Podcasts about bridge ratings

https://www.bridgeratings.com/dave-van-dyke-bio-president-bridge-ratings (Dave Van Dyke) was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company https://www.bridgeratings.com/ (Bridge Ratings) is focused on every facet of radio and Internet audience engagement.  Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts https://www.bridgeratings.com/article-directory-1 (various studies which are available to the public) which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms.

A study by Bridge Ratings predicted that as marketers gain more & more confidence in podcasts, the market spend for the platform will grow at a consistent 25% a year through to 2020. 

Your audience moving away from you.   The attacks are not just online anymore.  Media reseach sherpa Dave Van Dyke offers a look at where the ‘audience gap’ between radio is and where it needs to go to remain competitive, if not dominent. Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks, he started Bridge Ratings Now he’s focused on every facet of radio, audio and Internet audience engagement and is widely recognized for his ability to forecast and gauge media Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time. See the “Bridge Ratings New Media Gauntlet” found in the show notes. This episode will help you bridge the growing audience gap, for survival of your station brand ─ and your career! Show notes: www.brandwidthondemand.com  

“Time spent listening to podcasts has been decreasing as the number of podcasts listened to in a typical month increases. This is a key finding according to the ad agency buyers interviewed by Bridge Ratings.” ave Van Dyke, President Bridge Ratings More and more people are starting and listening to podcasts. But what are the listening habits of people who listen to podcasts? Dave Van Dyke is President and CEO of Bridge Ratings LLC. Bridge Ratings LLC was founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world. Recently, Bridge Ratings continued its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three month study conducted between January 23, 2017 and April 10, 2017. Recently, Mr. Van Dyke was live on our show to talking about Podcasting Best Practices – The Study. During our conversation, Mr. Van Dyke talked about – shares some of his background and history behind Bridge Ratings – how has digital changed the world of media – the reason why podcasting has grown over the last two years – Dave exapnds on some of the findings of the report – importance of marketing podcasts via social media – why advertising agencies are paying attention to podcasts – what does he feel is the future of podcasting You can find out more information about Bridge Ratings LLC via: Website Twitter Visit our website at http://www.thedrvibeshow.com/ Please feel free to email us at dr.vibe@thedrvibeshow.com Please feel free to “Like” the “The Dr. Vibe Show” Facebook fan page at “The Dr. Vibe Show” Facebook Fan Page God bless, peace, be well and keep the faith, Dr. Vibe

It's been a while since we've done a "back to basics" episode, and with a recent upward trend of seeing disappointment with relatively new podcasters, today we're discussing the CRUEL REALITY of starting a podcast. We're not doing this to discourage you from podcasting, but instead, we're hoping that this will help you set your expectations at a realistic level and thus be more likely to continue. In this week's Better Podcasting Download, we're going to tear down some bridges as we discuss the Bridge Ratings report on podcasting. Finally, we'll take your feedback about your podcast including what you think makes it successful. Do you have something to say about the art of hobby podcasting? Do you want to chime in on an episode of Better Podcasting? You can always ping us on Better Podcasting on the internet at the following places: @BetterPod http://facebook.com/betterpodcasting http://betterpodcasting.com Not familiar with Better Podcasting? We talk about podcast tips, tools and best practices to help you succeed with your podcast! Just like you we podcast purely out of the love and the fun of it. Podcasting is our hobby and we love that it is yours too! We always encourage your questions and feedback and you can find all of our contact information at betterpodcasting.com. Stephen Jondrew and Stargate Pioneer thank you for listening, downloading and subscribing to Better Podcasting. We hope you come back for more Better Podcasting! Happy Podcasting! This podcast was recorded on Sunday, May 7, 2017 – Streamed Live to www.Geeks.Live. Audio/Video Production by Stephen Jondrew of GonnaGeek.com

Ask the Podcast coach features Podcast Consultant Dave Jackson from the School of Podcasting and "The Coaches Coach" Jim Collison from the Average Guy Network. This week we talk about: 2:10 Patreon as a sponsorship tool 7:16 Affiliate links as ads (see shareasale.com ) 9:40 Patreon Shootout between Dave and Jim 19:40 What to do with a long interview from Kim at toastmasters101.net 29:12 Best Podcasting Practices from the Bridge Ratings 38:55 How your audience listens might matter - we need to train our audience 41:56 Jeff talks about his new show Podcast Brief   44:19 Podcasters Aren't willing to look at their podcast objectively. Is your baby ugly? 53:00 Lessons From George Carlin Mentioned in This Episode Podcast Rodeo Show Podcast Bulletin Items in the "Bonus Content" What is the best way to give someone feedback? Ready to Start Podcasting? Join the School of Podcasting today

Because of My Podcast: Katie Krimitsos Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast. Bridge Ratings Podcast Report is a Bit Hit or Miss Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017. A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%)  and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%. Here are some items I wanted to address Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017.  "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions. When they mentioned how people find podcasts, their answer was What are the most popular methods of discovering podcasts of interest? 1. Social Media 2. Search 3. Word of Mouth 4. Other Podcasts 5. Streaming Channels 6. Radio Hosts In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”"  In their Best Practices Section, they listed the following 1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list. To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions. 2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.   This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes. Listening to a podcast “in its entirety” often means listening to it in multiple sessions. No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their second job, you mean they don't have multiple unlimited hours to sit and listen to a show uninterrupted? I've quoted her before Valerie Geller in her book Beyond Powerful Radio has said, "There is no such thing as too long, only too boring." I recently listened to episode 301 from Daniel J Lewis. It was 3.5 hours long. In spans of 10-20 minutes, I listened to that show over two days. Why? Because I find it interesting. 3. Edit. Edit. Edit. It is easy to start a podcast recording only to find the host and/or guests have rambled for 45 minutes or an hour. Before posting podcasts on-line, producers would be best served to listen to the entire recording with a critical ear and edit out content that doesn't serve the "vision" of informative, engaging and entertaining content that listeners can't get from other media. Again, I totally agree here. Mount Rushmore was just a mountain, and then Doane Robinson decided to have some editing done to it. 4. Establish a publishing schedule. Bridge Ratings' analysis found that weekly podcasts are most popular followed by twice per week and daily. Tuesday was the best day to post podcasts followed by Friday. based on our panel's responses. I don't think it matters what day as long as your consistent. A podcast about entertaining might make more sense to put out on Thursday or Friday as people prepare for the weekend. When it comes to picking a schedule, keep the following in mind: Podcasts app for iOS pauses downloads of episodes from podcasts which the user hasn't listened to. Episode auto-downloading stops 15 days after a user last views that podcast or plays an episode on any device the user is signed into and after 5 new episodes are unplayed on a single device. After 45 days of a user not viewing or playing episodes from a podcast on any device and after 5 new episodes are unplayed on any device, Podcasts app for iOS and tvOS stops updating the podcast metadata altogether. iTunes desktop also has protections against unwanted downloads. After 15 days and 5 unplayed new episodes, new podcast episodes stop auto-downloading. After 45 days, the podcast metadata stops updating. (source) so before you go launching a daily show.... 5. Tagging metadata. Search is the second most-popular way consumers find podcasts of interest. Producers should be cognizant of search engine requirements including software that consumers use and directories. Metadata is that additional information embedded in an object which provides information to software platforms about that object. Search Engine Optimization (SEO) is a function of these tags and allows a podcast to be found. The more refined and focused the tagging data, the higher the chance of the podcast appearing on the first page of search results. While it makes sense to have keywords in your websites, the best advice I can give is to use the title of your podcast and the title of your episodes to the maximum. Use words that peak people's curiosity or inspires them to click. If you're going to put any kind of episode numbers in your titles, put them at the end (as the information at the beginning of a title cut off in some apps. Here again, don't go crazy and remember that people create word of mouth, and when you ignore the people, you lose a key source when you right strictly for robots. 6. For broadcasters seeking to increase listenership to podcasts hosted by their talent, a significant increase in promotion - both on air and through social media - would be the primary strategy. Yes, you need to tell people about our podcast. My formulas for podcast downloads is TOTAL VALUE IN EPISODE multiple by INTELLIGENT PROMOTION equals TOTAL NUMBER OF PODCAST DOWNLOADS. Even in their own study, they state, "Awareness through word-of-mouth from friends and family, increasing publicity of podcasting in general and high-interest topics are motivating more people to try podcasting." The article quotes an article from Mumbrella, saying,"The understanding of podcasting in media agencies trails that of streaming, the research revealed. On a scale of 1-to-10, media agencies ranked their understanding of podcast advertising at 5.1 on average and 7.2 for streaming digital audio, with just 6% classifying themselves as having little understanding." It's this kind of information that leads people to say "We need to get podcasters abandon downloads and start streaming." This would be liked saying, "We need to get people to quit emailing people and go back to letter writing because people are confused by email." We need to educate people on podcasting.  Grab your neighbors phone as ask them what their hobbies are. Go the Apple Podcasts app (on an iPhone) and type that in and click search. Then click play. It doesn't take long. With the exception of Spreaker (which streams via Shoutcast on their live technology), a podcast that is played on a website or app or tablet that has not been previously downloaded is a progressive download. It looks and smells like a stream, but it's a file that is being downloaded in chunks and is going to show up as one download in your stats. In their final thoughts, they state: Podcasting continues to have great potential to drive a broader trend toward on-demand audio that is reshaping the $75B+ global audio market Podcasting still has an issue with discovery and needs to become more social in order to drive audience growth in addition to simplified search mechanisms. I don't think the problem is finding a podcast on a topic, the problem is finding a GOOD podcast on your favorite subject. 75% of podcasters are concerned with generating new listeners and app presence, monetization (70% dissatisfied) and social media presence (58% dissatisfied. Wait, are you saying podcasters want more listeners? This is truly the most insightful report I HAVE EVER READ. Really? Social media, search and word of mouth are the most popular channels for audience growth. So make a podcast that inspires other people to talk about it. Barriers to faster growth: 1) "Finding Podcasts I'm interested in", 2) "Programs are too long or have uninteresting hosts". Again, finding GOOD podcasts is a struggle, and the length of the podcast is not a problem. This is put forth by people who want to stick to a "Closer to radio" model and convince everyone to stream their show. Who are Bridge Ratings? They are located in Irvine, CA. They were founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world. Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies. The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior. Who is David Van Dyke? Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement.  In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse.  Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors. Nobody Can Do A Show Like You My Buddy Steve Stewart sent in a very cool piece of audio feedback that got me thinking. He shares why he listens to this show, and he explains how everyone who does a show stamps their own style on it. Your show will be your show.  I point out how we ALL face imposter syndrome. We feel we're "not worthy" or we are worried about being "big headed."  Podcasting puts you into a place of leadership simply by creating a podcast. A leader should appear confident and accept their role. For me, I would downplay my role, and my jokes about "little old me" and didn't realize that this type of humor could be damaging my brand. People don't want to follow "little old whoever.." Steve shares that he is now making a full time living doing podcast editing. Mentioned In This Episode 564 Randy Cantrell and the Grow Great Show Bridge Ratings Report Podcast Review Show (Get Your Podcast Reviewed) Podcast Rodeo Show  Libsyn.com (use the coupon code sopfree to get a free month) Ready to Start a Podcast? Go to www.schoolofpodcasting.com/start    

Spreaker Live Show #107 for April 12th, 2017Our Topics This Week: - Reasons To Start A Podcast- NAB Show in Las Vegas April 23-27- Tip of the Week: Have Advertisers Found a Secret Weapon, called Podcasts? Show Duration: 47 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-NAB Show (National Association of Broadcasters) in Las Vegas - April 23-27th-3 Panel sessions at the event about Podcasting-The main session is with Rob Walch, Libsyn, Todd Cochrane, Blubrry, Rob McCracken, EW Scripps-Lead off for the broadcaster radio track- http://nab17.mapyourshow.com/7_0/sessions/speaker-details.cfm?speakerid=11328Reasons To Start A Podcast:-Audio content is convenient for the listener:Audio can be consumed anywhere and anytime. Listen to podcasts while cleaning their house, driving in their car, jogging, or exercising at the gym. Audio content is portable and convenient.-Great Medium To Build an Audience:As podcast grows in popularity, the size of your audience increases. Not everyone who listens to your show will come back for more, but the ones who like your style and your content will become loyal listeners. They will recommend your show to others. Easy to reach millions on iTunes or Stitcher and find your show by searching for specific topics on those platforms. -Cost to get started is Low:If you wanted to start podcast 10 years ago, you would have likely had to spend several thousand dollars on equipment just to get started. Fortunately, this is no longer the case. -To increase the size and value of your personal network:Every person who becomes a listener and who you invite to be a guest on your show can potentially become a valuable contact for life. Some of them have become very close friends, and in many cases we have worked together on certain projects or simply shared ideas to help each other succeed.-You can make money from your show:A podcast doesn’t have to be a hobby, but it can be. There are a few ways you can monetize your podcast. If your download numbers are high enough, you can charge sponsors to be mentioned on your show. You can also use your show to promote your own products or services (books, courses, or consulting, for example). Another option is to include a recommended resources section on your show’s main website, and include affiliate links in each of the recommendations. This way, when someone clicks on a recommended resources and decides to buy, your earn a commission from the sale.-To position yourself as an authority in your industrySharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your industry/niche. It helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you (invited to speak at events or conferences in your industry). You may also consider coaching or consulting services on your area of expertise.-To promote your own products or services:A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services, or even consulting services. You can mention these things in your episodes, or simply tell your listeners to visit your website to learn more about what you offer.-Hearing your voice makes it more personal:When someone hears your voice, it is incredibly personal. When someone listens to your voice while exercising at the gym, or driving their car for example, it is the closest thing to having you right there next to them and having a conversation. As your audience listens to more of your episodes, they begin to develop a connection to you. People will begin to like you.-It doesn’t take too much time to maintain:Most shows publish an episode once per week, sometimes less, and that seems to be the current norm. The good news is that once a podcast has been launched, maintaining it isn’t as time consuming as most people think it is.-Few steps: The first being planning the episode, followed by recording it, then editing it, then creating a page for the episode on your website, then publishing it, and finally, promoting it. A typical episode on my show is 45 minutes long.-Hosting a podcast is fun!The last reason you should start your own podcast is because hosting a podcast is a lot of fun! -Tip of the Week: Have Advertisers Found a Secret Weapon, called Podcasts?See http://Blog.Spreaker.com for article by Charlotte Micklewright. Here are the highlights from the article.-Audiences and advertising are finding common ground: a passion for audio.-Last year a study by Bridge Ratings predicted marketers will gain more and more confidence in podcasts.-The market spend for the platform will grow at a consistent 25% a year through to 2020. Advertising Age predicts that advertisers will push for their content marketing strategies to produce audience-oriented content that aligns with their brand’s purpose and values.The Age of Branded Podcasts: A big trend that is gaining momentum in 2017 is branded podcast.Many businesses have started to create their own podcast as an alternative to paying for ads in external podcasts. What makes branded audio content great is they allow brands to create an entire experience.One of the first of these types of podcasts to reach #1 on iTunes was The Message, a collaboration between General Electric and Slate Magazine. Each episode brings a new installment of fictional Sci-Fi tale that revolves around sound technology.The aim is to associate the brand with a powerful message. That’s how Starbucks CEO Howard Schultz and Starbucks executive producer Rajiv Chandrasekaran launched Upstanders, a podcast that celebrates true American spirit through stories of compassion, optimism inspiring individuals.The key is also understanding your audience and expanding the brand’s ethos into everyday life.What, even banks are in on this?! Umpqua describes itself as “the West Coast’s largest, and most unconventional, community bank.” So it’s unsurprising that its podcast Open Account addresses in very frank terms one of American culture’s greatest taboos – money.It Pays to Speak UpMany other businesses are finding that it pays to invest in audio advertising on podcasts networks.A recent report from Triton Digital revealed that 65% of podcast listeners would be more willing to buy products from companies that they’ve heard advertised on their favorite podcast.The same study, that includes data of nearly 1,000 podcast fans, found that a whopping 45% of listeners claimed they visited a sponsor’s website after hearing a sponsorship message or advertisement during a favorite podcast.What’s the Secret to This Success?Marketing strategists and data analysts alike have no doubts over the particular pulling power of podcasts.Podcast audiences are devoted fans whose enthusiasm carries over to the companies that sponsor their favorite shows. That ‘halo-effect’ is impressive. It is no surprise that more and more brands are including podcast strategies as part of their marketing mix.And the beauty of it is that it taps into a hard-to-reach audience – unlike other advertising avenues.70% of podcast fans usually avoid visual advertising by using ad blockers online and ad-free services like Spotify subscriptions. But accepting audio content comes more naturally. “It’s a market that other kinds of digital media just aren’t penetrating.”Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show #107 for April 12th, 2017Our Topics This Week: - Reasons To Start A Podcast- NAB Show in Las Vegas April 23-27- Tip of the Week: Have Advertisers Found a Secret Weapon, called Podcasts? Show Duration: 47 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-NAB Show (National Association of Broadcasters) in Las Vegas - April 23-27th-3 Panel sessions at the event about Podcasting-The main session is with Rob Walch, Libsyn, Todd Cochrane, Blubrry, Rob McCracken, EW Scripps-Lead off for the broadcaster radio track- http://nab17.mapyourshow.com/7_0/sessions/speaker-details.cfm?speakerid=11328Reasons To Start A Podcast:-Audio content is convenient for the listener:Audio can be consumed anywhere and anytime. Listen to podcasts while cleaning their house, driving in their car, jogging, or exercising at the gym. Audio content is portable and convenient.-Great Medium To Build an Audience:As podcast grows in popularity, the size of your audience increases. Not everyone who listens to your show will come back for more, but the ones who like your style and your content will become loyal listeners. They will recommend your show to others. Easy to reach millions on iTunes or Stitcher and find your show by searching for specific topics on those platforms. -Cost to get started is Low:If you wanted to start podcast 10 years ago, you would have likely had to spend several thousand dollars on equipment just to get started. Fortunately, this is no longer the case. -To increase the size and value of your personal network:Every person who becomes a listener and who you invite to be a guest on your show can potentially become a valuable contact for life. Some of them have become very close friends, and in many cases we have worked together on certain projects or simply shared ideas to help each other succeed.-You can make money from your show:A podcast doesn’t have to be a hobby, but it can be. There are a few ways you can monetize your podcast. If your download numbers are high enough, you can charge sponsors to be mentioned on your show. You can also use your show to promote your own products or services (books, courses, or consulting, for example). Another option is to include a recommended resources section on your show’s main website, and include affiliate links in each of the recommendations. This way, when someone clicks on a recommended resources and decides to buy, your earn a commission from the sale.-To position yourself as an authority in your industrySharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your industry/niche. It helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you (invited to speak at events or conferences in your industry). You may also consider coaching or consulting services on your area of expertise.-To promote your own products or services:A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services, or even consulting services. You can mention these things in your episodes, or simply tell your listeners to visit your website to learn more about what you offer.-Hearing your voice makes it more personal:When someone hears your voice, it is incredibly personal. When someone listens to your voice while exercising at the gym, or driving their car for example, it is the closest thing to having you right there next to them and having a conversation. As your audience listens to more of your episodes, they begin to develop a connection to you. People will begin to like you.-It doesn’t take too much time to maintain:Most shows publish an episode once per week, sometimes less, and that seems to be the current norm. The good news is that once a podcast has been launched, maintaining it isn’t as time consuming as most people think it is.-Few steps: The first being planning the episode, followed by recording it, then editing it, then creating a page for the episode on your website, then publishing it, and finally, promoting it. A typical episode on my show is 45 minutes long.-Hosting a podcast is fun!The last reason you should start your own podcast is because hosting a podcast is a lot of fun! -Tip of the Week: Have Advertisers Found a Secret Weapon, called Podcasts?See http://Blog.Spreaker.com for article by Charlotte Micklewright. Here are the highlights from the article.-Audiences and advertising are finding common ground: a passion for audio.-Last year a study by Bridge Ratings predicted marketers will gain more and more confidence in podcasts.-The market spend for the platform will grow at a consistent 25% a year through to 2020. Advertising Age predicts that advertisers will push for their content marketing strategies to produce audience-oriented content that aligns with their brand’s purpose and values.The Age of Branded Podcasts: A big trend that is gaining momentum in 2017 is branded podcast.Many businesses have started to create their own podcast as an alternative to paying for ads in external podcasts. What makes branded audio content great is they allow brands to create an entire experience.One of the first of these types of podcasts to reach #1 on iTunes was The Message, a collaboration between General Electric and Slate Magazine. Each episode brings a new installment of fictional Sci-Fi tale that revolves around sound technology.The aim is to associate the brand with a powerful message. That’s how Starbucks CEO Howard Schultz and Starbucks executive producer Rajiv Chandrasekaran launched Upstanders, a podcast that celebrates true American spirit through stories of compassion, optimism inspiring individuals.The key is also understanding your audience and expanding the brand’s ethos into everyday life.What, even banks are in on this?! Umpqua describes itself as “the West Coast’s largest, and most unconventional, community bank.” So it’s unsurprising that its podcast Open Account addresses in very frank terms one of American culture’s greatest taboos – money.It Pays to Speak UpMany other businesses are finding that it pays to invest in audio advertising on podcasts networks.A recent report from Triton Digital revealed that 65% of podcast listeners would be more willing to buy products from companies that they’ve heard advertised on their favorite podcast.The same study, that includes data of nearly 1,000 podcast fans, found that a whopping 45% of listeners claimed they visited a sponsor’s website after hearing a sponsorship message or advertisement during a favorite podcast.What’s the Secret to This Success?Marketing strategists and data analysts alike have no doubts over the particular pulling power of podcasts.Podcast audiences are devoted fans whose enthusiasm carries over to the companies that sponsor their favorite shows. That ‘halo-effect’ is impressive. It is no surprise that more and more brands are including podcast strategies as part of their marketing mix.And the beauty of it is that it taps into a hard-to-reach audience – unlike other advertising avenues.70% of podcast fans usually avoid visual advertising by using ad blockers online and ad-free services like Spotify subscriptions. But accepting audio content comes more naturally. “It’s a market that other kinds of digital media just aren’t penetrating.”Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

My name is Glenn Rubenstein. I'm the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I'm also the founder of the ADOPTER Media podcast advertising agency. I've worked in podcast advertising for over 5 years now. I'm excited at how much the industry has grown--and continues to grow. In fact, Bridge Ratings estimates that over $243 million will be spent on podcast advertising for 2017, on its way to over $500 million for the year 2020. Since I published my book, many people have asked "where's the podcast?" This is Episode 0! In future episodes, we're going to talk with podcast advertisers and podcasters alike about this side of the business. We'll also answer your questions and give you actionable advice about best practices for podcast ads, podcast advertising rates, and more. Please give this teaser episode a listen and email us YOUR questions. (I give out my direct email address at the end of the episode.) Also, be sure to subscribe on Apple Podcasts, Stitcher, or your favorite podcatcher--and look for our first episode to launch soon. Thanks for listening!

Life after Facebook? A Bridge Ratings study finds more and more of the social network's 1.8 billion users are dissatisfied with the service.

The 2016 Podcasting Audit was just released by Bridge Ratings and podcasting is continuing to grow...if not, explode. I go over the details of this 3100 person study, plus share two big parts that should encourage you as a host. Thx!

Spreaker Live Show #44 for Feb 3rd, 2016Our Topic this week is about some recent Podcast Research that has come out from BridgeRatings.com based out of Los Angeles. The research report is titled “Podcasting at a Crossroads” that has the controversial conclusion that “Podcasts have such tremendous potential yet its download model fails to provide the platform’s potential - audience growth, ad revenue and value.” Dave Van Dyke, President of BridgeRatings.com Show Duration: 36 minutes and 50 seconds Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Spreaker Blog at http://Blog.Spreaker.com with Articles and Spreaker News- Q & A’s with Cliff Ravenscraft, Will Fleming – Asia Pacific Conference – Feb 12-13 in New Zealand Show Guest: Dave Van Dyke, President of media research company BridgeRatings.com Dave Van Dyke, President of Bridge Ratings.com and long-time radio industry station manager and consultant to the industry. Bridge Ratings provides guidance research services to media companies and investment firms seeking immediate and timely behavioral data related to media use. Along with users of the traditional radio medium, Bridge Ratings provides current analysis of consumer behavior related to satellite radio, Internet radio, MP3 players, Podcasting, social media and mobile phone entertainment use.Show Guest Topics:- Dave talks about his background in radio, podcast research and how you did this study?- Recent research report is titled “Podcasting at a Crossroads” that has the controversial conclusion!- Only about 10% of persons over the age of 12 have listened to a podcast in the last week. - This number grows when considering younger consumers between the ages of 18 and 34. - Why hasn't consumption of podcasting audio grow faster?- Is Ease of Use the key issue? - Are Podcasts Too Long? - Why is Streaming the solution? - Download is where usage is mostly today because of iTunes!- Why aren't podcasts streamed like music?- Your research showed that we should change the “Podcasting” name to? 64% did not know that it means?- “Audio on demand” scored much better term for people understand?- How would podcast consumption grow by streaming them? Your research shows a 40% growth potential 2016- Fine line of a difference between streaming and downloading in some usage situations in some platforms- How should podcasting move forward to unlock the potential - “Podcasting” is over 10 years established?Show Guest Links:http://www.bridgeratings.com/blog/2016/1/29/podcasting-at-a-crossroadshttp://www.bridgeratings.com/podcasting-at-a-crossroads https://www.facebook.com/Bridge-Ratings-Media-Analysis-126041764086177/ https://twitter.com/bridgeratings https://www.linkedin.com/in/davevandykeSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenlee Tech Support: support at spreaker.comRob Greenlee: Rob at Spreaker.com

Spreaker Live Show #44 for Feb 3rd, 2016Our Topic this week is about some recent Podcast Research that has come out from BridgeRatings.com based out of Los Angeles. The research report is titled “Podcasting at a Crossroads” that has the controversial conclusion that “Podcasts have such tremendous potential yet its download model fails to provide the platform’s potential - audience growth, ad revenue and value.” Dave Van Dyke, President of BridgeRatings.com Show Duration: 36 minutes and 50 seconds Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Spreaker Blog at http://Blog.Spreaker.com with Articles and Spreaker News- Q & A’s with Cliff Ravenscraft, Will Fleming – Asia Pacific Conference – Feb 12-13 in New Zealand Show Guest: Dave Van Dyke, President of media research company BridgeRatings.com Dave Van Dyke, President of Bridge Ratings.com and long-time radio industry station manager and consultant to the industry. Bridge Ratings provides guidance research services to media companies and investment firms seeking immediate and timely behavioral data related to media use. Along with users of the traditional radio medium, Bridge Ratings provides current analysis of consumer behavior related to satellite radio, Internet radio, MP3 players, Podcasting, social media and mobile phone entertainment use.Show Guest Topics:- Dave talks about his background in radio, podcast research and how you did this study?- Recent research report is titled “Podcasting at a Crossroads” that has the controversial conclusion!- Only about 10% of persons over the age of 12 have listened to a podcast in the last week. - This number grows when considering younger consumers between the ages of 18 and 34. - Why hasn't consumption of podcasting audio grow faster?- Is Ease of Use the key issue? - Are Podcasts Too Long? - Why is Streaming the solution? - Download is where usage is mostly today because of iTunes!- Why aren't podcasts streamed like music?- Your research showed that we should change the “Podcasting” name to? 64% did not know that it means?- “Audio on demand” scored much better term for people understand?- How would podcast consumption grow by streaming them? Your research shows a 40% growth potential 2016- Fine line of a difference between streaming and downloading in some usage situations in some platforms- How should podcasting move forward to unlock the potential - “Podcasting” is over 10 years established?Show Guest Links:http://www.bridgeratings.com/blog/2016/1/29/podcasting-at-a-crossroadshttp://www.bridgeratings.com/podcasting-at-a-crossroads https://www.facebook.com/Bridge-Ratings-Media-Analysis-126041764086177/ https://twitter.com/bridgeratings https://www.linkedin.com/in/davevandykeSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenlee Tech Support: support at spreaker.comRob Greenlee: Rob at Spreaker.com

Travel agencies were eliminated as a business category when the Digital Age arrived. Likewise, encyclopedias found they were no longer needed. Soon we were opening the newspaper each morning to read headlines we already knew about. Newspaper doubled over in pain and fell to its knees. The Yellow Pages got dusty and catalogues quit arriving in the mail. “Why print on paper when we can put our stuff on a computer screen that's already in the customer's home?” A single, online catalogue company – Amazon.com – now facilitates 25 percent of all the online purchases in the United States.* And isn't a blog just an electronic diary, a journal open to public view? Electronic media has been damaged far less than print media by the arrival of the Digital Age. In short, TV and radio are doing just fine. Right now you're thinking, “But what about iPods and Pandora and smart phones and online listening and satellite radio? Does anyone listen to regular radio anymore?” Research Director tells us the average American spends only 15.4 hours a week listening to the radio these days, a decline of 11 percent since 1970. Media Audit says the decline is 13 percent, down to just 17 hours per week. And a 2010 Bridge Ratings study puts the decline at 18 percent, bringing the average down to about 18 hours per week in radio listening. Obviously, these research firms don't agree on the details, but they do agree on this: Radio alarm clocks wake America in the morning and radio remains our companion in the car. People who work alone at night – about 14 percent of our nation – think of the radio as a friend. Roughly 3 years after online radio becomes standard equipment in the dash of new cars, geographically targeted online radio advertising will become a powerful tool. Trust me. I'm keeping a very close eye on this. But what about right now, today? My clients across America currently air 52-week radio schedules on more than 700 radio stations, so it can reasonably be said that I've spent a few hundred million dollars buying airtime over the past 25 years. Radio is considered “mass media” for a reason: It reaches the unwashed, unfiltered masses. Rich and poor alike. Homeowners, apartment dwellers, and children still bumming a room from their parents. Generally speaking, radio is not good at targeting specific types of persons, but it's great for building a reputation. If you want the public to think of you when they need what you sell, a nonstop radio schedule will work wonders. But don't fall into the trap of overpaying to be on the “right” station. Radio goes fishing with a net, pulling up thousands of fish with each pass through the waters. If you want to sit on the riverbank with a pole and a hook and target a specific type of customer, use magazines or a list or invest in Google Adwords. But know this: the success of your ad campaign won't be determined by your choice of media. The success of your ad campaign will be determined by your choice of message. Weak ads fail, regardless of which media delivers them. Strong ads succeed, regardless of which media delivers them. How strong are your ads? https://wizardacademy.org/scripts/prodList.asp?idCategory=254 (Want to make them stronger?) Roy H. Williams