The B2B Sales Podcast

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The B2B Sales Podcast addresses topics at the core of B2B sales, such as sales development, sales training, and sales coaching. This podcast will help salespeople such as Sales Development Rep (SDR), Account Executive (AE), or anyone in sales management discover new tactics and implement them within their sales organizations. While the topics covered could benefit anyone, the B2B sales podcast's focus is on Tech sales and EMEA sales Skip and Thibaut interview weekly thought leaders, experts, and veterans in B2B sales in the show, which is brought to you by SalesLabs, the B2B sales training for tech sales teams

Thibaut Souyris & Skip Miller


    • Jul 30, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 20m AVG DURATION
    • 226 EPISODES
    • 8 SEASONS


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    Latest episodes from The B2B Sales Podcast

    This is the last episode of The B2B Sales Podcast

    Play Episode Listen Later Jul 30, 2024 1:45


    This episode it the last one of The B2B Sales Podcast.If you want to keep getting value, you'll find everything you got from the podcast and more in the following channels:LinkedInMy newsletterInstagramTwitterThanks for being a listener, hope to see you on LinkedIn!

    If you're a remote salesperson, you need to hear this, with Thibaut Souyris

    Play Episode Listen Later Jul 23, 2024 3:14


    Welcome to the B2B Sales Podcast! I'm your host Thibaut. In today's episode, I discuss how experienced remote salespeople can transition from traditional employment to becoming highly paid sales professionals with the freedom to choose when, where, and how they work. If you're tired of your remote sales job and looking for a way to diversify your income and gain more flexibility, this episode is for you.Main Topics CoveredChallenges of remote sales jobsThe concept of a portfolio careerBenefits of short-term contractsSteps to transition to a portfolio careerHow to market your sales experience without launching a new businessLinksSign up for the waitlist: Sales Labs Portfolio Career Waitlist

    3 simple questions to ask to close a deal, with Thibaut Souyris

    Play Episode Listen Later Jul 16, 2024 2:04


    Welcome to the B2B Sales Podcast! I'm your host Thibaut. In this episode, I'll share a story from a recent wine tasting event in the South of France and discuss why winemakers often struggle with sales. I'll also reveal three simple questions you can ask to close a deal, inspired by Skip Miller. These questions will help you qualify prospects and save time during your sales process.Main Topics CoveredStory from a wine tasting eventWhy winemakers struggle with salesThree questions to qualify a deal:What's causing you to have a conversation with me today?What are the outcomes you expect from this conversation?When can you make a decision?LinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

    5 sales tools I can't live without, with Thibaut Souyris

    Play Episode Listen Later Jul 9, 2024 1:34


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share the essential tools I use every day for prospecting. From all-in-one platforms to my own custom tools, these resources will help you streamline your prospecting process and improve your results.Main Topics CoveredAmpleMarket: An all-in-one prospecting platformKaspr.io: Tool for finding complicated email addresses and phone numbersLinkedIn native videos: Effective for standing out in prospectingProspecting template swipe file: Collection of high-performing messagesSales process calculator: Tool for tracking daily prospecting targetsLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

    My 2024 guide to video prospecting, with Thibaut Souyris

    Play Episode Listen Later Jul 2, 2024 4:06


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share my 2024 guide to video prospecting. Video prospecting can help you stand out and start more conversations with prospects. Learn how to effectively use this underutilized tool in your sales strategy.Main Topics CoveredImportance of video prospecting in 2024Step 1: Use LinkedIn native videos for prospectingHow to record and send videos on LinkedIn mobile appStep 2: Write a simple, effective scriptExample script: Trigger, problem, call to actionStep 3: Recording and sending your videoPractical steps to record and send video messagesStep 4: Repeat and integrate into daily prospectingConsistency is key to booking more meetingsLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

    A simple prospecting shift to book more meetings, with Thibaut Souyris

    Play Episode Listen Later Jun 25, 2024 4:50


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share simple prospecting shifts to book more meetings. Learn how to move from booking meetings with total strangers to engaging with people you already know. This shift will drastically improve your prospecting results by starting more conversations and booking more meetings.Main Topics CoveredShift focus from strangers to known contactsChallenges of prospecting with total strangersBuilding a pipeline with people you already knowSteps to follow:Create prospect lists from existing contactsGet accurate dataBuild a sequence skeleton for each tierWrite relevant messagesSet time blocks and executeLinksSign up for the Tactical Selling newsletter: Sales Labs TacticalCheck out the Prospecting Engine course: The Prospecting Engine

    What I learned from the last sales job I ever had, with Thibaut Souyris

    Play Episode Listen Later Jun 11, 2024 3:53


    In today's episode, Thibaut shares 3 key lessons from the last job he ever had.

    3 intent triggers I can't live without, with Thibaut Souyris

    Play Episode Listen Later Jun 4, 2024 3:10


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share three triggers I use daily to start conversations with prospects based on their LinkedIn activity. Using these triggers effectively can help you start more conversations and book more meetings.Main Topics CoveredTrigger 1: LinkedIn post likes or commentsTrigger 2: Champion left the companyTrigger 3: New jobLinksSign up for the Tactical Selling newsletter

    Your recipe for a perfect Reciprocity Resource, with Thibaut Souyris

    Play Episode Listen Later May 28, 2024 3:29


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in today's episode, I'll share the exact system I follow to create a reciprocity resource. This approach will tease your prospects' curiosity and help you start more conversations, leading to more meetings. Learn how to use this method effectively in your prospecting efforts.Main Topics CoveredCommon challenges in prospecting and the importance of starting conversationsStep 1: Find a publicly available marketing resource related to your prospect's problemStep 2: Convert the resource into a useful checklistStep 3: Tease the resource to engage your prospectsExample template to use in your outreachLinksSign up for the Tactical Selling newsletter: Sales Labs Tactical

    How to optimize your LinkedIn profile for prospecting, with Thibaut Souyris

    Play Episode Listen Later May 21, 2024 4:29


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I'll share a three-step system to optimize your LinkedIn profile for sales. Many people have profiles optimized for job hunting, not for attracting prospects and starting conversations. Learn how to make your LinkedIn profile work for you in sales.Main Topics CoveredImportance of an optimized LinkedIn profileStep 1: Update your LinkedIn bannerStep 2: Write a clear LinkedIn headlineStep 3: Optimize your featured sectionPro tip: Leave the description empty when adding links in the featured sectionLinksSign up for the Tactical Selling newsletterCreate a lead magnet with Distribute

    Use this hidden feature to book meetings on LinkedIn, with Thibaut Souyris

    Play Episode Listen Later May 14, 2024 3:49


    Welcome to the B2B Sales Podcast! I'm your host Thibaut, and in this episode, I reveal a hidden LinkedIn feature that can help you book more meetings. Many salespeople struggle with getting prospects to open their emails or respond to calls. Learn how to stand out and capture attention using LinkedIn voice notes.Main Topics CoveredCommon challenges in getting replies from prospectsThe impact of high volumes of outreach on response ratesIntroduction to LinkedIn voice notesHow to use LinkedIn voice notes effectivelyStep-by-step guide to sending LinkedIn voice notesExample of a powerful LinkedIn voice note templateLinksSign up for the Tactical Selling newsletter

    Why InMails suck (and what to use instead), with Thibaut Souyris

    Play Episode Listen Later May 7, 2024 4:25


    In this episode, Thibaut discusses the limitations of using LinkedIn InMails for B2B sales prospecting and offers practical alternatives to increase your success rate. Learn how to optimize your LinkedIn strategy to engage more effectively with prospects.Main Topics Covered:Inefficacy of InMails: Exploring why InMails are not suitable for sales prospecting and are better suited for marketers to run ad campaigns.Optimizing Your LinkedIn Profile: Key strategies to attract prospects and build trust through your LinkedIn profile.Finding Triggers: How to identify relevant information about prospects that can serve as conversation starters.Writing Effective Connection Requests: Tips for crafting direct and compelling connection requests to improve your connect rate on LinkedIn.Alternative Prospecting Tools: Introduction to Thibaut's prospecting engine and how it can revolutionize your LinkedIn prospecting efforts.Sign up to Tactical Selling to access all the resources mentioned in the episode (on Thursday 9th of May).

    5 prospecting metrics you can't afford to ignore, with Thibaut Souyris

    Play Episode Listen Later Apr 30, 2024 3:49


    In this episode, Thibaut dives into the critical metrics every B2B sales professional should monitor to enhance their prospecting performance. Whether you're an individual contributor or a manager, understanding these metrics can help you pinpoint what's working and what needs improvement in your sales process.Main Topics Covered:Prospects Added to Your Sequence: Importance of initiating contacts and monitoring additions to your sales sequence.LinkedIn Connection Acceptance Rate: Strategies for improving LinkedIn connection requests and the significance of monitoring acceptance rates.Reply Rates: Why securing replies is crucial and how it serves as a leading indicator of your prospecting success.Meeting Booked Rate: How tracking meetings booked from replies can indicate overall sequence effectiveness.Show Up Rate: The importance of not just setting meetings but also ensuring prospects attend, and how to improve this metric.Sign up to Tactical Selling to access all the resources.

    5 types of prospecting (and how to use them to book more meetings), with Thibaut Souyris

    Play Episode Listen Later Apr 23, 2024 3:57


    Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils five effective prospecting strategies to help you book more meetings and build a healthier pipeline. Learn how to mix different types of prospecting to stay motivated and increase your chances of success.Main Topics CoveredInbound Prospecting: Receiving requests for demos or calls from prospects and the challenges associated with it.Discovery Prospecting: Engaging prospects in interviews to understand their problems and needs better.Nearbound Prospecting: Leveraging your network for introductions and utilizing existing connections for prospecting.Trigger-Based Prospecting: Initiating conversations based on the digital footprint of prospects, such as their engagement on LinkedIn.Account-Based Prospecting: Targeting prospects in designated accounts, overcoming challenges, and utilizing expansion sequences.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter

    How to prospect as a busy AE, with Thibaut Souyris

    Play Episode Listen Later Apr 16, 2024 3:55


    Join Thibaut in this episode of the B2B Sales Podcast as he outlines four straightforward steps for busy account executives to maintain effective prospecting. Learn how to carve out time, prioritize existing relationships, and identify new opportunities to keep your pipeline flowing smoothly and meet your sales targets.Main Topics Covered:Protect Your Time: Establish a routine with a recurring time block to focus on prospecting, avoiding interruptions.Identify Existing Accounts: Segment your current and past accounts into tiers for targeted follow-ups.Identify Top Tier New Accounts: Focus on acquiring new logos by targeting companies that meet your ideal customer profile.Prospect Daily: Balance your prospecting efforts between follow-ups with existing connections and outreach to new prospects.Useful Links:Sign up for the newsletter: Sales Labs Tactical SellingLearn more about my Prospecting Engine: The Prospecting Engine

    A creative way to poach your competitor's audience, with Thibaut Souyris

    Play Episode Listen Later Apr 9, 2024 4:01


    In this episode of the B2B Sales Podcast, host Thibaut shares a valuable system for leveraging your competitors' audiences to generate a continuous stream of qualified leads. Discover a step-by-step method to identify potential customers through your competitors' marketing efforts and how to engage with them effectively to increase your meeting bookings.Main Topics Covered:Identifying your competitors using tools like G2 to build a targeted list.Conducting a LinkedIn audit of these competitors to evaluate their engagement levels.Scrolling through organic posts and ads to find potential leads that match your Ideal Customer Profile (ICP).Utilizing tools like Amplemarket to export leads who have shown interest in your competitors' content.Crafting outreach messages based on leads' engagements or downloads to initiate conversations.Useful Links:Sign up for the newsletter: https://www.saleslabs.io/tacticalBook a demo with Amplemarket: https://www.amplemarket.com/demo?source=thibaut.souyris

    A complete guide to personalizing your outreach, with Thibaut Souyris

    Play Episode Listen Later Apr 2, 2024 5:06


    Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils his step-by-step process for personalizing outreach efforts. Discover how to identify personalized elements, link them to your prospects, and effectively use them as triggers to increase engagement and book more meetings.Main Topics CoveredUnderstanding Prospect's Problems: Thibaut emphasizes the importance of knowing your prospect's problems before personalizing outreach efforts.Finding Personalization Elements on LinkedIn Profiles: Learn where to find personalized elements on your prospect's LinkedIn profiles, including the about section, posts, and activity.Exploring Personalization Elements About Their Companies: Discover strategies for uncovering useful personalization elements about your prospect's companies, such as annual reports and executive engagements.Utilizing Personalization Elements as Triggers: Thibaut shares insights on incorporating these elements into personalized prospecting messages to enhance engagement and drive conversations.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling NewsletterExplore the Prospecting Engine for comprehensive prospecting strategies: Prospecting Engine

    How I use Amplemarket's AI features to prospect, with Thibaut Souyris

    Play Episode Listen Later Mar 26, 2024 3:55


    Join Thibaut, your host, in this episode of the B2B Sales Podcast as he unveils his efficient process of leveraging Amplemarket's AI features for prospecting. Discover actionable steps to integrate Amplemarket into your tech stack and explore time-saving features to streamline your prospecting efforts.Main Topics CoveredLeveraging Amplemarket for Prospect Export: Thibaut shares insights on how to export leads from LinkedIn using Amplemarket's AI features, enhancing your prospecting efficiency.Data Enrichment with Amplemarket: Learn how to enrich data and verify lead relevance using Amplemarket's filtering and data enrichment capabilities.Utilizing Amplemarket's Copywriter Feature: Explore how Thibaut utilizes Amplemarket's Copywriter feature to craft personalized prospecting messages based on prospect activity.Automated Meeting Enrichment: Discover how Amplemarket automatically enriches meeting details with relevant information to facilitate productive discovery calls.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling NewsletterTry Amplemarket and book a demo using Thibaut's link: Sign up for Amplemarket Demo

    How to find your prospect's problems: A step-by-step guide, with Thibaut Souyris

    Play Episode Listen Later Mar 19, 2024 4:13


    In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.Main Topics Covered:Understanding prospects' goals and metricsIdentifying key initiatives related to prospects' goalsListing common problems faced by prospects during their initiativesHighlighting specific symptoms of these problems to improve prospecting messagesLinks:Sign up for Tactical Selling Newsletter: Tactical Selling NewsletterExplore The Prospecting Engine Course: The Prospecting Engine

    A complete guide to booking meetings with LinkedIn, with Thibaut Souyris

    Play Episode Listen Later Mar 12, 2024 4:51


    In this episode of the B2B Sales Podcast, Thibaut shares his proven process for booking meetings with LinkedIn's help. A tactic detailed in his prospecting engine, this approach utilizes thought leaders' posts to engage prospects at scale. Learn the four practical steps to leverage LinkedIn's digital footprint, significantly increasing your chances of securing replies and booking valuable meetings.Main Topics CoveredLinkedIn Prospecting Tactic: A step-by-step guide to maximize LinkedIn for effective prospecting.Extract Prospects from Engagements: Utilize reactions and connection degrees to pinpoint prospects fitting your Ideal Customer Profile (ICP).Tease Interests with Relevant Resources: Leverage shared resources related to thought leader posts to pique prospects' interest.Navigate Conversations and Book Meetings: Employ a simple workflow to guide conversations and secure meetings with interested prospects.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter

    A 15-seconds cold call opener you can't afford to ignore, with Thibaut Souyris

    Play Episode Listen Later Mar 5, 2024 3:03


    In this episode of the B2B Sales Podcast, Thibaut shares an effective cold calling opener. While not a fan of traditional cold calling, Thibaut highlights the benefits of utilizing simulators for comfortable and rejection-free practice.Main Topics CoveredColloquial Opener for Cold Calls: Thibaut introduces a three-part structure for a cold calling opener.Salutation: A brief introduction with the first name to capture the prospect's attention.Labeling the call: Addressing the unfamiliarity and nature of the call, setting the stage for transparency.Suggesting to End the Call: Offering the prospect an option to continue or end the conversation, reducing the impact of rejection.Important LinksSign up for the Tactical Selling Newsletter for exclusive content and a video demonstration: Tactical Selling Newsletter

    What prospecting and Netflix have in common, with Thibaut Souyris

    Play Episode Listen Later Feb 27, 2024 4:08


    In this episode of the B2B Sales Podcast, Thibaut introduces the powerful concept of the "Netflix Effect" for salespeople. Learn how to shift your focus from merely booking meetings to stimulating conversations using human curiosity. Thibaut draws parallels with Netflix series cliffhangers to explain how teasing instead of giving information can elevate your prospecting game.Main Topics CoveredThe Netflix Effect Concept: Understanding how the approach of teasing information sparks curiosity and engagement.Real-world Example: Applying the Netflix Effect to prospecting in the B2B tech industry, specifically for sales reps in a finance-focused platform.The Role of Curiosity in Starting Conversations: Leveraging human curiosity to initiate meaningful dialogues.Important LinksSign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter

    4 steps to building a problem calculator, with Thibaut Souyris

    Play Episode Listen Later Feb 20, 2024 3:54


    In this episode of the B2B Sales Podcast, Thibaut unveils the power of creating a problem calculator for effective prospecting. Learn how to identify significant, quantifiable problems, connect them to measurable metrics, and build a compelling before-and-after calculator. Thibaut shares the strategy to tease this calculator in prospecting messages, capturing curiosity and prompting more replies.Main Topics CoveredIdentifying Prospect Problems: The importance of finding massive, quantifiable issues your prospects care about.Connecting Problems to Metrics: Matching the identified problem with a metric your solution directly impacts.Building Before-and-After Calculators: Creating a simple yet impactful calculator to showcase the potential improvement.Teasing the Calculator in Messages: Crafting prospecting messages that tease the calculator to capture curiosity and prompt replies.Important LinksSign up for the Tactical Selling Newsletter for further assistance: Tactical Selling NewsletterAccess the example problem calculator: Calculator Example

    How I use triggers to get a 46.45% reply rate, with Thibaut Souyris

    Play Episode Listen Later Feb 13, 2024 3:33


    In this episode of the B2B Sales Podcast, Thibaut shares his strategy for achieving a 46.45% reply rate through the effective use of triggers in prospecting. He explains the importance of understanding intent data, identifying potential triggers, and how to apply this knowledge to engage prospects meaningfully in 2024.Main Topics CoveredUnderstanding Intent Data: The importance of recognizing online behaviors that signal a buyer's potential next actions.Listing Potential Triggers: How to identify and keep track of triggers that can initiate conversations with prospects.Using Triggers to Start Conversations: Strategies for turning digital footprints into opportunities for engagement.Important LinksSign up for the Tactical Selling Newsletter to access more resources: Tactical Selling NewsletterAccess the Prospecting Template Swipe File for cold outreach templates: Prospecting Template Swipe File

    Designing your Power Hour: A Step-by-Step Guide, with Thibaut Souyris

    Play Episode Listen Later Feb 6, 2024 4:03


    In this insightful episode, Thibaut shares a practical guide on creating a "Power Hour" for focused prospecting, emphasizing how consistency is key to sales success. He walks through a three-step process to establish a productive prospecting routine that can transform your sales results.Main Topics CoveredDesigning Your Power Hour: The importance of protecting your calendar and dedicating a specific time for prospecting.Planning Your Power Hour Activities: A detailed breakdown of activities including follow-ups, finding new prospects, and adding them to sequences.The Prospecting Engine Course: An introduction to Thibaut's course designed to enhance prospecting skills and build a healthy pipeline.Finding a Power Hour Buddy: The benefits of having a prospecting partner to maintain accountability and consistency.Important LinksDiscover more about The Prospecting Engine and special offers: The Prospecting Engine

    The Prospecting Engine is live, with Thibaut Souyris

    Play Episode Listen Later Jan 31, 2024 2:02


    In this special episode, Thibaut introduces his newly launched course, "The Prospecting Engine." He discusses the challenges salespeople face in 2024, such as difficulty in booking meetings and crafting effective messages, and explains how this course is designed to overcome these obstacles.Main Topics CoveredChallenges in Prospecting in 2024: Difficulty in getting replies, knowing what to write, and staying consistent in sales outreach.Introduction to The Prospecting Engine: A course tailored to help salespeople start conversations, book meetings, and establish a consistent prospecting system.Special Offer for Podcast Listeners: An exclusive discount on "The Prospecting Engine" course.Important LinksEnroll in The Prospecting Engine with the code EDW613M on checkout to get a $120 discount: The Prospecting Engine

    One small shift to unlock your prospecting, with Thibaut Souyris

    Play Episode Listen Later Jan 24, 2024 6:10


    In this episode, Thibaut discusses a crucial mindset shift in prospecting: moving from focusing on booking meetings to starting conversations. He outlines a five-step approach to make prospecting more effective and relevant, both for salespeople and their customers.Main Topics CoveredMindset Shift in Prospecting: Transitioning from a goal of booking meetings to initiating conversations.Five-Step Approach for Effective Prospecting: Review your Ideal Customer Profile (ICP).Identify the big problems your targets are trying to solve.List the symptoms of these problems.Find resources to alleviate these symptoms.Incorporate these elements into your messages.Important LinksSign up for the Tactical Selling Newsletter for more insights: Tactical Selling NewsletterPre-order The Prospecting Engine for a 50% discount (available until January 31st): The Prospecting Engine

    5 steps to turning your targets into daily activity, with Thibaut Souyris

    Play Episode Listen Later Jan 16, 2024 3:33


    In this episode, Thibaut shares a five-step method to transform sales goals into manageable daily activities. This guide is perfect for sales professionals looking to streamline their process and achieve consistent results, especially at the beginning of the year.Main Topics CoveredReview Sales Goals: Start by defining or reviewing your monthly, quarterly, or yearly sales goals.Set Conversion Rates: Understand and track key conversion rates like reply rate, meeting booked rate, and meeting held rate.Add 20% Buffer: Incorporate a buffer in your calculations to account for variations and uncertainties in your sales process.Run Calculations for Daily Activity: Break down your end goal into a daily activity target using your conversion rates.Execute Consistently: Create a daily prospecting routine to ensure consistent effort towards achieving your goals.Important LinksFor more detailed guidance and access to a sales process calculator, sign up for the Tactical Selling Newsletter: Tactical Selling Newsletter

    A special invitation for you, with Thibaut Souyris

    Play Episode Listen Later Jan 9, 2024 2:06


    In the first episode of 2024, Thibaut offers a brief update on a challenging start to the year due to illness and introduces the upcoming launch of his new course, "The Prospecting Engine." This course aims to empower salespeople with the skills and strategies needed to effectively start conversations, book meetings, and build a robust pipeline.Main Topics CoveredPersonal Update: Thibaut and his family's recovery from a severe flu at the end of December.The Prospecting Engine Course: An online course designed to equip salespeople with essential prospecting skills, set to launch on January 31st.Building a Community: A focus on creating a community of salespeople who view prospecting as a crucial skill for success.Important LinksLearn more about The Prospecting Engine and sign up for the waitlist: Click here

    My 2024 (sales) resolutions, with Thibaut Souyris

    Play Episode Listen Later Dec 26, 2023 4:52


    In the final episode of 2023, Thibaut reflects on the year's achievements and sets forth his sales resolutions for 2024. He outlines his goals for growing his online course sales, fostering a supportive community for his students, and securing profitable sponsorship deals, all while balancing personal growth and family time.Main Topics CoveredGrowing Online Course Sales: Aiming to increase sales to $75,000 with strategies like offering discounts, launching the Prospecting Engine course, and providing additional support options.Supporting Students with a Community: Reviving and restructuring a community platform to provide a supportive space for course students, with monthly group office hours and peer interactions.Securing Profitable Sponsoring Deals: Expanding content monetization through strategic, long-term sponsorship deals that offer value to his audience and customers.Important LinksTo access the courses, community waitlist, and special discounts, sign up for the Tactical Selling Newsletter: Tactical Selling NewsletterTo join the waitlist of The Prospecting EngineTo see the sponsoring options

    My top 3 prospecting tactics of 2023, with Thibaut Souyris

    Play Episode Listen Later Dec 19, 2023 4:58


    In this episode, Thibaut shares his three most effective prospecting tactics from 2023. He details each tactic, explaining how they led to impressive reply and meeting rates, and ultimately, opportunities. Thibaut invites listeners to sign up for his Tactical Selling newsletter for more insights and access to his upcoming 2024 course, "The Prospecting Engine."Main Topics CoveredDirect Approach: Using personalized triggers and offering opportunities in outreach messages.Do the Math: A framework combining a trigger, pitch, calculation, and call to action, to quantify the prospect's problem.P.S. Framework: Combining a problem-focused question, a teaser, a call to action, and a personal touch in the postscript.Important LinksFor detailed examples and to join the waitlist for "The Prospecting Engine" course, sign up for the Tactical Selling Newsletter: Tactical Selling Newsletter

    3 steps to building a lead list for 2024

    Play Episode Listen Later Dec 12, 2023 5:23


    In this episode, Thibaut outlines a three-step approach to building an effective lead list for 2024. He introduces the concept of the Ideal Customer Profile (ICP) Matrix and provides practical advice on identifying ideal customer companies and titles, as well as how to segment and enrich these profiles for successful prospecting.Main Topics CoveredUtilizing the ICP Matrix to define ideal customer companies and titlesStep-by-step guidance on segmenting customer profiles based on firmographic criteriaStrategies for identifying different types of buyers: Above the Line (ATL), Below the Line (BTL), and InfluencersTips for building and enriching a segmented lead list using tools like amplemarketAn invitation to participate in a giveaway for a free one-year access to amplemarket's search featureImportant LinksSign up for the Tactical Selling Newsletter to access detailed ICP Matrix examples and additional resources: Tactical Selling Newsletter

    How I reached a 57.5% win rate in 2023, with Thibaut Souyris

    Play Episode Listen Later Dec 5, 2023 6:43


    In this episode, Thibaut reveals his approach to achieving a 57.5% win rate in sales in 2023. He discusses the importance of refining triggers, crafting concise messages, and simplifying offerings to improve conversation rates and close deals more effectively.Main Topics CoveredImportance of timely, relevant, and creative triggers in cold outreachTechniques for refining triggers, including using product announcements and webinar insightsThe strategy of keeping messages under 300 characters for clarity and impactSimplifying the sales offering for quicker and easier closing of dealsPractical tips to increase win rates, including monitoring time-based triggers and regularly updating prospecting templatesImportant LinksSign up for the Tactical Selling Newsletter for access to prospecting templates and detailed strategies: Tactical Selling Newsletter

    5 steps to booking meetings when you're too busy to prospect, with Thibaut Souyris

    Play Episode Listen Later Nov 28, 2023 4:41


    In this episode, Thibaut shares a five-step strategy for busy professionals to effectively book meetings. Emphasizing the importance of proactive prospecting in sales, he offers practical tips to manage time and maximize outreach efficiency, even with a packed schedule.Main Topics CoveredRecognizing the need for self-generated pipeline in salesScheduling a daily 'Power Hour' for uninterrupted prospectingPrioritizing follow-ups to maintain momentum in sales conversationsIdentifying five new prospects daily and engaging with themUtilizing specific triggers for personalized outreachImportant LinksLearn more strategies and access detailed guides by signing up for the Tactical Selling Newsletter: Tactical Selling Newsletter

    3 reasons outbound will never be the same

    Play Episode Listen Later Nov 21, 2023 4:34


    Join Thibaut in this insightful episode of the B2B Sales Podcast as he discusses three pivotal changes in outbound prospecting and how embracing these shifts can significantly enhance your sales outcomes.Main Topics CoveredCrackdown on Mass Emails: Email service providers are imposing stricter rules, leading to a reduction in spam and an emphasis on quality over quantity in email outreach.Strategies for Effective Emailing: Tips on rebuilding your outreach system to focus on engaging conversations rather than sheer volume, with an emphasis on understanding and addressing prospects' problems.Leveraging AI in Sales: The transformative impact of AI, especially ChatGPT, in making sales processes more efficient.Newsletter Sign-UpGet the latest sales strategies and exclusive Black Friday discounts by signing up for the SalesLabs Tactical Newsletter.

    I built a Prospecting Template Assistant, with Thibaut Souyris

    Play Episode Listen Later Nov 14, 2023 2:29


    In this episode, Thibaut introduces the 'Prospecting Template Assistant', a tool designed to help sales professionals create personalized cold messages and call scripts. He explains the process of building this AI-driven assistant using GPT, and invites listeners to access and test the tool through his newsletter.Main Topics CoveredIntroduction to the 'Prospecting Template Assistant' for GPT Plus usersSteps to create personalized sales messages using existing templatesBreakdown of the process: selecting a template, identifying variables, and inserting personalized inputsInvitation to test the assistant and provide feedback through the Tactical Selling newsletterImportant LinksSign up for the newsletter to access and test the Prospecting Template Assistant: Tactical Selling Newsletter

    3 steps to turning ChatGPT into your sales assistant

    Play Episode Listen Later Nov 7, 2023 4:20


    In this practical episode, Thibaut dives into a three-step method for turning ChatGPT into an efficient personal assistant for sales. He outlines the importance of custom instructions, organizing conversations by tasks, and initial prompt training to enhance productivity and improve outcomes in sales communication.Main Topics CoveredUtilizing ChatGPT effectively for sales by following a three-step systemSetting up custom instructions in ChatGPT to get personalized responsesOrganizing ChatGPT conversations for different sales tasksTraining ChatGPT with initial prompts for consistency in assistanceImportant LinksSign up for the newsletter for detailed instructions and tips: Tactical Selling Newsletter

    You don't need more than 7 fields in your CRM

    Play Episode Listen Later Oct 31, 2023 5:43


    In this episode, Thibaut breaks down the seven essential fields you need to track in your CRM for efficient B2B sales. Streamline your prospecting and keep things simple with these basic yet crucial data points.Main Topics CoveredThe challenges of using a complex CRM systemThe importance of CRM hygieneTwo types of fields to focus on: Information and Progress FieldsInformation Fields: Full Name, Job Title, Email/LinkedIn URL, Phone NumberProgress Fields: Stage, Statuses like 'Answered,' 'Meeting Booked,' and 'Last Contacted Date'Sign up for the NewsletterFor more sales tips and updates, sign up for our newsletter: SalesLabs Tactical Newsletter

    Why you shouldn't scale your outreach, with Thibaut Souyris

    Play Episode Listen Later Oct 24, 2023 5:20


    In this episode, Thibaut explains why you shouldn't just send more messages to try and get more meetings. He talks about how the number of messages you need to send has gone up a lot, why just sending more won't work, and what you should do instead.Main TopicsThe increase in the number of messages needed to get a meetingWhy simply sending more messages isn't effectiveThe importance of understanding what makes people replyWhy you should write messages that really fit the person you're talking toHow to take control of your sales work by making a good plan and sticking to itUseful LinksSign up to the newsletterSwipe file for prospecting templates

    How I use ChatGPT to turn any message into a template, with Thibaut Souyris

    Play Episode Listen Later Oct 17, 2023 4:20


    Thibaut discusses how to use chat GPT to turn messages or scripts into reusable templates for LinkedIn, emails, or calls. He offers a three-step method to stand out in your prospects' inboxes and start more conversations.Main Topics CoveredCreating a swipe file for storing good sales templatesUsing chat GPT to turn these messages into adaptable templatesHow to replace template content with your own specific use casesSign Up for the NewsletterGet more tips and a swipe file from Thibaut by signing up to the Tactical Selling newsletter: https://www.saleslabs.io/tactical

    7 steps to closing your first side gig (without leaving your job yet), with Thibaut Souyris

    Play Episode Listen Later Oct 10, 2023 7:33


    In this episode, Thibaut shares his proven system to close a €10,000 side gig in just three weeks. Discover a step-by-step guide to leverage your sales skills for an independent career, away from unfavorable bosses.Main Topics Covered:Identifying your marketable skill in sales.Building a list of potential prospects through your network.Crafting an effective prospecting sequence for introductions and referrals.Conducting a discovery call centered on the prospect's challenges.Scoping a project after understanding the prospect's needs.Presenting your offer clearly and collaboratively.Closing the deal with strategic tools and processes.Resources:Sign up to the "Tactical Selling"

    How I booked 12 meetings with this simple LinkedIn connection request, with Thibaut Souyris

    Play Episode Listen Later Oct 3, 2023 3:30


    Thibaut shares his LinkedIn connection request strategy that led to 12 meetings, two key frameworks for crafting impactful messages, and a bonus tip on utilizing ChatGPT for outbound prospecting.Main Topics:Securing 12 meetings with a LinkedIn strategy.Framework 1: Trigger, Idea, Call to Action (CTA).Framework 2: Merging Trigger and Idea with negative psychology.Bonus: Using ChatGPT for templatizing successful messages.Sign Up for More Insights:Thibaut's Newsletter.Happy selling!

    Why the SDR model as we know it is dead, with Thibaut Souyris

    Play Episode Listen Later Sep 26, 2023 5:48


    In this episode, Thibaut shares insights on the sweeping layoffs in the tech sector and offers pragmatic solutions to adapt to the evolving sales landscape, touching on the necessity of learning human psychology, AI tools, and considering independence in your sales career.Main Topics Covered:SDR Model's ObsolescenceImpact of AI on SalesStrategies for Sales DevelopmentEmbracing IndependenceThe instability of sales jobs and the myth of lifelong employment.Strategies to gain independence and break free from the employment cycle.Newsletter and Course Sign-up:For more insights and to pre-order the Tactical Selling course, sign up here.

    This is how you should use AI for sales, with Thibaut Souyris

    Play Episode Listen Later Sep 19, 2023 6:59


    In this episode, Thibaut explores how to effectively use AI in B2B sales. Learn three ways to use AI for tasks like prospecting and outreach, as well as common mistakes to steer clear of.Main Topics CoveredDiscovering AI features in an iPhoneHow to Use AI in SalesMistakes to AvoidAdditional ResourcesSign up for Thibaut's "Tactical Selling" newsletter: Tactical Selling Newsletter

    3 tactics you can't ignore to keep a deal moving, with Thibaut Souyris

    Play Episode Listen Later Sep 12, 2023 6:01


    Welcome to another episode of the B2B Sales Podcast with your host, Thibaut. In today's episode, Thibaut discusses three crucial tactics you can't afford to ignore if you want to accelerate your sales deals. Tune in to discover how to ask the right questions, use value-based email follow-ups, and leverage digital tools to keep your deals moving.Main Topics CoveredThe importance of asking the right questions during prospect conversationsHow to craft effective value-based follow-up emailsUsing digital tools to align and follow up in one placeAdditional ResourcesTo get access to the playbook mentioned in the podcast, sign up to Thibaut's newsletter, Tactical Selling, here: Tactical Selling Newsletter

    How this sales rep used reciprocity to book a meeting with me, with Thibaut Souyris

    Play Episode Listen Later Sep 5, 2023 6:04


    In this episode, Thibaut shares an insightful experience of how a sales rep successfully booked a meeting with him using smart outreach techniques. If you're tired of generic, automated outreach attempts and are looking for ways to engage effectively with potential clients, you won't want to miss this episode!Main Topics CoveredThe failure of automated outreach and the importance of personal connection.How the rep engaged with Thibaut initially by responding to his email newsletter.Utilizing the "soft ask" approach to request a quick favor.The role of reciprocity in sales, exemplified through this rep's testimonial.The importance of timing and follow-up in email outreach.Labeling as a psychological technique to navigate conversations.Special MentionTo delve deeper into strategies like this one, sign up for Thibaut's newsletter "Tactical Selling." In it, he shares actionable tips and techniques to become a better salesperson.Newsletter Signup: Tactical Selling by Thibaut

    5 resources to help you get back to prospecting, with Thibaut Souyris

    Play Episode Listen Later Aug 29, 2023 5:49


    In today's episode, Thibaut offers five crucial resources to help you get back to prospecting. Whether you've had a long break, were on vacation, or had other responsibilities that put your sales activities on hold, this episode will give you the tools to reignite your sales outreach.Main Topics CoveredIntroduction and the challenge of balancing family time and prospectingResource 1: Four Steps to Kickstart Your ProspectingResource 2: Determining How Many Prospects to Contact DailyResource 3: Three Rules to Getting Replies with Cold EmailResource 4: The Ultimate Guide to AI-Powered OutreachResource 5: New Outreach System + AI Outreach System BundleSpecial Offers35% discount on the New Outreach System + AI Outreach System Bundle available until Sunday, September 3rd, 2023.Additional ResourcesFor more details on the resources mentioned, check out the linked post: 5 Resources to Help You Get Back to Prospecting.As always, we thank you for listening and wish you happy prospecting!

    How I tweak my messaging when running an outbound sequence, with Thibaut Souyris

    Play Episode Listen Later Aug 22, 2023 5:57


    In this episode, Thibaut dives deep into his process for tweaking outbound messaging to enhance the chances of getting replies. Learn about sequence skeletons, finding the right triggers, and crafting the perfect message. Boost your outbound success by understanding the nuances of messaging strategy.Main Topics Covered:The significance of adjusting outbound messages for repliesBuilding a sequence skeleton for consistencyFinding the relevant trigger to captivate prospectsCrafting messages using templatesStaying relevant with fluid messaging while maintaining a strict sequence skeletonLink to the Detailed Post: How I Tweak My Messaging When Running an Outbound Sequence

    Why culture often is underestimated in a sales organization, with Dominic Klingberg

    Play Episode Listen Later Aug 15, 2023 18:39


    In this episode of The B2B Sales Podcast, Thibaut receives Dominic Klingberg to discuss common challenges in a sales organization, and why culture is often underestimated.

    Here's what I do in my daily prospecting block, with Thibaut Souyris

    Play Episode Listen Later Aug 8, 2023 5:55


    In this episode of the B2B Sales podcast, Thibaut takes listeners through his daily prospecting block routine. From follow-ups to finding new prospects and motivating himself with a coffee reward, discover the step-by-step process that Thibaut uses to start engaging conversations and generate opportunities.Main Topics Covered:Starting with the follow-ups in the prospecting tracker.Methodology to determine active sequences for outreach.Importance of adaptability and monitoring replies during follow-up.Strategies to find five new prospectsApproaches for initiating the outbound engagement with prospectsThe significance of rewarding oneself after a prospecting block.Motivating oneself to start the workday with prospecting for maximum productivity.Link to the Detailed Post: Here's what I do in my daily prospecting block

    Here's how many prospects you should contact everyday, with Thibaut Souyris

    Play Episode Listen Later Aug 1, 2023 4:53


    In this insightful episode of the B2B Sales Podcast, Thibaut explains a simple, four-step system that will help listeners calculate the number of prospects they should contact daily. This system is aimed at building an effective outreach strategy and providing a clearer understanding of your daily sales activities.Main Topics Covered:Defining Your Goal: Understand your booking, revenue, opportunity, or meetings booked goal. Having a clear understanding of your monthly, quarterly, or yearly goal is critical for success.Setting Conversion Rates: Understand your conversion rates. This can be broken down into reply rate, meeting booked rate, and meeting held rate.Adding a Comfortable Padding: Calculate the number of prospects to add to your sequence in order to reach your targets, and add a 10-20% cushion to account for variations.Turning Results into Daily Activity: Break down your end goal into daily activities, helping you make progress towards reaching your targets.Links:Detailed Blog PostSales Process Calculator

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