Podcast appearances and mentions of valerie geller

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Play Episode Listen Later Sep 11, 2024 13:59

Over a year after Matt recorded a Summer of Discontent - he looks back on a second summer of discontent which feature more radio stations closures on AM, small FM size stations and one FM station in Canada's #4 market. Also layoffs in Kingston and London, and across iHeart in the USA. Matt also wonders why no one in radio seems to talk much about the audience... Matt reaffirms that the Sound Off Podcast is about audience building and teases a few episodes in the works with Steve Pratt, Valerie Geller, and others. Sign up for Matt's Newsletter called Sounding Off Books mentioned: Tom Webster's Book - The Audience is Listening. Steve Pratt's Earn It. Valerie Geller's new book is coming soon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Valerie Geller | 07-14-24

The Joan Hamburg Show

Play Episode Listen Later Jul 14, 2024 30:56

Joan Hamburg interviews Valerie Geller, a renowned podcast and broadcast trainer. Valerie shares insights into the skills and dedication required to succeed in radio and podcasting. She emphasizes the importance of storytelling, listening, and connecting with audiences. Valerie also discusses major topics of interest in the media and offers advice for aspiring podcasters. Throughout their conversation, Valerie highlights the challenges and rewards of the industry and promotes her latest book, 'BEYOND POWERFUL RADIO - A Communicator's Guide to the Internet Age News, Talk, Information & Personality - Broadcasting, Podcasting, Internet and Radio' Learn more about your ad choices. Visit megaphone.fm/adchoices

internet guide talk podcasting valerie geller joan hamburg

Erin Davis: Very Very Grateful

Play Episode Listen Later Jan 9, 2024 72:24

Today, we cross a name off every radio aficionado's interview bucket list: Erin Davis. Erin hosted radio in Toronto for more than 30 years, from the 80's all the way to 2016. Most of that time was spent at the venerable CHFI. There's a lot to talk about when it comes to Erin's career, and she's happy to share. Stories of personal and career growth, and how she developed her hosting skills. The mistakes she made along the way. The co-hosts she had the best and worst chemistry with, what she found so special about radio, the decline she's seen since the turn of the century, and of course, the devastating change that prompted her to leave radio behind.Since 2016, Erin has expanded her resume in a number of ways. Most notable, though, are her book Mourning Has Broken, and her two podcasts- Drift with Erin Davis and the G and F Podcast. G and F is co-hosted by Erin and her longtime friend and fellow voice talent, Lisa Brandt. Drift, on the other hand, is a show meant to help you drift off peacefully to sleep.To get in touch with Erin, learn more about her, or read her weekly blog posts, check out her website here.We also spoke extensively about Valerie Geller's book Beyond Powerful Radio which you can find here. in paper format and on Audible. Thanks to the following organizations for supporting the show:Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Marketing Magic: Boosting Your Podcast's Reach with Proverbs and Catch Phrases

Living The Next Chapter: Authors Share Their Journey

Play Episode Listen Later Oct 16, 2023 30:04

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show. There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don't care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.

BONUS - Audible Book Suggestion - Beyond Powerful Radio by Valerie Geller

Play Episode Listen Later Oct 1, 2023 11:06

BONUS - Audible Book Suggestion - Beyond Powerful Radio by Valerie GellerBeyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.https://www.amazon.ca/dp/B072878GF9?ref=tmm_aud_promo__https://livingthenextchapter.com/MindShift Power Podcast is for teens, about teens, and anyone who works with teens. Many of the guests will be teens from all over the US and Canada. We will discuss issues that involve teens. Solutions start with conversations. Real conversations can not happen unless we are honest.https://www.fatimabey.com/podcastSupport the showBuzzsprout is our podcast host for this show!Ready to find a better podcast host for your show? Get a $20 credit applied to your new Buzzsprout Account by using our link! Starting a new show or looking for a better host? Buzzsprout is amazing!https://www.buzzsprout.com/?referrer_id=1855306Please note! To qualify for this promotion. All accounts must remain on a pay plan and maintained in good standing (paid in full) for 2 consecutive billing cycles before credits are applied to either party.

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Storytelling Secrets that Yield Direct Revenue Gains

The NAB Podcast

Play Episode Listen Later May 31, 2023 20:23

Recorded live at NAB Show! Succinct storytelling in commercials and when pitching clients can lead to more impactful audience connections and increased revenues. Hear from renowned audio storytelling experts Valerie Geller and Jeffrey Hedquist as they discuss audio storytelling techniques that keep your listeners engaged longer, detail the cornerstones of crafting engaging commercial copy and overview interpersonal storytelling tactics that deepen client engagement and lead to tangible results.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3098669/advertisement

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Top of the Tower Podcast #055: NAB Show Preview with Valerie Geller

Top of the Tower: The Fybush Media Podcast

Play Episode Listen Later Apr 15, 2023 21:32

Top of the Tower returns with a conversation with Valerie Geller of Geller Media International, offering plenty of inspiration as the NAB Show gets underway in Las Vegas

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Questions - How Long and More – PTC 434

Podcast Talent Coach

Play Episode Listen Later Apr 1, 2023 29:50

Podcasters often ask me how long their podcast should be. It isn't as easy as most would like. We'll get into that along with other questions like the legality of using TV audio on your show, finding intro music, and how to record. If you have questions, you can always email me at Coach@PodcastTalentCoach.com. INFLUENCE TO INCOME Before we start, I'd like to remind you that early bird registration for Influence to Income is open. Right now more than ever, your voice matters. Because you and your message are unique. I am teaming with two other podcast experts to help you build your message, marketing and monetization for your podcast. Let's market your message and make money with your show. Are you ready to go from being the best-kept-secret in your niche to the epicenter of your industry? Now's the time to make podcasting profitable. Master our proven blueprint that will ensure you build a profitable podcast. Join us for this powerful, 3-day event to build your podcast profit roadmap. It's Influence to Income. This roadmap will save you time, build your wealth and give you the freedom you've been seeking. Visit PodcastProfitsWorkshop.com and register today. Remember, your podcast is the catalyst for your influence. And your influence is the key to your income. Influence to Income happens September 22-24, 2023. We will be live from Austin, Texas. But, you can join virtually from anywhere. Early bird pricing is available now if you register before the deadline. You will save a ton. This powerful, 3-day event will show you how to grow your audience, income and impact. If you've had little success finding ways to attract your idea clients and generate income with your podcast, this is the event you need. Get all the details at PodcastProfitsWorkshop.com and register today. We can't wait to see you there. Let's get into the questions. HOW LONG SHOULD IT BE? If my podcast episode usually take 50 minutes to a hour typically. I have episode with a special guest it went longer for a total of two hours because guests wanted to keep going . Do I just post the episode as normal or cut it into two parts for two episodes? -Robert There isn't a clear answer to these questions. Before you decide, consider a few things. First, there is no magic length to your episode. A study of the top 200 podcasts in Apple Podcasts show 50% are longer than an hour and 50% are shorter. Radio coach Valerie Geller says, "There is no such thing as too long, only too boring." Ensure your podcast is engaging regardless of length. Next, be consistent. People like what they know and know what they like. Humans are also creatures of habit. Deliver a consistent length to build habit. Finally, break the rules when necessary. If the interview is so engaging that listeners won't be able to turn it off, publishing the full episode won't be a concern. However if you are working to grow downloads, leaving an open loop will get listeners coming back for the next episode. This will help drive downloads. If you cut it into two parts, do 3 things. One … cut at a natural spot, so each episode can stand on its own. Two … clearly label part one and part two. And three … be aware that some people will not consume both. Include your call to action in each of the episodes. TV AUDIO Can I use audio from TV shows on podcasts without infringing copyright? We recap a reality TV show and we'd like to use a little bit of audio from the show here and there. -Carla The short answer is no. TV audio is copyrighted just like music, books and another other content. In radio, we would use audio drops from TV shows and movies. The copyright holders of that material soon had their attorneys contacting big radio companies to inform them of the copyright issues. We had to remove all of those pieces from our imaging and production. THE FAIR USE QUESTIONS When it comes to copyright questions, there is a term that people like to use when discussing this issue. It is Fair Use. According to the U.S. Copyright Office, Fair Use is a legal doctrine that promotes the freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. The Copyright Act identifies certain types of uses—such as criticism, comment, news reporting, teaching, scholarship, and research—as examples of activities that may qualify as fair use. It also identifies four factors in evaluating Fair Use. Purpose and character of the use, including whether the use is of a commercial nature or is for nonprofit educational purposes Nature of the copyrighted work Amount and substantiality of the portion used in relation to the copyrighted work as a whole Effect of the use upon the potential market for or value of the copyrighted work The thing to remember is that anyone can sue you for copyright infringement regardless of your claim. You'll need to spend the money to fight it in court. Just like most governmental laws and regulations, there are other questions and exceptions. In addition to the four factors mentions, the courts may also consider other factors in weighing a fair use question, depending upon the circumstances. Do you want to go through the headache of a court battle that isn't black and white to prove your Fair Use? Or, would you rather just play it safe and find another strategy? INTRO MUSIC We are looking to find intro music. Where should we look? How does it work? -Jackie As we just discussed, do not use any music that is copyrighted if you don't have permission. Many think they can simply get permission from the band to use a piece of music. That's not typically the case. If music is published on a legitimate record lable like Columbia or Warner Brothers, there are many people who have rights to the music. The biggest rights holder is the publishing company. They own the composition. Then you have the performer … all of them. The producer may have rights. Often, the record company has rights. Many times the band didn't write the music. You'll need permission from every involved in the writing. Getting permission to use music from a traditional publisher is difficult. Instead, look for royalty free music. Royalty free music refers to a type of music licensing that allows the purchaser to pay for the music license only once and use the music for specific reasons for a length of time. It is best to find royalty free music for your specific use for an unlimited length of time. I typically use Bandcamp by Jewel Beat. You can find a link to that at https://podcasttalentcoach.com/royaltyfree. I have no affiliate relationship with them. I just find them inexpensive. Many are around $2. There is also PremiumBeat.com and StockMusic.net. However, many of these sites charge $40 or $50 for a piece of music. It comes with different permissions and uses. If you have questions regarding how to create your custom theme and intro, my friend Rick Stewart has put together a great guide. You can get it for free at www.PodcastTalentCoach.com/theme. There are many other options. Just search Royalty Free Music. You'll find options. USING AUDACITY I'm in the process of getting my podcast started, but I'm nervous about recording because I am not tech savvy. What are the best apps/recording equipment for a beginner like me? I downloaded Audacity, but even that seems daunting. -Jasmine You're not alone. I get questions like this a lot. Audacity looks menacing. Once you start using it, the software is quite simple. As you edit audio, you'll use the same commands you use when editing a Word document. Copy, paste, delete and insert are all there. You can use separate tracks to layer your audio. The tracks can be dragged forward, backward and to other tracks. When the project is complete, you simply export it as an .mp3. This is just like saving your Word document as a text file or exporting it as a .pdf. To quickly learn Audacity, I suggest you hit record and start. Document what you are doing by saying it right into the mic. Say things like, "This is what I sound like when the mic is at 60 degrees to my right. This is what I sound like when I'm touching the mic." When you listen back to the audio, you can tell exactly how your actions affect the audio. If you want to see a video I did on using Audacity, you can watch it by visiting www.PodcastTalentCoach.com/Audacity. Do you have questions? You can email me at coach@podcasttalentcoach.com. I'll do my best to answer your questions here on the show. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

The big AM switchoff gathers pace

James Cridland - radio futurologist

Play Episode Listen Later Jan 16, 2023 9:01

The UK continues its effective switch-off of the AM waveband. The station I knew as “Virgin 1215”, more latterly “Absolute Radio”, comes off AM this month in the UK. After working for Virgin for a number of years, it's sad to see the AM signal go.In the same press release - the first station I worked behind a mixing desk for - the station I knew as Classic Gold West Yorkshire on 1278 and 1530, will also be turned off.The first commercial radio station I ever listened-to at home, which I knew as Signal Radio 257, is also being turned off.And the first commercial radio station I listened to while being stuck at school, Radio Tees (also 257), will also see the big switch-off by the end of this month.It's almost as if Bauer are doing this personally!No wonder, really: according to a government official, AM radio in the UK has about 2% of UK radio's listening hours, yet costs 35% in electricity costs. It's eye-wateringly expensive to be on AM if you look at the power costs.Adam Bowie knows more than most, and has blogged about the intricate details of one of the UK's special INR analogue licences coming off the AM band. He suggests it's “a healthy six figure sum” to broadcast a national radio station on AM.Steven Goldstein, blogging from CES, notes that Tesla, Porsche, Audi, Volvo, and Ford have all removed AM from their electric vehicles. Some suggest that it's an interference issue; that's probably part of the reason, though my hybrid Toyota Prius manages AM just fine - I also suspect it's the cost of antennas and shielding.Remaining on the AM dial in the UK - and using the same, shared, transmitter network - are talkSPORT and BBC Radio Five Live. It's likely that this will, long term, mean that their costs increase.AM radio is clearly on its last legs - regardless of what the DRM Consortium will tell you - and what happens in the US and Europe will have its effects elsewhere in the world.Here in Australia, the ABC's flagship speech services (ABC Local Radio, News Radio, and Radio National) are all on AM in the capital cities. Their presence on DAB - surely one of the escape rafts for these services - is never once mentioned. Each of those services is in decline. I worry.Interesting to spot new, frequency-free logos for Nine's radio services, like 4BC in Brisbane, and 2GB Sydney. I hope that they will be accompanied by the AM frequency in marketing (since that's still important to market), but as a long-term change, it's one that makes sense.A good piece from Valerie Geller in 2006 - which radio programmers would have been wise to have listened to: arguing for doubling-down on radio's unique selling proposition, rather than cutting it out and relying on syndicated stuff.Devices used when listening to audio in the home....

Spring Update May 2022

Pharmacist's Voice

Play Episode Listen Later May 31, 2022 41:29

Welcome to my Spring 2022 update! I do a general update each season. The last three were episode 136, 122, and 108. In this episode, I talk about my upcoming summer vacation, what's new with The Pharmacist's Voice ®, LLC, what's coming up on The Pharmacist's Voice ® Podcast, news from my personal life (husband, kids, etc.), and an update on what I'm listening to, reading, watching, and playing. Thank you for listening to The Pharmacist's Voice ® Podcast episode 153! Mentioned in this episode Perimenopause: The Savvy Sister's Guide to Hormone Harmony by Dr. Anna Garrett (Lachesis Publishing, Inc.) Julie Walthers, audio engineer Whole Story Studio Annual Conference of the Ohio Pharmacists Association (April 2022) The Pharmacist's Voice ® Podcast Episode 136 Winter Update February 2022 The Pharmacist's Voice ® Podcast Episode 122 Fall Update November 2021 The Pharmacist's Voice ® Podcast Episode 108 Summer Update July 2021 The Pharmacist's Voice ® Podcast Episode 143 OPA Annual Conference Recap April 2022 The Pharmacist's Voice ® Podcast Episode 149 featuring Ijeoma Ekeocha, PharmD Pharmfluencers: The Inspiring Stories of Pharmacy Entrepreneurs by Kimber Boothe, PharmD Podcast Show Notes Summit I started using https://otter.ai to transcribe podcast show notes this spring. Journal of Pharmacy Technology Tim Tippets (VO Tech Guru) Audition Ready Online Course Podpage podcast website builder My new Podpage www.thepharmacistsvoicepodcast.com The Pharmacist's Voice Podcast Episode 152 featuring my Aunt Janet Titkemeier Tim Ulbrich, PharmD Tony Guerra, PharmD Mike Koelzer, RPh Iqbal Atcha, RPh Dr. Dimple Gandhi Dr. Leslie Hodge Dr. Danielle Perrodin Josh Ball (brand photographer) Kristina Stuller (makeup artist) The Vanity Studios Baby Steps Millionaires by Dave Ramsey. The Tombstone Express by Steve Edwards The 5 AM Club: Own Your Morning. Elevate Your Life by Robin Sharma Project Hail Mary by Andy Weir The Martian by Andy Weir The Rosie Effect by Graeme Simsion Beyond Powerful Radio by Valerie Geller Permission to Care by Cory Jenks, PharmD Holderness Family YouTube Channel This Year is a Dumpster Fire! Parody by Penn and Kim Holderness Everybody Fights, so Why Not Get Better at It? By Kim and Penn Holderness Top Gun (original movie) Settlers of Catan (Original Board Game) Photosynthesis Ticket to Ride on iPad

0475 – The Geller Principle

Get A Better Broadcast, Podcast and Video Voice

Play Episode Listen Later Apr 19, 2022 4:40

2022.04.20 – 0475 – The Geller Principle Radio presentation trainer Valerie Geller[1] says “there are no boring stories, only boring storytellers” and she's right: it's how you tell the story the images you create and the words you use… but also your voice. She says “be interested and you will be interesting”, in other words if you know what you are talking about, believe in and care about it, and want to share that knowledge, then you will become more engaging. [1] https://www.gellermedia.com/ See acast.com/privacy for privacy and opt-out information.

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Are you a generator or a reactor? (Public speaking personality types)

Pharmacist's Voice

Play Episode Listen Later Apr 15, 2022 26:21

Are you a generator or a reactor? In this episode I talk about the personality you take on when you speak in public. You likely fall into one of two broad categories: generators and reactors. Thank you for listening to episode 144 of The Pharmacist's Voice ® Podcast! For the full show notes, visit https://www.thepharmacistsvoice.com/podcast/. Many of the ideas in this episode were inspired by Valerie Geller's book Beyond Powerful Radio: A Communicator's Guide to the Internet Age chapter two, which is titled, “Are you a Generator or a Reactor?” Generators are bursting with ideas that come from within, but they can work either alone or with others. Some statements that describe a generator: “A generator is undaunted by a blank page.” “Has a strong, independent imagination” “Can easily work alone or as part of a team.” “Has a lot of ideas and energy.” “Can sit in a room alone, and their mind overflows with ideas.” Who are some “Generators” in the world of pharmacy podcasts? In my humble opinion, two pharmacist podcasters who come mind: Dr. Adam Martin (host of The Fit Pharmacist Podcast) and Dr. Erin L. Albert (host of The Edutainer Podcast). Reactors are also creative individuals. A reactor “reacts” to something as the source of their material. Some statements that describe reactors: “A reactor faces a blank page with terror.” “A reactor can be very funny or comment thoughtfully when paired with a generator.” I like to think of this in improv terms. A reactor can, “Yes, and” very well. Reactors “react” well in an interview situation when guests generate for them.” Being a reactor or a generator is like being right or left handed. One isn't better than the other, however, most people are reactors. True generators are rare. If needed, a right-handed person can learn to use their left hand, and a left-handed person can learn to use their right hand. Could you adapt to be a generator or a reactor if the occasion called for it? I bet you could! This could apply to any type of public speaking, like leading a session at a conference, working in a group, being a podcast guest, or hosting a podcast. Lots of situations. During this episode, I discuss: What would happen if you put a reactor in the role of a generator? What would happen if you put a generator in the role of a reactor? What would happen if you put two reactors together? What would happen if you put two generators together? Are you a generator or reactor looking to start a podcast? Why are you starting a podcast? Who is it for? What do you want listeners to do with the information? In podcasting, knowing some of the common pitfalls, like putting two generators or two reactors together can help. Prepare Ask good questions. Interrupt and redirect when necessary. And remember to deliver the content that your audience wants to hear. On my journey from pharmacist to voice actor and podcast host, I have learned that I need something to react to in order to create podcast episodes. Identifying and developing your strengths will serve you well in your public-speaking roles. Embrace your personality (whichever one it is), do your best with the strengths you have, and challenge yourself to grow. Generate for other reactors; challenge generators to react for you; and be the best generator or reactor you can be. Subscribe to or Follow The Pharmacist's Voice Podcast! Apple Podcasts Google Podcasts Spotify Amazon/Audible Links from this episode Beyond Powerful Radio by Valerie Geller Dr. Adam Martin LinkedIn Profile The Fit Pharmacist Podcast link Erin L. Albert LinkedIn Profile The Edutainer Podcast link

Celebrating 2 years in podcasting!

Pharmacist's Voice

Play Episode Listen Later Jan 21, 2022 29:57

I'm celebrating 2 full years in podcasting today (January 21, 2022). If you're new to the show, WELCOME! This is a great episode to start with! In this episode, I share a little bit about me, some history about this podcast (when and why I started it, who it's for, and what I want listeners to do with the information), some of the struggles I've worked through in the first two years of the podcast, and what's coming up as I begin my third year in podcasting. Read the full show notes at The Pharmacist's Voice ® Podcast https://www.thepharmacistsvoice.com/podcast Mentioned in this episode Dr. Erin L. Albert University of Toledo College of Pharmacy Pharmacy Camp at The University of Toledo College of Pharmacy Accent 1000 made by the Prentke Romich Company Episode 24 of The Pharmacist's Voice Podcast “Why I started a podcast” American Red Cross blood drives Wood County Addiction Task Force Beyond Powerful Radio by Valerie Geller (book) Episode 126 of The Pharmacist's Voice Podcast "How long does it take to create a podcast episode from idea to published and does it really need to take that long?" Episode 130 of The Pharmacist's Voice Podcast “1+1=4. What pharmacists can learn from Belgian Draft Horses” Muscle tension dysphonia and treatment with voice therapy NaPodPoMo = National Podcast Post Month (an annual challenge in November) Highlights from the episode I am a pharmacist, voice actor, podcast host, wife, mom of 2 teenaged boys, and a volunteer. Why did I start a podcast? I started The Pharmacist's Voice Podcast for three reasons: Dr. Erin L. Albert suggested I look into starting a podcast; the podcast works as a branding tool; and the podcast helps me network. Who is my intended audience? Pharmacists, pharmacy students, pharmacy technicians, and voice actors in the medical space. What do I want you to do with the information in this podcast? The number one thing I want you to do is BE INSPIRED TO USE YOUR VOICE! That means, I want you to feel inspired to use your expertise/your passion for something that you feel is worthwhile. Please note that I am not the voice of the pharmacy profession. This podcast is not about me trying to position myself as the voice of the pharmacy profession. I want to inspire people to use their voices. The 4 main things I struggle with are carrying the conversation all by myself on solo shows (because I'm a reactor, not a generator), finding time to podcast, audio engineering, and voice issues, like muscle tension dysphonia and losing my voice after a cold. Coming up in 2022, I will continue to publish one episode/week. There will be solo shows and interview shows. I plan to do more series, and I hope to participate in NaPodPoMo. Thank you for listening to episode 132 of The Pharmacist's Voice ® Podcast! Please subscribe to/follow The Pharmacist's Voice ® Podcast for all future episodes. Subscribe to or Follow The Pharmacist's Voice Podcast! Apple Podcasts Google Podcasts Spotify Amazon/Audible

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Valerie Geller & Dr. Catherine Athans

The Frankie Boyer Show

Play Episode Listen Later Nov 29, 2021 39:29

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. http://www.beyondpowerfulradio.com/Dr. Catherine Athans holds Doctorate Degrees in both Clinical and Health Psychology, along with a Master's Degree in Clinical Community Psychology. In addition, she is a Certified Trauma Therapist and has been a Licensed Marriage and Family Therapist for more than 25 years. Dr. Catherine Athans is author of numerous books, including The Heart Brain, which details how stress, anxiety and worry can put you at an increased risk for disease, and offers solutions for a more peaceful mind and healthy body. https://www.CatherineAthansPhD.com

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Ep.24 Valerie Geller

Chachi Loves Everybody

Play Episode Listen Later Sep 23, 2021 69:35

ABOUT THIS EPISODE'S GUEST:Valerie Geller is the President of Geller Media International, a broadcast consulting firm working with news, talk, information, and personality programming for radio and television throughout the world. Geller coaches talent, leads "Creating Powerful Communicators" workshops and seminars, and has helped people at more than 500 stations in 31 countries develop and grow their audiences by training communicators to work more effectively. ABOUT THE PODCAST:Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry. PEOPLE MENTIONED:Michael JacksonJoe PyneScott ShannonHenry WinklerJudy LichtJerry Della FeminaLorraine RappDave LoganLaurie DeYoungEd ShanePhil StriderDick CheneyMalcolm WallopAlan SimpsonLynne CheneyCarl GardnerAlan BergDrew HayesKen CharlesJoel DenverLee HarrisCharlie Van DykeJeff GreenKen ColeTom LeykisToni GrantSharon DaleJhani KayeLiz KileyTim KellyBig BoyRandi Mayem SingerDan AveyDavid G. HallKaren SharpJohn MainelliRush LimbaughBob GrantJoy Behar ABOUT BENZTOWN:Benztown is a leading international radio imaging, production library, programming, podcasts, jingles, and voiceover services company with over 3,000 affiliations on six different continents. In 2017, Benztown was named to the prestigious Inc. 5000 by Inc. magazine for the fifth consecutive year as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, and Stuttgart, Benztown offers the highest quality audio imaging workparts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Urban, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets and distributes high quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Audio Architecture, Incentive Sales Rewards, BMG Production Music, Top 10 Now and Then, Tough Love With Siri, Ask Alexa and Flashback.Web: benztown.com

Starting a podcast? 4 tips that could make or break it

make or break starting a podcast valerie geller

Play Episode Listen Later Jul 27, 2021 45:12

To make a successful podcast, you need solid storytelling and production skills. That's why I sat down with audio expert Valerie Geller to break down the biggest mistakes audio pioneers make. We share anecdotes from our own careers, tips that worked for us and the top four ways you can reel in listeners and boost your ratings. Learn more about your ad choices. Visit megaphone.fm/adchoices

Starting a podcast? 4 tips that could make or break it

Kim Komando Today

Play Episode Listen Later Jul 27, 2021 45:12

To make a successful podcast, you need solid storytelling and production skills. That's why I sat down with audio expert Valerie Geller to break down the biggest mistakes audio pioneers make. We share anecdotes from our own careers, tips that worked for us and the top four ways you can reel in listeners and boost your ratings. Learn more about your ad choices. Visit megaphone.fm/adchoices

make or break starting a podcast valerie geller

Starting a podcast? 4 tips that could make or break it

make or break starting a podcast valerie geller

Play Episode Listen Later Jul 27, 2021 51:11

To make a successful podcast, you need solid storytelling and production skills. That's why I sat down with audio expert Valerie Geller to break down the biggest mistakes audio pioneers make. We share anecdotes from our own careers, tips that worked for us and the top four ways you can reel in listeners and boost your ratings. Learn more about your ad choices. Visit megaphone.fm/adchoices

Essential listening for all podcasters: Pro tips to grow your show

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Play Episode Listen Later Jun 22, 2021 17:16

Learn from the woman who wrote the book on radio and podcasting, Valerie Geller. She has traveled the world teaching professional broadcasters how to get better at their craft. You'll get a ton of great tips in this episode, including Valerie's four secrets to creating powerful content: focus, engage, position and storytelling. She'll break each down and explain how you can create amazing content. Learn more about your ad choices. Visit megaphone.fm/adchoices

Essential listening for all podcasters: Pro tips to grow your show

Kim Komando Today

Play Episode Listen Later Jun 22, 2021 17:16

Learn from the woman who wrote the book on radio and podcasting, Valerie Geller. She has traveled the world teaching professional broadcasters how to get better at their craft. You'll get a ton of great tips in this episode, including Valerie's four secrets to creating powerful content: focus, engage, position and storytelling. She'll break each down and explain how you can create amazing content. Learn more about your ad choices. Visit megaphone.fm/adchoices

podcasters essential pro tips growyourshow valerie geller

Essential listening for all podcasters: Pro tips to grow your show

podcasters essential pro tips growyourshow valerie geller

Play Episode Listen Later Jun 22, 2021 23:15

Learn from the woman who wrote the book on radio and podcasting, Valerie Geller. She has traveled the world teaching professional broadcasters how to get better at their craft. You'll get a ton of great tips in this episode, including Valerie's four secrets to creating powerful content: focus, engage, position and storytelling. She'll break each down and explain how you can create amazing content. Learn more about your ad choices. Visit megaphone.fm/adchoices

Valerie Geller: Never Lose A Listener

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Play Episode Listen Later Jun 2, 2021 45:59

Valerie Geller has inspired many to be better broadcasters through her work. Many of those lessons can be found in her 2011 book, Beyond Powerful Radio, the follow up to the 1996 work, Creating Powerful Radio. I would consider this podcast to be incomplete without an episode from Valerie. She is one of the most referenced persons in this series; not only from broadcasters, but now podcasters.In this episode, we discuss how her work has become more than about radio, and extends to anyone who is in a performance based industry. I asked her about one of the biggest mistakes podcasters make, how to make them better and what all personalities need to do to be successful long term. I also took a moment to ask about the changes in her life. Valerie is on the road for long periods of time, and that has obviously come to a temporary halt over the last year. We also spoke about the idea of "Never Lose A Listener" which, when you think about it, is a vital concept to podcasters who need to hold listeners from minute zero.Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatrax

Radiodays Asia - event special

RadioToday Programme

Play Episode Listen Later Mar 31, 2021 56:01

Following the Radiodays Asia event, our Asia reporter James Ross spoke to a bunch of speakers after their virtual sessions. We hear from Francis Currie, Valerie Geller, Christian O'Connell, Phil Riley, James Cridland, ABC's Tanya Nolan and more.

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How To Be Amazing and Leave Them Wanting More - with Valerie Geller

Trailblazers: A Megatrax Podcast for Sound Media Professionals

Play Episode Listen Later Feb 15, 2021 41:50

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible Meet Valerie Geller Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries. You can find Valerie's Books on her Amazon page, as well as beyondpowerfulradio.com and creatingpowerfulpodcasts.com Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only). Thre Simple Rules To Make Your Podcast Successful Tell the Truth Make it Matter Never Be Boring Questions to Help You Edit Why should you listen to this? Why would someone want to hear this? The Best Podcasts: Inform Entertain Inspire Persuade Connect The best conversations come from listening. When doing an interview listen and make the interview more of a conversation. Making Engaging Content When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs. By asking a specific question it's easier than "send me some feedback." When delivering content you should be doing one of the following: Inform Entertain Inspire Persuade Connect Place Your Listener in the Movie Try to work visual words into your podcast. Help trigger the theater of the mind. There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. (and so on) Until finally ___. And every day after that ___. For more on storytelling check out Episode 745. Growing Your Podcast When you are on other platforms, be amazing and leave them wanting more. So many people go to other platforms (like Clubhouse) and tell them to come to the podcast. If you bring amazing content to the conversation those same people will ask you where to find more of you. It all starts with being Amazing. Ready To Start You Podcast If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with: Step by step tutorials A private Facebook group filled with brilliant podcast minds willing to help Live group coaching sessions Direct access to me via email (and I often will respond with a video) Join worry-free with a 30-day Money-back Guarantee Go to www.schoolofpodcasting.com/start and pick the plan the works best for you. Mentioned In This Episode Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio The Powerful Radio Workbook: The Prep, Performance & Post Production Planning Kenn Adams Story Spine Synergy Theater on YouTube Peabody's Down Under See Valerie's Video from the Next Radio Event Join the School of Podcasting

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Episode 12: Valerie Geller

Play Episode Listen Later Nov 20, 2020 59:47

Valerie Geller, President of Geller Media International, shares the reason she fell in love with radio. She explains how her passion led to her becoming an international broadcast consultant and conference speaker. Learn what Valerie, renowned author of Beyond Powerful Radio, means by "preaching from scars, not your wounds," and the importance of using humor to be accessible, which is a massive key to success in the radio industry. Discover why Valerie believes merely having a great voice is not enough to "make it" in radio, and her thoughts on the importance of the Generator-Reactor dynamic for a broadcast team.

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Valerie Geller talks to Kipper McGee about these "uncertain times"

Radioinfo Podcast

Play Episode Listen Later Oct 22, 2020 17:25

"We are in the middle of something we have never known before... the good old days are gone and the door is closed. Stations that have done well during the pandemic are those that are very very local. They hold up a mirror to what is going on in communities, which makes their content relevant and sets them apart," said Valerie Geller in this interview. See acast.com/privacy for privacy and opt-out information.

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132 - BEYOND Powerful Radio - Guest: Valerie Geller

Brandwidth On Demand

Play Episode Listen Later Oct 19, 2020 16:31

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form. With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.

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Julie James: Musically, Vocally, Personally

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Play Episode Listen Later Aug 11, 2020 42:51

In this episode Julie and I talk about working from home, having to adjust while doing multiple radio tasks including imaging, music programming, music meetings, and building a home office. It's the little things like an extra monitor or a chair to endure prolonged periods of work. I also asked Julie about the AC format and how it has evolved over the last few years, some of the tools she uses to help make music decisions, what it all takes to keep great radio stations sounding awesome, and what she learned from Valerie Geller. We also talked about her time in Edmonton and London, Ontario programming and her eventual move back to Toronto where she has worked with Rogers since 2009. In this episode Julie and I talk about working from home, having to adjust while doing multiple radio tasks including imaging, music programming, music meetings, and building a home office. It's the little things like an extra monitor or a chair to endure prolonged periods of work. I also asked Julie about the AC format and how it has evolved over the last few years, some of the tools she uses to help make music decisions and what it all takes to keep great radio stations sounding awesome. We also talked about her time in Edmonton and London, Ontario programming and her eventual move back to Toronto where she has worked with Rogers since 2011.Julie also shared one of her Spotify Playlists which she curates to listen to some new music. Now you too can listen like Julie.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:NLogicPromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatrax

Ratings are a Go, Powerful Radio industry webinar, FM Radio Rivalries

Radioinfo Podcast

Play Episode Listen Later Jul 20, 2020 3:37

After being suspended due to COVID-19 back in April commercial radio ratings for metro areas are set to recommence on July 26, A radio webinar for industry professionals will be held on Thursday featuring programming consultant Valerie Geller, Old rivalries die hard as Glenn Wheatley challenges Rod Muir for the title of Grandfather of Australian FM Radio as the original stations turn 40. See acast.com/privacy for privacy and opt-out information.

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"Not everyone who has done something interesting IS interesting" ~ Valerie Geller

Deadset Podcasting

Play Episode Listen Later Jun 20, 2020 5:51

https://deadsetpodcasting.com (https://deadsetpodcasting.com) "Not everyone who has done something interesting IS interesting." ~ Valerie Geller @deadsetpod on Instagram (https://www.instagram.com/joshuacliston) @deadsetpod on Twitter (https://twitter.com/joshuacliston) hello@deadsetpodcasting.com (mailto:hello@deadsetpodcasting.com) Support this podcast

valerie geller

Married to Doctors

Podcast Rodeo Podcast Reviews and First Impressions

Play Episode Listen Later Mar 12, 2020 10:07

Comments on Married to Doctors? 888-563-3228 Description The Married to Doctors podcast pushes away the stereotypical "doctor-wife" image and is a space where people from all different backgrounds can find a community, explore solutions and share stories about the unique challenges that come from being in a relationship where medicine often feels like the extra partner. We discuss loneliness, debt, communication, romance, moving, parenting and more. The host of Married to Doctors is Lara McElderry, a trauma surgeon's wife, who has been navigating the medical world for the last seventeen years as she’s supported her husband through medical school, residency, a specialty change, fellowship, as well as raising five boys. She hopes the podcast will inspire others to share and implement ideas for how to make successful homes happier. Thank you, subscribers, for the amazing reviews! Website https://marriedtodoctors.com/ Opinion The audio and energy is good. It starts good, then you do a TON of "how the sausage is made" and I don't think your audience cares. If you're interviewing 2 or 4 people we don't care. In the words of Valerie Geller, "There is no such thing as too long, only too boring" and if it's not boring, keep it in the episode. If the emails are good read them. Then when you get to the interview you introduce the show (again), and start to talk about how you're interviewing four people (again). Get to the content. Get A Full Review If you’d like a full review of your podcast, check out Podcast Review Show or if you need Podcast Consulting, Book an Appointment Today Get Your Podcast Reviewed Sign up, fill out the form and get reviewed.Get a full review on the Podcast Review Show. Free Subscription to the Podcast Rodeo Show Subscribe to the show and never miss another episode on Google Podcasts and Apple Podcasts. For more options see www.podcastrodeoshow.com/subscribe Work With Me Start your podcast with a membership to the School of Podcasting, or let me be your podcast mentor and guide and work side by side.Find out more at https://podcast-rodeo.pinecast.co

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Ep.1 - What does it take to be a Radio Presenter?

What's Next? Podcast

Play Episode Listen Later Jun 14, 2019 12:05

If you are interested in find out everything about the career of radio presenting then your in the right place. In the first episode of the What's Next? Podcast, we will be exploring what it takes to become a Radio presenter. We will learn from big names in the radio game like; Elvis Duran (Z100), Valerie Geller, Stuart Clarkson (BBC 5Live) and Capital XTRA's Robert Bruce and Yinka Bokinni. So what is next for you? Credits: (Clips of: Elvis Duran, Dennis Clark, Paul Sylvester, Valerie Geller curtesy of RadioDays Europe - Mark Pendergast) (Clip of: Greg James curtesy of radio jingles on YouTube) (Clip of: The Breakfast Club curtesy of breakfast club Power 105.1 FM YouTube) (Music Bed: Curtesy of CertiBeats YouTube)

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74: Valerie Geller - US radio consultant

RadioMoments - Conversations

Play Episode Listen Later Apr 9, 2019 54:29

She’s been a familiar face on radio conference platforms around the World for decades, commanding attentive audiences as she shares the secrets of ‘powerful radio’. In this hour of #radiomoments ‘Conversations’, Valerie Geller, who counsels authentic self-revelation from broadcasters, opens up about her own life. She tells of her early experiences as a welcome young caller on a phone-in on her local Los Angeles station, earning her own on-air shifts before moving around the US, speeding through the ranks as a journalist, news director - and then programme director at New York’s famous WABC. Now, as an accomplished international broadcast consultant, her lessons and principles are adopted by numerous leading talk presenters here in the UK and across the planet; and her books are required reading (available here - or a free Audible trial here). In her own words - this is the Valerie Geller story. The full Conversations series may be heard [here.](https://www.davidlloydradio.com/conversations) Theme music thanks to[Larry Bryant.](http://www.larrybryant.com/)

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Air-check to Get Out of Your Rut #56

Play Episode Listen Later Feb 6, 2019 14:06

Recently I was feeling like the show wasn’t progressing; I was in a rut. I still loved podcasting, but I just felt stymied. I called up my radio coach Valerie Geller to get an air-check along with some advice. She reminded me that 9 months earlier I had lost a loved one and it takes a good year to process grief. This was an aha moment that led to the realization that I was in a low-grade depression. We worked on a some better interview techniques, critiqued my audio quality and made a follow-up appointment. I’ve been flying high ever since. I can’t emphasize enough the need to periodically have a friendly critique to review your work and identify areas for improvement. Some of my best breakthroughs have come after such sessions. Unfortunately, while radio personalities go through the process throughout their careers, few podcasters follow suit. With all these potential benefits and very little downside, isn’t it time you got air-checked. I’ll help you do it, just email me at kl@kerrylutz.com. Make sure you visit the site www.ViralPodcasting.com.

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Air-check to Get Out of Your Rut #56

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Play Episode Listen Later Feb 6, 2019 14:06

Recently I was feeling like the show wasn’t progressing; I was in a rut. I still loved podcasting, but I just felt stymied. I called up my radio coach Valerie Geller to get an air-check along with some advice. She reminded me that 9 months earlier I had lost a loved one and it takes a good year to process grief. This was an aha moment that led to the realization that I was in a low-grade depression. We worked on a some better interview techniques, critiqued my audio quality and made a follow-up appointment. I’ve been flying high ever since. I can’t emphasize enough the need to periodically have a friendly critique to review your work and identify areas for improvement. Some of my best breakthroughs have come after such sessions. Unfortunately, while radio personalities go through the process throughout their careers, few podcasters follow suit. With all these potential benefits and very little downside, isn’t it time you got air-checked. I’ll help you do it, just email me at kl@kerrylutz.com. Make sure you visit the site www.ViralPodcasting.com.

How Long Should My Podcast Be?

Your Podcast Consultant

Play Episode Listen Later Dec 12, 2018 7:15

People ask me, "How Long Should My Podcast Be?" What is the ideal podcast length? For a while, everyone wanted to make a 20-minute podcast as that was the average commute in the US. I prefer the answer from Valerie Geller in her book Beyond Powerful Radio A Communicator's Guide to the Internet Age: News, Talk, Information which is, "There is no such thing as too long, only too boring." You can get the audiobook for free. Longer Podcasts Are Doing Very Well In episode 93 of Libsyn.com's The Feed Podcast, VP of Podcaster Relations Rob Walch states that at Libsyn.com 84% of shows with 100,000 downloads are 51 minutes are longer Those that were 2.0 hours or more with 100,000 downloads per episode or more made up 13.2% of the podcasts on Libsyn. Those that were 30 minutes or less made up 9.9% of shows. This Doesn't Mean All Podcasts Should Be Long The bottom line is, your podcast should be as long as it needs to be and not a minute more. When I reverse engineered all the content I consumed, I found that the content did one or more of the following: It made me Laugh It made me Cry It made me Think It made me Grown It Educated me It Entertained me If you can do more than one of these at the same time, you're on to something. If your content does not of the above, do NOT press record. I would love to help you shape your message. I want to be your podcast consultant.

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Start Your Podcast NOW-Selecting Your Podcast Partner

Start Your Podcast NOW with Paul the Podcast Guy

Play Episode Listen Later Nov 20, 2018 12:32

Figuring out who you should have on your podcast with you is a tough job. Having worked for a decade in radio with a buncha different hosts, I can tell you that it's a decision that shouldn't come lightly. In today's podcast, I go over how to make that decision so you won't be pulling your hair out every time you sit down to record! I mentioned Valerie Geller's book, Creating Powerful Radio, and I suggest you get it: https://www.amazon.com/Creating-Powerful-Radio-Information-Personality/dp/0240519280 I also mentioned Conan O'Brien Needs A Friend, which you should listen to because it's funny: https://www.earwolf.com/show/conan-obrien/ I'm also including a recipe for awesome guacamole because I think we're friends now: https://altonbrown.com/guacamole-recipe/

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EP96: Tell the truth, make it matter, never be boring: Learn the keys to successful communication.

Hollywood & Levine

Play Episode Listen Later Oct 31, 2018 36:36

Ken’s guest is media consultant, Valerie Geller. Her keys to success are invaluable for anyone wanting to start a podcast, host a radio show, YouTube channel, or just deliver a speech, sales pitch, or powerpoint presentation. Some terrific insights into the art of communication and storytelling.

Are We Devaluing Radio?

I Love Radio

Play Episode Listen Later Oct 15, 2018 22:56

In conversation with Valerie Geller, international broadcast consultant.

devaluing valerie geller

Why are you in radio anyway?

James Cridland - radio futurologist

Play Episode Listen Later Oct 1, 2018 2:37

Why are you in radio anyway? I had a conversation a while ago about FM RDS, that thing which tells you what radio station you’re listening to on a big screen in your car, so you don’t forget. For some reason, this US radio company that I was talking to didn’t have RDS. The fundamental question from the radio guy? “Yeah, but how can I earn money from it?” There was an interesting article recently in a US publication - What’s Radio’s Why? (https://dicktaylorblog.com/2018/09/30/whats-radios-why/) - in essence, what’s the point of radio? For some reason, these two articles made a lot of things make sense. It reminded me of what drives people. Some people reading this will think that they do radio to get ratings and revenue. That’s the reason why we do anything - ratings or revenue (and ideally both). Others, though, think that they do radio for a different reason - and it’s a little simpler than “get ratings or get revenue”. Simply, we do radio (or a podcast, or a website, or a newsletter, or a conference, or any type of work) for one reason alone: to delight someone. If we delight someone, ratings and revenue will surely follow. But I suspect that for many people, ratings and revenue isn’t why they’re in the business. They’re in it because they have an overwhelming urge to delight other human beings. We can delight them by doing a good job covering stories they’re interested in. We can delight them by playing songs they love. We can delight them by being good company when they need it. Global, the media and entertainment company headquartered in London, has an “Obsession Statement” rather than a corporate one. It’s a great thing, and I’ve been known to read it aloud in meetings where people are violently disagreeing or getting highly emotional about what they do. Because it’s OK to feel strongly sometimes. Valerie Geller, when speaking at Next Radio about four years ago, said that our listeners’ health and safety should be our first priority. She didn’t say ratings and revenue (though she’s also seen plenty of that). Instead, caring for our audiences is number one. Perhaps those who are in radio for the “ratings and revenue” lack the passion of those who are in it to delight audiences. And maybe, just maybe, that lack of passion results in some of what we hear on the air. Are you in the business of ratings and revenue? Or are you in the business of delighting our audience? Support the show. (https://www.patreon.com/radiofuturologist) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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The Ultimate Guide to Launching Your Podcast

The Small Market Radio Podcast

Play Episode Listen Later Sep 17, 2018 55:56

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was Step 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a name. Step 6. Buy the Hardware Step 7. Buy Software Step 8 is purchasing web hosting Step 9 is installing WordPress Step 10 is to get your WordPress installation ready to podcast Step 11 is making your website look good. 12. Domain Name 13. Graphics 14. Intro Music. (optional) 15. Media Hosting (for your mp3 files) 16. Organize Your Content 17. Record Your Content 18. Edit Your Content 19. Assemble Your Episode 20. Add ID3 Tags 21. Upload your media 22. Write Your Show Notes 23. Copy the Media URL and Paste It Into Your Post (optional) 24. Click Publish 25. Set Up Tags for iTunes 26> Make Sure your Feed is Valid 27. Submit Your Podcast to Apple Podcasts What is the Goal of Your Podcast? You need to know this. How will know if it's successful? Is it a certain number of downloads? Is it a certain number of sales? Is it to position you as an expert? Does Your Podcast Move You Toward Your Goal? So if the goal of your show is to help build an email list, did you remember to tell people about your list. If it's to build your consulting clients, did you mention you are available for consulting? Has Someone Who Is Your Target Audience Given You Honest Feedback? Have You Checked to See If You Are Unique? There are at least five shows named "outside the box", and six shows named, "The Feed." If you name your show identical to another show, not only may you be opening the door to legal action, but these people have a head start and you will have a hard time ranking for that phrase. What you NEED to Launch a Podcast Artwork: The artwork is SQUARE with a minimum dimension of 1400X1400 and a maximum dimension of 3000X3000. The FILE SIZE needs to be less than 500 kb. Failure to meet these specifications can get you rejected, and cause your show not to update, and in some cases get removed from Apple. A Valid RSS feed. That feed will have a description of your show. Along with the author/hosts(s) of the show, categories, and an email address. This is typically entered into your media host (more on that later) or whatever tool you are using to create an RSS feed A media host. I was a Libsyn customer for 10 years before being a customer, but I feel Libsyn.com is the best. For other thoughts on podcast media hosting see this post A quick note: Stay away from Anchor or any other free media hosts. I've seen multiple attempts at free media hosting over the years and it always ends badly One published episode. You can't upload a bunch of episodes as drafts, submit your show to Apple and other directories, and the flip a switch. While many people will tell you to launch with 3, 4, 10, 30 episodes, I'm here to tell you that you can launch with as many as you want (please note they DO NOT automatically download when someone subscribes, your audience needs to manually download them) but you only NEED one. The Podcast Launch Schedule I see so many people picking a launch date and then trying to fit their podcast into it. This is like picking a time for Thanksgiving dinner and you've never cooked a turkey before. You need to have a knowledge of how long it takes to cook the bird, and likewise, you wouldn't call everyone to the table if the meal wasn't done. They would all come running to the table and ask, "Hey, where's the food?" I spent last week with Rob Walch the VP of Podcaster Relations at Libsyn.com (the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree ) and he recommended to start submitting your show to directories ONE MONTH in advance and I agree and here is why: While it may take 3-5 days to be listed in Apple, in some cases it takes a few extra days for the artwork to show up (after you've been approved) and in some cases even more, time before you are shown in the results of a search You want to have your show listed in as many apps as possible. Right now I recommend Apple, Spotify, Stitcher, TuneIn, Google Podcasts, and if it's still alive Google Play Music. As I write this in September of 2018, Google Play Music is on a respirator and I would worry about it last. The reason for this is people get comfortable with their apps and devices. I use Overcast on my iPhone. If someone wants me to listen to their podcast and it's only available in Stitcher, there is a very strong chance I will never hear their episode. It costs nothing but a few minutes to submit your show to these places. I've got tutorials on how to do all of this at the School of Podcasting Once Your Ready Pick Your Date Once you are listed in the directories, then you can pick your date and start building the buzz (OK, you can start building the buzz when you submit to the directories). A musician is not going to plan a CD release party (remember those), or an author won't setup a book reading and autograph session until they have their products in their hand. With this in mind, I strongly suggest you do NOT pick your date until you are listed in all the directories. Teach Your Audience How To Subscribe Don't just tell your audience, "I'm in Apple podcasts." SHOW THEM how to subscribe. You can take screenshots on your phone (on an iPhone hold down the button on the right side of the phone and press the home button). If you have an android phone just press the Volume Down and Power buttons at the same time, hold them for a second, and your phone will take a screenshot. You want to guide your audience into being subscribers. This is the difference between a clerk at Home Depot answer the question "Where are the plastic tarps?" by saying "Isle 8" or taking me to aisle 8 and putting one in my hand. In that scenario, the clerk knows I'm walking out of the store with a plastic tarp. You want your audience walking out with a subscription. If you want you can use a video I made that explains how to subscribe to a podcast in Apple podcasts at www.learntosubscribe.com One thing I should mention here, while I'm assuming you have episode(s) recorded is I also assume you have a domain name. Do you have your own website? That's up to you ( I recommend it) but at least have a domain name so your website is Did You Know Siri Can Help You Subscribe to podcasts? Get on Facebook live and ask Siri on your iPhone to subscribe to your podcast. Most of the time she gets it right. Get Your Social Media Ready To Go Make sure you have your Twitter, Facebook, Instagram, etc ready to go with graphics, etc. There is a tool called thunderclap.it which enabled you to work with your friends so you can post a tweet on their account and so your message goes out to a huge group of people at the same time. As I write this thunderclap.it is having issues with their website (and may have gone out of business). With this in mind, supply your group of friends with a pre-written tweet that they can retweet, etc. Get Your Attitude in Check If you want your podcast to be a business eventually, then you better write a business plan on how you're going to be different, better, and more successful than your competition. I will say that it takes YEARS to generate a sizeable income. In the book "beyond powerful radio" by Valerie Geller she points out that it takes three years to build an audience on radio. Wil Schroter is the Founder + CEO @ Startups.co say that it takes at least 4 years just to get pointed toward a real business. According to a post on Quora.com Amazon started in July 1994. They reported their first profit in Jan. 2004 for the last quarter of 2003. With this in mind, get ready for the long haul. This is not a sprint. It is a marathon. How Many Downloads Should My Podcast Get? I have said the equation for downloads is Total Value in the Episode Multiplied by The total amount of intelligent promotion = Total Number of Downloads Also, keep in mind, it's not all downloads. You can see so many benefits of podcasting. I spotlight them in this podcast as a "Because of My Podcast" segment Conclusion Make sure your show is good. Get your target audience to give you feedback You only need one episode to launch, but many people launch with three. Use the right tools, and make sure you are following image guidelines. Don't start promoting your show until you are listed in the top directories Get everyone to SUBSCRIBE to your show when it launches Realize it will take time to grow your audience Common Podcast Launch Mistakes Using the wrong tool for the job. Podcaster who host their media on a web host (instead of a media host), free media hosts, companies that minor in podcast (Squarespace, Soundcloud) Only promoting Apple. In May 2018, 54.4 percent of U.S. smartphone subscribers were using a Google Android device. Apple was the second most popular smartphone operating system with a 44.3 percent market share. source Picking a launch date a few days from today (and not knowing the time frame it takes) Horrible titles of episodes ( putting the name of the show in the title along with the episode number) Overthinking everything and Underthinking the process Not checking to see if the podcast name is already in place. Not knowing how to use their equipment (bad mic technique, and bad microphones like the Blue Yeti, Blue Snowball, that are not bad, but you need to know how to use them) Thinking a "Big launch" equals a big success. This is like saying a big wedding will lead to a happy marriage. Worrying about Apple charts, and new and noteworthy. Focus on your audience, and make it easier to interact with you instead. The charts do not deliver much of a boost, and their validity is under suspicion at the moment. Rating and Reviews are nice to have, but SUBSCRIBERS are the better thing to cultivate (which is why you want to lead them) People are spamming their name. So if I had "School of Podcasting" |make money podcasting, Pat Flynn, John Lee Dumas that would be spam. Apple hasn't given any Mentioned on this show Dave on the Podcasting for Radio Dummies Show Slick Text Podcast Review Show Bond Fire Studio Idea for International Podcast Day (9/30) See Video Want Some Help Launching Your Podcast? I would love to sit down with you and help you plan your launch strategy. Go to www.schoolofpodcasting.com/schedule to schedule some one on one time, or Join the School of Podcasting

SMRP 41: Valerie Geller Pt. 2 | Handling Objections

Play Episode Listen Later Jul 24, 2018 14:52

This week, we conclude our interview with super-consultant Valerie Geller, who reveals the key to the transformation from average jock to powerful communicator. (Hint: it's all about storytelling.) Jay's Sales Tip this week is all about objections — how to handle them without…Read more →

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SMRP 40: Valerie Geller | “Cranky Thoughts”

The Small Market Radio Podcast

Play Episode Listen Later Jul 17, 2018 26:44

This week we begin a true journey of discovery as we air Part One of our interview with Valerie Geller, a very bright person who will change the way you look at radio, talent, and making a solid connection with…Read more →

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Recorded LIVE from National Association of Broadcasters in Las Vegas Nevada.

Music Connection

Play Episode Listen Later Apr 10, 2018 36:51

This week's podcast is LIVE from the NAB (National Association of Broadcasters) where host Randy Thomas and announcer Carson Beck welcome broadcast consultant in over 38 countries and author, Valerie Geller, talking about connecting with audiences through the power of honesty and storytelling.

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Radio Talent Coach Valerie Geller

The Worldwide Radio Summit

Play Episode Listen Later Oct 11, 2017 42:00

Valerie Geller, radio talent coach and the author of Beyond Powerful Radio: A Communicator's Guide to the Internet Age, talks to Seth Resler at the 2017 Worldwide Radio Summit in Hollywood.

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PN7: Kerry Lutz - Build A Massive Audience and Earn 6 Figures From Your Podcast

Podcast Ninja

Play Episode Listen Later Aug 30, 2017 41:33

Kerry Lutz is the host of The Financial Survival Network and Viral Podcasting. He has also teamed up with Valerie Geller, a top radio consultant, to write Viral Podcasting. During the show, you’ll learn how to grow your audience and earn an income from your show. Find out how to get more downloads, drive traffic to your website, and create a unique and shareable interview. Listen to the end to learn where the real money lies beyond advertisements, affiliates, and sponsorships. Listen to PN 7 on iTunes. PN7 Show Notes: Kerry's Links: Kerry Lutz's--Financial Survival Network Viral Podcasting Financialsurvivalnetwork.com KL@KerryLutz.com Discussed: Podcastanswerman.com Michaelconnelly.com/series Gellermedia.com Optinmonster.com Jasonhartman.com Viral Podcasting - Kerry Lutz My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2 Time Stamps: 03:43 - Launching the first show 05:45 - How to break 100 downloads 09:55 - How to get others to share your podcast 13:02 - Creating a unique interview 15:15 - Traffic building tools and content creation 19:39 - When & how to start monetizing 23:53 - Advertisement and sponsorship payout 25:40 - Amazon affiliate links & widgets 26:58 - Creating a plan with your podcast 31:23 - Taking financial investing advice 31:51 - Kerry multiple income streams 36:45 - How to stop losing money Enjoy this episode? Share it with friends! NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.

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#RDA17: Creating Powerful Radio

#futuretuned (5 to 7 July 2017)

Play Episode Listen Later Jul 10, 2017 65:28

Radio Days Africa — Creating Powerful Radio: Join international consultant and author, Valerie Geller, as she shares her ideas on creating powerful radio content. This is a session not to be missed.

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Get a Coach - Get a Life! #14

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Play Episode Listen Later Jun 21, 2017 14:05

Very few successful people in life have done it all on their own. Talk with anyone at the top of their profession and the odds are they've had a number of mentors or coaches along the way. A good coach is often hard to find, but you'll no doubt be rewarded for your efforts. But make sure you listen to your coach. You don't have to agree with everything they say, but if you've got the right person, they won't tell you to do something unless they absolutely know it works. It's really that simple. For someone who's succeeded in their profession, the idea of mentoring or coaching someone is one of the best experiences they'll have. One thing that students often don't understand is that the coach will learn as much or more than the student. It forces the coach to look objectively at the things they've done in life and to obtain a better understanding of how things work. Finding a podcast or media coach can be difficult. There's just not that many people around who actually know how to create successful shows and podcasts. Valerie Geller is the person I go to. I also coach on a limited basis by application only. Email me and let's see where it goes.

Get a Coach - Get a Life! #14

coach talk get a life valerie geller

Play Episode Listen Later Jun 20, 2017 14:05

Very few successful people in life have done it all on their own. Talk with anyone at the top of their profession and the odds are they've had a number of mentors or coaches along the way. A good coach is often hard to find, but you'll no doubt be rewarded for your efforts. But make sure you listen to your coach. You don't have to agree with everything they say, but if you've got the right person, they won't tell you to do something unless they absolutely know it works. It's really that simple. For someone who's succeeded in their profession, the idea of mentoring or coaching someone is one of the best experiences they'll have. One thing that students often don't understand is that the coach will learn as much or more than the student. It forces the coach to look objectively at the things they've done in life and to obtain a better understanding of how things work. Finding a podcast or media coach can be difficult. There's just not that many people around who actually know how to create successful shows and podcasts. Valerie Geller is the person I go to. I also coach on a limited basis by application only. Email me and let's see where it goes.

It's All About The Story - Mastering Storytelling #10

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Play Episode Listen Later May 19, 2017 13:02

In podcasting as in radio, the first thing you must understand is what my good friend Wayne Allyn Root says, "Facts tell and stories sell!" Telling facts doesn't create audience engagement, in fact it will often do the opposite. Telling stories is our greatest asset as everyone wants to hear a good story. If you want to buiild a large audience you've got to become a master storyteller. That's not an easy task, I'm always learning how to better tell a story, even after all these years. If you closely look at the greats of radio or podcasting, you will find they have one thing in common, the ability to tell a story in a compelling manner. I'll go back to Valerie Geller's Beyond Powerful Radio, speak visually, create images in the listeners mind. Then you'll have them exactly where you want them, which is in the palm of your hand. It's not an easy, but anyone - with enough practice and effort can do it . And it will open up doors that you never even realized were closed to you.

Best Podcasting Practices - Per Bridge Ratings

Play Episode Listen Later May 1, 2017 55:40

Because of My Podcast: Katie Krimitsos Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast. Bridge Ratings Podcast Report is a Bit Hit or Miss Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017. A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%) and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%. Here are some items I wanted to address Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017. "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions. When they mentioned how people find podcasts, their answer was What are the most popular methods of discovering podcasts of interest? 1. Social Media 2. Search 3. Word of Mouth 4. Other Podcasts 5. Streaming Channels 6. Radio Hosts In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”" In their Best Practices Section, they listed the following 1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list. To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions. 2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”. This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes. Listening to a podcast “in its entirety” often means listening to it in multiple sessions. No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their second job, you mean they don't have multiple unlimited hours to sit and listen to a show uninterrupted? I've quoted her before Valerie Geller in her book Beyond Powerful Radio has said, "There is no such thing as too long, only too boring." I recently listened to episode 301 from Daniel J Lewis. It was 3.5 hours long. In spans of 10-20 minutes, I listened to that show over two days. Why? Because I find it interesting. 3. Edit. Edit. Edit. It is easy to start a podcast recording only to find the host and/or guests have rambled for 45 minutes or an hour. Before posting podcasts on-line, producers would be best served to listen to the entire recording with a critical ear and edit out content that doesn't serve the "vision" of informative, engaging and entertaining content that listeners can't get from other media. Again, I totally agree here. Mount Rushmore was just a mountain, and then Doane Robinson decided to have some editing done to it. 4. Establish a publishing schedule. Bridge Ratings' analysis found that weekly podcasts are most popular followed by twice per week and daily. Tuesday was the best day to post podcasts followed by Friday. based on our panel's responses. I don't think it matters what day as long as your consistent. A podcast about entertaining might make more sense to put out on Thursday or Friday as people prepare for the weekend. When it comes to picking a schedule, keep the following in mind: Podcasts app for iOS pauses downloads of episodes from podcasts which the user hasn't listened to. Episode auto-downloading stops 15 days after a user last views that podcast or plays an episode on any device the user is signed into and after 5 new episodes are unplayed on a single device. After 45 days of a user not viewing or playing episodes from a podcast on any device and after 5 new episodes are unplayed on any device, Podcasts app for iOS and tvOS stops updating the podcast metadata altogether. iTunes desktop also has protections against unwanted downloads. After 15 days and 5 unplayed new episodes, new podcast episodes stop auto-downloading. After 45 days, the podcast metadata stops updating. (source) so before you go launching a daily show.... 5. Tagging metadata. Search is the second most-popular way consumers find podcasts of interest. Producers should be cognizant of search engine requirements including software that consumers use and directories. Metadata is that additional information embedded in an object which provides information to software platforms about that object. Search Engine Optimization (SEO) is a function of these tags and allows a podcast to be found. The more refined and focused the tagging data, the higher the chance of the podcast appearing on the first page of search results. While it makes sense to have keywords in your websites, the best advice I can give is to use the title of your podcast and the title of your episodes to the maximum. Use words that peak people's curiosity or inspires them to click. If you're going to put any kind of episode numbers in your titles, put them at the end (as the information at the beginning of a title cut off in some apps. Here again, don't go crazy and remember that people create word of mouth, and when you ignore the people, you lose a key source when you right strictly for robots. 6. For broadcasters seeking to increase listenership to podcasts hosted by their talent, a significant increase in promotion - both on air and through social media - would be the primary strategy. Yes, you need to tell people about our podcast. My formulas for podcast downloads is TOTAL VALUE IN EPISODE multiple by INTELLIGENT PROMOTION equals TOTAL NUMBER OF PODCAST DOWNLOADS. Even in their own study, they state, "Awareness through word-of-mouth from friends and family, increasing publicity of podcasting in general and high-interest topics are motivating more people to try podcasting." The article quotes an article from Mumbrella, saying,"The understanding of podcasting in media agencies trails that of streaming, the research revealed. On a scale of 1-to-10, media agencies ranked their understanding of podcast advertising at 5.1 on average and 7.2 for streaming digital audio, with just 6% classifying themselves as having little understanding." It's this kind of information that leads people to say "We need to get podcasters abandon downloads and start streaming." This would be liked saying, "We need to get people to quit emailing people and go back to letter writing because people are confused by email." We need to educate people on podcasting. Grab your neighbors phone as ask them what their hobbies are. Go the Apple Podcasts app (on an iPhone) and type that in and click search. Then click play. It doesn't take long. With the exception of Spreaker (which streams via Shoutcast on their live technology), a podcast that is played on a website or app or tablet that has not been previously downloaded is a progressive download. It looks and smells like a stream, but it's a file that is being downloaded in chunks and is going to show up as one download in your stats. In their final thoughts, they state: Podcasting continues to have great potential to drive a broader trend toward on-demand audio that is reshaping the $75B+ global audio market Podcasting still has an issue with discovery and needs to become more social in order to drive audience growth in addition to simplified search mechanisms. I don't think the problem is finding a podcast on a topic, the problem is finding a GOOD podcast on your favorite subject. 75% of podcasters are concerned with generating new listeners and app presence, monetization (70% dissatisfied) and social media presence (58% dissatisfied. Wait, are you saying podcasters want more listeners? This is truly the most insightful report I HAVE EVER READ. Really? Social media, search and word of mouth are the most popular channels for audience growth. So make a podcast that inspires other people to talk about it. Barriers to faster growth: 1) "Finding Podcasts I'm interested in", 2) "Programs are too long or have uninteresting hosts". Again, finding GOOD podcasts is a struggle, and the length of the podcast is not a problem. This is put forth by people who want to stick to a "Closer to radio" model and convince everyone to stream their show. Who are Bridge Ratings? They are located in Irvine, CA. They were founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world. Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies. The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior. Who is David Van Dyke? Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement. In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse. Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors. Nobody Can Do A Show Like You My Buddy Steve Stewart sent in a very cool piece of audio feedback that got me thinking. He shares why he listens to this show, and he explains how everyone who does a show stamps their own style on it. Your show will be your show. I point out how we ALL face imposter syndrome. We feel we're "not worthy" or we are worried about being "big headed." Podcasting puts you into a place of leadership simply by creating a podcast. A leader should appear confident and accept their role. For me, I would downplay my role, and my jokes about "little old me" and didn't realize that this type of humor could be damaging my brand. People don't want to follow "little old whoever.." Steve shares that he is now making a full time living doing podcast editing. Mentioned In This Episode 564 Randy Cantrell and the Grow Great Show Bridge Ratings Report Podcast Review Show (Get Your Podcast Reviewed) Podcast Rodeo Show Libsyn.com (use the coupon code sopfree to get a free month) Ready to Start a Podcast? Go to www.schoolofpodcasting.com/start

Valerie Geller - Creating Powerful Radio...and MORE!

Brandwidth On Demand

Play Episode Listen Later Dec 11, 2016 12:32

If you haven’t encountered the influence Valerie Geller on the changing mediascape, you’re in for a treat! If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio. In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. Complete show notes are available at www.brandwidthondemand.com

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Are You Missing Out? - Changing Feed Locations

Ask the Podcast Coach

Play Episode Listen Later Sep 2, 2016 59:22

Call in your question for the show at 888-563-3228 1:20 I had a client pose an interesting question to me today: Is there a way to turn off comments/ratings for their podcast on iTunes/Google Play etc? I've never had anyone ask me to do that for their yet to launch show. Has anyone else had a similar experience? -Jennifer Navarrete It's great to want to get things right, but sometimes people over think things. FOMO. Fear of missing out. 3:50 Can you be too laid back in podcasting? 7:40 Shutting Down a Podcast - The Real Brian, Dan Patrick, and Pivoting. 11:00 Dave is shutting down the Clammrcast 13:50 Personality is a part of podcasting 15:05 Confusing People make make them listen but not forever (What is Tori Amos talking about???) 17:00 Podcast Review Show Where We Were Lost in Jargon 19:30 Jim's Because of my podcast" story he won an award at Work 22:50 The people who are good make it look easy Valerie Geller. (Beyond Powerful Radio) Valerie's "Never Boring" Talent Multiplied by Effort is Jim's equation for success 30:24 I think I did this once before when I changed services but I really don't remember how I did it. I currently use Spreaker to host. I'm planning to move my files this weekend to Archive and create an RSS feed through feedburner from a wordpress blog. My question is how do I get iTunes to change the RSS feed that they currently have to the new one so that I don't lose any subscribers? I know that Stitcher was very easy before because I just sent them an email and they did it with no problem but iTunes support is always hard to deal with. -Shawn Wray archive.org is not meant to be an active media host and feedburner stalls every now and then. 33:50 Mike Dell from on 301 redirect is the best way to move your file. 38:30 What do you define as "Podcast Success" Mentioned "Congrats on not making the list" 41:40 Cale Nelson started a podcast with his 8 year old son. 44:40 Multiple Mic setup. Do I need a mixer? 48:50 Sound Baffles Daniel J. Lewis spoke about these on his episode 50:30 Podcast Stats From Blubrry and Podcast Players Mentioned: Simple Podcast Press 56:30 Outro Songs (full) make Dave skip forward. Find Dave at the School of Podcasting Find Jim at the Average Guy Network

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SLS62: How-To Pick a Podcast Show/Series Title and Genre Topic

Play Episode Listen Later Jun 22, 2016 30:45

SLS62: How-To Pick a Podcast Show/Series Title and Genre TopicSpreaker Live Show #62 for June 22nd, 2016Our Topics This Week: How-To Pick a Show/Series Title and Genre Topic and Tip of the Week “Creating Compelling Podcast Content” with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 31 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog Posts at http://Blog.Spreaker.com:- What gets an app featured on Google Play? From one of our mobile developers in Spain- Interview Q & A with NPR’s Interview: Anya Grundmann who is a speaker Podcast Movement, 7/6-8- How to Sync Skype with Spreaker Studio for DesktopDetailed Show Notes:Tip of the Week “Creating Compelling Podcast Content”: from Valerie Geller, Radio Consultant has drilled into me- "You" is key - refer to one - AGREE- What is in it for the listener? AGREE, Great Question- Organic flow - authentic - AGREE Always as much as is realistic- Health, heart and money!! Impact on lives! Emotions are linked to these things- What you think and why you think! Explain things- What is the story behind it.. Learning how to make thrilling/exciting/Fun catnip - tease to capture and hold attention- Does the story affect listener - Is it impactful on you and your listener?- Paint the visual picture in audio - Verbally descriptive is key- Can you make them care - Make your listeners care! Hard to do all the time. Pause after important statement, give timeLet’s Dive into “How-To Pick a Show/Series Title and Genre Topic”How-To Pick a Show/Series Title?- Make list of keywords that describe your show topic, searchable keywords - SEO keyword research like “Podcast Answerman” if you are a podcasting consultant is a good example- Use these words to combine in different ways, think creatively, but keep as short as possible as it needs to be big and bold on your show artwork.- Example “Spreaker Live Show” why the name… Topic: Spreaker Wanted to highlight LIVE abilities as a differentiator and “Event” experience. Used term “Show” as it was a live streaming show and not just an downloadable “Podcast”.- You can use your name in the show title “The Your Name Show” if you are known as an expert in your genre or celebrity- You can use your name this way “Spreaker Live Show with Rob Greenlee” in a sub-heading way- Show names must not infringe on name trademarks or trade names or brands, many try with TV show’s and other genres.- Visit iTunes or you favorite podcast app to look at other competitive genre shows and their show titles- The trend is to use “One, Two or Three Word” show titles lately like “Invisibilia” “Serial” “Code Switch” “The @Midnight Podcast” How-To Pick a Genre Topic for your Show:- This is very much linked to the above of picking a show name, but is more complicated- If you show name is broad enough it can include many topics, but that comes with a potential loss of simple keyword communications on topic focus and listener interest.- Podcast are the strongest when they focus on a genre that is focused with large potential listening audience - example is sports - football and fantasy football, NFL or College. - Can be best to go for the niche of “Fantasy Football” or NFL Football or Seattle Seahawks, but maybe to narrow too is the danger- General chat shows, typically don’t do as well because they are not topic focused and thus a more difficult listener interest mapping in search- It is best to have a genre that you as host have deep knowledge and extensive people connections as that is the source of the content, plus the “X” factor of being “Socially Connection Enabled Human” are you a natural “People” person who is upbeat and with an entertaining and fun personality.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

SLS62: How-To Pick a Podcast Show/Series Title and Genre Topic

school internet guide talk podcasts teacher podcasting podcasters teaches broadcasting dave jackson on the go valerie geller

Play Episode Listen Later Jun 22, 2016 30:45

SLS62: How-To Pick a Podcast Show/Series Title and Genre TopicSpreaker Live Show #62 for June 22nd, 2016Our Topics This Week: How-To Pick a Show/Series Title and Genre Topic and Tip of the Week “Creating Compelling Podcast Content” with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 31 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog Posts at http://Blog.Spreaker.com:- What gets an app featured on Google Play? From one of our mobile developers in Spain- Interview Q & A with NPR’s Interview: Anya Grundmann who is a speaker Podcast Movement, 7/6-8- How to Sync Skype with Spreaker Studio for DesktopDetailed Show Notes:Tip of the Week “Creating Compelling Podcast Content”: from Valerie Geller, Radio Consultant has drilled into me- "You" is key - refer to one - AGREE- What is in it for the listener? AGREE, Great Question- Organic flow - authentic - AGREE Always as much as is realistic- Health, heart and money!! Impact on lives! Emotions are linked to these things- What you think and why you think! Explain things- What is the story behind it.. Learning how to make thrilling/exciting/Fun catnip - tease to capture and hold attention- Does the story affect listener - Is it impactful on you and your listener?- Paint the visual picture in audio - Verbally descriptive is key- Can you make them care - Make your listeners care! Hard to do all the time. Pause after important statement, give timeLet’s Dive into “How-To Pick a Show/Series Title and Genre Topic”How-To Pick a Show/Series Title?- Make list of keywords that describe your show topic, searchable keywords - SEO keyword research like “Podcast Answerman” if you are a podcasting consultant is a good example- Use these words to combine in different ways, think creatively, but keep as short as possible as it needs to be big and bold on your show artwork.- Example “Spreaker Live Show” why the name… Topic: Spreaker Wanted to highlight LIVE abilities as a differentiator and “Event” experience. Used term “Show” as it was a live streaming show and not just an downloadable “Podcast”.- You can use your name in the show title “The Your Name Show” if you are known as an expert in your genre or celebrity- You can use your name this way “Spreaker Live Show with Rob Greenlee” in a sub-heading way- Show names must not infringe on name trademarks or trade names or brands, many try with TV show’s and other genres.- Visit iTunes or you favorite podcast app to look at other competitive genre shows and their show titles- The trend is to use “One, Two or Three Word” show titles lately like “Invisibilia” “Serial” “Code Switch” “The @Midnight Podcast” How-To Pick a Genre Topic for your Show:- This is very much linked to the above of picking a show name, but is more complicated- If you show name is broad enough it can include many topics, but that comes with a potential loss of simple keyword communications on topic focus and listener interest.- Podcast are the strongest when they focus on a genre that is focused with large potential listening audience - example is sports - football and fantasy football, NFL or College. - Can be best to go for the niche of “Fantasy Football” or NFL Football or Seattle Seahawks, but maybe to narrow too is the danger- General chat shows, typically don’t do as well because they are not topic focused and thus a more difficult listener interest mapping in search- It is best to have a genre that you as host have deep knowledge and extensive people connections as that is the source of the content, plus the “X” factor of being “Socially Connection Enabled Human” are you a natural “People” person who is upbeat and with an entertaining and fun personality.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Dave Jackson, the Teacher Who Podcasts and Podcaster Who Teaches (OTG29)

OnTheGo.FM

Play Episode Listen Later Jan 29, 2016 25:11

My guest on this episode is Dave Jackson from the School of Podcasting. Find Dave Jackson online here School of Podcasting’s Morning Announcements Ask the Podcast Coach The Power of Podcasting Mentioned during this episode Valerie Geller’s Beyond Powerful Radio: A Communicator’s Guide to the Internet Age-News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, […] The post Dave Jackson, the Teacher Who Podcasts and Podcaster Who Teaches (OTG29) appeared first on OnTheGo.FM.

SLS26: Making Powerful Podcasts with Valerie Geller, Radio Talent Trainer

Play Episode Listen Later Sep 24, 2015 49:45

Spreaker Live Show #26 for Sept 24th, 2015:Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob at spreaker docomGuest: Valerie Geller, Radio Talent Consultant, Speaker and Author of Beyond Powerful Radio at http://gellermedia.com and @vgellerTopics:- How do you recommend a podcaster can go about learning about their audience? - Radio tune in/out is not an issue with Podcasts, but abundance of content choices is an issue? In-car, playlists?- Do you see curated programming becoming more important as content offerings expand and more niche?- How important is natural vocal talent in Podcasting or does it matter? - Can anyone make it with some coaching and experience on the microphone?- Why do you think that not all radio talent make good podcasting talent or show hosts?- How should a host develop all those skills? Many did it by just doing! Do they all require unique learned skills?- POWERFUL STORYTELLING - There are NO boring stories, only BORING storytellers. Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version methods, some techniques to move up to the next level as a powerful storyteller!- What are some tips around getting the buy in your host reads in podcast ads?- What are some proven in show "promotion" techniques that could work in podcasts?Spreaker Links:http://GellerMedia.comhttp://www.beyondpowerfulradio.comhttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to: @Spreaker on Twitter using #SpreakerLive Tech Support: support@spreaker.comRob Greenlee: Rob at Spreaker.com

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SLS26: Making Powerful Podcasts with Valerie Geller, Radio Talent Trainer