose that drives your show, and how your show will evolve over time.Later in the show, we dive into tactical details for growing your podcast. We talk about how podcasting is different than other content platforms such as YouTube, the importance of crafting titles and effective show notes, and how to leverage AI in your process.Here's What You'll Learn in Today's Show:The importance of authenticity and purpose in podcasting.The future of podcasting and how AI can play a role in podcasting.The differences between podcasting and other content platforms.The importance of having a clear purpose, evolving the show over time, and avoiding rigidity.Tactical Details like the importance of having a good title and episode description for an effective podcast.The need to balance SEO and human elements in the title and description for maximum impact.Connect with Dylan Schmidt https://www.digitalpodcaster.com/https://www.digitalpodcaster.com/podcast https://podcast.academy/ https://contentclips.com/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this episode, you'll learn how to build your first landing page in less than 60 seconds. But first, Landon will explain why a landing page is crucial for building your email list and the importance of using a landing page to capture someone's contact information.Here's a quick rundown of what you'll learn:What a landing page is and how it's used to capture email addressesThe importance of having a landing page to build your email listWhy building an email list is crucial for creators, influencers, and coachesHow to convert earned and controlled traffic into owned traffic (i.e. your email list)The power of email marketing and why it's still relevant todaySo, don't be a skeptic, listen to the episode and learn how to build your first landing page in less than 60 seconds.Watch The YouTube Video Version Here: https://youtu.be/XsjU6UyDBFgWant to try ConvertKit? Click Here. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Welcome to the Make Me a Marketer Show with your host Landon Poburan. Today we're gonna talk about how to build your email list using TikTok for free without running paid ads and how to do it even if you have a small following. I'm gonna walk you through something that I just finished doing. It cost me no money, and I only have as of recording, about 2,800 followers on TikTok.In this episode, you'll learn:How to establish your content pillars and use them to build your email listHow to use data and observations to determine what content is working best on TikTokHow to create a valuable free download to exchange for email addressesHow to use chat GPT prompts to automate your content creationHow to use Google Docs and other tools to document and optimize your contentThe main takeaway is that you can use TikTok to build your email list for free, even if you have a small following. By paying attention to the data and creating valuable content, you can attract the right audience and grow your email list organically. So, don't let a small following hold you back from using TikTok to expand your reach and grow your business. Just get started and f*cking do it! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this episode, we will be exploring the power of redefining the way we set goals for the coming year. We will delve into my personal journey of overcoming self-doubt and perfectionism, and how I plan to lead by example and help others embrace their unique gifts in order to share their message with the world.Key Points Covered:- Understanding the importance of setting spiritual goals for the coming year- Overcoming self-doubt and perfectionism in order to achieve success- Embracing your unique gifts and using them to change the world- The power of leading by example- The importance of service in achieving success- How to use the Law of Attraction to manifest your desired outcome Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
On this episode, we're diving into the topic of ideation and creating content for social media.Let's be real, there are a million and one "experts" out there who are constantly pushing content calendars and templates. But, I'm here to tell you that there's a better way.Sure, you can focus on the pain points of your ideal client, but what if we went a step further and identified the biggest problems that people are actually trying to solve? That's where the real engagement and connection happens.Just type in a couple of words related to your ideal client, the market you serve, and the objections they may have. For example, I typed in "Facebook ads" and it generated over 300 topics for me.This tool is a no-brainer for anyone looking to take their content creation to the next level. So, don't be a fucking idiot and miss out on this opportunity to improve your content strategy.In this episode, you'll learn:How to identify the biggest problems that people are trying to solveHow to use Answer the Public to improve your content strategyHow to use Answer the Public for free (with some limitations)--Links from today's video...Answer The Public: https://answerthepublic.com/Efficient Content Creation Podcast: https://www.buzzsprout.com/1854421/11987878-efficient-content-creation-tips-for-finding-flow-and-maximizing-productivity-ep-023 Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this episode, you'll hear a recent guest podcast where I joined Tom Meredith and Nick Miller for a roundtable discussion on ChatGPT on Tier 11's Customer Acquisition Show! We explored ChatGPT and AI and how it can be used to optimize Facebook and Google ads, enhance copywriting, and increase productivity. Whether you're a marketing pro or just interested in ChatGPT, this is an episode you won't want to miss!--The Customer Acquisition Show by Tier 11:https://podcasts.apple.com/us/podcast/the-customer-acquisition-show/id1656095229Tom Meredith: https://twitter.com/tomdmeredithNick Miller: https://www.tiktok.com/@amplifygoogleads Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this episode, we explored the concept of finding flow in your content strategy and how it can help you create faster, more often, and with higher quality. We discussed the pros and cons of batching vs. creating daily and shared our personal preference for creating more often. Plus, we shared some of our favorite tools and techniques for maximizing our efficiency and productivity. Whether you're a seasoned pro or a content creation newbie, there's something for everyone in this episode. So join us and get ready to find your flow! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
As a marketing professional, I have had the opportunity to see firsthand how certain companies in the seven, eight, and even nine figure range have achieved success through their marketing efforts. These businesses have a unique ability to generate money on demand by utilizing their strong brand and email list to reach a large audience. These foundational principles, when implemented effectively, can lead to significant growth and success in business. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Today, we're going to be discussing the importance of not driving traffic to a broken customer journey. We'll talk about why fixing the customer experience is key to success, and how optimizing your backend can lead to increased profitability. We'll also cover the pre-click and post-click customer journey, and how to accelerate the path to conversion. Tune in to learn more and improve your business. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In this podcast, Landon discusses using ChatGPT, and AI to automate content marketing strategies to increase efficiency. Landon describes using ChatGPT and AI to create Facebook posts, LinkedIn posts, tweets, and Instagram posts based on the transcription from a podcast. He also mentions the ability to edit and update the content in real-time using ChatGPT. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Discover how Travis Motley used his "Reverse Application Funnel" to generate almost 1MM in sales without using a sales page.Taking the insights and lessons learned from a failed launch he created a brand new system he's calling the "Reverse Application Funnel."This has been used to generate 1MM in sales from a single launch of an unproven product from email alone.Tune in to find out what the "Reverse Application Funnel" is and exactly how Travis uses it to repeatedly create winning marketing campaigns.Enjoy! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
I see too many amazing coaches with giant hearts and big missions paralyzed by perfectionism and unable to take action...The expectations we set and the external validation we seek is stopping us before we ever get started.If you've been feeling this... You're not alone. I too have fallen into this many times.In today's episode, I share some simple steps I've taken to get beyond perfectionism and procrastination and why it's so important that we collectively help others do the same. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
This simple adjustment in strategy brought me 697 new followers and 1,167 new email subscribers without any "structured" social media strategy or focus on gaining new followers.But, I only discovered this after firing my professional social media marketing agency that I spent $11,000 on -- and only generated 236 Instagram subscribers.(I don't even want to do the math of the cost per new subscriber!) Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
In today's episode, I walk through a simple quick and dirty ad strategy that gets you high-converting ads without needing an agency, or fancy designer.After managing and overseeing millions of dollars in ad spend... This is still my go-to strategy for high-converting ads for the businesses that I own.Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Today's Episode is a vulnerable discussion around failure as an entrepreneur.I open up and share never heard before details about my 17+ year journey as an entrepreneur and business owner in hopes of provide you hope and a knowing that you're not alone if you have ever felt the same as I have.Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
If you're switching careers or just getting started in marketing or as a coach or creator I recorded this for you.Getting started is never easy but in today's episode I share an idea that may help reduce the overwhelm of getting started. I walk through some ideas to cover your expenses while building your side hustle, and getting paid to learn while you acquire your new evergreen skills.Enjoy!Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
I created a massive shift in my personal productivity when I did this one simple thing. After discovering that time blocking was not enough I began experimenting with how to become more productive and efficient with my time. Maybe it will work for you to.Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Special guest Alex McMahon, a copywriter who has generated over $1,000,000 in sales from his writing teaches his simple step-by-step framework for writing social media posts that get your ideal clients to take action and convert.More from special guest Alex McMahon:See his 'Conversational Copywriting Masterclass' Here: https://conversational-copy.thinkific.com/courses/the-conversational-copywriting-mastercclassWebsite: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Traditional "Time Blocking" rarely works... Tune in to find out how to design your day to improve your performance, reduce burnout, drop into a flow state and discover the limitations of traditional time blocking and productivity strategies.More from special guest Brian Taylor:Follow on Twitter: https://twitter.com/hpmentalcoachFollow on Instagram: https://www.instagram.com/hpmentalcoach/Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
If we become too focused on acquiring new customers we leave ourselves open to multiple blind spots that can impact the growth of our business. In today's episode, I outline these blind spots and show you how to avoid them.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Today we discuss the pitfalls of copying what everyone else is doing to achieve (what we see as) success... And, what to do instead.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Tune in to Episode 008 to learn the 5 Keys to building and growing a successful online coaching business.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
You can't measure everything, especially to the degree we as marketers wish we could. And, if you try? You will drive yourself crazy. It can cause unneeded stress and result in poor decision-making. Let me show you how to Zoom out and view the bigger picture.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
You just launched a new product or service... Maybe it's a workshop, or a new course... Tune in to find a quick and easy way to mediate attention and get in front of people without using paid ads.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
The Apple IOS privacy updates have disrupted the digital marketing industry. But, I actually think these changes are going to be a very positive shift for the industry. Tune in to find out why.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Curious what platform is best for running paid traffic? Facebook? Instagram? YouTube? Google? It can be a difficult choice where to put your hard-earned dollars.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
3 Mission-critical growth strategies when it comes to building, growing, and scaling your personal brand or your coaching business.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Selling a high ticket coaching program with paid traffic? Tune in to hear about the common mistakes we make as Marketers when optimizing high ticket coaching funnels.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
Marketing social proof is extremely misleading... I got 577x return, however, let's dig into how this is misleading and how to watch for marketers and advertisers using social proof to mislead you as a consumer.Let's Connect!Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.
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