Podcasts about conversion scientist

Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don't convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA).

It took much longer than I expected, but we FINALLY have Brian Massey as our special guest after nine seasons of The Ripple Effect Podcast.  This man right here is the reason why I got into podcasting. There is no The Ripple Effect Podcast if Brian hasn't injected this tiny idea into my brain. I said it in the interview and will repeat it as I type this. Brian has always been that guy who's ahead of his time. Back when podcasting wasn't as popular as it is today, Brian told me it would be the next big thing. Turns out he's right. Seriously, I think he is Nostradamus reincarnated! Piecing together his Computer Programming roots and his Marketing experience, Brian Massey, a.k.a. The Conversion Scientist, started a consulting company– Conversion Sciences. Practicing the science of data analytics, lead generation, email marketing, and web conversion optimization, Brian and his team help businesses grow by turning traffic into sales. Aside from being the "guy in the lab coat," Brian Massey is also the Author of "Your Customer Creation Equation," a book about the five online formulas for achieving results from high-performing websites. This book will help aspiring Digital Marketers and Entrepreneurs out there! Be sure to listen to the full podcast episode to get a grasp of transforming data into insights to help your clients or your business. Learn more about the nitty-gritty of Brian Massey's work by visiting www.conversionsciences.com or through LinkedIn at https://www.linkedin.com/company/conversion-sciences/. If you liked this episode, please take a second to hit that subscribe/follow button or give this podcast a five-star review. It will help a lot in creating more content like this for you! As always, stay awesome and Ripple On!!!  

A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, Founder and Conversion Scientist of Conversion Sciences. The topic is: Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques.

Hello everyone and welcome to another incredible episode of the Talk2Rami "Founder's Series" Podcast, where I interview movers and shakers, as to why they do what it is exactly they do! In today's episode, I had the pleasure of sitting down with Brian Massey, AKA, The Conversion Scientist at ConversionSciences.com! Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. Through a steady diet of measurement and testing, Conversion Sciences will let your visitors tell us how they want your site to serve them and what will generate more leads, more subscribers and more sales for your business. Brian also has his podcast, Intended Consequences. The Intended Consequences Podcast believes behavioral science can be used to predict the success of marketing campaigns, and they're going to teach the world how. In an age of abundant data and finite resources, the Intended Consequences podcast gives the listener a rare blend of technical insights and marketing vision to help the marketer create campaigns that truly convert. Learn more at: Conversionsciences.com and check out the #podcast at https://open.spotify.com/show/2FH24vY...

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website.  Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. His rare combination of interests, experience, and neuroses was developed over 20 years as a computer programmer, corporate marketer, and entrepreneur.

Some of the greatest baseball players have the highest strikeout rate. Why is this? They tried and went for it. Do you feel like your marketing has become stagnant? Do you need some inspiration to try something new? An Author, Speaker, THE Conversion Scientist, and the Managing Partner of Conversion Sciences, Brian Massey, returns to the Hard Corps Marketing Show to give marketers the encouragement to go forth and test! Test out your crazy idea and see if it makes a difference for your brand! Check it out!   Takeaways: If you keep doing the same thing you are going to get the same results.  Go do an experiment and see if your crazy idea will have an impact on your brand. Focus group data can guide you but it is not reliable to make changes solely from those results. Run a test to get a larger sample size. You do not have to have a PhD or be a scientist to do testing in marketing. Get comfortable with the idea that a lot of experiments will fail. Learn from the failure and work through it. Consider testing causality. For example, are people finding your business from the search bar or are they buyers that know what they want, so they use the search bar and type in exactly that? Have a measurement of your campaigns all the way through to the CRM. This will better assist with understanding what efforts are driving conversion. Aim to optimize your marketing campaigns that are performing. Consider doing a podcast, it builds trust with your audience and it builds relationships with your guests.  Conversational marketing can increase credibility with site visitors and grow lead generation. The best time to ask someone to do something, is right after they have done something. Consider asking your buyers after they have made a purchase, what almost kept you from purchasing today?   Links:  Twitter: https://twitter.com/bmassey LinkedIn: https://www.linkedin.com/in/bmassey/ Intended Consequences: https://conversionsciences.com/cro-podcast/ Conversion Sciences Website: https://conversionsciences.com/    Busted Myths: You should always do the same thing in marketing, if it's not broken, don't fix it. - You can always be optimizing your marketing. If you keep doing the same thing you are going to get the same results. Testing allows you to see what you can do to get better conversion rates.   Shout Outs 16:32 - Dr. Diane Hamilton 46:59 - Michael Greenberg

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/

In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES!Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into leads and customers.If you build it, they will come, but will they buy?!?! Listen to this episode of PressThis to supercharge your content strategy to actually drive growth for your brand or customers.https://conversionsciences.com/lead-generation-solutions/

Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization

Put on your lab coat and prepare to become a conversion testing mastermind! Science and Marketing collide hard in this episode featuring the founder of Conversion Sciences and well known Conversion Optimization Evangelist, Brian Massey. It's time go full throttle into testing as we determine its purpose and intent, discuss how to establish proper testing techniques and focus in on some of the areas where testing is the most important for you and your clients.   Takeaways Testing is the way you collect data and it's easy to spend time testing the wrong things. Make sure it's working for you and giving you the right information. When developing landing pages you've got to let the visitor know you are asking them to do something. This is one great place to start testing. Everyone can come into testing with a bias. It's important to try to eliminate that bias to get more accurate testing results. Bias can change the interpretation of really clear data. Avoid it! Data is reducing the cost to finding the right answers. It's necessary and keeps you from wasting money on things that don't work well. Don't forget five key elements to test: value proposition, layout, credibility and authority, social proofs, trust. Not sure where to begin looking for results? The first place to look is where the data is. Everyone's a scientist. We all do testing every day. It's in our DNA. Links Twitter: @bmassey LinkedIn: https://www.linkedin.com/in/bmassey/ https://conversionsciences.com/ Free CRO Training      

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences. Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.   Listen And Learn: How to deliver the experience your customers are expecting by using behavioral science and conversion optimization. Why most optimization strategies are broken and how to fix them. Why you don’t have to be a data scientist to implement conversion optimization. Why data only works if there is a culture of experimentation. The importance and necessity of embracing data. TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE. TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.  

While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI. Brian's specialty, if you haven't guessed […]

Tommie is known as The Traffic & Conversion Scientist. In laymen terms, that means he’s a Digital Marketing Consultant specializing in buying and converting Internet traffic from places such as Google Adwords, Facebook, Bing, online media outlets, etc. Entrepreneurship has always been his passion.

Brian Massey is a Top Conversion and Optimization Expert and is known as the Conversion Scientist.   In his over 20 year career he optimizes clients websites to increase their revenue and leads. They have worked with companies such as the bar code company, college universities, and  addiction treatment centers to name a few.     http://www.inspiredinsider.com/brian-massey-one-question-inspires/

Online, participation means someone showing up to collect what they were promised. Brian Massey, the Conversion Scientist, weighs in this week on getting people to take action that moves your organization forward. Brian shares the incredible power that is available by watching what people actually do online. We talk about the role of design—and your designer—when it comes to guiding action. Online marketing, Brian says, is reducing the cost of knowing the truth about what people want. It may be science, but the results are truly magical.

Tommie is known as The Traffic & Conversion Scientist. In laymen terms, that means he's a Digital Marketing Consultant specializing in buying and converting Internet traffic from places such as Google Adwords, Facebook, Bing, online media outlets, etc. Entrepreneurship has always been his passion.

Brian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.    Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.     He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golden age of online marketing, and he wasn't satisfied to spend his days sending mass emails.     To fully spread his scientific wings, Brian began his own online marketing laboratory and called it Conversion Sciences.     Now, with almost 20 years of online marketing experience, this programmer / marketer / entrepreneur has helped thousands of companies of all sizes from all industries be successful on the Web.     Brian is a husband, father of two, national speaker, writer and consultant living in Austin, Texas, where life and the Internet are hopelessly entwined.   Visit Conversion Sciences at www.conversionsciences.com.   Find out more about Brian Massey at www.conversionscientist.com.

Talking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization, and some useful hints and tips to convert your traffic.

Tim talks Online Sales Conversion with The Conversion Scientist, Brian Massey, author of The Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites. Guest: Brian Massey, The Conversion Scientist Host: Jay Ehret, TheMarketingSpot.com  Topics Discussed: What is conversion? The key to a website conversion strategy. The five major patterns of business websites. Conversion strategies for the five patterns. Complete show notes and links can be found at the official website of the Power to the Small Business website: Website Conversion Science

Tim speaks with the Conversion Scientist, Brian Massey, about what goes into Conversion Rate Optimization and what makes the process so complex. We also learn about some useful tools for organizational change.