Podcasts about cost per acquisition

In this weeks episode, Nicole brings back Laura, founder of The Shortlist—a premium petite fashion brand—for her third appearance on the podcast. Having followed Laura's journey from launch to becoming a profitable business, Nicole dives deep into the milestones, challenges, and evolutionary steps that have shaped The Shortlist over the past four years. Listen in as Laura shares candid insights about manufacturing setbacks, profitability milestones, the realities of staying lean as a solo founder, and building a loyal community. She also offers hands-on advice for fellow product business entrepreneurs about trusting your instincts, the value of data, and mastering the art of the slow, steady build.  Some of the key topics they talk about are  The Journey from Launch to Profitability Laura discusses how her initial collections operated at a loss, the strategic decision to move manufacturing from the UK to Poland (and later to other countries), and achieving net profit covering her business's long-term costs. Pricing Strategy  Why Laura reduced her price points (nearly 50% from original levels) and how that played into her brand's position  Building Community & Brand Loyalty How sharing behind-the-scenes content, leveraging customer stories, and collaborating with diverse content creators have elevated The Shortlist's brand and broadened its appeal. https://www.instagram.com/theshortlistshop/ https://theshortlistshop.co.uk/ https://www.linkedin.com/in/lauraderricourt-theshortlist/ Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/  

In this episode, Stephen S. interviews Marc Ensign, a marketing expert with over two decades of experience, focusing on the real estate industry. They discuss the importance of integrated marketing strategies, common mistakes made by real estate investors, and how to effectively vet marketing agencies. Marc shares insights on lead quality, the balance between strategy and creative, and highlights key red flags to watch for when hiring marketing agencies.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Is conventional PR over? In this weeks episode of start scale succeed we are live from the retail revealed stage of the Top Drawer Trade Fair I’m joined by Journalist and communications expert Priscilla Pollara and here are some of the key areas we chat about How PR has evolved (and what actually matters now)Storytelling that connects—and convertsWhere to focus your PR efforts for real visibilityMistakes to avoid (and how to nail those press pitches) Guest Priscilla Pollara https://www.instagram.com/priscillacomms/ https://toptrick.co.uk/ https://www.linkedin.com/in/priscilla-pollara-18802378/ Priscilla looks at every project with a journalist's eye and can help clients with all aspects of their PR and comms needs. Priscilla is the founder of Top Trick, which is the culmination of years spent in communications and journalism that leaves her quick-thinking, full of ideas, ultra-connected and able to speak the language that each side needs to hear in order to get things moving. Today, she is relied upon to deliver reputation management for large firms, PR for businesses that can include interior designers, artists, schools, accountants, among many others, and helps everyone find the right kind of PR for them, big, small, independent, new or otherwise. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand. With over 10 years’ experience writing for brands like Louis Vuitton, John Lewis, and Farfetch, Katie shares practical advice for entrepreneurs and established businesses alike. From defining the difference between brand voice and tone of voice, finding inspiration outside your industry, leveraging customer language, and incorporating SEO and AI tools, Katie provides a expert tips and advice to help you connect, stand out, and drive sales. Key Topics & Takeaways What is Tone of Voice, and Why Does it Matter?Katie explains how your brand's tone of voice is the backbone of how you communicate with your customers and present your unique personality. Defining & Refining Your Brand VoiceLearn how to use competitor research, customer reviews, and even Reddit forums to zero in on the language your ideal audience uses and what resonates with them. Brand Voice vs. Tone of VoiceKatie clarifies the distinction: your brand voice is your core personality, while your tone adapts based on context and channel. Building a Word Bank & Banned Words ListDiscover why it’s essential to document not just the language you’ll use, but also the words and phrases to avoid for authenticity and consistency. Sourcing Inspiration Beyond Your CompetitorsBe inspired by everything from billboards to shampoo bottles — and learn how to borrow elements to create a voice that’s fresh and relatable. Utilizing AI as a Creative PartnerKatie shares how AI can help clarify briefs and spark copywriting ideas, but shouldn’t do the heavy lifting for your final customer-facing content.y. When to Invest in Professional CopywritingIdeally, before launch, but it’s never too late to redefine your tone of voice and let it influence every element of your messaging—from website to product descriptions. SEO & AI Optimization mustsGet tips on integrating keyword strategy for search engines and AI, avoiding duplicate content, and making each product description unique to boost discoverability and sales. Guest Katie Ramsingh - The Fashion Copywriter https://www.linkedin.com/in/katieramsingh/https://www.katieramsingh.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage. Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching. She shares behind-the-scenes stories about breaking taboos, securing major retail deals, and her passion for changing conversations around women’s health. Katie also gets candid about what it takes to scale, the importance of building the right team, how authentic influencer relationships powered Luna Daily’s viral moments, and her commitment to fostering a healthy work culture. Whether you’re launching your own brand or looking for real-world advice on business growth, Katy brings valuable tips, hard-won lessons, and true inspiration. Katy shares her founder story from the initial investment plan to get the business off the ground to launching in M&S, Sephora and Boots in a record 3 years after Launch. We chat about Her funding and investment journey How she is using influencers to help with the growth of the brand. Innovation and Product development - focus on improving core products, and continuous innovation on where the gaps are in the industry but still staying true to their core values and mission. The Retail partnership with Sephora and launching in the US and how that partnership came about. Why she chose omni channel right from the beginning and how she secured deals with M&S and Boots and how they are building on those partnerships. Growing the team and her first hires in the business Company culture and living her brand values. Her defining moments so far with the brand and what's next for the business. Guest Katy Cottam Founder Luna Daily https://www.instagram.com/luna_daily_official/ https://luna-daily.com/ https://www.instagram.com/katycottam/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

37% of entrepreneurs suffer from Anxiety and in this weeks Episode of Start Scale Succeed Nicole chats with Psychotherapist and Author Anna Mathur we talk about Anxiety, overwhelm and mental health as an entrepreneur Highlights include Imposter Syndrome and Self-Doubt in Entrepreneurs - accepting messy imperfect beginnings and anchoring throughs in truth versus fear Low Self-Esteem in Business- Signs of low self-esteem for entrepreneurs Difficult Conversations and Decision Avoidance- Impact of delayed or avoided difficult conversations on business health. Building esteem around core values to navigate tough situations Overwhelm and Burnout Among Founders -Recognizing signs of overwhelm Emotional red flags: resentment, snappiness, withdrawing from relationships Practical strategies for managing overwhelm Addressing Anxiety in Entrepreneurial Life- Relationship between overwhelm and anxiety. Techniques for facing and reducing anxiety Daily Habits for Mental Health and ResilienceFacing Common Entrepreneurial Fears Guest Anna Mathur Psychotherapist and Author Passionate about taking therapy out of the therapy room Anna Mathur is widely celebrated for her accessible mental health advice and the light- bulb moments which she offers across her platforms. https://www.annamathur.com/ https://www.instagram.com/annamathur/ https://www.annamathur.com/the-toolkit/ https://www.annamathur.com/podcast/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.=================================================================Best Moments:(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company(01:55) Robby's background and journey into marketing(03:35) Discussion on brand coolness and company culture(05:44) Split testing and its importance in marketing(09:39) "F, Marry, Kill" game with email, search, and social marketing(11:16) The power of search marketing(13:00) Email marketing strategies and subject line tactics(16:04) Robby's skateboarding background and transition to other sports=================================================================Guest Bio:Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Claudia shares her journey from marketing to design, the challenges early-stage brands face with packaging, and her expert advice on how founders can communicate their brand’s personality, maximize every inch of packaging real estate, and strike the right balance between standing out and fitting in with category norms. You’ll hear about common mistakes to avoid, trends shaping the future, and some and practical tips for leveraging colour psychology and QR codes to engage your audience. Whether you’re just starting out or thinking about a brand refresh, this episode is packed with actionable insights to help your product pop off the shelf and into the hands of customers. We chat about The Role of Packaging in Brand Success Process for Starting a Packaging Project How Brands Can Stand Out with Packaging Common Packaging Mistakes Defining Brand Personality Incorporating QR Codes on Packaging Emerging Packaging Trends AI in Packaging and Design Importance of In-Person Shelf Research Rebranding: When and Why to Revisit Brand Identity Guest Claudia Costa -Rowse Claudia is the founder of Freckle design studios A pocket-sized studio, for small teams with big visions. Freckle exists to support ambitious brands with creative that actually works - clear, collaborative, and built for where you are right now. Claudia is a London-based branding and packaging specialist, with over 12 years experience helping brands grow in the food & drink, health & wellness, beauty and lifestyle sectors. She is passionate about crafting brand identities that are rooted in strategy and full to the brim with personality. https://www.freckledesign.studio/ https://www.linkedin.com/in/freckledesign/ https://www.instagram.com/freckledesign.studio https://www.freckledesign.studio/packagingchecklist Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Join us as Imogen shares her journey from interior designer to creative business owner, revealing why she chose to make wholesale and trade shows a new focus, the realities of prepping for her debut trade show at Top Drawer, a UK trade show and the practical lessons she learned along the way. Whether you’re considering your first trade show or just love hearing honest accounts of building a business, this episode is packed with actionable tips, candid moments, and encouragement for anyone ready to take the next step in scaling their product business Imogen shares Why she chose Top Drawer as her first trade show How she prepared and what she would have done differently The show itself, including Logistics & Costs. What worked for her during the show and how she attracted visitors to her stand After the show and how to maximise the experience The Unexpected Challenges. Guest Imogen Partridge - Imogen Partridge is a bespoke illustrator who took the leap into expanding her creative business after leaving her job last year. When illness forced her to pause, Imogen came to realize just how much her work depended on her personal involvement. Wanting to make her business more scalable and sustainable, she explored new avenues such as wholesale, a step she hesitated over for months. Inspired by seeing others succeed at trade shows, Imogen finally pushed herself to try by booking a stand at Top Drawer, believing that setting a deadline would give her the motivation to make it happen. Her journey is one of creativity, courage, and learning to balance personal artistry with new opportunities for growth. https://www.topdrawer.co.uk/ https://imogenpartridge.com/ https://www.instagram.com/imogen.partridge/ https://imogenpartridge.com/learnings-from-my-first-trade-show/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

This episode is packed with practical advice for founders and brand owners looking to start or scale their product-based businesses—especially those considering India for production. You’ll learn about the best product categories to source from India, key cultural and communication considerations, pitfalls to avoid, and how on-the-ground trips can transform your sourcing journey. Key Topics & Takeaways Why Source from India? Finding the Right Suppliers Navigating Challenges Cultural & Communication Insights About the Guest Sara Collins Ethical production consultant With over 10 years of experience in developing and manufacturing products ethically, Sara is now on a mission to help independent brands feel confident in their own ethical manufacturing journeys. Over the years, Sara has worked one-to-one with certified Fairtrade manufacturers around the world and has successfully brought numerous sustainable fashion, jewellery, and homeware products to the European market. Sara offers help, advice, and support to independent business owners seeking to partner with social enterprises and local initiatives. links India sourcing trip waitlist https://mailchi.mp/f45756a30eb6/india-wait-list https://www.instagram.com/saracollins.uk/ https://www.sarahelencollins.com/ About the Host The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ About the Sponsor Neon Digital Clicks Are you ready to scale your e-commerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIS and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode.  Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/ 

Nicole and Deryane delve into the reality of competing in a discount-driven market, strategies for driving sales, and the importance of focusing on exceptional customer service. For those considering starting a brick-and-mortar or e-commerce business, Deryane’s advice is invaluable. Deryane shares her entrepreneurial journey, from her early days in retail to establishing a successful multi-brand boutique. Episode Highlights: Challenges and Triumphs: Discover the hurdles Deryane faced in securing funding and premises, and how she overcame misogyny in the early days of her venture. Business Evolution: Insights into how The Dressing Room has evolved with changing customer demands and the impact of offering a mix of affordable to aspirational brands. Cybercrime Ordeal: Deryane opens up about a significant challenge their online business faced due to a cyber attack and how they are navigating this setback. Customer Connection: Learn about the innovative ways Deryane maintains strong connections with customers through personalized services and events. Navigating discount culture: The prevalence of discount culture and events like Black Friday have reshaped the retail calendar. Deryane considers these challenges in her strategic planning, focusing on enhancing the in-store experience to counteract the pressure of discounting. By organizing events and collaborations, Shop at the dressing room https://www.the-dressingroom.com/ Follow https://www.instagram.com/thedressingroomsocial/ Follow Deryane https://www.instagram.com/deryanetadd/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don't convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA).

This weeks episode of Start Scale Succeed Nicole is joined by Leanne and Amy, the dynamic co-founders of Naked Biotics. They delve into the journey of launching and scaling their probiotic brand amidst challenges like the COVID-19 lockdowns. Inspired by personal experiences and the power of gut health, Leanne and Amy's entrepreneurial journey is one of passion, resilience, and innovation. The Birth of Naked Biotics: Discover how a trip to South Africa and a unique formulation transformed Leanne and Amy’s perspective on gut health, leading them to create a brand that’s changing lives. Challenges and Triumphs: Hear about the hurdles they faced launching during the pandemic, from adapting to an online environment to rebranding their product for better market alignment. Insights on Gut Health: Leanne and Amy delve into the importance of maintaining a healthy gut and its surprising links to mental health, stress, and overall well-being. Branding and Networking: Get tips on the importance of strong branding, staying persistent, and the power of networking from two entrepreneurs who've navigated their way through the world of business successfully. Guests Founders Leanne & Amy Naked Biotics Amy and Leanne, friends and co-founders of Naked Biotics. share a passion and interest in natural health and well-being. Both fully qualified yoga instructors with their own yoga studio in London.The Naked Biotics journey started in 2018 when a trip to South Africa led them to discover the fermented, live, liquid probiotic in its natural form.Their mission is to educate people on the importance of gut health and make high quality probiotics accessible to as many people as possible. The journey is just beginning, and we would love you to join us. https://nakedbiotics.co.uk/ https://www.instagram.com/nakedbiotics/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

In this episode of the Start Scale Succeed podcast, Nicole is joined by Becci McAvoy, founder of Be Heard Socials, to discuss the importance of authenticity in social media, particularly for brand founders. They delve into the challenges and fears of showing true selves online, tips to overcome these barriers, and the significance of personal boundaries in content sharing. Becky, a content strategy and social media marketing expert, shares her journey and insights on building genuine connections with audiences while managing the pressures of social media engagement. Key Topics Discussed: Understanding Authenticity: Becky explains how brands and founders can be authentic in their social media presence, and the relevance of authenticity to connect with audiences effectively. Getting Comfortable with Sharing: Tips for social media users who hold back from sharing personal stories and experiences, along with strategies to build confidence and a positive mindset. Defining Boundaries: How to establish personal boundaries on what to share online and being mindful of what aligns with the brand’s values. Handling Negativity Online: Becky discusses how to manage negative comments and trolling on social media, the importance of focusing on positive interactions, and using platform features to maintain a healthy online environment. Utilizing Social Media Features: An overview of the useful features on Instagram, such as practicing live sessions and limiting comments, to enhance user experience and manage audience interaction. Viewers and Audience Engagement: Insights into why understanding the audience and considering why certain content matters are crucial for deciding what to post. Guest Becci Mcevoy Social Media Marketing and Content Strategy for amazing women owned businesses. Becci's work helps them to simplify their content, show up and be heard on social media so that they can grow their business on social media without feeling overwhelmed https://www.instagram.com/beheardsocials/ https://beheardsocials.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Pippa Goulden joins the Start Scale Succeed podcast to chat all thing PR for your small business and how you can DIY it and the steps you need to take to increase the visibility of you and your brand. Highlights include

In this episode of the Start Scale Succeed podcast, We delve into the world of entrepreneurship with the inspiring story of Lucy, the founder of Acorn and Pip. Lucy has successfully run her family concept store, navigating the complexities of retail in challenging times. With nearly 100,000 Instagram followers and a thriving business model that includes a retail store, cafe, and an online presence, Lucy shares insights into the importance of community, innovation, and authentic customer service. Join us as we explore how Lucy has managed to keep her business resilient and profitable, overcoming obstacles such as the impact of COVID-19, Brexit, and economic pressures. Some of the key areas discussed are 1.The Birth of Acorn and Pip: Lucy started Acorn and Pip as a pop-up store while on maternity leave, evolving into a family concept store with retail, hospitality, and online arms. Navigating Retail Challenges: Overcoming significant obstacles like Brexit and the post-COVID market crash, Lucy emphasises the importance of adapting and enhancing customer service. Her cafe became a lifesaver during tough times, highlighting the value of diverse revenue streams. Community-Centric Approach: Lucy discusses the power of hosting events to engage and serve the community, creating a space that’s more than just a shop. Her strategy revolves around building relationships and providing a meaningful experience for customers. Financial and Growth Strategies: She delves into the significance of financial planning, cash flow management, and creating an uplift strategy to boost sales, offering actionable advice for fellow business owners. Coaching and Mentoring: Lucy also helps other entrepreneurs through her coaching initiative, sharing her knowledge on marketing, inventory control, and more, fostering a supportive community for business growth. Lucy Haslam - Founder Family Concept store Acorn & Pip Acorn & Pip is a lifestyle brand that offers cherished customers more than just a product. They are devoted to creating a playful retail experience rooted in mindfulness and authenticity. https://acornandpip.com/ https://www.instagram.com/acornandpip/ https://www.coachingwithlucy.co.uk/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Nicole Higgins is an award-winning retail consultant with over 20 years of experience in the industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape. Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Ep 178 Masters of the Market, Elevating Small Businesses with Salad Days Market founders Daisy & Liv Tinker In this week's episode of Start Scale Succeed I chat with Liv & Daisy, the innovative founders behind Salad Days Market, a vibrant pop-up market showcasing the best of small businesses in London. With their unique backgrounds in fashion and retail, they share their journey from working in the fashion industry to creating their own dream events. They discuss the importance of craftsmanship, creativity, and passion in the brands they work with, and how they have successfully connected with a diverse customer base. From hosting successful events at iconic locations like Selfridges and the Shard to adapting to the ever-changing trends with agility, the duo highlights the power of resilience and community building in scaling a successful business. They also offer actionable insights and advice for small brands looking to exhibit at markets or run their own events, emphasizing the significance of preparation, customer engagement, and maintaining a clear vision. Join us as we delve into the world of markets and entrepreneurship, powered by the spirit of innovation and dedication to supporting small enterprises. Tune in to hear their tips on selling and exhibiting at markets and much more Guests Daisy & Liv Tinker founders of the curated markets salad days Salad days Markets have become a beacon for shopping small, fostering positivity, community, and connection. They have hosted over 80 markets at London's most iconic landmarks, including Selfridges, Battersea Power Station, The Hoxton Hotel, Dulwich Picture Gallery, and The Shard. Collaborations with thousands of remarkable small businesses have been a hallmark of their success. Their achievements have been featured on the news, on the front page of a newspaper, and they have even received an award. It has been a remarkable few years. And they are not stopping now! Salad days is on a mission to infuse this energy into the struggling world of retail, eagerly anticipating what the future holds https://saladdaysmarket.co.uk/ https://www.instagram.com/saladdaysmarketlondon/ https://saladdaysmarket.co.uk/newsletter-signup https://saladdayslondon.substack.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. For 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes. In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under. Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session! Episode Highlights: Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue. Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business's future and even expanding it. Simple Start, Monumental Growth: Learn from Stephanie's experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates. Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community. Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels. The Future of Shopping: As Stephanie declares, "Live shopping is the future," see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike. Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen. Links https://sprii.io/ This weeks Guest https://www.linkedin.com/in/stephanie-weightman/ https://www.instagram.com/highlightcrafts/ https://www.instagram.com/liveshoppingvip/ https://liveshopping.vip/ Stephanie Weightman is the Creative Director and one of the founders of Highlight Crafts Ltd. She has worked with big-name craft products and developed many new products over the years - including her own brands; Two Red Robins, Lemon Lane, My Craft Studio, Tattered Lace, Screen Sensation, and many more. Stephanie has taken newly developed product from zero to multi million pound turnover brands through her experiences in TV shopping. Stephanie also started from scratch the award-winning Crafting Live shows, which run in various locations across the UK annually. Stephanie also appears at major shows and events and has written several books. Her latest venture through Highlight Crafts and live shopping.VIP is in the world of social shopping, working closely with the most innovative and market leading facilitator Sprii. With this partnership Highlight crafts are quickly becoming recognised as social shopping super users. Her achievements in the world of craft have seen her gain multiple awards year after year, including Best Overall Designer, Celebrity Crafter of the Year, and most recently, Designer of the Year for the third year running and Craft Influencer of the Year (2020 Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Nicole Higgins is an award-winning retail consultant with over 20 years of experience in the industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape. Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Subscription box businesses are worth 1.8 billion in the UK and it's a growing market. So if you are considering starting one, adding one to your current business or need advice on how to make your existing one more profitable then listen to this weeks episode 176 of start scale succeed . Where you'll hear tips and advice from Multiple Subscription Box founder Lauren Prentice. Some of the areas we chat about are The importance of audience building before launch How to structure pricing and commitment terms Managing your churn rate Best practices for marketing and customer retention Tips for managing logistics and fulfillment If you want to find out more about the business box or work with Lauren then click the links below www.thebusinessbox.co.uk https://thebusinessbox.co.uk/everything/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

EP 175 How your style can create your success with Samantha Harman Listen to this week's episode to understand how your wardrobe choices influence your business success "Your wardrobe isn't clothes. It is the physical manifestation of your beliefs, your hopes, your fears, your dreams, all of the things that you think that you can be, that you can't be." Tune into this weeks episode with Samantha The style editor, we chat about Wardrobe as a Tool for Success: Samantha shares how your wardrobe is more than just clothes. It's the physical manifestation of your beliefs, dreams, and the stories you tell yourself. Discover how to transform your wardrobe into a tool that enhances your business success. Combining Mindset with Style: Learn about the concept of "enclothed cognition" and how the energy you project in your clothes can influence your work performance. It’s not just about looking good; it’s about feeling empowered and projecting confidence. Finding Gold in Your Closet: Samantha provides practical tips on purging your wardrobe of disempowering items and finding the hidden gems that make you feel like a boss. Visualization and Outcome: Hear how visualization aids in aligning your fashion choices with your professional goals, helping you stay on course to success with strategic styling. Overcoming Imposter Syndrome: Explore how understanding your personal style can help overcome imposter syndrome by allowing you to fully express and present yourself authentically. Whether you're working from home or gearing up for a big meeting, these insights will help you harness the power of your wardrobe to advance your professional life. Samantha Harmam The Style editor Samantha is the secret weapon of some of the best-dressed women in your industry. Helping female founders, leaders, and women in corporate elevate their style and magnetise their personal brand, so they get noticed and make more money. https://www.linkedin.com/in/samantha-harman-style-editor/ www.instagram.com/styleeditoruk https://thestyleeditor.thrivecart.com/workify/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

In this raw and honest episode, Katie Brandon Byrne shares the emotional journey of closing her award-winning children's wear brand, Lil and Izzy. From its successful beginnings to the final decision to liquidate, Katie discusses: The warning signs that led to closure The impact of rising costs and market changes Navigating the liquidation process Personal lessons learned from the experience Moving forward with a new business venture Katie Brandon Byrne founded Lil and Izzy, an award winning childrenswear brand established Pre-pandemic Katie decided to close the doors on the brand in 2024 and has since retrained as a PT & Nutrition coach. https://www.instagram.com/ktb_coach/ https://www.instagram.com/talkburpeetome/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Join me as I chat with co- founder Roxy Marrone where she shares how her own skincare journey with hormonal acne led to the creation of the brand. eyeam is a community-driven wellness destination on a mission to align your skin with your mind, body, and spirit. Their mission is to bring healing into the world with targeted skincare, supplements and education. While wellness has traditionally separated these fundamental pillars from one another and treated each in isolation, they feel that true wellness is achieved when they are in harmony with one another. About the Founders Founded by Margo and Roxy Marrone, Roxy shares how her journey with Hormonal Acne, experience with integrative nutritional health and manifestation and Margo's extensive experience as Cosmetic Formulator, Pharmacist, Homeopath and Energy Healer led to the creation of eyeam https://eyeamworld.com/ https://www.tiktok.com/@healingwithroxy https://www.instagram.com/healingwithroxy Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Join Jasmine & Nicole for an open and honest conversation about starting and growing a brand, securing investment and the process of finding a buyer for the business. In Ep 171 of Start Scale Succeed Jasmine Wicks-Stephens shares the story behind the brand and how it's rapid expansion and success were met with financial and manufacturing challenges and despite backing from Dragons Den she decided to sell the business Faace was born out of Jasmine's extensive industry experience and her personal journey as a new mother The brand aims to simplify skincare by focusing on lifestyle and hormonal factors, offering products that address specific skin concerns without unnecessary complexity Jasmine's entrepreneurial journey has garnered attention, with Faace securing investment from prominent business figures on the TV show Dragons’ Den. The brand experienced strong growth expanding to 23 countries and being stocked in many global retailers. However despite it’s potential, there were many challenges that faced the brand with Jasmine making the decision to sell in 2024. Connect with Jasmine on https://www.known-community.com/ https://www.instagram.com/jas_ws/ https://www.instagram.com/wearefaace/ https://femalefounder.substack.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Etsy has over 6 Million sellers and about 400 million visitors to the platform each month So as a seller how do you get started and how do you get seen. These are just some of the topics I’m going to be talking about with my guest Dylan Jahraus on todays episode of start scale succeed You can also watch the episode on You tube https://youtu.be/y5rxoH1P5lg Highlights of the episode include Getting started on the platform and where your focus needs to be. Why your etsy sales may be declining and what to do to course correct. Where to find trends and new ideas for etsy products Getting started on the platform and where your focus needs to be. How to attract your etsy customers to your own social platforms and then website. What types of businesses and business models are working right now Guest Bio Dylan Jahraus is a multi-six figure Etsy seller. With a background in corporate e-commerce for companies like Zappos and Zulily. Her expertise was buying, product development, pricing strategy, planning and forecasting. Now she sells on Etsy, Amazon and Shopify. She helps other Etsy sellers and prospective Etsy sellers build the financial freedom that they dream of. https://www.instagram.com/dylanjahraus/ https://dylanjahraus.com/ https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Get your FREE 16-step checklist to grow your shop! You'll receive a checklist with 16 profitable action steps to implement daily in your shop to scale your revenue! https://dylanjahraus.mykajabi.com/pl/2147677557 Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

  "Building Your Brand: Visibility Strategies with Anna Jones    What's your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand.  My guest this week Anna Jones - Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer. What do you want it to do for them, this goes much deeper than the features and the benefits of the products.  In this week's episode of Start Scale Succeed I chat with Anna about how you can be more visible in your brand and some of the areas to understand before you do that.  Some of the topics we chat about are  Building brand recognition  Prioritizing direct customer interactions Effective use of social media and email marketing for improved visibility and engagement. Creating a strategic marketing plan  Developing a mission and vision that truly reflect your "why" and value proposition. Anna brings a wealth of experience from her time managing flagship stores for notable brands like M&S and Topshop to forming her marketing agency in Chicago. Having experienced a confidence crisis herself, Anna now dedicates her efforts to helping female entrepreneurs gain visibility and confidence in their businesses. https://www.yourajency.com/anna-jones-visibility-expert https://subscribepage.io/subscribe-to-your-ajency-newsletter https://www.instagram.com/yourajency/ Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/    

If you're not in tune with your business numbers, you're simply keeping a hobby—hard truth incoming.In this episode, I teach you which metrics you must know before the year ends so you can track your business progress over time and set tangible goals. And to make this easier, I've got a free worksheet to help you stay on track. You can download it and use it while you listen or after, but definitely take advantage of it! Download this episode's Action Guide Here -> https://bit.ly/yearreviewpodcast Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeedWant details on SBS? Email info@seizinghappy.com to applyTime codes:00:00 Introduction and Importance of Knowing Your Numbers00:56 Free Worksheet to Help You Track Metrics01:52 The Reality of Small Business Success Rates02:21 Introduction to the Podcast and Host03:08 Setting Realistic Goals and Celebrating Wins06:22 Financial Metrics: Revenue vs. Profit07:25 Understanding Customer Lifetime Value (LTV)10:25 Cost Per Acquisition and Conversion Rates17:19 Client Metrics: Retention and Loyalty21:54 Visibility and Engagement Metrics24:47 Personal Metrics and Business Satisfaction26:07 Embracing Business Challenges27:00 Redefining Success27:11 Personal Stories of Burnout28:14 Finding Your Own Success32:00 Progress Over Perfection33:51 Intuitive Business Alignment35:48 Gratitude and Reflection38:08 Setting Aligned Goals42:41 Tracking and Adjusting Goals44:50 Conclusion and Resources

Todays episode of start scale succeed Nicole is Joined by UK knitwear designer and brand founder Genevieve Sweeney  Some of the areas we chat about are   Challenges of UK Manufacturing in an industry that is disappearing & her dreams and plans of revitalising the UK knitwear industry.  What Genevieve learnt from stepping away from the Fashion Norms when running a fashion business.The power of staying true to your business brand values.  Building community through social media and how it has scaled with in-person at her studio in Hertfordshire.  Being sustainable at the core whilst growing. Key highlights including    Launching a Brand:The pivotal moments and challenges that led Genevieve to start her own knitwear brand. Sustainability Practices:Genevieve's approach to sustainable manufacturing, including ethical sourcing, minimizing waste, and making timeless pieces. UK Knitwear Industry:The evolution of the industry over the past decade and the current landscape for UK-based manufacturers. Business Milestones:The significance of being stocked at Fortnum & Mason and the recent expansion to a new studio in Hertfordshire. Community Engagement:How Genevieve engages with her local community through her studio, including workshops and tours. Challenges and Aspirations: Current challenges such as seasonality and future plans for creating a micro-factory and offering apprenticeships. Advice for Entrepreneurs:Genevieve shares valuable advice for those looking to start their own brands, emphasizing resourcefulness and creativity.   https://www.genevievesweeney.com/ https://www.instagram.com/genevievesweeney/   Genevieve Sweeney is committed to preserving and revitalising this corner of the industry. Working with hand-selected mills and factories around the UK, GS is driving British manufacturing forward by embracing innovation whilst also celebrating tradition; keeping time-honoured craftsmanship relevant and capturing the beautiful, refined touch of the artisan. Her signature yarn blends evoke a unique and contemporary mood, while limited batches promise unrivalled originality, lasting quality and attention to detail.   Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/    

Innovating Period Care with Ruby Raut of Wuka In this inspiring episode, Nicole Higgins sits down with Ruby Raut, the founder of Wuka, a sustainable period product brand on a mission to eradicate period shame and combat period poverty. Join us as Ruby shares her journey from a small village in Nepal to leading a game-changing brand in the UK. With insights into funding, product innovation, and the importance of building a community, this episode is packed with valuable advice for aspiring entrepreneurs and those interested in sustainable solutions. Key Highlights: Product Market Fit  How Ruby initially tested the idea and discovered that there was a market need for the product, and how they continue to test and innovate, making period underwear accessible to all. Explore the diverse applications of Wuka's period underwear, from comfort for new moms and women experiencing perimenopause to suitability for children with sensory issues. Community Building & Kickstart  Ruby stresses the importance of community, sharing the organic reach and PR strategies that led to their successful Kickstarter campaign, including a pivotal feature on BBC's front page. Getting into retail  How product innovation meant they were able to grow their  retail presence, currently in  stores like Boots,  Morrisons, Sainsburys, Ocado  and their plans for further expansion. The Growth of the brand  How resilience, networking and hiring the right teams has helped move the brand forward  Ruby's Advice for Entrepreneurs.  Tips and strategies for new product business founders, including starting lean, proving product value, and building a competent team. https://wuka.co.uk/ https://www.instagram.com/wukawear/ Guest Bio  Ruby Raut Ruby, Environmental Scientist and listed in the 2019 Top Women in Femtech, grew up in Nepal, which inspires her work in making menstruation positive, taboo-free and environmentally-friendly. “When studying for my Environmental Science degree, I discovered that more than 200,000 tonnes of tampons and pads were sent to UK landfills every year, contributing to the mounting tide of plastic pollution. This was my ‘lightbulb moment'. I knew something had to change about the way we handled menstruation.” - Ruby Raut, Founder & CEO Ruby grew up in Nepal, where shame about periods was widespread. Nachune is the Nepalese word for period which basically translates as 'untouchable'. When she started her period, she experienced a form of Chapaudi, now illegal in Nepal. During menstruation, she was sent to her aunt's house and wasn't allowed to go out in the sun, look at men, or touch plants - as it was believed that she would kill them - just because she was having a period. Like other girls, she was given old sari rags to use for the bleeding, which happened to be reusable and eco-friendly, but not hygienic. They weren't leak-proof nor comfortable, and didn't work for her when she played sports! When she arrived in the UK, she was astonished by the wide range of menstrual products available on the shelves, but quickly realised that most of them were neither comfortable nor leak-proof, and they certainly were not eco-friendly. So it became Ruby mission to replace plastic-riddled disposable pads & tampons with the world's most comfortable and sustainable period underwear. Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Approximately 29% of entrepreneurs are neurodivergent, revealing a strong link between neurodiversity and entrepreneurial drive.  In Ep 167 Nicole Chats with Dr Lauren Breese experienced Clinical Psychologist and founder of & Psychology and Co-founder of The neurodiversity practice along with other co-founders Dr. Siobhan Higgins and Dr Jo Muelller  Together, they explore ADHD symptoms, varying diagnoses and tips and strategies for Neurodivergent Entrepreneurs.  Lauren discusses why awareness and reduced stigma have led to more adult ADHD diagnoses, rather than an increase in cases. They touch on the unique challenges faced by women with ADHD, particularly concerning reproductive cycles, and the dual responsibilities of entrepreneurship and family. Listeners will gain valuable tips for managing ADHD through mindfulness, Cognitive Behavioral Therapy (CBT), and practical strategies for maintaining focus and organisation. Lauren and Nicole also address workplace inclusivity, emphasising the importance of understanding and accommodating neurodiverse employees. Some of the key areas discussed are  Understanding ADHD ADHD and Burnout Coping Strategies Mindfulness and Emotional Awareness Harnessing ADHD  Seeking Help Assessments and Support Inclusivity in the workplace for those diagnosed with ADHD   Guest Links  Dr Lauren Breese https://andpsychology.com/about https://www.theneurodiversitypractice.com/ Neuro Diversity in the Work place - checklist  https://www.theneurodiversitypractice.com/neuroinclusivity-checklist Neuro Diversity for Parents https://www.theneurodiversitypractice.com/book-list-parents Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.   https://runwaytoresults.com/ https://neondigitalclicks.co.uk/  

With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year. To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you're a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals. KEY TAKEAWAYS 1. It's Never Too Late to Prepare Anna emphasises that even if you feel behind, it's never too late to start prepping for Black Friday. Whether it's building your audience or strategising your ads, every bit of effort counts. 2. Understand Your Goals Before diving in, be clear about what you want to achieve. Is it clearing stock, acquiring new customers, or boosting lifetime customer value? Your goals will shape your strategy. 3. Customer Retention Ensure your Black Friday customers stick around by enhancing their post-purchase experience. Excellent customer service and targeted email marketing can turn one-time buyers into loyal fans. 4. Ad Strategy Insights Anna provides a treasure trove of advice on maximising your ad spend while navigating the competitive Black Friday landscape. From clear messaging to vibrant visuals, discover what works best. 5. Post-Purchase Strategy The sales don't end with Black Friday. Utilise customer loyalty programs and nurtured email campaigns to keep the momentum going through the holiday season. I've created a FREE Checklist & Guide for you to action before during & after Black Friday https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/ Your black Friday Checklist PDF HOST BIO Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories   Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/  

Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/ Key Highlights to help you understand what works in Live Shopping are below  Authenticity in Content MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers. Campaign-Led Approach: Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams. Engaging Through Gamification: Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged. Structure of Live Streams: Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components. Continuous Viewer Engagement: Understand the necessity of repeating themes and products to cater to viewers joining at different times. Production Quality Flexibility: Explore the range of production qualities, from casual setups to professional environments, suitable for live streams. Alternative Hosts: Learn why it's not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts. Content Reusability: Discover strategies to repurpose live stream content for various promotional activities post-event. High Conversion Rates: Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations. Engagement Over Audience Size: Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one. Sprii Platform  https://sprii.io/ Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences. Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/

Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or  it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and after Black Friday.     Some of the areas I chat about today  Setting Clear Goals & KPI's for Black Friday  How to Plan your promotions and what promotions work.  Optimizing your website and email marketing.  Black Friday can be a whirlwind, but with the right preparation and strategies, it's a huge opportunity for your business. Focus on planning ahead, executing smoothly during the rush, and following up afterward to keep the momentum going.  I've created a FREE Checklist & Guide for you to action before during & after Black Friday  https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/ Your black FRiday Checklist PDF  Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.   https://runwaytoresults.com/

I'm all for advice that is  easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast  Some of the areas we chat about  Why Marketing Strategies Often Feel Overwhelming (00:03:16): The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy. Marketing strategy simplified: plan with an end goal in mind. Three Steps to Building a Marketing Strategy (00:05:28): Clarity: Determine your marketing goals, brand identity, and target audience. Planning: Decide where and how to show up online, and create relevant content. Implementation: Establish processes, timelines, and methods to execute and measure your strategy. Setting Financial and Personal Goals (00:07:40): Integrating financial targets and personal lifestyle goals into your overall marketing strategy. Using marketing as a tool to achieve both business success and personal fulfilment. Standing Out and Connecting with Consumers (00:12:13): Understanding what makes your brand unique through customer feedback and storytelling. Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics. Identifying and Understanding Your Target Audience (00:17:35): The difference between demographic and psychographic targeting. The importance of constant learning and adapting based on consumer behaviour and feedback. Reviewing and Adjusting Your Marketing Strategy (00:20:13): The right intervals for evaluating and tweaking your marketing strategy. Buy the digital Marketing Handbook  https://amzn.eu/d/iNK80CV Find out more about Alice Benham  https://www.alicebenham.co.uk/ https://www.instagram.com/alice_benham/ https://www.alicebenham.co.uk/about Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Ad Platform Differences2. Google Ads Keyword Strategy3. Algorithmic Learning Period in Google Ads4. Budgeting for Google Ads5. Google Ads Bidding Strategy6. Testing and Scaling Google Ads Campaigns7. Google Ads Placement Strategy8. Google Ads for YouTube9. Google Ads Campaign OptimizationTimestamps00:00 Shri Kanase's boutique marketing agency03:51 Fundamentals of Google Ads07:35 Launching a Google Ads campaign for the first time10:43 How to do keyword research for Google Ads13:55 Google Ads budget and bidding strategy 19:01 How and when to reward or punish Google algorithm21:10 Best practices for Google Ads placement22:45 Creating effective Google Ads creatives24:49 Tips for running Google Ads campaign on Youtube26:51 Feed-only approach to Performance Max campaigns29:52 TPS approach: testing, profitability, scaling34:46 How to win with Google Ads in 2024Show notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Shri Kanase - Founder & CEO at Yoru MarketingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media.  I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube on the link below) We chatted about growing your business on Instagram,  and connecting with your customers along with driving sales on the Instagram platform.  For real tangible advice hear how you can  Create "bingeable"  content that leaves followers coming back for more  Understand what content pillars are and how to use them effectively for your brand  What trends are working now on Instagram   Understand what strategies are most effective for driving growth and sales  Give value to your audience and what that actually looks like in practice.  Include storytelling in your business. Adapt to the changing algorithm to enhance your  content's reach and visibility Guest  Martha Keith. Founder, Martha Brook and Business Secrets Club Martha is the founder and CEO of award-winning stationery brand Martha Brook. After her own experiences growing a business, she now helps and advises other entrepreneurs and start-ups. She is a member of the British Library Advisory Council and is Ambassador for their Business & IP Centre. In 2024 she founded Business Secrets Club, growing it to a community of 50K in six months. Last year she was awarded Consumer Goods Businesswomen of the Year at the Great British Businesswomen Awards. https://www.instagram.com/marthabrookldn https://www.instagram.com/businesssecretsclub/ https://www.businesssecretsclub.com/ https://www.marthabrook.com/ Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams. She now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429    

Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today's  episode of start scale succeed I chat with Life Coach, published Author  & NLP Practitioner Holly Matthews about Finding your Confidence.  Holly has just released her new book Find your confidence (see link below)  She shares tips and tactics to help build and create confidence in several different situations  Areas we chat about in the podcast are  Building Confidence: Combining external body language techniques with internal mindset work. 'Fake it till you make it' approach while working on internal self-esteem. Developing self-belief through continued efforts and tools. Visualization and Scripting: Regular practice of visualization, especially before bed. Importance of scripting for public speaking and confidence in various scenarios. Anchoring Techniques: Methods like pressing fingers together to reinforce positivity and reduce anxiety, particularly effective for public speaking. Real-life Examples and Practical Tips: Holly shares her TED Talk experience and the role of visualization and anchoring in overcoming last-minute challenges. Handling Anxiety and Mindset Shifts: Techniques like breathwork, meditation, physical exercise, and EFT tapping for managing anxiety. Recognizing and challenging limiting beliefs through positive affirmations and real-time interventions. Setting Boundaries: Differentiating personal and business boundaries to maintain balance. Assertiveness in boundary enforcement to avoid passive or aggressive behaviours. Appearance and Self-Image: Addressing internalized critical messaging about appearance affecting public confidence. Striving for a balanced and authentic online presence. Moving from self-critique to neutrality and acceptance. Self-Compassion and Overcoming Negative Thoughts: Importance of challenging negative, fear-based stories and reframing failures with compassionate self-talk. Techniques for real-time thought interruption and adjusting self-perception. Guest Bio  Holly Matthews  Holly is a qualified Life Coach, NLP practitioner, hypnotherapist and Intuitive Psychology Coach. She has coached thousands of people across the world (across all walks of life, from Mums on the school run to Brit winning pop stars). Her debut book The Happy Me Project- A no nonsense guide to self development won Health and Wellbeing Magazines best wellbeing book of 2022 and hit number #1 on Amazon the day it released. Holly's relatable and raw approach to self development has her teaching people how to feel ‘more happy and less crappy' in a way that reaches those that never thought ‘self development' would be for them.  Www.iamhollymatthews.com  Buy Find your Confidence  https://amzn.eu/d/09gFk3Hy  Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. Areas we chat about Approaching Black Friday and deciding on your sales & promotional strategy for the quarter Reviewing  what worked the previous year, testing and warming up your email list Key Metrics to track and how they might be slightly different this time of year. Reviewing your segmentation Frequency and timing of emails Post Black Friday & Christmas strategies  Emerging trends in Email Marketing Emailing on Christmas Day what works and what doesn't Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers   Guest Bio Hannah Spicer is a Klayviyo  email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing   Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616   https://www.instagram.com/hannahspicer_consulting/ https://www.hspicerconsulting.com/             Host Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories         Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/     Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.   At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business  Benefits of Using Manychat     - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.      Use Cases and Examples     - Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.      Components of a Chat Funnel:     - Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.      Integration with Existing Strategies     - Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.      Analytics and Measuring Success     - The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies. Preparing for High-Traffic Seasons:     - Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday. Guest Mel Eilers   The “Manychat queen” – Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs. Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey. She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars. Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly. IG: https://www.instagram.com/socially_sound/ LI: https://www.linkedin.com/in/melanieeilers/ Website: www.sociallysound.co.uk Email: mel@sociallysound.co.uk Freebie: Manychat Starter Kit - https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/ NEW: Manychat Beta Course https://sociallysound.thrivecart.com/manychat-ig-accelerator/ Host  Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here,  Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding.  Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project. In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding model, and crafting a strategic marketing plan.  Danielle provides insights into  Her top tips for crowdfunding  The importance of mindset and positivity  Setting funding targets  Planning the campaign.  Post campaign   Whether you're an aspiring entrepreneur or a seasoned business owner looking to explore crowdfunding, this episode is packed with actionable advice to help you achieve your fundraising goals.    Guest  Danielle Wallington is the founder of Flck here a coworking and community app, she is a  business mentor  &  tech founder   https://www.linkedin.com/in/danielle-wallington-22a13234/  https://www.instagram.com/flock_here /https://www.instagram.com/danielle_wallington_/ Host  Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.   Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off! https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/

With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know.  We chat about  Brand Identity:    - The importance of knowing what your brand is and is not. Pricing and Regulations:    - Accurate product pricing to reflect true labour.    - Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff. Market Insights   Trends in fragrance demand in Europe focusing on natural and herbal scents.    - The consumer's growing awareness and preference for branded experiences. Business Challenges    - The high cost and extended timeframes in product development.    - Challenges of gaining traction in a saturated market.    - Importance of a strong wholesale network and investment in branding and marketing. Operational Tips:    - Necessity for a solid operational person to navigate complex regulations.    - Tactical approaches towards creating a commercial product range. Guest Samantha Johnson  Retail CMO turned manufacturing Managing Director and co founder  Bringing making home to the North West of England via artisan production  Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis.  https://www.avalonhome.co.uk /https://pintailcandles.co.uk/  Host  Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off! https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/

Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S  & Primark. To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach Download the FREE Plannning your Q4 Guide here https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/ Here are some of the steps I talk about in the guide and podcast ⭐ **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year.⭐ **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock.⭐ **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively.⭐ **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season.⭐ **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping.I've  also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year.       Host Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories   Download the FREE Plannning your Q4 Guide here https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/         Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/     Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.   At the end of the Runway period, they'll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you're ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.   Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off! https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Stefan Maritz, Head of Marketing at blackbear.* In this episode, Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B marketing space, offering valuable strategies for modern marketers.Key Takeaways:(02:29) The evolving role of T-shaped marketers in today's marketing teams.(04:59) The importance of education and perception in brand building.(06:11) The need for patience and long-term strategy in brand marketing.(10:18) The significance of creating valuable and engaging content.(14:08) Creative messaging approaches to make B2B marketing less boring.(17:32) Building strong brands through thought leadership and adding real value.(22:43) The importance of organic and direct traffic in measuring brand awareness.(24:51) The need for a balanced budget allocation between performance and brand marketing.(28:58) The long-term benefits of consistent brand messaging and perception building.Resources Mentioned:Stefan Maritz - https://www.linkedin.com/in/stefan-maritz/?originalSubdomain=nlBlackbear | LinkedIn - https://www.linkedin.com/company/blackbearoutsourcing/Blackbear | Website - https://blackbear.global/Insightful Links:https://www.bcg.com/publications/2021/why-brand-marketing-mattershttps://www.lean-labs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-masterhttps://www.inboxinsight.com/5-reasons-why-brand-awareness-should-feature-in-your-b2b-multi-channel-strategy/*At the time of the interview, he was employed at Blackbear. He has since moved to CXL where he is Marketing Lead.Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA).  As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling. You will learn,  Why you can't look at CPA in isolation (context is crucial) How to set the right goals for your unique business How powerful a Blended ROAS Goal is for profitability  How Customer Value over the first year informs your decisions about CPA LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ The Smart Marketer Agency, https://smartmarketeragency.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS "Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen 01:24 Let's Dive In  05:28  Set your Blended ROAS goal. 07:21 If You're More Advanced In Your Business Journey 08:01 Balancing new customer acquisition with existing customer monetization 10:37 Increase your average order value 14:09  In Summary   "In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen

Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.   We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy.   We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form.   In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss: 04:27 - Women's Representation in the Amazon Space 06:21 - Agency Selection and Amazon Advertising Expertise 09:49 - PPC Audit Qualification Process  17:59 - Amazon Advertising Opportunities and Challenges 18:51 - Common Misconceptions in Amazon Advertising  21:55 - Targeted Marketing Strategies for Brands 29:14 - Driving Sales Strategy for Amazon Brand 35:08 - Amazon Advertising Strategy Insights  37:10 - Analyzing Brand Metrics for Industry Comparison  40:11 - Cost Per Acquisition and Lifetime Value 43:26 - Analyzing Amazon Advertising Strategies  47:05 - Impact of AI on Amazon PPC Strategy 50:21 - Amazon's AI-Driven Advertising Strategies  57:30 - Amazon Advertising and Stage Presence  59:50 - Kevin's Words Of Wisdom

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm's goals might beg to differ.  Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night. The News: Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News   Aaand, more Google, as usual—they're working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful   Gyi was on Trial Lawyer Nation, so you better go check that out.  Mentioned in this Episode: Reddit Episode Curtis Boyd - The Transparency Company Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm's goals might beg to differ.  Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night. The News: Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News   Aaand, more Google, as usual—they're working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful   Gyi was on Trial Lawyer Nation, so you better go check that out.  Mentioned in this Episode: Reddit Episode Curtis Boyd - The Transparency Company Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

Relying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization.In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heated debate worth listening to, with strong opinions flying around. With real-world examples and hard-hitting truths, Jordan leaves no stone unturned as he delves into the heart of this contentious issue.Listen and learn in this episode!Key takeaways from this episode:Understanding the relationship between cost of traffic, conversion rate, and cost per acquisition is crucial for effective advertising.When using 7-day click and one-day view attribution window on Facebook, the platform optimizes for conversions rather than just clicks.Marketers should pay attention to their click to purchase rate as a more meaningful metric for ad success, alongside keeping in mind the importance of CPCs.The significance of CPCs in determining the effectiveness of advertising and the performance of ad content.Emphasizing the importance of being a proficient and strategic marketer, rather than solely relying on platform optimization.Twitter Link:https://twitter.com/zachmstuck/status/1730594775806419110Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

In today's office hours episode, we discuss all things data-driven marketing with Optidge's Caroline Pham. She shares insights on creating and optimizing paid search campaigns, goal-type selection, and navigating budget increases. You'll also learn how her drawing of a Dalmatian won her Best of Show at the Houston Rodeo and set her on her path to a great career in digital marketing.An Optidge Office Hours EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Caroline Pham is a paid search strategist. Her journey into digital marketing started with a Rodeo award-winning drawing of a Dalmatian puppy. She then explored her creative side and realized that advertising was the path she wanted to take. While attending the University of Texas's advertising program, she discovered her aptitude and inclination for data and statistics. When it comes to setting the best foundation for a successful paid search campaign, Caroline knows that clear, solid goals are the place to start. Once the goal is determined, all other questions can be answered. For paid search, the goal is usually sales. When choosing between Cost Per Lead and Cost Per Acquisition, she operates by the rule of thumb of 30 days. If the conversion window is longer than 30 days, CPL will be the best metric on which to optimize. Finally, if you have a campaign that is being limited by budget but is still performing well, the “budget increase” conversation can be an easy one to have. It's essential to look at several metrics like share of voice, visibility, industry conversion rate, and more to determine what the ideal budget could be. Then you start the conversation armed with the data showing how the campaign can bring the client even more sales, and isn't that why we're doing all of this anyway?Episode Links: Previous Podcast Episodes ft. Blinds.comJay SteinfeldMosheh PoltorakDaniel CotlarOptidge.com - Paid SearchFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/ 

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-BriefingGrowth. You see this word everywhere. Growth marketing.But do you know what uncontrolled growth in our bodies is called? It's called cancer.Sorry to be negative, but I think it's helpful to provide a check on the groupthink and buzzwords roiling around our industry.OK, growth. Sure, growth. But why? What is the vision? What is your business growing into? And how do you grow a business sustainably? Because again, not all growth is good…uncontrolled growth is cancer.Which is why it was so refreshing for me to see this lesson in a podcast guest application – ‘high growth can be excruciating.'In this episode of How I Made It In Marketing, I discuss the story behind that lesson, along with many more lesson-filled stories, with Pete Housley, Chief Marketing Officer, Unbounce (https://unbounce.com/).Housley manages a team of 81 in marketing, customer success and enablement, an ad budget of $3 million, and 15 vendors, including software and direct media channels.In 2020, the company raised $38.4 million in a funding round led by Crestron Partners. Unbounce currently has 17,000 customers.Stories (with lessons) about what he made in marketingYou are only as good as your team“How data saved my life”High growth can be excruciating.“How to crack a strategy. I mean really crack.”Everyone needs a mentor.Everyone needs true internal partner(s) in business.Related content discussed in this episodeServant Leadership in Marketing: We are only as good as how we handle humbling moments (podcast episode #54) (https://www.marketingsherpa.com/article/interview/servant-leadership)3 case studies of marketers that made a positive change in customers' lives (while getting results for their business) (https://www.marketingsherpa.com/article/case-study/positive-change-marketing-case-studies)Communicating Value Proposition: We answer questions from marketers and entrepreneurs  (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/communicating-value-proposition/)B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)Introductory Guide to Developing Your Customer Theory [an interactive worksheet] (https://www.marketingsherpa.com/freestuff/MECLABS-customer-theory-worksheet)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby WinchAnd check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/

Henry Murray is the co-founder and CMO of waterdrop. With an impressive educational background, Henry is waterdrop's resident jack of all trades. After working for the Boston Consulting Group (BCG), Henry joined his brother, Martin Donald Murray, and friend, Christoph Hermann, to co-found the beverage-industry disrupting company, earning him a spot on Forbes prestigious 30 under 30 list. Henry is currently in charge of overseeing waterdrop's global expansion, with a focus on the U.S. Murray holds a Master of Science from The London School of Economics and Political Science (LSE), an exchange semester in Business Administration and Management, General from Seoul National University, and a Bachelor of Science in International Business Administration from WU (Vienna University of Economics and Business). waterdrop, the fast-growing hydration brand based in Vienna, has been shaking up the beverage industry since 2016 with its innovative waterdrop® Microdrink and global hydration platform. The company's mission is to encourage people to drink more water in a more sustainable way. Its sugar-free, flavored cubes, which dissolve in water and enrich it with natural fruit & plant extracts and valuable vitamins, have been praised by consumers for supporting them to Drink More Water. waterdrop significantly reduces plastic use and CO2 emissions. The 98% saving in plastic compared to traditional bottled drinks is achieved through the individual recyclable packaging of each cube: the plastic contained in a single cap of a traditional bottle is equivalent to 10 Microdrinks. In partnership with Plastic Bank, waterdrop pledges to collect one plastic bottle for every 12-pack sold, meaning consumers can not only drink more sustainably, but they can also support waterdrop's cause for a better environmental future. Now established for six years, the company has grown to having more than 2 million online customers and over 300 employees, as well as product listings in over 20,000 retail outlets and more than 40 waterdrop stores in Europe, America and Singapore.In This Conversation We Discuss: [00:00] Intro[01:00] The products of waterdrop[03:46] The R&D process and the initial launch[05:00] How the team validated the product[06:05] The duration from R&D to product launch[07:01] Launching a CPG is quite a process[08:21] Acquiring new customers for waterdrop[10:11] The budget range to move the needle[11:20] Limiting your budget is a limiting belief[12:07] Sponsor: Electric Eye electriceye.io/connect[13:04] Sponsor: JSON-LD For SEO jsonld.app[14:21] Sponsor: Retention.com retention.com/honest[15:12] Why did waterdrop chose tennis specifically?[17:24] waterdrop's innovative hydration bench[17:58] Why waterdrop chose top-tier tennis athletes[18:59] US vs EU markets[21:48] The perspective of an EU brand coming to the US[24:07] Where to find waterdropResources:Subscribe to Honest Ecommerce on YoutubeHelping you drink more water with bursts of delicious flavors made from real fruit and plant extracts — anytime, anywhere waterdrop.comConnect with Henry linkedin.com/in/thomas-henry-murray-00578a55Schedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Episode brought to you by Trend & Finaloop.On this episode of DTC Pod, Izzy Joins Blaine to lead a masterclass on saving on shipping.1. What are the most common mistakes when negotiating shipping rates?2. What surcharges and hidden fees most commonly drain shipping budget?3. What are the most common overlooked details that make brands lose money on shipping?4. What type of shipping carrier is best for my store?shownotes powered by castmagic 00:04:28 - Shipping costs = 10% of revenue00:09:31 - Create account, leverage resellers00:14:08 - Consult peers, ask for transparency00:18:01 - Use lightweight services, regional carriers00:24:41 - Optionality and reduced rates with regionals00:28:03 - Service, volume, contract negotiation = cost00:31:34 - Know carrier, understand data, negotiate everything00:37:41 - Negotiate discounts; be proactive about rate increases00:42:21 - FedEx EB increasing costs, offer discounts00:46:16 - Negotiate for peak period costs Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokIzzy Gewirtzman - Founder of ShiplionRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

In today's episode, Alex and Annie sit down with Graham Donoghue, the CEO of Sykes Holidays Cottages Group. When Graham was brought on Sykes, the brand was lacking a narrative and a story. They were large and profitable but departments were siloed with no real rallying cry to drive the company forward.Today, Sykes has 25 brands in its portfolio and 24,000 properties under management in the UK and New Zealand, making the brand a major player in the vacation rental industry. One interesting thing about Sykes is its approach to acquiring businesses. They intentionally retain the brand of the businesses they acquire to maintain continuity and protect the legacy of the local brand. This strategy helped Sykes grow while maintaining the values that made the local brands successful in the first place.Graham shares the technologies they developed during the pandemic, from their switchboard that optimizes cost per acquisition and push notifications on their app, to pulling insights from the data to provide value to end users. Learn more about accelerating growth and leveraging technology in this episode of Alex & Annie: The Real Women of Vacation Rentals.“REAL” TALKGraham: COVID presented a unique challenge and opportunity "During that 18-month period, we offered a hundred and 54 million sterling of refunds back to consumers. But when the government said that people could travel in the UK, and every week it was a different message, but as soon as they did say they could travel, then there were 10,000 people calling for their money back, but there were also 10,000 people calling or going onto the website trying to book a holiday. So it was like famine to feast in a heartbeat."Graham: Technology frees up your best people to deliver excellent service"The reason why we have 2000 people is we're a technology-driven company but we use people, we use our human capital to hopefully deliver exceptional service. What I'm always looking at is I don't want the really clever, smart people I have a doing tasks that could be done by technology, that don't have a lot of value to the end stakeholder. But actually being there, you know, 10 o'clock at night on the phone when there's a problem with your boiler and be able to service that and deal with it, that has value."Connect with Graham:LinkedIn - https://www.linkedin.com/in/grahamdonoghue/Website: https://www.sykescottages.co.uk/This episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech. Visit AlexAndAnniesList.com to view our top picks for the best suppliers in vacation rental technology and services. Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie's List.Connect with Alex and Annie and get more real vacation rental goodness:Alex Husner | Annie HolcombeAlexAndAnniePodcast.comIf you enjoyed this episode of ALEX & ANNIE: The Real Women Of Vacation Rentals, make sure to visit our socials, leave us a like, a comment, or share our content with the crowd! Don't forget to subscribe!LinkedIn| YouTube | Facebook | Instagram | TikTok

Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. Talking points:- What does lead quality mean?- What have we seen that can affect lead quality?- How do you increase lead quality?- How do people calculate success?- Finding the right ‘5%'Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

This week's episode is about CPL vs CPA. Well, what does that mean? We're diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We're going to ask some hard-hitting questions designed to get you thinking. What can you spend to get a customer and what are you even willing to spend? It's all broken down with real-world examples inside the episode, so start listening now!

Host Chaz Wolfe brings on Matthew Walker, a 7+ figure king across multiple industries. Matthew owns 3 companies that deal in real estate, hair transplants, and specialty paper, and he's also the COO of a sports recruitment company. When an accident kept him from flying in the U.S. Air Force, Matthew turned to entrepreneurship and found success in his new calling. In this episode, Chaz and Matthew discuss the decision matrix, Matthew's head injury, where to keep your focus as a business owner, and leveraging key relationships. Tune in now to learn from Matthew's wide range of experiences so you, too, can grow your business to 7 figures and beyond. During this episode, you will learn about;[02:06] Intro to Matthew and his businesses[04:11] Why Matthew continues to push[06:57] How Matthew moved into entrepreneurship[09:39] Matthew's motivation for starting a business[11:19] A good decision Matthew made[18:36] A bad decision Matthew made[20:37] How Matthew learns from past decisions[24:00] How Matthew approaches decision-making[27:02] If Matthew could only track one metric, what would it be?[27:32] How Matthew tracks Cost Per Acquisition[29:33] Matthew's thoughts on LTV[31:05] Matthew's book recommendation[32:08] What would Matthew tell his younger self?[34:11] How to connect with Matthew[35:10] How to connect with Chaz and info on the GTK 90 day intensiveNotable Quotes“Relationships are everything.” - Chaz Wolfe (Host)“There's freedom in routine.” - Matthew Walker“I can't control that stuff that happened yesterday. It's gone. So what could I control right now while moving forward?” - Matthew Walker“You've gotta really understand what each customer's worth to you.” - Matthew Walker“You've gotta control your expenses. You've gotta get your gross margin to where it needs to be and manage that.” - Matthew Walker“You gotta have a viable lead source, track the numbers and pour the gasoline on.” - Chaz Wolfe (Host)“Business is about relationships and if you want to build some of these relationships I've been talking about, people have to like you, they have to trust you.” - Matthew WalkerBooks and Resources Recommended:How to Win Friends and Influence People by Dale Carnegiehttps://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034Let's Connect!Matthew Walker:Facebook: https://www.facebook.com/profile.php?id=557391564Business Facebook: https://www.facebook.com/GreenFieldPaperBusiness Instagram: https://www.instagram.com/greenfieldpapercompany/LinkedIn: https://www.linkedin.com/in/mattwalker15/Website: https://www.greenfieldpaper.com/Website: https://myhairtransplantmd.com/Website:

Zevon Digital is a Sydney-based eCommerce marketing agency that focuses on the 2 most important metrics - Cost Per Acquisition and Customer Lifetime Value. They controversially believe that the iOS14 update is actually the best thing to ever happen to eCommerce and the metric "ROAS is the worst." Join Business Coach Alison Morgan with Sammy as they talk all things Social Media Advertising, Content and the Customer Journey. www.relauncher.com.au www.instagram.com/relauncher_alison

Are you a dabbler when it comes to marketing? What's a dabbler? According to Merriam Webster, “some common synonyms of dabbler are amateur, dilettante, and tyro. While all these words mean "a person who follows a pursuit without attaining proficiency or professional status," dabbler suggests desultory [random] habits of work and lack of persistence.”This concept came to mind again as I was conducting a marketing review with a potential client. I said, “…don't take this personally, but it sounds like you're a dabble when it comes to your marketing.” There was a long pause, then I heard laughing and agreement. “Yes, we're dabblers,” the President of the company admitted.Is your business relying on “random acts of marketing.” Sending an email newsletter one month, then posting to social media for a few months, then hiring a new SEO person, then firing them in a few months. This is no way to run a professional marketing strategy for a business.Maybe you're not quite that bad. Here at bizmktg.com we stuck to a few proven strategies for our own marketing but didn't do them consistently. For example, we didn't consistently produce blog articles or podcasts nor did we send out weekly email updates to our list. I'll tell you how we fixed that later in the article.Here are 6 signs that you're dabbling when it comes to your marketing: No clear goals for marketing. if there are no expectations or the goals have not been written down then there is no sense of urgency to make sure that the tasks related to marketing strategies get executed. Jumping from one tactic to another. “the shiny object syndrome.” It's tempting to do this, searching for the so-called “silver bullet.” Once you focus on a new tactic, the former tactic loses favor and not much effort is put into making it work.In baseball a batter can try to hit a homerun each time at the plate. We call that “swinging for the fences.” It's a batting strategy that leads to a lot of strikeouts. Most marketing strategies take time to optimize and produce results. SEO can take 6 months or more to show real results. We tell our clients it takes 60-90 days to optimize an online ad campaign on Google. Inconsistent activity - Not consistently doing email campaigns. We run into businesses all the time that are sitting on a goldmine of current and previous clients they could be sending relevant, informative emails too on a monthly or weekly basis. You MUST email at least monthly if you want people to take you seriously.   Not Tracking results. I find when folks don't track results then they don't know what is working and what isn't and they are less committed to marketing. So their mentality is well we're not even sure it's working. We use phone call source tracking, website form tracking and other methods to track results.Figure out your cost per lead and your close rate per lead so you know the Cost Per Acquisition of each new customer. Ideally you would know the “lifetime value” of each new customer so you can compare the two and see whether or not your marketing is profitable. No point person in the organization making marketing decisions or being responsible for marketing. sometimes we see companies will assign the marketing tasks to an individual in the organization who is already extremely busy and is now being asked to do yet another thing and of course it's not a priority so it doesn't get done. Going alongside that just not having clearly defined roles within the organization. Not investing enough consistently to get results - If you are running online ads, you'll need to be ready to spend at least the amount of money to generate one new lead per day. If new leads are costing $50 each, then you should spend at least that much per day. If you run the ads everyday, that equates to about $1,500/month. One sure sign of a company that's dabbling in marketing is one that is not investing an amount equal to the cost of getting a new lead. What I mean by that is if you are expecting your marketing to produce say 20 new clients a month that means that depending on your close rate of leads that you receive you may need to get between 40 and a hundred or more leads each month in order to land 20 new clients. The cost per lead could range between say $5 and more than $200 each. So if you are not investing enough in the marketing that is producing leads then you shouldn't expect to get the results that you are hoping for.We know businesses are dabbling at their marketing when we see: A company website that is not updated on a regular basis with testimonials and new content. Email newsletters that get sent sporadically at best.  Social media being updated sporadically at best.  Very few online reviews and or no recent reviews. I can admit that I am a dabbler in a few areas of my life; one area that recently came to the forefront was crab fishing. I live in the Pacific Northwest and we can catch Dungeness crab by setting traps with bait and you lower it down in the water to say you know lower it down to the bottom and depending on the time of the year it took her you might be fishing in you know 50 to 100 ft of water.In the past we've taken our crab pots out, thrown in a few pieces of chicken for bait and hoped for the best. The crab harvest was hit or miss, generally more miss than hit.Recently one of my really good friends, Drew, bought a crab pot puller and that motivated me to want to get hardcore about crab fishing. So rather than just put out a few pots and hope for the best and maybe get two or three crab every time we go out to start it to get super serious about the bait, about the buoys, about the pulling the pots, about how often we pull them about where we set them.This crab season our focus effort has already paid off. we're going to pull a sit so I went out recently on the Fourth of July weekend and we were able to get 8 Keepers so that was enough to feed a lot of crab to our friends and family.  It was really a lot of fun and it is always more fun when you catch something. I can see how that would relate to marketing as well because in many respects marketing is just like catching customers you're trying to attract with some bait you want them to initiate contact with you crawl into the cage so to speak. Now the cages are traps we use are the kind of way you can crawl back out now obviously we're not applying that directly to our customers but in terms of how we Market our products and services to our potential customers this one is definitely relate so we stopped we got serious about it and now we're doing well.Another way that we were dabbling in the business was we were actually dabbling with her marketing as well we were putting out a newsletter periodically and we're not So we decided to get consistent with our marketing and put out one new piece of content a week and a weekly update newsletter that highlights that piece of content that we create each week. The podcast is one of those items that we put out. We also write blog articles and have other types of content available. So it was over two years ago we decided to begin doing this consistently and now fast forward 2 years later we've generated well over a hundred pieces of contents sent out a hundred email updates to our followers we have picked up several clients through that process and we've also been able to just help a lot of businesses which is what our primary goal is.I've seen it work very well for other clients of ours about 10 years ago we had a client who was not showing up on the web at all for the names of the people who work there and it's a professional services company so you would expect the website to be in the search results for the names of the people who were providing the services but they weren't so we worked with a client to come up with a strategy of content creation and they have consistently create content over the last 10 years when we got started with them they were seeing about 300 visits to the website of month now mind you this was about ten years ago fast forward to today they consistently see 5 to 7,000 visit to the website each month primarily driven by people finding the content that created that they created about topics of interest to their potential client so clearly that strategy works if you do it over time this planet doesn't spend a dime on paid advertising online it's 100% organic traffic which arguably I could be called better than paying for traffic so that's another area to think about.  How to stop dabbling and get serious about your marketing:First thing would be to come up with specific goals for marketing. Here are some basic goals to consider: A specific number of leads generated via your website each month.  A specific number of visitors each month to your website from your geographic area. A specific number of email sign-ups each month. Once you have specific goals, track the results each month. Review the results each month and optimize areas that need improvement.  Pick one strategy and commit to sticking to it for 12 months. Have clearly defined roles in your organization and know who is responsible for what as it relates to your marketing. Call in the professionals. In the same way you are an expert in your field, a marketing coach consultant can help sort out what's working, what's not and give sound recommendations for achieving your goals.

In this episode of AI For Business Growth, Dr Andree Bates is joined by Aleks Farseev, co-founder of SoMin.ai.   SoMin.ai is a unique SaaS solution designed to supercharge and automate your digital ad performance through the power of Artificial Intelligence. By using machine learning, their platform connects the dots between you and your audience so that it can drive your business objectives to be more efficient.   This episode Alex talks about how by using artificial intelligence to optimise your ads on Facebook, Twitter, Instagram, Tik Tok, Google, etc. you will get more engagement and to do it consistently you need artificial intelligence like SoMin.AI.    In this episode you will learn:  How SoMin.AI works  Why you should use Ai in your marketing strategy How to best use SoMin.AI to optimise your marketing strategy   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: SoMin.AI   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI-based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.   Resources:    Dr. Andree Bates LinkedIn | Facebook | Twitter 

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 6 Ways to Lower Your Cost Per Acquisition. [00:30] Why you should give away free services and create great offers. [00:45] How to use AB tests to lower your cost per acquisition. [01:04] Why you need to ensure that your messaging is clear. [01:24] What you can learn from your competitor's ads. [01:39] Why you should test multiple creatives consistently. [02:24] Utilizing networks and platforms to optimize your business. [02:46] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Facebook Ads Eric Sui on Twitter Eric Sui on Instagram Neil Patel on Twitter Neil Patel on Instagram Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In this episode, you'll learn how to sell more by focusing less on your or your prospects' emotions and more on providing value for them. Find out what makes a great SDR, closer, or sales leader, and why you shouldn't base your identity on outcomes or things that are fleeting. JJ loses his cool because of something Joey says, Joey recalls that time he pissed off a prospect, and JJ shares his journey on conquering limiting beliefs. What's in Joey's glass: Pinhook Vertical Series 6 Year "Bourbon War" BourbonWhat's in JJ's glass: Company Distilling Straight Bourbon Whiskey Finished With Maple WoodThis Cast Covers:Joey's big surprise for JJ over the weekend (02:24)Hustle and drive versus experience and skill – which weigh heavier in any sales leadership position? (06:44) SDA's business model is quite different from most sales agencies wherein the closers also get sales assistants (11:05)Is it necessary to be building relationships with every prospect you meet to become successful at sales as an agency owner? (12:59)How the DISC assessment can be used to find out which type of sales role you can excel in (14:47)A way to build genuine authentic relationships in your sales calls (15:33)Joey explains why he never hands out references to any of his prospects and why you shouldn't too (18:47)Maintaining company culture in the digital workplace and why you need to know this when creating systems or processes, building a team, or vetting candidates for any role (23:48)  Creating an echo chamber for yourself (27:27)Giving your team the space to be individually different, but you must share an alignment on the core values (30:00)How to personally separate your self-worth from the outcomes you have in business (33:11)Joey talks about why his faith is super important and why he finds his identity in Christ (35:20)JJ's journey struggling with limiting beliefs and how he was able to conquer them (08:58)Remember this if you are your biggest critic (42:48)JJ's biggest goal for 2022 and how he plans to achieve it (45:10)Additional Resources:The Sales Driven AgencyThe Best Damn Agency Mastermind

Today's sales teams operate in an incredibly competitive environment. If you're a founder-based seller and looking to transition into hiring sales leaders, it's your job to provide guidance and support so that your sales teams can best serve your clients and reach company goals. To do so, you need to understand what it takes to cultivate sales team culture for sales reps and then adapt accordingly.We're breaking down the similarities and differences in cultivating team culture between corporate sales teams and smaller $1-20 million agencies. Also, Joey is hiring an SDR for his company! Find out if you're the one he's looking for.What's in Joey's glass: Jefferson's Grand Selection 'Chateau Pichon Baron French Oak Cask Finish' Straight Bourbon WhiskeyWhat's in JJ's glass: Michter's Kentucky Straight RyeThis Cast Covers:Shows Joey likes to watch in his free time from Alex Hormozi to comedians talking about UFC MMA stuff (02:52)If you're easily offended, you're probably not the salesperson Joey's looking for (06:56)The funny story of how Joey found out that doing digital marketing isn't the same as selling digital marketing (08:07)Similarities and differences between a corporate sales environment and sales teams of smaller $1-20 million agencies (13:38)What type of meetings happens at the start of every workday or week at bigger sales companies? (17:48)Is it good to introduce healthy competition into your sales team culture for smaller agencies? (20:01)Figuring out how many touchpoints you need with your sales reps depending on your agency structure and how many layers you have in your agency (21:22)What Joey is specifically looking for in a salesperson/closer (22:42)Why Joey thinks he's better off working “above” SDA rather than in it (27:33)How long before Joey decides to fire a salesperson after seeing they just aren't cut out for the SDR role? (28:00)How much should you think through current or potential future economic landscapes before allowing it to inform the way you're projecting your company out? (30:00)Why we love to create a proforma for every client we take on before we start working with them (32:34)Different ways you can pull the lever on future projections (35:01)JJ is offering to give 2-3 badass agency owners to join the trip and see for themselves if this is for you or not (38:39)How much should your cost per acquisition be to forecast what you could spend on generating leads or should you work backward? (39:36) Why the “one to many” or “fishing with nets approach” works for agencies like SDR versus “fishing with spears” (45:13)Joey's favorite and least favorite parts of sales (47:57)The one thing Joey hates when doing sales that's pretty much inevitable but still gets on his nerves every time (50:56)Does Joey have any rituals before jumping into sales calls? (52:23)How to deal with people ripping your stuff a.k.a. copycats (54:13)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindAlex HormoziThis Past Weekend with Theo VonKing and the Sting with Theo Von and Brendan SchaubCongratulations Podcast with Chris D'Elia

Jason Cutter is the CEO and Founder of Cutter Consulting Group. Cutter Consulting Group is a specialized advisory firm focused on inside sales call center operations that offer Business-To-Consumer (B2C) or Business-To-Business (B2B) products and services. The fundamental goal is to help companies achieve a profitable and scalable Cost Per Acquisition through performance improvement of systems that support the sales process. In today's episode Jason explains how he eventually landed in sales and the inspiration behind his book, Selling with Authentic Persuasion. Jason graduated with a degree in Marine Biology and worked tagging sharks. He went from there to tech support and then a sales role in a mortgage business. He's since evolved into a sales consultant, keynote speaker, podcaster, and published author. Tune into hear why being an authentic and persuasive salesperson is the key to sales success from Jason Cutter!   Quotes “It was born out of about 16 years of experience inside a telephone sales room, running both sales and the lead gen side for call centers, mostly business to consumer.” (1:04-1:18) “It's building a system and process that you can repeat, almost like a franchise, no matter how many offices no matter how many reps.” (1:31-1:37) “I love teaching, I love that light bulb moment that people have when you teach them something, and they use it.” (6:34-6:40) “For me, it's both of those parts of the formula, authentic, and persuasion, are what's required to be an effective sales professional.” (7:59-8:08) “The persuasion piece is the active pursuit of helping the right people across the finish line and leaving them in a better place.” (10:33-10:41)   Links Jason Cutter: LinkedIn Cutter Consulting Group: LinkedIn Cutter Consulting Group Website   Empellor CRM LinkedIn Empellor CRM Website Empellor CRM Twitter  

In this week's episode I had the opportunity to be interviewed by Katona Payne in a great 5 part series. Katona is the owner of Build A Boss, a business strategy and development brand. We had an in depth discussion about my entrepreneurial origin, what it is that I actually do, what drove me towards Facebook advertising and how I originally got started in digital advertising.   We go over the importance of audience targeting and how when I originally started selling clothing during my college days how it was vital to growth and how it led me into understanding digital advertising further.   This episode is for all of my bootstrappers! If you're trying to build a brand with little capital the name of the game is COST PER ACQUISITION. How much can you get by using as little as possible? I get detailed with Katona and explain what platforms I think are best for new companies seeking growth and how I would recommend using these platforms.   * This episode is also brought to you by Power Your Launch Marketing Accelerator. Whether you run a product or service based business, Power Your Launch can help. Learn how to drive more visibility, generate more leads, and drive more sales to your business. Power Your Launch helps you develop the skills necessary to put your business in front of your ideal customers.   With over 10,000 students trained, Power Your Launch is designed to help entrepreneurs and business owners learn how to maximize returns on marketing. At each level, entrepreneurs will complete training & exercises, and be coached through their launch or sales process. Upon graduation, students are equipped with the knowledge, network, and skills to successfully build marketing campaigns that will generate consistent leads and sales.     Get 50% OFF enrollment: www.Learn.PowerYourLaunch.com Watch Free Facebook Ads Training www.PowerYourLaunch.com/Pod Watch Video Interviews & Behind the Scenes on Youtube: https://www.youtube.com/channel/UCzu8MZhiiCGMZXcQpGPd7iA   Instagram: www.instagram.com/abufofanah Twitter: www.twitter.com/theabufofanah     If you enjoy the podcast, It would mean a lot to us if you followed the show and left a review!

Jason Cutter is the Founder of Cutter Consulting Group, a specialized advisory firm focused on inside sales call center operations that offers Business-To-Consumer (B2C) or Business-To-Business (B2B) products and services. The fundamental goal is to help companies achieve a profitable and scalable Cost Per Acquisition through performance improvement of systems that support the sales process. This could include scripting, training, phone systems, technological solutions, and marketing optimization. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel. You can watch this video: https://youtu.be/gizhT5xgKZQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Are your ad costs skyrocketing? If so, this episode is for you.

One of the main reason why so many entrepreneurs & coaches struggle with online sales is that they don't understand the strategy behind the system. One of the best sales funnel software is ClickFunnels BUT… Like any other software, it is useless unless you know how to use it properly. It's like having a Ferrari but not knowing how to drive. The 2 key metrics you MUST understand are: 1️⃣ Cost Per Acquisition 2️⃣ Average Cart Value Now, how would you like to earn £2k per new client acquisition? If you are not earning enough then you are probably not charging enough, you are definitely leaving money on the table! In fact, without an irresistible offer it's simply not possible to charge what you are worth… These are the EXACT same strategies that allowed us to charge £2k

Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete picture of their marketing campaigns. We have been conditioned to think that cheap $3 leads are the way to go in our marketing without having an in-depth look at the data.In this episode, Tim and Randy take you through an actual Facebook marketing budget all the way from the cost per click (CPC) to cost per lead (CPL) to the cost per acquisition (CPA) and your return on investment. As a business owner, you should always treat marketing as an investment and not an expense. Always take your marketing seriously and track all your data. With this data, you can take what works and scale it. Having the leads is just one part of the equation; you should also have a system in place that automates the nurture process.Tune in to this episode and learn more on how to have an in-depth look at your marketing data and find wins in your lead gen campaign.Key TakeawaysDo you know your data? (02:56)Why you shouldn’t shut down your marketing campaign without understanding all the data (07:58)Why you should focus on cost per acquisition, not cost per lead (11:15)Determining your return on ad spend (11:44)Marketing is an investment, not an expense (12:47)Having systems in place to nurture your leads (13:22)Take your marketing campaign seriously (16:52)Additional Resources:----pfmarketingsolutions.com/blackfriday----www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwinninggym.com/workshopwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

You’re in for a treat today… Because today, we’re going to talk about how to scale YouTube ads. And not just a little - I mean scaling to MASSIVE levels. My guest is going to show me what it takes to scale my YouTube ad spend to $1 million a month! The great thing about my guest is, he’s someone who puts his neck on the line and does things differently. He oversees $100,000 a day of ad spend. But here’s the deal… It’s his money! He manages this ad spend for other people – but what I love about him is he works off a CPA model. CPA stands for Cost Per Acquisition, which means he’s getting paid to find buyers. He believes in his campaigns so much that he spends his money first. Then the client pays him a certain amount and if the campaign loses, it’s on him and not the client. That just shows the level of expertise and confidence he has in this area. When I was ready to learn about YouTube ads, EVERYONE told me that Tom Breeze was the man to talk to…  So lucky for you, and me of course, I was able to get him on this podcast. Tom is masterful when it comes to YouTube ads so if you need to listen to this episode two or three times to catch all the nuggets, feel free - I know I will.

You’re in for a treat today… Because today, we’re going to talk about how to scale YouTube ads. And not just a little - I mean scaling to MASSIVE levels. My guest is going to show me what it takes to scale my YouTube ad spend to $1 million a month! The great thing about my guest is, he’s someone who puts his neck on the line and does things differently. He oversees $100,000 a day of ad spend. But here’s the deal… It’s his money! He manages this ad spend for other people – but what I love about him is he works off a CPA model. CPA stands for Cost Per Acquisition, which means he’s getting paid to find buyers. He believes in his campaigns so much that he spends his money first. Then the client pays him a certain amount and if the campaign loses, it’s on him and not the client. That just shows the level of expertise and confidence he has in this area. When I was ready to learn about YouTube ads, EVERYONE told me that Tom Breeze was the man to talk to…  So lucky for you, and me of course, I was able to get him on this podcast. Tom is masterful when it comes to YouTube ads so if you need to listen to this episode two or three times to catch all the nuggets, feel free - I know I will.

In today's episode of the eCommerce Lifestyle podcast, Anton answers a question submitted via Facebook by Marc B.: "Is there a metric you use to determine the budget for ads? What is an average cost per acquisition for a $50 product compared to a $1,000 product?"

One of the questions we’ve received from several listeners recently is, “Can you guys talk about how to get started with Facebook advertising?” We’ve done quite a few episodes where we talk about scaling up your Facebook ads, but we've never started at the very beginning. Today we’re doing just that. If you’ve never advertised on Facebook before, or you’re just starting out, this episode is for you. We’ll talk through how to set up Facebook Business Manager, how to start building audiences for different parts of the sales funnel, how to approach your initial budget, and what success looks like in your first few months of advertising. Enjoy! Episode Highlights 6:35 If you’re just getting started with Facebook advertising, here are the first steps. 8:01 Dynamic Product ads: what are they and why you need them. 8:50 Creating customer avatars to inform your interest-based targeting. 10:51 The main hurdles you may come across when setting up Facebook Business Manager. 13:00 How to check whether you’ve set up Business Manager correctly. 14:34 Where people often get stuck with creative and the components of great content. 16:51 The three phases of the sales funnel and how to start building audiences for each phase right out of the gate. 20:13 How to approach the first three months of advertising: crafting your brand message, how much to spend, and what success looks like. 23:23 What is your Cost Per Acquisition goal, and how do you determine it? 26:38 How to understand your initial Facebook advertising metrics. 28:16 Where to go next after you’re getting comfortable with your advertising. 29:35 How to decide which objective to pick for different parts of the funnel. 31:31 Two objectives you shouldn't be using. 34:07 The key component you have to understand when you get started with Facebook advertising and what success often looks like for the first several months. Links And Resources Facebook Business Manager  Facebook Blueprint Facebook Pixel Helper Chrome Extension Book: Breakthrough Advertising Episode 214: How To Crank Up Your Advertising Creative (Aka What’s Working Now) Episode: 198: How To Create Winning Content On Facebook And Instagram Episode 173: The Five Step Process To Optimize Your Facebook Ad Account (RCAB-P) The Coalition Andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

Why is this important? It is important because by knowing this piece of information gives you a better idea of your return on your investment.

Scott specializes in scaling businesses from millions to 100's of millions. He has numerous businesses that he works with that are $30, $50 or even $100 million dollar businesses now.He has dedicated his professional career to becoming one of the best online marketing experts in the world. He is a six-time 2 Comma Award winner and has also achieved the honor of receiving the elite 2 Comma X Club award for generating over $10,000,000 in a single funnel with Clickfunnels.Scott has truly mastered the craft of optimizing online customer acquisitions by strategically driving users through product value ladders that focus on two main key performance indicators: Cost Per Acquisition and Average Cart Value. By optimizing these two indicators, Scott believes he can level the playing field for all entrepreneurs to succeed in any market place.Most come to him around the $1 million mark.Follow Scott on IG:Instagram.com/scott_scotland_marshallEnjoy the episode! Please leave a review and as always come tell me what you think about the episode on social media... @RealTrentEvans on ALL platforms.Instagram: @RealTrentEvansFacebook: @RealTrentEvansTwitter: @RealTrentEvansLinkedIn: @RealTrentEvansYoutube: @RealTrentEvansMuch love!

Zapraszam na kolejny odcinek specjalny podcastu Marketing ludzkim głosem. Gość tego odcinka przyleciał z dalekiego kraju. Doradzał największym spółkom na świecie w strategiach biznesowych, był prezesem zarządu PizzaPortal, aktualnie pracuje w Iranie, gdzie prowadzi spółkę Changal.com, serwis inspirowany PizzaPortal.pl i Pyszne.pl - Filip Wołek.Hasłem odcinka jest CPA. Z perspektywy finansowej wszystkie wydatki marketingowe kategoryzujemy według kosztów i tego, co nam dają w efekcie obecnych i przyszłych dochodów. Pozyskanie dzięki nim nowego klienta, nazywamy właśnie Cost Per Acquisition. Pod tym względem duże kampanie w telewizji, choć mogą fajnie wyglądać z perspektywy brandingowej, nie są mile widziane w e-commerce. O wiele lepiej sprawdzają się kampanie online. Czym innym jednak jest CPA w samym marketingu. To Cost Per Action, czyli koszt za każdą „akcję” jaką wykona, na przykład, uczestnik konkursu na stworzonym do tego celu landing page’u - zapisanie się do newslettera, wysłanie zgłoszenia konkursowego, etc. Z takich CPA rozliczają się sieci afiliacyjne. Natomiast inwestorów interesuje CPA w sferze finansowej, czyli Cost Per Acquisition, które bezpośrednio oznacza nowego klienta. Blisko tych pojęć jest CPL, które oznacza pozyskanie kontaktu biznesowego - potencjalnego klienta.Przenieśmy się teraz do innego, odległego kraju. Skąd pomysł, by otworzyć startup w Iranie? Duży wpływ na tę decyzję miała specyfika rynków bliskowschodnich. Długie analizy i sprawdzenie m.in. trafficu na stronach tych rynków pozwoliły ustalić, że Iran będzie najlepszym rynkiem na taki biznes. Z drugiej strony okazało się, że jest to jednocześnie rynek dosyć trudny i trzeba być przygotowanym na pewne trudności, z jakimi się wiąże. To kraj, który ma swoje reguły a istotnymi kanałami komunikacji marketingowej są w nim Instagram i Telegram.Filip rozkręcił biznes nie organicznie, lecz pozyskując inwestora. A zanim to zrobił, to, zbudował zespół. Rozpoczął od pozyskania kontaktów, znalezienia dobrych informatyków i umiejętnego budowania kolejnych, ważnych działów: HR, customer care, marketing. To praca mozolna, ze względu na zupełnie inną kulturę i specyfikę relacji z ludźmi w stosunku do Polski.Wyszły natomiast przy tej okazji także unikalne zalety tamtejszego rynku. Okazuje się, że na podstawie CPA można rozliczać współpracę z influencerami, co nie jest możliwe w Polsce. Agencja Abanana również miała styczność z PizzaPortalem Filipa. Zrealizowany został dla niego spot telewizyjny, który zyskał dobre opinie w sieci. Ale dlaczego, mimo że nie jest przychylny kampaniom telewizyjnym, zdecydował się na taki krok? Poznacie odpowiedź (a także m.in. dowiecie się, co warto zjeść w Iranie) w tym podcaście!Z tego odcinka dowiecie się:Co to jest CPA?Czym jest CPA w marketingu?Czym się różni Cost Per Aquisition od Cost Per Action?Jakie są wady kampanii telewizyjnych?Co to jest retencja?Czym się cechują rynki bliskowschodnie?Jakie są różnice między Polską a Iranem pod względem biznesowym?Co to jest sieć afiliacyjna?Co to jest CPL?Dlaczego warto otworzyć start-up w Iranie?Czym jest traffic na stronach internetowych?Co to jest similar web?Co to jest bounce rate?Jakie firmy mogą inwestować w Iranie?CO to jest no-brainer?Jaką politykę imigracyjną ma Iran?Jacy są ludzie w Iranie?Czy to prawda, że w Iranie blokowane są polskie portale?Czy w Iranie działa Instagram, Facebook i inne media społecznościowe?Czy Irańczycy mają możliwość emigracji zarobkowej?Jak wygląda budowa zespołu w Iranie?Kogo najpierw zatrudnić, rozwijając biznes?Co to jest customer care?Co może sprawiać trudność przy budowaniu biznesu w Iranie?Co to jest revenue sharing?Czym jest Telegram?Jakie dania najczęściej się sprzedają w Iranie?Co warto zjeść w Iranie?Co to jest GRP?Dołącz do grupy networkingowej podcastu Marketing ludzkim głosem: www.facebook.com/groups/MarketingLudzkimGlosem/

I’m running late to my other podcast show, but I wanted to drop some quick information to you guys about some sexy topics. That’s Average Cart Value and Cost Per Acquisition. Be sure to head over to http://www.networkmarketingmob.club/funnelpodcast AND www.coreconfidencebootcamp.com --- Send in a voice message: https://anchor.fm/undisputedawareness/message Support this podcast: https://anchor.fm/undisputedawareness/support

Two years ago, Brett Curry from OMG Commerce would not have recommended advertising on YouTube. But today, he sees it the way we now look back at Facebook. When cost was cheap and the audiences were huge. YouTube gets a billion views a day, a billion! Brett's company knows all about advertising on paid channels…be it Amazon or the multitude of Google channels. Recently Brett has seen opportunities on YouTube that allow his clients to advertise on a fixed cost per acquisition basis (my favorite)! In this podcast shares what he finds works and what does not. No need to hire his firm…if you want to learn how to do it yourself, good news! He's created a course with Ezra Firestone. See the show notes. Episode Highlights: YouTube has always been a great content platform. How recent ad types make YouTube much easier to monetize. Youtube is used as a product search engine more than people realize. Viewers (and now shoppers) on YouTube are actively doing something, these new campaigns can target people based on that activity. Nothing sells like video if it's done right. Brett explains the pre-roll and true view options. The key tips on how ecommerce business owners can approach the daunting task of video ad producing that can be profitable. Some companies use agencies and others are hiring full time video people in house. Search behaviors are different on YouTube than on google. The integration of the platforms allows for hitting more people in order to make more money. Why Youtube is an invaluable re-marketing platform. If you give Youtube the right audiences to go after and you and you have a video that's powerful, over the time the machine will start hitting that CPA target. These platforms can successfully follow the journey of the buyer. The importance of getting all the campaigns working together and connected. Transcription: Mark: The world of search engines has changed significantly since about 10 years ago right? Google has been the king for a long time. I believe they started around 1997, 1998 and they've dominated and kind of set the tone for what we think a search engine is supposed to be. But in today's world, if you're in e-commerce or if you're in online business in any way you have to think about different avenues for search. For example, Amazon is the number one search engine for products at this point. But the number two search engine in the world is also owned by Google and that's YouTube. For a lot of us especially those who have been in the online world for a long time we sometimes just think narrowly about Google because that's what we've always done. But there's a lot of other opportunities where people are actually searching and have that direct intent and that's going to be YouTube as one of these things that we need to look at. And Joe I guess you talked to somebody who's really been focusing on YouTube as an advertising channel to be able to acquire customers for a business and he gave you some insights into how to use this channel more effectively. Joe: Yeah I spoke to Brett Curry from OMG Commerce. I saw him do a presentation specifically on monetizing through YouTube. I guess the best way to explain this is once upon a time on radio I had a campaign, a niche model called Per Inquiry. And we would pay the radio station per inquiry that converted to an actual customer. It's cost per acquisition that we call it now. YouTube has that opportunity now. So Brett really honed in on advertising physical product companies and doing it cost per acquisition … I'm stumbling like crazy here folks sorry, cost per acquisition on YouTube. It's not something we think of out of the gate when we think of YouTube because we're just watching the latest sports, concert, whatever it might be but people are starting to really use YouTube for searching for products and then clicking that link and converting. There are video opportunities where you only pay if someone watches the entire 30 seconds. That's something else we talked about but the one that excites me the most is the cost per acquisition model when he gets into that detail. Mark: Now I think video is something that all of us need to start opening our eyes to. I think there's just tons of opportunity when it comes to video. And you know fortunately, I think it's a little bit intimidating for most of us. And I say fortunately because if you can get over that intimidation if you can get over some of the worry about “man this is actually pretty expensive to produce” there is a world of opportunity out there if you can start getting it. So I'm excited to listen to this because I've really only just toyed a little bit with YouTube advertising. I haven't actually gotten in and tried to understand it fully so this would be a good primer. Joe: Yeah it's great. And don't fear the production costs folks because some of the best converting videos according to Brett are the ones that are actually customer produced. So consider that in terms of presenting to on YouTube. That's it, I'm done talking. Let's go see what Brett has to say. Joe: Hey folks it's Joe Valley with Quiet Light Brokerage and today I have Brett Curry from OMG Commerce with me on the line. How are you Brett? Brett: I am doing fantastic Joe thanks for having me on the show. I'm excited to be here. Joe: You're also a podcaster too right? You've got a podcast what is the- Brett: Yeah. I love podcasting and usually I'm the one firing off the questions and listening. Honestly, I think listening is the harder job of the two here. So I'm looking for just to talking up a storm here talking about YouTube. Joe: Awesome. Well, I want to talk about a whole bunch of things because I think we met at the … for the folks that don't know we met at the Blue Ribbon Mastermind Conference in Denver. It's part of … I'm going to get that chain of events here wrong probably, it's part of the Smart Marketer Group, right? You guys … how long have you been part of that group with Ezra? Brett: Yeah. So I met Ezra Firestone at a Traffic and Conversion Summit event like six years ago. It was in San Francisco. It's a long time ago. I met Ezra there. He was just launching his Mastermind Group called Blue Ribbon and I thought to myself this is a dude that I need to know. And so we kind of striked up a conversation, I joined the mastermind group, the rest is history. So I think that was I think years ago believe it or not. Joe: And I've been going to mastermind Groups and we talk about them here on the podcast whether it's Rhodium Weekend or eCommerceFuel things of that nature. Blue Ribbon right up there for those listening if you can … if your business is big enough and you've got the revenue reach out. Find Ezra somehow through Smart Marketer probably right? Brett: Yes smartmarketer.com you got to consider it. I'm a huge eCommerceFuel fan as well. Andrew Youderian is a friend of mine. I think they do a killer job but yeah those two are right up there man. If you're serious about e-commerce and growing check out both of those and you're welcome Ezra and Andrew for the club. Joe: And for those listening if you're not in a Mastermind group or you're a buyer and you think how am I going to learn all this? It's through these mastermind groups. They didn't exist for me. I sold in 2010 as Ezra was saying I spoke to him on an earlier podcast. They really didn't exist when I started and now they're available for so many people to get so much more success I think than I had at the time. But listen I want to talk about OMG Commerce. I want to talk about you. You did a presentation at Blue Ribbon Mastermind on monetizing through YouTube and then kind of blew me away with the specifics of that and then all the other things that you do around that at your company. We want to talk about that. Can you give us … the people listening some background on yourself, on your company and how you started, what you do and then I want to jump into that. Brett: Yeah, absolutely. So right out of college in 2002 dating myself a little bit, I launched an agency; a small agency helping local businesses with TV, radio, and print; so kind of traditional old school media. I became a marketing junkie in college and I was introduced to Dan Kennedy and Jay Abraham and some of those kind of marketing gurus. I fell in love with the psychology of marketing and I kind of fancied myself as a copywriter for a little bit. And so I launched this agency, I started doing SEO in 2004 and somewhat just clicked. No pun intended it just fit my personality. I liked it and so I kind of became and SEO nerd. But still thinking about copy and the conversion rate and things like that. And then moved into AdWords and then really things took off in 2012 when I got hooked on Google AdWords and kind of … really we started our agency OMG, my business partner Chris Brewer and I we started the agency in 2010. But 2012 we kind of got hooked on Google Shopping. I wrote The Ultimate Guide to Google Shopping after months and months of testing and perfecting things. Shopify published that and then that kind of helped ignite the agency. And so since then, I've been speaking at events like Traffic and Conversion Summit and Ezra's events in social media marketing world and internet retail and things like that. And so really the agency is built on driving traffic to e-commerce stores and primarily using Google Ads; so Google Search, the text ads, Google Shopping, Display Network, and more recently YouTube. I've always been a fan of You Tube. Recent ad types make it much easier to monetize and much easier to track and create measurable results. So I'm doing a lot with YouTube. And then kind of the other side of the business is Amazon. Helping companies with their Amazon ads as well and so … but I spend most of my time in the Google Ads ecosystem. Joe: Well I tell this story and I'm sorry for the podcasters that have to … listeners that hear me repeat this but you know I spent a lot of money on Google Ads and I didn't have any experience. I didn't have any training. And I think there are too many people out there doing that. They were like me. The problem is that I've discovered is that you try someone who claims to be an expert and in fact, they're not. And they take your budget and they blow it up and you cost per acquisition goes up and your profit goes down and you know this is six months before you want to sell and all of a sudden the value of your business goes down as well. When you get up and presented … I knew first and foremost because you are at Blue Ribbon you are going to be top notch. But then I dug deeper. I sat by Chris, we talked for a while and you talked specifically about YouTube and I know that you can't do that alone and that you've got to package everything else in there. But some of the things that you talked about were … and I'm going to let you dig into it and tell us about it, some specific fix targeted cost per acquisition and only paying if somebody views the full 30 seconds and a whole bunch of things that I don't think is out there for the average person that's doing all of the marketing channels themselves to figure out. So tell us about that a little bit. Brett: Yeah absolutely and I think I'll just … I'll set the stage really quickly if that's cool just talking about YouTube in general. And you know I've been a fan of YouTube forever. It's always been a great content platform. Everybody is on YouTube. A billion monthly users, average session duration is like 40 minutes which is longer though on Facebook. And the cool thing about YouTube is it's full of a lot of learn, do, and buy moments. So if I'm on YouTube I'm actively doing something. I'm looking for how to fix my lawnmower, how to fix my washing machine although I try to avoid that at all costs and just pay people. But if I'm at pinch go to Google or go to YouTube to learn how to do things or researching products. That's something that a lot of people don't know is that YouTube is used as a product search engine pretty frequently where people are looking for unboxing videos and demo videos and things like that. And so … or just you know how to, my kids use YouTube all the time from everything to how to play the piano to … my 16 year old son now is looking at how to pick up chicks which will it make you proud or worried I'm not sure. But yeah you can learn anything on YouTube right? So when someone's on YouTube they're actively engaged in what they're doing and so the beauty of that is you can target people based on what they're doing on YouTube. But then like you alluded to now there's these ad formats that just really make it powerful. And so it's kind of combination now of better targeting than ever before so we can make sure we're reaching the right person better than we ever have before on YouTube. Everybody is there but how do we get to the ideal person for a particular e-commerce business. And then how do we have like a bidding and ad format that people want to click on and want to take action on and we're paying a rate that makes sense. And so that's kind of the backdrop. But yeah, so you talked about only paying if someone engages. That's called YouTube TrueView and so for those that don't know that's the pre roll or before ad. So if you go to YouTube to watch a clip from The Office or something and then there's an ad that pops up before that or the place before that you've got five seconds until that magical Skip Ad button pops up. And so the way that works is if a user skips the ad before the 30 second mark or before the end of the ad whichever comes first then the advertiser doesn't pay. So you know I could watch 28.9 seconds of an ad, click skip and the advertiser doesn't pay a penny for that. And so … or someone has to click through to the sites. If they're watching and they think ooh this is cool I'm going to click on the ad and go to the site and then the advertiser is charged for that as well but really an awesome concept. You know I used to in the previous agency days, I did quite a bit of TV and it was my favorite medium pre … before I got really deep in online marketing just because the power of video right? Nothing sells like video if it's done right and so … but if you're running a TV spot you pay for the spot regardless of if people walk out of the room or change the channel or whatever. With TrueView you're only paying if someone watches or engages so it's pretty powerful. Joe: Well let's talk about … for the people that are listening and that have a physical product and let's say they're just doing Google AdWords and they wanted to reach out to you how did that … how does it start, how … to me the idea of producing video if that's something you've never done is kind of daunting. How do you try to approach that? Brett: Yeah it really is and so this is what separates YouTube from say Google Shopping or Google Search ads which are just the text ads. You know a text ad that you can create in about three minutes. Or if you did research it takes a little bit longer than that but it's really easy. Google Shopping, the ads are pretty easy. There's just data feed involved, there's product feed involved which can be a little bit tricky. But a video, man that's tougher. You got to hire a video crew potentially. You got to hire an actor or you've got to be comfortable on camera, whatever. Ultimately though you really can create a video even using an iPhone if you wanted to but my advice on the video itself is be straightforward first. So I think … because we've all grown up seeing ads we have all kinds of ideas of what works and what doesn't work. So we know the funny Super Bowl commercials that we like and so we think we need to recreate something along those lines right? So I need to come up with something like the what's up guys from Budweiser. I'm a believer in direct response. So that's the type of ad we suggest that you run because most physical product companies if you're not huge a pure branding play is going to be tough so you want something that's direct response. And so I prefer a kind of straightforward approach. But a couple of things you can think about is one, you do need to hook someone immediately. So that Skip Ad button comes up in the first five seconds so hook them immediately. So what do you got to say, what question are you going to ask, are you going to be like running up to the camera, are you going to be doing something interesting to make someone say okay I was going to skip because I don't like ads but there's something about this that I need to watch. So hooking them in the first five seconds is key. I believe you got to lead with the strongest benefit. So what is the benefit that your product provides? Is it time savings or is it status or what is that major benefit and then dramatize that. Bring that to life even if it's just you talking and showing the product. So that's important. You also got to incorporate some social proof. So do you have a testimonial, do you have an endorsement, do you have something … are you endorsed by somebody that is trusted by your marketplace; some kind of social proof. And I think and kind of part of this you want to show don't tell you know. A talking head video can work but you want to show as much as you can. That is few of the things to consider to [inaudible 00:15:24.2] have to get in to but things like [inaudible 00:15:27.5] sort of moving the risk. What are the risks that someone has in their head before they buy? So if you're selling apparel or footwear or something what if it doesn't fit? Then what do I to overcoming some of those objections in the video is important. And then a really strong call to action, so like hey what do you … what do I want you as the viewer to do next? If you leave that … oh but this is just crazy to me, you know most people think “well it's a compelling ad people will naturally click”. Not necessarily, you kind of have to ask them to. Like go here, get this free shipping code, or check out this, or watch this further demo, or join our email list to get a discount; something, some kind of call to action and then push people to do that. And the nice thing is there are some new ad formats that really make those CTA's or calls to action pop. But that's just kind of few of the things that make for a good video. But I admit making a good video is much harder than other ad formats, it just is. Joe: Through your agency do you guys have a referral program … people that you say okay these guys have done a good job and you refer people to agencies or do you find that the entrepreneur is creative and ingenious and can create a video on their own and make it work? Brett: Well, yeah it's interesting. So we're seeing now a handful of our clients are hiring full time video people because of their product videos. So video can be useful on a lot of ways right and different types of videos. So maybe I just have a pure product demo video and I put that on my product detail pages and then I'm cranking out little short clips for my Facebook advertising and then I'm launching maybe YouTube content that I'll try to get to rank organically and then I'm running YouTube ads and I've got someone creating that. So surprisingly this is something that I don't think existed with the size of companies we're working with now. You know kind of two million to 10 million a year and really up to pretty 20 million whatsoever, a lot of our clients are in that range. Those companies now have full time video people. Joe: Okay. Brett: There are a few agencies I could name but we don't do any of the creative work ourselves but I can make recommendations. Joe: So let's go to that assumption then that the client has video … has access to it or produced their own, why YouTube though? Why … like when I go and I search … like I did a search today on how to export a profit and loss statement from Xero because a client said it can't be done and I'd seen it done. I get them all the time. Oh yeah? Well let me send a video. So I did that and I sent him, I skipped the Quiet Light Brokerage banner ad because we don't need to click on it. Brett: Yeah. Joe: But it never really occurred to me to buy through YouTube. So what … people know that when you do sponsored Ads inside of Amazon or you spend money on Google Ad Words or Facebook that there's going to be a certain volume you can get to in return on investment. Is it worth it to advertise on YouTube? I know it has a billion viewers but how many people are really thinking products? And is it worth it; a bang for the buck? Should people be paying attention to advertising on YouTube? Brett: Yeah, the quick answer is this; absolutely. And this is one of those answers that even just probably two years ago my answer would have been a little bit different. It kind of would have been a maybe. Like I said YouTube has always been a powerful platform. If you're a good content creator and you created good content and got organic traffic and then YouTube has always been a good source for running a business. But from an ad platform, I believe it's just become viable for a lot of businesses. I would say most e-commerce businesses should consider it and that's a relatively new development. So aside from everybody being on there and aside from people being actively engaged where like you're looking at how to pull a report from … it was Xero? Joe: Xero. Brett: So how to pull a report, if there'd been an ad related to something like that maybe it would have captured your interest or maybe not. But you can target people based on what they're doing on YouTube plus much more. So, of course, YouTube is owned by Google and so now you can target people based on their behavior that Google sees even off YouTube. So one of the options you have is keyword targeting. So if maybe I've got a new Xero alternative so better than Quick Books better than Xero whatever I'm going to … I want to woo people over to my new accounting software; which sounds like just the worst job in [inaudible 00:20:04.7] accounting software. But anyway we'll [crosstalk]. Exactly, I think I just fell asleep as I was mentioning it. But so then I could use keyword targeting and I could target people looking for Xero and Quick Books and Quick Books Online and Quick Books online tutorial. And maybe I'd even target things like why is Quick Books doing this; like some pain points around Quick Books like Quick Books keeps crashing things like that. So those are some of things people type into YouTube kind of just to find a fix. Well then if I've got the alternative to Xero and Quick Books then I run my pre-roll ad for somebody watching a video on how to fix a pain point inside of Quick Books. So there's this keyword targeting that's based on content on YouTube which is really powerful. But then going to what I alluded to a minute ago you can also target people based on what they're searching for on Google. So I think it'd probably be a toss-up like who has more information about you; Google or Facebook? I don't know really. They both know everything about us. And so I don't know about you, my search behavior on Google is different than it is on YouTube. Often if I'm going to YouTube I'm just watching music videos and stuff like that like sort of as in background even. But I search on Google for all kinds of stuff. So then you can target people on YouTube based on what they're searching for on Google. So if I sell running shoes I can look at a whole host of search terms that someone maybe typing on in on Google and I can build an audience around that and then target those users the next time they're on YouTube. Joe: So it sounds like if someone is doing any paid advertising on Google whether it's AdWords or Google Shopping or whatever it might be that they need to think of YouTube as just what it is which is an extension of Google. They're owned by Google. It is Google. Brett: Yeah. Joe: And all those same tools and resources are there that you just got to think visually. So it's really the last couple of years you started to see your advertising work better and get … Google's getting better at it to allow you to do a better job. Can you give me an example without naming any client names on in terms of what it's done for them so that somebody doesn't go “oh, wow, okay”? Brett: Sure. Joe: And what other channels within Google they're also spending money on? Brett: Yeah absolutely and so I'll kind of mention this first, I think YouTube is for a long time have been good at creating brand lift. So even kind of before some of the new targeting options and before some of the new ad options it was good at getting people to be aware of a product. So we'll use Boom by Cindy Joseph because Ezra wouldn't mind if I talk about it and we run all of the Google ads for Boom. But if we ran YouTube ads introducing people to Boom … let's just say we had no call to action I think at the end which we wouldn't do that but let's just say we did, that would likely cause a brand lift. More people would start searching for Boom on Google. After watching the video they'll be intrigued and say oh what is this let me check out a little bit more. And so that's always been kind of the platform or always been a benefit of the platform. But then kind of beyond that the next thing I would recommend someone to do is look at using YouTube for remarketing. So for people that visit your site whether they go to product detail page only or whether they add to cart and abandon, let's remarket to them. So let's use YouTube as a remarketing platform. And so that's what I've been doing for a while as well, taking our remarketing list like you alluded to all of this is built in the Google ads platform and it's now rebranded as Google Ads, not Google AdWords. So it's all in that platform so we can upload our remarketing list, we can start segmenting that and running YouTube ads to those people. So we typically segment break out site visitors, break out PPC viewers, break out cart abandoners, and kind of have different ads that we run from them. But then kind of beyond that we're looking at a new format called TrueView for action. And you kind of mentioned this before too where you're … this is where you're bidding on a CPA basis. So basically what we're doing is we're telling YouTube hey I'm willing to pay X, I'm willing to pay 100 bucks or 80 bucks or 50 bucks or whatever for a conversion and over time YouTube gets really good at dialing that in. So if you give YouTube the right audiences to go after and you have a video that's powerful over time the machine will start hitting that CPA target provided your site converts as well. Joe: Google TrueView? Brett: So as- what's that? Joe: Did you call it Google TrueView? Brett: It's TrueView for action. So it's a subset of TrueView. So you could just run standard TrueView which is the ad format I talked about before where someone has to watch 30 seconds or the whole video or you don't pay. So that's kind of standard TrueView. With standard TrueView, you're paying a cost per view. So you're telling Google I'm willing to pay five cents, two cents, 20 cents per- Joe: Yeah, risk … there's risk there but it sounds like the TrueView for action is look you're not going to pay unless it converts which is- Brett: Yeah exactly. Joe: But is there volume there? Brett: There is immense volume and that's one of those things where we've seen people be able to scale pretty quickly. So with Boom by Cindy Joseph, we went from not even really a channel to a pretty large channel quickly. And we were able to start kind of dialing in and hitting their CPA target within a couple of weeks. And then it will sustain that now for several months. Joe: What happens in the first two weeks when you're … if you're doing TrueView for action aren't you always hitting that CPA target? Brett: No. So you're not. And you give Google the CPA you want to hit and you set a daily budget. Joe: Okay. Brett: But the machine is experimenting in the beginning. And this is something where this is a little bit different than let's say Facebook ads as an example I know … and I'm not a Facebook ads guy. I don't run … I don't run our Facebook even but I know there is kind of this thought that with Facebook ads you build a bunch of an ad sets and you let them … you know each one spends 30 bucks, if it doesn't convert kill it, whatever. Really search pruning quickly. That doesn't work on YouTube, not with TrueView for action. You need to give the machine time to learn. So you're maybe going to be letting it run for seven or 10 days. Obviously, you could pause it if nothing's happening. But usually that CPA, it's going to be above the CPA initially and then it's going to start getting closer and closer to it. So we found again with the right video, the right targeting you can usually hit your CPA target if you let the machine kind of dial in. Joe: Okay, and you guys don't do any of the Facebook stuff. You're focused on most of the Google platforms and then you do the Amazon platform as well. Brett: Yeah exactly. Joe: And is it because that you integrate the Google Shopping, YouTube ads, Google AdWords, PPC whatever they've rebranded it you integrate them all together. Brett: Yeah. Joe: Do you think they help each other? Is it Google has gotten to the point where is it intelligent enough to pull resources from one to the other to help improve cost per conversion? Brett: Yeah absolutely and then one of the things that Google just really stepped their game up in the last couple years in the last six months even is audience targeting. So being able to apply some of those audiences even to your search campaigns and a few of the audiences to your shopping campaigns. But it is all connected because if you think about it if I'm in product research mode, if I'm looking at buying a new … let's say I'm buying a new [inaudible 0027:37.5] a couple of this things for a house and then I'm researching on Google then maybe after I find a few things I'm going to YouTube to watch a video or some unboxing videos or installation videos now I'm going back to Google. And so what you can do if you've got all of the campaigns setup and part of a … we call it a full funnel approach or a team of campaigns, we're not viewing search and shopping in YouTube as this completely separate entities but how do they work together because they do. So if someone finds us on search or shopping when they don't convert then let's use YouTube as the remarketing vehicle. If someone discovers us on YouTube and they watch a video and they become engaged with us but they don't purchase well then let's add them to a remarketing list and target them with search and shopping ads. Because maybe someone learns about your brand on YouTube they don't buy, their next activity is going to be I'm going to go to Google and search. I'm going to go search for this company now or find out more and so we can target them that way. So that's another piece we look at as we create a list of people that have viewed a video as an ad. And then we layer that into our search and shopping campaigns. And we've seen this … let's just go back to the Boom by Cindy Joseph example; we even created some campaigns where we only target people that have seen a video ad. And a lot of those people then go back to Google and they can't really remember the brand name but they remember seeing the video or whatever like something's caught their attention so they're just they're typing in a bunch of random things. Like make up for older women or you know things that would've been mentioned in the ad. And then we're able to target them because we built a list of people that viewed the video as an ad but actually converted them to research a shopping campaign. So if we just think about it, if we kind of step back and think about our own journey like what's my journey as a buyer? I really just click on one ad and buy. I don't just see one ad for a brand new product I've never heard of and purchase immediately. That doesn't happen. I'm usually going to search for something, be exposed to it, click around, visit, and then see another ad and then convert. So we would … we like to get all the campaigns kind of working together and connected. Joe: So let's say that someone is managing their advertising campaign themselves and business is getting big enough to they want to elevate themselves to more of the captain of the ship instead of a navigator if you want instead of just focusing on one part like the marketing are there resources out there to learn everything you need to learn about for the Google ads platform within Google and outside of it or is it simply your 20 years of expertise that … and what, staff of 17 that allow you to be better than any Tom, Dick, or Harry that's going to try to do it for their own business? Brett: Yes. So I mean there is a learning curve and I think the learning curve is a little steeper with Google ads than it is other platforms potentially. It's one of those things where learning the basics is not that complicated but then seeing how everything interacts and how one change leads to other implications is a little trickier. So there's a little bit of a learning curve but there are some good resources. So on the Google Shopping side, I wrote the Ultimate Guide to Google Shopping a few years ago. Shopify published that. It's totally free. Joe: Do you have to update that on a regular basis? Is it changing? Brett: Yeah, I just updated it a year ago. I needed another round of updates. The core of it is still good but it needs to be updated. Joe: Okay. Brett: I'm working on a course with Ezra Firestone. We launched the beta version on all of Google Ads. So it kind of starts with- Joe: Oh, excellent. Brett: -that foundation of Google ads. Joe: That's what I was looking for and I didn't know that. For everybody listening, I didn't know that by the way. Brett: Yeah. Joe: Because look some people are going to be hesitant to work with an agency. Brett: Sure. Joe: And historically I've been anti-agency although I owned one. I owned a media buying agency specifically for radio back in the day. Brett: Yeah. Joe: And my experience is as an agency owner is that you're going to work really really hard because you want to client to keep spending money because you get a percentage of that money that he spent. So you want them to be successful but as an e-commerce owner, my experience was … God, they blew it, my gosh my cost per acquisition went way up. Everything is destroyed. They're not paying any attention to anything that I said but what you did and what you presented was great and different. So that's … I wasn't going there but thank you for going there. So you've created a course on the Google ads platform with Ezra which will be done when? Brett: So probably by the time this … I don't know when is this is going to live but it will … it's launched in September of 2018 is when it will launch officially. Joe: Okay. Brett: So it should be available here pretty quick. Joe: So people can find that probably on smartmarketer.com right? Brett: Smartmarketer.com Joe: And OMG Commerce I would assume as well? Brett: Yeah well, have some links to it as well. Joe: Okay so let's assume that a certain group of people are going to be I'm never working with an agency and they'll Google and they find that there and they'll get that expertise and training which is exactly what I want. I want people to get the best advice and expertise. Brett: Yeah. And one thing I would maybe add to that is I would recommend that everybody get educated at least to a certain degree. Even if you plan on outsourcing it or hiring internally for it, learn the basics of the platform. Learn how everything kind of ties together. Because then you'll be able to analyze does this agency I'm going to be getting they know what they're talking about, is this person that I'm hiring do they know what they're talking about? So I think as a business owner you got to educate yourself at least on the basics and kind of see how the full funnel works and things like that. But yeah you don't have to hire an agency. You can hire someone in-house and train them up and that could be great for some businesses. Joe: Unless they quit. Brett: Exactly, yeah. That's true, yeah. Good to be diversified a little bit. Joe: I agree. Well listen, Brett I appreciate it, I appreciate your time coming on here just sort of unraveling the mystery of YouTube because again to me I've never thought about buying something there. Now that we've talked and I saw your presentation it's every time I'm seeing an ad and I've actually watched a few which is interesting but I haven't clicked through to buy yet. And I think that that's going to change. And I think that people will get ahead of it and start learning it now and being one of the early adopters of advertising on YouTube. They'll get ahead of the curve like those that focused on Facebook first. Brett: Exactly and I think it's … I think Facebook's going to be a viable ad platform for the foreseeable future. I think You Tube is going to be as well but I would liken where YouTube is now to where Facebook was a few years ago where it's pretty affordable to be on YouTube. Those costs will go up over time as more people hop on to the platform but it's a great place to be. And yeah we've seen from skin care to apparel to automotive to tech; all those verticals in e-commerce are getting good results on YouTube so it's worth exploring for sure. Joe: Fantastic, so YouTube is today where Facebook was a few years ago. Brett: I think so, yeah. Joe: That's a good way to end it. But for anybody that does want to talk to you, I think they can find you at OMGcommerce.com is that right? Brett: Yup OMGcommerce.com I'm happy to chat, happy to do an audit potentially of existing efforts and I'll let you know how we could potentially help. So yeah OMGcommerce.com. Joe: Well put that down in the show notes and if this is out before the course is done we'll go back and we'll put it in the course after the fact so that those that just want to learn on their own and maybe bring it in-house can learn from that as well. Brett: Yeah awesome. Joe: Thanks for your time Brett I appreciate it. Brett: Okay thanks Joe I really appreciate it. [inaudible 00:35:07.7] All right see you.     Links: OMGCommerce Website ecommerce Evolution Podcast – Get to know Brett How to Use YouTube to Scale Ecommerce Ads – Online eCourse

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely. But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has. Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC. Missed the first 2 installments of this mini-series? Find Part 1 here Find Part 2 here IN THIS EPISODE YOU’LL LEARN: A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic Why your hooks are so important, and how to successfully target them to your audience How to use the Ad Grid to plan your ads and lower your CPC

On todays episode of the Start Up Diary a listener recently reached out to Adam via email asking about some of the finer details to working out Cost Per Acquisition so we thought it would be a great opportunity to share his response with the listeners too. If you have a question you want answering you can email harrison@experttrades.com

Today's guest is no stranger to spending money on advertising. But as you'll learn, nowadays he's more focused on delivering an amazing customer experience than optimizing his ad spend. Babak Azad is the former SVP of Media & Customer Acquisition at Beachbody. During his time there, his team spent over half a billion dollars in media and acquired over 10 million customers through their website, on Amazon, and over the phone. Those are some big-time numbers. In today's episode, we discuss the danger of falling into the "Cost Per Acquisition > Lifetime Value Game" and share a few surprising things most ecommerce businesses are missing in their quest for scale. This is an exceptional episode with an exceptional guy! Episode Highlights 6:15 Chicken or the egg: Babak's thoughts on pushing sales vs brand awareness to build a brand. 8:44 Why customer experience is not just about online UI and UX. 11:31 The one thing you must do to create a great customer experience. 12:00 How being different can increase your sales and improve your customer experience. 13:30 The surprising thing that most ecommerce sites are not focusing on. 16:00 How shout-outs, badges & leaderboards help Peloton dial in their customer experience. 23:30 The 4 buckets Babak uses for breaking up and creating a great customer experience. 25:00 Why you need to understand who you're serving and what they really value.  28:55 How niching down and clearly speaking to your core customer can really help you succeed. 31:47 These are the metrics you should be reviewing to track customer experience Links and Resources Babak's Blog: Crafting Amazing Customer Experiences Brand Growth Experts Foxwell Digital Join the Membership If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit! Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X. IN THIS EPISODE YOU’LL LEARN: Why conversation is the new lead. How email is getting more crowded and the less crowded places where you can still get people’s attention. The one change Brian from SamCart made that grew his last launch 5X with the same size audience. Two things you can change to lower your CPA. What to do when you can’t get cold traffic to convert. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

How to calculate CPA

CPA - What it means and how to calculate it