Podcast appearances and mentions of francis brero

In Episode 197 of Open Tech Talks, host Kashif Manzoor speaks with Francis Brero, VP of AI Strategy at HD Insights, about what it really means for an enterprise to become AI native. Francis shares his experience helping an established enterprise organization move into the AI era and explains why AI transformation is much more than adding an LLM or purchasing the latest AI tools. The conversation begins with a practical framework for identifying where AI can create value. Francis explains how organizations can break down jobs into smaller tasks, assess each task's value, and identify which activities are suitable for AI automation. The discussion then moves into one of the biggest challenges facing enterprises today. Many organizations have an AI mandate, but they are adopting AI simply because they feel they need to "do AI." Francis explains why organizations need to focus on the problems they are trying to solve instead of chasing every new model and tool. A major theme of the conversation is institutional knowledge. Enterprises often depend heavily on experienced employees who know how things work. Francis explains how AI can turn that knowledge into an organizational asset rather than letting it remain locked inside individual employees. The episode also explores AI-native software development, multi-agent workflows, AI-powered code reviews, system optimization, security controls, and the role of different AI models in the software development lifecycle. Francis also explains why traditional machine learning remains important. Not every problem needs an LLM, especially when organizations are working with structured data or systems that require deterministic outcomes. The conversation concludes with a discussion about managing the incredible speed of AI innovation. Instead of changing systems every time a new model appears, organizations should build flexible systems that let them introduce new models and capabilities without rebuilding everything. Episode # 197 Today's Guest: Francis Brero, VP of AI Strategy at HD Insights Francis Brero is a longtime AI and GTM operator who has spent the past 15 years building data-driven SaaS products that help revenue teams make smarter decisions. Website: HDInsights LinkedIn: Francis Brero What Listeners Will Learn: How to Build an AI Native Enterprise How to Identify the Right AI Use Cases How to Break Jobs Into AI-Ready Tasks How to Measure the Value of AI Automation How to Turn Institutional Knowledge Into an Organizational Asset How to Build AI Native Development Workflows How AI Agents Can Improve Code Reviews How to Use Multiple AI Models Effectively When Traditional Machine Learning Is Better Than LLMs How to Build AI Systems That Can Adapt to New Models How to Balance AI Innovation With Enterprise Stability Why System Thinking Matters in AI Transformation Resources: Website: HDInsights LinkedIn: Francis Brero

Francis Brero is the VP of AI Strategy at HG Insights, where he leads the company's AI-native transformation across product and operations. With 15 years of experience across AI, data science, and product strategy, Francis focuses on how agentic workflows, unified GTM data, and machine intelligence can help teams work smarter and make better decisions. He previously co-founded MadKudu and built production AI systems used by leading B2B revenue organisations worldwide.In this episode of the Neil Wilkins Podcast, Neil and Francis explore how effective collaboration is the only way to truly blend technology, sales and marketing.Visit HG Insights https://hginsights.com/Connect with Francis https://www.linkedin.com/in/francisbrero/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0RsvMore Conversations like this http://neilwilkins.online

Summary In this episode, Francis Brero, VP of AI Strategy at HG Insights, shares insights on how AI is transforming sales, the importance of quality data, and practical strategies for leveraging AI effectively in sales processes.   Key  topics The role of high-quality data in AI-driven sales Transforming customer experience with AI Balancing automation and personalization in sales Success stories of AI implementation in sales Future trends and ethical considerations in AI   Chapters 00:00 The Value of Data in AI 02:02 Customer Expectations in the AI Era 04:24 Leveraging AI for Sales Success 08:16 Misconceptions About AI in Sales 11:47 Balancing Automation and Personalization 15:35 The Evolution of HG Insights 20:18 Innovations in AI Technology 22:26 Ethical Considerations in AI 25:19 Getting Started with AI The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

In this episode of the OpsStars podcast, Francis Brero, Co-Founder of MadKudu, joins Don Otvos to unpack how the democratization of data science for go-to-market strategies. They also discuss the power of data and personalization in enhancing customer retention, how RevOps shifts toward a business accelerator role, and the evolution of data science in RevOps.

This week we're catching up with co-founder and CPO of MadKudu Francis Brero. Just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. We dive into his findings with him and talk about the four key ways to scale and monetize product-led growth.Transcript: https://www.intercom.com/blog/podcasts/madkudus-co-founder-francis-brero-on-unlocking-the-keys-of-product-led-growth/Listen to Francis' last appearance on the podcast where he spoke about AI can boost your conversational support: https://www.intercom.com/blog/podcasts/madkudus-francis-brero-on-how-ai-can-boost-your-conversational-support/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pour l'épisode de cette semaine, je reçois Francis Brero, le cofondateur et CPO de Madkudu. Madkudu c'est une plateforme qui permet aux équipes marketing de faire de la data science et d'équiper leurs vendeurs des bonnes informations. Au cours de cet épisode, nous avons parlé des débuts de Madkudu, de leur passage à Techstars Boulder, du bouche à oreille comme canal marketing, de l'importance du branding et aussi de la levée de fonds de $18M qu'ils viennent de boucler. Vous pouvez suivre Francis sur LinkedIn. Bonne écoute ! _____ Mentionnés pendant l'épisode : The founders - season 1 Gainsight Totango Gong Chorus Drift Segment Guillaume Cabane _____ Pour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) : Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

Francis Brero is the co-founder and CPO of MadKudu. A data scientist obsessed with leveraging science to improve efficiency and effectiveness, Francis converted to sales along the way. He shares how he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost, low-leverage work of researching, qualifying, and engaging leads. Show Notes [00:43] Rollout a PLG or enterprise motion [03:27] Misconceptions around enterprise sales and PLG [11:18] The difference in the level of understanding of the value proposition [17:36] User-centric versus holistic view in an enterprise potential deal [22:30] Compensation for high-touch and low-touch [24:40] Recommendations for implementing enterprise sales in a product-led business About Francis Brero Francis Brero is obsessed with leveraging science to improve efficiency and effectiveness. He is a data scientist converted to sales along the way. Currently, he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost, low-leverage work of researching, qualifying, and engaging leads. Links MadKudu Top 10 Learnings About Free Trials From Open-Source to Enterprise Personalize Your Buyer Journeys Profile Francis' Linkedin

The conversation this week is with Francis Brero. Francis is an aspiring hands-on T Rex obsessed with levering science to improve efficiency and effectiveness. He is a data scientist converted to sales along the way. Currently, he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost low leverage work of researching, qualifying, and engaging leads. He's the co-founder and CTO at MadKudu. MadKudu helps SaaS companies increase conversion rates, upsell, and eight and customer retention. It analyzes customer behavior in your app and enriches leads with relevant data to find out what truly makes people engage. It then predicts, which is a word that we like here on the podcast, which customers you should engage with and tells you why and when finally, it recommends actionable next steps to increase conversion and engagement.If you are interested in learning about how AI is being applied across multiple industries, be sure to join us at a future AppliedAI Monthly meetup and help support us so we can make future Emerging Technologies North non-profit events!Emerging Technologies NorthAppliedAI MeetupResources and Topics Mentioned in this EpisodeMadKuduAgileOneA Thousand Brains: A New Theory of IntelligenceThe 4-Hour WorkweekGPT-3GitHub CopilotA Whole New MindAlphaGoInstructables.comEnjoy!Your host,Justin Grammens

In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predictive modeling and AI to improve their operations and drive more revenue. Francis takes us through all of the facets on today's AI in marketing. We chat about how to get your team onboard and comfortable with AI, where it can be the most (and least) useful in your business and how it can even help improve your customer experience. So if you've ever been interested in learning more about artificial intelligence and data science in B2B marketing, this is definitely the episode for you! And be sure to sync up with https://www.linkedin.com/in/francisbrero/ (Francis on LinkedIn) or https://www.madkudu.com/ (check out MadKudu here).

The business world is finally starting to understand AI’s true potential: not a magical solution to all our problems, but a useful complement to our existing strategies. MadKudu co-founder Francis Brero chats to Dee Reddy to explain.

Today on the show we have Francis Brero, CRO, and Co-Founder of MadKudu.In this episode, we talked about how Francis started out studying mechanical engineering and ended up founding a company now serving as the CFO, what MadKudu is and how they help their customers, and why starting off the company by helping companies predict churn didn’t work. We also discussed how a typical customer uses Madkudu and what success looks like for them, how Madkudu predicts retention at different time horizons, and the three stages of a customer’s lifecycle every CS team should know about. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

In this new episode, Thibaut receives Francis Brero, for a conversation on how to build rapport and sell in the US vs Europe. Francis is the Co-Founder and CRO or Madkudu, a marketing opps platform to help marketers bring their data together. In this interview, you will discover the main differences and similarities between selling in the US vs Europe. You will also learn tactical tips on how to qualify leads and close annual contracts. You can find Francis on LinkedIn https://www.linkedin.com/in/francisbrero/ (here). Go check Madkudu https://www.madkudu.com/ (here). Enjoy the show!

In this interview with Francis Brero, cofounder at Madkudu, we are discussing the 4 most common myths of the Product-led onboarding that are heard these days. Francis is using statistics and real case study examples to explain why not everything we believe or heart is actually validated by data in reality.

This whole product-led discussion has raised the bar really high for some tech businesses up to the point that sales are not considered necessary if your product is good enough. But is this true or it a myth? In this interview with Francis Brero, we are busting some common myths about product-led businesses and explaining how sales are not expired but just...different in the product-led era. Key Takeaways: - How to do sales in a product-led organisation - How popular businesses like Slack or Invision actually do sales - How your product can signal you that you need to reach out and try to upsell The interviewee: Francis Brero is the Co-founder and Chief Revenue Officer of MadKudu, the leading marketing operations platform for B2B. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

How can we figure out the best-performing acquisition channels for our SaaS business? Are we actually analysing our data correctly? In this interview with Francis Brero, he is explaining to me how statistics can help us analyse our acquisition data more effectively. Key Takeaways: - How statistical analysis can help us optimise our acquisition The interviewee: Francis Brero is the Co-founder and Chief Revenue Officer of MadKudu, the leading marketing operations platform for B2B. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

On this episode of Journey Map we're talking with Francis Brero, Co-Founder & CRO at MadKudu. We talk about his love of math, and what it's like to transition from engineering to sales.

In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include: Why is the traditional MQL model limited and how to create a better B2B marketing funnel?How should a business qualify accounts as potential leads,How to use data to adjust the way you build a customer experience for leads?How to leverage champions in organizations who can drive the adoption and procurement process internally?How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel winsHow to fastlane your best prospects from interactions like filling out a webform? How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?

Exceed not only ensures that every lead receives a follow-up, but that those leads are nurtured and qualified using artificial intelligence and automation.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/lead-qualification-using-ai-with-francis-brero-of-madkudu---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Listen to the user adoption podcast interview with Francis Brero https://useradoptionpodcast.files.wordpress.com/2018/09/francis-brero.mp3 Subscribe to this weekly podcast series today. For more information, visit http://useradoptionpodcast.com For a book about user adoption, check out http://useradoptionbook.com Interview conducted by Henrik de Gyor Amazon Alexa Apple Podcasts Google Podcasts Radio.com RadioPublic Spotify Stitcher TuneIn Questions?

Francis Brero, co-fondateur et Chief Revenu Officer chez Madkudu. Madkudu est une plateforme d’analytics prédictive qui permet de comprendre les patterns récurrents entre ses meilleurs leads afin d’adapter son funnel.Au programme :Comment ils ont multiplier par 3 leur CA tout en recherchant leur PMF.Comment Algolia utilise Madkudu pour accélérer leur cycle de vente.Comment ils ont permis à Segment de faire +60% de conversion sur les démos request.Découvrez le nouveau pricing du MOOC Growth Management (et le lancement du coaching) Pour soutenir le podcast :1. S'inscrire sur Growth Makers pour ne rater aucun épisode.2. Mettre 5 étoiles sur Apple Podcast pour aider d'autres startupers à découvrir le podcast.Pour accélérer sa startup :1. Suivre le MOOC Growth Management pour trouver ses prochains leviers de croissance (nouveaux pricing et lancement du coaching en Janvier 2019).2. Travailler avec moi par le biais de l'agence : Bryte. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

NOTICE: SORRY FOR THE ECHO AT THE BEGINNING. SKIP AT 3:00 TO BETTER AUDIO QUALITY. ----- Last week we hosted the fifth episode of our monthly live SaaSCast. I had the pleasure to interview Francis Brero, co-founder and CRO of MadKudu (https://madkudu.com). To build a scalable sales process… Scratch that. In order to build a company, you must first identify who you are going to sell you product to. ## What's MadKudu? MadKudu helps SaaS sales teams qualify leads more effectively using data science. We build predictive models for our customers based on demographic and behavioral data in their sales & marketing stack. These models allow SaaS sales teams to instantly identify their best leads and decide when to engage them based on in-app behavior - all without managing manual lead-scoring rules. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: livestorm.co