Podcast appearances and mentions of clara labs

Playing it safe doesn't cut it anymore. If you want to grab eyeballs, you need to be bold, unexpected, maybe even a little chaotic.That's the magic of Taskmaster, a competition show where thinking sideways often beats playing it straight. And in this episode, we're taking a page from its playbook with the help of our special guest, Vanessa Hope Schneider, Head of Brand at Descript.Together, we explore what B2B marketers can learn from chaos, creativity, and knowing when to follow the rules (and when to completely ignore them).About our guest, Vanessa Hope SchneiderVanessa Hope Schneider is Head of Brand at Descript. There, she leads brand, content, product marketing and community. Her focus is growing the community of creators and communicators using Descript to make videos and podcasts. She's working to drive engagement and success through feature announcements and community education, and is developing campaigns that illustrate Descript's perspective on creative work, and the role AI should have in it.Vanessa has previously served as Director of Host Community at Airbnb, Head of Marketing at Clara Labs, and VP of Marketing at One Medical.What B2B Companies Can Learn From Taskmaster:Think laterally. Lateral thinking is about solving problems creatively rather than relying on the most direct or traditional approach. Vanessa encourages marketers to lean into that mindset: “Sometimes your goal is most efficiently achieved by just doing the best practice... but other times you need to break out in your approach.” In B2B marketing, that might mean reimagining how you run events, pitch your product, or tell a story. It's not about copying what others are doing, but finding the unexpected angle. Like in Taskmaster, the real wins often come from knowing when to be efficient and direct, and when to be bold, playful, or completely off-script.Know when you're the picture and when you're the frame. Sometimes your brand should be the star of the show. Other times, you should be supporting someone else's spotlight moment. Vanessa explains, “It doesn't always have to be your brand. It shouldn't always be your brand. Sometimes it's the voices of your customers. It's their success stories.” In the same way, Taskmaster contestants might earn points by hyping up the host, marketers should recognize when to uplift others for the bigger win.Develop your signature style. In Taskmaster, contestants approach identical tasks in wildly different ways, and that's the fun of it. Over time, you start to recognize their unique flair. The same is true for brands. Vanessa says, “It is valuable and compelling to find your style and stick to it, and then approach each new challenge from that perspective.” A strong, consistent style becomes part of your brand identity and how your audience remembers you.Quotes*“ One of the keys to success on Taskmaster and when making content is committing to the bit. If you're self-conscious, if you're mugging for the camera, if you're trying to do too many things at once, if you're distracted, the audience isn't gonna go there with you. Your readership isn't gonna go there with you, your customers aren't gonna go there with you. You have to summon the will, the courage, the focus to go all in, and that's when exciting things are gonna happen. And you might be able to find different types of creativity because you're blocking all that other distraction out.”*” B2B marketers should enjoy lateral thinking. So, sometimes your goal is most efficiently achieved by just doing the best practice, doing it well, and task faster. That would be reading the task and just doing what the task tells you to do. But other times, you need to break out in your approach. You need to be more iconoclastic or more unexpected. You're not gonna win Taskmaster or marketing if you're only doing one or the other. You have to know when to be literal and direct and when to think in new directions. Sometimes you're gonna get the most points if you just speed run the task, but other times you're gonna get points for creativity.”*“ There are instances when you are, as a contestant on Taskmaster, absolutely the star of the show, and you wanna be boisterous and you wanna be attention-grabbing. And of course, we as marketers all can think of instances where we wanna do that with our brand, but in other instances. You kind of wanna be a supporting character. So in Taskmaster, sometimes the best thing to do is make it about Greg because he's a taskmaster and he is very ego-driven…And so the analog for marketers would be. Who are you uplifting in your work? It doesn't always have to be your brand. It shouldn't always be your brand. Sometimes it's the voices of your customers. It's their success stories, so find opportunities to do both.”*“ Your style is your brand…It is valuable and compelling to find your style and stick to it, and then approach each new challenge from that perspective.”*“ The challenge of making content about content is knowing when should I be specific and speak directly to those priority audiences and their priority use cases? And when should I pop up a level and speak in a more generalized way about capabilities and benefits, and trust that the audience will know how that applies to the specific thing they're trying to make?”Time Stamps[0:55] Vanessa Hope Schneider, Head of Brand at Descript[03:38] Why Taskmaster?[04:47] The Role of Head of Brand at Descript[07:09] Empowering Creatives With Descript's Tools[08:15] Descript's Company-Wide Film Fests[09:21] The Origins of Taskmaster[16:43] Understanding Taskmaster's Production Value[21:37] B2B Marketing Takeaways from Taskmaster[32:31] Importance of Investing in Content[41:31] Importance of Video in Modern Marketing[48:27] Final Thoughts and TakeawaysLinksConnect with Vanessa on LinkedInLearn more about DescriptAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

How do you make sure you understand your customers, and how do you make sure they understand you? That is what we talked about with Vanessa Hope Schneider. Vanessa is the Head of Marketing at Clara Labs. She has a different background from most marketers: she studied avant-garde poetry at Columbia University, but eventually transitioned to tech marketing.  Before joining Clara Labs, she held roles with companies like Airbnb and Eventbrite. On this episode, Vanessa talks about what it takes to truly understand your audience and communicate effectively with them, and what to look for when hiring a marketing team. For full notes and show notes click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

HR Market Watch 16 - When Will The Robots Start Scheduling The Interviews? Host: George LaRocque, HRWins Guest: Maran Nelson, Clara Labs Join HRWins Principal Analyst and Founder George LaRocque as he looks at one of the most surprisingly complex parts of the hiring process: interview scheduling. Learn why it's so complex and hear from Maran Nelson Co-founder and CEO of Clara Labs, as they discuss how the process can be automated ensuring a great employer and candidate experience by taking a new "human-in-the-loop" approach. Subscribe to all the HR Happy Hour Podcast Network shows on Apple Podcasts, Stitcher Radio, Google Podcasts or on your favorite podcast app – just search for ‘HR Happy Hour’. And to learn more go to www.h3hr.com.

Looking to speed up your interview process? Add an automated scheduling tool to the mix. Not only will you free up recruiters time but candidates will love you for it as well. In today’s episode Chris Russell will discuss the top tools on the market. Goodtime is a talent operations platform for interview scheduling and interviewer training. They just raised $5 million in new funding. It sits on top of your ATS. Select interviewers yourself or let us pick the most optimal set of interviewers based on attributes/skill sets needed for the interview. GoodTime integrates with interviewers’ calendars, providing real-time availability for your candidate to select a date/time for the interview. GoodTime immediately syncs the candidate’s selection to your ATS & calendars then notifies the recruiting team, interviewers and the candidate. Interview Schedule: Find the best schedule without playing Calendar Tetris. Simplify the most manual parts of your workflow. Connect your calendar and ATS to simplify your process and minimize time toggling between tabs. Meet the needs of your candidates and team. Handle preferences and complex requirements. Interview Assistant:As an online interview scheduler created for recruiters, Interviewer Assistant allows you to quickly and easily create new interviews. With our online interview scheduler candidates will receive invitations and confirmations immediately, resulting in faster bookings and less work for you. TextRecruit: Automated Scheduling is the newest part of their platform. Automated Scheduling gives you the ability to send candidates a link to schedule time directly on your calendar – eliminating the back and forth of scheduling a meeting. Links can be sent on a one-to-one basis, as part of a campaign, or scaled for high-volume recruiting with Ari, our recruiting AI. ClaraLabs: With the introduction of back-to-back coordination, Clara can now coordinate scheduling at every stage of the interview process from initial phone screens, to hiring manager interviews, to onsite interviews. Clara Labs also continues to add to its growing list of integrations, including Microsoft 365, G Suite, Zoom, and applicant tracking systems Greenhouse and Lever, to deliver a truly seamless experience for recruiting teams and candidates alike. The RecTech podcast is sponsored by our friends at WorkHere and Hiretual!

Join HRWins Principal Analyst and Founder George LaRocque as he looks at one of the most surprisingly complex parts of the hiring process: interview scheduling. Learn why it's so complex and hear from Maran Nelson Co-founder and CEO of Clara Labs, as they discuss how the process can be automated ensuring a great employer and candidate experience by taking a new "human-in-the-loop" approach.

If you’re tired of the hassle with scheduling meetings, this episode is for you. My guest is Maran Nelson. She’s Co-Founder & CEO of Clara Labs, based in Silicon Valley. Clara is the human-in-the-loop assistant that schedules your meetings. Using a blend of technology, AI, and humans, Clara coordinates where/when your candidates and employees will meet.  And it can be applied to scheduling all sorts of meetings. Maran has raised funding from Sequoia Capital, Upside Ventures, First Round Capital, and other VC’s. After studying Neuroscience at U of Texas at Austin, she co-founded Clara with a childhood friend to solve one of business’ most frustrating problems. In this 20-minute conversation, she reveals how she’s recruited & built a team of “people” people.

Clara Labs cofounder and CEO Maran Nelson tells us there is real reason to be worried about AI — and not for the reasons that science fiction has trained us to expect. Clara’s approach to AI is innocuous to the point of being dull: it makes a virtual assistant that schedules meetings for people. (This week, it added a bunch of integrations designed to position it as a tool to aid in hiring.) But even seemingly simple tasks still routinely trip up AI. “The more difficult situations that we often interact with are, ‘Next Wednesday would be great — unless you can do in-person, in which case we’ll have to bump it a couple of weeks based on your preference. Happy to come to your offices.” Nelson sketches out her vision for a better kind of AI on Converge. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mariya Nurislamova is the co-founder and CEO of Scentbird. Scentbird is a rapidly growing subscription for luxury fragrances. Each month members get a 30-day supply of a perfume of their choice (D&G, Gucci, Guerlain, etc). Prior to Scentbird, Mariya started a number of companies in and servicing the startup space. www.scentbird.com — Credits — This episode of Giants & Crowns is hosted and produced by Nsi Obotetukudo. Editing by Duncan Gerow, Joe Fuller, and Nsi Obotetukudo. Special thanks to Isabelle Thenor-Louis, Joan De Jesus, Sunny Ou, Hannah Anokye, & Kiera McBride. — Sponsors — Breather www.breather.com Clara Labs www.claralabs.com — Giants & Crowns — www.giantsandcrowns.com Join the newsletter: Instagram: https://www.instagram.com/giantsandcrowns/ The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process.

Adam Eskin is the founder and CEO of Dig Inn a chain of restaurants serving seasonal American food, mostly vegetables from local farmers and partners. Prior to Dig Inn, Eskin worked in finance at Merrill Lynch and Wexford Capital. www.diginn.com — Credits — This episode of Giants & Crowns is hosted and produced by Nsi Obotetukudo. Editing by Duncan Gerow, Joe Fuller, and Nsi Obotetukudo. Special thanks to Isabelle Thenor-Louis, Joan De Jesus, Sunny Ou, Hannah Anokye, & Kiera McBride. — Sponsors — Breather www.breather.com Clara Labs www.claralabs.com Taskbullet www.taskbullet.com — Giants & Crowns — www.giantsandcrowns.com https://www.instagram.com/giantsandcrowns/ The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process.

The O’Reilly Bots Podcast: The technical and social dynamics of solving scheduling problems.In this episode of the O’Reilly Bots Podcast, Pete Skomoroch and I talk to Jason Laska and Michael Akilian of Clara Labs, creator of a virtual assistant—Clara—that schedules meetings and interacts in natural language through email. E-mail is, to me, a highly promising (and somewhat underrated) venue for bots. Messaging is growing quickly, but e-mail is still the standard way to communicate within businesses and especially between businesses. E-mail conventions are somewhat standardized, and much of it is highly routinized—automatically generated reports, receipts, etc.—so it’s ripe for automation. Laska, who leads the machine learning efforts at Clara Labs, and Akilian, the company’s co-founder and CTO, talk about the reality of developing an AI-driven product, and explain Clara’s human-in-the-loop system. “People are still there to do some of the most challenging aspects of this work, and that’s exactly what you want to use people for,” says Laska.Discussion points: How both the Clara bot and its users deal with the often-complex social dynamics of scheduling, which is “fundamentally a negotiation,” says Akilian. How Clara parses and evaluates dates and times Email vs. messaging as a platform for AI bots Other Links Jerry Chen’s article The New Moats: Why Systems of Intelligence are the Next Defensible Business Model Microsoft’s paper on developing calendar help (PDF) Google’s multilingual neural machine translation system Facebook’s Poncho bot for weather forecasts

The O’Reilly Bots Podcast: The technical and social dynamics of solving scheduling problems.In this episode of the O’Reilly Bots Podcast, Pete Skomoroch and I talk to Jason Laska and Michael Akilian of Clara Labs, creator of a virtual assistant—Clara—that schedules meetings and interacts in natural language through email. E-mail is, to me, a highly promising (and somewhat underrated) venue for bots. Messaging is growing quickly, but e-mail is still the standard way to communicate within businesses and especially between businesses. E-mail conventions are somewhat standardized, and much of it is highly routinized—automatically generated reports, receipts, etc.—so it’s ripe for automation. Laska, who leads the machine learning efforts at Clara Labs, and Akilian, the company’s co-founder and CTO, talk about the reality of developing an AI-driven product, and explain Clara’s human-in-the-loop system. “People are still there to do some of the most challenging aspects of this work, and that’s exactly what you want to use people for,” says Laska.Discussion points: How both the Clara bot and its users deal with the often-complex social dynamics of scheduling, which is “fundamentally a negotiation,” says Akilian. How Clara parses and evaluates dates and times Email vs. messaging as a platform for AI bots Other Links Jerry Chen’s article The New Moats: Why Systems of Intelligence are the Next Defensible Business Model Microsoft’s paper on developing calendar help (PDF) Google’s multilingual neural machine translation system Facebook’s Poncho bot for weather forecasts

Maran Nelson is the Co-Founder & CEO @ Clara Labs, the truly human interface that uses conversational intelligence trained on high-quality data to schedule your meetings. They have secured funding from some of the best in the business including previous guest Kent Goldman @ Upside Partnership and Greg Brockman, Founder of the prestigious OpenAI. As for Maran, she is also the Founder of Interact, a community of 100 young makers and technologists coming together for an annual retreat in Tahoe.   In Today’s Episode You Will Learn: 1.) How did Maran come to found one of the hottest AI startups of the day in Clara Labs? 2.) What is the right way to think about a digital assistant? How does Maran think consumer expectations and behaviours will change towards them in the coming years? 3.) Question from Shivon @ Bloomberg Beta: How does Maran think about building an AI company for the long term? How does Clara look to build scalable and transparent feedback loops? 4.) Why is Maran so bullish on the conversational interface? To what situation does this interface lend best? What other verticals and applications could this have in the future? 5.) Does Maran think that humans will always be needed in this process? At what stage will they become obsolete? Items Mentioned In Today’s Show: Maran’s Fave Book: East of Eden by John Steinbeck As always you can follow Harry, The Twenty Minute VC and Maran on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner’s sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at simbasleep.com Cirrus Insight is a plugin for sales pros who use Gmail and Outlook.  It automatically updates activities in Salesforce so you don’t have to.  It was named #41 on the Inc. 500 list of fastest-growing companies, and it has more than 1,700 customer reviews on the Salesforce AppExchange. Today, it serves over 150,000 sales people across 5,000 organizations using Gmail, Outlook, iPhone, iPad, and Android. Cirrus Insight is perfect for sales, support, and success teams who want to save time, schedule 3x more appointments, track email opens and much more with Salesforce information at their fingertips in the inbox. www.cirrusinsight.com/20VC

Two time Y-Combinator alum and Forbes 30 Under 30 Maran Nelson and former Dropcam/Nest engineer and PhD Jason Laska join me for a deep discussion on using AI and machine learning to create amazing human experiences.