Podcast appearances and mentions of elissa fink

Elissa Fink, former CMO of Tableau, led the company from its startup phase through its IPO and beyond. With a focus on helping people see and understand data, she emphasized the importance of human connection in marketing. Elissa's expertise extends to advising tech companies and serving on boards for companies like Intellimize, Pantheon Platforms, and Cumulo. Her passion for creativity, collaboration, and brand strategy has made her a respected leader in the industry. You'll hear Lindsay and Elissa discuss: Using data and intuition in marketing: Marketers should utilize both data and intuition in decision-making to get a more complete picture and make better decisions. Focus on people in enterprises: It's crucial to remember that marketing should target people within enterprises, not just the organizations themselves, to appeal to emotions and build relationships. Brand as a relationship: Branding is about building a relationship between humans and a company, emphasizing trust, credibility, and emotional connections. Balancing brand and demand: Every demand touch should also be a brand touch, ensuring consistency in messaging and reinforcing the brand promise for more effective marketing. Inbound leads: Prioritizing inbound leads over outbound campaigns allows for a customer-centric approach, meeting customers on their terms and fostering long-term relationships. Mission-driven leadership: A clear and simple mission statement, like "helping people see and understand data," serves as a guiding principle for decision-making and aligning actions with the brand promise. Utilizing persuasion principles: Understanding human behavior and decision-making, as outlined in books like "Influence" by Robert Cialdini, can inform marketing strategies and improve customer engagement. TV show recommendations: Enjoying TV shows like "Curb Your Enthusiasm" and "Tokyo Vice" can provide entertainment and insights into human behavior and different cultures, offering a break from work. Personal connections: Building relationships and being open to communication with others, whether in work or personal life, can lead to valuable connections and opportunities for growth. Continuous learning: Remaining open to new experiences, cultures, and perspectives, like through TV shows or books, can broaden one's understanding and enhance personal and professional development. Resources Elissa Fink on LinkedIn | Website

You'll want to listen in to this to hear how a girl who grew up in a household with 5 older brothers in Southern California went from not knowing what she was going to be when she grew up, to volunteering to work at a company that had a terribly negative culture, to writing a very convincing letter to the CEO of then a small company called Tableau Software, to scaling Tableau from being a $5 million company to a $1 billion company as the Chief Marketing Officer.

In our fifth episode, Jason Widup, Metadata's VP of Marketing and today's guest host, talks category creation with one of the marketers responsible for seeing Tableau through the company's most dramatic period of growth, and another who led Gong to category dominance. Panelists for this episode include Elissa Fink, former CMO of Tableau and CMO advisor, and instrumental in creating the Business Analytics category, and Udi Ledergor, CMO of Gong and instrumental in creating the Revenue Intelligence category. You'll walk away from this episode with an understanding of how Gong leveraged its own pain to make the lives of marketers everywhere a whole lot less painful; the surprising reality of what it means for your revenue when competitors pop up in your space; and why sometimes being ranked last in your current category isn't a bad thing. BONUS! The first big category creation success wasn't a story of a startup--it was De Beers diamonds back in the 1950s. Find out how, 70 years later, marketers can still learn from their wildly successful "unbranded" category promotion.

On this episode of The Built in Seattle Podcast, I talked with  Elissa Fink, Board Director and Former CMO at Tableau.For extras from this interview, subscribe to my weekly emailEpisode HighlightsThe joy of building something from nothing in the long-term.Why the Tableau leadership stayed together from startup to IPO.What motivated Elissa to move across the country and take a risk on a startup.Why the Tableau CEO became a student of other tech companies.The common patterns Elissa sees on startup Boards.Why business is more like Poker than Chess.What great Boards do to help operators filter out the noise.How Elissa would build a team if she was starting over.Why "every demand generation touch is a brand touch"How to define a brand based on emotions.The importance of letting people be their true selves.How Elissa answers "What is marketing? Do I need it?"The constant balance between stretching and reinventing.The difference between a good CMO and a great CMO.Guest Bio:As a long time data-driven marketing executive, Elissa Fink retired from Tableau Software as Chief Marketing Officer. She now advises fast-growing companies and serves on multiple boards including Qumolo, Talend, and Pantheon. During her 11 years at Tableau, Elissa led all marketing strategy and execution, from pre-IPO start-up with ~$5 million annual revenue to public enterprise (NYSE:DATA) with $1+ billion in revenue. She knows growth, scale and building disruptive brands. Prior to Tableau, Elissa served in marketing, product management and product engineering executive positions at IXI (now Equifax), Tele Atlas (now Tom-Tom), and other technology companies. She began her career selling advertising for the Wall Street Journal. Elissa holds a BA from Santa Clara University and a MBA in Marketing and Decision Systems from the University of Southern California.Where to follow Elissa:https://twitter.com/elissafinkhttps://www.linkedin.com/in/elissafink/Where to follow Adam:https://www.linkedin.com/in/adamschoenfeld/https://twitter.com/schoenyFeedback? Suggestions on who to interview? Email me anytime - adamseattlepodcast@gmail.com

Data alone can’t do anything. It’s up to you to ask questions, make judgements, and have a human approach to make creative, data-informed decisions. Elissa Fink, Former CMO of Tableau, joins Leading with Data on this episode to break down data-informed decision making and help listeners understand how to grow this powerful skill. In this episode, we discuss: -How to make data more human and accessible -Translating data into creative decision making -Changing behaviors and habits around data -How she used data-informed decisions to grow Tableau from millions to billions in revenue For more information, check out Leading with Data or connect with us on LinkedIn. To hear more interviews like this one, subscribe to Leading with Data on Apple Podcasts, Spotify, or here.

Data alone can’t do anything. It’s up to you to ask questions, make judgements, and have a human approach to make creative, data-informed decisions. Elissa Fink, Former CMO of Tableau, joins Leading with Data on this episode to break down data-informed decision making and help listeners understand how to grow this powerful skill. In this episode, we discuss: -How to make data more human and accessible -Translating data into creative decision making -Changing behaviors and habits around data -How she used data-informed decisions to grow Tableau from millions to billions in revenue For more information, check out Leading with Data or connect with us on LinkedIn. To hear more interviews like this one, subscribe to Leading with Data on Apple Podcasts, Spotify, or here.

Elissa Fink, the former Chief Marketing Officer at Tableau Software, is now a CMO Advisor to several companies including, Outreach, Exasol, and Intellimize. She also serves on the Board of Directors for Pantheon Platform and Concora, granting them insight into how to drive marketing campaigns and convert leads to sales.  In her 11 years at Tableau, Elissa was a key driver in expanding its marketing from ~$5 million to over $1 billion in revenue. She is also credited for developing the Tableau brand and cultivating the loyal and enthusiastic Tableau fanbase from 2,000 to 65,000 customers in addition to millions of users.  Elissa is an adjunct professor teaching B2B Marketing at the University of Washington - Michael G. Foster School of Business and was selected as MBA Professor of the Quarter in Spring 2020. In this episode… Marketing is a delicate balance between maintaining your authenticity and creating a product that will generate revenue. Whether you can connect with your target audience on a miniature scale or globally, one thing remains at the forefront of every encounter: relationships. Elissa Fink, CMO Advisor and Adjunct Professor at the University of Washington - Michael G. Foster School of Business, emphasizes the importance of content design, delegation, and the connection with the mission of your company.  In this week's episode, Brendan Dell joins Elissa Fink, CMO Advisor and Adjunct Professor at the University of Washington - Michael G. Foster School of Business, in a conversation on marketing originality and the power of a simple message. Elissa talks about her time at Tableau and how she grew their marketing brand from $5 million to $1 billion in revenue. She also discusses logic versus emotional marketing and the importance of building a team with different types of expertise.

Success isn’t having a lot of money from VCs or investors. It’s signing on customers. In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter. We also discuss: What the true sign of success is for startups Working and thriving within budget constraints The value of taking risks with startups who don’t have the brand recognition yet Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

The post Elissa Fink shares Agile Marketing Stories from Tableau appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

On this episode of Friday Fundamentals, we chat with Elissa Fink on category development and creation. 

On this episode of Friday Fundamentals, we chat with Elissa Fink on category development and creation. 

This week on the Sales Hacker podcast, we speak with Elissa Fink, Chief Marketing Officer at Tableau and advisor to our sponsor Outreach. Elissa is best known for her work taking Tableau Software from just 5 million in annual recurring revenue to 1.1 billion through an IPO. She now works as an advisor, offering a wealth of experience and knowledge, especially within the global enterprise software business. Let's hear more from Elissa on how to build and scale a marketing organization!

This week on the Sales Hacker podcast, we speak with Elissa Fink, Chief Marketing Officer at Tableau and advisor to our sponsor Outreach. Elissa is best known for her work taking Tableau Software from just 5 million in annual recurring revenue to 1.1 billion through an IPO. She now works as an advisor, offering a wealth of experience and knowledge, especially within the global enterprise software business. Let’s hear more from Elissa on how to build and scale a marketing organization!

Here’s a Tuesday Tip for you.  Aaron Orendorff wrote a great article for the New York Times about why your colleagues don’t read your writing (which Elissa Fink, former podcast guest, posted on LinkedIn and caught my eye).  As a salesperson and leader, I write a lot at work.  Sometimes, people respond. Sometimes they don’t. If you’re like me, you may benefit from these tips from Orendorff’s article. Write less often  Use fewer words  Put action words in your subject line  Listen more, “talk” less Don’t answer, ask  Invert the order: lead with the need  Write a people-proof TL;DR Don’t make it about you  You may want to complement this with Tucker Max’s Harvard Business Review article on how to write a cold email.  The better we can communicate our ideas, the better the influence we’ll have over the outcomes of our lives.    PS - Happy St Patrick's Day!  Below is an Irish Prayer to add some color to your day. This post is from our new series, Daily Momentum.  Each morning, we send a short, inspirational post via email, blog and podcast.  You can get it directly to your email here.  You can subscribe on iTunes here .  

Here's a Tuesday Tip for you.  Aaron Orendorff wrote a great article for the New York Times about why your colleagues don't read your writing (which Elissa Fink, former podcast guest, posted on LinkedIn and caught my eye).  As a salesperson and leader, I write a lot at work.  Sometimes, people respond. Sometimes they don't. If you're like me, you may benefit from these tips from Orendorff's article. Write less often  Use fewer words  Put action words in your subject line  Listen more, “talk” less Don't answer, ask  Invert the order: lead with the need  Write a people-proof TL;DR Don't make it about you  You may want to complement this with Tucker Max's Harvard Business Review article on how to write a cold email.  The better we can communicate our ideas, the better the influence we'll have over the outcomes of our lives.    PS - Happy St Patrick's Day!  Below is an Irish Prayer to add some color to your day. This post is from our new series, Daily Momentum.  Each morning, we send a short, inspirational post via email, blog and podcast.  You can get it directly to your email here.  You can subscribe on iTunes here .  

Success isn't having a lot of money from VCs or investors. It's signing on customers. In this episode of The Marketer's Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter. We also discuss: What the true sign of success is for startups Working and thriving within budget constraints The value of taking risks with startups who don't have the brand recognition yet Check out this and other episodes of The Marketer's Journey at Apple Podcasts, Spotify, or our website.

In this episode, Madrona Managing Director, Tim Porter, speaks with Elissa Fink.  Elissa was the CMO of Tableau during the years that it emerged and grew into the leader in data visualization.  She speaks about building a B2B marketing machine by making it personal.  And how transparency and integrity with customers is important to building the trust and long term relationships.  The podcast ends with some tips for measuring conversion and hiring people who will make a difference to a startup’s growth. 

In episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!

I asked Patrick Morrissey, "What are some of the keys you find to building really high performance marketing teams that can deliver results?"  He said... "It's an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there's a few different things I would call out in terms of focus on teams that I have found to be successful over time."  ----more---- "One is as a general rule when you're trying to put together a team, I would have a strong bias for athletes versus experts. Because, the pace of change across every business and across every market is so quick now, that there are a lot of people who may be an expert in a particular sub-discipline, who can't transfer those skills and can't help other members of the team. So one, I'd look for athletes not experts and people who can really work to solve the problem."  "The second thing, when you're thinking about marketing is really having an understanding and a focus on learning to try to understand the customer in the market. And a lot of that comes out of my heritage in product marketing, but also I think there's a lot of bias that people, particularly on the sales sides of this discussion have, that marketing does a lot of hand waving, doesn't really actually understand what's going on. And so you need people across the entirety of the team to really be focused on, not just the mission of the company and trying to produce a result, but really understanding the customer in the market." "And then the third thing I would say... specifically that helps inform teams, is look for people who have sales DNA. Because more often than not, the ... Having lived the life of somebody in sales and you had a great example, Elissa Fink was on with you a couple weeks ago from Tableau. She is a great example that proves the pieces in my mind, which is people who started early in their career or who have had experience in selling, have a lot more empathy for the realities of what it takes to generate an opportunity to get a deal done. But, also what results look like as measured by revenue, and I think all those things are important." Listen in to hear more! More from Patrick:   I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I am also an advisor to innovative start up companies. I run marketing, alliances and channels at Altify. We focus on making the lives of sales people better by delivering great software that help strategic sellers win the deals that matter. You May Also Like:    Predict Revenue Radio by Patrick Morrissey   Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!

EP181 - #TC18 Live - Elissa Fink by Emily & Matt

Another great episode!  The full transcription will be on our blog starting 6/18/18.   I asked Patrick what are some of the keys you find to building really high performance marketing teams that can deliver results? He said... "It's an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there's a few different things I would call out in terms of focus on teams that I have found to be successful over time."  "One is as a general rule when you're trying to put together a team, I would have a strong bias for athletes versus experts. Because, the pace of change across every business and across every market is so quick now, that there are a lot of people who may be an expert in a particular sub-discipline, who can't transfer those skills and can't help other members of the team. So one, I'd look for athletes not experts and people who can really work to solve the problem."  "The second thing, when you're thinking about marketing is really having an understanding and a focus on learning to try to understand the customer in the market. And a lot of that comes out of my heritage in product marketing, but also I think there's a lot of bias that people, particularly on the sales sides of this discussion have, that marketing does a lot of hand waving, doesn't really actually understand what's going on. And so you need people across the entirety of the team to really be focused on, not just the mission of the company and trying to produce a result, but really understanding the customer in the market." "And then the third thing I would say... specifically that helps inform teams, is look for people who have sales DNA. Because more often than not, the ... Having lived the life of somebody in sales and you had a great example, Elissa Fink was on with you a couple weeks ago from Tableau. She is a great example that proves the pieces in my mind, which is people who started early in their career or who have had experience in selling, have a lot more empathy for the realities of what it takes to generate an opportunity to get a deal done. But, also what results look like as measured by revenue, and I think all those things are important." Listen in to hear more! More from Patrick:   I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I am also an advisor to innovative start up companies. I run marketing, alliances and channels at Altify. We focus on making the lives of sales people better by delivering great software that help strategic sellers win the deals that matter.

A shorter episode this time (due to some technical issues) but a good one!  Read the full transcript on the Heinz Marketing Blog starting Mon. 5/14/18  We talk about the importance of: Hiring the right people and enabling them Staying focussed on the mission Respecting the past, respecting the future Continoius measurable improvement Chasing things that excite you and get you up in the morning More about Elissa @elissafink Driven by data. Leading by example. Building authentic brands and communities. And most importantly, creating customers for life. Having joined Tableau Software in 2007, Elissa Fink has served as CMO through its rise from start-up to a billion dollar enterprise. Tableau is now widely recognized as the leader in data analytics, one of the hottest technology sectors. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing technology and now owned by Equifax. She has also served in marketing, product management and product engineering executive positions at Tele Atlas, a multi-national map data company now owned by Tom-Tom, TopTier Software (now SAP), and Claritas (now Nielsen). She began her career selling advertising for the Wall Street Journal. Elissa holds a BA from Santa Clara University and a MBA in Marketing and Decision Systems from the University of Southern California.

Elissa Fink is the Chief Marketing Officer at Tableau Software, a business that helps people see and understand data. In this episode, Elissa shares how to find joy, her leadership philosophies and her advice to a 25-year-old that hates their job. If that's you (even if it's not), check this one out! "Stay true to your joy and work at it." If you'd like to support the podcast, please subscribe, leave a review and tell a friend about us. Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

Elissa Fink, the chief marketing officer of Tableau, gives her frank opinion on data helps us everybody. It helps us separate facts from opinions. It helps us build empathy. It helps us work better with our co-workers. She describes her journey to Tableau and shares the secrets of successful data-driven sales operations.  

When Elissa Fink joined Tableau she was one of 40 employees that helped orchestrate a user conference for 200. Ten years later Tableau has a staff of over 3,200, a user conference for 13,000 and revenue that exceeds a billion dollars annually. It’s an amazing success story that Elissa has not just witnessed – she’s played a vital role, bringing a combination of enthusiasm, smarts, willingness to try new things and a deep appreciation for using data to make informed decisions. If you aspire to be a leader at a fast growing organization, then this is a must-listen episode.  

To round off our #data16 recordings we talked to the awesome Gansta CMO Elissa Fink. This recording contains some strong language, we thought we would let Elissa have a bit of fun. Apologies if you are offended in any way.