Podcasts about Cirrus Insight

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod       Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST             Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f Slidebean = https://slidebean.com/truth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry   Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f The coupon is: nudge The coupon is: nudge   sales selling social selling linkedin sales skills strategic selling challenger sale advanced selling podcast sales gravy sales playbook tim ferriss adam carolla wtf startup cold calling b2b john lee dumas dave ramsey marc maron npr startup saas money reply all serail  

Uncat's current CEO is Brandon Bruce, who joined the organization in October 2019. Brandon spent the months of October 2019 through April 2020 as an entrepreneur-in-residence at Greater Sum Ventures before joining Uncat. From January 2011 to March 2019, Brandon co-founded Cirrus Insight and held the position of COO. In addition, from June 2009 to June 2012, Brandon served as Maryville College's director of gifts and grants. In September 1999, Brandon started their career as an operations manager at Rangefire Integrated Networks, where they remained until September 2000. --- Send in a voice message: https://anchor.fm/rush-tech-support/message

  Flight Plan by = http://www.CirrusInsight.com Slidebean = https://slidebean.com/truth A.I. Call Analysis by Gong.io = https://www.gong.io/bt   The Best Way to Stay Focused on Your Deals: https://www.pipedrive.com/taf/tmo Try it you will Love it. Free A.I. Ice Breaker app: https://nudge.ai/     Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth   Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod   Check Out PandaDoc for Quote building: http://info.pandadoc.com/brutal-truth/learn-more   Acuity Scheduling Free Trial:  https://acuityscheduling.com/?kw=YToxMzE1MDM2MA%3D%3D   RingCentral FREE Eval: http://www.kqzyfj.com/click-8255383-12813127   Get Grammarly: https://grammarly.go2cloud.org/SHrp   Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry   Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2   Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv     Get a 10% discount code = Bburns10 http://www.findthatlead.com

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST Flight Plan by = http://www.CirrusInsight.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f Slidebean = https://slidebean.com/truth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f The coupon is: nudge The coupon is: nudge sales selling social selling linkedin sales skills strategic selling challenger sale advanced selling podcast sales gravy sales playbook tim ferriss adam carolla wtf startup cold calling b2b john lee dumas dave ramsey marc maron npr startup saas money reply all serail

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod       Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST             Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f Slidebean = https://slidebean.com/truth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry   Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f The coupon is: nudge The coupon is: nudge   sales selling social selling linkedin sales skills strategic selling challenger sale advanced selling podcast sales gravy sales playbook tim ferriss adam carolla wtf startup cold calling b2b john lee dumas dave ramsey marc maron npr startup saas money reply all serail  

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST Flight Plan by = http://www.CirrusInsight.com A.I. Call Analysis by Gong.io = https://www.gong.io/bt Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f Slidebean = https://slidebean.com/truth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f The coupon is: nudge The coupon is: nudge sales selling social selling linkedin sales skills strategic selling challenger sale advanced selling podcast sales gravy sales playbook tim ferriss adam carolla wtf startup cold calling b2b john lee dumas dave ramsey marc maron npr startup saas money reply all serail

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod       Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST             Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f Slidebean = https://slidebean.com/truth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry   Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f The coupon is: nudge The coupon is: nudge   sales selling social selling linkedin sales skills strategic selling challenger sale advanced selling podcast sales gravy sales playbook tim ferriss adam carolla wtf startup cold calling b2b john lee dumas dave ramsey marc maron npr startup saas money reply all serail  

In this episode of the Startup Selling Podcast, I interviewed Cirrus Insight Co-Founder Brandon Bruce.    Brandon is the Co-Founder and Chief Operating Officer at Cirrus Insight. Since founding the company in 2011, Cirrus Insight has been listed in the Inc 5000 ranking for three years in a row — A list of the nation's fastest-growing private companies.   Cirrus Insight is an all-in-one sales productivity platform with world-class Salesforce integration. 250,000 people use Cirrus Insight and its sister products Attach.io and Assistant.to to work faster and smarter from the inbox and calendar. It allows you to Track emails, schedule meetings, set follow-ups, and more, right from your inbox.   Brandon grew up in Los Olivos, a small California town of 800 people, and had only one classmate in grade school.   He loves endurance sports and raced his bicycle 508 miles across Death Valley in 2002 as part of the Furnace Creek 508 (https://www.the508.net/). He finished in 35 hours and 7 minutes. He also enjoys hiking, camping, and building with Legos. Brandon lives in Knoxville, Tennessee with his wife, Tricia, and their two children, Sonoma and Carson.   Brandon's advice for Entrepreneurs and Founders:   “Stay curious.” & “Have the ability to make decisions.”   In my conversation with Brandon, we covered a lot of the early days at Cirrus Insight. We focused on how Brandon and his Co-Founder, Ryan Huff, built the company from 0 to +250,000 users.   Some of the topics that we covered are:   Getting their first users. Converting them into paying customers. Pricing in the early days Vs Pricing now. Making their first sales hire. The bottom-up sales strategy. Creating your product roadmap based on feedback. Using partners to sell your product. Links & Resources:    Brandon on LinkedIn – https://www.linkedin.com/in/brandonbruce   Cirrus Insight – https://www.cirrusinsight.com Listen & subscribe to The Startup Selling Show here:   BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you're listening to the show.

In this episode of Sales Ops Demystified, Tom Hunt is joined by Demar Amacker, Director of Revenue Ops at Zift Solutions. They discuss the value of frontline sales experience for a sales ops professional, how to help low-performing sales reps, and setting up Zift's Revenue Ops function and supporting team.

In the first ever SOS doubleheader, Jade Adams and Brandon Bruce darken the door of the shop (separately), to give the current state of their entrepreneurship journeys. Brandon Bruce parlayed a law degree, a passion for disruption, and a penchant to serve - into the innovative tech product, Cirrus Insight. Now Brandon spends many of his days giving his time and resources to 501c3 non-profits and mentorship programs for Knoxville's youth. Jade Adams took her niche passion for indoor house plants and quickly built a following that started to view her as an authority on indoor botanicals. The 100Knoxville initiative noticed Jade's growth opportunities and chose Oglewood Ave. as a member of their first cohort of Black-owned businesses to recieve mentorship and financial infusion. Special thanks to SOS alum Chris McAdoo for the help with podcast intro.

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Made Right Here is sponsored and produced by The IT Company and we are telling the stories of East Tennessee founders, creators, and builders, and their journey to creating successful organizations. From the idea behind it, to the impact it had on the community, their employees and their own lives, we're taking listeners, and viewers, behind the scenes of the movements they built and the people who helped build them!

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Video Emails by Covideo = http://www.Covideo.com Flight Plan by = http://www.CirrusInsight.com Sign up to https://www.AptoZen.com The Best Way to Stay Focused on Your Deals: https://www.pipedrive.com/brian Free A.I. Ice Breaker app: https://nudge.ai/ A.I. Call Analysis by Gong.io = https://www.gong.io/bt Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth   Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod   Check Out PandaDoc for Quote building: http://info.pandadoc.com/brutal-truth/learn-more   Acuity Scheduling Free Trial:  https://acuityscheduling.com/?kw=YToxMzE1MDM2MA%3D%3D   RingCentral FREE Eval: http://www.kqzyfj.com/click-8255383-12813127   Get Grammarly: https://grammarly.go2cloud.org/SHrp   Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry   Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2   Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv     Get a 10% discount code = Bburns10 http://www.findthatlead.com    

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Made Right Here is sponsored and produced by The IT Company and we are telling the stories of East Tennessee founders, creators, and builders, and their journey to creating successful organizations. From the idea behind it, to the impact it had on the community, their employees and their own lives, we're taking listeners, and viewers, behind the scenes of the movements they built and the people who helped build them!In part one we hear Brandon's story of growing up in a small rural town in the northern part of Southern California, complete with an outhouse, and how Brandon's environment, upbringing and opportunities shaped him into the eventual founder, creator and builder that he is today.Brandon's story weaves through growing up north of Santa Barbara, CA in a town of less than 900 people, going to a school that actually had an outhouse, and how these experiences of being outside, hiking, and exploring began to shape him into a creative problem solver, and eventually company builder. We hear about how a single decision Brandon made to enter an essay contest AND his own drive and persistence launched him into global travel at 16 years old, eventually landing him as a presented at the G7 Summit. The themes of being outside, being bored and having to figure it out, parents who supported him and also gave him the freedom to try things. Brandon's desire, commitment and persistence showed early but also shaped him to think bigger.  

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com   Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE  FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo =  http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and  would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial:  http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST               Flight Plan by = http://www.CirrusInsight.com    A.I. Call Analysis by Gong.io = https://www.gong.io/bt

Jason Hubbard VP of Partnerships and Alliances Salesintel.io Company Linkedin Profile URL https://www.linkedin.com/company/salesintel-io Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Partnerships and Alliances for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. SalesIntel is the top provider of accurate and affordable sales and marketing contact data. What does your company do in 5 words or less? Most accurate B2B data available

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Flight Plan by = http://www.CirrusInsight.com Slidebean = https://slidebean.com/truth A.I. Call Analysis by Gong.io = https://www.gong.io/bt Sign up to https://www.AptoZen.com The Best Way to Stay Focused on Your Deals: https://www.pipedrive.com/brian Free A.I. Ice Breaker app: https://nudge.ai/   Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth   Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod   Check Out PandaDoc for Quote building: http://info.pandadoc.com/brutal-truth/learn-more   Acuity Scheduling Free Trial:  https://acuityscheduling.com/?kw=YToxMzE1MDM2MA%3D%3D   RingCentral FREE Eval: http://www.kqzyfj.com/click-8255383-12813127   Get Grammarly: https://grammarly.go2cloud.org/SHrp   Get Free Emails addresses from any company: http://elucify.grsm.io/e/65f     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry   Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2   Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv     Get a 10% discount code = Bburns10 http://www.findthatlead.com    

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On this podcast episode Jeb Blount and Brandon Bruce, COO of Cirrus Insight, discuss how to get the most out of the modern CRM.

The sales landscape is always changing but by gathering insights from other sellers we can determine how to handle major challenges when selling.    Brandon Bruce is co-founder of Cirrus Insight and he's going to address how to we can get out of our own zone, where we focus exclusively on ourselves and our companies, and seek opportunities to interact with other people.    Evolving sales   The world of sales is constantly evolving. One of the challenges Brandon sees with sales right now is an unspoken push that exists. Because there are a bunch of companies at the growth stage, and a bunch of companies just starting out, there's a tremendous amount of energy in the sales industry.    There's a premium on hitting numbers. Everyone is hustling and trying to find a way to build a better mousetrap. On the negative side, sellers might be hyperfocused on closing deals so that they forget to prioritize the personal connection. Because connections take time, and sales reps get antsy, we sometimes try to speed things along.    We don't want to close a deal next month; we want to close it this month.    Brandon believes there's a happy medium to be found. We must work to focus on building sustainable relationships even while we focus on making our numbers.    Long-term success   Companies that focus too narrowly on numbers will likely struggle to achieve long-term customer success. The customers won't stay as long because the deals were one-time kinds of relationships. It's easier for customers to walk away when the customer doesn't know us well.    Brandon remembers buying a countertop, a one-time purchase, from a company that worked to develop a relationship with him. They were struggling to find exactly what he wanted, until they discovered an unused countertop in a storage area. It was exactly what he needed, and it was something a previous customer decided against using. And the company sold it to him for 50 percent off.    He calls it a great selling experience because they listened to his needs and they thought about how they could best help him. And even when they had a chance to make more money off the deal, they sold it to him at a great price.    Even though he won't be in the market for a countertop anytime soon, they created an evangelist in him. If anyone should ask where to buy a countertop, he'll absolutely recommend that company.    They closed a deal, they moved product, and they build a sustainable relationship.    Evangelizing   We should probably remind ourselves to focus on doing the right thing, and sometimes allowing ourselves to take the easy option. We're tempted to feel like we should push a little harder, but sometimes we can take the easy deal that leaves the customer feeling satisfied.    Every now and then, take the deal that the customer can say yes to immediately. You might leave a little on the table, but everyone feels good moving forward. #Evangelizers   Your customer will become an evangelist for your company. You might have missed a chance to get a little more from them, but because you gave them more, you'll have the opportunity to earn more from them.    Building customer relationships benefits your long-run philosophy.    Raving fan   I joined an organization that gave its sellers to the book, Raving Fans, as part of its onboarding process. It helped us understand the value of customers who bought our solution and then stayed with us to upgrade and buy more later.    It's valuable to have a customer who likes your product and who will promote you on social media and leave you reviews. A raving fan might take you to their next three jobs, or mention you on their podcast.    It has less to do with building a predictable sales machine and more to do with building a fan base who is passionate and who might do unpredictable things.    Reaching out to prospects   It's getting harder and harder to reach prospects, and sellers use a variety of tactics to do it.    Ecommerce has gotten huge, and statistics show that buyers have done a tremendous amount of research before they engage in the sales process. Despite that, there's still room for a lot of outreach and prospecting. But how can we bridge that gap if we have buyers who are already doing a lot of the work themselves?   Begin by making it really easy for your customers to have a conversation. Brandon's company puts its calendars on the website so that customers who want to schedule time with them can immediately see what is available. Once they schedule a time, it will automatically appear on the company's calendar. It's buyer-driven versus seller-driven.   Prospects come to them more often now asking for a demo. Meeting them part-way helps to bridge that gap.    Another option they use is the ability to place bulky slides in a web portal and then provide a link to it instead of putting the slide in an email. It's useful because they can click on it and view it online. They don't have to worry about malware or about a bulky attachment loading too slowly.    They also get real-time analytics about their slide deck: they know which slide people are most interested in, and where they abandon the slides. The team can then offer to follow up with a demo.   Meeting halfway   Brandon calls the process meeting halfway, which he said is how the best sales always happen. It's a buyer saying, “I'm ready to buy,” and a seller saying, “We're pretty interested in selling to you.” It creates a partnership where everyone brings something to the table.    Persuade by sharing insights. Many people have a distaste for sales because they perceive it as a seller trying to trick a buyer in buying something he doesn't need. But that's not selling. That's trickery.    Sales is an art and not a science. It can't be reduced to an algorithm, at least not yet, because it involves nuanced decisions as part of the relationship. In his own case, the company was looking to make a purchase, but the VP of marketing was skittish because the company wasn't pushing for the sale at all. It left her with the sense that they don't really want their business.    The art results from trying to find the right amount of positive pressure to get the deal closed. It's figuring out what your buyer needs and wants to hear, telling them, and moving the conversation forward.    Email outreach   Email outreach is difficult and it has gotten harder over the lifetime of Brandon's company. As with any trend in technology, as more and more people come on board with automation, there's simply more volume. Those on the receiving end are overwhelmed by it, and it's hard to overcome the spam filters. It's difficult to break through.    Short emails work the best; perhaps two or three lines long with single sentence paragraphs. It must be super easy to read at a glance because people don't tend to read deep content.    Clearly state what you do and provide a link or two. Make it very easy for the user to click and say, “I want to learn more.” They're much simpler than the newsletter-type emails that are rich in image and video. Google and other filters often knock those out. It's a simple, text-based email with an intriguing subject.    Recognize that vanity metrics might get you a 100-percent open rate, but they don't drive conversations, and conversations drive sales.    Consider asking other people in your industry for feedback. Brandon likes to send ideas to other tech founders and ask if his ideas seem insane or totally off-base. Because it's a very giving community, people often write back to offer thoughts and ideas.    Keep the excitement   Sales will always be a hustle. It won't ever be easy. It's a nice idea to think that you can create some kind of machine that will keep the money rolling in, but it isn't realistic. We must keep putting our heads down, hustling, and meeting the customers halfway. Make deals that are easy to say yes to and that leave your customers feeling confident about the decision.    Let your audience know that doing business with you is easy.    “How to Handle Major Challenges When Selling” episode resources   If you'd like to connect with Brandon, you can email him at brandon@cirrusinsight.com, or you can find him on LinkedIn.    Connect with me at donald@thesalesevangelist.com.   Try the first module of the TSE Certified Sales Training Program for free.   This episode is brought to you by the TSE Certified Sales Training Program. I developed this training course because I struggled early on as a seller. Once I had the chance to go through my own training, I noticed a hockey-stick improvement in my performance.   TSE Certified Sales Training Program can help you out of your slump. If you gave a lot of great presentations and did a lot of hard work, only to watch your prospects choose to work with your competitors, we can help you fix that.    Tools for sellers   This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link.   Mailtag.io allows you to see around the corners. You can see when people open your email, or when they click on the link you sent. Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out.   I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility.   If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more. Audio provided by Free SFX and Bensound.

Co Founder of Cirrus Insight https://www.cirrusinsight.com/brandonAs an entrepreneur, you get to choose who you work with.  Cirrus Insight helps you manage sales, without leaving your inbox.As a company, be available to your clients.Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I play the role of a hard nosed attorney who uses positional bargaining to try to bully Brandon into a bad contract. Brandon does a great job of pushing back respectfully and generating creative solutions.  This sparring session complements our previous episode with Brandon Bruce, the Co-Founder and COO of Cirrus Insight. Important Links: Click here to learn more about the Negotiation Workshop.   Click here to buy the book. Click here to download the ultimate negotiation guide.   Click here to learn more about Cirrus Insight.   Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity, mindful, mindfulness, emotions, self awareness, emotional intelligence, career, interviews, informational interviews, job search, job readiness, networking, discounts, conflict, difficult people, psychology, emotion, emotions, argue, argument, debate, negotiation, negotiate, influence, persuasion, leadership, parenting, psychology, sociology, social dynamics, entrepreneurship, small business, salary, sales, law, lawyer, law school, mba, human resources, HR, talent management, talent development, nonprofit management, supply chain, procurement, sales, buyers, buying, procure, business negotiation, Chris Voss, Never split the difference, getting to yes, collaboration, negotiation genius, art of the deal, real estate negotiation

In this episode, Brandon Bruce, the Co-Founder and COO of Cirrus Insight, shares how to handle the sales side of negotiation. Important Links: Click here to learn more about the Negotiation Workshop.   Click here to buy the book. Click here to download the ultimate negotiation guide.   Click here to learn more about Cirrus Insight.   Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity, mindful, mindfulness, emotions, self awareness, emotional intelligence, career, interviews, informational interviews, job search, job readiness, networking, discounts, conflict, difficult people, psychology, emotion, emotions, argue, argument, debate, negotiation, negotiate, influence, persuasion, leadership, parenting, psychology, sociology, social dynamics, entrepreneurship, small business, salary, sales, law, lawyer, law school, mba, human resources, HR, talent management, talent development, nonprofit management, supply chain, procurement, sales, buyers, buying, procure, business negotiation, Chris Voss, Never split the difference, getting to yes, collaboration, negotiation genius, art of the deal, real estate negotiation

Did you know that sometimes the fastest way to get sales is to slow down? I had a great episode with Brandon Bruce, co-founder and CEO of Cirrus Insight, a customer relationship management application, who shows you how to achieve sales success with the “Art of the Slow Sale.” In our far-ranging discussion, he outlined some of his thoughts about how slowing down your sales process actually speeds up your closing rates.

Everyone wants to get better at sales, but once you've had some success, could you explain why? Could you repeat that and train others to mimic that success? Cirrus Insight cofounder Brandon Bruce has grown his sales integration software company into a $12MM business by focusing on the process and creating systems that show where growth comes from and how to replicate it. But there's a surprising benefit to this: It allows you to predict potential customers' needs, which you can use to lead them down your sales path and get them invested in your product or service before you ever make the sales pitch! We talk about that and a whole lot more of the challenges startups face early on when trying to figure out how to create a sales system for their company. For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

Brandon Bruce co-founded and grew Cirrus Insight to $12 million in revenue and #41 on the Inc. 500 list (after a six-year rollercoaster of sales success and setbacks). Today, we're talking about how to find the unique sales strategy for your business, and how to abandon what doesn't work. In this episode, we also talk about: How sales prospecting has changed in past three or five years The old sales prospecting tactics that don't work anymore Specific sales strategies to help you stand out from the pack How to develop a culture that keeps learning This episode is brought to you by: Katallyze.io Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team. Check out more about Katallyze services here. AGM AGM is a B2B agency that helps you scale your business using LinkedIn. They have LinkedIn training, LinkedIn lead generation, LinkedIn recruiting and LinkedIn advertising services.  The company has been featured on the BBC, Entrepreneur and Huffington Post.  Right now, AGM is offering all of our listeners a Free LinkedIn Audit. Just go to abrahamglobal.com to reserve your session. 

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brandon Bruce, Chief Operating Officer and Co-Founder of Cirrus Insight. Like all law school grads, Brandon decided to co-found a rapidly growing tech company. Since starting Cirrus Insight more than 7 years ago, Brandon has helped grow the company to more than 70 people...and, of course, improve the efficiency of sales teams around the world using their software. Throughout the pod, Collin and Brandon talk about all of the different ways C-level executives can support their sales teams. Highlights include: Brandon's relationship with his sales team (15:06), Brandon's support methods (20:03), navigating the procurement process (38:53), advice to other sales teams (42:57), and cold call Collin (42:57).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brandon Bruce, Chief Operating Officer and Co-Founder of Cirrus Insight. Like all law school grads, Brandon decided to co-found a rapidly growing tech company. Since starting Cirrus Insight more than 7 years ago, Brandon has helped grow the company to more than 70 people...and, of course, improve the efficiency of sales teams around the world using their software. Throughout the pod, Collin and Brandon talk about all of the different ways C-level executives can support their sales teams. Highlights include: Brandon's relationship with his sales team (15:06), Brandon's support methods (20:03), navigating the procurement process (38:53), advice to other sales teams (42:57), and cold call Collin (42:57).

Brandon Bruce, Co-Founder of Cirrus Insight, joins the podcast to talk about the modern seller. How do you leverage technology and data to become a better seller? Learn the attitudes, behaviors, and techniques of today's top sellers. Cirrus Insight is a plugin for Gmail and Outlook for salespeople. It's an all-in-one sales productivity platform with world-class Salesforce integration. It was #41 on the Inc. 500 list of fastest-growing companies in 2016. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Brandon Bruce, Co-Founder of Cirrus Insight, joins the podcast to talk about the modern seller. How do you leverage technology and data to become a better seller? Learn the attitudes, behaviors, and techniques of today's top sellers. Cirrus Insight is a plugin for Gmail and Outlook for salespeople. It's an all-in-one sales productivity platform with world-class Salesforce integration. It was #41 on the Inc. 500 list of fastest-growing companies in 2016. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

How you think about your business matters. And in this episode, we delve into the growth mindset you will need to succeed. Brandon Bruce, COO of Cirrus Insight (one of the fastest growing companies in America), joins the show to share his experience on growing a successful technology company. Brandon’s company has been through a... Listen to episode

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes James Buckley, an Account Executive with Cirrus Insight, a sales workflow tool increasing sales efficiency and acumen by integrating your inbox with your CRM. Although James is currently in an Account Executive role, he's done it all at Cirrus Insight. During his tenure, James has grown from a Client Engagement Specialist, to both a Manager and Director of Business Development. His excellent onboarding manual, written for new Sales Development Reps at Cirrus Insight, was eventually published as a book titled: Tip of The Spear: Blood Sweat and Sales. The man has insight. Throughout the pod, Collin and James discuss, and attempt to improve, a critical piece of the sales cycle - the handoff from SDR to Account Executive. Highlights include: James' book: Tip of The Spear: Blood Sweat and Sales (3:28), the transition point of a discovery call (4:21), roleplaying calls (11:32), the hand off (21:34), and being nimble as an SDR (34:01).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes James Buckley, an Account Executive with Cirrus Insight, a sales workflow tool increasing sales efficiency and acumen by integrating your inbox with your CRM. Although James is currently in an Account Executive role, he's done it all at Cirrus Insight. During his tenure, James has grown from a Client Engagement Specialist, to both a Manager and Director of Business Development. His excellent onboarding manual, written for new Sales Development Reps at Cirrus Insight, was eventually published as a book titled: Tip of The Spear: Blood Sweat and Sales. The man has insight. Throughout the pod, Collin and James discuss, and attempt to improve, a critical piece of the sales cycle - the handoff from SDR to Account Executive. Highlights include: James' book: Tip of The Spear: Blood Sweat and Sales (3:28), the transition point of a discovery call (4:21), roleplaying calls (11:32), the hand off (21:34), and being nimble as an SDR (34:01).

Sue Fernand, VP of Channel Sales at Cirrus Insight joins us to discuss how smaller businesses can scale quickly and effectively with both the right channel partners and the right tools on this episode of The Allbound Podcast.   Effective selling takes an ecosystem. Explore how to supercharge your sales and master the art of never selling alone. Welcome to the Allbound Podcast, the fundamentals of accelerating growth with partners.   Jen: Hi, everyone. Welcome to the Allbound Podcast. I'm Jen Spencer and today I am joined by Sue Fernand, VP of Channel Sales at Cirrus Insight. Welcome, Sue. Sue: Thank you, Jen. Happy to be here.   Jen: Well, I'm really glad to have you, and especially I wanted to share a little bit about your background because you've been working in a channel for about 18 years, and you've pretty much had almost every role within the channel. So, from like being strategic accounts director at Esna Technologies to different specialized director of channel roles, and I know you also serve as a strategic advisor, focused on like I.E partnerships and channel for the small business web, so you definitely know channel inside and out. We are just really, really, really glad to have you here on the show. Sue: Well, thank you. I'm glad to be here.   Jen: So let's dive into some questions I have for you. You know, you've got a lot of experience, not just in channel, but in tech, and we think about like rapidly growing software companies and the software industry and SaaS. Would love to hear from you where you think the software industry has the greatest opportunity, specifically when it comes to channel, and knowing that channel has been more of a traditional hardware type of go-to market strategy for many, many years.   Sue: Yeah, that's definitely a good question, because you're right, and in my early years of being in sales and being in channel sales, it was. It was all hardware. You know, in the OEM space a little bit, as well as, you know, just being an additional product in like a telecom vendor's portfolio. And then SaaS is a little bit different.   I think the partnership story and channel story, you know, changes a little bit, but I think the greatest opportunity is really for growth, right? I mean a lot of the, like you mentioned, small startups, you know, they don't have the scale out the gate. So trying to get the word out on your own about what your product does or getting in front of, you know, customers that would be a good fit, it's oftentimes challenging, and you can spend a lot of money doing events and, you know, you might blow through any sort of VC, let's say, that you have. But you can get a really strong partner ecosystem that knows your product, sees the value in it, sees the value for their clients, I think that's a really great way to scale.   I mean, again, a lot of these companies that you would sign up to be a partner, they have clients already and it's, you know, super...I think it's a great place to start, and that's one of the things I always do when I bring on a new partner. It's like, "Let's get some webinars or events or things like that set up with your existing clients. Let's get in front of those clients." I think it's always easier for customers to sell to their existing customers, right? So it's a really great way to kick off the relationship and it's a great way to have some initial wins.   I think, you know, getting success out the gate is a good way to do it. You know, even if you have to maybe spoon-feed a couple of deals to your partners, I think that that kind of creates a good environment when the relationship kicks off, instead of spending a ton of time training and creating awareness and creating, you know, collateral, and then it's like there's no opportunities, so things just sit there. But I think, you know, being able to get in front of, you know, whatever channel you choose, get in front of their existing clients and make sure that you can kind of have some pipeline right away. Jen: That's such a good point, and you know what it makes me thing of, it reminds me of when we recently promoted one of our BDRs to be an account exec, right? And when we did that, we didn't just kind of set him free, right? Actually our director of sales kind of worked with him and, you know, did those sort of ride-alongs and got a win under his belt, right, and really helped him see that and taste it, right, and be hungry for more.   And it's an approach I see a lot of sales leaders taking when it comes to their direct business, but when it comes to channel, I mean, they're still just...they're salespeople. So how do you teach them how to have a win and get that win for them, help get that win for them, and then let them go and do it on their own after that? So I think it's just something I hadn't really thought of before and then you mention this, and it's like that makes perfect sense to me.   Sue: Yeah, exactly. It kind of started out with a positive. That way, the story can kind of resonate throughout the company, and people will pay a bit more attention to, you know, your offering. Jen: So, you know, I try to be a really good social listener and pay attention to some of the really great content that's being shared in the space. And you had shared an article that was written by one of your colleagues at Cirrus Insight. It was called "Why Small Businesses Are Struggling Without Sales Software," and I really liked that piece. We'll link to it in the show notes. So in it, the author says that only around 50% of all businesses survive 5 years or more and only about one third make it a full 10-plus years. And if you want to be a success now, it's such a key to work carefully, so it was pretty eye-opening.   And, you know, from our perspective, you know, here over at Allbound, we 100% agree sales software, partner sales software can make a world of difference in those companies being successful. I would love to hear from you what you think a business needs, you know, for their channel to create a path that's gonna lead a business to that 10-plus year mark, given the fact that so many small businesses are, you know, struggling to survive. Sue: Yeah, definitely, and that article was super interesting because some of the statistics in there were just crazy. You know, it said, you know, of the people that were polled, 74% of those companies were managing things manually, and only 16% even leveraged CRM, which just seems surprising in this day and age. But, you know, that's true, obviously, and you do see it. I mean, I think being in the sales and tech world, sometimes we tend to live in a bubble and we assume everybody's using all these really cool things and managing their business in the most effective manner, when, in reality, that's not the case.   And I think small businesses, in general, sometimes try to do a lot of things manually to maybe cut some corners and save some money, or they'll like patch together a bunch of free apps, let's say, but I really think that's where you fail, right, because you're not getting any of the tracking data either, so how do you even figure out what's working or what's not working, and those types of investments, they definitely pay off. And I think when you're managing a channel, you have to have a really good system in place of how that's gonna work from beginning to end. Otherwise, it would be just a big mess because, again, it's probably gonna be, you know, one or two people managing an ecosystem of partners, so you need to have some automation. And you absolutely want to track the data, track performance, so that you really can figure out where your efforts are best served, right, which partners are bringing you the most leads. That's hugely important. Which partners are maybe bringing you the bigger size deals, so you're gonna want to put your efforts there, or which partners are just not getting it, they're just not engaging, and, you know, what can you do to get them engaged or maybe that's just not a good fit, and you move along. But I think it's really important to invest in sales or partner enablement software because there's a definite investment upfront, but it's going to pay off.   Jen: And, you know, I think you'll agree with me when I say that successful partners and salespeople, successful salespeople, tend to be really happy. They're gonna be your happy partners. They're going to continue to drive business for your organization. And if they're unhappy, that probably means they're not making money, right? So, you know, how do you do it? How are you enabling your partners to sell more efficiently? Are you running promotional programs? Are you producing any types of materials or marketing tools? You know, love to hear a little bit about what you do to ensure that those partners are well enabled to sell. Sue: Absolutely, yes. I kind of have three different channels within the channels that I focus on. The majority of the channels that I'm focusing on now with my current role at Cirrus are Salesforce consulting partners. So they're actually referral partners. They're not actually selling our licensing, but, you know, they are involved with their Salesforce deployments, all of their clients, our Salesforce users, so it's really, really important for them to know about what our product does. So one of the things we do for them, and I think it's a really smart move, is give them the software to use in-house. So they're using it, and it's a great app. They love it and they know that it's going to help increase Salesforce adoption, so it makes natural sense to recommend it.   Then, obviously, we also pay referral fees and we launch, you know, different types of promotions from time to time, you know, that will offer the ability to maybe win a trip or get a gift card, or something like that. But constant engagement and having a really easy way for them to get to that content too. Like, we've got a landing page with resources, so we've kept up-to-date, but it's got all of our marketing materials, tape studies, tutorials, everything, you know, is right there so that they're not having to, you know, go all over the place to kind of figure out what they need.   As well as we've done what we call micro-sites, so when someone signs up to be a partner, we'll create a custom branded page with their logo and a little description. We'll also list them as a partner on our site, but they are referring people to us. It has that really nice look. You know, we've got their logo on there, and it just, you know, shows that there's a relationship there. So I think that that's, you know, important, to make sure that you not only have a program, but make sure that it's easy and continually, you know, query the partners too, like, "Is this working for you? Is this a mutually beneficial relationship?" And if you need to make changes or you need to maybe launch something as a promo, then you can, you know, go ahead and do that just to kind of keep that engagement going. Jen: That's a good point. And I'm wondering, have you ever created something or worked for a company where you guys put something together, whether it was a promotion or it was some, you know, content or something that you did that just fell flat, that you thought like, "Oh, this is gonna be great," and the partners just not respond to it? Has that ever happened? Sue: Oh yeah, definitely. You come up with this great promotion, let's say, and you're like, "People are gonna be signing up left and right, and we're gonna get so many leads or so many referrals out of this," and it just doesn't take off. I think you really need to figure out what's important to their business, because, you know, their business has needs, right? And I think for us, like with our consulting partners, their business is services, they're implementing, so that's what's hugely important to them.   Retail partners, they're selling something else, and we're a bolted-on attachment, so that's a little bit different because they're making potentially a little bit more money off of it. So I think you almost have to continually, before you launch a promotion, really understand what's gonna drive them. It's gotta help their business, not necessarily the actual prize at the end of the day, but it's got to be something that's gonna overall effect and allow them to have more business out of the promotion that you're offering.   Jen: I'd love to hear a really great partnership story. I'm wondering, from your experience, whether it's at Cirrus or maybe at Esna, you know, really anywhere you've worked over the course of your career, if you have just, like, one of your favorite partnership stories, whether that's like the most revenue, or a really big accomplishment, or some like amazing strategic alliance that you were able to build. Do you have any anecdotes for us? Sue: Yeah, definitely. I think probably like the most challenging but exciting time in my career of managing in channels was when I made the switch, when I was, you know, with the previous employer, Esna. We'd kind of switched from working with like traditional telecom hardware vendors to trying, you know, working in the SaaS base. Even though we were technically still equipment, we were repositioning and attaching ourselves to SaaS products, like Google and, you know, Office 365, and other, you know, cloud based platforms. So we had to seek out a different kind of partner, and that was an exciting time, challenging time, because it was very different, and a much, much different approach, but it allowed me to really get involved in a lot of the early on enterprise companies, you know, moving to the cloud.   One of the deals I worked on with one of our partners was with LinkedIn, and that was a super exciting opportunity, super exciting deal. We were very critical in that decision of moving that entire company over to Google. I know they've now been acquired by Microsoft, but it was a very exciting deal, and it really solidified the relationship with that partner, because, you know, it's pretty obvious without our piece of it, maybe that deal would not have gone down, and we really worked very strategically together on it, so that when it came through, it was very, very exciting. So it was a real success and a win, and I think it left a better engagement for both parties, because that was so much investment on both ends and it was a very long process, but it was definitely a big accomplishment. Jen: I think, you know, recruiting the right partners is so important, and it's something that we've talked about a great deal on this podcast or other content that we created at Allbound about, you know, who you decide to partner with and build those alliances with. And, you know, ideally, it's all of your partnerships all result in these amazingly successful relationships, you know, like the one you shared. You know, but realistically there are partnerships that fall flat, you know, that don't quite get to where we had hoped they want to. And then there are some that we consider like those diamonds in the rough, right, where you didn't know how amazing it was gonna be, and then it just blossomed into a really great partnership. Do you have an effective recruiting tool or a strategy that you've used to really help gain meaningful partnerships? Sue: Yeah, definitely, and that's hugely important, because I think, you know, there is the challenge of knowing who the people are, the players, and their respective base that you want to get into. And I think sometimes we all want to go right to top, right? We want the biggest ones, like, you know, in the Salesforce ecosystem that would be like the Accentures. You know, we want to go right to the top. And I think that for my purposes, what I found is going right to the top isn't always the best way. Yes, they're very, very big companies, and they have lots of clients, but it's very, very hard to get mind share in those large organizations, because, you know, there may be potentially even a lot of red tape to even get that partnership going, and then once you're there, you know, it's really hard to get mind share.   So I think kind of going for, you know, more of a smaller business, but maybe if you're looking for particular verticals, a business that focuses entirely on that vertical, that makes sense, or more of a boutique type, you know, partner, and a lot of times can be that diamond in the rough, right? Like, maybe it's only a two- or three-person operation, but they've got this reputation, where they're just bringing you these really big deals.   I really like to, you know, take a look at people's websites quite honestly and see what kind of work they've done, what kind of content they're putting up. I like to see people that are kind of thought leaders, because then I know that they're gonna get the ROI and the story that we're gonna bring to the client. So I like to do a little bit of investigation, not just knowing, "Hey, this is a big partner, this is a successful partner," but let's see what kinds of clients they have, what's on their website, what's on their blog, what are they putting out there, what's important to them. So certainly bringing social into the mix is a lot about how I do the recruitment or seeking out additional partners. Jen: Well, I think that's really smart because I've seen culture make or break a partnership, right? So you can have two organizations. You might be both targeting a similar, you know, that same ideal customer profile or you might be focusing on the same buyer percentage. But culturally, if you're extremely different in your approach, that could definitely impede the success of that partnership. So, I mean, I think that's really, really wise, but there's not always a clear-cut way of figuring that out, right? That takes time. Like you said, going onto someone's website, consuming some of the content that they're creating, looking at what they're posting on social media. I mean, do you have a team that helps you with that, or are you kind of doing that on your own? How do you scale that kind of...yeah. Sue: At Cirrus, we're small, we're a startup, but yeah, it's kind of on me. But in the past, gosh, I mean I remember back in the early days of my career, you know, going and getting like the phone books and going through and finding like all the interconnect companies in a particular area, you didn't have, you know, as many online resources, so you had to go a little bit, you know, more old school on that. But I think that, in general, you're right, the culture thing is super important, and you also need to understand the rules of engagement, too. That's big as well.   You know, some partnerships will want you to be very hands off. You know, they'll want you to entirely enable their teams, but they don't want you talking to their customers. They want to own the deal and they're just gonna kind of come to you, you know, to order it, let's say, or if they have technical questions. Where other partners are gonna really want you kind of side by side in the deal, especially the larger strategic ones. So I guess knowing, you know, what the rules of engagement are and how much, you know, visibility you're gonna want into their pipeline, let's say, you know, these are all things that you kind of need to find out when you identify what types of partners you're looking for.   Jen: Oh yeah, I agree 100%, and it's like it's not a one size fits all, right? So you have to adjust that communication. Sue: Yeah, definitely not, definitely not. And I've even worked in OEM relationships too, where you can't even...it's not even something that you're publically saying that it's your product, even though it is your product. So that's a whole other different partnership, where it is, really, truly hands off, and you're just kind of managing, you know, the actual relationship between the two companies, but there's not gonna be any sort of a forward facing discussion with the client.   In my experience, I prefer it when it's more of a, you know, collaborative approach. I think it's more successful, and maybe that's just the types of products that I've sold, but I think no one can tell the story better than you can. You can definitely enable your partners, and they can tell that story, but when it comes to a really large strategic deal, I think having, you know, both people there, them selling their company and their services, and you coming in as, you know, supporting them as the expert on your technologies. For me, that's been the recipe for success.   Jen: Before I let you go, I was just thinking, Cirrus Insight's a younger company, like you said. You've got this partner play. Maybe you can kind of take a step back and share a little bit about the company, you know, so all the listeners have an idea of like, okay, who is Cirrus Insight, right? And then also, you know, love to know when the organization decided to make that go-to market, to make that partner play and have a go-to market strategy around channel partners. Was it right out of the gate? Did it come later? Can you just shed a little bit of light on how you did that? Because I know we have a lot of listeners who are in similar situations or maybe even like a year or two behind where you are, I think it would be great to hear your story. Sue: Yeah, absolutely. In fact, I mean, I joined them almost...so it'll be two years next month. So when I came onboard, they already did have, you know, partners. I think out the gate, they focused on the partner model right away, because they knew that was gonna be the way to scale, and Salesforce partners were the way to go because they owned the relationship, and building a name and a brand in that ecosystem, that's where you had to go.   In terms of, you know, the company and the history, it's kind of a funny story actually. I was one of the first users of Cirrus Insight when I was at Esna, so I actually found the product. We were a Gmail shop. We used Salesforce and, you know, quite honestly we were struggling with our adoption, and I found it, and I used it, and I was a huge fan. I have posted one of the first reviews on the app exchange, so I knew about them for quite some time and was a big fan.   So when I was looking into new opportunities, it made sense for me to reach out to other products that I loved and used and I knew made my life easier because I think, you know, that adds a lot of credit and validity to your story when you can say, like, "Hey, I've been there, I've seen the transformation, and I use this," or it's not like you're just selling a product, so to speak, if you have a little bit of history on it.   But yeah, they've been partner focused before my time. I know that's how they grew the company. So when I came in, there were already some established partners, and now I've just taken that process and just grown it even further and brought in some additional relationships with OEM Salesforce partners and building up a little bit more on the resale side and getting a better handle on tracking, the referral partners that we have and just having a point person that's just engaging with them on a regular basis.   I think, in general, with any channel, it's just about enablement and engagement. And, again, the thing that we were talking about earlier, having a system in place that allows you to do that, not manually, but having something in place that allows you to use some software so that you can have the data that you need, and be able to track that, and track the metrics on it, and figure out what's working and what's not working. Otherwise, I don't think, you know, it's going to be a successful channel if you don't do it right. Jen: Absolutely. It's like, you know, if you were a DemandGen marketer and you never paid attention to what marketing efforts produced the most number of leads, right? If you did that, you know, that would be very foolish, right? So putting the same approach, the same thing we're all doing with the direct sales and marketing efforts, putting those same processes and holding those same standards, you know, with indirect sales and indirect marketing as well. So it's a big passion point of mine for sure.   Sue: Yes, definitely. I agree.   Jen: So before I totally let you go, I do like to ask a couple of more personal questions so the listeners can get to know you a little bit better and maybe bond with you over some other commonalities besides just channels, because we are more than our jobs, right? So my first question for you is, what is your favorite city? Sue: My favorite city, oh gosh, that's a good question. You know, I hate to say it, because it's so close to home, but New York City. I just always find something new and exciting to do there, and I'm pretty close to New York. I'm in Connecticut, so I get there quite often. So I've been in a lot of places in the world, but I do have to say New York City is definitely my favorite city. Jen: Awesome. Okay, question number two, do you consider yourself an animal lover? Do you have any pets? Sue: You know, it's funny. If you asked me this like five years ago, I would say no, but I have a dog now, and I'm like a complete convert. I was against it. My children really wanted a dog, and, of course, made all sorts of promises that they were gonna take care of the dog, and that's really not what happened. I take care of her, but I am like...I just like ride or die for that dog.   Jen: What kind of a dog is it? Sue: She is a long-haired Chihuahua. So she's like a little, you know, a little lap dog, but she's adorable, and I just adore her, and I didn't anticipate myself feeling this way about a dog, but I do. Jen: I'm a very similar story, and actually he's like five-eighths Chihuahua. There's a couple other things in there. We did the whole like doggie DNA thing. So, yeah, I have a Chihuahua, and I swear I think he would be most happy if he was in a Baby Bjorn attached to me at all times. Like, if he could get inside my skin, he would be happy, right? It's so funny. They're funny dogs. Okay, question number three, Mac or PC? Sue: Mac all the way. In fact, you know, I think I used like a PC laptop like once in my life. I've been a Mac user since I was a child. Jen: Awesome. Last question for you. Let's say I was able to offer you an all expenses paid trip, where would it be to? Sue: Ooh, I would go to Italy. Jen: Ooh. Anywhere particular in Italy or just like see it all? Sue: I would just like to go. I would like to see it all and eat my way through Italy.   Jen: Yeah, sounds good. Sue: And drink wine as well.   Jen: Sounds really good. I know I went to Italy a number of years ago, like a good, you know, like, I don't know, 14 or 15 years ago, and I think I remember it being actually cheaper to drink wine than anything else, and so that was what I did. Sue: Nice. Jen: But I do hope you get to Italy, even if I'm not the one who has the opportunity to send you there. Sue: There you go, exactly. Jen: Well, thank you. Thanks for joining me and joining us in the Allbound Podcast. If anyone wants to reach out to you, maybe they're interested in becoming a Cirrus Insight partner, maybe they kind of want to pick your brain about some of the thoughts you've shared, what's the best way for them to get a hold of you? Sue: Yeah, absolutely. I mean, feel free to follow me, obviously on LinkedIn, Twitter, Instagram. But if you want to, you know, directly communicate with me, you can just e-mail me at S, as in "SAM," fernand, F-E-R-N-A-N-D, @cirrusinsight.com, and I'm happy to talk channel. And then hey, if we happen to be in the same town, have a cup of coffee or a glass of wine, whatever works, I'm happy to share thoughts. Jen: Great. I'm sure folks will appreciate that, especially considering the experience you have and what you're building over there at Cirrus. So, again, thank you, Sue, for joining us, and thanks everyone else for joining us for the podcast, and we'll catch you all next week.   Sue: Excellent. Thank you so much, Jen. Male: Thanks for tuning into the Allbound Podcast. For past episodes and additional resources, visits the resource center at allbound.com. And remember, never sell alone.