Healthcare Success

In a world that's chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people? In this episode, Stewart Gandolf sits down with Shalini Chander, Director of Product Management for Align Technology (parent of Invisalign) to explore how AI is transforming the future of healthcare product management (from clinical workflows to patient experiences) without losing sight of the human problems at the heart of it all.

As marketers and communicators, we understand the power of brand. We build them for our organizations every day. But what about your own brand? Is it strong? Does it matter? In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it is, why it matters, and how to do it right.

Are you delivering the experience today's healthcare consumers actually want? In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today's healthcare consumers find, evaluate, and choose providers.

How To Be the Leader Nobody Wants To Leave With Kristin Baird, President and CEO at Baird Group How can healthcare leaders tackle high turnover rates and build a culture that retains top talent? In this episode, Stewart Gandolf talks with Kristin Baird, President and CEO of Baird Group, to explore what it really takes to retain great talent in healthcare, starting with leadership. Drawing from her experience and her course, Be the Leader Nobody Wants to Leave, Kris shares actionable strategies for transforming leadership culture, improving communication, and aligning teams around purpose.

How do you build lasting influence in healthcare? In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods and Founder of Becker's Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare.

How do you market sensitive women's health products when advertising platforms won't let you talk about them? In this episode, Stewart Gandolf and Debbie Donovan, Head of Commercial Operations at Materna Medical, explore the unique challenges of marketing products that address women's health issues, such as vaginal muscle tightness, pelvic organ prolapse, and painful sex.

How can physicians move beyond generic nutrition advice and deliver personalized plans that truly impact health and revenue? In this episode, Stewart Gandolf and Mark J. Tager, MD, CEO at ChangeWell, Inc., discuss how healthcare providers can confidently bring personalized nutrition into their practices. Dr. Tager shares how to create tailored nutrition plans using genetic testing, lifestyle factors, and patient goals, while building patient trust and practice profitability.

Video isn't just another healthcare marketing tool—it's rocket fuel for engagement, trust, and conversions. According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.

2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind? Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over 20 years, as he unveils groundbreaking strategies for 2025 about how to: • Revitalize your brand with a “living brand” approach • Adapt your SEO strategies to include AI, ChatGPT, and zero-click searches • Out-market and outsmart aggressive competitors • Avoid HIPAA violations due to digital tracking technologies • Market in the era of value-based care and limited physician access • Double your ROI with AI-assisted phone agents and call-tracking • Leverage integrated marketing to ensure your brand is “everywhere” to patients and HCPS

Is traditional media dead? Not even close. In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing.

Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don't convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA).

How HealthTrackRx Revolutionized PCR Testing by Delivering Next-Morning Results at Scale With Martin Price, CEO of HealthTrackRx Do you remember choosing between two types of COVID tests? PCR tests were highly accurate but took several days to get results. Meanwhile, antigen-based “rapid tests” offered results within minutes, but were far less accurate. In this week's episode, Stewart Gandolf speaks with Martin Price, CEO of HealthTrackRx, to explore how an innovative business model, leading-edge sales strategies, and game-changing partnerships has enabled HealthTrackRx to offer and scale next-morning PCR results nationwide.

How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before.

Zero-Click Search: Where We Are and What To Know About it With Brandon Schakola, Senior Director of SEO Strategy & Growth for Healthcare Success In my latest podcast, I sit down with our own Senior Director of SEO Strategy and Growth, Brandon Schakola to discuss the growing impact of zero-click search. We explore what's changing, why it matters, and how you can adapt your strategy to stay ahead.

What defines a truly great healthcare sales leader? In this episode, Chris Jennings, CEO of Chris Jennings Group, reveals the essential traits of successful healthcare sales leadership. He shares strategies for developing your sales team, the importance of authenticity in client interactions, and the power of continuous learning and coaching to drive team performance.

Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate compliance, and maximize ROI with influencer marketing—using real-world case studies.

Do you want to learn how to partner with your leadership team and agency to launch a new brand? Listen to our interview with Ben Reynolds, AVP of Sales at Oncentric, a CureMD company.

How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? In this episode, Dennis Jolley, System VP of Strategy and Planning at UW Health, shares how smarter patient navigation and precision marketing can optimize care delivery, reduce unnecessary costs, and improve both patient outcomes and financial sustainability.

How can marketers create campaigns that genuinely connect with diverse audiences and build trust? In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare.

How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? In my latest podcast, Doug Sprague, President of ASQ360° Market Research, and I explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry.

How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Dr. Douglas Flora's original panel discussion on this topic was held during the 2024 healthcare Marketing & Physician Strategy Summit in Las Vegas.

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant. To understand these issues better, I invite you to listen to my recent podcast guest, James Corr from Freshpaint, as he sheds light on critical issues most healthcare providers overlook.

Learn how to position your brand for long-term success by leveraging thought leadership strategies from communications expert Kate Warnock at Forcura.

Did you know Google changes its algorithm up to 200 times a day? Get valuable insights into how AI and intent-based search are reshaping SEO, along with what healthcare marketers need to do to stay ahead, in our latest podcast featuring Brandon Schakola, Senior Director of SEO Strategy & Growth.

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to miss the mark on enhancing patient experiences, improving population health, and managing costs.

Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.

Explore how pivotal marketing strategies such as authentic branding and SEO can enhance patient relationships & drive growth for your organization. Listen to our podcast with CEO Stewart Gandolf and Senior Account Director Paul Knipe as they discuss authentic branding, SEO, targeted ads, and a patient-centered approach to foster growth and build trust.

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency.

Want to help healthcare consumers navigate their journey more effectively? Listen to our podcast with Senior Marketing Strategist Kathy Gaughran, where she shares insights on reaching consumers, optimizing digital touchpoints, and enhancing patient satisfaction through empathetic inquiry handling.

Learn how to invest your marketing dollars and energy appropriately across your multilocation portfolio. At this year's SMASH Conference, our CEO Stewart Gandolf, shared expert insights into how healthcare brands must appropriately support all locations. For multilocation organizations, success hinges on mastering strategies for local relevance, brand consistency, and seamless patient interactions.

As healthcare markets continue to tighten and competition reaches a fever pitch, traditional physician liaison strategies are no longer enough. So, how can hospitals and health systems adapt their strategies to drive growth—and thrive? In our latest podcast, join Kriss Barlow and Susan Boydell from Barlow McCarthy Physician Relationship Solutions as they reveal how data-driven planning and strategic collaboration can elevate your referral network.

Struggling with burnout while maintaining high-quality healthcare services that patients love? Listen as Lee Aase shares how his innovative membership-based direct-to-patient healthcare model, HELPCare, LLC, can transform your organization.

Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement.

This is the recorded webinar of "How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing", by Stewart Gandolf, Paul Knipe, and Kathy Gaughran as they share on 9/27/2024. If you have any questions, please contact Stewart at: Stewart@healthcaresuccess.com or call (800) 656-0907. Sponsored by the Hardesty Group and the Orange County Healthcare Financial Network.

AI is flooding the internet with low-quality healthcare content, creating a landfill of unverified information that's drowning out credible resources. It's time to throw your audience a lifeline. In our latest podcast, Ed Bennett, Founder of MarTech.health, shares how to leverage AI tools to produce high-quality, medically accurate content faster—without sacrificing your brand's integrity.

A podcast by Stewart Gandolf, CEO, Healthcare Success and Rocco Coniglio, Andre Ulloa, a Partner and Executive Advisor at M&A Healthcare Advisors (MAHA). The topic is: Mergers & Acquisitions: The Value of Early Preparation.

A podcast by Stewart Gandolf, CEO, Healthcare Success and Rocco Coniglio, Founder and CEO of Psych360. The topic is: Transforming Mental Health Care in Skilled Nursing: Entrepreneurial Insights from a Market Disruptor.

A special podcast of a webinar led by Stewart Gandolf, CEO of Healthcare Success, and Kathy Gaughran, Senior Marketing Strategist. The topic is How to Convert Inquiries Into New Patients.

A special podcast of a webinar led by Netania Le (Senior Social Media Specialist), and Larissa Town (Senior Account Manager). The topic is Organic Social Media in Healthcare.

A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, VP of Marketing at Paubox. The topic is: Are Your Marketing Emails HIPAA Compliant?

A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Charlie DeNatale (Media Buyer). The topic is Traditional Advertising in Our Digital World.

A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Melanie Saxe (Director of Content). The topic is Healthcare Content Marketing Best Practices

A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Brett Maurer (Creative Director, Design). The topic is What Makes a Healthcare Website Great?

A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Grant Simmons (Senior SEO Strategist). The topic is Local SEO for Multilocation Healthcare Providers.

A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Rob Klein (CEO, Klein & Partners). The topic is What Are Today's Healthcare Consumers Thinking?

A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success. The topic is Digital Marketing to Doctors and Other HCPs.

A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Kathy Gaughran, Ray Mina, Vice President of Marketing, Freshpaint. The topic is Unlocking High Performance Marketing With a Privacy-First Approach to HIPAA Compliance.

A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Netania Le, Senior Marketing Specialist, and Alex Ignacio, Senior Graphic Designer. The topic is The Secrets to Paid Social Media Success.

A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, Founder and Conversion Scientist of Conversion Sciences. The topic is: Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques.

A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Kathy Gaughran, Senior Marketing Strategist. The topic is Multilocation Healthcare Marketing.